BRX Pro Tip: Reframe Your Business Goals from Dollars to People
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BRX Pro Tip: Reframe Your Business Goals from Dollars to People
Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about business goals and the right – the right perspective frame. How should you really go about setting and then tracking business goals?
Lee Kantor: [00:00:17] Yeah. I think a nice way to create kind of goals for yourself is to not use dollar amounts as the goal, but use people amounts.
Lee Kantor: [00:00:27] And what I mean by that is, say you want to make $100,000 a year, that’s $80,333 a month. So instead of looking at it as I got to make $8,333 this month, ask yourself, “How many clients do I have to have to do that?” For example, if you charge $1,000 a month for your services, that’s, you know, eight, nine clients. You have to have eight or nine clients. If you charge $2,500 a month, that’s only four clients. When you know you only need four clients to reach your goal, isn’t it easier to make that one more sales call, to build one more relationship that gets you that much closer to where you want to go?
Lee Kantor: [00:01:10] So, try focusing on people, not money. And something tells me you’re going to make a lot more money.
The Mommy Hustle: A Story of Overcoming Challenges in Business and Motherhood
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In this episode of the High Velocity Radio, Stone Payton talks with Dionna Walker, CEO of Rebirth Hair Products. Dionna shares her journey from Ohio to Georgia for a knowledge-packed weekend, including attending the Dropping Knowledge Tour. She discusses her book, “The Mommy Hustle,” which provides inspiration and tips for balancing motherhood and entrepreneurship.
Dionna also delves into the creation of Rebirth Hair Products, a brand born out of her own experience with postpartum hair loss, now catering to a broader audience with all-natural hair restoration products. She expresses her passion for the personal touch in shipping her products and her eagerness to learn more about marketing. Dionna emphasizes the importance of mentorship, both receiving and giving, and talks about how she’s created digital products to guide other entrepreneurs.
Dionna Walker established Rebirth Hair Products in July, 2019. Dionna is a wife, mother, and entrepreneur. Her hair care product line may just be the solution women and mothers have been waiting for. She’s also the author of The Mommy Hustle Book.
The product line features four different collections that include a shampoo, conditioner, hair moisturizer, hair growth oil, styling gel, and hair buttercream. Infused with rosemary, mint, coconut oil, and shea butter, this hair care line is one hundred percent vegan.
Also known as “the fairy godmother of hair products and edges” by her team, Dionna’s mission is to provide top quality hair products. With a hands-on approach, a vision for her company, faith, and trap vibes, Dionna Walker is on her way to continue helping not only women, but also mothers regain their confidence while battling postpartum hair loss.
Follow Rebirth Hair Products on Facebook.
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Stone Payton: [00:00:14] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast, CEO with Rebirth Hair Products, Ms. Dionna Walker. How are you?
Dionna Walker: [00:00:34] I am great, thank you for having me.
Stone Payton: [00:00:38] What a delight to have you in studio and you have gone to some trouble to be here. You came in from Ohio?
Dionna Walker: [00:00:45] Yes, yes. Representing for the Dayton, Ohio area. I came flying in to Atlanta, Georgia for a jam packed weekend.
Stone Payton: [00:00:54] Yes, not just me. We’re going to have a great conversation, but you’ve got some cool stuff happening on Saturday. Yeah.
Dionna Walker: [00:01:00] Oh, yeah. So tell us about it. Okay, so Saturday I will be going to the Dropping Knowledge Tour and it is hosted by, um, Kaleidoscope Hair Products CEO, the real Baby Judy. So we’re going to be learning about how to reach our customers in 2024. And she’s just going to be dropping gems overall. So I am so excited for that.
Stone Payton: [00:01:26] Well I hope you’ll take some notes and share that with me.
Dionna Walker: [00:01:28] Okay. Of course.
Stone Payton: [00:01:30] We’ll take all the help we can get over here at Business RadioX. Okay. So Rebirth Hair Products. I do want to get into that in a little while. But, uh, what’s for foremost on my mind right now? You’ve got a book out. Yes.
Dionna Walker: [00:01:43] Yeah.
Stone Payton: [00:01:43] Tell us about it.
Dionna Walker: [00:01:44] So I have a book out called The Mommy Hustle, and this book is an inspirational read. And I kind of wrote it because sometimes being a mom, I have eight children. Oh, my. So. Wow.
Stone Payton: [00:01:56] That’s a whole nother show. Yeah.
Dionna Walker: [00:01:59] Couple of hours worth a show. But being a mom and business, sometimes we have this thing called mom guilt and we want to make sure that we are our number one priority is our children. But when you’re in business, sometimes you have to, you know, tip that scale a little bit and say, hey, I know you have a football game tonight, but mom has to go to this meeting and sign this contract so we can pay for this mortgage. Okay, so I kind of wrote the book to inspire and to also give tips on how to balance that mom and entrepreneur lifestyle out.
Stone Payton: [00:02:38] Man, that sounds like a marvelous pursuit, a noble pursuit. And it’s, uh, I would think it’s no easy task. How do you go about taking these ideas, these experiences, and, and committing them to paper in such a way that it’s really going to benefit other people? Tell us a little bit about the process you went through for getting the book together.
Dionna Walker: [00:02:59] So it just, you know, it came to me as an idea and I said, well, I looked for something that relates to me. Right. So I was looking for a book that could relate to my struggles. And you know what I was thinking, what I had going on, and I couldn’t find it. So that is basically where most of my entrepreneurial spirit comes when I find something, when I want, when I need to find something on the market that I cannot find for myself, I go ahead and I create it because, hey, I know a lot of other women is looking for some, you know, some type of encouragement, um, to, you know, juggling, you know, business and motherhood or even, you know, working the 9 to 5 and being a mom, you know what I’m saying? So I just the inspiration comes from seeing a need for it. And I just, you know, after I, I just couldn’t find what I needed. I said, I’m going to go put pen to paper.
Stone Payton: [00:04:00] So what what is the structure of the of the book? Does it have, uh, chapters or how did you how did you set it up?
Dionna Walker: [00:04:07] Okay. So the book is so interesting because I have, um, I have graphics like I have a quote in there that said, I am not a Cinderella and that that chapter just talks about, you know, I’m not I’m not going to be cleaning all day. I’m not going to be, you know, I’m going to put on my, you know, my business suit and I’m going to go out there and I’m going to do what I need to do, and then I’ll come back and be Cinderella. But I have pretty cool, I have pretty cool graphics. And then I have. Oh, and then in the back of the book it is actually a journal. So once, as you and I encourage in the book, as you’re reading through the chapters, go to the back of the book and write down your thoughts. And even if you have a business idea, write it down. So the book is really pretty beautiful graphics I have. Oh man, it’s just such amazing. I’m that is my Picasso work.
Stone Payton: [00:05:10] So did some of the chapters come together really easy for you and other ones? Take a little while and you had to kind of work through the the way you you decided to say what you really wanted to say.
Dionna Walker: [00:05:22] Well, I had a great editor, um, and I just, I wrote it up and she just said, hey, we’re going to put some things in, we’re going to put some things out. But the overall process, it just came natural to me because it was just like, you know, I’m sharing my journey, right? Yeah. And I’m and she edited it in a way to where even if you’re, um, working in the corporate or 9 to 5, you can still relate to the book. We have like inspirational quotes and, you know, just a journal in the back. So the overall process was easy for me because I had a team that was able to edit the book. And we took about a good 2 to 3 months to even work on the editing part. And then we went to the graphics and the journal and all that. So most of the things was added as we developed and as we got like the the draft done. But the overall development of the book, it just came. It came natural to me because I wanted to share my story, but then I also wanted to put in there tips to my success that I think that other women can relate to as well. Yeah.
Stone Payton: [00:06:32] So what are some other key messages in the book? I love that I’m not Cinderella, but what are a couple of others?
Dionna Walker: [00:06:37] Um, and then one other chapter that I love so much, it is, um, you can be me, but can you beat me? And that is just. And it is just like a little fun little, uh, motivational thing that I do for mothers. Like, hey, I’m not going to let depression beat me. I’m not going to let you know. My financial, my me, my financial situation, um, define me. So the that quote is just for any situation that we may go through. So that one is a really good one. And I want, you know, I’m going to save a little bit of that. You got to go get the book. You got to get the book.
Stone Payton: [00:07:19] Absolutely. Okay. So at the individual level a person invest in the book and they start reading it. If you had the luxury of kind of sitting behind their shoulder and coaching them up on the best way to get the most out of this book, and you did touch on it. But say more about how to how to really use the book so that you are getting, um, as my partner would say, my business partner would say, uh, all the juice out of out of the book. How do you get the most out of it? Is it reading a chapter? Journaling? Yeah.
Dionna Walker: [00:07:51] I recommend reading a chapter. And after you read the chapter, really think about your own situation and add it to the journal. Part of it is really for the reader to jot down how they’re feeling and what it is that they’re they’re wanting to do for their own life. So I even have a part in there where I say, hey, how are you feeling right now? Go to the back of the book and write it down. And that kind of like helps most of the readers because they’re like, I took my time and read each chapter because I was looking forward to that push of you telling me to go in the back of the book, tell me how I’m feeling, what is my ideas? And I even asked them, how are we doing so far in the book, goes to the back of the book and write about it, because when we write our ideas down, I just feel like we can have something to go back to look at it and say, hey, I’m going to, I’m going to get to that. I’m going to knock that out. So I just feel like the most the chapter by chapter, read it by chapter, write down how you’re feeling. Um, if you can relate to something, go in the back of the book and just really write it down of how are you relating to the passage? And I give a lot of tips on business. I give a lot of tips on motherhood. As a mom of eight, I know.
Stone Payton: [00:09:16] It certainly sounds like.
Dionna Walker: [00:09:17] You do. I know. So I give tips on motherhood and just juggling the overall mom and business. And and that’s why it’s called the Mommy hustle. Because I give all my gems and I just want you to. I want us to feel connected in a way of, I have written this book, but you are partnering with me. You’re like my virtual partner and we’re going to write through our ideas. So I kind of wanted to just, you know, include that as a way of pushing out, you know, what it is that the reader wants to, you know, do.
Stone Payton: [00:09:55] Well, it sounds to me like this is also the kind of book that that you you reread. You don’t just read it once and you’re done. I could see reading it chapter by chapter, but also coming back to it. Yeah. Is that accurate?
