BringingBackPreviousGuests.mp3 | Convert audio-to-text with Sonix

Stone Payton:
Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about bringing back previous guests – pros, cons, timing, sequence, that kind of thing.

Lee Kantor:
One of the great benefits of our platform is that we can rekindle dormant relationships by bringing back previous guests. Now, typically, if they’ve come in the studio, we like to wait three to six months for bringing somebody back that’s been in here before. But if there is a sales opportunity, or something has come up, or something newsworthy has happened, we have brought them back sooner than that, Stone. And I think it’s good mojo to do that. And some of the ways that we have them come back to kind of demonstrate what it would look like if they did sponsor a show is we invite them back in and ask them to bring in existing clients.

Stone Payton:
And I’ve actually done that in the original episode. Maybe we discovered them in a house show. And you and I, during the course of that show, we identify them as a viable prospect, and we’ll just say right there on air, “I think it might be marvelous to have you come back, Joe, maybe with a delighted client, one of your most trusted market partners, and really explore that relationship, and how you guys are collaborating together to serve your ecosystem. What do you think? Would make a good segment?” And I don’t think they’ve ever said no.

Lee Kantor:
Exactly. And it’s a very elegant way to deepen a relationship and demonstrate the value that’s sponsoring a show.

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AboveAndBeyond.mp3 | Convert audio-to-text with Sonix

Stone Payton:
And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we put so much energy, we’ve invested so much time and resource into what to do in the room to create that ideal scenario, that dynamic that allows for relationship building. What can we do? What should we do as studio partners to go above and beyond what happens in the room to serve our clients?

Lee Kantor:
We use the phrase “surprise and delight” quite a bit in here, And we’re always looking for opportunities to surprise and delight our clients. Some of the ways and some of the easy ways for us to do that is connecting our clients with other guests. You can’t do that enough. That has to be kind of something that’s top of mind, that you’re always looking for the appropriate opportunity to make a connection for your client with that previous guest, somebody that you met networking, somebody that’s going to help your client either get more clients or introduce them to more clients. So, you can’t do that enough. That should be part of your day-to-day routine when it comes to dealing with your business here.

Lee Kantor:
Another thing that we like to do to surprise and delight our clients is swag. I mean, we’ve given them mugs, t-shirts, a lot of Business RadioX swag, right. We’re always looking for that. If they have a kid, we’re giving him a onesie with a Business RadioX logo on it. We’re doing something to do it in that regard. Another thing we do is, a lot of the times, we interview restaurant owners and people in retail, and we’re giving them gift cards or some of the stuff that we get here given to us.

Stone Payton:
And I’ll tell you something else that I feel like is relatively easy for us to do wholly consistent with our mission, and boy, is it just received like platinum. If you’ve got an executive in here or a well-established entrepreneur, and you’ve already provided this experience for them, you learn through the course of that experience that they have a cause, a nonprofit, something that’s really important to them. If you can provide them with a path to let their cause get some exposure on our platform, it means the world to them. It’s good for us, it’s good for them, everybody wins.

Lee Kantor:
And if they have a friend that is a business person, a real micro business, and we can help them, get them on. How many times have we had the kids of one of our clients or guests-

Stone Payton:
Starting their own small business.

Lee Kantor:
… starting their own small business, and we gave them a chance to be profiled on Business RadioX. And another thing is we get our a lot of our guests, our authors, and we get a ton of books. We’re constantly giving away those books to other guests that we think are appropriate. So, surprise and delight, you can’t do it enough.

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