Business RadioX ®

BRX Pro Tip: How Do You Know if Your Market is Ready for a BRX Studio?

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BRX Pro Tips
BRX Pro Tip: How Do You Know if Your Market is Ready for a BRX Studio?
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BRX Pro Tip: How Do You Know if Your Market is Ready for a BRX Studio?

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what would you say, how do you know if your market is really ready for a Business RadioX studio?

Lee Kantor: [00:00:13] Well, I recommend that you do this five day challenge and find out. It’s that simple. Day one, list by name all the companies you can think of who could possibly write you checks, list potential community partners as well as potential professional service sponsors. That’s all you do day one, just make a giant list. Day two, list all the potential companies that could refer business to you. That’s it. Day two. You’re done. All you’re doing is making a list. Day three, list the business groups that all those people are members of.

Lee Kantor: [00:00:50] Start listing them. That’s it. The first three days, all you’re doing is listing. You’re just doing some research and writing down every single company that could potentially work with you.

Lee Kantor: [00:01:00] On day four, start asking your local LinkedIn contacts that are in those companies, that are affiliated with those companies, that know those companies, ask them if they would like to be a guest or they know somebody who would like to be a guest on a show you’re producing that spotlights local business leaders doing interesting work. That’s it. Now, you’re just polling some of the people that you had listed above. Then, on day five, you poll the people that are your friends that know people, and you do the same thing, you ask them.

Lee Kantor: [00:01:36] So, on day one through three, you’re listing. Day four and five, you’re polling and you just start asking people, do they know somebody who would be a good guest for the show. That’s it.

Lee Kantor: [00:01:46] Then, on day six, start calculating. How’d you do? Anybody interested? Did anybody get back to you? If you got crickets, your market is not ready, so you can put this aside and do something else. But if you got some nibbles, you might be ready to pull the trigger on a Business RadioX studio in your community.

BRX Pro Tip: How to Differentiate

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BRX Pro Tip: How to Differentiate
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BRX Pro Tip: How to Differentiate

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I hear it a lot and, heck, I say it a lot and try to emphasize this idea of setting yourself apart, differentiating. What insight might you have on how to actually do that?

Lee Kantor: [00:00:18] Well, a quick exercise to differentiate your business from your competition is to find a category your business would be first in and really lean into that niche. So, what is something that your company does that no one else does or can do? And to figure that out, analyze some of your competition, both big and small, and compare their offerings with yours, compare their customer service with yours, compare their culture with yours, and find out a way or ways that you’re different in any way. And whatever that differentiating point is, go loud and proud about that.

Lee Kantor: [00:00:57] You are the best at something, so figure out what that something is and let everybody know that the only place to get that something is through you.

The Wrap Podcast | Episode 068 | Overcoming Challenges and Embracing Opportunity for the Retail & Consumer Industry | Warren Averett

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The Wrap Podcast | Episode 068 | Overcoming Challenges and Embracing Opportunity for the Retail & Consumer Industry | Warren Averett
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The past few years have not been easy for the retail and consumer industry with pandemic shortages and restrictions, rising inflation and a changing workforce. However, the landscape is actually starting to look up again, with profit margins creeping back to pre-pandemic levels and opportunities in technology, hiring and business strategies on the horizon.

In this episode of The Wrap, our hosts are joined by Warren Averett’s Retail & Consumer Industry Group leader Branden Crosby, CPA, CGMA, and Charles Bailey, CPA, to discuss the current state of the industry and what business leaders can do to plan for future success.

In this episode, you’ll hear:

  • Specifics about how inflation is directly affecting prices
  • About the changing retail workforce and why it’s getting older
  • How technology such as AI can help restaurant owners monitor the flow of customers and make their business models more efficient
  • Information about beneficial ownership reporting and how it will affect most business beginning January 1, 2024
  • The definition of a beneficial owner

Resources for additional information:

Chris Coulter with Local Color Studio

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Cherokee Business Radio
Chris Coulter with Local Color Studio
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Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors

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CherokeeBusinessRadio121923Chris-CoulterbwChris Coulter is a Cherokee County resident of 25 years. He attended University of Georgia and graduated in 1994.

Chris is married to Shanna and they have 5 kids together; Emma, 28, Julianna, 24, Melanie, 23, Jackson, 22 and Andrew, 19.

Chris enjoys cooking for people, large crowds specifically, and smoking meats of all kinds. He also likes to read nonfiction history books.

Chris had a 29 year mortgage banking and is managing the finances at Local Color Studio.

Follow Local Color Studio on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot wbvm. And if you have a heart for community and want to grow your small business, please consider joining our Main Street Warriors Community Impact Movement. Go check us out at Main Street warriors.org. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with Local Color Studio Mr. Chris Coulter. Good morning sir.

Chris Coulter: [00:01:10] Good morning Stone, how are you?

Stone Payton: [00:01:11] I am doing well. It is an absolute delight to have you in the studio. You know, you and I connected, I believe, right down the street here at, uh. What’s the name of the. It’s a co-working space. Uh, circuit? Yeah, the circuit with the, uh, the coffee shop. Love those folks at the at the coffee shop. And I knew the moment we started talking, we got to get this guy in the studio. You got some really cool stuff happening up at local color studio in canton. I got a thousand questions, Chris, I know we’re not going to get to them all, but, uh, maybe a great place to start would be if you could share with me in our listeners mission. Purpose. Uh, what are you and your team really trying to trying to do for folks with this thing?

Chris Coulter: [00:01:52] Well, Stone, first of all, I’m excited to be here. Equally as excited to be here as you are to have me. So thanks for having me on. Um, yes, we’re very excited about the studio that we’ve opened up there in downtown canton. And the purpose of the studio is it’s a community arts studio. That was really a vision of my wife’s, Shana Colter. Um, who that. And it’s it’s just a home for creative folks in canton. Um, it’s 6200ft² of space there in downtown canton that houses some resident artists that, uh, lease out uh, 11 co-working studios for artists and, uh, and also teach classes out of the studio. It’s a teaching and learning studio, uh, with classes that vary from, uh, pottery, ceramics to, uh, uh, portrait painting to en plein air to all kinds of different disciplines and modalities. Um, we have a full ceramic studio there, uh, at local color, with ten pottery wheels and three kilns and a bunch of paints and glazes, also an open studio with all kinds of art materials and supplies that you can come in and, and work through the day, uh, painting or working on whatever you’re creating. So really, it is a place where creative people can come in and, uh, practice their craft and all different disciplines from beginners all the way through novice. Shana, really, I think, wants to, uh, take that piece of creativity that everyone has in them and develop that and help you and help you communicate that and, and get better at what you what you like to do.

Stone Payton: [00:03:15] Okay, I got to know what is en plein air. Okay.

Chris Coulter: [00:03:18] En plein air is, uh, is in plein air. Uh, okay. Translated literally, but basically it’s landscape, outdoor painting. Okay. Um, we have a, we have a, uh, an artist that is, uh, Brenda Pinnock, who’s a local artist there in canton that teaches that class, and she’s a really high quality, uh, instructor and painter. And so, um, it’s it’s, uh, but it’s outdoor painting. It’s it’s landscapes. It’s what you see when you walk outside has a lot to do with light and landscapes and just natural settings.

Stone Payton: [00:03:46] I’m going to sound so smart when I go talk to my wife, who is kind of artsy herself. And so she’s going to be thrilled that we’ve had this, this conversation. So there’s dedicated space that an artist can rent full time. Like that can be their space. And there’s space that someone like my wife Holly can just walk in and say, hey, I need a space for the day.

Chris Coulter: [00:04:06] Or absolutely, there’s an open studio where you can come in and, uh, purchase a day pass that’ll that will allow you to use the materials that we have there and, and take space in the studio and just and just work and express and, and be around other people that are also creating. Um, I think artists like to work in collaborative environments, and that’s what Shana’s trying to create down there at the studio is an environment where you’ve got really professional resident artists that are interacting with people that are at different skill levels so that they can kind of come together and learn from each other.

Stone Payton: [00:04:34] Man, I just love the concept. My wife, Holly, is an accomplished painter and I know I’m biased, but she’s an accomplished painter. She’s a novice. Uh, what do you call it? Pottery? Yeah, yeah, the clay stuff. Uh, but, uh, you probably you have, uh, instruction as well. Like, can she take a class?

Chris Coulter: [00:04:51] Absolutely, absolutely. There. There will be a full set of programing for the ceramics studio come January that will include, uh, you know, beginner pottery where you learn to throw, uh, throw pots on a wheel or coffee cups or platters or whatever it is. That. Right? Right. You’re looking to make you come in and take a piece of clay and you form it into what you like, and then you you glaze it, paint it, and you have a finished piece. But yes, I mean, you could come in and purchase a class that was a five week class, let’s say that was, uh, one class per week, two hours a week for five weeks. And at the end of that class, the the, the. The goal would be that you, you, you reach a certain skill level and that you learn how to throw a cup, and then you could take it from there and develop into more, uh, you could further that discipline. So it doesn’t matter that she’s not a professional potter. We want her to come in, right, and register for a class and take a class and and start that journey and start start creating. And from that standpoint, or if she’s an accomplished painter already, she can certainly come in and look at the instruction that we have to further her discipline there as well, because I can guarantee you that she’ll find some classes that I think she’ll find beneficial and that will help her develop her craft.

Stone Payton: [00:05:56] I love it. And then when she reaches a certain point, can she also just say, you know what, I think I’ll go throw a pot next Tuesday. I’m going to go to local color and rent the wheel for a little while. Is that it? Absolutely.

Chris Coulter: [00:06:07] There. You know, we do. We we teach a lot of classes, uh, because we do want people to kind of come through, um, taking a class until they get proficient at what they’re doing and then yes, there then you can come in and purchase a day pass and have access to the pottery wheel and, and the paints and glazes that we do have. Um, some of the materials that we have, you know, will be basic and you can certainly purchase your own. And if you’re a member of the studio, um, you know, you get some locker space. So if you have your own paints and glazes that you want to keep in a locker, you certainly can come in and do that. Um, but yeah, we have we have day passes, we have monthly memberships, annual memberships, and then we have all the way up to, you know, like I said, renting the the studio space, which, you know, they range anywhere from 95ft² to 110ft². And, uh, and, you know, you could set up your own studio and just be in there working.

Stone Payton: [00:06:53] I love it, and I think you’ve probably just earned a new customer. Awesome. I’ve got a locker at Maxwell’s cigar shop, and I can see Holly with a locker at your place.

Chris Coulter: [00:07:01] Very similar. Absolutely.

Stone Payton: [00:07:03] Uh, so I can’t wait to tell Holly about this. Okay, let’s back up. Let’s talk about the the origin story, because I’m trying to envision, uh, Shana, you said. Right. Shana is my wife, Shana. So she walks in one day and she says, all right, Chris, I got this new idea. Like, how did it come together in the early.

Chris Coulter: [00:07:19] Oh, that’s funny stone. So yeah, you kind of hit it right on the head. So Shana taught, um, at Cherokee High School for seven years, and she was the art teacher there, um, and the head of the art department when she left Cherokee High School. Um, she decided, uh, in 2021 to not renew her contract. Um, you know, after, uh, after teaching there for seven years, um, she felt that she wanted to create an environment that she really wanted to teach in. She loves teaching kids, and she loves being with kids, and she loves bringing creativity out of out of kids. And so she decided to create her own, uh, environment to teach in. And yes, she came to me and said, I’m not renewing my contract. I’m not teaching next year. I can’t do it. Um, and she, you know, told me about the idea of opening the art studio. And yes, I was very nervous in the very beginning because, uh, you know, I’m in the mortgage business and, you know, by nature I’m a risk risk analyzer. And, uh, you know, this was a large piece of, uh, a large, square foot space that we were taking. Yeah. No kidding. And, uh, but Shana was very persistent, uh, to say the least. And she pushed and kept defining the vision and kept defining the vision and kept defining the vision. And so, after two years of laboring, um, she brought this thing into, into into reality.