Dionna Walker: [00:10:08] I wanted to make sure the reader got their money’s worth. Um. It is, it is a book. But the diary part of it is to where you can keep it on you and go back and read, you know, read your thoughts and go to a chapter and say, hey, I’m not a Cinderella. Today I have a meeting to get to and let me go brush up on that chapter. You know what I’m saying? So yes, this book is an investment of being able to carry it with you right in it. You know, it’s really it’s really like a diary, but it is a it is a guide on, you know, juggling the, the, the 9 to 5 and juggling a mom being a business owner.
Stone Payton: [00:10:51] So I am not a leader of a women in business mastermind, but I’m trying to put myself in that type of person’s shoes. I can also envision if I were. Eating a mastermind group of six, eight, ten, 12 people or whatever that we could use the book that way too. Whereas, you know, you go off and you read some, and then we come, come together and we, we use it as a platform for dialog. I mean, it has some real application in a, in a, in a group setting too. Yeah. Oh yeah.
Dionna Walker: [00:11:20] Absolutely. I know a couple of women, they purchased it. Um, they were college students. Um, and they purchased the book and they were saying, hey, we it took us a month to get through the book because we didn’t want to not read it with each other to talk about it. So I said, yeah, the book has some tea in it. And tea means interesting, interesting stories. So yes, you can definitely read it in a group setting. And I and I kind of feel that a group setting would be awesome as well because we can say, hey, let’s bounce ideas off each other, you know, let’s, you know, what are you putting in your notes? So yeah, I think a group setting will be great too.
Stone Payton: [00:12:00] So we have a great meeting, as you might imagine. Well, we have a great many authors actually kind of in our, in our crew. Right. People who tap into our work, people who come on as guests, uh, people who are clients at Business RadioX. But we also have a great many who are aspiring authors. So let’s talk about the benefits to you as an author, and specifically, I’m at least interested to know, did you find that committing your ideas to paper preparing this in service of others also helped you kind of crystallize your own thinking, solidify your, uh, ability, equip you to be even that much more effective when you were speaking or consulting or training or facilitating, did it have that effect for you?
Dionna Walker: [00:12:43] Um, it did, but I will say to anyone that is looking to get into, you know, writing, I just say go for it. You never know what. With your book may help, you know, tell your story. Um, someone is waiting on you to tell your story. And I say, don’t worry about how much it cost and what it’ll look like if you’re going to fall. Fall for it, okay? You don’t have to. You don’t have to be perfect. My first book. Oh my God. It was not the best, but I kept going and I learned. I listened to the customers and hiring someone on Fiverr to edge a book and make the graphics don’t cost number $1,020. So I just say started. Um, for me it was, um, I failed a lot when I was writing these books, but the mommy hustle is my protege. I learned a lot before I released that one. Um, I hired amazing team, and for me, the benefit was not only financial, but it was also knowing that I took a chance to inspire women to, you know, and that was enough for me because I want to always be inspirational and be inspirational to others. And I also want to lead by example and everything that I put in that book. I have went through every single thing. I have been a Cinderella at once. So yeah, everything in the book I just can relate to. I went through and, you know, the readers say, hey, I can’t believe you put this in the book, but that’s that’s something that people don’t say out loud, but you put it in there, and I just, I just had to email you to let you know, like, wow, that’s what I was thinking as well. So the benefits for me is just to make sure the reader is enjoying the experience. I wanted the book to be an experience, and I also wanted to bring the reader in to, you know, to have the connection of this is my book, but we’re sharing the experience because you get to write your own part in the back of the book.
Stone Payton: [00:14:56] Well, it sounds like you’re getting feedback from this thing. What are some of the things that people are saying you’re hearing from readers? Right, I.
Dionna Walker: [00:15:02] Am, I get a lot of emails and oh, interesting story real quick. Uh, my teacher, she emailed me and I haven’t talked to this lady in so long, and she said, I seen you on the news and I had to get your book. And she said, that’s my student.
Stone Payton: [00:15:22] That had to feel good. Yeah, that was great.
Dionna Walker: [00:15:24] And she was one of my favorite teachers as well. But I just wanted to throw that story out there. But yes, the readers are enjoying it. And, you know, some some things are not for everyone, but for the most part, um. When the readers get the book, they’re excited because, like I said, it flows as if we’re on a journey together. So the feedback has been great. Um, and whenever the feedback is not great, I make those notes for my next book. Yes, yes.
Stone Payton: [00:15:57] Good for you.
Speaker4: [00:16:00] All right.
Stone Payton: [00:16:01] What’s the best way for our listeners to get their hands on this book?
Dionna Walker: [00:16:04] Um, my website would be, uh, Rebirth Hair products.com, and they can get it. It’s on my website.
Stone Payton: [00:16:13] So that’s Mecca for everything. If they want to get to you, they want to get to the book. They want to tap into any of your your speaking, your facilitation, your coaching. It was just whatever you might be doing. Yeah. Okay. Let’s go into some of the real life source material for this book because, oh, by the way, you’re a CEO of a company, a successful company called Rebirth Hair Products. Uh, paint force, if you would. Mission. Purpose. What are you out there doing for folks with that company?
Dionna Walker: [00:16:41] So the rebirth hair products, that is my baby. Um, I’ve been in that business for three years. And what Rebirth Hair Products is. We started as a hair restoration brand for moms and we have expand. So I created this brand because when I had I was going through postpartum hair loss and I didn’t know that was a thing. I did my research and as I was getting bald, I was putting together, you know, I was looking for products again. I was looking for products to help that. So when I couldn’t find it, I created it. And I, you know, I created the Rebirth hair products specifically for moms with hair loss. And to this date, if Google, Google is our friend, Rebirth Hair Products is the only company. Of his kind that have products for mothers experiencing hair loss after postpartum. So we expand and I said, I want to reach more people. So our products are now for anyone. We have men, we have women, we have children, and we are a hair restoration brand. And our motto is to restore, rejuvenate and rebirth your hair. And we do that by offering all natural hair products. So we have conditioners, we have shampoos, we have edge control. You know, we got to keep some edges cute. We have you know, we have products that I have sourced and I, you know, I add my ingredients to it. And I let our people on the back end do what they have to do. And it’s just that, that brand, all of that is my baby.
Speaker4: [00:18:32] I have to believe.
Stone Payton: [00:18:34] A product like that that delivers results like that has got to be so much more than just the product. It’s it’s the, uh, it’s what it produces for the individual in confidence and self esteem. And I would think that would be huge for a lot of people, yeah?
Dionna Walker: [00:18:50] Absolultely. Especially us women. Our hair. What we don’t play about that. But yeah, the confidence is because you can imagine how I felt as I was losing hair and I just had a baby. So postpartum hair loss, you know, and I had to do my research. That is a big issue. And once I found that out, I was able to create Rebirth Hair products. And that’s how I really got the name, because I said, I need a rebirth, this hair. And that’s how I came up with the name rebirth. But to this day we expand, um, and we are an overall hair restoration and growth system brand. And we have products just for about anyone.
Stone Payton: [00:19:34] So now that you’ve been at it three years and counting, right. So, uh, clearly it’s very rewarding work. What’s the what are you enjoying the most? What’s the most fun about it for you?
Dionna Walker: [00:19:46] I love the shipping part because I’m doing everything, um, right now. Or it’s just me and my kids and my husband and my mom. Some family sometimes, and the shipping is what I had to get a handle on. And once I learned how to do that, I enjoy it. Sometimes I’ll put an extra product in there. Sometimes I’ll write a note in there. I really enjoy the shipping aspect of my company because I just feel like, oh man, this this person took a chance on my dream and I’m just so appreciative. So I try to make sure that even doing the back end of my company, you know, doing the marketing and everything, I always, you know, find time to ship most of my orders. I kind of feel connected in a way to my customer, and I’m just so grateful for them to take a chance on my company. So I love the shipping part. I know that sounds crazy, but I love the shipping aspect of my brand. I love all of my brand, but the shipping part and getting my orders to the customer. I love that part.
Stone Payton: [00:20:55] I’m so glad that I asked.
Stone Payton: [00:20:57] And no, I did not expect that answer at all. But then as you described it, it made perfect sense to me. And I got to tell you, you know, I get stuff mail order all the time, and there’s one company when they send me stuff it, they send me a bottle of hot sauce. And it’s just, it’s a nice little touch. And to get even to get a little note, you know, thank you for the business or we appreciate you or, you know, enjoy that. Really it means so much. So there there’s a pro tip for you guys out there. Yeah shipping shipping product makes all the sense in the world.
Dionna Walker: [00:21:27] It does. It gives your it gives your customer a personal feel to the person you are. I’ll even put in there ship with love or you know, you never know what someone could be going through. So you’re you going the extra mile for your customer can hey, I got this product from Rebirth Hair Products Girl. They send me a cute little note and some extra products. Try this product out. You may like it. It gets the word of mouth out.
Dionna Walker: [00:21:56] So yeah.
Stone Payton: [00:21:58] So I know you’re going to go learn a lot more Saturday. And I hope you share some of your notes. But talk to me a little bit about the sales and marketing aspect of your work because you can’t just, you know, build it and they will come. Right. You got to get out there and let people know about it. What’s what’s that like for you?
Dionna Walker: [00:22:12] Oh, I’m still learning. That’s why I’m going to the event Saturday with the real Julia Kaleidoscope Hair Products Dropping Knowledge tour, because I’m still learning the marketing aspect of the business. And that one is tricky because the, you know, reaching your customers is different. You know, especially in 2020 for a lot of things is expensive. And you have to be creative when you’re reaching your customers. So I have everything business related when it comes to reaching reaching my customers. But you want to stay true to your brand, but you want to make it interesting. You want to make make it to where you’re producing good content that tells your customers about your product, what you’re offering, but you don’t want to drag it all out. So I’m still learning about the marketing aspect of it. But, you know, I feel that we’re doing great because we have a good we have a good team. We have people that’s helping us. We put up billboards, um, we we go to events, we do bags with mini sized products in it at other events. Um, but I’m excited to learn more about that Saturday. But it is a learning. It is a learning. I’m learning a little bit, you know, I’m trying to get into that marketing aspect. So if anybody can help me reach out, please.
Stone Payton: [00:23:35] Well, I love that attitude, that life learner, uh, approach.
Dionna Walker: [00:23:39] I’m forever a student.
