Sponsored by Woodstock Neighbors Magazine
Lee Meyer, the Creative Strategist and co-owner of The Highlight Reel, brings a unique blend of creativity, business savvy, and a passion for people to her work. Born and raised in the Midwest, Lee’s love for storytelling and design has been with her since childhood.
As a devoted mother to two teen girls, Lee spent most of her adult life as a stay-at-home mom. However, her curiosity about business and a thirst for knowledge never waned. She immersed herself in learning about entrepreneurship and marketing, fueling her entrepreneurial spirit.
Lee’s creative journey began early, fueled by her background in creative writing and design. Her love for people and their unique stories drove her to connect with individuals and uncover their passions. This passion, combined with her expertise in video production, led her to co-found The Highlight Reel.
With Lee at the helm as Creative Strategist, The Highlight Reel empowers individuals and businesses to share their stories through video. Lee’s keen eye for detail and her ability to capture the essence of her clients’ visions make her an invaluable part of the team.
If you’re seeking a Creative Strategist who brings a Midwest charm and a passion for storytelling to your project, look no further than Lee Meyer. With her dedication, creativity, and a genuine interest in what makes people unique, Lee will help bring your story to life on screen.
Follow The Highlight Reel on Facebook and Instagram.
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.
Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors Magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors wbvm. And if you have a heart for community and you run a small business, please consider joining our Main Street Warriors movement. It is just so incredibly rewarding to get the small business community here in Cherokee County rallied around other small businesses, helping them and supporting local causes. Please go check us out at Main Street warriors.org. All right, it is time for our headliner. Please join me in welcoming back to the Business RadioX microphone with the highlight reel. Miss Lee Meyer, how are you?
Lee Meyer: [00:01:27] Good morning. I’m doing great. Thank you so much for having me and letting me have this conversation with you today.
Stone Payton: [00:01:33] It is absolutely my pleasure. I’ve really been looking forward to getting you back in the in the studio. We get to see each other quite a bit because you are one of those people talk about a main Street warrior, and this young lady is everywhere trying to help everyone she can at every turn. I can’t wait for you to hear more about her story. But we see each other at young professionals of Woodstock. We see each other at Woodstock Business Club, and I see her in the local stores supporting our local community. I see her at all kinds of events, and you got this fellow that tags along with you now and again too. What’s his name again? Matt.
Lee Meyer: [00:02:12] Yeah, we can occasionally be seen together. Yeah, we are very corny and we like to say we’re business and partners in life. Uh, but yes, we we definitely are seen around town a lot, and we love to support our community. Like, you talk about being in the community and all of those things we don’t. And I really mean this. We don’t ever look at it like, oh, we’re going out and we’re doing all of these things. It’s always a mindset of, oh my gosh, we live in this amazing community and we get to be a part all of these amazing things. We get to walk down Main Street and see our true actual friends owning businesses and not only seeing them own those businesses, but also knowing the backstory of what they went through to get there, or roadblocks that they’ve overcome or support that they’ve gotten from people. And and we receive that same support and love back in many, many ways and support. So when you talk about being out and doing all of those things, it really is a full circle thing that we’re just honestly feel really blessed to be a part of.
Stone Payton: [00:03:16] Well, speaking of backstory, I know to the outside world you guys look like an overnight success at the highlight reel. I mean, you’re just knocking it out of the park and doing such great work, but I’ve been in business long enough to know it probably wasn’t quite that easy or quite that that fast. What is your backstory? How did you find yourself doing this kind of work for for these kind of folks?