Chris Coulter: [00:08:29] And, uh, you know, she I had to it took me a minute to get on board, to be honest with you, from the, from the very beginning. But I think once I understood the vision and saw, I saw the, uh, saw the potential for, uh, you know, who could benefit from this and the way it was going to build community. Like you said, it’s, uh, if you’re interested in building a community, this is a great, uh, radio station for you. And that’s what we wanted to do in canton. And that really is, I think, one of the main thrusts of the studio. It’s a community art studio. What the community wants it to be is what it will become. So if someone comes in and asks and says, you know, we want to do a drawing class on Monday nights, um, then we want to be able to provide that space for an outlet for people to come in and, and be creative. Um, and so the, uh, so, yeah, this thing will take shape as we go, but we want it to be there in downtown canton for the community. And, you know, canton is a developing downtown. And, you know, we’re really hoping that this will have an impact on the culture and the community there in canton in a positive way. Um, that adds some depth and, uh, and, uh, culture, if you will, I guess, to to canton as it develops.

Stone Payton: [00:09:26] So are you finding, I’m sure the answer to this is yes, but I’m going to ask anyway. Are you finding that the local business community, the community leaders, are embracing your idea and trying to help you get the word out and supporting you in this effort?

Chris Coulter: [00:09:40] Absolutely. I think canton has been hugely encouraging to, uh, Shana as, as as she’s gone along. In fact, I would say in the very beginning of the development of her vision and idea, it was probably the business community in downtown canton that kept her persistent and pushing forward, um, because they, uh, you know, they, they, they really wanted to see this happen. So, yes, the business leaders from council people and people in government to other businesses that were investing in the community at the same time, uh, were very encouraging and supportive and brought her and us into the fold, um, and continue to support us, um, you know, as, as we go through it. So, no, absolutely. The community, the business community and the government and leadership in downtown. Canton has just been phenomenal.

Stone Payton: [00:10:25] Well, I’m not surprised, but I am delighted to hear that. And I’ve heard other people speak of the canton community that that way. So I, uh, yeah, not surprised at all, but, uh, but delighted. So I know it’s kind of early as the things unfold, but at this point, what are you enjoying the most? What are you finding the most rewarding about getting this thing off the ground?

Chris Coulter: [00:10:45] Well, really, I think, you know, for me personally, it is, uh, it is number one, uh, seeing my wife happy and, uh, and and seeing her, uh, bring this vision to life and just get that kind of satisfaction. This is what she was born to do. Yeah. Um. And she created the environment for herself. So watching her go through this, uh, uh, phase of building this and, uh, creating this vision has been super rewarding for me personally. Uh, you know, I’ve enjoyed the, the number side of it. I’ve enjoyed looking at the financial projections. I’ve enjoyed, uh, the business side of it. And really, I see that as my role in the company is to, uh, make sure that this vision is able to stay here for, for a long time. And, uh, and, you know, from a financial standpoint, I would like for Shannon to be able to continue to do what she does best and, uh, and support her in that way. So I’ve really enjoyed I’m a numbers guy myself. Um, and so I’ve enjoyed, uh, I’ve enjoyed bringing that along and doing the books at local color and running the payroll. And, you know, just those things being involved in, in a project like this and getting it off the ground is, uh, has just been a lot of fun.

Stone Payton: [00:11:48] Now, you mentioned you got a day job. You’re you’re in the mortgage world, right? Yeah. Tell us a little bit about that work.

Chris Coulter: [00:11:53] Oh, Lord have mercy. It’s, uh, the, you know, that’s a career I’ve had for 29 years. And, uh, you know, in a lot of respects has been has been really good to us as a family. And, uh, I remain in that community and remain, um, uh, in that business, um, you know, as you know, the mortgage business has taken a, taken a hit in the last couple of years with rates being as high as they are and the price of housing being as high as they are, you know, you’ve got a lot of people sitting on the sidelines. Not a lot of people buying houses out there right now. Um, and it’s been that way for 18 months. We hope that that’s going to change in 2024. Um, you know, with some of the Federal Reserve announcements last week, it looks optimistic for that business, uh, you know, this coming year. But it’s, you know, also, it has given me an opportunity to kind of, uh, not step away, but to, uh, to take interest in other things as it, as, as it has slowed down. Um, so maybe, maybe that was, uh, maybe it was meant to be that way. Maybe God was telling me to move in this direction and, uh, and get get involved in local color. And so he’s provided me with that opportunity. But the business is still there. I still have a lot of connections in that world. And, uh, and a lot of good relationships and a lot of good friends. Um, and we’ll continue to use that as a, as a revenue stream and, uh, and serve that community, um, as well as we, as we go forward.

Stone Payton: [00:13:07] So how does the whole sales and marketing thing work for a mortgage guy? Because you can’t you can’t pick up the phone and just call someone and ask them if they’re interested in a mortgage. I mean, they got to it’s a timing thing. Is it is it mostly referral? How do you how do you get new mortgage business?

Chris Coulter: [00:13:22] Sure. Well, I mean, I have a database of 29 years of closed customers that, you know, also have friends and family that are coming up. And so certainly I can get on the phone and call them and ask them if they’re interested in a mortgage. And that’s part of what. Oh, okay. That’s part of that’s part of what I do on the, uh, on, on the daily. I mean, you know, I’ve always built my business over the years in the, on the mortgage side with, uh, it’s realtor based. So I know a lot of real estate agents in the community, and, uh, you know, those guys control, in large part, the buyers in the market. And so they have the opportunity to connect those buyers with, you know, with mortgage people. And so I’ve developed relationships over the years with realtors. That’s one way, um, and continue to press those relationships. I work with a lot of teams, a lot of real estate teams, as well as individual agents. But, uh, we’ve I’ve kind of set up my mortgage team to work with real estate teams. Um, and so, you know, we we do a good job. We know what we’re doing. My partner and I have been in the business both for about 29 years. And, uh, and so yeah, realtor based is, is is is probably the main source of revenue. Um, there’s a, you know, like I said, the marketing to my database, I’ve got a large database and then I’m in a lot of networking groups. I’m in a power core group that is a closed networking group that meets on Friday mornings, and that’s full of community business owners and leaders. And, you know, we we support each other’s business and that referral network. And so really, it’s just a networking, uh, you know, event and a and marketing to real estate agents in my database.

Stone Payton: [00:14:51] So and then same question I guess sales.

Chris Coulter: [00:14:53] And then this year I’m sorry I mean to cut you off. But this year you know, what we wanted to add was things like this, um, getting on the radio, there’s different ways to do business and. Right, right. You know, we want to we want to make sure that in canton and in Cherokee County that we own our backyard and that we are the go to mortgage people in this county. And so we really want to connect well with everybody here. Um, and not just in not just realtors and not just my database, but we want to be involved in the community. Um, so that. And we want to let people know what we’re doing so that so that when there is a need for a mortgage that they hear about, that we’re the people that they think about.

Stone Payton: [00:15:29] Yeah. And doing good work for 29 years. That’s a pretty good sales tool as well. Right. That’s true. It’s like the best sales tool you can have. Yeah. Same. You know what we’re doing. Same question I guess on on on the local color studio. Like how do you get new business. New business. Can you advertise for that or are you just you’re out in the community doing stuff and just let them know or all.

Chris Coulter: [00:15:48] Of the above? Absolutely. I mean, you know, Shannon and her team, I think, have a really strong social media game. So. Ah, yeah. So if you if you follow us, you can follow local color. It’s at local color. Canton. Okay. Um, on Facebook and Instagram. Um, and you can see some of the class offerings that we have and they market that way. Certainly. Um, you know, also it is, you know, there’s a lot of low hanging fruit for, um, a community art studio. You know, there was a there was an arts center in Cherokee that closed down a couple of years ago. And so there’s kind of an orphan community of, uh, of of artists out there and potters out there in particular that didn’t have a place to go once that studio closed. We’re filling that gap. And so it’s a matter of letting people know that we’re here through things like this radio program, um, through, uh, on the ground networking at Whipple, like, is where you and I met. Yeah.

Stone Payton: [00:16:39] By the way, for those of you who don’t know, this is young professionals of Woodstock. And Chris could still slide under the wire, but I’m a little long in the tooth to be called a young professional. But. But they let me come every week, and I. That’s it’s another example of a great community. Right. It’s those folks coming together.

Chris Coulter: [00:16:55] Absolutely. It’s just been that and the canton business leaders up there in canton, um, you know, that’s a big group. And, um, you know, I mean, we’ve gone door to door in downtown canton handing out invitations to our holiday soiree to let people know that, hey, we’re your neighbor. Um, you know, we’re here. Please come, uh, look at the studio, check us out. Uh, understand what we offer and help us, because we need help exposing this to the public and letting people know that we’re here. Um, and so really, it’s been through networking and, um, in those ways. And so the marketing, I think for this is it’s wide open in terms of who our customer is because everybody has some form of creativity. I mean, even you and I sat down and talked and you said, well, my my wife Holly is an accomplished painter. I didn’t know that before I walked in here, but it seems that many people that I talked to say, you know, my so and so, my brother, my sister, my cousin, my wife is a, uh, is a is a potter or is a painter and, uh, would love some instruction in that way. So I think the, the number of people that can benefit from knowing that were there and would be interested in coming to the studio, um, is just it’s a really wide net.

Chris Coulter: [00:18:02] So, you know, we’re we’re, uh, we’re trying to market this on the ground in the community at canton first. Um, but just, you know, social media and then, uh, purely on the ground networking and attending events. And, you know, we had a holiday party on Saturday night, and we invited people to that. Uh, we need people to come into the studio to really get a sense and a feel for what goes on in there. It’s a I think when you walk into local color studios, uh, and get a cup of coffee and talk to Shannon and take a look around the studio and see what’s there, you’re going to want to come back. The feel there is, is is very positive. It’s very creative. It is very, um, it’s a it’s a loving community place, I guess is a is is one way that I would describe it. So we want we want people when they come in to, to to feel a certain way and to get a certain thing out of being at local color, even if it’s just for a short period of time. So I would encourage people to stop in and say hello and, uh, and see what we’re about.

Stone Payton: [00:18:57] That strikes me as the best way to do. I mean, it’s fine if you want to hop online, you know, you want to join a class, you know, join a class. But if nothing else, just just come visit, right. Have a cup of coffee, look around.

Chris Coulter: [00:19:07] We’ll give you a free cup of coffee. Won’t cost you a thing. There you go. Just come in and and talk to us for a minute and see what? See what’s there. And, uh, you know, it’d be it’d be our honor to have you and to host you.

Stone Payton: [00:19:17] Well, and I was thinking, too, and I, to my knowledge, have no artistic ability on any of the things you describe. But I can envision, like a Business RadioX team, uh, event. You know, maybe we could reach out and say, you know, I’d love to get my team down there and we’ll all paint, or we’ll all make a pot or we’ll all. I mean, we could probably organize something like that, right?

Chris Coulter: [00:19:35] Absolutely. We want people to do that. We definitely, uh, you know, as we have led up to Christmas, we have tried to promote team events that, okay, where you could come in and and create a Christmas ornament and spend two hours, um, yeah. You know, creating that or whether it’s, uh, printmaking or there’s a wide variety of, of activities that you could do and, you know, come in and have a glass of wine and, and listen to some music and create something. And people respond to that and love that. Shannon does a teacher’s lounge on, uh, I believe it’s the third Thursday. It’s coming up on the 21st where all of her teacher contacts, um, you know, have an opportunity to come in from 7 to 9 and, uh, and, you know, just relax and just decompress, be together, create something. Um, and, you know, uh, listen. The music and just visit. So yes, it could be a great team building atmosphere. You know, with my mortgage team, I want, you know, we’re going to do a we’re going to do an event in January that’s a thirsty Thursday where.

Stone Payton: [00:20:31] She’s going to give you a decent price. That’s going to give you a break.

Chris Coulter: [00:20:34] No she’s not. He drives a really hard bargain. It’s going to it’s going to cost me more I think. So that’s okay because you know I’ll, I’ll, I will happily, uh, add to the bottom line of local color with, uh, with my mortgage business any time that I can. So, uh, we’ll come in and host a group of realtors that can come in and have, you know, a glass of wine, and we can just visit, see the studio, and Shana will give them a couple of hours worth of instruction, and, uh, and we will, uh, and it’ll be a great team building event. So, yeah, we love doing stuff like that. You know, we had, uh, we had music in there on Saturday night. We’re going to start doing music in there. That was we had a holiday party, like live, like live music. Wow. Yeah, we had, uh, we had Scott Puckett, who’s a local canton musician, in on Saturday we had a holiday party, not for our staff, but for the public. Um, it was a fundraiser that we did, but the, uh, but we had Scott Puckett in from 3 to 6, and then we had Jamie and David Roberts, as well as Emily Tober playing, um, uh, playing music there, uh, from 6 to 9.