Stone Payton: [00:23:41] Well, I can see that. And often I will ask my guests if they’ve had the benefit of a mentor or two as they’ve kind of, you know, transitioned into different aspects of business. The answer in your case is clearly yes. So maybe a better question would be, uh, what tips, if any, do you have in terms of, uh, seeking out mentors and and getting the most out of that relationship?
Dionna Walker: [00:24:06] I for me, connect with someone who’s already where you want to be. Connect with someone that is not afraid to tell you. Like, um, the product that you put out is ugly, and I need you to start over. You need to connect with someone that is honest already in a position of where you want to be in life, either as business, at a job, anywhere, and just get the most out of the gems that they can drop to where to how they got to where they are for you to join them, you know what I’m saying? And I just say reading books as well, and then having a mindset of I am a student. I’m always learning, I learn, I wake up to learn. What am I going to learn today, especially on TikTok? I didn’t try so many TikTok videos. I am a student and I receive, you know, I received the knowledge I received, you know, learning. You know, that’s that’s just my personal preference. I’m always a student. I’m going to learn. I’m going to look forward to the knowledge. You know what I’m saying? I’m and I, I just want others to, you know, be a student, learn. Um, and then once you learn, reach back and help other people.
Stone Payton: [00:25:43] Well, yeah, I want to dive into that a little bit, too. So, yes, on the other side of the coin, as a successful entrepreneur, an author, you find yourself in a mentoring role sometimes maybe formally, but I’m sure a great deal informally insight, perspective on being a good mentor and maybe some do’s and don’ts on trying to help the next person.
Dionna Walker: [00:26:00] The funny thing is, I have, um, I have a well, I wouldn’t say a mentorship per se, but I created digital products as well, and the digital products are just basically ebooks to help business owners. So I have one that’s how to make a sale and or how to make 30 sales in ten days. I have another one that is basically how to create a digital product, how to create a six figure product. I, I have used ebooks as a way to mentorship because I’m a mom of eight. I sometimes don’t have time to sit and chat with other people. So I created ebooks to help entrepreneurs and I detail so much in the ebooks. Yeah.
Stone Payton: [00:26:54] I’m a switch gears on you for a moment before we wrap, if I might. And I don’t know where you would find the time with eight kids, a successful business, writing books, creating digital product. But I’m going to ask anyway about passions, pursuits, hobbies, interests outside the scope of your work. A great meeting of my listeners know that I like to hunt, fish, and travel, you know? So what do you have a tendency to nerd out about or get into when it’s outside the scope of the work?
Dionna Walker: [00:27:20] I am a die hard Harry Potter fan, I love books, I love iced coffee, I love to dance, I love fashion, um, I love walks in the park, I love picnics, I love candles. Wow, I can go on for and I just, I love the simple things in life because I don’t I don’t need to go to a fancy restaurant. I mean, it’s nice, but going to the park, getting a cute bath, getting a blanket and just I love vibes. I’m a vibe type of girl.
Stone Payton: [00:27:58] And I know you mentioned earlier you must like to cook because you said you went to TikTok and got the rest of season.
Dionna Walker: [00:28:03] Yeah, I love trying different foods. I love to cook. I just love the experience of, you know, TikTok. Oh my God, I try so many of those meals.
Stone Payton: [00:28:17] I should have had cooked to my list. Uh, Santa Claus brought me a Blackstone, one of those griddles. Wow. And so I’ve really enjoyed that. And I was watching YouTubes last night on how to do the hibachi. So, you know what? I’m gonna I’m gonna, I should add, cooked to my list, because I do.
Dionna Walker: [00:28:30] Yeah. Make some hibachi.
Stone Payton: [00:28:32] Well the activity is fun, but the what builds around it having family and it’s just, it just it helps create a variety of very intimate, you know, genuine experiences around around food. Yeah.
Dionna Walker: [00:28:44] It does.
Stone Payton: [00:28:46] All right. Uh, what’s the best way for our listeners to tap into your work? Let’s I know you mentioned the website and the book, and maybe that’s the right place. I just want to make sure that folks, if they want to reach out and have a more substantive conversation with you or get their hands on these, uh, digital products or get to your book, let’s leave them with some coordinates to do that.
Dionna Walker: [00:29:06] So, um, I’m on IG, Instagram at Rebirth University and then I am not opposed to dropping. My email address, I just hey, it is Deanna Walker. Zero eight at gmail.com. Email me, email me. Check out the website Rebirth Hair products. Com follow me on Instagram at Rebirth University. Email me Diana Dionna Walker WALKER08 at gmail.com. And if you’re going to message me, just put in the subject line. If you want digital products, say hey digital product. Hey, how you doing? I heard you on the hottest radio business, radio X. I need a digital product.
Stone Payton: [00:29:53] Well, Diana, it has been an absolute delight having you in the studio sharing your story. You’re doing really important work and we want you to keep it up. We sure appreciate you.
Dionna Walker: [00:30:06] Thank you for having me. I’m so I’m so appreciative for the opportunity. Until next time.
Stone Payton: [00:30:14] Absolutely. My pleasure. All right. Until next time. This is Stone Payton for our guest today, CEO with Rebirth Hair Products and author of the Mommy Hustle book, Miss Diana Walker. And everyone here at the Business RadioX family saying, we’ll see you in the fast lane.
BRX Pro Tip: The 90-9-1 Rule in Social Media
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BRX Pro Tip: The 90-9-1 Rule in Social Media
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are you learning lately about social media?
Lee Kantor: [00:00:08] Something that’s been true, I think, for a long time, but it’s becoming more and more clear is this kind of 90-9-1 rule in social media. Research says that 90% of the people out there who use social media are just passively consuming any type of social media content. You know, they glance at it, they look at it, and they keep moving. It’s not really kind of making that much of an impact. And they’re not really having much engagement with it. So the vast majority of people aren’t really engaging.
Lee Kantor: [00:00:36] About 9% of social media users are interacting occasionally in some way. You know, they’re liking something, they’re sharing something occasionally.
Lee Kantor: [00:00:46] And about 1% are the ones that are sharing, contributing, commenting. They’re kind of – the 1% are contributing the vast amount of the engagement in a given social media account.
Lee Kantor: [00:01:00] So what you have to understand, if these numbers hold true with your platform, is that this gives you an inaccurate impression of what most people are really thinking and what ideas are really popular, because that 1% have gotten good at generating kind of emotional reactions or creating outrage to really just stir the pot in a lot of ways.
Lee Kantor: [00:01:25] So, a lot of times we see these outrageous comments or shares or people upset about things, and we think in our head, wow, that’s the way most people feel, when in actuality that’s not the way most people feel. That’s the way, like, 1% of the people feel. So in a lot of cases, if you are experiencing this kind of outrage or an emotional reaction that doesn’t seem fair or real, it’s probably because it isn’t real. It could be just a handful of people that are just trying to stir the pot.
Lee Kantor: [00:01:56] So, try to understand that when you’re dealing with social media, because very few people are the ones that are contributing the vast majority of the kind of engagement that’s out there.
Unleashing Leadership Potential: A Conversation with NxGen COACH Network’s Archie L. Jones Jr.
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In this episode of the High Velocity Radio, Stone Payton interviews Archie L. Jones Jr., founder and CEO of NxGen COACH Network. Archie discusses the mission of his organization, his personal journey into coaching, and the joy he finds in helping others achieve their dreams. He talks about the early stages of coaching relationships, the influence of mentors, and his podcast “Training Camp for Leaders.” Archie also promotes his upcoming book, “The Treasure You Seek: A Guide to Developing and Leveraging Your Leadership Capital,” and the development of workshops and online resources to accompany it.
Archie L. Jones, Jr. is an accomplished investor, author, advisor, and educator. As the founder and CEO of NxGen COACH Network™, he draws from his own leadership journey to empower and coach the next generation of global leaders through speaking engagements, workshops, his podcast, and forthcoming book, The Treasure You Seek: A Guide to Developing and Leveraging Your Leadership Capital. In this book, available for pre-order now, Archie shares deeper insights and expertise in leadership capital to guide aspiring and seasoned leaders achieve their dreams.
An award-winning Harvard Business School professor, Archie develops and delivers innovative curriculum focused on entrepreneurial leadership. For three decades, he has led successful private equity investments and value creation in public and private companies, including Merrill Lynch, Parthenon Capital, Kenexa, IBM and NOW Corporation.
With his focus on strategy, private equity and corporate M&A transactions, Archie led investments across a variety of industries and sectors in the US, Asia and Europe. He is an operating partner and senior advisor for Six Pillars Partners.
Archie was named one of Savoy Magazine’s “Most Influential Black Corporate Directors,” is a member of The Executive Leadership Council, contributes to Impact Entrepreneur Magazine, and currently serves on the Board of Directors of Fleetcor Technologies, Inc.
His social impact work with organizations such as Year Up, Russell Innovation Center for Entrepreneurs and New Profit drive innovation and systemic change. Archie is also a faculty co-sponsor of Harvard Business School’s Black Investment Club, faculty advisor to the school’s Social Enterprise Initiative, and is the faculty lead of the Upswell Forum. Additionally, he serves as Board Chairman of Project Evident and is a board member of the Mickey Leland Kibbutzim Foundation and the Elev8 Foundation.
In 2023, Archie and NxGen Coach Network™ launched the Training Camp for Leaders with Archie L. Jones, Jr podcast. Now a top-ranked podcast, the show features a range of topics from entrepreneurship to pursuing board service and offers an additional way for Archie to reach aspiring and seasoned leaders with insights from his own learnings as well as from other accomplished executives. Guests include Lynn Martin, President of the New York Stock Exchange, Chuck Gray, US CEO and Board Practice Leader of Egon Zhender, Mr. Wonderful aka Kevin O’Leary of Shark Tank, and others.
Archie is a NACD Certified Director, Certified Public Accountant, graduate of Morehouse College and Harvard Business School and has 3 sons.
Connect with Archie on LinkedIn, X and Instagram.
What You’ll Learn in This Episode
- About Archie’s book The Treasure You Seek: A Guide to Developing and Leveraging Your Leadership Capital
- About NxGen COACH Network Training Camp for Leaders podcast
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Stone Payton: [00:00:14] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in the last time. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast founder and CEO with NxGen COACH Network, Archie L. Jones, Jr. Good afternoon sir.
