Business RadioX ®

Silver Lining in the Cloud

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Silver Lining in the Cloud is an open forum show that highlights and promotes many of Atlanta’s top businesses and business leaders. The show airs live every Wednesday at 10:00am EST and is hosted by Nikole Smith-Toptas, the marketing manager of CDI
Managed Services.

Silver Lining in the Cloud interviews C-level individuals and influencers to learn what makes them the best at what they do. Guests often hone in on what is the “silver lining” that their business offers to the community, how they are making a difference,
and how they celebrate their success.

Tune in to pick up tips on dynamic new and innovative concepts that make these businesses successful in today’s business world.

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Celebrate Technology Innovation Month with CDI in March 2019!

Leader Dialogue

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Every health system leader has executive management challenges facing their organization. This show supports leaders in addressing those challenges with cutting-edge information, leading strategies and sharing best practices. Listen in and gain keen insight as industry leaders share their stories. The Baldrige Foundation welcomes you to Leader Dialogue Radio!
The show airs live on the 1st and 3rd Tuesdays of every month at 1:00 pm (ET) on Business RadioX.
You can also enjoy the show anytime by clicking on the red Episodes/Archives button on this page, or by searching “Leader Dialogue” on iTunes, iHeartRadio, Spotify, or your favorite podcast app.

Travel Safely With Bryan Mulligan

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Armed with decades of technical and business experience, TravelSafely with Bryan Mulligan shares the idea that when likeminded citizens and cutting-edge technology come together, we can save lives and improve traffic.

Hear great stories of technological innovations, personal insights from industry leaders and discussion on the future of traffic technology.

The show airs every Wednesday at 3 pm EST.  

TravelSafely with Bryan Mulligan is presented by Applied Information, Inc a locally owned and operated company that leverages in-house industry experts to create unique, effortless, and reliable solutions for various applications and industries.

To learn more about the TravelSafely app click here: http://travelsafelyapp.com/.

To learn more about Applied Information, Inc click here: http://appinfoinc.com/.

 


Case In Point

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Rick Strawn is committed to discussing current issues with some of the most influential Gwinnett County people on Business RadioX.

FACT: Every business and community has security concerns. Personal and property security, internet and data security are just a few examples.

“Case In Point” episodes feature our business and community leaders who know it’s their responsibility to also attract and manage growth opportunities that create job security for employees and their families.

Rick’s guests on his weekly Business RadioX show are business owners, industry experts, government officials and community leaders. The conversations include many interesting topics and touchpoints. And everyone agrees a safe and secure environment for employees and constituents is paramount.

Please listen to “Case In Point”  live every Wednesday at 11:30 AM EST. Click now to view previously aired episodes.

 

GWBC Radio Sponsor Opportunities

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Distinguish Your Company As The Voice Of Women Executives And Entrepreneurs . . .

  • Building Relationships

  • Sharing Thought Leadership

  • Celebrating Positive Business Stories

  • Inspiring Young Women

  • Supporting Emerging Enterprises

 

Why Sponsor GWBC Radio?

  • High Profile Visibility: Distinguish your company as a leader and a good corporate citizen by supporting the work of GWBC and WBE (Women Business Entrepreneur Members.) Create a strong meaningful connection with a highly educated, influential, diverse and community-minded audience.

  • Target Marketing: Build goodwill among GWBC members as well as the national/international GWBC Radio listening audience (over 1 million downloads and growing).

  • Networking: Build face to face relationships in the studio and at select events.

  • Audience Insights: Capture compelling content and insider knowledge from thought leaders and entrepreneurs in a professional studio environment.

  • Commercial Free: We deliver uninterrupted, commercial-free informative and inspirational content. Your brand will be the only one in its category to avoid clutter and confusion.

  • Multiplatform: Your GWBC Radio content can be repurposed on a variety of social media platforms (Linkedin, Facebook, Instagram, YouTube, Twitter, Spotify, Apple Podcasts and Google Podcasts to name a few). These multiple touchpoints lead to deeper connections so you can achieve your marketing goals.

 

 

Custom Tailored Solution

Every company is unique. Each has its own challenges and opportunities.

We roll our sleeves up and work side by side with your sales and marketing teams to fully leverage all of the assets associated with the GWBC Radio platform.

Of course, you can use all of the content produced in any way you see fit to educate your market and promote your work. And you have so many additional resources available to you — proven tools to help you meet your market, serve your community, and grow your business . . .

  • Live Broadcasting

  • Premium Podcasts

  • On-Site Broadcasts

  • BRX Certified Host / Co-Host

  • Transcripts

  • Excerpts

  • Priority Guest Booking

  • Social Media Amplification

  • Guest Hosting Opportunities

  • Branded Mic Flags

  • Live Reads

  • Custom Intros

  • Custom Outros

  • Dedicated Websites

  • Show Notes

  • Audio Newsletters

  • Promotional Product Placements

  • Social Media Streaming

  • Studio TV Presence

  • Press Releases

  • VIP Guest Events

  • Show Books

  • Promotional Photography

  • Market Research/Intelligence

  • Guest Contact Database

  • Articles

  • E-Books

  • Infographics

  • Educational Materials

  • Media Training

Co-Authoring the Show Concept

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Stone Payton:
Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk a little bit about this idea of co-authoring the show concept and the big, heavy emphasis is on the co, right?

Lee Kantor:
That’s right. Co-authoring, collaboration, conversation. Those are all CO-words and they’re there for a reason. And that’s how we do what we do in here when we’re doing a show concept meeting. We’re not pitching somebody a show and asking them to pay for it. What we’re doing is building a show together with the prospect that’s going to help them achieve whatever objectives that they’re trying to achieve.

Lee Kantor:
And in order to sell it, it’s much more powerful for them to take ownership of it when they are actually creating it with us. And when they co-author it and they’re part of it, when they get on the board and they’re writing things down in terms of the perfect guest, the name of the show, when we’re going back and forth in brainstorming names and days, and times that it’s going to work best for them, and they’re on the board writing things down, they take ownership.

Lee Kantor:
Now, you have more leverage to take it away when it’s done. Then when that confirming release happens, it’s a lot more powerful because this is something they built. When you’re telling them, “Well, thanks. You know, sorry, it didn’t work out.” And then, “Yeah, but this is a great concept and we think someone’s going to like it.” How do you think they’re going to feel about that when the work that they did to co-create it now will be in the hands of their competitor?

Lee Kantor:
So, it’s very important by asking the clarifying questions, by digging deep, getting layers and layers deep, and creating a show that’s going to help them get the outcome they desire. And then, both of you are trying to determine if it’s a fit. You’re going back and forth and you’re vetting it, and you’re testing it, you’re poking at it, and you’re coming up with reasons why it wouldn’t work, and you’re coming up with reasons why it will work.

Lee Kantor:
And you dig deeper and deeper, and deeper, and you’re working together, and you’re really getting this very specific to help them achieve the goal that they’re trying to achieve. And then, if you do that in a collaborative manner, together, co-creating it, at the end of the day, they own it when they leave that room and they don’t want to give it up. So, it’s important to include them as part of the process and not just pitch them some show idea that you think will work for them.

Stone Payton:
And how often is the last 20 minutes of our show concept meetings them selling us, right? Because they’ve co-authored it, now, they’re invested in it. And it is a genuine collaboration. And coming out of that, you have such a much more solid show concept and you’ve got a foundation for real success and genuinely serving these folks.

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