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BRX Pro Tip: 2 Ways to Stay Top of Mind

March 2, 2023 by angishields

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BRX Pro Tips
BRX Pro Tip: 2 Ways to Stay Top of Mind
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BRX Pro Tip: 2 Ways to Stay Top of Mind

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic: staying top of mind.

Lee Kantor: [00:00:09] Yeah, it’s important to stay top of mind, especially if you’re in an industry that’s super competitive and a lot of folks look like they do similar things. So, in order to stand out and to be the go-to, the one that people in your niche remember, you have to take the time and put in the effort to be there where they are, when they want to learn more.

Lee Kantor: [00:00:33] So, a couple of easy ways to do this, number one, start some sort of a newsletter, blog, podcast, something that happens on a regular rhythm, regular, predictable rhythm that comes out, and they can see your brand, they can see you’re smart, they can see some of the work that you’re doing, how you’re helping other people. Just reminding them all the time, “Hey, I’m still here. I’m still doing good work. People still like me.” That way, when they do have a need, they think of you.

Lee Kantor: [00:01:01] It’s important to just be in front of people because they’re not always ready to buy. And just because you’ve given them a message, and they’re not ready to buy, you don’t want them to forget about you. So, in three months, when they are ready to buy, that they think of you. So, you’ve got to do the work every single day to be ready when they’re ready.

Lee Kantor: [00:01:18] The second thing is to show up at events that your clients think are important. So, if your clients are going to certain conferences, tradeshows, events, it’s important that you’re there in some form or fashion to be there when they’re there because this event is important to them. And to see you there, it just cements that you’re a part of the ecosystem, that you’re a go-to person, you’re an indispensable part of the industry that you’re serving.

David Harris with ACCELERATE

March 1, 2023 by angishields

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High Velocity Radio
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David-Harris-ACCELERATEDavid Harris, CEO of ACCELERATE Your Business.Today, provides flexible, on-demand strategic advisory and deliver the tactical, practical skills needed to solve problems for small and medium businesses.

At Accelerate Your Business Today, we know there is no longer a single problem and solution: unravelling complexity across many roles and functions and finding the right solutions is vital. My ability to scale up, experience and knowledge allow us to address problems that few can.

The collective at ACCELERATE – is passionate about taking on immense challenges that matter to our clients. We build our client’s capabilities and leadership skills at every level and at every opportunity to help build internal support, find the real issues, reach practical recommendations and assist in leading the ongoing solutions work.

We understand how to resolve the most significant business issues, explain the most viable options, provide various solutions, and position your business to win more now.

Connect with David on LinkedIn and follow ACCELERATE on Twitter.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio Show, where we celebrate top performers producing better results in less time. Stone Payton here with you. Please join me in welcoming to the broadcast with Accelerate. Mr. David Harris. How are you, man?

David Harris: [00:00:33] Great, Stan. It’s great to be here and what a great show you have.

Stone Payton: [00:00:37] Well, it is an absolute delight to have you on the show. I’ve really been looking forward to this. Some of our listeners may be able to tell already you’re a little south of us, even though we’re in South America. In Georgia.

David Harris: [00:00:52] Yeah, well, we’re just in downtown Australia.

Stone Payton: [00:00:55] I like that. That’s perfect. So I got a ton of questions, man, and I know we probably won’t get to them all, but I think a great place to start would be if you could share with me and our listeners mission purpose. What are you and your team really out there trying to do for folks, man?

David Harris: [00:01:15] I suppose it sort of captures this we really about trying to help businesses grow. Now, look, there’s a million of those types, all our types of businesses across the world. The difference is we’re trying to help them with a fact based or evidence based approach. So if you go online, if you go on to Twitter, you’ll find this millions of people saying, Oh, I just got my first million dollar customer and I only paid $10. Well, I don’t think any of that’s really factual. So what we’re really looking what we’re really looking for is what’s the evidence and how do we actually help small startups, Medium businesses grow bigger, faster. And in my background is that I’ve helped businesses between start ups to $850 Million in revenue. So I’ve got this enormous width of experience, knowledge, education, even that says, well, okay, let’s approach this in the right way, not in sort of some crazy way. So for us, it’s about facts, it’s about evidence, and we want to talk about that whenever we’re talking to potential clients or wherever we’re being interviewed by wonderful people like you stated.

Stone Payton: [00:02:30] Well, yeah, Take me back to the beginning, if you would. Tell me a little bit about your back story. How in the world did you end up in this line of work?

David Harris: [00:02:39] Well, strangely enough, if I go back far enough and it does seem like it’s back in the stone ages. But, you know, I left school at 18 and I got a job in a retailer. And in those days, everything was physical. There was no online business. So I’m showing my age. And in my first month of being in this business, unbeknownst to me until after the end of the month, I was the number one salesperson. And that was a bit of a shock to me. I thought, Oh, anyway, I was a bit keen to be their number two number one salesperson in month two, and I did that for every month for about eight months until they promoted me. So it got me out of the place by making me an assistant manager somewhere in the back of nowhere. So that was sort of my story. And what has always been a great interest to me is why? Why does one salesperson always have achieve, overachieve compared to a group of others? Why does one business overachieve faster or grow faster than others? Why does one online store boom that compared to all the others and so across the world that why has driven me to all sorts of places and so sort of lifelong learning. And it’s taken me to be a director of businesses in the last ten or 15 years that have been between 200 and 850 million in revenue. So I’ve had all this experience of hiring and firing CEOs with the rest of the board, making sure governance and all the other things that we do with strategy at a board level is starting. And in my earlier years, I owned a number of retail sort of franchise type, also franchisee of multiple retail businesses. So, you know, I’ve sort of done it on all sides and I’m using that, if you like, along with sort of a marketing background to say, okay, how do we really help all of these start up small and medium businesses, try and miss all the wrong turns and get them into the right terms. And that’s really the driver, I think.

Stone Payton: [00:04:56] Stein Well, I can tell that you love the work. What are you finding the most rewarding at this point? What are you enjoying the most about the work?

David Harris: [00:05:06] Well, I think if I turn that the other way and say, what’s the most challenging thing for for businesses, and that is online because whether you’re a retailer in downtown, you know, the west of the U.S. or in the U.K. or in Australia or in Canada, the western world is seeing a huge change from, you know, regional towns are growing and most of them are sort of shrinking. And so if you’ve got a physical business, whether you’re an accountant or a professional or a furniture retailer or something or other, if your town’s not growing, then you know you’re going to be caught. You’re going to eventually have to either exit or you have to find a way to sell more. And the only way to sell more is to sell online. And that world has dramatically changed since COVID. Why has it changed since COVID one is significantly more people buying online, including b2b, which was always thought to be quite protected. But I’ll get to some stats on that in a minute. So that’s meant that retailers and businesses have had to change the way they sort of act how they think and how they communicate to win more buyers online. Does that make sense? Start.

Stone Payton: [00:06:25] So let’s talk a little bit about about the work. If a company like Business Radio X, for example, we’re a media operation, we’ve had a good run. We’re pretty successful. We definitely have our our own set of challenges. And I’m sure sometimes we could just sort of get out of our own own way early in an engagement cycle, if you will, like, how does the work start to unfold? Walk us through the process, if you would.

David Harris: [00:06:54] Yeah. So if we think about this, even starting from the very starting point of Google, so what Google wants every business now to do is to show its expertise, its authority and its trust ability. They call that eight eight. But every business today, if they’re wanting to sell more online, they’ve got to display more credibility, trust and authority. And that is very hard for many businesses. So the first thing we want to establish is, okay, you want to sell more online? Yes. How do we sell more online? Let’s first start with getting your scores. We’ve got a system where we can score a business quite quickly about that trust, credibility and authority. And we very quickly come to a view about, okay, how do we scale that? And we talk to businesses about we can probably get you a 100 X or 100 times improvement in 30 days. Wow. And we can demonstrate how we can do that and why we can do it. Sometimes we don’t guarantee we can do it. It depends on how good they are already on their trust score. But it is potential that is possible that you can actually move the dial significantly if you do some of the many things that we talk to them about.

David Harris: [00:08:15] So step one is trust, authority and expertise. The second part is what your buyers want to know and what they expect you to tell them online is Why should I only buy from your business rather than your competitors? So it sounds simple. But in taking your case. Stone there’s probably, I don’t know, 3000, 3 million podcasting businesses. So why, why should your ideal buyer buy from you or use your services? Now, that takes a fair bit of work for the owners of a business or a business leaders to wrap their head around because they’re very normally say, Oh, well, we get 3% market share and you know, we take home X dollars and I get paid such and such and it’s sort of crazy. Well, it’s crazy at the moment. Maybe. Or maybe you’re really up against the wall and it’s not crazy. But one way or another you have to address this. And if you can’t explain to your ideal buyers why they should buy from you, who else is going to do that?

Stone Payton: [00:09:32] No, it’s an excellent point. And I can tell you, in our world, almost two decades ago, when Lee Kantor and I started this business, he and I owned the own the network. It was a very different world. Very few people were doing digital radio or podcasting. And so it was it was very easy to articulate the distinction between the work we were doing and your more traditional terrestrial kind of radio. And now the podcasting is so prolific we can pretty much we can’t explain it given enough time and given it enough trust. But, but I mean, it’s a lot of energy and it commands a lot of resources for us to have those conversations and help a prospective client understand that. And yeah, so we’ve actually lived through exactly what you’re describing and probably still need to do a better job of it.

David Harris: [00:10:25] Well, every business is faced with these problems, and so you’re not alone. The real story now is that 70% of potential new buyers with a transaction size up to $500,000. And this is according to McKinsey, the world’s largest global consulting companies, see little or no need to meet a human ever. Hmm. So if you’re selling a $200,000 computer technology package, I don’t want to see you purchase in person. In fact, what they really want to do is they want to see all the information on your website. That’s explains why they should buy from your business or only buy from your business, too. It looks like you really know the answer to everything, so you’re very trusted, have a lot of authority as a business, but most importantly, you’ve got everything on that website or landing page that delivers the trust, the credibility, and makes it really easy for them to say, Yeah, I think we need to buy from these guys. Now 75% of the world’s businesses do not do this. Yet 70% of their potential buyers are wanting this or in fact that’s they’re buying from those businesses that deliver that.

Stone Payton: [00:11:42] Well, and it certainly sounds like you coming in and and viewing. I’m going to keep using us as a as the as the example example. I got to tell the listeners out there, if you want some really good top notch consulting for free, at least in the beginning, get yourself a radio show. You get to talk to just a really smart people. But no, it’s the best way for me to kind of internalize it, I think. But but as you’re talking, I’m thinking about, you know, Lee and I, our studio partners, the whole team, I think maybe we’re so close to it, Right? So we think the website looks fine to us, right? Our our our presence out there in the world looks fine to us. But someone like like you and your team coming in with fresh eyes and perspective and apparently with these tools that help us really tell us where we are and where our opportunities for growth are. That sounds to me like it would be invaluable.

David Harris: [00:12:35] Well, it does make it, we hope and we believe we can make a difference. And we’ve approached it in the way in which the biggest problems exist. You know, if you go to a normal digital advertising agency, what they’re going to say to you is, oh, look, you need some paid advertising, so we’re going to do some Google AdWords, let’s put some paid ads on Facebook, Let’s do this and this and this. And they will work to some extent. But they won’t work unless you’ve really gone and looked after the fundamentals, which is argue as a business and expert and authority and trust and compared to your competitors. And if you’re not already that for Google, it’s very unlikely you’re going to be for real people. So all this paid money, paid advertising is going to have a pretty poor conversion. Or put another way, your return on investment is going to be pretty lousy. So you’ve got to fix the framework for the house. You know, you’ve got to become trusted, more authority, a more expert, or to be seen that way and hopefully are. Do you see where I’m going?

Stone Payton: [00:13:44] Well, I do see where you’re going. And I can see some especially early stage companies needing to to work on on creating thought leadership and the language and all that and then getting it out there. But I can also see very well established organizations who they really do have expertise, they do have authority when when they get the work, they are well trusted. But but they’re not doing a great job of of getting that out there in a way that people can understand that without these big long conversations. Right. It seems like that’s that’s seems like that’s where you’re really filling the void.

David Harris: [00:14:25] Yes. And I think it’s the difference here is that we’ve got to look at this as being human people to people. And the really simplest level, you cannot be friends with someone you don’t trust. It’s just normal human nature. But on a commercial level and especially online, you won’t buy from a business that you don’t trust first. That’s the gap. How do you make a business? A lawyer? An accountant or a retailer who is unknown in other markets where they’re trying to sell to the next city or cities or the next state? How do you build them from being just another retailer selling another range of furniture or just another lawyer into something where someone say, Oh, look, you’ve got to go and deal with them? These guys are the smart guys. So that’s the the quandary and that’s the space that’s the most critical part that helps set businesses and differentiate them. From their competitors.

Stone Payton: [00:15:35] Well, I’ll tell you what’s coming into focus for me as a result of this conversation. I mean, intellectually and even viscerally, I you know, I recognize that you have to win a person’s trust if you’re going to really be able to serve them and to get their business. But it’s even it’s even more fundamental than that. You’re not even going to get a shot at winning their trust further. In today’s world, you’re not even going to get a chance if you if you try. That’s because that’s where I bet you, man. What, what, what a noble pursuit. So do you find yourself? I think I know the answer to this is yes, but I still would love to hear you kind of expound upon it. The whole sales and marketing thing for for you and your team. I guess you kind of have to, as we would say here in South Georgia, in Georgia, you kind of have to eat your own cooking, don’t you? And do what? You’re out there practicing, preach it.

David Harris: [00:16:29] And we’re also learning every day, you know, so we’re learning with clients, but also we’re learning in our own instance. And there’s amazing you sometimes think that you are climbing Mount Everest. You know, you sort of think, oh, well, I’m really towards the peak now. We must know everything. I need to turn around the corner and think, Oh, that’s so much more. We didn’t realize. We just found another, you know, 500 layers to make businesses more trusted, credible and so they can grow faster. So, you know, we’re in a continuous state of learning and applying that thinking and that learning for clients. We’re saving them years or decades because we’re able to say, well, look, in a really simple sense, that means simple in terms of clients. It’s simple. It’s just let’s simplify something so complex and really simple sense. These are the basics in which you need to operate in a human way, and we have to apply that in a digital way.

Stone Payton: [00:17:30] Hmm. And you’re not only identifying the gaps, but when you identify the gap, you’ve got a solution set. You have tools that help close the gap for for your client.

David Harris: [00:17:40] Absolutely. And part of that is really getting clients online and into podcasting is a great example, because when you think about it, what’s missing for most online websites is the credibility of having a person online or the decision maker or the owner or whatever, but getting them into a situation where they’re being heard and where they’re hopefully sounding sensible, logical and trustworthy. And so by exposing people to that. Podcasting is a critical step in my view. And it’s really about delivering what I call the power of more trust, the more you’re seen. Some people aren’t ideal for that, but in most cases you can help people be seen more, be heard more, which helps them sell more.

Stone Payton: [00:18:37] Yeah. And of course, you know, you’re singing my song. But but particularly, I think if you can have a real, authentic conversation, have those people have, you know, genuine conversations around their work and the why behind the work and what they’ve learned and it. Yeah, I do. I think it’s a great way and it’s how just in full transparency to our audience it’s how David and I initially got connected because he you know in that regard, we’re on a on a similar quest to to help people get out there and build those relationships and grow that business. And yeah, I do think this platform is one of those marvelous ways to establish that. And I wrote that down in my notes. They eat right to demonstrate in a non salesy kind of elegant way the expertise and and to visibly demonstrate authority and cultivate that, that trust. So yeah, I’m in 100% agreement. Amen. So I want to shift gears on you for a moment and talk about, you know, you are out there, you’re practicing your craft. And fortunately, what you’re doing for people also helps you grow your your own business. Have you had the benefit of one or more mentors along the way that kind of helped you navigate this terrain of running your own business?

David Harris: [00:19:57] Well, of course, yes. There’s hundreds in a way. I, I haven’t really paid a mentor ever, but I’ve found people along life’s journey where you say what they’re saying is really interesting and say, you know, you spend some time with them one way or another. You might read about them. You might. I think we all pick up valuable snippets from each other. You know, I’ll capture something about you. Stone Today, they’ll think, Oh, that’s that’s really interesting. In fact, I already have. And we can chat more about that if you want. But, you know, in our initial conversations pre this podcast, you know, I’ve immediately identified that this is you deliver a high level of trust, credibility and authority. You might not realize it, but you do. And I can see how that can work for Stax and other businesses. So you’re already on that journey, whether or not you actually realize how powerful it is, what you’ve got and how you can magnify that in your sort of sales process. That’s another story, but you have it. And why that’s important, I think we should really connect the dots for listeners is that if this trust credibility authority wall has been able to be thought over, think of it as a big wall.

David Harris: [00:21:20] You’ve got to be more trusted, credible and have authority. Then the global average is something like this. Your revenue growth will be 5 to 8 times faster. Your margin will be 16% higher. Your marketing and sales performance will be 22 times more recognizable. Your operating profit margin will be 19% higher on average. Your total shareholder returns will be two times more. Now, that’s not me. That’s the smart people in the world who’ve said we measure these things about how businesses are more trusted. All I’ve done is we’ve done is simply just collated those results. But they’re big results. And I would have thought everybody wants to grow five or eight times faster, have more margin, be more recognizable without having to pay more advertising and so on. So the dots are you can save money and make more money and sell more by at least starting with trust, credibility and authority before you start getting to the next step. And we can talk about what the next step is. Well, if you want to stone but you know, there’s a real formula. It’s real mathematics that says this is the space you start with.

Stone Payton: [00:22:37] Well, those are some very impressive stats, those numbers. And I really like that. Okay. Here is the situation. Here’s current reality, Here’s the opportunity. And here is a roadmap with specific tools, resources that we can bring to bear to to close the gap. So I would to me, I would qualify that as genuine methodology. Like you can you can actually do something about it. Are you finding that you’re gravitating to a certain type of business, a certain type of individual, a sector or or even like a geographic area? Because I don’t know, man, this sounds to me like you could be doing this work all over the world.

David Harris: [00:23:28] Well, it is. Or at least the Western world, the Asian world or the Chinese world is a fairly different market. So they expect and see things that are different. It’s just be culturally. So yes, across the Western world, Canada, US, UK, you see, they are all the same problem. We all have the same issues and. You know, when you start sort of thinking about this, we can deliver a course, all of this information online. We don’t need to meet someone in downtown Georgia or downtown Washington, D.C., or wherever we pick up from time zones. You know, we can do this sort of work just like everybody else can from anywhere else around the world. So it’s deliverables in terms of businesses. What we find is that you’ve got either generally two types. One, they’ve got their back to the wall and they’re really looking for solutions to get them out of that tight corner. They need to break free because they’re just getting smashed. And the second type is leaders or business owners who say, look, you know, we’ve got a problem. We’ve got to be able to grow and we can’t do it in a physical sense anymore. We’ve got to get on line. Yes, we can be on Shopify, but what are we going to say? What are we going to promote? How are we going to say it and how do we sort of build this trust, credibility and authority? And what do we do on social media or what do we do here? You know, it’s almost impossible to answer unless you come with a sort of framework that’s already proven that helps them get there.

Stone Payton: [00:25:02] Well, in these kinds of things, I mean, you rattled off a whole bunch of different things. But even if you and I want to make sure this is accurate, but I’m operating under the impression that even if one were to make even incremental improvements in just a few of these areas, it seems like it could have a huge impact. I like to hunt and fish, so I liken it to to siting in a rifle. Right. If you raise the barrel just a little bit, you know, a hundred yards away, it’s you know, you might strike your target, you know, a couple of inches differently. Is it the same way with this? Just an incremental improvement here and there can have a huge impact. Yeah.

David Harris: [00:25:41] It can. And that really depends on what the current businesses, if you like, trust score is. So we need to run the bad algorithms across their business online. So we simply just run a report. We get it 24 hours later and we’ve got a really good sense then about where their gaps are. And sometimes, in fact, the great majority of times for small start ups, medium businesses, we can have this huge impact for not significant money quite quickly. And so, you know, that’s what we call stage one is getting that trust authority done. There’s a this might also help sort of frame the overall part of the market where the gaps are. Is that a sort of independent ten year global research across 47 countries, 400,000 businesses found out how the best sell law, so 400,000 businesses, ten years, 47 countries. And so, number one, the gap was trust. Trust, credibility and authority was spoken about that. Number two, gap is your why. So technically, that’s a value proposition. Who wants to talk about value proposition? So your why why should your ideal buyers buy from you? Rather than your competitors. Number three of the five is do you have a strategic narrative and pitch? So what does that mean? It means tell me about your business in a story. Don’t tell me a dot points. Don’t tell me about it in three sort of paragraphs. Tell it to me like it would be a story.

David Harris: [00:27:24] And so we talk about that as being put that framework or put that narrative together in the same way that the best selling movies and books of all time have been successful and that that storyline structure has a great deal of impact. And so if you build a narrative about why your business is different and you tell it in that structured way, then you have a fairly high chance of being 22 times more recognizable than your competitors. Number four, social selling. What’s social selling? Well, as everyone knows, people don’t really want to be pitched on social. About buying a business. So there’s a price or buying a service from a business. But there is a process in which you can legitimately and reasonably approach ideal targets. But it’s different to doing it online, a different way of doing it and door to door or in a store. And so social selling methodology allows you to really get good at that. And so we talk about that’s the number four gap and ultimately the number five of the five is strategic marketing. This doesn’t mean spending millions on all sorts of paid advertising. It just means being really sharp and smart. So there the five steps that were came out of the 400,000 businesses across 47 countries over ten years. And those five steps are the really big gaps when you start talking to almost every business.

Stone Payton: [00:29:04] Well, I got to tell you, it makes all the sense in the world, especially when when you describe it. And so if one were to dive into this work with you and with your guidance and specialized expertise to help them navigate that, what I envision is kind of a quick upshot. Based on the on the on the statistics, the numbers you shared with us, and then over time, you probably still need to kind of keep pumping the handle. Right. Like there’s. That’s right. Right. So there’s some over time just to stay on top of it because things change. Speak to that a little bit.

David Harris: [00:29:40] Uh, yes. So I mean, I think that this is really building a new house or you’ve bought an old house and you’re trying to renovate it. You’ve got to make sure the structure’s right. So the floorboards have got to be right. The frame’s got to be right. You’ve got to replace a few bits here and there to make it structurally sound. What an online business. It has to be structurally sound, and you have to fill in how you can show that you’re more expertise, you’ve got more authority, and you’re more trusted than your competitors. So your house has got to be structurally right. The next part is, okay, let’s then start talking about, okay, we can build the trust quite quickly, which gets you some traffic and some online sort of hits. But the second step is really if we don’t sort of do that quite quickly, define why your ideal buyers should only buy from you. Then you can have the traffic coming that’s trusting, but you can’t convert it because you can’t explain why they should do it. Why should I should buy from you? So, you know, one and two are almost wrapped together. And then when you get to the third part, which is, well, tell it to me in a story, not a fake story, but a narrative in a way in which I can understand as a potential buyer. And so that’s wrapped together. So one, two and three aren’t far off. So we can start on the journey, but a bit like building. You can fix the frame, but you very soon need the plaster put on the walls. Then you need a bit of paint to sort of, you know, make it look nice and you know, you’ve got to put the carpet down. So there is a few bucks over a few months. Yes. You could stop and say, okay, we’ve run out of plaster money now. Well, can we restart it again in a couple of months? Yeah, that’s okay, too. But, you know, there’s a gap in revenue potential. Does that make sense?

Stone Payton: [00:31:30] It makes all the sense in the world. And then once you have that structure in place and you continue to to to grow in your business and you continue to have additional stories, you can you can now feed this machine. Or at least that’s the imagery I’m creating in my own head.

David Harris: [00:31:48] All right. You know, you just keep the garden up to date. You paint it every so often, You know, why put new curtains in it or something? You know, you never really stop. But your initial purchase, you know, your real big cost of getting it the old house into a new house, once you’ve got that done and the rest is really just maintenance.

Stone Payton: [00:32:10] Yeah. All right. Before we wrap in a few minutes, I’m going to ask you if you would, to share a couple of actionable kind of pro tips that our listeners can go ahead and start thinking about and that kind of thing. But before we do that, I’d go a little different direction here a little bit and ask you, well, the way we say it here is what do you have a tendency to to nerd out about? And I mean, like outside the scope of your work, like I told you a little earlier, I like to hunt and fish. My wife likes to paint. She’s down at the Reeves Art Center right now, helping them hang a new installation. So outside the scope of your work, are you into some other kind of hobby or something that you really just enjoy doing outside?

David Harris: [00:32:51] Yes. Well, you know, fitness and keeping the house tidy and mowing the lawns and doing those sort of things. But I have a rather different hobby that might surprise people. And it’s really about the artists, and I’m going to explain it in a minute because I just need to differentiate from people who are inside the game. But I’m a bit of a voyeur for politics, huh? And so whether it’s US politics or Australian politics, you know, I’ve only become really interested in the US politics as a result of a particularly unusual person being involved in the US. But but so and the reason the politics interests me is really the same story is how do why do people vote for one person over another or one party? So it’s sort of the extension of what I’ve already been talking about. And there are a great deal of similarities between them, the different. But and so I use the sort of art of politics, if you like, and sort of reflect on politics to business and then business back to politics. But I’m not and haven’t ever stood for government or parliament or anything like that. So that’s, you know, I just want to differentiate that. But the understanding and the crossover and the differences about how to be more successful in the political space, I’m not that much different from being more successful in the business space.

