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BRX Pro Tip: Community Building Tip

January 12, 2024 by angishields

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BRX Pro Tip: Community Building Tip
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BRX Pro Tip: Community Building Tip

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, community building.

Lee Kantor: [00:00:08] Yeah. I think in today’s world, everybody should be in the community building business. And when you’re building a community, it is important to figure out ways to help your community achieve the goals that it has. And ideally, they get what they need from the community itself and not from you doing everything for them.

Lee Kantor: [00:00:28] And that’s really one of the traps, I think, from doing community building in a not great way. If you’re having to do everything and you’re having to be actively engaged in doing all the work, then your community really isn’t a true community. The more active, engaged, and self-reliant the community is, the healthier it is and the longer it will sustain itself.

Lee Kantor: [00:00:49] So, I am a big fan of giving your community all the coaching, support, recognition, and tools it needs to successfully fish rather than just giving them a bunch of fish. So, I think your role as a community leader is empowering them and giving them what they need so they can kind of sustain the community themselves with a little help from you, not all the help from you.

Farrell Middleton with The Bell Curve of Life

January 11, 2024 by angishields

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Farrell Middleton with The Bell Curve of Life
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Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors

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Farrel-Middleton-headshotFarrell Middleton is a lifelong Georgia resident and an honor graduate from Georgia Tech.

He’s been married for 37 years, has 2 adult daughters, and will be first time grandparents in April.

Farrell enjoyed a very successful 36-year career in homebuilding, then moved on to the long awaited second career as a teacher, coach and mentor 2 years ago.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot wbvm. And if you have a heart for community and would like to grow your small business, consider joining our community partner program, the Main Street Warriors. Go check us out at Main Street warriors.org. You guys are in for a real treat this morning. Incidentally, the first broadcast of 2024 for me and Cherokee Business Radio. Fantastic guest this morning. Please join me in welcoming back to the Business RadioX microphone with the Bell Curve of Life. Mr. Farrell Middleton. Good morning sir.

Farrell Middleton: [00:01:20] Good morning Stone, how are you doing?

Stone Payton: [00:01:22] I am doing well and it’s amazing how time flies. I think we just observed before we came on air a just about this time last year is when we had a chance to have a conversation. I had so much fun there. Uh, as is often the case, I didn’t get the chance to ask everything I wanted to know because there’s so much to to ask. But I thoroughly enjoyed that conversation, and I’ve been looking forward to getting caught up with you. See what’s going on with the work. Maybe get some insight from you on how to get a practice like yours off the ground and, uh, but, uh, yeah, let’s get an update and maybe a good place to start. Maybe if we could remind our listeners a little bit about your, your backstory and what you’re now out there trying to do for folks.

Farrell Middleton: [00:02:05] Sure, sure. Well, thank you so much for having me back. And I’m proud to be the, uh, the first guest of the new Year. That’s fantastic. So, uh, but very quickly, I was a home builder for 36 years here in Atlanta and had a wonderful career. But, uh, about two years ago, I decided I wanted to spend my time a little bit differently. I’ve always wanted to be a teacher of sorts in my second career, and I developed my program called The Bell Curve of Life. And what I do is my goal is to work with business owners and leaders to help them create healthier and more productive business environments. And with that, we focus on positive attitudes, effective use of time, um, improved problem solving ability, and better team dynamics. And I work with them and their staff members in order to do this. And the result of this is going to be greater productivity in enhanced employee engagement and retention and improved customer service, both internal and external.

Stone Payton: [00:02:59] So what have you enjoyed the most over the over the past year or two? What’s what’s the most fun about it for you?

Farrell Middleton: [00:03:04] Man, I think the most fun I’ve had is getting to know more people in the business community. Again, I was a home builder, so that arena of businesses is my wheelhouse of contacts, that kind of thing. But I have joined some networking groups in the last year, and I’ve really expanded my list of professional contacts. I’ve done some work with businesses outside of the home building industry, and the fascinating thing is I’m coming to find is, is that a lot of the challenges are the same. No matter what the product is you produce or the service that you provide, you still have to get up every day and work hard to get it done.

Stone Payton: [00:03:40] I’ll bet. And do you find that even across these different industries, since you’ve sort of spread your wings well beyond the home building industry, I’m sure there are idiosyncrasies. I’m not even trying to use that word. I’m sure there are differences in the challenges, and the solutions for those challenges may be in a in all these this variety of businesses. But do you find that there are some patterns that, you know, same thing with surfboard company has some of the same challenges that a software provider does?

Farrell Middleton: [00:04:08] Absolutely. Uh, there are the challenges are the same. A lot of it comes we’ll start with the personnel, which is the big issue. I’m big on human growth and personal growth and personnel dynamics, that kind of thing. But basically every business owner has to have people that help him or her create, again, the product or service that they are producing to the general marketplace. And there’s kind of a sequence of events in order to create that product or service, figure out how to fine tune it inside the office or the work environment. And then how do you present that to the general public for them to engage with your services or products? And the the sequence of events is stunningly similar for a lot of industries. It’s really fascinating. I’ve really enjoyed getting to learn that about other businesses.

Stone Payton: [00:04:53] So you emphasized a moment ago and I think probably quite intentionally, internal and external speak a little bit more to that, would you?

Farrell Middleton: [00:05:02] I will internal customer service is a big issue, and with my career in the home building industry, I worked with a lot of the larger builders in town. Again, I did it for 36 years and I’ve been involved. I’ve done the math on it. I was involved in some form of fashion, building about 10,000 houses over 36 years, which is a lot. That’s a bunch. And inside a large company of any product. But we’ll take home building because that’s what I did there. The departments that you have, you’ve got purchasing and estimating and construction, sales and marketing, accounting and finance, and most businesses have similar departments. Well, if the employees and we’ll call them department heads, VP’s, managers, directors are not getting along well and they don’t have the vision of the company in mind on a routine basis where they’re all working for the same objective to again produce that product or provide that service to the general marketplace, then the overall company is going to struggle. And so if you don’t have good internal customer service, where your folks are getting along well and producing the product and service, then you’re going to have a tough time providing good external customer service, which is to your eventual customer. It’s a big deal, and I’m coming to find that other companies in other industries struggle with this as well. It’s a big.

Stone Payton: [00:06:16] Issue. Well, it makes perfect sense when you say that. It sounds perfectly logical. I’m sure it’s happening all over the place, maybe even within the business radio network is probably worth looking at. Uh, why do why do things come off the rails internally? Because I’m sure Shirley doesn’t start that way, especially when you’re early building the business. Like, what is it? Just what makes that internal, those internal challenges fester up, you think?

Farrell Middleton: [00:06:44] I think what happens? And this is my experience personally in my career and also with the other companies I’ve been working with in the last couple of years, is it’s what I’ll call the silo effect. And I did not come up with this firm. It’s a broadly used business firm with regard to the fact that departments get into their silos and they have their priorities to get stuff done on a routine basis daily, weekly, monthly, whatever that frequency may be. And I think we just get tunnel vision. And I was guilty of this as well. Stone. Trust me, I was guilty. I got so busy on a daily basis. I was so focused on what I needed to do and what my staff members needed to do in my department, that sometimes I lost focus of how my work performance and the work performance of my department, um, folks, was affecting the other departments in the in the company. And we just get, again, a silo effect. You get tunnel vision, you get so focused on what you’re doing that you kind of lose sight of the impact that your performance has on other people in the company if you’re not with them. Kind of like all day, every day. Does that make sense?

Stone Payton: [00:07:51] Well, it does, and it strikes me as a very real operational example of, um, growing pains. Right? Like when a company is small, everybody’s all in, everybody does everything. Everybody knows everybody else’s job. And then when you start having some success and building the company out and you decide. To create a graphics department or a marketing department or a finance department. I could see how that would be a natural progression.

Farrell Middleton: [00:08:17] Yes, it is very much so. And I’ve been involved in companies of all of those sizes that you just mentioned. And as companies grow and get bigger, the lines of responsibility and authority have to get more clearly defined. And some people can’t. I can’t do that anymore. Some you know, Joey has to do that now. And it’s really hard for people to to grasp that because I fundamentally think everybody wants to get up and do a good job, and most people want to assume responsibilities and be a problem solver and get things done. But there are only so many hours in the day. And as companies continue to grow and add staff members, then that’s where a challenge comes in to. How do you delineate those and who’s really responsible for what. And there’s not a big secret to it. It’s kind of a I don’t want to call it a it’s a simple concept, but gosh darn, it’s hard to do because life takes over every day.

Stone Payton: [00:09:08] Well, it is simple. I’m sure it’s not easy. And I suspect even periodically just bringing the topic up and mentioning it maybe has some little impact. But surely that’s that’s not enough. And that’s that’s why you have these services and these programs. So because you’ve got I’m operating under the impression that if I am running the graphics department and our organization is suffering some of these pathologies, um, I’ve got to make some changes personally. We got to make some changes, maybe structurally, procedurally, you attack all this, right?

Farrell Middleton: [00:09:43] Yeah I do, and a big issue that I have seen and I experienced this personally myself, is when I get into my leadership, uh, program material with business owners and leaders. Delegating tasks is a really important thing for people to do. Most people are hesitant to do it for a variety of reasons. It’s either nobody can do it as good as I can, or it’ll take me longer to train somebody to do this, so I’m just going to do it myself, or I’m the only one that knows this, that or the other. Whatever the case may be, that’s all very understandable. However, that is something that leaders and good managers have to figure out how to do. And the way I explain this to people when I’m talking to them about it is with this delegation of responsibilities, you’ll be surprised at how smart other people are. Give them a chance. Let them take some responsibility. What’s the worst thing that can happen? Seriously? Those are the questions I ask to people. What is the worst thing that can happen? If you decide to delegate some authority to somebody and also be aware, everybody’s got some good talent, skills and talent levels and, um, you know, opportunities to get stuff done. What I have found is, golly, that person down the hall is really kind of smart. I’m I’m gonna go I’m gonna go knock on that door a little more often than I have been because they’re they’re a problem solver. They get things done. And now that frees me up to do some other things that are more high level that I need to be involved in. It’s fascinating, but people are hesitant to do it for all the reasons that we know.

Stone Payton: [00:11:11] Well, I mean, I feel like you’ve been spying on me for the last 20 years that I’ve been part of the Business RadioX network because I know early on I, I was the best there was in our company anyway, because I was the only one that did a variety of tasks, and I did find it very difficult to let go. Thank God my business partner was far more progressive in that regard and much quicker to delegate. He he’ll joke and he says, Stone, you got to get lazier, you know, you got but, uh, he, he was naturally much, uh, more attuned to that and was quicker to delegate. And it was a struggle for me personally. I got to tell you, okay.

Farrell Middleton: [00:11:48] And a lot of people struggle with it. Like I said, I struggled with it. I was a manager at the age of 22, you know, a bunch of years ago. And, uh, you know, I’m a smart guy and all that kind of stuff and everybody’s, you know, smart, uh, and in certain ways, of course, everybody is. But it’s just hard to do. But your life will get so much better if you can figure out how to delegate some of these things. And as a business owner or leader, that allows you to work on higher level issues, what I call them, you know, more vision. What is my goal for the next two years, three years, five years? How are we going to accomplish that? The owner is the only one that can really do that. And in order to properly do that for the health of the business and growth and that kind of thing, they have got to get stuff off their plate. And some people have a real struggle doing that. But I’m here to help. That’s what I do.

Stone Payton: [00:12:40] So do you find that some business owners, senior level execs come to you and they’re self-aware enough or educated enough or listened to to programs like this, or read enough to kind of identify, hey, we got a problem here. I’m going to go seek out a solution to you. Do you find that some actually come to you saying, and maybe they’re not as articulate as you are, but they’ve got a feeling for, hey, something’s not right here. We need some help. Do you actually have people come in? To you. Are you out there having to find them or how’s that piece work?

