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How Lizette Espinosa Transformed from Attorney to Entrepreneur with infanttech

August 29, 2024 by angishields

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Women in Motion
How Lizette Espinosa Transformed from Attorney to Entrepreneur with infanttech
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In today’s episode of Women in Motion, host Lee Kantor interviews Lizette Espinosa, co-founder of infanttech. Lizette shares her transition from attorney to entrepreneur, driven by her experiences as a first-time mother. She discusses the development of their innovative product, the zooby® baby monitor for cars, which addresses safety concerns for parents while driving. Lizette highlights the challenges of launching a new product and the importance of community support for women entrepreneurs. She also shares future plans for infanttech, emphasizing continuous innovation and scaling efforts.

Lizette-EspinozaCEO Lizette Espinosa is the visionary behind infanttech, leading with strategy, creativity, & innovation.

A mother herself, she understands the customer base and is dedicated to building trust and ease for families.

Lizette’s passion for creating joyful, practical products & her clear understanding of customer needs drive infanttech’s success.

Connect with Lizette on LinkedIn.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Lizette Espinosa with Infanttech. Welcome.

Lizette Espinosa: Thank you so much for having me. I actually always like talking about business and women and entrepreneurship, so I’m excited.

Lee Kantor: I am too. Before we get too far into things, tell us about Infanttech. How are you serving folks?

Lizette Espinosa: Well, Infanttech was a company that was founded between me and my husband. We always joke around that it is our third baby because we created a baby monitor for cars called the Zooby. And we wanted to help first time moms, first time parents, and this specifically came into being because of my own experience with parenting and motherhood. And, you know, if someone would have told me we would be here today, I would not have believed it. I transitioned from being an attorney to running this company, but I love how we help first time parents, especially first time moms.

Lizette Espinosa: My personal journey being a first time mom, the first month, it’s like the world closed in on me, where I couldn’t believe how any woman could do anything else besides take care of a baby, because it was such a transitional point in life. And so, to know that we created a product that can help moms make this moment be a little bit easier for them, that actually brings me joy and I’m excited about that.

Lizette Espinosa: And then, also, Infanttech, there’s different pillars that we have in the company when it comes to employees, when it comes to financial contributions, when it comes to vision, so this is how we’re here.

Lee Kantor: So, tell me about kind of the beginning. So, you have a kid and then you have this idea and then you’re like, “Okay. My law practice, I’m going to put it on hold, and I’m going to just kind of be a product innovator in this space.” Like what occurred?

Lizette Espinosa: How did that happen, right? It definitely wasn’t that quickly. It was definitely a transitional journey. But I did have my law practice, I was litigating. And interestingly enough, that is actually a hard thing with the baby of like the start to stop of having my own litigation practice. And what happened when we came up with this idea, you know, my husband is the techie side, and so he created a prototype, and we started getting a lot of good feedback from people. They’re like, “Wow. That’s a great idea. How come that’s not out there yet?” Because we actually did break the market with this. A baby monitor for cars, it didn’t exist.

Lizette Espinosa: And so, we started off at the, you know, typical story of every Mondays at the kitchen table brainstorming and taking actions to get closer to this happening. I think the hardest part was the manufacturing. How do you actually create a product? And neither my husband and I had any experience here. But, eventually, I think when the idea happened to by the time that I transitioned fully into it, maybe it was about three years in and I actually love it now.

Lizette Espinosa: I love the combination of business and law. For me, my career was probably one of my most challenging parts of my life, where I have done different things in my life, and I’ve been trying to answer the question since I was about eight, what am I going to do with myself? And if somebody told me that I would be doing this, I would have said like, “Well, that’s actually interesting.” I wouldn’t have believed it, but I love it now.

Lizette Espinosa: Again, I actually love the combination of business and law. I get to be creative outside of just the legal field when it comes to product development, helping people. I love working with my team. And from the legal side, I actually love that I have this business with the legal background, because of my litigation experience, it’s easy for me to look at contracts. It’s one of those things where I might not be doing the day-to-day things, but I guarantee you that it comes up every single day. So, that’s how I ended up fully transitioning into this role.

Lee Kantor: And so, let’s get into the product, Zooby. You mentioned that it is a monitor of some kind, so how does it work? I’m on the website now, and it looks like it’s a stuffed animal of some kind and it has a video camera somewhere in its nose or its face some way.

Lizette Espinosa: So, actually, it’s a Zooby baby monitor for cars. And I actually have one right there. So, the camera, it’s inside the plush and it sits on the headrest facing a rear facing baby. Because I’m not sure if you’re aware of when you have a newborn, they’ve got to be rear facing for at least two years in the car. So, this makes it hard for the moms to be able to see them and they’re having these things where they need to turn around to look at them, which makes driving dangerous.

Lizette Espinosa: So, with the Zooby, you’ve got the camera facing the baby, and then you have a monitor screen, kind of like a GPS monitor or even like having your cell phone with your navigation system, and you put it on your dashboard, and now the parents can see their baby day or night when they’re driving. So, it took away the mirrors. Especially the night vision, so you can see your baby at night. You have a close up view. And if you’re taking quick glances, it’s just another tool for you to drive safely.

Lizette Espinosa: So, I’m so excited about what it does bring to moms and peace of mind. Because what happens to moms, and particularly the biological changes for moms, it’s like all of a sudden they were downloaded a program of got to keep this baby safe. So, their instincts to do things to keep their baby alive, sometimes you’re going to have those dangerous moments of that turnaround. Even though you know you’re not supposed to do it, you can’t help yourself. So, the Zooby here allows them to be able to focus on the road and still have their peace of mind that they’re safe and their baby is safe.

Lee Kantor: So, why was it important to put the monitor inside a plush animal?

Lizette Espinosa: You know, actually when we were creating it, it was out of how easily can we get it in the car. So, it became a function of ease of use, taking it in and taking it out. It allowed us to have the portability. And the good news about it is that it actually helps the baby. So, we get a lot of comments from moms that it soothes them. The baby smile at it. It’s one of those where it becomes a little buddy. And we just came up with different plush designs to help them. But it really was functionality at first.

Lee Kantor: And then, can it transform like into a nanny cam of some kind like if you brought it in the house?

Lizette Espinosa: So, you actually can still monitor in the house. It’s not a WiFi version, because it’s radio frequency, and that’s another conversation for another day. But it really does serve as a monitor where you can use it at home. So, if you have it in the nursery, then you can take the monitor screen inside. Even if you’re visiting grandma’s house, you’d still be able to use your Zooby. Or even if you’re traveling, you go to a hotel and sometimes baby has to sleep in a different room, you can still have your monitor. So, it is multifunctional.

Lee Kantor: So, when you had the idea and you brought it to market, how did kind of the initial launch of it go? Were you getting good traction right from go?

Lizette Espinosa: Actually, we did not. It was one of those where we needed to do some education because we did break the market into a baby monitor for cars. This didn’t exist before. At the beginning, I’d say all of the baby monitors, 99 percent are hardwired. Just have a wire and they stay in the nursery and that’s it. There really wasn’t anything for the car. So, at the beginning that was the head turner, it’s like, “What? For cars?”

Lizette Espinosa: And so, once we got the education part, like, yes, it’s for cars. Here’s what you get to do. I think some of our biggest challenges at the beginning was we broke out, we went to a trade show and we sold it to other vendors, and then they all put it on the Amazon market.

Lizette Espinosa: And we realized, “Oh. They’re like saturating the market.” So, we had to learn from that experience to bring it back, so that actually right now we control our Amazon market and we’re the brand ambassadors to our product. And, you know, after a few years, though, it definitely has taken off. And there’s been other products that had come out since, so I’m excited that now people do recognize that you can have a baby monitor for cars.

Lee Kantor: So then, what was it like kind of building that initial partner network? Had you ever done anything like that before?

Lizette Espinosa: Which part?

Lee Kantor: Well, when you said that there were several people that you were partnering with that were reselling the monitors.

Lizette Espinosa: Oh, those were the vendors. So, it’s interesting, we changed our business model. At the beginning, we started out selling to other vendors, so it was probably sold wholesale. And then, we realized it’s actually easier to sell directly to consumers. So, right now we’re an e-commerce brand. You’ll find us on our Shopify site and we sell on Amazon, Walmart, about to get into Macy’s.

Lizette Espinosa: And I actually appreciate this model better from a business perspective because I have direct contact with the consumers and the customers, so I get to know what they need and the feedback out there. So, I prefer the direct to consumer. So, we had to switch. Originally, I think when we dealt with vendors, it was harder also to control, like you would have price points all over the place.

Lee Kantor: Right. Well, that’s part of the learning curve of being an entrepreneur, right? You try things and then you adjust.

Lizette Espinosa: Yes. [Inaudible] you’ve got to do all along.

Lee Kantor: What is it like when you’re in the entrepreneur, you know, where you’re wearing the entrepreneur hat as opposed to the the lawyer hat in terms of kind of managing? How do you kind of grow this business? Because in this world, like you said, you were breaking a market, so you had to educate the market where being a lawyer, you know, that has its own set of challenges, but there was a path for being a lawyer.

Lizette Espinosa: You know, that question resonates with me when it comes to my experience in business. So, even though I had formal training in the law, I didn’t have a formal business background, even though I think a lot of things were transferable. So, I started taking just entrepreneurial courses, leadership courses, business development in a sense that it allowed me to learn more, like especially marketing efforts for new market, how do you reach this out to other consumers.

Lizette Espinosa: And it was a learning curve, but I love it. I love the part of now understanding, you know, everybody asks, What’s your value proposition? What is it that you’re offering to your consumers? What are their pain points? So, if that’s something from the business side of learning the business languages to have your business grow.

Lee Kantor: And then, especially when you’re talking directly to the consumer, you have to have a clear message that it resonates with them at emotional level. And I think your product really checks those boxes in terms of this is a point where when you’re a new parent, you literally can’t see your child for a period of time. And that’s a big source of anxiety. So, if you solve that problem, that’s a big emotional problem to solve for parents.

Lizette Espinosa: Yeah. It is. And like I said, this is something that I do resonate with. I don’t think enough people talk about how this moment in life, when you become a parent, it’s like your life will never be the same again. And it comes with some amazing joys and amazing rewards. But at the same time, it’s like you’re going through a growth stage personally for yourself of this new way of living. So, now when you get out of the house, it takes a little bit longer. You’re always trying to figure out something new.

Lizette Espinosa: I was sharing with other moms the other day that you’re kind of always flying off the seat of your pants, because there’s always these first time moments for you as a parent. And, again, with this particular pain point, it was the anxiety. It was the fact that mom is nervous. You would even have moms that might not drive during the day and they’re waiting for their partner to get home so that they can go somewhere because they’re afraid of the fact that they’re not going to be able to see their babies when they’re driving or this nervousness. So, now this Zooby actually allows them to be able to have that freedom, to be able to see, and, again, to calm their nerves a little bit to relax.

Lizette Espinosa: I think when it comes to even product development at Infanttech, we’re actually in the process of creating something new. And my point for that is it has to be easy to use, and it has to make parenting easier. If it doesn’t do those things, then it’s not something that we’re going to create.

Lee Kantor: Now, why was it important for you to become part of the WBEC-West community?

Lizette Espinosa: You know, actually in part of my journey for learning more about entrepreneurship and business, I obviously built a network. I did a lot of programs that were women-led women organizations, so I have a lot of women entrepreneur friends. And so, WBENC came in and it made sense, too, because I was proud of the fact that we’re a women-owned business. And the more I was in it, I realized there were some amazing resources in there that there’s something about business. You cannot do it alone and there are so many resources out there to try to help you to build.

Lizette Espinosa: So, for WBENC, there are all these different seminars. There’s networking events. You meet amazing women. Last week, actually, I just joined the Pitch Academy session, and it was amazing. It was a session to get realigned with my why, with my product proposition, and the tool was so invaluable that I even afterwards was sharing with my other network friends. I’m like, “Hey, are you part of WBEC yet? If you’re not, I think you should join. There’s amazing resources.” And so, there’s so much value.

Lizette Espinosa: And it’s also an opportunity to give back. I also appreciate supporting other women business owners. It’s one of my passions. I know what it is to be at the beginning of starting the business, and there’s always a challenge that you have to solve. So, if there is something that I can do to help another woman take another step forward in reaching her vision, then I’m really happy to do that. So, this organization allows me to do that as well.

Lee Kantor: So, what’s next for Infanttech? Are you looking to grow? Are you continuing your growth? Are you looking to raise money? Are you building a team? What’s on the horizon?

Lizette Espinosa: All of those things. We’re definitely in a scaling phase right now. I think that is one of my biggest pieces right now is building a bigger team in the sense of from the strategic side. For example, right now it’s like I’m expanding my marketing efforts, my marketing team, and even product development. I’m very excited of some new products that are coming in line. We’re going to be launching something very soon in the breathing space.

Lizette Espinosa: And I’m just excited about that because I think the vision of what Infanttech can be of really using tech in a way where it’s intuitive, it’s simple to use, but we can make a difference for parents and moms. Then, you know, the ideas are there. We also, even for the Zooby, there’s a possibility to get into automotive partnerships. So, that’s something that we’re looking into as well. And everything is really like, how do we get to the next level?

Lee Kantor: So, if somebody wants to learn more about Zooby and the other products, what’s the website?

Lizette Espinosa: infanttech.com, so that’s with two T’s.

Lee Kantor: So, just spelled out I-N-F-A-N-T-T-E-C-H.com?

Lizette Espinosa: Yes.

Lee Kantor: Well, Lizette, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Lizette Espinosa: Thank you so much, Lee. I really appreciate you having me.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women In Motion.

 

Tagged With: infanttech

BRX Pro Tip: Get Good at Explaining Things

August 29, 2024 by angishields

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BRX Pro Tips
BRX Pro Tip: Get Good at Explaining Things
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BRX Pro Tip: Get Good at Explaining Things

Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know one of the things that I probably think about every day because I don’t know from time to time, I just feel like I could get so much better at it, but it’s communicating. Communicating to the people I’m trying to lead, communicating to the people I’m trying to serve, figuring out another way to frame something. You experience the same thing. What’s your take on that?

Lee Kantor: Yeah, absolutely. I think that one of the leader’s most important things they have to really be great at is explaining things, especially explaining how to do the most important parts of the work that you’re doing. And I don’t think people spend enough time on this, and especially on the basics of what you’re doing in your business world when you’re trying to train somebody, especially.

