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Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies

February 19, 2025 by John Ray

Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies
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Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies, on The Price and Value Journey podcast with host John Ray

Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122)

In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake, CEO of High Score Strategies. Mike, a seasoned valuation expert with over 20 years of experience and more than 400 completed valuations, discusses the unseen risks faced by small firms, including client selection, revenue management, and execution pitfalls. The conversation explores the implications of client concentration, the importance of strategic pricing, the impact of mindset on risk assessment, and practical tips for managing client relationships. Mike offers insights on maintaining business autonomy, handling imposter syndrome, and the value of transparent and strategic pricing. This episode is packed with strategies for mitigating business risks and optimizing decision-making in professional services.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Mike Blake, High Score Strategies

Mike Blake, High Score Strategies
Mike Blake, High Score Strategies

Mike is the CEO of High Score Strategies (HSS), a consultancy devoted to guiding clients to understand the value of their businesses and intangible assets for acquisition, investing, capital raising, disposition, and succession planning.

Investors and owners rely on Mike’s “information over validation” advisory approach, understanding that the questions he asks unearth hard but crucial answers that support their next transformative step or business stage.

Mike’s background spans 20+ years in valuation and 8 years in venture capital and investment banking. Before founding HSS, he served as Managing Partner with Brady Ware Arpeggio, Director of Valuation Services with Aprio (formerly Habif, Arogeti, & Wynne), and Managing Director with Adams Capital.

He is also a Special Lecturer at Georgia Tech, where he teaches graduate students about the valuation of emerging technologies and intellectual property, with a focus on Monte Carlo simulations and real options theory.

Mike founded and ran Startup Lounge, a nonprofit in Atlanta that helped connect hundreds of investors and startups over a decade. He currently serves on the board of the BVIUK (Business Valuation Institute UK).

He has coached six teams to victory in business plan competitions, leading to over $300,000 in cash prizes and nearly $2 million in services—including an entrepreneur who secured funding through ABC’s Shark Tank.

A highly engaging and deeply knowledgeable speaker, Mike has delivered 100+ presentations on a range of topics, including startup valuation, business appraisal, risk management, intellectual property, and emerging tech valuation.

He holds an MBA from Georgetown University and a BA from Franklin & Marshall.

Mike is multilingual, speaking fluently in English, Ukrainian, Russian, and French, and is conversant in Portuguese, German, and Spanish.

He currently lives with his family in Caldas Da Rainha, Portugal, about an hour outside of Lisbon.

Website | Mike’s LinkedIn | Firm LinkedIn | YouTube | Facebook

Topics Discussed in this Episode

00:00 Introduction to Risk Management
00:18 Meet Mike Blake: Valuation and Risk Expert
01:14 The Hidden Risks in Professional Services
03:41 Revenue Challenges for Small Firms
04:17 Execution and Malpractice Risks
05:16 Concentration Risk and Client Dependency
16:43 Client Due Diligence and Ownership
21:21 Naming Your Business and Succession Planning
25:22 Mindsets in Risk Management
26:53 Embracing Mistakes for Success
27:10 Mindsets: Scarcity, Fear, and Growth
27:34 The Impact of Poverty on Decision-Making
29:24 Professional Services and Poor Decisions
30:33 Managing Fear and Risk in Business
32:30 Imposter Syndrome and Pricing Challenges
38:19 The Language of Pricing
47:32 Radical Approaches to Pricing
51:03 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: client communication, client risk, High Score Strategies, imposter syndrome, Improved Decision Making, John Ray, Mike Blake, pricing, professional services, Risk Management, The Price and Value Journey

Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global

January 29, 2025 by John Ray

Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
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Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global, on The Price and Value Journey podcast with host John Ray

Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120)

In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam, a LinkedIn expert and author of The Distributed Teams Blueprint, shares insights from his experience in creating a globally distributed team. He discusses the challenges, and solutions of managing remote teams, including cybersecurity, cultural differences, and maintaining trust. The episode also highlights the benefits of leveraging remote team members, such as cost savings and access to a broader talent pool. Adam further discusses strategies for effective team communication, the role of technology and AI, and tips for business owners looking to expand globally.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Adam Houlahan, CEO, Prominence Global

Adam Houlahan, CEO, Prominence Global
Adam Houlahan, CEO, Prominence Global

Adam Houlahan is a renowned LinkedIn expert and entrepreneur who has made significant contributions to digital marketing and business strategy. In 2014, he founded Prominence Global, an award-winning agency dedicated to developing cutting-edge lead generation and personal branding strategies. The agency was recently voted Australia’s most Innovative Social Media Marketing Agency for 2024 in the Australian Enterprise Awards.