Farrell Middleton: [00:13:12] I’m actually having to find them at this point in time, and that’s okay. I’m hopeful that the you know, the first one you mentioned is going to happen, that people will come seeking me out and that’ll come in time, I believe. But no, I’ve got to seek them out. And one of the challenges that I’ve got with this is that a lot of people, myself included, don’t want to either admit or address where they might have some insufficiencies, if that’s the right way to say it. Yeah, and they’re the owner. They’ve got to be able to do everything right. They have to do everything well. And I think a lot of people, that’s human nature. They are somewhat hesitant to, you know, look in the mirror and point out, hey, I need some help here. And so what happens is when I do have the opportunity to engage in conversation with folks about the services that I have, the conversation unfolds and what I’m finding is they’re like, golly, now that I think about it, yeah, I’ve got some issues here. We could do better at this. I could do better at that. So the big issue for me is just getting into that initial conversation with the business owners and leaders, talking about some of my topic material. I’ve got some high level topics that I like to talk about with them, to open the conversation. And as the conversation unfolds, the self-reflection starts to come out in a very comfortable way. And one of the things I’ve got to be careful of in a slang way is I got to call the baby ugly, okay? And that’s kind of hard to do. And so I’ve got to be I’ve worked on that skill in the last 18 months, and I’ve gotten pretty good at it. I can always get better at it, but I’ve just I’ve got to be careful. But the way I have the conversation is they start to figure out where they have some issues and where I could give them some help as the conversation unfolds. It’s it’s really very healthy.

Stone Payton: [00:14:50] Yeah. So let’s dive into the work a little bit. And let me just commend you on I mean, not only do you have to run this successful practice, deliver on all these things you’re describing, provide that value. But you got you got to sell it too before you can get to do it. Right.

Farrell Middleton: [00:15:08] That’s correct. Yes. And that’s a challenge. There’s no doubt about it. Yeah. It’s a.

Stone Payton: [00:15:11] Challenge. Yeah. All right. But let’s dive into the work. So particularly early stages of the work. Uh, let’s say you have that conversation and the light bulb goes off and they say, yeah, Pharaoh, let’s let’s have you come in and do your thing, talk more about your thing. Okay.

Farrell Middleton: [00:15:27] Yeah. All right. Well, my thing is, and what I’ll do in this is I like to have a complimentary session with a new business owner. You know, just a free consultation, if you will. And we discuss three high level topics. I call them a performer, a environment, then focusing on the internal customer service, which we’ve already talked about. And the last of those three, the topic is called shoving a baseball through a garden hose. And I got some really catchy titles for my topics, and people have commented on that. But basically this is how do you manage your resources? And there are four categories of resources. There are human resources, which are to me the most important. Then you have your physical resources, which is what you use to make your widgets. And you know, it’s your office building and your computers, that kind of thing. You then have financial resources, of course, which has to be they have to be managed properly and every business is different with that. And then finally you have time and it’s how well do you use your time? How well do you use your staff member? How do they use their time? Are they producing as much as they can do? They get waylaid with fire drills and that kind of thing. So those are the four resource categories. And so once we get into that conversation, we then discover what are the pain points of the personnel management side of things.

Farrell Middleton: [00:16:40] So are the managers struggling with time. You’re using their time. Well I’m not a time manager. There are a lot of really smart people out there that do that. My focus is people using their time effectively. That’s what I want them to do. And so as these conversations unfold, we figure out what are the pain points and the pain points again, might be time management. It might be focusing on priorities. It might be having productive workweeks. It may be having people focused in their area of expertise and not doing things that are not well suited for them. I call that topic colors are not for me. Uh, and that’s one where I was in home building company. I was not good with colors. People didn’t want me picking brick and mortar and cabinets and countertops. That was not for me. They were really talented people out there, but having people work on the areas that suit them well, they will be more productive and everybody’s got their strong points. Stone I’m convinced of this. Everybody has them. And it’s the, uh, opportunity that owners and managers have is to explore those with each person to find out what they’re really good at. And, man, let them spend their time there and everybody’s going to be in a good place.

Stone Payton: [00:17:45] So there’s those topics. There’s that conversation, that initial consultation, which I got to believe is at least got to be stimulating their thinking and putting them in a position to ask more informed questions and genuinely consider these things. And then it certainly sounds like you have methodology, education, structure, process, steps that you now bring in with, with a with a training. Program or a suite of training programs.

Farrell Middleton: [00:18:12] Yes, that’s correct. I’ve got my topic material and again, the I’ve got over 90 topics in my portfolio. Wow. And I’ve scripted about 25 of those fully and I’ve worked with all 25 of those. And so basically what we do is we, we determine what our like I said, the pain points. And then we structure a custom program for that particular business. And that could be working further with the owner. Or if the owner says, hey, you know, I’ve got enough of a grasp on this, I want you to get with my staff members. I can work with managers, I can work with traditional staff level. It just depends on what the focus is that we want to work on for that particular group of people. And I really like what I call a mix of disciplines. And this kind of ties back into what we talked about a few minutes ago with this internal customer service. Let’s say there’s a company with 50 to 100 employees, and they’ve got a few departments and vice presidents, general manager or a managers. And I want to get those managers in the same room for a little while, and not for a gripe session to point fingers, all that kind of stuff, but for a productive thing of saying, okay, how does what I do affect the other people sitting at this table? And you’d be fascinated to find out how little they know what impact is that they have on the other folks in the room.

Farrell Middleton: [00:19:29] It’s it’s really fascinating. It really is. Yeah, yeah. So basically, once we get through the initial, um, process of identifying what the pain points are, we then customize the program. And what I like to do is come see everybody about once every two weeks for about 90 minutes is the primary way that I like to do this. Um, that’s the attention span of the world these days, I think. And I’ve talked with some educators about that. You can’t go too long, otherwise you start to lose people. And with the way the world works these days with iPhones and iPads and the Iwatches now, which are kind of distracting all of that, uh, you know, people can get away with about 90 minutes and that’s about it. And so I’m, I’m very sensitive to that. And I want to focus on for long time habit forming. And I believe the best way to do that is in small focused sessions over the course of several weeks. And once we get done, the people are pointed in a good direction and hopefully they’ll they’ll live better lives.

Stone Payton: [00:20:23] Long time habit for me. I like that whole idea, and it makes sense to me that training, probably of any stripe, is probably much more a process than an event, right? It’s not just what happens during that 90 minutes, but you got to give them some space to digest it, apply it, get some real data from their version of executing on it. Come back with, I mean that that makes sense that you would it you don’t want to just do this one big hit and then be gone. Right? Right?

Farrell Middleton: [00:20:52] Right. Exactly. No, this this is long terme. And what I’ll do in my multi session series, I like to have five sessions and that will be one topic per session. What I do, that’s my traditional series and I’ve got some variants on that as well. But we’ll stick with that is when we start session number two. I do a quick recap of the prior session that we had. I’m like, okay, what has everyone done with the material that we talked about last week? How have you improved your workday or your personal life? Again, stone, this is not just for the workplace. Uh, this goes into personal life as well. Uh, especially when I talk about how to have good relationships, you know, that kind of thing. We we review that for a quick recap, and then we get into the next topic. And what I am able to do is I will tie my topics together. They’re all independent of one another. I can have a 90 minute session with a group of people on a topic and bam, they’re ready to go. They can go do stuff, but the real value comes in when we do have multiple sessions, multiple topics, and I tie those together. And when I do that, the value of session number one bleeds into session number two, which gets into session number three. And by the time we’re done with five of them there is a really good wide broad range of like, oh my gosh, this makes so much sense now. And yes, I’ve got some really good things I can do now moving forward. It’s great.

Stone Payton: [00:22:12] It just occurred to me getting people together more than just once and having and having that structure that you described, what the long terme habit forming, being an objective, another just very tactical and tangible benefit from that has got to be like a common language pattern around these topics, right? Like we’re like we’re all using the same words to talk about the stuff. So I feel like maybe it’s a cleaner, more productive conversation because we’re all calling the same thing the same thing. Is that true?

Farrell Middleton: [00:22:44] Exactly. Yes, that is a good part of it. That’s so well said and looked at it that way before, but thank you for asking me that. It’s good to.

Stone Payton: [00:22:50] Have a layperson in the room.

Farrell Middleton: [00:22:51] Man, I love that. Hey, I learn from everybody every day. Let’s be very clear. Uh, but no, that’s good. But yes. No. That’s it. It’s just some consistency. Yeah. Especially again, what I call the mix of disciplines is when I get these different department people in the same room together and we go from there. But yeah, there’s some commonality to it. And. My goal with this and with my program. I’ve been very deliberate about this and I’ve spent a lot of time on it. Once we finished the session, everybody can walk away from there with some new directive that day that they can do okay. They can do something different in their life to be a little bit better at whatever that topic material was. That’s the immediate value. The long terme value is that the topic material is timeless stone. It can be reviewed in one year, five years or 20 years, and the fundamentals are still going to be relevant. And so what I do is when we’re finished with this fifth session of a series, I will go ahead and compile what I call a book. And this book is a five page book. It’s one page per topic that we talked about. There’s a handout that I have that I give for everybody, so there’s something they can follow along with and use for future reference. And basically that book is written for them, but it was written, I gave the outline, but it was written by the other people in the room. And so they all had they each person leaves with their custom book, if you will, for how they are going to use these principles that we talk about and how they’re going to be doing things better. And each person will have a different takeaway from it, which is the entire objective, because everybody is wired differently.

Stone Payton: [00:24:23] This has got to be an incredibly rewarding work, man. It is.

Farrell Middleton: [00:24:29] It really is, and I’m getting rewarded by it. But the better thing than that is I really feel like I’m helping people improve their lot in life. I really I truly believe that. And it doesn’t matter the age, I’m doing some private one on one coaching right now. Uh, I’ve got a guy that I’m working with who’s about 3 or 4 years younger than I am. He and I used to work together, and he’s moved on to a different company, and I’ve moved on to this, and we’re spending some quality time together. And I had an initial call with a high school friend of mine last week who lives in Florida, and he’s in the manufacturing business. I won’t get into details, but he and I might do something together, and I’m working with some 30 year olds. So basically, if somebody’s got an open mind and they think they can improve some situation in life, I’m here to help.

Stone Payton: [00:25:15] So what’s next for you, man? Are you going to continue to try to grow the practice and maybe even bring people in and kind of teach them the the, The Bell Curve of Life methodology, or will you kind of keep it this small practice or do you know yet?

Farrell Middleton: [00:25:31] I don’t know yet. Right now it’s just me and I’m still peddling my wares, for lack of a better way to say it. And I would like to be busier. Of course, I’ve had a very good year. I’ve got some really good prospects coming up for this year. I’ve done some really solid groundwork with networking over the last 12 months since you and I met last time, and so I’ve got some things going there, but I would love for this to expand into needing some help or whatever the case may be. But right now I’m just focused on engaging with as many people as I can. Like I’m the product, and that’s the issue. I mean, like I said, I don’t make widgets anymore. And so I’m the product and it’s professional services, it’s guidance, it’s experience, knowledge, that kind of thing. And so that’s what I’m working on right now. But I’m very hopeful that as I continue working with clients that they will of course share this with other folks and that kind of thing if I provide a good service to them, that’s my goal.

Stone Payton: [00:26:24] Well, congratulations on the momentum, man. Keep up the good work. Before we wrap, I wonder if you would be willing. So many of our listeners are either aspiring entrepreneurs or they’re in the thick of it. They’re in the trenches and they’re trying to get their business going. Uh, what have you learned experienced that you might be willing to, to share with these other folks who are trying in their own niche? And it may not be, you know, anything near what you’re doing. It may be there, but, uh, yeah. Just like if, like things maybe, boy, if I’d have known that going in, I’d have saved myself some real heartache. And I did this thing and it really worked. Well, anything we could leave them with?

Farrell Middleton: [00:27:04] Absolutely. Uh, yeah. The, uh, the first word of advice I’ve got for you is patience. You’ve got to be patient. I thought that I would be super busy within a year. Turns out that I’m not. Other people have their priorities. And basically you just have to wake up every day with patience. And I know a lot of salespeople in the world, I dealt with them quite a bit in my career in home building. I was the one purchasing stuff, and basically I have turned into a sales person and I have learned to take rejection. Well, uh, it’s really interesting, and I don’t think anyone’s being impolite or rude or anything like that, but everybody’s just busy and I have a service that I provide. Like I said, it’s not tangible. I’m providing a professional service and basically that is going to take some time to foster again. I’m the I’m the product, but I’ve joined some networking groups and basically it’s getting out face time. The big thing is if people are going to join networking groups, which I’ve done, is you have to show up whenever you’re supposed to be there. Consistency. People will learn to trust you. They will learn to think that you’re a viable source for whatever product or service it is you’re providing. You have to show up and you have to participate. And I would say those are the big things is get out there, let people know what you’re doing, be patient. And I’m more patient than I ever was. And you have to take rejection well. And I’ve had a tough time with that stone. I’ll be very honest. I’ll be honest with your audience. That was the tough thing for me. But I’m getting better at it and I’m just persistent. That’s what I’m doing.