Lee Kantor: So, you have to explain things to people who know much less than you in very simple and clear ways. And don’t think of it, it’s because these people are dumb, because they’re not dumb, but they just haven’t spent as much time in this area of expertise as you have, and they haven’t gotten all the scar tissue you have by going down all these rabbit holes and wrong paths that lead nowhere. You’ve simply forgotten or repressed all of those things, and you’ve kind of just understand how to do certain things because you’ve been doing it for so long.

Lee Kantor: So it’s super important to kind of always look through the beginner’s mind of how to explain what you’re doing so that you can explain your product and your services and make them understandable and compelling to those people who aren’t you.

Lee Kantor: And you really got to get into the weeds of this and just keep explaining it. Ask people if they’re understanding it, you know, all the way through. Find the right anecdotes to share. Find the right examples that illustrate why what you do is effective and really kind of work on this over and over again. This is not something you do one time and then you’re done. This is something that you should always be tweaking and getting better and better and clearer and clearer when it comes to explaining kind of the basics of your business.

From Red Carpet to Diaper Kits: Baby a GoGo’s Bold Leap into Parenting Innovation

August 28, 2024 by angishields

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Women in Motion
From Red Carpet to Diaper Kits: Baby a GoGo's Bold Leap into Parenting Innovation
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In this episode of Women in Motion, Lee Kantor interviews Lindsey Shores, founder of Baby a GoGo, a company dedicated to simplifying parenting through innovative baby products. Lindsey shares her transition from a personal fashion stylist to an entrepreneur, highlighting the challenges of product development and manufacturing. She discusses the importance of community support, feedback, and the benefits of being a certified woman-owned business. Lindsey emphasizes the need for practical and efficient baby products and her commitment to inspiring other women entrepreneurs.

Lindsey-ShoresLindsey Shores is the founder of Baby a GoGo, the first baby travel brand creating innovative products for parents on the go. Lindsey was a very frustrated mama who traveled to a luxurious resort with her family only to notice that there is a MAJOR gap and oversight on baby’s needs when traveling. Like any passionate, frustrated entrepreneur does, she immediately wanted to fix it.

The day after returning from her trip, Lindsey had a company name in mind and bought the domain. Lindsey is a post fashion stylist and designer and while this industry is very different than what she’s worked in before, she’s learned so much from teaching herself how to sketch, to having a pop up at the Urban Outfitters Brooklyn store for women’s line, to styling large influencers for their big events.

Lindsey LOVES working with people and solving issues and that’s what’s led her here today.

Follow Baby a GoGo on LinkedIn.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women in Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Women in Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women in Motion, we have Lindsey Shores with Baby a GoGo. Welcome.

Lindsey Shores: Thank you. So happy to be here.

Lee Kantor: I am so excited to learn about Baby a GoGo. How are you serving folks?

Lindsey Shores: So, I’m a mother of three. I have ages eight, six, and a three-year-old, almost four. And I am here to create better, more innovative, essential baby products to make – like I like – depending on the situation, I like to say it makes parent life less sweaty because it can be really stressful, but here to make it a little bit smoother and modernize products that have not been updated for years and years and years that are feeling really behind the times to make parent life a lot easier.

Lee Kantor: So, were you always making products before you had kids?

Lindsey Shores: No. Good question. I’ve actually been a personal fashion stylist for about 15 years. I still do projects here and there. Sounds fun. I started actually as a red carpet stylist in my early 20s, an assistant there, and I grew into my own personal styling company I had for multiple years, and I’ve worked in television, a lot of editorial and personal shopping and consultation or, excuse me, consulting as well.

Lindsey Shores: So, they’ve been quite the random pivot, but I have also created my own women’s fashion line pre-COVID. And I got my hands really dirty and understood how factories and product development and everything worked hands-on. And so from there, I – yeah, I found a new love and passion and problem that I wanted years later.

Lee Kantor: So, what was the first Baby a GoGo problem that you solved?

Lindsey Shores: So, we have created – I have created a diaper kit called the Dipe N’ Wipe, and it’s an on-the-go diaper kit that fits into your pocket. And it includes one diaper and five wipes. The little pile of five wipes was – it’s an uncommon thing. So we’re working on separate – selling those separately as well. But it’s a diaper kit that’s compact and vacuum-sealed. So it’s as big as, you know, George Costanza’s wallet, actually smaller, I should say if anyone is familiar with that episode. But I kind of joke that it’s like the man’s new diaper bag but it’s also the woman’s because, I mean, I have three kids. The more you have kids, the less you want to carry. And it feels ridiculous to run into obstacles and situations where you have to go buy 15 more diapers when you actually just need one.

Lee Kantor: And so you have this idea, then how did you kind of build it out and then get it manufactured?

Lindsey Shores: Yeah. So, like I mentioned, I did a women’s line. So just a little backstory, I didn’t know how to sketch. I am still not a great sketcher or drawer or anything, but I worked in fashion for so long. I had a great idea of doing women’s long shorts that were appropriate for the office, at home, that you could play around with your kids, and so I taught myself how to sketch, and I hit the market six months later with 15 pieces, and I was ready for retail, ready for the pop-ups, everything. And this product – the difference with Dipe N’ Wipe compared to the woman’s entire clothing line I did, and astronomically different and more challenging because it’s a new idea.

Lindsey Shores: And to hone in on the correct packaging and make sure that it’s as sustainable as it can be because the product itself is, you know, creating a lot of problems in the landfill so trying to juggle that idea along with making it appealing and understandable. I actually worked with a factory in China for my fashion line, and I got really close to the lady there that was, basically, I mean, she’s young, she’s very young at the time. But she was on top of things and made the factory run and was my communicator there. And I actually flew to China and worked with the factory hands-on for about a week. And so I got to know her really well, and we ran around to all the markets together, spent a lot of time together, and I actually reached out to her again to help me with this product.

Lindsey Shores: And so, it’s – she’s been an awesome partner overseas, I guess you should say. I just hired her out to help with the random things that I need on sourcing different products. I describe exactly what I need and she is really great and we have a great connection of understanding each other really well.

Lee Kantor: Now, for folks who aren’t familiar with how to work with somebody overseas like that, do you have any advice that you can share about doing something like that? Because it seems for some people a pretty daunting challenge to just, you know, trust, I guess, you’re working over Zoom or you have an idea. I mean, there’s some fear. Like, are they going to steal my idea? Like, there’s all kinds of emotions that go into this. Can you share maybe your experience and what you’ve learned? Maybe some advice?

Lindsey Shores: Yes, definitely. So, I had no idea what to do or how to start myself. And I started literally googling China factories when I first came across them. And when I was doing my fashion line, most factories wanted to do a quantity of at least a thousand pieces of each product. And I talked them down, this one factory that was willing to do 500, and I talked him down to doing 100, per piece, because obviously it’s just a lot of upfront cost.

Lindsey Shores: But I literally googled and reached out to probably 75, maybe 50 to 75 factories. Most of them just a quick response of like, “Yeah, we can’t do low minimums,” “not interested,” you know. And I felt very lucky to come across them. And we started communicating through WhatsApp and I started – you know, it was very delicate at the beginning because I didn’t know where the trust was.

Lindsey Shores: And we just became very thorough. She would send images and there were pieces that I would be developing. I would send her videos of kind of like my sketches of the line, and that’s kind of the same route that we’ve been going- the exact same route we’ve been doing for the Dipe N’ Wipe and communicating that way. So obviously, their time is almost like a world – like, you know, their nighttime is our daytime.

Lindsey Shores: So, I remember during the fashion line, like, I would wake up in the middle of the night and hop on my computer for an hour or two to get things done. And for this product, this go round, we basically – she will, you know, go source, go to the market, and then she’ll send me that night what she found. And that night is my morning. And so it kind of just really worked itself out. And we just continued to build trust there.

Lindsey Shores: As far as feeling worried about the idea getting stolen, I actually have an IP attorney. We did have a patent pending for a long time and still may go that route again. But, you know, just can’t completely patent a product is what it kind of comes down to completely make it to not be copied ever. There’s not, like, a full way to do that. And if someone were to copy it completely, the amount that it takes to go take them down is pretty extravagant. And so at this time, we’re just, you know, crossing our fingers that there will be knockoffs but, you know, if you’re kind of the OG, then that’s kind of the hope that the brand could sustain on its own.

Lee Kantor: Now, when you had the idea, did you – before you got into manufacturing it, did you do any type of focus group or testing of any kind, or did you just kind of take the leap? And then once you had those initial 100 that you were going to then see if the market would buy it.

Lindsey Shores: So, the 100 was actually the fashion line. Are you talking about the diaper?

Lee Kantor: Oh, the diaper. Yeah, the Dipe N’ Wipe.

Lindsey Shores: Right. So, the Dipe N’ Wipe, we had to do a much larger order because diapers have a much higher minimum, minimum of requirement, minimum quantity, I should say. But no, I did do a lot of testing, a lot of testing, a lot of surveying, a lot of sharing the product idea and physically sending them out to a lot of my high-profile influencer friends, having them test the product, giving me feedback constantly, constantly on the design, the wrap itself, the size, the amount of wipes.

Lindsey Shores: Yeah, I did a lot of surveying and testing, and that’s how we kind of landed on everything as far as, like the packaging, the aesthetic. I have an awesome shot from different product designers. And we’ve tested that route as well. And we’ve tested out what type of diaper, what sizing to start with, the amount of wipes to start with, and any and all feedback. So it’s definitely, like, down to the product we have now. But we went through a lot of renditions. It actually started with having three diapers in a kit or possibly five diapers with 20 wipes. And then it came down to be one and how we just really feel like we need a one-stop shop plan and backup product for when people are in a pinch.

Lee Kantor: And then are you selling this direct-to-consumer, like through your website or through Amazon, or is this in stores?

Lindsey Shores: Yeah, we’re not on Amazon right now, probably considering, but we are in a handful of stores. We’re onboarding one of the largest travel agencies through some of their big Atlanta stores here in the next couple of months, as well as a bunch of their major turnpikes. And then we’re also rolling out to a large grocery store on the East Coast. And then we have them in a handful of pharmacies, groceries, convenience stores as well. And then we do duty as well from our website.

Lee Kantor: And then what – did you have a background in kind of rolling out into retail like that, or is this something you’re also kind of learning on the fly?

Lindsey Shores: I think I have some experience. I mean, my fashion line was sold directly to consumers as well. But I have – I don’t know, I’m very familiar with retail. I’ve been around it a lot. I think my experience in China really suited and helped me understand how things worked as far as the manufacturing side, and then coming over to the retail side. And I’m just a very, like, ground running. Like, I will just go knock on doors, like walk into Maverik headquarters with my fashion line. I stopped in Seattle and snuck my way up to Nordstrom’s headquarters. And I have no problem just, like, going to people face to face and talking to them about what I have because I have such a big passion for it.

Lindsey Shores: And it works a lot of the time that people are, they understand the product and, you know, half of the product, 50% of it, product status or, excuse me, like success is the product and 50% is the person, right? And kind of just like how hard they’re working and pushing and that people want to work with them. And so that’s how I found a lot of it.

Lee Kantor: So, what was the reason you got involved with WBEC-West? Why was it important to be a certified woman-owned business?

Lindsey Shores: Yeah, it was really important to me because I have been working on this company now for two and a half years, and it’s just me. I hire out different things when it comes to design, when it comes to, I mean, maybe some social ideas, but mostly it’s just me. And knowing the grueling amount it takes of time and the amount it takes of emotion with the family, and the females, you know, are often not highlighted in different routes, but they are in different ways.

Lindsey Shores: I came across WBENC and was so excited to know that they were, you know, integrated with WBEC and they had a lot of these events to promote and bring this community together females and women owners and women creators and women designers and people in tech and everything. And I just, I love I got home and a space for, excuse me, people that can understand me as far as the hardship of entrepreneurship. And then on top of that, for your family within that and promoting exciting everyone, especially young females that they too can create a product and still be a stay-at-home mom and be a female.

Lee Kantor: So, what do you need more of? How can we help you?

Lindsey Shores: Yeah. I’ve really enjoyed the events I’ve hopped on. You know, it’s been very special and exciting and always so interesting to hear everyone’s path and journey. I think – I don’t know, that’s a good question. I feel like I’m very much aware of all the awesome offerings you guys do, and I think it’s been very positive. But I think just, you know, I guess promotion or sharing more ideas, I think more groups of coming together and kind of exploring and bouncing ideas off of each other. And brainstorming is always like, those are fun luncheons and breakfasts and do with people because otherwise a lot of us are working on our own day-to-day.

Lee Kantor: Now, is there anything that Baby a GoGo needs? Do you need more customers? Do you need more retail partners? Do you need funding? What do you need to continue your growth?

Lindsey Shores: Yeah, I think down the road, maybe more in the future, we possibly might be open to funding. But at this time, yeah, we would love everyone to just visit our site, see the importance of the product, and test it out, see how it works for them. I’m still open to feedback always. I love getting critical feedback and knowing how to develop things better.

Lindsey Shores: I also just – yeah, I love having people spread the word and excitement on products that are trying to make life easier for us parents because it can be so tricky. And so, I think just understanding the story, as well as just seeing the product and being excited and sharing that through socials or just by word of mouth is always, you know, the most important way of sharing anything.

Lee Kantor: So, what’s the website? What’s the best way to connect?

Lindsey Shores: Yeah, it’s thebabyagogo.com. And you can hop on there and see that we have our Dipe N’ Wipe kit. We also have – we’re rolling out soon on the site, but we haven’t really technically promoted anything of it yet, but it’s called the Magic Wipe, and that’s a tiny little exciting product that you put on of your hand. You press down the center and it expands into a wipe. And it’s a very, like, wow factor product that’s been really fun.

Lindsey Shores: But yeah, I would love people to hop on there and test out the product and see if they have any thoughts or ideas on it. I love collaborations as well. It’s always exciting when people want to work together if they also own a baby company or a woman’s postpartum company or anything like that.

Lee Kantor: Well, Lindsey, thank you so much for sharing your story today. You’re doing such important work. And we appreciate you.

Lindsey Shores: Thank you, Lee. It’s been awesome to be here.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.

 

Tagged With: Baby a GoGo

BRX Pro Tip: Make it Look Easy

August 28, 2024 by angishields

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BRX Pro Tip: Make it Look Easy
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BRX Pro Tip: Make it Look Easy

Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s chat a little bit about that all-important part of the conversation, where you’re trying to get a prospective client to take some action in your direction. What insight do you have on that?

