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11 Tips For Starting a Business (and Succeeding)

October 27, 2020 by Terkel

How did you start your business? What allowed you to succeed?

The origin story is one of the most fun parts about business. Hearing about how an entrepreneur started their business, and what pushed them to succeed is something that never gets old. 

You can take a listen to several inspiring origin stories on Phoenix Business Radio. But, to further explore the topic of starting a business, we turned to other entrepreneurs for their best tips for starting a business (and succeeding!).

Here are the best 11 tips for starting a business: 

  • Write a Book You Would Want to Read
  • Establish a Well-Connected Ecosystem
  • Use Family as a Driving Force
  • Listen Hard, Change Fast
  • Keep Refining Your Products for Your Customers
  • Keep Your Main Commitment in Focus
  • Make Your Customer Perspective the Core of Business Decisions
  • Surround Yourself with Brilliant Minds
  • Don’t Do it All Alone
  • Hold Firm to Your Purpose
  • Actively Learn Something New Everyday

Write a Book You Would Want to Read

I set out to solve a problem that I was experiencing in my other business. I couldn’t find anyone who could fix the issue for me. So, like the saying goes, “If you can’t find the book you want to read, write it yourself.” I’ve found my way to success by offering that solution to other business owners. Now I get to surround myself with people who are accomplishing great things in life/business and I soak up everything I can from them.

Karen Nowicki, Business Radio X

Establish a Well-Connected Ecosystem

The Arizona Technology Council (AZTC) was established with the merger of the Arizona High Tech Industry Cluster and Arizona Software & Industry Association as the driving force to make Arizona the fastest growing technology hub in the nation. The Foundation, now doing business as SciTech Institute, was formed to provide educational programs about available technology; provide scholarships and grants for students pursuing technology careers; create community computer centers; produce reports on technology advancements and uses; and bring together volunteers from the technology industry to better serve the community. Establishing a well connected STEM Learning Ecosystem became the mission of the Foundation to build a statewide science and technology festival. In January 2021, we will host the 10th season of the Arizona SciTech Festival!

Kelly Greene, SciTech Institute

Use Family as a Driving Force

I started my business on a shoestring budget and quite frankly ran out of reserves very early on and needed to run up some considerable credit card debt to just be able to survive the first couple years. I was able to succeed by not being willing to fail, doing the right thing for the clients and knowing that I had a young family that was counting on me to succeed. My family has been the driving force behind everything that I have ever done. I try to live by the saying by David O. McKay, “No success outside the home, can compensate for failure at home”. With that as my driving force, I am laser focused on efficiency and providing stellar client service.

Austin Peterson, Backbone Financial

Listen Hard, Change Fast

Mailchimp monikered one of my favorite small business sayings of all-time: “Listen hard and change fast.” For a small business to succeed, founders and employees alike need to prioritize listening to their customers. Then, after listening to insights, a company needs to change and fast to fulfill needs. Customers tell you what they want if you listen hard enough. The more a business is willing to listen (and fail) the more successful it will be. 

Brett Farmiloe, Markitors

Keep Refining Your Products for Your Customers

We launched the Path to Promotion (P2P) in September 2019 after several years of hard work to develop and refine the content for our signature course – Success Accelerator. This involved surveying over 5,000 employees to determine what content they would want in a career development course, building, testing and filming a number of “test courses” to further refine the content then finally developing the end product. It was a lot of blood, sweat, tears and late nights. We are thrilled that in just under a year our business is now so successful, and has been featured internationally in publications like Forbes and the New York Post. It makes all the hard work worth it! Even better is that so many of our graduates have received pay rises or promotions, even in the pandemic!

Ineke McMahon, P2P Learning and Development

Keep Your Main Commitment in Focus

We opened our first European Denture Center in Caldwell, Idaho in early 2000 when we saw a growing need for dental appliances that were both comfortable to wear and were made using the latest dental technologies and materials. Since then, European Denture Center has expanded its service to include dentures, implant dentures, partial dentures, flexible partial dentures, night guards, and same-day reline and repair services. What allowed us to succeed? Keeping our main focus on excellence while committing to deliver comfortable appliances in underserved communities. 

