Curvy Fashion and Confidence, with Veronica Miller, House of Trendz Boutique (North Fulton Business Radio, Episode 873)
In this episode of North Fulton Business Radio, host John Ray talks with Veronica Miller, owner of House of Trendz Boutique in Roswell. Veronica shares her personal journey in fashion, including how her own experience as a curvy shopper inspired her to build a brand focused on stylish, affordable clothing for all women, especially those often overlooked by traditional fashion.
She explains how House of Trendz curates seasonal collections with intention, stays on top of industry trends, and focuses on helping clients feel as good as they look. Veronica also discusses the not-so-glamorous side of owning a boutique and the business strategy required to make it sustainable.
Whether you’re passionate about fashion, retail entrepreneurship, or body-positive business models, this conversation offers insights you will not want to miss.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from this Episode:
- Fashion with Purpose: Veronica’s boutique was born from her own frustration with the lack of stylish, size-inclusive options on the market.
- Confidence First: Clothing is not just about looks—it’s about how you feel. A perfect fit can shape your whole day.
- Seasonal Storytelling: Each collection is curated to match a seasonal theme, like resort wear or layering for fall.
- Business Reality Check: Running a boutique takes strategy, planning, and profound understanding of your customer—not just a love of fashion.
- Listening to the Customer: Veronica combines trade shows, fashion media, and direct customer feedback to shape her product offerings.
Topics Discussed in this Episode
00:00 Introduction to North Fulton Business Radio
01:50 Guest Introduction: Veronica Miller
02:10 Veronica’s Fashion Journey
03:37 Challenges in the Fashion Industry
05:40 Sourcing and Trends
08:42 Psychology of Fashion
10:37 Running a Boutique Business
12:44 Online vs. In-Store Experience
15:28 Customer Engagement and Feedback
19:29 Current Fashion Trends
21:59 Store Details and Customer Reviews
28:07 Conclusion and Final Thoughts
Veronica Miller, House of Trendz Boutique
Veronica’s career path has been diverse. After studying at the New York Institute of Finance and the Christine Valmy School in New York City, she worked as a National Sales Manager for a Fortune 500 company for 16 years before launching her own wholesale business in 2005.
In 2023, Veronica made a decision to serve the consumer and started House of Trendz Boutique, located at Painted Tree in Roswell, a size-inclusive clothing & accessories shop for sizes small to 3X that specializes in plus-size fashion.
House of Trendz Boutique is located at 4651 Woodstock Rd, Roswell, GA 30075.
Her impressive résumé also includes time as a Commercial Collector for Manufacturers Hanover and a freelance makeup artist. Veronica’s interests include cooking, singing, and mentoring; you can find some of her cooking videos on her YouTube channel, “Veronica Miller: Meet Me in the Kitchen.”
She is a member and Area Director with BNI Atlanta and a member of the Alpharetta Business Association.
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About North Fulton Business Radio and host John Ray
With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