Lee Kantor: Yeah, I think it’s really important when you want to move somebody you’re talking to to become a sales prospect and that they enter a pipeline and they are sincerely interested in learning about your solution. If you can get them a – if you can identify whatever their biggest challenge is and then give them a solution that’s easy for them to get a quick win with, I think you’re well on your way to having a really good system that will help move people through the pipeline and get them to become clients.

Lee Kantor: At Business RadioX, we have a really great system that helps our clients fill up their sales funnel with prospects who are excited to meet them. It’s an easy system. They get success really fast. They see almost immediately that the activities that we recommend are bubbling up the exact right people for them, and it’s putting them in a really advantageous place when it comes to this relationship building.

Lee Kantor: For most professional service providers, meeting new people and building relationships is difficult, but not for the Business RadioX folks. We figured this part out and we have an easy way to make it happen for our clients.

Lee Kantor: Professional service providers know if they need an easy way to fill their sales funnel that Business RadioX can help them. And if you don’t have an easy way to be filling up your sales funnel, you should be figuring out a way to do that. And it should be built around solving your client’s biggest problem. You know, we’ve been working on this for a long time at Business RadioX, and we have that solution. Maybe you should too.

Michael Scott with Sunder Energy

August 27, 2024 by angishields

Houston Business Radio
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Michael Scott with Sunder Energy
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Michael-ScottMichael Scott, Regional Sales Manager with Sunder Energy, is a passionate traveler, food enthusiast, and educator originally from Lafayette, Louisiana. With an engineering degree in hand, he began his career in project management, where he spent five years building homes from the ground up. After Hurricane Harvey, Michael moved to Houston, Texas, to contribute to disaster recovery efforts.

In 2019, Michael transitioned into the solar industry, driven by attractive tax incentives and historically low interest rates. Since then, he has focused on helping Texas homeowners take advantage of new programs that enable solar panel and battery installations with no out-of-pocket costs.

Michael is a firm believer in the potential of energy deregulation over the next 5-10 years, as rising electricity rates drive demand. His mission is to educate and guide homeowners in determining whether solar energy is the right fit for their needs.

Connect with Michael on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. It’s my pleasure today to introduce you to Michael Scott, regional manager at Sunder Energy. Michael is passionate about renewable energy and its benefits for the environment and the economy. Michael, I’m so glad to have you on today. Welcome to the show.

Michael Scott: How’s it going, Miss Trisha? Um, nice to meet you, everybody.

Trisha Stetzel: Yeah. Fantastic. So, Michael, tell us a little bit about you, and then we’ll jump into what it is that you’re out there doing.

Michael Scott: Okay, so, um, my name is Michael Scott. I moved to the Houston area about six years ago whenever Hurricane Harvey hit. Uh, just working disaster recovery. And, like, port Aransas and, like, Corpus Christi areas where the storm was super bad. So that’s kind of what got me out to Houston about six years ago. The biggest problem with that is that is disaster recovery. So as soon as we fix the problem, then, you know the funding is out and you’re out of a job. So essentially that kind of left me in Houston with no job. And that’s whenever I reached out to a friend and he was doing solar and he was like, come do this solar stuff. There’s no money out of pocket. There’s they don’t have to. They can turn their electric bill into a bill. They have to pay anyways into an asset back into their house. And, you know, the interest rates were 1 or 2%. So that’s kind of like what got me into doing solar. About five years ago, I graduated with from UL Lafayette with an engineering degree, uh, project management building houses from the ground up my whole life. So that was kind of what I did from 21 to 27. And the past five years, I’ve kind of, you know, been in the renewable solar solar sector.

Trisha Stetzel: Yeah. Fantastic. Well, one of the reasons I asked you on the show is because of your energy. I love your energy and I also love your transparency. We talked a lot about, you know, solar is not necessarily for everyone or every house because everyone has a different situation. Before we started the show today, you were telling me about, you know, these neighborhoods where they have lots of trees and that may not be the right place to install solar. So let’s talk a little bit more about your passion around this renewable energy, and why it’s so important to you to get the message out to people about solar?

Michael Scott: Uh, I guess the biggest thing is kind of like a quote that I had read, like from Warren Buffett. It’s like energy deregulation will be the largest transfer of wealth. So it’s just like essentially two, 200 years ago, whenever everybody wanted electricity, nobody cared how we got it. They just wanted it. So like, if you think about it now, we’re getting all of our power from power lines and wooden poles and all this old infrastructure. So essentially the reason why electricity rates are going up at such a high rate is because for me personally, I think that electricity is the most important thing outside of air. You know, it’s air and then electricity is pretty much where I would rate it. So that means that it’s always going to be in an abundant like people are going to need a lot of electricity for a long time with more and more electricity, electric cars coming out and everything. There’s just more, uh, stress on the infrastructure. So they have to go to alternative. It’s not like it’s not like solar is competing with oil. I don’t think I grew up in an oil field family. My dad’s a mud engineer, so I don’t think their income like they’re competing. They’re just so much need that they can both kind of like work together. So I just see the amount of electricity rates just going up because they were so low long ago, because there wasn’t as much need for it. But now with the need increasing, the price is rising up, matching it. So that’s kind of why I got into solar.

Trisha Stetzel: Yeah. So I’m going to take us down this path of you talked about the infrastructure And we’re just coming out of a pretty nasty hurricane here in the Houston area. Talk about the difference between having because I know you have solar on the place that you live in. Let’s talk about the difference between having solar going through a storm and being on the on the backside of that. Right. And people who are relying on power through this old infrastructure. So tell me about that experience.

Michael Scott: So for me, the main thing that I kind of took away from it after the fact is that I was just a little bit more self-sufficient. You know, I didn’t have my lights running like the whole time. It’s not like you have, you know, batteries and you have solar in your house is always just going to be powered up. It’s not that’s not how it actually is. But I did have more than most of my neighbors. Like most of my neighbors, their refrigerators weren’t powered up, so they lost a lot of food. So it’s like those little things are what I had that other people didn’t have. But I also did get my Powerwall and my battery like 3 or 4 years ago. So I got the first Powerwall, which was double the price and half the capability, just like getting a Tesla. 5 or 6 years ago. Now they just came out with the Powerwall three. So it’s kind of like why I wanted to get on you was like on this call with you at this time. It just so happened to be like the perfect timing because the Powerwall three is out and the power in Houston is really bad. So this Powerwall three is half the price and double the capability. So it’s essentially it covers a lot of people for not having to go get generators, not having to go, you know, stay with the same electric company. This is a good like alternative for people that they can power up most of their house.

Michael Scott: And it’s also like half the price. So and there’s no money out of pocket as the main thing that I’ve always like liked about solar. Right now, interest rates are high, cash is low. People don’t want to be spending money. So my goal is that, like with this product, it’s a government funded program that essentially it’s called the IRA. So essentially what happens is I get you approved, they put the panels on your roof, and now you just start paying for your panels production instead of paying the grid to deliver electricity to you. So it’s not like a loan anymore. You don’t have to get a debt. You can always do those options with tax benefits, but there’s like a lot more options now that are like tailoring to, you know, everybody. It’s not just like the rich people go get a loan and, you know, have to spend a bunch of money and get out your solar. It’s not like that anymore. You’re just basically buying your power from the panels at a wholesale rate instead of getting it from the grid. So that’s what’s super nice. We can always attach the batteries too. That’s just like a bonus. It just makes your house self-sufficient. It’s not going to make your house always have power. It’s just for the most part, you can kind of use your energy from your panels and your battery instead of going to the grid. That’s kind of how you don’t get an electric bill.

Trisha Stetzel: Yeah. And that that totally makes sense. So I appreciate that you’re bringing light to it doesn’t it doesn’t have to cost as much as it used to right before we started recording the show I shared with you. You know, when solar first came out and I’m. I’m not that old, but, you know, I’m old enough to remember when it first became available to residential homeowners. That was very, very expensive and most people couldn’t afford to get into solar. Plus, I think it was a lot bigger and bulkier. And it wasn’t necessarily, you know, as cost efficient or even as, um, size efficient as it is now. And I think that that’s really important. So, Michael, uh, give people some contact information. How about right now and then we’ll do that again at the end. But in case people are really curious and want to contact you about solar, how can they find you?

Michael Scott: So essentially it’s super easy. All you do is you send me over an email or a text with your most recent electric bill. My phone number is (281) 432-7296. And my email is Michael Scott at Sunder Energy Com.  S u n d e r energy dot com. Essentially all they do is they text me over their electric bill. With that I can see the bar graph to see how much energy they use a year. And then with that information, I go look at their house to see how good their roof is. You need to have a south facing roof that’s open to the sun. You have to be the homeowner, and you have to be current on your mortgage and your allege and your car payments and stuff like that. So that’s all they need. Essentially all they want to do is they want to utilize your roof space to generate power for their grid. So all my job is to do is make sure that your roof can produce that energy at an efficient rate. The more efficient your roof is, the more sun your roof gets, the lower your electric rate is, essentially. So that’s all I do is I just find out a lower fixed, predictable rate for you with money you have to spend anyways. So we can all agree that we all have to spend 200 to $300 on our electric bill every single month, right?

Trisha Stetzel: Yeah, absolutely.

Michael Scott: Okay, so if you can use that money and put it back into your house, it would make sense if the numbers would work right?

Trisha Stetzel: Yeah. For sure.

Michael Scott: And of course, the biggest thing is that most people just need the proper expectations. Like a lot of reps are going to come out here and tell you that you’ll never have an electric bill. You’ve heard a lot. You know, you never have an electric bill. You just can’t. I can’t guarantee that because if it’s rains for a whole month, you would still have an electric bill. So that’s what I like to do. I like to just like, explain it to you fully and in totality. The biggest thing is that like center point, they just had all their grids get damaged, all the power lines go out, but yet they’re coming. Ask you for an increase on your rate, right. For all their stuff is broken. So if you’re going to pay, I’d rather pay less for something that’s not broken now than pay more for something that we already know is broken. Because like, there’s a lot of questions like, what does solar really work? You know, all this stuff. But it’s like, right now your electric grid doesn’t work and you’re paying more for it. So like, I don’t really see that question making sense, you know?

Trisha Stetzel: Yeah absolutely. Another thing that you brought up before we started recording is that there are some areas in Houston where you just can’t power up a generator. Like that’s not an option in some neighborhoods, uh, or in housing areas, you know, fill in the blank. Right. Um, so having solar energy or something sustainable like solar energy is such a better option for people who may be in a position. Hey, listen, I don’t know how to start up the generator either, so how cool would it be, right, if I didn’t have to start up the generator, find somebody to start up the generator for me. And it’s also dangerous. Or can be dangerous if you don’t treat that generator the right way. So, you know, back to your point on having this sustainable, sustainable solar power is just cleaner and better for the environment, right?

Michael Scott: Yeah. Yeah, that’s that’s also a true statement. That’s what I did notice that a lot of like in Houston, they’re starting to build a lot more townhouses. So the houses are very close. So essentially with the city you just need certain amount of area to have a generator. So if your house is right next to somebody else’s house, you can’t have a generator just because of the emissions and things. So I love about the powerwalls. They go straight into your garage. It’s like a three by six and it sticks out maybe like 1 or 2in from your wall. So it’s like you don’t even notice it’s there. It’s right there. It’s double the capability and half the price now. So essentially they just want your house to use its own energy because it’s got to the point where the grid is just can’t withstand everybody pulling from it. So if you think about it, they always send out those emails between 4 to 7. Don’t use your AC. It’s like, that’s the only time I want to use my AC and everybody listens to this. But it’s like if you think about it, it’s like everybody’s pulling from that grid at that prime time and then the power goes out. You know, it’s just it’s not like it’s rocket science why the power can’t handle what we’re doing. It’s just because it’s 110 degrees outside. So all we’re doing, the biggest thing is we’re just using the sun. The sun’s never going to change its price. They’re not never going to be like, hey, we need more repairs for the sun.

Michael Scott: The grid is always just damaged. So we’re just it’s the IRA. It’s called the Inflation Reduction Act. The government has it. They put $300 billion into it. So essentially they’re just saying, hey, the more homeowners that put solar on their house, it’s going to reduce inflation just because you’re not going to have to go fix all the old infrastructure as fast, it’s going to be able to slow it down. So that’s all one is. They’re dumping that money into it. So the biggest thing that I love about my job is just showing people like a lot of stuff that they don’t know about, you know, like everybody has their job that they go to to work all day. And I do this all day, you know? So if you just basically the biggest thing is me just seeing if your house is a good fit, that’s that’s all I do. It’s not about I’m going to try to keep it off the front of your house. I’m going to try to make it look pretty. I’m going to have you save money. Day one I’m going to have you never give me a dollar. And usually most homeowners, I give them rebates of 500 to 500,000. So it’s like my goal is to never have you give me anything, use that money you’re spending every single month. Anyways, put it back into your house while getting some rebates and you know, and just proper expectations of what to expect with the system is my main goal. So yeah.

Trisha Stetzel: I love that, Michael. So we don’t have to shell out any money so long as our roof fits the expectations right, or the specifications that you said it needs to be south facing. You can’t live in a really heavily, heavily wooded area. It needs to have a clear view of the sky and make sure it has the right amount of space, right for the solar panels to to go on the roof. And we don’t have to pay you. Did I hear you right? You said we don’t have to pay you nothing.

Michael Scott: Basically, how we make our money is 30 to 60 days after your panels get installed, you start paying for that. Those solar panels that are producing your energy. And the goal is that if it’s done properly, that it’s going to reduce your electric bill and you pay this, you know, so your ledger bill starts here. You reduce it and then your solar payments here. So you’re saving money. It’s just like, basically I’m knocking on people’s doors that are renting an apartment. I’m saying, hey, I have this great offer. I can pull you out of that apartment today. Your rent’s 1500. I’m going to move you into a house that’s 1400. You never give me a dollar. And now you own this house. Yes. They might say, well, what happens if the washing machine breaks now? It’s like, well, you’re going to have to fix that now. But, you know, that’s, you know, other things that we ask, you know, that’s always the three biggest questions. What happens if I move. You know, what happens if you know something happens to the solar panels and then am I going to still get an electric bill? So that’s basically all I’m there to do is I bring over a report to you, I answer those three questions, and then from there we make a decision. You know, all I am is basically the guy that can submit everything for you. But that’s the main questions.