Lee Meyer: [00:03:38] Well, it definitely, it’s one of those things that you look back on and you look at the story and you kind of chuckle because you think, oh my gosh, I can’t believe that I landed here. Never, ever thought in my life that I wanted to own a videography business or work in that kind of realm. And fate has kind of twisted things that way. So Matt and I met about two and a half years ago through other business functions. He was actually helping run an IT company. I was running a personal assistant business, and I spent a lot of time around Matt, because I was actually doing some work in the office where he was running the IT company and kind of annoying him to be honest. We like we like to tell that story that like we were really good friends, but it was it was almost like that annoying fun, like picking on each other, messing with each other, you know, and I just he would start sharing some of his passions with me because we did develop a friendship, and I would see his photography and he would do different videography projects for himself, just personally, just for fun things of his family or music events that he was attending. Just things that really were passionate to him. And I saw the work and I said to him, wow, this is really good, why aren’t you monetizing it? You could really do something really great for yourself. And he was like, no, absolutely not. No interest. Don’t want to monetize my passion. I’m not doing it. I’m never doing it. I mean, was adamant, almost like for months this conversation went back and.
Lee Meyer: [00:05:22] For because I really wanted him to do it and I’m annoying like that. So I just kept pressuring him. And finally he got a little annoyed with me and he said, I don’t want to monetize my passions. It’s not going to happen. And I said, okay, fine. So left it alone for a couple of months. And then in January, you talk about in Woodstock and being involved in the city I was attending. I don’t remember the official title of it, but it was basically the presentation for the city for the year. Our lovely mayor, Michael Caldwell, was speaking, and a lot of other folks were speaking from the city just about the path, the budget, what we can expect, what the growth, you know, all these wonderful things that I really highly suggest. If people want to be involved and informed in their community. Joining the Woodstock Group is a really great way to do that, because I learned so much in that meeting. In that meeting, I learned that the city had a budget set aside specifically for other companies to provide them marketing materials, video, photo. They don’t have their own in-house team. They don’t want to. They like to work with other creatives and people from all over, is my understanding. And and I learned that that budget was really substantial. And I just thought, well, I like getting to know people and I like helping people. And Matt does really good photo and video, and I think that we could combine the passion for people with the quality of work and make something really amazing. And it was just, I don’t know if you’ve ever had those moments in life where you think about something, an idea comes to you and you almost get a shudder or shiver.
Lee Meyer: [00:07:04] Yeah, through your entire body and it goes almost bone deep and you just think, oh my gosh, this is something like, I cannot ignore this feeling or this thought or this passion. I it has to come out. So I hightailed it out of that meeting. I mean, I didn’t even stick around and network or talk to anybody, which is very unusual. I called him and I literally we laugh about it because I said to him, I’m not telling you, you have to start a business with me, but you have to start a business with me. Just you have to. There’s no I just feel it. We have something we could make, something really unique, really special, and we could get to help and support people through video and. And just. I just see it, like, come on this vision with me, hear me out. And he did. And he was actually coming around to the idea and becoming all about it. And then what’s funny is I after I got him on board, I kind of froze because I thought, I’m not talented enough to do this. I don’t know anything about video. I don’t even take good cell phone pictures on my iPhone. I take them crooked. Like, what am I doing? Thinking I could run a business like this or have any insight or value. And that’s kind of where it all. It started and then it started also with a ton of doubt.
Stone Payton: [00:08:28] I am so glad that I asked this this doubt thing, and I’ve heard people use the term imposter syndrome when they have begun to achieve a little bit of success and they feel like, you know, I’m going to get found out or something. So it sounds like you really have lived through through that. And I think maybe a lot of entrepreneurs do. Right? They have doubts. And and the key is we, you know, we suit up and show up anyway, right?
Lee Meyer: [00:08:54] Absolutely. I mean, I don’t I haven’t now I’m a couple years into business. I’m still what I consider like a newborn baby in business. But I’ve talked to probably at least 100 people about this. No joke that we have all felt insecurities and we don’t just feel them at the beginning. We don’t just feel them when we’re getting it started, or we’re trying to learn new skills to be able to make this business successful and grow, but they keep rearing their ugly head. Yeah, most of the time for your entirety in that.
Stone Payton: [00:09:31] So how do you get through that? Like how do you push through that?
