Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio and this is going to be a good one. Today on this show we have Erick Pettersenn and he is with The Mindset Mavrik. Welcome.

Erick Pettersen: Thank you so much. I’m so glad to be here.

Lee Kantor: Well I’m excited to learn what you’re up to. Tell us about The Mindset Mavrik. How you serving folks?

Erick Pettersen: Oh well, The Mindset Mavrik you can look at it as business coaching, but it’s really more than business coaching. Really what I do is I help entrepreneurs and high wealth people just to, uh, to recalibrate their nervous system so that they can step into a new identity and, and just to receive more wealth.

Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?

Erick Pettersen: Absolutely. My, my backstory is I, I was in content marketing and online marketing before this for several years. Uh, so I had to work with some very high level people, uh, some online influencers. And in that, and, you know, I just, I really had to show up and I had to step into that identity of, I deserve to be here. I deserve to be in the same room with these high level people. And from that, I learned how to create wealth within that industry and how to, uh, be the best version of myself. And I just took that once I started taking all the content jobs, you know, I just, uh, took, took, took what I knew and decided to help other people, uh, step into their wealth identities and, uh, recalibrate their nervous systems.

Lee Kantor: So how did you come up with the concept of it being a lot of it based upon their mindset?

Erick Pettersen: Right, right. Okay. The mindset. So as far as the mindset, that’s really, that’s really the, the beginning of it. It’s really your identity, uh, your mindset. Uh, that’s, that’s really about, you know, the positive affirmations and, and whatnot that just, you know, uh, manifestation stuff. Whereas that’s really the bottom level, the base level, uh, it gets into the identity you want to, you know, you want to use your mindset to shift into a new identity because if you don’t shift into that identity of, I deserve to be here, I deserve to be in this room, I am the right person for this. Then having a positive mindset isn’t really going to do much.

Lee Kantor: So when did you start kind of getting clients and Demonstrating that you knew how to move somebody from not wealthy to wealthy.

Erick Pettersen: Well, as far as getting clients, as far as helping people to move from, from, uh, not wealthy to wealthy or from increasing the capacity for more wealth, really that that journey just happened through conversations. You know, just having conversations with people. And it wasn’t always, it didn’t start out in a paid setting. It started out, uh, you know, me having conversations with friends, me having conversations with business colleagues at networking events and then just receiving emails or LinkedIn messages from them saying, hey, what you, what you said really helped to shift my, my mindset and really helped to open my eyes. And from there, you know, one person after another just started, started to refer me and became a business.

Lee Kantor: Now, having done this for a while, have you learned some kind of mistakes that are common for folks? Do you see some of the same, uh, kind of thinking that is holding back a lot of people?

Erick Pettersen: As far as, uh, as far as common mistakes? Uh, yeah, I would say people tend to mistakes from, from the past. Maybe the, they hold on to them internally, subconsciously. And I think of the, the book. I can’t, uh, I know you’ve probably read many of your listeners have probably read it, uh, the body keeps the score. Uh, and I believe it’s, it’s in that book where the author, you know, all throughout that book really talks about the body, the nervous system, keeping, keeping the score and that I think that a lot of times, whether it’s something in business or personal lives that, uh, you know, entrepreneurs have often, uh, Um earners. The they tend to hold on to maybe past some mistakes, either from the childhood or bad business mistake or something like that, where, you know, mentally, subconsciously, they may have, uh, released it, but it’s still in their body and they need to release it somatically through, through, uh, different somatic movements, gestures, whatever that is.

Lee Kantor: Now, do you find that, uh, on the, with the individuals you’re coaching, if they are under a great deal of pressure or there’s a lot of stress in their life, is this negatively impacting their ability to make the right kind of decisions so they can get to a new level?

Erick Pettersen: Mhm. Uh, yeah, as far as if there’s, there’s a lot of, lot of stress in their lives. Yes. And I think as far as it’s very important to, to reduce that stress, first of all, identify those stress points, uh, to reduce, uh, to reduce that stress. And and that, as I said, whether it’s through breathwork, somatic body bodywork, whatever, uh, whatever it is, uh, to, to find ways to release it, to release that, that pressure. Um, and then once you release that pressure, you know, you’re going to be able to make better, cleaner, uh, decisions with just with more precision and move forward faster.

Lee Kantor: Now, do you remember maybe early on when you were coaching someone and you, um, they listened to you and they were able to get to a new level and you, you realized, hey, I might be onto something here. I think I am the right person to be sharing this kind of information. And if so, can you share what that challenge was that person was going through and how you were able to help them get to this new level?

Erick Pettersen: Okay. Um, as far as, uh, helping, helping someone get to the new level, you know, I think of, uh, I think back to, uh, to someone that I was helping them. They were actually writing, uh, writing a book. And, um, you know, they didn’t feel like they, they deserved to, to write that book and whatnot. And, uh, you know, really the, the way I helped them was just, it was a memoir about their life. Just really the way I helped them was, listen, I told them, there are people out there who need to hear your message. There are people out there who will receive healing because of your message. And you were and it’s, you know, and I told them, it’s not fair what you went through in your life, but your story is going to help set other people free. It’s going to help them to not go through similar stories. Uh, you went through, it’s going to encourage them. So once you see, uh, your offer as I am serving others. I think that’s really the mental shift is it’s not just about making money, it’s about serving others. What am I put here on earth to do? Uh, how how how can my identity, you know, um, how can I be the person who shifts the atmosphere for someone else or helps them, uh, through their difficult situation?

Lee Kantor: So who is your ideal client? What, what is kind of the profile of an ideal client for The Mindset Mavrik.