Archie L. Jones, Jr.: [00:00:38] Stone, how you doing today?
Stone Payton: [00:00:39] I am doing so well. Really been looking forward to this conversation. Got a thousand questions. Archie, I know we’re not going to get to them all, but I think maybe a great place to start would be if you could paint for for me and our listening audience. Mission. Purpose. What are you and your team really out there trying to do for folks? Man.
Archie L. Jones, Jr.: [00:01:00] You know, I love the question. I’m excited to be on the show. I think they, you know, I try to keep things simple. Stone. And so the name of the organization that you called out tells you exactly what we’re doing. So NxGen COACH Network, we’re all about training and developing the next generation of leaders. So that’s what the the next gen is for coach, uh, as both a verb and a noun. On the verb side, it’s coaching, training and developing, as I said, but it’s also an acronym coach. Create opportunity and Cultivate humanity is what our mission is. That’s what we’re all about. And then that last part of the name, the third leg of the name network, uh, refers to one of my favorite sayings is the answer’s in your network around establishing value, creating relationships. And so we’re all about working with other folks to try and maximize that impact.
Stone Payton: [00:01:53] Man, it sounds like a very noble pursuit. Must be incredibly rewarding work if you can get it. But, but, but I gotta know, man. What’s the backstory? How did you get into this?
Archie L. Jones, Jr.: [00:02:06] You know, it was probably about five years ago, stone that I had spent some time actually doing leadership Atlanta, uh, here in Atlanta and had the time to do some self-reflection as a part of that leadership training and development. And it asked a very simple question. And one of the sessions around, when are you happiest and most effective? And as I thought about it and shared some answers, and they actually even surveyed some folks that I had worked with before and people that had been a part of my life. And the answer that that came resoundingly back was it was when I was coaching or teaching. And even though that had never been my job title, I spent my early career and most of my career as an investor, private equity investor, investing in companies and advising leaders on on growing their businesses and organizations. But when I thought about it, it was in those moments of coaching when I had, you know, either, um, you know, hours to spend with CEOs kind of in the early mornings, late nights and weekends, whether it was coaching my sons and little league. But those were the times when I was happiest and most effective, and then just helping friends and, and other leaders just kind of broadly. And it sparked a question of, well, if that’s the case, how do you do more of that was the takeaway was if that’s when you’re happiest and most effective, usually only doing that for a small percentage of your time, how can you do it even more? And it was at that point that I thought about board service as a way of coaching, uh, teaching as a way of coaching, and then getting a little more formal and organized on my on my way of, uh, coaching leaders. And that’s when I formed the Next Gen Coach network.
Stone Payton: [00:03:44] Well, now that you’ve been at it a while, what are you enjoying the most, man? What’s what’s the most fun about it for you?
Archie L. Jones, Jr.: [00:03:52] You know the most fun about it and it ties back to the coaching. Is is watching others actually being able to go chase their dreams? Right. So many times we spend time making the list of here’s all the reasons why it won’t work, or now’s not the right time to get started. Or I don’t have everything that I need or I’m going to spend a little bit, I need another credential. Um, and so working directly with leaders, not on my dream or having them follow my vision, but spending the time to uncover what is it that they’re excited about, whether it’s trying to get into a board seat or trying to start their own business, or start a social enterprise, trying to do some social good, it’s it’s that’s the part that I love the most is helping them at least create a path and start on that journey to realizing their dream.
Stone Payton: [00:04:40] All right. So let’s talk a little bit about about the work I’m particularly interested in, sort of like the front end of, I guess you’d call it the the engagement cycle or like what are some of the, the early activities in a coaching relationship, a coaching process with you and your outfit?
Archie L. Jones, Jr.: [00:04:59] You know, the earliest part is, is trying to get that sense of two things. One is, what’s the big idea? I call it, uh, I call it an I didn’t, I didn’t, uh, create it. I think, uh, it was done by Jim Collins. And in his book, Dare to Be Great or good to great, I should say, um, around the beehag, the big hairy audacious goal. Um, and we talked he talked about that from a company standpoint, but I think we all personally ought to have a beehag. And so I start with what is the big hairy, audacious goal, that thing that you dream about? Uh, and probably and in most cases, never, never even say it out loud and never talked about out loud. Uh, but it’s that thing that if you had the, uh, in some cases, you think if you had the resources or the time or if conditions were different, that or if those things weren’t a concern that you’d go after. And that’s where I like to start, is what is that thing? And then typically what you find on the other side of that thing is, well, what’s the fear? What’s the thing that’s holding you back from going there? And there’s a there’s a great quote that, uh, that I love that says the cave you’re afraid to enter holds the treasure you seek. And so those two things are connected in that way. And so it starts really there of what’s the big hairy, audacious goal, that thing that really excites you, that you, your heart really wants to go after, and then what’s holding you back? And then that’s the place where I like to start, because that usually starts to unveil. Here’s what the journey needs to look like to build up the confidence to start making your way towards that goal or that beehag.
Stone Payton: [00:06:35] It sounds like so much of your work is grounded in life experience. You’ve been on this path yourself and it’s not like you’ve completed it. You continue to be on that on that journey. Right? But but I am curious to know, particularly as you made the transition to becoming a full time practitioner in this regard. Did you have the benefit of of one or more mentors along the way to kind of help you navigate this, this new terrain?
Archie L. Jones, Jr.: [00:07:06] Without a doubt, without a doubt, plenty of mentors and and I’ll tell you, it’s it’s when you’ve got a portfolio career, as I call it, like I have, you know, where I sit on some boards, I’m in the so I’m in the boardroom. So I sit on the board of some private company and public company boards as well as some nonprofit boards. So I’ve got mentors, um, some of whom have been on my podcast, uh, and have helped me think about that board journey. So I’ve got a board level set of advisors around kind of that governance and board journey. I had a lot of great examples through through my school days. Um, one in particular, who I just actually, um, received an award in his name, doctor James Cash from the Harvard Business School was a great mentor and a great representative of excellence, um, that I still call on today as I think about things around the classroom and related and even broader entrepreneurship. And then I’ve had the fortune to work with a number of CEOs across the year and so across the years. And so working with leaders both in the social sector as well as the for profit sector, uh, some of those folks who our relationship started out and I was coaching them as things often happen, you also, uh, you can learn a lot from those folks as well. So it becomes mutually beneficial.
Stone Payton: [00:08:21] Isn’t that the truth? All right. You very briefly mentioned it, and then you just went right by it. But I got to stop you. You have your own radio show. Talk about that a little bit.
Archie L. Jones, Jr.: [00:08:33] I do, I do I started, uh, I started a podcast, um, a little less than a year ago. Uh, it’s called Training Camp for leaders. Again, playing off of that coach theme, because that’s what I am, and that’s what we do and what we’re really trying to do with that. And most of my efforts and, uh, I’ll. Another one. Actually, I’ve got a book coming out, so I touched on that one in a little bit. But the podcast was designed to get, uh, a broader reach. If you think about, you know, the work in the boardroom and the classroom, while impactful, for sure, I can only get to the students and the leaders that get into the room with me. And so the question started to become, or at least the question I was wrestling with was, how do I get to a broader audience? Those folks who who I may not have the opportunity to sit in a room with or have office hours with, or coffee chats or the like. And so starting to think about mediums for, uh, being able to get these same leadership lessons, these same leadership insights out to a broader audience and, and also to make sure that they’re not just hearing my story, but to hear the stories of some other wonderful leaders. And so I’ve had corporate executives on, um, senior officials as a part, a part of great nonprofit organizations. Uh, we were fortunate enough to have Kevin O’Leary Mr. Wonderful, on, uh, not that long ago. And so we’ve had some great guests who’ve talked about topics from board leadership to entrepreneurship to one of my favorites is entrepreneurship. So leading from inside of an organization and creating innovation that way. And so not only me telling my story and sharing some of the some of my leadership philosophies, but hearing that from a broad range of other what I like to think of as uncommon leaders in many ways, some folks who, um, are not, didn’t come from the backgrounds and aren’t the kind of folks that you think of ordinarily as being leaders, but have done some powerful things and got some powerful messages for us.
Stone Payton: [00:10:28] And as I’m sure you’ve discovered, and I’ve been at this a while, too, and have just found so much pleasure in in utilizing this platform to support and celebrate other people who are doing great work. You learn a ton. And uh, man, I’ve made lifelong friendships just from exchanges like this and it sounds like you have too.
Archie L. Jones, Jr.: [00:10:52] That’s exactly right. It’s, um, you. I’m thinking I think about it as a teaching tool, but you’re exactly right. It’s as much of a learning tool. And to my and to your other point on continuing to broaden connections and relationships, it starts to actually feed on itself, where folks who’ve been on talk about the same question that you asked me of some mentors and the like, those names come up and before you know it, I’ve got my having conversations with them and some of them even on the show as well. And so it just starts to feed on itself. Where, where, where leaders who are inspiring have often been inspired by other leaders. And you continue to grow kind of your library and your network that way. Yeah.
Stone Payton: [00:11:34] All right. Tell us about this book. You’ve just released it or you’re about to release this this new book. Right?
Archie L. Jones, Jr.: [00:11:40] I am about to release this book. Uh, it is it is due out on March 12th. It’ll officially be out there. It’s out there for preorder now. For those who want to know, the title of the book is The Treasure You Seek a Guide to developing and Leveraging your leadership, capital and and and stone. It takes you through a bit of my story, my leadership journey, but also is an amalgamation of the leaders I’ve been working with over the years, and I help them through their journey and help them work through and get to what I talked about earlier, their big hairy audacious goal. And I think it sets up a, a pretty good, pretty good, um, training guide and development guide and a playbook, if you will, for other folks to go, you know, go, uh, find their treasure.
Stone Payton: [00:12:26] So as you were putting this thing together, did you find that some sections, some chapters came together for you a lot easier than others? What what was that? Say a little bit about the process of, you know, taking what was going on in your head and committing it to paper.