Lee Meyer: [00:09:35] It’s really hard. It’s not always super successful. Quickly. There have been times where I’ve gone down rabbit holes. Luckily, I am a really big believer in keeping yourself mentally strong, doing things proactive to help aid in that. You know, really taking care of yourself. Reaching out. I’ve learned that community really is more than just having fun people to be around and and people to go eat dinner with and all of these things. I think the reason, one of the reasons why our small business community is so tight is because we really are there for each other, and everybody I know finds a way to somehow finally let that out. Hey, I’ve been struggling. Hey, I’m going through this and immediately you can sense I’m not alone. I know people have gone through this. Oh, hey, here’s some advice. Or hey, here’s somebody that has some insight to get through this part or this obstacle, whatever it is. Or sometimes nothing is wrong at all. Sometimes you’re doing amazing and everything is great. You just have those mind, those mind trips. So oh, that’s.
Stone Payton: [00:10:42] Good to hear that from someone else, right? Let someone else tell you, hey, you’re doing a great job and or to help to to pick you up. I am actively learning a lesson that you that you touched on. For 30 plus years I’ve been in business. I’m terminally unemployable. You know, I have to run. I have to run my own thing, but I don’t. Posturing may be a little bit severe, but I’ve never in that part of my life. I’ve never been vulnerable, openly vulnerable and asked for help and let people know when I really needed help or I was hurting. And I’m actively learning that lesson now as well. You heard me do the live read for the Main Street Warriors program. You’re intimately familiar with the Main Street Warriors Community Partner program. We have here in Cherokee, and I am learning that just tell people you need to help, and particularly in this community, I don’t. Maybe it’s not this way in a lot of communities, but but in Cherokee County, if you tell this group the in Woodstock, anybody here in town? Look, I’m trying to do this. I need some help. I mean, these people will rally around you to help. They they.
Lee Meyer: [00:11:50] Will. It’s shocking, I mean, it, I still I talk about it all the time. I’m very corny. And I also call Woodstock and Cherokee County like my slice of Mayberry, because growing up, you know, I grew up in small town Indiana. There wasn’t a lot of opportunities. There certainly wasn’t the community like we have here or, you know, anything close to that. And I just have never I’m in my mid 30s now. I have never had the kind of support or solidarity that I see, and not just for myself, but I see, like you said, for everybody and it. Yeah, I like to think there’s probably a lot of communities that are really wonderful and do amazing things. I just think Cherokee County is just is this special bubble. And you talk about vulnerability and learning that. I think what I’m realizing, especially in vulnerability, can relate in personal and business and marketing, even people really relate to and connect with people that they can empathize with their problems or their pain or, you know, it’s just a really great connector. So when you can be authentically vulnerable, you I have found that that is breeding some of the most, deepest, intimate, best connections that I’ve ever found business, personal, whatever it is. But it’s very hard. It’s very hard to do well.
Stone Payton: [00:13:13] It’s an ongoing process. So, so, so I’m learning. So now that you and Matt and your team have been at this a while, what are you finding the most? Rewarding about the work. What’s the most fun about it for you?
Lee Meyer: [00:13:28] I think we both have similar answers and a little bit different. Obviously we’re very, very different people, so we enjoy a lot of different aspects of our business and some combined. But I would say one of the biggest things for us really, is that we get to work really closely with small business owners. It’s just always been a big passion of ours. We just love the thought and the determination and the grit behind it and learning the stories, the cool. There’s always a story. That’s the really cool thing about business. It’s not just business, it’s dreams. It’s stories. It’s, you know, sometimes family lines of things. It’s wanting to do good. It’s wanting to put something out for things, you know, generations to come. It’s all of these really deep, meaningful things that go beyond, oh, I have a business and I want to sell you something. Help me know whatever that means. It’s it’s just a really deep thing for us. So definitely our small business community. And then something that we didn’t set out to pursue, but we got called to do is a lot of nonprofit work and not just donating, which we do, but also partnering with these folks and providing valuable content and being able to use video for good, being able to tell people’s stories and raise awareness or raise significant amounts of money to help them, you know, support this cause and be able to support others. I just last year was the first time we got to be heavily involved.