Stone Payton: [00:34:24] I am so glad that I asked because I don’t we’ve never had that answer before. I could tell you that right out of the box. But but it makes sense. And it’s just there is so much of the conversation we’ve had that you could apply to that world and probably learn a ton and maybe if one so chose, actually help a campaign, right?

David Harris: [00:34:45] Yes, well, I’ve actually done that. They different campaigns have paid us to assist in that. And the market research is really not much different. But from consumer or business research, it’s not much different from political research. The difference is that, of course, the statements made by. Aspiring candidates more and more not link to trust and credibility.

Stone Payton: [00:35:15] That’s the truth. Well, that is interesting. All right. Yeah, let’s do before we wrap, I’d love to share with our clients just a couple of actionable tips, something they should be thinking about, reading, doing, not doing. And look, gain. The number one tip is if this is piqued your interest and I’m sure it has. Reach out and have a conversation with David or someone on his team. It sounds like he’s got some tools to even just help you begin to get your arms around this. But yeah, David, let’s leave him with just a couple of pro tips. Let’s call them before we go.

David Harris: [00:35:48] Well, so let’s do the free stuff. So on the website, which is accelerate your business dot today. So WW dot accelerate your business dot Today I write a daily blog and there’s about 200 or 300 articles in there that’s free that talk about how to do this, how to win trust. A lot of what I we professionally might sell is really on there for free. So you know go and have a look it’s on the website across the top of the header just click away and read through. And we have people who read 100 articles in the day. They just, they get stuck into it. Yeah. So that’s the first step. The second step is I might give you some stats that come from McKinsey. Again, the world’s biggest consulting companies. It’s public information, so I’m not sharing theirs. It’s not available for everyone else. But the more online channels of business deploys, the bigger the market share gains, so the more platforms that a business is on. So that’s really Facebook, LinkedIn, etc., etc.. The bigger the market share gains. There’s no doubt of that. It’s just.

David Harris: [00:37:03] That’s true. The second one that might be of interest to buyers is that business to business buyers? So, you know, professional services buying something else or people buying their services, accountants, solicitors, anything from selling business to business. Over 70% of their buyers prefer a multichannel approach. So that’s what my first statement was talking about. More channels. Regardless of the industry, the country, the size of the business or the customer relationship stage. So whether you’re just starting to look or whether you’re just about to say yes to a business regardless of that stage. More channels equals more market share, more revenue. Not my numbers. Mckinsey, The world’s biggest. Yeah. And the third one of those stones, which will sort of answer this is all the potential buyers prefer to buy in three ways. First, the vast majority want to sell serve. So that’s social and websites too. They only want to deal be human via Zoom or its equivalent. So human interactions are remote and if they are really have to and they don’t have a choice that is person to person in that order.

Stone Payton: [00:38:37] The world has changed, hasn’t it?

David Harris: [00:38:40] And then the point is, I think the story has changed. This is not a projection about the future. This is the facts now.

Stone Payton: [00:38:50] Absolutely. Well, this has been just so informative, so inspiring. I can’t thank you enough. What is the best way for our listeners to connect? So let’s make sure we leave them with the website and any of those links again, because I want to make sure people can tap into your work and have a conversation with you, man.

David Harris: [00:39:09] Sure. So we’re easily found, as you would expect. We’re on Twitter, we’re on LinkedIn and of course on the website. So accelerate your business dot today. There is no air use or coms, dot coms, etc. afterwards. It is simply accelerate your business dot today. That’s the website. Secondly, on the website, you’ll be able to chat to us. Leave a message. You can send an email directly to me, which is David Harris at Accelerate Your Business Today. There’s a supporting email address and so on. But I think that’s that’ll give you a really easy access to us and we’re very happy to sort of provide as much information as we can to you for free when we have to if we want to go to the next step and we have to sort of dig in and start doing some work. Well, yeah, you know, obviously we’ve got to get paid, but we can provide a lot of information that that allows some businesses to self help. Do it yourself, even.

Stone Payton: [00:40:13] Well, David, it has been an absolute delight having you on the show today. It really has been informing, inspiring your energy and your passion for genuinely trying to to serve and using data to help people generate real results. And what I call an actual green dollar ROI is impressive and you’re doing important work. Keep up the good work and let’s stay connected. But just know that we appreciate you, man, and I sure thank you for joining us.

David Harris: [00:40:46] No problems at all. And I wish all of your listeners and you stay in all the best.

Stone Payton: [00:40:51] Well, thank you. All right. Until next time, this is Stone Payton for our guests today, David Harris with Accelerate and everyone here at the Business Radio X family saying we’ll see you in the fast lane.

 

Mary Win King with Simplicity Home Staging & Design

March 1, 2023 by angishields

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Cherokee Business Radio
Mary Win King with Simplicity Home Staging & Design
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Sponsored by Business RadioX ® Main Street Warriors

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Mary-Win-King

Mary-Win-King-headshotbwMary Win King grew up in a small town in South Carolina and has been living in Georgia for 12 years with her husband and amazing 11 year old daughter. She is so thankful to be in the Southeast with warmer weather!

Mary and her family love living in Ball Ground on their 13 acre farm enjoying their horses, cats and dog.  She has always had a passion for interior design and home staging, so starting Simplicity Home Staging & Design 2.5 years ago, alongside a friend at the time, has been such a blessing. Simplicity-Home-Staging-and-Design-logo

Mary loves helping clients LOVE their home and turning it into a relaxing “breath of fresh air” when they come home each day.

On the home staging side, she loves being able to help potential buyers see themselves in the home by showing off the great aspects of each room and what the home has to offer.

Currently, we look forward to serving new clients with our new bundle services. The best gift is when we are able to call our clients our new friends!

Follow Simplicity Home Staging & Design on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning. And today’s episode is brought to you in part by our local small business initiative, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business and supporting our local community. For more information, go to Main Street Warriors dot org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David Inc. Please go check them out at Diesel David dot com. Please join me in welcoming to the broadcast with Simplicity Home Staging and Design, Miss Mary Win King. How are you?

Mary Win King: [00:01:10] I’m great. I’m so thankful and honored to be here that you would just have me on your show and excited to just let people know what we’re about.

Stone Payton: [00:01:19] Well, we are delighted to have you in the studio this morning. I got a ton of questions. I, I know we probably won’t get to them all, but I think a good place to start might be if you could share with me in our listeners mission purpose. What are what are you and your team really out there trying to do for folks?

Mary Win King: [00:01:39] Yeah. So my heart and mission for this business is to first and foremost use the gifts and talents that God has given us to literally serve our community. And my goal is to make design and home staging fun and simple for our clients that they love working with us and letting their homes be represented in who they are because so many people aren’t able to walk in their homes and feel who they are in their personality, and it’s just an honor to help them with that.

Stone Payton: [00:02:12] So what is the most fun? What’s the most rewarding for you about the work?

Mary Win King: [00:02:17] Oh, goodness. One of the most rewarding things is to be able to call our clients, our friends at the end or in the middle of our projects. Probably one of the best compliments that I’ve gotten from one of our clients was just her saying that we made her year. Her home was dark and she lived in it for six years and didn’t know that it could truly reflect her and be a place of a breath of fresh air for her and to truly have a kitchen where she can bake with her daughter and, you know, really love it and be there and let it reflect.

Stone Payton: [00:02:54] Her, that’s got to feel good. You must sleep really well at night, right?

Mary Win King: [00:02:57] I do. After working really hard, I do.

Stone Payton: [00:03:01] So from working hard and from knowing the good. The good that you’re doing.

Mary Win King: [00:03:04] Really? Yes, absolutely. And reaching our clients on a deeper level and not just design. And this is about like loving on our community that way.

Stone Payton: [00:03:15] So take me back to the beginning. How in the world did you find yourself in this line of work?

Mary Win King: [00:03:21] So I had always wanted to do interior design and home staging. I remember thinking back as a teenager, helping my mom pick out fabrics and wallpaper for our home and saying, Mom, clearly it’s it’s this choice. And she, you know, because she would struggle like many people do and just always wanting to do it. So then, you know, God opened some doors for me to work at a retail decorating store called Scottsdale Farms and Milton and get hands on experience and kind of apprentice under an interior designer. And, you know, we became best friends and got to love, love doing it and and helping people come in every day with pictures of their home and being able to say, okay, what what is your style? Let’s pick out a piece of artwork or a rug that reflects you and base the design around that.

Stone Payton: [00:04:14] I love that approach. I love that framing that you start with the person and who they are and helping them express that through the way that they they design their home. I think that is fantastic. Say more about this, this Apprentice experience, because it sounds like you have had the benefit of some fabulous, what do you call it? Mentor shifts, say more about Scottsdale forms and that whole experience.

Mary Win King: [00:04:39] Sure. So, yeah, it was it was a friend named Damon that literally he would challenge me. He would say, okay, we’re looking to make this this space a transitional space. What does that mean to you? Go grab chairs, artwork, you know, colors that that that would reflect from your design aspect. And the neat thing is, is we saw things differently and yet we were both great at our job. So that’s the fun part about design, is it can go in different directions and still reflect that person.

Stone Payton: [00:05:18] Yeah. So do you find yourself now in a position of. Mentoring other people in your space or.

Mary Win King: [00:05:26] It’s funny that you ask me that. Yeah. Actually, I’m currently trying to help someone. A lady approached me actually through the Woodstock Business Club. It was a contact of a contact, and she said that she had a friend that was looking to start an interior design business in South Carolina, which is where me and my husband are originally from. Mm hmm. And so she asked if I would help her kind of guide her through that and what the business aspect looks like. And two and a half years in, I feel like I can give her some good guidance and lessons learned and all of that. So she, you know, just asked if she could shadow and ask me a bunch of questions. And I said, of course. So I love helping people that way as well because it’s it’s different starting your own business, but it’s it’s worth it if you love what you’re doing well.

Stone Payton: [00:06:14] And there’s practicing the craft. But to your point, you’re also running a business like, for example, and I got a ton of questions around every aspect of running the business for you, but I’ll start with sales and marketing. How do you get the new clients?

Mary Win King: [00:06:29] The best way to do that is through referrals so that the clients that I have helped know how deeply I care about them. Yeah. And for them, you know say on Cherokee connect to say Mary win is awesome go go with her. And I mean, honestly, that’s the best meaningful way to help get the word out and keep it community based.

Stone Payton: [00:06:53] So don’t you just love Cherokee Connect? I do. And Josh Bagby and he must surround himself with some great people as well. But I just we’ve had Justin in the studio and he’s I mean, just what a great person. And I just love this thing he’s put together. And, you know, you’ve mentioned community. You’ve also mentioned briefly Woodstock Business Club and now Cherokee Connect. We got a lot going for us here locally, don’t we?

Mary Win King: [00:07:18] It’s amazing. And if you get to know the business owners one on one, you’re just like, wow, it’s special.

Stone Payton: [00:07:26] That’s one of the things I love about this work is that, you know, they’ll come in and today it’s just me and you. But a lot of times it’ll be two or three different businesses in here and giving them a chance to connect and talk to each other. And it just without exception in my experience and I’ve been here almost two years now, Holly and I and they they really they want to help you succeed, even if they’re in your space. I don’t know that anybody else is in my space around here, but I mean, I c I had a, I had an episode Chris Chris Creamer with Atlanta Drone Cleaning. He had two other people in a similar business like to do the pressure washing the soft washing and he was trying to help. He wasn’t even here for him. He was trying. He’s he’s a main Street warrior, you know, he’s part of our thing. But he was trying to help them. And I love that that’s all over this community.

Mary Win King: [00:08:15] It’s that way. Yeah. And the neat thing is, is there’s enough business to go around. Everybody wants to live here, which I don’t blame them. You know, like, you’ve got the best of both worlds. You have the country and the horses, and I love that. And then you have the city and the small town feel and you know all that it has to offer.

Stone Payton: [00:08:32] Yeah. All right. So let’s talk about the work a little bit. Yeah, let’s say. Well, you know, I really did. It sounds like something I’m making up, but it is the God’s honest truth. Just yesterday, you crossed my mind. I knew we were going to have the interview, but Holly and my sister in law who came into town to watch Holly act over here in the in the play, the murder on the Orient Express. So Susan was here, and so so they decided it was time to take down winter and put up Easter. So, of course, it’s my job to go to the attic and get all the tubs, you know. But that is the beginning and the end of my expertise. But watching them think through and watching Holly get Susan’s ideas on how we should set up Easter and all that. But yeah, talk about the work. Let’s say that that Holly engaged you and had to, like, walk through what that process is like and maybe some of the specific services that might have unfolded as a result of that.

Mary Win King: [00:09:25] Sure. So we have recently simplified our process for our clients to try to kind of have six different custom bundles or packages which most clients might fall under. No, I don’t want to say all but most. So what we would do is we would initially set up a design consultation that would typically be where we would come. Me and my assistant would come to your home and walk through your space that you currently have and for you to tell us, okay, I love this inherited piece, we want to work around that or I’d love to change this and really be able to measure and get a grasp of what we’re working with and what you do like and what you don’t like. So that typically lasts about an hour, hour and a half, and that design consultation is $150. So that gives us a basis to kind of get a game plan of how to move forward. So with that being said, we’ve kind of started with these packages just as a basis to start from. So like the largest tier is called the Foundational focus package, and that would include like if the client needed any remodel or construction in addition to the just.

Stone Payton: [00:10:42] A great time to bring you in, right. Like we’re going to carve out half of this wall and we’re going to put a bar here and we’re going to that’s a great time to bring you.

Mary Win King: [00:10:48] Absolutely. Just even to get the scale and proportion correct. Like, you know, we had a client that kind of took out an L-shaped Island that she had that was making her kitchen feel really small. And, you know, we’re she was like, well, how big does my new island need to be? You know, those questions that really are important to get right. So obviously helping them with that. So that would be the foundational focus is kind of the bigger like if you’re doing kind of a larger project. Now, we’ve also helped a client with a ground up home in helping the exterior design of that and now getting to help with the interior design. But that could also include if the client needs shopping and decor as well, like furniture and paint colors and, you know, decor down to the pillows, which are one of my favorite things to shop for.

Stone Payton: [00:11:36] Well, it wouldn’t surprise me to discover that you may have one client that is. Yeah, I want you to go do the shopping. Tell me what to do. Go. You go get it. You just make it happen. Here’s a check, you know? Yeah. And then others that are like, Well, no, I want to go do this. I enjoy the shopping or I want you to go with me. There’s probably that whole continuum, right?

Mary Win King: [00:11:54] It really is. And it’s really fun. Like, I love going and shopping with clients too, because you get to hear their aspect of, you know, of the design as you’re in the store looking at different elements. And then we have so the below kind of the foundational focus. We have a package called the Cherry on top, and I just love that because say you have your walls and it could include paint colors if you need to change that. But if you have everything the foundation already finished for yourself and you just are looking to kind of top. It off with your furniture and, you know, rugs that are just scale in your room and artwork and things like that, then that’s kind of where that package might laugh or someone. But to your point of different people needing different things, the the package under that is called the Jumpstart package. Now we kind of base that if a client needed a specific room, like if they were struggling with a certain space in their home, we kind of base that one around it where we could help them specifically. However, to customize it and to tailor it to this one client. The Jumpstart package actually included doing a design consultation and our last client needed online help. She didn’t. She didn’t for us to help her. The best way we could serve her was we did the consultation. She needed about 25 to 30 different decor items throughout her home, not just one room. She still kind of fell under that jumpstart, you know, package concept. But then we were able to go home and work online and send her some links to each of those elements, and then she could buy them as she pleased. So she was on her own time frame for that. So really just looking and seeing what works for each client best.

Stone Payton: [00:13:47] Yeah, well, I love the flexibility because it’s not like at my home I have a little home office because we’re kind of empty nesters now. And, you know, so if I wanted to re jigger that, you could come in and say, okay, we’ll start here. And it sounds like you could come do a consultation and they could hit the brakes there and say, okay, this has been great. You’ve given me some great ideas. You’re not necessarily coming in guns ablaze and trying to write.

Mary Win King: [00:14:13] No. And and as long as I always say clients, please just communicate with me. Communication is best because then we both know what our jobs are and everybody has a lot going on and that’s okay. So if we communicate and say, okay, Mary, when I love the consultation, I love the idea, Hey, we need to wait a month, then I will contact you in a month, you know, and that works out great too. And the last thing that we’ve kind of formed that is fun is called the Designer for the day package, where if you need just it would be us coming in for 4 hours of like impactful design help of do you want you know, where the client could say, okay, should I put curtains here? And we would be able to answer all of those specific questions. And then therefore, if they need to help pass that we can, or if the client wants to do it themselves, they can.

Stone Payton: [00:15:05] So I’m sitting here kind of wondering what would keep a person from having you come in. And the only thing I can think of and it’s it’s it’s I would put it under the banner of disbelief or a concern that doesn’t warrant concern that maybe you’re going to be judgmental, right? Yeah. Is that something that you.

Mary Win King: [00:15:25] Oh, gosh.

Stone Payton: [00:15:25] I run into.

Mary Win King: [00:15:26] I do and I feel like. So I, I want people to understand that I’m like one of the most approachable people as you as you know now.

Stone Payton: [00:15:38] Yes. Yes.

Mary Win King: [00:15:39] The the this is not a judgment. This is not a place of judgment. We all have areas that we need help in. And design might just be something that someone needs help in. And it could incorporate some organization maybe, or, you know, just rethinking things. So that is something I would love for people to take the pressure off of themselves for just no judgment.

Stone Payton: [00:16:03] The only analogy that comes to mind for me is people who are at the top of their game and professional services or sports. You know, sometimes they’ll they’ll bring in a coach, right, who is, you know, a professional basketball player might bring in a coach that is just he is the free throw guy. Right. And we’re going to help you get nail that down. And it doesn’t make you less. It makes you more. I mean, so I kind of put it in that box for me from my frame of reference is, you know, get you a design coach for a day or a half a day for this room or whatever and bring it in. But yeah, I think so you run into that occasionally or Yeah, you have to be cognizant that, that Absolutely.

Mary Win King: [00:16:41] And I just, I always tell people, don’t worry, life is life. Life happens if you have you know, so many people have animals and young children and things that they’re working around and that’s okay. Like that is that is just everybody’s life. And so we want to actually make the design practical for what your everyday life looks like, whatever that is, you know?

Stone Payton: [00:17:04] Yeah. And you’re coming in with with expertise as opposed to bias. Like maybe you in a million years would never have a splash of. I think it’s knitting needles. Gray is what we have on our walls. And maybe you in a million years in your own home, you would never put that in your own home. But you’re not doing your home. You’re doing holly home.

Mary Win King: [00:17:21] Exactly. Exactly.

Stone Payton: [00:17:22] That’s something. And then you find. If that’s what we want for the background, then let’s make that pop or not pop or whatever you want to do. So you’re not you’re not Mary, winning the place. Exactly. You’re coming in with your expertise.

Mary Win King: [00:17:38] That’s exactly right. And that is what I want for it to set us apart. Like, it doesn’t matter what my personal design style is, it really matters what makes you feel good. And that I always tell a client during the consultation, I don’t want them to hire me for them just to like their home. I want them to love their home. And so in text messages and, you know, going back and forth, if they don’t say they love it, then I know we haven’t hit the market.

Stone Payton: [00:18:06] Now, are you staying firmly niched in the established home owner, someone who’s there? Or are you also finding that that there’s a market to help? Well, like real estate agents, people are putting their their home on the market to get it to where it’s it helps them sell their home.

Mary Win King: [00:18:24] Absolutely. So on the design side, my brain can’t, but I automatically go to resale value. I will ask the homeowner. So I kind of automatically think that way. But with helping the real estate agents, the neat thing is, is that has primarily been on the home staging side. But see, that is where I love bringing the business full circle of being able to hopefully help a client with their interior design and then be able to help them stage it to get it ready to go on the market. Whether that’s in recent time or if it’s in five years, it really doesn’t matter. But when I am helping on the design side, I always say, okay, are y’all planning to stay in this home? Or if we’re doing some major, you know, money investment for resale that that’s so important to think about and not overlook for for the future?

Stone Payton: [00:19:22] All right. So let’s talk about being an entrepreneur, running a business. So it’s great that you’re doing all this. Shout out to Damon. Was it Scottsdale, Forbes? I mean, that seemed like it was a great situation for you. Talk a little bit about what it was like when you decided to to make this transition, because now you’ve got to run a business, too.

Mary Win King: [00:19:42] Yeah, well, the great thing is, is also I have some family that are entrepreneurs and just knowing that if we and also I will say some of my friends that are real estate agents have helped me on the entrepreneur side and just really kind of been some mentors for me. I would say that I’ve had to just. Know that that one, everything that you would mark off your list of starting a business was one step closer. And to encourage people that way, you know, like the like the friend that I’m helping with, you know, potentially starting one in South Carolina, like go in every day and say, I’m gonna mark one next thing off your list that you accomplish that will help you get closer to starting that business and help you get better. You know, I mean, part of my studying, I mean, I would go to libraries and rent out books. I mean, I just love it. I love there’s a local actual designer, Brian Patrick Flynn, and he is amazing. But he was self-taught. So that encouragement. Right. You know, because I went to Clemson, but I didn’t major in it. But I’ve always had a passion for it. So to me, the passion can override, you know, anything else that you just don’t necessarily know until you do it.

Stone Payton: [00:21:11] So so you study the craft, you read about that. Do you find yourself also reading blogs, books, websites, listening to shows or around how to run a business to? Do you.

Mary Win King: [00:21:22] See that? Yes. And but I will say that I my main thing is I want to do God’s will in this. And I have let him, you know, really lead me in in how we operate. And I do love studying other designers and everything, but I also. Want to make sure that I just stay true to the heart of this business and why I started it and not not veer off, you know, too much from that. And just knowing that it’s about relationships.

Stone Payton: [00:21:55] It really is. Isn’t your business in particular, I would think is just it can’t be transactional. It really does have to be grounded in in relationship. And it requires, I suspect, a level of trust. Yes. Right.

Mary Win King: [00:22:10] Yes, it does. It really does. So kind of that moment that the light bulb kind of goes off in in someone’s mind of like, okay, all right, she’s done enough to where I can trust, you know, like and she say, like one of my clients was I was measuring for mirrors the other day for her home. And I was like, well, what do you think about this idea? She was like, Marilyn, I trust you. Just go for it, you know? So like that, to get to that point is, is a great feeling and it’s important. And I want other people to feel that and to know, you know, how much I do truly care.

Stone Payton: [00:22:45] Well, and do you find let’s say again, we’ll go and play that thing out with Holly. Let’s say Holly brings you in, you do a consultation. You kind of help her think through transitioning between the different holidays because she’ll do winter. She’ll do Easter. Yeah. What is it? She skips something. And of course, Halloween, Christmas and we have tubs that are that color. Like we have orange tubs with black lids. That’s Halloween. That’s great. It pastel tilts came down. Right? Right. And so so it’s all color coded in that kind of thing. And then do you find that okay, you’ll see. You’ll see Holly again for Halloween or or summer or whatever. Yeah.

Mary Win King: [00:23:23] Yeah. I think that’s important. As long as they communicate that they need me, I will mark time off, you know, and make sure that we set that apart. Yeah. I helped a client decorate for Christmas last year, and then she was like, Now make sure you have time for me next year. And I’m like, Of course I will. So she’s a client that I’ve been working with ongoing for about actually two years. Mar will be two years. Wow. You know what an honor for that of like, you know, just being able to help them with their ongoing projects within their home.

Stone Payton: [00:23:55] Well, I think that’s marvelous. I’m not even a little bit surprised that that’s the case. So I was thinking like, we have this we have a little patio home right here on the edge of downtown Woodstock, and it has a little side screened in porch that, you know, we enjoy TV outside and we have and now I’m thinking of trying to make it more like a I’m thinking about maybe a whiskey barrel. Yeah, maybe make it a little more outdoorsy, that kind of stuff. And not just the ideas of what the space could be and all, but you also probably almost certainly know maybe a good place to go find that couch or that outdoor furniture or maybe even that whiskey barrel. Or if you don’t, you’re like, okay, I’m going to go look at where are some good place to get a whiskey barrel and I’ll get back to you, right?

Mary Win King: [00:24:40] Absolutely. It’s funny you mention a whiskey barrel because I have one of those in my half bath. That’s part of I think that’s hilarious. Oh, it’s great. I have to give credit to my husband on that one. That was his idea. But yeah, exactly. So have lots of great contacts to shop there and, you know, points of references. A lot of times, thankfully, I am able to even text some people that work at different, you know, different stores and and have relationships with them. And but I do love always finding new resources if if I don’t know exactly where I’m initially going for something, it’s probably fun. It’s so fun. It’s so fun. And and sometimes, you know, you can find some surprising deals online, but you just have to know how what you’re looking for. Right. And and that’s where it’s great when when we can come in and help because even down to the dimensions of a chandelier, like knowing what’s going to look right in a space and making sure it’s not too small or not too big, that’s important and it’s hard for others to visualize it.

Stone Payton: [00:25:46] Yeah. And you’ve done so many, you have a much better feel for that. And if you find the place to get my whiskey barrel now, that’s kind of in your file. Absolutely. So the next family that wants a whiskey barrel, you’ve got you’ve got this, you’ve got these three whiskey barrel places you’re going to go check out, right?

Mary Win King: [00:26:01] Yeah. Yeah. And in that boils down to then knowing okay or those people that I would like future clients to work with or, you know, or should we keep looking, you know, kind of thing. So but to be able to say, hey, go over and visit so-and-so at the local store, I just think it really helps once again bring it down to a fun experience. And keeping it simple.

