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Shawn Stewart, Ron Sweatland and Anna Teal with Cherokee Cyber Commission

May 1, 2023 by angishields

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Cherokee Business Radio
Shawn Stewart, Ron Sweatland and Anna Teal with Cherokee Cyber Commission
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Sponsored by Business RadioX ® Main Street Warriors

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CherokeeBusinessRadio-042723-bannerCherokee Cyber Commission is a group of business owners and experts passionate about educating our community about cyber security and online safety. Our team speaks at various events and holds educational workshops in Cherokee County, GA.

Shawn-Stewart-headshotShawn Stewart has 25 years of experience with hundreds of international, commercial, military, and government IT projects.

He holds certifications with ISC2, Cisco, Microsoft, CompTIA, ITIL, Novell, and others.

He has a Masters in Cybersecurity, a Bachelors in IT, a Minor in Professional Writing, and is a published author.

Ron-Sweatland-headshotRonald Sweatland is the Founder and CEO of Orcannus Technologies, Inc and the Red Team Commander at CyberGate IT. He started in the computer industry about 30 years ago.

A few of the projects he worked on while still in high school was a massive computer overhaul of a large banking hub in Charlotte, NC and implementation of America Online (AOL).

After high school, he enlisted in the US Navy and became a Submarine Sonar Technician on the USS Los Angeles SSN 688, stationed in Pearl Harbor, HI.

While enlisted, he ported in Alaska, San Diego, Japan, South Korea, Guam, Australia, and Tasmania. Ronald did two Western Pacific Tours of Duty and several reconnaissance / SEALs missions during his time. CCC-logo

After the Navy, Ronald remained engaged in the computer sector in one capacity or another. He has also worked as an automotive technician, restaurant manager, software support engineer, smart bomb/munitions engineer, and director of technology.

Ronald was the Director of Technology for the School and Computing and Software Engineering for Southern Polytechnic State University until the merger with Kennesaw State University.

He currently has two degrees: Cybersecurity / Assurance and Criminal Justice / Pre Law. He hold certifications in FERPA, Ethical Hacking, Pen Testing, and LTE Communications. When not in front of a computer, Ronald can be found in a kitchen creating dishes, as food is his hobby and love.

Anna-Teal-headshotAnna Teal is a published author and the owner of Teal Marketing, LLC, and Aphasia Readers, LLC. Somewhat of a serial entrepreneur, one of her passions is helping small businesses succeed online, whether it’s with branding, website development, or social media marketing.

With over 15 years of experience and an MBA in International Marketing, she’s witnessed the evolution of digital marketing firsthand and loves to leverage the latest and greatest strategies for her exclusive clientele.

She enjoys serving on the Chairman’s Council for the Cherokee Chamber of Commerce and is proud to sit on the board of the Cherokee Cyber Commission to spread awareness of the importance of cyber safety.

Follow Cherokee Cyber Commission on Facebook and YouTube. You can also donate and contact them.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this afternoon, and today’s episode is brought to you in part by our local small business initiative, the Business RadioX Main Street Warriors. Defending capitalism, promoting small business and supporting our local community. For more information, go to Mainstreet warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors, Diesel David Inc. Please go check them out at dieseldavid.com. You guys are in for a real treat this afternoon. Please join me in welcoming back to the Business RadioX microphone. Miss Anna Teal. How have you been doing?

Anna Teal: [00:01:11] I’m doing well. How are you?

Stone Payton: [00:01:12] I am doing well. Just returning from an overseas trip to Spain. Oh yeah. Gained a little bit of weight, enjoyed some food, had some marvelous experiences and kind of back in the saddle. Now. But I’ve really been looking forward to this conversation because we’re not really going to talk about your marketing company so much. You’ve got some other cool stuff going on. What is it that we’re going to talk about and who did you bring with you to help us?

Anna Teal: [00:01:35] All right. So I brought Ron Sweatland with Orcannus Technologies and then Shawn Stewart from Stewart Consulting. And we’re part of the Cherokee Cyber Commission, which is a initiative that, you know, it’s just a bunch of experts coming together that we’re passionate about educating the community on cyber security. So we do that by hosting events and doing all kinds of things, you know, to get out there and talk to seniors, schools, you know, different places in the community, to kind of share our vision and to help others.

Stone Payton: [00:02:06] Okay. So I got to ask why and with your permission, I’d like to ask all three of you individually, because I’d like to get that unique perspective. And I’ll I’ll start with you and then we’ll go around the we’ll go around the the horn. So, Anna, why did you get involved?

Anna Teal: [00:02:22] Um, basically because, you know, in my line of business, I encounter a lot of people who, you know, I have to obtain their credentials and sometimes their passwords aren’t as strong as they need to be. And, you know, I get a lot of interesting passwords or either their birthdate or their actual name verbatim or, you know, I’ve seen all different kinds of things and I’m like, Hey, man, you really should look at changing your password because your accounts need to be secure. So but yeah, yeah.

Stone Payton: [00:02:53] So I feel like I resemble that remark. So Shawn, what compelled you to get involved in this?

Shawn Stewart: [00:03:01] Man Well, I’ve been in the industry for about three decades now working on different layers of computers. It network things of that nature. And security has always been a big issue. And like we tell the kids these days, it’s like, I know your password and if I don’t know your password, nothing that you do online ever goes away. Keep that in mind. And they’re like, oh, but Snapchat. No, no, Snapchat. A subpoena can get everything that you just did. So keep that in mind. So we we want to educate not just businesses, but politicians, law enforcement, the children, of course, and the elderly who are the two biggest targets in our community right now for cybersecurity, especially for hacks and money. Anything that requires fraud that pulls in. And, you know, our elderly community is the one that seems to be most underserved.

Stone Payton: [00:03:53] So it’s it’s not a new challenge. It’s just but the stakes are getting higher. Why is it coming to the forefront now?

Shawn Stewart: [00:04:02] It’s it’s all about technology and access. Yeah, everyone has a cell phone now. Everyone can be reached 24 over seven. And if it’s too good to be true, it almost always is. But we humans never learn, it seems like, and we always want to trust. We always want to trust first, and that’s our downfall. So we want to educate people to say trust but verify.

Stone Payton: [00:04:24] So, Ron, was it the margarita Mondays that the club has or what brought you into the fold? Man Oh, it’s.

Ron Sweatland: [00:04:31] Always about the margaritas. So we came up with this concept because we saw that the community had a need. There’s a lot of companies even that don’t have the wherewithal, the skill set to properly secure their infrastructure. So when we started, that’s kind of what we had in mind a couple of years ago. The. Uh, Department of Homeland Security director. Get up there and said we basically have enough to secure our own government. It’s up to the private sector to get involved and protect the basically the community, because unfortunately, the government doesn’t have the money and the manpower to do that. So that’s kind of where we step in, is to provide that skill set to to be there as the resident experts in this area, even with other technology companies that may not have that specific skill set in there.

Stone Payton: [00:05:34] So yeah, so skill set and it’s mindset, right, that they have to feel like it’s an important thing and give it that, that level of of priority. You mentioned several constituencies just right off the bat. You mentioned the elderly, which I want to learn more about because you mentioned that was a particular challenge, but there were other aspects of the community too young folks, law enforcement. So it strikes me that it could be a real challenge trying to develop a message or messages or curricula that’s going to effectively meet the needs of each of those distinct constituencies. Can can you guys speak to that a little bit? Yeah.

Shawn Stewart: [00:06:13] And they’re each facing something different. Okay. For instance, in Cherokee County, if there’s a crime that involves a computer and data is pulled forensically to be used in trial, the trial can be delayed up to 18 months for that data to be viewed. Because what we have here, we have, what, two forensics people in the county and they’re so overwhelmed. So by default, everything rolls over to the GBI. Well, the GBI has a backlog of 18 months because they’re not only supporting what’s in the state, they’re supporting all the municipalities and counties that can’t do it themselves. So for the law enforcement side, it’s very important for us to say, okay, it’s not just a matter of going in and collecting this forensic data. There’s a certain way to do it so that you can speed up your own processes so that if you collect your forensics data and search in such a way, you might be able to allow your people to process it faster or get it ahead of the list in the GBI.

Stone Payton: [00:07:14] So talk to me about the price of failure. So if we don’t get our arms around this thing, I mean, the stakes really are high, aren’t they?

Ron Sweatland: [00:07:24] They are. And there’s actually a legitimate business model called ransomware as a service. And I mean, people are making millions and millions of dollars. It’s through digital currency because that can’t be traced. But I mean, that’s that’s what it is. And. You know, you might have somebody that’s been in business for, you know, ten, 20, 30, 40 plus years and just having the wrong person or having somebody click the wrong link, even something that says, I don’t want to get this email anymore. Well, you hit the unsubscribe button. Guess what? The unsubscribe button is the trigger to hit the the ransomware. So I mean, even hitting unsubscribe now is is is not even safe. So I mean, losing your business as far as the, you know, residential type stuff goes. I kind of know what Sean was saying. You know, the second that somebody puts something on the online, it’s there. It’s there forever. It’s not going away. You can hit, delete and whitewash and Hillary your stuff. So, I mean, it’s.

Shawn Stewart: [00:08:27] Like the for instance, Equifax. Equifax was hacked. It’s been almost two years ago now. I believe once Equifax was hacked, all of our historical credit data was dumped onto the Internet, all of it. So when you now get a fake email from Best Buy, it’s because you have or have had a Best Buy account at some point. And the person who’s sending you that email knows that because of the Equifax hack all of your data. Okay. Mark Zuckerberg said privacy is dead. I don’t believe that. I believe our history, our Internet history is compromised. Yes. But we going forward, we have to be able to protect it. And there’s ways we can do it. But it requires educating people.

Stone Payton: [00:09:09] Well, I’ll tell you what. You’re scaring the hell out of me. Well, I just mentioned earlier in the program that I just went on a trip. When I got back, I had to wade through a bunch of emails. And one of the first thoughts that occurred to me is I got to unsubscribe to half of this stuff, but now I don’t know if I want. All right. So so there’s there’s law enforcement. You talked about that, but you also mentioned elderly or specifically particularly vulnerable. Yeah.

Shawn Stewart: [00:09:34] Yeah. Well, the elderly is the largest target demographic right now of scams, mostly social engineering. I know from personal experience, my own mother in law received a letter from the IRS in air quotes that said, We noticed that you had a death in the family last year. Her her husband passed away last year. Call this number because we owe you tax or you owe us tax money. The number went to a call center in India. And it was a scam. It looked legitimate. And it came through email. No computers. No email. And it looked legit. And of course, what’s the first thing that a law abiding citizen is going to do? They want to call and they want to get it verified. They want to get it cleaned up. They want to get their name off the IRS list. But it’s and it’s prevalent. It’s everywhere. And it’s not just IRS. It’s Social Security Administration. We get those calls all the time. Or, hey, I’m a Russian female looking for love. We see that that is one of the biggest scams that are out there now for the elderly. And it’s not even romance necessarily, but it’s, hey, do you just want to talk? Companionship. Companionship.

Stone Payton: [00:10:47] Wow. Okay, Ron, you got to give me a little bit of relief here. What are some things that like some big rocks, some things I should do or not do?

Ron Sweatland: [00:10:56] So with those links, if it’s something that you don’t see, just block it. What you can do with most is report phishing. So depending on who the email is coming from, most of them have something. If you get something, if it’s not already built in, like if you get something through Gmail or whatever, usually that’s a right click on that email and then you can say block, you can actually say report phishing for a business type things. And usually if you hit report phishing, that email will go through the, your, your company administrator and they’ll say, okay, yeah, this is junk and then they can take it from there. Anything that looks there is no company in the world that’s going to ask you for payment and Walmart gift cards. Yeah, that’s a big one. That’s a big one. Any kind of stuff. I know that there’s there’s. Payment type things now that are even kind of sketchy, but they’re legitimate. Like if somebody wants to steal some money or something or.

Shawn Stewart: [00:12:07] Yeah, Venmo is a big Venmo.

Ron Sweatland: [00:12:09] You know.

Shawn Stewart: [00:12:09] They do protect and back in validate who the money’s going to at least. Right?

Ron Sweatland: [00:12:14] So the best thing that you can do is if somebody’s asking you is simply pick up the phone and call that person directly and say, hey, are you asking for money? Or, you know, what could this be? But I mean, if it if it doesn’t look like it’s safe or anything looks fishy about it, if it’s a phishing type scam, just mark it as phishing, block it, whatever it is. Don’t ever click any of the links that are in there because chances are right now you hit that unsubscribe. That’s it. That’s all it takes is one click. All right.

Stone Payton: [00:12:46] So what does happen when you hit a link like that? There’s some stuff happening in the background that I don’t even know about and it’s spying on me or what’s happening.

Ron Sweatland: [00:12:54] So what happens is it’s like somebody going up to your house and they, you know, hey, I’m with the I’m with the police department, You need to let me in. So you say, oh, yeah, you must be okay. You’re with the police department. When they come in, they’re holding the door open while they’re letting in, you know, hundreds of bad actors in there. And what they’re doing is, is they’re rearranging your furniture and they’re turning the TV and everything else. So essentially what that’s doing is, is once you click that, you’ve given somebody permission into your computer and they’re going to start encrypting files, and then you need actually a key to decrypt those files. So if you don’t have the encryption key, which normally is part of the ransom, they can do that. If it’s somebody’s a bad actor that’s not looking for a ransom, that’s just looking to cause trouble. That might be just a malware type thing where they just go and they just really mess up your computer. They’re just being mean. Yeah. Or there’s that.

Shawn Stewart: [00:13:52] Too. They’ll use your computer as a bot to attack someone else, so it looks like it’s coming from you and not from them. Yeah. Yeah.

Stone Payton: [00:13:58] All right. From a marketing perspective, Miss Anna, as a sales and marketing person, I want to get the message out about some stuff we’re doing at Business RadioX or like the Main Street Warriors program that I talked about at the top of the show. Does that mean we need to? Stop using email marketing or what impact does it have on the ways that we go to market and communicate?

Anna Teal: [00:14:20] I don’t think there’s any direct impact. It’s just being careful and being aware and being educated on what to do and what not to do and not to click on anything crazy.

Stone Payton: [00:14:29] But but as simple as wanting to get an email to someone and have them click on a link that takes them to this cool show we just did on cyber security, right? I mean, you guys are throwing my whole world upside down here.

Anna Teal: [00:14:39] I know. It’s like, how do you trust anybody at this point? Right, right, right. No, I think there are, you know, certain things that you can do rather than saying this is not spam, please open because that’s what a hacker would say. Probably. You know, I don’t know. I know that’s what you would say.

Stone Payton: [00:14:58] All right. So let’s talk about the work, the structure. So how do you get these kinds of conversations going, this kind of education? How do you gather the the the what do you want to call it? Intellectual property, the important information? And then how do you disseminate it to these different groups? Are we are we going into schools? Are we going into workplaces? Or what does that look like?

Shawn Stewart: [00:15:22] Yeah, we’ve kind of done it all. I mean, we we definitely have spoken to a lot of the children. The county has a lot of great initiatives that we’ve kind of piggybacked on like career day and things like that, where we go in and talk about what we do and how to be careful online, things of that nature. And there’s a lot more initiatives that are coming along now too, from from a lot of different areas. But yeah, it’s it’s hard to get people to come out of their shell because there’s such a fear. You know, you walk in and you say, Hey, I want to help you with cybersecurity. And the first thing they go is, Are you a hacker? Well, yes, but I’m a good hacker.

Ron Sweatland: [00:15:58] I’m a white hat. Yes, I.

Shawn Stewart: [00:15:59] Am. Yes, I am. But so it’s really hard to get them to trust up front what you’re saying until they realize that you’re coming from a place of. I want to help you. Look, I’m not in here to. I don’t want to expose you to the feds. I don’t want to expose you to your insurance carrier that you’re not in compliance. You know, I want to just kind of educate you on what to do and what not to do. I’m not I’m not asking for money. That’s that’s always the big question. It’s like, well, how much do you want? It’s like, well, you’re welcome to give us a grant that we can use for other people, but we’re not out here with our hands out. You know, we’re trying to make this as as inexpensive and free to the community as possible, right?

Stone Payton: [00:16:38] When you do find that you have genuinely helped an individual, an organization, it must be incredibly rewarding. It must feel great to know that you’ve you’ve probably saved them some money and some anguish. That’s that’s got to be very rewarding work. And I applaud that. And I’m a business owner. Where and how do you find the time to to do this? I mean, I would be completely understanding if you kept all this great knowledge to yourself because you’ve got a businesses to run. You just felt like it was that important.

Shawn Stewart: [00:17:14] It’s probably the most important thing we have going forward from a technology standpoint. Yeah, because if we don’t teach everybody top to bottom how to move forward safely, it’s like sending them off into a minefield. You’re going to have elderly who lose pensions, you know, who lose substantial amounts of money because they want to trust. Yeah. And, you know, they they accidentally give out their bank account information. There’s no coming back from that. They will wipe a bank account out in seconds. We’ve seen them actually go through and log right into their bank account information and see how much money they have. Yeah.

Stone Payton: [00:17:53] Yeah. So if they get they these bad folks, if they get the account number and then the password, they can they can go in there and move money around. Guess. Right. Wow. You haven’t done anything to make me less scared in the last few minutes, but that’s all right. We’re going to hang in there and we’re going to get.

Shawn Stewart: [00:18:11] There are things that are happening that are meant to protect us and some things like Stir Shaken, which was something the government built. And it’s been going on now for years and finally has come to fruition. So Stir Shaken was initiated by the Federal Communications Commission to say, look, we’re getting all these phone calls and all these phone calls appear to be coming from places they’re not. Caller ID what stir shaken has done is say, okay, we’re going to force all these phone carriers to confirm the person who’s calling matches their caller ID, and we’re going to give it a confidence level of A, B or C. If you receive a phone call. I mean, this is this is just blanket, good, safe information for everybody. If you receive a phone call that does not have an Associated caller ID name to it, don’t answer. It is most likely a scam. Or a survey asking you how you would like. If you want a car insurance or your new car warranty and all of that. Either way, you don’t need to pick up a phone call that does not have proper caller ID, and every phone carrier is now required to give every phone that you have spam protection. So if you it’s either on by default or you have to go through a small little step process. But everyone should have the caller ID spam blocker set up on their phone. It’s free. The federal government forced them to turn it on for free for all carriers Verizon, AT&T, T-Mobile and all the sub carriers.

Stone Payton: [00:19:45] Okay. I think I may have this because there’s this guy named Spam Risk that calls me every day. That’s it. So So it’s on my phone and doing what it’s supposed to be doing.

Shawn Stewart: [00:19:54] Your carrier has has set it up there so that you will be alerted if a call comes through with a low confidence that that’s not who they say they are in most cases. I hate to say this, I’m going to lose a sponsor. It’s typically a Google Voice phone number in almost all cases because those are free. Now, Google Voice does now require you to go back and tie to a cell phone, but that cell phone doesn’t have to be your real number. So. If you do see a phone number come across without a caller ID, don’t answer it. It’s probably not someone you want to talk to.

Stone Payton: [00:20:30] Oh, yeah.

Shawn Stewart: [00:20:30] Yeah. So you can think the federal government for that one thing. That’s it. One right there.

Stone Payton: [00:20:37] So what do you guys need more of? Do you need more sponsors? You mentioned sponsor. Do you need clearly you want to get the word out, but what do you need from the business community? What do you need more of right now as a as an organization, you think?

Shawn Stewart: [00:20:53] I think the biggest thing we need is people who. Will listen, right? Because, I mean, personally, I’ll stand up on the stage over here at the at the amphitheater and talk all day long. But that’s really not going to do anybody any good. We would really like to have some deep level of community outreach to where we can go and speak to to everybody. And, you know, we’ve talked to Sheriff Reynolds. We’ve talked to his his office. We’ve talked to the GBI. We’ve talked to several people. And they’re all like, this is a great idea. Good luck. So. Yeah, because I think they’ve tried it too. And it’s it’s kind of hit the same thing. People are people just I think they’re overwhelmed by it, to be honest.

Stone Payton: [00:21:38] Well, as a lay person, I can tell you I’m overwhelmed. I’m a little bit skittish. But I there’s also a little bit of a sense of confidence that we’ve got smart people like you guys working on it. So when you see spam risk pop up on your phone with your skills, do you just have fun with it and you go ahead and answer it anyway and then you just because you know what you’re dealing with.

Shawn Stewart: [00:21:57] Sometimes it record and say, Hello, can I help you? Oh, which kind of gift card do you need? Okay, I’m scratching it off now. Yeah, I only if I’m bored, but that’s far between.

Stone Payton: [00:22:10] When you mentioned earlier a scenario where someone’s close to them had passed away. Well, if you hit a certain demographic, a certain a critical mass of those, people are going to have a friend that recently passed away. It’s just a numbers thing, right? Well, they pulled.

Shawn Stewart: [00:22:25] It from obituaries. They pulled it from because they had to have the information from somewhere. And if you think about it, all this information is public knowledge, what we call osint. It’s just open source intelligence. Right. And, you know, those people who like to post way too many things online, those people basically are handing someone, here’s the playbook with how to hack me here. Here you go. Yeah. My my child’s name is this. They’re three years old. My other child’s name is this. They’re four years old. And they go to this school and I do this and they’re in cheer and they’re in football. That’s an awful lot of information.

Ron Sweatland: [00:23:00] Not only from that, but I mean, we’ve even made jokes about. You know, we’ll have some of these business groups that meet and they’re taking pictures of one another. It’s like, well, look at all the businesses that can be hacked right now because everybody’s at this group. Yeah. So, I mean, it’s, uh, you know.

Anna Teal: [00:23:19] Never post when you’re on vacation.

Ron Sweatland: [00:23:21] That’s the worst thing. Oh, yeah, We’re. We’re all down here.

Shawn Stewart: [00:23:24] Just arrived in Key West. Yeah.

Anna Teal: [00:23:27] Come. Please rob me. Yeah. Yeah.

Stone Payton: [00:23:29] I mean, this is not the kind. It’s not the way my mind works. And I guess a lot of people are that way, right? Right.

Speaker6: [00:23:35] Yeah.

Anna Teal: [00:23:35] Because you’re a good person.

Speaker6: [00:23:37] You know?

Stone Payton: [00:23:38] So the ransom thing. So say more about that and how it works. And if there’s anything we can do, businesses small and large, to kind of buffer ourselves from that.

Ron Sweatland: [00:23:49] One of the biggest things is. Training the people phishing campaigns where we set up basically fake a fake ransomware site. We send out random emails to your business and then see who just like phishing, see who takes the bait. And then once they get that bait, they go to a landing page that says, you know, guess what? You just, you know, destroyed your company just by this one click and have them go through some kind of training. So even before then, it’s trained the employees. What that does is it gives them and empowers them to learn a new skill set. So not only are they using that same at the office, but now they can take that and use it at home where they can say, you know what, this doesn’t look right if they’re getting something with their personal stuff, part of the ransomware stuff that goes along, kind of what Sean was talking about is one of the worst things you can do is use your business email as your personal stuff. So you go to you set up a Best Buy account and you’re using your business stuff. Best Buy gets hacked. Hopefully they don’t get hacked. But it and again, so sorry, we’re not we’re not trying to pick on them. But if something were to happen now you’ve got that you’re typically going to use your same password that you use with your work stuff to do that. So now you’ve got that. You’ve got a CEO of a company or somebody that’s high up in HR person, you know, any kind of C-level executive that’s doing that. Now all of a sudden they’ve got the keys to the castle, to your place. Now they can do whatever they want. Not only can they do that, but they can sit there and they can look at your emails and.

Shawn Stewart: [00:25:42] Emulate your emails.

Ron Sweatland: [00:25:43] Email because it’s like, you know, they let’s say that CEO’s name is, you know, Robert Sanchez. Well, Robert Sanchez, I’m just using that. That’s writer transportation. But he maybe he signs the stuff. Thanks, everybody. Bobby. So. You get something that looks exactly like him, you know? So, I mean, those are all kinds of things to worry about. What’s when it happens, what can you do to protect yourself? For a company is to make sure that you have all of your updates on your environment, all always meaning the computer.

Stone Payton: [00:26:22] Update, the computer. So that’s a good thing because I was about to ask if I got to be careful about doing that right. The days of protecting.

Ron Sweatland: [00:26:30] Yeah, the days that used to be an IT thing. You got to keep three versions behind and etcetera. You can’t do that anymore because everybody, not only your operating system, but a lot of the software that’s on your computer, they push those security updates constantly. So making sure that you’ve got that up to date, newer versions and of Windows starting at Server 2019 and more is actually that has built in defender that has ransomware protection. So what that does is if you have that enabled, if something comes in and tries to start rapidly renaming your files, it stops it right there. And there’s a lot of even IT companies that don’t know that, hey, that functionality is there. So I mean, that’s one of the things that we can do is empower those IT companies to say, Hey, you need to protect your customers as well. So there’s all kinds of, you know, good, good antivirus solutions. None that are free, though, right?

Shawn Stewart: [00:27:29] No free antivirus.

Ron Sweatland: [00:27:30] No, no. Free is what you get. You pay for what you get for its free versions are usually a kind of help you sleep at night just because, oh, I might have something on there that’s going to protect me. But if it’s not constantly being monitored and live updated, it’s not going to really do anything.

Stone Payton: [00:27:49] There’s your ideal sponsor, right? The antivirus, like whoever the gorilla in that market is, that’s who ought to be writing.

Shawn Stewart: [00:27:54] You check Webroot McAfee, I mean, Norton Sentinel Yeah, all of those guys.

Stone Payton: [00:28:00] And so there’s the there’s the technical aspects of getting girded up properly. But it strikes me during the course of this conversation, the weak link is the human always.

Ron Sweatland: [00:28:10] It’s always.

Stone Payton: [00:28:12] Wow. All right. So, I mean, you guys have thrown out so much information in such a short period of time. My mind is spinning. I’m going back and forth between fear and awe and respect, like I’m running those three bases right there. Is there I don’t know, a checklist or the, you know, the 15 do’s and don’ts or the the the daily practice or is there have you started to add some structure and some rigor and stuff so that the layperson can do some of these things that seem to be more second nature to you guys?

Ron Sweatland: [00:28:41] So I know that we all have kind of our own thing, but at the end of the day, it’s all pretty much the same set. Looking at reputable sources, if somebody doesn’t decide, hey, we’re going to go with the commission even looking at like NIST and some of the bigger like government type things where they do have those security standards in place. At this point. I know that, like a lot of people have what we call YouTube PhD. Even if you look at it, even if you have a YouTube PhD and you get something from there, it’s better than nothing.

Shawn Stewart: [00:29:22] So it’s true. And a lot of the things that are out there for Nest and the other frameworks they call them, which is just kind of like it’s guidelines for how to run a business for for businesses. You really got to start with your policy. You know, the policy is like number one, if you don’t have a standard set of policies and an attorney will tell you this in a heartbeat because they’re, you know, charging by the word. But it’s if you don’t have a policy that’s enforceable. So if if you don’t have every one of your employees signed to say, okay, this is how I’m going to use the Internet, here’s how I’m going to use this computer. If I don’t use this computer in this Internet properly, then I’m subject to being written up or possibly even terminated. We’ve seen businesses be hacked from the inside and not have policy in place. And that person is not charged because they have no legal standing to charge them with anything. So policy is the very first thing you do because it tells everyone what you expect of them.

Shawn Stewart: [00:30:21] Then you educate them toward the policy that you have in place to say, Remember what I said? You don’t click on links. Okay, here’s why You don’t click on links and show the examples and constantly send them fake emails to say, Oh, I recognize that that’s fake. You know, the education comes and then at the end you bring the technology in to say, okay, let’s put a good firewall in. Let’s make sure that our antivirus is up to date. Let’s make sure that if we are communicating with the cloud like AWS or with Office 365, that it’s a secure communication. We have to make sure all of our our windows are up to date. All of our systems are up to date. Even Mac Mac is Mac had their first ransomware attack. It’s it finally broke spades on that one So nobody’s safe. Android’s doesn’t matter iPhones doesn’t matter. There are products and technologies out there for every single device. You have to ensure that you aren’t going to get caught basically with your pants down.

Stone Payton: [00:31:21] And there are smart, motivated people on the other team.

Shawn Stewart: [00:31:26] State sponsored, right? Most of these places are state sponsored either by the the red country, the bear country, even the Dharma group. I mean, that’s state sponsored out of India. Iran has some. North Korea has some. And then there’s the people who just do it for the heck of it that aren’t tied to anybody who are probably some of the smartest people in the world. So they make millions. Actually, the latest number was if you put all the numbers lost to cybersecurity last year, it would be the third largest country in the world. I think it was $6 trillion. $6 trillion lost to cybersecurity issues last year.

Stone Payton: [00:32:10] So, Anna, do you feel a lot better about your own situation since you’ve been hanging out with these guys? Do you feel like you at least you’ve got your shop buttoned down and you’re able to help your clients more? Or are you still like me running these bases?