Chris Coulter: [00:21:33] And so it turned out to be a great space for live music. The acoustics were very good. And the, uh, and, and it was a, it was a great environment for that. And we really, really had a good time and decided. And what came out of that on Saturday night, I think, was the decision to have live music on Friday and Saturday nights. And so, yes, you know, we’re going to do a 5 to 9 type of, uh, type of uh, our program where we bring in different musicians to play. I mean, music is art. Um, so certainly it fits well with, with what we’re doing. And you can come in and, and listen to some good music that way. We, we, we think that’s important. And, uh, and we’re going to start that coming in January. And I think the first one is going to be Scott Puckett on January 5th. I don’t have the hours yet, but if you if you if you stay tuned to our Instagram and our Facebook, that’ll be coming online and you’ll be able to see, uh, see us promote that.

Stone Payton: [00:22:26] So I’m going to switch gears on you a little bit before we wrap. Uh, I’m interested. I don’t know when you would find the time based on what you’ve said, but what passions, if any, do you pursue outside the scope of the mortgage work and the local color studio? My, uh, my listeners know that I like to hunt, fish and travel, but is there anything that you just outside the scope of what we’ve talked about that really turns you on, that you pursue it?

Chris Coulter: [00:22:48] Does I mean, the, uh, well, I’ve always been a music lover, so the uh, so I would have cited that, except now that kind of folds into the right, right into the work world as well. So I love barbecue. I love to, I love to cook. Um, and I love to feed people. Um, I would call that another one of my passions. And so the, uh, you know, that that has always gone hand in hand with my mortgage business, um, feeding people. I’ve, you know, it’s the way I’ve kind of built the business in a way, was, uh, was feeding realtors, um, realtors like to eat and, uh, and I like to cook, so, um, so that kind of fit. And I think it endears you to people when you, when you cook for them. And over the years, that just became a kind of a mission of mine. When there’s a need and when, when, when somebody’s always ill, somebody’s always needing a meal. So, uh, if I could step in and provide. And then I became a person that people called when meals were needed, um, or events were needed. You know, I’ll do you know, I’ll feed. What I really like to do is feed large groups of people I like to I like the challenge of feeding 300, 350 people. Oh, wow. And barbecue is a good way to do that. I mean, if you smoke, you know, six pork butts, you can feed a couple hundred people, and that’s not smoking six at a time is not that hard. I mean, you know, as long as you’ve got the equipment to.

Stone Payton: [00:23:55] Do it, well, it can be a fun ritual, right, though.

Chris Coulter: [00:23:57] Absolutely. I mean, it’s a it’s it’s it’s it’s great work. I mean, a great a great Saturday to me is to, is to, uh, is to, you know, get up at, you know, 8:00 in the morning and start the smoker and, uh, you know, get that going and have a cup of coffee and put the meat on the smoker and watch a Georgia football game, uh, you know, do yard work and keep feeding the fire. And, uh, it’s just I find that to be really satisfying. Both, uh, cooking for for large groups of people and just feeding people in general, I really enjoy.

Stone Payton: [00:24:25] Well, I’m so glad I asked because I enjoy, uh, smoking the meat and all that. Not for large groups, but at the house. I’ve got a little smoker, starter smoker that, you know, where I don’t hurt myself too bad, but I like the idea that I now have maybe a Chris hotline. I can say, okay, I’m getting ready to maybe try to smoke some venison, coach me through that so it doesn’t dry out on me or absolutely.

Chris Coulter: [00:24:44] Or you just bring it to me and say, hey, uh, you know, drop this off and I’ll have it ready for you on Monday, Monday morning or something. There you.

Stone Payton: [00:24:51] Go. Or sit with you and have an IPA. While.

Chris Coulter: [00:24:53] Absolutely, I love that that’s the best. That’s that’s the way that’s the way to to to do it is to is to sit there and visit and talk. You got it. We got eight hours to do it. So there you.

Stone Payton: [00:25:02] Go.

Chris Coulter: [00:25:03] We can do what we can accomplish a lot in eight hours.

Stone Payton: [00:25:05] But I’ve said this before, gang, but if you want to get really expert advice and make friends quick and get some some help like this, get you a radio show. You meet the smartest people and they always they’re always good at something. That’s right. It’s a great way to meet them. All right. What’s the best way for people to. Connect with you guys. Tap into the work you’re doing at local color, whatever you think is appropriate. Websites, LinkedIn, Instagram. I just want to make sure that people can connect with you. With you all.

Chris Coulter: [00:25:31] Absolutely. Website first. So it’s local local color dot studio. Um, and on that website you’ll find a calendar, um, of programing going out through January. Um, and you can see some of the classes that we’re offering. We’d like for you to follow us on Instagram and Facebook at local color. Canton local c o l o r c a n t o n at local color canton. Um, you’ll find us on on Facebook and Instagram. And really they’re they push out a lot of content and a lot of promotional material on some of the, some of the programs that we, that we offer. So those two places, uh, if you, if I, if you want to reach me directly, um, you know, I’ve got my cell phone is 404 7353111 Chris at local color dot studio or the direct line to the studio. (678) 269-7441. And we’re located on 85 North Street in downtown canton. That’s important because we want you to stop by.

Stone Payton: [00:26:34] You’re right there in the heart. You’re right there.

Chris Coulter: [00:26:35] We’re downtown. We’re right downtown. Yeah.

Stone Payton: [00:26:37] Fantastic. Well, Chris, it has been an absolute delight having you in the studio, man. Keep up the good work. What you’re doing is important on so many levels, and, uh, we sure appreciate you, man.

Chris Coulter: [00:26:50] Hey, thank you for having us on Stone. It was a real pleasure to be here.

Stone Payton: [00:26:52] Oh, my pleasure, man. All right, until next time. This is Stone Payton for our guest today, Chris Colter with local color studio and everyone here at the business Radio X family saying, we’ll see you again on Cherokee Business Radio.

 

BRX Pro Tip: How to Optimize for Super Fans

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BRX Pro Tips
BRX Pro Tip: How to Optimize for Super Fans
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BRX Pro Tip: How to Optimize for Super Fans

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what should we be doing to cater to and serve what we call our super fans?

Lee Kantor: [00:00:12] I think your super fans are the most important people you should be serving, and those are the only people you should be thinking about. You shouldn’t be thinking about the masses. Everything you should do in terms of creating content or behaving or anything should be geared to the people who matter most to you, not just anybody who can fog a mirror.

Lee Kantor: [00:00:37] And guess what? The people who matter most to you should number in the hundreds. Not the hundreds of thousands, not the millions. It is so much better to be the go-to resource for a hundred people who matter to you, than just another resource for a hundred thousand people who couldn’t pick you out of a lineup. So, I argue that all of your efforts should be aimed at specifically the 100 people, the 100 most important people in your world. And if you treat those 100 right, that should be everything you need to grow your business and be successful in whatever it is you’re doing.

Beverly Bochetto with Blue Skies Riding Academy and Scott Kvenild with Paychex

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Charitable Georgia
Beverly Bochetto with Blue Skies Riding Academy and Scott Kvenild with Paychex
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Beverely-Bochetto-bwBeverly Bochetto has been an advocate for horses for over 25 years. In 2005, she was instrumental in directing a six-figure donation to the ASPCA Equine Fund. During 2005- 2007 she was at the forefront of a successful campaign to legislate the closure the last US equine slaughter houses in Illinois and Texas.

Beverly was a Girl Scout leader for 12 years and Service Unit Director for 3. During this time, she volunteered frequently at the Girls Scouts of Greater Atlanta equine facility, Camp Pine Acres in Acworth, GA. During this time, her affection and respect for equines grew as she observed the positive effects changes these magnificent animals made in the lives of children.

When the Pine Acres equine facility was set to close (leased property of the Army Corp of Engineers) in October 2008, Beverly did not want the program shelved. She negotiated with GSGA to purchase half of the Pine Acres herd, which were otherwise going to auction and uncertain fates.

She began Blue Skies Riding Academy, based on Girl Scout law and principles on November 3, 2008, at a rented barn in Acworth. The rest is history, with many successful human ‘graduates’, and many loved and cared for horses.

Beverly has a Masters in Electrical Engineering and specialized in project management at Bell Laboratories before having children. Subsequently, she ran a successful interior decorating business and retail store in Buckhead for 12 years, before founding Blue Skies in 2008.

Scott-Kvenild-bwScott Kvenild is a Wyoming native who has been a resident of Acworth, GA for over 16 years. By day, he’s a Strategic Business Consultant with Paychex, leveraging his experience as a banker and branch manager in Cherokee and Cobb counties to assist small businesses with HR, payroll, and compliance.

Scott is a devoted husband to Kristi, and centers his life around family and their shared interests. He found himself suddenly learning to navigate the equestrian world when his daughter embarked on horseback riding lessons at Blue Skies Riding Academy, a place that has become a second home for the Kvenild family over the past eight years. Juliette, now 15, owns a pony named My Beau Romeo and competes at local horse shows.

When he’s not at the barn, Scott’s out on the water, enjoying some quality fishing time with his son, Camden. And don’t get him started on the Green Bay Packers – he’s a die-hard fan, adding a touch of Wisconsin spirit to the Georgia scene.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good, fabulous Friday morning. It’s another fabulous Friday and we’ve got two fabulous guests this morning. First of all, happy holidays to everybody and I’ll remind everybody at the end. But this will be the last show for the 2023 year. And we’ll get cranked back up in 2024. But if this is your first time listening to Charitable Georgia, this is all about positive things happening in the community and I’ve got two fabulous guests, again, as I mentioned, that are both kind of doing well. They are from the same organization, but uh, Beverly Bochetto, I say it right?

Beverly Bochetto: [00:01:17] Correct.

Brian Pruett: [00:01:17] Awesome. I got it right. We’ll see how I do well here,Scott, from Blue Skies Riding Academy, which is a nonprofit in Emerson, Georgia, correct?

Beverly Bochetto: [00:01:25] Yes.

Brian Pruett: [00:01:26] Um, we’ll get into that in just a second. But you shared with me just before we got on air a little bit of your story, but if you don’t mind, share your story and background and how then we’ll get in and talk to you about how you why you started Blue Skies.

Beverly Bochetto: [00:01:37] Where to begin? Um. My daughter loved horses from the time she was tiny, and she began to ride when she was five years old. And so I got involved, too. And then, um. We had a Girl Scout troop. I was a Girl Scout leader for 12 years. Um, and my troop did a lot of horseback riding at Girl Scout camps, and I got to know horses even more than I began to volunteer there. And when they were set to close, I negotiated to buy half of the herd at Camp Pine Acres, and I started Blue Skies. I think it’s a I love horses, I love kids and horses and kids just go together. They are a fantastic combination.

Brian Pruett: [00:02:19] Yeah, well, you were sharing too, that you don’t you don’t actually really ride, but you love the being able to share the passion of the horses and the kids together. So, uh, I’m just curious what the, uh, the not riding part. Do you still like being around them and and all that stuff as well?

Beverly Bochetto: [00:02:35] Oh, yeah. I like to groom them and talk to them and kiss them and whatever. I just don’t really enjoy riding.

Brian Pruett: [00:02:41] So do you have a favorite horse?

Beverly Bochetto: [00:02:44] You know, it’s like having your children. You love them, but you just love them different, right? They’re all they’re all different.

Brian Pruett: [00:02:51] Do you have, uh, miniature horses as well, or are they all the large ones? We have.

Beverly Bochetto: [00:02:55] One. And his name is Reptar. And he’s a beast. He’s a mighty beast.

Brian Pruett: [00:02:59] I like the name, too. How’d that name come about?

Beverly Bochetto: [00:03:01] Uh, he came with that name.

Brian Pruett: [00:03:02] Okay. Yeah. Is he kind of, like, does he help herd the other big horses around?

Beverly Bochetto: [00:03:06] Oh, he’s the boss man.

Brian Pruett: [00:03:10] Um. All right, so Emerson’s not that big. But if people aren’t familiar with Emerson, share about where you’re located.

Beverly Bochetto: [00:03:15] Uh, we’re on 501 Puckett Road, which is off Old Alabama Road, which is off 293. We are about two and a half miles from I-75. Okay.

