We interview people that our client feels are the most difficult to reach and the most important for their business. Typically, their prospective clients, their existing clients, or thought leaders in the industry. They are usually the keynote speakers at the event, the panelists, the high-value targets.
Lee
Sometimes, depending on the event, the client may also invite just participants; people that are there for the conference, for ad-hoc interviews. It most certainly works best when you have a steady schedule of people whose interviews you know you want to capture over the course of the conference.
Stone
That’s right. A lot of times, these interviews are scheduled weeks in advance. The client’s salespeople schedule the interview with prospective interviewees several weeks, even a month ahead of time. As soon as they know they’re going to attend the conference, they could reach out to them and schedule their interview.
Lee
I think that goes to one of the many reasons that clients work with us and why they invest in this service. Beyond all the other advantages of doing Tradeshow Radio onsite, what a marvelous reason for business development folks to reach out and have a meaningful conversation with prospects, referrals, sources, people that are important to them. It’s simple to make that phone call and invite them to be interviewed at the expo.
The cost varies, according to the amount of time that we’re there and how many days that we’re there. What’s the range though?
Stone
The investment is a daily fee, and it ranges from as little as $5,000 a day to as much as $15,000 a day. The variables are the talent that we deploy and the status of the client. For clients who are part of the Business RadioX® Network family, obviously, we would provide them with a little bit more attractive fee schedule. Then when we deploy what we characterize as ‘premium talent’, we charge the higher-end. At the very low-end for the right type of candidate who is familiar with our work and knows how to do this, if they’re going to self-host Tradeshow Radio and we’re simply providing the infrastructure to help pull that off, then it can be as low as $5,000 a day.
Lee
We have special consideration to non-profit organizations and certain other business associations who are involved in conferences.
Stone
Absolutely. In fact here locally or in any market where we have a Business RadioX® affiliate, for select local non-profit organizations, we’ve actually set up a booth for as little as $2,500 a day.