Stone Payton: [00:28:39] Well, thank you for that. And thank you for helping us, uh, learn from what you’ve, uh, what you’re living through. But I’m so excited for you, and I feel like I, uh. Of course, I was starting at zero, but I feel like I’m much more informed about, uh, how to continue to evolve the culture of my own organization. So thank you for that.

Farrell Middleton: [00:28:59] Maybe I gave you a hand this morning, so.

Stone Payton: [00:29:01] Yeah. No. Maybe about it, man. All right. What’s the best way for our listeners to connect with you? Maybe have a more substantive conversation with you personally? Yeah.

Farrell Middleton: [00:29:10] All right. Excellent. Uh, no. My website is The Bell Curve of Life, and my email address is feral at the bell curve of Life.com. My cell phone number is (678) 618-2024. And another thing that I’ve done since I was here last, I’ve got a YouTube channel. Oh baby. And I have been doing some short videos. They’re called reels and I’ve got a LinkedIn program that I’m doing. I do stuff every Wednesday. I call it focus with feral, and there’s a little 60 minutes, I’m sorry, 62nd clips. And the YouTube address is the Bell curve of life. Go on. I got over 20 videos on there. Take a look. It’ll give you some more insight into what I do, and hopefully that’ll spark your interest and give me a call and let me see if I can help you.

Stone Payton: [00:29:50] Man, what a delight to have you in the studio. I can’t think of a better way to kick off 2024. Thank you so much for the work you’re doing and for for sharing it with us, man. Well, I’ve.

Farrell Middleton: [00:30:00] Had a great time with you, Stone. Thank you so much for having me in here. And I can’t thank you enough.

Stone Payton: [00:30:04] My pleasure. All right, until next time. This is Stone Payton for our guest today, Feral Middleton. With the bell curve of life and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.

 

Devika Rao with 23 East Group

January 11, 2024 by angishields

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Sandy Springs Business Radio
Devika Rao with 23 East Group
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Devika-RaoDevika Rao is the President and CEO of 23 East Group, a purpose driven mar/comm agency that is focused on telling a brand’s whole story.

Connect with Devika on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Sandy Springs, Georgia. It’s time for Sandy Springs Business Radio. Now, here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here with Rachel Simon. Another episode of Sandy Springs Business Radio, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Connect the Dots. So this episode is brought to you by Connect the Dots Digital. When you’re ready to leverage LinkedIn to meet your business goals, go to Connect the Dots dot digital. Rachel, Happy New year. Welcome back.

Rachel Simon: [00:00:48] Happy new year. Can you believe it’s 2024?

Lee Kantor: [00:00:51] Man the years just keep ticking by.

Rachel Simon: [00:00:53] Unreal.

Lee Kantor: [00:00:55] Um, well I’m so excited about this show. Who do you got today?

Rachel Simon: [00:00:58] We have a great guest today, Devika Rao of 23 East Group. Very excited to have you. Welcome to the show.

Devika Rao: [00:01:07] Thank you for having me.

Rachel Simon: [00:01:08] And happy New Year.

Devika Rao: [00:01:09] Happy new year.

Rachel Simon: [00:01:10] Holidays.

Devika Rao: [00:01:11] Yes. Uh, nice and quiet and calm, but with good family and friends. How about you?

Rachel Simon: [00:01:16] It was the same. Kind of quiet, but, um. And I think this is like the first week. The real first week back. Yeah. That everybody’s like, I think.

Devika Rao: [00:01:23] We’re out of the back.

Rachel Simon: [00:01:26] It’s time to get back to work, everybody. Um, well, we’re really excited to welcome you to the show. So why don’t you tell us a little bit about who you are and what you do?

Devika Rao: [00:01:36] Sure. Um, that’s a very loaded question. I would probably say go. Um, right. So I’m Devika. I’ve been in Atlanta since 1993. My family and I moved here. Um, so been, I guess, how local, if you will, if that counts. And just been working here in the marketing field. And I used to kind of have a hodgepodge of experience, but I started working at an agency about ten years ago, and, um, the agency wound up, I wound up buying the agency from the previous owners as they were wanting to exit, and so was born 23 East Group. And so actually, today is actually our one year birthday, if you will. Happy birthday. Thank you. But, um, yeah. So it’s been a cool journey. And, uh, so I joined the old agency about, like I said, ten years ago and started working with them, learning from them. And then when the opportunity arose to exit and they wanted to, you know, hand over the reins, I decided to take that jump. And I said, why not? What could be? What’s so difficult about this? But it’s lovely and it’s fun, so, well, that’s exciting.

Rachel Simon: [00:02:42] And, um, it’s extra exciting to be able to kind of have you on, on your, your company’s birthday. So happy anniversary. It’s a great milestone. You have a great story around the name of the company. Why don’t you tell us a little bit about that?

Devika Rao: [00:02:55] Oh thank you. The name is very special. 23 East is the name is the address of the home I grew up in when I when we used to live in India. So it is a nod to our roots. And I do feel that marketing has to have really good roots. You kind of have to know who you are. You kind of have to know where you come from, what you stand for as you try to tell your story. And so 23 East signifies kind of part of that address. And as any good storyteller would start kind of going into the weeds. So East, I kind of associated it with, you know, sunrise, you kind of start your day with the sun rising in the east, fresh ideas, fresh new energy, new beginnings. And then group was really important to me because I don’t think we do it alone. I think we are a collective. And so it takes a lot of people and a lot of colleagues and partners and friends to kind of make a vision come along. And whether it’s a client or whether it’s just your personal vision. So 23 East Group kind of has that personal touch to it.

Rachel Simon: [00:03:56] That’s great. And I love that there’s such a like distinct story to the name of the company, because I think sometimes there’s some company names out there and you’re like, what exactly does that mean? Um, so that’s a great story. Thank you. On that topic, you know, storytelling is a core component of what you do. So why is storytelling so powerful when it comes to marketing?

Devika Rao: [00:04:21] Sure. Um, I think it kind of goes down to the roots of storytelling. I think as humans, we like to tell stories. That’s how we communicate. That’s how information used to be passed around. Um, it was never just bullet points. And so I think it kind of goes back to the original way of what actually sells. So how you got convinced by some traditions or you got convinced by what you were supposed to do was because there was always some kind of anecdote, some kind of personal touch to it. So I think storytelling excitingly is coming back, um, into marketing. I mean, it is back, but it’s coming back a little bit more, tenfold. And so I think when it comes to connecting to an audience, when it comes to telling people why your brand is important or why your message is important, or why your mission is important, um, it goes back to, um, well, my my favorite thing is the why I think everything has to have a why. You have to know why you’re doing something, but it’s also about making it. Personal and making it important to them. So it’s not always about us. It’s not always about, um, what we want to do or we want to say. It’s about what will matter to that person that we want, um, who we want them to, what we want them to do and what we have to make it relevant to them. So I think stories are the way to do it. Um, because people innately want to know why it matters to them.

Rachel Simon: [00:05:47] Do you think storytelling kind of went away for a while in marketing, and now it’s coming back?

Devika Rao: [00:05:53] Um, like, I think it got, um, I don’t think it went away. I think it kind of got lost a little bit. Um, just because I think we got. So, um, and again, this is my personal opinion, but, um, this I think we got so enamored by digital, and I think we got so enamored by behavior changes by digital. You know, we are now quick to do things. We are, um, instantaneous as opposed to more thought process. Um, you know, you click a button, something shows up at your door. And so I think we met the moment in that, you know, marketing kind of met that space like, oh, people want quick information. We hear it all the time, right. Attention spans are shorter. Attention spans are you got to get it across in 30s 10s eight seconds. Um, but I think somehow people are also starting to figure out like, well, why am I doing this again? Or why do I like this brand? Because we hear it all the time, is that there’s just so much out there, right? We’ve. You talk about, you know, TV shows with your friends. They’re like, well, there’s just so much TV. I spend more time scrolling than I do actually watching. Um, that’s just an example. So I think it goes back to I think it’s going back to that old roots of, well, what matters to me and how. And then now in a crowded space as a marketing and marketing and branding, how do we make it matter? So you kind of rise up to the top. And I think that happens through stories. I think you have to start connecting back to people using these same mediums. But how do you use them in a creative, more approachable way?

Rachel Simon: [00:07:29] I completely agree. I definitely see a lot of successful and I’m going to use in my world, you know, on LinkedIn content creators that are utilizing storytelling techniques in their content as opposed to being like, here’s my service, buy it, blah blah, blah. Like it’s the why. It’s like, what is the value? What is my, uh, what’s a personal story that I can connect in to give a lesson, teach a lesson, do x, y, z. So I think that storytelling, I hope now will merge with those digital tools and tactics that will be successful overall.

Lee Kantor: [00:08:04] Yeah. Now, do you have any advice for that business owner that’s listening that enable them to incorporate maybe storytelling into their marketing right now? Like are there some easy things that people can do either to their website, maybe to LinkedIn posts or anything, um, that you advise your clients?

Devika Rao: [00:08:23] Yeah, I think low hanging fruit is always what’s working. Right. So if you you’re a business, you have clients or however your business model is. The story is in those success stories. So try to find the success stories that if you um, I’ll of course, I’m a marketing agency, so I’ll use a marketing, uh, success story. So if we have a client and we, uh, were able to do something creative and get to their goal, um, it’s not necessarily about the client in that moment, but how we got there. And their goal was used to got there by through through telling stories. And it’s not about that kind of direct focus. It’s more about, well, you know, who we can use as a testimonial who. And we have those words like great testimonial case studies, kind of, uh, very sales style kind of words, but they’re really just stories. And so I think for any business owner, any, any marketing professional who is trying to make a, you know, a way through into their brand, it’s really what’s sitting in front of you. I think we’re always looking for something a little bit bigger. Um, but if you’re like I said, if you’re in marketing or you’re a business owner, like, you know, who’s your advocate, who is who’s already with you in your services, ask them stories as why did you you know, what has been a great success for you to work with us? Um, what was, um, why did you decide to do something? So try to make it relatable. But the people, the stories are right in front of you. Um, I’m a big fan of data. Data tells gorgeous stories. If you take the time to read it. It’s not just numbers. Um, and you can kind of create stories out of that. So if something worked, why did it work? What resonated? Let’s go find that moment and let’s humanize it. So I think a lot of people are just really after the human stories now. And I think that’s kind of a great place to be.

Lee Kantor: [00:10:20] And then a lot of times people, like you said, are looking outside of themselves first, like for some magic solution, when a lot, a lot of times you should just be paying attention to what’s in front of you and, and kind of dig deep and, and just ask your clients, you know? Yeah. What was the pain you had? Why did you choose us? How were we able to help? And, you know, you document a few of those and then that’s great content and that’s a great story.

Devika Rao: [00:10:43] And you can go deeper, you know, you can go if the client’s open to it or the person who’s you’ve been supporting is open to it, you know, what did that work help them achieve. So beyond them is, you know, get the story of their success.

Lee Kantor: [00:10:58] So one client’s client, the client’s.

Devika Rao: [00:11:00] Client and and, you know, I’m I’m big on making sure that we treat our client’s client as our client. Because if that extra step, that extra relationship is built and that extra form of trust is built for our client, it’s inherently going to become yours too. And so I think it’s not just that you can definitely just go right there, but even go a little deeper and say, like, you know, tell that story of how did whatever you were working on help your client’s client and inherently does tie back to good storytelling and, um, being relevant? And I think that’s a big the big word is relevant always.

Rachel Simon: [00:11:41] Yeah, it seems like a couple of thoughts that came up. One is I think sometimes there’s a fear factor that goes along with it of, um, you know, it’s safe. It’s comfortable. Maybe to do a case study in a white paper. It might be a little intimidating to take that same kind of content and results and, and make it a little bit more of a personable, human story, but it’s so effective. Um, and the other piece is that it it does require patience.

Devika Rao: [00:12:11] Yes. The big P, yes.

Rachel Simon: [00:12:14] Which sometimes in marketing people don’t have so much patience, they want quick, instant results. And most good things in life require investment and patience.

Devika Rao: [00:12:23] Oh, that’s, uh, that’s definitely a quote of the day for sure. Yeah. And I think and I agree with you there, that one. I think it’s personally because of the world we like live in right now. We were just talking about instantaneous, you know, we want instant results or we send a post, we want instant likes. And those don’t happen all the time. And um, and you have to figure out what resonates and what doesn’t. Um, but it is a lot of, uh, it’s a long game. And I think if we kind of remind ourselves long game with short tum goals, then it sort of becomes achievable and it becomes more tangible. Because I do think in where we live in marketing now or even communications, um, we are overwhelmed. And I think any brand or any company that wants to start marketing, they kind of, um, they kind of look at everything and they think they have to do everything to be successful. And um, hopefully this it kind of they can scale back and say, what do we do? What do we need to do right now? And usually that tempers down that anxious, that anxiety because it is a it is very like, okay, we need social we need this, we need that.

