Diagnosing and Boosting B2B Revenue, with Keith Finger, Revenue Insights (North Fulton Business Radio, Episode 779)
On this episode of North Fulton Business Radio, host John Ray interviews Keith Finger, CEO and founder of Revenue Insights. The discussion centers on the intricacies of revenue generation for B2B companies. Keith, with his extensive experience, explains how he acts as a “revenue detective” to help businesses identify and pull the right levers across marketing, sales, customer satisfaction, and employee engagement. Keith shares success stories, including his work with a real estate services firm and a manufacturing company, highlighting the importance of understanding revenue complexity and retention strategies. Keith also offers insights into employee engagement and how it impacts revenue.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Keith Finger, Revenue Insights
Keith Finger is “The Revenue Detective.” He’s a business-to-business marketer and revenue generator who cut his teeth in the world of B2B tech and telecom product marketing and worked with customers on the ground in more than 20 countries.
After being a B2B fractional CMO for more than 15 years, Keith took a trip around the world, which had a profound impact on him. He became a life change and and career coach to help people live with authenticity.
More recently, Keith pivoted his CMO focus and started Revenue Insights, which helps B2B companies identify and fix areas in a company that are negatively impacting revenue.
Keith has traveled to nearly 60 countries.
Website | LinkedIn | Instagram
Topics Discussed in this Episode
00:00 Introduction and Welcome to North Fulton Business Radio
01:27 Meet Keith Finger from Revenue Insights
01:48 Keith’s Journey and Passion for Revenue Generation
04:06 Keith’s Favorite Travel Destinations
05:55 Understanding Revenue Insights and the Revenue Detective
08:46 Diagnosing Revenue Issues in B2B Companies
19:01 The Importance of Employee Engagement
26:39 Success Stories and Client Examples
28:54 Contact Information and Closing Remarks
About North Fulton Business Radio and host John Ray
With over 770 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