Brian Pruett: [00:03:25] And that place is growing. I mean, Lakepoint helped that thing explode, so. Oh my.

Beverly Bochetto: [00:03:29] Goodness. Yes.

Brian Pruett: [00:03:30] Um, do you, uh, so do you work with, um, mainly kids and the horses? Is it just primarily kids and horses?

Beverly Bochetto: [00:03:39] We have we have quite an adult contingent too, of adult riders also.

Brian Pruett: [00:03:43] Okay, so go ahead and share about blue Skies. What is it? Is it just a riding academy or. I mean, it’s a rescue obviously for horses as well, correct?

Beverly Bochetto: [00:03:50] Yes. We are a horse rescue. Um, we actually specialize in off track thoroughbreds. We retrain them for our lesson program. Um. They. The kids love them. I love them because they’re just such athletes. They’re just just magnificent animals. Plus, we have a bunch of ponies who are bad little ponies. Scott has a pony. And, um, we yes, we give lessons. We also do programs for community groups and such, uh, you know, of learning about horses, grooming horses, fooling around with horses. Uh, right now we have a fall program that comes out once a month. Um, we also, some of our riders show, uh, their horses at Wills Park and at Conyers, uh, monthly, sometimes during the season. The season runs basically from March to November. Okay. And but I don’t care if the kids show or not. You know, everybody gets something different out of horses. And for some kids, it’s a competition. Scott’s daughter did not show for years. And then she got the show bug going on and got hooked. And Scott, Scott and his wife Kristy got hooked too.

Brian Pruett: [00:05:03] Well, kids do that to you and they make you get hooked on things. So yes, they do. Yeah. Um, so curious too. Do you actually, uh, are you able to board horses for other people as well or. Yes, we do. Okay. Yeah. Um, so one of the things I’d like to ask people when we’re on here, because it’s all about the community and stuff. So why is it important for you to be part of the community?

Beverly Bochetto: [00:05:23] Because I don’t mean to sound like gung ho religious or something here, because this is how God shows himself through us, in our community, with each other. And it’s very important to reach out. It’s very important for children to have that community. You know, our families over the years have become so fragmented. We’re all over the country. Trying to get together is just crazy business. We have to make more family and our barn is like family. We are a very family style barn. We have a lot of parties. Um, we have a lot of get togethers. We are known in the show world that when our girls are riding, the rest of the barn is there cheering them on. Awesome. And so that’s that’s important for kids. They make lifelong friendships at the barn. And oh, I know that person. And then there’s the horse community itself that we’re a close knit community. We all know each other and we all know each other’s business. Even if we don’t tell each other each other’s business, it gets around. Right.

Brian Pruett: [00:06:27] So I’m guessing your parties are like the hoedowns.

Beverly Bochetto: [00:06:30] Uh, it’s always potluck.

Brian Pruett: [00:06:32] Well, my kind of my kind of party.

Beverly Bochetto: [00:06:34] Yeah, we we just have potluck and cornhole and whatever. We have a we have all different. We just did our Christmas party on the eighth, and, uh, that was a lot of fun. That was in that we have that one at the barn. Usually they’re up at the farmhouse.

Brian Pruett: [00:06:49] Do you decorate the barn every year for Christmas? Yes. Are the horses wearing lights?

Beverly Bochetto: [00:06:54] Uh, occasionally.

Brian Pruett: [00:06:57] Do you pull them sleds? You got a sled you can pull? No.

Beverly Bochetto: [00:06:59] Oh, no.

Brian Pruett: [00:07:01] That’d be kind of fun.

Beverly Bochetto: [00:07:02] Or one driving horse. Dozer, um, died two years ago. Oh.

Brian Pruett: [00:07:05] All right.

Beverly Bochetto: [00:07:06] But, um, when the kids. The last time we had snow, which was several years ago, the girls were so excited, they wanted to see the farm in snow. And I guess I had maybe eight girls sleepover at my house all over the house, like, all over the house. And it did snow. And we hooked dozer up to, I think, a big plywood board, and we drove him around the pastures with the girls on the back. It was a lot of fun. They got they got a tremendous kick out of it.

Brian Pruett: [00:07:33] That’s awesome. So one of my family and I, his favorite show is heartland. Do you guys ever. Do you watch that?

Beverly Bochetto: [00:07:38] Um. Years ago. Yeah. I don’t really watch TV.

Brian Pruett: [00:07:41] Well, being a horse person, I mean, it’s actually just started at 17th season. This is a pretty cool show, but, um. All right, so you guys are a nonprofit? Yes. How can, uh, people in the community, businesses can. Do you have opportunities for people to volunteer support, and if so, how can people get involved?

Beverly Bochetto: [00:08:01] We always need help with the farm when you have 37 horses and 26 acres. It’s there’s always something to do, whether it’s just cleaning. Cleaning up the pastures from fallen branches and fallen trees to cleaning stalls. Rolling shavings. It’s it’s, you know, leading horses in and out. We have a lot of volunteer opportunities where if you’re afraid of horses, you don’t really have to handle them. You don’t have to know a lot about horses to come out and give us a hand. What do you think, Scott?

Scott Kvenild: [00:08:33] Yeah, a lot of the, like the four H girls and everything. They love just coming out and grooming the horses, especially some of the the rescue horses that they don’t get a lot of love. The ones that aren’t able to be in in the lesson program for whatever reason. So they’ll bring them in, just groom them. And that’s very therapeutic and calming to and and a lot of people love doing that. And it’s it’s great for the horses as well.

Brian Pruett: [00:08:53] Awesome. So what about, uh do you have a way for businesses to get involved in, um, in helping you? I know you said you guys are self-sufficient, but I’m assuming you can still take sponsors and do things of that nature.

Beverly Bochetto: [00:09:04] Always, always. Um, we always need our driveway graded. We always need gravel. We always need fence boards. We need people to put up fence boards and take down the broken ones. The horses break fences a lot.

Brian Pruett: [00:09:19] Um, so share your website, how people can find you and the best way to get a hold of you in case somebody wants to either talk about volunteering or help supporting.

Beverly Bochetto: [00:09:27] Okay, um, we’re Blue Skies Riding academy.com. Um, we’re also on Facebook is Blue Skies riding Academy. Um, my my phone number is (770) 925-5182. Um, our business line is (770) 926-2003. You’ll reach our barn manager who’s AJ, and she’s been with us for 12 years. Okay? 13 years, I think. Yeah.

Brian Pruett: [00:09:55] Do you guys have any, uh, fundraisers or anything like that coming up or things you want to share that might be coming up that people can, you know, know about right now?

Beverly Bochetto: [00:10:03] We’ve got a great silent auction that ends on Sunday with a lot of, um, fun activities in the Cartersville area. I, I bid on the one for the Booth Museum and Main Street Seafood myself, and I’m going to outbid anybody for that one. Um, but a lot, a lot of activities and restaurants in Cartersville, the, the, the business owners and the museums have been so generous with us, giving us tickets and gift vouchers and all that kind of stuff. And then we’ve got some horsey stuff on there and some other, other stuff. There’s even a cabin rental in in Ellijay. It’s beautiful. Yeah, like a four bedroom, three level cabin on the river.

Brian Pruett: [00:10:41] Awesome. Uh, so I’m assuming same website. They can go and check that out.

Scott Kvenild: [00:10:46] It’s actually, uh, you can find it on the Facebook page.

Beverly Bochetto: [00:10:49] Yeah, it’s on the Facebook page. It’s not on the website because it’s a temporary thing.

Brian Pruett: [00:10:53] Any, uh, do you guys do any shows or anything like that at the at your place as well?

Beverly Bochetto: [00:10:58] We’ve done it in the past. We didn’t do any, I would say the last two years maybe.

Scott Kvenild: [00:11:02] Yeah. It’s kind of been since Covid. It kind of shut down a little bit. But we’re getting those back up.

Beverly Bochetto: [00:11:06] We’re getting those back up again. We’ll have schooling shows which are just fun competitions. If if someone has never shown before at, you know, a big event like Will’s Park or a big venue or Conyers, this is a great place to start. It’s local, it’s friendly, we fire up the grill. It’s a kind of friendly competition. It gets our kids used to putting themselves out there because, believe it or not, a lot of the kids who. Come to ride are like really shy people. And I mean, the thought of like getting on their horse and showing off basically in front of a whole bunch of people is terrifying. So we were more low key at the farm and we laugh a lot. We still give out ribbons and all that, but it gives them a taste of this is what it’s like to show and it gets them outside of themselves, you know, which is which is kind of cool. So we’re planning, I think we’re planning two of them, one in the spring and one in the fall. Yes. Yep. And we invite local barns if they’d like to come to the show too. So we have a little it’s just it’s fun.

Brian Pruett: [00:12:05] So everybody keep up with their website and their Facebook and all that stuff. So you can find out about all that on there as well. So, um, so I was talking to you a little bit before we got on there about the Carnival Business Club and the little group Emerson connects that meet in the networking. And I’ve been networking in Atlanta for about almost 30 years. There’s a lot of powerful stories that can come out of networking. Have you had an opportunity to do any networking since you’ve had Blue Skies?

Beverly Bochetto: [00:12:27] Uh. Not much blue skies. Keeps me pretty busy. Um, basically, we have volunteers, and a lot of them are teenage volunteers, so we have good after school help most of the time for feeding and bringing the horses and stuff. But basically, Blue Skies is run by me and our barn manager, A.J. Martin. And again, 37 horses and 26 acres and two ladies of a certain age. Um, you know.

Brian Pruett: [00:12:56] Um, one of the ladies actually worked for the booth, uh, museum that works with the Cardinal Business Club. So, Leslie McMillan, you’re welcome, Leslie, for that shout out. Um, so I’d like for you to give a little advice because somebody might be listening who’s thinking about starting a nonprofit. Uh, and so if you would give anybody advice about starting a nonprofit, no matter what kind it is, what kind of advice would you give them?

Beverly Bochetto: [00:13:18] I think you have to go in with a plan. Um, I am very I’m not familiar with, like, nonprofits as a whole, but I am familiar with nonprofit and horse rescue and stuff like that. You have to go in with a plan. And again, I my plan was that Blue Skies would be self-supporting and self-sufficient, um, because I too wanted to serve children. Not just not just horses, but I think that if you’re not going in with something like that, you have to be very adept at fundraising, and you have to also be like an extroverted person, someone who wants to network. Because if you’re if you’re building your business that way, you will be networking continuously. You will be on Facebook, on Instagram, you know, a couple posts a day on the phone with people again, going to Doug’s going to Cartersville, and you’ll know everybody. Um, I’m not that kind of person. I’m like, I’m kind of shyer. Uh, so what I do works for me, but for others, you have to be ready to put yourself out there and have your elevator speech boom. You know, and and do it every single day. And I know a lot of other horse rescues were part of horse rescues. United of Georgia. Trinity rescue was part of that. Save the horses is part of that. We have some sister rescues down in South Georgia, and we all network together and try and help each other and occasionally pass horses around.

Brian Pruett: [00:14:47] Right? There you go. So, so just with the networking, it’s that that networking itself. Uh, do you have a positive story? A kind of a cool story testimony you can share from from that group?

Scott Kvenild: [00:15:03] Just as far as the like Instagram and, you know, networking, social networking like that. We’ve, um, recently launched a lot more activity around that. It’s, uh, one thing that’s kind of unique about blue skies from a lot of the other barns is that it is a community in itself. And so, uh, Bev said there’s really just her and AJ, but truthfully, the families are very, very involved. Um, other barns, I’m not sure exactly how they run. I don’t believe that they kind of have that much involvement from the families. But but a lot of us get involved. We run, um, a lot of that social media, uh, there’s and it’s really kind of almost a competition between a lot of the families, like, everybody wants to do it. Who’s going to take it over? And everybody’s always asking, what’s the password? I want to post stuff like, you know, it’s regulated a little bit here, but it is, um, it’s really kind of taken on a life of its own in just the, uh, the kids, the families, the parents, everybody is active in it. And there’s been a ton of Facebook activity now, too, since, um, we really kind of launched, um, a lot more campaigns like the, like the silent auction that you said and other stuff. There’s it’s growing exponentially because so many families are just sharing it out, and it’s sharing being shared by their share and, and everything. So it’s it’s um, it’s not really like your normal campaign for that. It’s kind of just been very organic, but it’s really it’s really exploded.

