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Haden Keen with Circle Of Friends

April 15, 2024 by angishields

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Cherokee Business Radio
Haden Keen with Circle Of Friends
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Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

Haden Keen is a team member with Haden-Keen-bwCircle of Friends coffee shop. Circle of Friends provides supportive employment for adults with intellectual and developmental disabilities.

Our goal is to foster appropriate and supportive employment opportunities so that they may gain valuable skills and earn a fair wage through mentoring relationships.

Proceeds support Circle of Friends endeavors, including an affordable, inclusive living community!

Connect with Haden on Facebook and follow Circle of Friends on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this afternoon, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business and supporting our local community. For more information, go to Main Street warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors, Diesel David, Inc. Please go check them out at diesel. david.com. You guys are in for a real treat this afternoon. Please join me in welcoming to the broadcast Mr. Haden Keen. How are you man?

Haden Keen: [00:01:11] I am good. How are you Stone?

Stone Payton: [00:01:13] I am doing well. I’ve really been looking forward to this conversation. I got a ton of questions. I know we’re not going to get to them all, but I think a good place to start might be what you shared with me when we were visiting over at the circuit the other day. This is Autism Month or something. Yeah, talk about that.

Haden Keen: [00:01:32] Yeah, it is Autism Awareness Month. Uh, for me, uh, I have, uh, high functioning autism. Uh, I’m not gonna lie, I’m a bit nervous right now. So, uh, autism is flying, like, uh, a good example of how I’m feeling right now is like Tom Cruise behind an F-14 Tomcat for the first time. Just be like, oh my gosh. Like, yeah. So, uh, yeah, it’s Autism Awareness Month. Uh, I’ve been I’m 31 years old. Uh, I’ve been dealing with high functioning autism all my life. Uh, I’ve got my mother in the studio with me. Uh, and, uh, boy, I was not an easy child. Let’s just say that, um, my mom, she basically told me she’s just like. I mean, people with autism. Um. My mom basically told me she’s just like, you’re just different from the rest. Like I always had to. I wasn’t really good at math. Um. Took me eight times to pass the math graduation test, just that portion of it, right, to get my diploma. And it was. I’ve always, um, in high school, um, I always had to have what’s called a parapro with me taking me from class to class to class. Um, and I got picked on for that, you know, I got to ride, um, in the high school realm, they call it the, uh, the sped bus or the special bus, whatever they call it now, I don’t know. Mhm. Um, but.

Stone Payton: [00:03:09] You knew or recognized that there was something different about your life and the way things worked for you than, than the other kids. You might not have had a moniker for it. Something to call it. Yeah.

Haden Keen: [00:03:20] It, it got to my, it got so bad, my, uh, my being picked on in high school, it got so bad until my senior year. Um, the beginning of my senior year, I said, mom, it’s my senior year. I don’t want a paraprofessional. I don’t want someone walking to me to my classes. I want to live my life as a regular student. And she’s like, okay. Uh, so honestly, the. Pinnacle point of my, uh, high school year was my senior year. My fourth year. Huh? Um, really got to meet a lot of people. Um, because every time when I met somebody, my parapro was always with me, and they’re like, why is she always following you? It’s like it was just a barrier for me. So I was just like, I want to go on. That way I can just focus. And, uh, senior year I did good. Um, I did my classes very better than, uh, before. Yeah. Um, I was failing in a few classes.

Stone Payton: [00:04:23] All right, so there’s that. So there’s for at least for you, there was an academic challenge, at least in the area of math, maybe in some other areas. Uh, did you find it that you were drawn to some other areas of school that maybe you were at least on par with everyone else? Or. Wow, I’m really good at this. It may be better than some other folks.

Haden Keen: [00:04:40] Uh, I was really good at, um. I did a, uh, JROTC. Oh, okay. Uh, for four years in high school and that kind of. Built the courage I have. I’ll bet. And, um. So one day, uh, my colonel, um, decided to. He was just like, I’m gonna form up a rifle team. So, uh, we shot, uh, CO2 cartridge. Oh, not not.

Stone Payton: [00:05:10] Flipping the rifle. Shooting. No. Shooting the rifle. Okay. Yeah. So you’re a good shot.

Haden Keen: [00:05:14] I, I did, um, all right. Am, uh, I out shot my colonel? Um, and he’s been in Desert Storm. Uh.

Stone Payton: [00:05:24] Oh, my God, he drove. You don’t beat the customer at golf, Haden. You’re not supposed to shoot the colonel.

Haden Keen: [00:05:29] I’m not supposed to shoot the colonel. Right. But it was good, though, because he was like, I have seen. He’s like, I used to be a tank driver. I used to drive the M1 Abrams tanks, the big the big boys. And I was the gunner. So, uh, and he’s like, the amount of years that I’ve done this, uh, rifle team, I have never been out shot. Wow. Until today.

Stone Payton: [00:05:56] What a confidence builder.

Haden Keen: [00:05:57] I was just like, oh my God. She’s like, yeah, I want to I want to, um, recruit you. And I was like. And so I was like, okay, so but during that process of me getting recruited, um, I had a, uh. What would you call it? Stigmatism. Yeah, I had a disease called keratoconus. And for those of you who don’t know what that is, it’s a. Retinal disease, its attacks, the vision in your retina.

Stone Payton: [00:06:29] Not good for a rifle guy.

Haden Keen: [00:06:31] Not good for a rifle guy. Um, so unfortunately, I didn’t. I’ve been dealing with that. Um, so because of it, it was during my process of getting recruited for the Army, um, I couldn’t I wasn’t eligible, I even if I did, uh, get eligible, I knew I was going to get a medical discharge anyway, because. Right, right. I have autism and the probably the psych training, or I would have been flagged for something, so it just wouldn’t have been a good fit.

Stone Payton: [00:07:08] So do you feel like those experiences, some of them clearly very negative though, may have had a little bit of a positive lining to them. And the reason I’m asking is it occurs to me you must be an incredibly resilient person at this, at this point in your life, someone who can come back from adversity and, you know, whatever it is, I can, you know, if you get a minor wreck on a on the way home, I can bounce back from this or whatever.

Haden Keen: [00:07:35] I’ve been in two wrecks.

Stone Payton: [00:07:36] Oh, okay. I just struck a chord. No, no, but some people that would just I mean, it would just crush them, you know, like. Yeah, or so, but it sounds. Is that accurate? Then you you’re resilient.

Haden Keen: [00:07:48] It has um, when I haven’t been resilient until I haven’t been really resilient until, um. I think it was. Before the first gala. I spoke about that.

Stone Payton: [00:08:07] The first gala for the Circle of Friends thing. And we’re going to talk. Yeah, we’re going to.

Haden Keen: [00:08:11] Talk about Circle of Friends in a little bit. Uh, but but the.

Stone Payton: [00:08:14] First gala was a was a turning point for you.

Haden Keen: [00:08:18] The gala wasn’t just I’ll. I’ll jump into this story. Yeah, yeah. So, uh, it was what, 2022. Mhm. Of last year. Um, I have been for a while now I have been dealing with suicidal depression.

Stone Payton: [00:08:38] Okay.

Haden Keen: [00:08:38] And it’s been because of me being picked on through elementary middle and high. Yeah. Until my again my senior year in high school. And then even after that, um, I’ve, um, just been just people have been picking on my autism. It’s just like you’re different. You’re you’re this you can’t do this. It’s like, well, actually I can it would take me some time. And just people weren’t like that back then. They didn’t really understand it. And so they shunned me. The the whole community is shunned kind of. It’s just like. Anyway, um. So yeah, for a while I’ve been dealing with suicidal depression. Uh, to the point where. I’ve attempted to kill myself like three times. I’ve tried to take my life. Uh, you can name it. Um.

Stone Payton: [00:09:38] And do you feel like you’re surely not the only person know had those feelings for this reason? Yeah. So that is then a challenge in the autistic. It is community. It is. Wow. I guess I did not realize that it is.

Haden Keen: [00:09:53] Um, and I personally want to shout out to if you are ever going through something. Don’t ever be afraid to ask. Um, I know people nowadays think like they want to be tough, and, uh. You know, not. Um. Speak out. Uh, but seriously, speak out. Like there nowadays there are people willing to help you. There’s a hotline. There’s a suicide hotline. Uh, get that number. Um, so what was.

Stone Payton: [00:10:26] The catalyst for you? Because you mentioned the gala. Was it getting ready for the gala? Was it something that happened at the gala?

Haden Keen: [00:10:31] It was before the gala, or actually, it was after it. Um, because I. Before the gala I was in Florida. I was in a whole nother state dealing with my mental depression. Um, uh, suicidal depression. I was in like the perfect place. I was in Delray Beach in Florida. That sounds awful. I know right? Um, but they’re they did what was called, um, they did an operation or not an operation. They did a. Test theory that the FDA approved in Florida. It was called brain mapping. Okay. It was called brain mapping. And so what they did. What they did was they hooked electrodes to my brain. Right. And it I felt no shock. It wasn’t like shock therapy. Um, but it was just you’re just watching actual television or you, they say, like, watch a Netflix show and they on the screen, it shows your brain. Being remapped like all the.

Stone Payton: [00:11:41] Based on the input, based.

Haden Keen: [00:11:43] On the input of the show you’re watching. Wow. They remap your brain. And, uh, they said I was down there for three months during doing this treatment. And, uh, and.

Stone Payton: [00:11:55] So in this mapping and you may not know all this detail, but if you and I sat down and we both watched a Netflix that’s in a genre we both like, right. And would would our maps look similar? Very different. They would certainly they both respond to the stimuli, right? Yeah, they.

Haden Keen: [00:12:11] Respond to the stimuli.

Stone Payton: [00:12:12] Of course. I’m assuming I don’t have autism. I don’t know, we may find out that I do by the end of the show. Yeah. Go ahead.

Haden Keen: [00:12:18] But yeah, they did. They showed me on this computer screen of my brain and how it was active. And they were like, you see this firing neuron right here? I’m like, yeah, they’re like, that’s your active stimuli. And while you’re watching the TV, it’s going crazy, huh? And they’re like, what do you have? I said, well, I have autism. And they saw one of them was a nurse, a medical professional or a CRN. And she’s like, what’s this like indentation in your brain right here? They saw it on the screen and I’m like, that’s my autism. And they’re like, really? I’m like, yeah. And they’re like, I never knew. I’m like, physically, you would think that I don’t have autism. But if you look at my brain, it’s there.

Stone Payton: [00:13:07] Okay, so you got some education. You were informed you had an experience with people that were trying to help you get a handle on things. So that was a part of the this, uh, this switch in mindset. Yeah, it maybe it’s not fair to represent it as a switch. It occurs to me it was a switch.

Haden Keen: [00:13:23] You can say that. Yeah, it was a switch in my brain. And it didn’t really get affected until I was. It really didn’t. I really didn’t see the concept of it working until the last. The the day after the first gala we had, because I was there physically, right? But mentally I was not there mentally. My mind was still in Florida during this treatment. And so here comes the this goes into the story I’m sitting at my at. Hartsfield-jackson International Airport. Waiting on my flight to go back to Florida to finish up my treatment because I wasn’t done yet. I still had three more months to go. It was a total of six month process. So I’m so as I’m sitting in that airport at my gate waiting for to go back to Florida, it gets delayed. So I’m like, you know, nothing of it. Okay, ten minute delay. Okay. Another ten minutes goes by, gets delayed again. This happened a total of seven times stone seven.

Stone Payton: [00:14:35] Like people that would drive me nuts. Oh my God. Yeah, I’m a pretty happy go lucky resilient guy. Yeah. So did it set you on edge or did you.

Haden Keen: [00:14:43] It did. It did set me on edge. I’m like, God, I call my mom. And I said, I, I’m on the phone with her and I say, mom, my flight has been delayed seven times and at this time it’s about 7:00 at night, right? Right. My flight was supposed to leave at three, so I’m just like, there is no way I am staying at this airport overnight just to catch this flight. Yeah. And she’s like, well, just wait one more. Just, you know, I’m I’m working. I can’t drive to the airport to come get you, you know? Can you wait a little bit? I said, sure, I guess at this time I’m already pissed. Like I’m just gonna.

Stone Payton: [00:15:28] Well, seven delays would equal seven Bourbons for me, so they wouldn’t have let me on the plane. Yeah, yeah.

Haden Keen: [00:15:34] Um, but yeah. So I’m at this seventh time. Uh oh. Um, I said to her, um, I said, mom, I think it’s a sign from God saying that I’m not getting on this flight. And I said, and at that moment I had every I’m going to be honest with you. I don’t know if you’re a Christian person. I don’t know your religion. But anyway, whatever it is, I accept. But I’m just going to tell you what I experienced. I experienced the voice of God at that airport. Wow. And, um, or the voice of Jesus. Actually, he came and spoke to me and it all got quiet around me. I couldn’t hear nothing. And it was just like him and I having a conversation. Um, and, um, he was just like, what are you doing? I said, what do you mean, I’m doing? What do you think I’m doing? I’m going to Florida to finish my treatment. He’s like, you don’t need it. I said what? He’s like, you don’t need it. Granted to you. I got taken aback and he’s like, look, you don’t need it, Haden. You have a community around you. You went to an. A massive organization that your parents did for you. Mhm. Granted, you didn’t know that aspect of it. You didn’t know the general girth of it. But I’m giving you. Like. I’m giving you the gift of sight. And not through your eyes, but through my eyes. And I’m going to give you. Um, a gift. And I said, is it sight because I need it? And he’s like, yes, but also it’s going to be the gift of voice. I said, Why? I can speak pretty fine. He’s like, not through your eyes. I’m going to give you the voice to speak through mine. And. Then I it everything stopped. He left or everything stopped. And he’s like, now go home. I’m like, okay. So, uh.

Stone Payton: [00:17:44] And so you call mom. Look, mom, I’ve talked to Jesus, and you need to knock off work early and come get me. Uh, me and Jesus got this whole other plan. Oh, yeah, but no, you’ve got to at this point, you’ve got a new sense of purpose. Yes, yes, yes. Boy, what a powerful yes antidote purpose is to a lot of these things we’re talking about, right? Yes.

Haden Keen: [00:18:04] And he gave me the courage to speak out on this. He gave me the courage to, uh. He gave me the love to have for people. He gave me the love that I have for people he gave me. My mom and my dad who I’m just overwhelmed with joy with. So are.

Stone Payton: [00:18:24] You. You’re really you’re really trying to live into this, and you are trying to be more outspoken. You’re trying to support other people with autism. You’re talking more about it. You’re not ducking it. You’re not know as much. Woe is me. That guy’s looking at me funny because I have autism. You’re no a lot less of that, right?

Haden Keen: [00:18:39] Because of because of that. Because of that encounter, I have overcome my suicidal ideations. Uh, to this day, I have had no thoughts of suicide, no thoughts of harming myself or others. And I am completely. Changed.

Stone Payton: [00:19:00] That is fantastic, man. What a testimony.

Haden Keen: [00:19:03] Because of their their program, their brain mapping, I have.

Stone Payton: [00:19:08] Right, right.

Haden Keen: [00:19:08] And it was sitting at that airport, I had that realization to come on, be who I am today.

Stone Payton: [00:19:15] That’s a great endorsement. We’ll send them a bill. Yeah. Uh, all right, so let’s.

Haden Keen: [00:19:21] Dive into Florida Recovery group, Florida.

Stone Payton: [00:19:23] Recovery group, Florida.

Haden Keen: [00:19:24] Recovery group in Delray Beach or in Boca Raton, Florida, or no, in Delray Beach, Florida. Yeah, they they’ve helped me out. Um, I want to go back and. Seriously. Just thank them all for helping me.

Stone Payton: [00:19:40] Absolutely. All right. So let’s talk more about we. You touched on the gala, but let’s talk a little bit about Circle of Friends. I know it’s had a tremendous impact on your life.

Haden Keen: [00:19:49] Circle of friends man. Let’s let’s dive into that. Uh, circle of friends is an organization for young adults with intellectual disabilities. Um. Uh, in layman’s terms, intellectual disabilities are is basically young adults with special needs such as autism, cerebral palsy, uh, nonverbal autism. I don’t really know that technical terms, but.

Stone Payton: [00:20:14] And these folks, in my experience and help me through this, may or may not have, um, like a lower IQ than other segments of the population. In fact, they may have a standard or above standard IQ, but they may have other challenges in expressing their thoughts. Or is that accurate? Okay.

Haden Keen: [00:20:33] Yeah. That’s accurate. Okay. Um. Hold on.

Stone Payton: [00:20:36] All right. We’re sourcing our.

Haden Keen: [00:20:38] Yeah. We’re sourcing everything.

Stone Payton: [00:20:39] Do you have your personal chat GPT over. Yeah.

Haden Keen: [00:20:43] Chat GPT.

Stone Payton: [00:20:44] That’s fantastic. Yeah. No. Go on. Yes.

Haden Keen: [00:20:47] Um, okay. It’s for, um, kids with intellectual disabilities and development such as cerebral palsy. Um. Down. Thank you. Down syndrome. Uh, and all that. It’s a place where they can be in the workforce. Um, uh, learn, uh, you know the job, right? The classic 9 to 5 or whatever. Your hours are, right. And get paid actual money. Like what your parents do all the time, right?

Stone Payton: [00:21:24] Right.

Haden Keen: [00:21:24] And, um, it’s a. You know, it’s a coffee shop. We we built a coffee shop. Um, so you’ll actually be in a. Uh, business system. It’s called square. And you will get a paycheck, like actual money. And you can actually put that in your bank account and save and. Be able to spend and do all that. All because of circle of friends.

Stone Payton: [00:21:53] And there again, one of the gifts. And there are many, I suspect, in becoming a part of that is you’re helping these folks gain that sense of purpose. Exactly. Yes.

Haden Keen: [00:22:06] Because like I said, people with autism can do every can do basically. Yet people with autism basically can do what you and I can. It would just take them a little bit. Some people do it in threes like I’ve, I, I’m not going to lie I, I will be honest. I was talking to a friend on another app uh, earlier today about autism and he’s like. Hey, I do things in threes. I said, well, that’s cool because, um, you know, it’s just like. And I’m like, how do you know that you have autism? He’s self-diagnosed himself. Okay. I’m just like, geez, mostly you have to have a doctor for that. But no, he did it himself. He researched what it was like. Uh, there’s a list, uh, an FDA approved list of what classifies as autism. And he looked it all up and he diagnosed himself. He’s like, dude, I keep closing the door three times. I said, well, there you go, that’s autism. And he’s like, how is that autism? I’m like, because you’re doing it in the Chronicle system of three, right? And then once you’re done with three, you can continue on with what you’re doing. Yeah. And he’s just like, wow, I never really thought of that. I’m like, yeah.

