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Atlanta Business Radio’s Sandy Springs Rotary Special with Eric Stotts, Justin Daniels, Fran Farias & Bill Snellings

July 1, 2009 by admin

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Today we had four members of Sandy Springs Rotary come on and talk about this great service organization. Rotary was founded over 100 years ago in Chicago in order to help the community. Now over 1.2 million members around the world are making a difference in their communities. The first international program this non-political, non-religious group took on was to irradicate polio in the world.

Locally the Sandy Springs Rotary chapter is involved in literacy programs within the area schools. Whether they are donating dictionaries or books or even sitting down and tutoring kids in reading and math. Rotarians are all about service before self. To learn more please go to www.sandyspringsrotary.org They meet every Monday at noon at Hammond Springs and you can join them for a free lunch to see if it is a fit for you.

On the show Eric Stotts was co-hosting in place of Lee. As you remember from a recent show, Eric is with Advantec. Advantec delivers Human Resource, payroll and benefit services to small and mid-sized companies. They help clients mitigate risk, improve processes, reduce costs and attract and retain top talent. If you are considering outsourcing all or some of your HR, you should give Eric a call. Check out his website at www.advantec-hr.com.

Also on was Justin Daniels an attorney with Wagner, Johnston & Rosenthal. Justin is the trusted adviser providing corporate and commercial real estate advice to fast growing privately held entrepreneurial businesses. Justin has been recognized as a Rising Star by the Georgia Super Lawyers and has represented a variety of clients in the manufacturing, retail, professional, consulting and technology industries. To learn more go to his website www.wjrlaw.com

Also on was Bill Snellings, president of Snellings Walters Insurance Agency. As a business insurance advocate, Bill has been advising clients for over 30 years. To learn more please go to his website www.snellingswalters.com

Lastly we had Fran Farias in the studio. Fran is an exclusive agent and represents over 96 products and services through State Farm Insurance and Financial Services. In addition to being active in Rotary Fran works hard giving back to her community through her church and numerous civic and community non-profit boards. To learn more about Fran please go to her website www.FranFarias.com

Hurry! Time is running out to sign up for the Roswell-tree a great fun run and race held each year on July 4. Everyone Wins at this is an invitation only event that benefits the Atlanta Community Food Bank. All participants get a cool designer t-shirt and your choice of either a tiara or a baseball cap, plus an awesome award breakfast immediately following the race. To learn more please go to www.roswelltree.org

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Stephanie A. Lloyd: Social Media For Job Seekers & Hiring Organizations

June 29, 2009 by admin

Talent Strategies Consultant Stephanie A. Lloyd shares practical advice for both job seekers and hiring organizations — including provenÂ methods for leveraging Social MediaÂ from either side of the table.

The High Velocity Radio Show is Brought To You By:

The DeSai Group and www.innovationROI.com

Tune In Live Mondays 10am Eastern

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6/23/09 – CONTENT! CONTENT! CONTENT! A Discussion with Emily Capps + Rachel Rose

June 27, 2009 by admin

Today, a well-crafted website is absolutely essential to your business whether it is an online one or a traditional “brick and mortar” operation. The design must be appealing, it must be easy to navigate but most important, it needs to communicate what your company is about, the product or service it is selling, and why someone would want to buy from your company instead of one of your competitors. The content of your site–what it says–is perhaps the most important aspect of building an online presence.

Gravity Free Radio spoke to two professional writers, Emily Capps and Rachel Rose, about why the content needs to be close to perfect in every way. For instance, Rachel pointed out that often she will visit a site that has grammatical errors or simple typos. In her opinion, a website is a company’s only chance at a first impression so if their website is sloppy and full of errors, it reflects poorly on the company. Emily, who worked for Ogilvy Mather and has been a professional copywriter for over 10 years agreed and added that even if they get the grammar right and don’t have any other errors, that their message is often not relevant to their audience. That’s where someone like she or Rachel would come in. Hiring a professional writer is something that some business owners don’t think they need. After all, most people know how to write but the problem is knowing how to write for your intended audience. If you are “too close” to the business or product you are selling, you may lack the objectivity needed to examine what features and benefits you need to highlight in order to capture some of the market share.

Rachel has a Master’s in journalism from Columbia and spent the first part of her career as a journalist. She said that a large part of what she does now is really not much different than how she approached writing for television or newspapers. “It’s about telling a story,” she said. She goes on to say that if you can communicate something meaningful and authentic to your prospective customers through storytelling, you are more likely to gain their trust and they are more likely to buy from you. Both she and Emily agreed that canned pitches are really a thing of the past.