Lee Meyer: [00:15:00] Specifically, there’s a local salon, 313 salon and Spa. Every year they host an Angels of Life celebration, and that’s because their owner is a two time organ donor recipient. And so and they’re just in Woodstock, right down the road. And to give back, he really wanted to start a foundation that would donate money to another organization that we work with called Georgia Transplant Foundation. So this year is year number 13, which is their lucky number. And they’re hoping to hit $1 million raised to send to Georgia Transplant Foundation this year. So it’s a really big deal on the front end. We get to interview folks and hear their stories of what they’ve gone through as humans with organ donation or organ transplantation. You sit and listen to these folks stories for 30s and it moves you. It just sometimes we don’t realize how many things we take for granted. And that’s one thing also that we love about getting to do this. We get to connect with people, and it really keeps us kind of like at a ground level with folks hearing some of their trials and hardships. And also, it’s not just a sad thing. This video is used for an enlightening purpose to get a bunch of folks in a room, to raise a bunch of money so that so many people can be supported and get life saving care treatment, housing, a billion other things.
Stone Payton: [00:16:31] So I am so looking forward to seeing that video and it’s a very timely conversation. I don’t know if I’ve shared this with you or not. Some of my listeners know this, but my saint wife, Holly donated a kidney about three weeks ago.
Lee Meyer: [00:16:47] I did not know that.
Stone Payton: [00:16:48] Yeah, her best friend growing up needs a kidney now. She’s not a match for her, but because and I mean, they took it out of Holly early on a Tuesday morning. And by Tuesday evening it was in someone else. So to me, it was like a double win because she has helped that person obviously very immediately. And then Mary gets higher up on the list now. Right. Like like she and but she’s still she’s still recovering now. She’s actually grouting some tile at my sister in law’s house this morning. So I think she’s getting kind of sassy. So she’s about recovered. But but you know, we’re beginning to learn more and more about that, about that whole that whole world.
Lee Meyer: [00:17:27] Yeah, it’s a big world. And it’s really mind blowing. And it’s just, you see so many people be so selfless and like your wife. I mean, it’s a very significant thing to go through.
Speaker4: [00:17:40] But I believe.
Lee Meyer: [00:17:41] It for people and it’s needed. And to be able to get to work with people, this is my job that I get to do things like that to talk to people. You hear people say like, oh, if you love what you do, you’ll never work a day in your life. And all the the funny, corny little sayings. But I used to think that that was complete bull crap. Like, there’s no way people actually enjoy their job that much, that it doesn’t feel like work. I mean, there’s no way. I think I was a teenager, and my only work experience at that point had been like fast food in the library. So I was like, these jobs are not fun. I don’t see how a job could ever be fun. No, it’s so funny. Like, you want these things and you don’t know how you’re going to get it, but then you. One day you look up and you’re like, dang, I have these fulfilling, amazing things that I get to do, and it really is just a lot of gratitude.
Stone Payton: [00:18:38] So, so getting the work. Let’s go there for for a moment. How does the whole sales and marketing thing work for a company like yours? Like, do you find that you’re out there having to eat maybe some of your own cooking, you know, and shake the trees a little bit, maybe use some of your talents to get the word out about what you guys do. Like how how do you get the work so far?
Lee Meyer: [00:19:01] I would say a large majority of our clients are in the local community, and the rest are all by referral. We’ve been very. Now, that’s not to say we don’t. We need my how do I word this? My strong suit is people. It is actually being face to face, having a relationship, being about the community, networking. Luckily, you know I’ve made a lot of connections and we’ve had a lot of people, a lot of small business owners support us and want and choose to work with us, which has been amazing. And then they’ve referred people or the word has spread. And we know some some business owners in the community that are a part of a much larger organizations in Atlanta. So it’s gotten us to some corporate work and other things through referral, which is amazing. What we need to be doing is more back end SEO, cold reach out. You know, all the stuff that everybody really loves to do and is really good at and just can’t wait to get started. So I will say if I have to, if I want to call out a weakness, we just don’t like to be salesy and I don’t want to do those things. But that’s not that’s not how business goes. So it’s it’s coming. I know I got to branch out, but so far, yes, it’s it’s all been local and, and just from the relationships that we’ve been fostering for the last few years. So, so.