Anna Teal: [00:32:22] I feel like I’m definitely more well rounded hanging around these guys because they’ve taught me a lot, but I feel like I can better serve my clients more than some other marketing companies because I am that conscious of what it requires for businesses to stay secure. And so that’s that’s kind of, you know, what I take pride in. Yeah.

Stone Payton: [00:32:42] All right. So what’s next for you guys? You got some upcoming events. Have you got new materials coming out? You got some flash cards for me or what are you or like a daily reminder, but you can’t send it with a link.

Shawn Stewart: [00:32:52] What are we would We are working on putting together a newsletter. We ask people to go to our web page and sign up for the newsletter. We do host events. We have several. You know, it’s not just us three. There are several other companies involved in the in the commission, quite a few. And if you start naming some of the names, people are like, Oh, really? They’re in there? Yes. Yeah. We’ve got we’ve got quite a quite a few folks and we’re working on trying to put together relevant training for businesses, individuals, law enforcement, politicians, whatever we can get on a regular basis. Just really it’s dependent upon either need based or interest based. So we ask people to go to the website and say, Hey, I’d like you to come and talk to our business about spam or about social engineering, you know, physical security. You know, there’s all the different pieces and parts to it that, you know, you wouldn’t think about. We kind of call it the red pill moment. You know, why oh, why didn’t I take the blue pill? Well, you can’t, you know, head in the sand is not a security posture. So and we’re willing to go we’re willing to go anywhere we need to to talk to people. It’s not you know, you don’t have to come to us. We’re happy to come to you. And we’ll talk about whatever subject you want to talk about that’s relevant for your business or your your kiwanas group or whatever.

Stone Payton: [00:34:08] Oh, I think that is marvelous. So, all right, what is the best way to reach out? Is it there’s a website. Is that the best place to go? Start tapping into this work and learning more.

Anna Teal: [00:34:18] It’s Cherokee Cyber commission.com and you can email us at hello at Cherokee Cyber commission.com as well.

Speaker6: [00:34:25] Fantastic.

Stone Payton: [00:34:26] Well, before we wrap, I want to hear a little bit about your business. Okay. Yeah, Tell me about yours, Sean.

Shawn Stewart: [00:34:33] We are Stuart Consulting is a woman owned Georgia business who’s been in business since 2011. We do a lot of business with the military, the government, a lot of Fortune 500 companies. I would tell you who they are, but I can’t. We don’t kiss and tell. I can say we do have non security clients such as Polaris Industries, Chanel, the perfume company, and that’s about the only ones I can disclose. And we we are the the local site phone company, phone representatives for the Parris Island for the Marine Corps. Those are the only ones I can actually disclose.

Stone Payton: [00:35:11] Got it. And I know you’ve been on the show before, but it’s been a while. So tell us tell us about your outfit, man.

Ron Sweatland: [00:35:17] So we’re canvas is we’re all pretty much primarily cybersecurity now.

Stone Payton: [00:35:24] So this is your wheelhouse. Everything we’ve been talking about.

Ron Sweatland: [00:35:26] Okay. Absolutely. So we are penetration testing and ethical hacking. One of the things that we that we see a lot of is as you go through a building, even if it’s on the third floor and you see Post-it notes with passwords on the side of the computers, I can take a drone with high definition cameras and go and just click and see what your password is just with a drone. So, you know, those kinds of things. That’s one of those policies.

Stone Payton: [00:35:56] You’re talking about. We probably maybe you should not be allowed to put a Post-it with your password on your monitor.

Ron Sweatland: [00:36:02] And the security the security assessment, making sure that not only are your people trained and what they need to do, but taking a look at your equipment, do you do you have a server that’s like 25 years old, You know, because we can. Yeah, yeah, we can. We can take a look at those. And actually it’s. We can condense pretty much an entire server room into like two modern type servers that are quieter, Don’t take as much air or electricity, electricity. They don’t heat up the room and all of a sudden we’ve just opened up a big, huge place for you to store more boxes. Um, so there’s that aspect of it, but just pretty much everything security. And then we do some work. I primarily do a lot of work with another company, Cybergate it, and they’re here in Woodstock as well. So we do a lot of the I.T. type things.

Stone Payton: [00:37:04] So well, you certainly have job security. This this need is not going to go away. If anything, it’s going to continue to be more complex. It’s going to be a moving target, right? Oh, yeah. But we got to enlist the help of the everyday person. We got to we got to trust folks like you to to help us. And then we’ve got to be diligent, vigilant, whatever that word is, we got to be paying attention. All right. Marketing. Get us get us an update. What’s going on over there?

Anna Teal: [00:37:31] We just work with small businesses to tell their story online through like website development, social media, blog, posting, content, writing, whatever you need to brand yourself online. We help small businesses. You’re welcome.

Speaker6: [00:37:44] John, Are you.

Stone Payton: [00:37:44] Helping these two out?

Shawn Stewart: [00:37:45] Yeah, and I did everything on my website, including all of my blogs. And they are they are beautiful. And the is constantly in the 90 seconds. Yes.

Anna Teal: [00:37:52] I love his website. It’s one of my favorites that I’ve built so far. So you should check out his.

Shawn Stewart: [00:37:57] Yeah, I had nothing to do with it.

Stone Payton: [00:37:59] So it’s not only pretty, but there’s SEO expertise. I mean, it’s functional and it gets the job done. It gets people coming to the right.

Anna Teal: [00:38:06] Because what’s the use in having a beautiful website if nobody sees it?

Stone Payton: [00:38:09] So now if I did my pre-show research right over an hour and a half ago before I drove down here, I’m kidding. We got at least two authors in the room or is everybody in the room written books? What’s what’s happening here? Don’t we have some published authors here?

Speaker6: [00:38:24] Yes. Ladies first.

Anna Teal: [00:38:25] Yes, I published three books. Aphasia Readers.

Speaker6: [00:38:30] Sean.

Shawn Stewart: [00:38:31] I haven’t got any books, but I’ve won several awards for short stories.

Speaker6: [00:38:34] Really? Yeah.

Stone Payton: [00:38:36] Wow. And that’s just. That’s a passion of yours. It’s outside the scope of what we’re talking about. These short stories. Or are they all like cybersecurity horror stories?

Shawn Stewart: [00:38:43] None of them are cybersecurity. I am working on a book that is cybersecurity, but I’m so busy, you know, it’s hard. Cyber sci fi, cyber, that one. Cyber sci fi. Yeah. But I guess if I were a good author, I wouldn’t be doing this.

Stone Payton: [00:38:57] And writing you’re doing is with aphasia, right? Yes. Yes. Say a little bit about aphasia.

Anna Teal: [00:39:03] Well, aphasia is a speaking in language condition, so it can affect your reading, your writing a lot of things. And so aphasia readers was developed out of a need to provide relevant reading for adults with aphasia. So on a simple scale, so they don’t have to read children’s books. So. Yeah.

Stone Payton: [00:39:23] Well, good work. How about you, Ron? You got a book in you, man? I think I.

Ron Sweatland: [00:39:26] Have one published thing from college when I was working with the Marietta Police Department. Okay. Yeah, it was, you know, just hear about it anymore. But the Google glasses where they. Oh, yeah, we could where the police department, they would put on the Google glasses and they could like look at a license plate and then would immediately say, yeah, this is a student here. They would have the facial recognition. Oh, wow. They would have. They could do because it you could talk to it as well. So if they had it hooked up to a drone, they could say, you know, go up 20ft and see if there’s a shooter on the roof or something to that effect. So.

Speaker6: [00:40:05] Mm.

Stone Payton: [00:40:06] All right. So do you feel like you do have a book in you, though you might write something about cyber security or you may do something totally different, like, you know, talk about mermaids or you got hobbit.

Shawn Stewart: [00:40:14] Fan fiction sometimes.

Speaker6: [00:40:19] Yeah. Yeah. Oh, that’d be fun.

Ron Sweatland: [00:40:20] Maybe a cookbook.

Speaker6: [00:40:22] There you go. For hobbits. For cookbook, for hobbits. Why is he giving you?

Stone Payton: [00:40:26] What’s all this about? Hobbies.

Anna Teal: [00:40:27] He knows him so well.

Ron Sweatland: [00:40:29] A book about hobbits.

Speaker6: [00:40:31] That is a fun book. Hobbits do. All right.

Stone Payton: [00:40:36] One more time. Best way for our listeners to get out, have a conversation with any of the three of you or learn more about this, about this commission. Let’s make sure they’ve got a way to connect. Yeah.

Anna Teal: [00:40:47] So you can just visit Cherokee Cyber commission.com or reach out to us by email at hello at Cherokee Cyber commission.com.

Stone Payton: [00:40:54] Well, it has been an absolute delight having all three of you in the studio. It’s been a little bit scary, a little bit sobering, but I think that’s important. Right. And I really thank you guys for the work that you’re doing in your profession and your willingness to expand beyond that and really get out there and try to help all these different constituencies that we talked about. And I hope you won’t be a stranger, maybe swing back around periodically and get us updated on your efforts, because as we said before, this is not a static environment that we’re talking about. And I would love to continue to follow this story as it unfolds, if you guys would be up for that. Yeah, absolutely. Absolutely. Well, thank you all so much for joining us.

Speaker6: [00:41:35] Thank you. Thank you.

Stone Payton: [00:41:36] My pleasure. All right. Until next time, this is Stone Payton for our guest today. And everyone here at the Business RadioX family saying we’ll see you again on Cherokee Business Radio.

 

Tagged With: Cherokee Cyber Commission

Joe Cianciolo with Front Porch Advisors and Brendon Canale with Diesel David

May 1, 2023 by angishields

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Cherokee Business Radio
Joe Cianciolo with Front Porch Advisors and Brendon Canale with Diesel David
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Joe-CiancioloJoe Cianciolo, Human Capital Strategist with Front Porch Advisers, is a thinker, questioner, planner, goal setter, problem solver, family man, and all-around believer in people.

As a teenager in small town Ohio, he learned early that reaching higher levels of success requires becoming, building and leading from a healthy place of self-awareness.

Joe has helped create missions, achievable strategy, social media content for brands, as well as developing nationwide outreach and local community building platforms.  Through it all, he’s discovered that no matter the job, he finds success by leaning on who he is at his natural best.

Each of the amazing opportunities Joe has allows him to understand and build his own human capital. Now Joe gets to share his skills and tools to help others do the same.

Follow Front Porch Advisers on LinkedIn, Facebook and Instagram.

Brendon-CanaleA small drop can result in a ripple that grows into a tsunami. For Brendon Canale that was a toy truck as a young child and a bmx bike. These two seemingly small things gave him the fundamentals that would ultimately shape his life.

Bmx bikes taught Brendon to love adrenalin and turn wrenches. The toy truck began an obsession with vehicles that has only grown stronger throughout the years. When the opportunity to come on board with Diesel David presented itself, Brendon took the job.

Brendon started off as the shop handy man, then he took charge of projects and took care of what needed to be done. That pattern of taking the initiative set him up perfectly to take over service writing, and eventually shop management.

Brendon didn’t realize this was what he would be doing, but if he hadn’t taken that initial opportunity, he wouldn’t be where he is at today.

Follow Diesel David on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Sharon Cline: [00:00:07] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is Fearless Formula with Sharon Cline.

Sharon Cline: [00:00:18] Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and we offer words of wisdom for business success. I am Sharon Cline, your host, and today in the studio I’ve got two really interesting people. I’ve got my favorite Front Porch Advisor. This is Joe Cianciolo. He is the human capital strategist with Front Porch Advisors. And we also have Brendon Canale, who is the general manager with Diesel David, which is an auto repair shop. Is that the best way to say it? Auto repair shop in Diesel.

Brendon Canale: [00:00:50] Diesel Specialty Specialty shop in downtown Woodstock.

Sharon Cline: [00:00:53] Oh, I’m so glad I asked you how to say that correctly. I would have butchered it. Thank you for coming on the show.

Brendon Canale: [00:00:57] Of course.

Joe Cianciolo: [00:00:58] Happy to be here, as always.

Sharon Cline: [00:01:00] I’m so happy to chit chat with you because we’ve got a really interesting show today. And I know we talk a lot about business owners and how they manage their natural inclination to have fear and how they can manage and work with themselves to even learn and help other people who want to have their own businesses. But what’s cool about you guys is that you all kind of have a almost like a relationship where you can help, where Joe helps Brendan to understand the positives and negatives of his personality type and how he can work with those positives and quote unquote negatives, I guess, to, to further your self in business. So it’s fascinating to me because I think every one of us has obviously we all have our own personalities, but it’s very easy for me to look at myself and say, Well, here are my weaknesses and I can’t do that. And here’s an excuse for why this doesn’t work. And oh my gosh, I’m so horrible when I have days like this, but I like that you’re spinning. It’s not even a spin. It’s a reframing of allowing myself to accept that I have maybe the light side as well as the dark side that I can work with both. Right? So I don’t have to have something that’s like such a I can look at myself in a positive way, I guess is what I’m trying to say. Man, it took me forever to get that out. So what do you think about what I just said?

Joe Cianciolo: [00:02:18] Well, I’m excited because when you say fearless formula, of course, that’s we talked about this earlier, but everybody needs to know what their fearless formula is. And in our business at Front Porch Advisors, we believe that awareness and acceptance of who you are or what you bring at your best and what you need to be at your best is the formula to overcome the fear. And when we say who you are and what you bring, that means good, bad and ugly. And so yesterday we had the fortune of sitting in a room full of business owners and local business professionals talking about vulnerability. And the question was to provoke what is your strength that sometimes gets you in trouble? So I’m excited to be here today to talk more about the double edged sword, because here at Front Porch Advisors, our philosophy is that the same thing that makes you strong under pressure or stress or extreme challenge becomes your nemesis. Hence the double edged sword. And Brendan has graciously come to sit here because sometimes it’s hard for people to understand what that means to get there. And Brendan has fully gone into the realm of awareness and acceptance and now we practice all the time.

Sharon Cline: [00:03:37] So I think it’s really interesting that you have you’ve kind of gone through the process. It’s not like in the beginning steps. You’ve gone through the process with Joe and have seen positive changes in your relationships with work, and I’m sure it’s exponential with other relationships. What was it that made you realize that you really needed some coaching in a way to reframe how you view your positives and negatives of your personality?

Brendon Canale: [00:04:03] Yeah, so I was stuck back in the day, you know, I’m pretty old, so I was stuck and, you know, I came to Joe and fresh out of a relationship in a dark place, you know, And Joe was like, you know, who’s this kid, you know, down to coach me? But, you know, kind of, kind of unsure. Don’t don’t blame him.

Sharon Cline: [00:04:21] And he’s open. He’s open to people and.

Brendon Canale: [00:04:25] Exactly, exactly. And so we we worked through it. And, you know, my greatest superpower is I care. And my biggest downfall is I care. So I you know, I come in and, you know, first of all, I’m going to want to say yes. So you’ll hear me say yes and then you’ll hear me backtrack and be like, okay, wait a second. And then second of all, you know, whenever I have the ability to give you care, you know, I thrive whenever it’s expected. I struggle. And, you know, working through that understanding that and then using that not only professionally, but with my friends. Relationships. It’s helped, you know, now, now we’re in a successful place.

Joe Cianciolo: [00:05:08] I’m going to turn into Sharon and ask the question because do it, do it. But like she said, you’ve been through the process, but we’re still in it. Why are we still in it?

Brendon Canale: [00:05:17] There’s always room for development. You know, I’m working through some big things with my job and understanding, you know, how to go from where I’m at now to the next level. You know, it requires some advice, some coaching, some guidance so that I can be calculated in my approach and not just like come in guns a blazing reactionary. Exactly. Be calculated. So that’s.

Joe Cianciolo: [00:05:41] It’s interesting. I like it because somebody like Brendon and his tendency to care, it’s interesting how that works externally and internally because it’s more natural for him to provide that care externally. So internally he doesn’t know, always know how to provide that care for himself. That is very common for a lot of people who have that same double edged sword. Yeah, so.

Brendon Canale: [00:06:04] Today I had to force myself to do things for myself, care for myself. So I went to Joe that wasn’t forced. That was something that I know I need to do. But going to.

Sharon Cline: [00:06:13] Joe, going to Joe is a form of care for.

Brendon Canale: [00:06:15] Yourself. Yes, it is a form of care for myself. After that, I went and started taking care of things for myself because what I’ll do is somebody tells me they need my help. I’m out doing that. Like my needs don’t matter. I want to help somebody else. And so today I had to focus on taking care of myself, doing things for myself, which is something that Joe has helped me with because I did not do that well.

Sharon Cline: [00:06:36] I think when you’re a giver and I tend to give as well is and when you had said the expectation, when you set that expectation, then it’s there’s not even a discussion about whether or not you’re going to come and do what because you did it once. So now you’re going to do it again. I get resentful very fast, but I but I did it to myself. I set the precedent like I set the pattern, the expectation. So it’s something I’m working on as well. And I can imagine in your business as well, when you’ve got people coming asking you to help and can you fit me in? Can you do this or that? Well, you want to help. Naturally. This is your job, right? But then you have to be careful if you over promise or something.

Brendon Canale: [00:07:14] Boundaries.

Sharon Cline: [00:07:15] Well, that’s a nicer way to say it.

Brendon Canale: [00:07:17] Setting boundaries. Because the answer is yes. I want to help you, but here’s how you can help me Help you and knowing to communicate.

Sharon Cline: [00:07:25] Are you so proud of them?

Joe Cianciolo: [00:07:26] I’m so proud.

Brendon Canale: [00:07:29] I’m proud to take the mic, you know. But it’s hard. Yeah. You know, and when to when to ask for help. Help me care which I can see it in you. You care. And so let me ask you a question. Okay. Here we.

Sharon Cline: [00:07:44] Go. Let me ask you. Wait a minute. This I asked the questions on this show.

Brendon Canale: [00:07:47] This is Brendan’s ready. Okay, I’m ready. So I’m ready. So whenever somebody expects you to care and you feel like it’s been pushed on you, how hard do you pull back that care?

Sharon Cline: [00:08:00] I don’t. Don’t. I don’t. I push. I go into it more. I’m like, oh, okay. Will you expect this of me? I can’t let you down, but there’s.

Joe Cianciolo: [00:08:07] Always a trade off. You pull the care from yourself even further in thinking that you’re providing more care for them and digging harder. But actually you’re not providing the greatest level of care that you possess. Naturally.

Sharon Cline: [00:08:21] Yes. True. Because I’m not. Because it’s not about me so much in my mind, it’s more about, okay, well, this is what you need. Here I come. You need, you need me. You even came to me and asked me. So of course. So I don’t think about what it’s costing me so much as as much as I’m thinking about what I’m giving you, which maybe it isn’t 100%, but.

Joe Cianciolo: [00:08:42] It also is what Brendan said and what got me so excited was him understanding and acknowledging like, Yes, I want to help, but help me make sure that I’m helping you. And that’s one of the things that it’s a tool that we’ve gone through, setting those parameters in a dialog that you have to practice because it’s not natural for you to think it that way. Your natural inclination is to say, Sure, I’ll help. Instead of saying no, I would rather provide you with the best help and the best care for you, so I need you to help me with that. I need you to set that.

Sharon Cline: [00:09:16] So the question so if someone were to come to me and say, Can you please help me, my question back to them is what is the best help that I can give you that what you mean.

Joe Cianciolo: [00:09:25] Sure that can help? Or if you feel the need to want to say yes, out of obligation is to say, what is it that would be an opportunity for you to help as opposed to an obligation. So you say, okay, I am most likely to want to help when I know X, Y, and Z. So that’s where those parameters, that’s where those barriers or boundaries come in, because then at that point, you’ve flipped it from an expectation to an opportunity.

Sharon Cline: [00:09:50] Opportunity, right? Completely different energy behind that. Wow.

Joe Cianciolo: [00:09:54] That’s why I’m so proud.

Sharon Cline: [00:09:55] Are you so proud? Well, that’s so.

Joe Cianciolo: [00:09:58] Awesome when we talk about Fearless formula. That’s why I really got excited about today of trying to to pair these two is you can hear in Brendan Brendan and I are going through a little bit of an exercise here because he’s learned so much and we’ve been practicing and we’re going through the entire program together. And now I hear him sharing that out and not being afraid. So overcoming that fear of thinking, I just have to do it. No, he wants to help others around him, which is part of his care mechanism. Yes. But it’s the opportunity care mechanism, knowing that when you use his formula, when he uses his formula, then it is exponentially more effective.

Sharon Cline: [00:10:38] Because he’s protecting himself as well. He’s not coming at an expense of yourself.

Joe Cianciolo: [00:10:44] Well, that’s the trade off that we want to keep healthy at the expense of you is not healthy. Brendan What happens to you when you don’t consider your own health? When providing care for someone else?

Brendon Canale: [00:10:55] We go downhill, you know, dark places. But, you know, then I have to take a step back, you know, find my peace. I usually, you know, I’m a person that likes to be around people. I’m a nurturer. I care. I want to be with my people. Um, but I have to step away. I have to ground myself. I choose to go to the top of a mountain at midnight and stay there all night. Um, that’s me. And, you know, find my peace, find my ground ness, and then come back whenever, you know, I’ve healed. And then I can handle. Right. You know, helping with everybody.

Joe Cianciolo: [00:11:27] And when you scale out, which. Depending on your wiring. Some people are wired for very day to day and some people are future. Just what he explained about getting away going on top of the mountain. Even that little bit of time will energize him enough that when he comes back down, that ability to care is fueled by inner energy. If you take that away, like we talked about earlier, if the trade off is is is pulling your energy, then you’re not going to have the fuel in your tank to actually get the job done. Like you might be limping along. And that’s not a that’s not you at your best. You at your best is, oh, my gosh, watch me, watch me. Come care. I am so good at providing care.

Sharon Cline: [00:12:10] So I’ve heard the notion of boundaries are loving. They seem mean, but they’re loving. And I think for me, that’s always been a big challenge for myself to be able to say, I see that you need me, but I can’t give that to you right now because I need I need to take care of myself for a little while. It feels like I’m in the face of someone needing me saying no. And that is so counterintuitive to my wiring, I believe. And but I do get the notion of being able to be quiet in myself and give like, my spirit what it needs so that I’m not resentful, because that’s that’s a big theme, I think, for me. Have you found the same in your relationships or with work? Yeah.

Brendon Canale: [00:12:50] You know, I am so inclined to want to help and care, so I. I’ll lead with, Hey, if you can’t find anyone else, I’ll help you. But I have other things I need to do. And this isn’t professional. It’s more personal. But I have other things I need to do. So if you can find someone else, like I need to go do these things. If I have to, you know, make some space, I can come help you. And, you know, setting that boundary of, hey, like, yes, I’m here as a resource. If you absolutely need me, please explore another option.

Joe Cianciolo: [00:13:21] Do you hear how, though? It’s it’s kind of one of those things where he’s keeping himself grounded in the fact that he will care but not overcorrecting. He’s staying really grounded in the fact that, hey, you know, I have to care for myself, that in order for it to be a fearless formula, it has to be practiced. It has to be You have to constantly be aware in this moment, am I obligated or am I opportunity?

Sharon Cline: [00:13:46] What would overcorrecting look like in that scenario?

Brendon Canale: [00:13:50] Brendon overcorrecting, either agreeing and then ghosting or just saying no.

Sharon Cline: [00:13:58] Flat out no risking the feeling that this person is going to walk away knowing that you don’t care which is the opposite of who you are.

Joe Cianciolo: [00:14:06] Well, and I think the overcorrect can also look like martyring yourself by taking everything on and just kind of saying, No, everybody else out, I’ll do it until you run completely into the ground, which we’ve had to face a couple of times, where the physical, the physical health part of it goes away. And even though you anyone who has that care double edged sword can sustain that longer than most, at some point you lose your influence because of it.

Sharon Cline: [00:14:38] So something will give emotional, spiritual, physical. Oh yeah, Somewhere along the way.

Joe Cianciolo: [00:14:44] Mental, mental. And the thing that I find and Brendon I would love for you to share is especially in the business when you have customers, they can feel this natural tendency to care. So when he brings sort of the credibility and competence of awareness and acceptance of help me make sure that we do this properly, it actually grows his influence and his trust within the customer base, which makes them more likely to want to do business with him because he is being fearlessly but grounded.

Sharon Cline: [00:15:19] How often are we not grounded as a general statement? Percentage it out. You know.

Brendon Canale: [00:15:26] I’m doing better every year. Every year there’s been there’s been improvement. But I’d say probably probably once or twice a year. Right now I catch myself where I’m like, okay, I really need to take essentially a mental health break and go, you know, handle myself.

Sharon Cline: [00:15:41] That doesn’t sound so terrible once or twice a year. Is that bad?

Brendon Canale: [00:15:44] Oh, it used to be all the time.

Joe Cianciolo: [00:15:46] And that’s the thing. There is no such thing as perfection. But being grounded is being. That’s why I say awareness and acceptance, because those together, you can stay grounded and there’s going to be variables thrown every which way, and you’re going to have different personalities coming at you. Some are coming in hot, some are coming in, you know, very confused or misguided. And sometimes they’re just redirecting frustration from something else. So that’s why for us, it’s a practice. It’s something that we have to do every day and we have to give ourselves grace when we fall back into the only one side of the sword on ourselves.

Brendon Canale: [00:16:21] What I’ve learned is, you know, customers are going to, like Joe said, have their emotions. And our tendency is to take that on. And, you know, it can be overwhelming if you can’t process what’s going on. So, you know, a customer is upset because their truck’s broken. They’re not upset at me. I’m just the messenger. And, you know, a terminology I’ve used is I’m an advisor. I’m not here to sell you work. So if you come to me, you’re like, Hey, what do you think I should do with this truck? What’s going on with it? And that gives like, I love, I love vehicles and then I love caring.

Joe Cianciolo: [00:16:55] Opportunity to care, opportunity, not obligation.

Sharon Cline: [00:16:59] Opportunity to care. But you’re not obligated to care. Interesting.

Brendon Canale: [00:17:02] And so I can guide them through the process of, hey, let’s let’s figure out the your circumstances. Do you make money with this truck? Is it just a hobby? And, you know, guiding them through that and hey, it makes sense to fix it if you’re losing $1,000 a day because you’re not driving this truck doesn’t make sense to fix it if it’s just your daily driver, probably not. And, you know, guide them through that, hey, it’s sellable right now. Here’s some other vehicles you can get. And, you know, I’ll talk myself out of a large sale just to make sure that customer is cared for.

Sharon Cline: [00:17:33] And you keep yourself grounded in the meantime. That’s the goal, right? The energy is feeling like you’re not overcompensating or trying to sell them or trying to placate them in their feelings. Just a.

Brendon Canale: [00:17:46] Conversation.

Joe Cianciolo: [00:17:47] Ask him how his numbers have done since I was going down.

Sharon Cline: [00:17:51] That was my next thing is like, how has this impacted your daily life personally and professionally?

Brendon Canale: [00:18:00] Daily life. Oh man, you know, you know that anxious feeling. You know, you just get that, like, overwhelmed. I have I.

Sharon Cline: [00:18:07] Have anxiety rings on as we speak. They’re like fidget spinner rings because I live in that space.

Brendon Canale: [00:18:12] So there is a space outside of that space and there’s a.

Sharon Cline: [00:18:17] Space outside of that space.

Brendon Canale: [00:18:19] Yes. And you can access that more and more as you understand what’s going on internally. Like I can be overwhelmed and I can take a second to be like, okay, I’m overwhelmed. And just that second of realizing like, hey, this is like building up inside of me, take a breath, realize it’s happening, and then you can control your response and kind of guide yourself out of it, figure out what you need, move forward from there. And you know that that piece, like, I’m an anxious person, but I operate very calmly now.

Sharon Cline: [00:18:52] That’s nice and that’s amazing. How are your numbers at work?

Brendon Canale: [00:18:58] Um, we have, uh, if I remember correctly, 7 or 8% growth a month.

Sharon Cline: [00:19:04] So how do you feel about that? What do you think?

Brendon Canale: [00:19:08] A little accomplished. But I have an excellent team that I work alongside with.

Sharon Cline: [00:19:11] They’re very humble.

Joe Cianciolo: [00:19:13] As always. But that’s the thing. Sometimes we try too hard as business owners. If we think being fearless means being loud, bold, you know.

Sharon Cline: [00:19:22] Caution to the wind.

Joe Cianciolo: [00:19:23] Hustle, you know, push, push, push. But if that’s not the formula that fits into who you are at your best, then it’s not going to work. So instead, when you ground yourself, it naturally, like I said earlier, grows that influence to the point where people are gravitated towards you. And because, like you said earlier, you don’t know what’s causing their stress. They come in emotional because of whatever it may not just be their vehicle. And when they when you’re around somebody who is practiced and grounded, it’s calming and it makes you realize, oh, wait, maybe, maybe I can knock it down. And they don’t even know it, but they definitely are attracted to it. And that is a good thing. And it builds trust. But it’s not trust because you’re trying to prove that you’re trustworthy. It’s no, this is who I am. This is what I do. I mean, the way he says it, I love it because it sounds so professionally created. No, it’s Brendan doing the study, understanding what? That awareness piece. The acceptance of it. And this is it. I have nothing to prove. Nothing to hide, nothing to lose. Totally grounded in myself. And I would love to help. Here’s the best way to do it.