Archie L. Jones, Jr.: [00:12:45] It did find. I did find some sections, um, easier than others. I think there’s, there’s, it’s it’s broadly around the five keys of, of leadership capital. Those five keys are capability. So finding your superpower is how I think about that one. And really leaning into that thing that’s special and differentiated about you. The second uh, c is is culture. That one is, is probably where the biggest surprise came from, because I say I had when I first started on the journey and started sharing it in this format, I had four C’s and culture wasn’t in there. It was capability, communication, connection and confidence. And it was while I was sharing that with a group of leaders, uh, one of the folks in the audience who spends her time on a lot on cultural awareness and and cultural development and cultural discovery, said that, you know, we got a C missing here. And I’ll tell you, that journey of going through that culture, C that C of going back into your history, both your long history of your heritage, but also your short heritage, your short history of the household you grew up in and the challenges and the opportunities you had as a young adult and all the way through your adult life and leveraging that, not leaving that behind, but finding those cultural assets that you can bring forward to the table that, um, that culture chapter, that culture section was a new and different one and sent me on a, uh, an internal research journey as well as an external.
Stone Payton: [00:14:19] Did you find or are you finding that having invested the time and energy and resources to do that, commit all this to paper, put it out there? Certainly, yes, in an effort to serve others. But did you also find that it helped you kind of crystallize your your own thinking and equip you to even be that much more effective in communicating your ideas and other in other media, like when you’re speaking or what have you?
Archie L. Jones, Jr.: [00:14:45] It it did, it did. Because I’ll tell you what it what it did for me is it took it took those high level concepts again from capability knowing your superpower, um, culture, you know, uh, leaning into who you are, communication, telling your story and then connection, leveraging relationships. And then lastly confidence. Right. Starting to put that into action in a confident in a in a really confident way. I think the thing that the book really helped me with is I didn’t want it to be as I realized as I started writing, I didn’t want it to be something you read once and then said, okay, that’s a good idea, but then be left with the question of, well, what do I do about that? I like the idea. I like the concept. I want to get better across those five keys. The big question is now the how, where do I get started? And so what that had me do was actually and it’s in the book, there’s some exercises in there to help you start to realize what your superpower is, to help you think about how you tell yourself a different story about your history and your heritage, to help you communicate, uh, more effectively and grow your network. And so in each of the chapters for each of those sections, there’s some real helpful practical guides to a understand where you are and to be start to chart a path towards, uh, moving that needle up into the right so you can be as a, as an effective a leader as you’re hoping to be, and move towards that big hairy, audacious goal.
Stone Payton: [00:16:11] Well, as you’re describing the structure of the book, it strikes me as, yes, marvelous personal growth development tool for me as an individual. But I also, within the Business RadioX network, have a managing partner role. So in some respects, I am largely responsible for trying to generate results with and through the voluntary cooperation effort of other people. But this, this, this work that you’ve done strikes me as also maybe a marvelous, um, tool to use as a group where maybe we all go read it or read pieces of it, and then come back and talk about that and really apply everything to the, you know, to our little world here at the Business RadioX network is a is that that’s a way to apply this this tool, isn’t it?
Archie L. Jones, Jr.: [00:16:59] I think that’s a great way to apply it. And what we’re already to start to develop at the Next Gen Coach Network is a series of workshops. And you’re right, you could read the book and guide yourself, almost. Go on a self-guided tour, if you will. And we’re developing as a part of the network, uh, some, some workshop opportunities for those that want to have have us engage in helping you through that. And some single day or multi-day sessions, uh, will ultimately have an online offering to help with some of that, some of the assessments around it. Uh, you can take online, uh, at our website, RTL Jones junior com will get you to all of my websites, including the next gen coach one. But but there you can start on that journey. But yes, I think that’s exactly right. You know what is what is good for the individual as they make. Your journey, you realize that, you know, while you’re developing yourself as as you said, as an individual leader, uh, you also need to think about how your style and your culture is going to mesh with other folks and how you use that diversity of backgrounds and experiences and, and values to make sure that the one plus one, uh, actually equals three when you start putting things together and you get that multiplier effect.
Stone Payton: [00:18:09] Well, with your permission, I’m going to switch gears on you a little bit. I, uh, I don’t know when you’d find the time, but I am interested to know what passions, pursuits, hobbies, interests you have, if any, outside the scope of your work. Like a lot of my listeners know that that I like to hunt, fish and travel. You know, that’s kind of. But. But how about you?
Archie L. Jones, Jr.: [00:18:31] Oh, you know, it’s, um, you hit on biggies there. I, I like to hunt, fish and travel as well. Um, I fishing, I, I love to fly fish actually. So actually, on the back cover of the book, you’ll see, uh, because I know you’re going to order yours, you’ll see on the back cover there, me with a fly rod in my mouth and a and a bonefish in my hand. So I enjoy I enjoy fly fishing because it actually combines two of the things that you talked about there. Um, traveling because usually you’re going to some nice places. We like to say trout and these other fish usually don’t live in ugly places. And so you find yourself in some beautiful scenic areas while you’re out there, uh, trying to catch a fish. Um, and so I love, I love fishing, uh, again, I’ve got three sons, and so I any excuse to get us outdoors. So fishing is a passion bird. Hunting is a passion of ours as well. Um, and so. And I also like to play a little bit of golf. I’m not great. I consider myself a bogey golfer. So that’s, uh, that’s about as good as it’s going to get. I actually recently got a hat that says bogey on it, but that’s about, uh, that’s about as good as my golf game’s going to get. But any excuse to get outside and kind of get away from, you know, some technology for a moment and the hustle and bustle and get back to simpler things. That’s how I think about that. Time is getting back to simpler times. Uh, and that one on one actually communicating face to face and talking to each other, those are the those are the things that I really like to do.
Stone Payton: [00:20:02] Well, I am so glad that I asked and I, I, I’m sure this is your experience as well, but I find when I do break off and invest the the time to, to go to the woods or to to hit the, the beach or the, the lake that, that, uh, that white space, I guess you’d call it. To me, it’s an important component of being effective in my business. I do you find that too? That that really you come back rejuvenated and recharged and ready to attack the next set of challenges?
Archie L. Jones, Jr.: [00:20:31] That’s exactly right. I think it lets your I think it lets your mind, uh, settle a bit, rest a bit, and you actually come back from those, those experiences, or at least I do. And it sounds like you do as well, actually. Ready to be more creative? Uh, I think stepping away from it, um, often gives you some time and opportunity, even if you aren’t to your point, directly thinking about it, I think your subconscious continues to kind of work on it. And some of those ideas that may be deeper, deeper back in the library of your mind or your memory, uh, start to percolate their way forward with a little bit of time. And if you don’t, you know, you don’t work on it at at work on it as hard. There’s a book that I love, um, that talks about the seven, uh, laws of seven spiritual laws of success, and one of them is the law of least effort that says that actually, when you’re doing it right, you shouldn’t actually have to work on some of these things as as hard as we think we do. Um, that you can actually kind of get into the the zone, if you will, by not working on it as hard and creating some space for creativity and outside ideas to to work their way in.
Stone Payton: [00:21:37] Well, I got to tell you, the next time we do this, we may be broadcasting live stream side. Uh, so we have some, some common interest. Uh, but for now, as we wrap, I want to make sure that our listeners have some coordinates to get their hands on this book. And if they’d like to reach out and have a more substantive conversation with you or someone on your team, let’s, uh, let’s leave them with an easy way to do that.
Archie L. Jones, Jr.: [00:22:01] The easiest way to get to me is Archie Archie L Jones Jr. Com all one word that’ll get you to a website. That’s the same thing that my social media is on. So Archie L Jones jr.com will get you the book. It’ll get you the next gen coach. It’ll get you to our podcast and training camps. And so that’s a great one stop shop spot to get to every way to get connected to all of our efforts and activities.
Stone Payton: [00:22:31] Well, Archie, it has been an absolute delight having you on the show this afternoon. I’m quite sincere, actually. I do want to circle back and kind of continue to follow this this story, but keep up the good work, man. What you’re doing is really important and we we sure appreciate you.
Archie L. Jones, Jr.: [00:22:51] Stoneman. It’s been great getting to spend a little bit of time. I’m looking forward to spending more and sounds like we may have, uh, we may have gotten a couple fishing buddies together. And so that’s always a good that’s always a good thing.
Stone Payton: [00:23:04] Absolutely. My pleasure. All right, until next time. This is Stone Payton for our guest today, RCL Jones Jr, founder and CEO with Next Gen Coach Network and everyone here at the Business RadioX family saying we’ll see you in the fast lane.
BRX Pro Tip: The Metrics That Matter for Branded Content
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BRX Pro Tip: The Metrics That Matter for Branded Content
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor Stone and Payton here with you. Lee, what are your thoughts on measuring the effectiveness of branded content?
Lee Kantor: [00:00:11] I think it’s super important. Metrics are important in every business. But you have to understand what the metrics that matter are for your clients.
Lee Kantor: [00:00:21] So for example, if you have an enterprise-size client, the metrics that matter to them might be reach and engagement. So for them, you might be better off helping them get their content in front of as many people as possible and hope that a good number of those people are liking and sharing that content and engaging with it. Because clients at the enterprise level are doing so many different marketing initiatives, they’re going to have a hard time connecting any type of any individual effort into an actual sale. So the things that they’re going to focus in are on things that are easier to measure, like reach and engagement, even though they can’t connect any of that to a sale. But you have to understand that going in.
Lee Kantor: [00:01:04] If your clients are more entrepreneurial or solopreneurs or small firms, the metric that matters to them on branded content is going to be conversions. They need more sales because they only work with a handful of clients, and each one is super important to them. So they care less about reach and engagement as long as they’re converting some of the leads that you’re helping them generate into actual sales.
Lee Kantor: [00:01:28] So, you have to understand who you’re dealing with and what the metrics that matter to each of them because they’re going to have different metrics that matter because they have different objectives. And you can’t just force fit the same objective into the client because they’re not – that’s not what they’re asking for. So be clear upfront the metric that matters and then help them achieve those goals.
BRX Pro Tip: A Simple Way to Think About Marketing
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BRX Pro Tip: A Simple Way to Think About Marketing
Stone Payton : [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you’ve got a perspective on kind of a simple way to think about marketing.
Lee Kantor: [00:00:12] Yeah. If you look at your marketing and you look at the folks that are important to you and the people you want to serve, you can put them in kind of four buckets. You have first strangers. Those are people who don’t know you. You have acquaintances, people who know you a little bit. You have friends, people who care about you a little bit. And then, you have buyers, people who have bought something from you and seen you deliver a result.