Stone Payton: [00:23:27] So when you’re at Circle of Friends, you’ve mentioned a couple of times, and not that I would know, but I suspect that you’re accurate. You’ve characterized yourself as high functioning. Yes. And that suggests to me that you are in you’re around folks that aren’t as highly functioning. It sounds like you’ve taken on some responsibility for supporting them, celebrating them, helping them feel better about themselves, helping. That’s got to that’s got to feel good, man.

Haden Keen: [00:23:53] My gosh. Now before before I was just like, okay, I’m around a bunch of people, you know. Mhm. And but I got to meet them and talk with them and just be like. You’re freaking awesome. Like, I have this great friend at the coffee shop. Uh, if you guys are in Woodstock, shout out to our coffee shop. Um, at the circuit. Uh, come in there Monday through Friday, 8 to 1.

Stone Payton: [00:24:27] Um, at least a third of my coffee budget is dedicated to that. And, uh, and they take the credit card. So actually, it’s not coming out of my budget. It’s Holly’s credit card. And I’m very generous with that. You know, I like the two people behind me. I don’t I buy them a cup of coffee. Yeah.

Haden Keen: [00:24:42] Yeah. And if I’m working, I’ll just give you a free cup. Hey. Sorry, mom. I have the owner in here. We have the owner, right, right. She’s just like, oh my God, just shut up. It’s funny. All right.

Stone Payton: [00:24:57] So let’s do let’s talk a little. You’ve touched on your journey in general. What is a day in the life of of Haden like like what are some activities in which you might engage?

Haden Keen: [00:25:08] Uh, I’m a gamer. Uh, I like to play video games. Uh, I used to be really good at it until I’ve, you know, grew up and body started. My body started saying, yeah, um, I have, uh, really? Yeah, I have Game keeper thumbs, um, because of it. Uh, well, technically it’s because I didn’t stop, suck up my thumb until I was 18.

Stone Payton: [00:25:33] And that was being a gamer. Was that a challenge, though, or was that something that came easy? That too was a challenge.

Haden Keen: [00:25:39] Because I have, um. And not only do I have autism, I have ADHD. So ADHD is like giving somebody and giving somebody an energy drink. It’s it’s basically the classic cartoon character, Speedy Gonzalez. He never just stops. He just constantly goes.

Stone Payton: [00:26:00] And some people with autism may, uh, display other characteristics, but they may not be ADHD or they may be very withdrawn. Yes. And not.

Haden Keen: [00:26:10] Some. Okay. Yeah. Some with autism, they can be like. There’s other aspects like I have. I know a friend who’s autistic, but he’s very highly OCD. Like you can give him a box of crayons and mix it all up and he will put those he’s not going to he’s not going to walk away for murder.

Stone Payton: [00:26:30] All right. So back to a day in the life of Haden. What would you do on a typical Tuesday, Thursday or whatever?

Haden Keen: [00:26:36] Uh, Tuesday, um, you would possibly find me sleeping, okay? Because, uh, Tuesday, sleeping in.

Stone Payton: [00:26:44] You don’t have to be at the coffee shop.

Haden Keen: [00:26:46] No, I have to be at the coffee shop. Oh, okay. At 745 and open it. Right. And you got you morning people like.

Stone Payton: [00:26:55] Well, Thursday morning, I know, you know, that’s that’s.

Haden Keen: [00:26:58] Thursday morning is like 10:00, 10 a.m. like sun’s shining and birds are chirping, but you.

Stone Payton: [00:27:04] Make Kyle run the register on Thursday morning.

Haden Keen: [00:27:06] Oh yeah. Oh yeah.

Stone Payton: [00:27:08] He’s always early on.

Haden Keen: [00:27:09] Thursday for.

Stone Payton: [00:27:09] Kyle.

Haden Keen: [00:27:10] You’re after Kyle after Kyle and Stephen. Okay. Uh, Kyle and Stephen are two, uh, employees at our coffee shop. Just fun, fun people to be around. Yeah. You got to go see them there. Uh, at Thursday from, I don’t know, their schedule, but Thursday mornings.

Stone Payton: [00:27:27] Yeah. Come to young professionals at Woodstock House. Yeah, and order some coffee. All right. So so you might go to Circle of Friends. What are some other things that you do? And I guess I’m also looking for a little insight on how your day may go differently than mine. I’m kind of semi-retired, and I do a lot of what I want to do, but I’m active.

Haden Keen: [00:27:45] I try to be very active in the community. Um, okay. Circle of friends. We have a social. We have a social group. Mhm. Uh, so it’s the first Thursday of every Thursday or the first Thursday of every month. We do a big social event. Oh, wow. Whether it’s, uh, playing board games or, uh, tossing cornhole, playing cornhole. Um, so, uh, we have a cooking class, uh, for. Yeah. Bowling.

Stone Payton: [00:28:17] Have you recently been to a cooking class?

Haden Keen: [00:28:19] I have, I’ve been to two of them, actually. We’re on our third season, uh, this year, uh, season three of young adult cooking class. What’d you cook? Uh, we’ve cooked, uh, meatloaf? Yeah, I made meatloaf for the first time. Um, we did pinwheels. Uh. We’ve done. Uh, desserts. We’ve done parfaits. We’ve done pizza. We did. We just finished, actually, last Thursday. We just had, uh, an Italian, a Italian baker, Italian chef. Come. Oh, baby. Yeah, come. And we made personal pan pizza or personal pan pizzas and. Oh, my gosh, Stone, you should have been there. They were so, so good.

Stone Payton: [00:29:08] Well, I would like very much to be there, but you know where this is heading. I’m glad you’ve had a positive experience with that. But well, mom’s going to say, look, you know how to cook. Yeah, yeah. And you don’t need me.

Haden Keen: [00:29:18] Of course.

Stone Payton: [00:29:19] Yeah. You make dinner tonight?

Haden Keen: [00:29:21] Uh, yeah, um, I do, I make dinner for myself and. Okay, I live by myself. Uh, unfortunately, I don’t live with my parents anymore. I moved, I.

Stone Payton: [00:29:31] Did not realize that, but there’s another, uh, set of challenges and opportunities for people depending on where they are on the spectrum. Is that the right is that spectrum? Yeah.

Haden Keen: [00:29:43] On the spectrum.

Stone Payton: [00:29:43] So yeah, that too. That’s a whole nother set of things to be thinking about and trying to aspire toward. If it’s practical. Yeah. To, to be able to, to live on.

Haden Keen: [00:29:54] That’s, that’s one of our uh, strands honestly, is to do a. Is to have community development. Um, for people like you, for people like me, for people like my mom or whoever, it’s. We want to be an intergenerational community. Um, that way, um, and it doesn’t have to be people with autism or special needs. Uh, it could just be regular human beings. Um, that’s basically what we are. Um, we’re not different people, right? Um, because I’m going to get historic on you. Um, because in the constitution of it, honestly, in the Declaration of Independence, it says we the people, not. You know we the non. Yeah we the non alienated people know it says we the people including people with special needs and including with people with disabilities. Right. They classify as people too. Mhm. And so. I have, we have that aspect is like people with disabilities or people with autism are people too, so why not? Put them or not really put them, why not integrate them into communities where there are people who don’t have disabilities? And see, I.

Stone Payton: [00:31:23] Think that’s a fascinating idea because as I’m not quite there yet, maybe, but but my folks are getting closer and closer. As people age, their world gets a lot smaller, right? Like, how great would it be if my mom and dad were living in proximity to a group of people that had some some of these special needs because they believe me, they have special needs and I’m sure I have special needs, but you probably do. I you know what? The more we’re talking about this, we probably all have special needs. Yeah. Uh, just maybe some of yours are more visible in the traditional society, but this. But isn’t that. That is part of the people who.

Haden Keen: [00:32:02] Load dishwashers, I swear to God, have OCD issues. Yeah. Dishwasher people. I don’t know how you guys properly load a dishwasher. I just throw my dishes in there. All right, well.

Stone Payton: [00:32:17] We kind of brushed over it, and you mentioned it as a strand. But isn’t this part of the grand plan is to create a community like you’re describing? We have.

Haden Keen: [00:32:26] Three strands. Actually, we have one that is uh, encouragement. Mhm. Uh, we have uh, social opportunities, which is our big events. Right, right. Our gala is more uh, the gala is more of our big fundraiser. Right. Um, but we have, um, every Friday. Every Friday we have what’s called cards with friends.

Stone Payton: [00:32:52] Okay, I stumbled onto this. I had a meeting with one of our main Street warriors. You know, you heard me talk about our community partner program at the circuit. And a lot of the people I recognize, some of them I didn’t because they may not actually work in the coffee shop where there was some playing. Uno. There were some. Yeah. Okay. Yeah. That was on a Friday. Yeah.

Haden Keen: [00:33:09] It’s it’s our game day. Sweet. Uh, and stones not lying. We’ve had we have three giant white tables filled with, uh, young adults with disabilities playing a simple game of uno. Uh huh. And it’s awesome. It is literally awesome to see. And that’s why, I mean, I don’t well, I participate sometimes, but most of the time I’m just like talking to the people around me, like, yeah, this is what we do every Friday. So if, you.

Stone Payton: [00:33:39] Know, that’s where you pulled me aside, said, hey, you know, we we ought to do an episode.

Haden Keen: [00:33:43] Yeah, we got to do an episode.

Stone Payton: [00:33:44] Just I’ll let the cat out of the bag to me and Haden. We got some designs on, uh, on actually, uh, separate show that may involve some more consistent programing around this and related topics. Yeah.

Haden Keen: [00:33:57] So if you guys want to hear it, let’s don’t know. Spoiler alert. Yeah. Spoiler alert. But, uh, we have social opportunities like the gay like the we call it um, cards with friends on Friday. Mhm. Um, but I might actually change that to being like uno madness or something because it’s crazy or Haden wins. No, I don’t play. That’s why I don’t play because I win. Um, but we also have supportive employment, which is the coffee shop. Um, uh, we’re building another one in Hickory Flat.

Stone Payton: [00:34:30] I cannot wait. I know you guys have been working on this. How far out are we, you think?

Haden Keen: [00:34:34] Oh, we are. End of May. But if you want like numbers, percentages, we’re about maybe 75% of the way down. And, uh, we’re having a big work day on the 25th of April. So if you guys are listening and you guys are sitting at home thinking of what.

Stone Payton: [00:34:54] To do when you said works, I’m busy at work.

Haden Keen: [00:34:58] But for those of you who don’t in spirit. Yeah, there we go. Well, we’ll we’ll bring you in. We’ll do we’ll probably do a radio session at the location.

Stone Payton: [00:35:08] You know what? That actually is a great idea. We should do Radio day at one or both locations. That would be fun. That would be cool. All right. Put that in the hopper. We’re going to do. All right. So you got the you’ve got all these social opportunities. You’ve got supportive employment.

Haden Keen: [00:35:21] Support social opportunities tons supportive employment. And then we also have we’re trying to develop a community. We’re trying to find land whether in Hickory Flat we kind of hope we kind of want hickory flat because that’s really where it blossomed. That’s really where it started. Right? That’s kind of like our ground zero. Um, um, or we’re looking in Woodstock, where the circuit is, um, you know, the new development around in downtown Woodstock. It’s getting crazy. Um, and in this.

Stone Payton: [00:35:53] Development, would it kind of look and feel like we were talking about, uh, yes. There may be some autistic people, people with intellectual.

Haden Keen: [00:36:01] But it won’t be.

Stone Payton: [00:36:03] Exclusively.

Haden Keen: [00:36:04] It won’t be exclusive. There is a community in Roswell.

Stone Payton: [00:36:08] Right. We’re going to do what they do. But better, we’re.

Haden Keen: [00:36:10] Going to do what they do, but better. Yeah.

Stone Payton: [00:36:12] There you go. We are.

Haden Keen: [00:36:13] Um, we’re not going to. It’s not going to be apartment kind of outlook. It’s going to be more individual community housing. Right. Um, and uh, the community will be open to the public.

Stone Payton: [00:36:27] What a neat.

Haden Keen: [00:36:28] Idea. It’s going to be inclusive, intergenerational for all you big turn people out there. Uh, my mom is over here in the studio. She’s just texting me over her phone of the notes right now. It’s pretty comical. I wish you could see this. It’s pretty funny, but, yeah, it’s, uh, intergenerational. So that means people like you or me or my mom, whoever, um, can be in that organization with us. I love it. And the thing is, the very funny thing about people with autism is, um, some are very quiet, um, and some are very open. Uh, they just want a friend. Um, well, I’m.

Stone Payton: [00:37:13] Glad you’re going there, because what I’d like to do, you know, this is my show. Let’s talk about me for a minute. Yeah. Let’s go. No, as a as a layperson with some appreciation for and some some genuine desire to serve this constituency, this group of people. Um, I but I have questions, right? Like, okay, somehow, some way, I know the guy over there or the lady over here is autistic. What would you want me to know in general about autism or autistic people? And are there any like solid pro tips like do this, don’t do that or patience.

Haden Keen: [00:37:51] Patience. Patience is key. All right. Um, you have people who stutter and who get very excited very easily. So, um, my piece of advice for people who want to know how to deal with somebody with autism is patience. Just give it time. Like, everyone’s so like, rush rush rush rush rush, like on the on the go. Um. That’s okay. Like, I’m not saying that’s a bad thing, but just patience when you’re trying to talk to somebody who has autism. Tell them it’s okay. You’re in a safe space because here at the studio, I mean, I know now I’m in a safe space, but before I was very nervous, like, I came on the show. I said, I’m not going to lie to you guys. I’m like, Tom cruise first in first in that f f 14 Tomcat, you know, in Top Gun like that thing can book. But now I’m just relaxed. I’m calm, I’m chilled. Because I know I’m in a safe space and all. It was because of patience, you know? We could have had this done in like 20 minutes. But no, we just we’re just sitting here relaxing, chilling, talking. That’s all. That’s that’s basically what autism is all about. Just sit down, have a conversation with somebody and open your mind. Really. Don’t be like all questionI just let it flow. Like they’ll talk to you. They want to talk to you. We want to talk to you. We want to. Be informed. So patience, that’s one thing. And then let them know that they’re safe. To be around you.

Stone Payton: [00:39:37] Back to earlier parts of the conversation. Some of these folks have lived through some external pressures, like you talked about. Maybe they’ve been bullied, maybe they’ve felt bad about themselves. Maybe they’ve been in states of depression and recognize there’s a story behind all these people that goes perhaps, well, maybe adjacent to but well beyond just the fact that they have this right challenge. Right?

Haden Keen: [00:40:01] Right, right. Yeah. Um, you spoke about trauma. Um, um, I have, you know, I suffered with suicidal depression. Uh, there are people who go through, um, PTSD, childhood trauma, um, and, uh, you know, just even talking to somebody who’s been, uh. Say like abuse since they were a child. I’m going to go down this route. Um, they want someone who is very kind, very loving and very understanding, and they want them to know that. You need to tell them that. Like if you want to talk to them, be like, hey, you’re in a safe place. It’s okay. I am not going to judge you. I’m not going to discriminate you. I’m going to hear and I’m going to listen. And so tell me your story. And that’s what brought me here today. Honestly, I, I me being the social butterfly I am, um, my mom can tell me. It’s like he didn’t talk. He didn’t use to talk until he was like ten. Now he just doesn’t shut up. Five? Yeah. It’s like he didn’t used to talk until he was five. Now he never shuts up like that’s true. I don’t know when to start talking, but because of that, I. I use it to my advantage. I’ll be like. You know, I’ve always had no problem talking to people. I could go up to a random stranger and have a ten minute conversation with them.

Stone Payton: [00:41:36] Well, you have started to use it to your advantage, but you also have some real designs on using it to other people’s advantage. You’ve shared with me, and if it’s okay with you, I’ll. I’ll share with our listening audience. You have some real desire to continue to give, uh, this group of people a voice. Yes. And to comfort them and give them a safe space to share their stories. So we we’ve already mentioned we’re talking about possibly a radio show concept really dedicated to this set of topics. But you also mentioned, uh, maybe wanting to be on the on the speaking circuit. You would like to go out to groups. Want to go.

Haden Keen: [00:42:17] Out? Yeah. Um, I will be honest with you, uh, Stone, I have been, uh, trying to honestly get what’s called a Ted, a Ted talk. It’s now a Ted x. I think it is. Um, because every time I see it, it’s like Ted. And.

Stone Payton: [00:42:32] Yeah, they stole that from us. Business RadioX Ted.

Haden Keen: [00:42:35] Business RadioX with the big giant X. Um, but, yeah, I’ve been wanting to do Ted talks. Um, okay.

Stone Payton: [00:42:42] So it’s an unfair question, but I’m going to ask it anyway because I think you’re up for it. If you had to do a Ted talk tomorrow, that’s not how the process works. I’m a little bit familiar with it, but if you had to do a Ted talk tomorrow, uh, that I believe, uh, what? What are a couple of topics that you might want to make sure you cover? Uh, in that talk tomorrow morning.

Haden Keen: [00:43:01] I definitely want to cover autism and just be like, look, guys, you’re not alone. Like, I have autism, and I’m 31 years old. You know, my life, um, I was I was born in a country called Romania, in Bucharest, Romania. I did not.

Stone Payton: [00:43:19] Realize.

Haden Keen: [00:43:20] That I am adopted. Um, I came over here on, uh, not by boat, by most people. Um, I came here by plane. Um, uh, I was two years old when I got adopted here. Didn’t know anything. Not even a lick of English. And now look at me. Now I’m just talking on the radio. Um, I didn’t know who my parents were. Um, my adopted parents. My mom was sitting with me in the studio right now. Uh. I didn’t know her, so I bit her. Um, yeah. I’m going to be playing honest with you. Got off.

Stone Payton: [00:43:59] On the wrong foot there.

Haden Keen: [00:43:59] Buddy. Yeah. Um, and then for for all of that, like, just. You know, all of that. I mean, I was just a nightmare to take around. I, my mom can basically classify it as I was the Tasmanian devil. Like, I was nice, but, uh. You know, I was just. Havoc everywhere I go.