Sharon Cline: [00:20:29] What was the process like when you were just starting where you you were the first time you were in a scenario where someone came in and gave you sort of a lot of all their energy and stress and you had the tools in your head of how to ground yourself. Was it scary in itself to do that? How was that?

Brendon Canale: [00:20:47] It can be it can be overwhelming working with somebody who’s operating from a place of emotion. And, you know, a lot of times they want to be heard. So hear them, you know, help them walk through the process of, hey, here’s here’s what we’ve done. Here’s, you know, the conversations we had. And putting the the rationale back in the conversation is helpful for me. That’s where I operate best. So working through that and, you know, whenever they get a misconception or something, helping guide them, like, hey, like, no, this is what’s going on. And, you know, I just want to make sure like we’re on the same page. I understand your frustration. Like, I want this vehicle fixed just as much as you do. I don’t want to have I don’t want I will have these conversations. But these aren’t the conversations I like to have. I like to have like, Hey, you’re good to go. The vehicle is awesome. But you know, the how you handle the hard conversations is almost more important than how you handle the easy conversations.

Sharon Cline: [00:21:43] Was it a challenge to change your interactions, to be more grounded, or how challenging was it.

Brendon Canale: [00:21:52] The the process getting there is the challenge because it’s a lot of internal, it’s not as much external. Um, so I would say it’s challenging internally, but in those cases, once you become healthier and healthier in your practice, they become easier.

Sharon Cline: [00:22:10] Do you find that things didn’t. Oh, sorry. Go ahead. Go ahead, Joe.

Joe Cianciolo: [00:22:12] Go ahead. I am excited to to hear him say that. And because I watch it, I get to work with it all the time and the confidence just grows the more practice he gets. And so it’s hard for him to remember as as dramatic of a difference because now it is an ongoing thing. And. And we all fall back into some past patterns. We, you know, sometimes under that extreme stress, we do use the other side of we’re.

Sharon Cline: [00:22:40] Hungry or we’re tired or we’re, you know, there are various reasons, right?

Joe Cianciolo: [00:22:44] And so to hear him say it like that makes me very proud. And I know we still have work to do, but it is building sort of that repetition and being rhythmic about understanding that being grounded is not something you can just read in a book and just have. It takes specific situations. Situational awareness where we will study it. He’ll come to me and be like, Oh, this happened. Whether it be internal with the office or whether it’s with a customer or even personal. And we then go, okay, go ahead. You look like you want to say something.

Brendon Canale: [00:23:15] Yeah. The awesome part is, is as you’re working through it, is it? And I had this defensive driving teacher whenever I was like 18, 17, and he said he called events that you pull from movies. So you build your movies and you know, as you have those conversations you’re building experience and like afterwards, like, Oh, I messed up here, I messed up here, and like, not mad at myself, just data and like, Hey, I could have done this better. And you know, the awesome part is, is, you know, working with Joe David, the owner of the company, he, you know, they both give different input and it allows me to grow from a situation, ask for, ask for advice, you know, hey, how could I have handled this better? And, you know, then next time I’m in that scenario, I’m like, I got this. I have a movie about this and I can move forward from there.

Sharon Cline: [00:24:04] It’s tools you’re talking about, like exercising a muscle, right? Absolutely.

Joe Cianciolo: [00:24:09] So be careful. We’re going to flip this around on you. Oh, wait a minute.

Sharon Cline: [00:24:15] Yeah. The thank you for coming to Fearless Formula and Business RadioX. So I think it’s fascinating, too, because what you’re doing is giving yourself a lot of self compassion. You’re not judging yourself for having failed something or it didn’t work the way I thought because I live in this space very easily of being like, Well, yeah, at two in the morning I have a playlist and I just add stuff to my two in the morning playlist of how I did something wrong, or I could have done it better or I should have known. I have a lot of judgment that way, but it’s so refreshing to see someone not take that as being the focus God, where did I do wrong? I could have done it better. You actually are just giving yourself, like you said, data or data and using it for your movie, which which makes it so third person. It’s not so personal.

Joe Cianciolo: [00:25:04] Well, just listening to the way that you said that about your 2 a.m. list in my head, I hear obligation, obligation, obligation, obligation, not opportunity. And that’s where I think and maybe, Brendan, maybe we haven’t used these terms, but I think that’s when things flipped for you was when you were looking for the opportunity in all of that feedback, because feedback is just that. The emotions that we bring to it are separate and we do that. So the thing is, is like we have had to deal with a lot of emotion through all of our time to get everybody does. And but the way that we react to that is not influential. And that’s the part that when he can say you probably, well, it’s not a video, but you I smiled because I always say it is just information. It’s not good or bad. It’s information. What we do with it is a response if we don’t think it through, if we’re not aware of it, if we don’t accept it as data, then we will react. And our reactions tend to be the other side of our double edged sword.

Sharon Cline: [00:26:08] Interesting. But why Let me ask you this. Why How much is the way that we are naturally predisposed with our personalities and how much is our parental influence regarding our responses to things and the the the judgment, the meaning that we put behind the failures, so to speak, or our experience. Because obviously in listening to you, I’m not looking at my experiences that I don’t love the outcome of as data. I look at it as a failure of spirit in some way or myself or I should have known, right? So I don’t know how much of that is inherent to who I am or if that was just like scripts that I’m hearing from parents or other experiences. So how much does that influence us?

Joe Cianciolo: [00:26:58] She just opened chapter one, and chapter one is it’s one of the courses that we have, and it is a hard course because it does look at the one thing that we all own for ourselves, which is our experience. And in that experience comes influences. And we have a formula for that where we can study that and understand if we can look at the past and understand collect data. That’s how I do it, is we look at what were those influences like, what was their role in our world? And then we have to understand that people are naturally wired even within. That influence. And it could either be nature, nurture or choice. So it’s either how they are or who they were raised to be or the choices that they make now. Because once we start to realize that all those people are in one of those areas, then we start to look for the people who have learned how to be more than that. And we look for the people who liberate us to be free. And that’s why I love what I do, because my job is to be a liberator for Brendan. But that means I have to study him right alongside him. So because what he needs is very different than what I need and I need to be that influence so that we can help unlock way more people like that, that will keep him going forward. Forward. That’s the fearless formula.

Sharon Cline: [00:28:15] Well, I wanted to ask you, do you also have do you also have relationships that you’ve had to let go in this process because they are not the types of people that will help you along your journey?

Brendon Canale: [00:28:26] Every relationship has its own unique attributes. You know, I have a lot of challenge in my life with what I do, so I look for support and I look for positive influences on my life. Um, you know, fortunately I’ve had a good friend group and, you know, relationships throughout my life where, you know, even from a young age, if somebody wasn’t making me feel good about who I am or wasn’t offering challenge in an appropriate way, then I was already going to distance myself. Because the cool thing about being a person that really cares is our weapon is you just pull back hair.

Sharon Cline: [00:29:09] Listen, I have what’s called the INFJ door slam. Are you familiar with this thing? The Myers-Briggs? So, yeah, the door slam is significant. I cannot work around it either when I have decided that I have just this is not a healthy relationship. I’ve given everything I can and it still is somehow becoming toxic to me. I walk away and I cannot even reason with myself to come back, even if I think, Oh, well, they’ve learned or they’re sorry, or they or maybe it could be better at some point. Like, I don’t know how to override my natural protective instinct at this point.

Joe Cianciolo: [00:29:43] Her is number two.

Sharon Cline: [00:29:45] My caretaker is number two.

Joe Cianciolo: [00:29:46] Yeah. Because for us, we study all of those patterns and tendencies in an order that’s most natural and we are a combination of all of them. And so his is number one and yours is number two, which is why yours is a little bit more extreme. That’s why you have the shut the door what you refer to. And so when it’s number one, you pull it back. But they’re the only ones that can bring it right back to care without a whole lot of effort. Really. There’s a formula for that, too. We we have tools for that that help understand why you do that and whether it serves you or not, and how to make sure that you’re staying grounded within that. And so for you, you you have more of that charismatic forward, you know, people and values need to put together. Yes, they must be aligned that that comes first, which is why you may not see eye to eye right now on how he can do what you just asked him to do. It’s just different. You still have access to the care. It’s just not first, it’s not the top one. For me, it’s number three. It’s not even.

Sharon Cline: [00:30:53] Oh, yeah. But I think that’s fascinating to me because I did not realize that I always thought of myself as a caretaker, number one. But it’s but but it’s interesting to think that at some point I realize that it’s too much for me and I’m able to get out. But if it were number one, would it be harder for me to get out? Oh, don’t you think I’m cold? Brendon?

Brendon Canale: [00:31:21] Yeah. Um. So somebody, somebody wrongs me and whatever that instance is, you know, a pretty chill person. Not many people. Wrong me, but I’ll pull it back and be like, okay, I’m going to go do my own thing. I don’t have to have an argument, conversation, anything. All right, I’m going to go do this and, you know, say that person, you know, shows a positive light, whatever that is. Like, I’m willing I’m able to comfortably forgive and, you know, welcome them into my life. Like, there is a there is there is a boundary, there’s a wall. Um, but, you know, as long as everything is kosher and, you know, I continue to do me.

Sharon Cline: [00:32:00] Wow, that sounds so healthy.

Joe Cianciolo: [00:32:02] That’s why I say grounded, but it looks different for everybody else. I’m I’m a strategist. I, I calculate and I remember everything. So it’s not the same. And if, if my double edged sword when I’m healthy and grounded, then I am providing clarity. I am looking for a strategic solution to a problem. But when I’m unhealthy and not grounded.

Brendon Canale: [00:32:28] Lots of questions.

Joe Cianciolo: [00:32:31] Then I do have. Incessant questions, which is also a sign of of unhealthy or not healthy or whatever you want to say. And the questions become judgmental and personal in nature, but you’re.

Sharon Cline: [00:32:44] Able to see yourself do this. Yeah.

Joe Cianciolo: [00:32:45] Oh, and I can stop it now because I have the formula. Like, I have studied it enough that I can I can hear it instantly. I can even feel it in the muscles of my face. So because I pay attention to it with all of my clients, I have to be able to see what’s natural. It’s not a judgment, it’s a piece of data. And so as soon as I see my eyes or feel my eyes pass that personal line, I’m like, Nope, that question was not correct. And then I will stop or I will say, You’ll hear me. I’ll say, This is not that. That sounded judgmental, and then I’ll reframe the question because it’s not my intent. But all of us, when we’re stressed and we’re reactionary, we aren’t intentional. And so that’s why it’s called a reaction. You know, when we’re responsive, then we can be intentional. We can even call out what he said, like, I’m pulling it back. I can give it back. I’m oh, let me stop my questions. If they’re really that important, I’ll bring them later.

Brendon Canale: [00:33:39] And that’s where I have to be careful with customers, is whenever I start pulling back that care and they’re already frustrated is I have to catch myself doing that because I become transactional. And so then it’s yes, no, okay, all of that. Instead of like, let let me let me guide you through this. And so spearheading that before you’re in it is, you know, from a customer service aspect is how I can work through customers utilizing the tools.

Joe Cianciolo: [00:34:07] When you want. Wouldn’t everybody want Brendon to be in charge of customer service because he naturally provides care. But the fact that he is that aware to be able to notice mid mid conversation and that’s why we why we think this can be a fearless formula because once you do understand that about you, you start to pay attention to it in them and you start to see their patterns and tendencies, you see their reactions as just that. And if we can become that aware and accept that it’s maybe them on a bad day, you know, who are they on a good day and how will you connect with them? What kind of communication can you use that will remind them of what they’re amazing at? Then all of a sudden you’re like, Take them on a whole journey where they’re kind of with you forever. And that creates customers for a lifetime for a business if done properly.

Sharon Cline: [00:34:56] And that’s so exciting. I mean, when I think about it, it’s like what I’m learning in therapy about observing and not absorbing. You’re able to observe yourself without absorbing the negative connotation with your reactions. You’re able to observe yourself as just, This is just how I’m feeling today, whatever. But you also can if you do it for yourself, you can do it for other people when they’re interacting with you. So you don’t take it personally and they can feel that because you can have a space of them being upset and it’s not going to rattle you and create like a bad energy that could create a huge argument or something. And then they feel grounded as well because they’re kind of feeding off of you, right?

Joe Cianciolo: [00:35:32] Well, yeah, What I would say and Brendan, I would love for you to chime in, but for any caretaker, it will affect you. But the question is, is how much? So as I always say, like for caretakers that go into self deprecation because they’re overstressed, they start going down the steps into the pit. And I always say, if you’re going to go into the pit of despair, you are naturally going to do that because you care so much. The question is, is can we stop you five steps down instead of taking yourself 1000 steps down? And in doing that, you weren’t denying who you are. You’re just reminding yourself, Oh, wait, stop. I’ve been down there before and I don’t want to be there now.

Brendon Canale: [00:36:12] Yeah. Taking the taking a breath, giving yourself a reset. There’s been a few times after, like the heavier conversations where, you know, I’m a car guy, I work at a shop, I work there for a reason. So, you know, I’ll have one of those heavy conversations like, All right, I just need to go on a quick, like 15 minute drive, you know, go on a drive, go do a lap, and then, you know, come back and, you know, that that little reset of, you know, hey, like I realized I need this or, you know, most of the time the customer doesn’t get me get to me anymore. Like, okay, on to the next one. Um, but you know, whenever you do have those heavy ones, you need to take that second, find your ground and then, you know, move forward. Because if you carry that to the next customer, then it’s just going to keep going. You’re like, Man, I’ve had like six bad customers today. The customers? Yeah, yeah.

Joe Cianciolo: [00:36:58] What did you do today?

Brendon Canale: [00:37:00] It’s not the customers.

Sharon Cline: [00:37:01] If you have six bad customers, it’s not the customers. Right. Interesting. Such self-awareness.

Joe Cianciolo: [00:37:05] Though. Wow. And I’m so proud to sit next to him and watch every one of my clients who takes this to heart and really decides that they want to make this into a fearless formula. It is so fun to hear them talk about it good, bad and ugly because we’re not going to be 100% great at it. But if we are 70, 80% great at it all the time, that’s awesome.

Sharon Cline: [00:37:28] There’s space to not be 100% great at it because nothing is perfect.

Joe Cianciolo: [00:37:32] But instead of judging that, we accept that, Oh, I screwed that one up. Tomorrow I’ll do better.

Brendon Canale: [00:37:38] The win feels so much better when there was loss.

Joe Cianciolo: [00:37:42] Dang, he’s very, very good. Are you.

Sharon Cline: [00:37:44] Are you so ready? I am. It’s exciting to see that some of the tools that you 100% believe in and know work in in real time. You’ve seen the positive effect it’s had not only in your interpersonal relationships, but what it’s meant in terms of dollars, which is what’s important here. We’re talking about in in business. So what are the other I don’t know if you call them archetypes, but what are the other main ways that people interact? Like he’s he’s a caretaker. I’m not quite sure what I am, but.

Joe Cianciolo: [00:38:15] Well, and I started it thinking about yesterday’s question is what is the double edged sword? And for mine as a strategist, it is overthinking or analysis paralysis. When grounded and used for good, I ask strategic questions to gain enough pieces of the puzzle to be competitive and solve it When I’m stressed out. It’s too many questions internally first and then externally is awful, and I will lose credibility instantaneously when I do that, which is why I had to practice learning how to stop. Then you have the extreme emotion dreamer, maybe archetype as you want, and when healthy they can solve problems that no one else can solve. They see the future in a way that nobody else can. But when stressed out the extreme perfection of It’s in my head, why don’t you understand? And an inability, if they’re not aware, their communication does not come out at all like what they say does not match what they dream. And that’s very, very frustrating for them and for the people that that work for them. That’s one of the hardest things when we’re looking at different business owners is we attract that in our business. When the owner is in that dream state and dream does not operate day to day, dream is meant to operate bigger. So then you also have a more dominant which most business owners want to be. We will call them initiators for today’s purposes when amazing and healthy and. Rounded, they actually execute and make the biggest things happen because their confidence is through the roof.

Joe Cianciolo: [00:40:02] But when stressed out, their arrogance and ability to blow up the situation on purpose because they want you to remember how bad whatever just happened, incompetence is is a trigger for that. And so what they need to remember is very few people are actually number one initiator. It’s what, something like 9%, maybe 7%. It’s really, really low. And the majority of the people that work for them are going to be caretakers or strategists, and they do not communicate the same and they don’t receive it the same. So what we’ll find with our clients that are inclined that way is that they often feel like islands and they don’t understand why people won’t get it done. They are working their people so hard that the turnover is ridiculous. And so we say, okay, let’s figure out what it is that your team needs in order to be their best and then let them do it, you know? And then who did I miss? Oh, the the believer. Oh, the believers are the type of people I think that Sharon, I think you and I have talked about this before, but you have this natural ability to believe in people and ideas and you feed off of a big crowd of it to the point where you just want to bring them together. That’s why you hosting the show. It’s like I get to bring all these people in and I get to try to find ways that they can relate with each other and I can relate with them.

Joe Cianciolo: [00:41:24] And when healthy and grounded, that’s amazing. But when unhealthy, I think the flipped sword on that one is trying really hard to force a belief and then it becomes forced on all the people around them. And man, it is like walking through glue and they’re so typically on a grounded strength, very charismatic in a great way. But that same charisma when when not grounded and not healthy is kind of emotionally explosive on people around them. So, I mean, like I said, we are bits of all of them. The question is which ones are the most natural, which are the ones that give you the most energy. And so that we don’t have to pretend to be all of them. As a business owner, I that’s one of the hardest things at the very beginning is helping them understand the best way to lead your business is through your own natural patterns and tendencies. Even though you think or have read books that tells you you need to be such and such a way in order to work. That’s not true if you lead from that grounded place, just like what Brendon experienced with the gravitational trust, the customers and the staff that always rely that Brendon is there and he’s grounded. The same thing happens for a business owner. You attract employees that want to stay there. And so I.

Sharon Cline: [00:42:47] Mean, and if you recognize what your pattern and tendency naturally is, then you can strategically choose the people that you have in your business and you just put your arms up. I did.

Joe Cianciolo: [00:42:57] I did because strategic hiring is one of the biggest programs that we’ve been using lately is to say, Hey, you need to be given the majority of the time to be in your natural best and the people who are going to balance that is probably your natural least. So why don’t you hire those people and empower them to be their best? And Brendon was one of those strategic hires and it’s beautiful. It’s glorious, It is sometimes unexpected, but it has the biggest outcome. I guess it’s the best outcome.

Brendon Canale: [00:43:31] Yeah. You asked you asked the question, what was the percentage in dollars of the benefit of the growth? And the other side of that is the cultural benefit within the company, the people, the people with you.

Sharon Cline: [00:43:48] The non quantifiable.

Brendon Canale: [00:43:50] Effect. Yes. Having a healthy place to work. That’s not like, you know, they’re stressed. It’s a job but like having a healthy place that you can work and you you want to be there and you have these people around you, you know, that continues to improve and grow, which is again, unquantifiable.

Joe Cianciolo: [00:44:09] But it also is a level of care for a team and sometimes it’s business. We always think numbers, but numbers aren’t always the only driver. We have a formula for that too, where you as a business owner or a team leader have to understand yours, and then a company itself has to understand what it wants to be and we will take people through that. So we can say if I mean obviously money has to happen in business, we get that. But if it’s not a natural top driver and it’s getting the most of your time, energy and effort, it’s going to feel off, it’s going to feel against the grain. And so if you do it in a more natural order, then it will come along with That’s why Brendon I’m happy for him to sit today because it has come along. With the culture and money just because of him learning how to be grounded and and and do his job at his best and him being able to communicate that to the team and the customers verbally and non-verbally.

Brendon Canale: [00:45:10] Yeah. So what got me to bringing that point back up is the strategic hires is figuring out who whenever you’re looking at people, not only looking at their voice orders, interacting with them, seeing, you know, maybe they maybe they, you know, fibbed a little while. They’re taking their their analysis or where you’re kind of understanding them and seeing who’s going to be a good fit for company culture. So you can continue that environment of just like a healthy place to work, as I’m sure everybody’s had that job where it’s just like the manager. Is this like super toxic or like one bad apple just like focuses on the wrong thing and you’re like, Hey, like, this is what we do, this is what we provide, this is who we are. And, you know, figuring out who fits within that mold.

Sharon Cline: [00:45:54] Um, it’s interesting because you’re talking about sort of an ultimate acceptance of who you are without the whatever nature versus nurture versus choice, meaning that we all put on the feelings that we have right?

Joe Cianciolo: [00:46:10] That’s why when people ask me, Oh, do you do personality? Yes, I do as a basis, but I don’t put stock in the terminology. Like if you’re a caretaker, what does that mean? How does it play out? How does it serve you? How does it not serve you? What’s an opportunity for you and what’s the opportunity for the company? And that’s strategic hiring. That’s kind of the big thing, is you can get warm and fuzzy vibes from somebody who’s extremely charismatic in an interview and they may have the best credentials, but if the job that is needed does not serve their natural best tendencies, it won’t last. And it’s really a formula there too. So what we always say is we we because we’ve done interviews on the front porch with clients of ours, we say, Oh my gosh, you’re awesome. That’s not the job that we have right now. But when we do, we would want you and we’ll call you because we don’t want to give you the false sense that we just want you on our team because we like the team environment, You fit the team environment. We want to make sure that you have the right opportunity to continue to be healthy and actually, you know, develop yourself and say, hey, I want to be here and I’m going to be more committed to being in a place that values me for what I bring, not just what’s on my resume.

Sharon Cline: [00:47:23] I love that, too, because the way you’re talking about it is a I am not a victim of my personality and the jobs that are out there and someone’s not putting me in the right place. I’m not so much a victim. I’m more I can take action to change the outcome, which feels so much better. Yes.

Joe Cianciolo: [00:47:43] But it requires at the very beginning we talked about awareness and acceptance, and that’s the acceptance piece. Like, you can be aware of your tendencies, but you have to accept what that means for good and for bad and for ugly so that you can say, Oh crap, you know, if I know that this is going to bring me down, what do I need? Brendan said, This is what I know is care for me. He knows that now. It’s part of his cheat sheet booklet, whatever. So he can he doesn’t even need to look at it anymore. It’s part of his daily practice. He knows how to get it.

Brendon Canale: [00:48:14] Yeah, I have my. I have my people, you know, So I have it. I have a reminder on my phone. 830 goes off every night. I call a person I care about. And, you know, it’s either a person that I need care from or a person that I want to give care to, and that’s very much so simplifying it. But that is a part of like my daily routine, making those phone calls. Like, hey, like it’s been a heavy day. Who do I need to call? Or I need to call this person? And they always just bring that light back, right? And, you know, I’m feeling fired up. You know, I want this person to be fired up to let me call them and, you know, kind of helping them through that, whatever it is.

Sharon Cline: [00:48:49] I love this because it really does give in real time what your company, Front Porch Advisors offers companies, because I’m sure in a way it’s almost like esoteric. It’s almost like you can’t really say it in a quick snippet. It’s it’s complex but not unmanageable. And so I guess I really like that. You’ve had a moment here to explain in a not just from the beginning like we did with Anna Kawa, which was so interesting because it was like the initial this is what it would be like if someone just came to you brand new and assessed. What are your things that you like about yourself and don’t or how it works in your business? But now you can see the other side of you’re not a completely different human being. Like the notion of, Oh, I have to change can be so daunting and scary. And what is this going to mean for why am I still going to like going skateboarding? What, like, what’s it going to mean for my life? But I love that you have your, your your the best version of yourself. Yes. Yes. Oh, still yourself. Just the best version of yourself. Which which to me, if someone told me that you’re going to be the best version of yourself, then I’m not going to be so scared to go through a process of kind of unpacking all of the different things that I don’t like about myself, or I have to look at myself and maybe change and but I don’t want to change too much because that seems like too much.

Brendon Canale: [00:50:10] Learning to use your natural wiring to benefit your job. So, like, I’m a service, like service advisor, service writer. I sell work for a shop. So it was it was exhausting for me when I first started out to sell work for a shop. But whenever that role changed to I’m caring for the customer. That was an internal change. It’s not something that stated that is that is an internal quiet. It was quiet. Exactly. So learning to use my wiring for what I am doing and, you know, growing from there, then make it so that I’m not exhausted doing my job. But it’s actually rewarding is one of the bigger takeaways for me. I don’t know if you guys want to. Oh, but.

Joe Cianciolo: [00:50:53] It also if you notice because he’s humble. Yes. Which is part of his wiring, he’s never arrogant and caretakers are never arrogant. But as a result of this kind of work, his influence makes him a natural team leader. Which is why throwing the term GM, it is a really good fit for him. But traditionally, when you look at that title, a company thinks I need a GM that’s going to be this. No, no, no, no, no. It doesn’t have to be one. It has to be grounded. It has to be. What does the company need to balance out between owner, between other team leads, between other staff members and their company? Needed a Brendan, but he needed to be the best version of himself. And that’s what’s the formula that’s working really well for them. Yeah, it’s it’s glorious to watch.

Sharon Cline: [00:51:42] I love I hope that business owners who are listening right now. Can contact you and say, Here, here are the things that I see aren’t working for me. What’s the best way they could contact you?

Joe Cianciolo: [00:51:52] Well, we are front porch advisors.com esses advisors with an E. I am Joe at Front Porch Advisors. You can email us. You can go to our website. There’s plenty of ways to to connect. But what what I really also hope and why I love today is all of the clients that I get to work with on a leadership level, fearless leadership. I’m going to start saying that fearless leadership because Brendan has been on that leadership journey. He’s in it right now is you can see them intentionally spreading it out because that’s part of what it means to be a fearless leader is that when you know this about yourself and you become grounded, you want other people to be their best selves. And that’s why listening to Brendan talk to you and then all of a sudden flip things.

Sharon Cline: [00:52:36] Back, he was asking me questions.

Joe Cianciolo: [00:52:37] It’s because if we do that as a community, we all want the best around us. We want the best. And that is, like you said, you don’t have to change and you don’t have to pretend to be extremely dominant or extremely demanding. You just have to be grounded because everybody brings something different to the table and it’s necessary in all arenas.

Brendon Canale: [00:52:58] So when everybody sees the fake but they respect the real, so be yourself. Don’t pretend.

Sharon Cline: [00:53:07] I.

Joe Cianciolo: [00:53:07] Won’t pay you later is. But it’s coming out of him. And I get to usually when we’re in session, we’re doing the work like right now. But when we are at this point, I’m watching and he’s coming up with these gems that we it just makes me feel like I want to do more. I want to continue and I see Brendan continuing his journey upwards and the fear has didn’t even play a part today, I don’t think.

Sharon Cline: [00:53:33] Not at.

Joe Cianciolo: [00:53:33] All. Fearless formula.

Sharon Cline: [00:53:35] Fearless formula.

Brendon Canale: [00:53:37] I was ready.

Sharon Cline: [00:53:39] I like that. You say when you’re when you’re elevating yourself and you want to elevate people around you, well, then it just elevates everything. Do you know what I mean? Like, exponentially.

Joe Cianciolo: [00:53:47] Well, and like you said, you can people can feel the fake, and the try is fine. I don’t have a problem with people trying as long as they’re willing to accept that they’re trying. Instead, once you take that away, it can be a little bit simpler and you can be more accepting of what’s real and not sort of trapped or enslaved by your own tendencies. The double edged sword is there for everyone. The question is, is do you know which way to hold it? Do you know which way to use it? And can you stop yourself when you start to see that it’s it’s not the best version of yourself takes practice. Even after all these years, we’ll find plenty of opportunities to say where it’s not. But I bring people like Brendan right into that, where I will call it right out so that I know and he knows.

Brendon Canale: [00:54:33] Yeah, we’ve, we’ve had many sessions where Joe is like did this old tendency.

Sharon Cline: [00:54:39] But you know, I love that you call it even your own fearless formula because you are you have tools, you refer to it. We have a plan for that. This is how we can work around it. You’re not a victim of your circumstance.

Joe Cianciolo: [00:54:51] Well, and it’s really easy to measure numbers, but like you said, the intangible, the the culture that these words have, I think, been a bit co-opted lately. That’s what you you felt from Brandon. Yeah. When we do that, we do have tools and we do have formulas, but it’s sometimes harder for a business owner to think, Man, I really need that because they want to know how is it going to improve sales? Well, this is it. And that’s why I appreciate you coming on to help, because Sharon is one of those people who connects people she’s really good at. But it will be so much easier for everybody when they realize, oh, wait, that’s not natural for me, but maybe one of the people on my team is for them and how do I empower them? What do I need to give them that provides them what they need to be fearless and amazing like?