Lee Kantor: [00:00:39] So, if you kind of can put all of the possible people that can use your service in those four buckets, you should be marketing to each of those groups slightly differently, but you should be marketing in a way that everything works together and everybody should be receiving some type of thought leadership from you regularly or some type of communication regularly.
Lee Kantor: [00:01:00] Strangers should probably get, you know, your blog, your podcasts, your newsletters, things like that. Acquaintances should also get kind of a reminder when you have a new product or a new service out there, and also some testimonials and social proof of, “Hey, this thing is working for other people.” The friends that you have should be getting on top of all that. They should be getting some case studies and some success stories because they’re closer to buying, so they’re at the edge. So, the more kind of proof they have that this service works, the more inclined they’re going to be to buy it.
Lee Kantor: [00:01:32] And, your buyers should be getting best practices, upsells, and reminders to refer you to other people. But all in all, they should be getting some type of thought leadership that kind of enhances your brand and your expertise and just individually try to communicate to them where they are in that buyer’s journey so you can move them through that funnel.
BRX Pro Tip: Positioning Answers the What Business Are We In Question
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BRX Pro Tip: Positioning Answers the What Business Are We In Question
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I’ve heard you say on more than one occasion, positioning really answers the “what business are we in” question. Can you explain that a little bit?
Lee Kantor: [00:00:16] Sure. A lot of times, people get confused about the business that they’re in. And I know that it happens in here sometimes, it happens to our clients sometimes. We are in the relationship building and acceleration business. That’s the business we’re in. We’re in the thought leadership content creation business. That’s the business we’re in. But we’re not really in the radio business. We’re not really in the podcasting business.
Lee Kantor: [00:00:42] We’ve recently been invited to speak at a podcasting conference. And then, I can’t tell you how much time is spent on what’s the right microphone, what is the headphones I should be buying, what type of mixer. They’re losing track of the reason they’re doing this. The reason that you’re doing all this activity is to build relationships, increase the ROI for your clients, increase the ROI for you and your business, create thought leadership that can be repurposed in other areas so you can make more money and serve more people.
Lee Kantor: [00:01:16] That’s what you’ve got to focus in on. You have to focus in on the relationship building and the acceleration of business part of our business and not get bogged down with the, this is how you press record, this is how close you have to be to the mic. You know, all of that stuff is kind of the way that you do it, but what you’re doing is helping people build relationships with hard-to-reach people in an elegant and non-salesy way.
Stone Payton: [00:01:46] And all that stuff you were just describing, it changes all the time anyway. All of that stuff, the answers to those questions that we’re going to present in that conference you were talking about, those answers are very different than they would have been last year or three years ago. I can tell you right now, if they ask me about podcasting, man, I’m going to tell them, “First podcast you ought to do, get on a conference call, have a conversation, and record it. And then, come back behind and put bookends on it with an intro and an outro.” Well, the answers to the technology and the equipment and all that, that’s a moving target anyway. It’s focusing on the outcomes, what you’re really trying to accomplish. And that is absolutely all about positioning.
Madeline King with Closing with Madeline
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Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors
In this episode, Stone Payton is joined by Madeline King, an independent transaction coordinator who assists real estate agents with paperwork, compliance, and coordination tasks. Madeline shares her journey from working with a nonprofit to flipping land and eventually finding her niche in transaction coordination.
She discusses the challenges she faced starting out, her current reliance on referrals and networking for business growth, and her future aspirations. Additionally, Madeline talks about the personal rewards of her job, her work-from-home flexibility, and her hobbies, including travel and family time.
Madeline King, Owner Closing with Madeline, is a Woodstock native – enjoying life with her husband, Chase, two girls – Lucy (2.5 years) & Della (1 year) – and 2 fur babies, Lando & Yoda (4). When she’s not with her family, she is helping Real Estate Agents leverage their time and grow their businesses.
As an Independent Transaction Coordinator, Madeline brings calm to the chaos of a Real Estate transaction. She communicates with all parties, making sure deadlines are met, the contract is legally compliant, and generally, helps get you to the closing table.
While Madeline takes care of all the details, Agents are free to focus on what scales their business – nurturing relationships and selling houses!
Follow Closing with Madeline on Facebook.
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.
Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot BVM. And if you have a heart for community and you want to grow your small business, consider joining our Community Impact program here locally, Main Street Warriors. Go check us out at mainstreetwarriors.org. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast Independent Transaction Coordinator, Ms. Madeline King. How are you?
Madeline King: [00:01:13] Well, I’m a little bit like, what am I doing? I’ve never done this before, but I’m great.
Stone Payton: [00:01:17] Well, we’re delighted to have you in studio. I’ve seen you around town, of course, uh, quite a bit at different functions and that kind of thing. But, uh, more recently, you and I have had a chance to go over to Vibe Realty, hang out with some folks, many of them in that real estate ecosystem, some of us not really. And I’ve really enjoyed that, that exchange. I feel like I learn a lot, and I feel like I learn a lot about my myself in that. But from from day one, uh, interacting with you there, I knew I wanted to have you in the studio, learn more about your work and your life, but maybe a good place to start is, uh, maybe you could explain what an independent transaction coordinator is. I think you’re our first one ever in 20 years of programing. Uh, but just a little bit about mission and purpose. What what you are really out there trying to do for folks?
Madeline King: [00:02:10] Yeah, that’s a great question. I get it all the time, especially when I go to the networking groups. They’re like, oh, what are they like here that I’m in real estate? And that’s about it. Are you an agent? What do you do? So I help agents. Um, why I specify independent is because I’m not with any specific brokerage. So I’m free to work with whoever needs my help, and we vibe together. Um, basically everybody, if you’re not in real estate, it gets a little convoluted. But basically, what you need to know is when an agent goes under contract, when they have someone go under contract, they need help. They’ve got a lot of paperwork they need to do a lot of, um, compliance. Legally that needs to be done. They’ve got to coordinate with all the parties, but really they also need to be building their business. And they don’t have time to do that when they’re working in a transaction like that. So when someone feels ready, they want to delegate, they’re going to delegate to a transaction coordinator. We have different names. Sometimes we go by closing coordinator. It’s the same thing. Um, and like I said, sometimes brokerage is higher. A transaction coordinator to be the person for, you know, if it’s a smaller brokerage, the whole place. But I really love being able to, you know, help whoever I want to help. I’m not pigeonholed into one specific brokerage. It also means I know a lot of systems and, um, and, and have had to kind of pivot. I’m really good at that. Um, and, uh, yeah, I think, I mean, besides, I mean providing for my family, right? Besides that, I love to help people. And that’s kind of been the history of any job that I’ve ever had. That’s what I’ve been doing. So it feels natural to me to want to help people. When I hear an agent say, oh, I’ve been knee deep in marketing. Sorry, I don’t, I don’t know. I’m like, well, that’s great to hear because that means that you have time to do it.
Stone Payton: [00:04:02] Yeah, that’s what you ought to be doing. Yeah, yeah. And let you I’ve always said, uh, you know, I would starve to death, I think as a, as or I thought I would as a, as a real estate person because I don’t like the prospecting of anything, which is why I have my own radio show and, uh, the paperwork, man, I’d starve to death with the with the paperwork. But you really take that. Take that off of them, don’t you? Yes.
Madeline King: [00:04:26] And, well, I do say for brand new agents, it is good for them to work a few transactions themselves so they can understand. And it’s good for them to know what the contracts say. Like that is their, their job. But yeah, when it’s okay I don’t. Where is your time best served. Is it best served looking over it with a fine tooth comb and making sure that the signature is where it needs to be? Not really. It’s it’s best meeting new people, growing your network, nurturing the people that you do know, and growing your business. I mean, we all need that, right? But this is just agent specific. When we have a business, we need to be growing it. Um, and I just help real estate agents.
Stone Payton: [00:05:04] So what’s the backstory? How did you get into this?
Madeline King: [00:05:06] Uh, well, I feel like I know the god, the universe, whatever you want to call it. Definitely brought this to me. I my journey into real estate was very interesting. I started I want to start with. Being in college and speaking to my generation, which you can call me millennial, whatever. I’m 32. Um, there was such a big push when I was in high school and beginning college. Like, what are you going to do? You need to know what you’re going to do. What are you going to do? There’s such a pressure there. And I felt the pressure. And to be honest with you, I just like learning. I didn’t know what I wanted to do. I ended up doing history. So I majored in world history and cultures because I just love history. But, you know, I kept getting the question, what are you going to do, teach? I’m like, I don’t know, maybe. Um, so after graduating, you know, I didn’t have an education degree, so I couldn’t just go teach. Uh, um, so I had to figure it out. And I ended up working for a nonprofit for almost six years, and it was such a growth experience, I war. Anybody who’s in a nonprofit knows you. Where? All of the hats. Okay, everybody in there is wearing all the hats. So, you know, I did advertising print and web, I did invoicing, I did membership coordination, I did sales, I mean, all of it. Um, when I was there, I knew, though, that that wasn’t where I was meant to be.
Madeline King: [00:06:36] I knew I needed to go somewhere else, and. I found a podcast that got me into real estate and a very yeah, wow. And a very niche part of real estate. I didn’t start with transaction coordination. I started flipping raw land. And that’s. Yeah, I see your eyes like, what is that? That’s the question I would get all the time. It’s, uh. I’m very grateful for that. I still have that business. I’m not working on it actively, just for different reasons. I felt like it wasn’t where my heart was. But it’s all meant to be. It was meant to get me into real estate. And now that I’m a transaction coordinator, it feels like that’s I’m there’s more more of the processes that I like. There’s more of the relationship. When I was flipping Raw Land, I was doing it. You know, we live in Georgia. I was doing it Arizona, Colorado, Florida. Um, and while I loved helping people, the there’s a certain level of, hey, I’m not a scam artist. And I’m and I feel like that’s not what I’m trying to do. That doesn’t make me happy to try to convince people that I’m not, you know, trying to hurt them. I’m trying to help them. So I think that’s what eventually got me to go. I don’t know if that’s what I want to do. Um, and transaction coordination, like I said, I think I found that on a podcast or something. I don’t I heard of it and I was like. Oh, I need to look into that, you know, and I just I did it, I ran with it.