Stone Payton: [00:44:27] I started so you would tell this group about that. You’d give them your backstory all the way back to to day one Romania, as much as you can recreate for them, and you would share that with them. But but why? Why, what is it you’re wanting them to walk away from that, to.

Haden Keen: [00:44:42] Know that, to know that even you, even if you have autism and even if you have a disability, no matter what it is, you can overcome it. Or if not overcome it, you can learn to live with it. And that’s what I think a lot of people don’t understand. Yeah, is. Living with your disability. Most people are discriminated because of it.

Stone Payton: [00:45:07] Mhm.

Haden Keen: [00:45:08] But look at look at people in history. Look at Albert Einstein. He had autism. Did he really. He did. And he created one of the most deadliest weapons of all the atom bomb.

Stone Payton: [00:45:21] He wasn’t great with the hair.

Haden Keen: [00:45:22] He wasn’t great with the hair. Right? No, I think he stuck a little too many forks in electricity outlets.

Stone Payton: [00:45:27] I did not realize.

Haden Keen: [00:45:28] He was a child, but. Yeah. Look at, um. Uh, who else but.

Stone Payton: [00:45:34] You know, 50 years from now, somebody is going to be on a holographic version of this show, and they’re going to say Haden Keene was autistic. You’d never know it. But that guy that did all those Ted talks, Haden Keene, was autistic. They’re going to say the same thing. Yeah.

Haden Keen: [00:45:47] Um, and then you look at, um, just. Um, even, uh. Even people, even Hollywood stars who have disabilities. You look at, um. Uh, who’s a good example? Adam Sandler. He has bipolar. And he’s the funniest guy you will ever see.

Stone Payton: [00:46:10] Um, no. He’s built a tremendous, tremendous career. The talk you just described, and particularly if you could figure out how it begins and lands on that thought of living with it and maybe even more than living with it, leveraging it to serve other people.

Haden Keen: [00:46:26] Understanding it to. Okay, for me, it’s been a really hard, hard, um. And I’m just embracing it really. Just be like, okay, not not giving it a just a blow off a shirt, a blow off the shoulder. It’s a burden to live with autism. And I’m not saying that in a bad way. I’m not saying people with autism are this, that, that left, right and center. No. Learn to live with your autism or learn to live with your disability. I have tons of people. There’s a girl named Zoe. She’s bound to a wheelchair. But you look at her, she is the brightest uppity thing we were. We had a basketball event. Um, you know, some people can’t play basketball. Okay. Zoe is. I think. I think 100% disabled. She can’t speak. She. I don’t know about eating, but she can’t speak. She is completely bound to a wheelchair. She has 100% cerebral palsy. But when you see her, she has the brightest smile and she loves it. Why? Because she’s in a safe community like circle of friends. And we don’t discriminate. We don’t be like, oh no, you have this. No, you have this.

Stone Payton: [00:47:51] No, no. Or you don’t have enough of this, or.

Haden Keen: [00:47:53] You don’t have enough of this. You can’t shoot a basketball. Really? No. We accommodate for you. And that’s one thing that I think a lot of people don’t do is they don’t accommodate to people with different.

Stone Payton: [00:48:06] Well, I’m excited for your future, man. I see you speaking. I see you writing. I see you using all kinds of platforms to to to help people. Yeah, just.

Haden Keen: [00:48:18] Honestly, um, it’s it’s the little things that are the. It’s the little drops in the ocean that, uh, start. The wave. It’s not you. It’s. It’s just. Well, it is you. But I think if people. Really. Tune in on their aspects and enjoy. What? Pretty much God gave them, you’re going to live a better life. And I want to jump on this too, like the classic 9 to 5. You know, everybody wants that 9 to 5 job. Everybody wants that job.

Stone Payton: [00:48:59] Well not everybody.

Haden Keen: [00:48:59] Well, not everybody. But there are some people, but there are some people who are not happy, who are not satisfied with what they have. They want more. Yeah. They think, oh, I’m not you know, I have, you know, a car from like 2004. It still takes me to A and B, but I want that Lamborghini. Right. It’s like, yeah, we all want that Lamborghini. We all want to be that person. But learn to be humble with what you have, with what you have in your life. So far. Most people want bigger houses. Most people want. If you guys discriminate me, okay? Most people say they want a better wife. They want a better life. Why not just be humble with what you got? You have a house. You have a job you’re providing. Whether it’s for you, your partner or your family. Why do you want more?

Stone Payton: [00:49:55] I think you’re going to be a marvelous speaker. And I think you’re going to reach not only people that are experiencing the challenges that you’re directly relating to them, but I think people who don’t have those challenges are going to be, uh, more appreciative of what they do have and more inspired to work through whatever their bag of hammers is. You know, I think it was Michael J. Fox who said, everybody’s got their own bag of hammers. Yep. That they’re that they’re toting around.

Haden Keen: [00:50:20] Uh, a good, um, good example is, um, I live on my own. I don’t live with my parents no more.

Stone Payton: [00:50:29] Um, how clean is the place, Haden?

Haden Keen: [00:50:32] Uh, it it actually is pretty clean. Is it all right? Yes.

Stone Payton: [00:50:35] Again. What, are your OCD friends over there? Yeah.

Haden Keen: [00:50:37] No, it was just me.

Stone Payton: [00:50:39] There are advantages in in knowing people in the community.

Haden Keen: [00:50:41] Yes, yes. And knowing this community, you’d be like, hey, can you clean my house? I’ll pay you. I don’t want to clean it. But no.

Stone Payton: [00:50:48] You live on. You live on your own.

Haden Keen: [00:50:50] I live on my own. Mhm. Um, I live in Holly Springs. Uh, I have a. Uh, facilitator. I have a support person. Mhm. Um, who comes every, uh, Wednesday and, uh, takes me out in the community. Uh, I’m going to tell everybody I’m about to go bowling today. Like, sweet. I was, uh, I had a, a basketball injury. I tore a muscle in my leg so I couldn’t, you know, bowl as great.

Stone Payton: [00:51:22] Well, you got past that. Just like I got past my first.

Haden Keen: [00:51:25] My first time bowling in a long time. I bowled a 140. That in the bowling world, that’s pretty good. It’s not a 200 or 300, but it’s pretty good for a kid with autism at 31. Bowling 140. Let’s go. Um, and that gives me the drive. That gives me the power to do better. It’s like, okay, I bowl a 140. How about I bowl a 145? You know, let’s try to bowl 145. Right. And that’s well.

Stone Payton: [00:51:54] You touched on this a minute ago. It’s um, I think sometimes we, we hear conversations like this, and if anything, from wanting to do something for me personally to better my own situation or to try to help this group of people that were learning about, I think sometimes the initial reaction is, I’ve got to make this big grand gesture, but but you really don’t.

Haden Keen: [00:52:18] You really don’t. You could like people like nowadays. I think now there is more of a mood. There is more of a movement now, I think because of. You know. I mean, because of Covid. Now everybody. Is just trying to get like. I’m going to be honest with you, Stone. People are trying to get money like really fast. Mhm. And you have the government did the stimulus checks. Mhm. And I think people I personally believe um I’m on the fence with those honestly. I mean yes they were a good idea sending it out to people who really need it. Mhm. And then there were and then I think it was a bad thing because. You sent it out to everyone, and which was a good thing. You know, people used it wisely. And then there are people out there who used it not wisely. Like. You know, you get $1,400 to help with bills. Rent. Uh, groceries. And then there were people. It was all of it was just.

Stone Payton: [00:53:39] Are you suggesting some people didn’t spend that on. Yes. Groceries?

Haden Keen: [00:53:42] Yes. I’m suggesting because there are, there have.

Stone Payton: [00:53:46] But yeah, where I was headed with that with that comment is that you really don’t have to make this grand gesture in your own life. You know, just change up one little habit, you know, do one little thing. Or if you’re trying to serve somebody, you don’t need to write them this great big no check. We don’t slide by and have a conversation with some one, you know, back up a coffee.

Haden Keen: [00:54:05] Exactly. I have I have a friend, I have a friend. He is my best friend. And he told me one day he said, Haden, you want to know what the problem is with this world? I said, oh my God.

Stone Payton: [00:54:19] You said, no, I really don’t know.

Haden Keen: [00:54:20] No, I really don’t. But he’s like, no, no, no no no no, listen, listen, understand me? I’m like, okay. So I took a deep breath and I listened to him. He said, Haden, the biggest problem with this world is, is that nobody is willing to sit down and talk. They always want to get the next best thing. They always want to get the next big jump. Or everything.

Speaker4: [00:54:43] Yeah.

Stone Payton: [00:54:44] Well, that’s definitely something to think about there. Look at your.

Haden Keen: [00:54:47] Friends. I guarantee you, if I will. My mom’s tapping me here. She’s like, talk about your girlfriend. I’m like, I will, I’ll get there. Um, but the biggest thing is. Sit. Look at your friends list. Look on Facebook. I guarantee you, nowadays people have 1000 or 3.5 K followers on Facebook, right? Do you really know all of them?

Stone Payton: [00:55:16] I certainly know.

Haden Keen: [00:55:17] All of your friends know. I don’t. I think I have like 135 on my Facebook, and the reason why I’m not into the thousands or into the K’s is because I don’t want to. I have my I have my.

Stone Payton: [00:55:32] In real life and real genuine in real.

Haden Keen: [00:55:35] Life. I wish I had more friends, I do, but I’m happy. I’m humble. If I get friends, cool. All right. If I don’t, then okay.

Stone Payton: [00:55:44] Before we wrap, let’s talk about one last friend because I think mom wanted you to mention.

Haden Keen: [00:55:48] Oh, yeah, my my girlfriend. Speaking of friends, I have a girlfriend. Yeah. Her name is Lily. Okay. He is the most wonderful thing I have ever met in my life.

Stone Payton: [00:55:58] Oh, shout out to Lily.

Haden Keen: [00:55:59] Yes. Hi, honey. Um. She came to me when I was in my darkest and I said, look, I am not what you want right now. I am broken, I am hurt. I’ve been through in relationships where people have taken advantage of me. Most mostly it’s been money or. Um, when I do have the money and I do want to spend my time with you, it’s either I’ve been stood up on dates. Mhm. And all that.

Stone Payton: [00:56:34] And you had the presence of mind to tell her, look, yeah.

Haden Keen: [00:56:38] I had the present. Yeah. I said, look, this is not the right time for me. I don’t want a girlfriend. She’s like, I don’t want to be your girlfriend. I want you to be my boyfriend. I said, well, first of all, I’m not even boyfriend material. I haven’t even got my shit together. I’m still living with my mom. And she’s like, that’s okay. I want you for you. I don’t want you for what you can become. And I said. Can I, can I think about it? She’s like, yeah, you can think about it. Stone ice thought real hard for three days if I wanted to be in this relationship with her. And the thing that made me jump to her, like within the snap of a finger is because when I said, can I have three days to think about it during those three days, Stone, she she she texted me, she’s like, hey. Are you okay? Are you okay? I didn’t she knew that I was going through stuff, but she put it upon herself to say, hey, are you okay? I am with you through this step, through this journey you are going through, I am here.

Stone Payton: [00:57:48] That is fantastic. Hey, listen, we’re going to continue this conversation. Maybe, ah, maybe on the Haden Kean Show or whatever you decide to call it. But for right now, let’s leave our listeners with a way to get in touch with you or to learn more about Circle of Friends, whatever you think is appropriate, a website or whatever.

Haden Keen: [00:58:05] If you’re one of those people that if you’re a website person, um, I don’t have a website up for me at least. But I do have a Facebook. It’s, uh. Haden. That’s h a d e n. Uh, Kean. Um, Kean. Like the shoe brand. Kean. Um, I think those are Kean’s with the s, but. No. Is it? It is. Kean k e n. Yeah or circle of Friends inc.org. Fantastic. Or you can go onto Google and type in Circle of Friends. Um Cherokee County we’re there. Or if you want to get me directly and like, okay, maybe not. They’re all saying no, no, no, no in the booth, whatever. Um, if you want to find me, uh, find me on Facebook at Haden Keene. Uh, I have a what’s my profile? Oh, you’re.

Stone Payton: [00:59:07] Going to be so easy to find. Now you’re a rock star. You’ve been on the Business RadioX network, man, I know all I gotta do is Google you.

Haden Keen: [00:59:12] It’s, uh, me and a Kennesaw sweatshirt. Um, my cover picture is me and my girlfriend on the cover photo as soon as you pop it up. Uh, so, yeah, I hope to hear from you again.

Stone Payton: [00:59:25] Well, I got to tell you, man, it’s been a real pleasure having you in the studio today. We are going to continue the conversation. Thank you so much for sharing your story, your insight, your perspective. Uh, this has been great fun, man.

Haden Keen: [00:59:39] It all started with you. You were the one who said yes.

Stone Payton: [00:59:42] My pleasure.

Haden Keen: [00:59:43] But thank you. I want to from me personally. Thank you, Stone, for doing everything that you’ve done for Circle of Friends. Like you hosted our, uh. Uh, cornhole tournament. Like from me. I want to say thank you for hosting it, because people probably would never have heard of us if you didn’t talk about us on your radio station.

Stone Payton: [01:00:05] Well, you are welcome, sir. I’ve enjoyed every minute of it. All right, until next time. This is Stone Payton for our guest today, Haden keen by. And everyone here at the business Radio X family saying we’ll see you again on Cherokee Business Radio.

 

Tagged With: Circle of Friends

BRX Pro Tip: Try More and Succeed More

April 15, 2024 by angishields

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BRX Pro Tip: Try More and Succeed More
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BRX Pro Tip: Try More and Succeed More

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, today’s counsel, today’s topic, try more and succeed more.

Lee Kantor: [00:00:13] Yeah, I think trying things is so important in doing pretty much anything. The more things you try, the more likely it is that you will have success. It’s so funny if you look at musicians or comedians, musicians don’t only create hit songs. They have to create hundreds, if not thousands of songs that are eh, or they’re bad, or they’re okay, in order to find that hit song. They don’t just make hit songs. Comedians don’t just make funny, memorable jokes. They have hundreds, if not thousands of terrible jokes of things that didn’t hit, that didn’t work, that you forget when you remember the one that did.

And that’s really the secret of success, is just try, try, try, and you will get those successes. And when you have those successes, that’s when you need to double down and really kind of wring out the most value from that. And most people just aren’t willing to try hundreds or thousands of times to find the success. You have to have the mental toughness to try, learn, try again over and over and over until you succeed, because that is what it takes to become successful.

Success Doesn’t Always Transfer

April 15, 2024 by angishields

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Before Your Next Big Decision

April 15, 2024 by angishields

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Tom Kosnik with Visus Group

April 12, 2024 by angishields

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Tom-KosnikTom Kosnik, founder and president of the Visus Group is one of the staffing industry’s leading experts in organizational design, profitability improvement and work culture transformation. With a commitment to empowering staffing firms with the knowledge and tools to help business owners increase the value of their enterprise asset by helping them grow their business. Tom has coached and consulted hundreds of staffing executives throughout North America using his empirical based “Organizational Development Business Model” (ODBM). Most notably, Tom is the founder of the Presidents RoundTable, a nationwide leadership forum program strategically aimed at helping staffing professionals collaborate and solve industry challenges.

With over 25 years of consulting experience in the staffing industry, Tom’s diverse array of services have helped numerous staffing firms across the country improve their operations and bottom lines. As a RoundTable facilitator, Tom leads real world business problem-solving sessions in which he advises top executives on a variety of matters, including how to make winning business decisions; achieve profitability benchmarking; and reach peak performance through best practices. To date, he has conducted over thousands of RoundTable forums for all types of staffing professionals, including presidents and CEO’s, CFO’s, CRO’s, and CMO’s.

Throughout the course of his career, Tom has been a frequent speaker for many world-renowned industry organizations and corporate groups, including the American Staffing Association (Staffing World); National Independent Staffing Association (NISA); Illinois Staffing Association (ISSA); California Staffing Professionals (CSP); Missouri and Kansas Search and Staffing Association (MKSSA); and Massachusetts Staffing Association (MSA). He has presented on a variety of topics, including leadership development; strategic planning for small and large staffing firms; compensation planning; best management techniques; and mergers and acquisitions, among countless other topics.

Tom’s research and expertise has been published in dozens of national industry publications, including Staffing Industry Review; International Human Resource Management Journal; and Chicago Law Journal, just to name a few.

Tom holds an M.A. from Bowling Green State University in Organizational Development and a B.A. in Psychology from Seattle University. In addition, he is certified with the Center for Creative Leadership and a leading sales enhancement organization, MH Group.

Connect with Tom on LinkedIn.

The Harvard Business Review Article

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:14] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast with the Visus Group, Mr. Tom Kosnik. How are you, man?

Tom Kosnik: [00:00:34] I’m doing fantastic. Thank you so much for having me on the show. It’s, uh, the day after the eclipse, and, uh, I am just full of positive energy.

Stone Payton: [00:00:47] Well, we are delighted to have you on the show. When I first saw that we were going to have a chance to to visit I, in my mind, I was thinking we would be talking to a staffing company. But no, you’re actually consulting to helping staffing firms produce better results in less time, aren’t you?

Tom Kosnik: [00:01:05] That’s absolutely correct.

Stone Payton: [00:01:07] Well, I got a ton of questions. We’re probably not going to get to them all, Tom. But. But maybe that’s a good place to start is just mission. Purpose? What you and, uh, you and your team are really out there trying to do for folks, man.

Tom Kosnik: [00:01:19] Yeah, yeah, great. We, uh, work with the senior leadership of staffing companies, uh, predominantly privately held staffing companies. And, uh, it from the outside, it looks like an easy industry, but, uh, Stone, you’ve got you got candidates and, uh, contract employees that walk and talk and have their idiosyncrasies, and you have clients that walk and talk and have their idiosyncrasies. And the staffing companies are really the mediator between those two entities. It’s the only it’s the only business where, uh, where, where the, the product that you’re representing is, uh, is a live, live, uh, person. And uh, so the staffing we, we help staffing companies grow and we have about 120 active staffing businesses across the United States and, and the Canada and, uh, yeah, it, uh, it’s great work.

Stone Payton: [00:02:18] Well, it sounds like noble and probably lucrative work, if you can get it, but I got to know what, uh, what’s the backstory, man? How in the world did you find yourself doing this kind of work for these kind of people?