He is a prestigious Top Voice on LinkedIn and an international keynote speaker specializing in LinkedIn strategies for entrepreneurs. Houlahan has authored four Amazon bestselling books, including Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. His latest book, The Distributed Teams Blueprint: Leveraging Remote Teams to Scale Your Business, provides insights into effectively managing and integrating distributed teams. Prominence Global also hosts the world’s largest free online LinkedIn training event, which attracted over fifteen thousand registrants in 2024 and is considered one of the most impactful training events for leveraging LinkedIn for business.

LinkedIn

Prominence Global

Prominence Global, founded in 2014, helps clients establish themselves as industry leaders on LinkedIn. In 2024, the company launched Remote Team Connect, enabling businesses to build distributed global teams at 75% less cost than hiring for similar roles in Western countries. Prominence Global, dedicated to authenticity, transparency, and integrity, creates intelligent lead generation strategies that effectively navigate the complexity of social media. Ethics are embedded in its DNA, ensuring that marketing efforts align with principled business practices. The company prioritizes continuous improvement through innovation and tailors its solutions to meet the specific needs of each client, instead of providing generic programs.

With a belief in the power of entrepreneurs to drive meaningful change, Prominence Global creates powerful LinkedIn presences that expand and accelerate clients’ global footprints. By 2025, the company is set to surpass 12 million global impacts created. Prominence Global provides the LinkedIn La Carte Program, the LinkedIn Corporate Program, and the Remote Team Connect Program to assist businesses in optimizing their LinkedIn strategy and expanding their global reach. Each program delves deeply, utilizing a cutting-edge, results-driven methodology to construct high-performing lead-generation sales funnels across various industries. Additionally, the company provides affordable, highly functional distributed teams worldwide, helping businesses scale efficiently.

Company website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Price and Value Journey
00:41 Meet Adam Houlahan, Prominence Global
02:47 The Inspiration Behind the Book
04:20 Transition to a Fully Remote Team
08:45 Building Effective Remote Teams
17:59 Overcoming Challenges in Remote Work
25:53 Cybersecurity in Remote Teams
30:32 Maintaining Trust and Relationships
34:59 Leveraging AI and Future Trends
38:36 About Prominence Global and Services
43:34 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Adam Houlahan, John Ray, professional services, Prominence Global, remote teams, The Price and Value Journey

Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises

December 4, 2024 by John Ray

Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises
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Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises, on The Price and Value Journey podcast with host John Ray

Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119)

In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Causey to discuss the critical role of emotional intelligence (EQ) in professional services. Dawn, an expert with over 22 years of experience in EQ, explains how EQ can enhance client value conversations and ultimately improve service pricing. They explore the four key components of emotional intelligence: self-awareness, self-management, social awareness, and relationship management. Dawn shares practical techniques and examples, including the ARC (Ask, Reflect, Confirm) method, to illustrate how service providers can better understand and meet client needs. The episode highlights the importance of empathy, active listening, and self-awareness in building trust and effectively serving clients.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Dawn Cook Causey, DayBreak Enterprises

Dawn Cook Causey
Dawn Cook Causey

Dawn Cook Causey has over 25 years of demonstrated excellence in leadership development of executives and teams via facilitating business and personal skills development workshops, performing executive coaching and consulting with clients on their developmental needs.  Her vast experience includes working with such companies as UPS, Cox Communications, SunTrust (Truist), Verizon, Raymond James, Siemens, Optum, Northeast Georgia Health Systems, Emory HealthCare and Fox Sports.

She has held key director-level positions in small to medium-sized companies prior to graduating into her roles as consultant and coach. Her unique perspective comes from working within corporate headquarters with worldwide responsibilities, in franchise offices with district and regional responsibilities, and externally to small and medium-sized companies.

Educated in Adult Learning Theory and Neuroscience, Dawn applies this knowledge to developing and coaching others for success in various business arenas, including emotional intelligence, communication, leadership, customer service, public speaking and sales. By using an analytical, science-based and research-supported approach to understanding and changing human behavior, she is able to connect with even the most black and white thinkers.