Madeline King: [00:08:11] Um, there’s a lot of information out there that would discourage you from just going. Oh, I’ve never been a transaction coordinator. Let me just do it. Of course I took courses. Of course I learned, but I didn’t go join a team. I didn’t go do any of that. I just did it on my own. And it’s scary. I mean, you know, as a business owner, it’s like just starting from scratch. But when I look back, it’s like, well, I did it. I’m here still. So it must have worked somehow. But yeah, I think, man, if I could go back though and tell my younger self, like, stop stressing out so much, don’t listen to what everyone older than you has to say. It’s going to be okay, you know? And maybe if I had breathed, I, I know I can think back. There were opportunities to get into real estate. Oh back when I was in college before maybe after, I mean all throughout. And I ignored it, I ignored it, I was no, this is what I’m doing. No no no I don’t I can’t do that. It was very much like you said. You mentioned I just feel like I would struggle or, you know, there was this preconceived notion I’m not I’m not a real estate agent, you know? Yeah. And if I would have just listened, maybe I would have been doing this for ten years, you know, I don’t know. Um, but yeah.
Stone Payton: [00:09:29] So now that you’ve been at this a while, what’s the what’s the most rewarding part? What’s the most fun about it for you?
Madeline King: [00:09:35] Well, I do love to I don’t know, I’m an introvert extrovert. It’s odd. Um, I think I, I do like talking, I get, but I do recharge when I’m alone and I can, you know, just kind of disconnect. So I love being able to work from home, be my own boss. Um, go to the networking events, meet up with a client of mine or a prospective client, get to know them, but then come back to myself and my work and really help people with what I know how to do and the way that I’m doing it, um, getting them their time back, helping other entrepreneurs is essentially what I’m doing. Uh, because it’s tough. I mean, I don’t know the statistics, but the, the amount of real estate agents that don’t make it. I mean, there are a lot of licensed agents. Yeah. And I’m not going to pretend that no statistic. I’ve heard it. Um, but a lot of them don’t make it. And maybe some of them don’t make it because they need support. I don’t know, and I feel like I’m helping people who I see the potential in them. I’m betting on them. And I love hearing that. I’ve helped give them some of their time back.
Stone Payton: [00:10:44] So how do you get the the new business? Is it because you’re out there networking, building relationships? Is it a is it a hard sale or is it.
Madeline King: [00:10:55] It was at first like I was I mean, when you you don’t have a client yet. That’s the hardest part right?
Stone Payton: [00:11:00] Right.
Madeline King: [00:11:01] You get your first client and actually my first client love love love her. Um, I actually connected with her on Instagram, which is like, wild, right? I was trying all different sorts of things at first, and I saw her. I said, she seems like she has a really good energy. I don’t know, I’m going to reach out. She was brand new. I didn’t know that. Right. So she decided to take a chance on me. I took a chance on her, so to speak. We all, you know, it was great. Now, I would say I mostly it’s referrals or meeting people at networking events. Yeah. Um, but referrals is is the best or or the best is when you work with, um, your agent and the agent on the other side of the deal, you know, that’s a strategy to reach out to them and say, hey, I really enjoyed working with you. Thanks for your help getting you. Go to the closing table. Let me know if you ever want to chat about my services. And you know it doesn’t work every time, and I don’t want to send it to every agent I’ve ever worked with. But would it? You know, it has worked. That’s a huge compliment. So I think, yeah, it’s really hard at first. But now networking. Yeah, I mean I it doesn’t matter what business you’re in it. What is that phrase your, your net work is your net worth. I mean it can be. Yeah. Right. You really if you use it, if you’re consistent and you foster those relationships.
Stone Payton: [00:12:21] So you sound pretty self-taught to me. But have you had the benefit of a mentor or two along the along the ride, if not in the domain itself, just in running a business?
Madeline King: [00:12:35] Not really. I mean, I my mother is an audiologist and own her own business for I think 25 years. So I saw that. Right, right. My dad is also an entrepreneur. I mean, so I think I grew up seeing that maybe, um, that that’s helpful. I really think the internet is just. A huge. Wealth of information, obviously, if you know how to use it. I mean, on Facebook, for instance, there are groups out there with transaction coordinators by and for them that get to collaborate, ask questions. You know, so I have like connected with people from that way. But I would say yeah I would love a mentor though. Like somebody that just somebody to collaborate with. Um, yeah. And I and I find that even some of my clients that I really connect with and we’re almost like, we’re friends and they’re my client, I do collaborate with them. So. Yeah, but I guess you’re making me realize, like, I really am self-taught, which is kind of wild. Like, I don’t do it the easy way. Like I’m going to just.
Stone Payton: [00:13:43] Maybe you’re just going to skip over that step and just maybe be a mentor.
Madeline King: [00:13:47] I would love to be a mentor. Yeah. I mean, there have been, um, most recently there was a TC out in Tennessee, and I saw her post in one of those groups and she was just, hey, I’m trying to get started, you know, asking advice. And I saw some not so nice comments. I mean, people who are look, it’s kind of like when somebody’s been doing it for ten years, whatever it is, they’re going to go, why do you think you can just do it? And that is why I didn’t ask their advice when I was brand new, because I’m like, I don’t need to hear that. Where did you start? Like, everyone started somewhere.
Stone Payton: [00:14:21] Sure.
Madeline King: [00:14:21] Why are we going to put each other down? So I reached out to her or I commented and I said, oh, I use this and this. Let me know if you need anything. And she did. She reached out and we connected and I gave her some resources like, I’m not going to hoard. What is the point of me hoarding this information like was the software I use. And let me give you a sample of my checklist. That’s fine. I mean, some people would disagree with me, but yeah, I think it it feels good to be able to help whatever entrepreneur I can, any person I can on their journey.
Stone Payton: [00:14:52] So any designs on eventually building this thing out and having the Madeleine King Transaction Agency or something like where you have or do you just kind of really enjoy being this one person shop for now, I.
Madeline King: [00:15:05] Do I do have aspirations to do that. It’s, you know, my business is called closing with Madeleine. However, my my name tag says Madeleine King, transaction coordinator. The reason is because sometimes people look at it and see, oh, is she an agent? Because it sounds like I could be a real estate agent. Anyway, so the closing with Madeleine, my business, yes, I want my dream is to have a couple of at least an admin person helping me and then can add on some with it. Um, I’m in the process of getting my real estate license, so that’s going to help me in my business, because there are certain things you can’t do and say if you are not licensed and you are helping in a transaction. So it’s going to help open up a lot of, right, a lot of things, including growing my business. Yeah. So yes I do.
Stone Payton: [00:15:56] Well, good. Well I’m interested in following that story. So we’ll have to have you back in as you continue to navigate that, that terrain. And maybe you’ll have the, you know, the King methodology, the, the the MK methodology for transaction. Because I mean, you’ve you’ve got processes and systems. You’ve you’re building this machinery, this machinery out. Right.
Madeline King: [00:16:17] It’s a process for sure. It changes every day. Yeah.
Stone Payton: [00:16:19] So uh, passions, interests, hobbies, pursuits outside the scope of this work. Yeah. You know, a lot of my listeners know I like to hunt, fish and travel. Yeah. So. So that’s my thing. But how about you?
Madeline King: [00:16:32] Oh my gosh. Well, we have I. So I married my husband’s name is Chase. I have two little girls, Lucy and Della.
Stone Payton: [00:16:39] Oh, you can’t have hobbies for your 15 years out, right?
Madeline King: [00:16:43] No. I mean, yeah, this season of life has definitely it’s it’s challenging. It’s like you want to soak it up. But Chase and I love to travel. We love to camp, we love to hike. And we haven’t done as much of that. I mean, but I can see it’s not 15 years. I think maybe like a year, maybe we’re just going to do it. You know, my husband is a fine artist and he is just decided to be full time. So I’m very excited for him. I feel like I’m passionate about that, other than, you know, traveling and hiking and camping and being with my family, um, I’m passionate about seeing him grow too, so.
Stone Payton: [00:17:24] All right, so say a little bit more about the word. Let’s back up. You, uh, you’ve been referred in or you a brand new relationship, uh, from a networking or whatever. And then. So what happens? First, you probably don’t have to explain a lot about what you do. Right? For somebody that’s been in the business a little bit or do you, do you I.
Madeline King: [00:17:43] Do, I would say I do even for, um, a seasoned agent. Okay. Some agents have never had help, which I’m, I’m like, that’s amazing. Yeah. I’m like, I know some top reducing agents that have never had one or didn’t have one for. Years and now have won. And yeah, what have I been doing this whole time? So yes. And even if they’ve had a TC before, they’ll still be like, well what what do you offer. Because. Different they different transaction coordinators do different things. Some of them will schedule an inspection. Some of them won’t. There’s different price points. So yeah I still think I do. You know someone gets referred to me. The first thing I’m going to do is to have a discovery call, have a one on one, get a coffee, something where we can talk about. I want to hear what their pain points are. First of all, what are you struggling with? What’s why are you interested in having a transaction coordinator? Sometimes they have no idea. They’re like, I don’t know, I just need help. Like, I’m I’m really busy, I don’t know. And some of them are very clear. Like, I hate contracts, I hate it, I don’t I hate chasing down signatures and doing all that. Um, you know, or some of them are like, well, I’m really I’m really not great at reminding my clients what needs to be done. So it’s as simple as me sending an email, hey, we’re getting close to your closing date. Remember, it’s at this time, this place, here’s the vendor information. Here’s you need to bring your ID, things like that. So I think it differs from agent to agent what they need. And they’re always curious what I have to offer.
Stone Payton: [00:19:14] Right. But it’s not just like a menu with popcorn and fries and salad on it. I mean, you’re sitting down. It’s you’re it’s a very it’s funny, the word transaction is in the name of your business, the name of what you do. But it’s it’s not a transactional situation for you with the it’s a very it’s very grounded in relationship and genuinely understanding how you can serve them. That’s an interesting.
Madeline King: [00:19:38] Maybe I need to rename that position for sure. I mean, I would say I offer personalized transaction coordination. Um, yeah. There are companies out there. You can get someone overseas to do it. I mean, it’s really up to what your preference is, right? I would say the agents that I work with want someone that they can text with, if that’s their preferred communication, you know, someone that they can communicate with that feels like they’re on their team. That’s that’s I think why I’m different and what I have to offer. I mean, I mean, even just, you know, communicating with them daily, but even branding my signature for them. So, you know, I have you know, the one you saw is my just independent transaction coordinator. Right, right. Signature. Um, but when I’m working with a specific agent, I will use their logo and say transaction to transaction coordinator for whoever it is. Um, I like that transaction later.
