Enhancing Image and Personal Branding with Arlene Stearns, ImageUp System (North Fulton Business Radio, Episode 856)
In this episode of North Fulton Business Radio, host John Ray welcomes Arlene Stearns, a personal branding image consultant and founder of ImageUp System. Arlene shares her expertise on the importance of image and personal branding, especially for women. She discusses the connection between appearance and confidence, productivity, and success. Arlene delves into her career trajectory, passion for helping people, and her creative background. The conversation covers various aspects of personal branding, including the impact of fashion versus style, the importance of self-confidence, and how to handle transitions in wardrobe needs post-pandemic. Arlene also shares success stories of transforming clients’ images and enhancing their professional presence. Listeners are provided insights on how to recognize the need for a makeover and the step-by-step process Arlene uses to create transformational changes for her clients.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.
Arlene Stearns, ImageUp System
Arlene Stearns is a renowned image consultant and executive presence coach, best known for creating the ImageUp System. With over 20 years of experience in the fashion industry, she has developed a profound understanding of how appearance impacts success. Her journey began with a deep-rooted connection to fashion, thanks to her family’s involvement in the New York City fashion scene. Arlene’s expertise spans owning a clothing line and working as a stylist in exclusive boutiques, where she won four national awards for her mastery of the “mix and match” concept. This background has equipped her with the skills to help clients create a distinctive personal style that boosts confidence and revenue.
As the founder of the ImageUp System, Arlene guides successful women entrepreneurs, business owners, and corporate executives to enhance their appearance and presence, enabling them to capitalize on lucrative opportunities. Her system is designed to transform clients’ inner and outer personas, ensuring that their inner brilliance radiates outwardly. Arlene is a sought-after speaker and has been featured at prominent events and publications, including the Women’s Professional Development Network and Best Self Magazine. Her mission is to empower individuals to look and feel like leaders, thereby increasing their earning potential and professional influence. Beyond her professional life, Arlene enjoys painting, traveling, and maintaining a balanced lifestyle through meditation and exercise.
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Topics Discussed in this Episode
00:00 Introduction and Welcome
01:41 Meet Arlene Stearns: Personal Branding Expert
03:49 The Importance of Appearance
06:31 Fashion vs. Style
10:43 Comfort and Style Post-Pandemic
14:24 Self-Confidence and Productivity
18:44 Feeling Like a Million Dollars
19:03 Empowering Clients Through Makeovers
20:16 Immediate Impact of Makeovers
21:45 Breaking Out of Style Ruts
23:47 Identifying the Need for a Style Consultant
25:50 The Ultimate Style Success Session
29:06 Transformative Success Stories
30:58 Addressing Fears and Embracing Change
32:48 Working with Male Clients
35:03 How to Connect with Arlene Stearns
35:53 Closing Remarks and Gratitude
About North Fulton Business Radio and host John Ray
With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