Devika Rao: [00:13:36] You’re like and if you know, you have good advisors around you, you’re like, you don’t need all of that right now. You need to just start the engine and it’s just start on the consistent and frequent basis and then grow into that. So going sort of answering both is um, going back to your question, like what can business owners do right away? It’s just kind of think about what can be achieved at the moment. Um, because it is kind of overwhelming. And many conversations we’ve had or I’ve had with, uh, brands, you know, they kind of the whole thing is available. Like, you don’t really need to do all of that right now. And I think that helps when they kind of scale, sit back, scale back, and they’re like, oh, and like just start here, let’s just start building. And I think that’s also missed sometimes in marketing that it’s a building process. It’s not a.

Lee Kantor: [00:14:25] It’s not a flip, a switch. And then you’re not on ten platforms posting, you know, six times a day, like because that’s where it gets overwhelming. They see other people doing certain things and they’re like, well, I should be doing this. I’m falling behind. And then it creates a lot of pressure.

Devika Rao: [00:14:41] Yeah, it does. And just like Rachel said, it’s a patient process. And, um, it it’s not a fun process. It’s sometimes sit as a marketer being like, yes, we have to be patient, but it pays off. But you’re right. Like when you see either your competition or your colleagues or, you know, people in the same space as you doing way more, you’re just going, I need to do all of that. But I think that’s a gut check for yourself. You’re like, do I need to do all of that? Um, reminding yourself, is that even relevant for my business? Because it might not be. So it’s very easy to sort of kind of feel like, you know, kid not invited to the cool table sometimes, but, um, having that little gut check for yourself also saying, you know, that might not be something that’s right for my business. So not going to engage, maybe later, maybe not now, but it’s more about just kind of having that, um, filter for yourself to.

Rachel Simon: [00:15:34] Or maybe not ever. Maybe not.

Devika Rao: [00:15:36] Ever. Yeah, right.

Rachel Simon: [00:15:37] For sure. It’s that question of where is your audience. Right. So it’s like that, you know, what is it that, you know, shiny new toy. Oh new platform. I better go there. I there’s a story I love to share. Somebody had um, it’s like a business coach I had was listening to a podcast or some masterclass she was doing, and she shared how she, um, she had felt pressure to get really active on TikTok. Um, so she invested a lot of money, like 15, $20,000 on a whole TikTok strategy. She got, you know, she was putting all these videos out. She was getting good engagement because you get good engagement. It it converted to zero business. And she was like, why am I doing this? And she left it behind. So, you know, so many lessons. There is your audience there. Is it the right platform based on what you’re talking about? Is it worth the investment?

Devika Rao: [00:16:32] You know, and I think it’s also why are you doing it on that platform. So if she’s there for brand awareness and she’s getting engagement, that might have worked right. But if. That’s the place you’re going for business. Um, like you said, there was zero kind of lead generation or whatever. So I think it’s also about goal setting, like, why are you going on this platform? Is it just because it’s new or is your, like you said, is your audience there? And I think that’s also kind of a big point in when you’re looking at what platforms work best for you. And um, and what do you want out of them? Because I think that drives that storytelling also because if we’re trying to get lead generation or if you’re just trying to do some brand awareness or you’re just trying to, um, kind of, you know, just showcase what your skills are. Just sometimes it’s a portfolio. It’s a portfolio in of itself. Um, that drives your outreach strategy, that drives what you are planning to do on these platforms because, um, you work in mostly in LinkedIn. Um, a LinkedIn strategy is totally different than an Instagram strategy, totally different than an email strategy. And so it is not one size fits all. And, um, the end goals are not one size fits all. And I think that has to be again, going back to the why, um, that has to be clear. Um, and that helps you filter out your story to know.

Lee Kantor: [00:17:54] I’d imagine that when you’re having these conversations with your clients or prospective clients, that is critical, right? To get clarity around what outcome they desire, because a lot of times they’re like, hey, this person’s on TikTok, so should I like it’s like, well, what do you want out of this? What what? You know, how do you want? When we look back at the results in a year, what’s going to be the thing that we’re high fiving? Not the thing. That’s what. Why do we do that? You know, because you might go up, uh, you know, down a path that may not be relevant to what you’re really trying to, uh, achieve.

Devika Rao: [00:18:25] Yeah. And I think that’s a super important question. Um, whether you do it in discovery, whether you do it in prospecting, um, you know, it’s really helping the person either if they’re a client or prospective client, really have that conversation and say, well, what do you want? Like and my favorite question really is to ask, like, I come to you in one year and I say, you know, I’d love for you to resign. What do you want to make sure I tell you that we have achieved. Right. And that because I think there’s power in working backwards, I think there is power like, well, what do we want? Okay. We want, um, 20 leads. I know that’s a very low number, but it depends on who you are as a client. But we want 20 XYZ. Um, then okay, how are we going to get there? And I think that is a really it’s a fun process actually, to watch people kind of figure that out, make it more granular because usually everybody is like, well, I just want brand awareness. I want everybody to know about me. I want everybody like, but why and where and who. And that goes to kind of my favorite formula, which is the five W’s and the how. And just those are the core things to drive home any, um, clarity that you might need to what you want to accomplish.

Lee Kantor: [00:19:42] Right. And you want to get layers deep because on the surface they can come to you and go, oh, I want a PR strategy. And it’s like, oh, you do like, why do you want that? You got to ask them that five times, you know, to get to the really what they’re trying to accomplish, not because they had a friend that had a PR strategy that was successful, you know, which could be the reason they called initially, which might not be really what they need or want.

Devika Rao: [00:20:06] Exactly. And again, it goes back to is it for you? And it could be and but it might not be the same as your friend or the brand next to you. It might be the same industry, same brand or competitive brand, but totally different goals. So, um, yeah, I think that getting deeper with our clients and even prospective clients, um, is the core strategy there is just and helping them. I think for me, I get very excited when I see the light bulbs kind of start, you know, flickering and coming on. And, um, they know their business. They know what they want. It’s just, um, helping them kind of figure out that kind of path and saying, like, you could be a lot more creative. We don’t have to be very, um, straightforward about it. You can do this. You can do that. So helping them dig through this intellectual property that they come with, um, is, I would say, probably one of my favorite things to do with, uh, clients and prospective clients is like, tell me more. Even though I’ve been with them for years, it’s like, tell me more like what’s going on and what’s driving that? Like how, you know, and sometimes you have as a marketer, you should be asking like, well, why are why is this goal suddenly important? Because they and and hopefully there is that relationship of trust where they can tell you why they suddenly need a huge PR strategy or they need a huge, um, you know, online presence all of a sudden or something like that, or we need to do we need to pivot.

Devika Rao: [00:21:34] So hopefully there is that great, um, symbiotic relationship that can happen with a good marketing. A good marketing team and the client or the business to say, well, why is this suddenly and what do you want out of it? And not just from a business sales point of view, but more of a what is the company goal here? Because then the more you can explain, the more you can explain internally to your marketing team, the more we can accomplish. It’s, um, it’s a lot harder to go backwards than, um, you know, than just start from the front end and just hit all those goals.

Lee Kantor: [00:22:11] Is there a niche that your agency, um, kind of a sweet spot for you?

Devika Rao: [00:22:15] Yeah, we have three good sweet spots, and I think we, we really shine there. Um, one, we’ve we’ve really found a great place to live with, um, organizations and state agencies that work with people with developmental disabilities. So with that, we’ve been working with a few different state agencies, nonprofits and other organizations that kind of work on, um, whether it’s, um, advocacy or just information, education and information on things that matter to the developmental disability community. And, um, we’ve just really found our little space. We, we have using modern ways to communicate. But how do we use those spaces like podcasts, like videos, etc.? Lots of storytelling, um, around those individuals, um, going back to or around that community, really, and um, going the next one is, uh, nonprofits as well. We just, um, you know, nonprofits are a type of business. So I love to make sure that nonprofits know that they are actually a business and they treat themselves like one. And, um, so supporting them in, uh, capacity of full marketing. And then we really found our good spot of being like a fractional marketing department for companies that are in that growth stage, um, who are kind of ready for a marketing person. So whether it’s a director or whether it’s a vice president, um, usually can come in and say, like, you know, for that growth stage, we can come in as your full marketing department, because even if you hire one person, you’re going to need the rest of the team. So you’re going to need a graphic designer, you’re going to need a writer, etc.. Um, so the team outfits as a kind of a fractional marketing department and can help companies grow to a stage and then, um, you know, get their strategies right.

Rachel Simon: [00:24:09] Are you working mostly here locally in Atlanta or nationally?

Devika Rao: [00:24:14] Nationally. So we have clients here in Atlanta, and then we have a few national clients, and we just keep hoping to grow that footprint out. And as you know, as long as they kind of fit our mold and we fit theirs, we’re love. We have a home for them in in our in 23 group.

Rachel Simon: [00:24:29] Awesome. Yeah. And you know, there’s so much I come from my old in my old world I worked in nonprofit. So there’s just you know, I do believe nonprofits get the storytelling more inherently than maybe some corporate, uh, organizations only because that’s the way you build that connection with your stakeholders. Um, but and there’s so much opportunity for storytelling there. I mean, yeah, it’s it’s great, great, great content overall because generally it’s heartwarming and people can find a point of connection. But those same strategies, it’s so easy to adapt them to multiple different kinds of companies, right.

Devika Rao: [00:25:11] Multiple different companies. And again, goal setting. Right. So nonprofit goals are similar to corporate goals. I think they’re just like I said that, um, at the brass tacks of it sometimes is just the way they approach sales, if you will, is just a little different. And but stories sell and um, because people kind of want to know what’s happening with whatever you’re investing in. And so, yeah, like nonprofits, I think the stories do write themselves because there are a lot human centered space, but so is corporate, private and public. And it’s just about finding those human interest stories. And you write the nonprofits kind of have it sort of packaged in that way. But how do we how do we kind of, um, capitalize on it and make sure that we are, you know, letting people there’s so many wonderful nonprofits out here and good companies that, you know, sometimes I’ll meet them and I’m like, you’re doing all this and no one knows about this. And, um, you know, so the inner story, inner journalist in me, I’m just like, oh my God. Like, we just want to dig right in and hopefully they’ll like, just call me, okay? Like.

Rachel Simon: [00:26:21] It’s so often a bandwidth challenge.

Devika Rao: [00:26:23] Oh yeah. Bandwidth is real. Yeah for.

Rachel Simon: [00:26:25] Sure. So we’ve talked about this I think with every guest we’ve had since it’s such a hot topic. But where do you see you know with I where is how is I going to impact storytelling.

Devika Rao: [00:26:36] Oh that’s a good story. That’s a good question. Um, it’s a good question. I wish I could tell you I have an expert answer on that. Um, I think I is interesting. I won’t say it’s finished. I think we’re just scratching the surface. Um, the the thing with storytelling is that, um, you still need humans. You still need, um, no matter how much artificial intelligence can be programed and trained into telling, you know, that that’s the thing about it. You have to teach it to speak in your brand voice, and you kind of have to train it. Um, I think that it will probably be a support. Again, I don’t know too much about it in the sense of where it’s going to go in and from a technology space. Um, where, like I said, we’re just scratching the surface and how it’s coming into marketing at least, um, where it is. And there are people who are using it in a much more advanced manner. Um, so I do think it’ll probably become the norm much faster than it’s already is, but I do hope that it becomes more of a. I hope the human touch, I think, will still be needed because, um, I just feel that people still want to have that human connection. We are wired for human connection. Um, and that’s my hope and dream. I will just say that is my absolute naivety and, uh, love for community.

Devika Rao: [00:28:07] But I hope that it stays. I hope it becomes more of a I don’t know the right word here, but, um, I guess I would help me find the right word on this one. But amuse. Amuse or a support or a pill, I don’t know, but, um, you know, just kind of being like, okay, I’m stuck on something and help me write a paragraph. But if we don’t have the people behind it to make it human centric because it is just going to it has its limitations. Obviously it won’t after a while, but I think it’s as long as we know how to temper it. Um, and like I said, I say that with complete, um, no knowledge on the actual building of I, I don’t know anything about it technology wise from how it’s built, how it’s done. But from what I’m seeing, from how we’ve been trying to play with it, um, you know, it’s you kind of have to lean into it a little bit. But also don’t forget to it’s I just don’t want it to be like, don’t. That’s not the only thing we’re going to be using. I think marketing is still going to need people. And um, like I said, human connection is back. People have been missing that. And I think we connect better. Um, so hopefully it just becomes sort of a tool to use. I say that with a lot of hope.