Stone Payton: [00:26:26] Yeah, well, it’s like if somebody asked me about equipment, like maybe they’re going to do a podcast thing on their own, you know, I can save them a lot of heartache by, you know, don’t buy this kind of might get.

Mary Win King: [00:26:35] This kind of like.

Stone Payton: [00:26:35] Here’s some just because this is my.

Mary Win King: [00:26:38] World. Right right right exactly. And. And so it’s it’s so fun to be able to to help different things. And I like, I like challenges. I, I don’t I don’t want to just stay in one realm of style to help certain clients that only have, you know, say, an updated traditional style or something like that.

Stone Payton: [00:26:58] Yeah. You mentioned your husband briefly. What’s his.

Mary Win King: [00:27:00] Name? His name is Corey.

Stone Payton: [00:27:01] Corey. So but the reason I mention it is in my experience, this is at least been true for me. Having a support system has been so incredibly helpful to me in my entrepreneurial journey. And I just I got to believe and I have it, spousal support, people that are close to you, have you found that to be important for you as well?

Mary Win King: [00:27:24] Very, including our 11 year old daughter. She’s so supportive. And and it gives me an opportunity as an entrepreneur to tell her, look, if you love something, go after it. Don’t be scared, take some risks. You know, and this was the kind of one of the first times that I’ve been able to take a risk on myself in doing it, but also kind of follow your gut. And that’s something I really want and hope for, even for my clients. Like one of my goals that you and I talked about prior, but is to work with our clients so closely to where at the end of a project they can go out and even feel good about selecting something for themselves decor wise, you know? And like one of my clients said, I just keep coming back to this one piece of artwork. I’m like, Good, That’s what I want you to listen to, you know? And she loved it and it worked and totally worked. So. So just yes, our family, I’m so thankful for such a great support system. And just the neat thing is, is my husband and I have just recently finished building a ground up cabin in Maggie Valley, North Carolina. And so that was a fun experience to be able to use our design elements and like bounce ideas off of each other. And he has a good eye too. So just really pull things and make it what we really wanted to envision it being.

Stone Payton: [00:28:53] So, yeah. Okay. I’m going to shift gears on you a little bit here before we wrap. I’m interested to know and it turns out our listeners are too. We’ve got some great feedback on asking this this question outside the scope of your work. What, if anything, do you have a tendency to nerd out about and really get involved with? For me, it’s hunting and fishing.

Mary Win King: [00:29:12] Oh yeah. My other love is horses and outdoor, you know, nature and animals. And we have three cats and two horses and one dog and 13 acres in ball ground. And so, so yeah. So just spending time with them and having friends over to spend time with them and kind of get that, you know, just laid back feel of being at the barn.

Stone Payton: [00:29:39] Yeah. So you kind of live that, that country life. Yeah. Oh yeah. It’s awesome. All right. What’s the best way for our listeners to connect with you? Tap into your work, have a conversation with with you, email, LinkedIn, whatever is appropriate, but let’s make sure they can connect with you.

Mary Win King: [00:29:55] Yeah. So the we have a website, of course, so you can contact us through our website. It’s w w w dot simplicity home staging and design with the word and actually spelled out dot com. And then if you’d like to email us, it is simplicity home interiors at gmail.com. Or you can feel free to pick up the phone and actually call me or text me, which would be great. At 6062600175. And I would love to add that we didn’t talk too much about home staging, but we love doing occupied and vacant home staging for our a lot of real estate agents, home owners that are getting their homes ready to go on the market as well. And we’ve had experience and been blessed to be able to help stage homes from anywhere from 250,000 all the way up to 3 million. So it’s it’s been a great experience to see that transformation. And in a few hours, it can make a huge difference.

Stone Payton: [00:31:03] Well, I bet it does. It it can make a real difference in the price that you get for your home. So realtors out there, yeah, you’d like to connect with them as well. Well, you know, what might be fun is have you come back sometime? Maybe with a delighted realtor client and we’ll give them a chance to talk about about their business, but. But also maybe talk about how you collaborate.

Mary Win King: [00:31:24] Absolutely.

Stone Payton: [00:31:25] I think that would be a very informative segment. So if you’re up for that woman, I love that.

Mary Win King: [00:31:30] Yeah, already. Yeah, I would love that because it just to educate people how much it can truly help. And those online pictures when when potential buyers are scanning through to let. Your home set apart and stand out to being clean and simple and really letting the flow work for them to see them in their home. You know, it just it really can be so important.

Stone Payton: [00:31:53] All right. We’re going to make that happen.

Mary Win King: [00:31:54] Awesome.

Stone Payton: [00:31:55] Well, it has been an absolute delight having you in the studio this morning. Thanks. Well, thank you for sharing your insight, your perspective and your energy. I thank you. I love your. This has been fantastic. You’re doing important work and we sure appreciate you.

Mary Win King: [00:32:11] Thank you so much.

Stone Payton: [00:32:13] My pleasure. All right. Until next time, this is Stone Payton for our guest today, Mary winking with simplicity, home staging and design, and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.

 

Tagged With: Simplicity Home Staging & Design

BRX Pro Tip: 4 Reasons Someone is Not Buying From You

March 1, 2023 by angishields

BRX Pro Tip: Ask for a Review

February 28, 2023 by angishields

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BRX Pro Tip: Ask for a Review
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BRX Pro Tip: Ask for a Review

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I love it when I get testimonials, reviews, anybody out there in the marketplace saying good things about me or us. What’s the secret, man, on getting reviews?

Lee Kantor: [00:00:18] Yeah, if you’re just waiting for people to review you, then you’re going to find a lot of people who are going to take the time to review you who might have something negative to say. So, I recommend being proactive when it comes to reviews and put a system or process in place that just ask for reviews, either yourself as part of your service right after they’ve finished or after you’ve done some service for somebody or just part of what you do every day.

Lee Kantor: [00:00:43] It’s just the fact in today’s world that people rely on social media, they’re constantly looking for some sort of third-party validation of the services before they make a purchase. So, whatever you can do to just have an over-abundance of positive reviews, I would put something in place to make sure that happens.

Lee Kantor: [00:01:04] You know, to get five-star reviews used to be a nice-to-have, but it’s becoming more and more of a must-have. So, I would do some things like ask everybody that has ever worked with you to say, “Hey, do me a favor. Review the service,” number one. Number two, every time you have a service, ask them at the end of it. Go, “Hey, do you mind doing a review?”

Lee Kantor: [00:01:27] I know, like my dentist, as I’m leaving the dentist’s office, they’re like, “Hey, give us a review. We’ll give you a $5 Starbucks card.” Like, a lot of people are bribing people for reviews in order to get more and more reviews, and it’s something to think about. If the person doesn’t like your service, they’re going to pass. But if they like your service and you offer them a little something, they’re more likely to say, “Okay, yeah, I’ll give you a review. Why not? I’ll do it right now.”

Lee Kantor: [00:01:55] So, anything you can do to encourage someone right now to give you a review whether in Google, whether on your website, whether on Facebook or whatever social media platform you use, definitely do that. It’ll help you grow your brand, grow your business.

Dillon Adams with The Adams Collective

February 27, 2023 by angishields

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Dillon-AdamsDillon Adams is the Division Manager at The Adams Collective, LLC. The Adams Collective is a one stop shop for your pest control and moving needs.

When it comes to your move, you’ve already got enough on your plate. You want service that gives you one less thing to think about instead of just another project to The-Adams-Collective-logo manage.

The Adams Collective makes it our priority to be there when you need us.

Your job is simple – let us know where you are and where you’re going, and we handle the rest.

Follow The Adams Collective on Facebook.

Austyn-GuestAustyn Guest is a young entrepreneur from the The Kid Biz Expo program.

 

 

 

Layla-DierdorffLayla Dierdorff is a young entrepreneur from the The Kid Biz Expo program.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Kid Biz Radio. Kid Biz Radio creates conversations about the power of entrepreneurship and the positive impact that journey can have on kids. For more information, go to Kid Biz Expo. Now, here’s your host.

Layla Dierdorff : [00:00:28] Hi, I’m Layla Dierdorff .

Austyn Guest: [00:00:30] And I’m Austyn Guest.

Layla Dierdorff : [00:00:31] And we have a special guest here today, Dylan Adams with the Adams Collective.

Dillon Adams: [00:00:36] Good morning, guys. How are you guys this morning?

Layla Dierdorff : [00:00:38] Good. How are you?

Dillon Adams: [00:00:39] Doing good.

Layla Dierdorff : [00:00:40] So, mind telling us a little bit about what you do and stuff?

Dillon Adams: [00:00:43] Of course. Yeah. So I run a full scale moving company and pest control company or a multi divisional service. We try to be a one stop shop for the just the community.

Speaker1: [00:00:54] How did you get into that? What kind of motivated you to go into that field?

Dillon Adams: [00:00:59] So I traveled for about 12 years doing a bunch of different trades, and I kind of wanted to bring that to my community in town and build something here that I was able to actually support the place that helped raise me instead of just traveling all over the country and doing it elsewhere.

Speaker1: [00:01:17] How do you believe your work is impacting the community?

Dillon Adams: [00:01:22] I think that. When I come in, I really come in and try to help people solve their problems, regardless of what it is. I think that through that and through helping people just overcome whatever. Whatever life throws at you, because life’s going to throw tons of different things at you, right? Whether it’s you wake up, you wake up late or you’re having a bad hair day or your friend didn’t text you, whatever it might be, I try to help you, obviously, with those things and other things, job related that can help you. That just enables you to get through life easier and then you can show up for someone else better.

Speaker1: [00:01:58] So do you think that kind of motivates you to keep going whenever you’re having those bad days, just like for sure?

Dillon Adams: [00:02:04] I think back to the people that I have helped and just the how the community has helped me and that that’s what really pushes me through, is seeing other people pour into me and that helps me pour into other people.

Speaker1: [00:02:15] You said that the community helps you. Is there anybody in particular that’s really helped you and like you kind of look up to them?

Dillon Adams: [00:02:21] Yeah, you guys know, it’s been since I started coming in Canton Business Club has been a big one for me. All the business clubs and everyone in there, Renee and Amy have taken me under their wing. I feel like a kind of like their kid as well. So but it’s it’s literally the community and everyone that’s in here. And I think that we live in a very, very special place that’s different from like I traveled I traveled the entire country for 12 years. So seeing the way that this place operates and having the ability to grow up here and just seeing how it’s expanded and how we all pour into each other is it’s incredibly motivating and it keeps me going.

Speaker1: [00:03:01] Tell me a time when a project or goal didn’t really go as planned, and how did you react to that or learn from that experience?

Dillon Adams: [00:03:07] So this just happened to me. Actually last weekend I had a call from an old colleague and he had an emergency job. He needed to get a pipe changed out. And so I drove up to South Carolina to help him real quick. We got it changed, finished about two in the morning, and then I got a call at about eight in the morning saying, hey, the pipe you guys put up fell because someone else knocked it over and I need you to come back and redo the work you just did. So we run an on 5 hours of sleep, ended up going back to work getting there, and we got it done that day. They were super appreciative, didn’t go as planned and obviously like was less than favorable conditions. But we got through it and we solved the problem.

Speaker1: [00:03:52] Does that kind of like help you learn in other situations how to possibly prevent those types of things from happening? Yes.

Dillon Adams: [00:03:58] And stuff. Yes. So every situation, even if you it’s it’s to me, it’s only a failure when you quit. But as you keep going and no matter what it is, even if it didn’t go as you planned or you didn’t like the way that maybe the outcome turned out, it still provides a learning situation there. It provides a lesson that you can build upon. And if you absolutely didn’t like the way something went, then you can just make sure and take every precaution for that to never happen again.

Speaker1: [00:04:29] Yes. How did you learn how to do your craft? Like did you like just kind of figure it out as you went? Did you have someone that you went to or.

Dillon Adams: [00:04:39] So when I was a when I was 16 about, I always had a truck no matter what. So I was one of my only only kids in the friend group that had a truck. So obviously I had called to help move couches and stuff like that. And then from there it kind of expanded. And when I was 18 and 19, I was fortunate enough that my father had a big old box truck, 26 footer. And he said, if you want to if you can use this to make money, then you can use it. And so I was 18, driving a 26 foot box truck probably had no business doing that. But I learned I didn’t hit anyone’s car.

Speaker1: [00:05:15] That’s good.

Dillon Adams: [00:05:16] Oh, good. So just kind of a learning experience.

Speaker1: [00:05:20] What are some current goals you are pursuing right now within your business?

Dillon Adams: [00:05:24] Currently, I am trying to grow and expand my company and create something that is able to really benefit the community in multiple different ways, but then also help myself and the guys that are helping me to build this. So it’s really about stability and creating that constant inflow of of revenue.

Speaker1: [00:05:49] Speaking of goals, are there any goals that you had once you started that you’ve like absolutely dominated and like you’ve passed completely completed?

Dillon Adams: [00:05:58] No, no, I have had we actually the counter thing is I did start a little more bright eyed and bushy tailed, you could say. I started with three different divisions when I came out of the gate, and that was a little bit more than I should have started with. And so in that it just took a little learning. I had to step back from one of those divisions and actually take it down for a while. So it was like I had to slow down to speed up.

Speaker1: [00:06:24] Are you glad that you did that?

Dillon Adams: [00:06:26] Like I am, It saved me a lot of stress. And what we say, we talk when we talk about it, we say we were we were tripping over fifties to get $1 bills, so.

Speaker1: [00:06:38] What do you believe was your biggest mistake through your entrepreneurial journey?

Dillon Adams: [00:06:42] I would say there are no mistakes because they’re all lessons, right? So like back like when you guys ask the question about the lessons or about the hardships, it is all. Just it’s all it’s all just a learning opportunity. And it is what you what you get from it.

Speaker1: [00:07:00] So with that, what is the biggest advice you would give for all the entrepreneurs just starting a business now?

Dillon Adams: [00:07:07] I would say follow your gut and to stay curious. If something is interesting to you, I would say follow that. And then if you see a problem and you can come up with a solution, then expanding on that is what will ultimately could grow you to your business.

Speaker1: [00:07:26] What is your favorite part of the job versus your least favorite part of the job?

Dillon Adams: [00:07:30] Oh, the favorite. My favorite part of the job is getting to help people, seeing their faces. After I’m able to help them move their entire lives over and fit it all into a 26 foot box truck and then move it over to their new house. And then seeing the relief that they that they have when they’re like, Wow, this was such a great experience. I have never had one like this before. I can now just have to worry about moving in and unpacking. I think one of my least favorite things would honestly just have to be the paperwork. The paperwork.

Speaker1: [00:08:00] Paperwork is not fun.

Dillon Adams: [00:08:02] I’ve always been a man. I’ve always been out there hands on in the field, doing work with my hands. I’ve never been one to sit behind a computer desk, but in this position, doing what I do as the company owner, you have to do things sometimes that you don’t want to do. And so for me, I have to do the paperwork now, so hopefully later I don’t have to. Yeah.

Speaker1: [00:08:23] Is there any advice that you’ve received from other people that have really helped you?

Dillon Adams: [00:08:28] Hmm. Advice that I’ve received, Yes. It’s only a failure if you quit trying. And that’s not true. I stick by that.

Speaker1: [00:08:38] What any misconception can misconceptions about what you do like?

Dillon Adams: [00:08:44] I guess as far as the moving goes, maybe that they think that we’re just there to move them and get their stuff and then move it over. But that’s not how we approach the move at all. We really we know that moving can be one of the most stressful things that you do in your life. And so we really the approach we take is that you’re like our neighbor or like, like my mom. I treat every customer like that so that they know that they can just so it feels more of like a friendship and hangout session rather than this big ordeal of moving their life.

Speaker1: [00:09:20] Where do you think you would see yourself in the next five years?

Dillon Adams: [00:09:24] Five years? Yeah. I hope I work for you. I want to work for you guys in the next five years. I would like to have a couple of divisions up and running. I would like to be able to continue to pour into the community and help anyone that needs help. Just grow, including you guys and. Honestly. Anything else anyone needs?

Speaker1: [00:09:51] What is your role within Kid Expo organization and what led you to be part of it?

Dillon Adams: [00:09:56] So I run and help with the blue collar side of kid’s biz and enlightening kids on how they can use their hands and solve problems physically in order to open that mindset to see what blue collar things later that they could possibly be interested in. I got involved because I bugged Renee and Amy enough to let them help me at an expo, to let me help them at an expo. And then I built them a really nice lemonade stand, and I think that’s what got me in there.

Speaker1: [00:10:28] Whenever you first started, did you ever see yourself helping other businesses and like doing what you do?

Dillon Adams: [00:10:36] I had no idea how much I would pour into the community and how involved I would be with the other businesses, because for me, I deal directly with people moving their houses or people that need pest control or mosquito control. So the fact that I deal with and have relationships with what I feel like is 90% of the small businesses in Canton or Cherokee County, it just really I was not expecting that at all. And it was definitely. But I’m so glad I did.

Speaker1: [00:11:07] Do you think networking was a big part of that, like getting more 100%?

Dillon Adams: [00:11:13] Networking was a big one for me and that really is what I saw that helped me grow is because I was able to just help a couple people and then other people heard from that and it got me more referrals. And it’s just networking is 100%. It’s the best way to reach out and get your name out there and actually just learn who’s in your community and what what it is that they need and how you can assist them.

Speaker1: [00:11:36] Are there any other ways besides networking that can really help you grow your business?

Dillon Adams: [00:11:40] Cherokee Connect Facebook Marketplace Social media as it’s a double edged sword, but for business owners, it definitely is something that to utilize. We’ve done almost zero marketing, paid marketing, advertising and between Canton Business Club and Cherokee Connect and everything online, it’s kept us afloat.

Speaker1: [00:12:01] So what values do you think are important to you when you think about the kind of business you want to build?

Dillon Adams: [00:12:07] That’s a good one. I think really for me, something that an old maintenance man said to me once was that. It doesn’t matter the skill or the trade doesn’t matter what you’re doing. Anyone can be taught a skill or trade. What you can’t teach is character and and how to be as a person. So when I’m growing my guys, or if I’m looking to add guys or what kind of environment I want to bring to my job and my workplace, it is one of just grace and understanding and empathy for whatever anyone’s going through. And I think doing that and focusing on the culture of it is what really has made us so successful.

Speaker1: [00:12:54] How do you feel about personal growth and how does that affect your business?

Dillon Adams: [00:12:58] I am really big on personal growth. Ask Amy or Rene. That’s probably one of the hardest challenges that I’ve gone through. Through life is just constantly growing as as a person, because you always feel like when you’re yourself, you think you got it, you think you understand, and then you look back at yourself five years, you look back at yourself five years ago and you say, Wow, that person didn’t know a thing. And so I think it’s constantly doing that, and it’s hard in the present to stay present and then but also to remain open to growth and trying to continue.

Speaker1: [00:13:33] Are there any books that you would suggest to help with that?

Dillon Adams: [00:13:36] Atomic Habits, The Way of the Superior Man. No more Mr. Nice Guy was a good one for me.

Speaker1: [00:13:43] Hmm. What is your favorite quote?

Dillon Adams: [00:13:47] Embrace the suck. If you can embrace the suck, then life is a whole lot easier.

Speaker1: [00:13:57] Does that mean? Just like, kind of like rolling with, like, whatever life throws at you?

Dillon Adams: [00:14:01] Exactly. Rolling with the punches, You know, it’s like even there, people say silver linings, glass half full type deal. So but if you think about it, like no matter what, you can always find good in any situation, even the darkest of situations. And so I had I was once on a job and I had one of my employees when I was doing the industrial work. He landed on top of a $22,000 machine and he broke it. It a pretty dark, dark day. But because of how we handled the situation and got it handled, paid for, covered and replaced, we actually ended up doing more work for the company we busted the machine for.

Speaker1: [00:14:44] Do you think how you view the world like Very positive has impacted your customers and your employees.

Dillon Adams: [00:14:53] I would like to think so. I sure hope so. I think that you that’s one of the things that you wouldn’t maybe really know. Because they’ll go. If you’re really acting in selflessness, I think that they will go in and spread that to someone else. And it’s kind of like pay it forward type deal.

Speaker1: [00:15:17] How do you what do you think about the phrase you are the sum of the five people you spend the most time with?

Dillon Adams: [00:15:23] I agree. And another fact is you make actually within 2 to 3000 within your five friend group.

Speaker1: [00:15:32] But. Really.

Dillon Adams: [00:15:35] It’s an interesting, interesting statistic. So like. If you’re a millionaire, right? Typically, you’re probably going to hang out with other millionaires, most likely because you guys are all in the same mindset growth wise, trying to grow. I’m not saying millionaires can’t hang out with people that aren’t millionaires, but typically they tend to surround themselves with that. And so if you look at the people you surround yourself with and you ask might be a little harder for you guys right now, you guys are probably in the top percent of your your age group bracket for me.

Speaker1: [00:16:11] I hope so.

Dillon Adams: [00:16:12] Yeah. But as you get older and you look around and you see that and you’ll see that the people that are making more money are usually more focused on self-growth and being a better person.

Speaker1: [00:16:23] Whenever you’re hiring people or choosing who to hang out with, do you look at what they value and how they act around others to help you make those decisions?

Dillon Adams: [00:16:31] Of course, yes. I always look around who I associate myself with and I feel like I’m a pretty good judge of character. I also do believe in grace, though, and I feel like some people like you’re not. I might like someone that you don’t like, but I think that’s all comes down to opinion and basically how that other person shows up in their life. So I think everyone deserves deserves a fair shot until they show you otherwise.

Speaker1: [00:16:59] How do you go about goals like if you set a goal for yourself, how do you like to go about achieving stuff?

Dillon Adams: [00:17:07] So the old way what I used to do, this is something I’m actually currently working on. So what I used to do was I would just set a pretty broad goal and I would just aimlessly try to get there with no real direction or roadmap. What I’m working on now and constantly auditing myself on is I set a goal and then I reverse engineer it. So I’ll set a year goal and then from there I break it down. How do how am I going to get there in a year and I break it down into six months? Okay. If I’m going to be there in a year, where do I need to be in six months? And then I break it down more where I need to be every quarter? Where do I need to be every month? And you set those things. And the more it seems tedious and like probably a little extra, but the more granular you get with it. The easier it’s going to be to obtain. Because now instead of just I want to I want to own my own company, you now have Och, I want to own my own company and you have that broken down into steps all the way down to the day. You’re going to know what to do every single day instead of just aimlessly waking up and saying, Oh, well, I’ve got to start a company, but I don’t really I don’t really know what to do.

Speaker1: [00:18:16] What is one thing that you are deeply grateful for right now?

Dillon Adams: [00:18:21] I probably sound like a broken record, but I’m really grateful for our community here. I’m really grateful for what the ability and the opportunity that has grown in Cherokee County and what it provides to people that want to start a business, even like yourselves. You guys have been to Camden Business Club and see how many people are there and how many people just really want you to win. And it’s genuine. Everyone really does want you to win.

Speaker1: [00:18:47] Yes, it is a very supportive community. You mentioned opportunity. So would you agree that like one of the biggest things with starting a business is just getting more opportunity for sure.

Dillon Adams: [00:18:59] And I think that’s really just life is the opportunity and it’s what you make of it. There’s there can be a million opportunities in front of you, but you the only opportunities that you’ll get are the ones that you go out and actually execute on. So you can have these things in front of you. But if you don’t do anything to make it a reality, then nothing’s going to happen. And I think in entrepreneurship that’s kind of the mindset you have to adopt naturally. You have to figure it out. You have to figure out how you’re going to do it, how you’re going to sell it. And so you apply that and it ends up you end up applying it not only to your business, but it ends up applying to your entire life and how you just operate.

Speaker1: [00:19:34] What are some goals that you have for your business right now?

Dillon Adams: [00:19:37] I would like to make at least half a million dollars this year. Revenue.

Speaker1: [00:19:43] It’s a pretty good goal.

Dillon Adams: [00:19:44] That is a pretty good goal. It’s pretty high. I think we can do it. It’s definitely something that’s going to be hard to do. But if it’s hard, that means you’re it means you’re doing the right thing. And I think that’s something that with like heart, if something is hard for you, if you find something in life that is hard or if it makes you nervous, as long as it’s not dangerous, then I would I would challenge you to do that. Because if you’re scared or if you’re nervous, that means that there’s an opportunity for growth, because that’s where the most growth happens. You don’t you don’t grow a whole lot when everything’s great, but you do grow a whole lot when you overcome challenges. Like for you ladies, like I’m sure you guys know a whole lot more now about starting businesses and at first.

Speaker1: [00:20:32] A lot of new nothing. We have definitely grown a lot with Kid Biz. It’s been very.

Dillon Adams: [00:20:37] Helpful. Think about where you guys were a year ago, you know, like compare that to now.

Speaker1: [00:20:42] Definitely different. Right. A lot happens. Yeah. What steps are you taking to achieve your this current goal of yours?

Dillon Adams: [00:20:52] So we are setting we have to make at least. 45,000 revenue every month. That’s a big goal. And so but it’s getting out there and focusing and just really staying open to the community. I’m on Facebook all the time. Tag me and tag me in posts. I’m following up with people. I’m about to leave here and go go look at another move. And so it’s just it’s just staying on it and staying hungry. And even when you’re tired, you just got to push through and do the things you don’t want to do.

Speaker1: [00:21:25] Would you say you agree with the quote, The best things in life are on the other side of fear?

Dillon Adams: [00:21:30] Yes, I do. That’s a very deep quote.