Tom Kosnik: [00:02:31] Yeah, yeah, it’s a it’s a great question. I was making a career change, and I connected my, uh, my father in law, who’s a serial entrepreneur, he introduced me to a gentleman out of Cincinnati that taught in some of the business schools, and he was managing a small peer to peer round table program. And he he was interested in expanding and my, uh, buddy. But he wasn’t interested in managing people. So we struck a deal, and he taught me how to develop these, uh, these roundtables, these peer to peer roundtables. And at that, at that point, uh, the staffing industry was growing at 12% a year. And off we went. And and three years later, we had over 100 staffing companies and 8 or 10 different, uh, peer roundtables that, uh, that I was facilitating. And that’s all we did at that time was manage the peer roundtables. And, uh, and today now we have president roundtables, CFO roundtables, CRO roundtables, and CMO roundtables and, uh, yeah, no, no, uh, no dull moment. So it was a was a career change and, uh, just worked the network and, uh, lucked into it. And, uh, and here we are. Here we are today.

Stone Payton: [00:03:53] Well, I am genuinely intrigued with this peer to peer learning discovery growth model. Can you speak to the the virtues, the advantages of a peer to peer model for people who are trying to accomplish more?

Tom Kosnik: [00:04:10] Yeah, our our clients tell us that the most effective learning that they can get, and we do have a lot of we do have a lot of clients that read books and take classes and do things online. Uh, but they tell us that the most effective, uh, way that they learn how to grow their business is peer learning. And that is people that have that are in the same industry that have tried, uh, tried certain things, have accomplished certain goals, have climbed certain mountains. And to learn from that experience, uh, is is invaluable. And that’s so that’s, that’s one side of the coin. And the other side of the coin is is what? We do, how we break open these these questions, these topics, these issues, these challenges that that the men and women that own and manage these businesses have and trying to get them to see things differently. So Stone, the the Einstein said, you cannot solve a problem at the same by thinking at the problem the same way you’ve been thinking. So you really have to change the way that you think about the the problem in order to come up with a creative, creative solution.

Stone Payton: [00:05:40] So it’s certainly one thing to get a group of people like that together. And even if we got them together over a glass of bourbon, there’s probably something good that would come out of it. But but for you to to do your work, there must be structure, methodology, rigor, discipline around all this. Can you speak to to that a little bit?

Tom Kosnik: [00:05:58] Absolutely, absolutely. We one of our differentiators is that we facilitate through a creative problem solving process. There are a lot of really good peer to peer, uh, roundtables and, uh, things like that. But but what what differentiates us is the creative problem solving process that, that we facilitate through. And the way that that works. It’s, uh, a little bit of a touch of organizational development, but but Arthur Van Gundy, who was the grandfather of creative problem solving, he taught at the University of Nebraska and Lincoln and and I was trained by him. And he connected me with a bunch of, uh, his associates that taught me all kinds of great things about creative problem solving. But it’s really a process of allowing somebody to unpack an issue. And then for the rest of us that are in the room to ask questions, you know, the five level deep questioning, uh, where tell me more about that. Tell me more about that. Tell me more about that. And Stone, here’s here’s what we never talk about. And this is this applies to your your life with your kids, your spouse, your your business associates, anything that you’re trying. I want to lose weight. I want to run a marathon. Uh, we have certain assumptions about the way that the world works, about the way that men and women relate about the economy, about employees, about how sales are done. And in order to get somebody to, uh, resolve, resolve an issue at a different level, we have to ask questions, good questions deep enough where we get those unspoken assumptions out on the table.

Tom Kosnik: [00:07:57] And if, if, if once those assumptions come out on the table, then the person who is in the batter’s box, so to speak, that’s trying to resolve an issue or trying to get past an issue, uh, which if we get those assumptions out on the table and then put those assumptions under the microscope, and if we can get them to change those assumptions, two things, two things happen. One, the whole construct of what they’re trying to achieve changes. They see the world differently and they behave differently towards the problem. And ultimately, you’ve heard it, uh, how many times do people try to solve a problem by doing the same thing that they’ve always done before? And it’s not a it’s just it’s human nature. But the reason that one of the reasons that is, is because they are operating under the same unspoken assumptions that they have about how the world and business and people, uh, work together. And so that’s that’s what we do at, uh, at the roundtable and, uh, many, many, many times, uh, the business owners that are with us, uh, say the, the, uh, that phase of our creative problem discussion where people are asking really deep, thoughtful. Moving questions becomes even more important than somebody telling me, well, I did this and these were the results. And if I were in Usher’s shoes, I would do that. They tell us that that’s that’s almost more important than getting actual responses from from other attendees in the, in the group. Uh.

Stone Payton: [00:09:45] So I have an observation from admittedly very limited experience in some kind of group setting where, you know, a small group of us were genuinely trying to help another person think through, through their, uh, through their challenges. Well, a couple of observations. One, we didn’t have to be geniuses about their thing. We just kind of made it easier for them to to talk about and ask themselves some questions. So that was one observation that was kind of revealing for me. But also I came away from that, even though the purpose of that period of time was to help Bill, I felt like I came away from it better to like like my thinking was more crystallized, solidified in my it made me that much better of a practitioner in my cases. Is that something that you see a lot? Is that a unique.

Tom Kosnik: [00:10:35] Oh, absolutely. Yeah, absolutely. I mean, there are some times where, uh, yeah, where people come where people come to the roundtable and they may not have an issue at all. Yet they come up to me and say, Tom, this was the best roundtable I’ve been to in the last five years. Uh, because they learned something. Somebody else had an issue that they may have not even realized was an issue for their business also. And, uh, and then, of course, their, their mind is, is is reeling and then look, uh, we, we, we do want to help people. So at, uh, most most individuals do want to help each other. And there’s that sense of giving and that sense of building community and a sense of of helping one another. That really is a it’s a good, a good, uh, not an ego, but just a good human development sort of thing. And I should say the other the other piece of it, stone, is the, the what we call the leadership development piece of it. And that is that. Uh. Uh, no. Well, of course you’re going to be thinking about things differently, you know, upon your departure. But the leadership development is that one one is developing as a leader, one is growing, one is developing particular competencies about about. So for example, I have a, a client that’s been in the roundtable for, you know, maybe 12 years. And he recently shared with me, uh, I’m really Tom. I’m really trying to slow down, really understand what’s going on in my business and just ask, observe and ask much better questions, not only of myself, but my key reports so that we can not just make a decision, but that we can make a prudent decision. That’s, that’s that’s not just based on hearsay, not based on emotion, not based on solely on fact, but just good, solid decision making. So there’s that dynamic of of leadership development that happens as a result of these of these peer groups as well.

Stone Payton: [00:12:54] So now that you’ve been at this a while, what’s the most rewarding? What’s what’s the most fun about it for you?

Tom Kosnik: [00:13:02] You would think that after 30 years of facilitating these, these roundtables, that that I would be bored and would want to move on. But it’s more exciting now than it has ever been because things are changing so fast. But the most, the most rewarding is really to see, see our clients develop and grow and become the leaders that they were called to become. And it’s a it’s a it’s a very great thing when, you know, a company that’s got 350 employees or 525 employees, you know, is that is that company grows and becomes more profitable, there’s more opportunity all the way down from the leader down. So we’re really affecting opportunity for all those individuals within those within that organization. And it’s a it’s a very honorable, very honorable thing to, to be to be a part of.

Stone Payton: [00:14:05] You must sleep very well at night because, I mean, clearly you’re doing important, important work, and I’m sure it’s financially lucrative, but I, I just I get the sense that a great deal of your comp package is, uh, what I would characterize as emotional compensation. Yeah, yeah.

Tom Kosnik: [00:14:20] Yeah, yeah, that would be fair. That would be fair to say. That’d be fair to say.

Stone Payton: [00:14:24] So how does the whole sales and marketing thing work for a guy like you? A practice like yours that is mature as it is, do you still find yourself out there with a need for a systemic methodology or strategy for getting new clients? The stuff just come in over the transom.

Tom Kosnik: [00:14:45] Oh yeah. No, absolutely. I mean methodology, discipline, there’s there’s freedom and discipline, right. That uh uh, so we we have a method, we have two selling methodologies, one, uh, for bringing in new roundtable guests to, uh, to find out if they would make for a good member in a roundtable program. And then we also do a lot of consulting, organizational development, consulting work. And so that’s a different, uh, different. And it all starts with knowing knowing the ideal client, knowing the buyer persona, knowing the buyer journey, uh, not getting ahead of ourselves or too far behind ourselves in terms of that. There’s alignment between, you know, the buyer journey and what we’re presenting to, to the buyer, uh, and, uh, and then managing that, having a CRM and doing things on LinkedIn and doing posts and social media, all those, you really have to have some kind of a game plan and a methodology and consistent execution. That’s where a lot of, unfortunately, a lot of companies, uh. They get going on something and then they it goes by the wayside or, uh. But consistency is is the big thing consistent and persistent is.

Stone Payton: [00:16:11] Sounds like you’ve been reading my mail because, you know, uh, my business partner, Lee and I, we run the business radio network, and we’ll latch on to to something, a methodology, a framework. And it just it works so well, we stopped doing it, you know? Yeah. Right.

Tom Kosnik: [00:16:27] How is it? How does that happen? Right. Uh, it’s it’s funny.

Stone Payton: [00:16:32] Speaking of methodology and framework, you’ve kind of handcrafted and refined. Refined your own model for the odd work. Right. The organizational development work in, in I’m operating under the impression you, um, you establish and execute on that model, but you’re probably at a point now where you’ve also got to bring on other people that can execute that without. Uh, correct. Too much dilution. Yeah. Yeah.

Tom Kosnik: [00:16:57] We’ll we’ll get involved in strategic planning, financial analysis, some mergers and acquisitions, work compensation development. Uh, interim interim CFO, interim sales manager. But that’s not me. Uh, we, uh, I was three years into this, and I decided to get a master’s in organizational development from Bowling Green State University, which which is in a top three, uh, organizational development programs in the country. Uh, so now, uh, you get you we have over over 100 independently owned companies as clients. They all have challenges and issues and things that we can help them with. Uh, and so now it yes, we we, we have people that have competencies and expertise in certain ways, whether that’s valuation work, whether that’s interim sales management, whether that’s coaching CFO, whether that’s looking at a tax tech stack, whether that’s doing an internal assessment on the business overall, like all those all those projects, we we have people on staff that are that are that are executing on on those. So it’s it’s a good spot. It’s a good spot to be to be in.

Stone Payton: [00:18:12] It sounds like you’re able to keep the work fresh. And at the same time, I got to believe that you must run into some, uh, patterns, I guess, like with. And maybe you don’t vocalize that just yet this early in the conversation with them, but you’re thinking to yourself, yep, I’ve seen this one. Oh yeah.

Tom Kosnik: [00:18:31] Yeah yeah yeah, yeah. Although every time I say I’ve seen it all, uh, sure enough, uh, something gets said or something gets shown to me and I’m like, wow, I thought I seen it all, but that’s. I never, never seen that. Uh, there are some similarities. Uh, and I would say, uh, the, uh, the plateaus that, uh, there’s a lot of entrepreneurs that start a business and they hit a plateau. And there are various levels of plateaus. Uh, there’s the owner operator that gets in his own way or can’t not delegate or, uh, or doesn’t doesn’t, uh, doesn’t believe in methodologies and processes and, uh, and then there’s the middle market guys, the guys that are too big to be small, but too small to be big. And and they get what, what we call stuck in the middle. And then they start stagnating at 50 million or 80 million in revenue. And they can’t seem to they can’t seem to to grow past that. And, and and the funny thing is, is that, uh, oftentimes they, they make the same mistakes. Stone. All I need is a one more rainmaker. I just need to hire the lucky charm. And then somebody comes by who says I’m the rainmaker. And my salary needs to be 150 K, and I need to make 350,000. And I want to guarantee in the first year. And and they a lot of entrepreneurs fall for that. And, uh. In any year later. There’s no deals closed.

Stone Payton: [00:20:11] Yeah, another year and a half million dollars later.

Tom Kosnik: [00:20:14] Another. Another common. Another common mistake is, uh, is is, uh, uh, these businesses will go out and hire a president that came from a much larger organization. Well, if they were in that kind of an organization, they can come in and teach us how to go from here to there. But, you know, companies are made up of people. Every company has a different culture. Every company has a different mission and vision that they’re trying to accomplish. And and a lot of times, the execs that are coming from those big companies, they actually didn’t build anything. They they got on board after the business was a certain size. And they may have a lot of competencies and a lot of areas. But when it comes to, well, how do you take the business from 50 million to a half a billion? They’ve never done that before. And so I see I see that that’s another common, common error that that business owners will, will make as they’re trying to trying to grow the business. But yeah, we do see a lot of we do see a lot of common commonality in some of these things.

Stone Payton: [00:21:22] Well, with your pedigree, your experience base and I dare say maybe some scar tissue that you can call up when needed. I got to believe you’re called on to to speak. Do you find yourself on the dais talking to companies associations as a professional speaker?

Tom Kosnik: [00:21:39] Sure. Yeah. We we speak at, uh, state associations. National associations. We do a lot of podcasts like this. We do. We do quite a bit of that, uh, that work. Yeah. Well, the.

Stone Payton: [00:21:50] Reason I’m asking is I’m curious to know, like when you started speaking in front of large groups and you. And you’ve got this depth of knowledge, did it take you a while to figure out how to distill it to, to where it would be very beneficial for that short time period, but set the foundation to go do some real work at the opportunity presented it. So like, what was it like? What kind of shifts, if any, do you have to make when you’re speaking as opposed to facilitating? Because I think there is a pretty good distinction there, right? Oh, the first, the first.

Tom Kosnik: [00:22:24] When I first started speaking, I was terrible, terrible. Uh, and uh, a good friend of mine, I did a, I did a short stint. It was like a 15 minute thing and I thought I did well. And, uh, so I asked an associate of mine, hey, on a scale of 1 to 10, what would you rate me? And, uh, he rated me like, a four. Like four. And, well, you know, tell me why you rated me a four. And so then I went and got a, uh, a coaching for a, uh, to, uh, speaking, coaching and the best money I ever spent. And I try to I try to invest in myself, try to develop, uh, every year there’s certain things that I’m trying to learn or get better at. And so I’ll either I’ll either invest in, in a class or a coach or a program. And, uh, so anyway, I went ahead and, and, uh, and, and found a speaking coach and. My gosh, you just don’t know what you don’t know. You don’t know all the mistakes that you’re making. And and she was has has been continues to be a tremendous help. She’s helped me with speaking in front of groups of people, developing the outlines, uh, the execution, the and not just not just like in front of groups of people, but when I’m on camera, on, on, on video, when I’m doing these kinds of things, she really has, has educated me tremendously. I, you know, so that was that was my my experience.

Stone Payton: [00:24:02] Well, what a marvelous reminder. And I think important piece of counsel for anybody who’s listening out there. I don’t care how accomplished you are. The, the good ones, the great ones, man. They continue getting coaching and they’re life learners. And that’s the.

Tom Kosnik: [00:24:21] Yeah that’s the Stephen Covey right. Always be sharpening the saw.

Speaker4: [00:24:24] Yeah.

Tom Kosnik: [00:24:26] There’s a there’s a great you can put I don’t know if you have notes in your, in your uh in your podcast. But there’s a HBR Harvard Business Review, uh, uh, uh, paper that was written and I can’t remember the author’s name right now, but the, the, the title of it is The Power to see ourselves, the power to See ourselves. And it is I was written back in 1962. And Stone, let me tell you, if you read it, you would say, this is so applicable to to today, to every executive out there. Uh, and it just it really talks about taking ownership of my own development, uh, becoming a professional leader, a professional manager, and the whole that whole process. And there’s too much in that article for me to kind of go into. But it, uh, yeah, it’s such a great read. I yeah, such a great read. Well, believe.

Stone Payton: [00:25:28] Me when I tell you I’m going to read it. But speaking of reading, is there a a book in you? Do you have any designs on on writing a book?

Tom Kosnik: [00:25:37] Yeah, I’d love to. I’d love to. Yes. Uh, the, uh, in fact, I’ve got a little project going on right now. Uh, and, uh, once we get through that, I have an editor. Once I get to that, uh, I’ve got a couple more ideas, but I’m hoping to, uh, hoping to be able to to get a little bit more published. I’ve been published in magazines and things like that, but, uh, but a book. Book? Uh, I, uh, I’d love to some some of my lessons learned. I’ve got a handful of ideas that I want to, I want to process. So I’m on the front end, front end of that one stone.

Stone Payton: [00:26:13] Well, I look forward to reading that and following the story. And if you’re up for it, when you get ready to to release that, let’s let’s have you back on the show and talk about it.

Tom Kosnik: [00:26:23] Yeah. Yeah, we’d love to. I’d love to.

Stone Payton: [00:26:25] All right. What’s the best way for our listeners to tap into your work touch base, have a conversation with you or someone on your team.

Tom Kosnik: [00:26:32] You can look you can look us up on, uh, on LinkedIn or on the internet. We’ve got all the contact information and ways to to reach us. Uh, the website is Vise’s group. That’s v like Victor I s u s group. Group.com. Uh, and you can look you can also find us on LinkedIn. We post pretty regularly on LinkedIn. Uh, we’ve got a page, uh, Vise’s group page on LinkedIn, and I’m on LinkedIn. It’s, uh, it’s such a great, great tool for us.

Stone Payton: [00:27:04] Well, it has been an absolute delight to have you on the show, man. I really appreciate you sharing your insight and your perspective. You’re doing really important work and we sure appreciate you, man.

Tom Kosnik: [00:27:16] Thank you. Thank you so much. I, uh, I appreciate you saying so.

Stone Payton: [00:27:20] My pleasure. All right, until next time. This is Stone Payton for our guest today, Tom Kosnik with Vise’s Group and everyone here at the Business RadioX family saying, we’ll see you in the fast lane.

 

Tagged With: Visus Group

BRX Pro Tip: 2 Easy Ways to Use Canva

April 12, 2024 by angishields

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BRX Pro Tips
BRX Pro Tip: 2 Easy Ways to Use Canva
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BRX Pro Tip: 2 Easy Ways to Use Canva

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, more and more it’s important to have our audio, to also have a visually appealing element. One of the tools in our toolbag is Canva. What tips, if any, do you have on using this tool, Canva?