Sharon Cline: [00:55:39] Brendan So if you if people want to come see you and see this interaction in action, where could they.

Brendon Canale: [00:55:46] Go? Diesel David Inc Type in diesel. David.com. Check us out (770) 874-5094. I’ll be on the phone and.

Sharon Cline: [00:55:55] No one’s going to test you at this point We got.

Brendon Canale: [00:55:57] It. Main Street, Woodstock, Georgia.

Sharon Cline: [00:56:02] Well Brendan Connell and Jose and hello from Front Porch Advisors. I’m so excited that we got to have this conversation today. This is some of my most like I said, I get in my own head and just seeing it in real time, someone right in front of me. You’re different from the first time you came on the show, which was probably last September or maybe maybe August. It’s cool to see. It’s it’s really true. I guess so. All right. Well, listen, everybody out there listening to Fearless Formula, thank you for tuning in today. And this is Sharon Cline again, reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Diesel David, Front Porch Advisors

BRX Pro Tip: 2 Things I Used Chat GPT for This Week

May 1, 2023 by angishields

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BRX Pro Tip: 2 Things I Used Chat GPT for This Week

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, ChatGPT is all the rage. You continue to study it, look into it. What are you learning, man?

Lee Kantor: [00:00:12] Well, these are two things that I actually use ChatGPT with this week – and heads up, spoiler, but Google also has their version of it. It’s called Google Bard, B-A-R-D. I recommend Googling Google Bard and see if you can get on the wait list to try that out. I’ve tried it out as well. It has a very simple interface and it tends to be a lot less busy than ChatGPT is at this time, so you might want to check that out.

Lee Kantor: [00:00:39] But two things I used AI with this week, was, I used it to help me write headlines for Facebook Ads that were running and I used it to write a first draft of an email that I wrote this week. Now, some of the tips to use when you’re using AI is to be as specific as possible and help the AI help you.

Lee Kantor: [00:01:01] So, when you’re writing something in an ad or a headline, tell it things like, “Write this like a thought leader expert on this subject matter,” or “Write this like a high school student.” Write it in the tone that you want to, tell it the tone you want, or the audience that you’re aiming at, and it’ll give you a better response. And you can play around with it. You can try, you know, write it for an expert, write it for a beginner, and it’ll write a different type of content depending on who you’re trying to communicate with. And it’s cool to see that.

Lee Kantor: [00:01:38] And I like to use AI especially for first drafts. So, if I have some ideas that I’m working on, instead of just kind of myself brainstorming stuff, I’ll say, “Okay. Write ten things on this subject matter,” and it’ll write ten things. And then, I’ll be able to say, “Okay. Maybe I can use this one or I’ll go deeper on this one, or this one might work better in this case.” So, I use it a lot for first drafts. And you’ll be surprised, once you start using it, it becomes very easy to be a habit.

BRX Pro Tip: 3 Things Your Future Self Will Thank You For

April 28, 2023 by angishields

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Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I don’t guess any of us have a crystal ball, but I got to believe things that we do now will impact the future that we live. What’s your take on that?

Lee Kantor: [00:00:16] Yeah. Here’s three little things that you can do today that will make your tomorrow a little bit better. One thing is – this is easy – prepare your coffee the night before. Better yet, if your coffee machine is automatic, have it scheduled to make the coffee so it’s waiting for you when you wake up. This way, your day is rolling. Things have already started happening. You haven’t even done anything yet.

Lee Kantor: [00:00:39] Second, the night before, write one thing you want to get done the next day. Make that kind of the north star for your day so that you know that if I get this one thing done, I’ve had a good day. And then, third, during that mid-afternoon lull, when you get hungry – and you know you get hungry, everybody gets hungry in the mid-afternoon – help yourself by instead of snacking, go out for a walk. Schedule a walk. Put it in your calendar. It doesn’t have to be far. It just has to get you moving a little and to distract you from wanting to eat something. So, if you can kind of get ahead of your future hunger by scheduling in a short light workout, you’re going to eat less and move more, which can help you with your health.

Lee Kantor: [00:01:22] So, by changing these three little things every day, it’s going to help you get more done and be more productive in the long run. And the message, though, outside of these three things are, there are things you can be doing today to help future you be the better you. So, think about some of those and start scheduling them into your day.

BRX Pro Tip: How I Connect People I Know

April 27, 2023 by angishields

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Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, how do you go about connecting people to each other?

Lee Kantor: [00:00:10] Yeah. This is something that’s super important, especially in our business, because in our business, we meet so many people and we build relationships so fast with so many different people. It’s important when you do find the opportunity to connect to the people together, to have a system that you can easily make that connection in a simple way that helps each of them get to know each other and it gets you out of the middle of it as quickly as possible.

Lee Kantor: [00:00:34] So, the way that I write an email when I’m connecting two people is this, in the subject line, I write their names, “Bob meet Sue. Sue meet Bob.” And that’s all the subject line is. And then, within the email, I write, “I think you two would benefit from knowing one another.” And then, I put, “Bob – Sue Smith is the executive director of ABC Company.” And then, I say, “Sue, Bob Jones is the CEO of XYZ Company.” And I highlight their name and I connect their name to their LinkedIn page. And then, I highlight their company and I hyperlink their company to their company’s website, usually their about page. And then, I close the note with, “I hope you two connect.”

Lee Kantor: [00:01:21] And that’s it. And I keep it short and simple and then it’s up to them to do the rest.

Andrea Young with EOS Worldwide

April 26, 2023 by angishields

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Sponsored by Business RadioX ® Main Street Warriors

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Andrea-Young-HeadshotAndrea Young loves to help entrepreneurs and their teams get a grip on their business, grow exponentially and become a highly effective team. She is a turnaround expert for start-ups to large businesses.

Andrea was a VP at Coca-Cola where she was known for launching new brands from scratch and solving problems. She was an innovation guru and launched Coke Zero and Truvia. In her last role, she was brought in to fix a business; sales declined for 4 years and team members followed their own agendas.

Andrea worked with the leadership team to create a vision, define the culture they wanted, and execute against one strategy. They began exceeding their target year-over-year! When the pandemic hit, it was time for a change.

She traded in her Corporate Card to follow her passion of helping business owners get a grip on their business, finally stop being stuck in day-to-day operations and fix people problems hampering businesses from reaching their full potential. EOS-Worldwide-logo

Andrea has lived the EOS® life first-hand at Atlanta Sport and Social Club and knows the power a system can have on culture and performance. She now pursues her passion of helping entrepreneurs and teams implement EOS® successfully to get the results they want.

Connect with Andrea on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio Stone Payton here with you this morning. And today’s episode is brought to you in part by our local small business initiative, the Business RadioX Main Street Warriors Defending capitalism, promoting small business and supporting our local community. For more information, go to Mainstreet warriors.org. A special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David Inc. Please go check him out at Diesel. David.com. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with EOS worldwide. Miss Andrea Young. How are you?

Andrea Young: [00:01:11] Great thanks. Thank you for having me.

Stone Payton: [00:01:13] Well, we are delighted to have you on the show. I got a thousand questions. I know we’re not going to get to them all, but I think a good place to start is if maybe you could articulate for me and our listeners mission, purpose, what are you and really out there trying to do for folks?

Andrea Young: [00:01:32] Well, we are entirely trying to help business owners and their leadership teams get what they want out of their business. So that is our big focus. And and we do that through a very simple set of processes to drive discipline inside a company called EOS, or the entrepreneurial operating system is what it’s called.

Stone Payton: [00:01:56] So I got to know the backstory. How in the world did you find yourself in this line of work? What led you here?

Andrea Young: [00:02:04] Well, I am a former client. As a matter of fact. My husband and I started a company over ten years ago in the sports and entertainment business. And we found that we were just, you know, working our tails off and just felt like we were leaving some money on the table. And we had a really great leadership team. But everyone sort of had a different idea of where they they wanted to see the business go. And so we ended up implementing EOS in 2018 and it was a total game changer. We were able to triple our profitability in 12 months. We doubled our revenue and importantly, we got all of our leadership team members focused in the same direction, rowing in that same direction. And that was just so powerful. And so having seen that, I decided to leave the corporate world after 20 years of of building, you know, building brands and, and working in a big organization and, and do EOS full time so I could help other business owners grow and scale up their business and get what they want out of their business.

Stone Payton: [00:03:19] So at this point in your career and in doing this work, what are you finding the most rewarding? What are you enjoying the most about it?

Andrea Young: [00:03:28] Well, I love growth. I kind of see myself as a growth master, having spent so much time in innovation and corporate strategy. And so I get so excited by helping other business owners and their leadership teams grow to really scale their business to get the results that they’re looking for. And so that has been very exciting and very rewarding for me in this this chapter of my career.

Stone Payton: [00:03:56] I’m sure every situation is different, but I got to believe you must run into some common patterns, like see some of the same kinds of things over and over again, things that entrepreneurs are excited about, frustrated about, challenged with. Is that accurate?

Andrea Young: [00:04:11] For sure. For sure. You know, one of them is just this notion of control and feeling like their, you know, their business is running them instead of them running their business. And this this, you know, it’s chaotic. And so that is one aspect of, you know, we kind of joke about it being you’re kind of like running behind the van where the doors are flapping open and you just want to get into that driver’s seat. And so that can certainly be a big challenge. Another one is, you know, what I talked about earlier in my case, which was profitability. So you put so much of your heart and your energy and your time into your organization and it is your baby. But if you’re not getting what you want out of in return, that can be very frustrating sometimes. And so that’s another one. People issues is a very common challenge too, that everyone I come across is experiencing. And so you know how making sure you’ve got the right people in the right seats and that you’re creating the culture that you want. So those are just a couple of the the big challenges that that seem to be very commonplace.

Stone Payton: [00:05:22] Well, as you were describing it, I feel like I resemble that remark, right? I mean, my business partner and I, we own the Business RadioX network and we’ve been blessed in so many ways. And it’s not at all uncommon for each of us, sometimes at the same time. But fortunately, often it’ll be either him or me where we just we feel like we are. We’re losing our grip, right? We we things are just getting a little just getting a little bit crazy. And for me, I think it often happens. I have a tendency to to chase shiny objects and get another yet another idea. So I know that that happens to us. So where does the work start? It seems like for me it would be even difficult to to get my arms around. Okay. We want to we want to make some improvements. We want to change some things. But they’re like, where do you start? Is there a typical starting place with a client?

Andrea Young: [00:06:18] There is, yes. We we really focus on three things. And the first one is vision. So, you know, everybody’s got all these great ideas in their head. And so it’s really about articulating where it is you want to go, how you’re going to get there, and then getting your entire team rowing in that same direction. And the second one is traction. So without you know, if we don’t have the traction, then it just doesn’t become real. And so we’ve got a really simple set of disciplines and tools to hold people accountable so that you’re making that vision a reality. There’s an action plan associated with it. And so that that makes sure that that vision is happening. And then the third one is around having a healthy culture. And so as part of this process, having that kind of team culture that you want for your organization is incredibly important so that you’ve got a collaborative and cohesive team that’s working together because you spend so much time together working together that you better, better make sure you enjoy it so that if we’ve got those three things, then everything else kind of falls into place, I’ll bet.

Stone Payton: [00:07:33] So the early stages of an engagement, is it are you having a conversation with the executive team or the or the owners to figure out where to put most of the energy? Is it a like what happens very early on in the engagement?

Andrea Young: [00:07:48] We are very first day is well, the very first step actually, is having what we call a 90 minute meeting. So it’s an introduction to what iOS is all about so that everyone is on the same page. They understand the process and some of those big concepts and what it is that we’re trying to do in this. And then and then we spend a whole day together. We kind of roll up our sleeves. It’s a full day workshop that we call Focus Day so that you’re hitting the ground running by having thought out a few things. So one is an accountability chart. So you’re identifying who the right people are, what the right structure is for your organization. For the next 6 to 12 months. We work on on having a scorecard and actually like measuring, how are you performing? What are the key business indicators that you really need to be paying attention to that give you that sense of how your business is performing? We get to something that we call rocks, and so that is those are priorities or commitments. So if you think about what are you going to what do you need to accomplish? What does everyone need to accomplish over the next 90 days so that you’re making that that that vision really happen? So you’re focused and you’ve got those commitments and you’ve aligned on what those are. And so we come away with some of those tools as well as explaining how how to run a really great meeting because meetings can often suck. And so on that first day we walked through, you know, how do you spend your time together? How often, what do you cover? Like that kind of thing so that you can hold each other accountable and you can have a meeting of time that’s well spent and that you’re getting things done. So those are just a couple of examples of of how we would spend our first day together and the things that you walk out with.

Stone Payton: [00:09:45] I would think just that 90 minutes would be incredibly valuable. I feel like you’ve been listening in on some of our phone calls or or eavesdropping at some of our meetings because although we don’t necessarily know what to do about it, you know, we can we can feel that, you know, this isn’t as efficient and as effective as it ought to be. And maybe we do have. I had a mentor one time. Tell me about the analogy he used. Was getting a goldfish to climb a pine tree, Like there’s things that a goldfish can do really well. But you know, it’s sometimes and we’ve made this mistake in our own organization. We’ve got some great people who have tremendous skills and we got them doing the wrong stuff and. Right. That’s that’s just one piece of what you’re talking about. Right.

Andrea Young: [00:10:29] Well, that can happen all the time, especially in entrepreneurial organizations. You’re wearing a lot of hats and some hats fit better than others. And so I think it’s about understanding what the right seats are on this this bus that is your organization and what what the roles are for each one of those seats. And then you have to figure out, okay, who is the right person to to get that job done. And, you know, it’s a two way street. You want to you want to put them in a role where they are going to be so happy, they’re going to love what they’re doing and be really successful at it. And then at the same time get the results that that you’re looking for. So it is a win win.

Stone Payton: [00:11:12] So this methodology, this structure, this I guess, methodology maybe is the right the right nomenclature for it. This what’s its origin? Is there a is there an organization that this iOS and and now you plugged into it as a client right And now you got enamored with it. But what’s the origin of the of the structure.

Andrea Young: [00:11:36] So iOS was first came about by a gentleman by the name of Gina Wickman, and he was an entrepreneur himself, got brought into his his dad’s organization to really turn things around and worked with the leadership team for a number of years doing that. And at the same time, he was part of the EO network in one of the original chapters in Detroit. And through that he saw this opportunity and got really knew he had a real talent for the art and science of running a business. And so he cobbled together some of the best concepts and tools out there and wrote a book by the name of Traction. Okay, I know this book.

Stone Payton: [00:12:22] Yeah.

Andrea Young: [00:12:23] Okay. And so this book has been around for over 15 years. It is often on the bestsellers list amongst entrepreneurs, and it really explains how iOS works. And I think the beauty of it is it’s not just it’s it’s more than the concepts, more than the theories and the tools. It is about how do you make it a reality, like how do you make it happen? So that’s why it’s called traction, because that is the biggest, I think the biggest benefit to it.

Stone Payton: [00:12:55] So I want to circle let’s talk about me for a minute. Right. Because it is my show. So I want to circle back to us. I know I sometimes get the feeling and I hang out with other entrepreneurs as well. And so I know I’m not the only one, but I feel like it’s one thing to put out a fire and get past it and keep going, right? But I feel like I’ve done we’ve solved this. We should have this baked, you know, like do you find that people fall into that pattern and they keep putting out the same fires over and over and they really don’t have it baked, I guess.

Andrea Young: [00:13:26] Well, and how frustrating can that be, right? Very, yes. It’s like, oh, we’ve seen this show before. Yeah. So that is a a key component of the system is to create an environment where people are celebrated for identifying issues and putting issues on the table. And then we devote quite a bit of time to actually solving those issues. And we do it through a process called we call it Ides, which is about identifying, getting to the root cause of what is that issue? Because if you can’t get to the root cause, you can’t solve it and put away put it away for good. And so that is really important to spend the time on that briefly discussing it and then and then solving it and brainstorming. Okay. What are our different options? How are we going to solve that as a team? And then who’s responsible for that action plan and getting to very clear list of to do’s and that type of process really helps to to, you know, really, I don’t know, knock away at some of those issues that keep coming up daily or weekly or annually, whatever that looks like so that they don’t they don’t keep coming up. So you’re solving them one by one for for good.

Stone Payton: [00:14:47] But it’s getting at the root cause. And I got to say to me, it’s easy to fall into the trap. Okay. Solved it. Put out that fire, move on to the next thing. But I didn’t really solve it.

Andrea Young: [00:14:56] I just it’s easy to do that. It’s easy to say our revenue is down this this quarter. Okay, but why is it down and what exactly is causing that to to happen? And so you get down to that root cause and you ask, you know, keep going layer by layer until you say, okay, well, this is what’s causing that to happen and then that’s where you devote your time is, okay, how are we going to solve that? What is what are the right solutions and who’s going to be responsible for doing that? So that’s, I think, a big difference and the amount of time. So it’s not just report. You know, you spend your meeting time not reporting out on spending the entire time reporting out on things, but actually you’re working together to solve things as well. And that can be a really powerful for the for the team, for the organization, the culture in terms of driving results, but then also feeling like you’re part of a team, you’re part of that solution, part of the scaling of it.

Stone Payton: [00:15:51] Okay. I’m going to ask you about meetings, too, because I, I do feel like, you know, we’ll have these calls and I feel like a lot of the information that is transferred that probably could have been handled a different way. Right? Like, here’s the data, here’s what happened and here’s and maybe we ought to be investing our conversation differently than just reporting what happened last week. Or is that one of the disciplines or one of the mindset shifts is let’s let’s get the reporting and the and the things that could be communicated more effectively, more efficiently in a different way. Get that out there so that we can spend the human time working on the more complex stuff.

Andrea Young: [00:16:31] Well, it’s so common for people to be meeting after meeting after meeting, and they get out of their meetings. They’ve spent like six, seven hours in meetings, and then that’s when the work starts. And by that time they’re exhausted. It is the end of the day. They’ve got other things to do. And so what this process does and it’s been really effective for for the teams I work with excuse me, is that they you spend 90 minutes together once a week as a leadership team and we have a very prescribed way of spending how you spend your time so that you’re doing some of the reporting, but then you’re spending the majority of your time issue solving, you know, whether it’s challenges or bottlenecks or ideas or opportunities. But that time is very precious for for making sure that you’re getting what’s in the way out of the way and you’re getting some of the best solutions and leveraging the collective genius of the people that are in the room to make that happen.

Stone Payton: [00:17:31] You also mentioned earlier in the conversation this concept of a of a scorecard. Say a little bit more about that.

Andrea Young: [00:17:41] You know, I meet a lot of companies and they don’t have you ask them how they’re performing and they can kind of give you some of the top line levels, but they’re not really tracking what’s driving their business. And so and in today’s world, you, you know, you may have a data pond or you may have a data ocean, but you’ve got a lot of numbers out there. And what’s critical is saying, okay, what are the what are the key metrics, you know, the 5 to 15 numbers maximum that we really need to be paying attention to and paying attention to on a weekly basis so that you can do something about it. If you’re seeing trends and stuff like that happening, then you have an opportunity to action them and before it’s too late. So you’re not reporting on what happened, you know, yesterday. Rather, you’re forecasting what’s going to happen tomorrow and you’re spending your time on those kind of key business indicators that really give you a glimpse of what what that looks like. And it could literally be, you know, depending on the organization, their scorecard can actually be a, you know, a very unique part of them. So it could be anything from a Google ad rating to the number of trips they need to make to a store to to pick stuff up that they forgot to order to, you know, other metrics that are more key, like employee satisfaction or customer satisfaction numbers, that kind of thing. And it depends on the organization. So it’s very custom to each client and what it is that they’re trying to accomplish.

Stone Payton: [00:19:18] No, I’m finding this very helpful and getting if you really want to get some great free consulting advice, get yourself a radio show. You talk to smarter people, you get to learn a ton. But no, as you were talking, I’m thinking like we have several our studio partners, the people who run studios like the one we’re sitting in right now, we have several different revenue streams. Right. Right. And so it makes sense to me that. That we we should just we could track each of them and see if one of them is really starting to dip, you know? Okay, this is this is an important thing. So so, you know, revenue for for example, like doing onsite remote broadcast at events and stuff. Right. That’s that’s a key thing. And we could look back maybe at last year and the year before and say, okay, now COVID probably, as you might imagine, had an impact on ours, but that might be like a key metric for us to keep for each studio partner to keep an eye on. Right. Is that an example?

Andrea Young: [00:20:12] Yeah, that would be that would be an example. I think you’d you know, the other important thing to add to it is you kind of have to know what good looks like. And so you need a goal to be able to compare it to and say, okay, what, what do we expect this to be? And then is it tracking below or above where you anticipate it? And but having that goal can be really important too. So it’s not just measuring a metric, but you know, whether you’re winning or not. Yeah.

Stone Payton: [00:20:37] And don’t just look at last year’s onsite remote broadcast revenue, look at last quarter’s or if not last month. Right. But it could.

Andrea Young: [00:20:46] Be. It could be, yeah. However, you kind of see it as important to your business. So it could be versus budget. It could be versus last month or last quarter. Right. Whatever makes sense for your your company.

Stone Payton: [00:20:57] But but don’t let it stay on top of it. Don’t let it go too long because then you can’t do anything about it.

Andrea Young: [00:21:04] That’s right. That’s why we like track it on a weekly basis. Otherwise you end up at the end of the year and you’re like, Wow, there’s nothing you can do about it now except, you know, count your chickens. I guess.

Stone Payton: [00:21:13] So Do you ever find that that some entrepreneurs, particularly founders who, like you say, have worn a lot of hats and, you know, they’ve created this thing with their own blood, sweat and tears? Do you do you find that initially they’re a little reluctant to embrace all this structure or or by the time you’re talking to them, are they like, for God’s sake, help? We need we we know we want structure. Yeah.

Andrea Young: [00:21:36] I think they see the value in it because they’ve gotten they’ve grown and built their business to a point where you know and, and that’s an amazing feat. But then they get to a point where they hit the ceiling and they just it, you know, how do you scale it up beyond that? And they want to get to that next chapter. But what’s gotten them so far can’t get them further. And so then this takes the mystery out of figuring out, okay, how are we going to unlock that that door or break through that ceiling? And so that is can be very powerful and helpful to them. So I see that we get a lot of energy that way. And then I think the other thing is. You mentioned it earlier, there are lots of different ideas and concepts and all that kind of stuff out there. And again, this takes the the mystery out of which ones do I do, because this is a proven system and it’s very simple. And so it’s not about a flashy new thing. It is you know, this is this is a really easy way to run a business. And it’s been proven time and time again. So.

Stone Payton: [00:22:37] So how does the whole sales and marketing thing work for for a practice like yours? How do you get the new business or even get to have that initial 90 minute kind of conversation?

Andrea Young: [00:22:53] Well, we are all business owners that run our own businesses within EOS worldwide. And with the the best way is through referrals because a company sees, you know, they live this experience, they see those great results and then they want to pass it forward to friends or family that are also struggling in their companies. And and they’ve seen the success. And so they just they want to help other companies and business owners get what they want, too. So that is certainly the most powerful way for sure.

Stone Payton: [00:23:28] So doing good work is marvelous. Sales tool, huh? Yeah. Now, the reason I ask it strikes me that your work is so dependent. Dependent on trust. I mean, you really have to trust your iOS person because you’re letting you are letting them in, right? For you to be able to effectively serve them. The level of trust that you must be able to to develop with a client, it must be incredible. I mean.

Andrea Young: [00:24:01] Yeah, we end up, you know, playing a couple different roles ourselves. So you’re the coach, so you kick them in the butt when things aren’t aren’t, aren’t going that, you know, they’re not moving along or you’re patting them on the back when things are going really well and you get those attaboys or out of girls. And then we facilitate. And so often the answers are in the room and there’s so much brilliance there. And so you need to be a master facilitator to be able to make sure those voices are heard and then everyone can get aligned. And then we play the role of being a teacher as well. So there’s an aspect of training and learning some of these new concepts and tools and making sure that they become experts on this too, so that they can continue to grow and run their own organizations and be able to run it all the way through the through the company to all the different levels.

Stone Payton: [00:24:54] And so we talked about early on in the engagement. But as you’re talking now, as this thing unfolds, you’re not leaving them hanging. You’re in there while you’re empowering them. You’re you’re there to help you. You use the word facilitator or facilitator a few times. So you swing back around and you show them you share the structure with them, but you’re also helping them along the way. There’s like, Yeah, say more about that.

Andrea Young: [00:25:18] Yeah, we typically work with companies for about two years, but it it can vary when and so the idea is that yes, you’re teaching or training them, you’re giving them kind of this foundational tools and then helping them to execute and master them until they don’t need you anymore. And so and that is the goal is to get them. So they’ve got the confidence, the mastery, the ability to to run on their own.

Stone Payton: [00:25:47] And that’s a refreshing model. That’s not how I’m from the training consulting world. A long, long time ago, before I met Lee Kantor and my world changed. I came from that training consulting world. And just for those of you who don’t know, that is not necessarily the model for all consulting.

Andrea Young: [00:26:04] Yeah, I mean, it’s it’s kind of a scaled learning process that you share some tools, they go away and and they come back and we kind of work through okay what did you learn? What doesn’t work? What does work And you do version 2.0 and then version 3.0, You get to a point where they’re really happy and they’ve got the right scorecard, they’ve got the right accountability chart. But part of that is, is not just learning it in classroom style, that kind of thing, but actually doing it and living it and saying, okay, this this works, this doesn’t work and and modifying it. So that is part of our process is to be able to coach and facilitate, to get to a point where they are seeing amazing results and really happy with, you know, getting that, making that vision a reality.

Stone Payton: [00:26:50] Yeah. And even with that capability transfer, the other thing that seems like it would be really helpful is to have that common language, that common nomenclature, so that everybody’s speaking the same language, talking about the the the scorecard and accountability. And when you give everyone in the organization and the people who are helping them, that that common language, that’s that’s got to be powerful, I would think.

Andrea Young: [00:27:15] Oh, yeah, for sure. It’s absolutely important to have the same language, to be using the same system. It just makes you a lot more efficient, takes a lot of the duplication and confusion out of it. And if everyone’s talking the same talk, then guess what? They’re going to walk the walk as well. So yeah, that can be really powerful.

Stone Payton: [00:27:35] So I’ve come to learn over the years that competency itself can be a bit of a moving target because conditions, circumstances, environments change. So the skill set and the proficiency that you may have once had is not necessarily going to be enough to to continue it. I this is a question it’s not an observation. Is accountability a moving target to I mean, do you do you find that that you you need to help your clients incorporate systems, processes to keep people I mean, how do you keep them accountable?

Andrea Young: [00:28:13] You do have to have those systems in place where they’re held accountable to themselves, to their their leader, but then also their teammates. And so that helps certainly to making sure that you’re getting things done because. No one wants to sit there and say, Oh, I’m off track or I haven’t haven’t completed this priority that I was working on. And so that can be a really important, important thing. I think it also helps with that kind of squirrel syndrome of saying, you know, when you’ve got you’ve got so much information coming at you these days and so many different opportunities. And what this helps you do is to focus as well so you know what to say no to and what it is you’re focusing on working on. And so that can be certainly exponentially help to help you to exponentially grow as well. So that can be really powerful.

Stone Payton: [00:29:05] You just brought up an interesting perspective that reminded me of playing sports and I never got really good, but my father was a high school basketball coach. I was involved in sports and I got to play like high school level ball. And but you mentioned being accountable to your teammates, and that was as I reflect on that, that was more important to me and probably more of a driver for all of us than even trying to be accountable to the coach or you want to be accountable to your teammates. If that’s if that all goes all the way back to your comment about culture, right?

Andrea Young: [00:29:43] Yeah, absolutely. You don’t want to let anyone down or to be the weak link in the in the organization. Everyone’s counting on you. And so, you know, making sure that you’re getting things done. You’re you’re delivering what you committed on can become so important and that that social connection is a big piece of that as well for sure.

Stone Payton: [00:30:07] Yeah. So I know because I did my pre-show research and meaning I know that you were an executive at a little company some of you may recognize called Coca Cola. Right? And then you’re doing this this work. Have you had the benefit of one or more mentors along the way to help you navigate the terrain in those different environments?

Andrea Young: [00:30:33] Oh, I’ve.

Andrea Young: [00:30:33] Had so many great mentors in my life. I’ve been really, really lucky.

Andrea Young: [00:30:39] You know, I’ve got a.

Andrea Young: [00:30:41] Big thirst for learning and and I’ve had great leaders that have allowed me to to learn who given you the ropes to to do your own thing and then come back and get support when you need it, but really empower you to to run your business the way that you need to. And so I’m really fortunate to have had a few really great bosses that I still keep in touch with to this day. We’ve moved on to different things and so on. But but their, their friendships, their advice is just invaluable. And that’s been part of the benefit, I think, of being in that that corporate world as well. So I feel really lucky.

Stone Payton: [00:31:25] And now you get to be a mentor, right? Because that’s just that’s just part of what you’re doing.