Speaker1: [00:21:32] This is a very difficult.

Dillon Adams: [00:21:35] I think like I think and that’s like kind of what I said about the on the other side of fear. That’s that’s growth because you learn from that. And it allows you to, when you come to that problem the next time, you won’t nearly be as scared. Like if you guys have to start another company, it’s going to be way easier this time than it is than it was a year ago or whenever you guys started.

Speaker1: [00:21:59] How do you use networking as like, marketing?

Dillon Adams: [00:22:01] I think. Networking. Makes you able to grow a personal relationship and really allows instead of them to know your business, to know who you are as a person. And I feel like if people know who like you are as a person, it makes them more able. It breeds a bigger connection between you and them, and they’re more likely to refer you because you’re not just a company that they don’t just think of your product. They think of you. Mm hmm.

Speaker1: [00:22:30] If you had the attention of the world for 5 minutes, what would you say?

Dillon Adams: [00:22:34] Okay.

Speaker1: [00:22:35] You had the whole world listening to you.

Dillon Adams: [00:22:37] For 5 minutes or.

Speaker1: [00:22:38] 5 minutes. What would you say?

Dillon Adams: [00:22:41] All right, This deep, deep quote.

Speaker1: [00:22:43] Very deep question.

Dillon Adams: [00:22:45] If I had the world’s attention for 5 minutes, I would challenge everyone to try and do a nice thing for someone else today. Reach out to an old friend or stranger and be present and intentional with them. I would implore everyone to actually listen. And when I say listen, that means actually listen. Most people don’t fully listen. They just hear and just try to grow that connection with them and just try to be intentional and see where the universe and the world needs you. Where Cherokee County needs you. We all need help.

Speaker1: [00:23:22] Yeah. You don’t have to change the whole world. And one day you can start small.

Dillon Adams: [00:23:26] Yeah. And I think if it. If everyone does one little thing. Then the world would be a whole lot of a better place.

Speaker1: [00:23:33] Agreed. Agreed? Yes. Where can people find you with your contact info.

Dillon Adams: [00:23:39] So you guys can find us on Facebook? We get tagged in Cherokee Connect a lot. Where are the Adams Collective? You can schedule a free moving quote at atoms CO moving dot com or a free pest control quote at Adams Co pest control dot com.

Speaker1: [00:24:00] So we’re going to play a little this or that just to. Okay, just wrap it up for fun. Cats or dogs?

Dillon Adams: [00:24:06] Dogs.

Speaker1: [00:24:08] Pool or the beach.

Dillon Adams: [00:24:09] Uh. I guess the beach or neither.

Speaker1: [00:24:13] Not a breakfast or dinner.

Dillon Adams: [00:24:17] It used to be dinner, but now breakfast.

Speaker1: [00:24:20] Pie or cake?

Dillon Adams: [00:24:21] Cake.

Speaker1: [00:24:22] Superman or Batman.

Dillon Adams: [00:24:28] Batman. Because he’s a normal. He’s a normal human like me.

Speaker1: [00:24:31] All right, This one, Marvel or DC. Oh, this is gonna.

Dillon Adams: [00:24:38] Uh, I guess Marvel.

Speaker1: [00:24:40] Yes. Yes. We would like to thank you for coming on to the Kid Biz Radio podcast. Yes. Thank you very.

Dillon Adams: [00:24:53] Much. Thank you, ladies, and I appreciate it. This was fun, you guys. This was my first interview.

Speaker1: [00:25:01] And you did great. Yes, you did. Amazing.

Dillon Adams: [00:25:03] Thank you. Yeah. You guys ask really good questions. So anyone else that if you guys come on this show, be ready.

Speaker1: [00:25:11] Be ready to ask deep questions. You have to think.

 

Tagged With: The Adams Collective

Ryan Englin with Core Matters

February 27, 2023 by angishields

Ryan-Englin
High Velocity Radio
Ryan Englin with Core Matters
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Ryan-EnglinRyan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people.

Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees.

Ryan was determined to help them find a better way. His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster.

With almost a decade in the business, Ryan has helped business owners achieve their goals by hiring the right people.

Follow Core Matters on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

  • Why is recruiting so hard?
  • Why can’t companies find good people?
  • What can someone do to hire better people?
  • What are “passive” job seekers, and how can I find them?
  • How does someone keep a good person once they hire them?
  • I’ve had a bad experience hiring. How can I make sure I don’t repeat the same mistakes?
  • What is a “Rock Star” employee, and how can I find one?

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Core Matters. Mr. Ryan Englin. How are you, man?

Ryan Englin: [00:00:32] I am fantastic.

Stone Payton: [00:00:34] Well, it is a delight to have you on the show. I got a ton of questions. I’m sure we won’t get to them all, but I think a great place to start would be if you could articulate for me and our listeners mission purpose. What are you and your team really out there trying to do for folks? Man.

Ryan Englin: [00:00:54] You know, our mission is to help entrepreneurs understand that there is a better way to run business so that they have the time to focus on the things that they that matters most to them. And, you know, I grew up in an entrepreneurial blue collar family, and I remember my dad telling me I’m doing this to provide a better, you know, better opportunities for you kids and to give you guys the things we didn’t have. And I see entrepreneurs do that all the time. And then the 18, 20 years goes by and they’re like, Well, the kids are grown now and all the things that were really important I didn’t have time for because I was so busy, so focused on growing this business.

Stone Payton: [00:01:31] Well, that’s a little bit of the history, but what is the full backstory, man? How did you land into this line of work?

Ryan Englin: [00:01:40] You know, like I said, I grew up in an entrepreneurial blue collar family, and I did like any good son would do, and told my dad, I’m not going into the family business. So I went to college route, I went to corporate, and I just was like, This isn’t me. So eventually became an entrepreneur and I wanted to work with contractors that were making it happen. And so I ended up working with a lot of home service contractors, you know, those HVAC technicians and plumbers that that keep everything working for us. And, you know, a couple of years into it, they were all struggling with the exact same thing. They didn’t have enough people and as many leads as I could generate for them, as many opportunities I could generate for them in a marketing world, they still couldn’t find enough people. So it was in an act of desperation, insanity, whatever you want to call it. I said, You know what? Maybe I should help these guys hire front line people. And about seven years ago I did that with resounding success, and it was so much more fun. It was so different that I just said, This is what I want to do. There are so many people that don’t know how to recruit, that don’t know how to hire because no one ever taught them. Let’s create a coaching and training company where we can teach them how to build these systems and processes and attract, hire and retain the best people that are out there.

Stone Payton: [00:02:57] Man, what a noble pursuit and an important calling. Why is recruiting so hard? I mean, it’s hard for all of us, those of us in the professional services arena too. But and especially for these for these folks, you think.

Ryan Englin: [00:03:11] You know, there’s no one real easy answer. But I will tell you this. The biggest shift that I think people need to make when it comes to recruiting is realizing that recruiting is not an HR function. Recruiting is a marketing function. And when you recognize that and you start treating it like marketing, recruiting becomes a whole lot easier.

Stone Payton: [00:03:34] What an interesting frame to put on it. So in your experience, if you if you put it in the in the marketing function, it’s easy is probably not the right word, but more practical, more more cost effective, more efficient to find. I’m quoting here good people.

Ryan Englin: [00:03:55] Yeah. You know, if you think about it for a second, when it comes to recruiting, what’s the first thing most people do? They they put a job description up on a job board somewhere like indeed. Or something. And they wait for people to apply. Well, that job description is an advertisement for an opportunity to join your team. But they’re all boring, they’re all dry, they all look the same. What is the one of the biggest rules in advertising? You’ve got to stand out. You’ve got to be different. You’ve got to get noticed. And so many people think, well, I just put the same boring job description up there and it just doesn’t work. No one wants to work anymore. It’s like, Yeah, but you look like everybody else and you’re not. Let’s make that ad really stand out. Let’s make it pop, let’s make it so people go, I want to be a part of that team.

Stone Payton: [00:04:42] I love it. So you’ve been at it a while now. What are you finding the most rewarding about the work? What’s the most fun for you?

Ryan Englin: [00:04:52] You know, the thing for me, being a coach, being a trainer, the thing that just lights me up more than anything is people that are willing to make this shift and watch someone be coachable and go through it and transform not only their business but their personal life, because they go, Wow, now I’ve got people I can trust. I can grow the team as fast as I want, whenever I want. I got time for the things that are really important. I get to travel more. I get to spend more time with the kids. I get to work on these side projects. When I see that happen. That that’s. That’s why I do this every day.

Stone Payton: [00:05:23] So you’ve had the benefit of coming up in that entrepreneurial environment. Have you also had the benefit of one or more mentors along the way to kind of help you navigate that terrain of being in business?

Ryan Englin: [00:05:40] Oh, absolutely. I love mentoring. I think there are people that have been to the mountaintop that I want to climb. What better way to get to the mountaintop quickly than to go find someone who’s already done it? Absolutely.

Stone Payton: [00:05:55] And emulate those those behaviors, those disciplines. I mean, it really can sort of remove some of the friction and shrink the timeline if you’re willing to do that and seek them out. In my experience has been in our world, I’m sure it’s the same in yours. These people, they want to help. If they genuinely want to turn around and help other people grow and maybe save them a little of the heartache that they lived through, don’t they?

Ryan Englin: [00:06:20] Absolutely. You know, it’s funny that you bring up mentoring. It’s one of the principles we actually teach our clients is to implement a mentoring program for new recruits. And taking someone who’s seasoned on the team, not anything super structured or super overwhelming, but bake in a relationship for them when they’re on a new team. You know, Gallup has an engagement survey that you can go take for your team. It’s called the Q 12, and it’s all about how well your teams engage. And they found that if your team members, if someone on your team says, I have a best friend at work, that’s one of the questions. Do you have a best friend at work? If they say yes to that question, there’s a more than 80% chance that that person’s engaged just based off that one question. And when you create a mentoring program and someone who’s been there who can show them the ropes, you build that relationship that often blossoms into a friendship. And it just makes it so much easier to start recruiting when you’re able to do something like that.

Stone Payton: [00:07:14] I’ll bet. All right. So let’s talk about the work in my world. I would call it the engagement cycle, but early on, like if we were engaging you to help us or if I ran an HVAC company or something like that, especially the early stages of that relationship, what does that process look like as it unfolds?

Ryan Englin: [00:07:33] Yeah, So once we realize that someone wants to make this shift, I mean, that’s the biggest thing. If someone just says, Hey, I know what to do, I just need to do more of it. That’s often a challenge or a hill we can’t die on. But for someone that says, Yeah, I’m ready to do something different, we work with them directly for 90 days. And what we do is we work on all of their recruiting processes and systems, get them built, get them implemented, and then we teach their team how to run them on their own so that they’re not stuck having to work with us all the time. And they’re going to be better at it than we ever will because they’re living it every single day. And so we teach their team how to do it inside of that 90 days. And then after the 90 days. Now let’s start looking at onboarding and retention and all these other things. But now we’ve got a steady stream, high quality applicants coming in. We can turn that dial up anytime we want. We can fill every open position. Then after that we can say, okay, now let’s start working on how do we retain them, how do we engage them, how do we get them more productive?

Stone Payton: [00:08:32] Well, I’m glad you brought up retention and I have some questions around that. But before I go there, I’m always interested in the the the sales and marketing thing, man. How does the whole sales and marketing thing work for a guy like you? How do you get the opportunity to even have conversations with prospective clients?

Ryan Englin: [00:08:52] You know, the work that we do is actually been described by many people I know is disruptive. It’s a different way of thinking about it. So most people don’t wake up and say, Hey, this core matters. I want what they got. They don’t think about it. You know, there’s not a lot of people out there that are training and coaching and how to do this differently and really get successful, be successful at it and get really great results. So the number one way people learn about me is by doing shows just like this and getting the message out there because so many entrepreneurs, they want to learn and they they invest in, they’re learning, they’re reading books, they’re listening to podcasts, they’re they’re going to webinars. And so we found that’s the most successful way to get this message in front of people.

Stone Payton: [00:09:32] All right. Let’s talk about hanging on to him. Once we get we get a good one. How do we keep a man?

Ryan Englin: [00:09:39] You know, here’s the thing. And the studies show this Looking for work is one of life’s most stressful events. So think about that for a second. This is on the same list as death of a loved one. Divorce, relocation looking for work is on that same list every single year. Looking for work sucks. It’s not fun. People don’t like it. So if you’ve got somebody who is leaving you, that means they were looking for work somewhere else. That means things were pretty rough for them. Because they’re willing to go out and say that stress of looking for work is less than the stress I’m dealing with here. And I’ll tell you, over the last three or four years, we’ve seen it because so many people have struggled. What’s the first reaction over time for everyone? And we’re burning our people out. And as much as we recognize it and much as we know we’re burning our people out, we need to step back and say, Hey, you know what? Maybe we need to take on one last client. Maybe this year isn’t going to be as big a growth year because we need to preserve the health and the quality of our people. But if you think about that for a second, people leave when the stress is so much that looking for work just seems pale in comparison.

Stone Payton: [00:10:50] So what are you finding? And I’m making the assumption that you are finding some patterns. What are you finding to be common, repetitive things you see over and over? Mistakes both on the the recruiting, the development, the retention. I bet you see some of the same patterns over and over early, early on in your work with a client.

Ryan Englin: [00:11:09] Yeah, absolutely. You know, everybody says that. Everybody just, you know, everybody wants to make more money. I can’t afford the people that are out there. And the reality is most of our clients have a story, multiple stories, in fact, where they’ve hired someone who took a pay cut to come work for them. It’s not about the money, but the money is an easy answer to the problem, right? It’s much easier for an entrepreneur to write a check and just say, I’m going to pay $3 premium an hour. Then to take a step back and say, Hey, maybe I have a company culture, maybe have a leadership team, maybe I have a lack of training and development for my people, Maybe I should change those things. It’s much easier sometimes to just pay the extra hourly rate, but when you do that, you only get people who are going to come to you for more money and leave you for more money. And we’re in this market cycle where it’s all about competing for how we can pay, you know, who can pay more faster. And so if they were to take a step back and say, what is it that people want out of a work relationship, I mean, it’s really what it is.

Ryan Englin: [00:12:12] This is all about relationships. These people are giving up time with their friends and their family, the things they do for fun to come work for you. So how do we mirror what they’re giving up and create it for them here? How do we have a better company culture? How do we make sure that they’ve got good training and development, not just professional but personal development? How do we create an environment where they can have friends and have fun here? Now, I’m not saying that we just make it so that nobody works anymore, but how do we create those opportunities for them? And I already mentioned the mentoring program and that’s a great way to do that, is to create opportunities for someone to create connection at work. Makes it a lot easier to come there and stay. And when you got friends at work, you’re going to be a lot less likely to leave.

Stone Payton: [00:12:54] Well, I got to believe if you create that environment, the word will get out on its own. But particularly my dad used to say it’s a poor dog that won’t wag his own tail. If you if you get out there to let people know about that environment, finding people can quickly become people. Finding you.

Ryan Englin: [00:13:11] Yeah. You know, a big part of what we do is how do you become attractive to good people? Because so many times people say, I can’t find any good people. And I’m like, If you’re not attracting good people, take a look in the mirror and ask yourself, Am I attractive to good people? Do people know about the cool things that we’re doing? Like we talk to companies all the time. I’m like, Where’s that on your website? I just had a call yesterday. He’s talking about all these things that they’re doing that’s different than the industry. I’m like, Where’s that on your website? He’s like, Yeah, it’s probably a good point. I probably have it out there. People don’t know. You have to brag and get credit for the things that you’re doing and when you do that, people are going to come to you. You’re not going to have to go looking for them anymore.

Stone Payton: [00:13:49] Well, it’s an excellent point. And I think that paired with a with a strong, compelling origin story, you know, in my line of work, I get to hear some really interesting origin stories, how things got started. And I would think as a prospective employee, if I looked into an organization and I heard their origin story and then I heard what you’re describing here about the environment, I got to believe that would that could be very compelling.

Ryan Englin: [00:14:16] Absolutely. We got a we got a client that we worked with last year. And, you know, they when we started asking them about all of these stories and I think you bring up story like, oh yeah, this this person, you know, has this story on how working for us impacted their personal life. This person we help buy a house. This person got out of debt. This person was able to retire a millionaire. Like they have all these stories. And when we started collecting all these things and we sat down the I remember the owner of the company looking at me, he goes, You know what? That’s what I want. I want a company where every single person that interacts with us has a story to share. All right. I want some powerful stories to share. And so that all of a sudden became more of their vision for how they drive the company forward.

Stone Payton: [00:15:01] Yeah. Okay. I want to get some tactical advice. It’s one of the benefits of doing this for a living. Guys, if you want free consulting, get yourself a radio show. They may not always give you the answer, but you could. You could try. But no, I got to confess to you, Ryan. Well, I think I do a pretty good job in this platform of conducting an interview. I think I’m probably the worst interviewer on the planet when it comes to conducting an interview for someone to come and work with us. And I know one of the traps. I’m at least self-aware to know that one of the traps I fall into is I just have a tendency to, I don’t know, just believe in them too quick and I don’t know, maybe hiring my own image. Again, are there some some things that you share with your clients to help them do a better job in that part of the process?

Ryan Englin: [00:15:54] Yeah, interviewing is my favorite part of the process. Like once we found good people and they’re applying, once we’ve automated the process so that we can keep up with volume, how do we interview them, make sure that they’re they’re the right people. And I’m going to do a quick little plug here. I’m going to give my website later, but all my website, you can download a copy of my book about how to hire the ones you won’t want to fire. And in that book, I outlined some very on point tactics, things you can go do by the end of the day to help with your interview process. But let me let me share this. When it comes to interviewing, what I usually see happen, and this is the biggest mistake people make in interviewing is the employer feels that they have to sell themselves. And so what happens is and I’m not kidding, I had I had a client that had me this year. Here’s my interview process. Spend 25 minutes bragging about how awesome we are. That was step one. Well, here’s what happens. You brag about how awesome you are for 20 minutes. You sell yourself and then you start asking questions. And guess what? You just gave them all the answers to the test. So they tell you everything that you want to hear and you’re like, This is amazing.

Ryan Englin: [00:16:58] And you hire them and they don’t work out because what we need to be doing is we need to be focusing on them, selling us. If we want higher quality people joining our team, we got to make sure they’re high quality during the interview process, and that means they have to sell us. Now good employees. They don’t interview a lot. Right? They’ll work five, six, seven years, one place, and then say, okay, it’s time to move on. The ones that are interviewing all the time, you don’t want to hire anyways because they’re got a new job every three months. But the ones that are really good, they don’t interview well. Because they don’t do it a lot. And so what you need to do when you’re interviewing is be there for them and help them through this process, Guide them with questions, just like you’re doing here with me. You’re interviewing me today and you’re asking me questions to guide this conversation. Same thing we need to do. There is ask them questions to guide them through the answers that you’re looking for, so that you create a really great conversation and you can make a really objective decision as to whether or not they’re a good person to hire.

Stone Payton: [00:18:00] Well, I’m glad I asked. I think that’s helpful because I think I resemble that remark. I think I probably babble on about how great and wonderful and how Business RadioX is going to solve world peace. And then he got. So I want to solve world peace, you know, when do I start? Oh, that’s funny. I got to hear more about this book. I got some questions about content and structure and that kind of thing. But a broader question, when you were I want to talk about the process of writing a book in the first place, because a lot of our listeners feel like maybe they have a book in them. Did did parts of the book come together much more easily than than others? Was the whole thing a struggle? Was the whole thing a breeze? What was that process of writing a book like for you?

Ryan Englin: [00:18:44] Well, I’m going to give you two answers because the book I mentioned, how to hire that ones. You don’t want to fire that book I wrote just out of an opportunity that I saw with my clients. I was coaching them through the same thing. It’s real short. It’s about 60 pages. That book just kind of flowed out. It was done and it was really easy. But I am now in the final stages of writing a much bigger book that goes through our whole process about a year and a half into it. And that book, there were parts of it where I realized going through the book that some of it just came out. It was easy. And then there were other parts. I was like, I teach people this stuff, but I don’t know how to articulate it in a way that it’s going to make sense in a book. And it required me going back to the drawing board on some of the things that we teach and some of the things that we do. And, you know, here we are a year and a half later, and it’s not because that’s how long it takes to write a book. It’s just there were some parts that were just real sticky. And when I shared it with with test readers, they were just like, Ryan, I am so lost what you’re doing here. But you know, the thing that I’m learning now, having gone through this when I write my next book, is that plan up front, knowing that the journey that you’re going to take the reader on from start to finish, just spending the time doing that, I wish I would have done that more. I think it would have been a lot easier to do the book.

Stone Payton: [00:20:00] Well, and I got to believe the blood and sweat that you are putting in by what you’re describing. I got to believe coming out of that, that if nothing else, and I’m sure it’s going to have a marvelous impact on a lot of folks, me included. But if nothing else, I bet it helps crystallize solidify for you the ways to articulate your disciplines, your processes, your methodology. I bet you I’ll bet it makes you more effective coming out of the writing process.

Ryan Englin: [00:20:32] Oh, undoubtedly. I provide a better service to our clients because I’ve been through that process. Yeah, no question.

Stone Payton: [00:20:39] All right. Totally on a different track here. You’ve got a lot of irons in the fire. You got a lot going on. You’re staying busy. And I’m interested to know outside the scope of this work. Your work? What, if anything, do you have a tendency to to nerd out about, like, something totally different where you sometimes you just dive in neck deep, whether it’s a hobby or something like that. You have a tendency to nerd out on anything outside the scope of your work.

Ryan Englin: [00:21:08] I mean, we only got a few minutes left in the show. Where do I start? But, you know, I got little kids at home and so any chance I get to do anything with them? But I tell people there are two things. I’ll get out of bed before the sun for golf and fishing. And so any opportunity I get, in fact, I’m actually my wife and I are talking about moving across country so that we can actually be in a place where I can golf and fish more. Mostly fish, because out here there’s just not a lot of places to go fishing out here in Arizona. I love those things. And then, you know, with my kids, you know, I look at that and say, Hey, my job is to prepare them so that when they’re 18, they’re ready to leave the house and ready to go. And so any opportunity I get to pour into them, you know, we study the Bible together. We we have great conversations. I mean, the little kids, six and eight. And any chance I get to spend with them is is a time when I get to geek out.

Stone Payton: [00:22:03] Yeah. Also always interested to know I often frame it up what’s on your nightstand but kind of getting at where what are you reading? Whether it’s blogs, books or studying for your own growth and development. What are you reading these days?

Ryan Englin: [00:22:21] Well, I already mentioned the Bible. Read that as often as I can. Great wisdom in there, great stories in there. And, you know, it’s the thing is, is almost everything that I read translate into how I can do my to my business better. I mean, at the end of the day, I’m in a relationship business. I’m helping companies find better employees. And it’s all about communication. And my wife and I, we read a lot of communication books, you know, marriage, communication and how men and women communicate different. And so much of that is able to to translate back in. But, you know, one of the one of the books that I really love, reading is love and respect. And it’s just about how people communicate differently. I can use the exact same words my wife uses and means something completely different.

Stone Payton: [00:23:11] That is so true and challenging. That’s true to Peyton House, too.

Ryan Englin: [00:23:18] Yeah. So so so those are some of the books that I’m reading. And then, you know, as far as a business book goes, one of my favorite is Never Split The Difference by Chris Voss.

Stone Payton: [00:23:26] Hmm.

Ryan Englin: [00:23:27] Negotiating book. It’s amazing book. I’ve read it a couple of times. Probably one of my favorite business books.

Stone Payton: [00:23:33] So I have with my youngest daughter. We decided we’re going to call it the Daddy Daughter Book Club, but she recommended one that I’m enjoying. What does it costing you not to listen? And and it goes well beyond just the active listening stuff, which is good. And I’m really enjoying that. But I’m also enjoying reading the book along with someone else or one that they’ve recommended, and in particular because it’s my daughter. But I do think even if the content is coming from someone, maybe even especially of someone outside your arena, you can often that different perspective on disciplines and thought patterns can can often that can really make a big difference.

Ryan Englin: [00:24:16] Mm hmm.

Stone Payton: [00:24:18] So, yeah, I’m. I’m enjoying that as well. All right, before we wrap, I’d love to leave our listeners with just a handful of pro tips when it comes to any of this marketing and recruiting and developing, retaining and look game. The number one tip is, you know, reach out and have a conversation with Ryan or someone on his team. But between now and then, maybe some things they could be reading, doing, not doing that, you know, just a couple of actionable things. They can start moving on.

Ryan Englin: [00:24:50] Yeah. You know, we we spend a lot of time working with our clients on front line employees. Those are the ones that, you know, you’re probably paying them hourly, high turnover. You need lots of people. And that’s really our focus is helping them there, because once you’ve done that and you figured out the front line, the other stuff becomes so much easier. I would say that there’s two things that everybody needs to do right now. Number one is get really clear. I mean, crystal clear, just like you did when you met with your marketing company to find out who your ideal customer was and figure out who is the best type of employee for you, how do they behave? What do they believe? What do they do for fun? Get really clear on who that is, because when you do that, it’s going to make it so much easier to do. Step number two. Which is right. A better job ad. Get rid of what HR wrote and write it like a commercial. Give it to your marketing team and say, Hey, make this sound engaging, make it fun, make it compelling, make it so that someone would actually want to apply here.