Lee Kantor: [00:00:24] Yeah. canva.com, if you haven’t been there, I would definitely check it out. It is a great resource if you want to add visuals to anything, really, in your business, but specifically in this case, we’re talking about how to add visuals to your podcast interview.

Lee Kantor: [00:00:39] So, first, go to canva.com, set up an account. They have both free and paid levels so you can get more services, obviously, and more variety if you have the paid account. But they have a free account that has tons of stuff, so you probably can get away with just having a free account once you start, and especially if you’re experimenting with it. Once you have your interview downloaded, you can repurpose it with Canva and create a bunch of assets from it to use on a variety of social media platforms.

Lee Kantor: [00:01:09] Two easy visuals you can create are something called an audiogram and something called a quote card. You can create an audiogram, which is a visual that also plays the audio from your interview. You can put your whole interview there or you can just grab a short clip. And number two, you can create a quote card, which is going through the transcript of your interview and pulling out some good thought leadership quotes and then popping them onto a templated quote card visual.

Lee Kantor: [00:01:36] If you’re having any trouble repurposing this content, please contact us at businessradiox.com. We can help you get the most out of that. That’s a service that we offer to a lot of our guests. We have also free and paid versions of that as well.

Lee Kantor: [00:01:54] So, first step, go to canva.com, set up an account, and play around over there. You’re going to have a lot of fun if you’re a visually oriented person. And you’re going to find lots and lots of ways to leverage that platform to help you kind of expand the assets you have from doing a podcast interview.

Empowering Businesses: The Vendorship Approach to Government Contracting

April 11, 2024 by angishields

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High Velocity Radio
Empowering Businesses: The Vendorship Approach to Government Contracting
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In this episode of High Velocity Radio, Dr. Nazeera Dawood, CEO of Vendorship, Inc, discusses her company’s role in helping businesses navigate government contracting. She shares her own frustrations with the RFP process and aims to educate and guide companies through the $600 billion industry. Vendorship assists with becoming a vendor, identifying opportunities, and submitting proposals, allowing businesses to focus on their expertise. Dr. Dawood celebrates client successes and the impact on women and minority owners, recognized by the Atlanta City Council. The company’s outreach includes newsletters, events, and word-of-mouth, emphasizing the sustainability of government contracts, particularly in tech.

Atlanta City Council recognized Dr. Nazeera Dawood, founder and CEO of Vendorship, Inc., for her outstanding contribution and service to the Greater Atlanta community in honor of Women’s History Month. A ceremony was held to celebrate and proclaim that March 7 is Dr. Nazeera Dawood Day. 

Nazeera-DawoodAfter a rewarding career as a medical doctor Dr. Nazeera Dawood’s passion for prevention prompted her to obtain a master’s degree in Public Health. During her 8 years in public service as Research Project Manger, Director of the Fulton County Health Department as well as Fulton County Chief of Staff and she developed an extensive knowledge of the (governmental) proposal process.

Nazeera has a passion for solutions- and results-driven strategies, with a focus on quality, cost-effectiveness, use of practice guidelines, evaluation, supportive collaborations and public private partnerships for the benefit of all. She currently serves on the Review Board of the inaugural Fulton County District Attorney Conviction Integrity Unit.

A serial entrepreneur she has a wide professional network in the public sector, in business and in no-profit work. Nazeera founded Vendorship to ease the entry into government contracting.

As Vendorship’s CHH (Chief of Client Happiness) she strives to deliver the custom program to government contracting opportunities our clients need to provide government agencies with high quality products and services that improve the work of the public sector and all of our citizens’ lives.

Follow Vendorship on LinkedIn.

See also this article by the LegalOn team in which Stone Payton joins the discussion on common contract-related business mistakes

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Please join me in welcoming to the broadcast Founder and CEO with Vendorship Inc., Dr. Nazeera Dawood. How are you?

Dr. Nazeera Dawood: [00:00:31] I’m great and thank you so much for having me today. Stone, it’s so good to speak to you and your audience.

Stone Payton: [00:00:38] Yeah, it’s a delight to have you on the program. I got a ton of questions. I know we’re not going to get to them all, but, uh, maybe let’s start with mission. Purpose. Tell us a little bit about Vendor Ship Inc and what you’re trying to do for folks.

Dr. Nazeera Dawood: [00:00:51] Sure, definitely. So in order to talk about mentorship, I have to tell you a little bit, uh, about myself and why vendor ship was started. And, um, so I used to be a physician. I used to be an ob gyn in India delivering babies. And then after I came to us, I did my master’s in public health. And from there I moved to, uh, Emory University for a job. And then I got my dream job at the county government. Uh, it was at the health department. I loved my job. And, uh, after four years, I was promoted to being the chief of staff at the former chairman’s office at the board of commissioners. Okay, so during this time, uh, I would have a lot of interactions with community members, businesses, um, other partnerships with counties and states and in the federal level as well. What I noticed was small businesses or midsize businesses or even large businesses did not know how to do business with the government. And to give you a particular example, Stone, I was also responsible as my position at the Health Promotion Division Director at that time put out opportunities, um, for uh, contractors or firms to respond. So when I did put out such an RFP, there were two bidders. One, and this was a simple technology solution that we needed, and one person responded five minutes late. So the response was stunned. Their submission was nulled and the other person was did not qualify for some of the eligibility criteria.

Dr. Nazeera Dawood: [00:02:32] So that was rejected as well. So ultimately my division ended up with zero responses after spending so much time, staff time, putting the RFP out, several discussions, interdepartmental, and then I didn’t have the solution that I really wanted. So that really frustrated me because it was taxpayers money as well. And I said, I know of so many businesses that could have responded and provided this solution that we needed. And when all the, uh, procedures were was done, I asked around a few firms on why they didn’t respond to the possibilities right in their backyard. They said there were several responses. One was they said they don’t know. They think, uh, it’s a slow process. They don’t trust the government. Or they said there’s no profitability. So they were giving all these reasons which I thought was a myth, and I knew it was sometimes a piece of cake to do business with the government. So when I, uh, got promoted to the chairman’s office, I also learned the ins and outs of what happened and how those decisions get made in choosing a contractor. And that’s when, when I resigned from the government, uh, position that I was in, uh, I saw the need, uh, where businesses need to be educated, uh, needed hand-holding, coaching and guidance in doing business with the government. And that’s when mentorship was initiated in 2018. I hope that answered your question. Well, it.

Stone Payton: [00:04:06] Does very elegantly and succinctly, but but that’s a lot of information to take in. I love that you found a need. You decided to try to fill it, but it occurs to me that there was and maybe there still is, just a tremendous amount of opportunity being left on the table out there, isn’t there?

Dr. Nazeera Dawood: [00:04:26] And can you believe $600 billion industry and, uh, people usually have all these myths. So we, we, uh, we our team loves to educate and inform because we have to bust the myths out there. One such, such myth is that people think the contracts have already been decided, which is not true, and it’s a transparent, open process. Um, all you have to be is just be eligible, uh, to make sure that you’re able to provide that service that the government is asking. There’s no one that is that cannot work with the government. It’s just that they have to be in the playing field to play the game. Otherwise, they’re just going to be sitting on the fence and watching what’s happening out there. But a $600 billion industry combining federal, state, county, city and education and schools.

Stone Payton: [00:05:14] That is a sobering number. So how does a company know if they’re eligible or if they don’t know then they’re not eligible. And they better find out.

Dr. Nazeera Dawood: [00:05:24] Exactly. So to be eligible all you need to have is a company. You have to have a company in existence. Uh, you should have you should be compliant. That is paying your taxes. And you should have a service to offer that the government needs. That’s all it takes for, uh, doing business with the government. So when you asked about eligibility, if you have a company, if you have a service to provide, and that’s a service that government needs. You can get into the playing field to do the business.

Stone Payton: [00:05:57] So, uh, walk us through, if you can, at least at a high level. How do you find out what the government needs and wants? Because. Because I’m one of these people you’re talking about. You know, I’m probably susceptible to all these myths I don’t have the first clue about to find out what they want. And, you know, for all I know, they may need something in the media area, I don’t know.

Dr. Nazeera Dawood: [00:06:18] Oh, we see those marketing and media, uh, UI, UX opportunities available all the time. So, um, Stone, let me tell you. So think about it. 50 states, almost 20,000 cities, 5000 counties, right? 100,000 public schools, more than 5000 higher education centers. All these are independent government entities with opportunities available for any firms to respond. Right. Um, so the opportunities are existing. The opportunities that government puts out is technology, even services, janitorial, um, mowing. You know, lawn mowing needs, um, office supplies, media needs. They want managers to help them strategize training needs so services that you can imagine the city government, state government, county government everyone needs is that the firms business firms usually have. Uh, the thing is, you have to know where these opportunities are. You have to become probably a vendor depending on the opportunity, and then respond to this. So the process is a little bit complicated in the sense it’s not it’s not hard, but it there is a process to follow. And that’s what people get so uh, frustrated about because they just don’t know how much to try. And then they get frustrated. They go through these red flags and they leave and they say government is not for them. But if you see once the government contractor always a government contractor, right, because they see the benefits of doing business, getting paid for it, and they see the profitability as well. So people have to be aware that it is time consuming, sometimes paperwork. But then once it is done, uh, they’re they’ve laid the foundation. Well, then it’s much easier to get into to win the contracts.

Stone Payton: [00:08:16] So let’s talk about the work specifically with regard to what you and your team do. Do you educate? Do you actually actually help execute on some of this? What what does that look like?

Dr. Nazeera Dawood: [00:08:27] Definitely. So let’s don’t let’s take it this way right with you. Uh, let’s say we are working with you and you’re a media company, right? And there is city of, uh, let’s say Petersburg. Right? Petersburg is looking for a media, uh, campaign and someone to run their campaign on smoke free areas or smoke free parks. Um, now they want to work with you because you are a media company. And, I mean, they know they put the opportunity out. Hey, we need some media person or a media company or a business firm to come and help us design this campaign and put the marketing out. So now you are working with us because you are working with us. We’ve already helped you coach. You build the documentation on what are your capabilities. We have your company’s profile business profile completely right. So once we have that, what we do is we, um, we bring the opportunity to you to say, hey, Stone, in St Petersburg, there’s this opportunity, and then we review this together and you say, this is a perfect opportunity. Our team will write the response for you. So we do proposal responses.

Dr. Nazeera Dawood: [00:09:38] Not only did we identify the opportunity for you that is fitting and you’re eligible for it, but we also help you become a vendor. We do all the paperwork. We become your extended team because we don’t want you to get succumbed to all the supplemental, uh, the massive paperwork that is needed and get frustrated. So we let you focus on what you are good at, which is your niche area, which is campaign and marketing. Right. What we want to help you is identify the opportunity, right. The response, um, we give you the intelligence behind that entire RFP on why what what’s the estimated budget that they are looking for. And then we put the response because they are not a media company. Stone. So we would we would need that specific technical response from you. So we will put the entire proposal document and submit it, uh, for, for evaluation to the government. So that is we take up the 80% of the work. Uh, the 20% of the work is your niche area. So where you will be able to tell us, this is what I want to do for this proposal?

Stone Payton: [00:10:46] Well, I just love that. I love that we can stay in our lane, do this. You know, one thing that we feel like we do really well and then work. Work with best in class experts that understand the system, how to navigate the the obstacles. Well, now that you’ve been at this a while and helping people accomplish this, what’s the most rewarding? What’s the most fun about it for you?

Dr. Nazeera Dawood: [00:11:08] So a stone. Believe it. Because we become your extended team. It’s like we, our our teams have joined, aligned together, and we gelled together for the entire one year that we are working together. We also have clients who work with us for continue to work with us in their fourth year, and our retention rate is renewal. Retention rate is 75%. So you can see people have felt this comfortability that they don’t need to go and build their own five member, six member team of proposal writers, marketing, business development directors or anyone. They just see that us coming in as the extended team. What have we felt good at is when our client wins, we all celebrate as a team, so it’s a huge win. We pat each other and that’s a huge affirmation for each one of us, because we know we put a hard work in submitting that proposal for the client to succeed.

Stone Payton: [00:12:00] Well, your work’s getting noticed. I understand you were recently recognized by the Atlanta City Council. Tell us a little bit about that. Sure.

Dr. Nazeera Dawood: [00:12:09] Yes. Uh, so Council member Andrew Andrea Boone, um, sponsored, along with all the other council members, uh, to, uh, you know, appreciate, uh, women, minority business owner, uh, along with the mentorship team for all the good work that we are doing and also assisting not just the big firms or medium sized firms, but also assisting small firms, uh, to do business with the government. And apart from that, they also named uh, uh, March 7th as uh, my day like Doctor Nasir Dawood appreciation day.

Dr. Nazeera Dawood: [00:12:47] Oh, yeah. For empowering more women to come into business and, you know, get into the entrepreneurial world.

Stone Payton: [00:12:53] So outside the government contracting world, when you were, uh, marketing to people like me, how does the whole sales and marketing thing work for you? How do you get to get your new clients?

Dr. Nazeera Dawood: [00:13:06] Sure, several ways. We have multiple touch points. We do send out newsletters, we do attend events, uh, we do attend conferences. And, uh, all we have to say is, are you planning to expand and diversify your business, to expand your revenue? Right. And everyone wants to do that, especially, uh, the technology firms. If you see, there’s been like, uh, talks about recession in the past and business has been slow. So we tell them, like with government, there’s always a sustainability government is always looking for, um, uh, services, uh, from technology firms, especially after Covid, um, the digital transformation that is happening, you know, the cloud computing, uh, getting prepared, cybersecurity, if you notice, recent in our own counties in Georgia have been ransacked or ransomed. Um, so these are we just asked them, do you want to expand your revenue into a sustainable revenue generating model and diversify their business? And people get interested, and if they come when they know that we do 80% of the work, all they have to do is stay in their lane, provide their niche area expertise. They’re they’re open and welcome to listen to us. But our touchpoint is events, uh, meet people. Um, what I’m telling you now, like, I’m sure you have listeners who might be interested in government contracting. We, uh, word of mouth. We have a lot of testimonials. Clients who work in the past who continue to give us testimonials, and someone who’s worked with us always have a good thing. Have to say.

Stone Payton: [00:14:43] Doing great work is a marvelous sales tool, isn’t it?

Dr. Nazeera Dawood: [00:14:46] Yes.

Dr. Nazeera Dawood: [00:14:48] So we realized, yes.

Stone Payton: [00:14:49] So it strikes me, and this may or may not be the case that that once you get that first one, even if it’s a relatively small government contract, now you got a little bit of track record under you. In the next one comes a little easier. Is that accurate?

Dr. Nazeera Dawood: [00:15:04] Uh, so, um, here’s I can give you two scenarios. Many cases can be it can be any case. Right. Basically you want even a single SEO firm to do business with the government. Right. And how do they do it? So what we do is we coach them to build their paperwork and documentation and, and and the company profile well documented if they need any certifications like minority or women owned or even the federal level, it is called GSA. And I don’t want to throw so many acronyms there at a program. We assist them through that entire process. Right. And certification is not begin all, end all. It is I would call it as a brownie point, right? It adds it adds few points, but doesn’t mean if you don’t have a certification, you’re not going to be in a contract. All you have to because this is you’re the you’re opening the window to the reviewers who don’t know anything about you or your company, and they’re just reading your documentation to say whether you’re a fit company to work with them or not. So it has to be very strong. Why are you unique? Why are you selling this service? How can you respond to what the government is asking? So for that you have your information has to be very, um, readable or presentable and executable and your pricing, you know, so all these, all these makes a difference because those who are reviewing are not in your field. All they know is the story that you’re telling them why you started the company, what can you do for them, and how long you can take to do for them. It’s going to help them decide whether you are the best fit for them, but for that you have to continue to play the game.

Stone Payton: [00:16:44] I can see so many ways where your council would impact this process, or even make it a plausible dream for a company like ours. Everything from how to price it, how to articulate it, how to find out where the opportunities are. And, you know, maybe there may be certifications that would serve us well. And you’re tapped into that world, too. In fact, I don’t think I’m talking out of school. Before we came on air, you had to field a call from, uh, Greater Women’s Business Council, right? Like, so you’re you’re tapped into that certification world. So, you know, if it’s something to pursue or. Yeah.

Dr. Nazeera Dawood: [00:17:19] Definitely. And like I said, one of the examples I wanted to give was one company that just opened zero days old, but came with great capabilities within their team members. They worked with us within a within a year they were able to back two projects. So what you talked about track record, you have to start somewhere to set that track.

Dr. Nazeera Dawood: [00:17:41] Right.

Dr. Nazeera Dawood: [00:17:41] You can’t you can’t keep saying, I don’t have a track record, so I can’t be in business. So there are several strategies that you can follow to establish that track record. That’s when mentorship comes in to strategize with you, to build that strong foundation for many more years in the government sector.

Stone Payton: [00:17:56] Okay.

Stone Payton: [00:17:57] So let’s kind of go back to the work. And I’m particularly interested in the front end of the work. Someone listens to this conversation or meet you at one of these events and they at least want to explore is like, is the early step just sitting down with them and learning a little bit about what they’re trying to accomplish and the kind of work they might be capable of delivering? Well, walk us through kind of the front end of the engagement, if that’s the right word.

Dr. Nazeera Dawood: [00:18:20] So let’s say Stone, you are interested in learning more, right? Um, uh, what I would do is I would ask you to visit our website, which is w w w dot vendor ship dot net. That’s vendor ship, vendor ship dot net. And there are several pages with contact us. All you have to do is fill the form up. We will get the inquiry. Our team will reach out to you to schedule an intro call. Um, that intro call can be half an hour because we are exploring and discovering we’ve had we have had, uh, calls where we say, hey, your services. We don’t see anywhere government requiring your services. Right. So we would have that intro call with you to see what is it that you offer. We would tell you, hey, we’ve seen almost a thousand opportunities across us, uh, for what you need or for what government needs from you. If you if you plan to get into government sector. And then we would have that intro call and then provide you with the next steps.

Stone Payton: [00:19:18] I absolutely love it. All right. What’s the best way for people to connect with you? I think you may have just shared it. Tap into your work. Have that conversation. I just want to make sure that they have that we give them easy access to talk to you guys.

Dr. Nazeera Dawood: [00:19:32] Definitely. We do have a number, uh, (404) 982-4070. We have a great sales team members who will pick up the phone and talk to you and schedule that call. They can also email us at info. Info. Info at vendor ship dot net.