Stone Payton: [00:20:23] Doing good work turns out is a marvelous sales tool, huh? Yeah.
Speaker4: [00:20:28] Yeah.
Lee Meyer: [00:20:29] That’s that’s the other thing. You have to actually exceed expectations and do what you need to do, because otherwise it won’t go so well for you.
Speaker4: [00:20:38] So let’s dive.
Stone Payton: [00:20:39] Into the processes the path, the strategy map, whatever. When you do take on some work, for example, you know, you and I are talking about you guys helping us capture some content, almost like documentary style for the Business RadioX business. We’ve been in business for 18 plus years. We continue to expand. We’re out trying to recruit other people to run studios like this all around the country. And I do think some kind of documentary style backstory, maybe mixed with some current studio partners talking about their experience would be great. So let’s say that we were to begin that work, walk us through what that looks like, because we don’t just show up and turn the camera on, right? There’s a lot of stuff that happens going into that. Yes.
Lee Meyer: [00:21:27] Oh, absolutely. We have realized the the further on we go with the highlight reel that the we call this pre-production. The pre-production is so important because we don’t operate in a, in a way where you, you look at our packages and you say I want option A let’s do it. We don’t even have packages. Everything we do is very custom built for the client that is interested in having a conversation or working with us. And really a ton of conversation goes in. And when I say a ton, I don’t mean long and drawn out. I mean whatever the necessary amount is to really figure out what do you need? What purpose is this going to serve? Is is there a pain point that we’re trying to address? Is it a message we’re trying to get out? And really it’s a very organic, almost like friends sitting around and having a conversation. And it’s always focused solely on what are the needs, what do we need to what do we need to unwrap here? And as things start unwrapping, then we make a plan. You know, we figure out, well, first of all, how much content do you even need? Sometimes we don’t even know. The conversation can really dictate dictate that the budget obviously can dictate that. But we really just it’s it’s just a lot of really organic uncovering. And then from there we make a game plan.
Stone Payton: [00:22:53] So when when we pull the trigger on this, we, being me and Lee, were the ones that own the network. I’m envisioning we go to Reformation and have a beer. That’s a great strategy environment. To me it is. But you’ll be you’ll be asking me and Lee all kinds of questions, probably things that we haven’t thought about and and that wouldn’t even occur to us to consider and really get, get, get down into what are your desired outcomes? Who are you trying to all that all those strategic kind of things. Right.
Lee Meyer: [00:23:24] Oh, absolutely. As we as. As our conversation unfolds, I get very inquisitive and we. So a funny thing. In my corporate job, before I was a small business owner, I was in data analytics. So I have a very analytical brain. I want to know everything. I want to know all the details. How does it connect what it somehow through these conversations, we just get to a really great place. Yes, I start leading the questions and we just get to this, this really amazing place where we’ve decided, okay, here’s the story. The the big thing is hearing the story of how did you guys start, what has it been like? Tell me about these years. Tell me about the highs, the lows. Like I really want to know. And that helps us shape so much as well.
Stone Payton: [00:24:15] And then there’s so there’s that whole pre-production and then there’s it seems to me like there’s there must be so many moving parts in the logistics of, of capturing those, those stories. I mean, to me, what we do here is very simple. You know, we just sit down, we have a conversation. I’ll send this off to Angie. And, you know, in a couple of days we’ll be able to share this with, with, with the community. But there’s a lot of moving parts figuring out where and when and how, and there’s a lot to the production phases and getting and getting the, the right quality of video and audio. Right. It’s.