Brian Pruett: [00:16:30] Well, and that’s a true meaning of community. I mean, you talk about the families and all getting involved that way and stuff like that. So, um, do you guys take, uh, is it just Bartow County or do you have other places that come and.

Beverly Bochetto: [00:16:42] Everywhere, everywhere we’ve had even Girl Scout troops come from the other side of the city, you know, Lawrenceville, Lilburn. Uh, we get groups from Douglas County. Yeah, it’s all over.

Brian Pruett: [00:16:55] What, uh, do you have typical hours that you do?

Beverly Bochetto: [00:16:59] Most of our lessons are in the afternoons because the kids obviously are in school weekends. We don’t usually have regular lessons on weekends, because a lot of times that’s when we’re showing or we’ve got a project going on at the barn, like fixing fences or, you know, grading the driveway. Um, and we have our beginner lessons are mostly on Sundays.

Brian Pruett: [00:17:22] Okay. So another question I have for you, and then I’m going to come over to you, Scott, um, a nonprofit really is also a business. Yes it is. So, um, we talk a lot of, uh, entrepreneurial stuff on the show as well. And so, um. It may be the kind of the same advice, but what advice would you give somebody who’s thinking about starting a business?

Beverly Bochetto: [00:17:42] Have a plan, have a plan and be prepared to act on it. And be prepared to feel overwhelmed because it’s one of those, you know, your eyes are bigger than your stomach. I can do this and I can do that so well, right? Not always right, not always. Be prepared to scale back in a in a practical way, you know, don’t don’t throw the baby out with the bathwater.

Brian Pruett: [00:18:03] Well, I like that one. All right, well, we’re moving over to let me see. We’re going to get right Scott Kvenild.

Scott Kvenild: [00:18:09] Yes.Perfect.

Brian Pruett: [00:18:10] Oh sweet I got it. So he was the other voice you’ve been hearing. Um you you have a day job where you work for Paychex. But you’re also very involved with Blue Skies. So uh share a little bit about your background and we’ll talk about how you got involved.

Scott Kvenild: [00:18:24] Well, yeah, I’ve, uh, I guess I was born and raised in Wyoming and then, um, moved out here to Georgia. I guess it’s been 18 years ago. And, um, uh, we’ve basically got into blue skies and started writing about 7 or 8 years ago. My daughter, we were just struggling to kind of find some activity that she was going to be involved in. And the grandparents, you know, kept asking, we want we want something to come watch her. Do you know, what is she going to do that we can come and sit in the audience and watch her. So we struggled. We tried a lot of different things. Like I said, we did. We tried it through gymnastics, through dance, through martial arts, um, lots of different things. And then we decided, well, let’s try horseback riding. And, uh, so we actually found Blue Skies online and set up a little trial ride, put her on the back of a horse, and it just it clicked. And that was it for her. And she has been enamored with all things horses ever since then. She’s now, uh, she’s turned 15, and still we are at that barn pretty much seven days a week, for one thing or another. Uh, we we bought a large pony bow. We bought him last, uh, January. So it’s coming up on a year since we’ve gotten him. So he he breathed the whole new level of meaning into it. Excuse me. Prior to that, we we leased one of the horses, and she showed a lot.

Brian Pruett: [00:19:42] But I think it’s pretty cool because, you know, at 15, most of the kids, you sure want to sit in playing video games or doing something else. So it’s awesome that she’s out there and with the other kids, you know, with the horses and stuff like that. So, um, well, you shared with me before we got on the air, but I’m sure people listening are like, well, you were around horses all the time in Wyoming, but you weren’t.

Scott Kvenild: [00:20:02] Yeah. Excuse me. Yeah. No, in, uh, Wyoming. Unfortunately, my my brother was deathly allergic to horses, and we couldn’t I couldn’t be anywhere near them. There was actually a little incident where, when I was a kid, there was a blanket that was in our garage that had been on a horse many, many years ago, and he actually just touched it and had a crazy reaction. Wow. So we had to get rid of all things horses, and I could never be around him. So I yeah, I never really believed that I would move to Georgia to become a horse enthusiast, but here I am.

Brian Pruett: [00:20:31] There you go.

Brian Pruett: [00:20:32] There you go. So same question for you. Why is it important for you to be part of the community?

Scott Kvenild: [00:20:36] Uh, I think I mean, the community really drives it all. Uh, I believe that, um, without, you know, the community involvement, it’s just it’s too much for this to be run by two people. It’s not possible for the size and scope of blue skies to only have two people handling it all. So community is is vital. And we really need, you know, more and more people to kind of come in and, and volunteers just to come help out. If, you know, we get sometimes people who are maybe even just retired and want something to do and so they, you know, love animals and they come out and they can help even if it’s just, like I said, kind of routine stuff like scrubbing water buckets because that’s, you know, something we got to do every day to keep the clean water for the horses. And it’s it seems small, but it’s vital.

Brian Pruett: [00:21:20] So, um, you like I said, you have a regular day job with Paychex. What all, uh, is your, I guess, duties with blue Sky.

Scott Kvenild: [00:21:30] Well, uh, so with. Yes, we do. My wife and I both have full day jobs. Uh, but we, we really got more involved with Blue skies, uh, here this this year, actually, when, um, we kind of saw that there were a lot of changes that happened in last year, and, and we kind of saw where there was a need for more people to step in and do a lot more as far as families. Uh, so my wife and I kind of came up with with a proposal of how we really wanted to help out, and we went to, uh, to Bev and AJ and kind of presented our proposal on, on how we want to, to become more involved. And we weren’t sure if she was going to be receptive or not, honestly.

Beverly Bochetto: [00:22:07] But it was like a yes.

Speaker5: [00:22:09] Yes.

Beverly Bochetto: [00:22:10] When can you start.

Scott Kvenild: [00:22:12] Yeah. So we’ve we’ve kind of, um, helped really delve in uh, on the, the financial side, I actually have a background. Prior to Paychex, I was 19 years in the banking industry. Um, and my wife has actually run a couple businesses of her own as well. And she’s a product manager for senior product manager for a large company, too. So she’s got a lot of knowledge in that. So we we’ve kind of, um, delved in a lot to the business, gotten to know a ton more about it, and, and just trying to find out ways we can help. So we started creating committees. Uh, we’ve got a lot more parent involvement. We had a meeting with all the parents, and we basically I put them on the spot and I said, I said, would you guys rather volunteer your time or pay more money? You know, raise your hand? Yeah.

Brian Pruett: [00:22:54] I’m sure you got a lot of hands raised.

Scott Kvenild: [00:22:55] Yeah, yeah. So, so we’re really, uh, relying on the families a lot to kind of help out, because, yeah, we could hire people to come in. That’s not really the way Blue Skies has ever run. It’s been more on the family and the community within it.

Brian Pruett: [00:23:08] Um, so other than your horse, Bo, do you have a favorite horse that you’ve worked with over there?

Speaker5: [00:23:13] Probably.

Scott Kvenild: [00:23:13] Bella. Bella is a, uh. It’s a pony that my daughter leased for two years prior to buying Bo, and she showed on Bella for those two years. So we went to shows, and that was when he first, um, kind of what Ben was saying, that the my daughter was that way to where she was hesitant to go to the shows. She was a little nervous about it because it’s, you know, you go to these big shows, you have to compete in front of people. There’s, you know, a lot of stress behind it. And she was so nervous and didn’t want to go. So we kept kind of doing schooling shows, trying to get her her feet wet a little bit. And then finally we leased Bella and she went to her first show and it was just once again it clicked. And after that she’s like, I want to go to more. I want to go every month. Can we go more? We that first year we we told her we’d go to two shows. One in the spring, one in the fall. We went to four. And then last year, uh, I think we went one a month and it’s, uh, it’s it is, it’s kind of, I don’t want to say addictive, but it really is. It’s so much fun and it’s such a busy, crazy weekend and a show weekend. But it is. The community of Blue Skies is great. We all, we all get together at the shows. We have little potlucks where we’ll sometimes like bring out a grill and we all hang out. There’s usually a couple people with campers and we hang out there. We have dinners together. Um, it’s everybody cheers each other on when they’re when the girls aren’t showing, they all come to whoever is and they cheer ringside and and it’s, uh. It’s fun. It’s electric.

Brian Pruett: [00:24:33] That’s awesome. So this kind of week for both of you, um, do you guys have opportunities for families who might have, uh, kids that are special needs to come out and be able to do things with the horses?

Beverly Bochetto: [00:24:46] Yes we do. We are not, um, you know, like a certified facility. But we’ve had a lot of children over the years who I would say are kind of on the spectrum of autism and horses really help them come out of their shells. And so, you know, we’re not McKenna farms, which is a full service therapeutic facility. But yes, we can accommodate children with with special needs. Okay.

Brian Pruett: [00:25:13] Um, so, Scott, I’m going to switch gears just for a second. I want to talk a little bit about about Paychex. Um, I’m familiar with it, but for some, uh, people who might not be listening, share a little bit about what Paychex does. Yeah.

Scott Kvenild: [00:25:24] So, uh, Paychex is, is HR payroll, um, and compliance type of a company. We, uh, I’m specifically with the PEO department, and PEO is just a program that we basically handle outsourcing of HR and all the other parts of that. With worker’s comp, we do payroll, we do HR, we do we help with hiring with, uh, managing the compliance. We do training, uh, for the employees. We’ll also do help with performance reviews and everything. So we kind of help take all that off of a business’s workload. So we handle all the admin tasks so that business owners can focus on the reason why they got into the business in the first place, which is, you know, running their and growing their businesses. So we we help just kind of outsource that where it’s called Co-employment. We, we actually come in and we um, co employ their employees. So we, we help in a lot of other ways too. It’s great with restaurants, for example, uh, like restaurants, there’s a tax credits that restaurants can get for tips, but they can’t get it unless the restaurant is profitable. So new restaurants typically, you know, three years and or more and they’re not profitable. So we’re able to go in there with the Co-employment. We bring the employees also under our tax ID, and they’re able to get that tax credit, which can sometimes be tens of thousands of dollars for the year in a tax credit that they couldn’t get otherwise. So a lot of good advantages that we kind of bring there.

Brian Pruett: [00:26:40] You guys do background checks as well. Yeah.

Scott Kvenild: [00:26:42] Yeah. We do background drug tests okay. All that for.

Speaker5: [00:26:44] Them. All right.

Brian Pruett: [00:26:45] Um, so you told me and you mentioned that you came from the banking world, uh, prior to this. So you obviously a people person, I would hope. Yeah. Have you had an opportunity to do any networking?

Speaker5: [00:26:57] Yes. Yeah.

Scott Kvenild: [00:26:58] I’ve been in, uh, some BNI groups and of course, you know, Chamber of Commerce. Um, I’ve been in a couple other different clubs, uh, that I’ve, that I’ve done through the years. And I was part of the, uh, Kennesaw Business Association for a while as well.

Brian Pruett: [00:27:10] Okay. Do you have a positive story you can share for the from the networking?

Scott Kvenild: [00:27:13] Sure. Yeah. There’s a great BNI group that I was in in Kennesaw. It was when I was, uh, working at a bank down there, and it was, um, that’s actually where I first met my my first Paychex rep, a great guy there. He was kind of on the board, and it was one of the first BNI groups that I’d ever been a part of. And I’d heard I’d heard some negative things about BNI groups where people said, it’s kind of, you know, waste of time, waste of money. Um, and, you know, I think there’s good groups and bad groups, but this particular group was just fantastic. And they it was a really good, you know, sense of community there. And I got to meet some great people that I’m still in contact with. You know, it’s been, uh, five years ago, I think, and it was, uh, but I still in contact with these people. We still send each other business and help each other out. And it is it’s that that whole aspect of just helping each other. And that’s the reason why you’re in those groups. You’re not. You’re not. I mean, you’re there to get, you know, some leads and some help yourself. But it’s all about sharing and supporting each other.

Brian Pruett: [00:28:06] So for those I, I was part of BNI, I’m not really a fan of being I. That’s a story for off the air. But uh, um, for those who may not know familiar with BNI, share what BNI is.