Ryan Englin: [00:25:57] Our job ads are much longer than what most companies do, and we just delivered a job ad to a franchise brand and we got the reply and they’re like, Can I apply here? And it was like, This is us. But I’ve never heard it articulated this way. I’ve never heard it described this way. So get really clear on who you’re writing those ads for and then write a better ad and give it to your marketing team. Say, have fun with it, make it exciting, make it compelling. Forget You know what? Here’s the thing. If I if I’m an electrician or if I’m a customer service rep or a sales rep, I know what those people do. You don’t have to tell me all of the stuff that I have to be able to do. That’s in the in the new higher paperwork. Right. Let legal handle that stuff. But in those ads, tell me why I should come do it for you.

Stone Payton: [00:26:51] Man makes all the sense in the world, especially when you say it. No, it makes perfect sense. I just love putting that marketing frame on it. And I’m going to we’re going to take your counsel here at the Business Radio Network, and I’m sure a lot of our listeners will as well. All right. What is the best way for folks who are listening to this to to connect with you, tap into your work, maybe get access to that tool that you mentioned earlier in the conversation and maybe have a conversation with you, man, whatever you think is appropriate, website, LinkedIn, email, that kind of stuff.

Ryan Englin: [00:27:23] Well, I am an easy guy to find LinkedIn especially, but core matters dot com. Go to our website. We’ve got hiring tips, we got resources, we’ve got downloads. We just launched a brand new 14 question takes less than 2 minutes survey. You take this and you get instant results on where you need to focus most in your business that you can start, attract, hire and retain the best people. Everything’s on our website at core Matters.

Stone Payton: [00:27:51] Fantastic. Well, Ryan, it has been an absolute delight having you on the show this afternoon. I appreciate the insight to perspective and keep up the good work. Man. What you’re doing is important and we we sure appreciate you.

Ryan Englin: [00:28:06] Thank you.

Stone Payton: [00:28:06] Stone My pleasure. All right. Until next time, this is Stone Payton for our guest today, Ryan England with core matters and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Core Matters

Laurie Sutton with Bananas and Beehives

February 27, 2023 by angishields

Cherokee Business Radio
Cherokee Business Radio
Laurie Sutton with Bananas and Beehives
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Laurie-Sutton-bwLaurie Sutton is co-owner of Bananas and Beehives, a local eatery in downtown Canton, Georgia that serves pastries, coffee and ice cream, winning a spot on the “Top 10 Atlanta Eats of Canton.

They are a small batch bakery specializing in French pastries and breads.

Follow Bananas and Beehives on Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:18] And welcome to Fearless Formula on Business Radio X where we talk about the ups and downs in the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today on the show, we have the owner of a local eatery in downtown Canton, Georgia, called Bananas and Beehives. And they serve pastries and coffee and ice cream. And they just won a spot on the top ten Atlanta Eats of Canton, which is very cool. Welcome, Laurie Sutton. Hello.

Laurie Sutton: [00:00:46] Hi. How are you?

Sharon Cline: [00:00:47] Good. How are you? How did it how did it feel to win?

Laurie Sutton: [00:00:51] I don’t know. It felt great. I didn’t even know that that was a thing until somebody sent it to me and said congratulations.

Sharon Cline: [00:01:01] The word got around. You didn’t even have to do anything for it to come to you, Right?

Laurie Sutton: [00:01:05] It was awesome.

Sharon Cline: [00:01:06] So congrats. That’s great.

Laurie Sutton: [00:01:08] When you feel good, it’s always good to have a little reassurance from, you know.

Sharon Cline: [00:01:13] From the public that you didn’t even have to ask for, right? No. I mean, that’s probably the highest compliment, I imagine.

Laurie Sutton: [00:01:20] Yes.

Sharon Cline: [00:01:20] Well, I have been to your to your bakery. It’s sort of a bakery, but it’s kind of an ice cream place, too. How about you let me know what you would describe your your shop as?

Laurie Sutton: [00:01:31] So we’re a small batch bakery that we also do a lot of wholesale, primarily wholesale right now. We kind of have outgrown our kitchen, so we bought a new space and we’re in the process of renovating it and turning it into a production kitchen. It won’t be retail, but it’ll be where we produce everything.

Sharon Cline: [00:01:53] It’s in Woodstock, right?

Laurie Sutton: [00:01:54] It is in Woodstock. So we’re very excited. It’s very centrally located to pretty much all of our customers.

Sharon Cline: [00:02:02] So you need more space because you’re growing, which is like the dream is.

Laurie Sutton: [00:02:06] It is it’s it’s great. It’s it’s more than what I had hoped for.

Sharon Cline: [00:02:11] Well, you had started at like, I was looking on your bio a little bit about how you really had a passion for baking, but also just like the perfect cookie. Is that what started the whole.

Laurie Sutton: [00:02:22] Right. So I’m from New Orleans and my I come from a long family of chefs and cooks. And, you know, my parents, my mom loved to cook and she, you know, cooked for an army and she would never let me in the kitchen to help her. But after everything was done, I could have it to bake. And so at four or five years old, that was what I knew how to do was cookies. And I just perfected over the years. And, you know, everyone’s always told, I’ve always heard from everybody. Do what you love. Baking is what I love. And so.

Sharon Cline: [00:02:55] So that’s how it all got started.

Laurie Sutton: [00:02:57] And all got started.

Sharon Cline: [00:02:58] So what was your perfect cookie recipe like? What was it that you loved to make?

Laurie Sutton: [00:03:03] Chocolate chip. Chocolate chip Bacon was my favorite.

Sharon Cline: [00:03:07] Is that what you started here too, as well when you started the bakery?

Laurie Sutton: [00:03:11] Chocolate chip and peanut butter. And so my whole idea was I was going to do croissants and cookies and, you know, I love croissant, I love Almond Crescent especially. And you can’t really find a good croissant. It’s everything’s, you know.

Sharon Cline: [00:03:29] Factory made, factory made.

Laurie Sutton: [00:03:31] And it’s just that has no flavor or taste. And so that’s what I wanted to do when I said, you know, we need a good croissant place. And so that’s what I started out. And then it kind of just know we opened in 2020 and we had to pivot a lot.

Sharon Cline: [00:03:46] Let’s just talk about the pandemic because it affects everybody’s business that’s been on the show. So how did how did you kind of manage what did you do right at the beginning of the pandemic? You opened.

Laurie Sutton: [00:03:56] We did. We did. It was it was a challenge, but it actually kind of worked in our benefit because we weren’t hit so hard in the beginning and we had time to adjust and we had time to realize that, hey, you might have to pivot and and this is what you need to do. And, you know, people kept coming to us and saying, well, you know, we like Christians and we like cookies, but can you do this and can you do that? And that kind of led into a whole, you know, barrage of different things that we do. And and we’re still trying to test the limits and do different things every day.

Sharon Cline: [00:04:33] So initially you were going to have like the croissants and the cookies. But then as the pandemic happened, you became more retail because people weren’t coming into the shop.

Laurie Sutton: [00:04:43] Right. Right. We we thought as we grew and got our name out there, that we’d have that organic foot traffic from being in a downtown area, you know, And there’s a lot of offices down there. Offices were shut down. There was the courthouse down there. The courthouse was shut down. So we just didn’t have that foot traffic. Another reason why I wanted to open a business and do what I love doing is I wanted that community involvement. And because we didn’t have that foot traffic and we didn’t have the people coming in, I didn’t really get that. And probably about two months after we opened, a friend of mine suggested I join a networking group and we joined the networking group and it just took off from there. And now we get that community involvement tenfold, really because it’s mostly with other business owners. And and so my fear is I can see that everyone has those fears and my accomplishments. I can see other people have this accomplishments and I don’t feel so alone.

Sharon Cline: [00:05:43] That’s awesome. It’s such a power to know that you’ve got support in your in your community right there next to you that if you were to ask someone down the street, Hey, I need this help, but you know them and they would be happy to help you.

Laurie Sutton: [00:05:55] Exactly. Exactly. It’s it’s it sometimes I feel like I’m dreaming. Oh, but what.

Sharon Cline: [00:06:01] A great.

Laurie Sutton: [00:06:02] Story that makes me so happy for you. Thank you.

Sharon Cline: [00:06:05] So, how did you come to Georgia? From New Orleans, then?

Laurie Sutton: [00:06:09] So I got married to a South Floridian and we moved to South Florida in 2004. It was a huge culture shock. I don’t know if you’ve ever been to. Yeah, well, I think anywhere coming from New Orleans is just a huge culture shock. And I just I didn’t care for South Florida. The only thing that I liked was the weather. It was very consistent, but I just didn’t like it. And so my husband told his business that he wanted to transfer and North Georgia was the first place. And his brother actually is a pilot and he was his hub was in LA. He worked for Delta and so he lived in Canton.

Sharon Cline: [00:06:49] And that’s how you ended up.

Laurie Sutton: [00:06:51] That’s how he ended up in Canton. And we love it.

Sharon Cline: [00:06:53] Yeah. It just unfolded for you like that.

Laurie Sutton: [00:06:55] It just unfolded like that. And we love it here. I mean, it’s it’s very similar. The people are so nice, like they are in New Orleans. And it’s just we just love it here. It’s more rural than their.

Sharon Cline: [00:07:07] Truth and more rural than even downtown Atlanta, I imagine.

Laurie Sutton: [00:07:11] Right.

Sharon Cline: [00:07:12] So I saw that you said you were a small batch bakery. So are you. As you get your facility here in Woodstock open, will you become a bigger batch bakery then?

Laurie Sutton: [00:07:24] Definitely. I think we probably are more of a bigger batch bakery.

Sharon Cline: [00:07:28] Yeah, cause I was thinking, you know, you also have other items on your menu than what I just talked about. Like, I know you’ve got this incredible bread that you have that I’ve had before. It’s really and you do coffee all the time. Like I think coffee and pastries and cookies sound wonderful together. But yeah, So I imagine you’re really expanding so much.

Laurie Sutton: [00:07:45] We are. We are expanding. You know, most people I love dessert. I’ve always loved dessert. I love baking. I love the science, trying to figure out, you know, how to do it and what makes this happen or that happen. You know, a lot of people like coffee with their dessert. I like ice cream with my dessert. And so that’s why I wanted to throw the ice cream in there as well. But we get a lot of people asking us about lunch. And so when we get our new place up and running, we’re going to turn the bakery into a quick lunch spot in downtown Canton. So we’ll have the, you know, the croissant sandwiches and the brioche sandwiches and and things like that.

Sharon Cline: [00:08:28] It’s so perfect. Like you said, there’s so much foot traffic right there.

Laurie Sutton: [00:08:30] Right. And the courthouses open up again. And so now we’re seeing a lot more people and. But it’s definitely we’ve had to pivot, and I think that’s been a great learning experience from us for us, because neither one of us have ever owned our own business before. So we’ve had to learn a lot. And, you know, I say for anybody that wants to do something, just do it. Don’t worry about getting your ducks in a row because you’re never going to have them in a row. If you’re doing something wrong, somebody will let you know.

Sharon Cline: [00:09:04] Where did your name come from? Bananas and beehives.

Laurie Sutton: [00:09:07] So I wanted something cute and catchy. I didn’t want something that tied me to something, you know, like a cake.

Sharon Cline: [00:09:13] Or a crescent place or something.

Laurie Sutton: [00:09:15] Like Laura’s croissants or whatever. I wanted something that we could do events because we do do a lot of events birthday parties, baby showers, both in site and offsite or on site and off site. And I used to read a lot of blogs. I used to read a lot more. I don’t have time to read the whole business, but I used to read a lot of blogs. When blogs first became really big. I was big on blogs, and I read this blog that this young lady wrote about banana bees not liking bananas, and they get very, very unhappy if there’s a bananas around. And it wasn’t a true story, but it was a very cute article. And one of the paragraphs started out bananas and beehives. And it was at that time that I was searching for a name and I was actually trying to find a one word name like Flower With, and everything was taken. And I thought, Oh wow, that’s kind of cute and catchy, and I could do parties with that, you know, And.

Sharon Cline: [00:10:11] No one had it.

Laurie Sutton: [00:10:12] I looked it up and no one had it. And I thought, Yes, this is it. And so I took out all the domain and the social media accounts and and then ten years later, we opened. But listen, that is.

Sharon Cline: [00:10:26] That is like the American dream. Like you followed something that was inspiring for you. And now there’s a whole like you have a website and physical store and now you’ll be, you know, having expanded. And I mean, how exciting is that?

Laurie Sutton: [00:10:39] I know. And there is a little something to that. So our name has beehives in it. And so when we first opened, I didn’t realize how many beekeepers there were in North Georgia. There’s quite a few. And so I guess when they saw, oh, beehives, I wonder what this is. They all came to check us out. So there is a little bit of truth to bananas and beehives. So bees can be temperamental. And if they’re unhappy, they release a fair amount and it smells just like bananas. And that is true. I did research that and but it has nothing to do with our name. I found that out after we were opened by a couple of beekeepers.

Sharon Cline: [00:11:14] So now you have some trivia. You can win a big contest with that one.

Laurie Sutton: [00:11:17] I know you useless knowledge, but that’s all.

Sharon Cline: [00:11:21] My brain has in their.

Laurie Sutton: [00:11:23] Mind so.

Sharon Cline: [00:11:25] Well. So I know that you said that you were going to be doing lunch, but now you’re going to be opening five days a week. So how does that impact your your life? Because if you’re busy now, what do you hire more people? How will you manage it?

Laurie Sutton: [00:11:39] So at the moment, as crazy as this may sound, it is just my husband and I, we have done everything my parents do come in and help when I do events. Sometimes I grab my daughter and make her come with me. She’s a schoolteacher, so she’s available. A lot of the times that my events are going on. We don’t have the room to hire anybody right now. We’re kind of excuse me, which kind of tripping over each other.

Sharon Cline: [00:12:06] Yeah, I can imagine.

Laurie Sutton: [00:12:07] And so once we have that production kitchen and we turn our current space into just the lunch space, we’ll have more room. And so at that point, yes, we’re going to hire people and then we probably won’t be there much. Yeah. Is my plan.

Sharon Cline: [00:12:25] Going to take a break.

Laurie Sutton: [00:12:26] Now? We’ll be at the production kitchen.

Sharon Cline: [00:12:30] But that’s awesome. Because think about like this is such confirmation that it was needed in this area that that what you’re making is is desirable and successful and people and you’re growing. I mean, that’s the dream for sure.

Laurie Sutton: [00:12:42] Yes, definitely. I remember I used to make things, you know, for friends and family and everybody would tell me how good it is and, oh, you should open up something. And I always thought, Oh, are they just telling me that, you know, your friends, they have to tell you it’s good.

Sharon Cline: [00:12:57] They want you to bring things over more.

Laurie Sutton: [00:13:00] I remember one of my friends, I remember her when I told her that we rented a space and we were opening a paper. She says, Oh, no, I’m going to get huge now. Oh.

Sharon Cline: [00:13:08] You’re not going to bake just for them, right?

Laurie Sutton: [00:13:11] And so, yeah.

Sharon Cline: [00:13:13] Where do you get your recipes? Like, how did you kind of perfect things? Like I’ve seen croissants being made or in the process of being made and they’re labor intensive.

Laurie Sutton: [00:13:24] The croissants. Yes, they’re very labor intensive. It used to take me two days or three days to make them, and now I can do them. And pretty much in one day I make the dough. Wow. Yeah, it’s. But it’s all day from like, wake up to nighttime. It’s an all day process as far as the recipes go. I’ve just kind of I’ve lived in three states now, and the humidity and the climate is slightly different and all three. And that affects baking a lot. And so, yeah, so I’ve just had to learn how to make those adjustments. And as far as the recipes go, if you know what to use and when to use and how much to use, that’s just kind of a natural thing. It’s the ingredients. The ingredients is what makes what you’re eating. If you don’t use good ingredients, you can have the best recipe and it’s not going to matter. So it’s the ingredients that matter.

Sharon Cline: [00:14:24] What kind of ingredients would you say is worth investing in?

Laurie Sutton: [00:14:28] You get what you pay for. You know, like you use a good butter, use a good vanilla, you know, use a good flour, know what kind of flour to use, depending on what you’re making. And but yeah, it’s definitely. You mean the brands. Oh, the brand. So the brands I use, I use Plugger, which is a European butter or any European butter, you want it to be a high butterfat content.

Sharon Cline: [00:14:53] I had no idea that European butter was like that. This is what butter is important.

Laurie Sutton: [00:14:56] So I like especially in croissants, I mean.

Sharon Cline: [00:14:59] That’s all butter.

Laurie Sutton: [00:15:00] It’s all butter, It’s layers of butter and dough. And so.

Sharon Cline: [00:15:04] Interesting European butter is.

Laurie Sutton: [00:15:05] What as opposed to as far as vanilla goes, I use a very good vanilla expensive and I use Nielsen Massie’s Madagascar bourbon. And yeah, I mean, those things make a huge difference. So like I said, you get what you pay for and you can taste it. You know, it’s what.

Sharon Cline: [00:15:28] Are what are your top sellers? If someone were new and wanted to come to your shop and kind of get some of the most popular items, what would they be?

Laurie Sutton: [00:15:38] So probably our we sell a lot of croissants and then cookies and then bars. Those are probably our top three sellers. We do sell a lot of bread. What I get the compliments most on are the croissants and the cookies. I do. I hear so much that our croissants are better than the ones that they’ve had in Paris. And I keep telling my husband we need to go to Paris because I’ve never been to Paris and I need to see about these because you just got to.

Sharon Cline: [00:16:08] Hire some people and then head.

Laurie Sutton: [00:16:09] Out for what I know.

Sharon Cline: [00:16:12] Well, so what has been the most rewarding part of having your business? Like what? What? What drives you makes you the happiest.

Laurie Sutton: [00:16:22] Making other people happy. And when I sell something to somebody or give something to somebody because we do give away a lot and they and I see the joy in their face and or the happiness and they say how this is great, or call us. And we get phone calls from people just making people happy. It does it for us. Oh.

Sharon Cline: [00:16:44] But you also what I like about your business and I had looked online a little bit that you you are involved in lots of different kinds of organizations, but also events. And I think that’s really important to you’re you’re supporting you support each other. But can you talk a little bit about the events that you tend to to support?

Laurie Sutton: [00:17:04] We pretty much support almost any anybody that comes to us and asks us for their support. We we try to be as helpful. We want that community involvement. And so usually whatever they ask for, we pretty much try to accommodate. And we wanted that community involvement and to be able to give back.

Sharon Cline: [00:17:27] I know a lot of companies don’t. So I think that’s really impressive. And I think if more companies knew what it felt like to really give back, they would do more.

Laurie Sutton: [00:17:34] Yeah, it does. It’s that in itself is just rewarding.

Sharon Cline: [00:17:39] So would you say that you have something that’s sort of been the biggest surprise of opening your own business? What’s been the most surprising aspect of it?

Laurie Sutton: [00:17:49] Um. The fact that I’m working 24 hours a day.

Sharon Cline: [00:17:57] That’s something I’m going to ask you about is the balance, because we talk about this on the show all the time, work life balance. When you’re a business owner, how do you do it?

Laurie Sutton: [00:18:04] It’s hard. It’s hard. And, you know, we’re we’re almost three years in now, and I’m still trying to figure that out, that balance. One of the things that we did, we were talking last year, early last year, probably about a year ago now, you know, we can’t go on like this. We have to figure something out. We have to move to a bigger place by a place, you know, And we kept getting more and more wholesale accounts and we thought, you know, maybe we’ll just and people kept coming to us wanting to rent our kitchen. And I thought maybe we should just buy a space and turning it and turn it into a production kitchen. And so when people say, well, how do you balance? I say, well, you just start a new business. And it kind of.

Sharon Cline: [00:18:49] Counterintuitive.

Laurie Sutton: [00:18:51] Kind of sounds counterintuitive or productive, but it’s actually going to help us because it’ll be a bigger space so that we can hire people to do what we do. We’ll have more ovens, more refrigeration and just a bigger prep area because our biggest problem right now is time and prep area. We do not have enough prep area and it’s one of the reasons why we kind of cut back our walk in hours to do our wholesale accounts because we are just spread out all over the shop when we’re doing these orders.

Sharon Cline: [00:19:26] And so it’s crazy to think that you had started thinking that it would be more of a walk in, kind of like sit down and have coffee and pastries in your shop. But it’s actually become something so much different.

Laurie Sutton: [00:19:37] It has. It has. I tell people that we opened in 2020, in the height of the beginning of the pandemic, and we quickly had to take a left turn from there.

Sharon Cline: [00:19:52] Well, if you’re just joining us, I’m speaking to Laurie Sutton, who is the owner of Bananas and Beehives in downtown Canton. So what would you say is like a misconception that you think is in your industry? What is there anything that you’d like to address that you think people don’t know about what it’s like?

Laurie Sutton: [00:20:09] I don’t know.

Sharon Cline: [00:20:11] Oh, good. I did something kind of question. Well, I was thinking that, you know, I’m assuming that people don’t know, like, the ingredients list. Like, I don’t know that I, I appreciate you pointing that out because how would I know that I’m even having something that’s actually extra special.

Laurie Sutton: [00:20:28] Right?

Sharon Cline: [00:20:28] Bourbon kind of vanilla or flour or incredible butter. I wouldn’t know to even appreciate that. You know, it tastes really great. But I love that you kind of talk about how much you think about the back end of it, right? I don’t think that I had an appreciation for that.

Laurie Sutton: [00:20:45] So, yeah, I think I guess that is kind of a big misconception that people don’t. And it’s probably why a lot of people don’t bake. You know, you have a lot more cooks than you have a lot more restaurants than you have bakeries. But yeah, I mean, even with restaurants, it’s the ingredients that you use and that that definitely make it. And yeah, a lot of people just think butter is butter. Exactly. Because if I.

Sharon Cline: [00:21:07] Try to make a on, it’s not going to be the.

Laurie Sutton: [00:21:10] Same right You know makes a lot of love.

Sharon Cline: [00:21:12] Also you put love in something.

Laurie Sutton: [00:21:15] Patience, love and patience. Yeah. I look back I think back to when I first because before we opened the bakery, I had never made a croissant before. I made a lot of desserts, but I never made a croissant. You know, just the thought of rolling out dough for hours at a time. And so I did a lot of research, and the first thing we did was bought a cheater. We ruin the dough through.

Sharon Cline: [00:21:38] Right?

Laurie Sutton: [00:21:39] And so that definitely is time saving. And but yeah, just just the thought process and stuff, which is probably why a lot of people don’t do it. But any of I said I have for anybody wanting to get out there and bake is buy good ingredients. It makes a difference.

Sharon Cline: [00:21:55] Interesting, because I don’t know that I even have good you know what I mean? Like, I don’t know. Of course I don’t bake for anyone else, really, but I would want it to be amazing. So. And you take pride in it, obviously. Yeah. In your products.

Laurie Sutton: [00:22:07] Well, another thing that we’re going to do in the production kitchen is something we wanted to do in the in the shop is whole classes like how to make croissant classes and how to make sourdough classes and things like that. And we never was we never were able to bring that to fruition in the shop because it just wasn’t big enough. The kitchen was too small and but we’ll have a lot more room and so it’ll be a learning kitchen as well. Oh, that’s for anyone else. If you want to come and give a cooking class, you’re more than welcome. No, I will take a cooking class.

Sharon Cline: [00:22:43] I don’t bake for people who, like, really care about the results.

Laurie Sutton: [00:22:48] I’m fine.

Sharon Cline: [00:22:50] I love baking. But it’s interesting how I don’t really want to have a thousand baked goods around because I’ll eat them all. Like, how do. Do you ever get tired? Like, are you like, No, I’m not. I’m not. I don’t need a croissant because I’m in them all day long. But like, is that something that you’re sort of like you don’t really feel the need to eat any of these things, Like people who are in coffee shops. They probably don’t need to be drinking coffee all day because they’re in it all day, right?

Laurie Sutton: [00:23:13] Definitely. I don’t eat. I can’t even taste test anymore. I live on a wing and a prayer. You know, when you you know, before we opened, when I was baking here and there at home or for friends or or whatever. I did. I you know, I had my go tos. I loved Alman croissants. I loved cookies, just chocolate chip. I mean, I can eat chocolate chip and milkshake any day, but now that I’m around it all the time and, you know, now that we’re getting busier and busier and busier and the quantities are getting up and up and up, and I can’t keep up with the quantities or I’m having trouble keeping up with them. Yeah, I can’t eat it. My go to food is Mexican, and I keep telling my husband and this has nothing to do with anything, but I keep telling him I need to go get a job at a mexican restaurant because maybe then I won’t crave it five times a day. Yeah, but yeah, if you’re around something every day, I think that you kind of, you know, get.

Sharon Cline: [00:24:13] Desensitized or whatever.

Laurie Sutton: [00:24:14] Right? Definitely.

Sharon Cline: [00:24:16] I need to work in, like a chocolate place, then I think something like that. Well, baked goods in general.

Laurie Sutton: [00:24:21] Do you want to give up chocolate though? I don’t.

Sharon Cline: [00:24:24] Yes. I think for a short period I’d probably do me good. What do you do for marketing?

Laurie Sutton: [00:24:31] For marketing? Well, so we’ve tried a little bit of everything. We’ve been in quite a few magazines, the local magazines, family life and enjoy Cherokee and things like that. We’ve also been in.

Sharon Cline: [00:24:46] Some.

Laurie Sutton: [00:24:47] Neighborhood magazine. We’ve done social media, we’ve done Facebook and Instagram, things like that. I can’t remember anything else that we’ve done. We haven’t done any marketing lately. The last thing we did was family life.

Sharon Cline: [00:25:01] Okay, But it’s obvious that you don’t really need to exactly, because you have done so much in the community.