Trisha Stetzel: Yeah, you’re taking the hard out of it, which is very nice, right? As the homeowner, I get to engage with you and you get to do all the work.

Michael Scott: And We at the end of the day, me or you don’t have to do the work. I just submit everything over and they take the steps, they take the permits, they take care of everything, HOA approval, all those things we we’ve done, you know, 500 plus of these over the last five years. That’s just me personally. And I have teams doing, you know, thousands of them and in every couple different markets. So it’s not like it’s just Texas. Like I can work in California. It’s essentially all you do is you just see what kind of rebates the the states are giving. You see what kind of, you know, credits the electric companies are giving, and then you see what kind of sun hours are in those markets. And then that’s when I determine, like if it’s going to work for them or not, like somebody in South Carolina, their systems, 25,000 in just this weekend, they’re paying for 65% of it between the federal tax credit and the South Carolina tax credit. It’s literally the net systems like $12,000. Wow. And that’s like after like credits and stuff. So it’s really good for a lot of people if they’re trying to save money and it’s good for people. They don’t want to pay money in taxes. That’s the main reason why I got it, because essentially the government’s just saying, hey, you’re already paying this money into taxes. If you put solar on your house, we’ll give you back the money that you paid into taxes. So it’s not like they’re giving you any money. They’re just giving you back your money that you’re giving them just by offering you.

Trisha Stetzel: Yeah. That’s fantastic. So Michael, again, would you give your contact information. So anybody who wants those three questions answered wants to know more about solar. Or maybe they’re just interested in having you come out and visit with them. How do they find you?

Michael Scott: So my number is (281) 432-7296. And my email is Michael Michael Scott at Sunder Energy .Com. So you can email me or text me. Just introduce yourself. And then from there I’ll give you a call or an email. I get your electric bill and then we see if we can make it work and if we can, then I set up a time. It takes about 15 or 20 minutes. Essentially, I’m there to show you the information and answer your questions. That’s all I’m here for.

Trisha Stetzel: That’s fantastic. Michael, I know you’re so passionate about this space. I’m so glad that you and I were connected. And I’m so glad that you came on the show with me today. Is there anything else that you’d like for folks to know about this sustainable or renewable energy of solar power?

Michael Scott: Uh, the main thing is just it’s it’s a bill that you have to pay every single month. Anyways. You might as well check out your options every one or 2 or 3 years. You have to sign up with the new electric company anyways, so all I do is I give you a lower rate for a longer time. Uh, and worst case scenario, if it doesn’t make sense, we’re still shake hands, be friends. It’s not a big deal, but at least you know your options. So that’s the main thing.

Trisha Stetzel: Awesome. And you’re very well connected. So even if it’s not you, you could probably connect them with somebody that they want to meet anyway, right? Yes.

Michael Scott: Yes, I know a lot of people and a lot of states, so we can always work together in some sort of some sort of fashion.

Trisha Stetzel: Yeah, fantastic. Michael again, thank you so much for being on the show with me today. Everyone. Michael Scott, Regional Manager, Thunder Energy. Again, so passionate about renewable energy and the benefits to the environment as well as the economy. He’s here to serve you and educate you even if you don’t think you’re ready to buy right now. He can definitely educate you on or in this space. You’ve been so nice to come on with me today. Thank you so much, Michael.

Michael Scott: All right. Thank you, Miss Trisha. Have a great day.

Trisha Stetzel: That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in a Houston business economy.

 

Tagged With: Sunder Energy

Building a Sustainable Future: Michelle Roberts’ Innovative Approach to Agriculture

August 27, 2024 by angishields

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Building a Sustainable Future: Michelle Roberts' Innovative Approach to Agriculture
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On this episode of Women in Motion, Michelle Roberts, owner of Roberts Ranch and Garden, shares her inspiring journey of establishing a community-supported agriculture (CSA) business during the 2008 financial crisis. She discusses the construction and benefits of hoophouses, which allow for year-round growing and sustainable farming practices. Michelle explains the differences between hoophouses and greenhouses, and how her business evolved to include building hoop houses for others. The episode highlights her commitment to food sustainability, community empowerment, and the importance of education in promoting healthy, locally grown food.

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Michelle-RobertsMichelle Roberts, Owner of Roberts Ranch and Gardens, is a Master Gardener and has grown in hoophouses for more than 10 years. She’s the designer of their hoophouses, and they have one 24′ and two 90′ houses. Michelle ran a CSA Farm and supported three Farmer’s Markets a week in the growing season.

She started the company “Backyard Hoophouses” offering small hoophouses to the backyard gardener. Over the years the business has grown. They changed the name and have become the only NRCS approved hoophouse kit provider in their state and many of the surrounding states.

Michelle’s goal is for the people of the world to become more “Food Sustainable” by growing food in their own backyards, patios, roof tops or garden community groups. Their structures will allow them to do that.

Follow Roberts Ranch Hoophouses on Facebook.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Michelle Roberts with Roberts Ranch and Garden. Welcome.

Michelle Roberts: Thank you. I’m going to enjoy this.

Lee Kantor: I am so excited to learn what you’re up to. Tell us about Roberts Ranch and Garden. How are you serving folks?

Michelle Roberts: Well, about 15 years ago – well, when was 2008 when everything crashed? – we were in the midst of hard times. And I have seven acres here and I thought, “Well, okay. I am a master gardener. We can do this.” Because I had a lot of children and they were teenagers and they needed a job, but we’re rural and I wasn’t going to be a chauffeur, so I said we are going to create a CSA farm, and that is Community Supported Agriculture, and it was just barely beginning at that time.

Michelle Roberts: And so, in order to do that, I needed to start my own starts. So, I designed and built a little hoop house, which is just steel and plastic structure that is a Quonset style. You see them all over the nurseries and the garden centers. And so, I built this little 20 by 24 hoop house, and we started thousands of starts in that hoop house, and we planted them out in our garden and I cultivated as much as I could. We sold shares in the produce and it got us through those hard times.

Michelle Roberts: We supported three different farmers markets every week with all the extra produce that we had. And we were also working with the NRCS in sustainable ranching because we had some cattle. And they were over visiting one day and looking at our grasses and stuff, and they saw my little hoop house and said, “Oh. The NRCS is giving grants for those next year.” And I said, “Oh, great. Next year. I just built it.” And so, we worked with them now and then throughout that year.

Michelle Roberts: And I happened to say to them, “Hey, if anyone wants us to build their hoop house, we can do that,” and I sort of sent some literature out that way to them. And lo and behold, they gave us a call and some of the people who they were granting all of this money to, to build hoop houses in their backyards, or if they were commercial, whatever they were, they had to apply, they reached out to us and we began building hoop houses for the grantees of this program and others.

Michelle Roberts: And so, that kind of started taking off. And I actually went and got grants myself. I have 280 footers. And so, it really helped with my CSA farm and everything that we were doing to have those, because it extends the season, the growing season and does a lot of other things too. So, that is how we kind of got started.

Michelle Roberts: And in 2015, I had a son graduate as a mechanical engineer, and I just felt like it’s time for me to step out, maybe he would like to do this. And so, he did want to and we did a DBA and we named it Roberts Ranch Hoophouses. And that has just taken off. And I still work with him in that business, and it’s just been amazing. And now I have created a little 8 by 10 because I feel like food sustainability is just so important. And I want people to be able to grow in their backyards, on their porch, on the rooftop, wherever they can so that we can be in charge of what goes into the food we eat.

Lee Kantor: Now, I am not a gardener. I don’t know anything about gardening. And can you explain a couple of things to me so I kind of can better understand everything? You’re talking about a hoop house, how is that different than, like, a greenhouse?

Michelle Roberts: That is a very good question. Greenhouses are typically in concrete and partially walled, especially the lower parts, and it’s more like a house. It’s a framed-like building. And most of them have glass panes or polycarbonate sheeting. And ours is just a steel galvanized steel hoop, and some of them are just half circles, and then they’re covered with plastic, and the end walls can be plastic or they can be solid, but most of them are plastic. And if you’ve ever been to a big nursery, you’ll probably see lots of hoop houses.

Michelle Roberts: The other thing that we built and designed just a few years ago was a Gothic style, which out here where we are in Utah, allows for the shedding of snow so it doesn’t build on the top and cave the hoop house in. So, we recommend the Gothic style and it is very excellent for this area and it’s a very pleasing, appealing shape. It really is attractive.

Lee Kantor: And then, you mentioned starts, what is that? Like kind of when you just plant seeds or the beginning, you know?

Michelle Roberts: Yes. Yes, yes. We plant thousands. We use just thousands. We have soil blocks that we make ourselves just a way of doing things so that it was more natural and just massive scale. You know, we could just plant up a lot and take care of it. And then, we transplant them into our big hoop houses from that little one.

Lee Kantor: So, each hoop house has kind of a specialty?

Michelle Roberts: Not really. I do practice crop rotation within the hoop houses, because monoculture isn’t the best thing for your soils, and we really depend on our soils to feed our plants. So, I’m always rotating whatever’s going on in there and everything is going on in there all the time. But we grow year round, so it’s always in production. I have two. The south high tunnel, I do shut down in the winter time. But the north one goes all year round, and we eat from that year round.

Lee Kantor: So, now, who is the typical buyer of one of these hoop houses? Are they individuals that just say I want to eat healthy for my family? Or is it more organizations that have more kind of commercial farms?

Michelle Roberts: It used to be when we very first started, it was just all these people who had applied to the NRCS for a grant, and that is how we got started. We didn’t advertise for years. In fact, last year was the first year we ever advertised at all. And it exploded our business. It was three times the income that we had had in any previous year. And so, word of mouth is how this has happened.

Michelle Roberts: But there are all kinds of communities out there now who are looking for sustainability, and they almost all require their people to have one of these, either in a community setting or everyone has to have one in their backyards. So, yeah, we have gone to supplying communities with these, private individuals.

Michelle Roberts: We have a man who we just interviewed just last week and he started on just this little square plot. It was his grandpa’s land or his parents land, I don’t remember, but we built a little one for him. And we just went out there and it’s been, like, four or five years, he supplies all the fresh veggies to the chefs in the Park City area, Park City, Heber area, to the fine restaurants. It was beautiful. It was so amazing. He has done such a good job. He has three of our structures now.

Michelle Roberts: So, you know, it’s all kinds. And, now, I’m getting people who want just a little structure in their backyard. And so, it’s across the board, all kinds of people who want to have the ability to protect what they’re growing and to grow on their own and to learn how to grow. So, yeah, it’s changed.

Lee Kantor: And then, do you ship them all the stuff with kind of the manual of how to build it or do you have to go there and set it up for them?

Michelle Roberts: We do both. I didn’t want to continue to do both. At first, we were only the builders. We just built and built and built. But then I decided, “You know what? We can make kits. We can make kits out of these. We’ll write some instructions and we’ll ship them off or they can come pick them up,” and so then we did that for years. And we are still building for people. So, what is good about us building is we are always staying abreast of our own structures, and the changes we make, and how it’s working out for others we give these kits to, because we have actually made some modifications. We are always trying to upgrade and use the best products we can find.

Lee Kantor: Now, I think you mentioned there were some metal at one point or is it wood. What is it constructed from?

Michelle Roberts: So, you can have a hoop house kit, either Gothic or Quonset style, that is completely steel and plastic. Or you can build out of wood. Wood is less expensive and it doesn’t last as long. We encourage people to paint their wood first so that it does last longer. Inside of the hoop house, it’s its own environment and it can be very moist in there. Anyway, that’s what they’re made out of. And there are specific materials that you use for these hoop houses and we provide the same kind of material that’s on the commercially built hoop houses that you see. It’s very sturdy, very strong.

Michelle Roberts: That’s what makes us a little bit different than just a greenhouse. The greenhouse out of polycarbonate, that plastic that you see in different stores and you can buy and put together, the problem with them is that polycarbonate, it shrinks and expands according to the season. And we get really cold here, and so you have all your walls contracting and you have all this air coming in that’s very, very cold, so you really can’t effectively grow year round in one of those because it’s not sealed completely.

Michelle Roberts: Our hoop house is sealed completely with a channel and wiggle wire locking system and just roll ups that are locked down in the wintertime and vents that close. And we do actually teach people how to grow year round, when to plant, what the planting dates are, how to double cover, and you can do it without any heat or lights. But, of course, if you want heat and lights, you can always put those in there and get some tomatoes go year round too.

Lee Kantor: Now, how is it anchored into the ground? Do you have to build kind of foundation or does it go right into the dirt?

Michelle Roberts: We drive four foot posts 30 inches into the ground with a post driver. And then, we put the arcs into those posts and they’re all screwed in with a good sturdy self-drilling, self-tapping screws. And we built a kind of a skeleton that way. And I live in a windy area, and so after all of that is done and you’ve got your plastic on and everything is done, we will take earth anchors and we will wrap them around the post and the base frame, which can be made out of wood or steel, and we drive those earth anchors into the ground.

Michelle Roberts: And on my 80 footer, I drive every single post. I put an earth anchor on it because we almost lost it one year. You know, it just almost went airborne. But we had trees fall, 60 foot trees fall, and shingles off the roofs, and my neighbor lost his barn, you know, it was bad.

Lee Kantor: And then, what about ventilation? You mentioned it’s kind of airtight, so there’s a way to let air in though?

Michelle Roberts: Right. Our hoop houses are designed with roll up bars, and we have a ventilation, a manual ventilation. We just roll it up and it’s geared. So, a whole 90 foot curtain – we call it – that goes down the side will roll right up to, like, three feet high, and so you get both sides rolled up and then it is critical that you have vents on the top ends, as high as you can to the top. And it’s amazing how the airflow happens in there, it comes in the sides, it rises up, and goes out the ends. And that airflow is what is so great in the hot summer months. We don’t shade our high tunnels, but I do double water. I water at 10:00 and 3:00. And with that airflow going on and with the double watering, we grow one-and-a-half times faster in the hoop house than we do the same thing outside.

Lee Kantor: And then, you mentioned this protects from the elements, but also from pests?

Michelle Roberts: Oh, yeah. Yeah. The grasshoppers, you can screen where that roll up bar is. And it all rolls up, you can put screening. I’ve seen chicken wire. I’ve seen the stuff they put on the highways. You can do that so that it keeps, like, things out that shouldn’t be in there. Like, I don’t like it when certain kinds of moths come in there or grasshoppers, and so we can keep all of those things out by screening it down low.