Scott Kvenild: [00:28:17] So it’s it’s basically, uh, it’s a company that helps facilitate these, um, groups, and there can be groups all over and they can have their own focus and they kind of run autonomously. Uh, but you can easily look it up on BNI, I don’t remember the exact exact website, but look them up online and, and you can just search for a group and find one in your area. And like I said, some are hugely active and have large base of people that go. And typically BNI will they’ll limit it to where there will only be, say, one person from banking, one person from Paychex, one person from a law firm. So you’re not all stepping on each other trying to get leads. It’s a diverse group from diverse backgrounds that all just basically you go, you talk about what you’re looking for. You say, like, I’m really looking for customers that are interested in this. And then everybody thinks, hey, I know somebody like that, and they’ll refer them to you, and then you refer back and it’s just it’s a good, good way to kind of share people.

Brian Pruett: [00:29:12] One of the things I think that I’m not really I’m, I, I’m more of a believer of, uh, the open networking where you can have multiple things and believe in collaboration over competition. I’m not down at all. I’m being I, I just it was not the group I was in wasn’t that great. But, um, I do believe in the collaboration over competition. And when you go in networking, I share there’s two that you should go in with a mindset of helping others, not what you can get out of it, because that will come back to you anyway. Yeah. Um, a lot of people make the mistake of trying and going and selling something, and it’s all about me, and you’re never going to get anywhere that way. So. So for somebody who has a business, um, whether they work with Paychex or not, um, can you give any advice for, for any tips on from the HR or anything like that perspective that people might need to think about?

Speaker5: [00:30:00] Yeah.

Scott Kvenild: [00:30:01] It’s, uh, the world of compliance and HR is it’s vast and it’s complicated, and it can get businesses in trouble if they’re if they’re not in the know. So if you don’t have a good HR background, I would highly suggest finding somebody to help out there. Uh, because you can easily get yourself into hot water if you don’t understand all the compliance. And it’s all different from state to state. Uh, especially if businesses start to do business in multiple states. It’s a whole other can of worms there that you’re opening. So it’s good to always have somebody knowledgeable on the team. And don’t try to do it all by yourself.

Brian Pruett: [00:30:36] And that’s important because ask for help. I mean, anyone thinking that you’re doing right, Bev, you do the same thing at your group. Ask for help. Yeah. Um. All right, so what what size group or businesses do you guys typically work with?

Scott Kvenild: [00:30:48] You know, we can honestly work with about any size, but Paychex is founded more on the small business side. Uh, we really kind of want to be helping out the companies that are small to mid-size. Um, and we can do large corporations, like I said, but it really anywhere from about five employees, we can we can help out with payroll and stuff below five. But for the PEO there’s not a huge need for that under that. Um, so honestly, the sweet spot is probably from about 20 employees up to say 500 is kind of where where we really shine. Uh, and a lot of the newer startups, uh, they really can benefit from ours because they, we’re able to kind of just come in there and take on all those tasks that they don’t want to deal with anyway and, uh, and run with it from there.

Brian Pruett: [00:31:33] Now, is it Paychex. Is that a nationwide company, Metro Atlanta or where all do you guys work. We are.

Scott Kvenild: [00:31:38] Nationwide.

Brian Pruett: [00:31:39] Okay. How about you where all do you work.

Scott Kvenild: [00:31:42] So I’m really kind of Atlanta metro. Um, a lot of the businesses that I work with, I have a pretty large territory, honestly. I can I can work with a company in California if I want to. It’s not I’m not 100% territory based. Uh, but I focus right around kind of Acworth. Kennesaw out to Alpharetta, Roswell area. That’s a big part of mine. I’ve got some customers in Gainesville, um, that I go out so pretty wide net, and I’m happy to drive and meet with people in person. Or of course, we have all the virtual aspects today, so we do most of the meetings virtually. But, you know, I can be anywhere I need to be.

Brian Pruett: [00:32:14] So, uh, I got Wednesdays for you because there’s a group that meets in Acworth at Center Street Tavern every Wednesday from 11 to 1, 1130 to 1. Really? I tell people, get to 11 because you won’t get a parking spot if you get there after. But yeah, uh, there are no paychecks people that come to that. So. Okay. Uh, and it’s a free group. You just pay for your lunch and then drive up to in the mornings before that, come to Cartersville Business Club. Because honestly, in the last several years I’ve been networking. I’ve seen one Paychex person.

Speaker5: [00:32:40] Really?

Brian Pruett: [00:32:41] So get you involved. I was dubbed the leader of the Networking Posse several years ago. So I can induct you in that if you’d like.

Speaker5: [00:32:47] So that sounds good to me.

Brian Pruett: [00:32:49] Um, okay, so. This question’s kind of going to be for people who are thinking about maybe volunteering, right? They’re looking for something to do and they’re not sure what to do. From your perspective, what kind of advice would you give for somebody looking to do some volunteering, whether it be for, uh, Blue Skies or any other nonprofit?

Scott Kvenild: [00:33:11] Yeah. I mean, just reach out to us. We’ve got, um, plenty of, like, opportunities and and, I mean, just as volunteering in general, it’s it’s just having the right attitude when it comes to it, just being ready to help out and do what you need to do. Um, I’ve done a lot of volunteering, I guess, through my entire life. Not not just at Blue Skies. Uh, but I’ve, I’ve helped out with, you know, tutoring. Um, I actually tutored a, uh. I used to be fluent in sign language. Um, not as fluent anymore. I can still do do quite a bit of it. Uh, but I used to go tutor deaf, uh, wards like children in detention centers and stuff that, you know, and so I’d have to go into the detention center, work with deaf wards in there to to help tutor them and help them out and everything, because there was just a real need for it. But it’s just having that kind of spirit of being willing to do whatever you need to do to help somebody out.

Brian Pruett: [00:34:02] Um. Well, this is going to be kind of maybe of a dumb question. I always told myself when I was a sportswriter, I was going to ask the dumb questions, but this might be a dumb question. Um. What is your favorite part of volunteering at Blue Skies?

Scott Kvenild: [00:34:17] You know, it’s I love being out there anyway, just at the barn, because it’s quiet. It’s calm. You just feel like you’re in the middle of nowhere yet, you know, you’re not far at all from anything. And, um, and I just, I kind of like the peace of being able to just go out there and work even. And this may sound weird to a lot of people, but anybody who’s done it a lot understands I like cleaning stalls. It’s peaceful in a weird way. You just it’s.

Beverly Bochetto: [00:34:41] Meditative.

Scott Kvenild: [00:34:42] It is, it is. And I mean, yes, you’re, you know, cleaning up horse poop and and everything, but it’s there’s just something about it that’s just calming and relaxing and and. Yeah, it is meditative. That’s a great word for it.

Speaker5: [00:34:53] Yeah.

Brian Pruett: [00:34:54] Um, you said you have, uh, a miniature horse and the rest of the horses. Do you have any other animals on the farm?

Speaker5: [00:35:00] Cats.

Beverly Bochetto: [00:35:00] Cats.

Brian Pruett: [00:35:01] Well, you got to have. I guess you got to have cats.

Beverly Bochetto: [00:35:03] We are our our barn manager. A.j. is our unofficial cat rescue. She should really have her own NPO. We have, what, about 20 cats? Yes, right now. And they’re all sweet. She hand raises them, she gets wow. Picks up kittens off the side of the road. She hand-raised. They’re all they’re not feral cats. They’re all sweet cats. And people who don’t even own cats love to just have a cat on their lap and pet it. And so how.

Speaker5: [00:35:27] Are they with the horses?

Beverly Bochetto: [00:35:28] Oh they’re fine. Yeah. They’re fine. We had one. I don’t know if we still have her who used to ride on the back of. Oh yeah. Remember. Yes, I do remember. I’d have to ask AJ the horse.

Speaker5: [00:35:38] That’s awesome.

Brian Pruett: [00:35:39] That’s really.

Speaker5: [00:35:40] Cool.

Beverly Bochetto: [00:35:40] The other thing about volunteering, um, at our barn and my. I digress a little bit here. When I went to the welcome parents high school thing at Saint Pius years ago for my daughter, the principal, Steve said, now listen up, parents, these freshmen you cherish every moment in the car, car ride back and forth to school every day because once your kid gets their license, you’re not going to see them again. They’re basically out of your life. They have their own things that they want to do. And I thought, well, that’s ridiculous. But my daughter was 14, and I think I take that to heart that we kind of lose our kids to their social groups and so on and so forth. And being at the barn, if your child takes lessons, it’s an opportunity to stay close to your child, you know, and to cheer them on at shows, to watch their lessons, talk about their lessons, talk about their horse. It’s again, it makes it makes family. It keeps families close. And that’s why we really, uh, encourage community at our barn. Don’t just drop your kid off and go over to Publix and do your shopping. Stay and watch and talk to other parents, and then you’ll get to gossiping. And then, I don’t know, one night the dads will have a beer, and then they come to a party, and then it’s then it’s on, then it’s just on there all the time.

Speaker5: [00:37:00] No. And I think.

Brian Pruett: [00:37:00] That’s important because I’m currently reading a book about Barry Black. If you don’t know about Barry Black, he’s a, uh, an admiral, uh, chaplain, and he’s, uh, was in the Senate for a while, and he was talking about when he was growing up in the inner city of Baltimore, and the kids would have performances or whatever, and, you know, dads wouldn’t show up, moms wouldn’t show up. And how important it is to be a part of things like that for for the kids. I mean, Scott, you were talking about how your, your daughter is excited about, you know, got involved in the showing and wanted to go. And instead of going to two, you went to four shows and now you’re monthly and, you know, so, um, I just think that’s very important because you’re right, especially these days, you got to be involved with your child’s, you know, life. So, um, it’s just the way society has gone. So, um, Scott, share again about the, the silent auction, how people can can see that stuff and bid and, um, if you don’t mind, after he’s done sharing that with Bev, just because I know people like to know, especially with the smaller nonprofits versus like a, you know, a Saint Jude or whatever, what the money actually goes for. So if you don’t mind sharing that, but first, share about it first.

Speaker5: [00:38:04] Yeah. If you just.

Scott Kvenild: [00:38:04] Go to our Facebook page, just go look up Blue Skies Riding Academy on Facebook. We’re the only one there. So you’ll find it. And then there’s a bunch of links here recently to it. It just went live last week and you said it’s wrapping up I think Sunday Sunday okay so a bit more time. There’s a lot of great stuff on there. You can go bid you can see what the current bid is. Um, you know, put some more in there if you, if you want to do it, there’s some great prizes, great things to win. And, uh, I really think that they, you know, get a lot of value out of it. And then Bev can tell us where the money’s going, what.

Beverly Bochetto: [00:38:35] We spend our money on. Oh, okay. Feed hay shavings. Um, the mortgage, which is actually a business loan. We own our property, which I’m very proud of. It’s corporately owned. I don’t own it. It’s owned by Blue Skies Riding Academy. Our horses are either have their feet trimmed every five weeks, or they get new shoes every five weeks. Trims are. Are they 60? Scott I can’t remember. The trims.

Scott Kvenild: [00:38:59] Are 60.

Beverly Bochetto: [00:38:59] Yeah, a trim to trim. Basically filing the horse’s hooves down is $60 every five weeks. Now times 37 horses. It runs into some money. Uh, shoes can be anywhere from 125 to 150, depending on what what type of shoe we have that builds. Our horses tend to be very healthy, but we do have routine vetting, which is includes a Coggins, which is required by the state for equine anemia. And then uh, their, their uh, booster shots every year. Okay. But sometimes our vet bills get big. We’ll have lameness or horse will colic, which is always life threatening for a horse. And horses again tend to be pretty healthy and pretty sturdy. But when something goes wrong as a prey animal, it goes downhill fast. And it gets expensive fast. Right. Um, so our vet bills are always kind of our wild card, but we, we pray for the least and we kind of plan for the most, right? Uh, right now we probably need. How much in fencing?

Scott Kvenild: [00:40:02] Oh, yeah. There needs to be a lot of fence repair. Just the horses. They, you know, they kick, they right. They chew on.

Beverly Bochetto: [00:40:09] And and unfortunately, um, our they’re called corral boards. Basically, they’re rough sewing one by six, 16 foot board boards. Uh, a year and a half ago, they were 997 apiece at Home Depot. They’re now 1997.

Speaker5: [00:40:25] Yeah, it’s crazy.