Laurie Sutton: [00:25:08] Right? Because that definitely, definitely we I tell anyone now that’s looking for looking to start a business, just do it. You can research for years. I mean, I’ve been wanting to do this for a very long time without saying my age a very long time. You can research all you want and you’re never going to figure it out until you jump in the pool and start swimming. But that’s the first advice. Just do it and you’ll figure out what you’re doing right and what you’re doing wrong and what people want and what they don’t want. And the second piece of advice right on up there with the first piece of advice is network. I mean, that changed it for us. Our very first network meeting, we were approached about wholesale and that had never crossed my mind. And I thought, okay, sure, we can do that. And then it took them actually, I think, two or three more times until they finally showed up at our shop and said, we would like you to wholesale for us.

Sharon Cline: [00:26:03] Wow. And where do you wholesale?

Laurie Sutton: [00:26:05] So our very first customer, that one was at Reformation, which we truly love. They were a godsend to us and we still wholesale to them. We also wholesale to Alma, Coffee Jacks, Coffee Bazaar, coffee Whitetail Coffee, Woodstock, Beer Market, Circle of Friends Reeves House. We I think we have about 17 wholesale customers right now that are actively and we have two more that we just got black rifle coffee and I don’t want to leave anybody out. That’s okay. I think we have 17 now that we actively do on a weekly basis. And but yeah, it all started with reformation. And I just remember when we first got our license before we started.

Sharon Cline: [00:26:55] Really baking.

Laurie Sutton: [00:26:56] Before we even opened our doors, when we first got out, when they came and did our first inspection and everything, I remember her asking if we were going to do wholesale and I said, No, why would we do wholesale? We have a retail shop and we had to quickly change our license after we started that. And yeah, it’s just it’s changed everything and for the better. We love it. And so but definitely I my best piece of advice is, you know, market yourself of course, with, you know, Radio X and Business RadioX and, and magazines, local magazines and stuff. But network, network, network, that’s how you’re going to get your name out there. And I mean, it definitely helped us and put us in a whole new, you know, a whole new place.

Sharon Cline: [00:27:41] Yeah. Yeah. Different direction completely.

Laurie Sutton: [00:27:44] Yeah.

Sharon Cline: [00:27:45] So you said you love it so much. So what is it like being working with your husband? You know, all the time? Because I wonder what that would have been like for me if I had had the same scenario. Would I be like, super happy or not super happy?

Laurie Sutton: [00:27:59] It’s a challenge. I’m not going to say it’s not. It’s definitely a challenge. But we finally have come to a place where we can work together. I probably just need to trust him a little bit more.

Sharon Cline: [00:28:13] Well, I had someone on the show recently that talked about how their partner has so many strengths that they don’t have, and it just really balances out so nicely.

Laurie Sutton: [00:28:21] Absolutely. Yes, he does. He definitely you know, mine is the creative I’m the the think outside the box. Yeah. The creative on what you see in the shop. All of that. And he’s more of the behind the scenes. He kind of fills in where I need help. He does bake. And by baking, I mean put it in the oven. But that isn’t very important. It’s a very important thing to do. But he’s also he’s the financial guy. And so he’s the one who’s made this dream of mine happen.

Sharon Cline: [00:28:56] I would have thought, Right.

Laurie Sutton: [00:28:57] I know who would have thought so. But yeah, it’s been it definitely is challenging. But, you know, you come to a place where you say, okay, you know, this is my lane. This is your lane. This is when we can mix lanes. Yeah.

Sharon Cline: [00:29:11] And you complement each other that way. Do you ever go to some of the places where you wholesale and say your things?

Laurie Sutton: [00:29:18] Well, every time we deliver, yeah.

Sharon Cline: [00:29:21] I mean, like, if you’ve ever got a black rifle or whatever or I don’t know any of the coffee places and you’re like, Oh, there’s our stuff.

Laurie Sutton: [00:29:27] Yeah, that’s so. Absolutely. Absolutely. We have. And, you know, it’s kind of come back to us also. We have people that see our stuff or have our stuff eat our stuff in other places, and they come and check us out. Oh, you really are here because we have our address and everything on each package. And so yeah. Or they’ll say, Oh, we wanted this, but they didn’t have it, so we just came to see if you had it or something like that. So we get that a lot and it’s, it’s nice. It’s nice because, you know, obviously, you know, your products are selling because they keep ordering more, but you wonder who’s buying them. And so we do get to see that sometimes.

Sharon Cline: [00:30:05] That’s so cool. And I think how neat it is that you are in have a physical store that people can talk about years from now. Oh, I walked by here when I was a little kid, you know, and here it is. It’s just neat that you’re part of now a community and a history.

Laurie Sutton: [00:30:19] And we love that. We love being part of the community. And the community has been so welcoming, welcoming to us. It’s it’s awesome.

Sharon Cline: [00:30:27] So is there anything the show being fearless formula, is there anything that you’re not afraid of anymore?

Laurie Sutton: [00:30:33] Oh, everything I’m afraid of. I don’t know that I’ll never not be afraid of anything.

Sharon Cline: [00:30:42] I’m laughing because I told you before the show started that sometimes I’m like, they changed the passcode for me to get in there because they figured it out that I’m not even supposed to be in this building or something. Like, I have irrational fear, But no, seriously, Like, it’s something I think about is, you know what? If this all falls apart or what if it ends and.

Laurie Sutton: [00:31:00] I have most of my fears are irrational. Yeah, I think I feel that, too. Every time I make a delivery, I think, what if they don’t like it? Or what if I did something wrong? Or did I forget the sugar or, you know, or. But you do it anyway.

Sharon Cline: [00:31:14] But. But look how you’re still doing it anyway. Yes, I suppose they haven’t kicked me out of here yet.

Laurie Sutton: [00:31:18] That one’s like I said before, once you jump into the pool, you you have to swim. And and so I think that’s what I’m still trying to do. Just stay alive and, you know.

Sharon Cline: [00:31:29] And and watch it.

Laurie Sutton: [00:31:30] Grow and watch it grow and be helpful and just try to be involved. And and I would love to get more involved. You know, I just I don’t always know the right avenues to take. And but but.

Sharon Cline: [00:31:45] You look it’s like sometimes things are coming to you as well, you know?

Laurie Sutton: [00:31:49] Right.

Sharon Cline: [00:31:49] Which is so cool. Well, it’s so exciting. How can people come see you or get in touch with you if they want to.

Laurie Sutton: [00:31:56] So they can call us at the shop, They can email us, they can message us on social media or Facebook or Yes, like you did. They can come to the shop. Yeah. We would love to meet anyone. We everyone that walks through our door or we say, Have you been here before?

Sharon Cline: [00:32:16] Yeah. You ask their story.

Laurie Sutton: [00:32:18] We ask their story.

Sharon Cline: [00:32:19] They can hear your story.

Laurie Sutton: [00:32:20] So it’s it’s it’s been fun to get to know people and you know, and you you get that clientele that just comes back. And we have so many now that they don’t stay, they just call and they say, hey, we need this. Can we pick it up on Thursday? And so we do a lot of that. And even though we’re only open a few days a week, we are there seven days a week, pretty much almost around the clock. And yeah, and we take orders, not just wholesale orders. So we do orders also. Yeah. So stop by. Say hi. We’d love to meet you.

Sharon Cline: [00:32:51] Well, Lori, thank you so much for coming on to this show. It’s been so nice to chit chat with you and kind of hear your back story. And now I feel like I can have an appreciation for what I’m eating when I’m there.

Laurie Sutton: [00:33:00] Okay, Well, thank you so much for having me.

Sharon Cline: [00:33:02] You’re welcome. And thank you all for listening to Fearless Formula. I’m Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Caitlin Thomas with Cartersville Living, Dan Pineda with Atlanta Water Fire Damage and Martial Arts Master Michael E. Reid

February 27, 2023 by angishields

CharitableGA022423feature
Charitable Georgia
Caitlin Thomas with Cartersville Living, Dan Pineda with Atlanta Water Fire Damage and Martial Arts Master Michael E. Reid
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Caitlin-Thomas-bwA local of Cartersville, Caitlin Thomas has lived in Georgia her whole life, but her family roots are deep in New Jersey. She is a wife and mom of 2 boys. Caretaking has always been a large part of her life, being the second oldest of nine children and assisting in her grandfather’s caregiving.

Caitlin is currently working as a community magazine publicist. She hasworked in many fields over the years, from waitressing to life insurance sales and everything in between. However, her most well-earned title and favorite job was a first rank Karate instructor in Ketsugan Martial Arts out of Powder Springs.

Dan-Pineda-bwDan Pineda is an entrepreneur and author on martial arts and spirituality.

He is a managing partner at Atlanta Water Fire Damage, a local restoration company servicing the Atlanta metro. He has run and owned many different kinds of business, from organic produce delivery to commercial martial arts schools, and restoration companies.

Michael-E-Reid-bwMaster Michael E. Reid is a former NFL player, internal and holistic practitioner, a martial artist, as well as a speaker and business man.

Along with being a teacher to others, he is a willing student on a lifelong journey to elevate himself.

Connect with Michael on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the business radio studios in Atlanta. It’s time for Charitable Georgia, brought to you by B’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good, fabulous Friday morning. It’s another fabulous Friday with three more fabulous guests. We’ve got a pretty cool show this morning. The three guests that I have all have something pretty cool in common, which we’ll get to in just a second. But my first guest this morning is Caitlin Thomas. Caitlin, thanks for being here this morning.

Caitlin Thomas: [00:01:02] Thank you for having me, Brian.

Brian Pruett: [00:01:03] So you are from the Cartersville area and you’re starting a community magazine, correct?

Caitlin Thomas: [00:01:11] That is correct.

Brian Pruett: [00:01:11] So give us a little background. Why are you doing that and share a little bit of your story and then we’ll get into why I asked you here.

Caitlin Thomas: [00:01:18] Okay. So actually, before I came into publishing this magazine, I was working in life insurance and wanted to have something a little bit more positive to be giving the community. So I found myself in this position with publishing the community magazine for Cartersville. It’s going to be called Cartersville Living. It’s about bringing the community together. We stay away from divisive topics and it’s really just about uniting the community, making homeowners aware of services in the community that are available to them in addition to really just bringing the businesses together, highlighting them as the go to with these homeowners as well.

Brian Pruett: [00:01:58] Is this going to be a monthly magazine, Weekly magazine, Quarterly.

Caitlin Thomas: [00:02:02] It’ll be a monthly magazine. So we highlight local residents, those that are either doing work in community or in charitable events such as yourself, so nonprofits or working in the school districts. We want to highlight those individuals because the homeowners that we are distributing to have a little bit more, I would say, funds available to contribute to those nonprofit organizations.

Brian Pruett: [00:02:28] And this is going to be a hardcopy magazine as well as online.

Caitlin Thomas: [00:02:31] It will be a hardcopy magazine, and we’d do digital footprint with advertisements online.

Brian Pruett: [00:02:38] Is it a subscription based or how do people get the magazine?

Caitlin Thomas: [00:02:40] So it’s going to be direct mail. So our our homeowners, they don’t have to pay for the subscription. It is really just a complimentary thing about bringing the community together.

Brian Pruett: [00:02:52] Awesome. Well, the reason I asked you here, just like these other folks, you have a background in martial arts, so that’s pretty cool. And my uncle, a little trivia free guys, my uncle’s and martial arts. He’s also a martial arts heart of Famer. I actually took Taekwondo up until about the seventh grade when I broke my leg the night before I supposed to test for my blue belt and I never went back. So that’s a different story. But anyway, so share a little bit about your your martial arts training and the type you do and why you’re doing it.

Caitlin Thomas: [00:03:24] Okay, so my background is in jitsu and martial arts. There’s not very many schools of Katsudon here in Georgia. Actually, I come from the only school here in Georgia for Hexagon. All other Katsuya martial arts studios are in New York. But really what brought me into it was I come from a large family and my dad wanted us all to have that discipline instilled in us. So I’m one of nine kids and that was a very big deal, was the discipline and the structure within the family. So that’s really where it started, was just wanting to have that instilled in us. But for me, what took off was the really influence that my sensei had on me and his roping me into, you know, his training courses and doing women’s self-defense courses. And for me that was just all the motivation and inspiration I needed was just somebody to be pouring into me that way.

Brian Pruett: [00:04:23] Can you take us through a little bit about your how your training goes and went.

Caitlin Thomas: [00:04:27] Oh boy, that’s hard. So we had you know, we had some days that were just very basic as far as, you know, you’re going through your quotas, you’re going through your basic punches, you know, And then we had have our days where we have intensified training. You know, we’d walk in and it’s just intensified training and you’re just, oh, crap, you know, sorry, I don’t know if I did.

Brian Pruett: [00:04:51] The SEC’s not listening.

Speaker3: [00:04:52] Okay.

Caitlin Thomas: [00:04:54] And intensified training for us was, you know, you could be in a horse stance and you’d feel like you’re sitting there for an hour. He’d take, you know, one of the smaller weight kids, sit him on one of your legs, make sure that you can hold. That stands for as long as possible, or it would mean, you know, sparring or clubbing until your guy and your belts are falling off. And in those situations, you’re not able to fix yourself. So you’re really just more intensified. On a basic day, though, is a little bit more structured. You’re going through your forms, like I had said, or your quotas or instructing younger, younger generation students on their kicks, punches, forms, etc., holds.

Brian Pruett: [00:05:43] You know, we talk about the kids on your legs at Thanksgiving or dropkick them across the room.

Caitlin Thomas: [00:05:46] So that would be easier.

Brian Pruett: [00:05:51] You would you know, I sat down and talked to. We talked a little bit. My uncle used to be one of the judges of Battle of Atlanta. And I think you probably all three have been involved with Battle of Atlanta. But you’ve done some competitions not only here in Georgia, but in other places as well. Can you talk about a little bit the tournaments you’ve been in?

Caitlin Thomas: [00:06:06] I have. So it’s always hard for us as kids, Sook and studio going into these Battle Atlanta or other competitions because most of the judges are not familiar with Kintsugi and martial arts. They don’t know how to judge the quotas that we are performing. They’re more familiar with, you know, taekwondo or I guess was probably the main one that we were competing against back then. But as far as the fighting goes and the sports competition, we always did well in those competitions. Our studio was not one of these storefronts that you see with the advertisements out front. We had a basement that we practice in. You know, we didn’t wear a lot of gear. We had maybe had had pads and hand pads. So I feel as though we had a little bit more traditional training in regards to our martial arts. So we always did well in our sports competitions. But it’s very different from, say, you know, your typical life self-defense courses. Sports fighting is a little bit different.

Brian Pruett: [00:07:12] Can you explain the difference.

Caitlin Thomas: [00:07:14] So well, when you’re training for a self defense, real life scenario? You’re going up against individuals who might not have the same training as you. Number one, you’re also having to gear a lot more of their body language, etc., and just your life experiences in the dojo. Whereas in sports competition, you know that you’re up against somebody who has similar training as you and you’re really you’re trying to find the opening, so to speak.

Brian Pruett: [00:07:51] You talked about earlier the only school in Georgia you shared that your sensei recently passed away, but you share with me that you wanted to kind of continue and be able to teach not only women, but I guess the younger generation as well. You’re a mom, you have some kids that. So why is it important to kind of continue, I guess, the the training and teaching?

Caitlin Thomas: [00:08:14] So my sensei, he actually he brought up the studio, number one, because he wanted his kids to have the same growth experience that he had. He came from New York and, you know, they didn’t wear pads, period, at his studio. So he started up just for kicks here in Georgia for his children. So he really was starting the studio or continuing the classes until his kids became black belts and they had that training instilled in them. I’m just grateful that I got to be a part of that. I got to be a part of his family. And I have a little bit of regret, honestly, in not continuing my training. When I became a mom, I became a mom very early on. I had my first child when I was 21, and I had actually just stopped assisting my sensei in his women’s self-defense courses probably five months before I got pregnant. But now, after his passing and going back, visiting the studio, I feel like it’s something I could start back up. My kids have recently become very interested in the Karate Kid and they have been, you know, just messing around. They’ve had some bullies in the neighborhood and, you know, I don’t want this to be something that they’re utilizing in those situations, but I want them to be able to defend themselves. I want them to have that confidence that I had and be prepared if something were to happen.

Brian Pruett: [00:09:50] You got the cars ready for wax on.

Caitlin Thomas: [00:09:51] Wax off. Oh, yeah.

Brian Pruett: [00:09:52] All right. Nice. So you talked about the magazine and the community and share a little bit of why it’s important to be a part of the community and be a positive influence in the community because you share it’s going to be positive stories and things of that nature. Why is that important?

Caitlin Thomas: [00:10:10] There is a lot of negativity going around in the world these days, and I feel like a lot of the media sources that we have tap into those negative stories. They highlight those negative stories and they have a certain energy that carries with them. And that’s something I try to stay away from, in all honesty. So I want to be part of the positive that is happening in the world. I want to make people aware of the resources, number one, that they have available to them in the community. Because in Cartersville we have a lot and I feel like a lot of them go unnoticed.

Brian Pruett: [00:10:44] Hence the reason you’re on Charitable Georgia show, right? The magazine is not currently out. When do you think that it will be launched?

Caitlin Thomas: [00:10:52] I am looking for spring, so April, May, June. Hypothetically, I’m hoping for the launch date as far as I can keep my morning sickness under wraps.

Brian Pruett: [00:11:07] So if somebody wanted to get a hold of you as far as maybe some advertising or wanting to talk a little bit about the magazine or if anybody’s interested in about the martial arts aspects of it, how can people get ahold of you?

Caitlin Thomas: [00:11:19] I am best reached through email or by my phone number. I don’t know if I can leave those on here.

Brian Pruett: [00:11:23] You can.

Caitlin Thomas: [00:11:24] Okay, so my email is Kaitlin Thomas. That’s Caitlin Thomas. Dot B as in boy v v m sorry. B v m at gmail.com. And my phone number is 4045676338.

Brian Pruett: [00:11:45] Awesome. Well, Kaitlin, again, I appreciate your time this morning and being here. Do you mind sticking around and listening to these other two stories?

Caitlin Thomas: [00:11:50] I’d love to.

Brian Pruett: [00:11:51] So we’re going to move over now to Mr. Dan Pineda. Pineda, how you say that, right?

Dan Pineda: [00:11:54] Hello. Hello, Dan Pineda.

Brian Pruett: [00:11:55] And I did say right. How about that?

Dan Pineda: [00:11:57] Like a potato.

Brian Pruett: [00:11:58] There you go.

Dan Pineda: [00:11:58] There’s a Pineda instead.

Brian Pruett: [00:12:01] So Dan is with Atlanta Water and Fire Damage. And you’ve shared that you’ve been extremely busy since Christmas Eve.

Dan Pineda: [00:12:10] Yeah, I worked Christmas Eve. Yeah, we were. You know, I’m Cuban, Cuban American. So we were about to dig into the election. I saw, you know, and then I get a call from my boss. He’s like, Hey, Dino, you got to get. You got to get down to Atlanta, man. It’s everywhere. And yeah, it was. I was just working till almost till the sun was coming up Christmas morning. And.

Brian Pruett: [00:12:32] And they haven’t stopped since.

Dan Pineda: [00:12:33] We haven’t really stopped. And we were just coming off the storm in Fort Myers, you know, or Hurricane Ian. And that was horrible. The things that we, you know, saw these poor people going through, you know, so we were trying to help them. And then we come back here and then the freeze happened. So we’ve we’re just we have one office guy right now and we’re trying to hire people. And this poor guy, I just every time I see him, I give him a back rub. You know, I’m like, Hey, buddy.You can do this, you know.

Dan Pineda: [00:13:04] Because he’s got he’s got his work cut out for him. I love you, Leo, if you hear this. But. But, yeah, it’s it’s been nuts. But even with all that. You know, people are very grateful. And, you know, we’re doing our best to make sure everyone gets everything they need and that they’re taking care of like an actual human being.

Brian Pruett: [00:13:25] Which is, you know, these days, a lot of companies don’t don’t do that. And it’s cool to hear that you actually went down to Florida to help the folks out. I mean, you hear stories of other companies doing that. But I mean, your name is Atlanta. You’re on fire. But that doesn’t mean you’re just going to stick in Atlanta.

Dan Pineda: [00:13:38] Well, my my boss, Charlie, he lost his house in a fire. So he that’s how he got introduced to this business was his house got burned down. And then he how he was treated and what he saw from the inside. And he was a contractor for many years before that. So he was like, you know what, man? I think that we could do a good job just by being human. And I think just by being a human here, we can do better. And we did. And that’s was one of the things that the Fort Myers residence and down in Bonita Springs and all everywhere that we were, they said they were like, Man, you guys are from Atlanta, but. We’re happy. We feel like you’re. You’re from here. We feel like you’re here with us. So, yeah, that’s the vision. It’s almost like how a Philly cheesesteak. You can get it anywhere, you know? Right. The vision is Atlanta water fire damage. You’re going to be able to get it anywhere. That’s kind of the idea.

Brian Pruett: [00:14:31] So how did you get involved with this company?

Dan Pineda: [00:14:33] Well, I had my own restoration company for about eight years before that. And the way I got into that was because my martial arts studio crashed and burned because I was a horrible martial arts business owner. I was a great coach, horrible business owner. So if you need someone to get better at martial arts, I can help. But if you need someone to get better at running their dojo, I can’t help. I’ll. I’ll hurt them.

Dan Pineda: [00:15:03] So just do the opposite of what Dan says and you’ll be fine. Right? So. So my dojo crashed and burned, and my students were like, Coach, don’t die. Get into water restoration. And I had no idea what that was. You know, I was like, What are you talking about? I worked for Morgan Stanley Dean Witter before. I had done some clerical work in the law field. I had never swung a hammer. And now they’re like. Be the man, you know. And. And I jumped in with both both feet and brought some extra feet just in case. And and it was amazing because our first year of business, we did like, 1,000,005 me and me and my partner, and we had no idea what we were doing and we still did well and we were like, Wow. So it just kept growing and growing. Came up to Atlanta, did some sales training for a couple of different companies here. I did what was it name is Phenix and there was another one and taught their whole sales team how to be less robotic. You know, how to use some strategy, martial arts use strategy, you know your strategy and what we’re doing right, if you live a more intentional right and and then my my, my current boss slash partner slash caretaker.

Dan Pineda: [00:16:20] Slash you know, ride or die because I told I said, look, if we work together, it’s like we’re married. It’s not I’m not just working with you like we win. We win. That’s what happens. And so he saw what I was doing and he wanted to take his business to the next level. He had this he had Atlanta water fire damage, but it was kind of in his back pocket and he wanted to grow to National. So then that’s when he brought me on and that’s what we’re up to.

Brian Pruett: [00:16:49] So you mentioned your martial arts background. How did you get involved with your story in martial arts?

Dan Pineda: [00:16:53] My pretty much. I’m a copycat. So when my big cousin does anything, I would do it. So my big cousin, Julian, he comes home and he’s like a martial arts guy now, you know? And he was like a chubby little kid. And all of a sudden you could kick my ass, you know? And I was like, Wait a second, that’s not fair. That’s not that’s not the righteous order of the universe.

Dan Pineda: [00:17:14] So I was like, Mother and father, please take me to martial arts. Right? So I was four years old. They take me to taekwondo and I did not want to ever go back the Masters. Their ginseng conjured him. He was like a brutal, evil monster in the eyes of a four year old. You know, I looked at him and I thought he ate children, you know, I was like, Oh, gosh, you know? And so he wouldn’t say, Clap your hands. He’s a Korean guy. He’d say, Beat your head. So when it was time to clap, he’d be like, Beat your hand.

Dan Pineda: [00:17:48] And I was like, What is he saying? You know? So I would we would call him Cuban people. A lot of Spanish culture, we’re not as refined as the United States in many ways. So like you will say, Oh, he’s Korean or he’s Japanese, but Cubans, all Cubans who came in the fifties, they’re like I said, Chino, El Chino, right. That’s just everybody. So I would say to my mom, por favor, por favor, normally.

Dan Pineda: [00:18:12] Salcedo, please don’t take me to him. Please, please.

Dan Pineda: [00:18:14] I was just so terrified. So they kept bringing me back out of love, I guess. And and I kept going, and I never stopped. And then when I was in high school, I met a kid who was doing kendo. He was doing Bruce Lee system and he was doing boxing and he was doing Mercado. Gee, this is like 98, 97. He’s doing boxing. He’s doing Muay Thai, he’s doing Mercado jujitsu, he’s doing Filipino Kali. And so he was training with a guy who was a student of one of Bruce’s students, Bruce Lee, students, Seafood Bustillo, Richard Bustillo. And so I went and jumped in again, fully boom and trained, fought, became a coach, fought in some unsanctioned fights in Lake Worth. This was back before there was all this stuff. I mean, we would just get together. There would be like a wood floor in Lake Worth Beach and the municipal building, and we would just all bang. It was just bang in time, man. It was everybody from every style. There were no pads, there were no mats. If you did a takedown on a dude and you dropped him on the top of his dome, you just wow. And it was just it was just no, there was no like, Oh, is he okay? Like, none of that. Your coach wasn’t like, I hope he’s okay. Your coach was like, Yes, you know more, right?