Henry Babichenko, DD, European Denture Center

Make Your Customer Perspective the Core of Business Decisions

Our business started with the belief that people should enjoy a sanitary environment within restrooms. We began offering well known corporations and small businesses automatic bathroom fixtures like touch-free flushers, faucets, and dispensers. Several decades later we have warehouse locations across the nation to fulfill orders quickly so that employers can completely update and vastly improve the sanitation of their restroom area. Our success can be attributed to a commitment to our mission, and always putting the customer perspective at the core of our business decisions. 

Elliott Greenberg, TouchFree Concepts

Surround Yourself with Brilliant Minds

I started my business with a heart full of passion and an open mind full of questions that I had no fear in asking. I knew what my mission was, and is, and I did my best to ask people much smarter than me all of the business related questions I didn’t know the answers to. I continue to surround myself with brilliant minds who blow me away with their talents, and who allow me to focus on what I do best.

Jodi Low, U & Improved

Don’t Do it All Alone

We started MAC6 as a way to showcase all of the amazing work businesses in our community were doing. We have been successful through collaboration and developing partnerships that benefit both parties. Surrounding ourselves with a diverse group of people with a wide range of skill sets has been critical to our success. My best advice for a business owner is to find your people. Find the community that will support you, cheer for you and challenge you; don’t try to do it alone.

Jennifer Burwell, MAC6

Hold Firm to Your Purpose

Throughout our lives we run into moments where we are faced with making a difficult decision. We choose path A or B and then our lives are altered forever, or perhaps, they stay the same. This was my dilemma back in 2013 as Executive Director of the project management office for WellStar Health System in Atlanta, GA. I was unhappy at work and in a constant state of complaining about my circumstances. On March 3, 2013, my “empowerment date,” I made a decision to leave and start The PMO Squad, to end my unhappiness and start my entrepreneurial journey. I believe we’ve been successful over 7 years later because we are focused and committed to our purpose. Our purpose has remained constant, to empower people to deliver results. Through the ups and downs, trials and tribulations holding firm to our purpose has allowed us to empower employees, partners, and clients which have helped to make us successful.

Joe Pusz, The PMO Squad

Actively Learn Something New Everyday

I started my first business after I had my football injury, and couldn’t play the game I loved anymore. I wanted to work for myself and owning a business was the easiest way to do that! My first company didn’t go anywhere, but I learned so much about how a business is run and learned how to build a team. The connections I made and the skills I learned are what have helped me succeed. I take a lot of pride in learning something new every day and building a successful team I can rely on to take things to the endzone!

Loren Howard, Prime Plus Mortgages

This article is from Terkel, a platform that connects brands with expert voices. Sign up at terkel.io to answer questions and get your insights published. 

Filed Under: Uncategorized

Oahu Business RadioX® Studio

October 23, 2020 by angishields

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Oahu Business RadioX® helps local Hawaiian business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.
​​​​​​​We support and celebrate business by sharing positive business stories that traditional media ignores.

Our Most Recent Episodes


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LA Business RadioX® Studio

October 23, 2020 by angishields

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Are you an LA based Entrepreneur who enjoys building relationships to serve your community and grow your business?

You may qualify to be our LA Market Correspondent or even Studio Partner.  For more information about this exciting Business Opportunity, e-mail stone@businessradiox.com or set up a brief phone visit at BookStonePhone.com.


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Cleveland Business Radiox® Studio

October 23, 2020 by angishields

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Our Most Recent Episode


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Houston Business RadioX® Studio

October 23, 2020 by angishields

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Our Most Recent Episode


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Columbus Business Radiox® Studio

October 23, 2020 by angishields

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Our Most Recent Episode


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Dallas Business Radiox® Studio

October 20, 2020 by angishields


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Birmingham Business RadioX® Studio

October 20, 2020 by Stone Payton

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BRX Ambassador FAQ’s

October 19, 2020 by angishields

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We’re Actively Looking For Business Coaches Who Want More Local Business Clients.
Schedule a Call With Our Managing Partner, Stone Payton, to learn more.

AMBASSADOR OPPORTUNITY

Who makes a good Ambassador? 

A business professional who believes that building and nurturing relationships are important. Usually someone in professional services like a business coach or a business consultant. 

Why be an Ambassador?

It’s perfect for a business coach or consultant who wants a non-salesy way to meet more of the people who matter most to them. 

How much does it cost to be an Ambassador?

There is no fee to be an Ambassador. The Ambassador can also make a 20% commission on the first-year revenue from any sale that they contribute to.

What does an Ambassador do?

Ambassadors get to invite the people who are important to them on a Business RadioX show. It’s a great opportunity to have what we call a “Relationship Building Moment.”