Beverly Bochetto: [00:40:26] When we break them, when we break a board, we cry. It’s like, oh my gosh. It’s like, oh no. Um, right now we also have a little situation with our well, we need a new holding tank. And we’ve. Scott Jury rigged it because he’s a genius about things like this. We need a new holding tank, but it’s about $3,300, which we just don’t have, right? Um, you know, and then we have our property taxes, and it goes. And then just routine barn supplies, you know, that we need. We just got another 12 lead ropes. Mhm. Um, or we’ll need a new saddle. Last month was a new saddle. We had the saddle fitter out and one of our horses. We couldn’t find a saddle in the barn that she could either, um, pad for this horse or fix in some way. And so there was $880 for a new saddle so the horse could be comfortable, which that means also the horse needs less chiropractic care. There are equine chiropractors, and we have a great one. He comes down from Tennessee once a month, but it’s $90 a horse. And depending on what the horse is doing, sometimes they’re adjusted once a year, sometimes they’re adjusted every other month so that it all goes to that. I derive no income from blue skies. Our barn manager doesn’t always derive income from blue skies. We try, we try. Um, so there are our trainers are paid. They’re they’re paid for for giving the lessons. But really, all of the money that is raised or earned by blue skies goes back into the horses in the property.

Brian Pruett: [00:41:59] That’s it’s kind of cool that you talked about because I knew there was, uh, some equine chiropractors, but probably not merely there’s a chiropractor for horses. Yeah, there’s actually a chiropractor for dogs, too, I found out, so that’s kind of cool. Um, but I never thought about it until you mentioned it. Do you have to make sure that the saddle is comfortable for the horse? I just assumed you’d pick the saddle and saddle and set it on a horse. So, you know, you never think about things like that. So I’m glad you mentioned that. So I may have some connections for you. Um, do you guys. I’m sure you have one, but, uh, can you use any other farriers?

Beverly Bochetto: [00:42:28] We have one farrier, Nicholas Star. Shout out Nick if you’re listening. He’s been our farrier for, I want to say, ten years. Okay? And he’s our farrier.

Brian Pruett: [00:42:37] All right. If you if you would like another or need another introduction to one, I’ve got a good buddy of mine who’s actually a pro rodeo rider, but he also does ferrying. So. Okay, um, he’s up there in just north of, uh, Calhoun. So, um, he’s looking for some tough to get horses. I mean, he’d be right there because that’s that’s what he does. So, uh, I may have a fence person for you, too. We’ll chat afterwards, but, um. All right. So, uh, as we kind of wrap this up a little bit, uh, I like for both of you to share a little piece of, uh, positivity. Either a nugget, quote, word, something to live while the rest of 2023 is, what, only two weeks away. But, you know, the rest of 2023 and beyond with. So, Bev, I’ll start with you. What kind of knowledge would you like to share or positivity?

Beverly Bochetto: [00:43:22] I think no matter how you feel about, you know, religion or anything like that, that you have to have faith, you have to have faith and you just don’t give up sometimes. Sometimes when things get really bad, maybe you just need to go to bed early and wake up with a fresh, you know, arrested, arrested mind. Um, and and that’s and you keep going. And you always I always think there’s something better that tomorrow is going to be a better day. And for the most part, it is. It is. Um, Scott and Christie stepped forward a couple months ago with a business plan they actively criticized in 2 or 3 pages. You know, we noticed the barn is getting a little messier and stuff like that. Well, our barn manager, AJ, has been battling, um, two brain tumors for the last two years. And so when she’s in radiation or in chemo, it’s, you know, it’s very taxing for her physically. And they and I thought that they were just going to criticize us and say, the barn looks like a bomb hit it, you know, and instead they were like, here, you need to read this. We want to help. And I was like, oh my gosh, that was like a gift.

Beverly Bochetto: [00:44:30] That was a gift. That was a gift from. This is how God shows himself through us, right? Um, you know, the other thing that happened, and I’ll this was a long time ago. We were actually in the barn next door. Um, we had a landlord from hell. Not the current owner of that barn. He’s the current owner’s great, but the landlord from hell. We didn’t even have a toilet. We had a porta potty, which I called hell’s Potty, because those things get really hot in the summer. And we were paying, uh, pretty much what our business loan is now. And we had an outdoor arena that I paid for, and it was just it was a miserable life. Plus, I was going through a divorce, which was also no fun. And a real estate agent showed up at the barn and said, you know, I want to buy that place next door. And I was wondering if I could rent it out to you, but I just want to buy it as an investment. I said, yeah, I’d be interested because it has an indoor arena, which is all weather. We can have lessons, all weather and a couple of months.

Beverly Bochetto: [00:45:28] So we kept in touch and a couple months later he called me and he said, you know, I’ve decided not to buy that farm. I was like, okay, what? You know? And he said, but I think I could get it for you. And I was like, you got to be kidding me. And because I think it was at 1.2 million at that, I was like, oh, I said, I’m going through a divorce. There’s no settlement. Everything is up in the air. He said, no, no, let me work on this. And he worked on it. And he called me back a couple weeks later. He said, the farm is yours for half of 1.2 million, with a $50,000 build out, no money down. I said, all I have is my credit rating. And he’s like, that’s fine, that’s all you’re going to need, he said. As long as you can close by December 31st, I said, oh, I can make that happen. That’s awesome. And so talk about a miracle, the miracle of that. I think that that is aside from the births of my children, I think that that is the greatest thing that ever happened in my life.

Brian Pruett: [00:46:25] That’s awesome. Well, and that’s another reason I do the show, because those are all just examples of that’s more stories that we need to hear about. So, Scott, what about you? What kind of, uh, positivity or thing would you like to share?

Scott Kvenild: [00:46:37] I was just, uh, I think about it a lot, actually, every time I watch the news. Now, every time I kind of, you know, talk to people, look on a lot of social media, there’s just there’s a lot of negativity. And it seems to have really kind of built in the past several years. And if you get sucked into that, you become part of the negativity. But I think that all of us need to do our part to rise above that and do something good for somebody else. Help out a charity, help out your community. Do something in a small way to help somebody else out and rise above the negativity and spread positivity as well, because that is also infectious. Yeah, but I think it takes individuals to just make the decision to do it and do it well.

Brian Pruett: [00:47:15] I say make a change. Change the world one, one, one person at a time. Um, I forgot to ask you, Scott, if there’s somebody out there with a business or something that wants to talk to you about your services, how can they do that?

Scott Kvenild: [00:47:27] Uh, yeah, they can email me at it’s just at, well s which is s k v as in victor e n I l d as in dog@paychex.com. Or just give me a call at (770) 500-4723.

Speaker5: [00:47:43] Awesome.

Brian Pruett: [00:47:44] The other thing that, uh, is a lost art these days is a thank you. Um, so I want to Bev, I want to thank you for what you’re doing for the community with the horses and the kids as well. And, Scott, thank you for what you guys do for, uh, blue skies and and helping, keeping that going. Just a reminder to this is the last Charitable Georgia for 2023. We’ll talk to you guys in 2024. But let’s remember let’s remember, let’s be positive. Let’s be charitable.

 

Lauren Stallings with BME Home LLC

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Cherokee Business Radio
Lauren Stallings with BME Home LLC
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BME-HomeBME Home, LLC is dedicated to providing in-demand professional home organizing and interior design styling services to a wide variety of budgets and home sizes.

Organizing with BME Home goes further than just hiding clutter in a basket, it involves one on one coaching through a three step process allowing the client to learn their organizing style.

Doing this allows the client to maintain their home because their home will work for them. Interior Design Styling goes in depth with the client focusing on budget friendly and sustainable avenues while creating a beautifully curated space.

While organizing is a must for any calm & relaxing home having a wardrobe that represents the same demeanor is the best feature for any BODY. As a personal stylist I understand body shapes, personal aesthetics, & skin tones and how it all creates the image a client wants to portray to the world

Lauren Stallings really enjoys working with people and tackling all the problems and challenges that come herway on a day-to-day basis. With a focus on personalized service, competitive rates and customer satisfaction, she is always working to exceed her clients’ high standards and expectations.

Lauren leapt into owning her own business in 2023, and has never looked back. Maintaining her reputation as a reliable Home Organizer & Stylist means making sure her clients have complete and total confidence in her services, and she’s proud to be recognized as one of the best in the business.

Follow BME Home on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Kid Biz Radio. Kid Biz Radio creates conversations about the power of entrepreneurship and the positive impact that journey can have on kids. For more information, go to kid Business.com. Now here’s your hosts.

Layla Dierdorff: [00:00:28] Hello. Welcome to KCBs radio. I’m Lila.

Austyn Guest: [00:00:31] And I’m Austyn,

Layla Dierdorff: [00:00:32] And today we have an awesome guest with us in the studio, Lauren with BME home. Hi, Lauren, thank you so much for being with us here today.

Lauren Stallings: [00:00:40] Thank you so much for having me.

Layla Dierdorff: [00:00:42] Yeah.

Austyn Guest: [00:00:43] Thanks for being with us today. Uh, can you tell us a bit about yourself and your business before we get started?

Lauren Stallings: [00:00:47] Absolutely. I am Lauren Stallings with BME home. It is a full life styling business, so I do everything from wardrobe consulting to home organizations. So yeah, a little cover a little bit, but it’s a little bit, uh, it’s in depth when I get in with my clients. So they kind of get an all in one rather than having to hire for different companies. Makes sense.

Austyn Guest: [00:01:08] Do you work with, like, the whole family or like, the mom or whatever?

Lauren Stallings: [00:01:12] I’m nodding my head like, somebody’s watching this, right? Yes, I do, I work. Um, so BME actually stands for Boss Mom Empire. I am a mom. I have an 11 year old son. He’s turning 12, sometimes thinks he’s 21. Um, I’m sure both of you probably understand that. Absolutely. Um, but he he’s the reason for everything that I do, and I have a passion for it. So I’m leaving a legacy for him. And I actually started this business in February. Okay, I it all began. It all began, um, when I started my nonprofit two years ago. Okay.

Austyn Guest: [00:01:46] We’re very familiar with nonprofits.

Lauren Stallings: [00:01:47] Um, I know that’s why I’m excited to be here.

Austyn Guest: [00:01:50] All right, so. And you just kind of said when you got started and why. But, um, how did you get started with your business?

Lauren Stallings: [00:01:59] Honestly, I’ve spent nine and a half years as a first responder and in the public safety. Yeah, it’s cool.

Austyn Guest: [00:02:06] It is cool.

Lauren Stallings: [00:02:07] Though. Nine years in that world, um, it’s more like 20 after after five. It feels like you’ve been there for ten. Wow. So, um, this is just a passion of mine. And with the nonprofit, we would actually use the funds to go into nominated moms rooms, bedrooms, and completely flip and restyle their bedrooms to give them amazing, like, an oasis. Um, and then this just kind of became a passion. So February of this year, I started it and left, uh, the police department I was working at full time, and I haven’t looked back since. Wow.

Austyn Guest: [00:02:37] All right. Through that journey, what have you done that has helped you really succeed?

Lauren Stallings: [00:02:42] I’ve stayed consistent.

Austyn Guest: [00:02:44] That definitely helps.

Lauren Stallings: [00:02:45] Accountability is a big thing, too. Like, when I make a mistake, I’m the first to apologize to it. I offer, you know, any kind of other service that I can go back and help my clients with if something has happened. But staying consistent with Outreach Network podcasting.

Austyn Guest: [00:03:00] Yes. Yeah.

Lauren Stallings: [00:03:01] Um, and being involved with they be my clients become my family and my friends.

Austyn Guest: [00:03:07] So like that’s always a good thing to have.

Lauren Stallings: [00:03:09] It is. And especially because I’m coming into their homes and touching their stuff and I’m having to help them reorganize their life.

Austyn Guest: [00:03:16] I feel like you’re more personal. Yeah. I feel like you have to become close with them at that point.

Lauren Stallings: [00:03:19] Absolutely. For sure.

Austyn Guest: [00:03:22] So based on, you know, being successful and becoming this successful entrepreneur, you are now, what would you define success as? Because I feel like everyone has their own definition of it.

Lauren Stallings: [00:03:32] The best version I’ve ever heard is success is individual. There’s you’re comparing yourself to somebody else. And I was 14 once and I keep that in my head. And now I’m raising a pre-teen. Mm. Your definition of success is not what that person next to you is going to be. And it’s not what the popular girls is. It’s not what the outcast girl is. It’s not what the jock is. And girl to girl, it’s a really big moment when you can look at it and say, my success is being able to reach the goals in my own life. You mentioned Zelda, my kids obsessed. It’s so ridiculous.