Lee Meyer: [00:24:52] Oh, yeah, I mean, it’s definitely a very in-depth process. That’s why sometimes, folks, you know, video is an investment. You will anybody that has done the, you know, video marketing work with anybody knows that sometimes it is an investment that we come up with. But because there is so much into it. So you talk about the pre-production, that’s usually several hours of phone calls or conversations or like you said, meeting. And we are always down to meet at Reformation for a beer. We do a lot of great brainstorming and networking at Reformation. It’s the spot for sure, but I will send.
Stone Payton: [00:25:33] Spencer a bill. I think this qualifies as a product placement, right?
Speaker4: [00:25:37] We’re actually filming for.
Lee Meyer: [00:25:38] Reformation this Saturday. We’re excited.
Speaker4: [00:25:40] We’ll be there for cadence.
Lee Meyer: [00:25:41] For the cadence fair. Yes. So if anybody hears this before, then come say hi to us. But yeah, you’ve talked, you talk about your pre-production, you talk about keeping up with your equipment, you know, video equipment, audio equipment, lighting, all of those things. Yeah, it’s definitely an investment that we make as a company. We know that it doesn’t matter how good your video is, if your audio sounds like crap, nobody wants to watch it. Nobody. Interesting. Yeah. People do not like.
Speaker4: [00:26:09] You can have beautiful.
Stone Payton: [00:26:10] Video, but if the audio is not crisp or whatever it needs to be.
Lee Meyer: [00:26:13] People turn it.
Speaker4: [00:26:14] Off. Wow.
Lee Meyer: [00:26:15] Yeah. And in reverse you can actually have a lesser quality video, but if your audio is great and your messaging and content is great, you can also achieve that. But I’m getting in the weeds here.
Speaker4: [00:26:28] But well, no, it’s.
Stone Payton: [00:26:29] Encouraging for me because maybe we’ll capture a little video here. But I think if I’m going to do anything real video, you know, I got to get two pros in here.
Lee Meyer: [00:26:37] And I’m glad you brought that up because we talk about the investment and, you know, the affordability of of doing this and what is all entailed in that. We also understand that sometimes we got to do what we can and start where we can. So we really love to help people like you just talked about. Oh, you know, I’ve got great audio. Yeah. You could absolutely set up a tripod and set up a recording with your iPhone with the back camera, because it’s higher quality and just generate subtitles and just throw reels up. You talked about an interesting clip in studio with somebody and you think that people should hear it, chunk out that segment, have the video, just use your subtitles and boom, you’ve got amazing content. You could be creating a ton of content. And honestly, while we’re on the subject, I’m thinking that would be even something that could get further visibility for the folks.
Speaker4: [00:27:33] That you’re.
Lee Meyer: [00:27:33] Partnering with or that are coming on the show. So it’s things like this where even if we’re not going to do work together, I don’t care because I’m I’m here with you as a human, and I want to help you in any way I can. And I think that that’s how you have to be if you want to have true success. You you want to want to give. You have to want to give. And.
Speaker4: [00:27:59] Well, it’s just.
Stone Payton: [00:27:59] It’s how you’re wired. It’s how Matt is wired. It’s how a lot of people in this community are wired. And candidly, it all of that that you just said makes me want to work with you that much more, right? I don’t know, it’s it’s funny. So where where do you guys think you want to take this thing? Are you trying to grow and scale and have highlight reels all over the country and other people doing the work, or I don’t know, what’s what’s the world domination plan or is it just. Hang out here and have this really cool, I don’t know, almost a lifestyle business.
Speaker4: [00:28:32] Or do you know.
Lee Meyer: [00:28:33] I think I have learned one thing and that’s that your goals and dreams evolve a lot right now. I know that for both of us, something that we’re really passionate about is we want to create a documentary that could be on Netflix. We definitely would like to have our work on a large platform, and we’re very passionate about documentary work. We’re passionate about stories and helping tell those stories. So we we’re currently not saying what our subject is yet, but we have a subject identified. It’s going to be about a two and a half year process of documenting, just because there are things that will be happening scheduled that we have no control over, that are related to this, this story. But so super excited about that. That’s a big undertaking for us, and it’s pushing us, you know, in so many ways creatively, which I think is really important. When you own a creative business, you have to constantly push yourself mentally. You know, with your talents physically, with your equipment, you you have to have that thirst and want and need for more.