Michelle Roberts: And the deer, I’m in the Rockies and a lot of the residents here, even in the valleys, have deer munching on everything in their yards. So, if they put their stuff under cover, their vegetables under cover is what I call it, they will be able to enjoy it year round with the deer because the deer don’t really like the plastic.

Lee Kantor: Right. So, now, is this kind of the main part of your business? Have you pivoted to this as being kind of the main driver of revenue nowadays?

Michelle Roberts: Yes. Yes. It really is the main driver. We still raise and sell cattle. We have milk cows. We sell eggs. We still have a farm going on and we have a vegetable co-op and demonstration gardens for this hoop house business. Yeah, it really did take off last year, and it’s been exciting, and we’re trying very hard to kind of scale it now.

Lee Kantor: So, now it’s not nationwide yet, but it hits quite a few states, right?

Michelle Roberts: Yeah. We’re available to all the states. But in the West, we are the only hoop house manufacturing building company for hundreds of miles around us. We are the only ones that are NRCS approved. You have to be an approved company in order for that grant to go through. You have to use an approved hoop house kit company. And the only other ones that people around us can access are ones clear back east or in China, and the shipping is horrendous. So, it’s really advantageous to those around us to come and visit us and see what we have here because the product is really great.

Lee Kantor: It sounds like you’re kind of accidental hoop house servicers, right? Like, you didn’t set out to do this, but you jumped on the opportunity, so congratulations.

Michelle Roberts: Oh, yeah. Yeah, you’re exactly right. I did not set out to do this, but my passion is gardening and growing, and growing healthy, nutrient dense foods. And so, I also want to add that value to these newer kits with a little manual on how to best grow in one of these things.

Lee Kantor: Right. Because you’re a teacher at heart, right? You want more people to get into gardening and really eat healthier food that they are controlling the sources.

Michelle Roberts: Right. Yeah, we have a lot of conferences here. I’ve taught the high schoolers who come with their little field trips and lots of different organizations have come through here.

Lee Kantor: Now, why was it important for you to join WBEC-West and become part of that community?

Michelle Roberts: Well, that’s quite an interesting story. I wanted to get this little kit that I had created on the shelves in, you know, Tractor Supply, Lowe’s, Home Depot, so the people can see it and buy it and it’s not too expensive and have that little guide. And I tried to market to them and I got an email back, quite quickly actually, that said you need to use our supplier diversity channel. And I just thought that I wouldn’t do that. I was going to be fine just doing it this other way.

Michelle Roberts: Well, no. I realized after about three months that I had to do that. So, I went back to Home Depot, actually, and said, “What do you mean?” And so then, they clued me in to a third party certification of women-owned business. I happen to be a minority as well. I’m a Pacific Islander. And so, I thought, “Well, okay, I’m going to do this.” It took me six months to put all the paperwork in and I did that. In December of last year is when I finally got everything done and was certified. And then, I thought, “Okay. Now, what do I do? I guess I I’m going to go to this national conference and figure out what I’m supposed to do now,” and so I did.

Michelle Roberts: I loved it. I loved it. I thought, “Oh, my gosh. The training and the education here is MBA plus.” You know, these are the people who really know how to do business and they know the steps. I’m a master gardener and I could teach anybody how to be successful. But I’m not a master of business, and so they were going to help me and I was so thrilled with that. And on the third day, I was part of a whole room full of people where I was actually at the tables with the buyers from Lowe’s, from Home Depot. I was like, “I didn’t know they were going to be there,” so it was the greatest thing.

Michelle Roberts: And now I’m talking and we’re getting our kit in a box and it’s just great. I still have a ways to go. You know, I have to make my pitch and I have to have the product exactly right. And I’m working on that so it’s easy to build and it’s user friendly and all that stuff.

Lee Kantor: Well, congratulations on all the momentum. It must be so exciting to have this pivot happen. It’s almost like it’s re-energized you a bit after that tough economic time.

Michelle Roberts: Yeah. Yeah, it has. It’s just thrilling. It’s thrilling to do. And when people come to pick up their kits and I walk them through the gardens and the hoop houses, they love it, I love it. We talk gardening and it’s my passion.

Lee Kantor: And I saw that on the website that these hoop houses aren’t just for gardening. You have them for pickleball?

Michelle Roberts: Oh. My son is a pickleball player and he and his friends got together and decided to build one of those things in the backyard of one of his friends and it went well. And so, yeah, we’re doing those too. It’s a going thing.

Lee Kantor: Look, once you open your mind to things, who knows what’s going to happen, right?

Michelle Roberts: Right.

Lee Kantor: Well, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what’s the website? What’s the best way to get ahold of you and see some of this stuff?

Michelle Roberts: Yeah. Our website is rrhoophouses.com. That is our website and our phone number is on there. All the information about NCS grants is on there. And lots of pictures and stories.

Lee Kantor: Well, Michelle, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Michelle Roberts: Well, thank you. And thank you for this opportunity.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women In Motion.

 

Tagged With: Roberts Ranch Hoophouses

BRX Pro Tip: Move Slow to Go Fast

August 27, 2024 by angishields

The Power of Community: How Local Initiatives are Shaping Sandy Springs

August 27, 2024 by angishields

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The Power of Community: How Local Initiatives are Shaping Sandy Springs
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In this episode of the Chamber Spotlight, Lola Okunola is joined by Fred Freeney, director of the Georgia Festival of Trees, and Kendra Fuentes, co-owner of ISI Elite Training Sandy Springs. Fred discusses the festival’s history, volunteer opportunities, and its mission to combat human trafficking. Kendra shares insights about ISI Elite Training’s community-focused fitness programs and their unique training experiences. The episode highlights the importance of local businesses and community events in Sandy Springs, emphasizing collaboration and community support. Both guests express their commitment to enriching the community through their respective initiatives.

ISI-Sandy-Springs-logo

Kendra-FuentesKendra Fuentes was raised in Atlanta, Ga and has been part of the Sandy Springs community for many years.

After volunteering during her teen years, Kendra want on to work for the YMCA of Metro Atlanta for 10 years professionally before deciding she wanted to take the venture into owning her own business.

She opened her franchise of ISI Elite Training in April of 2024 and co-owns her gym with her mom, Mary.

Georgia-Festival-of-Trees-logo

Fred-FreeneyFred Freeney is retired from Delta Air Lines.

He completed 1000 volunteer hours with Habitat for Humanity and is currently the Director of the Pink Pig and volunteering with the Georgia Festival of Trees.

 

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studio in Sandy Springs, Georgia. It’s time for Chamber Spotlight, brought to you by CorpCare, your Employee Assistance Program partner. Caring for them because we care about you. For more information, go to Corpcareer.com now here’s your host.

Lola Okunola: Hello everyone and welcome back to another episode of the Chamber Spotlight podcast show here in Sandy Springs, where we shine a light on the incredible businesses and people making an impact. I’m your host, Lola Okunola, and today’s episode is proudly sponsored by CorpCare, your go to Employee Assistance program company providing support and resources to businesses and their employees. Today we have two wonderful guests joining us. First, we have Fred Freeney, the director of an Atlanta icon, the Pink Pig. He is with the Georgia Festival of Trees, a spectacular event that not only brings holiday cheer, but also supports meaningful causes throughout the community. We also have Kendra Fuentes, the co-owner of ISI Elite Training, a premier training facility right here in the heart of Sandy Springs that’s redefining the fitness experience for our community. Welcome, Fred and Kendra.

Kendra Fuentes: Thank you for having us.

Fred Freeney: Thank you. Yeah, great to be here.

Lola Okunola: Thank you thank you, thank you. So we are going to start with Fred. Fred.

Fred Freeney: Hey.

Lola Okunola: How is it going? How are things going? Are you excited to be here?

Fred Freeney: Oh, golly, this is great. I’m excited to be here. I’m excited about the Georgia Festival of Trees and everything that’s going on. The whole Christmas spirit. And more than that, the cause that we’re supporting, it’s just a great thing. And if you love Christmas, it’s the best thing in Atlanta to do.

Lola Okunola: I agree, I agree. We also have the honor and pleasure of being part of the Georgia Festival of Trees. For the last three years, I myself have decorated trees alongside my colleagues and have donated and it’s just a wonderful, wonderful experience. So today we are going to just dive in. For those that do not know what the Georgia Festival of Trees is, can you give us a little bit of history about it Tell us what we have to look forward to this year. I understand the location has changed. You can go into that as well. And yeah, let’s just kick off that conversation.

Fred Freeney: Yes, the Georgia Festival of Trees has been around for a little while, and then somewhere around about ten years ago, it kind of stopped existing. And then Frank and Angie Ulibarri came to Atlanta and said, there’s no festival of trees here. So they looked around and basically reignited it four years ago and has traditionally been held at the Georgia World Congress Center. And this year is a first. It’s going to be at the Atlanta Gas South out off of Sugarloaf Parkway. And there’s about 90,000ft² of, uh, of Christmas. So, uh, that’s going to be great. And, um, everything that goes with it. We need volunteers or a lot of volunteers. There’s so many things to do. The trees, Santa Claus. The entertainment. Of course, the pink pig that goes around the arena there and takes kids around and plays Christmas music and just everything like that. People love.

Lola Okunola: It. Could you tell us the dates this year for the Georgia Festival of Trees?

Fred Freeney: Yes. It’s going to be the thing. The week of Thanksgiving, starting the Saturday the 22nd, I believe that’s the day. And then it’s going to go through the following Sunday and then or through the following. Yeah, I think that’s right. And it’s going to be closed Thanksgiving Day and the day before.

Lola Okunola: Okay. And what you are in need of at the at this time is volunteers. So can you tell us what these volunteers do. Because I feel like I know exactly what you do. But I want others to know you need like, several sets of volunteers. First, you need people to volunteer to donate trees decorated trees. Um, and then you need people to work as well, right? Yes.

Speaker4: That’s correct.

Lola Okunola: We’re going to also talk about the cause. So while Christmas is amazing and we all love the lights, there’s a deeper reason why we do this. So can you tell us tell us about those things, Fred?

Fred Freeney: Yes. Uh, well, of course, of any function anyone ever goes to, there’s always needs of volunteers. Um, our whole organization is completely volunteer based. So there’s people who donate trees. They come there and they decorate them with whatever can come out of their minds, and they end up beautiful. You’ll end up with Barbie trees and Jimmy Buffett trees and manger trees. There’ll be trees that you just wouldn’t believe that you would see. Um, that’s one piece of volunteering. You can donate a wreath. Um, of course, there’s just general volunteers for people who want to show up and say, I’ll volunteer to do anything. And then, of course, on the pink pig side, we need some drivers and we need people to help the children and adults get on and off the train and, um, just those kind of things. And, uh, and the cause, uh, Atlanta Redemption Inc. and Street Grace. Uh, wow. That’s all the money that gets raised from the festival for the whole week. Goes to help them out. So. And that that their whole thing is to fight human trafficking, which I really wasn’t aware of it until I kind of got in the middle of this and said, wow, this is a big deal. And Atlanta, believe it or not, is number two in the nation for child trafficking. Washington DC is number one. So, um, this is the number two spot you don’t want to be in. So, uh, hopefully you don’t get any spot. So that’s that’s what we’re doing.

Lola Okunola: Wow. Thank you. Thank you for sharing that that is truly, truly amazing. And how did you get involved in this, Fred?

Fred Freeney: Well, after I retired four years ago, um, I was my wife said, why don’t you see if you can find that tree thing, that festival of trees. So I got online and did a search, and then somebody called me back and I went. And when I got there, the head elf says, you’re going to drive the train. I said, hey, that works for me. So, um, I, I got involved at the festival, went there every day, and then afterwards they said, if you want to do more, um, yeah, I’d love to do more. So now I go, you know, different places around Atlanta, Sandy Springs Chamber and just talk about what we do. And there’s a lot of people out there who love Christmas and, uh, want to get involved in this combating human trafficking, which is a horrible thing.

Lola Okunola: It really is. Well, thank you so much for sharing that, um Fred, it’s such a unique way to combine the holiday spirit with, um, philanthropy. Um, yeah, I’m going to move on to Kendra for now, and then we’re going to come back to you. So Kendra, um, is with ISI Elite Training, and she’s been making waves in Sandy Springs, even though they’ve only been open for four months. Kendra, could you tell us what sets your facility apart from other gyms and training centers in Sandy Springs?

Kendra Fuentes: Yeah, absolutely. So I would say the first thing that is different about me being the business owner is I actually came from being a member of another facility. I trained there, I fell in love with the product and the community they created in Charlotte. And I was born and raised in Atlanta, so I wanted to bring that back here. Um, so that is the first thing I and my mom, who is my co-owner, so strongly believe in the product of what we offer and the community we can build that. We have such a passion to make an impact on Sandy Springs. I would say in terms of product and experience, what differentiates us is the coaching and the level of connectivity that we have in our facility. We are not just a gym. We are certainly a place for people to become stronger, create more healthy habits and lose weight if that’s what you’re wanting to do. But we focused on the community aspect a ton. So we have events every month that are free for our members and the community, whether it’s a mobility clinic or a no shower, happy hour, or a workout on the city green. We truly believe in building a community of like minded people that want to develop healthier habits together. In terms of our product, what differentiates us from our competitors is that all of our coaches are nationally certified and then ISI branded certified, which means they are specifically trained to provide options or to coach up for every member that walks in our door. So although we are group training, we focus a lot on one on one individual attention in a group setting. And so your coach actually goes through how to demo every movement in real time with you and then actually will form correct or coach you up when you need that extra challenge, which I hadn’t really seen in any of our direct competition prior to ISI.

Lola Okunola: That’s great. That really sounds like fun. Um, how how big is your is your gym? How about how many people can you hold in your gym?

Kendra Fuentes: Yes. So each session we can hold anywhere from 2 to 22 people. I would say right now, because we are smaller, um, most of our sessions are averaging around 8 to 10, which our members love because they get a lot of one on one attention. Yeah. Um, and we focus a lot on the training floor. We have so many different pieces of equipment. We have a turf where we can do sled pushes or we can do athletic based agility movement. We have battle ropes, we have barbells, dumbbells, kettlebells, resistance bands, pull up bars, skiers and assault bikes. So and there’s so much more from that. So every time you walk in the door, you’re going to see a different workout. And it’s going to be in a different format than you have previously.