Austyn Guest: [00:04:05] I personally play, but I’ve watched her play and she loves it.

Lauren Stallings: [00:04:09] It’s a different, different thing because that’s her thing, right? So you’re like, yeah, I’ll play it. Same thing. I’ll play it with him. But do I know all the ins and outs? Don’t ask me a single question about it because I have no idea.

Austyn Guest: [00:04:17] I’ve played once. I know nothing.

Lauren Stallings: [00:04:19] Exactly. It’s like I’ll sit down and play with you and we can have a good time. But that’s what success is, is cheering her on while also accomplishing your own stuff that might be different than what she has. So yeah, it’s one of those things that somebody else told me about three years ago. And it’s your success is always individual. It’s never going to be what somebody else is doing. That’s comparison. So knowing the definition and the difference between those two actually helps you go a lot further in life. That’s really.

Austyn Guest: [00:04:43] Different. Yeah. People have said that we’ve gotten a lot of different responses, but that one’s going to stick good. I’m glad. All right. So obviously becoming an entrepreneur has a long path. Usually takes a little minute to, you know, get into the groove of things maybe. What are some, you know, regrets that you have. Maybe when you started up your business or things you wish you would have done differently?

Lauren Stallings: [00:05:07] To be honest, I wish I would have started sooner. I’ve always been an entrepreneur. Um, I’ve always wanted to do other things. Like I just finished a commission drawing that somebody had me draw up. Um, that was their coworker in front of the house that started that was started by her family. So I finished that drawing as a Christmas present. Um, I’m currently writing a children’s book. Oh, okay. And I’ve already published two other books. So the entrepreneurial world is not new to me. Okay. Um, I’ve kind of always been into it, and it’s because I was raised by somebody that was in a corporate environment, and I didn’t like that. So like I said, I just spent nine and a half years in public safety. But public safety, especially as A911 dispatcher, you get new things every phone call. Yeah. So it’s always different. You can’t prepare yourself thing. It’s not ever going to be like one choking is going to be different than another choking, as crazy as that is. But one baby birth is different than another baby birth. I’ve done that too. Oh, really?

Austyn Guest: [00:05:57] So you okay?

Lauren Stallings: [00:05:59] Yeah. Well, almost have it published. The children’s book yet?

Austyn Guest: [00:06:03] Well, we’re getting there.

Lauren Stallings: [00:06:04] So it’s just that I haven’t started sooner.

Austyn Guest: [00:06:06] Okay, based on that, do you have any more advice for aspiring entrepreneurs to help prevent some of those, like, maybe help them get started sooner?

Lauren Stallings: [00:06:15] So do your research on what you want to do. But the other thing I think as an entrepreneur, when you’re starting is that that adventure and I say adventure, some people say venture. I say adventure because you’re learning something through that whole process. Yeah, and it’s supposed to be fun. And even if it fails and whatever. Again, so your definition of success and your definition of failure are going to be completely different than what mine are, than what my son’s are, than what either of you might share as well. But when you get to that failure point, you can reevaluate and go, okay, what did I learn in this? That’s going to make it easier the next go around? And so I learned a lot through the nonprofit that led me to be able to do my business now and actually make it a limited liability company with the state and register it, and it made it a lot easier. So knowing what path you want to go down and knowing that your passions are going to change will actually help you get started in one adventure to another. And knowing like it’s not, it’s not work if you love what you do.

Austyn Guest: [00:07:07] Yeah, if you love what you do, you’re not going to feel like you’re working. If you love what you do, you’re going to have like, having fun and actually enjoying life.

Lauren Stallings: [00:07:14] Yeah, exactly.

Austyn Guest: [00:07:15] I feel like the corporate world has put, like a bad connotation on the word work.

Lauren Stallings: [00:07:19] It gets you at the I love this conversation, ladies. You are correct. And it has. And it’s changed a lot though. So like now you see police officers and firefighters, they have their tattoos. They can share all of that. And even in the corporate world, there’s a lot of them that you can still do that. And so it’s changing. I’m sure you guys go into all of that. Yeah, you’ll get there.

Austyn Guest: [00:07:37] I’m sure there’s still a few people who obviously like having the same routine going behind a desk, having a computer, but there’s also a lot of people who don’t because it gets pretty boring pretty quick. You can’t have the same thing first for some people. Some people like that and it’s fun. Well, yes, obviously it’s not for everybody, but. Right. So we’ve talked a lot about the past and the present. Let’s talk about some future things. What are some future goals you have for your business?

Lauren Stallings: [00:08:00] I just actually achieved one of them. Um, I did, so I have been in business full time since February. That’s exciting. So I know I’ve got two more months to make it. Actually one one and a half more months to make it to a full 12. Um, but I needed I wanted to have 50 clients for the first year, and I actually just surpassed that. And in one week when I needed six more clients, I actually went to 52 clients. Wow. So that’s that’s amazing.

Austyn Guest: [00:08:29] That is amazing.

Lauren Stallings: [00:08:30] Like, I was like, okay, the universe is looking out for me right now.

Austyn Guest: [00:08:34] The universe is on your side.

Lauren Stallings: [00:08:35] So just growing that and meeting that, that future goal and being able to really kind of get other people on board with me. That and here’s something about hiring people. Whenever you go to run a business, if your intent is to hire somebody and expand your business, then they should be making you money. You shouldn’t be worried about spending money. And that’s the one thing that I learned in an entrepreneurial class recently, because I’m still in school ten years. I always like to learn. Um, but for me, it’s going to be able to bring people on and trust in myself and in what they do. Um, that they can bring to my business as long as we align in values and stuff. And yeah, my business is going to continue to grow. So yeah.

Austyn Guest: [00:09:15] That’s wonderful. Okay, so on to those deep questions we were talking about. So you might have to think about it for a minute and take your time. If you had the attention of the world for five minutes, everyone was listening to what you were saying, paying attention to you, all eyes on you. What would you say to them? Um.

Lauren Stallings: [00:09:34] Stop comparing yourself to other people and you’ll stop bullying others. I’m a really big so I coach. I told you guys this before the show.

Austyn Guest: [00:09:42] You did?

Lauren Stallings: [00:09:43] Um, and I 100% love it. Cross country literally lasts for nine months. And then we have track and field for another two months. So out of all of the entire year, I have one month without any kind of sport. Yeah, but that’s something that I try to instill in a lot of the kids that I coach. Um, and the kids that I talk to, my, my son’s kids. And it’s those because even as adults, you still you still struggle with that. Yeah.

Austyn Guest: [00:10:07] And it’s it definitely carries on.

Lauren Stallings: [00:10:09] It does. And it’s hard to break the older that you get, the more money that you spend on therapy to know that firsthand. So when you have when you have really good parents that want to start you out and, and give you that, that passion and see if you really like something that that helps kind of squelch the she taking pictures of us.

Layla Dierdorff: [00:10:28] She was. Yes. She is.

Lauren Stallings: [00:10:31] Um, they.

Austyn Guest: [00:10:31] Do that periodically.

Lauren Stallings: [00:10:32] Got it. Um, but it allows you if in those five minutes just stop comparing yourself to other people and it stops the bullying, because that’s when you stop looking at somebody and the jealousy stops and the hatred stops. Yeah, it’s it’s a vicious cycle.

Austyn Guest: [00:10:46] But yeah, it’s a hard one to break.

Lauren Stallings: [00:10:49] And I know both of you are probably at school. So you’ve heard enough of it. Yeah.

Austyn Guest: [00:10:53] Yeah. Heard it a good bit. Yeah.

Lauren Stallings: [00:10:55] The one thing I think I would do though, if I had the five minutes. So I would have everybody close their eyes. And I’ve done this with a couple of my kids before, close their eyes, be far enough apart. And then I’d ask one question, who in here has ever been bullied by somebody in your life? That means family, friends, coworkers, school colleagues, anything along those lines with your eyes shut, raise your hand. Every single time I’ve done that, 80% of the room has their hand raised. Now I’ve got both of you thinking.

Austyn Guest: [00:11:26] Turn the tables real quick. That. Wow. Okay.

Lauren Stallings: [00:11:32] How’s that for your deep question?

Layla Dierdorff: [00:11:34] That was good. That was very good answer.

Austyn Guest: [00:11:37] We got a lot of different answers to that question. That was a very good one. Okay, so the second question, if you woke up tomorrow without your business like it was just gone, what would be your first steps to recovery or would you even try to as if it never existed.

Lauren Stallings: [00:11:51] As if it never existed? Yeah.

Austyn Guest: [00:11:55] Um, kind of like Groundhog Day or something.

Lauren Stallings: [00:12:01] Okay. Didn’t expect Groundhog Day on that one. Um, as if it never existed. I would find what my passion is because if it wasn’t this, then it wouldn’t exist. So. But what does excite me? What makes me want to get up and go to work? What makes me want to bring the money in and make a six figure month? Um, and if it’s not this, then it’s something else. I’m a creative person, so if I did wake up tomorrow, it would have to be something in the creative world. I’ve done corporate. I’ve. We’re done. Yeah. Done. The insurance world. I’ve done public safety. I got the check marks and all of the clothes still. Yeah, um, probably should organize my own closet, but, like.

Austyn Guest: [00:12:40] Like, it’s ironic that you organize other people’s, but yours may not.

Lauren Stallings: [00:12:43] Be. I have to hire people for that. Because if I’m doing your house, I don’t want to go home and do mine.

Layla Dierdorff: [00:12:48] Fair enough.

Lauren Stallings: [00:12:49] So, yeah, it would have to be something in the creative services, but I know exactly where to start now, so it wouldn’t be as hard.

Austyn Guest: [00:12:54] That would definitely be helpful. Okay, so we just asked two deep questions that you have to think about. We’re going to do some quick this or that now so that you don’t got to think, just answer as fast as you can. All right. So here we go. Cats are dogs.

Layla Dierdorff: [00:13:09] Dogs Spider-Man.

Austyn Guest: [00:13:10] Or Batman. Spider-man books or movies are both.

Lauren Stallings: [00:13:15] I can’t do this or that on that one.

Austyn Guest: [00:13:18] Um, waffle or curly fries?

Lauren Stallings: [00:13:19] Curly fries?

Austyn Guest: [00:13:21] Uh, mountains or the beach?

Lauren Stallings: [00:13:22] Beach?

Layla Dierdorff: [00:13:25] All the.

Austyn Guest: [00:13:25] Yeah, I saw that when you walked in. Sweet or salty? Salty chocolate or fruity candy? Fruity cake or pie?

Lauren Stallings: [00:13:33] Say that one more time.

Austyn Guest: [00:13:34] Cake or pie?

Layla Dierdorff: [00:13:35] Oh.

Lauren Stallings: [00:13:35] I thought you said Pinkie Pie.

Layla Dierdorff: [00:13:37] Um.

Austyn Guest: [00:13:38] Kaylee, a question. Um. Lower high rise jeans.

Layla Dierdorff: [00:13:43] I’m a millennial. Low rise.

Austyn Guest: [00:13:47] They’re coming back. They are comedy or horror?

Layla Dierdorff: [00:13:50] Comedy all the way.

Lauren Stallings: [00:13:52] All the way. Yeah. We don’t we don’t do our days with horror.

Layla Dierdorff: [00:13:55] No, like a horror.

Austyn Guest: [00:13:56] Comedy is always a good combo in movies.

Lauren Stallings: [00:13:58] Anything but done in the 80s. You’ve got it.

Layla Dierdorff: [00:14:01] Yeah.

Austyn Guest: [00:14:03] Okay. Well obviously that was a good this or that round. Thank you Lauren so much for hanging out with us today. We really appreciate it. Uh, can you tell can you tell everyone how they can get in touch with you and check out what you’re doing? Absolutely.

Lauren Stallings: [00:14:17] So my biggest form of communication currently is either through my website, which is BME home llc.com, or on my Facebook or social media pages, which you can find us at the BME home.

Austyn Guest: [00:14:29] All right. Very very nice. Fantastic. We enjoyed our time with you today. And we know that our audience will get so much out of here in your story. Thanks for listening and we’ll see you in the next one.

Layla Dierdorff: [00:14:38] Thanks so much.

 

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