Andrea Young: [00:31:31] And paying it forward. I think, you know, I got all that formal training and and great advice along the way. The corporate world and entrepreneurial world are different, but there are a lot of commonalities as well. And there’s beauty in both of them. And so it’s, you know, how do you how do you find that to and use that to your maximum.

Stone Payton: [00:31:55] So outside the scope of your work, the work that we’re talking about, what passions do you. What other passions do you pursue? Most of our listeners, my listeners know for me it’s travel, hunting and fishing, but something outside the scope of your work, what are some of the things that you have a tendency to nerd out about or really enjoy doing?

Andrea Young: [00:32:15] Well, I’d.

Andrea Young: [00:32:15] Say the top two, so I’m a big traveler as well. I’ve been a 64 countries so far and counting. Yeah, love to, love to travel. I love the adventure and learning about new places and trying different foods and having new adventures and all that kind of stuff. It’s. It’s great. And then the other one is downhill skiing. So I’m Canadian. Oh, my. Which means I started skiing almost at the same time. I started walking and and I love the sport and I’m teaching, getting my girls into skiing and stuff like that, too. It’s something we do as a family. So that’s a both of those just make my heart swell.

Andrea Young: [00:32:52] I got we.

Stone Payton: [00:32:53] Before we came on air, I was telling you about my recent trip to Spain and I do feel like and my wife’s father said this and I believe it’s true that travel does it broadens you right. It gives you new, different, wider perspective. And and I have found that I thoroughly enjoy experiencing other cultures. And I walk away. It’s I don’t know the first thing about downhill skiing but but the the travel we have really come to to enjoy and I don’t have any hard data to prove it, but I think those experiences probably helped me make other people’s lives richer and help me be more effective when I, you know, when I get back on vacation and dive back into my work, maybe.

Andrea Young: [00:33:38] Yeah, I.

Andrea Young: [00:33:39] Think it helps you to appreciate different viewpoints, different cultures that are out there, to be more open, to be open minded to, um, you know, people and their situations and the worlds that they’re growing up in and living in. And it also makes you appreciate that all the beauty in the world too, from environmental to like to, you know, the just everything. And so I have absolutely treasured all of those trips. And we make it a point to, you know, to travel as much as we can because we love it so much as a as a family even.

Andrea Young: [00:34:18] Oh, that’s fantastic.

Stone Payton: [00:34:20] All right. Before we wrap up, I’d love to leave our listeners, if we could, with just a handful of a few pro tips and number one, pro tip gang, if any of these topics are striking a chord with you, and if you’re an entrepreneur, I know they are number one pro tip is reach out and have a conversation with Andrea. But even short of that, are there things that that we can be reading, you know, things we should be doing or not doing? Maybe looking for a few, if not red yellow flags in our organization that suggest us, you know, hey, it’s time to set up a call or reach out to to Andrea. A couple of things like that, sir.

Andrea Young: [00:34:58] Yeah. So I think if you’re facing any of those kind of struggles, like.

Andrea Young: [00:35:04] You know, the.

Andrea Young: [00:35:05] Life is chaotic again or you’re spending all your time working and not having time having, you know, not have you don’t have time to take those vacations and travel or to to have the fun that the business is running you instead of you running the business or you feel like you’re, you know, you’ve got some people challenges or you’re just not getting what you want out of the business in terms of the size or the growth, then the book traction can be is a great way to do it. Or you can reach out to me. If you don’t have time to to read it, then I’d be happy. It gave you the the live movie version, if you will, of it. And there we go. My email address is Andrea Young at EOS worldwide.com.

Stone Payton: [00:35:51] All right. All right. So let’s make sure we have that again. So the book is Traction, The author of the book.

Andrea Young: [00:35:57] You mentioned, Gina Wickman.

Stone Payton: [00:35:58] Gina Wickman. And then the best way to to reach out to you is email. Is that the best? Yeah, that’d be great. All right. And what’s that address again?

Andrea Young: [00:36:05] Andrea Young at EOS worldwide.com.

Stone Payton: [00:36:09] Well, Andrea, it has been an absolute delight having you in the studio. Thank you for coming to visit with us and thank you for for the work that you’re doing. The work you’re doing is important. I genuinely believe that and I hope you’ll keep it up and I hope you won’t be a stranger. I hope you’ll come back and visit sometime. You know, I tell you what could be fun if you’re up for it sometime, if maybe you came in with a delighted client. Oh, yeah. And we could talk about their business. And so, you know, we’ll profile their business and learn about that, but also maybe talk about the work. That could be a fun segment.

Andrea Young: [00:36:44] Yeah, I would. My clients are awesome to work with and they would love to tell their success stories, so that would be super fun. I’d love that.

Stone Payton: [00:36:51] Fantastic. Well, thank you again for coming down.

Andrea Young: [00:36:53] This has been great.

Stone Payton: [00:36:54] My pleasure. All right. Until next time. This is Stone Payton for our guest today, Andrea Young with EOS Worldwide. And everyone here at the Business RadioX family saying we’ll see you again on Cherokee Business Radio.

 

Sabrina Kaylor with Bizarre Coffee Company

April 25, 2023 by angishields

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Sabrina-Kaylor-Bizarre-Coffee-Company-bwArtist Sabrina Kaylor, founder of Bizarre Coffee Company, an independent coffee shop specializing in hand-roasted, small-batch brews throughout the year, located in the heart of downtown Canton, Georgia.

Bizarre Coffee Company believes in embracing all humans for exactly who they truly are and celebrating all the unique things that make them, them. Because, without a world of weird, life would be really boring. Sabrina-Kaylor-Bizarre-Coffee-Company

Follow Bizarre Coffee Company on Facebook and Instagram.

 

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is Fearless formula with Sharon Cline.

Sharon Cline: [00:00:18] Thank you for joining us here on Fearless Formula on Business RadioX, where we talk about the ups and downs in the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today on the show, we have the founder of Bizarre Coffee Company, which is a it’s an independent coffee shop specializing in hand roasted small batch brews throughout the year, located in the heart of downtown Canton, Georgia, but also soon to be Woodstock, Georgia. Please welcome Sabrina Kaylor. Hello. Hello.

Sabrina Kaylor: [00:00:49] Thank you for having me today.

Sharon Cline: [00:00:51] Oh, my goodness. I’m so excited to talk to you because I have been to your shop so many times and I just think it’s amazing and it’s it’s unique. And that’s what’s, like awesome about it is like here you made this company kind of on your with your own thoughts, your own inspiration, and look how well it’s doing, expanding, you know, to Woodstock.

Sabrina Kaylor: [00:01:10] It’s really exciting. I’m so glad that you enjoy it there. It really just enforces everything that that we’ve done so far.

Sharon Cline: [00:01:17] So let’s talk a little bit about your background. I know that you had gone to college. I read that you had gone and gotten a degree in business in sales, but that changed after a while. Like you didn’t continue on that path, right?

Sabrina Kaylor: [00:01:30] I graduated. I did competitive sales in college, just really trying to bulk up my resume before I actually graduated. You know, we spent a lot of money to go to college, so I had to make sure that everything was as full as it could be. I specialized in marketing, so I did a lot of that. But once I graduated. I didn’t want to do sales. I think it was a. Uh, almost like a test to see how good I could get at it. And, you know, would recruiters want to try to recruit me? And they did. And it just wasn’t in line with with where what I was feeling. And. And then I started painting.

Sharon Cline: [00:02:12] So I know it’s kind of amazing when you think about it, the fact that you did like painting before, but it wasn’t something that you thought, This is going to be my future. Obviously it must be challenging to to know that you had your path. You really thought it was going to be this way, and then it kind of it didn’t fit to your spirit. But most people stay, you know. Well, this is what I invested in. This is what I did. This is my future. I’m building on it. How did you kind of decide what was the sort of way that you were able to kind of make peace with leaving it and getting into art?

Sabrina Kaylor: [00:02:41] So there was an actual specific moment. I mean, as a human in general, I would say I’ve always been somewhat rebellious, so to speak. I definitely tried to push the boundaries at every corner growing up at every phase, just differently. And once I graduated college, I felt like I spent all of this time over the last 4 or 5 years doing things for a specific purpose. So I went to college to get the degree to hopefully get the job to do this. I was working all the time to make money to do that. I was going to the gym to make sure I say, you know, like it was all for this major purpose that once school ended and I was transitioning into this next phase. I really didn’t know of anything that I could do to be happy. Like in that moment right then and there, simply for that reason and. I had to think back of like, when? When was that? And it was really just like being fun and free and creative. So I whipped out a bag of little Publix bag of old paint that I had from high school that I had been toting around through the years. And I had a piece of paper and sat at my dining room table and started painting. And then the next night I came home, I was like, Oh my God, that was so fun. You’re making something out of nothing. Let me do it again. And then we do it again. And then one night I came home after work, and I painted for eight hours straight. And I didn’t even realize what time it was, you know, like in that full flow. And that’s what I knew.

Sharon Cline: [00:04:11] It’s amazing because I think a lot of people, if they haven’t had that kind of creative moment where you almost are like something exists now that didn’t an hour ago, is this kind of an amazing feeling? It’s I’ve been in that kind of moment where I used to write a lot of music and I’d be like, Oh my gosh, this song, it’s out there in the world. And I didn’t even know, you know that. Where did it even come from? You know, it is kind of like a high almost. It is.

Sabrina Kaylor: [00:04:34] Absolutely. It’s the best way to describe it.

Sharon Cline: [00:04:37] A natural high, I should say.

Sabrina Kaylor: [00:04:38] Yeah. And you get to see something that like was on paper. Is it anything like what I paint now? No, because just like anybody else, I was just picking it up.

Sharon Cline: [00:04:46] Yeah. You evolve, right? Yeah.

Sabrina Kaylor: [00:04:48] And I just kept doing it and kept doing it and I was like, I definitely want to do something in my career with this.

Sharon Cline: [00:04:54] There’s got to be a way. So the next step, you started to get involved in different art shows?

Sabrina Kaylor: [00:05:00] Yes, I did all sorts of art stuff in Atlanta. Any pop ups and, you know, small things sold online wasn’t wildly successful, all just like any I mean, it’s really hard to be an artist. So a lot of times we were barely making profit or breaking even. You know, my husband out there on his days off helping me try to sell art.

Sharon Cline: [00:05:24] And we were talking before the show about what it’s like to be an artist when you don’t, you know, when you kind of have your idea of how you want it to go and you don’t want to sort of go the mass route like making prints or whatever, how to stay true to that and still be successful. And I can’t imagine the pressure of it trying, but well, then that probably led you to what you’re doing now, right?

Sabrina Kaylor: [00:05:43] Yes, it did. It’s funny because prior to diving into art, I did always love coffee. I spent my high school years at a Dunkin Donuts. It evolved to a Starbucks when I was in college and I spent a lot of time there. And my first business plan I ever wrote was for a coffee company. I’ve got five variations. Some were shops, some were custom making companies. I’ve always been into entrepreneurship and that side of life as well. So it’s just interesting how that evolved. It was kind of like the thing that I knew I would do. I just didn’t know when or how or why.

Sharon Cline: [00:06:20] How did it all come together.

Sabrina Kaylor: [00:06:21] Right before COVID.

Sharon Cline: [00:06:23] Right? So I remember going to your shop and it was during COVID. And I think I think I must have had a mask on. But I was like, how are you guys doing? And you were still open. And I loved seeing that because so many companies didn’t survive it.

Sabrina Kaylor: [00:06:38] So yeah, I mean, we we got our coffee shop and opened in December of 2020, but we were first out at the Canton Farmers Market in. June of 2020.

Sharon Cline: [00:06:48] So when you talk about how you were branding yourself as bizarre coffee, how did you come up with the logos or sort of the angle that you wanted?

Sabrina Kaylor: [00:06:56] When I saw it and I was like ready to make the step into doing a coffee business was right after I had just sold the most art I had ever sold, which was during COVID. My husband sold on Facebook Marketplace. We sat, we set up our living room like an auction, and he wore a button up and a whole thing. And we sold my art because, you know, of course, just like anybody else, I was in marketing. I lost a bunch of clients.

Sharon Cline: [00:07:22] But still, that was really cool. Wait a sec. That was amazing. What a great idea. Holy cow. And it.

Sabrina Kaylor: [00:07:27] Worked. And that’s when everybody was on Facebook live. Yeah, we sold, I think, 25, 26 original pieces. We shipped them out. And, you know, it was before then that I was like really getting back into art. And I was also doing this, this coffee. I was designing the bags and and doing all of that. And I was like, There’s got to be a way. There’s got to be a way. Art might not have done its thing by itself, but if I pair it with a commodity and something that people can really latch on to and appreciate in a different way, like maybe it’ll get my art into people’s houses in a, in a new way. And that’s where Bazaar coffee came. When I designed the logo I pulled, I was painting these weird eyeballs and I pulled that and I threw it in the middle and I was like, Oh, that works. And the nature of the business being bizarre coffee, I knew that it would it would be sustainable as an artist would evolve through a period of time.

Sharon Cline: [00:08:22] Wow.

Sabrina Kaylor: [00:08:23] You know, so there wouldn’t be like a strict box. I mean, it’s bizarre coffee. You can just keep it weird and keep it moving. You know.

Sharon Cline: [00:08:30] You can do whatever you want as a side question, Do you remember the first time you sold a piece of your art? The first time? Yeah, the first one you sold and sort of were like, I, I am I am a professional artist.

Sabrina Kaylor: [00:08:44] I don’t I don’t think I still to this day, like, I’m not a professional artist. Yes, you would know. Like, it doesn’t feel that way, you know? So when I was selling it, it was like, oh, like, do they even really like it? Like or do they just feel bad for me? I don’t know. I don’t remember exactly. But even even to this day, I think back of people who own my pieces, I’m like, I hope they didn’t give it to Goodwill when they moved. Oh my God, I hope they still like it.

Sharon Cline: [00:09:09] Like if you walk through a goodwill and you’re like, I would be mortified.

Sabrina Kaylor: [00:09:12] But you know, it happens to the best of the artist, so.

Sharon Cline: [00:09:15] Well, it would be worth a ton. Like on Antiques Roadshow. Exactly. Exactly. Okay. So you were obviously looking into finding a well, first you started off at your farmer’s markets and then you realized that you needed a real shop. Like a storefront?

Sabrina Kaylor: [00:09:33] Yes, a storefront was always the goal. Okay. But the farmers market was really a way for us to test the brand and and the coffee itself. Are people resonating with what we’re putting out there? Are we getting good feedback? Is it interesting? Are people enjoying the coffee? Are they buying it? And we got really amazing feedback. And the community of Canton, you know, shout out Cherokee County in general has all been amazing and the people were just awesome. So we we were definitely looking for a spot. We just weren’t planning on moving as quickly as we did.

Sharon Cline: [00:10:07] Gotcha. Sometimes things just open up timing wise that you have to jump on.

Sabrina Kaylor: [00:10:11] Yes, absolutely. And that’s exactly what happened. Somebody was getting rid of a spot. It was right near where the market was. We did the the transaction in two weeks and we were open doors for two weeks.

Sharon Cline: [00:10:25] So I well, I can’t imagine what that felt like. Like hurry.

Sabrina Kaylor: [00:10:29] Yeah. Everything was just insane. There were so many nights that my husband and I looked at each other like. We sign that paper, right like we did. That means like, we have to do this and we have to do it well. Anything that I’m signing, you know, I’ve got to make sure that we make we do our we.

Sharon Cline: [00:10:46] Honor what we say. So when you go into your store, do you call your store? What do you call it? Shop. Shop. It’s full of beautiful art. That’s your work. That must be so exciting to walk in and see.

Sabrina Kaylor: [00:10:58] I do. I’m glad that everybody else loved it as much as I did. Oh, it’s really cool to hear.

Sharon Cline: [00:11:05] It’s up the wall and everything. I mean, it’s beautiful, it’s colorful and it’s cheerful, which is, you know, you don’t realize. I don’t. I know how much I’m impacted by the environment of something when I walk into a store or a place. But you really get the vibe in a it’s a happy vibe in your place. Plus, people are happy to be drinking coffee. Yes, I love it.

Sabrina Kaylor: [00:11:24] The good mood juice.

Sharon Cline: [00:11:25] The good mood juice. That’s right. That’s what’s on your cups. So did you come up with that logo? I did a phrase. That’s awesome.

Sabrina Kaylor: [00:11:32] I wanted to evoke the feeling that we were trying to create every time. So you knew that the vessel was the coffee. Everything else was. Was an exchange of energy. Whether it was you walking into the space, talking to a customer or talking to an employee, and that it was all being transferred through the actual vessel itself.

Sharon Cline: [00:11:50] So when you moved into this place, here you are a new business owner, basically, like with a physical store. What’s what was the most surprising to you? As you became an established business, like with a physical store.

Sabrina Kaylor: [00:12:06] Most surprising would be how quickly things break.

Sharon Cline: [00:12:11] Oh, no.

Sabrina Kaylor: [00:12:14] And. How hard it is to to build a team and train people and, you know, just the restaurant component in general. My husband and I have worked at many restaurants, but being in charge of it for the first time, front of house, back of house, everything involved was definitely a challenge.

Sharon Cline: [00:12:34] Because you don’t just have coffee, you serve food as well. We serve smoothies.

Sabrina Kaylor: [00:12:37] And then a kitchen, and that means inventory and food and training and all of that too. So we just I mean, we just bootstrapped. We we learned as we went and made mistakes.

Sharon Cline: [00:12:47] But is there something you wish you knew beforehand besides besides something breaking, you know, things breaking easily?

Sabrina Kaylor: [00:12:55] I think if we had a better understanding of like food and like inventory in general, I think is one of the biggest hurdles for us and I’m sure for other people. Um, I think that that is a business is, is very hard.

Sharon Cline: [00:13:11] Especially in the pandemic when you don’t know how many people are going to come into into your shop or now there are lots and lots of people, right?

Sabrina Kaylor: [00:13:19] You have no clue. And for us, you know, our shop is very small, so we can’t even keep an excess.

Sharon Cline: [00:13:26] I heard I want to say, who was it that I was? Lori Sutton of bananas and beehives. She was talking to me about how great you all are, and she said, You have a separate roastery. Is this correct? It’s down the street. It is. So initially, did you have this?

Sabrina Kaylor: [00:13:40] No, we opened that about a year and a half, maybe even closer. So we celebrated two years in December and the roastery was opened in September. October. Where did.

Sharon Cline: [00:13:51] You roast.

Sabrina Kaylor: [00:13:52] Everything? So everything was roasted at a contract roaster. So it was a small batch roaster. Gotcha. We worked with him really closely. There’s a lot of ways that you can start a coffee company and some involve you can do it online and the they’ll stick a bag, a label on a bag and send it to you and you can claim it as yours. I worked a little bit in the in the coffee roasting world prior on the marketing side, So I was aware of kind of what the specs were if you wanted to start it. But it’s a lot of overhead, even more so. Well, maybe not more so. But you know, to have a shop and a roastery. So when the testing phase, we found somebody who was doing really small batch who would let us. Be all hands in. So sourcing, testing, tasting, packing, grinding, all of those. I wanted to touch it, feel it, see it and be part of it. Your baby. Before I put something of mine and put it out into the world. So that was really lucky for us to find somebody who was in that position where they were just starting. They had a small operation and we could be part of that, and we were where we were very lucky to have that. Not everybody does. It’s not very accessible. So yeah, that’s what we did.

Sharon Cline: [00:15:06] Not everybody has a drive either, right, to to even want to do that.

Sabrina Kaylor: [00:15:09] Yeah. Or to find it, you know, like, I’m really good at asking questions and reaching out to people. So, you know, I just try. In the worst cases, the answer is no.

Sharon Cline: [00:15:19] But, you know, I have a rebel spirit, too. That’s actually the name of my company, has the word revel in it, because I don’t think being a rebel has a negative connotation to it at all in my mind. I think of it as I know that my idea is like, who I am doesn’t really fit into what traditional society loves, right? So I consider it a positive. Like, I’m not afraid to ask questions either, but I think that that’s kind of something that that works in your favor because if you hadn’t and.

Sabrina Kaylor: [00:15:50] I think that people are just afraid. They’re afraid of rejection. So they don’t and they don’t ever ask. But really, the worst case scenario is the answer is no, in which you’re in the same position that you were prior.

Sharon Cline: [00:16:02] I think this is a huge lesson moment because for fearless formula, that’s the whole goal is to how do you navigate around what makes you afraid, which is so many things in life to be afraid of thinking about, like, where are we going to have a shop? How is this all going to happen? I don’t know anything about this. You know, it can be very overwhelming and the unknown is terrifying. But even that, like being afraid to hear the word no, I know a lot of people that don’t take steps because they don’t want to hear a no no.

Sabrina Kaylor: [00:16:29] Exactly. And you get desensitized to it once you hear it enough.

Sharon Cline: [00:16:32] Someone told me that that there was an experiment. They had somebody walk around. Maybe it was This American Life. I listen to podcasts where they walked around and all day they had to ask questions to where they knew they most likely would get a no. And all day they got knows about whatever it was they asked. But by the end of the day, they did not have that fear anymore because what was going to happen had nothing.

Sabrina Kaylor: [00:16:54] Nothing? No. Okay, cool. Moving on to the next person. Right? Just answer the question so I know where I’m at.

Sharon Cline: [00:17:00] Right. Do you think that your personality, because you have that kind of like want and bravery, I guess is a better word or maybe just drive that it lends so well to what you’re doing now? That’s what I think.

Sabrina Kaylor: [00:17:14] I definitely think that that is a huge factor specifically because it’s not like it’s not like we had a circle of people who were taking action in these spaces. I’ve always really, really believed in my abilities to accomplish what I desire. I don’t know really why in particular why I was ingrained with that at a young age, whether it was through college or high school or anything that I did. I just really trusted in my innate ability to accomplish it. And I do. I think that that’s a huge thing. And my husband, he’s a little bit more reserved, so I just grab him and jump and grab him and jump and grab him and jump. And he’s like, All right, you know? But the more you keep swimming, the easier jumping becomes.

Sharon Cline: [00:18:01] So you now are looking at moving or expanding into Woodstock. So tell me about that.

Sabrina Kaylor: [00:18:08] So we will be expanding into Woodstock. We have our second location, hopefully opening in October. Oh, great. That’s fall sometime. We don’t have an exact date because we are not in just yet doing construction, but likely construction will start early July.

Sharon Cline: [00:18:23] Wow, That’s coming. Do you do you want to say where it’s going to be?

Sabrina Kaylor: [00:18:27] So it’s going to be right near where copper coin was. Okay. But on that side of the building. Oh, wow.

Sharon Cline: [00:18:32] So right in the heart of downtown Woodstock.

Sabrina Kaylor: [00:18:34] Oh, my goodness. Yep, right in the heart. And we are so excited.

Sharon Cline: [00:18:38] But you also are. I was thinking about this, So you’re kind of like giving birth in many ways. Yes, very much so. Giving birth to a new, like part of your business. But also, you’re about to have a baby. I am.

Sabrina Kaylor: [00:18:51] I’m about to have a baby.

Sharon Cline: [00:18:51] How does that impact your life in the business world?

Sabrina Kaylor: [00:18:55] I guess we can catch up in six months once the baby’s here. No, You know, I think it’s just funny how things work. If you would have asked me. I’m in my 30s. I’m 33. Every year, I was like, just wait one more year, one more year, one more year because we were just doing so much. And I’m trying to check all the boxes as fast as possible, like just try to make it through before we did it. But, you know, it was just it was always going to be in the chaos. So might as well if it wasn’t now, if it was next year, we’d still we’d have two stores and whatever. So, you know, we’ll see. I’m due in June and we’ll be in construction in July and. We’ll just make it work. I may have a baby on me in the shop. You know, you just do what you can and you do.

Sharon Cline: [00:19:45] But I was wondering what it’s like to be a female business owner. What is that like for you? Do you notice any things? I asked someone else this question once and I was really surprised at their answer that they actually did notice that there were some sort of pervasive, misogynistic ish kind of attitudes.

Sabrina Kaylor: [00:20:01] 1,000%. No way.

Sharon Cline: [00:20:03] I hate hearing.

Sabrina Kaylor: [00:20:04] That all the time. For me, it’s really frustrating, too, because, you know, my husband just came into the business full time. He was working full time for another company. And although he was very hands on in everything we did, meaning still working every week, helping at the shop and doing whatever, but all the back end has always been me. I it’s my natural ability to do so. And we would sit in meetings and people would address him and he doesn’t even know why we’re there for the meeting. Oh, no, you know, and they would ask him questions. So what about this and that? And he would look at me and I’m like, Yeah, you’re talking to the wrong person. Like, at least the dress is both. But situations like that or, you know, for example, when we were first looking for our roastery space, I was calling agents. And I think it’s a combination of not only being a woman, but being young on the younger side. You just get pushed back.

Sharon Cline: [00:20:59] That’s so frustrating to me. Like I’m just kind of incredulous.

Sabrina Kaylor: [00:21:02] Like what? But the big thing is like them addressing him first. All that happens all the time. If he’s in a meeting with me. Obviously, if I show up by myself, they know who they’re talking to. But if he’s there, they typically address him, whether it’s a contract or business meeting anything.

Sharon Cline: [00:21:20] I recently had to have some work on my air conditioning unit, and I’m not married at the moment, but my son is 20 and he’s got like a beard. He looks like a little man, right? So he was in the house with me while we were speaking to the air conditioning guy and he was just talking to my son, like the whole time. And my son’s like, oh, I don’t know. It was interesting. It was something to note that I was kind of like watching him. Like, does he realize that this gentleman is talking to him like he’s the husband here and like naturally deferred that way? And I thought, this is fascinating to me and how do I feel about this? And just I don’t know. I’m a little frustrated, but I imagine you see it all the time. A constant.

Sabrina Kaylor: [00:22:01] Reminder. I do. I try not to let it bother me and I just move on. And I think it’s always really interesting and kind of a little bit funny when they do realize because then they they feel stupid. Oh, interesting. You know, so like, when they realize or I answer the question that they just asked my husband, who has no idea what they’re even asking. And I chime in, it’s like, oh.

Speaker3: [00:22:21] Wow.

Sabrina Kaylor: [00:22:22] You know, like they realize that they addressed the wrong person. And then from that point forward, who’s their point of contact is me, you know.

Sharon Cline: [00:22:30] But a little check maybe in their in their spirit.

Sabrina Kaylor: [00:22:32] 100%. Yeah.

Sharon Cline: [00:22:34] How do you balance your life when it’s your business, you and your husband in this business, how do you put the phone down at night or whatever? Is it difficult? Most most business owners I talked to have really struggle.

Sabrina Kaylor: [00:22:47] It’s very difficult. It’s very difficult for me. I’m a. There’s always something. And when it sparks like I got to do it and my husband’s very much like, I’m ready to wind down at this moment. So I know at the beginning. You know, he had to tell me, like, like enough for the night, like, I’m good. Let’s talk about something else.

Sharon Cline: [00:23:11] Like, not the business.

Sabrina Kaylor: [00:23:13] Yeah, but, I mean, as you’re also moving through different phases, like, sometimes you just don’t have time and, like, you got to get the work done while you can. And I feel like that is also another differentiating factor, too, between people who are moving quickly and aggressively. It’s like, you really it sucks, but you just sacrifice. It’s not every night, it’s not every seven days a week. But if the work’s got to be done, like there’s nobody else to do it, you know? So balance is hard. I do feel like we’ll get to that point and I think having more people in more tiers of of your company allows that. We’re just not there yet but that’s okay.

Sharon Cline: [00:23:51] But you were saying the challenge can be finding those good people, right?

Sabrina Kaylor: [00:23:54] It’s always a challenge.

Sharon Cline: [00:23:56] And keeping good people, too, I bet.

Sabrina Kaylor: [00:23:58] I mean, I will say, like we’ve been lucky. We’ve been very lucky with a core group of people. And even though some have maybe left now at this point, they were with us for almost two years and helped us create the groundwork of what we’re doing now. So I do feel like we, being that my husband and I worked in house every day with them, like they really they saw the growth, they saw the work. They they were part of something. They believed in it.

Sharon Cline: [00:24:24] Yeah.

Sabrina Kaylor: [00:24:24] And I still think that that’s something that we experience is there are there rotating people for sure. There’s always going to be. It’s a restaurant industry, so to speak. But I would say we’ve got an amazing core and.

Speaker4: [00:24:39] When stuff goes.

[00:24:40] Down, you know, like they’re ready with us. And you’ll find similar people, I imagine, for the Woodstock. I hope so, but I believe so for sure. People are have already been excited. Oh, that’s nice. Are we hiring? And you know, so we can’t wait to to meet more people in the community here. That enthusiasm is like kind of like infectious, you know? Yeah, we’re excited. So you have a really great social media presence, which is something that I talk a lot about with business owners, about what it’s what it’s like to know that a lot of your marketing can be almost a 24 over seven sort of job. Yes, especially if people are making or leaving Google reviews or putting out there on social media, something that you’re like, let me handle this. I can’t imagine what that’s like. But what I love to see is because I follow you on TikTok, you’re very creative. You’re super creative. You have like a huge following. We we’ve also been really lucky there to you know, I’ve I think the big thing and the reason why.