Lee Meyer: [00:29:43] So that’s definitely pushing us way outside of our of our comfort. And we’re excited. And then the big lofty goal is to definitely have a studio in our community where, you know, if it’s just us, if we are also partnered with other creatives, maybe there’s a marketing agency, maybe there’s a dedicated photography studio person. I’m really good with my technicalities, my technical words here, but we would love to have a creative studio. That’s just an amazing, fun environment that makes people feel like they want to create, that we can bring clients into, that we can personally work out of as well. Currently, we work at thrive, which is another co-working space in the community, and it’s been amazing. We go to lots of different co-working spaces and even do day rates or pop ins, because we constantly have to be moving or changing our scenes. And, and I think to be able to have our own space one day and be able to invite people into what more of what we see in our brains is definitely a goal and makes us excited to.
Stone Payton: [00:30:57] I feel like that’s a dream that can come true. And when you do see if there’s a spot for for a studio or radio.
Speaker4: [00:31:03] Studio Business RadioX studio, absolutely.
Stone Payton: [00:31:06] That would be fun to have, you know, people in that in all aspects of that arena and plus, plus you just you, Lee would say, crash. You bump into each other and you come up with a cool project to do together.
Speaker4: [00:31:17] Exactly right.
Lee Meyer: [00:31:18] You get to bring, I believe when you’re surrounded with creatives, you get to bring even more value because, you know, like they say, two heads are better than one. When Matt and I brainstorm with clients that want to collaborate and want to be creative, our product, I feel like, is always better because we’ve had more people sinking their teeth into it, and it just feels amazing to get to be in a collaborative state with people. And I just need an investor. I’ve already got the building envisioned. Oh sweet. I’ve already got the whole thing planned out in my mind, so hopefully.
Stone Payton: [00:31:51] We’re going to make it happen.
Speaker4: [00:31:53] I love setting a.
Lee Meyer: [00:31:53] Five year goal, so knock on wood.
Stone Payton: [00:31:57] Most five year goals are meant to be accomplished in three. That’s my mantra.
Lee Meyer: [00:32:01] Wow, that’s that’s a lot of pressure. Even saying that out loud and saying five years was a lot.
Speaker4: [00:32:06] So all right, I’m.
Stone Payton: [00:32:08] Going to switch gears on you here for just a moment before we wrap. I’m genuinely interested, and I’m sure our listening audience is as well outside the scope of the work that we’ve been talking about. What passions, hobbies, interests do you and Matt like to pursue? Anything in particular that you guys nerd out about? Like my my folks, our listeners here know that Stone likes to hunt, fish, and travel, right? I mean, that’s that’s my thing. And oh, by the way, occasionally I’ll, you know, conduct an interview or two and it’s hunting season right now. So you haven’t heard as many interviews from me for the last few weeks. But yeah, outside the scope of the work, what do you guys like to do?
Lee Meyer: [00:32:46] Oh, I mean, we definitely love there’s so many events that are always going on around Cherokee County, Atlanta. We’re big music people, so anywhere where we can go listen to some live music. Matt actually used to travel and play music professionally. He needs to get in and tell his story because he has a way more fascinating background than my cornfields of Indiana. But yeah, live music. I have two teen girls, so they keep us very busy. Oh my.
Stone Payton: [00:33:17] You’re getting all this accomplished and you have two teenage girls.
Speaker4: [00:33:19] Yes, yes.
Stone Payton: [00:33:20] Oh my gracious.
Lee Meyer: [00:33:21] So you know, they’ve got dance and work and sports and all of the things. So obviously we love watching and. Supporting whatever the kids do. Being outdoors is huge. Getting up to the mountains. We’ve got a cabin trip in a couple of weeks. Again, just looking forward to cooking. We’re big into cooking together too. Yeah, yeah, love making all kinds of things. We send each other way too many reels of food on on social media so we can go cook together. And I don’t know, just, you know, just going out, enjoying life. We like to try new things, love to travel. I mean, who doesn’t like to travel, right? Yeah.