Certified in Emotional Intelligence (EQ) by 6 Seconds, the Institute for Health and Human Potential, and TalentSmart, Dawn incorporates EQ into much of her coaching and training. In 2002, Dawn underwent personal training from the “father of coaching,” Thomas Leonard, through Coachville’s Certified Coach program. Dawn has spent over 1,500 hours coaching executives and teams to a higher standard of performance. Her training and successful track record have positioned her as an expert in the field of emotional intelligence and leadership development.

Dawn is a founding member of the International Association of Coaches and served as a volunteer coach for Cool Girls, a non-profit organization dedicated to helping young girls make the best choices for a happy, healthy life. Dawn also gives back to her community by facilitating free educational discussions to single adults who seek better self and social management skills through increased emotional intelligence.

Dawn is also an accomplished presenter, speaking for audiences of fifty to five hundred. Her favorite topic to present on is the neuroscience of emotions, which involves understanding how the brain manages emotions during interactions, tying emotions to top performance, and applying this knowledge in leadership.

Website | LinkedIn | Instagram | Facebook | X (Twitter)

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:26 Meet Dawn Cook Causey: EQ Expert
02:08 Dawn’s Journey into Emotional Intelligence
06:32 Defining Emotional Intelligence
12:00 The Importance of EQ in Professional Services
17:17 Using Empathy to Uncover Client Needs
22:27 Power Outage Panic on Super Bowl Sunday
23:12 Active Listening vs. Empathetic Listening
24:48 Understanding Client Motivations and Concerns
28:55 Self-Awareness and Self-Management in Client Conversations
31:50 Building Trust and Rapport with Clients
35:23 Handling Direct Clients and Budget Conversations
37:33 EQ in Action: A Real-Life Coaching Story
40:47 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: building trust, clients, Dawn Cook Causey, emotional intelligence, empathetic listening, EQ, John Ray, listening, professional services, professional services providers, The Price and Value Journey

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation

October 2, 2024 by John Ray

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation
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Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire, on The Price and Value Journey podcast with host John Ray

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115)

In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and the impact of AI and other disruptive technologies on professional services. Natalie emphasizes the importance of balancing automation with relationship-building, outlining ways organizations can use AI to enhance productivity and client experiences. The conversation delves into strategies for fostering a culture of innovation, establishing governance around AI usage, and ensuring AI augments rather than replaces human capabilities. Natalie also shares insights on maintaining the perception of value and pricing services effectively in an AI-influenced market. Listeners are encouraged to focus on co-creating solutions with clients to ensure relevance and effectiveness.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Natalie Born, Arch + Tower, and Author, Set It on Fire: The Art of Innovation

Natalie Born, Arch + Tower, and Author, Set It on Fire: The Art of Innovation, on The Price and Value Journey podcast with host John Ray
Natalie Born

Natalie Born is a member of Frazier & Deeter’s Advisory Practice and a Principal Consultant with Arch + Tower, an FD Company. She specializes in helping businesses develop and implement effective strategies to exceed their goals, grow their topline revenue and achieve award-winning results.

Natalie is the host of a top 25 innovation podcast, Innovation Meets Leadership, that is listened to in over 80 countries.  She authored the book, Set It on Fire: The Art of Innovation.  Natalie has collaborated on two approved US patents and has over 20 years of experience leading product development, strategy, and innovation teams working globally in over 18 countries. Natalie has worked with organizations such as CareerBuilder, First Data, IHG, and ADP, leading major initiatives in over 18 countries.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | Natalie’s Book | Natalie’s Podcast

Topics Discussed in this Interview

00:00 Introduction to The Price and Value Journey
00:37 Meet Natalie Born: Innovation Expert
01:59 The Role of Automation in Professional Services
04:02 Historical Perspective on Technology and AI
04:38 AI Adoption Across Industries
09:28 Fostering a Culture of Innovation
17:11 Balancing Technology and Human Touch
22:10 Practical AI Applications in Professional Services
25:41 Amazon’s Daily Upload Limit
26:24 AI’s Impact on Content Perception
27:30 The Hype vs. Heart Debate
28:35 Using AI to Enhance Client Value
29:09 Defining AI Governance in Organizations
30:08 Scaling AI for Organizational Success
33:23 The Importance of Client Feedback
35:44 Measuring and Pricing Value
39:57 The Role of Change Management
42:05 Conclusion