Stone Payton: [00:20:31] That might be your new, you know.
Madeline King: [00:20:33] Did I say that I know.
Stone Payton: [00:20:35] Oh, God. Oh, that’s.
Madeline King: [00:20:37] Funny. Relationship court. No, I don’t know. I’ll figure it.
Stone Payton: [00:20:39] Out, but but no, it’s, uh, I think it’s an important distinction in something for for you and your clients and your prospective clients to understand the, the relationship you have with the agent. I mean, that’s deep and wide. And you may do something very different for real estate agent Stone than real estate agent Mary. We may need, need and want different things. Yeah.
Madeline King: [00:20:59] So, for instance, I had one of my newer clients that I coped with, uh, meaning they worked on the other side and said, yes, I want to work with you, which was sweet. That was the I was like, crying with happiness. I was like, this is amazing. They were someone who’s been very successful, has never had a TC and like, they know what they’re doing. And so it was a little she’s there like, you’re gonna have to work with me. Um, I want you to help me. I just I don’t want you to communicate with my buyer. Okay, great. That’s fine. Honestly, that makes it easier for me. I’m not doing as much. Um, so. Yeah, there there’s certain things that you can tailor to to their preferences and what they need.
Stone Payton: [00:21:39] Yeah. All right, before we wrap, I wonder if you could share with our listening audience so many of the folks who tap into to our work are in business for themselves or they’re aspiring entrepreneurs, just maybe I call them pro tips. Just a few pro tips, not necessarily about your business, but just, you know, running your own thing. Some things you’ve learned, I don’t know, maybe if you’re open to it, you know, maybe when you fell and scratched your knee up a little bit. But some things that maybe out of that you’ve, you’ve established some working disciplines or some do’s or some don’ts or, or uh, and also, yeah, you know, maybe anything you’re reading or, uh.
Madeline King: [00:22:17] I always love those questions. Yeah. No, I love this. Um, go for it. You know, I mean, my husband and I are entrepreneurs, but that’s not what we were told to do, right? Kind of going back to what I was saying, I think, I don’t know the way it is now because I’m not 18 anymore, but I’m assuming there’s still a lot of pressure to go to college, get the corporate job, whatever it is, you have to provide for your family. So that means that you have to work a 9 to 5. Well, no it doesn’t. So I think educating yourself and believing in yourself, knowing that it isn’t just what somebody told you it needs to be. It can be whatever you want it to be. Whatever your dream is, it’s not impossible. I mean. I mean, I don’t even have to give you an example. There’s. I mean, I’ll give a silly example. There are people making money off of making videos of them getting ready. I mean, I don’t know, like, right, if we can make money from that, can’t we make money from anything? Um, so, you know, to just go after what, what you want and take it from me. Like, you can start from square one.
Madeline King: [00:23:25] You don’t have to be in it if you want to be in an industry and you don’t know anything about it, go learn about it. I mean, there’s so many resources out there. There’s so many people and the people that don’t want to help you get run away from them. Don’t don’t listen to them. You know you can’t do it. I’ve been doing it for so long. That’s not true. Don’t listen. Just. Yeah, finding somebody. And those networking groups are very supportive. So finding groups with like minded people that fit your vibe, you know, you like their energy and what they have to say and they’re supportive with you. Um, and I would also say, I mean, the scraping my knee thing. Yeah. I mean, just because I’ve been it hasn’t been all rainbows, right? Right. No. Definitely not. I mean, it’s same thing, like people telling you you can’t do it. Family being like, oh, you’re quitting. You’re quitting your job. Okay, well, how are y’all going to. What about insurance? What about that? We’re figuring it out. You figure it out. And I think that’s it’s it can be scary to take a leap, but I think taking a leap is going to save your life.
Stone Payton: [00:24:33] And incredibly emotionally rewarding, too, right? Like, all of the compensation isn’t monetary, right? Right. At least for me anyway, right?
Madeline King: [00:24:40] Oh, and I guess I will say, if you want to own your business and work from home and all the things you do have to have a level of drive and discipline. I mean, you don’t have to be the most structured person ever. You don’t. Every day doesn’t have to look the same. You do have to be motivated to do things that need to be done. Although I will say, when I first started networking, I went hard and I went to everyone. Every week I got burnt out. And then I realized, yeah, there’s like such a thing as doing too much. And then I realized, okay, I need to pick the ones that I really love, and I make time for those, and I’m consistent with those and keeping those relationships up.
Stone Payton: [00:25:20] So and it sounds like like you have found, as I have, but particularly in this community, and I’m a little longer in the tooth than Madeleine is, I’ve been been around a little bit longer. Uh, but this community in particular, I find when I do drop in on a group or two, you know, I go to young professionals of Woodstock and they’re all in walking distance or golf cart distance for me. So that’s my criteria, the golf. Right. And maybe I need to go to this Monday morning thing that they do over there. I haven’t been but this golf cart. So you know, it fits the criteria.
Madeline King: [00:25:50] Monday morning brews meets at 8 a.m. every Monday at the Starbucks in Adair Park. It’s a great group. Yes, you should come, Stone. All right.
Stone Payton: [00:25:58] I’m gonna slide by that, do that. But my experience has been that people are in those groups, for the most part, are so genuinely invested in trying to help me like they’re they’re the number one thing on their agenda is not to try to figure out how to sell me something. They’re genuinely interested. They want to know what they can do to to support what I’m what I’m doing. And I, um, I think you’ll, I, I’m sure as you reach out and try to cultivate relationships with people like that and you genuinely try to serve them, I’m sure you will run across people who are very transactional about them, but overwhelmingly, particularly in this community. For me, it’s just a very supportive community, isn’t it?
Madeline King: [00:26:42] Yes. No, 100%. I’ve I’ve met a good friend of mine networking and I she is a networking queen. So if I’m like, oh, I need this, I need this vendor, I will just text her and she inevitably knows someone I didn’t know, you know. Yeah, no, I agree with you. I think, of course there are people out there that maybe aren’t like that, but the majority of them want to help.
Stone Payton: [00:27:01] They are. And then what I have found, I really enjoy on the other side of that coin, being the guy that knows the guy. Yeah. Right. Like to me, I talk about and I called it non-monetary compensation. But, you know, somehow sometimes the money finds it may not be a straight line. It’ll find its way back to me. Yes. I love someone coming to me for something that doesn’t have anything to do with marketing, consulting, radio or whatever. I’m like, oh, yeah, you want to talk to Joe or Mary or Susie or.
Madeline King: [00:27:27] I love that.
Stone Payton: [00:27:27] Too. I love being that guy. You know.
Madeline King: [00:27:29] When that makes me think about the vibe mastermind, thinking about what are my motivations behind that. But in general, it makes me feel good to be like, oh, well, I know an inspector, I got you. They’re great, you know, or whatever it is. Yeah, yeah, well, and I.
Stone Payton: [00:27:42] Bet you do. By by now, you probably know a lot of folks in that whole ecosystem, not just real estate folks. Right? Yeah. All these home services folks, the inspectors, the. Yeah. Yeah. How cool is that? It is.
Madeline King: [00:27:54] So it feels good to be able to help other people.
Stone Payton: [00:27:56] It does. Well, it has been an. Absolute delight having you in the studio, and I’m quite sincere. I think we ought to check in periodically and you let us know what’s going on in the. Because it sounds to me like you’re at the epicenter of this real estate world.
Madeline King: [00:28:13] Oh, yeah.
Stone Payton: [00:28:14] It’d be good to have you, like, come in and report on the the state of the Union on Woodstock in Cherokee, I love it.
Madeline King: [00:28:20] Well, I will say the market is definitely heating up. As soon as the new year hit, it was like, boom! Everybody all of a sudden you see lines around the street because of the open house. Got multiple offers. Yeah, I think there’s a yeah. And when I get licensed I’ll be able to speak even more to that. I would love to come back. I’ll take my husband next time.
Stone Payton: [00:28:38] There you go. Oh, no. We got to talk to him. Yeah, well, and that’s another thing that that I thought of when you were when you were describing it. And I have been so blessed. My wife has a real job now. She is threatening to hang up her cleats pretty soon. So, uh, but she has been so supportive for 30 plus years, I would think that it would be not insurmountable, but definitely a great deal more challenging to be an entrepreneur. Uh, you know, you mentioned family, but if your spouse weren’t supportive of that, yes. It sounds like you have that as well. Oh, yeah.
Madeline King: [00:29:10] We both been very, very supportive of.
Stone Payton: [00:29:12] What he’s of what he’s doing.
Madeline King: [00:29:13] Oh, 100%. Yeah. More to come on that. Yeah sure.
Stone Payton: [00:29:17] All right. Well we’ll get Jason here and get his perspective on it too. That’ll be love that that would be great. All right. What’s the best way for those who are listening to connect with you. Those who just want to have a conversation with you in general. But I’m thinking in particular, maybe agents that are like, you know, yeah, maybe I need to talk to her kind of thing. What’s the what are some whatever you’re comfortable with, whether it’s LinkedIn, email, whatever.
Madeline King: [00:29:37] I mean, really phone, text, email, my Instagram DM, my Facebook DM, I mean, whatever’s easy for them.
Stone Payton: [00:29:44] All right. Well, yeah, lay some of those coordinates out for them and we’ll make sure we publish it.
Madeline King: [00:29:49] Okay. Well, my email is Madeline H. King at gmail. Super easy. My phone number is (404) 409-6968. And yeah, if you see closing with Madeline on Instagram, it’s it’s literally just closing with Madeline, Instagram or Facebook. You can reach out to me there as well.
Stone Payton: [00:30:08] So that gang, if you want to get a pretty girl’s phone number, just get yourself a radio show.
Madeline King: [00:30:12] That’s hilarious I know right? Did I just say my phone number?
Stone Payton: [00:30:16] Boom.
Madeline King: [00:30:16] It’s out there anyway.
Stone Payton: [00:30:17] Well, thank you so much. You’re doing important work and we sure appreciate you. Thanks for.
Madeline King: [00:30:21] Having me.
Stone Payton: [00:30:22] My pleasure. All right, until next time. This is Stone Payton for our guest today, Madeline King, independent transaction Coordinator, and everyone here at the Business Radio X family saying, we’ll see you again on Cherokee Business Radio.