Lola Okunola: Wow, I like that. I like that you said, um, they’re small class sizes. I mean, we all know that one on one training is can be very pricey. Yes. So if you are able to still get that benefit of that feel of of one on one and not have to pay those prices, I’m sure that that is definitely an attractive, um.

Kendra Fuentes: Absolutely.

Lola Okunola: Benefit for.

Kendra Fuentes: Our members. Love it. Um, just in terms of like the individual attention they do receive while they’re there. We also have one on one appointments with our head performance coach, where we use an in-body machine, which is actually terrifying to step foot on, um, because it tells you your entire body composition, including, you know, how much muscle, how much fat you have.

Speaker4: But one of those.

Kendra Fuentes: Yeah, it is terrifying. Yeah. But we do have available to our members that service once a month. So that first you can set kind of the expectation of here’s where I’m currently at. Here are my goals. How can you guys help support me in getting me there. And then number two track progress. There’s nothing better than to be able to show people data of what’s working and what’s not. And so that’s also included another touchpoint we provide for that one on one attention.

Speaker4: Wow. Well that’s really.

Lola Okunola: Really, really wonderful. Thank you. Thank you so much for sharing. Very insightful. So, um, we’re going to move on to the the portion of the segment where we we try and find synergies. And I’ve been doing this show, this is my eighth episode. And every time I’m like, I don’t know, there might not be any synergy here. I’m always amazed at what comes up. Um, it’s clear that both of your organizations are deeply committed to building and supporting the community, even though it’s in different ways. Um, so I’m wondering, you know, you’ve heard what Georgia Festival of Trees does, and, you know, Fred has heard what you do. Do you see any way that you could potentially work together? Um, while Georgia Festival of Trees, it’s a seasonal event and you are obviously all year round. Um, do you see any ways that you can work together and help promote each other’s businesses or organizations in the community, and maybe also even help with, you know, some of the efforts that are that are needed.

Kendra Fuentes: Yeah, I mean absolutely. I think you hit it. You hit the nail on the head. We both just want to better people in the community that we serve. So I think that’s definitely where our synergy is. I can tell we’re both very passionate about what we do, and I definitely think there are ways that we can help each other. I think ISI and our team is really committed to, um, volunteering. So I think we can definitely fold in as volunteers. Maybe we do an ISI themed tree.

Speaker4: Oh, there you go with the ornaments to give you a little intro or something.

Fred Freeney: Yeah, that’d be kind of good.

Kendra Fuentes: Yeah. So I think, like, we can fold it in and probably a a volunteer capacity. We can also help promote it. Definitely. Our members mostly are well connected people in the community. So I think there could be that avenue. I think if we could have a presence at the festival whether it’s, um, I don’t know, we could bring maybe the embody there. I’m not sure. I think there’s a way for us to fold in that we could enhance the experience for people. Um, we would have to discuss it more. Definitely. Oh, yeah. For sure. Be on brand. But one of our colors is green and Christmas is green and red. So I got the potential there and pink.

Speaker4: And we have the pink pig too. There we go. So yeah, that’s.

Kendra Fuentes: Kind of what I could see.

Speaker4: I think it’s a fantastic idea.

Lola Okunola: I think that’s a great, great idea. I’m looking forward to it. I look forward to it every year. Um, we change our theme every year. I think last year was, um, I think we had was it Wild Birds or. And then the year before that we did like a, a winter theme with, with like deer and, and moose like different animals that you find in like very cold areas. It’s just super fun to be part of. But I do think it’s cool to have like a little area there for working out. God knows everyone’s eating more around that time of year. I’m sure you can definitely find more. Yeah, to do. Um, but it’s great to see the potential for collaboration between the two of you. But before we wrap up, I’d love to hear from each of you what you’re most excited about in the coming months. Fred, I already know what you are most excited about. All right, um, Kendra, anything coming up that you want to share with our guests?

Kendra Fuentes: Yeah, definitely. Uh, you know, we are in such a pivotal point of growth right now. Um, I would say, most importantly. And I would be neglect if I didn’t mention this. We are having a promotion right now that is driving more people in our doors. Your first month with us is $50 for unlimited sessions, which you do not see that price, and you will not see that price from us or anything similar to us until probably spring of next year. So now is.

Speaker4: $50.

Kendra Fuentes: $50 for unlimited sessions for 30 days. Um, that’s.

Fred Freeney: Hard to beat there.

Speaker4: That is hard to beat. Yeah.

Kendra Fuentes: Yes. So that’s what we currently have going on. We launched that about a week and a half ago and it will go through mid September. The opportunity for people to join. And then I think beyond that I’m super excited to see us grow in the community. We are partnering with Mutation Brewing, which is right down the street from us, and launching a run club with them on Tuesday evenings at 630, so I’m very excited. We will be at the farmers Market on September 7th. We’ll have a booth there. Um, and we will be doing skierg tests for people there, and then we will have a free event open to the community at the end of September. I’m checking my calendar right now. September 29th we’re going to have a free workout open to the community. So more to come on that, but lots of ways to get plugged in for a very low price or free. We just want to spread our brand awareness to the Sandy Springs community. And personally, I am just really excited in the next couple of months to see how the business takes off.

Lola Okunola: Wow, it sounds like so many amazing things that $50. I can’t get that out of my head. We need to.

Speaker4: Crazy.

Lola Okunola: That now. Could you tell our listeners how they can reach you, your website, maybe your social media? How do they get this deal if they’re listening right now and they’re looking for you, how do they reach you?

Kendra Fuentes: Yeah, absolutely. So we have a huge Instagram presence ISI dot Sandy Springs is our handle. So that is probably the easiest way to find us and submit a DM. And we also do have a website Site. Isi elite Training.com. And you can find the Sandy Springs location where you can submit your information and we will reach out to you. And trust me, we will reach out. Um, so those are probably the two easiest ways if anyone wants to get in contact with me directly, whether you are, um, looking for a job or you are another business that wants to collaborate, my email is Kendra Dot Fuentes. That’s f u e n t e s at ISI Elite training.com. I love collaborating with other locally owned business and people who just want to make Sandy Springs a better community.

Speaker4: Awesome.

Lola Okunola: Thank you. Fred. Um, hey, is there anything you would like to add about what you’re excited about for the rest of the year? And then also, how can people reach you if they want to donate a tree or if they want to volunteer or or they just want to know more about Georgia Festival of Trees. Tell us how they can. They can contact you.

Fred Freeney: Okay, well, the first thing I’m excited about, obviously, is Christmas. And it’s 95 degrees outside, which makes for a hard mix, you know? But to wear a Santa hat, it’s just like you got sweat running down your face. But anyway, it’s something you do. And. But if you want to reach, reach us. The website is Georgia Festival of Trees, which is GA Festival of trees.org. And when you go to the site, there’s a couple of videos you can watch. There’s dropdowns to where you can volunteer and my email is Fred at GA Festival of trees.org. So that again is Fred at GA Festival of trees.org. And I would love to talk to you and we can get together. And another thing I love is coffee. So if you love coffee and Christmas we’re going to be friends All right.

Lola Okunola: Well, it’s been such a pleasure having you both on the show today. Thank you for sharing your businesses and organizations with us. And to our listeners, remember that supporting local businesses and events like the Georgia Festival of Trees and ISI Elite Training not only enrich your lives, but it also strengthens our entire community. Once again, today’s episode was brought to you by Corsair, your partner in providing comprehensive employee assistance programs. Be sure to tune in next time for more inspiring stories from the heart of Sandy Springs. I’m Lola Okunola.

Speaker4: Thank you Lola.

Fred Freeney: Thank you.

 

Lessons from the Frontlines: Medical Leaders Tackle Healthcare Challenges

August 26, 2024 by angishields

Lessons from the Frontlines: Medical Leaders Tackle Healthcare Challenges
High Velocity Careers
Lessons from the Frontlines: Medical Leaders Tackle Healthcare Challenges
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In this episode of High Velocity Careers, Stone Payton speaks with Dr. Daniel Fortes, Division Chief of Thoracic Surgery at Wellstar, and Will Chilvers, the Director of Outpatient Imaging Services at Northside Hospital. They discuss their unique career paths, the challenges they face in healthcare, and the importance of combining clinical expertise with business acumen.

Daniel shares his journey from Brazil to the U.S. and his transition from academia to private practice. Will highlights his background in healthcare administration and process improvement. Both emphasize the need for teamwork, effective communication, and continuous learning to drive improvements in patient care.

Daniel-FortesDr. Daniel L. Fortes currently serves as the Division Chief of Thoracic Surgery at WellStar Health System, headquartered in Marietta, Georgia.

Dr. Fortes was born in Brazil and completed his medical education at the Federal University of Rio de Janeiro School of Medicine, graduating in 1999. He then pursued a General Surgery Residency at the same institution before continuing his training in the United States at the University of Texas Health Science Center in San Antonio with further specialization in Thoracic Surgery at the prestigious Mayo Clinic in Rochester, Minnesota.

Beyond his medical training, Dr. Fortes recently earned an Executive MBA from Kennesaw State University. His professional journey included private practice and academic appointments.

Before moving to Georgia in 2021, Dr. Fortes served as an Assistant Professor of Surgery at the University of Texas at Austin, Dell Medical School and a Clinical Associate Professor of Surgery at Texas A&M Health Science Center.

Dr. Fortes work focuses on minimally invasive and robotic surgery for cancers of the chest, most predominantly Lung Cancer. He is fluent in Portuguese and Spanish, a lifelong drummer, a father of two teenage children and a dedicated husband.

Connect with Dr. Fortes on LinkedIn.

Will-ChilversWill Chilvers is the Director of Outpatient Imaging Services at Northside Hospital in Atlanta, Georgia. With over 15 years of experience in the healthcare industry, his career began in 2008 at Emory Healthcare, where he swiftly advanced from intern to Clinical Operations Manager of The Emory Eye Center within two years.

Seeking new challenges, Will transitioned to Northside Hospital, where he became the Manager of the Pain Treatment and Spine Centers and Outpatient Radiology locations. In 2015, he was promoted to Director of Outpatient Imaging Services.

As a leader, Will is known for his ability to blend a heart-and-soul approach with the strategic use of complex analytics to build and sustain high-performing teams. He is committed to maintaining an extraordinary level of compassion in patient care and believes that caring for one’s team should be at the core of any healthcare leader’s vision and mission.

Will is a two-time graduate of Kennesaw State University, holding both a Bachelor of Business Administration and an Executive MBA from the Michael J. Coles College of Business.

Connect with Will on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for High Velocity Careers. Brought to you by Kennesaw State University’s Executive MBA Program, the accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. For more information, go to kennesaw.edu/emba. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of High Velocity Careers. Stone Payton here with you this morning. This is going to be a good one. Please join me in welcoming to the broadcast Mr. Will Chilvers. How are you, man?

Will Chilvers: I’m doing great. Thanks for having me.

Stone Payton: Well, it is a delight to have you on the broadcast. We also have Mr. Daniel Fortes with us. How are you, man?

Daniel Fortes: I’m great, thank you very much.

Stone Payton: I got a ton of questions, guys. I know we’re not going to get to them all, but I think a good place to start, I’m going to ask each of you, if you would, and I’m going to start with you, Daniel, if that’s okay, maybe could you give us a little bit of an overview of your career path? And, I don’t know, maybe even a couple of milestones along the way. How did you get here, man?

Daniel Fortes: Absolutely. Yeah. Thanks. So, I think probably starting with where my origins are. I’m originally from Brazil. I grew up in Rio de Janeiro. And I had early ties to the U.S. since my, you know, puberty years, and I lived in the U.S. as a teenager. I went back to Brazil, finished schooling, and then decided to get into medical school.

Daniel Fortes: So, I got to medical school, and then I realized that I wanted to come to the States for training. So, that ended up happening in 2001, where I married my lovely wife, and we moved from Rio to San Antonio, Texas, where I did the first part of my training as a general surgeon. Then, I decided that I wanted to pursue further training, and I went to Minnesota at the Mayo Clinic, where I did my cardiothoracic surgery training. And then, from that point on, I decided that academia wasn’t what I was looking for in medicine. I really wanted to be more patient-centered, so I took a job in private practice in the Washington, D.C. area in Northern Virginia. That was very informative. I learned a bunch from older senior partners.

Daniel Fortes: And then, from there, my entrepreneurial sort of motivations took me to Austin, Texas, where I joined a very large group in the city, and I was the first person that did what I do, which is essentially thoracic oncology, which is lung cancer, robotic surgery. So, it was very exciting as an opportunity early on in my career – I was only four years out of training – to go to Austin to build from scratch a thoracic oncology program. So, that’s kind of how it started my journey.

Daniel Fortes: Hitting some hiccups in the way and some frustrations, and realizing how physicians truly are dependent these days on hospital administration and their support, and with that, you know, things in Austin did not turn out to be what it was expected to be, and I moved to Georgia, to Atlanta three years ago to seek new grounds, with opportunities for leadership here.

Daniel Fortes: And then, soon thereafter, I took over the directorship of our division here at Wellstar, and realized that I needed more business skills, that for me to be able to track what I saw as my next step in my career, to really be able to be a leader in defining healthcare in a different way, and empowering physicians to have more say in how medicine is done and how the business of medicine is conducted led me into joining the KSU EMBA program, which we graduated in May last year, myself and Will.

Stone Payton: Will, this guy can’t hold a job. That’s what I took from all that. No. I’m kidding. All right. So, say again where you are now. What are you doing right now?

Daniel Fortes: So, right now, I’m a thoracic surgeon at Wellstar. I’m the Chief of the Division of Thoracic Surgery.

Stone Payton: So, what are you finding the most rewarding? What’s the most fun about that work for you, man?

Daniel Fortes: So, again, medicine is something that is very demanding. And to me, it’s really the direct patient contact. That’s one thing that really fulfilled me for the longest time. And no matter what happened around, as long as I had good relationships with my patients and I could see them and do how I saw fit, it was good enough. And then, soon thereafter, I realized that there were so many things to be fixed in healthcare, that simply being a practicing physician wasn’t providing as much fulfillment as initially did, that I really wanted to be able to change things for the better for all.

Daniel Fortes: Now, healthcare, I mean, lots of issues with staffing, with patient’s rights, physician rights, and wellbeing and finance, I mean, there’s so many issues going on and so many challenges, and I want to be part of that solution rather than just sitting on the backend, you know, doing my day-to-day job.

Stone Payton: I apologize, Will, that’s going to be a tough act to follow. This guy’s accomplished a lot.