Sabrina Kaylor: [00:25:40] I think most people just second guess what they post to and for good reason, right? Like you got you do have to tread lightly. It is your business. It’s your reputation. So there is that space. So I’m not saying that, but I felt like for me, like I can tend to be a perfectionist in things that I do and it would hold me back from doing it enough. But I knew that. The more I posted on there, even if one person saw it and came into the shop, it’s still a win. Yes. So I stopped looking at the metrics because the metrics really didn’t matter. The followers really didn’t matter. What mattered is are people coming into the shop? Are they finding us here? And the same thing with Instagram. I mean, it’s the same if somebody new comes in, it’s a win. Whether it’s one like it doesn’t matter, it’s still a win.

Sharon Cline: [00:26:29] I like that you kind of put it out there and not worry about the end result.

Sabrina Kaylor: [00:26:33] I mean, if it gets a lot of views, people are going to be mean. They’ve always got something to say. You know, the more views, the more chances. I mean, we’ve been lucky for the most part we don’t. But we put out an April Fools Day drink recently. And what.

Sharon Cline: [00:26:45] Was it.

Sabrina Kaylor: [00:26:46] This year was a everything bagel latte with cream cheese smeared on the inside and everything. Bagel seasoning.

Sharon Cline: [00:26:54] I have that in my notes.

Sabrina Kaylor: [00:26:56] And that’s funny. It went crazy on Instagram and the comments are horrible. But no, you know, it’s funny and it’s still circulating and some people realize that it’s a joke, some people don’t. But that’s like, you know, it just that’s the nature of social media. And if, like I said, we get five new followers who never knew who we were and thought it was funny and follow us, like that’s still a win, you know, they’re not going to be able to order it. So I’m not providing something that they won’t like. You know.

Sharon Cline: [00:27:26] I saw the video and I was like, Oh, it’s like savory. And then I was like, Wait a minute. And then you have like a bagel on top of the. Of course.

Sabrina Kaylor: [00:27:33] Yes. We had to like, really level in because companies go the big companies go crazy for April Fools. So we always try to do one. Last year we did Bacon Grease and people still tried to order that. People tried to order this too. So it’s just become kind of like a funny thing. And this one just blew up. Oh, gosh.

Sharon Cline: [00:27:51] That’s so funny. I was going to ask you about it, but it’s kind of cool, though, is that you actually legitimately do have special holiday drinks throughout the year, Some of them Gingersnap, These are Christmas ones. Gingersnap latte, mint cookie latte, French toast, latte sounds amazing, but what was the inspiration for having sort of really special, one of a kind kind of drinks?

Sabrina Kaylor: [00:28:12] I think ultimately, at the end of the day, we’re really trying our best to cultivate an experience that you’ll remember. So you’ll always think back whether you were just traveling or you took a special trip to come out. And like you can you can associate the place. So whether it’s colorful and bright and then you remember this drink that was really unique that you haven’t seen anywhere else or it’s never been presented in this way. Exactly. I think that that’s really important. So we do a lot of testing. We’re always testing.

Sharon Cline: [00:28:43] So are you do you have like your employees Test, test, taste, test them is what I’m trying to say. Yeah.

Sabrina Kaylor: [00:28:50] So typically we will. Me and another one of our employees, we’ve pretty much crafted everything. She’s amazing. She’s been with us since we first started as well. And it’s kind of become our thing is like that’s what we do in every season. We just wrapped up our summer, you know, and and everything else. So.

Sharon Cline: [00:29:05] So and you’ve got a lot of merch in your place. We do. So how did you decide how you were going to invest your time this way? In other words, it’s a lot of your art, right? Which is so cool. And like you said, you could imagine someone coming home with a little piece of your art on a on a bag of coffee. That’s amazing. But what else do you have?

Sabrina Kaylor: [00:29:23] So we have stickers, we’ve got t shirts, and we just released mugs and cups and tote bags and it’s been really cool. So all of the coffee bags themselves have original pieces of artwork on them, the stickers and stuff like that. I work with a local designer too, and he is awesome at capturing the the vibe that I’ve always gone for. If I had the time to sit and do design work in the way that I wish I could, you know, I wouldn’t necessarily have to use him, but he’s amazing. He makes my life easier and he is great at, like I said, capturing the vision that I have. So that must be so fun to be.

Sharon Cline: [00:30:02] Creative that way as well, right?

Sabrina Kaylor: [00:30:04] Absolutely. And to to send him I mean, half the time it’s just me sending voice notes of like, what about this weird eyeball thing with, you know, with a bagel and, you know, I just, like, send him random notes and he just makes something with it and we go from there.

Sharon Cline: [00:30:20] Do you ever like if you’re out at the grocery store or something, see some of your merch out there.

Sabrina Kaylor: [00:30:25] I see it around Canton for sure.

Sharon Cline: [00:30:28] That must be so awesome.

Sabrina Kaylor: [00:30:30] I see people wearing the Crewnecks or whatever. It’s always.

Sharon Cline: [00:30:33] Really cool. It’s neat. I always think this is it’s inspiring for me because I think, how neat is this that someday someone 20 years from now is going to be like, I used to come here with my mom and like, you’re part of their story in a major way, 100%.

Sabrina Kaylor: [00:30:47] It’s one of the coolest things. I mean, I posted recently about the Bazaar Baby, who she’s been coming in since we first opened. She was like eight months. She took her first steps in our shop. And, you know, we’ve become friends with her parents and, like, it’s just like a thing. The bazaar, baby, you know? And like, she, like, grew up in our shop from all these, like, major milestones of being like, a baby, you know? So it’s really, really cool.

Sharon Cline: [00:31:12] How does it feel to be plugged into your community like that, too?

Sabrina Kaylor: [00:31:16] It feels awesome.

Sharon Cline: [00:31:17] Because I was speaking with some other business owners. What it’s like to have someone like during the pandemic, if they ran out of something, they could ask another business owner who’s in a similar field, you know, Do you happen to have some of this? And they really did all help each other.

Sabrina Kaylor: [00:31:30] I mean, and for us, like it’s at least in Canton, where we’ve been at. Our shops really tiny. You’ve been in there, so you know, it’s small. We’ve been limited on a lot of things. We’ve done our very best to to remodel and put things that we absolutely needed. But the businesses around us have been critical for our success, like a critical whether it’s getting ice from them or running out. And like we’re lucky we’ve got a restaurant right across the street. You know, restaurants use some of the same stuff. I’ll be like, I need thermal paper. I need a I need utensils, like, you know, And they’ve always been so gracious and so helpful. And yeah, you can have your people sit on our patio and like, you know, it’s just been, it’s a, it’s a huge blessing for sure.

Sharon Cline: [00:32:15] I love that because I always believe there’s space for everyone. There’s a place for everyone and there’s space for everyone. Um, it’s also so kind. And I think when you have such kind intentions to help people, it comes back to you too, you know, in those moments, like 100%. So where would you like to see yourself in like five years? Do you ever think about those things? I do.

Sabrina Kaylor: [00:32:37] I do, of course. What do you mean? I’m a planner and I’m always thinking of, like, the next move and the next five years. I would love to have more locations for sure, and I definitely want to have an ability to live coastal side. So my husband and I have talked about opening a location in Savannah or something, you know, where I was born and raised on the beach. I love it so much. It’s like a sacred place for me. So being able to build that into our business is something that I really, really hope for.

Sharon Cline: [00:33:14] So you’ve got you started off doing art, got into your coffee company and now you have more art that you do, correct? Like you, you have a success in a different way too. It’s like they both helped each other to grow. Yes.

Sabrina Kaylor: [00:33:28] Yes. Because my art gets to go into people’s homes in a way that it never did. Right.

Sharon Cline: [00:33:32] So do you do you still go to any of the art shows and display your art that way? I don’t. Because you don’t have time. I don’t what?

Sabrina Kaylor: [00:33:41] I don’t. And I you know, I have painted a little bit here and there and I still do. But after a website.

Sharon Cline: [00:33:49] Specifically for yours, I do.

Sabrina Kaylor: [00:33:52] And I went, I did the roastery. I painted all of that. So after that, I was like, okay, I got my fix in for a little bit, you know, and we’ll have a second location that will have plenty of white walls for me to transform. But that’s.

Sharon Cline: [00:34:09] So fun. Yeah. So. As we wrap this up, what do you think is the most rewarding part of what you do?

Sabrina Kaylor: [00:34:16] The most rewarding. Making people’s day. It’s so simple. It’s exactly what we wanted to do and it is the most rewarding part. People message us. They tell us how, you know, things in their lives weren’t going great and they stopped in and like, it really makes a difference. And I can’t stress that enough to anybody else around us, whether it’s you going out into the world as yourself and you’re going to the grocery store or, you know, our team members, every every interaction that they have has long lasting implications and and it has impact. And I think that that’s that’s everything.

Sharon Cline: [00:34:56] It doesn’t have to be something major and big. It can be something small as making someone kind.

Sabrina Kaylor: [00:35:01] Yeah, being nice, being a light in somebody’s day. You don’t know what they’re going through and you can change that around.

Sharon Cline: [00:35:10] I love that because, you know, it doesn’t I don’t know. It can be intimidating when you’re thinking, what can I do to make the world a better place? Like, there’s just too much, but it can be just as simple as being a kind person. And here you go. Have a great day. A smile even.

Sabrina Kaylor: [00:35:24] Absolutely. And I mean, we in our in our book, our employee manual, we have a concept that I call the happiness paradigm, which is essentially just that and being able to pay it forward. So being going above and beyond for one person, knowing that now you’re sending them out into the world in a better space where they can do that to somebody else.

Sharon Cline: [00:35:47] I love that. Pay it forward thought because it’s not directly for you. It’s just to give to somebody else that hopefully will expand on the people around them.

Sabrina Kaylor: [00:35:55] And it’s that exchange, you know, that energy exchange, whether it’s the communication, whether it’s you handing something off. A smile, a look, anything like it matters.

Sharon Cline: [00:36:07] And you know, if you don’t have the right employees that have that energy, I imagine you can feel it. Yeah. Yeah.

Sabrina Kaylor: [00:36:14] And does it happen? Do people have off days? Of course. But I think, you know, at the end of the day, if it’s built into the culture and you just remind them, you know, everybody does their best with what they have and they know what the mission is. When we get feedback, I send it to them. People send me things and I send it to them. And I say, you know. This matters. You helped this person today, you know, so that they can see that what their work does as well.

Sharon Cline: [00:36:42] That’s very satisfying, I would think. It is. Is there anything you’re not afraid of anymore, having gone through your sort of journey to where you are right now?

Sabrina Kaylor: [00:36:53] Having hard conversations. Oh, really? Yeah. That was always really hard for me. Because they come up in business and when you’re running a business and you have. Employees and working with employees was really hard. I was always a really independent worker. I mean, I’m an artist. Like, what do you mean? Of course, like, I was used to working alone and like, you just get used to it.

Sharon Cline: [00:37:15] Is it like what we’re talking about where you. You don’t when people don’t want to hear? No. So once you have been told no, enough, you get desensitized to it. It’s the same thing. It’s like a muscle.

Sabrina Kaylor: [00:37:25] It is a muscle. And it’s the more you do it, the more comfortable you get. Probably the same thing like being on a microphone. Oh, yeah.

Sharon Cline: [00:37:33] True. Because when I hear myself enough, I’m like, I’m sure it’s fine. I don’t know how I sound exactly. Yeah, I don’t like tough conversations. I don’t. So that’s interesting to note that if I were to just start to have them and see that the world doesn’t swallow me up whole and like the negative repercussions are going to push me apart. I guess I like the idea of knowing that I could do it if I just practiced.

Sabrina Kaylor: [00:37:57] It and that you’re not stressed out about it. I used to stress out about like every hard meeting with somebody or like if I wasn’t giving 100% praise, like, you know, the last thing I wanted was for something to be misconstrued or come off badly. You know, when my intention is to help them be better at whatever it is and that we’re addressing. And I think, like it’s taught me how to deliver things better and to just be more comfortable in the conversation.

Sharon Cline: [00:38:27] This is good to know. I think this is good advice for anybody. It’s a communication, especially if.

Sabrina Kaylor: [00:38:31] You have employees for sure.

Sharon Cline: [00:38:33] And all the different personalities.

Sabrina Kaylor: [00:38:34] It’s challenging. It really is. That was that was a huge learning curve.

Sharon Cline: [00:38:40] What would you say to someone who’s maybe interested in starting their own business? Whatever it is, what would you say is like a word of wisdom that you could give them something you learned and you wish you knew before?

Speaker5: [00:38:53] Um.

Sabrina Kaylor: [00:38:54] Well, first I would tell them to take action immediately.

Sharon Cline: [00:38:57] Don’t wait.

Sabrina Kaylor: [00:38:58] Don’t wait. If you have a thought and you think it’s worth any bit of while, do something, even if it’s small. That takes a step towards that action. I think that that’s imperative. Okay. Um. And I also think just be willing to put the work in. Like know that it’s going to be hard and that’s okay. But know that, like, you’ll do whatever’s necessary. And you’ll work and you’ll get it done.

Sharon Cline: [00:39:26] Like trust yourself that you’re going to be able to handle it and do 100% right. This is good advice. I’m going to take that with me today. Sabrina, thank you so much for coming. This has been so fun just to get to know you and kind of see the other side of what I get to enjoy when I go visit your your shop and I get to see the new one open. So that’ll be really exciting.

Sabrina Kaylor: [00:39:46] Thank you so much for having me.

Sharon Cline: [00:39:47] You’re welcome. And thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Bizarre Coffee Company

Tara Key with Byrd Insurance and Miracle and Angel’o Hill with Collard Greens & Blessings Catering

April 25, 2023 by angishields

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Charitable Georgia
Tara Key with Byrd Insurance and Miracle and Angel'o Hill with Collard Greens & Blessings Catering
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In this podcast episode, Brian Pruett is joined by Miracle and Angel’o Hill, the owners of Collard Greens & Blessings Catering. They talk about their love for cooking and their passion for soul food. Angel’o also shares his inspiring story of starting Bread-Puddy-Licious, and how he learned to trust in God’s provision when things got tough.

Later, Tara Key from Byrd Insurance Agency joins the conversation and shares her story about the importance of being open and honest with clients. The episode wraps up with some positive quotes and a message of staying positive and giving back to others.

Tara-Key-bwWhen asked the question of who I am, what does that really mean?  Do I want to reveal the deep dark secrets of reality?  Do I hide behind the smile of everyday?

Does anyone really want to know the real me anyway?  Do they mean the business side of me?  The personal side?

It’s easy to hide behind walls we have built.  No one really wants anyone to see who we are deep down.  So, when asked to write my soundbite about who I am, what do I say.

Here goes:

I am Tara Parris Key.  I am someone who has failed at much.  I have tried to do better than I have actually done.  I have hidden behind smiles and laughter when my heart was breaking and I wanted to hide and cry.  I have broken promise after promise.  Sometimes not even realizing it until it was too late to fix.

I am Tara Parris Key.  I am also a forgiven Child of God.  Someone who has been restored time after time by a merciful and graceful Father.  I have been given a smile in the face of adversity.  I have had tears wiped away knowing that I can hold onto promises that will never be broken.  I am a wife, a mom, a Mimi, a daughter, a sister, a friend, an author who is scared to publish her book, a survivor of an abusive marriage, a stranger to some but hopefully, some help to anyone who truly needs it.

I am Tara Parris Key.  I am an insurance agent.  I know that the Lord guided my path to Byrd Insurance Agency.  It was an amazing experience and one that came through prayer after prayer.  Watching Him answer and work and knowing that He had my best at heart was so humbling.

To know that the God of creation took time to orchestrate every motion that put me where I am today was simply a miracle and He did it just for me.  Helping people has always been a part of who I am, and it gets to continue to be a part of my daily life thru my career here.  I began this career in insurance over 10 years ago as an extension of my heart for ministry and it has continued to be just that: an opportunity to take care of families one at a time.

Who am I?  I am simply Tara Parris Key who has been through a lot in life, who is still learning life, but who is also loving all that life has to offer!

Miracle-and-Angelo-Hill-bwMiracle Faith Hill was born the fourth of five children as Miracle faith Dansby, to Wayne and Cynthia Dansby on October 28, 1988.  As a “preacher’s kid” Miracle spent most of her adolescent life singing in church and school programs. As a result, Miracle was awarded a full scholarship to a local College Miles College. Where she completed only one full school year only to enlist in the United States Navy.

Miracle served five years active duty, to commission a Warship, The DDG107 “The Gravely”. As a Plank owner of “The Gravely”, she spent the five years working as a Culinary Specialist, where she did receive a Naval Achievement Medal (NAM) for exceptional service of the Waterfront.

She separated from the military after completing her first term of service in 2014. In 2017 miracle moved to Georgia to pursue an associate’s degree in Baking and Pastry.

In 2018 Miracle met Angel’o Hill at the Art Institute of Atlanta. After becoming best friends the two married in October 2019. We started a beautiful family and opened up a bakery called Bread-Puddy Licious where we serve great desserts and use our bakery for ministry to draw souls to Christ.

Angel’o Deshane Hill was born to Henry and Cathy Hill on Oct 28,1987. Born and raised in Greenville, South Carolina. Angel’o Hill is the 2nd born of 4 siblings. Growing up Angel’o enjoyed dancing, singing, and cooking with his family where his desire of becoming a chef and a professional singer began.

During his high school years at Mauldin High, he had the opportunity to volunteer for the “Greenville District Recreation Center for Youth”.  He taught step dance choreography to elementary, middle and high school students.

During high school, Angel’o became a part of the Mauldin High Step Team where he learned team work. While in school he was chosen to go to Golden Gate career center as an elective. He chose culinary arts as a trade, while earning college credits in culinary arts. He is a graduate of the class of 2005 of Mauldin High School located in the city of Mauldin S.C.

In 2009 Angel’o decided to relocate to Marietta, Georgia to start over and experience a new life. In 2010 he was introduced to Heavens Harvest Ministries where his life began to change. In 2011, he joined Heavens Harvest Ministries and turned his life around and sold his mind, body and soul to Christ. He was baptized in the name of Jesus where his faith started to grow.

In 2012, he decided to make a change and go to Culinary Arts school. In his pursuit of education he received three degrees. 1. Diploma in Culinary Arts at Le Cordon Bleu, Tucker Georgia. 2. Associates Degree in Culinary Operation at Le Cordon Bleu, Scottsdale, Arizona. 3. Bachelor of Science in Culinary Management at the Art Institute of Atlanta International Culinary Program.

While attending school he had the opportunity to assist the Executive Chef of the Former Governor Nathan Deal, Cater for the 2013 “Final Four Championship game at the Georgia Dome, and US Foods 2019-2022 selected Scholar and Food Fanatics assistant Chef.

While at Heavens Harvest Ministries where Angelo is a member of 12 years and sits under Overseer Pastor Thomas A Pulliam Sr. He has become a Missionary/Evangelist and has traveled with other Missionaries/Evangelist of HHM to Uganda, Africa to spread the good news of Jesus Christ “That you Must Be Born Again.”  (John 3:5) KJV King James Version Bible.

In 2019, he married his wife ( Bakery Chef) Miracle Hill and started building a family and now he and his family owns a successful catering business “Collard Greens & Blessings Catering and a gourmet bread pudding bakery “Bread-Puddy-Licious” located at the Town Center Mall of Kennesaw. Now he and his family are ministering with fervency at their businesses to draw souls to Christ.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and Resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits. Dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good, fabulous Friday morning. It’s another fabulous Friday with three more fabulous guests here in the studio. If this is your first time listening to Charitable Georgia, this is all about positive things happening in the community. And we’ve had stories since December 9th of all kinds of great things going on in and around the state of Georgia, mostly northwest Georgia so far. I haven’t got down to Macon yet, but I will I’m sure I’ll get somebody from Macon to come at some point. Um, we’ve got some again, three folks on here that have got great stories. Two of my guests are actually married. That could be good or bad. I don’t know, depending on what they they were sharing some things before we got on air that I don’t know now. It’s pretty cool. Um, we are going to start with our first two guests, Angelo and Miracle Hill from Bread Pudding. Bread-Puddy-Licious. I’ll get it out. I’m already hungry just thinking about that. So you also have a catering company as well, correct?

Angel’o Hill: [00:01:39] Correct.

Brian Pruett: [00:01:39] Yeah. So they got you covered. Either way, you can start with some appetizers with some main meals, and then your your your dessert. So Angelo and Miracle, thanks for being here. I’m going to start with your lovely wife because I just think her name is incredible. Also, Miracle. That’s just an awesome name. So, yeah. So if you don’t mind, Miracle shares. First of all, how did the name come about? And then share your story.

Miracle Hill: [00:02:02] Oh, how the name came about. I’m going to give you the long story short. Okay. So my mom was seven months pregnant. She had a car accident and the impact thrust her into the the steering wheel. And in a way, long story short, she got rushed to the hospital. They didn’t think that was that I would live. The umbilical cord was wrapped around my neck. My dad had been a man of faith. He petitioned God for three days for my life. And he said before he got up, the angel told him to name me Miracle Faith. And that’s been 35 years ago now, and I’m grateful. That’s awesome. So, yes.

Brian Pruett: [00:02:41] Yeah, Yeah. So how did you get to be a chef, a cook? And what gets you started into wanting to help with food?

Miracle Hill: [00:02:49] So I’ve always enjoyed people sitting down and like, for me, food was like that thing that you could reach people with. It didn’t matter who they were. So like, I think my husband shares that sentiment and so I would love to just make some really good food and share it with people and just enjoy their reactions to to enjoying great food. So that started very young and did that for my family. And then eventually I came to Georgia pursuing baking my baking degree. So I came to the Art Institute of Atlanta, where I later met my husband, and the rest is history. So yeah.

Brian Pruett: [00:03:35] Do you have a favorite thing you like to cook and bake and cook?

Miracle Hill: [00:03:39] Um, I’m I’m just okay with cooking. But if I had to pick, if I had to pick something true.

Brian Pruett: [00:03:46] If you look at Angela and you tell that’s not correct. Yeah. He’s shaking his head

Angel’o Hill: [00:03:48] You see this three rolls here, right? Come on. Yeah.

Miracle Hill: [00:03:51] So I’m a I prefer soul food. So my my favorite soul food meal would be not really so much to cook, but meatloaf, collard greens, my husband’s collard greens, corn, cornbread and candied yams.

Sharon Cline: [00:04:12] I think we’re going to their house.

Brian Pruett: [00:04:14] Right. What time is lunch?

Angel’o Hill: [00:04:16] Yeah.

Brian Pruett: [00:04:16] What about dessert? What do you. I mean, obviously bread pudding. But what else do you like?

Miracle Hill: [00:04:21] My. I’m a tiramisu girl and I love it like.

Brian Pruett: [00:04:29] It’s one of my. Sharon, can we pack this up and do this on the road while we go get ready for lunch? I mean. I mean, really.

Angel’o Hill: [00:04:34] I’m not making it.

Miracle Hill: [00:04:36] Yeah, you got to break today, baby.

Brian Pruett: [00:04:39] So awesome. So. All right, well, we’ll continue with you in a second. We’re going to move over to your your your handsome husband. I will say I’ll get you there, Angelo. Yes, sir. So it’s actually kind of cool because I’ve never seen the way you spell Angelo. Spell with the apostrophe. That’s kind of. Kind of cool. How did that come about?

Angel’o Hill: [00:04:56] Well, my grandmother had a son. It was her first born, and his name was Angel. And he had passed at nine months. So I was her first grandchild. So she named me Angel Low, not Angelo. So it’s Angelo. So that’s why the hyphen. So that’s been my name. Nickname. Angel. Angel. Angel, Angel, Angel. And I was a bad angel when I was a little kid, you know? So to see, to see now that I’m a good angel, right? You know? So, yeah, that’s how my name came about.

Brian Pruett: [00:05:29] Awesome. So how did you get involved with the food and the cooking and the baking?

Angel’o Hill: [00:05:32] Oh, no offense to the beautiful ladies, but all the ladies that were in my life were hefty ladies. They believe in eating. And when they’re upset, happy, whatever, they get in that kitchen and eat, you know, and cook and eat. So it expired and inspired me to just, you know, go in there. And I started learning that cooking was the avenue of me processing life. And I knew that in my mind, if I can fix a good meal and cause you to come together, that brings joy in my heart, even though I was suffering what I was going through. So it helped me get through life to feed people and see the smiles on their face and to see them eating. And if for some reason God just gave me the ability, if you tell me you don’t like it and you don’t eat it, when I fix it, you will eat it. It’s just something that gave me and I took pride in my heart to say because it was just something in my heart to say, you know what, God, what is it? What is the root cause of why they don’t like that product? You know, did they parents not fix it? Right. Have they had did they have a bad experience? What was it? So it was like I think it was more in the depths of my heart to fix the problem, to give them a different avenue, to see that this could taste like this. I understand Brussel sprouts is nasty because you had it in high school, but let me do something different. Let me let me see. Because it’s going to change your life. It’s going to to me, it was me helping you see life and to go to a different, you know, environment and not be afraid for to take another chance. So that’s so food has really been big for me. It’s more of bringing people together.

Brian Pruett: [00:07:07] You can tell it’s been big for me, too. I don’t mind.

Angel’o Hill: [00:07:10] Hey, hey, hey.

Brian Pruett: [00:07:12] I’ve got a 24 pack, you know, So.

Sharon Cline: [00:07:15] Got the keg going.

Brian Pruett: [00:07:16] Yeah, that’s right. So, no, it is. It is true, though. I mean, every time you think about whether it’s a family reunion or friends get together or something, what’s the main thing of everybody there? It’s food. You know, we I was at a I was a networking event last night and I was giving our friend and his husband Terry, a hard time because every time I see him, he’s eating, you know, and he’s like, well, if there’s food, I’m going to be here. So especially when it’s free, you know, I’m with him. So and Angelo Angelo and I met at a networking event at the Woodstock Business Club. And then I went and had my 1 to 1 with him, and he shared an incredible story. So. And how you got started with the business and I would just like for you to just to share that because it’s just it’s inspiring. If somebody is really listening that wants to it’s going through a hard time just thinking about a business or in their business and having a hard time. So just please share your story.

Angel’o Hill: [00:08:07] Okay. Well, Brian Pruett Delicious was pretty much started. It was a God thing and I say it was a God thing because when I heard it, I thought it was just weird. And my wife was like, What? Which I knew it was God because she’s like, No. And I’m like, Yeah, that means it’s God not against her. But you know, our thoughts are not his thoughts and our ways are not his ways. So I had to apply. If it’s weird to somebody else, it’s a God move, you know, because a lot of times we go to what everybody says and it’s not what God says. But at that pivotal point, I was an executive sous chef for a retirement home in Alpharetta and worked there for 2 or 3 years. I really had support from my pastor because I wanted to quit so many times because I was just tired. Lord, I’m just tired, you know? I feel like I’m better than this. I feel like I need to change. You know, I just I’m tired and my pastor would be like, No, shut up. Work. Be quiet. Close your mouth, love everybody. Do what you’re supposed to do. And God would bless you. And I’m like, Oh, God. So pandemic hit. And like I was telling Brian, I said. With me. It was tough because as I was working as an executive chef, I was experiencing a lot of, you know, people, you know, in that environment that was dealing with a lot of issues, you know, learning to be a leader and deal with the staff and then deal with the clients.

Angel’o Hill: [00:09:31] And it was a lot going on. The pandemic hit real hard, and we were warned by our pastor. He was pretty much telling us, hey, God is about to cause judgment. I need y’all to keep your money, save your money, store up and just trust God. He said, this is not about to be a season where Pastor is saying it’s about to be a, you know, a 2020 vision and God is about to bless. He said, I’m the prophet of this house. And God said, there’s about to be punishment judgment in the land. He said, It’s nothing for y’all to worry about. We’re not going to shut our doors. We’re not going to do anything. We’re going to stay faithful. We’re going to praise God. We’re going to love each other and we’re going to we’re going to obey what God says. So out of the blue, pandemic hits. So I’m like, what in the world? What? Like what is going on? And I’m nervous. But one thing I had to learn that my overseer, Thomas Anthony Senior at Heaven’s Harvest Ministry, he was pretty much telling me everything he said has never failed. And in my mind, being there 12 years, it was like, okay, all right, God, what are you teaching us? Because this is going on now.