This was a very informative show! A big thank you to Rachel and Emily for joining us. For more information about them, visit their respective websites, www.rachelrosewriting.com or www.emilycapps.com or follow them on Twitter, @rachelwriter or @emilydcapps.

Have a great week! See you next Tuesday.

Atlanta Business Radio Interviews Marketing Expert Chad Rothschild and Closets by Design Franchise Owner Gary Evonsion

June 24, 2009 by admin

We opened the show with Chad Rothschild (pictured), a marketing and branding expert. Chad specializes in helping clients, attract, retain and engage customers and employees through several integrated marketing functions: branding and branded merchandise, recognition and points programs, interactive and direct response. Check him out on Twitter @chad_rothschild or on his website www.chadrothschild.com

Next up we had on Gary Evonsion owner of the Atlanta home organization franchise Closets by Design. Gary is helping Atlanta homeowners get organized one closet, pantry, and garage at a time. Closets by Design offer homeowners comprehensive solutions to all their organizational needs in a short, simple process by designing, building and installing custom closets, garage cabinets, home offices, wall units, laundries, pantries and other home organizational systems. To get a free estimate to de-clutter your home please go to his website www.closetsbydesign.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

6/16/09 – The Mompreneur Show with Suzanne Simkin + Kristi Gorinas

June 23, 2009 by admin

What do you get when you cross an enterprising entrepreneur with someone who also serves as the CEO of their family? A “Mompreneur” of course! Mompreneurs, Dadpreneurs, Parentpreneurs–whatever you want to call a full-time parent who is running a successful business in what little spare time they may have–are very special people. They are balancing the demands of a family with the demands of starting and then running a small business. It’s no easy feat but some of them, like our guests, Suzanne Simkin of PeaceLoveMom and Kristi Gorinas of The Kristi G. Company make it look that way.

Suzanne is the co-founder/owner of PeaceLoveMom, a lifestyle brand which sells products that celebrate motherhood. Everything from t-shirts and hats to other small accessories, PeaceLoveMom is all about products that are both fun and hip for Mom.

Kristi Gorinas runs a company that makes really fun and stylish diaper bags that look more like cute purses and will be coming out with the “Go & Grow Seat” for babies and young kids.

Both Suzanne and Kristi were a delight to have on the show and we discussed everything from kids answering your home office phone to how to work when you’re on the go.

Thanks to Kristi and Suzanne for coming on and sharing some of the secrets of being a successful Mompreneur!

Atlanta Business Radio’s 100th Show with B2B CFO, Fresh N Fit, Money Mailer, AmRamp & AdzZoo

June 17, 2009 by admin

Happy Anniversary to us. Today was our 100th show and we celebrated by munching on some of Amy’s delicious chocolate covered strawberries. Thank you so much Amy for being such a wonderful host. And thank you so much to our great guests who have generously given up some of their time to come into the studio and be on our shows. And lastly thank you so much to all of our loyal listeners.

We opened the show with Kevin Olson one of the Atlanta partners in B2B CFO. Kevin explained that his firm is the nation’s largest CFO firm serving entrepreneurial, growth and mid-market companies. He also shared some big news about how his firm has been able to help their clients get business loans when other companies are struggling. To learn more please go to Kevin’s website www.b2bcfo.com/partners/kolson or just Google Kevin Olson CFO.

Next up we had on Penny Fry and Kelly Bryant a dietitian with Fresh N Fit. Penny explained that Fresh N Fit provide freshly made, delicious calorie controlled meals for their clients. And Kelly shared some insights into how she works with the Fresh N Fit Chef to balance nutrition with taste. To learn more about how Fresh N Fit can help you lose weight and eat great please go to their website www.freshnfitcuisine.com

Next up we had on Sheldon Moss with Money Mailer. Sheldon shared some of the benefits of choosing Money Mailer to help you advertise your business. He explained that they are very targeted and affordable. He also shared some new programs that involved text message coupons and deals on your phone and going to the Money Mailer website to search for coupons from restaurants and other service providers in your area. Please go to www.moneymailer.com and search for Suburban Atlanta or Sheldon Moss to learn more

Next up we had on Joanne Bradley and Susan Thompson with AmRamp. These good friends shared how they left corporate America to begin a venture to help others. Designed for individuals who use wheelchairs or just struggle with stairs, AmRamp is America’s leading low-cost steel modular ramp system available. They help people who sometimes have been unable to live in their own houses finally get back home. To learn more please go to their website www.amramp.com