Will Chilvers: Yeah. When you asked him to go first, I had that exact feeling.

Stone Payton: Well, tell us how you got here, man. What’s your backstory?

Will Chilvers: Yeah. Well, interestingly enough, I’m actually not from the U.S. either. I was born in the UK. I moved to Florida when I was ten years old. And I actually moved because my dad, who’s an entrepreneurial spirit at heart, serial entrepreneur really most of his life, he was asked to come and help start a doctor’s office by a friend of ours. And so, that was my first kind of exposure into the life of a healthcare person. And he was the administrator of this practice, and he ended up moving into hospitals.

Will Chilvers: And so, I spent countless hours on the porch with my dad just constantly hearing about a healthcare administrator, the administration side, the hospital administration side, as Daniel mentioned, working with physicians and how those relationships materialize and how critical those links are to any sort of success in healthcare. It really is a partnership between the two sides. So, I kind of come at it from a different side in that perspective.

Will Chilvers: I moved up to Georgia in 2002, and I actually did my undergraduate at Kennesaw State. I did a business degree there. And so, after I was done with that, I was able to get an internship at Emory Healthcare here in Atlanta, Georgia. And, you know, speaking of healthcare needing improving and realizing how much it needed that, I actually started as a process improvement analyst after that internship. I was hired on by them after a two month internship to be a process improvement analyst at the Emory Clinic.

Will Chilvers: And there’s all sorts of evaluating, and sitting around, and observing the physicians in their environments, and coming up with ways that we could operate more efficiently, how their time could be more value add, trying to eliminate the waste because people talk a lot about how much waste there is in healthcare. And so, I spent a lot of time working with the doctors trying to figure out how do we let you focus on the patient care component of your job and less on the administrative side of the fence and kind of the busywork, if you will. So, that’s kind of how I got into healthcare. I ended up getting promoted a few times while I was there. I ended up as a clinical operations manager, but I was still a process improvement analyst. So, by the time I left there, I had three jobs.

Will Chilvers: And I moved to Northside in 2010, Northside Hospital here in Atlanta, Georgia as a manager of their pain treatment, spine centers, and radiology outpatient centers. And I’ve been there now. Since then, we did a lot of different things there. I spent some time in the hospital. I was the manager of their Atlanta Hospital Radiology Department for a year, which exposes you to all the modalities throughout the hospital. You work with cardiology. You work with emergency department. You work with the intensive care units. You work with surgery. And working in a hospital environment really enlightens you to just how many facets there are to healthcare. And that was an amazing experience. I really enjoyed that.

Will Chilvers: And then, we got into a lot of merger and acquisition type things. I don’t know if you know, but a lot of people that are in healthcare certainly do, oftentimes a hospital is putting their sign on something all over town. You see urgent cares with a Piedmont or a Wellstar sign pop up. Northside has signs on buildings all over town that have become sort of medical office buildings for us. And we’ve affiliated with different practices around North Georgia. And I was heavily involved in that on the imaging front when we went out and bought a lot of independent imaging facilities to help support our affiliations and our relationships with physicians in the more rural areas around Georgia. So, that was also a pretty exciting experience. And that’s kind of how I’ve ended up where I am today.

Stone Payton: And where are you today? What’s your role today?

Will Chilvers: So, I’m a Director of Radiology Services at Northside Hospital, specifically focused in outpatient imaging services. And I currently cover a region from Acworth to Warner Robins, which is down south of Macon, so it’s a pretty good spread.

Stone Payton: So, you described having an opportunity to work in and around a lot of different disciplines, that strikes me as a best practice probably for a variety of industries. Would you agree with that?

Will Chilvers: Yeah, absolutely. I mean, not even just the various different sort of modalities within a hospital system, if you will, but also the different business modalities that exist within it. You know, I’ve had a lot of interaction with revenue cycle, with finance, with analysis of capital planning and strategic, heavily involved in the operations, obviously. But just touch points throughout the system really gives you a very broad understanding of, not only the different clinical components, the different departments within a hospital system, but also a business in general, a very large business, you know, you’ve got departments for everything.

Daniel Fortes: And that’s the thing – kind of sort of jumping in – that is a striking contrast to now the medical delivery part of the system, which is physicians really have absolutely no business background or knowledge. There’s nothing that is taught during their entire career, unless they did it on their own. Now, things are changing, finally. This new generation will come with different skills than we had. But all the names that you mentioned, business cycles, et cetera, I mean, this is something that physicians go, “What is that? I have no idea.” So, you know, that dichotomy is huge because then healthcare is being managed by non-physicians and physicians don’t understand the management of healthcare, so it’s crazy.

Stone Payton: Wow. So, what are some of the major leadership challenges that you guys have run into over that path? I wonder if they’re very different than they are in other arenas. I’m curious to know things that maybe really caught you off guard at least the first time you were faced with it. And I’ll start with you, Daniel, but I’d love to hear from both of you on that front.

Daniel Fortes: So, you know, initial challenges as you start practice, you’re like, “Well, I have a great idea how to make things better, but I have no idea how to make it happen.” So, I go into a boardroom with a bunch of administrators and I go, “This is what we have to do. It’s so obvious, right? This is going to improve patient care. It’s got all this stuff.” And they go, “Well, it doesn’t really work that way. How are we going to do? How are we going to budget for that?” And then, you go, “Oh. I have no idea.”

Daniel Fortes: And then, you realize that you might have great ideas, but, again, great ideas are plentiful. What matters is how to implement them. And that lack of knowledge is huge in being able to make true changes in healthcare. So, I think you need both parts. So, I think we need more administrators with more clinical background and, vice versa, more clinical people with more administrative background.

Stone Payton: How about you, Will?

Will Chilvers: Oh, I think that’s a really good kind of tee up, because I think as Daniel was talking about physicians not having that sort of business background in a lot of cases, and how that creates struggles in those areas, and sometimes misunderstandings, miscommunications about what can be done, what is possible and why. Because sometimes the why doesn’t really jive with us, right? It doesn’t give us a good feeling. Like, that’s a silly why. I understand it, but that’s a silly why.

Will Chilvers: But the biggest leadership challenges that I see often stem from leaders who have a clinical background not understanding the whys and the hows of the business. Because most of our leaders are former nurses or former radiologic technologists, or they’ve been in the line, if you will, they might not be physicians, but certainly at the operations level, they’ve worked their way up through the ranks, which makes sense because they have an intimate understanding of how the operation works, how the patient flow occurs.

Will Chilvers: But they don’t have any formal training necessarily on how exactly can we make this better. How exactly does this all play in with all of the other stuff in the background that’s happening, like we talked about. You know, if you’re a clinical person, you might not understand revenue cycle or all the complexities involved in not only how do you get the patient on the schedule, but how do you get paid at the end of the day. And so, there’s a lot of kind of breakdown there that’s not their expertise, and so they’re just kind of trying to figure it out.

Will Chilvers: And then, on the flip side of it, you have people like myself who have no clinical background, other than my own personal experience in healthcare interactions with physicians, and people are like, “Well, what do you know about how to operate this place? You’re not a doctor, you’re not a nurse, you’re not a tech. You just got a bunch of big ideas and you’re standing here spouting at us why we should be doing this differently.”

Will Chilvers: And it really is a great thing to see a team come together and see the light bulbs go off to say, “Oh, from a clinical perspective, you have now enlightened me from a business perspective why this can or can’t be done.” And then, on the business side of the front, someone like myself learning the nuance and the complexities associated with clinical care as to why this great, efficient business idea that’s going to save money and make money all at the same time maybe isn’t in the best interest from a patient care perspective.

Stone Payton: Daniel, everything I know about doctoring, you could stick in your eye and still see out, but it seems like you guys are already so busy. Where in the world did you find the time? How did you find the time to pursue an executive MBA, man?

Daniel Fortes: I’m still asking myself that same question. Because to be honest with you, as exciting as it was, I enjoyed every single weekend that we had classes. And I specifically chose KSU because it was something that I could fit into my schedule because I couldn’t really change my clinical schedule. It’s not like I took a sabbatical to do this, right? I have to do it on the side. So, I enjoyed every single moment, but it just takes a toll on everything else.

Daniel Fortes: So, actually, by the time we were finishing, I was having my own stress test and EKGs and Holter monitors and check because of stress. I mean, it was tough. Of course, many, many long hours on top of regular hours and many weekends on top of the call weekends that already existed. So, yeah, as hard as it was, it wasn’t as hard as training. So, in a way, sort of the history behind on how we get to where we get from a clinical perspective helped me, you know, be able to sort of hunker down and get this done. But it was not easy, I tell you that.

Stone Payton: Well, I certainly applaud you, and I don’t mean to dismiss the time commitment and the energy and the resources you invested as well. Will, if you remember, what initially compelled you to pursue an executive MBA?

Will Chilvers: I think there were a lot of different factors. I found myself in different rooms with different levels of people throughout as I’ve gotten farther on in my career where they just seem so much smarter than I was. And at this point in time, I’d been in healthcare for 15 plus years, and I felt like I had a pretty good handle on things. But when you get in the room with the directors of finance and various different vice-presidents, and you listen to things that they’re talking about, you start to wonder maybe I need more tools in the toolbox, or maybe I need to sharpen the somewhat blunt ones that I have right now. And so, I kind of felt that way for a little while.

Will Chilvers: I also felt like a lot of the opportunities for advancement and growth in the field often require a more advanced degree than just a bachelor’s degree. And so, I was like, well, between seeing these people that have these degrees, and seeing just how incredibly intelligent they are and the tools that they use to help make their decisions, I’m obviously missing out on something. And so, I started exploring the different opportunities to participate in a program.

Will Chilvers: And I actually looked at lots of different programs around the metro Atlanta area. And I ended up coming back to my old alma mater here at Kennesaw State University. And I’m really glad that I did, and part of that was, as Daniel said, the way the program is structured, it really just sort of aligned with my ability to continue working, because aside from our local residency and then our international residency at the end of the program, I didn’t take any time off work to do the program.

Will Chilvers: As well as the components of both the business modalities, which is part of every MBA program, but the personal and professional development growth track that sort of ran parallel with the program was really kind of exciting to me. I’ve asked myself a lot of questions over the years about who am I, what am I doing with my life, where am I supposed to be. And that was really probably one of my favorite parts of the program is just learning a lot more about myself. There was a lot of deep introspective thinking and writing that went in alongside this program while we were learning about finance, and accounting, and economics, and marketing.

Will Chilvers: And that thinking as I thought along the way is like, nobody’s ever made me think like this. Nobody’s ever made me really dig down deep inside my soul and bring that out and say this is who I am, and this is how I got here, and these are the things I want to change.

Daniel Fortes: And to couple that, too, the teaming component of it, I think it’s very unique the fact that from the beginning we’re set up in teams. But you don’t know —

Stone Payton: Say more about that.

Will Chilvers: I think that was the scariest part, if we’re being honest.

Daniel Fortes: Yeah, it was. All of a sudden, it’s like, “Okay. You’re going to sink or swim with your team so you got to make it work.” So, from the beginning, you’re really learning those interpersonal skills, those leadership skills, those working as a team kind of principle from the get-go. And I think that is very unique and great. Because there’s some, Do I want to sit in a class by myself watching a finance lesson and then go home, do the homework, and come back? No. No. I want to discuss it. I put this in real perspective on real projects with my team working together, dividing tasks. It was phenomenal.

Stone Payton: And I suspect that’s a much more accurate reflection of real life, right?

Will Chilvers: Oh, yeah. The philosophical debates that Daniel and I have had about healthcare over the last two years, it’s just endless. I mean, we could have gone on forever trying to solve the problems of the world like we all want to do.

Stone Payton: I’ll give you a little bit of a heads up, Will, those life purpose questions, those will continue even when your hair is as white as mine, so those aren’t going away.

Will Chilvers: Thanks for that. I appreciate it.

Stone Payton: I had a mentor early in my career that told me, he said, “Stone, competency is really a moving target.” And he was trying to impress this life learning mentality on me and trying to help me get my arms around the fact that, man, things are going to change and you’re going to have to learn, not only how to personally adapt to that, but you’re going to have to lead other people through that. I’d love to hear your thoughts on planning and executing change. I got to believe it’s rampant in the healthcare arena like it is in some others.

Daniel Fortes: No, for sure. That’s exactly something I learned. One of my mentors, too, I never really understood what he meant. He came to me, “Dan, one day you have to realize that you have to sort of reinvent yourself every five to seven years.” And I go, “What do you mean? I mean, I don’t know what that means.” And then, through life, now I’m 20 plus years in healthcare, it’s like, “Oh. I get that.” Because your perspective of life, your perspective of the job, of everything that you do changes as you gain more experience, as you age, as you gain life experience, family, and all those things, your prerogatives and your focus has changed. And that’s absolutely right and how to change that.

Daniel Fortes: And so, this is my cycle of renovation for this, I guess, fourth, five-year stint of my innovation. So, yeah, absolutely, that’s key. That’s key. The world continues to evolve. And if you stay behind, you literally stay behind.

Will Chilvers: Yeah. I mean, I think one of the interesting things that Professor Davis shared with us – and I think he stole this from somewhere. But he admitted that, he said he got it from somewhere – is better, better, better better. We all want to wave a magic wand and fix everything, right? We spend so much time, like, how do we fix this in a big way? And the reality is that those sort of mass sweeping, immediate changes are very unrealistic for so many reasons.

Will Chilvers: And they are beyond unrealistic in healthcare in many, many ways. And part of that is because you’ve got to be able to maintain patient care every minute of every hour of every day. There’s no stopping the machine, if you will. So, you can’t say, let’s shut this whole place down, tear all this to pieces, and build it all back up in the 21st century. We’ve got thousands of years, really, of evolution in the industry of people being sick, and people being made a little bit better, and a little bit better, and a little bit better. And hopefully, our ability to provide care to our patients is better today than it was yesterday.

Will Chilvers: And so, in terms of how do we do it, how do we keep it up, how do we make these changes, how do we improve, it really is just the ultimate better, better, better, better. Like every single day we’re having a conversation about how do we make this one little thing a little bit better. And for some of us, that can be really frustrating at times, because you’re like this whole thing stems from this setup, or the way we bill, or the way we collect, or the way we answer the phones, or the way we still use fax machines. You got to love healthcare for that.

Daniel Fortes: That is unbelievable.

Stone Payton: Is that true?

Daniel Fortes: Oh, yeah. So true.

Will Chilvers: Every single day.