Rachel Simon: [00:29:22] I agree, I have a feeling we’re going to see, uh, well, I think it’s the old, you know, adage the cream rises to the top. I think we’re going to see the good, the good storytelling, the good content will always be very easy to to spot. And the really bad eye content is, yeah, pretty obvious too.

Devika Rao: [00:29:42] Yeah, I think so. I think, um, anything, anything in extreme can kind of, um, you know, like, I think that’s kind of where we were talking about earlier in the conversation, like when digital sort of became sort of creeping into marketing with everything. We all sort of flocked to it, and we kind of got really excited about it. And now we’re sort of seeing a pullback a little bit on how to use it better, how to make it work with what we actually need it to work with, as opposed to just relying on it solely. So, um, it’s my hope. I like I said, I say with a lot of hope without a lot of, uh, like fun facts behind it. But it’s just my personal experience.

Lee Kantor: [00:30:20] Now, if somebody wants to learn more and connect with you or somebody on the team, what’s the best way to do that?

Devika Rao: [00:30:26] Oh, you can totally find us. Um, our website is still, uh, we’re wrapping it up. That’s probably what you can find us a little bit. Um, but so the. And then you can always reach out to us. Hello. At 23 East Co. Um, not.com. Um, but yeah. Reach out to us. You can reach out to me personally. It’s Devika at 23 East Co dev ica um at two three east.co. And we’d love to connect. And if there’s any way I can help or just chat we’d love to do that. But, um, yeah, I think it’s going to be a fun year for marketing and stories and and anything else that comes along the way, I think.

Lee Kantor: [00:31:05] Well, thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Devika Rao: [00:31:10] Oh, thank you. Thank you for having me. This was so much fun to have a conversation and, uh, wish you all the best this year. It’s going to be fun.

Lee Kantor: [00:31:17] All right. This is Lee Kantor for Rachel Simon. We will see you all next time on Sandy Springs Business Radio.

 

About Your Host

Rachel-SimonRachel Simon is the CEO & Founder of Connect the Dots Digital. She helps companies ensure that LinkedIn is working for them as an asset, not a liability.

Rachel works with teams and individuals to position their brand narrative on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.

Rachel co-hosted LinkedIn Local Atlanta this week along with Phil Davis & Adam Marx – a networking event focused on bringing your online connections into the real world.Connect-the-Dots-Digital-logov2

Connect with Rachel on LinkedIn.

BRX Pro Tip: Diagnose Before You Prescribe

January 11, 2024 by angishields

BRX Pro Tip: Free Books

January 10, 2024 by angishields

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BRX Pro Tip: Free Books

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, here’s a topic close to my heart I want to learn more about, and that is free books.

Lee Kantor: [00:00:11] Yeah. You know how important reading is to me and I think that reading is important to anybody who’s leading any type of business. Reading is great for the growth of your business. It’s great for your own personal growth. And to me, it’s just a way more productive way to spend your leisure time. I’ve been investing in books and ebooks since I was young. You know, I was buying ebooks on Amazon as soon as a Kindle was invented.

Lee Kantor: [00:00:37] But books don’t have to be a financial burden, even though to me they offer a tremendous ROI. I’ve mentioned the Libby app before, I think that is a great way to get access to books without paying. The Libby app is connected to your public library. If you have a public library card, you can get the Libby app and then you can download books, you know, for free on your Kindle, on your phone, wherever you want to read. And as a bonus, you can get audiobooks there, too, so you can get ebooks or listen to audiobooks, and that’s no charge.

Lee Kantor: [00:01:10] Another great resource for a lot of the classic books, maybe not business books but just the classics, especially ones that are in public domain, that’s Project Gutenberg. If you Google Project Gutenberg, you’ll see there’s just a ton of free books out there on that website. And then, there’s another website called standardebooks.org. If you go there, you’ll find another big pile of classic literature for free.

Lee Kantor: [00:01:39] And so, please test out starting a reading habit. A great way to test it out is use one of these free resources where you don’t have to pay any money, but just see if reading more books, especially classics, is a better use of your time.

Dr. Hedva Barenholtz Levy with HBL PharmaConsulting

January 9, 2024 by angishields

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HedvaBarenholtzLevy-2editedDr. Hedva Barenholtz Levy, PharmD, is a geriatric specialist founder of a community-based senior care pharmacy practice in St. Louis, Missouri.

She is an educator and leader in geriatric pharmacy and a dual board-certified specialist.

Dr. Levy has published numerous peer-reviewed journal articles and book chapters focusing on optimizing drug therapy in older adults and is a graduate of the University of Michigan. bookcoverskyhorse

Connect with Dr. Levy on LinkedIn and find out more about her book “Maybe It’s Your Medications” here.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:05] Broadcasting live from the Business RadioX studios in St. Louis, Missouri. It’s time for St. Louis Business Radio. Now here’s your host.

Dr. Phillip Hearn: [00:00:18] So hello good people. I’m welcome back to another episode of Docs Discussions. I am Doctor Philip Hearn and we are extremely lucky to have our next guest on here today. She is a geriatric specialist. She is actually the founder of HBL PharmaConsulting. She’s a senior care pharmacy practice leader, and she’s an adjunct professor at the St. Louis College of Pharmacy here in St. Louis, Missouri. And she’s also an author. So the name of her book is Maybe It’s Your Medications: How to Avoid Unnecessary Drug Therapy and Adverse Drug Reactions. I hope I got that right. So I’m going to bring in and introduce Dr. Hedva Barenholtz Levy, how are you Dr. Levy?

Dr. Hedva Barenholtz Levy : [00:01:02] I’m doing wonderfully. Thank you so much.

Dr. Phillip Hearn: [00:01:05] Good, good. Glad to have you here on the show. So I want to tap into because when we get people that have such a subject matter expertise as yours, it’s always fun to kind of go back before going forward. So take us through a little bit of your background. How did you get to where you are? Is it a big family, or are you driven by family members who are already in the doctoral industry? What what does that look like?

Dr. Hedva Barenholtz Levy : [00:01:30] So I you fairly unique or I’m the minority of pharmacists and I come from a family that has no pharmacy or medical background. Really. My father was a housing developer, so he was in the business realm. My mother was bookkeeper. And, you know, again, not non-health related. And but I always had an interest in helping people, which I think is why most people go into medicine in the health field when they want to. They want to help people. So I. And I think my my model for getting into the senior care pharmacy piece, the geriatrics interest does relate to my grandparents. I watched how my different grandparents aged in different ways. There were two that I was. I grew up a little closer with and they both had their share of of health issues. I saw how they related to medications, um, how they were over concerned about every symptom. The hypochondriac, hypochondriac response. Um, but so anyhow, so I was part of watching them age and seeing a lot of, a little bit of, of how they fell in the cracks. There wasn’t a lot of support for them with, um, with some of their health care. So I think that sparked some of my interest in the aging population. But I went to the University of Michigan really not knowing what I was going to do. I was thinking business or medicine, and pretty quickly decided it wasn’t going to be the business route. So I was looking at the health route, and truly, it was being at Ann Arbor campus. Hearing about the different programs Michigan offered, one of them being a Doctor of Pharmacy degree at the pharmacy school. So I looked into that further, and I learned that pharmacy didn’t mean just filling prescriptions behind a counter.

Dr. Hedva Barenholtz Levy : [00:03:14] There’s this whole new thing called clinical pharmacy, and this doctor of pharmacy degree that opened up a whole new area of pharmacy practice. I could work in a hospital setting. I could be more hands on with patients evaluating drug therapy. So that was a that fulfilled my interest in being in medicine without the, I guess I can say, kind of honestly, the rigors of having to go through medical school and the internships and residency and all of that, that extensive training pharmacy has the same kind of process. I did go through a residency, but it was um, it was, uh, again, it was a little different and, um, more up my alley. But, um, so anyhow, so I became a clinical pharmacist and. Worked my way through to become my to start my senior care practice. Um. And I think if I, if I’m staying unfocused here as I’m wending my way. But as I graduated from the University of Michigan, uh, there was an article written about a woman who had a senior care practice in the community setting in the Washington, DC area. So I hung on to that article. And when the time was right, which turned out to be about 5 or 6 years later. I met with that woman, learned her business model, and when I moved to Saint Louis, I. I took that on. And so where I am today has been having is having this very unique senior care practice where I meet with seniors in their homes. Um. So that and need to fill in. Help me fill in the blanks here. But. Yeah. So.

Dr. Phillip Hearn: [00:04:44] And we’re definitely gonna help you fill in the blanks. So this is interesting. So I want to go back for half a second to your time at University of Michigan. Take us through that process. Right. Because not all of us are. In the, you know, same pharma or pharma focus, uh, discipline as you’ve been. How long was that process? And more importantly. Were there moments? Were there contacts? Were there professors that really allowed you to go? I think this is what I want to do. Sounds like coming into the university, but really helping to foster that long terme passion because you have a passion for it. And this is our most fun when we get when we get great interview subjects, because you can tell their brains are moving on this probably 24 hours a day. So take us a little bit through that.

Dr. Hedva Barenholtz Levy : [00:05:28] So there’s some fun stories I have when so with um, when I discovered this pharmacy program, I there were a couple of points that stand out in trying to understand what this doctor of pharmacy was, because that was new to me. And, uh, at the time. So this was in the mid 80s, early 80s that I was, um, at Michigan. And Pharm D was not the majority degree. Most people graduated with a BS in pharmacy. So I remember going to the school and, um, asking to meet with a pharm.d someone who had this degree. So an individual, one of the preceptors there, the professors at the, at the university, had me, allowed me to come on rotation with him, with him and his students. So we did the rounds in the hospital, and I always chuckle when I look back at that. I think today there’s no way that could happen with our privacy, regulations and security and all that. But I was able to, um, get a snapshot of what it looked like to be a clinical pharmacist in a hospital setting. So that was a turning point. That definitely led me to, uh, feel more confident that this was a program I wanted. Um, of of interesting note. I happened to find my. Entry essay. My mission essay that I wrote to the College of Pharmacy, um, back in whatever, 1984, 85, roughly. And it was interesting what I reflected at that time. I, you know, I knew I wanted to get into the clinical pharmacy. I’d done obviously intern for a couple of months one summer, and I knew that was the route for me. So, um, so that was step one. Then I got into the pharmacy program. It’s a four year program. Once you enter, uh, the University of Michigan, uh, has was unique at the time in that you it provided a pharm.d only as an entry degree, so I didn’t have to go the BS route and then add on a doctor pharmacy with additional years.

Dr. Hedva Barenholtz Levy : [00:07:19] So it was going to be a pharm.d entry level degree. And I’m starting my. So I did my first couple years undergrad and you know, just a general liberal arts, uh, material get into the pharmacy school and there’s a lot of chemistry, a lot of, um, hard science. And I’m like, this is not what I really love. I want the people aspect. I want the clinical side of it. So one of my summer internships took me to Washington, DC, and as industrious as I was, I needed to figure this out. The American Pharmacy Association, their headquarters, is right there on Constitution Avenue. So I truck on in there and I asked to speak with a pharmacist. I wanted to find out more about this clinical pharmacy world. And so I remember speaking with somebody at that time who was very instrumental to helping me see the bigger picture and where I could go with this degree and what lay on the other side of all the studies. Excuse me. So that was just a key. A key point there to help me along my journey. Excuse me. And to bring that full circle. It was only in the last, maybe, um, 7 or 8 years. I came across that woman again. She had since moved on to different practice areas, and I shared with her that story and how meaningful it was that she sat down with me and talked to me about pharmacy at that time. Um, so it was kind of nice to bring that full circle.

Dr. Phillip Hearn: [00:08:35] That’s cool. I love it, I love it, yeah. So you mentioned an article that seemed to really spur more of where you are or where you’ve ended up today. That almost kind of became, it sounds like your North Star, if you will take us through the depths of that article. It’s always interesting to tap into those quick sparks, right? So you’ve got a game plan. You’ve done the work to get the University of Michigan. Uh, you’ve done even your your extended work in terms of getting out to Washington DC, basically kicking in the door and saying, hey, I want to be taken seriously. I want to do this right. So there’s a passion piece there. But we always have those those opportunities to kind of really take it to the next level, take us through that article. What stood out and then how has it helped you, uh, to what you’re doing today?