Speaker4: [00:34:00] Wow.
Stone Payton: [00:34:01] What an incredibly well rounded pair you are.
Speaker4: [00:34:05] I wouldn’t say that.
Speaker1: [00:34:07] I could tell you some other.
Lee Meyer: [00:34:08] Stories, but.
Speaker4: [00:34:08] But no.
Stone Payton: [00:34:09] And my brain’s firing off. I think you should do a cooking show. Maybe. Okay. And maybe we could do a special on highlight reel. Cooks cook like cooking venison, you know, because I.
Speaker4: [00:34:18] Oh, there you go. If you’d be real.
Lee Meyer: [00:34:21] Good.
Speaker4: [00:34:21] Cooking. That’s right.
Stone Payton: [00:34:22] I like it.
Speaker4: [00:34:23] I like it.
Lee Meyer: [00:34:24] I know that was very corny. I don’t expect anybody to think that was funny. I just need to give that warning.
Stone Payton: [00:34:31] All right. What’s the best way for our listeners to connect with you guys? Reach out. Have a conversation with you, Matt. Anybody on your team tap into the work. You’re already doing whatever coordinates you think are appropriate. Website, social. Let’s I want to make sure people can can touch base with you and maybe have that beer at Spencer’s.
Speaker4: [00:34:50] That’d be awesome.
Lee Meyer: [00:34:51] Yes, we say this all the time and we mean it. If you see us and find us like we would love to have a beer and chat and or whatever. I love taking walks down the trails, getting smoothies at Eden. I mean, lots of possibilities. But we finally got our website up this year, which was a huge accomplishment for us as a newer, you know, in the last few years small business, we wanted it to be done right. So we are very happy and proud. People can find us at the highlight reel Atom.com and reel is reel. And we also have Facebook, Instagram, LinkedIn and that’s all the highlight reel. And if anybody hears this and wants to connect, you can find me personally on all of these platforms as well under Lee Meyer. And I would love to say hello. Love to have a conversation even if you’re not in a place where you want to do professional video, but you want to talk with somebody who could brainstorm or be creative or help, you know, flow some some things for your own business. I truly love doing those things, and I believe in being able to have these things and give back and pour back out, because I’ve had it done so many, countless times to me. So any time I can be of any value in any way, I would love to do that well.
Stone Payton: [00:36:10] And I know how sincere you are when you say that. And I’ll give you guys a pro tip just anywhere around town. I learned it this morning when I went to a rotary breakfast. If you just tell people that you know Lee Meyer, your stock goes up amazingly. So just just now, you know her. So just just drop her name.
Speaker4: [00:36:26] Wherever you wherever you go. That.
Stone Payton: [00:36:29] Well, Lee, it has been an absolute delight having you on the show. Don’t be a stranger. You know, I’m quite sincere when I say come back. Keep us posted on what you’re doing around the community with your work. And yes, let’s get Matt, maybe Matt and the girls in here. We’ll just make it a family affair.
Speaker4: [00:36:45] Oh, yeah. We’ll get there for them having a microphone.
Lee Meyer: [00:36:49] They are teenagers and I don’t know what will come out so about about their mom.
Stone Payton: [00:36:53] Oh my goodness. Well, keep up the good work. You’re doing such important work and we sure appreciate you.
Lee Meyer: [00:36:59] Well thank you Stone, you are such a big support and rally to everybody around the community. And Business RadioX I know has done so much to help people get their voice out and be able to tell their story. So thank you for letting me come in today.
Stone Payton: [00:37:13] It is my pleasure. All right, until next time. This is Stone Payton for our guest today, Lee Meyer, with the highlight Reel and everyone here at the Business Radio X family saying, we’ll see you again on Cherokee Business Radio.