Dan Pineda: [00:19:24] So it was a completely different environment. And so I broke my leg on a dude’s face who’s actually still one of my good friends. And yeah, Aaron Joyce is wonderful guy. And so I broke my leg on his face and he’s a tough guy. Aaron’s a tough, big Irishman, and so Aaron’s like, you know, I think, I think, I think your legs broken, you know, And we just taped it and kept going. But in the healing process, I thought, man, I looked at like my Muay Thai coaches and they’re all like walking around with canes. And I’m looking at my, like jujitsu coaches and they’ve all got like, their knees don’t work. And I’m looking at just looking across like I do, Is this what I really want? And I happen to pick up this book by a guy named Masaki Tatsumi. He’s just a ninja dude. He was saying he was a ninja dude in Japan, and I thought all that was BS, but the book was cool. So I was reading through it and I found someone who knew him in my hometown, and this guy was like this old money art dealer. He had the original. James Bond, 1979. Aston Martin from the Living Daylights in the Dojo A Kahului. If you’ve ever heard of Julie’s art. Bauhaus like the Picasso of art. We had Julie. We’d break Julie pieces on accident with the Spears practicing in Belgium. It’s nuts, right? So he pulls me into the world of the ninja, and it is real. And I flip out because I’m from the eighties, so anything ninja is cool to me immediately. It doesn’t matter what it is.

Dan Pineda: [00:20:58] You’re like Houston Ninja Donut. I’m like, I eat it. I’m like, Oh, that was great. I just don’t even notice. Right? So we’ll get into the world of the Ninja and it ends up being that everything that I thought about martial arts was wrong. Everything. And now this is five principles that I found in there through playing with these things in a in a from a level of sincerity and wanting to work hard, not not wanting to be the master, just wanting to get one little piece. If that if there was one little piece, that’s enough, right. And so. They’re doing that, you know? That’s how I lead my life now. So everything I do now, moving forward, I use these five these five concepts that I got from Ninjutsu. But that’s that’s kind of like my thing. So now I have online ninja training. I have rough and tumble play, which has nothing to do with martial arts. It’s to help dads and moms play rough with their kids so that they learn how to have that physical contact from youth. We divorced it from the martial arts because people were freaked out by belts and kicking and fighting. So we took all of the rough, the contact, the kinesiology, all that stuff that heals your brain and that makes you a superhuman from playing with other people. You put that in a in a program. So that’s like all the stuff that my wife and I ended up doing with this stuff. So we’re not combat killers. We just want to make people’s lives better. That’s really share the good stuff, basically take off the top shelf stuff.

Brian Pruett: [00:22:25] Share the five principles of one.

Dan Pineda: [00:22:26] Yeah. The first one is always be aware that there could be a hidden advantage and in fact count on it. So like when, when I’m sitting here, right. I don’t think to myself, oh I’m just sitting with, with a bunch of just regular people, I think, oh well this guy’s in shape. This guy could have a gun. She was just telling me that she’s a psycho karate master.

Dan Pineda: [00:22:49] She just told me all her training. She just told you I beat people with no pads. I’m like Okay, we’re going to we’re going to avoid this individual in.

Dan Pineda: [00:22:56] Open combat. Right? So so from a ninja perspective, the idea of fighting openly is ridiculous because I’m placing myself in a targeted. It’s like this man, I would never try to do something in front of him because he would just crush me. But from behind. And with the surprise, that makes sense. So why is that? Well, because what it looks like isn’t what it is. That’s the first one. The second one is don’t be where you can be pushed or pulled. Meaning if we are in an engagement and I am in a place where he can exert any force against me, that first idea that he had an advantage I didn’t know about, that’s what cooks my goose. Because if he can put any force on me and he has a blade or he has any kind of advantage friends, Right. That all of a sudden. Right, the game changes quite a bit. So I can’t be where he can put any force on me. How many martial arts techniques start with the guy punches you and you block. That’s force. You’re receiving force. Now, you could say, Well, I’m blocking in such a way that I’m dissipating that, Yeah, that’s great. That’s Budo, that’s Warrior Samurai stuff. That’s not ninja stuff. Ninja stuff is he punches. You’re not there, right? So weird. That’s one thing. Don’t be where he can push you. The next one is keep your weapons covering their weapons. And in real life, you know, in a sales situation, something like be aware of the rebuttals, be aware of the possible rebuttals and have them answer it ahead of time in a love situation.

Dan Pineda: [00:24:29] Right. Be aware of your partner’s insecurities. Be aware of their challenges and be ready ahead of time. Right? That’s all of that stuff. So keeping that. And then the other one is move towards his back. What do you mean, move towards his back on combat? It means get to where none of his weapons are pointing at you. But in everyday life, if I have your back right, to really have your back means I have to have control over the situation enough to be supportive in a positive way because help is the sunny side of control, right? You get the wrong person helping you as bad, right? So I want to have you back the right way. And the last one is finish with economy of motion. Meaning if in order to beat you, in order to win, in order to get what I want, in order to complete, if what I have to do is move at a greater amplitude, at a greater speed with more force than you, then this is tyranny. In order to get what I want, I need to have you give it to me. And that’s the ultimate technique. So really, those five principles by following them. I’m always in a position where I have optimum optionality. And so that’s what I’m teaching, like the sheriff’s, you know, that’s what I’m teaching the students, teaching them to maintain optimum optionality, which comes from keeping your cool and knowing where to go next, right?

Brian Pruett: [00:25:49] That’s cool. You actually beat me to that. You said you were I was going to mention you were. You’re training the sheriffs, Cherokee County.

Dan Pineda: [00:25:55] Sheriffs. Yeah. I’ve got some sheriffs. They come, they train. They’re kind of still in the hush hush, because the thing is, a lot of these guys want they learn the Brazilian jujitsu, which is great. I did Mercado Jujitsu. It’s a form of that. It’s wonderful art. And they learn that stuff and there’s a lot of toxic martial culture. Martial culture has a lot of. Like the bullies. So it’s so funny. Like you think about the martial arts as being the guy who beats the bully, but most of the time the martial artist is the bully. Most of the time, in my experience, it’s the guy that knows some stuff, but he’s not followed it all the way. He hasn’t gone all the way to the old man where the old man shows him the way. He hasn’t done that yet, but he’s got some stuff and he uses it. And in the West, our concept of martial art is mostly probably the worst thing that could ever have existed for humanity. I mean, our concept of fighting is horrible. You know, the hero in our movies always wins. People from the East and from people can converse in. The classics are very confused by our culture because to them, the hero dies In the end. If you read any of the ancient hero dies, it’s the cost for being great is self sacrifice. And then we started telling stories where you get to kick everyone’s butt, get the girl, get the money, the credits roll, and I’m like, That’s wrong, buddy.

Dan Pineda: [00:27:18] So, you know, that’s that’s the main thing is in Japanese called Haki, Haki means a calm mind. And that’s the idea. Even if someone’s cutting me, someone’s killing me because we always think self-defense. But really, someone busts in here and tries to hurt all of us, right? Let’s say my wife and my kids and I mean, I don’t want to virtue signal, but let’s say we’re all here. Someone’s trying to hurt. I’m a guy. This is a nice woman. I’m probably going to sacrifice myself to protect her, even if I don’t want to. Even if I think, Oh, it’s the patriarchy, I’m still going to do it because I’m loaded. She’s life continuing. I’m loaded to protect her, right? So in which case there’s a dude come in with a knife. Martial arts, self-defense as I avoid the knife. But real life says I eat the knife for her. I eat the knife for you. I make sure I take it. And if I live, great. But the idea is you live a different perspective. Don’t see too much of that, right? So that’s why we’re doing what we’re doing with Budo and with Nina. That’s why I’m that’s why I’m here is to share that message, you know? But yeah, restoration. Yeah, whatever. But that part. Right, Right. More, more important.

Brian Pruett: [00:28:25] You also share that you’ve written a book as well, right?

Dan Pineda: [00:28:27] Yeah, I’m a, I’m a spiritual explorer of sorts. I joined a bunch of weird secret societies. I lived in an ashram, naked, gardening. I’ve done it. Whatever you can imagine, to expand consciousness and break down the walls of the screw, the doors of perception, the walls of perception, the ceiling. Right. Open that up. Big octopus brain going out in the universe. You know, all that good stuff. That’s all I did. So I wrote a book, My, my, my mentor in the occult and the spiritual traditions and all that. Jim Wasserman, he was a student of the students of the most infamous man to ever live, Aleister Crowley. And so Aleister Crowley, who was the famous evil Satanist demon worshiper, he wasn’t any of that stuff. He was like C.S. Lewis or J.R.R. Tolkien. He was a fantasy writer. But, you know, people take his stuff Anyways, Jimbo calls me and he’s like, Hey, man, I’m going to ask you to do something. But you got to say yes before I ask you. And it was Jim. And Jim was like another dad to me. So I was like, Yeah, whatever you say, old man, you know? And he’s okay, Well, you got to read a book.

Dan Pineda: [00:29:31] My mother in law was dying of cancer during that time. Stage four lung cancer. I wrote that book in hospice next to her. I don’t remember writing it. I don’t. The grief has wiped the memory of writing the book. So now when I read it, it’s called The Book of Secrets Secret Societies, Ancient orders, something or other. It doesn’t. Doesn’t matter. You look up the Book of Secrets, You’ll you’ll find it and wrote some other stuff. Martial arts stuff, political stuff. Not like left, right, more like how do we use martial arts to help create a better political environment where because it’s really hard to hate somebody who if you’re showing up every single week and you’re throwing each other and you’re talking and you’re getting deep about what life’s about, it’s very difficult to maintain many of these divisions. So wrote a little bit about that. But, you know, it’s a I just kind of take the writing gigs as they come. I’ve never chased. I’ve never tried to write or be published. I’ve never tried to do anything. I’ve never tried anything in my life. Everything has been like one thing after another, like a fruit after the flower.

Brian Pruett: [00:30:45] How can people find your book on Amazon?

Dan Pineda: [00:30:48] Yeah. Amazon, Barnes Noble Book of Secrets. And it’s not very good.

Dan Pineda: [00:30:52] So if you. So here’s the thing. Here’s the thing. It’s probably one of the worst books on the subject. And the reason was I was the reason I was hired to write a book for a complete novice. So so they’re like, write a book on symbol so that someone who has no idea what any of this is like, this is like Wikipedia level, like, you know, And so I write this because it was supposed to be a part of a huge series called The Wiser Concise Guide. And then the series got canceled after I wrote it and they said, We’re going to publish it anyways on its own. And I thought, Well, it’s like the intro to a series. It’s not even complete and it’s no problem because you know, our readers, they’ll like it. And they did. But me being honest with you, like if you’re going to read a book on symbols, there are so many better books like by James Osterman or any of these bigger guys. Like my book is a good coffee table book, and you can throw it at someone you know if you need to. That’s good.

Brian Pruett: [00:32:00] So those are the well. So if somebody wants a good coffee book, spell your last name. When they look it up.

Dan Pineda: [00:32:03] Pineda. P as in Paul. I anyday It means pine Glen which is strange because you know, not from the not from the woods, man. We’re from Jersey, so I don’t know.

Brian Pruett: [00:32:16] So you’ve talked about a lot of stuff in why you’re doing what you’re doing. But share you talk about treating people as humans in the business. Yes. Why is it important for you to be part of the community?

Dan Pineda: [00:32:29] Well. It’s not so much for me. I think it’s more of like there’s a need for human contact, right, wherever that is. And so, you know, when I was a kid, I would read these old writings, these old myths, and I would think, Oh, man, it would have been so great to be Hector, to be Odysseus, you know, to be. What would it be like to be Jonah, you know? And then now I realize. Yeah, you are. You are. You are, Hector. You are Odysseus. You are Jonah, your Ahab. You’re those people. And how you express that is in the contact. So the main thing that I’m bringing when I’m working in any project, but especially during a disaster, right, is I’m giving them the confidence that I’m an actual human being and that I’m going to do what I said I’m going to do, which is. What I found that that’s enough for me to basically destroy almost all of my competition. So if there’s like a group of ten restoration guys and all I do is do what I say I’m going to do and make sure, you know, you’re talking to a real person, like give you my actual number and answer when you call me. Look you in the eye since the work is very low bar. Unfortunately, it’s a low bar, but it’s something that, you know, we provide and we go all the way with it to the point where, like, we’re giving people merch and we’re sending them on the dinners and it’s not because they’re going to be a repeat customer. We don’t have repeat customers. People’s houses burned down usually once, but it’s because we we we’ve been there. We’ve been there. Every single member of our team has been in a loss situation and knows what it’s like. So, you know, we want to take care of people.

Brian Pruett: [00:34:12] Well, I wouldn’t say it’s a low bar because again, customer service these days.

Dan Pineda: [00:34:16] Right. Well, I just feel like it should like what I’m doing. My wife and I, we talk all the time because we’re like, man, all we’re doing is taking care of these people. Like normal people. Like, how is this? Because really what it is the response we get. Brian The response that I get from the public, from our customers, from our friends, they talk to me like I just gave them a like a golden Cadillac. And I’m like, Wow, that’s how much human beings value connection. So, I mean, I’m learning every single day. But to me, that’s that’s an unbelievable truth. So, yeah, yeah, you’re right. I just wish we could keep going with this even more. You know, Like, this is like what we’re doing now. I’m interested to see what we do in the future where all of us have been connected for longer than 20 minutes. Right?

Brian Pruett: [00:35:00] So if somebody wants to get a hold of you for, you know, water fire restoration or for your training or anything like that, how can they do that? Yeah.

Dan Pineda: [00:35:09] Atlanta water fire damage is my company for that stuff And if you’re interested in like. Brain transforming consciousness transformation through martial arts training, which is what I really specialize in, like the trippy stuff. Mushrooms. Like the mushrooms. Not martial arts. Martial arts, not mushrooms. Right.

Dan Pineda: [00:35:31] Like that kind of thing. Like, instead of those mushrooms.

Dan Pineda: [00:35:33] Do martial arts, you can get in touch with me. I have a Facebook page, but I also have Art of Ninjutsu, which is being built now. It should have a CAPTCHA page, but if I don’t have one, just go to Atlanta. Water Fire. My boss is used to strange inquiries coming through the company on my do to me. He’s like, Oh, this must be to do with then. Yeah, that’s fine. Thanks. Brian.

Brian Pruett: [00:35:55] Awesome. Dan, thanks for being here. You want to stick around for this next story?

Dan Pineda: [00:35:59] I wouldn’t miss this for the world, man. This is great.

Brian Pruett: [00:36:01] So my next guest is Michael Reid. And Michael, I appreciate you being here this morning. And for those of you listening in our sports fans, you may recognize his name from being a part of the Atlanta Falcons for six years. And you now are also a master in the martial arts. You have your own school, you’re in the martial Arts Hall of Fame. You do a lot for the community. But I’d like to start off a little bit about you’re from Albany, you played Wisconsin, right? And give us a little background and give us talk through a little bit about your your football career.

Michael Reid: [00:36:36] Football career coming out of South Georgia all the way up. Before I do that, I want to say that I’ve listened to your other guest here who I’ve met for now for 20 minutes. And I will have to say that that my mind is racing all over the place, right? Because the stories that you’re telling are the different aspects of martial arts training and how we evolve over time. And so I’m listening to your your comments and I’m going, Oh, yeah, just this da da da da da. And I’m going, Oh, okay. So I went past the what I call normal martial arts to get to some family style traditional martial arts that’s going into the concept of how you live and what you do. And it’s just all those things. You know, for me, it’s like, you know, just goose pimples everywhere because I’m like, Oh, this is what I this is what I’ve lived to do for a long period of time. But originally from Albany, Georgia, I went to Dalton High School from there to the University of Wisconsin on a football scholarship, majored in computer science, graduated in computer science, was an All-big ten football player and also All-big ten academic football player. I was very fortunate to be drafted in the seventh round. That was 12 rounds back in 1987 when I was drafted by the Atlanta Falcons. And then if you know anything about football, you know that most seventh rounders don’t make the team first.

Michael Reid: [00:37:43] The second round is third rounders. They’re pretty much no, they’re going to be there. But after about the fourth round, people start looking at you and you’re like, Well, we’ll see what happens. So I was blessed to play and see my first professional football game at the same time, because growing up in South Georgia, I did go to a Braves game, but never once did we go to a Falcons game. We went to plenty of college games, went to see Georgia play. My dad is also played in the NFL for many, many years. Before, before I came along, I was a coach and so we I saw more football than most people would ever want to know. I developed my love for football as a kid. Matter of fact, I learned all the capitals, not capitals, all the all the cities in Georgia based upon the football teams, because I you know, I knew everyone’s mascot. And so as a kid, that was very interesting to me. So I learned the geography for the state of Georgia via high school football teams throughout the state. And so, you know, even now when someone says some small town in Georgia, I’ll be, oh, that’s such and such, such that. And they’re like, Well, how do you know that?

Michael Reid: [00:38:41] So I was very, very passionate about football growing up. A coach’s son. There was nothing more I wanted to do than to be a football player. Football player, martial artist. But. I think a lot of people don’t know about me unless they grew up in Albany. So I was a pretty good basketball player. And so basketball probably is what set me up to be able to move on to play at Division one football and in the NFL. One of my teammates died last year. His name is Little Trane, Lionel James, who played at Auburn and then played over at San Diego. I had the distinct responsibility as a sophomore to guard him in practice every day. Now Lionel is five foot seven. He was All-State in the state of Georgia in football and basketball. First team. Now, did I ever stop Lionel in practice? No, but I had to. Do what? Move my feet, move my body. And also because I was competing with him. And this is a team that played for a state championship. The following year, we were number one in the state for most of the year. We learned the idea of competition and learned the idea of never giving up, learning the idea that I don’t care that you’re supposed to be better than me today, you got to prove it.

Michael Reid: [00:39:52] Which is very what martial arts like, right? You can come with all the accolades that you want, but when we step it up, then we’ll find out. And in the real world of combat, of real life living, like you said, the person jumps you from the back. Now, what are you going to do? Do you have the will to fight? Do you have the will to survive? Can you reverse that sudden circumstance? Unlike a prizefight. Prizefight? I know I’m fighting you. We measure up, we do our thing, we line up, we touch gloves. If we if we’re sportsmanlike and then we hammer each other. But the real life you walk by, a person hit you in the back of the head, and now you’re all out of caboodles and commits and you got to have the will and the nerve to overcome that and survive. So a question that you may get to later, but I’m going to say it now since I’m on it. Yeah. Is that when you go I guess training in martial arts since 88. So I don’t know everything, but I’ve certainly, I think evolved. The longer I train in martial arts, the simpler things become. I was taught this in

Michael Reid: [00:40:51] Probably 19 90, 91. Maybe 92. Martial arts is for living. Fighting is just a small, small portion of martial arts. As Guru Bahati would say, my one of my C Latin clientele teaches a great art will take you from the cradle to the grave. Now you think about that. So that speaks to the idea of being banged up and bruised up and not being able to function. That’s not a great art and I’m not criticizing anyone’s art, but a great art should take you mentally, physically, spiritually, health wise, from the cradle to the grave, which means it has to be flexible. Right. I think everyone here has seen taekwondo. Taekwondo is a fine system. I have people who who are really good fighters, and that’s fine. But most people aren’t going to be throwing high kicks into their eighties. It’s just not going to happen. So that art and that and they do have this. There’s just not taught a lot. Must be able to adapt to the people who are still training. So maybe now instead of practicing high kicks from my head, I kick at your shin. I stomp the floor. So every art must have that. So martial arts is for living. And I think in particular, this is kind of referencing you when you look at arts that come from Southeast Asia. Oc I study, come and see lot coming out of Indonesia, All right. And I’ve also studied Chinese arts since 88. So the idea of how you do martial arts there is different. It is about the culture and the way you live. I have been taught and I believe this, that you cannot understand an art unless you understand its what the culture that it came from. Because the martial arts is a reflection of the culture. It’s a reflection of how you live. It’s a reflection of what you do. Martial arts, without concepts and principles of how you live, is not martial arts. It’s just fighting. So, you know, I don’t know what you You get me on the martial arts team.

Brian Pruett: [00:42:47] Go ahead.

Michael Reid: [00:42:47] I will talk about it.

Michael Reid: [00:42:48] Right. Because.

Michael Reid: [00:42:48] Because I’ve been passionate. In 1993, I opened my school. When I opened my school, it was Chinese, Shaolin. And at that point in time, my reason for opening the school stated and it still exists to this day is and was to find the truth. Now, sometimes when you’re pursuing the truth, you have to leave where you’re at. Because you get to a certain point and then you realize that there are other things that are out there and then you have to follow those directions. So I’m a person who’s committed to knowing what the truth is, what works, what doesn’t work, what is external training, what is internal training? Can you split them up? Really? What is spiritual training? What is energetic training? So all these things go together and all these things make what is considered to be the totality of martial arts, which is the evolution of the human being who’s studying them. If you study martial arts and you’re not evolving yourself, that’s why martial arts attracts us. That’s why martial arts we have our relationship to the teacher. The teacher is not more important than the student. The student is not more important to the to the teacher. We talked about Master Poe at the beginning, right? Neither one was more important than the other. So it’s the symbiotic relationship between teacher and student and the evolution that each person goes through that brings you to a place that allows you to function at a higher level in which martial arts is all about. Now you can go back and ask me another question because I’m sorry I got on the martial arts. That’s right. But when I do that, you know, that’s fine.

Brian Pruett: [00:44:15] I actually I got a lot of questions just because, you know, I mean, it’s all great, but I’m passionate about three things. And Stone, you know this I’m passionate about helping others. Connecting others. And sports is my huge passion. So the fact that I’ve got the three of you in this room and I’ve got family members who done martial arts, I don’t know if you got all day, but, you know, we might be here all day stuff. But anyway, so first of all, I just I would like to ask just how many different types of martial arts are there?

Michael Reid: [00:44:42] Oh, thousands. I mean, you have your general narrative of what has been publicly reported as this where martial arts came from. But the truth is, is that martial arts started when man started when mankind started male and female martial arts began, martial arts primary function was so that a person who was smaller could overcome someone who was bigger and stronger. You really think about it because if you were bigger and stronger, you didn’t need martial arts. You just walked over there. If you’re six foot six and £325 with a club and you just hit the person, you took your stuff and went okay. And of course I’m being I’m being generic there, whereas the people who were smaller, who weren’t as physically inclined, had to realize that, How can I overcome this? Because if I can’t overcome this, then this person’s going to lead me or this person is going to take my stuff or if something goes wrong. So martial arts systems, there are every culture that’s ever existed, has martial arts systems. Now, in our culture, we, you know, we’re quick to say, well, there’s Japanese martial arts, that’s Korean martial arts. There’s the martial arts we do in America.

Michael Reid: [00:45:41] There’s some things that do in other parts of the world, but we don’t talk about them very much. You know, it’s becoming much more popular. See, I’m old enough to where when you say jiu jitsu to me, I don’t think of his jitsu. I think of Japanese jiu jitsu because that was a warrior art and that predated that. But that didn’t do the marketing that the other systems did. And and I’m going to be honest with you guys, I survived myself for at least 20 years of being a martial artist, running a martial arts school because I had no real business background. But I was really, really good martial artist and a really good teacher. And so with that being said, people were attracted and stayed and allowed me to develop to the point to where I could get a martial arts business acumen and then realize, Oh, if I actually employ other people, we can have a bigger reach and do more things, you know. So other question, I’m like I said, you know, the football brand at some point in time goes, what did he say?

Brian Pruett: [00:46:36] We talked about we’ve heard the word since a coach master. Is there any difference in those?

Michael Reid: [00:46:42] Those are titles. Okay. So every culture has its methodology of titles. Normally when you hear Sensei, you’re thinking Japanese martial arts. Sometimes you’re thinking Korean martial arts, okay, now and martial arts and so forth. But it’s something normally in the karate phase, things when you hear master, Master can go across a wide variety of martial arts systems, but it really just means learn it. Instructor Big instructor Okay. The Chinese, it’s just big. And then you get into Senior master, elder, master and so forth. So there are many different titles, but at the end of the day, the only title is really important is what did you do to earn that? And when that person speaks to you, do you have those attributes to be able to give that person that? Otherwise it’s just a title? And as Americans, we proved this in the seventies when martial arts came to this country. Most martial arts systems have, what, ten degrees of rank? Generally speaking, all of a sudden in America they were 14th degree, 18th degree. I’m a 22nd degree black belt, right, Because we’re in the West. And so bigger the number. But what higher and more proficient I am. You’re only a 10th degree, but I am a 23rd degree black belt, blah, blah, blah, blah, blah. Kids, Biz Expo master, you got to get ready. So different cultures, different names, but at the same thing. Teacher, student. My my first traditional art that came to me, there was only student. Teacher. Student. Master teacher.

Michael Reid: [00:48:11] That’s it. Five ranks.

Michael Reid: [00:48:15] They converted the ranks so that people would feel. Actually, the reality can vary to rank. They only have five degrees. Then they moved to ten because in America everyone had at least ten degrees and they just realized that a person said they were fifth degree and have been training for 40 or 50 years and and the other person had been training for five and had a second degree or was close to them, that people were equating him as the same thing at the end of the day. Martial arts systems are not always apples to apples, but one thing that you can count on is that I think my martial arts would agree with me on this. When you’re around certain people, there’s a certain energy to that person. It doesn’t matter what they study, there’s a certain feel and way that they do things that’s at a higher level and that’s what martial arts, the systems are designed to do create a highly connected individual who can operate on a high level. That high level can be martial arts, that high level can be business, that high level can be whether so like, for instance, kung fu doesn’t mean martial arts or gung fu is, they say these days, all right. Doesn’t mean martial arts. It means what mastery of time and effort being good at something through your sweat equity wushu means martial arts Chinese. So my point is, is that the titles are one thing, but the most important thing is you, the individual who’s more important. The style of the fighter. It’s the fighter, right? It’s a fighter. Now, if both fighters are equal, then the style might have something to do with it. Or are we fighting in the street or are we fighting in the ring? Do we have weapons? Do we not have weapons? Some styles are better designed for real survival, and other styles are better designed for ring competition. So what do you need when you have right now?

