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Erik Wolf: How blogging works as a business marketing strategy

February 8, 2011 by angishields

The Launch Hour

Erik Wolf: How blogging works as a business marketing strategy

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Blogging has been a hot topic in marketing for many years… But how does it really work for business marketing and is it worth the time investment? Small business marketing expert Erik Wolf talks with us about how businesses can take advantage of blogging and how it can play a crucial role in your marketing strategy, both online and off.

Erik Wolf is a recovering corporate marketing director and founder of Zero-G Creative, a marketing firm serving small business and startup clients exclusively. Erik is also the co-author of Marketing: Unmasked and is a frequent speaker on small business marketing topics. He is also co-host of Gravity Free Radio a weekly radio program featuring advice for entrepreneurs.

Jim Link, Developing Leaders is Priority No. 1 at Randstad

February 8, 2011 by angishields

Inspiration At Work

Jim Link, Developing Leaders is Priority No. 1 at Randstad

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This week on Inspiration at Work, Jim Link, Managing Director for Human Resources at Randstad, a global staffing corporation with literally thousands of offices around the world, shares with us his insights into what makes for an inspiring culture. Â There is a robust discussion on what it takes for HR Leaders to get a seat at the table with the rest of C-level executives and how to get measurable results. Â Jim issues a challenge for anyone aspiring to get ahead in their organization, “take the initiative to become informed about relevant metrics and it will position you as an engaged and valued leader.”

This is an interview that is full of great content and perfect for anyone interested in raising the inspiration factor of their work-place culture. Â Whether you are a leader or an aspiring leader in your company, Â you will benefit from a listen in to Jim Link. Â Your life will be richer for it.

Lisa Owen, CORE Benefits Solutions and Alex Membrillo, Cardinal Web Solutions appeared on the Avenue Friday Feb 11, 2011

February 8, 2011 by angishields

BRX National

Lisa Owen, CORE Benefits Solutions and Alex Membrillo, Cardinal Web Solutions appeared on the Avenue Friday Feb 11, 2011

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Lisa Owen is the founding partner of CORE Benefit Solutions and has over 15 years of experience in employee benefits brokerage and consultation for both corporations and individuals. Lisa started her career with Northwestern Mutual in Tallahassee, Florida and moved to Atlanta in 1995 where she gained valuable experience working under a General Agency umbrella. She became a partner in 2003 and was promoted to Vice President of Sales & Marketing in 2005. Her business knowledge and industry expertise, paired with her innovative ideas and commitment to client satisfaction, have earned her notable credibility in the insurance industry.

Lisa is licensed in various states for Health, Life & Accident insurance and is a member of business and industry focused organizations, such as the National Association of Health Underwriters (NAHU), Vistage International, Society for Human Resource Management (SHRM), North Buckhead Civic Association, Columbus Chamber of Commerce, Buckhead Club, and Assurant Most Valuable Producer (MVP) program. She is a Board Member of the National Association of Women’s Business Owners (NAWBO) and founding member and chair of the Benefit Resource Council. Lisa has also served on numerous broker advisory boards for carriers such as Blue Cross, Kaiser, and Assurant and spoken to numerous industry associations such as but not exclusive to SHRM, Chamber Programs, and IMA

www.corebenefitsga.com

Alex Membrillo is a co-founder of Cardinal Web Solutions, one of Atlanta’s leading Internet marketing agencies. Cardinal Web Solutions’ services include Search Engine Optimization and Pay per Click Advertising. Cardinal Web Solutions measures their success by their client’s results. They always maintain ethical Internet marketing practices and transparency, while focusing strategies on meeting the client’s bottom line.

Cardinal Web Solutions works with businesses in all types of industries which are primarily located throughout the southeast. From national hotel chains such as Hilton Garden Inn, Sheraton, and Hampton Inn, to Atlanta area doctors, lawyers, and consumer service companies, Cardinal Web Solutions provides customized full service turn-key Internet marketing solutions.

Recently featured in the Wall Street Journal, Alex’s extensive knowledge base makes him a valued asset to brands of all sizes. He draws on many years of Internet marketing experience where he has worked to refine industry best practices.

Alex grew up in Johns Creek, GA, a northern suburb of Atlanta, where he attended elementary through high school. Alex is a graduate of Georgia State University’s Robinson College of Business where, after putting himself through college, Alex earned a Bachelors of Business Administration in Managerial Sciences, with an emphasis in Entrepreneurship.

Born in San Antonio, TX, as the son of a travel agency owner Alex had the good fortune of living abroad in Spain and Cyprus before returning to the United States in 1990. While on holiday, Alex enjoys visiting his family’s ancestral home in Madrid, Spain.

www.cardinalwebsolutions.com

Tips on How To Eat, Drink and Smoke Your Way to Better Health From Heart Attack Grill Founder Jon Basso

February 8, 2011 by angishields

Dr. Fitness & the Fat Guy

Tips on How To Eat, Drink and Smoke Your Way to Better Health From Heart Attack Grill Founder Jon Basso

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A cheat day. Jon Basso was getting tired of being constantly asked if his clients could have a cheat day. So this former Jenny Craig owner and personal trainer has turned his back on healthy living and has built a burger emporium that caters to the overweight and the people who just don’t care about eating healthy.