Angel’o Hill: [00:10:35] We’re shifting at this job. Now we’re wrapping everything up. The whole system has changed. People are nervous. People are scared. What’s going on? And then I have to change. So when me changing into the the procedure of the pandemic, I was a little hard headed. I didn’t like wearing a mask. And it wasn’t saying that people out there, you know, didn’t get the the COVID and all that. It wasn’t saying that. But where my belief was and what I’ve seen in the healing in my eyes in that ministry is just what I believed. And what I seen in my faith was at a different place. It wasn’t to discredit nobody, but I just didn’t agree. Well, I have to wear the mask and pastor be like, Hey, you have to obey the land of the law. Just obey. Obey because you’re a man of God. You’re a leader. Obey. I’m like, Oh, God. So after obeying, I started having warfare with the staff because at the end of the day, they were threatening us saying, Hey, if you don’t take the shot, if you don’t do this, you’re going to lose your job. And thank God, before marriage, I had went through so much where I was like, Hey, okay, God, here’s what it is. And I had to learn that I had other people now looking at me that were that had finally joined the faith that I was at. So I even had to be cautious on how I made moves at the workplace.

Angel’o Hill: [00:11:56] And because they were looking at me, they were comparing with our overseer was preaching. Then when we come to work together, they was looking to see if I was going to practice that and if I was going to go against or if I was going to stand against or stay, you know, with what he was teaching us and the faith that they have seen that I have seen already 12 years, you know, so the lady told me, hey, Mister Hill, you know, I know you, the chef, but if you don’t take it, you’re going to lose your job. So I went in there and I said, Okay, God, what do I do? Because I’ve seen healing. It’s nothing. It’s not it’s not a show for me. I I’ve seen healing. I’ve seen people bring their family members in. I’ve seen this man of God go to people’s houses, lay hands. I’ve seen his work and I don’t know what to do. And I read that paper and that paper said that they cannot terminate you if you deny. But that wasn’t expecting me for me to read it. They was they was expecting me to follow what they said and put the fear in my heart to do what they say. So because I read it, I said, I’m not taking this. And she was like, Excuse me? I said, I’m not taking this. She said, Well, Okay.

Angel’o Hill: [00:13:10] That’s how she said okay. And when I tell y’all I went through hell that week, I was cut. And then I started learning the hands of the enemy. How? When you stand because other people fear they’ll go against God when they’re portraying to be a God’s business. So I started learning why it hurt, because we say we are God’s business, but when it comes to God, we’re going to go with the world says So She started cutting my hours, and then when I denied it, my boss started attacking me. It was like, You need to do this. I know you’re the leader, but you’re the executive sous chef, but you need to do this. I’m like, I’m not doing this. I’m not. So as the other people that were looking that were in church with us, they were like, I’m not doing it either. So it’s three of us in there, like I’m not doing it. So they called me in the office and the the district manager came in. He’s over like all the facilities in Georgia, and he has never been mean to me. I’ve been there two years and a half, worked on time. Faithful never called out. And he came to me and said, Hey, I heard you denying the test. I said, I am. He said, Well, if you deny it, I don’t care about it. He said, I’m gonna suspend you for two weeks with no pay. I said okay.

Angel’o Hill: [00:14:26] And at that time in my heart, I’m like, Lord, I just got married. It ain’t the same. I’m in a new marriage. I have another responsibility. What? What is this? But I had to be strong, okay? Because I started thinking about living in the car when I was at once. Before I started thinking about when I didn’t have. And God made a way. And I started saying, you know what, God, it is what it is. If I stand for you and I’m suspended, you’re going to take care of me. And I had to. It was hard because I had to be strong knowing that my wife was in the beginning of ministry and her faith wasn’t there at the time. I mean, she was supportive, but come on. She’s like, um, okay. And I’m like, We’re going to make it. And then I go in my prayer room like, God, what? What’s going to happen? I said, But you know, when they when they did that, I was just like, okay, God. All right. So my wife found out while I was out those two weeks really was three weeks. My wife found out her cousin had passed and she was like, Babe, my cousin passed. And I’m like, okay, well, we got to go up there. So she said, okay. We got prepared. And the day before we was going to go, they called me and there was a general manager who was like, Hey, Mr.

Angel’o Hill: [00:15:43] Hill, Hey, you can go ahead and come on back. I said, okay, well, I can come back. But my wife pretty much, you know, she’s about to have she’s about to bury her cousin so I can come back that Saturday. And he was like, What are you telling me? Are you telling me you’re denying coming back? And I knew that language. I’m like. And I heard breathing on the phone. So I was like, okay, he’s not on the phone by himself. It’s either air or somebody. Somebody there. It’s just the way he set up the question, like he already had pre planned to get rid of us. And I said, You know what? Don’t worry about it. I said, I’ll be there. Mr. Hill, I detect you have an attitude and we can’t we can’t deal with that. I’m like, No, sir. And that was God dealing with me. Because as a man of God, I felt like my, my my strength was taken at a place to make a stand, you know, to manipulate me. So I was getting angry and I had to learn to I had to calm down and say, you know what? Let me plan this the right way. Let me play your game, but you’re going to be really playing my game. But let me not mess this up. But it was really God showing me, no, I need you to stand where you stand. So I said, All right, sir, I just do what you do.

Angel’o Hill: [00:16:57] I do what you tell me to do. When do you need me? Well, you need to come back tomorrow. I said, okay. Now, knowing me myself, having the relationship that we had. And it’s funny because we had a great woman of God that was at the time I had got her a job where I was at and she was a part of our ministry and God just God really gifted her with prophecy. And I took it for granted with her because she shouldn’t probably shouldn’t have been telling me that what she told me. But it was a help for me. And she said, Bro, close your mouth. And I’m like, What are you talking about? Your boss is really your enemy. I said, No, he’s not. She said, I’m telling you. He’s your enemy. He does not like the God in you. I was like, This is crazy. This is all this is going on. What do I do? So what? I learned best from my leader, Serve your enemy well. So I would serve him at the utmost. I would be I would do everything he needs me to do. I would do above and beyond. And eventually it was true. But when I found out, I learned to serve even more so at that time. And going back to when I texted him after they told me to come in, I, I thought our relationship of how we took care of one another, of you come in and I work your your week and you you know, we work together.

Angel’o Hill: [00:18:15] I thought that would be okay to text him. Hey. Hey, chef. I got this going on. He told me to come back. My wife is having this. Can you please work this Saturday for me? And I’ll work the days you need, because that was the relationship we had in two years and a half, not knowing. He was right there with the general manager and he texted him everything. So I got on my knees and the and the general manager was like, Well, we’ll call you back. Just go ahead and get everything situated. So I got on my knees. I said, God, what do I do? I don’t feel comfortable. I don’t my wife is important. She lost a cousin. What do I do? I have to stand on the guy. You have to show me. I don’t know what to do. I’m a new husband. I don’t know what to do. I just don’t know what to do. Five minutes later, I sat down. He called me Mr. Hill, we’re going to go ahead and terminate you. Said, All right, that was the answer. And I never heard I never heard that response from God that fast. And sometimes we hear it, but we don’t want to accept it. It’s like you prayed. He’s like, Here you go. And you’re like.

Miracle Hill: [00:19:21] Yeah, that is the truth.

Angel’o Hill: [00:19:23] Because, you know, And that’s when I was like, okay, we lost too much. God, we ask for prayer. But when you answer, we want it the way we want it. You’re like, No, I’m releasing. I’m releasing you, buddy.

Brian Pruett: [00:19:33] Sometimes the answer comes longer and you wish it was quicker like that. Yes.

Angel’o Hill: [00:19:36] And it’s like, what? So I sat down. I told her, I said, Baby, look, I lost my job and did not know the other two that were standing with me. They called them two and terminated them. It was crazy. So and I said, okay, all right, cool. I said, okay. And baby, watch me. I went in the office every day and I’m like, God, what do I do? What do I do? And all I heard Pastor tell me was, Your wife is your blessing. God loves her. Her heart with her. Her heart with him. He has a she has a special relationship because you married her and you chose her. God is going to always bring favor to your table. And I was like, okay.

Angel’o Hill: [00:20:19] Hey, wife. Hey, love. Muffin. Come here.

Brian Pruett: [00:20:24] I mean, miracle.

Angel’o Hill: [00:20:25] I mean, come on, Miracle.

Angel’o Hill: [00:20:26] She is my miracle.

Sharon Cline: [00:20:28] Miracle Faith.

Angel’o Hill: [00:20:29] Okay, so I was like, you know, babe. She said what you want to do? She said, I’m here to serve you. What you want to do? I said, Well, go to every restaurant. I mean, call every mall. Let’s see what we can do. Let’s start a catering business. I already have the catering company. Let’s get a building. And y’all trust me, I had ten cent in the account, so I’m like, Lord, this is a rough week. You know what’s going on, you know? So she called. She called. She called and. A one lady from the town center mall. She was over the town from the mall and the Mall of Georgia. She called us. She was like, Can I come in?

Angel’o Hill: [00:21:04] I was like, Oh, snap, this is really happening.

Angel’o Hill: [00:21:07] Okay? So we come in and in my mind I’m like, okay, we’re coming in, but where’s the money?

Angel’o Hill: [00:21:12] There’s the money that I count.

Angel’o Hill: [00:21:13] We’re wiped clean. I use my last to take my wife to go see her cousin, you know, And it was just tough. And so the lady came in and she was like, So what do you want to do? I said, Well, we want to start a catering business. And she said, okay. She said.

Angel’o Hill: [00:21:26] But Mr. Hill.

Angel’o Hill: [00:21:28] I know you want to start a catering business. There’s nothing wrong with that. But I’m looking at this bread pudding.

Angel’o Hill: [00:21:33] I looked at all these menus and I’m like, Mm.

Angel’o Hill: [00:21:38] Okay. You know, sorry. Let me backtrack just two minutes. So before I met her, I sat down and I was in my in my office like, God, what what am I going to do? And all I heard while she was standing was Brad Pitt. Delicious. She was.

Angel’o Hill: [00:21:53] Like. What did you say? I said, Brian Pruett delicious. She said. I said, a bread pudding bakery. They have donuts. They have donut bakeries. They have muffin bakeries. Why? We can have a bread pudding bakery. She’s like, Whoa. She said, Are you sure?

Angel’o Hill: [00:22:11] I’m like, Yeah, that’s God. And she watched me as I was writing. God was giving me the recipes. I was writing Two Cups.

Angel’o Hill: [00:22:20] Right. She’s like, Baby.

Angel’o Hill: [00:22:22] How do you know this guy’s giving it to me? I wrote the plan two days. The whole business plan was written. I was just like, okay, God. And God was saying, This Avenue Brian Pruett delicious is going to be an avenue to open up for souls. It’s for winning souls. You’re going to be the cause to win souls. You’re going your business is going to be for souls. Your platform is going to be for souls only. I’m like, Oh, God, no. I want to get rich. No, I want money. I’m broke.

Angel’o Hill: [00:22:48] God, I need some money.

Angel’o Hill: [00:22:49] So then again, we fast forward to the lady. We meet her. She’s like, you know, and mind you, I’m not listening to God. I wrote everything. I’m like, Yeah, I want a catering business and I can cook.

Angel’o Hill: [00:22:58] She said, No, Mr. Hill, I was looking at this dessert. All the food looks pretty, but it’s just a bread pudding for me.

Angel’o Hill: [00:23:05] I’m like.

Angel’o Hill: [00:23:07] Really?

Angel’o Hill: [00:23:08] Okay. All right. God. All right.

Angel’o Hill: [00:23:10] She’s like, And.

Angel’o Hill: [00:23:11] Everybody loves the bread pudding pictures.

Angel’o Hill: [00:23:13] I’m like she said, So what do you want to do again? Brian Pruett delicious.

Angel’o Hill: [00:23:19] She was like, Oh, okay.

Angel’o Hill: [00:23:20] She wanted a bread pudding bakery. I’m like, Yeah. She’s like, okay, so how much.

Angel’o Hill: [00:23:24] Are you planning on, you know, making a month with your vision?

Angel’o Hill: [00:23:28] I said, Oh, like 5000 a month. She said. Mm. She said, Let me help you out.

Angel’o Hill: [00:23:34] She said, I believe in you. Can we put 80,000 down? And in my mind, it was really God’s showing me. Don’t listen what he’s giving you. Let your faith be high. Go high. Don’t lessen yourself. Because if I have a stranger that believes in you and then God is using her to show you what she believes in you. So got that, Got that settled. She said, Well, we’re going to welcome you on to the town center Mall. We have this building for you. It’s going to be pretty much 2500 a month. I’m like, okay, God, I’m broke. That’s all I was thinking. I was kind of money. How are we going to do this? She said, Well, we’re going to give you four months free.

Angel’o Hill: [00:24:11] Wow. I said, okay. All right. God. You know, And.

Angel’o Hill: [00:24:14] Whatever God works where there’s vision, there’s provision. And I was like, okay, all right. And the blessings of the Lord make her rich and add no sorrow to it. So I’m like, okay. I’m like trying to add the word while I’m looking at my bank account. Like, this is not matching God.

Angel’o Hill: [00:24:28] But.

Miracle Hill: [00:24:29] You, faith, man of.

Angel’o Hill: [00:24:30] God, you got to.

Angel’o Hill: [00:24:31] Walk by faith and not by sight and the favor. And I’m like, okay, God, just listen. Just Angelo, listen. So she gave me she gave me the building and it was an old red velvet shop. And she was like, You’re going to be in the front of the mall. I’m like, okay, cool. She said, But you have to follow the the mall hours. And I said, Well, where’s the mall hours? She said, Well, pretty much the mall hours are, you know, every day. I said, including Sundays. She said, Yes. I said. I don’t know about Sundays.

Angel’o Hill: [00:25:04] She.

Angel’o Hill: [00:25:05] Said. Is there going to be a problem? I said, Well, where my faith is, Sundays is what I need and I just truly believe Sundays needs to be off for family time, fellowship and worship. I just cannot do it. I said, I’ve been there before. She said, Well, we’ll work it out. So I’m like, God, how am I going to build this?

Angel’o Hill: [00:25:22] Like I don’t have no money?

Angel’o Hill: [00:25:24] So car broke down one one day and got a flat tire and then got the flat tire. And I looked at the sign on the man that was doing my tire and I said.

Angel’o Hill: [00:25:35] Sir, what did who did your logo? Who did your son?

Angel’o Hill: [00:25:38] And he told me about this company. And so I called the company and the young man came out. He was like, How are you doing? I said, I’m doing good. He said, What are you trying to get done? I said, Well, I have this building. I said, To be honest, I don’t have nothing right now. I said, Just try to work on getting stuff together.

Angel’o Hill: [00:25:55] He said, okay, right. Well, let’s look around. Let’s see.

Angel’o Hill: [00:25:58] This is what we can do. Start giving me visions, make it quick. Started giving me everything that he can do with this building. So I’m getting excited. So he’s like, Well, it’s going to be $10,000. I’m like, Here we go again. God, with the money. I don’t see no money.

Angel’o Hill: [00:26:13] How it’s.

Angel’o Hill: [00:26:14] 10,000. Don’t come to my hand. So make it quick. Two days later, the lady comes downstairs and she’s like, Well, we made a decision. I’m so sorry. I know I gave you four months, and I know I told you, but we’re going to have to just collect the keys and we’re just going to have to end this contract. I said, I just got it. She said, I know. She said, and I know you sent your letters. I know you sent your scripture on what you believe. But if you’re going to be in this mall, you have to follow by hours. I said, okay.

Angel’o Hill: [00:26:41] All right.

Angel’o Hill: [00:26:42] Now, mind you, in my vision, God had me put children ice cream, bread, pudding colors. All I seen was colors, life, joy. And in that building, it was not it. And I called my wife. I said, Babe, they just terminated me. I just only been there a month just trying to get everything together, She said All things work together for the glory of God. I said, I don’t want to hear that. You know this my wife, I don’t want to hear that. But thank you, baby. And but it stuck to my heart. So a week later, the same lady called me. She was like, Mr. Hill. I said, Yes, ma’am. She said, Can you come by back to the mall? I said, Yeah. She said, I have one building I want you to look at.

Angel’o Hill: [00:27:26] Y’all. I walked in that building.

Angel’o Hill: [00:27:27] It was on the other side of the mall. She said, you’re able to get your Sundays and Mondays off and it’ll be $1,300 cheaper. I said, okay, in my mind. Where’s the money? Look how selfish we get. I’m like, okay, where’s the money? So she opened up the building and had all black tar on it, too, threatening to block the view. I walked in there. Y’all was colors everywhere. They already had the ice cream machine. They had the hose where you put the dispensers in. And it used to be an old yogurt place or a cereal yogurt place. And I was like, What?

Miracle Hill: [00:28:01] Some of your vision.

Angel’o Hill: [00:28:03] It was the vision. And I said, God, what she said, And we’ll still.

Angel’o Hill: [00:28:07] Get four months.

Angel’o Hill: [00:28:07] Free. I said, okay.

Angel’o Hill: [00:28:10] And we’re almost we’re almost done. So then the young man that was over, the signs came in and he said, I told him we have a new spot. He said, okay, well, I’m on the way. He looked around and he said, Yes, papi, he’s Dominican. He says, Yes, Papi.

Angel’o Hill: [00:28:25] I’m like, Is he calling me daddy? Yes, Papi.

Angel’o Hill: [00:28:28] He said, Yes, Papi.

Angel’o Hill: [00:28:29] This is you, Papi.

Angel’o Hill: [00:28:30] He said, We can do it.

Angel’o Hill: [00:28:31] I said, okay. He said, But can I tell you a story? I’m like.

Angel’o Hill: [00:28:35] Oh, God, I’m being honest. I’m frustrated. I’m like, Yeah, go ahead.

Angel’o Hill: [00:28:39] He was like, So I was in the car and I have a business partner. I said, okay. He said. You know, we were driving and, you know, I pulled it.

Angel’o Hill: [00:28:48] I said, You did what?

Angel’o Hill: [00:28:50] And in my.

Angel’o Hill: [00:28:50] Mind, you know, I’m like, okay, this is really childish. I don’t want to hear this. And God told me, Shut up.

Angel’o Hill: [00:28:55] Listen.

Angel’o Hill: [00:28:56] I’m like. Look at my posture change. I’m just looking at I’m like, You’re crazy.

Angel’o Hill: [00:29:01] And he was like, Yeah, I pulled it. I said, You pulled it? He said, Yeah, I pulled it. I said, What is that? He said, I, you know, he made a poot sound, so I’m laughing. Oh, my goodness. I said, You put it. He said, Yes. He said, I put it in the car.

Angel’o Hill: [00:29:14] And my partner got mad at me.

Angel’o Hill: [00:29:16] And he got out the car. He told me to get.

Angel’o Hill: [00:29:18] In the back and he’ll.

Angel’o Hill: [00:29:19] Drive.

Angel’o Hill: [00:29:19] So he said, So in my dream I got in the back.

Angel’o Hill: [00:29:23] He drove and in my mind I’m like, He’s just crazy.

Angel’o Hill: [00:29:25] I let him drive. I didn’t want to drive anyway, just.

Angel’o Hill: [00:29:27] In his dream, he said. And his partner.

Angel’o Hill: [00:29:30] Locked the door, put the car in drive, jumped out the car with him in it, and ran it into the river.

Angel’o Hill: [00:29:36] And I was like, Huh? I said, What? He said, Listen to me, Papa. Listen. I said, okay. He said. And I woke up and said, God, what was this dream?

Speaker7: [00:29:48] Mhm.

Angel’o Hill: [00:29:49] Say, what is the dream. He said I went and.

Angel’o Hill: [00:29:54] God told me that my partner was my enemy.

Angel’o Hill: [00:29:56] So the dream was to tell me that my partner was my enemy.

Angel’o Hill: [00:29:59] He said. So I didn’t want to believe God. So I got to work and my son called me.

Angel’o Hill: [00:30:04] And he said, Papi.

Angel’o Hill: [00:30:05] I want to come work with you. And he said, You know, in my field, I don’t believe in making my kids do what I do. He said, But for my child, I want to work with me. I was happy.

Angel’o Hill: [00:30:14] So I told my partner, Hey.

Angel’o Hill: [00:30:16] My child wants to work with me. My son.

Angel’o Hill: [00:30:18] My partner said no. I don’t want your son working with us. No. No kids.

Angel’o Hill: [00:30:24] He’s like, My son is grown.

Angel’o Hill: [00:30:25] I don’t want that.

Angel’o Hill: [00:30:26] He said the next week his partner had his son working after he had denied.

Angel’o Hill: [00:30:30] His son to work with him, which opened his eyes to.

Angel’o Hill: [00:30:34] Show him that God was telling him that his partner was his enemy. So God told him to make a change. So the next day, 50,000 was.

Angel’o Hill: [00:30:42] Missing out of his account. He was telling me.

Angel’o Hill: [00:30:44] This and he was like, the only person that had access was the partner. And he told the partner, Why did you take the money? He was like, I didn’t take the money.

Angel’o Hill: [00:30:51] But if I took it, I have a right.

Angel’o Hill: [00:30:53] As part of my business. He’s like, No, I. I asked you to come aboard. I bought the stuff.

Angel’o Hill: [00:30:59] And he said, Poppy, he looked at me and said, Poppy, God.

Angel’o Hill: [00:31:02] Told me to let it go.

Angel’o Hill: [00:31:04] Give him everything. I said, okay, and look at me.

Angel’o Hill: [00:31:09] I’m so carnal minded. I don’t care about what he going through. I’m like, How are you going to deal with me? You know? And he was.

Angel’o Hill: [00:31:14] Like.

Angel’o Hill: [00:31:14] So, papi.

Angel’o Hill: [00:31:16] I’m going to have magnussen’s. I say, What? He said, God says manna. His manna. It’s going to be manna signs.

Angel’o Hill: [00:31:25] I said, okay. He said, I’m a let everything go and God’s going to bless me. So for that, I’m going to bless your business and I’m going to do everything for free. Right now, he said. And when God bless you, you take.

Angel’o Hill: [00:31:35] Care of me.

Angel’o Hill: [00:31:36] I’m like, You know what? What if I was stupid and didn’t hear that story? So then Bread Delicious came about.

Angel’o Hill: [00:31:41] And it was tough.

Angel’o Hill: [00:31:43] It was not easy running bread, but delicious. The first six months was rough, but in. In the roughness there were souls coming.

Angel’o Hill: [00:31:54] Coming.

Angel’o Hill: [00:31:55] And the pivotal point.

Angel’o Hill: [00:31:56] Of my life coming for Christ.

Angel’o Hill: [00:31:59] And that was an avenue. And a lot of souls have been saved thus far. And just to see now where we’re at and to see even corporate come down and say, Hey, we’re going to give you this special rent amount. Don’t tell anybody because you have brung a light to this business.

Angel’o Hill: [00:32:18] I’m like, What? And then I come to church. And of course, our.

Angel’o Hill: [00:32:22] Lovely, wonderful overseer, Thomas Pulliam Senior, he hears God.

Angel’o Hill: [00:32:25] So he just.

Angel’o Hill: [00:32:26] Makes a joke on the pulpit, huh? Ain’t God good? I’m like.

Angel’o Hill: [00:32:29] He told you?

Angel’o Hill: [00:32:31] And he, like, give him a praise. I’m like, Yes, he is good. He said, Didn’t I tell you God was going to bless you? Didn’t I tell you that God was going to use spray delicious to draw souls and families to Christ? He said, Because your hands are blessed. And it brought back to the intent of why I cook, to bring people together. So that was just encourage anybody know it’s going to look rough. I mean, at one point I was $16,000 behind on the rent and I’m like, God, why did you give me this?

Angel’o Hill: [00:32:59] And I’m not making enough money to get it done.

Angel’o Hill: [00:33:01] And then the owner and the corporate come down and say, we’re just looking around. I’m like, God, we’re about to lose this.

Angel’o Hill: [00:33:07] This bread for the bakery.

Angel’o Hill: [00:33:10] Like, this is crazy. And it was God really humbling me. It was to a place where even though I learned that people will say they’ll bless you.

Angel’o Hill: [00:33:19] I take care of you. Just.

Angel’o Hill: [00:33:20] Just take your time. When God bless you. I learned it may sound crazy. I learned not to believe that. Because men are fickle. We cannot be trustworthy. We can’t trust the man, but the God in them is what you trust because God will prick their heart to make sure the integrity is in place. But I had to learn. We’re so quick.

Angel’o Hill: [00:33:39] To make the make the you.

Angel’o Hill: [00:33:42] Know, hey, I’ll bless you and have patience with you. But until you.

Angel’o Hill: [00:33:45] Start running out of money.

Angel’o Hill: [00:33:46] You know, and I started learning, okay. So God had to humble me. And at that time, that man walked in. My building was looking around like, okay, what can we do with this building? I’m like, okay, we’re about to lose. I just got on my knees. I didn’t care if they was in there. And I just closed my eyes and prayed to God, what do I do? What do I do, God? What do I do? And then we sold our home and it was crazy. We sold our home at almost triple and it was like, What?

Angel’o Hill: [00:34:10] God, what did you just do?

Angel’o Hill: [00:34:12] And I was able to take everything and take and take and take care of everybody, pay everything off. And it was crazy because I was like, God.

Angel’o Hill: [00:34:19] How did you do this?

Angel’o Hill: [00:34:21] I’m looking at the worst and I’m praising God and I’m still opening up knowing the situation, not knowing the owner was down there looking around, telling them, No, we’re going to keep him. But I was nervous, like, Oh God, I owe this man. This man said he was going to wait on me and now he’s on my phone telling me to pay him. And I’m like, I.

Angel’o Hill: [00:34:42] Thought you said God said, You’re bugging me every day. I don’t have the money. I’m not trying to get.

Angel’o Hill: [00:34:48] Over on you, you know. But it was it was teaching me that, no, you have to trust God. You have to trust God, His timing, because sometimes he may be working on the other individual, you know, because of what they spoke and knowing they hardened to it, you know, And I had to learn, okay, be patient, you know? So that’s really delicious. And God has been a blessing. I met you. You know, it’s just so we’re excited. You know, Brett Polish is doing very well right now. You know, a lot of a lot of families come on board and just, you know, just want to help out. And me and my family, me and my wife has gotten even closer. Now. We have two children. When we started, we didn’t have none, you know.

Sharon Cline: [00:35:25] To go.

Angel’o Hill: [00:35:26] So that’s been a challenge, but it’s been a blessing. And I’m truly grateful for Brett for Delicious and our catering business, Collard Greens and Blessings Catering. So it’s just I’m excited and we’re and we’re really looking forward to spread out even more. And really the vision I asked God for is to franchise it and make sure that I make the right decision to choose the right leadership that’s going to that’s going to do the same thing and that’s going to have in Germany and Japan and places everywhere. But that avenue is going to be open to have Christian Night Souls get saved because a lot of times we say we’re a Christian business, but we’re not. We’re lying. And I learned that by the stands I had to make make even at the the mall when they told me, put Jesus down. I’m like, what? Yeah, the the office doesn’t like you having Jesus on your sign and on your wall. I’m like, I’m not doing that. And they were like, Well, you have to. That’s a part of your contract. I said, Well, if it’s a part of my contract, I need to go inside of the Spencer stores and all the other stores that has things that are not appropriate for my eyes and offensive and take it down.

Angel’o Hill: [00:36:29] That lady came back to me and said, I am so sorry to you. I apologize. You’re correct and we will not bother you again. So when I started making those stands, I started learning like, okay, we say we Christian business, but are we really standing for Christ or are we standing for the money that we need to make? Because if you stand for Christ, you’re going to lose. You’re going to lose a lot. And it’s a good lose because you got to say, okay, am I really in it for money or am I really in it for souls? And that’s where the testing comes. So God will make sure you don’t get you don’t get what your desire is because you said you was there for soul. So he’s like, okay, I’m going to take care of your home, take care of your business. I’m going to bless you, but it ain’t how you want it, because I may need you at this place for that soul. I can’t have you too high because you may. You may turn that soul away. And you may need to be there to build them where they need to be at. And I learned that it takes a lot.

Angel’o Hill: [00:37:17] So pray for Delicious.

Brian Pruett: [00:37:19] So you will share with me with the employees. You guys work with and have and, and you just talked about how families come in and, you know, they’re reached by the employees from you guys. I just that’s just that’s awesome. So, um, that’s an example of patience, faith, listening, trusting. All right. There. And I got to say, mine was just tested this past week because, you know, I do a monthly trivia show for nonprofits. And last night was our Wednesday night was for the Etowah Scholarship Foundation. And the week before was spring break. Right. And so a lot of people were gone. And I only had ten tickets sold and I’ve been having 60 people at these events. So I was nervous and I was like, man, what am I going to do? And so my wife and I started praying, you know, and we pray every month, man. God, please bring us the attendees. And it was like the floodgates opened the Monday morning because we had 71 people there. Yeah. Wow. You know, and it’s like, you know, with ten tickets to 71 people coming was just, you know, so it’s just awesome to learn. And you and I talked about to one of the things that sometimes can be annoying, but also a little dangerous too. Or when people walk around and they have to profess that they’re Christians, right? And a Christian business. And instead of leading by example like you’ve been doing, you know, when you talk about God be the glory, you know, and stuff like that. So. So I got to go back. I’m going to go back to Miracle for a second. Okay. Because she’s the real boss.