Stone Payton: [00:19:52] Well, Nazir, it has been an absolute delight having you on the show. You’re doing such important work. I appreciate you sharing your insight and your perspective. Thank you so much for joining us this afternoon.

Dr. Nazeera Dawood: [00:20:06] Thank you so much, Stone, for having us. If anyone is looking for that government contracting, our motto is remake Government contracting. Easy and don’t miss out your piece of the pie. So what I would say.

Speaker4: [00:20:17] Don’t I.

Stone Payton: [00:20:18] Love it? All right, until next time. This is Stone Payton for our guest today, Doctor Nazir Dawood with Vendor Ship Inc and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: government contracting, Vendorship

WBE Feature – Women‘s Month & Stress Awareness: UNiTE

April 11, 2024 by angishields

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Women in Motion
WBE Feature - Women‘s Month & Stress Awareness: UNiTE
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In this episode of Women in Motion, Lee Kantor interviews Clara Paye, founder of UNiTE, a unique protein bar company offering global flavors. Clara discusses her inspiration, stemming from her gluten intolerance and immigrant background, to create a diverse product line. She shares the challenges of breaking into the grocery retail market, the impact of the COVID-19 pandemic, and how community feedback shapes their offerings. Clara’s story highlights the importance of a strong brand mission and her dedication to encouraging women entrepreneurs.

Clara-PayeAs the CEO and founder of UNiTE, Clara Paye’s mission is to foster a more expansive and inclusive wellness community—a place where everyone is not just welcome but encouraged to try something new.

UNiTE made its debut in March 2020, introducing an award-winning range of protein bars thoughtfully crafted to embrace diverse cultural flavors. Exciting flavors include: Churro, Bubble Tea, Baklava, Mexican Hot Chocolate, and PB &J. Today, UNiTE stands as one of the innovative leaders in the rapidly growing protein bar industry.

Connect with Clara on LinkedIn and follow UNiTE on Facebook.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here. Another episode of Women In Motion, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on the show we have Clara Paye with UNiTE. Welcome.

Clara Paye: [00:00:44] Thank you. Happy to be here.

Lee Kantor: [00:00:45] I am so excited to learn what you’re up to. Tell us a little bit about UNiTE. How are you serving folks?

Clara Paye: [00:00:51] So, UNiTE, if people aren’t familiar out there, is a protein bar company with a twist. So, our protein bars are not your average run of the mill vanilla and peanut butter and chocolate. We like to incorporate global flavors to welcome everybody into wellness. So, our flavors would be churro, baklava, bubble tea, Mexican chocolate, and peanut butter and jelly, because that’s my American heritage also. And our goal is to just bring everybody into wellness, make protein bars that reflect our beautiful multicultural world.

Lee Kantor: [00:01:23] So, what’s your backstory? How did you get into this line of work?

Clara Paye: [00:01:27] So, like a lot of entrepreneurs, I had no food background other than, you know, just being a home cook. But it was just born out of personal need. I was diagnosed with a gluten intolerance a few years ago and was trying to look for diet compliant food. I ended up working with a nutritionist who told me gluten free foods to eat were like protein bars. And I would go to the grocery store and try to find one that I liked. And one day I just realized that they are all the same flavor. It didn’t matter which brand I chose, they were always chocolate or chocolate-peanut butter or double chocolate chip or just kind of all in the same flavor profiles.

Clara Paye: [00:02:03] And I’m an immigrant. I was not born in the U.S. I was born in Sudan in Africa. I came here at the age of five. And I have always loved to incorporate my cultural foods with American cultural foods and just thought that, you know, nobody had done this yet. Why hadn’t there been any kind of more interesting flavors out on the shelves? And thought, you know, I could do it. It can’t be that hard.

Lee Kantor: [00:02:25] So, was it that hard?

Clara Paye: [00:02:28] You know, I think there’s, like, such a benefit to being naive and starting out. I happen to pick a super competitive category. Grocery retail is super cutthroat, low margin. But it’s been more fun than it is hard. And I think the fun makes the hard work worth it. And when I get emails from consumers who say thank you for making a protein bar for us, thank you for seeing us, for validating us, it becomes about more than just creating a product. It’s about living out a purpose and a vision and a mission.

Lee Kantor: [00:02:57] So, what was it like at the beginning not having the background, how did you make a bar? Like, how did you even begin this?

Clara Paye: [00:03:06] Simply. I mean, I went to Trader Joe’s and I got one ingredient I would put in my bar if I was making it for my family. And I got a Cuisinart out, and I started just tinkering with ingredients. So, I put in some almond butter, some dates, some vanilla, and cinnamon and started just creating my own recipes and testing them on my friends. My poor friends, I probably went through 20 different flavors on them.

Clara Paye: [00:03:35] When they finally started to like them, I got a little bit more serious and found a food scientist to help me take my kitchen formula and make it kind of a manufacturable formula, manufacturing ready formula. And she went to Trader Joe’s, too, so we were working off the same ingredient list. And that’s how we did it. We just created a prototype.

Lee Kantor: [00:03:53] And did you like, go to farmers’ markets and festivals to just test it or did you go right from your kitchen and your friends to let me see if I can get it on a shelf somewhere?

Clara Paye: [00:04:04] Yeah. It went straight from my kitchen to shelves. And so, that’s probably not the best path for most food entrepreneurs. But I knew that I didn’t want to make it myself. I knew that I wanted a very qualified packaging and producing partner – it’s called the Coleman in our space – to make it for me so that there was no liability or no way for me to kind of mess it up. I wanted the highest level manufacturing.

Clara Paye: [00:04:32] And so, we had the product made, and I was sent to debut it at a large expo in natural products called Natural Products Expo in March of 2020, and literally had our booth set up ready to sell my product, and COVID happened. So, our business was born at the intersection of the COVID pandemic. So, kind of a really crazy launch story.

Lee Kantor: [00:04:53] Now, those kind of food, I’ve been to several of those trade shows where there’s a lot of vendors but it gives you a chance to put your product in front of people that could buy large amounts of it. Being in COVID, were you able to do that? Obviously, you couldn’t do it in person that kind of sampling, but were you just sending out samples left and right?

Clara Paye: [00:05:14] So, during COVID, if you remember, grocery stores and everything were more worried about keeping toilet paper on shelves and Lysol. Nobody was buying bars because consumers weren’t on the go, so the category took a major hit. But I kind of saw the opportunity in using our bars for the power of good. So, I just really started donating as many bars as I could to hospitals and food banks. You know, I didn’t have any masks I could donate, but I could donate protein bars to help fuel our health workers and just started really spreading the product out through charitable contributions. And that kind of started to build our brand awareness.

Lee Kantor: [00:05:54] And so, you were building your brand awareness by a good group of people that are the potential purchasers of the brand in the long run.

Clara Paye: [00:06:03] Yeah. I didn’t even think about that, but that’s a great point, health workers and healthy people.

Lee Kantor: [00:06:09] Now, what was your first flavor?

Clara Paye: [00:06:13] Our first flavor, actually we launched with three, so they were churro, Mexican chocolate, and peanut butter and jelly.

Lee Kantor: [00:06:20] So, they forced you to put a chocolate in there? You couldn’t get around that?

Clara Paye: [00:06:25] No. For me, I wanted an interesting chocolate. Like chocolate is one of the most popular protein bar flavors that there are because people want to really eat a Snickers, but they’ll settle for a chocolate protein bar instead. And so, for me, if we were going to make a chocolate one, I wanted it to be interesting. And Mexican chocolate has really interesting flavor notes and a flavor profile that I just really love.

Lee Kantor: [00:06:47] And then, what is kind of the nutritional makeup of these bars?

Clara Paye: [00:06:54] So, the bars are under 200 calories, a minimum of 10 grams of protein, a good source of fiber, and, really, dietitian and nutritionist approved.

Lee Kantor: [00:07:05] And then, are they all gluten free or that was just what got you started?

Clara Paye: [00:07:10] Thanks for reminding me. They’re all gluten free, soy free, and free of artificial flavors, and anything artificial really. They’re very natural.

Lee Kantor: [00:07:18] And when did you start kind of getting some traction where you’re like, “You know what? I think this thing’s going to work out”?

Clara Paye: [00:07:26] So, there was no opportunity to really meet with grocery stores, but my local grocery store had a local program, and it was Bristol Farms. I don’t know if you’re familiar, but it’s a chain here in Southern California, where they look for local makers. And I said, I live here where your store is, would you help me spread the word about my product? And the local buyer loved it. And she gave me this huge display of protein bars, like, in June or July of that year, 2020. And we were able to sell so many bars and people really started to build traction. And then, later that year, I got a chance to get in front of Walmart, the world’s largest retailer, and they loved it, too, and they launched our product that next year.

Lee Kantor: [00:08:08] And then, how did you develop the packaging because it’s beautiful packaging?

Clara Paye: [00:08:14] Thank you. Yeah, I did it with a freelancer. So, I knew exactly what I wanted. I had a clear vision for the product. You know, when I think of global flavors, I think of color. And so, I think of like a Moroccan souk or a bazaar in Mexico City and those tall mounds of spices that are always very colorful. And in the protein bar space back then, it was very grays and whites and green, and people were really trying to show natural through just a lack of color. And I said, well, we’re going to stand out. We’re going to be the color on the protein bar aisle. And so, color is very important to our brand. And then, just really clear value proposition right on the packaging, so our packaging has served us well.

Lee Kantor: [00:08:59] And I think there’s some whimsy to it, too. It doesn’t look like those kind of corporate-y bars.

Clara Paye: [00:09:04] Yeah. It’s supposed to be fun. We’re food that you want to eat, not food you have to eat.

Lee Kantor: [00:09:08] Right. So, now, any advice for an aspiring food entrepreneur out there? Are there some kind of things that you’ve learned that you were like, “Well, if I could do this again, I probably would do it this way”?

Clara Paye: [00:09:21] I think in formulation. You know, how we started our conversation, I think, don’t get too married to your very first iteration. You’re going to launch and then you’re going to get a lot of consumer feedback, and obviously you want to have the best product when you launch, but be amendable to insights as you grow and as you learn to improve your product. And, really, taste is table stakes. It has to taste really great.

Lee Kantor: [00:09:49] Right. So, that’s a given, like you have to get that right to just play.

Clara Paye: [00:09:55] Right. And you’d be surprised, a lot of people think that you can just launch an average product and people will eat it just because it’s healthy. And they might try it once, but they won’t continue to eat it.

Lee Kantor: [00:10:04] Right. I think the consumer is so much more sophisticated now and their expectations are so much higher now.

Clara Paye: [00:10:10] Right. For sure.

Lee Kantor: [00:10:12] Now, how important is having kind of this brand mission that you have and the social impact that you’re shooting for? How important is that in the success of a brand like yours?

Clara Paye: [00:10:26] You know, consumers want to understand who the company is making their products are, and especially with food. I think in this Netflix era where there’s so many food documentaries and what you should eat and what you shouldn’t eat. Consumers are smarter than ever and they want to peel back the curtain and they want to know who’s making their food, how are they making it, what causes do they support. So, it is important. And I think brands that will emerge as leaders will have powerful social missions in addition to great products.

Lee Kantor: [00:11:04] Yeah. I think if you have a strong why that’s an edge in today’s market.

Clara Paye: [00:11:09] A hundred percent. And we’re not selling widgets here. Food is what brings people together. Food is how you nourish yourself and your family and those you love. So, it deserves a good analysis.

Lee Kantor: [00:11:23] And, also, it makes the customer feel good when they’re pulling it out of their bag at the gym. They’re signaling to their folks what kind of person they are as well. So, it has to be kind of authentically theirs as well.

Clara Paye: [00:11:37] I couldn’t agree more. We’d like to invite our community into creating our products. So, on the back of every single one of our packs is an email address, it’s hello@unitefood.com, and we invite our community to tell us what flavors we should make next. And I love getting those emails and I love learning what flavors people grew up with.

Lee Kantor: [00:11:55] So, have you been able to incorporate any of their flavors yet into your product mix?

Clara Paye: [00:11:59] Yeah. So, we’ve taken a lot of insights, and so in our innovation pipeline, we’ve got quite a few flavors developed. But people have said that they want to see more indulgent flavors and that’s what we kind of take.

Lee Kantor: [00:12:15] So, now are your neighbors your beta testers still or you’ve kind of got a whole new advisory board when it comes to beta testing?

Clara Paye: [00:12:26] It’s expanded a little bit. But I do love testing them on my neighbors. They’ve been with me from the very beginning. They’ve tasted every bar, every iteration, every change, and so I do trust them. But I also like to test on my kids because kids don’t lie and kids don’t pander. And if my kids like it, or our cousins like it, or friends’ kids like it, then I know it’s on the right track.

Lee Kantor: [00:12:49] And that’s another pro tip for those aspiring food entrepreneurs is, kids don’t lie. That’s a better focus group than your family.

Clara Paye: [00:12:58] A hundred percent.

Lee Kantor: [00:12:59] Now, can you share a little bit about why you chose to be involved with WBEC-West?

Clara Paye: [00:13:06] Well, when I started this business, you know, I didn’t see a lot of women represented in the food industry. And if they were and they raised funds, they quickly were diluted. And so, getting women-owned status was an important differentiator for me because my bigger mission is to inspire more women to become entrepreneurs, and to enter the food space, and enter just the business space, because I think women bring a unique point of view that will actually create a better business environment.

Lee Kantor: [00:13:39] Now, have you had a chance to collaborate with any of the women in the association?

Clara Paye: [00:13:45] Not too much. Unfortunately, I haven’t been able to attend the conference, but it’s on my list for next year. It’s a little bit too close to Expo West, which is our national large trade show for natural products. So, I can’t be in two places at once, but it is on top of my list.

Lee Kantor: [00:14:01] So, what do you need more of? How can we help you?

Clara Paye: [00:14:05] I think you guys are very supportive. I think it would be great to have more continuing education. You guys do a lot of that and a lot of great resources out there. And I think the trade shows that you do, where you bring partners who are looking for women-owned businesses to partner with, I think that’s really important. So, creating economic opportunities is probably what’s most important to women starting businesses.

Lee Kantor: [00:14:31] And then, what’s next for UNiTE?

Clara Paye: [00:14:34] We want to be the next household brand. We want to stand for diversity, inclusion, for a protein bar that people can trust, that is going to taste really great, that it’s going to give them the energy that they need to get through their day and their tasks, and to be just the bar that you reach for that’s your favorite and your kid’s favorite.

Lee Kantor: [00:14:55] And if somebody wants to learn more about UNiTE, the website or the way to kind of learn more on social media?

Clara Paye: [00:15:03] Yeah. You can look us up at unitefood.com or on Instagram, @unitefood. And if you want to follow my personal journey, I’m Clara Unite; on Instagram, @clara_unite; or on LinkedIn, Clara Paye.

Lee Kantor: [00:15:18] Well, Clara, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Clara Paye: [00:15:23] Thank you, Lee. It was a pleasure to be on.

Lee Kantor: [00:15:26] All right. This is Lee Kantor. We’ll see you all next time on Women In Motion.

Tagged With: UNiTE

Exploring Hormone Therapy, Menopause Care, and the Holistic Approach to Health and Well-being

April 11, 2024 by angishields

CBRX-Kitty-Carrie-Feature
Cherokee Business Radio
Exploring Hormone Therapy, Menopause Care, and the Holistic Approach to Health and Well-being
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In this episode of Cherokee Business Radio, Stone Payton welcomes Katherine “Kitty” Houston, a nurse practitioner and owner of Elite Health HRT, and Carrie Soulliere, owner of Covered with Carrie. The discussion delves into the nuances of hormone therapy and menopause care, with both Kitty and Carrie providing valuable insights on the symptoms of hormone decline, the critical nature of personalized therapies, and how lifestyle choices can influence hormone balance.

Kitty opens up about her entrepreneurial journey, detailing the challenges she encountered while establishing her own business, and the marketing tactics she has found effective. Carrie adds to the conversation by sharing her own experiences and perspectives in the industry, enriching the dialogue with her expertise.

The episode also explores the affordability of treatments and the range of services offered at Kitty’s clinic, such as IV hydration and vitamins, which Carrie reflects upon, highlighting the importance of such services in overall health management.

Elite-Health-HRT-logo

Kitty-Houston-CBRXAfter spending years in the nursing field, Kitty Houston, owner Elite Health HRT, became a family nurse practitioner to help men & women naturally solve the root causes of health issues – rather than medicating symptoms.

At 45, she experienced the negative effects of imbalanced hormones firsthand. It was this time-period that made her realize how many others also suffer from similar challenges.

Since then, she’s helped thousands of patients (including herself) reclaim their health through HRT treatments!

Follow Elite Health HRT on LinkedIn and Facebook.

Carrie-Soulliere-CBRXCarrie Soulliere is a licensed insurance agent and Owner of Covered with Carrie, a health insurance agency that helps outdoor tourism workers nationwide.

Though she travels the country in an RV most of the time, her home is in Acworth, GA. Her agency is in the top 15% of health agencies nationwide. In addition to her agency, Carrie owns Courses with Carrie, an educational company that sells courses for insurance agents. Covered-with-Carrie-logo

She also does specialized consulting within her field. She passionately advocates for consumer and agent rights within the health space.

Connect with Carrie on LinkedIn and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors Magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot BVM you guys are in for a real treat this morning. Please join me in welcoming to the broadcast, first up on Cherokee Business Radio this morning with Elite Health HRT, nurse practitioner and owner, Ms. Katherine Houston. How are you?

Kitty Houston: [00:01:03] I’m doing great. Thank you. You can call me Kitty.

Stone Payton: [00:01:05] Oh, good. All right. Well, all right, Ms. Kitty. Well, we’re delighted to have you in the studio and on the program. I got a ton of questions. I think our other guests have questions, too. So this ought to be a very informative segment. But before we go there. Mission. Purpose. What are you and your team really out there trying to do for folks?

Kitty Houston: [00:01:27] Well, um, I really specialize in menopause care. I take care of men as well for hormone therapy, but when I went through menopause, it was rough. It was really rough. And my, um, physician really just kind of was like, well, you know, this is this is, you know, basically suck it up. And for me, I was not willing to just suck it up. I was a nurse in women’s health at the time. And, you know, I wanted to figure out the whole menopause issue because we don’t talk about it. We don’t talk about it in nursing school. We don’t talk about it in nurse practitioner school. It’s not taught in med school. So, you know, we practitioners just are like, well, I don’t know what to do. It’s just normal. Just suck it up. Here’s an antidepressant move on. And I really wanted to help women because 100% of us go through menopause now. And so that’s what I do.