Dr. Hedva Barenholtz Levy : [00:09:23] So the article was, uh, it it was just one of those professional profiles of this unique practice. Um, the. Yeah. So it described enough of of her model that she was an entrepreneur, that she was owning her own business. She was doing something creative. She was working with, uh, adults in the community setting. And, you know, some as I was going through my, my career at my studies at the University of Michigan, I obviously was getting wind of, um, and through my grandparents experience, the people falling through the cracks in healthcare that it even back then, it was a big, complicated system. And, um, people needed more of that personal touch and that care part of health care. Um, so this woman so her model was just was was described enough that, um, how she I think she did, you know, one on one meetings with people with with people, um, with patients to talk about their drug therapy. And I it intrigued me. I can’t remember much more detail than that. This was, you know, 30 years ago. Tucked it aside, though. Finished my studies, graduated, did my residency. I was in Gainesville, Florida for a year and then got my first job. I was still, um, doing the traditional path, if you will, of of clinical pharmacists at that time. I um, during my residency, I did focus on older adults a little bit. I did a couple extra rotations where I was able to stay with the senior care population. Um, because I knew that that was an interest of mine. I went ahead and took my first job in, uh, outside of Cincinnati, Ohio, which was working in a small community hospital, uh, being the clinical coordinator, that was the job of the day where it was bringing pharmacy out from the basement, bringing those clinical services up to the patient floors, where I was doing what I was trained to do and what I wanted to do, which was working with, uh, at that patient bedside of sorts and really looking at evaluating drug therapy for individuals.

Dr. Hedva Barenholtz Levy : [00:11:23] And, and I was plugging along with, uh, with my activities. I actually, uh, was coeditor at the time, also associate assistant editor of a national and international pharmacy journal at the time, based in Cincinnati. So I was doing one and a quarter time work. I mean, just ambitious as as we all, many of us can be at that young age, right? We’re starting our careers. So everything’s plugging along fine. And that article was still sitting in my files from of that woman in DC. So as life evolves, I met my husband there. We we got married in Cincinnati. And when we’re trying to deciding on relocating, uh, I knew I was I’d be moving to Saint Louis, which is where my husband is from. And that was when I pulled out that article, and I thought, I’m going to meet meet with this woman and find out more about her model so I can figure out how to implement that in Saint Louis and start my own business. Um, also in the back of my mind, I think as I’m going through my these early stages of my career getting married, I knew I wanted to have children.

Dr. Hedva Barenholtz Levy : [00:12:23] I knew I wanted to, um, kind of have control of my work environment, if you will. So that entrepreneurial piece was something very important to me so that I could, um, have a business, have my professional life, which meant a whole lot to me, obviously, but also raise my children and have that freedom. So kind of, um, wanted my cake and I wanted to be able to eat it too. So, um, I ended up in so this is the summer before we moved to Saint Louis, I there was a pharmacy meeting. It happened to be in in Washington, DC. And so I called this woman and I met with her. I remember getting on the metro and going out to the Virginia suburb where she was, and she, we she shared with me her, her model and what she did. And, and I think there was certainly that level of, you know, because I wasn’t setting it up next door to her. She was very free to share with me how she how she did everything. And and so I tweaked it as would work for me in Saint Louis. But, um, it was just that opportunity to sit down and speak with her directly, to have her share with me what worked. Um, again, memories a little bit hazy, but she shared with me enough that I knew this was the model I was going to work from work off of when I got to Saint Louis. That’s awesome.

Dr. Phillip Hearn: [00:13:35] So at this point early in your career, how long have you been in Saint Louis, by the way? I meant to ask this.

Dr. Hedva Barenholtz Levy : [00:13:41] I moved here in 1995, so okay, a long time.

Dr. Phillip Hearn: [00:13:45] So basically you’re in Saint Louis and that’s pretty much how this works now. So, you know, after a certain amount of time, they just claim you.

Dr. Hedva Barenholtz Levy : [00:13:51] The first thing I say is I’m not from Saint Louis. Yeah. Because, you know, we bonded together, right? There’s those from Saint Louis and those not from Saint Louis. Yes, yes, I have my Cardinals t shirt and all that good stuff. Of course. Yeah.

Dr. Phillip Hearn: [00:14:04] They just claim you after about ten years. That’s usually it. If you’re not from Saint Louis, the ten year demarcation plus, then you don’t have to worry about getting asked where are you from in terms of your high school? But that’s a whole nother that’s its own podcast, probably.

Dr. Hedva Barenholtz Levy : [00:14:15] Right? Right, exactly. Boy, is that a fun one.

Dr. Phillip Hearn: [00:14:18] Exactly. So being in Saint Louis as long as you have. How did you start to implement those lessons, knowledge points, etc. from that meeting, that chance meeting that you had in the mid 90s into what you’re doing on your day to day basis today, is that still something that you, you know, you kind of use as your focus? How have you tweaked it? What is that process been looking like over the years?

Dr. Hedva Barenholtz Levy : [00:14:41] Yeah. Um, probably it’s it’s all, it’s more in the, in, in the back of my mind as, as my foundation of just getting started knowing that this model. I could do this, I could do this essentially. Um. When I it was the when I came here and I knew this is what I wanted to to what I wanted to do, I did, you know, I did look around for some jobs where I could be employed, but nothing, just nothing felt right. So, um, I had to figure out how to move from being a clinician to a business owner, which, uh, you know, has been a journey. And I would still say I’m, uh, it I’m still struggling with certain aspects of it because it I’m not a business person by nature. I’m a clinician by nature. Um, so there was that was a there was a learning curves I had to go through. So I do a shout out to score. At the time I met with, I did a half day seminar with score that got me started with just the basics of establishing, uh, the nature of my business and the the accountant and the lawyer and what issues I needed to have, what issues with support. I needed to have, um, pulled together my business cards and my brochure and and the website and all that stuff had to come together.

Dr. Hedva Barenholtz Levy : [00:15:56] So it was it was a lot of learning on my own, I would say. I mean, I had the business model. I knew what I wanted to do with the patient from the patient aspect. Um, but the rest was really pulling it together on my own. A lot of, um, like I said, the business learning curve was part of it. Clinically. I’m trying to think where my other role models and ideas came from. I, you know, was strong in knowing what I wanted to do and the concern of older adults and medications. Um, you know, I had the background and expertise with, with that, uh, with that aspect of it, it was a matter of starting the business and getting getting patients and finding grant money. Or I had a private pay model at the time, which I still do, but also, um, I was able to start networking, I think. And that’s and that was then the referral basis. I’m trying to going back in time and thinking, how did I get started? It was finding the one coffee at a time, meeting people who then introduced me to another networking organization in Saint Louis. We’re very blessed in Saint Louis that we have a very strong senior service provider network.

Dr. Hedva Barenholtz Levy : [00:16:59] And, um, it’s very active. So it’s it was a great city to start this business in, I think, because there was this networking base that allowed me to meet a lot of people, get my name out of who I was as an expert. Um, I was a pharmacist that wasn’t behind the prescribing, the dispensing counter. I was this unique being with a lot of expertise and passion to to talk about drug safety or medication safety in the older population. Um, so I really took off, had to do a lot of work on my own. Um, I can fast forward about eight years. So let’s say it got started 96, 97. I’m really marketing more strongly. Um. I just kept problem solving one bit, one bit at a time. Um, I’ll fast forward about seven years or so. I happen to be at a pharmacy meeting in our state pharmacy group met in, um, whatever was Lake of the Ozarks at the time. It went to a breakfast meeting, and at that, the speaker for that breakfast meeting was a woman from a national pharmacy association called the American Society of Consultant Pharmacists. It’s the the one association that services that focuses on older adults and senior care.

Dr. Hedva Barenholtz Levy : [00:18:17] And I she had made a statement about, you know, pharmacists doing some work out in the community. And I raised my hand and I said, hey, I’m doing work with our area agencies on aging. And she’s like, we need to talk. So from that moment, um, she connected me with the leadership, with the leadership groups at that National Pharmacy Association. And all I can say is it was a matter of being at the right place at the right time. That enabled me to meet this woman, get into this leadership group, leadership group. And then all of a sudden, I met a dozen or so pharmacists who were doing what I was doing in other places around the country, and I had no idea. I had no idea. I had these colleagues also doing this. I knew the one woman in DC, right? But that was it. So all of a sudden I have more support and I it that was another moment to say I’m not crazy. I’m on the right track and I really am quite experienced. I’ve learned an awful lot in evolving what I had evolved on my own, so that was just another turning point, I guess, in my the evolution of my practice and my career.

Dr. Phillip Hearn: [00:19:19] I love it. It’s always fun when you can hear the aha moments, right? And and it’s even more fun. You’re going back in time, kind of thinking through, how did I get to that aha moment? What did that process look like? So this is uh, this is fascinating.

Dr. Hedva Barenholtz Levy : [00:19:33] And you don’t realize it, right. Because as I’m talking sometimes like, oh, wow, that really did happen.

Dr. Phillip Hearn: [00:19:38] There’s a ton of times where you go, oh, I actually did that. Oh, okay. That’s something in my in my bailiwick. So let me ask this question and again take us inside. As much as you’re able to of course, comfort wise into your model, kind of give us an overview of what that model looks like. Right. So this is something that you have been building for many years now. Right. So seeing the experiences, the positives, the challenges, making those adjustments, it sounds like, but also having those contacts in your professional networks as one as well as ones that you’ve gone out and reached out. Right. So you’ve done the work. What does that model look like? How does it really focus on patients, and how does it help remove those patients that fall between the cracks, as you mentioned earlier?

Dr. Hedva Barenholtz Levy : [00:20:25] So with my so this the senior care pharmacy practice I what’s unique about it is I meet with persons in their homes in their home setting. Right. So that it’s an unhurried atmosphere. It gives a whole different dimension to being able to talk about all of the medications they take and in a more very thorough manner, which in our very on our truncated health care system today, we have very short doctor visits. The pharmacies are very busy. There’s no time for deep counseling at the pharmacy counter, typically. Um, so. It. The the business model I have is to when I meet with an individual one on one, I provide a I evaluate all the drug therapy I might. Typically I will fax the physician’s office to seek lab test results. I need some additional clinical information. I provide a report that goes to the patient. If there’s family members involved, you know that’s all part of the story there. And but most importantly, I send a copy of the report with my highlighted information to the physicians. Right. Because my model is to really is to preserve the or and enhance the relationship between the patient and the physician to help them communicate better about drug therapy. My role has always been to, as this second, uh, second set of eyes, independent evaluator, if you will, to look at the drug therapy and identify.

Dr. Hedva Barenholtz Levy : [00:21:56] Issues that are pertinent to the patient that the doctor might not be aware of. But then from my pharmacy expertise, looking for dosage issues, drug selection issues, um, unnecessary medications, side effects that are people are not recognizing are really due to the drug that that are then being treated with more drug. So I really looking at those medical a lot of medication related problems to. Reduce to get rid of those to address those problems, fix what we can, and ideally decrease the number of medicines a person is taking. Because so much with healthcare today we’re using the problem. What is motivating me all along is this overmedication issue with older adults, right? So we just keep piling on more and more medications without stopping to think. So the model is that comprehensive. Review the report to the patient and the physician. And um, a lot I really leave it to the patient and physician to then discuss my material, because they know the doctor knows the patient best. I’m an intermediary, if you will. Um, so the the drawback for me has been the payment model. When was the last time you paid a pharmacist for clinical information? Right. For a consultation or something like that? We typically don’t. So our whole health care system has been is stacked up against pharmacists doing what I’m doing, which is being paid for our cognitive services.

Dr. Hedva Barenholtz Levy : [00:23:25] The there’s been so much shifting in health care that there are more and more opportunities. Pharmacists are doing what I’m doing. It’s not totally unheard of as much, but it’s still something I fight against because, um, there’s an internal struggle for me. Um, how do I charge for my services if there’s no co-pay? We’re not pharmacists are not medical providers, um, by CMS. So Medicare, uh, we cannot bill Medicare for our services and most other insurers follow suit of Medicare. So we have that inherent limitation as pharmacists. Um, so how do I bill and if it’s going to be a cash basis model? Then who? Who can afford it and then who cannot afford it, and the ones who cannot afford it really are the ones that have more often more disjointed health care system. The physicians are changing more frequently, and that’s where we have a lot of the the need exists. So one of I was very fortunate, as I started my business to work with the area agencies on aging, which at the time prior to 2010, there were there was health promotion money, disease prevention and health promotion money that we could use towards with for medication reviews. So that helped me reach out to a wide range of people. I was able to, um, access hundreds and hundreds of patients through the area agencies on aging in, in the Saint Louis area.