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: AI, AI governance, Arch + Tower, artificial intelligence, change management, Frazier Deeter, Innovation, John Ray, Natalie Born, professional services, Technology, The Price and Value Journey

John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove

September 25, 2024 by John Ray

John Ray, author of The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove
North Fulton Studio
John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove
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John Ray, author of The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove

John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114)

John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featured as a guest on the Organization Conversation podcast, hosted by Richard Grove. John and Richard discuss the concept of The Generosity Mindset™, which is central to John’s book. The discussion offers insights on how service providers can understand the value they deliver to clients, price that value effectively, and overcome common mindsets that hold them back. John also explains the importance of having detailed value conversations with clients and presenting them with tailored options to better meet their needs.

The Price and Value Journey is presented by John Ray and produced by Business RadioX® – North Fulton.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:20 Guest Appearance on Organization Conversation
01:21 Introduction to John Ray and His Book, The Generosity Mindset
02:41 The Importance of Pricing in Business
07:17 Understanding Tangible and Intangible Value
12:11 Overcoming Entrepreneurial Mindsets
17:40 Conducting Value Conversations with Clients
23:25 Delivering Options: Good, Better, Best
24:17 The Magic of Offering Choices
26:10 Pricing Strategies and Common Pitfalls
31:33 Networking and the Generosity Mindset
33:26 Other Insights from the Book
38:41 Conclusion and Final Thoughts

About Organization Conversation

Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Amazon, iHeart Radio, and others.

Richard Grove, Wall Control

Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation

Richard Grove‘s background is in engineering, but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team, based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time, Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive, they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot, and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control, he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advice through his website, ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset, growing and scaling Wall Control through a multitude of challenges to become the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Connect with Richard:

Instagram | Twitter | LinkedIn | Richard’s Website

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: John Ray, Organization Conversation, Price and Value Journey, pricing, professional services, Richard Grove, The Generosity Mindset, The Price and Value Journey, value, Wall Control

Do You Really Know Your Competition?

September 11, 2024 by John Ray

Do You Really Know Your Competition, The Price and Value Journey Podcast with host John Ray
North Fulton Studio
Do You Really Know Your Competition?
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Do You Really Know Your Competition, The Price and Value Journey Podcast with host John Ray

Do You Really Know Your Competition? (The Price and Value Journey, Episode 113)

In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from DIY solutions to client procrastination and unexpected market influences. John uses real-world examples from various industries to illustrate his points and emphasizes the importance of recognizing these hidden competitors. Additionally, he explains how this understanding can be leveraged to improve pricing strategies and ultimately enhance the perceived value of services.

The Price and Value Journey is presented by John Ray and produced by Business RadioX® – North Fulton.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:25 Understanding Hidden Competition
00:43 Examples of Unexpected Competitors
02:19 The Importance of Recognizing Hidden Competitors
02:44 Strategies to Shift Perceived Value
03:47 Conclusion and Final Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: competition, competitors, John Ray, pricing, professional services, The Price and Value Journey

Giving is Living

August 21, 2024 by John Ray

Giving is Living, from the Price and Value Journey podcast, with host John Ray
North Fulton Studio
Giving is Living
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Giving is Living, from the Price and Value Journey podcast, with host John Ray

Giving is Living (The Price and Value Journey, Episode 110)

In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, despite his own suffering with ALS, always centered conversations on others, embodying the philosophy that “giving is living.” John encourages professionals to shift their mindset from taking to giving, emphasizing that the true value provided to clients lies not just in the services we provide them but in the care, attention, and genuine interest shown in their lives and businesses. This approach, he argues, leads to greater fulfillment and success.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Introduction to the Price and Value Journey
00:18 A Story of Profound Value
00:55 Lessons from Morrie Schwartz
01:58 Applying Generosity in Professional Services
02:41 Embodying the Philosophy of Giving
03:36 Reflecting on Morrie’s Wisdom
03:58 Conclusion and Call to Action

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: generosity, giving, giving is living, John Ray, Mitch Albom, Morrie Schwartz, professional services, The Generosity Mindset, The Price and Value Journey, Tuesdays with Morrie

Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm

April 17, 2024 by John Ray

Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm, on The Price and Value Journey with John Ray
North Fulton Studio
Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm
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Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm, on The Price and Value Journey with John Ray

Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108)

Dr. Terry “Doc” Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray’s guest on this edition of The Price and Value Journey. The discussion centers on the critical role of happiness and personal fulfillment as you scale your business. Doc discusses sustainable business growth, emphasizing leadership development, achieving a balance between professional achievements and personal life, and the impact of positive psychology in the workplace. The conversation also covers the challenges of recruiting and retaining top talent, debunking the myth of a talent shortage, and the essential elements of feedback and trust in effective leadership. Moreover, they address specific hurdles service firms encounter during scaling, the value of skill development, and how to synchronize individual team member advancement with organizational goals.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Dr. Terry “Doc” Dockery, Founder, The Resolve Firm

Dr. Terry "Doc" Dockery, The Resolve Firm
Dr. Terry “Doc” Dockery, The Resolve Firm

Dr. Terry “Doc” Dockery, a true maestro in the realms of business scaling and leadership development. With a career that spans decades, Doc stands out not only as a licensed business psychologist and founder of The Resolve Firm but also as a beacon of guidance for businesses ranging from small enterprises to Fortune 500 giants across the country, particularly in the Atlanta region. His unparalleled expertise in doubling revenues without the baggage of stress or risk has not only propelled companies to new heights but has also cultivated environments recognized nationally as “Best Places to Work.”

Doc’s insights have been crystallized in his Amazon #1 Bestseller, Leadership, Happiness, and Profit: 12 Steps to a High-Performance Business, offering a roadmap to success that balances professional achievement with personal fulfillment. A fervent advocate for maintaining family harmony amidst business success, he often shares, “There are a hundred ways to make money, but you’ve only got one family. It’s a shame to ruin your family relationships over making a buck.”

Beyond his professional prowess, Doc’s soulful side emerges through music—whether he’s playing and singing in a band or charmingly putting the “harm” in harmonica. Receiving the Lucille Award from B.B. King himself is his proudest moment as a professional musician.

As a happily married father of three grown children, Doc embodies the very essence of leading a harmonious life, blending passion, purpose, and play. Join us as we delve into the journey of a man who helps leaders navigate the intricate dance of business growth, family values, and musical escapades.

Website | LinkedIn

Topics Discussed in this Interview

00:00 Welcome to The Price and Value Journey with guest Dr. Terry “Doc” Dockery
00:25 Unveiling Doc Dockery: From Business Scaling to Harmonica Playing
03:15 The Essence of Happiness in Business and Life
06:16 Scaling Your Business: Insights and Strategies
08:12 Leadership and Self-Discovery: Key to Scaling Success
14:53 Effective Leadership: Balancing Consideration and Process
23:56 Navigating Team Conflicts and Leadership Dynamics
24:19 Parenting as a Metaphor for Leadership
25:38 The Essence of Trust in Leadership
26:51 Conflict Resolution and Family Business Challenges
27:36 Identifying and Hiring A-Players
30:53 Addressing the Talent Shortage Myth
35:12 Feedback: The Breakfast of Champions
37:52 Aligning Individual and Organizational Growth
42:06 Deciding to Scale Down
43:42 Closing Remarks and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Doc Dockery, happiness, John Ray, personal fulfillment, professional services, professional services firms, retaining talent, scale your business, scaling, talent shortage, Terry Doc Dockery, The Generosity Mindset, The Price and Value Journey

Should You Discount Your Services When You’re Starting Out?

April 8, 2024 by John Ray

Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset
North Fulton Studio
Should You Discount Your Services When You're Starting Out?
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Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset

Should You Discount Your Services When You’re Starting Out?

John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing can anchor client expectations of price and value, making it hard to adjust perceptions of value later. Ray advocates engaging in value conversations with clients before discussing pricing and positioning services as an investment with a return.

This episode was adapted from the August 17, 2023 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Embarking on the Price and Value Journey
00:05 The Pitfalls of Discount Pricing for New Businesses
01:17 Understanding the Anchoring Effect in Pricing
02:18 A Real-Life Example of Anchoring: The Athletic
03:52 Navigating Business Challenges with Value Conversations
06:04 Crafting Service Options and Setting Prices
06:58 Laying the Foundation for Long-Term Business Success
07:28 Exploring Further: The Generosity Mindset Book

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

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Tagged With: discounting, John Ray, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, The Generosity Mindset, value, value pricing

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