Stone Payton: [00:02:22] Well, now that you’ve been at it a while. What, uh, what are you finding the most rewarding? What’s the most fun about the about the work for you?

Kitty Houston: [00:02:29] It’s definitely seeing the change in the patients that I have that come in. I have women that come in and they are desperate, and they say, you know, I’m taking this herb and and this medication and this supplement, and I am out of my mind. I don’t feel like myself. I’m going crazy. And then eight weeks, ten weeks into therapy, they’re like, you gave me my life back. I feel normal again. And it’s wonderful for me to see the light in the eyes of these women who came in a lot of times crying, saying, help me, please help me. Because I am struggling with work. I’m struggling with relationships, my marriage is struggling. I hate everybody and everything all the time, including myself. And I know what that feels like because I went through that. And so it’s wonderful for me to look at these women and go, I know, I know how you feel. I know that that you feel like you want to participate in life again. So that’s probably the most rewarding thing for me is to see that change.

Stone Payton: [00:03:28] I gotta believe that it’s not one size fits all, that every situation is different. Yeah it.

Kitty Houston: [00:03:34] Is. You know, I have no idea what someone’s base hormones were like when they were in their 20s and 30s and they felt their version of normal. So it’s a lot of trial and error. It’s a lot of adjustments to get women to what they say is, this is my norm. And for some women, I, you know, that might be like, wow, that’s you know, that’s a really high level of estrogen. But for them, that’s their norm and that’s where they feel good. So it’s definitely not a one size fits all. It’s definitely a tailored therapy for each individual person.

Stone Payton: [00:04:07] So I’ve heard it before, but, uh, I’m, I guess I’m still a little bit surprised that men sometimes have some of these challenges.

Kitty Houston: [00:04:16] Oh, absolutely. Absolutely. So women peak their testosterone production at 28, and there’s a slow decline until we go through menopause. Men peak their testosterone production around 20, and then they have a slow decline until they’re about mid 40s. And then they stay stable for the rest of their life, which is about half of where they were when they were in their 20s. So for some men, they they don’t have what’s called andropause where they feel like I am not myself. I’m having poor quality of sleep. I’m having less motivation, I’m having weight gain. I’m having more anxiety and depression and inability to manage stress like they could. But I see time and time again men are like, well, you know, my doctor says my testosterone is normal. Well, the normal range for men is the same from 18 to death. And it is a very, very, very broad range. So if they’re making half of what they were in their 20s, when they’re 50, they don’t feel normal. So I get them back to that normal level where it’s it’s still safe, but it’s definitely giving them the oomph that they need.

Stone Payton: [00:05:23] All right. So let’s talk about the work a little bit okay. And maybe and let’s let’s start at the beginning. Well yeah. Like when should, uh, a man or a woman reach out to you or are there signs or should they just be checking anyway? Is this like you take your car in, just you don’t go on a long trip without taking your car in.

Kitty Houston: [00:05:43] So it’s always great to get a baseline when you’re young. And I do have patients that are in their 50s that bring in their, you know, semi adult children that are in their early 20s to get a baseline and see where are their hormones at that age. And any time you feel like you’re just not your optimal self is probably a time to have your hormones checked to say they’re starting to decline because they decline as we age. And then when you factor in all of the hormone disruptors that we have in our environment, they’re declining much more rapidly for people in their 20s and 30s and 40s than they were for people in their 50s and 60s.

Stone Payton: [00:06:25] Okay, I got to ask about hormone disruptors, and then I want to know more about the process. But yes, speak to that a little bit.

Kitty Houston: [00:06:30] So hormone disruptors can be anything from pesticides or some of the things that we put in our plastics, or they’re in our To-Go foods in our to go containers. Hormone disruptors are in our foods. We put a lot of, um, antibiotics and hormones in our food, in our in our animals. And then we eat that and they mimic our, um, our hormones in such a way that our body’s like, well, oh, I’m getting so many of these hormones, I don’t need to make as much. So then we naturally decrease our own natural production and it’s just a cycle. Then we make less so we feel worse and it just goes on and on.

Stone Payton: [00:07:13] I hope mom’s listening because my that’s it’s good. If you have a radio show that mom listens now and again. Right. But. No. Mom watches her vegetables. She buys the grass fed beef. So there really is something to this.

Kitty Houston: [00:07:26] There’s that is huge. Eating organic, eating non-GMO, eating food that is not treated with pesticides is huge for your health and for the health of your family.

Stone Payton: [00:07:38] So carry over here is nodding her head. Ah, it sounds like you buy into this whole thing about at least doing what we can to stay away from these disruptors. She was going, so I lost.

Speaker4: [00:07:49] Half of my body weight at one point in my life. So I saw a huge change when I moved to the eating in this style, where my health was significantly better, I felt better. I slept better when I focused on eating foods that were healthy, natural, and organic and were not filled with pesticides. I felt a huge change in my life. It was so significant.

Stone Payton: [00:08:09] All right, more about the process. So that’s one of the things that identify. So those that’s just like some quick pro tips right out of the box that you can have a conversation with them about, and they can start making some of those adjustments and be on the lookout for that. But yeah. So I come into your office, I sit down. Well, first of all, what am I complaining about or worried about if I come if I’m coming to your office?

Kitty Houston: [00:08:32] Um. The symptoms for men and women are very similar. Okay. As women are going through perimenopause and they’re starting to have hormone decline. Uh, the symptoms, the most common ones that everybody thinks about is hot flashes, mood swings, but heart palpitations, itchy skin, dry eyes, joint pain, um, weight gain, especially midsection weight gain, low libido, low drive to be active. Forgetfulness. Less ability to stay focused and on task. These are very, very common as the hormones decline because our hormones have a lot to do with that for men. Um, anxiety, depression, less motivation, poor quality of sleep, lower libido, weight gain. Um, just that motivation that get up and go is kind of got up and left and it’s it’s terrible. But it happens to us all as we age. And a lot of times we attribute this to I’m tired, I’ve got a job, I’ve got kids, I’ve got spouse, I’ve got stress. So we attribute a lot of the common symptoms of low hormones to life factors, whereas a lot of it is is cohesive. You’re going to have hormone disruptors. You’re going to have hormones dropping along with all of these, these life things that are happening. But it you know, you just get your hormones checked whenever you can.

Stone Payton: [00:09:53] So please tell me there are no disruptors in bourbon.

Kitty Houston: [00:10:00] As long as they’re not using, you know, pesticides in their grains and things, then you’re good.

Stone Payton: [00:10:06] Organic bourbon.

Kitty Houston: [00:10:07] Organic bourbon. You should be just fine. I would say drink in moderation, but. Right. You know, there’s nothing wrong with having bourbon.

Stone Payton: [00:10:15] Well, Kerry brought up weight loss. So there’s there’s some real connection here in, um, weight loss or the appropriate weight for your frame. And with all this as well. Yes, absolutely, absolutely.

Kitty Houston: [00:10:27] So when I bring a person into our office and they have questions and they want to become a patient, one of the things that we do, we do blood work. But I also put every single person on a body composition scale, because it’s important to know that it’s not about your weight, it’s about your percentage of body fat. And, you know, just for me, for example, my weight hasn’t changed in five years, but my size has changed dramatically because I’ve lost 13 pounds of fat and put on 10 pounds of muscle. So my weight is the same. But I went down three sizes and I have, you know, lost a lot of the visceral fat, which is the fat that kills us. It’s the fat that causes high cholesterol and heart disease and fatty liver. So just balancing the hormones can help you lose all of that midsection weight and help you feel better. You’re putting on muscle. Your muscle burns your fat even at rest. The more muscle you have on your body, the more better calorie burner you are.

Stone Payton: [00:11:30] So a lot of this is counsel from you with your specialized expertise, but it’s shifts in lifestyle and and habits.

Kitty Houston: [00:11:39] Yeah, absolutely. So you know, getting the hormones balanced is part of the, the the process. So I like to think of that as if you have a toolbox balancing your hormones as a tool, watching what you eat, how you eat, the order in which you eat your food is a tool. Being active is a tool. How you exercise is a tool so you know you have a toolbox. You can’t just have a hammer. You have to have a screwdriver. You have to have a wrench. You there are other components. And when you you know, when patients come into my office, I counsel them on all of the different tools that they can use, because some patients don’t want to do hormone therapy, but they want to feel better. So we look at it from a nutrition standpoint or for a supplement standpoint or from a weight loss standpoint, but you know, you have to have all the tools.

Stone Payton: [00:12:30] So does hormone therapy or can it include adding some hormones or.

Kitty Houston: [00:12:36] Absolutely.

Stone Payton: [00:12:37] Oh okay. Yeah. Say more about that.

Kitty Houston: [00:12:38] All right. So um, we do hormone replacement for men. We do testosterone and we monitor estrogen because estrogen and testosterone have a symbiotic relationship. So we also give something to men to help with preserving testicular function so that they don’t have shrinkage or they don’t have infertility, especially for my men that are in their 20s and 30s. Yeah. And still planning for families, for women we do testosterone, we do estrogen, we do progesterone. And we have a balance. I have a formula that we do a balance. Some women don’t want testosterone. Great. You don’t have to have it. It is our most abundant hormone in our body as women. Women don’t realize that. But we have a lot. I didn’t.

Stone Payton: [00:13:22] Either. I don’t guess.

Kitty Houston: [00:13:23] We have a lot less testosterone than men. Um, but we have a lot of testosterone in our bodies when we’re in our 20s and 30s. And I replace all of those. Some patients are like, oh, I don’t know. I don’t want to turn into a man. I don’t do gender reassignment. I just replace hormones so that we feel optimal.

Stone Payton: [00:13:43] Yeah. All right. What I’m going to switch gears on you a little bit. What was it like to leave the the job, a job and then start your own business? That had to be a little scary. It was.

Kitty Houston: [00:13:54] Terrifying. It was absolutely terrifying. But I wanted to be able to help people the way I didn’t get help. And my husband is a partner in this business with me, and he does the business side of it, whereas he says, I’m the talent, so I, I take care of the patients, he takes care of the business side of it. So if I wasn’t doing this with him, I would never have done it.

Speaker5: [00:14:23] Knee.

Stone Payton: [00:14:25] So how does the whole, um, sales and marketing thing work for a practice like yours? Because not only do you have to be good at this, you got your husband in there. Do you have to get out there and shake the trees? Do you have, like, this whole systemic approach for it? I guess education would be a big part of your whole marketing approach. Yeah.

Kitty Houston: [00:14:44] Yes. So we don’t do any kind of like outside marketing.

Stone Payton: [00:14:50] Not going to see you on the billboard.

Kitty Houston: [00:14:52] No, we’re not going to see me on a billboard. Okay. Most of our patients come in as word of mouth and, you know, just I go to the hair salon and I had somebody ask me, well, what do you do? And I said, well, I’m new to the area. I just opened my own business. This is what I do. And they’re like, oh my gosh, I need you. And just from that, I’ve gotten like 20 patients because women at the hair salon talk and were there for a long time. And, you know, you go to your hairstylist and you’re like, wait a minute, why do you look like you feel so much better? I saw you three months ago and you were miserable and you, you know, had no energy. And now you feel great. What did you do? And so that’s a big marketing thing. But just being out in the community, I just talk to people. I keep business cards in my purse. And anytime I hear somebody, you know, if I’m, I’m out. I went out to the wineries over the weekend with my daughter, and there were four women at the table, and they were griping about all the things. And I said, ladies, where do you live? And they said, Marietta, I said, come see me, I can help. And they’re like, oh my gosh, you do hormones? I said, yes, I do. And so it just, you know, listening to conversations and chit chatting with people is how we do our marketing.

Stone Payton: [00:16:10] So deep root, downtown Woodstock has a ribbon cutting in a few days, so you should definitely show up.

Kitty Houston: [00:16:15] Oh, absolutely. I’d be happy to. You should.

Stone Payton: [00:16:18] If you do sponsor anything, you should sponsor Deep Root, right? We’ve been a couple of times and we really we really enjoyed it. Oh that’s that’s great. So I don’t know when you would ever find the time because it sounds like you got a lot going on. But interests, hobbies, passions that you pursue outside the scope of your work, anything you have a tendency to nerd out about?

Kitty Houston: [00:16:40] Um.

Stone Payton: [00:16:41] Uh, my listeners know I like to hunt, fish, and travel. Okay. The reason I ask, okay.

Kitty Houston: [00:16:45] I love to be outside. So I just hiked Yonah Mount Yonah on Saturday. Oh baby, I love to. It’s gorgeous. So. And it’s a it’s a good hike. I’m still sore. And I hiked on Saturday and I’m still sore and I’m not out of shape. So I love to be outside. I love to hike. I love to kayak when we have time. Um, I’m contemplating taking up golf. My husband golfs, my son golfs, my daughter in law golfs. So they’re like, you need to be the fourth. And I’m like, yeah, but I really am going to be terrible because I am not sports oriented. I never did sports, but I’m willing to try. I’m willing to I’m willing to try taking up golf.

Stone Payton: [00:17:28] Oh, I wanted to ask you about and this is, you know, all of my research is like from Facebook, so take it with a grain of salt. But a word that keeps popping up for me is peptides. Mhm. Is there something to that or is that just Facebook pablum or no Pep.

Kitty Houston: [00:17:44] Peptides are another way to do something to help with anti-aging. There are different peptides that do different things. Peptides are just chains of amino acids that work in different ways. We have peptides that help with sex drive and let me tell you, they really work. We have peptides that help with healing, especially with healing the gut and healing wounds. We have peptides that help with increasing muscle mass, and we have peptides that help with decreasing weight by regulating insulin sensitivity. So by adding these into your routine for your hormone replacement or your weight loss, people can see a much bigger benefit using peptides. Well, I’m.

Stone Payton: [00:18:30] Glad I asked. All right. Circling back to the work, yes. Uh, and we and we used me as our case study. I think, you know, I got a little too much prosperity right here. You know, I’m not fat in a lot of places, but I got a little prosperity right here above the belt. Uh, even if I lose weight, it’s still. It’s that smaller. But in proportion to everything, it’s right there. So I come in, I talk with you, you ask me questions, you know just how much bourbon stone and where is it coming from? And we think to that, if appropriate. And so you might provide some immediate counsel on, hey, consider doing this and eating less of this and more of that and all that kind of stuff. And if appropriate, you might say, and maybe we need to add some of this, you know, and we’ll and we’ll do that and think about the peptides and all that. So walk us through what that I know you’re not prescribing for me because we haven’t had that conversation. But. And what what might uh I don’t even know what to call it. A. Therapeutic plan look like over the course of the coming months or something.

Kitty Houston: [00:19:27] Okay, so the first thing I would do is check bloodwork. So anybody that I’m going to treat I check bloodwork. So I look at cortisol because if your cortisol is really, really high you’re going to hold on to that belly fat no matter what you do. Got it. So we look at cortisol. We look at thyroid. We look at testosterone. We look at fertility hormones for everyone. Just so we have a baseline. And I tailor everybody’s therapy to what are your goals. What is your body fat percentage. Because we have patients that come in that like you you look fit. You look slender. You might be skinny fat, meaning your percentage of body fat is high for your frame because you don’t have enough muscle. And we lose muscle at about 1% a year as we age. For women, when we’re about ten years into menopause or ten years around menopause, we will lose 2% of our muscle mass.

Speaker4: [00:20:22] Interesting.

Kitty Houston: [00:20:23] And this is why we start going. I’m not changing how I eat. I’m not changing how I exercise. I’m not changing how much alcohol I drink. And yet I’m putting on all of this weight. It’s because we’re losing our muscle mass, so we’re burning less calories. So for someone like you, I would say the first thing I’m going to do is look at your hormones. You could probably benefit from testosterone. And then based on what your individual goals are and what your, um, body fat percentage is, we would come up with a plan specifically for you, and then we recheck body composition every six weeks. You know, some patients want to check it every week. Great. Jump on the machine. Check it every week. It doesn’t cost you anything. Um, and then we look at blood levels after about 12 weeks of therapy just to see are we getting where we want to be? Are we getting where we feel, where we’re happy, where we’re comfortable. Mhm.

Stone Payton: [00:21:14] And is this a terribly expensive prospect or does it just vary from person and case and goals.

Kitty Houston: [00:21:22] Um, if you’re looking at just specifically hormone therapy for men, it’s about $140 a month if you spend.

Stone Payton: [00:21:31] That on bourbon.

Kitty Houston: [00:21:34] Weekly or monthly. So for women, if they are in perimenopause and and need all three hormones testosterone, estrogen and progesterone, it’s about $200 a month because we’re working with a lot more hormones. Um, um, weight loss therapy is very affordable. Peptide therapy is very affordable, and I have some patients that just come in and get IVs and vitamins just to help give them a boost and help them feel better. And we’ve had a lot of patients come in lately that went on spring break and came back with a virus. I’m like, you need some hydration because you probably drank too much at the beach. So we also do IV hydration and vitamins.

Stone Payton: [00:22:12] Oh, neat. Uh, physical location. Then you have a physical location?

Kitty Houston: [00:22:16] Yes, I have a physical location. We are on highway 92. We are at, um. 920 Woodstock Road, suite 240, in Roswell. So there’s a moe’s there. There’s. It’s like a little plaza right across from LA fitness. Yeah. In Roswell.

Stone Payton: [00:22:34] All right, so what’s the best way for our listeners to have a more substantive conversation with you or somebody on the team, or they. I guess they could go to go to the place, but maybe set up kind of a consultation thing or what’s. Yeah.

Kitty Houston: [00:22:46] Yeah. So we do consultations are free, which I know people think I’m crazy. Um, but a consultation is free. We can do a consultation over the phone. We can do a consultation in person. Uh, the best way to schedule a consultation would be to call the office, and somebody will that’s in charge of my schedule will put them on my schedule. And the phone number is (678) 539-9464.

Stone Payton: [00:23:11] Fantastic. And then get the blood work and all that done with you. Or do we got to go out and do it and come to you with the blood work report? Or how does that piece work?

