Brian Falony, Inovautus Consulting
Brian Falony with Inovautus Consulting joined host John Ray to discuss marketing for accounting firms. Brian has extensive marketing experience with multiple accounting firms, and he shared his thoughts about how accounting firms can excel by updating their marketing perspective and processes. He and John discussed how marketing in the accounting industry has evolved, the role of marketing in talent acquisition and succession, why he’s active in the Association for Accounting Marketing, his work with Inovautus, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.
Inovautus Consulting
Inovautus helps firms assess their marketing and business development strategy, customize practical growth plans and guide the execution of those plans through leadership, coaching and training services.
- The Inovautus Consulting Complete Professional Advisor™ offers accounting and advisory professionals the comprehensive set of programs they need to grow their practice while still providing their clients with top-quality service.
- In collaboration with the Association for Accounting Marketing, the Inovautus Consulting Growth Outlook Survey takes an annual pulse check on the state of marketing and growth across the accounting firm profession.
The name Inovautus is a creative combination of the English word innovate, and the Latin word autus, which means growth. The mission of the company is to help firms grow faster and in the right direction.
They proudly represent and provide for a full range of accounting firms and work hard to stay on top of trends, while integrating best practices with practical application. All their business development consultants have worked inside accounting firms as marketing professionals with a seat at the leadership table.
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Brian Falony, Inovautus Consulting
Brian Falony is a Consultant with Inovautus Consulting. He works with clients to develop a strong market identity and brand as well as create marketing plans and strategies tailored to the client’s specific needs and capabilities. He also helps clients improve lead generation and conversion.
He has over 30 years of experience in accounting marketing. Prior to joining Inovautus, he led the marketing functions for two of the top 50 CPA firms in the U.S. and has consulted with firms across North America on improving their marketing programs. In 2013, he was inducted into the Association for Accounting Marketing Hall of Fame.
Questions and Topics
- Tell us your story
- What led you to choose to work at Innovatus?
- What are some of the differences in marketing from the larger firms to the smaller firms?
- Do you hear objections to updating marketing to include social media?
- What short-term things can firms do to realize results from their marketing?
- What elements does a firm need to have to take the next step in their marketing?
- Talk about the shift towards being an advisory firm and what’s required to do that
- Tell us about the Association for Accounting Marketing
- Tell us about what Inovautus offers
Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.
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