Erick Pettersen: So, uh, the profile for, for an ideal client for The Mindset Mavrik really would be a high earner. Um, you know, really entrepreneurs and, and I, I work mostly with men. Um, so, uh, it’s just that, uh, the high level earner, the entrepreneur and, uh, he doesn’t have to be someone that that seven eight digit figure or even six digit figure can be someone who’s, uh, who’s just starting out in, in business and whatnot. But, uh, really, um, he’s someone who’s looking for precision. He’s looking for someone who knows that he has more to offer the world. He has more to, uh, you know, he has something inside him. He believes in himself, but he’s just maybe has, you know, a he needs he needs help in a couple of areas that are a few areas, whatever where, uh, um, he’s not quite sure how to level up and, but he knows he’s ready to get there because he has the world, um, you know, more to offer the world.

Lee Kantor: So what are those kind of symptoms or signals that maybe he does need a coach, like what’s going on in his life that that maybe are signals that he’s just not identifying or he’s not seeing as something that a coach might be able to help him with.

Erick Pettersen: Right? Right. Uh, well, you know, uh, as, as far as, as far as signals, uh, I would honestly have to say it can show up, uh, you know, maybe as there’s pressure and something outside of work. Maybe it’s something in his personal life. Maybe it’s something in with the relationship with someone that, you know, he’s just not sure how to deal with that, you know, that situation or whatever. Maybe it’s something he doesn’t even know about. Uh, you know, and he needs help identifying it. And, you know, he thinks everything’s great, everything’s going well, but, uh, you know, he doesn’t quite know where the pressure is. He just needs someone to help him identify that pressure and help him release that pressure. Uh, whether that comes from, uh, you know, something finances, relationship, uh, something from his childhood, even. So yeah.

Lee Kantor: So when a person starts working with you, what are those early sessions look like? Do you give them some pre homework or some work they have to do before they even get started? Like what does an early session or two with you look like?

Erick Pettersen: Uh, well, in an early session is just really a really conversations and, and that it’s all about as far as my clients, it’s all about the work that they, they decide to, they decide to do. I, I give them work and that it’s really the work I give them is really a lot of somatic, uh, body work and that different things like breathwork, uh, and whatnot, meditation, mindset work and, and whatnot. Um, during the conversations, we really focus on precision. I’ll ask them questions to really get down to, uh, you know, where’s the pressure? Uh, what’s causing the pressure? How can I help you to release that pressure and whatnot? So no one session looks like another, but they’re always going to, you know. I’m going to get them between one session and another. I’m going to give them, uh. I don’t want to call it homework. I’m going to give them, uh, you know, uh, I guess you could say, uh, a packet or whatnot or suggestions. Just as you might go to a doctor and they’ll give you suggestions between one one appointment to another of what you should do, whether it’s taking medication or whether it’s doing exercises. I’ll do the same thing. Just it’s more of somatic body work that I help them. Help them do.

Lee Kantor: Now, how quickly do your clients see some, uh, results where they can say, okay, I think I’m on the right track.

Erick Pettersen: Right? Well, really, it depends from one client to another, uh, where they are and what kind of results they want, whether they just want a quick tune up or whether they’re starting off, uh, from the, from the ground level. But you know, and I think that’s one of the differences between myself and a lot of other coaches is a lot of other coaches. You just keep going and keep going until you know the goals and whatnot. For myself, I want to get you in and out of there, you know, through through the coaching. As you know, as quickly as possible or not as quickly as possible, but within a reasonable timeline. So I have three, three month and six month programs. My, my, uh, my purpose isn’t to keep a person in there for a year or five years or whatever. So yeah, three month and six month programs.

Lee Kantor: And how do you deliver your coaching? Is it mostly one on one? Is it, uh, in person? Is it via Zoom or do you have online, you know, kind of do it as you want to, uh, courses like how do you deliver the service?

Erick Pettersen: Right? I have, I do one on one coaching right now. Uh, I will be sending up group, uh, group coaching programs that is, uh, and my group coaching programs that will be on something called the Mavrik Brotherhood. So, uh, yeah, I’ll be setting that up. Uh, and then, but yeah, one on one coaching right now is, is what I primarily do. And that’s, uh, that’s on, on zoom calls, uh, unless someone happens to be in the North County, San Diego area, then, you know, we might be able to make arrangements, but right now it’s primarily group calls.

Lee Kantor: And is there any actionable piece of advice you could give our listener right now that might make a difference if they’re stuck, is there something they could be doing right this second? Uh, just, you know, with you, uh, sharing some advice for them.

Erick Pettersen: I would, I would say, uh, you know, as far as if you’re feeling stuck right now is, uh, you know, stop, stop trying to do more, uh, pay attention to, uh, to how you’re, you’re showing up, uh, and, and look at, look at your execution. So, you know, it’s, um. Where are you hesitating and in your body. What? Uh, you know, a lot of times people know what to do, but, uh, they’re just not taking, taking action. So rather than trying to do more, I would say, uh, I would say right now, slow down, slow down and really look at, um, you know, evaluate, uh, where you’re hesitating and what’s going to move you forward. And once you feel that in your body, uh, you know, I think, uh, you’ll be able to, to move forward more cleanly and with more precision.

Lee Kantor: So if somebody wants to learn more and have a more substantive conversation, what is the website? What is the best way to connect with you?

Erick Pettersen: Uh, yes, my, my website is the mindset Mavrik. Mavrik is spelled M a v r i k themindsetmaverik.com. That’s E r i c k or I’m active on LinkedIn. Um, and you can just look at, look at my, my name Eric Patterson or it’s forward slash I am the mindset mavrik in that or I’m also on Instagram. So, so those three ways, either emailing me or Instagram or LinkedIn are the best ways.

Lee Kantor: Well, Eric, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Erick Pettersen: Absolutely. Great. Thank you Lee, I appreciate it.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.