Kitty Houston: [00:23:20] We do the blood work at the clinic. It’s $150 for a very, very comprehensive, um, panel. Yeah. If you were to go to a lab and have these labs done, it would be about $1,800. Ouch. We charge 150. We charge because we get a discount from the lab. So we charge what the lab charges us. And it’s very, very comprehensive. And it’s about a two day turnaround. So if somebody came in today, I could see them on Thursday to go over their results and get them started with therapy.

Stone Payton: [00:23:50] Man, that seems fast.

Kitty Houston: [00:23:52] It’s pretty fast.

Stone Payton: [00:23:53] Yeah. All right. One more time. Those coordinates, let’s make sure our listeners know how to get to you.

Kitty Houston: [00:23:57] Okay. Um, the office is at 920 Woodstock Road, suite 240, in Roswell. We’re right there on highway 92, and the phone number is 678. 5399464.

Stone Payton: [00:24:12] Nobody ever calls themselves right. So they always they it always takes them a little longer to tell you their phone number that you don’t feel like the Lone Ranger.

Speaker4: [00:24:19] It took me forever to memorize my business number. I was like, oh, I just could not. I took forever in the.

Kitty Houston: [00:24:25] Beginning, I kept giving people my cell phone number. I’m like, oh no, no, no, no, no, don’t, don’t, don’t call me on my cell because I don’t answer it after work.

Stone Payton: [00:24:34] Well, thanks for coming in and sharing your insight and your perspective. I look forward to continuing to follow your story, but I also look forward to to to learning about this topic in particular. Uh, but don’t go anywhere. Will you hang out with us while we visit?

Kitty Houston: [00:24:46] Absolutely.

Stone Payton: [00:24:48] And she’s been a great wingman. She’s been nodding and been very encouraging. And we’re going.

Speaker4: [00:24:52] To take the card, actually.

Speaker5: [00:24:54] Uh.

Stone Payton: [00:24:55] There you go. And I’ll send you the invoice for the broker fee. There you go. If she.

Kitty Houston: [00:24:59] Does, is it.

Speaker5: [00:25:00] Bourbon? Yeah.

Stone Payton: [00:25:01] It’s one bottle of decent bourbon. Absolutely. All right, next up on Cherokee Business Radio this morning, please join me in welcoming to the program with covered with Kerry. The lady herself. Kerry Soulier. How are you?

Speaker4: [00:25:15] I’m doing great. How are you today?

Stone Payton: [00:25:17] I’m doing well, but I, I guess I’m in a little bit of a fall. Maybe I need some hormone because Kerry walks in the in the lobby and, uh, and I and I asked her if you if she was Kitty. Well, I didn’t know it was Kitty at the time, so I said, are you cats or. She says, no, Kerry like you, dummy. We just met last week. We just. And I had the most wonderful conversation with Kerry. It was like last week, wasn’t it?

Speaker4: [00:25:39] I think it was like two weeks.

Stone Payton: [00:25:40] Was it okay? Yeah. Well, see, that makes it sound better. And, uh, it just she’s a fascinating person. I can’t wait for you to hear about her, the breadth of her, her life and her life style. But. Oh, by the way, she also runs a very profitable and productive business that genuinely serves people. Tell us about it.

Speaker4: [00:26:00] Definitely I own covered with Kerry. I help people under the age of 65 with health insurance. I serve via marketplace healthcare.gov. I help with private plans. Short terme medical. I sell all types of insurance, but I specialize in helping people that work in the outdoor tourism industry. I work nationwide, but I when I’m in town, when I’m home. Staying in Red Top Mountain. Um. My business. Has been open since April of 2022. And so we just celebrated one year or two years now on the first.

Stone Payton: [00:26:40] So one of the things that I immediately found fascinating about Kerry and her mindset, and you will see as this conversation evolves, how much she genuinely cares about other people and really does want to, uh, want to serve them. My business partner at the Business RadioX network, uh, his name is Lee. He’s, uh, known for saying that niches make riches, and he’s a very big proponent. And we are in our in our work of, you know, finding that that crowd that wants to hear your music and playing really well for them, you know, basically. And I just found it fascinating that that you chose that niche. Speak more to why that niche and some, some things that we may not realize about that group of people. Yeah.

Speaker4: [00:27:23] So the outdoor tourism industry, first of all, what is that? White water rafting guide, zipline guides, hiking guides, farm and ranch is part of outdoor tourism. So overall it’s people that help you when you go on vacation. Have fun. The reason that’s my niche is that’s who I am. I’m a whitewater rafter. I’m a guide. I never intended to find this niche. It just happened overnight one day. I owned a perfectly normal insurance agency that specialized in helping Cherokee County before this. Uh, that was my primary form of business. But I arrived at Guy camp for training at the Ocoee River in Tennessee last year and discovered the entire community did not have health insurance, and they qualified for pretty much most of them $0 plans on marketplace. Due to their income levels, most people in the outdoor tourism industry make a fairly low wage. They’re below or within 150% federal poverty line. Just for example, in the state of Georgia, that would be under $21,000 a year for one person. Um, they travel between multiple states and work two or more seasonal jobs. So a lot of them are just like, oh, I can’t have health insurance because I live here, I live there, I live there, and I’m licensed nationwide between myself and my referral network. So I was able to help no matter where they originally were from or where they were going, so that they’re able to manage their health care throughout their yearly moves. It’s been really fulfilling.

Stone Payton: [00:28:57] I can tell and I can tell and I could tell when we when we sat down and visited a couple of weeks ago how much you really you do find the work rewarding. You do. I know you’ve built your business up to the point where it is financially rewarding, but I get a sense that so much of it for you is what I would characterize as emotional compensation. Or you really that’s a big part of your comp is helping people, isn’t it?

Speaker4: [00:29:22] It is. It’s something about just finding there was this whole group of people that never knew they had access to health insurance and wanted it and wanted my help was just such this fulfilling thing. And then they are my friends, my community. Those are the people I want to help. Um, and just to see that things that were problems in the past aren’t problems so much, and to join in levels of advocacy for them to help improve their living conditions. Most people that work in outdoor tourism, uh, live in company provided housing, and it’s not necessarily in the best of conditions. I lived in it when it when my business found success. I was actually considering closing my business when I found all these people that needed my help because I was like, I think my industry, something’s wrong with it. I’m not being paid correctly and I don’t have any money. And then, like, a tree fell on my car. And, you know, the people I work for just stopped paying me. All of a sudden I was like, maybe my industry’s a scam. Maybe I should quit. And then one day it was the last day of the month. You have to sign up for health insurance via healthcare.gov by the end of the month for it to start on the first. Um, the outfitter that I was living at and working at asked me to help enroll her staff in health insurance and like, she was ready to just pay them more for whatever it costs.

Speaker4: [00:30:50] And I just she brought them one after another after another to me. And it was like 20, 30 people at the end. And every single one except one family of two was $0 and theirs was $0.41. And I just kind of I, I never really discussed like the income if you worked in the industry full time. I worked corporate America before that, I had quit corporate America so I could be a whitewater guide, um, and opened my own business so that I had more time. And I asked the owner and I was like, does everyone who works here make about that? And she’s like, yeah. And I asked, how many companies are there? And she said, 27 here. And I was like, oh, that’s a lot of people. And I just decided to throw a taco and beer party. And I just like, made some fliers on Canva and threw them up on social media and told some people and it was like free tacos, free beer and low cost health insurance. What else do you need? And hit me up? Yeah, I had no money at this time. Like my life was on fire and I was like, well, I have $800, I can buy a beer and tacos, but I hope they come because like, this is my last $800.

Speaker4: [00:31:58] And I was setting up and people were walking in and I was like, oh, at least people showed up. And I was like, I’m almost ready with the food, the beers in the back. And they’re like, well, that’s all great. Well, but we’re here for the insurance. And I was like, oh, that’s strange. Okay, um, give me just a minute. And I had thought real quick to put a QR code up with like my intake form so that people could fill it out while waiting. While they were waiting. And I sat down and the party was planned to be for four hours. And I did not stand up for five hours because I was just enrolling one person after another with health insurance. And at the end of that month, you know. Health insurance agents that work on marketplace. Their busy season is normally November through February 15th, mostly November through December. Um, and this was in the spring, in March, April, because all of them qualified for year round enrollment due to their income levels. You can enroll at any time if you earn below 150% of the federal poverty line. I was like, hmm. So I just made some like marketing fliers that were focused on the industry, and I just kind of started emailing them to people. And then. It just exploded. My phone just never stopped ringing after that. That’s great. Yeah.

Stone Payton: [00:33:24] This is the kind of story that I love because. And look, I have a great deal of respect for the people that do all the due diligence. They go get the SBA loan, they, you know, take out a second mortgage on their house and they properly capitalize their business, or maybe they even decide to franchise because they’re not really, you know, but this this I find so incredibly inspiring and it’s it continues to be wildly successful. Yes.

Speaker4: [00:33:49] It’s it is. I’ve seen the results in my work. It’s not been easy. I, you know, I have a high school education. I didn’t know what I was doing. I was just like, well, I have an insurance license. I’m not bad at selling insurance, and I’m terrible at being a corporate employee. So I’m not wanting to do that. I got Covid and they went to write me up for taking time off, and I was like, no, I don’t think I work here anymore. Um, and I had like $1,400 opened my business and I was like, well, I’m going to make this work. Um, and when it happened, you know, I did not have a car I lived in. I called it my shack. It did not have running water. Um, it just was a cabin in the woods. If someone’s like, yeah, you don’t have anywhere to live, so you can live there if you want. Um, and, you know, I didn’t have internet. Obviously, there were cell phone service, so I had to walk to those things. Uh, and just like I found someone that would rent me their car while they were working because I quit guiding. I was, like, too busy selling insurance now. Sorry. Um, so it just started growing and it just spread because I had all my state licenses at that time.

Speaker4: [00:35:01] I’ve let some go because some states don’t have rivers and outdoor tourism, so they don’t really matter anymore. And I just found other people that can help there. But I just had a cell phone, my laptop, and an Excel spreadsheet, and suddenly I went from having like 50 clients, which was normal for how long. I had been open to having hundreds within a matter of 60 days. And I was like, Holy cow, I don’t know what I’m doing. I don’t know what I’m doing. I don’t have any money. Because I still wasn’t being paid correctly from my prior company I was contracted with who still doesn’t pay me correctly, whatever. Um, but I was like, how can I quit when there’s such a need? And I can see the obvious scalability of this? Like, I got to figure this out. Like I didn’t have a credit card. Um, I definitely could not get a business loan. Um, you know, that wasn’t going to work. And I was like, well, I just better get to work then. And I just worked for ever. Um, you know, I people in the insurance industry started to take notice of what was going on.

Speaker5: [00:36:04] I bet they.

Speaker4: [00:36:05] Did. Um, and I didn’t even mean to do it. I had always been a moderator and an administrator on Facebook groups for insurance. I was knowledgeable, you know, I have designations now in the industry from working at the carrier. Um, and they started asking me questions and I was like, I am way too busy to talk to you right now. You don’t pay me any money. Like, I gotta work. Good for you. And then somebody might. You should make a course. And I was like, huh? And I was like, no, I’m busy. And then I thought about it. I was like. He should make a course. I had friends suggested I should, like, make something. That’s what I call one to many like you, when you work with someone, it’s 1 to 1, right? Right. And when I sell someone insurance, it’s 1 to 1. But I could one to many this for insurance agents and just make it like a course that they watch and it answers all their questions. And I was like yeah, you know, maybe I’ll make a couple thousand bucks, like, I need a couple thousand bucks, I’ll do some work for that. And I just posted on Facebook because all these insurance agents were bothering me. I was like, if I made a course, would anyone buy it? And they were like, yep. And I was like, all right. Um, so I sat on a friend’s couch. She came and picked me up because I didn’t have a car and I didn’t have an internet. I was like, I need real internet because I need to work right now.

Speaker4: [00:37:23] And I sat in, uh, Atlanta for four days just and I did not sleep. And I just wrote this course, and I started a pre-sale while I was writing it because I was like, okay, I can see this going to like, I’m near the end. And I was like, huh? And I made $25,000 off this course in 48 hours. Wow. And I’m just like sitting there and I’m like, Holy cow, I don’t know what I’m doing. Like, I plan to, like, deliver this to, like, you know, ten people. And now I got to deliver it to a couple hundred, and that’s going to take a lot of time. And I was like, I need automation. So I had already had a CRM customer resource management system that had a lot of automation capabilities, and I built it out for my insurance aspect of my business at this point. And I was like, well, I just need to make an automated delivery system for that, so I did. Um, and when it was all said and done, I’m sitting at $75,000 of sales on it since August of 2023 last year. Um, and I don’t talk about it anymore. I don’t want to talk about it. It just sells itself and it delivers itself, and it has answers to all their questions in there. And it’s just a case market analysis of my marketing concepts. Obviously, it’s focused on insurance agencies like how I present it, but it’s more so how I market it on social media and through employer engagement to prospect business to business, even though I sell business to consumer.

Stone Payton: [00:38:57] So you see, Katie, why? We wanted to have her in the studio.

Speaker5: [00:38:59] That’s amazing. That’s fantastic.

Speaker4: [00:39:03] Yeah. So it’s just evolved. And, you know, insurance is my passion. I do everything else so I can sell insurance to my consumers. Um, because I can’t keep up with them. Like the demand I’m booked every week. All week. Um, doesn’t.

Kitty Houston: [00:39:20] Leave you much time for rafting then, does it?

Speaker4: [00:39:21] Oh, I make time. I make the time for rafting. Definitely. Um, so I scale back a little bit in the summer. Um, I’ve learned outsource, I utilize automation. Um, so, like, if somebody walks up to me and they’re like, oh, I need to talk to you about health insurance out in public, I’m like, great, get your phone out. And they’re like, I’m like, type in (304) 507-8039. Just say health insurance. And I have an automation built so that if you’re not an existing client and you say those words, it’s going to intake you, it’s going to book your appointment, it’s going to get your intake form so that when I just have to pick up the phone and call you, um, that’s all I have to do. I don’t have to do the fact finding myself anymore. And that’s just eliminated so much in my life, so that I don’t need as many people to do a large amount of work. Um, I also utilize outsourcing things I’m not the best at. It’s so important. Um, I can build automation, but I would rather just tell someone what I want and be like, here you go and let me know when it’s done. So that’s what I do now. Um, but overall it was crazy. I got invited by the largest outdoor tourism employer in the United States to come live on their property and, and, uh, offer their 700 part time staff health insurance. It was so crazy.

Kitty Houston: [00:40:39] I bet you met a lot of fun people, though. Oh, my.

Speaker4: [00:40:41] Gosh. I have friends all over the country. I live in an RV now. Um, don’t live in a shack selling that course. Got me an RV. Um.

Kitty Houston: [00:40:51] Moving on up.

Speaker4: [00:40:51] So I travel to the country now. Um, which is always been a thing I’ve enjoyed, but I just sell insurance as I go, and I get to go rafting.

Kitty Houston: [00:41:02] That’s fantastic.

Speaker5: [00:41:03] Yeah. Isn’t that marvelous?

Stone Payton: [00:41:05] So what will the summer look like for you? You’ll back off a little bit, you’ll play a little bit more, but you’ll you’ve got you’ve got things set up, so I.

Speaker4: [00:41:13] Do the.

Stone Payton: [00:41:14] Machine keeps running.

Speaker4: [00:41:15] So I will be working in Fayetteville, West Virginia, which is the Whitewater capital of the world. I’ll be working at Ace Adventure Resort as a whitewater guide. I’ll be doing new trips from June through August, um, up there. So I know a lot of people sometimes go on vacation because that’s a state or a national park, the new River Gorge. And then from there it’s festival season. Um, my industry had a insurance crisis where so there’s whitewater races where people go race, and the highest classification is a class five. So a class five is really challenging. And they basically just said no insurance for class five races anymore. The company that previously provided it. And they just started canceling all these races. And I was like, oh no. I was like, I think I can fix that. So like, I figured it out, I found an insurance and like, I started this social media campaign like called Save Class five and like, made it like a movie style, like thing, um, and like, got all the people that formerly organized the races to reach out and like, got them insurance. So I’m going to go to the festivals and I created a waiver system for it.

Speaker5: [00:42:28] Are you hearing this is insane.

Speaker4: [00:42:31] Um, so that they used to just have to fill out pieces of paper and that’s silly. So I made a waiver system so that I can intake all of the insurance information for the users, for the liability policy. And so that I also have the master like billed for it for the industry.

Speaker5: [00:42:49] All right.

Stone Payton: [00:42:50] Before we wrap, I got to ask one more question because I could I could swear we had a little bit of a conversation around it. You do a radio show while you’re out playing too, don’t you?

Speaker4: [00:42:58] So I just do a lot of podcasts in general. I, I didn’t even know I was going to be on your podcast. I came looking to run a podcast. So he’s like, no, I don’t do that. But like, I want to talk to you.

Stone Payton: [00:43:08] I want you on the show.

Speaker4: [00:43:09] I just I find them in the world and I do quite a few of them.

Stone Payton: [00:43:14] So you get on them as a guest a lot.

Speaker4: [00:43:16] I about two a month usually.

Speaker5: [00:43:17] Oh wow, that is fantastic.

Stone Payton: [00:43:21] Oh, what an inspiring story. We’re going to follow your story as well. I hope you’ll check. Maybe you can be like the, the, uh, on the road, uh, health insurance correspondent. Yeah. Have Carrie call in.

Speaker5: [00:43:33] Call me.

Speaker4: [00:43:33] I can stop by and give a visit when I’m in town regrouping. This is where I come back and be like, oh, I need a new round of stuff. Got to get my mail. Say hi to everyone.

Speaker5: [00:43:42] That’s perfect.

Stone Payton: [00:43:44] All right. What’s the best way for listeners to learn? Learn more. A website, a good central hub for you.

Speaker4: [00:43:49] So first, if you’d like to book some time to chat, you can go to covered with Caricom. If you’d like to talk to health insurance, you can always send me a text at (304) 507-8039. And if you just want to follow along, you can type Carrie, Carrie, Grace, grace in Facebook. I’ll be the first one that pops up.

Stone Payton: [00:44:09] What a delight to have you come join us this morning. Thank you so much. All right. My pleasure. Okay, until next time. This is Stone Payton for our guest today. And everyone here at the Business Radio X family saying we’ll see you again on Cherokee Business Radio.

 

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