He figures that if 60% of the population are still overweight despite the efforts of all the experts – maybe the experts are wrong in their approach to help people lose weight. If you can’t beat them join them – his restaurant is the ultimate cheat day. He figures a person will not take losing weight seriously until they hit rock bottom and he feels his restaurant is the perfect place to hit rock bottom. So in his mind he is actually helping people lose weight by selling them the food they crave in an atmosphere that celebrates all things unhealthy.

The Heart Attack Grill, is a burger joint in Arizona (and soon all over the world) that lets 350 pound people eat for free, has waitresses dressed as naughty nurses and gives candy cigarettes to kids. They pride themselves on being politically incorrect at every turn. The good news is that while this place makes no excuses about being a high fat wonderland – they also use all natural products or pre-packaged products – everything is prepared on site. If you are ready to hit rock bottom in order to propel yourself to a healthier life then you can learn more about this temple of unhealthy eating at Jon’s website www.heartattackgrill.com

For more Dr Fitness and the Fat Guy check out our Wellness Minutes blog where we give you in depth information on health, fitness and weight loss topics in 3 minutes or less every single day. iTunes

Also please check out our new book 35 Things to Know to Raise Active Kids

Breakfast and Weight Loss

February 7, 2011 by angishields

Dr. Fitness & the Fat Guy

Breakfast and Weight Loss

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Eating breakfast is a common habit that lots of people who lose weight practice. But how much breakfast should you be eating if you want to lose weight is the question. If you eat too big of a breakfast you won’t lose weight and if you eat no breakfast it is hard to lose weight. A good breakfast should be around 300 calories. In today’s Wellness Minute Dr Fitness and the Fat Guy explain if eating a big breakfast can actually help you lose weight. Listen right now to hear Dr Fitness’ tips. Dr Fitness and the Fat Guy’s Wellness Minutes improve your health in 3 minutes a day or less. iTunes Follow us on Twitter @FatGuy and @DrFitness6 Be our Friend on Facebook

Tom Darrow Marries Faith and Work and Inspires the HR Community

February 7, 2011 by angishields

Inspiration At Work

Tom Darrow Marries Faith and Work and Inspires the HR Community

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This is a bold interview. Â Tom Darrow is theÂ quintessentialÂ entrepreneur whose faith and passion has made it possible for him to live his dream. Â As the founder and owner of Talent Connections and Career Spa, he and his team of affiliates have served and impacted the lives of over 500 individuals who have in some way or another, transitioned from one career to another.

Tom Darrow’s interview on Inspiration at Work provides begins with highlights of the 2011 HR Prayer Breakfast which took place at the Cobb Galleria in Atlanta, featuring Ken Blanchard and Bob Lewis. Â He also cast a big vision for the 2012 HR Prayer Breakfast which is to coincide with SHRM’s 2012 Annual Conference in Atlanta.

He quotes the latest research on employee satisfaction stating 84% of employees would like to find other places of employment and outlines some 1,2,3’s of how a “mis-employed” individual might begin the process of hopeful transition.

This is a stimulating interview for HR leaders as well as anyone who may be thinking about a career change. Fantastic interview! Listen in and see if you don’t agree.

Scott Newman, U.S. Markerboard’s President and CEO, Committed to Give Back

February 7, 2011 by angishields

Inspiration At Work

Scott Newman, U.S. Markerboard's President and CEO, Committed to Give Back

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U.S. Markerboard is one of the world’s most successful virtual office products companies but Scott Newman, President and CEO, has more in mind for success than just the bottom line. Â In his appearance on Inspiration at Work, Scott talks about his company’s commitment to giving back to the community and how this giving spirit is simply a part of the U.S. Markerboard culture. Â In order to provide the greatest amount of impact, they have adopted few charities but go deep in their involvement in particular with Cradles to Crayon, an innovative Quincy, Massachusetts based organization that equips homeless and in-need children with the basic essentials they need to feel safe, warm, ready to learn and to thrive.

From this interview, business leaders will get a glimpse of how any and every business can be involved in making the world a better place through employee volunteer programs. Â But most important of all, notice how Scott Newman is personally involved in serving and how because of his example, employees willingly and joyfully participate.

Recap: A New Year and New Rules: Abbey Flaum Explains the New Rules for Estate Tax, Gift Tax and Generation-Skipping Tax

February 7, 2011 by angishields

Click here to read a summary of the broadcast or to download the Podcast

5 Easy Tips to Shop Healthier at the Grocery Store

February 4, 2011 by angishields

Dr. Fitness & the Fat Guy

5 Easy Tips to Shop Healthier at the Grocery Store

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Here are 5 easy tips to help you shop healthier at the grocery store.

Don’t shop hungry
Stay around the perimeter – that’s where the fresh and healthier items live
Avoid impulse items near the cash register and at the end of the aisles
Make a list and follow it
Choose less processed and packaged foods and go with more fresh items

Listen right now to hear Dr Fitness’ tips. Dr Fitness and the Fat Guy’s Wellness Minutes and improve your health in 3 minutes a day or less. iTunes Follow us on Twitter @FatGuy and @DrFitness6 Be our Friend on Facebook