Brian Pruett: [00:49:50] So looking at your site and your school and all that, you offer quite a few different classes. I’ve seen them for kids, for parents, community, all that. What share a little bit about your school, the different type of classes.

Michael Reid: [00:50:02] Sure. Currently, the name of our school is Martial Premier Martial Arts Marietta. And then I also have a separate academy. They’re known as Aqua Academy or Academy of Qigong and Internal Studies. So covering those two things Prevent martial arts is actually a bigger group of franchises. At some point in time. I was reaching out in martial arts and I decided that if I was going to grow and evolve and if I was going to have a business exit plan, then it needed to be bigger than me. So I joined a bigger group. And with that comes different resources and so forth. The most important thing to me when I made that decision was that the people who were involved actually did do real martial arts because I had no desire to do Dojo. That was not my focus or function. That’s my whole life not doing that. So at premiere, we focus on empowering the lives of all of our students, but in particular kids. So we have a tiny chance program ages 3 to 4. Now, if you know anything about martial arts in our culture, it’s very difficult to actually train a three and four year old and, you know, take the stance, do this right here. So 3 to 4 year old classes, developmental, how to have a friend, how to talk to someone, how to interact, how to act when things don’t go your way, how to share.

Michael Reid: [00:51:15] Ock Along the way, they learn a punch or a kick and they do some other stuff and they learn how to stand on one leg and get some how to roll and how to fall and blah, blah, blah. But really we’re just preparing them with the life skills that will be necessary as they go forward. Then the 5 to 7 year olds we call little champs, they are now spring boarding from that. They’re old enough now to actually have an attention span, and their attention span is 30 minutes. Sometimes parents say, why is this class not an hour? I said their attention span is 30 minutes. Okay. So one of the things that we do with the school is we do recognize the the attention span that kids have and their growth potential of where they should be. So we don’t run a tiny champs class 3 to 4 the same way we run a little Champs class. We don’t run on little champs like kids 8 to 12 because they have different developmental stages that they’re at. The arts are the style that they’re being taught is kickboxing. Why? Because kickboxing is straightforward and simple, and everybody’s martial art, kickboxing, whether they want to say it or not. If you take a conditional stance and you do a high block punch that’s Jab or cross.

Michael Reid: [00:52:19] Or cover, it’s the same thing. So we like to teach that because it’s simple. And in martial arts, one of the things that you need is repetition, repetition, repetition. So we can hide repetition with drills so kids don’t get bored when they do boxing and kickboxing, right as they get a little bit older. So then they move into the Krav Maga. And the reason why we teach crowd My God is that one is very popular. It’s not ring based and it allows people to actually take a philosophy of things to solve problems. So that’s the other big thing with martial arts. Martial arts is problem solving, right? So we use that because it’s simple. I played for teams and football to where you had one or two plays and I played for teams in football where you got 50 plays. Okay? Oftentimes the teams that run one or two plays really well are pretty good, even if they mask it with 6000 motions and movements, but they run, what, three plays? So Krav Maga is based upon the ideology that I’m going to. Be able to respond under pressure. What happens Under pressure? We all degrade. None of us move quite as fast. We don’t think it’s clear. No matter how much you train, there’ll be a slight delay. If you train something over and over and over and over and over and over and over again. Your odds of performing under pressure are what really high. So for a beginning level martial artist, I think that Krav Maga is an excellent way to start to learn real defense if you have to really defend yourself.

Michael Reid: [00:53:44] Is that the only way It is not. Now, some people disagree with me on that, but that’s that’s my understanding based upon the training that I have seen across a wide collective of information. And we run that also for a teen adult class. And that’s the general thing. Each program is taught with a little more realism. We shouldn’t teach a 5 to 7 year old the same way we teach 8 to 12 year old, the same way we teach a 13 to 16 year old, the same the way we talk to a mother or a young lady who’s 18 to 22 who may be accosted in the street. But we have to give people the real life scenarios of what they have to deal with. And then the other side of that is the academy. You’re going to internal studies where I still teach the traditional arts that were given to me. I teach kung fu, I still teach Tai Chi and Baga and singing the internal arts, meditation, qigong. And then in about was about 12 years ago. I was introduced to see Lot and also Kontoor coming out of Southeast Asia. And that changed my life. The reason why is that those people who were in that particular system were still very traditional, still trained in the old ways, and they were all street. Not credible. There were street based, war based.

Michael Reid: [00:55:00] Traditional martial arts base, meaning that we’re not fighting unless we’re really fighting. And if we’re fighting, we’re fighting for our lives. So as one of my instructors said to me, he goes, Mike, you have a lot of information and you’ve lots of terms, lots of movements, lots of forms, you have some ability to fight. He goes, But every technique I was ever taught was to kill somebody. So what I learned from that after processing war was that everybody’s techniques are pretty much the same because you’ve got two hands, two feet. It’s the only thing. But what changes is your intent, right? If my intent is to survive in the ring, that’s one thing. If my intent is to have a hard sparring match at the school, that’s another thing. If my intent is to survive when someone is causing me a jumping me from the rear, that’s different. But if we go into a scenario which we know someone’s going to die, do you care about a black eye? You don’t. So the intention changes what you will do with the movements and how you will do them. The the flick to the face of the head becomes in the eye. And I’m not trying to be graphic. I’m just saying the the ideology is different. So your mindset has to change. So. I also hope that anyone who’s listening to me does not think I have just said, you know, you should flick people in the eye and kill them.

Michael Reid: [00:56:15] Sell you on Ninja. Well, let’s go see ninjas. Just as ninjas just hear.

Dan Pineda: [00:56:19] Flicking in the. I mean, we get excited.

Michael Reid: [00:56:21] So what? What I’m trying to say is that you have to be responsible with your martial arts. Too much is given. Too much is expected. So the higher my skill level, the greater my capacity to do damage. The harder I should work to not have to do damage. So one of the things I work on is the martial art is I don’t want to touch you. As one of my teachers told me, get the highest levels. Never touch anyone. They look at you, they’re pissed off. They want to fight you. Look at them. You have an energetic communication and they just forget why they want to fight you and they move on. That’s high level martial arts. But if the person attacks you, you must be able to do something. Notice I said they attack me. I’m not planning to attack anyone. The only odds, only difference of that is if I have to defend people who can’t defend themselves, in which case I’m going first. Right. Because I can’t wait. So. All of these things fall into a big bucket of martial arts. We like to subdivide them and so forth, but at the end of the day, they’re about each person evolving, each person growing, each person understanding what they have and how they can use it. That’s what I tell my students all the time, is you got all these tools in your toolbox.

Michael Reid: [00:57:27] How are you going to use them? How are you going to deploy them, and will you deploy them? Well, only deploy them if you really need to. And then with that, use common sense, right? I know unfortunately for myself, if I get jumped in the street and I survived the the the incident and I really damage someone, they’re going to come after me. They’re going to say that no, what happened, no matter what happened, at some point in time, you should have be able to calm down and fix yourself, you know, to which I’m going to be like if someone tried to attack me with deadly force, it is what it is. But my point is, is that I would prefer to stay out of that. So the higher level of fighting is controlling myself so that you call me a bad name. And it didn’t just make me go off. Okay, I’m all right. We’re good. All right. You lay your hands on me. That’s different, right? But we want to be able to manage all of those things. So what I’m getting at is that fighting for a good martial artist is always the last resort. But if you’re a good martial artist, you should be able to fight.

Brian Pruett: [00:58:22] I just keep sitting here and thinking, Star of the song Kung Fu Fighting. Just keep going through my head right now. You know, you also you’ve written a book, correct?

Michael Reid: [00:58:32] You know what? I’ve got three or four books that I have not finished writing. I’ve did way more video work because I of I came along when the video transfer kind of take take took place. And so everybody wants to start to see things on videos and make videos and so forth. But I’ve got like two or three books in the can that probably over the next two, two years, I’m going to I’m going to finish them up. I’ve got a student who’s a professor of English and he can go in and and make sure that my words are cultivated correctly. And I don’t have spelling because my mother, who was a librarian, was a charge of media for Dougherty County, would lose her mind if she looked in there and saw all types of grammatical issues and so forth. She’d be like, I did not raise you like that. So. So that book coming, it is all right.

Brian Pruett: [00:59:09] Sounds like my mother and my wife because I shared last time, You don’t want me writing anything because I have homophobia, because I don’t use them. So you just have to stay away from that. You also do motivational speaking, though.

Michael Reid: [00:59:19] Yes. Yes. I haven’t done as much of that over the last couple of years. But yeah, that’s something at this point in time we talk about community. We’re talking about giving back to the community. I am blessed. I have always had people pour into me from the martial arts industry to the guys down the street. So I’m in that era and I’m born in 64. All those guys who were 5 to 10 years older than me spent time with me. They taught me they’re the reason why I got where I’m going. The martial artists have always invested far more into me than I quote unquote paid for. So when you’re given all this information, all this love, all this knowledge, then it’s your job, at least to me, to pass that on, to pay it forward, you know, to just get information and to hold on to it. It’s egotistical and it doesn’t do anyone good. So I know that I grow I’m be selfish now. I grow as a practitioner and as a person when I share. I have been raised to be a teacher from the entire time that I’ve been on this planet. And so teaching is very natural to me. So sharing what information has been given to me is something that I consider to be a mission of what I do. It’s one of the reasons I’ve stayed in this industry for so long and not try to run off and do other things because I could have made more money doing other stuff. But this is a passion. And now with all the information that I’ve been given from the healing and the health and punching and kicking, particularly more interested in healing health right now. But I will you know, I want to be able to pass that on to those people who who who need it and can do something with it.

Brian Pruett: [01:00:50] I’m going to circle back around to your football. You you mentioned you played high school in Albany, went to Wisconsin, and you obviously played in the NFL with the Falcons, first of all. Somebody is listening and they wanted to know the difference. I’m very, very curious. I mean, I know the differences, but share the difference in each level. How is that transitioning each level?

Michael Reid: [01:01:12] So the first thing is football is football. It’s the same game when you play when you’re eight, nine, ten, 11, 12 years old. For those who start that early, it’s the same game. The game never changes when you walk out between the hashes. It’s the same game, but every time you go up, the athletes who you compete with get faster, bigger, stronger, smarter and more motivated. So if you go, let’s let’s just say in high school you’re going to have a few really good players and a lot of kind of good players. In some places you don’t even have good players. You just have guys who are just trying to do the best they can and that’s okay. So those guys who are quote unquote outstanding or who normally go on to college are pretty much heads and shoulders above everybody who they played against. Right. Although there’s a difference. So, for instance, you play on the JV team and you go to the varsity. The world is different and you have to make the adjustment when you get to college. Virtually everyone on the college roster was the star. So everyone’s got to start. What, over? So I wasn’t a five star, four star blue chip prospect. Nobody wanted me. I played out of position in high school. I played tight end as my primary position split in when we were going to pass. It’s pretty obvious. Ran back, kicks in punts, didn’t play a down the defense because our defense was number one. The reason they didn’t need me, I wanted to play defense badly because we all said, No, you’re staying over here.

Michael Reid: [01:02:35] Okay. And so at being six foot two and £200, that’s not D-1 tight end. Tight end started like six, five, six, four was the minimum. So I was perfect size for a linebacker. And Wisconsin took me as an athlete. So my only scholarship offers I had to rd one offers. I had Wisconsin who recruited me and I had South Carolina. And I’m not going to tell that story. That’s why those ones where I’m like, I don’t want to I’m not going to expose how that went down. But but they did offer. And then Tennessee State and Davidson. And when I went to Tennessee State, I was like, you know what? This is seems like this could be cool. But they were having problems with money and finances at that point in time. They had just had a story in Sports Illustrated where they were having difficulties buying tape. And I was like, I don’t know if I want to do that. And when I went to Davidson, Davidson was out in the country and I was just like, I’m not ready for that right here. So I went to where I wanted to go, which is play big time college football, where I could prove myself. So when I showed up at the University of Wisconsin. The majority of my class was far higher rated than me. And in fact, when they got to me, they were like, said all that. This is Mike read. He was second team all regional tight end.

Michael Reid: [01:03:41] We don’t know what he’s going to play and so forth. But I made my mind at that point time that I would prove to them who I was and I would prove to them and represent South Georgia, because I’m really proud of that. And so that’s what I set out to do. When you get to the NFL, once again, that whole group of athletes now who got to the NFL roster that didn’t do well in college. Nobody. Everyone on the NFL roster is a certain size and certain heart and so forth. So athleticism now becomes a premium. I was an average NFL athlete, but I wasn’t average in my head in terms of thinking and evaluating and understanding leverage. And my heart was really big because I’m too stupid to think that you can beat me. Okay, so the biggest difference is the athleticism changes, the speed of the game changes, the physicality changes a little bit because the athletes and the speed change. And then as an athlete, can you adjust your competition, your heart to compete at that level? Right. There’s difference between what B level sea level fighter, B level fighter and a level fighter, right? It’s no different than going up in the football ranks. The athletes change. The game doesn’t really change. The speed of the game changes drastically and your heart must match what’s taking place. To me, that’s still that determination to overcome your belief in yourself and your ability to execute that belief at a high level. So that’s the biggest difference to me.

Brian Pruett: [01:05:01] I’m sure you had a culture shock going from South Georgia to Wisconsin.

Michael Reid: [01:05:05] Well, you know, when I went to Wisconsin, the only thing I really knew was I knew that Milwaukee, you know, was in Wisconsin and Happy Days was, you know, theoretically film there. I had never heard of a brat. I didn’t know what a poker was. I didn’t know what a cheese head was. To this day, do not call me a cheese head. I am not a cheese head. I’m a South Georgia. So it was it was a big difference. Obviously, Georgia has a much larger black population than Wisconsin has. So that means the culture of the state. And what you do is a lot different. I went to a school that had 40,000 people on campus. Right. And I think there are 15, 1600 people who were who are black and half of them were from Africa and didn’t consider themselves to be black. They were like, We’re from Africa, we’re Africans, we’re not black Americans. So it was only about 800 of us on a four 40,000 plus campus. So that is a bit of a culture shock. It is when you can’t get grits. That’s harsh. I mean, even guys laugh, can’t get grits, you know? You know, not a lot of greens, you know, just a lot of potatoes and things that you’re like, you know, you guys are having raw hamburger meat.

Michael Reid: [01:06:14] You know, So I’m just going it was it was different. You couldn’t get your hair cut oftentimes, especially being black, because the what business was going to be there unless you went to that side of town where they were, you know, a small population live. So it was amazing to see kids come to college who were from Upper Wisconsin, Minnesota and other places, who had never met someone who was black. And so they would look at you and they would they were the only image they had in their head is what they saw on TV. So you imagine that conversation, You know, it’s quite a bit different. So it was a lot. I wouldn’t trade it because it was five years. I was wretched. It was five of the best years in my life, and it definitely has. Projected or projected my life where it should be. So, you know, I would never, ever give up that experience. It was the right experience for me. I always tell people, if I had to play linebacker in high school, I probably never, never, never got to Wisconsin because I’d been highly recruited as a linebacker down in the South. But it worked out for me. You know, it wasn’t a perfect experience, but it’s changed my life and it’s meant most to me. Like some of them. I spent time last night with a gentleman who’s the head of a law firm that’s now in Atlanta and in Chicago, you know, who played kept everybody off me. So like, go make tackles, you know? So I still am greatly and deeply connected with all those guys who I played with and a few other people who I knew as students that are at Wisconsin. So it was a fantastic experience. Mean it’s a great, great decision.

Brian Pruett: [01:07:34] What years were you with Atlanta?

Michael Reid: [01:07:36] I was with Atlanta. I was drafting 87 and then I played here for six years through 1992. In 1993, they released me. I went to Cleveland for the summer. That’s the interesting thing. Literally, I’m signing. I’m figuring football is over. I just signed my lease. I’m sitting at the table signing, signing my lease for my martial arts school. I’m feeling like, okay, I’m ready to move on to this next thing. And the Browns call. And my wife at that time was like, Aren’t you going to go? And I’m like, Yeah, I’m going to go, you know, because you don’t not go. But but at that point, my heart was no longer in it, you know? And so, you know, I didn’t try to get cut and I played that. I played okay. But I also knew that I didn’t play as passionate as I could have played. And I knew that when they released, I was playing for Bill Belichick because he was with the Browns at that point in time. I can’t think of the linebacker who they he was. He went to Ohio State and he played for the Giants Pepper Pepper Johnson When they released Pepper Johnson, the two of us who were competing for the other spot, we knew we were out of there because because Pepper was his guy. And Pepper obviously could play too. So, you know, you got to know when something ends and then you move forward from there.

Brian Pruett: [01:08:41] Well, I’m from Dayton, so Cincinnati Bengals are my team, so I’m just glad you didn’t play Cleveland. So no, if you just as just me being a sports nut and football fan. But did you have a particular person that you really wanted to hit on the football field when you were playing? We just enjoyed that tackle.

Michael Reid: [01:08:57] You know, when you’re playing in the game, you just want to make the plays you’re supposed to make. You know, I got a couple of pitchers that still follow me every once I see on Facebook. I had a couple of sacks on Joe Montana, and I always tell people, You might not know me, but you know him.

Michael Reid: [01:09:12] Awesome. You know, you know, it’s like, for instance, I remember we played against Kansas City and we were playing Christian Okoye. Right. And our coach was like, you know, don’t hit him in the chest. Just cut his legs out, you know, because he’s too big and too strong. So you’re playing against Barry Sanders. And, you know, Coach Glanville at that point in time would say, you know, I don’t want you to break down. I just want you to pick your leverage spot and run through it because he’s too athletic, make him cut back to the inside, you know, So he’s basically saying, don’t be a fool on ESPN or whatever, What’s going on? Because Barry will make you look sick out here if you try to break down and cover for him. So it’s I never really thought about who I was playing. My thing was I have a job to do and I’m doing my job. You know, I studied the people who I had to play against, respecting the people who I had to play against and wanted to find a way to beat the people who I had to play.

Brian Pruett: [01:09:55] Against, you know? So I have to ask this. What made you go from football to martial arts? I mean, you shared before the show the one TV show that you really like. But share I mean, just share the difference or the going from NFL football to martial arts.

Michael Reid: [01:10:10] Well, going from the NFL to martial arts, it goes back to the story that tells you the beginning to childhood dreams. You know, some people want to be an astronaut. I wanted to be a football player and a silent kung master. So when I got done playing football, I had the options. I’d work for IBM, I think five or six times at that point in time in Florida and in Wisconsin, here in Atlanta. And I thought that that was going to be my route. Then I decided that I didn’t want to sit in an office. Nothing against IBM, just that I didn’t want to sit in the office. I wanted to do something that was active. I still wanted to be involved in coaching and I wanted to be involved in being an athlete. So that led me to choose something that I wanted to do. So I chose to, much to the chagrin of people in my life, to operate a business not knowing all that businesses fail all the time and not understanding a whole bunch of other stuff. But I chose my passion. So because of that passion. I took the things that I learned from martial arts, I mean, from playing football and took them into the martial arts teaching and coaching arena and survived myself in business. You know, so it’s more to do with just another passion. So that’s my that was my passion. And I’ve kept that passion now longer than I played football, you know. So that’s a good thing.

Brian Pruett: [01:11:22] So you already shared why you’re part of the community because people give them back to you when you were growing up. So if somebody want to get a hold of you for your school or even if someone want to hear you speak. How can people get ahold of you?

Michael Reid: [01:11:33] Easiest thing to do is call our school. 7704229250. Once again 7704229250. You can reach out to me directly. Just ask for master read or if you ask my mike read, it’ll still get to me and we’ll be happy to give you information about the school. And then if you want to know about the things that I do outside of the building, you know, running special workshops, talking, speaking and teaching, we’re here and available to take care of that.

Brian Pruett: [01:11:59] Michael is always good. I met him doing a fundraising event a few years ago at a poker tournament for a fundraiser. So I appreciate everything you do and everything you got. I have two more questions for all three of you before we wrap this up. I’m just sitting here thinking, you know, people always say it’s never you’re never too old to do anything. I’m just curious from the three of you, is that true for martial arts? Can people get involved at any age and learn things? Caitlin, I’m going to let you start with an answer.

Caitlin Thomas: [01:12:25] Oh, absolutely. I remember in our karate studio and my instructor approached me about assisting a woman and self-defense classes. The majority of the women that we were teaching were in their forties, thirties, fifties. They were in that general population where you do have to be concerned about predators, unfortunately, and we did have a couple of them approach us after the training seminars to be more involved in the classes and more hands on. And definitely, I mean, you can be learning at any age then.

Dan Pineda: [01:12:57] Yes. With a caveat. Right. Which is have a goal. Right. So when you come into martial arts a lot of times and you’re older, chances are you haven’t done it before, Right. So in your mind, have a goal, have something that you are going to get out of it and then hold yourself to that standard and your teacher hold your teacher to that standard if that’s part of your your program. So yes, martial arts can be taken up. The oldest student I ever had was 93 years old. Wow. And I taught Tai chi and Qigong at a doctor’s office for like two years. And I had tons of octogenarian patients that were my people. And so, no, it’s never too late. But we had specific goals because if you’re older, you don’t have 40 years. You need to get you need to get what you need. So, you know, their their goal at the doctor’s office with the Tai Swan and the qigong was, you know, to get off of certain blood pressure medications and things like that. And we did that with diet and the mostly the breathwork. So because we had the goal, yeah, my 80 year old student, they, they felt like they got a lot out of it. But if I had just started teaching them, gee, and stand there and here’s this and that, they would have, you know, maybe they would have loved it, but they wouldn’t have gotten the benefit. So that’s the piece.

Brian Pruett: [01:14:14] What do you think, Michael?

Michael Reid: [01:14:15] You know, I’m getting older myself these days. I believe that you can start martial arts at any age. I do think that it’s important sometimes to look at what the systems are that you’re studying. If you’re 85 years old and you’re unathletic and you’re out of shape, then maybe you shouldn’t be in arts where they’re throwing you down.

Brian Pruett: [01:14:36] Right?

Michael Reid: [01:14:37] All right. I’m not saying that you shouldn’t do martial arts, but maybe that’s not the best choice to begin with, because one of the things our esteemed colleague right here just mentioned is that, you know, we talked about like a lot of people wouldn’t say that tai chi and qigong or martial arts. I would disagree with that. I disagree. But but most people would say that’s not really martial arts because of what they’re doing. But those are softer styles, softer meaning that they’re more breathwork, more posture, more structure and more focus, more energetic movement, more clarity in the brain. Whole focuses get blood moving throughout the body from the heart out to the periphery so that you can get more blood circulation, more blood, oxygen, so that you’ll feel better about you doing so. My answer to that is evaluate what it is you would like to do and then do it. Now, if you want to do a throwing art and you’re 85, then you need to find an instructor who’s good enough to help you slowly work your way through that because that’s your passion. So we shouldn’t tell you that you can’t do it unless you just really feel you can’t do it. So I think that that any age is good. The biggest thing is that what am I doing? I’m challenging myself. I’m challenging my myself to grow in ways that I’ve not grown. And oftentimes when we’re older. We have a better mental outlook. That is in. Traveling correspondents with what the true philosophies of martial arts are. When we’re younger, we want to fight. We want to punch someone in the face. We want to sell to fans. As you get older, we start talking about what? How do I live? And so martial arts can always help a person live their best life and teach them to what problem solved.

Brian Pruett: [01:16:12] The last question for all three of you. I always like to end the show with asking this for the folks that are here. I’d like for you guys to share a quote, a word, and just a nugget for somebody to live 2023 and beyond with Caitlyn.

Caitlin Thomas: [01:16:27] Well, if you don’t understand yourself, you will lose 100% of the time. And if you understand yourself, you can win 50% of the time. If you understand your self and your opponent, you’ll win 100% of the time. So you focus on not only learning yourself, but your surroundings, how to use your surroundings, and you know how to be aware, be more aware. And that’s part of martial arts as well, is just growing that awareness.

Brian Pruett: [01:16:57] All right. Thank you, Dan.

Dan Pineda: [01:17:00] So this is like wise words for 2023 and beyond. Groove is in the heart. That’s there was a band called Daylight, and their big hit was Grooves in the Heart. And that to me. Getting out of getting out of preconceived notions of what should be and being ready to work with what is with a groove in mind. That that to me is the way for 2023 Brother Michael.

Michael Reid: [01:17:26] For me, it’s pretty simple. Keep moving. All right. Recognize that we are ever evolving beings and. When we become stagnant. The world kind of we were strict, we contract, whereas when we keep moving, we allow ourselves to grow. So it’s a simple thing, but it’s not always the easiest thing to do. When you have heartache, when you have disease, when you get sick, when things happen to you. Unexpected. What is our thing that we normally do? We ball up in a thing and we feel real bad and we stop. What moving? It takes a lot of courage to get back up on your feet. And do whatever it is you’re doing and then try to elevate yourself to the next level. So personal elevation, right? Personal elevation, grow and then keep moving. So day to day, you’re continuing to grow a little bit more, a little bit more, a little bit more into so that you can evolve into the spiritual being that you are meant to be.

Brian Pruett: [01:18:25] Awesome up. Caitlin, Dan, Michael, again, I appreciate you guys coming this morning. And for those out there listening, let’s remember, let’s be positive. Let’s be charitable.

 

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