What do you mean by a “Relationship Building Moment?”

 We call a “Relationship Building Moment” an opportunity to elegantly serve a person who matters to you in a non-salesy manner. In our model, we have 4 Relationship Building Moments. They are 1-Inviting the Guest; 2-Having a Pre-Show call to explain what will happen on the show and how they can get the most out of it; 3-Interviewing the guest and letting them share their story; 4-The Post-Show call sharing how the guest can leverage their interview.  

How can an Ambassador leverage Business RadioX for their own business?

An Ambassador should primarily use their interviews to create prospects for their own business or nurture relationships with their current clients and referral sources for their own business first. Once the Ambassador sees how this is working for themselves, they can also invite guests who meet the profile of a good sponsor. 

BUSINESS RADIOX® SHOW EXPERIENCE

Can an Ambassador be on a show?

Ambassadors can and should be on the show. We prefer them to be one of the first guests we interview in their market. This lets them experience firsthand, and see for themselves, exactly what the guests they invite will experience.

What’s so great about being able to invite people on a show?

At Business RadioX we discovered that inviting a sales prospect or an existing client on a show is a great way to serve them. You are giving the people who matter most to you an opportunity to tell their story and share their passion and expertise. They will be very appreciative and grateful for you thinking of them to be worthy of being on a show. You now will have the opportunity to follow-up and nurture and build that relationship.

Where can Ambassadors find guests?

Ambassadors start by looking for guests within their own network. Invite some of their clients, some of the leaders of the business associations they belong to, some former clients, some prospective clients. Once a guest comes on the show the interviewer will ask the guest to refer additional interesting guests and that starts an avalanche of new leads/prospective guests to interview for the Ambassador.

What is the typical format of the interview?  

Our shows feature an interview with a business leader. We are business people respectfully talking with other business people. This is not a “gotcha” 60 Minutes investigative style interview. We support and celebrate business and help them articulate their message and what makes them special in the marketplace. We don’t run commercials so the guest can tell their story in their own words, without interruption.

What can a guest expect during the interview?  

The guest sends in questions and/or talking points they would like to cover. We weave those into an authentic, unscripted conversation about their work. Our certified interviewers are trained on how to facilitate these kinds of professional, business conversations. The guest will be treated with the respect they deserve. Our style of interviewing creates an environment where our guests get a chance to relax and share the information that is important to them and demonstrate their passion and expertise.  

Is there a limit of guests that ambassadors can invite?

Right now there is no limit to the number of guests an Ambassador can invite, but that might change in the future.

How will an ambassador know if the contact accepted the invite and appear on a show?

The Ambassador can check with their Business RadioX contact and ask if any of the folks they invited have scheduled their interview. The Ambassador is also copied on the email that goes back to the guest containing the guest’s link to their respective interview.

Does the ambassador receive a link to the interview?

The Ambassador is also copied on the email to the guest with the link to their interview. And during that interview the Ambassador gets recognized as the “Sponsor” of that episode. They get a credit in the post that is published on the Business RadioX website and they also get a Host-Read “Shout-out” at the start of the episode. In addition, the respective Ambassador is recognized on the Show Page where all of the respective studio episodes are housed.

What other platforms can I listen on?

  • iTunes
  • Spotify
  • iHeartRadio
  • Google Podcasts
  • Amazon Music
  • and more!

BUSINESS RADIOX® REVENUE MODEL

What does Business RadioX do?

We are a business talk radio network that gives businesses of all sizes the opportunity to tell their story in their own words in long-form without interruption. We set-up studios in local communities and quickly become the “Voice of Business” in the markets we serve.

How does Business RadioX make money?

A handful of local businesses financially support any one of our studios by sponsoring and/or underwriting shows. 

BUSINESS RADIOX® SHOW SPONSORSHIP

What does a show sponsor get?

We sell sponsorships and help them reverse-engineer a show to help them meet and serve their best clients and most coveted prospects.

How can a Sponsor leverage Business RadioX for their business?

Business RadioX Sponsors use the platform to help prospect for new clients in the same manner that an Ambassador leverages the platform for themselves. A good potential sponsor is usually a professional services firm that is trying to separate themselves from other local competitors. They are usually the “challenger” brand – not the largest player in their space. A good sponsor wants to build and nurture more relationships with the people most important to them. They have a relationship-based business, not a transactional “burn and churn” type business.

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