Dr. Hedva Barenholtz Levy : [00:24:55] Um, and. Help reach those people where it falls between the cracks. I still had my my private pay model going, and that was a matter of, you know, when families were made aware of me. And that was where the word of mouth came in. Um, so filling the between the cracks piece comes in with, um, really a large part of it is for anyone I spoke with, be it, um, regardless of the socioeconomic status, if you will, um, taking time to talk about their drug therapy. So many times people would say to me. I never heard that. No one explained that to me. I didn’t understand that. So being able to give people that time would help fill in those cracks, to help them know why it’s important to do this follow up or take that medication, or ask certain questions about your health condition. So that’s where I would just try on an individual basis. To fill those cracks. And then, of course, all of this does lead to why I put this book together, which we’ll get to. But everything built as I’m in people’s homes for 25 years, seeing what the gaps were in the system, what people didn’t understand, where the errors were occurring, and the types of errors that were occurring in medication use. Interesting.

Dr. Phillip Hearn: [00:26:19] Okay. I like it and what it sounds like you’re putting together. And we’re going to tap into your book here in a second. And for those who are just joining us, uh, midstream, you’re on Doc’s discussions with Doctor Philip Hearn. We are talking to Doctor Hedva Barenholtz Levy, uh, who is the author of Maybe It’s Your Medications How to avoid Unnecessary Drug Therapy and Adverse Drug Reactions. Where can they find the book? Let’s start with that. Where is the book located?

Dr. Hedva Barenholtz Levy : [00:26:49] It is. I’m so excited that it’s traditionally published. Which means which means it is everywhere, right? So you can get it on Amazon, Barnes and Noble. If you go online, you can go to there’s a, uh, it’s bookshop.org. You can find independent booksellers anywhere in the country. Um, but it’s here in Saint Louis. I’m thrilled to say it’s even in our libraries. I’ve seen that there’s copies that have been on hold, which is really nice to see. And it’s in a couple of the bookstores. Um, I know there’s some copies, uh, in certain bookstores, if those copies sell, which I hope they do. Um, you can they the bookstores can order the book in. So it’s available anywhere. I’m just I’m trying to get stores to carry them. And actually, I had some success with, um, some of my, um, independent pharmacy colleagues are carrying the book. So, so, uh, various spots around town.

Dr. Phillip Hearn: [00:27:36] I love it. Very cool. Good. So with all of your knowledge, the background, the depth of the work that you’ve done over this last 25 plus years, take us through what the reader can expect when they’re digging into your book, right from from the surface level, from how I, I hear it based on your passion, your knowledge about it, it’s almost as a roadmap of do’s and don’ts, if you will, right of here’s what you can expect. Here’s where you know some of the the tougher spots are. Here’s where some of the, um, easier roads are to kind of go down when it comes to such a complicated matter of health care. And we talked about this offline. We talk about business a lot on on our podcast and how people are business leaders. But if you don’t have health, it’s very difficult for you to run your business. So they they are interchangeable and go hand in hand. So take us through what the reader can expect when they’re digging into your book. What are some of the highlights? What are some of those pieces that they probably will. They might go, aha, maybe I didn’t know this or this helps me to better understand the system.

Dr. Hedva Barenholtz Levy : [00:28:41] So I divided the book into four major sections. I as I. The book is it starts off. The first part is describes the um what’s the problem? And it is written towards. Older adults 65 and older, and the medication issues that are more unique to that age population. But I also say right, right off in my introduction, the principles apply to people of any age, really anyone who takes a medication, right. And we’re all aging. So at some point we’re going to hit that 65 mark ish with that magical demarcation in health, um, that defines older adults. Yeah. Um, but that’s and it’s such a diverse population, right. You know, you know, frail 60 year olds and very robust 91 year olds. But so I talk at the front part is about the what’s the problem? And I describe a perfect storm that we have in health care. And it so it it builds up to why we need to talk about our medications. Um. I describe the nature of the problems. As we get older y, older adults are at greater risk. I talk about the components of a medication review. Why get a medication review? What? But I go into depth explaining the types of medication related problems, for example, in one of my chapters, because I want people to understand it’s not just looking at the list and are you taking it twice a day? Great.

Dr. Hedva Barenholtz Levy : [00:30:13] Everything looks fine, Mr. Smith. It’s looking for. Is it helping? Are you having side effects? Maybe there’s something that’s not being treated that really needs to be addressed. So I talk about that background of, you know, what’s going on, what and why we need to why we need to worry about it if we will, if you will or think about it. And then the the last third of the book is what to do about it. I lay out um, about was it 7 or 8 chapters that talk about actionable steps, how to advocate for yourself, how to reduce medication errors, how to avoid the high risk medications or things like that, how to find good information on the internet. So what we can do about the problem. So as I say, and I’ve always I describe myself always. I’m never one to bring up a problem without a solution to go with it. So I describe what the problem is and why we need to care about it. But by golly, I’m going to give you some tools that you can, um, take home and apply at home, at your pharmacy or at your, with your physician. As, as I have these checklists in the back of these last seven chapters.

Dr. Hedva Barenholtz Levy : [00:31:25] Um, but I also address there’s a section in there where I address non-prescription medications. So the supplements and over the counter products, which some people tend to not think of them as drugs, but we do have to consider them as medications. It those matter. So I explain why those are so important. And I also talk about non-drug approaches to managing our health. And some some people might say you’re it’s a book about medications. Where does that come in? However, any health condition we can be treated with drug therapy, some some type of intervention, but also these non-drug ways strategies go with it. Um, and I think that applies just about to any health condition. There’s always something you can do that’s not related to the medicines that will help the drugs work better or will help your health condition. Um, so I really set it up as a resource. It gives you tools in your toolbox. I don’t know what questions to ask my doctor. What? What do I say at the pharmacy counter? I give you some of that information. Um, so it’s to help people know that it’s okay to question what’s going on, but what kinds of questions they should be asking, because a lot of people don’t know where to start.

Dr. Phillip Hearn: [00:32:41] Yeah. I mean, again, if you just take health care, right? A lot of people just take it as the grand, you know, uh, situation to try to figure out there’s a lot of moving pieces. Right. So you bring up a very interesting point about over the counter drugs, basically, which are drugs in some way, shape or form. So you have to understand what that’s going to do versus a prescribed drug. So that’s interesting. Here’s a follow up question to this. And I and I appreciate the depth that you gave as well. The follow up question, there are a ton of people who are can be deemed as subject matter experts in their fields. I think it takes a special person to not only. And you gave me one of my my favorite sayings, don’t just give me a problem, give me a solution. Having someone to really draw out a road map and and again, write a book in general is a labor of love. I understand that process. What led you to go okay with everything that I’ve done, everything that I still want to do, now is the time to write a book. Tell us about that process. How long did it take to write? I can only imagine the the depth of research and knowledge and, you know, and editing. Right. That’s always the fun part that nobody thinks about in the book. You write something down and you go, absolutely not. This is not going to end up in the final chapter or the final draft, if you will. So take us through that process of writing something like this with all of the background knowledge that you’ve had over all of these years.

Dr. Hedva Barenholtz Levy : [00:34:11] Yeah. That’s a it’s a fun that’s a fun question to to that that look back is so interesting as because we just plug through life. We charge through, we do what we need to do. We get things done. And then you have to pause and look back. I it’s really been on, on um, a couple of friends recollecting how long I’ve been talking about a book and I also I found some, some of my, my notes easily dating back to 2012 or so, where I have notes about the book, this and that. So I say it’s close to 20 years in the making. I mean, just the, the idea that I, that a book is I want to write a book. I at the time, I didn’t know who the audience would be or what that book would look like. Um, I. I maybe ten years in trying to in honing in that audience I because the possibility of writing a textbook if you perhaps for like a gerontology um course was is something that is very much needed as well. Um, so I focused on I wanted for the consumers. I wanted a way to have a broader reach. I guess when you ask about how do I fill those cracks and stuff, I can only meet with one person at a time, but if I can put a book out there and help reach more people to understand that older adults medication use is a is a concern, we need to talk about better as a country.

Dr. Hedva Barenholtz Levy : [00:35:32] That was that kind of focused in focused me in on why I wanted to write this book. So I um, so I knew I wanted to I wanted to make it a consumer oriented book. I had, but some so much of it came naturally to me. I think I have to attribute a lot of this to a gerontology course. I taught at Umsl many years ago. Three credit course that was about, um, medications and aging. And so a lot of the chapters come from that material. So I had aspects of it. Um, I put together my proposal. Um, I’m trying to think about, you know, 5 to 5 to 3 to 5 years, going back 3 to 5 years. I had to figure out how to become. How do you become an author? Do I do the traditional route, the self-publishing, whatever. So I knew I wanted to go to traditional. I knew I wanted to find an agent. How do you do that? So that whole learning curve of how to be an author then really consumed the last five years or so, put together my nonfiction proposal three years ago. Um, and then started seeking an agent. Um, I always joke that Covid was kind of helpful to me because an in-person pitching opportunity at a literary conference went virtual. I had six more months to kind of work on it before the conference was rescheduled virtually.

Dr. Hedva Barenholtz Levy : [00:36:46] And that was at the start of Covid. And I was very fortunate to, uh, connect with an agent at that virtual meeting. So then it was the point of I. So with the proposal, I had all my chapters sketched out, certainly a good detail of each paragraph summarized, but then all the paragraph, the the full chapters roughly sketched out, except for my first chapter was completely well done. And then I get the contract with Skyhorse, and then I have to go back and do that revision, which really was a lot of writing. So I had a, I will say, six and a half months to get that done. I met the deadlines, but it was a lot of writing and I and fortunately with my business, I was able to kind of put some work on on hold and focus on the book. And I, I worked very hard to. Fully, fully write it, revise it I was I finished section one. I sent that off to my beta readers. I worked on section two and I just kept kept moving on through. So it was a a full out process. Um, but I think condensing it, having a deadline that I had to meet, I just put my nose to the grindstone and got it done. Um. If that addresses most of your question, but, um. Yeah.

Dr. Phillip Hearn: [00:38:05] Well, I think it gives some light because and again, I, I’ve had friends that have said I’m going to write a book about whatever the topic. Right. But there’s so much detail with it. You can be a subject matter expert in your field and be a leader in your field. Writing a book is a is a whole new challenge, especially if you’re not a day to day author, right? Like that’s not your focus to write 3040 books. So writing something like this and giving, you know, the viewers some insight on that, I think is extremely interesting because like you said, this was 20 years in the making. That’s the other fun part too.

Dr. Hedva Barenholtz Levy : [00:38:41] Right? Because you’re you’re always thinking about it. And then I’m trying. The challenge is for me. So I published plenty of articles in the medical literature. So that’s technical writing. And I got that. So and but the other interesting thing though is in writing my consult letters to patients, I have always been consumer friendly language. I’ve had to write it for the lay person to understand. So I think that skill set that that experience helped with the writing here. What was the funnest challenge or most interesting challenge, I think was getting in, weaving in the stories, the anecdotes, because that’s what people want, the story and. If I, you know, I can be self-critical of this book all over the place, but I’ll stop because I know I got it done, and it’s a decent book. But of course, I’m paging oh darn, could have done that. Should have done that. But trying to get in those stories and make them written, writing them in an interesting way. Um, and I’ve gotten some feedback from straight people who are not not so close to me that I distrust that that I, that they’re being true. I think when they tell me it is very readable and, you know, and it’s relatable. So I accomplished that to an extent. Of course, I would have liked to add more, but again, I hit that deadline and I really there’s some level of it’s just going to be good enough at this point. But I think I, I did it’s a good enough feature as it is second edition. I’ll improve it more, I’m sure, but let’s just get this first edition going.

Dr. Phillip Hearn: [00:40:13] Well, that was actually going to be my next question, because you kind of teed that up perfectly. I know the first edition has been out for keep me honest, approximately 7 or 8 months now.

Dr. Hedva Barenholtz Levy : [00:40:22] Yeah. July. So yeah, about six months.

Dr. Phillip Hearn: [00:40:24] So yeah, from the time of this, about six months, which is crazy to think. So are you looking at a potential, you know, second volume or second uh, second book in the works.