And we closed the show with Carissa Ledbetter with AdzZoo. Carissa works with local businesses to help them connect to their local consumers on the internet. With the help a staff of certified Google and Yahoo search profressionals Carissa helps her clients with geo-targeted multimedia advertising campaigns utilizing the latest technology to affordably reconnect their business with their local customers. To learn more please go to her website www.adzzoo.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Special Edition Broadcast: Marketing Roundtable

June 15, 2009 by admin

Featuring RadioX CEO LeeKantor, networking expert Taryn Pisaneschi, and small biz marketing guru Todd Schnick.

Hear thisÂ panel of experts describe real world experiences in Social Media, Direct Response, Networking,Â and more.Â A no-nonsense look at practical (and not so practical) marketing approachesÂ for meetingÂ the unique demands of today’s market.

Proven Tips, Lessons Learned, and Ready Resources — What Really Works, What Doesn’tÂ . . . And WHY

The High Velocity Radio Show is Brought To You By:

The DeSai Group and www.innovationROI.com

Tune In Live Mondays 10am Eastern

CLICK HERE to receive email notifications of the latest High Velocity Radio Show podcasts!

6/9/09 Mountain Social and Marketing

June 13, 2009 by admin

This week we were joined by Jon Gatrell, @spatially, to discuss Mountain Social. Jon is one of the organizers of this unique event that will be held September 11-13, 2009 in Unicoi State Park in the North Georgia Mountains near Helen, GA. What’s unique about this conference is that you can bring your family along because it is structured to not only help you learn something but spend quality time with your kids or even your dog. For more information visit the Mountain Social website.

Also joining us this week was strategic marketer, Keith Finger. Keith helps companies who either do not have a full-time marketing staff or need to have someone dedicated to helping them figure out their long-term strategy. He said that a lot of companies are so focused on building their product or service offering that they lose sight of the most simple things such as a distribution strategy or target market. And, if companies don’t really take the time to understand who they are selling to, then they will miss a lot of opportunities. Keith helps companies define their strategies, nurture leads, and decrease sales cycles. Check out his website at KeithFinger.com

Thanks to Jon and Keith for coming on the show this week!

Join us next week for our Mompreneur show!

Atlanta Business Radio Interviews Michael R. Moore, Jonathan D. Rosen, David M. Walker and Andrew L. Freeman

June 10, 2009 by admin

We opened the show with Michael Moore, Cost Segregation Expert with BDO Seidman LLP. Micheal explained how his department helps clients lessen their Federal tax bill through an IRS authorized method of accelerating portions of real property to shorter depreciation lives. But remember you must be profitable to take advantage of this opportunity. The recent Economic Stimulus bills have opened up a lot of opportunity business owners if they know where to look and Michael explained that BDO Seidman has been helping their clients grow for over 100 years. To learn more please go to www.bdo.com

Next up we had Jonathan Rosen, CEO of Entaire Global Companies. Entaire is the leader in the rapidly expanding field of Financed Planning, which is a new approach to wealth building for business owners, physicians and other entrepreneurs. Through its affiliations with world-class insurance and annuity carriers, Entaire provides innovative retirement funding solutions while offering an advantage in tax efficiency. To learn more contact Jonathan through his website www.entaire.com

Next David M. Walker, Business Attorney explained The Business Owner Movement (BOM) he is helping start in Atlanta. The BOM is a new program for entrepreneurs who want to start or expand their business but need guidance and advice. David offers yearly membership which includes weekly classes and networking opportunities. The BOM offers new members a chance to receive a Georgia limited liability company and federal tax ID as well as assistance with opening a small business bank account. To learn more please go to www.thebom.biz

And we closed the show with Andrew Freeman owner of Cherries Divine. Cherries Divine is the place to go for elegantly packaged long stem chocolate covered cherries. You won’t find a more delicious corporate gift idea than a box of Andrew’s chocolate covered cherries. He explained that his family recipe has been delighting all who have tasted these cherries. All of the guests at the studio today could not stop munching on these tasty treats. So if you are looking for a unique client gift that will have them talking about you long after you leave then check these guys out. Affordable, elegant and delicious. You won’t go wrong with Cherries Divine. Please go to their website www.cherriesdivine.com And if you have a retail store or gift shop you should seriously think about carrying these.

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show