Daniel Fortes: So, you want to talk about like evolution, right? We’re still hanging on to some relics, and for different reasons. A lot of that is HIPAA compliance. Funnily enough, that’s just one of the ways that has been deemed that’s a fairly secure way of transmitting information.

Will Chilvers: And nobody can steal a fax, I guess.

Daniel Fortes: Yeah, say that. I’m sure there’s ways that can be done. Somebody will post in the comments if that’s a thing. So, we spend so much time thinking about if we could just get healthcare into the 21st century, things would be so much better. But you can’t stop it. You can’t stop everything, throw it all out, bring it all back together in this new, modern era.

Daniel Fortes: And everybody in every healthcare organization around the country and around the world is in a little bit of a different place. They might be a little bit ahead, they might be a little bit behind, but we’re all trying every single day to make people’s lives just a little bit better and provide a little bit better care than we were able to provide yesterday.

Will Chilvers: Yeah. And it’s quite amazing, right? If you’ve ever been part – and I know you have and so have I – of really major changes in operations or whatever that happens at a hospital level or at a clinic level, the disruption is amazing. I guess it’s not something you shut down a production line for a week and you get it done. I mean, you can’t. So, there are people just pouring in, and then all of a sudden, you’re inability to actually care for the people that need you because you wanted to make this one change, and sometimes it’s like a software update – I mean, not to mention what just happened recently. But because that shut down all the hospitals in Atlanta, by the way. If people don’t know, all hospitals were affected by the CrowdStrike issue.

Stone Payton: Oh, wow.

Will Chilvers: I got a call at 3:00 in the morning, I need everybody in the hospital here because there’s no orders for any of this, 700 patients are in the hospital. The nurses don’t know what to give anybody. So, we had one printer in the pharmacy printing prescriptions for every single patient in the hospital at 3:00 in the morning so the nurses could keep up their work. I mean, it’s to that level. So, anyway, yeah, it’s a pretty tough business.

Stone Payton: Yeah. And when you disrupt that established pattern, you’ve got this human dynamic that you’re dealing with, and it’s not like they’re all in the same place mentally at the same time. You’ve got someone that’s in denial, you’ve got somebody else that’s kind of got past it and said okay. I mean, and you’re managing a lot of people at all these different stages of how they’re going to respond to that disruption, right?

Will Chilvers: Yeah, yeah. And then, when you realize how labor intensive healthcare industry is, we are the biggest employers on any city that you have big healthcares, because the number of people that you actually need people to care for people. So, a disruption here, I mean, Wellstar has as many employees just here in the Atlanta metro area than the big top ten 500 corporations in the U.S. They’re spread all over a few. But here, it’s just so concentrated and so dependent. So, if you change one thing for you to really decimate it through that huge population is ginormous.

Daniel Fortes: Yeah. It’s interesting, during our international residency, we went to Santiago in Chile, and we met with a mining company. And the gentleman that was speaking was talking about how old their systems are and how they’re constantly having people come in and say we can automate this, we can digitize this, we can make this more efficient. And the thing that he said, we cannot stop operations. They cannot go down. The robust nature of this system, this process is critical. And he was talking about it from a revenue perspective. They made so much money that any interruption to their operations, to their ability to continue to produce out of this mine was just considered catastrophic because of the money that they would have lost.

Will Chilvers: And you throw that into the healthcare environment, there’s a huge impact from a revenue perspective when operations don’t work. But you’re talking about people’s lives. You bring in the human element. I mean, really, that’s what it comes down to, is your inability, when anything prevents you from being able to care for that patient, sometimes the seconds matter. I mean, Dan knows this more than anybody in what he does.

Will Chilvers: And so, just the appetite for risking that in the interest of sweeping changes in “fixing healthcare” – big topic. Like, healthcare is broken, it needs fixing – the appetite and the ability to make the kind of changes that we theorized would “fix it” or fix a part of it, even, you’re always considering that against what the risk is there to your ability to see those patients, and care for those patients, and just how delicate that ecosystem can be, as evidenced by the recent CrowdStrike outage.

Stone Payton: Well, the stakes are so high in your world in the price of failure. Oh, wow. Yeah. So, either one of you get involved at all in recruitment, selection, development of folks? The reason I’m asking, I’m interested to know, like, what do you look for in terms of leadership skills and credentials and all that? But I’m also kind of interested, do you and your team, do you look for – I’ll call them -intangibles? Speak to that a little bit.

Will Chilvers: Yeah. I mean, all the time. I often share with my team, I’m like, you got to be a whole package deal. You could be the best tech in the world, the best nurse in the world, quite frankly, the best physician in the world, but if you don’t show up or if you’re not punctual and timely, if you’re not good with people, it’s just not going to work out. You’ve got to have the bedside manner. You’ve got to have the ability to talk, and care, and be compassionate, and be skillful in whatever modality is that you’re in.

Will Chilvers: And so, it’s easier to assess do they have the skills. You know, you can put them in a room, you can put them on a machine, you can give them an IV start kit., whatever it is, whatever the job is, and say, “Go. Here, do it on me.” And you can determine they’re pretty good with this equipment, whatever that might be. But you spend a lot of your time figuring out, does this person really care? Do they love sort of the mission of healthcare, if you will, of helping patients get better? And are they able to work in a team?

Will Chilvers: Because every interaction in healthcare involves some sort of a team, and often the team is very fluid. There’s five people that work together in the beginning, and then half of those people move into the next team, and the next team, and the next team, and so it’s just like this big constant back and forth in waves of these people all having to work together and trust each other.

Will Chilvers: And that was a huge thing that we talked a lot about in the program, in the executive MBA program, is, trust and just how critical that is in the ability to provide. Because if Dan doesn’t trust me as a healthcare administrator to have his best interest and his patient’s best interest at heart, it’s going to be very difficult for us to come up with solutions that help the patients at the end of it all. And the same goes for every single interaction throughout healthcare.

Will Chilvers: So, when you’re recruiting these people, when you’re interviewing people, when you’re developing people from a staff level position into a leadership level position, you’ve got to have a real good kind of finger on the pulse, if you will, about where their head is at and where their heart is at, and can you trust them to do the right thing always.

Will Chilvers: And some of that comes from you as a leader. If you instill an environment where people are afraid of being in trouble because the stakes are so high, and so anytime something goes wrong, which it does, things go wrong, there’s a huge human element in everything that we do and people make mistakes. And so, if people feel like every time they make a mistake, they’re going to get in trouble, it kind of encourages people to try and sweep things under the rug, or I didn’t see it, or let me fix it. I’m going to fix it. I’m gonna fix it. I’m gonna make it right. And sometimes they make it worse. And they need to come to you and ask for help.

Will Chilvers: And so, as a leader in healthcare, you’ve got to instill that it’s okay. I’m here. I’ve got your back. Stuff happens. I need you to tell me what’s going on so I can help you. And that comes with compassion and love for the people that work for you. And if you don’t have that, it’s going to be tough for you to be really successful as a healthcare leader because your people have got to come to you when something’s going wrong. Otherwise, it just goes sideways very quickly.

Daniel Fortes: Yeah. You know, the clinical side is very similar because, at the end, you can probably teach skills to most people. Sure, you’re looking for a microcerebral surgeon, that guy needs to have the skill if you’re going to hire him. But for the most part, in terms of the ancillary team that supports, which is 90 percent of people taking care, physicians is just a minuscule part of the patient care. Focused on physician is wrong, because, really, healthcare is much more that one encounter from the physician is much smaller than the entire team that actually cares for the patient throughout their journey.

Daniel Fortes: So, those folks, as long as they show the skills that they can learn, really what we’re looking for is, first, the interpersonal skill. I mean, can you truly care for people? Are you interested in helping others? And are you reliable when you don’t know something to reach out? You need to. So, that’s kind of what we look, maybe the resume gets you in the door, but at the end of the day, it’s always that one-on-one interaction, personal values, and all that really are crucial for our industry.

Stone Payton: So, Dan, what do you do when you’re not doctoring, man? Most of our listeners know that I like to hunt, fish, and travel. What do you do when you’re not doing this?

Daniel Fortes: Yeah. So, actually I’ve taken quite a bit of hiatus because of this program, but my lifelong passion is music. I’ve been a drummer since age 12. And I’m not going to officially say, but one of the reasons to move to Austin was the music scene as well, so there was another stimulus. I had multiple bands. I used to play out all the time. But since I moved to Atlanta, that has gone into the back door. So, yeah, that’s part of my new program now, it’s go back and find a new band and keep rocking out. Absolutely.

Stone Payton: We got to get you back out there, man. You got to come play Woodstock.

Daniel Fortes: Oh, God.

Stone Payton: How about you, Will, what do you do to kind of get away and recharge?

Will Chilvers: Yeah. I mean, I’ve got a got a lot of hobbies, but I guess my main ones and I didn’t really get into it, but I actually started out my career in residential construction. And so, I still play in that area in my own home, so I do a lot of stuff around the house. I have a shop that I built.

Will Chilvers: But my other passion is cars. I’ve always loved cars. I’ve loved cars since I was a little kid, as long as I can remember. My dad had some stuff that I thought was cool back in the day and it just kind of stuck, and so I’ve got a shop and I weld a little bit. But I fix, rebuild, replace, engine swap, just any kind of thing I can get into in that environment and something that I find a little bit interesting.

Daniel Fortes: We got some funny stories here, come a weekend of the NBA and then, Will, “Oh, yeah. I went that weekend to some warehouse and then I came back with a new Mercedes.” He’s telling this story — “I’ll buy that car.”

Will Chilvers: And old Mercedes. Yeah, I mean, literally that happened, like, at the end of the semester. I went on a guy’s weekend with some buddies, and a friend of mine has a lot up in Knoxville, Tennessee. And he had this really cool Mercedes wagon just sitting in the lot. And I was like, “Where’d you get that from?” He’s like, “Oh. I bought it at the auction.” I was like, “Yeah, okay.” I didn’t think much of it. I went away for the weekend, came back, went back through, I was like, “Do you want to sell it?” And came home with it. I drove it home. My buddy drove my other car and I drove it 200 miles home that day. And I’ve been working on it since then.

Will Chilvers: And, actually, so you asked what do you do, I try to spend time with my kids. They’re still young enough that they think I’m cool sometimes. My 15 year old, you know, dwindles but goes away quickly. But we’ve been working on that car together with the hope that it’s going to become her car, and so that’s been a lot of fun. But those are my sort of main hobbies.

Stone Payton: All right. We got a plan. We’re going to hop in the wagon and we’re going to come to your gig.

Daniel Fortes: And I love the fact that the Englishman bringing wagons back in.

Will Chilvers: Oh, yeah. I love a station wagon. Americans do not appreciate them.

Daniel Fortes: I love them, too. I can’t get one here.

Stone Payton: All right. Before we wrap, I’d love it if we could leave the high potential person that really wants to accelerate their career. They’re thinking through, “Okay. What should I be doing?” And I don’t know if it’s what they should be reading, something they should do or don’t do. But from each of you, gentlemen, if we could have at least, maybe one kind of actionable pro tip, man, if you’re thinking about continuing that career path and you really want to accelerate your career, any insight, perspective, advice, scar tissue? Let’s leave them with a couple of nuggets before we wrap.

Daniel Fortes: Scar tissue, I think that’s probably the most valuable learning from my perspective and my journey. Again, physicians are very self-centered. You know, I know it all. It’s all about me. You know, I know how to do things better. And you realize how small you are in the actual cogwheel of the whole industry, and how important it is to develop personal relationships and networking and get, so that, that one-to-one and knowing your administrators and the people, that is absolutely crucial for you to be successful. Unless you just want to hunker down in your little cubbyhole and keep doing the same thing, but then you’re like a production industry person.

Daniel Fortes: So, interpersonal skills, understanding that you are very small, no matter how high power you think you are or how important you think you are, it’s just you’re still part of a ginormous team and you need to truly be part of it.

Will Chilvers: Yeah. I mean, people say all the time, it’s not what you know, it’s who you know. Healthcare, especially, is a very complicated space. And there are experts in every area, every time you turn around. And if you really think about it, even when you’re an expert in one thing, you know 0.1 percent of what’s going on in healthcare as a whole. So, there are many, many specialists, people that like this is their one focus, and this is what they do, and they’re the best at it. But they need help from a thousand other people to make what they do possible.

Will Chilvers: And I think that understanding that if you’re a specialist, it’s critical. And if you’re not a specialist and you’re a real kind of jack of all trades – like I consider myself to be, or jack of many trades, certainly not all trades – understanding how all those pieces go together is very important. So, it’s really good to get that exposure and see how all the pieces play together. It’s critical in terms of your ability to build a team and make things happen, make those better, better, better a little bit better today than yesterday changes, knowing who to call and when. And then, that goes back to the relationships and just how critical they are.

Will Chilvers: I often share with my leaders when they come to me and they’re like, I just don’t understand why this person won’t do their job. And I tell them all the time, there’s a lot going on in this place. I guarantee you they’re doing their job, but they might not be doing their job for you. And so, the question you need to be asking is not me, why won’t this person do their job? It’s why aren’t they doing their job for you? And so, knowing who to call and when, and making sure that you have that relationship with that person such that when you pick up the phone, or you send them a text, or you send them an email, or you hit them up on Messenger, or whatever media it is that you choose to use, or Skype, there’s so many of them, that they respond and they want to help you.

Will Chilvers: Because a lot of that is they know that you’re just trying to do the right thing. You’re just trying to be a good person. You’re trying to get healthcare. You’re trying to take care of a patient. And having that conversation with them to let them know that you care, and you understand that they’re busy, and they got a million other things going on, but this is what you’re trying to accomplish, can they help you is very critical in being successful, I think, in any environment, really, but certainly in our world, it’s very key.

Daniel Fortes: It’s very human intensive, so you have to be good with humans.

Stone Payton: Well, gentlemen, it has been an absolute delight having you on the broadcast this morning. Thank you for your insight, your perspective, and your generous spirit. You guys have been very generous with your experience. And the work you guys are doing is so important, and we sure appreciate you.

Will Chilvers: Thank you. Pleasure being here.

Daniel Fortes: Appreciate it. Thanks for having us.

Stone Payton: My pleasure. All right. Until next time, this is Stone Payton for our guests today, Will Chilvers and Dan Fortes, and everyone here at the Business RadioX family, saying we’ll see you again on High Velocity Careers.

 

Tagged With: Northside Hospital, Wellstar Health System

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