Dr. Hedva Barenholtz Levy : [00:40:37] And it is it. The ideas are brewing okay. Right. So and it’s interesting there’s because there’s things I could do to improve this one. Right. So you know, God willing, if we can do a second edition of this one, I know some things I’d want to update and also update in there. Right. So things things that get outdated. Um, but there’s also more that I want to do that would. Yeah, there are other ways to maybe do a related type topic. I think there’s a lot we can a lot more. We need to understand about the risks and benefits about drug therapy, but also the role of nutrition. That and interactions with drugs and nutrition and so much more. So I think there’s there possibly is something out in the future. But again gotta focus on the first one two. Right. I want to make this a, you know, get get the word out about this. And but yeah it it was an interesting process. Part of me is thinking how do I do? I want to put myself through it again. But, you know, once you get it to the point where it’s something that can benefit other people, even if it’s a small number of people, um, you know, it’s worth it. So.

Dr. Phillip Hearn: [00:41:43] Well, you that that makes you actually more of a business owner than you think. We I think we’re all gluttons for punishment. Right? So it’s like, I know this hurt, but I’m going to try this. I’m going to try to make it better. Yeah. So, so yeah, you’re I’m more of a business person than you think. So. Yes. Congratulations. You’ve made it. Good to know. With all the things that you do for others. And again, you you have a passion for this process. You have a passion, it sounds like, for your patients. I love the concept that you talked about how you basically are able to write and deliver your information for all different types of education levels when it comes to health care, right? So even if you’re educated in health care, you’re really not educated in healthcare. It changes on a dime on you. What do you do to recharge the battery refresh? How do you stay as passionate as you are about the main thing? By taking a little bit of time. What does that look like to you?

Dr. Hedva Barenholtz Levy : [00:42:39] Like on the personal side or just how I recharge. Yeah. Um.

Speaker4: [00:42:46] Yeah.

Dr. Hedva Barenholtz Levy : [00:42:46] Put me on the spot here. No, no, I like to be, I like to, I laugh, I like to be so private. But then also, when I’m putting myself out here with this book, I’ve got to be blogging and writing and talking about myself too. No, I laugh, but we all need to recharge. So, um, it’s good to to. Yeah, have those hobbies and really remove yourself. I what’s interesting is I’ll, I’ll answer the question but but I also part of that enjoyment is just reading the pharmacy literature reading being up to date. I love learning about making sure I understand a new a new medication, how it works in the body, what the interactions might be, how it impacts an older adult. So I just I do love pharmacy, the profession I chose. So there’s a lot of enjoyment there when I have time just to sit down and really catch up on the literature. Um, but I’m, I was a gymnast when I was growing up. I turned that as an adult. I’m a dancer, so I still take dance classes. And to me, that that’s endorphin of of, um, I it’s jazz dance.

Dr. Hedva Barenholtz Levy : [00:43:44] But I recently started tap dancing. I haven’t done that since I was four years old. I had a short stint when I was about 25 years ago. But if you want a tip for for holding off dementia. Yeah, learn something new. Right? So, um, I laugh. So I’m a dancer. I love reading, um, when you can just get into someone else’s world music. And it’s important to try and to find those, um, moments of where I can disconnect and fully put my brain somewhere else, because I do. I can get caught up in this an awful lot, and we need to take a break as we kind of started offline about that a little bit, um, you know, a little meditation every morning can’t hurt just to ground us and get me psyched for the next day. Um, because a lot of this is new territory for me to promote a book to put myself out there. But it’s so important because I guess when it when push comes to shove, I just if I stop and think about the passion that I have, about the overmedication concerns in America.

Speaker4: [00:44:50] And.

Dr. Hedva Barenholtz Levy : [00:44:51] Why I wrote this book, why why it was so important for me to put this together. And my whole career, right, has kind of come to this in different ways. Um, that passion will reground me as well and remind me to keep doing what I’m doing.

Dr. Phillip Hearn: [00:45:05] I love it, and I always ask this question as one of the closing questions, because I like to understand what makes leaders tick. Right? So it’s a little private. Yes. Which I appreciate you, uh, you playing along with that. But it does give some insight because again, and I think we talked about this as well, um, uh, starting over for this interview in that so many times we don’t sit still long enough to almost tap back into those aha moments or, oh, I’ve actually done that. Right. So it sounds like this mythical, uh, concept, but we’ve actually been doing more than we almost give ourselves credit for. So even tapping into, uh, those endorphins, as you say, mine is golf now, used to play sports growing up. So we, you know, we all have those things. And some days it’s, it’s chucking of the club. But you know, we’ll deal with that later too. Uh, but it’s important to understand how leaders are great at what they do because they do take that time to tap their brain. And even the research component, you know, like you said, reading through your materials and understanding what’s still happening in your industry, that that has to be fun if you’re going to be this passionate about it, too. So I always love that question, which is fun.

Speaker4: [00:46:14] Well, no.

Dr. Hedva Barenholtz Levy : [00:46:14] Good, no problem.

Dr. Phillip Hearn: [00:46:16] So before we close this thing out, give us one more time information on the book. Where can our viewers find it? I want to make sure that we, uh, that we highlighted as we are supposed to and properly supposed to. So give us that to close us out, please.

Dr. Hedva Barenholtz Levy : [00:46:30] Well thank you. So the book is maybe it’s your medications. It is available online at your at Amazon or Barnes and Noble, um, and at any independent bookstore. I always just want to put a plug out for those, those independent bookstores, um, and I, I just the timeliness. I know this this will be outdated, but subterranean books and Main street books in Saint Charles. I know they have copies in store. Ledoux Pharmacy, Webster Pharmacy and Lindenwood Drugs has some copies. And if you call your any any independent bookstore, they can order it in. Um, so I encourage people to, to take a peek at it. Like I said, it’s for anyone who takes medications and we’re all aging, so we all need to think about it. I’m my goal is to prevent medication related problems, avoid those adverse effects. And um, and if you do check out the book, put a review for me I that’s a, that’s a plug I need to start asking for. But those reviews matter, uh, for better or worse on Amazon. So throwing a review for me, I’d love to hear what you think about the book as well.

Dr. Phillip Hearn: [00:47:36] So yes, let’s make sure we throw in a couple reviews for Doctor Levy for sure. That’s, uh that’s awesome.

Dr. Hedva Barenholtz Levy : [00:47:42] So and my, my website. Can you post the website or.

Speaker4: [00:47:45] Yeah, give us your.

Dr. Hedva Barenholtz Levy : [00:47:46] Website here please. Yeah. So there’s two and I because Barenholtz Levy is a mouthful. But if Barenholtz Levy. Com is my author website, I also have the URL of maybe it’s your meds.com. That’s maybe easier for people to to think about to remember. And that’ll get you to my The Author website, more about the book and links to order it. So thank you very much. And I do have a newsletter. So, you know, lots of ways I’m trying to promote safe medication use. You can join on my newsletter from that website.

Dr. Phillip Hearn: [00:48:17] Good. And we’ll make sure that our viewers get the transcript. Have access to all of this. So that’s perfect. That’s awesome. Very cool. So Doctor Levy, it has been an absolute pleasure. Really appreciate your time sharing your knowledge. This has been, uh, interesting. Again, the the world of healthcare is definitely, uh, a bit of a complicated, uh, subject, but but using tools like you’ve created, uh, like your book, uh, it, uh, it at least helps to start to explain how you can maximize your health. And, uh, without your health, you can’t do anything else business wise anyway. So they are very much hand in hand. So we really appreciate having you here on the on the show.

Dr. Hedva Barenholtz Levy : [00:48:56] It is a pleasure. Thank you so much. It was fun, fun to talk with you I appreciate it.

Dr. Phillip Hearn: [00:48:59] Yeah yeah ton of fun again. So that is another episode of Doc’s discussions. I am Doctor Philip Hearn and this is Saint Louis Business RadioX.

 

About Your Host

Phillip-HearnDr. Phillip Hearn Ed.D. is a results-driven entrepreneur, Senior Executive, Consultant, and Board Member with more than 20 years of success in business acquisition and real estate. His expertise in leveraging extensive experience with expansion, and financing, makes Phillip a valuable asset for companies, particularly in real estate, seeking guidance on growth opportunities and process improvement.

Phillip is the founder of Mid American Capital Holdings, LLC, an acquisition focused company. Current subsidiaries include Phillip Speaks, specializing in coaching, advising and public speaking engagements; Financial Center, consulting business owners on methods to implement business trade lines and credit to grow their operations, and other subsidiaries which continues to expand. Phillip also gives back via his non for profit Center for Communities and Economic Development.

Phillip has obtained an Ed.D. from Capella University and holds an Executive Masters in Health Administration (EMHA) from Saint Louis University; an MA in Marketing and a BA in Media Communication, both from Webster University, and Lean Six Sigma (Black Belt) from Villanova University. He has served as a Board Member for the National Sales Network St. Louis Chapter and Ready Readers, for which he has also served as the Governance Department Chair and President of the Board.

Phillip is a coach, advisor, key note speaker and podcast host on Business RadioX. Audiences benefit professionally and personally through his teachings of leveraging and application. His new book “Life Mottos for Success” exemplifies how positive words and thoughts can transform your life!

Connect with Phillip on LinkedIn, Instagram and Twitter.

BRX Pro Tip: Opinions

January 9, 2024 by angishields

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BRX Pro Tips
BRX Pro Tip: Opinions
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BRX Pro Tip: Opinions

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s your opinion on opinions?

Lee Kantor: [00:00:09] Well, in today’s world, especially on social media, you’re seeing that so many of us have opinions that they can’t wait to share with everybody, and they think it’s critically important that their opinion gets out there.

Lee Kantor: [00:00:23] My point is that you don’t have to have an opinion on everything. And the fact that we’re bombarded with so much information every day on so many different platforms, on so many different topics, to me, it’s impossible to have opinions on all these things. And when you realize that a lot of this information is engineered to provoke an emotion of some kind with you, and it’s usually a negative emotion, to me, it is more than okay to just absorb the information without having an opinion, without having a reaction to the information, and especially not reacting right away.

Lee Kantor: [00:00:57] So, I recommend taking a mental health break and stop reacting emotionally to everything and anything you’re reading. I think that your stress levels and your mental health will thank you.

BRX Pro Tip: People Management

January 8, 2024 by angishields

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Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what have you learned recently about managing people?

Lee Kantor: [00:00:09] Well, I just read this book, Unreasonable Hospitality by Will Guidara, and I have to say, it’s my new favorite business book that I’ve read lately. I think everybody should be reading it. It’s about a guy that ran a five-star restaurant in New York called 11 Madison Place, and it became Restaurant of the Year globally, internationally, the best restaurant in the world. And it talks about what they do to achieve that high level of hospitality and service.

Lee Kantor: [00:00:43] And I think it’s a must read for any marketer or anyone who aspires to deliver memorable service. There’s going to be a lot more tips going forward, but this one specifically is about how to deal with team members. The guy says to always praise in public and criticize in private. You know, we kind of all know that. Another thing is to criticize the behavior, not the person. And then, when you’re praising the person, praise with emotion. And when you’re criticizing the person, criticize without emotion.

Lee Kantor: [00:01:20] I think those are important, really subtle differences and really subtle ways to manage people. And I think that your team will appreciate that. Again, this book, Unreasonable Hospitality, should be read once a year for anybody in the restaurant business, as far as I’m concerned, and it should be read regularly for anybody who is out to deliver memorable service.

BRX Pro Tip: QR Code Generator

January 5, 2024 by angishields

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Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about QR codes.

Lee Kantor: [00:00:09] Yeah. I’m seeing more and more QR codes everywhere. Post-pandemic, QR codes have become more and more popular. I mean, now you go to some restaurants, they don’t have menus anymore. They have a QR code on the table you have to download. You know, you click it and you go to the website and you see the menu from there.

Lee Kantor: [00:00:26] I think the QR codes are a great way to lead someone to your website or a landing page without spelling out a long URL. Since people are getting more and more comfortable using QR codes, you might want to try using them in your marketing, you know, put them on a wall in your store, put them near things if you want to move them to a landing page.

Lee Kantor: [00:00:44] Here’s a website that lets you create QR codes you can use for your business for free. If you go to qr-code-generator.com, you can generate a QR code for your website. Or you can Google free QR code generator, you’ll find a bunch of them out there.

Lee Kantor: [00:00:59] But I think that it’s worth experimenting with. It’s easy to do. You just get the QR code pointing to a page you think is important, print it out, put it somewhere, see if anybody goes to it. It’s definitely an idea worth testing.

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