Sharon Cline: [00:38:48] No, no, no.

Brian Pruett: [00:38:49] No. I know God’s a real boss, but of you guys, she’s the real boss.

Angel’o Hill: [00:38:56] She’s different. Yeah, she’s different.

Sharon Cline: [00:38:57] Yeah.

Miracle Hill: [00:38:58] I can’t agree with that.

Brian Pruett: [00:39:00] Well, that’s right. So I just from your perspective, I just like to hear the story how you guys met. I mean, you rob the cradle, as they say, from what I just heard. So how we.

Angel’o Hill: [00:39:08] Met. Yeah.

Sharon Cline: [00:39:09] No, no, no.

Miracle Hill: [00:39:12] How did we meet? We met. Uh, okay. So my roommate in college was an RA. She was a resident assistant. And they work together as rays, right? I stayed with my roommate, and at this time of my life, I was really at a pivotal point in my relationship with God. And I was not living a Christian life at that time. And God was like, Hey, you got to get back to me now. This is your spiritual life is at stake. You got to find me now. I got to get you got to get back to me or you’re done. And I was so convicted, I was like, Look, I’m not from here. And she had been she had been living in Atlanta for a while. So she knew the locals and everybody. So I said, you know, do you know somebody who has a local church here? You know, do you know somebody who has a church? I got to get to a church. And at that time, I was really, honestly just trying to save my soul from hell. I wasn’t really, really trying to get a relationship with God again. I was really just trying to save save myself. You know what I mean? Like, you know how people don’t really I don’t really I didn’t really want to live the life at the time.

Miracle Hill: [00:40:29] I just wanted to save myself. And that’s my honesty. That’s my truth. Okay. And so I said, you know what? I just got to get this. Just got to get to church. And so she said, Well, I have a brother. That’s what she said. She calls she said, Brother, this is my brother. I work with my brother and he has a home church. And I let him know that we’re going to go to church on Sunday. Well, she she worked nights and weekends and all this stuff. And so she she said, well, I talked to him. He’s going to pick us up and we’re going to go to church. Okay. But she works late the night before and ended up going to going to her cousin’s house that night. And so she says, well, I just I’m going to meet y’all. He’s going to pick you up in the morning. I’m going to come home, get dressed and meet y’all at church. And I said, okay. I wake up that morning and I get dressed and I wake up to a text message giving me the directions to the church, and I’m like, Well, I don’t have a car and I don’t have no money for an Uber. I ain’t going to tell you that because I didn’t know you at the time. Right?

Angel’o Hill: [00:41:31] So we ain’t made a choice yet.

Miracle Hill: [00:41:33] And so I’m ready. And then she gets home and says, Well, why are you still here? I said, Yeah, he didn’t. He didn’t come get me. He said he had to go pick up his brother a little ways away. And and now here I am. I’m still here. And so I was like, I’m done with folks. I don’t want to go to nobody church. I don’t want to go to your church for sure. I’m not. I’m like, I’m done with that. So I didn’t go and he said he called me and said, Hey, we’re only having a short service this morning. I. I’ll pick you up for the evening service. And like I said at the time, I was just trying to clear myself with God. I wasn’t trying to really have no relationship with him, so I wasn’t trying to like go out of my way. He’d pick me up for the morning service and I wasn’t trying to have an afternoon service. I was like 430 when who who has church at 430 at oh, this is my to y’all. And he says, I said, Well, don’t pick me up in No. 430. I ain’t going No. 430 service. You pick me up next week for the morning service. And then once I’m done with that, you know, I’ll go home and have my dinner ready for Sunday. And and so she calls him upset because I’m still there. Right. And tells him, hey, why you ain’t pick her up. And so she puts him on speaker and he talked me down. He said, yep, black women, you know, they don’t they don’t want to seriously live for God. They don’t fool with black folk. They just they just not. That’s why don’t fool with black women. That’s why I can’t stand them.

Angel’o Hill: [00:43:04] I got issues back then. I was really.

Sharon Cline: [00:43:05] Bad.

Miracle Hill: [00:43:07] And meanwhile, he’s on speakerphone, so I’m listening. She’s like, she ain’t serious about God. She ain’t want no relationship with God and all this. And I’m talking about I’ll just tell me down on the phone. But he’s on speakerphone, so I hear it. And so I said, Cool, cool. She got on the phone with him. I was like, I ain’t going to nobody church who has that view? I just trying to get back at the guy. Right. So long story. I did not go finish out that school year that was close to Christmas, went home for Christmas and came back, met this man of God on the elevator singing He was going in, y’all, Jesus will.

Sharon Cline: [00:43:46] Fix it for you. Okay.

Miracle Hill: [00:43:48] So he going in and I’m like, okay, what’s up? We singing, We singing. I mean, we had maybe like 2 or 3 other people on the.

Angel’o Hill: [00:43:57] On the elevator.

Sharon Cline: [00:43:58] Going, We’re.

Miracle Hill: [00:43:58] Just singing. And so we finish our little verse. And I said, Hey, what’s your name? Well, no, he said, No. He said, What’s my name? And I said, I’m Miracle. And he says, Miracle? Yeah.

Sharon Cline: [00:44:11] She said.

Angel’o Hill: [00:44:11] Angel, I’m like, Oh God.

Miracle Hill: [00:44:14] You’re who I was avoiding before. So I was like, Hey. So we talked it out because we had a little disagreement about him not picking me up. So once we resolve that, you know, we were like besties ever since. And then God worked that too. Like, I woke up like nine months later and I was like, told my mom, I said, Mama, I think I’m falling in love with my best friend. I don’t know if that’s like permitted, like I don’t want to do that. So she was like, well, you know, just let the Lord lead you. She said, Pray about it. She said, Don’t tell him nothing right now. So she just said, Just pray about it and just don’t tell him nothing. And so I let that prayer go for a while and looked up and at what was it, November? He he came to me and was like, you know, I believe that. I believe that you’re my wife. I believe that, you know, God has predestinated us to be together and for you to help me with my vision. And that was the long story short.

Sharon Cline: [00:45:15] And it was a lot.

Angel’o Hill: [00:45:17] Of important.

Angel’o Hill: [00:45:17] Things in the middle of that. Yeah.

Sharon Cline: [00:45:19] Yeah. Just the marriage. Yeah, yeah.

Angel’o Hill: [00:45:21] See a lot of it. You know, even with at that time, I was angry because. Being at a church where I was at. It broke all of the pain that I chose to be at another church. And it seemed like everybody around me that was in my culture were faking God. I had never seen anybody lay down that was in my culture on the floor and cry to God. It was always an image and over God. But after church we were going to go smoke weed and do everything else and we’re still going to be saved. So I had a view of.

Angel’o Hill: [00:45:55] Just.

Angel’o Hill: [00:45:55] Religion, black women and just the damage. So I seen the the what the practice is just of what she would say and how she was doing. I’m like, no, you’re fake.

Angel’o Hill: [00:46:08] No, no, because I was.

Sharon Cline: [00:46:11] I was religious.

Angel’o Hill: [00:46:12] You know, all I seen.

Angel’o Hill: [00:46:13] At that pivotal point in ministry where I’m at now was truth. No. Be who you are. No. Serve God. No. Quit all the antics. Be who you are. Trust the Lord. No, it don’t take all that. Because I’d rather you not shout and speak in tongues and love your brother.

Angel’o Hill: [00:46:30] You don’t need to.

Angel’o Hill: [00:46:31] Speak in tongues. Shout and play this role like you got God, but you got hatred in your heart. So that was in my that was in my teaching. So I was like.

Angel’o Hill: [00:46:38] No, I don’t want He was hard. I don’t want.

Sharon Cline: [00:46:41] Hard. I don’t want.

Angel’o Hill: [00:46:42] Him. I don’t want that type with me. No, I.

Angel’o Hill: [00:46:44] Want you to be honest. I want to know who you are. I want to know your your downfalls, your ups and downs, your bad days. Good days. Because that’s all I was used to. Because it broke me. Because I came from that type of environment I came with. The church was, you know, the image. And, you know, we’re going to look like we’re holy. And if you get baptized, that’s all that matters. And you can go sin and you can club, but as long as you got baptized, you’re going to make it to heaven. And that damaged me. So when God shifted me here to Heaven harvest ministry, it was like.

Angel’o Hill: [00:47:12] Oh, this is tough being here.

Angel’o Hill: [00:47:14] Whoa, Oh, I am, man.

Angel’o Hill: [00:47:16] I’m not holy.

Angel’o Hill: [00:47:17] Oh, man. Oh, man. I don’t know. God. And it was a and it wasn’t demeaning the teaching. The word of God was teaching like, okay, I got a lot of work to do. So it bring humility in my heart. It bring humbleness in my heart. And I had to realize, okay, I told her I have issues. That’s my problem because I don’t want nobody faking my life. I’d rather you say, Hey, I’m not close to God. I have these issues, but I love God and I’m trying to work it out. Man, I’ll be your best friend, but don’t put a role speaking in tongue and putting an image with a collar on your neck, but you still hating people. You still out there doing what you want to do and you’re being fake. So that was the issue at the time that I was dealing with while in school, because Pastor had put me on a mission while we were in school that we met. I had a man’s group that pastor was teaching me. He really was put me in the position.

Angel’o Hill: [00:48:02] To stay awake, was going through, because sometimes we.

Angel’o Hill: [00:48:07] See pastors, we don’t know the spiritual weight they’re carrying. That’s why a lot of them are dying right now. And because it’s a weight they have to carry the weight of those souls. They have to deal with issues. And I’ve watched this man who got up three services, still a father, still a still a husband, still going to school, going on, going to recital practices. After that, go to teach Bible study, go to Bible study at 430 and stay to midnight to sit there and talk to people and take care of people and put gas in their car. I watched that and I watched him still get up and make every appointment, still get up and don’t have no sleep. So it was breaking me like, Oh yeah, we don’t really know God because this man loved God. Who was this.

Angel’o Hill: [00:48:43] Man? Who are you, man? How are you surviving? They just told you they don’t care about you and you just pay for a whole year for them to live in their place because they didn’t have no money. And they came out your pocket, Not the church pocket.

Angel’o Hill: [00:48:55] What? I’ve never heard a pastor say, I don’t need your tithes and offering. I’ve never heard of that. No, I’m a man of God. I’m a husband. I take care of my own family.

Angel’o Hill: [00:49:04] I don’t need your tithes and offering.

Angel’o Hill: [00:49:05] If you don’t love God, keep your money.

Angel’o Hill: [00:49:08] We’ll be okay.

Angel’o Hill: [00:49:09] So just going through that and we learn each other and I was going through because I was in class dealing with the death of my mom, teaching seven people in there. That was hard headed, just like me. And I had to minister to.

Angel’o Hill: [00:49:22] Them and deal with their fight and deal with their personal.

Angel’o Hill: [00:49:25] Lives, deal with their sicknesses, deal with everything like.

Angel’o Hill: [00:49:28] Lord, what are you doing? I ain’t called to this. I’m dealing with my life. I got to preach to them every Wednesday.

Angel’o Hill: [00:49:34] So I had a I was dealing with.

Angel’o Hill: [00:49:36] Reality and seeing she.

Angel’o Hill: [00:49:39] Was in her own way of churchy.

Angel’o Hill: [00:49:41] God be the glory. I was religious.

Angel’o Hill: [00:49:43] How are you saying God be the glory?

Angel’o Hill: [00:49:45] But you’re drinking wine every night and you getting drunk. So that was my.

Sharon Cline: [00:49:49] I did. You know, So come on.

Angel’o Hill: [00:49:52] At that point of view, with me and her meeting, you know, everything she said was true. But the middle part of what me being involved in it was I didn’t like her. We did not like each other.

Angel’o Hill: [00:50:02] No, we did not. It was just.

Angel’o Hill: [00:50:03] Like, hey, you’re my brother and my sister. And then I invited her to church.

Angel’o Hill: [00:50:07] She came three Sundays and Pastor said, one of.

Angel’o Hill: [00:50:10] The guide you on the praise.

Angel’o Hill: [00:50:11] Team, I’m like, Hold on, Dad, hold on. I got to go, Dad. Now. Dad, what are you doing? I’ve been here 11 years. Yeah. You made us.

Angel’o Hill: [00:50:20] Live a life that’s pleasing.

Angel’o Hill: [00:50:22] To God before you even got on the pulpit. And if our spirits are not right, some days you sit us down.

Angel’o Hill: [00:50:27] Because it’s a privilege to get on that pulpit.

Angel’o Hill: [00:50:29] It’s not. It’s not.

Angel’o Hill: [00:50:31] It’s not wielding gained. No. It’s an honor to get in the Holy place because that holy place is a direction from God and to that servant, that man of God. And a lot of times sin has been put into the pulpit. Dancers from the world has been put in the pulpit. Tiktok be put in the pulpit When the Bible says if you do, if you do, his will in secret will reward you openly. So a lot of that teaching we were getting and we’re young y’all, our.

Angel’o Hill: [00:50:55] Ministry is young.

Angel’o Hill: [00:50:56] But now 95% of of our ministry is married with children. Unheard of. No sicknesses, no deaths.

Angel’o Hill: [00:51:02] Unheard.

Angel’o Hill: [00:51:03] Of. So and it’s only because our pastors preach preaching, holiness and righteousness. No, y’all can’t live it. No, you can’t live saved. No, you can’t live perfect. But you’re going you’re going to fight. You’re going to work through your things. You’re going to go through the process. And that’s a part of it. Be honest with yourself. So as we were going through the process, I’m like.

Angel’o Hill: [00:51:20] Well, she’s on a price. This is bull crap.

Sharon Cline: [00:51:22] This is not what is this?

Angel’o Hill: [00:51:25] And then she then he said, Well, I’m the guy. God says, You’re going to protect the money. So when they were when they would serve and they would count, she would stand guard at the door. And I’m like.

Sharon Cline: [00:51:35] What?

Angel’o Hill: [00:51:36] This is not cool like. No. So every every.

Angel’o Hill: [00:51:41] Wednesday I will have to pick her up. From Alpharetta. No, from Dunwoody. We have to drive to Conyers and have practice Conyers cars. So that journey every day started building our relationship. Yeah, we started talking about everything. You did what? I did this for real.

Angel’o Hill: [00:51:56] Girl, that’s crazy. You did this? Yes. What? Oh, that’s crazy. Yes.

Angel’o Hill: [00:52:00] My past was crazy. I was crazy for real. So we started building a brother sister Bond. I truly believe this marriage was a trap by God. That’s why I said so.

Angel’o Hill: [00:52:09] I had no. I was not turned.

Angel’o Hill: [00:52:11] On with her. I was like, No.

Angel’o Hill: [00:52:13] No, I want me Hispanic. I want me Caucasian. I don’t want to deal with nobody black. That’s my mindset. I don’t want to deal with it.

Sharon Cline: [00:52:20] I’m tired of his.

Miracle Hill: [00:52:21] Rant that he went.

Angel’o Hill: [00:52:22] On. I just went.

Angel’o Hill: [00:52:22] On it and God was like, Ha! So not knowing God told pastor that she was my wife.

Angel’o Hill: [00:52:31] He didn’t tell me yet, so he rebuking me on Sundays.

Sharon Cline: [00:52:35] He didn’t tell me.

Angel’o Hill: [00:52:36] If you want to be a man of God, you can’t be a man of God living with another man. You got to be a man of God. Get on your own. You’re the head of your household. You got to take care of your family. You can’t be doing this. If you want to trust God, go get your own. Go buy your own land. I’m like.

Angel’o Hill: [00:52:48] I feel like you’re hitting me right now.

Angel’o Hill: [00:52:51] What are you talking. Why are you rebuking me? I’m good. Why are you? But he was preparing me. Of what I did not know.

Angel’o Hill: [00:52:58] So through the timing, our bond got close. She bought me a gift. And it’s like everything that I had a list on what I was going to put a woman through to see if she meets the qualifications. God put me through it before I start dating.

Angel’o Hill: [00:53:11] And she was like, I.

Angel’o Hill: [00:53:12] Got you, man. I God, let me leave school. I go help you.

Angel’o Hill: [00:53:15] I’m like, No, I’m good. I’m a man.

Angel’o Hill: [00:53:16] I fix my own tire. I call my brothers. No one answering who shows up miracle. So my pride is intact. I’m like.

Miracle Hill: [00:53:24] Oh, and I had a finals test that night.

Angel’o Hill: [00:53:26] Yes.

Angel’o Hill: [00:53:27] And I said, Don’t worry about it. Woman of God, God bless you for the finals from helping me. God bless you. Don’t worry about it. Because of your faith going out, taking care of me. God bless you. She went back. She got an A.

Angel’o Hill: [00:53:39] They blessed.

Angel’o Hill: [00:53:40] Her. They got favor. But it shocked me because I’m like at that time in my place, I’m like, man, I’m going through. And this woman is always there.

Angel’o Hill: [00:53:47] What is this? No, I don’t want this.

Angel’o Hill: [00:53:51] And she didn’t tell you the part? What? I had left and went to work that Sunday. I was wrong. I had a place in my life at that job I was in. I was in fear because I was in a place of trying to please people. And my boss was like, You need to work Sunday. So I’m like, Oh crap, I’m getting rebuked for this because I don’t I don’t believe in this, but I got to go into work. So Pastor told her, Hey, woman of God, pray for Angel.

Angel’o Hill: [00:54:15] And I didn’t know you said Pray for Angel.

Angel’o Hill: [00:54:17] He’s about to change. God’s about to change his heart. So be ready. So make sure you pray. Now, I don’t know. I didn’t know she liked me. In my mind, I’m like, bull. I don’t want her. That’s my sister. I love.

Angel’o Hill: [00:54:30] Her. I don’t want her.

Angel’o Hill: [00:54:31] Yeah. So I’m in my dorm, which is the apartment. So I’m like, after I get off of work, I’m like, Man, I’m about to get rebuked. My pastor about to give it to me because I know better. I’m a leader. I supposed to stand on God’s word?

Angel’o Hill: [00:54:42] What made me fail to go back to work on Sundays? I know I’m wrong.

Angel’o Hill: [00:54:47] So I got rebuked. Of course.

Angel’o Hill: [00:54:48] He called me, rebuked me real good. You a leader? Man of God. God is first.

Angel’o Hill: [00:54:52] God ain’t never failed you. I’m like.

Angel’o Hill: [00:54:53] Okay, I get.

Angel’o Hill: [00:54:54] Off the phone, man. I’m driving. I’m like, Why.

Angel’o Hill: [00:54:57] Is Miracle on my heart?

Angel’o Hill: [00:54:59] Uh uh, I’m in the car like, No, God.

Angel’o Hill: [00:55:01] No, no, I.

Angel’o Hill: [00:55:03] Don’t want her. No. And my heart just started. I’m like, No.

Angel’o Hill: [00:55:07] This is crazy. No, no, no.

Angel’o Hill: [00:55:08] I’m in the car. I’m in my now I’m in my room like, no, God, no. I thought I was schizo. I’m in there talking to God.

Angel’o Hill: [00:55:14] No, no, God. Take her out my heart. Take her out my heart.

Angel’o Hill: [00:55:19] And all her. God says no. Get over what your anger is. You stereotype it? She loves you. She’s your sister.

Angel’o Hill: [00:55:28] She’s been there.

Angel’o Hill: [00:55:29] She loves God. Get over yourself.

Angel’o Hill: [00:55:34] I’m like, All right, God, if this is it, God, don’t let it hurt me. Please. That was.

Angel’o Hill: [00:55:39] My truth.

Angel’o Hill: [00:55:40] Don’t let it hurt me.

Angel’o Hill: [00:55:41] I’ve been damaged too long. Don’t let it hurt me. Because my heart loves and I love deep.

Angel’o Hill: [00:55:47] Don’t let it hurt me.

Angel’o Hill: [00:55:49] So a week later, it was just like, Hey, this is it.

Angel’o Hill: [00:55:52] Miracle. Let’s meet up.

Angel’o Hill: [00:55:53] You’re my wife.

Sharon Cline: [00:55:56] She’s like, Um. Okay. You’re my. Okay.

Angel’o Hill: [00:56:00] What is the movie? I mean, what is the bakery? Is it Einstein or Einstein?

Angel’o Hill: [00:56:04] Einstein Bagels. Yes.

Angel’o Hill: [00:56:06] On Peachtree. Dunwoody. Yeah. And. And she was like, Oh.

Angel’o Hill: [00:56:10] Okay.

Sharon Cline: [00:56:12] Well.

Angel’o Hill: [00:56:14] I do like you. I’m like, Yeah, let’s go ahead and talk now.

Miracle Hill: [00:56:17] Overseer prepared me though. Why are you wearing that church? But I didn’t know.

Sharon Cline: [00:56:21] I didn’t know. He’s like.

Miracle Hill: [00:56:23] Pray for the man of God. But God is going to get ready to give you everything that you want. He said, But he’s like, pray for him because he was his mother was ill at the time. Yeah, ill. And I said, okay. But he said, but God said, get ready to flip his heart. Turn his heart. He said, I’m going to get ready to hit his chest. Right. And that’s how he did it. He said, Boom.

Sharon Cline: [00:56:43] And I didn’t.

Angel’o Hill: [00:56:43] Know none of this, y’all.

Sharon Cline: [00:56:44] And so he said.

Miracle Hill: [00:56:45] He said, Yeah, but he told me that that Sunday and that Monday was he said he told me that previous week. He said we need to meet up on Monday. So I did that. I made sure I was okay. And then and then we met up and he said, Well, okay, so God had already prepared me, but we didn’t date. We courted because we were best friends, recorded with the intent to marry. But that’s how God did it.

Angel’o Hill: [00:57:12] But we didn’t touch each other.

Angel’o Hill: [00:57:14] That’s that’s my honest truth. Yeah. Because I think in ministry, you’d be honest, right?

Angel’o Hill: [00:57:17] We didn’t touch each other. It was hard. I didn’t tell her that it was.

Sharon Cline: [00:57:20] I didn’t tell her that for the Lord.

Brian Pruett: [00:57:22] It’s amazing how God works. I’m always talking about how he works in mysterious ways. And I love there’s a lot of things to love about God, but I think the most thing I like about him is a sense of humor, because he’s got a big one.

Sharon Cline: [00:57:33] He does? Yes, he.

Brian Pruett: [00:57:33] Does. Real quick, just share about the catering business. And do you guys specifically, you know, have a special events or anything that you do? Yeah, we.

Angel’o Hill: [00:57:41] Do.

Angel’o Hill: [00:57:41] We cater to every event, you know, not every event where it’s going to put us in a place of disrupting our belief in God. But we do weddings, you know, we do church events. We do pretty much do everything. You know, we cater corporate catering, you know, from fine dining to soul food. We do it all. You know, we just God has gifted our hands to do it all. And our catering company is Collard Greens and Blessings Catering. And we have another one that’s on the way. It’s called the Blue Kitchen. We’re working on that right now. I am on YouTube under Collard Greens and Blessings Catering. Are we doing cooking shows in my big blue kitchen? Nice. So we’re working on some things and in the future working on some restaurants that that we’re coming together with. But we cater to everybody.

Brian Pruett: [00:58:29] So if somebody’s listening and wants to get a hold of you for your catering or about bread, delicious, how can they get ahold of you guys?

Angel’o Hill: [00:58:34] Well, they can go to Brian Pruett delicious.com. It has our link with the catering WW dot bread delicious.com. And also they can call us at (678) 984-8594. And we will be gladly to assist and serve. That’s our biggest thing service we.

Angel’o Hill: [00:58:51] Serve so.

Brian Pruett: [00:58:52] Awesome. So Angel’o, Miracle, do you guys mind sticking around and listening to this next guest? Yes. Exciting. All right. So, well, you guys, we learned before the show that you guys share the same birthday. You’re a year apart and you guys have both your fathers, right? Same birth, same birthday. All right. So my next guest tonight, we found out we’re twins. Separated at birth.

Tara Key: [00:59:11] No, no, no, no, no, no.

Sharon Cline: [00:59:12] No, no.

Tara Key: [00:59:14] We look nothing alike. Right? Right.

Brian Pruett: [00:59:16] So, no, it’s pretty cool that so Tara Key from the Byrd Insurance Agency, thanks for being here this morning. And we met at the Cartersville Business Club. We learned that we share the same birthday, not only the exact same birthday, but the exact same day and year. Yeah. You know, so it’s pretty cool. And you guys have stepped up and being one of my sponsors all year long for the trivia and we’ll talk about that in the second. So I really appreciate that. But I’d like for you to share your story because you’re involved in the community. You love giving back. You have a passionate and caring heart, so please share your story.

Tara Key: [00:59:48] Absolutely. So it must be a day for ministry kind of stuff, because when I got into insurance, it was because of ministry. I had no intention to do insurance, but that was the last thing on my mind. You know, usually lawyers and insurance agents are the two most hated people in the world, so I didn’t want to be either one of them. But I was working in North Carolina with the reemployment services and my contract was running out. And my friend said, Hey, why don’t you, you know, come do insurance with me? And I’m thinking, I talked to people about their soul all the time and being prepared to leave this earth. You know, why not talk to them about being prepared for their family to be able to have what I call the privilege to grieve? Because it is a privilege to be able to know that you’re taking care of and that you don’t have to go back to work tomorrow if something happens to your loved one today too, or have to worry about a GoFundMe. Gofundme should never even be an option for people for funeral expenses. And too often that’s what we see.

Tara Key: [01:00:51] Okay. And unfortunately, I’ve lived through both scenarios. And so I thought, well, you know what? That is the perfect ministry to be able to talk to people. And it’s been amazing how many folks I’ve been able to be a blessing to you and be able to sit down with. And so over the last ten plus years, that’s what I’ve done. It’s kind of grown and. Of course, gone into other things. And not just life insurance, of course, but also now taking care of their home and their auto and taking care of business insurance and key person insurance and all those other things, too, for businesses. So, you know, it’s kind of expanded, but ministry most definitely is the reason that I got into insurance because I wanted to make sure that people were covered from A to Z and that families were taken care of, you know, in the most needed time in their lives. Nobody wants to have their home burned down. But if it does, we want to make sure that they’re covered. Definitely nobody wants to be in a car accident, but we want to make sure that they’re covered.

Brian Pruett: [01:01:53] So so I think it’s kind of cool because we network with some other insurance agents in our group and and everybody that I’ve met so far, networking type you guys, they’re you and a couple other people you guys really take to heart of taking care of the people right You not only can talk to them, but you will go to them if need be and sit down with them. I know we were with a company and I was with a company before and the gentleman who was the head of the agency passed away unexpectedly. And then the person that took over, we’ve never met. Right. We got a letter. This is your new agent, But we’ve never seen him. Right? Right. You know, and so obviously, I’m not with them anymore and things like that. So I just think it’s great that there are people out there who still care about the people. Absolutely. Um, share a little bit about bird insurance, please.

Tara Key: [01:02:42] So bird insurance actually is the oldest in Paulding County. We’ve been around since 1910. I know. I look great for 113. Okay.

Sharon Cline: [01:02:52] All right. Right.

Tara Key: [01:02:53] Absolutely. Absolutely. We like to say that we built our nest in 1910 with the bird bird isms there. And so we’ve been around for a very long time and which makes makes us very trustworthy because we don’t intend to go anywhere. You know, we’re going to be around, you know, we’ve been around for your parents, your grandparents or great grandparents, probably your great great grandparents. And we intend to be around for your great great grandchildren because we really do believe in keeping things local and keeping things transparent with our customers and being there for them. Whether you need to make a payment, whether you need to come in and ask a million questions about your policy. We have some people every time they their renewal comes about and we’re looking at a different company or whatever because we need to save them a little bit of money and they ask the same exact questions every single time. But we want you to be educated. And if it’s educating you every single six months or every single year about those things, then that’s what we want to do. And so we’re accessible to our clients. And so being those things and being that way to our clients has kept us around all of these years. And so that’s not going to change, you know, no matter who owns the agency right now, that is my lovinggood. And so as that, you know, someday she’s going to, you know, not going to be 113 years old and she’s going to need to have that perpetuation plan in place. And whoever is next is going to have those same values of being transparent and educating those clients and making sure that we’re accessible. And so having been that way and continuing to be that way has kept us around and will keep us around for a while.

Brian Pruett: [01:04:50] And it’s not that large of an age, right? Is there four of.

Tara Key: [01:04:53] You right now? There’s four of us, but we are growing and we’re very excited about that. You know, we’ve actually brought on a couple of new people. One will start next week and Tim Rogers is starting with us. He’s going to be an outside sales person. So I may be dragging him around to a few things with me. And then we have Tim.

Sharon Cline: [01:05:14] Oh, man.

Tara Key: [01:05:16] I know you can’t see this, but I’m about to smack him. And so and then we have a young lady named Aaron that’s going to be doing some stuff with us as well. She’s starting in the middle of May, and then we have a couple of other people that we’re looking at. And so we’re growing. And it’s because our clientele is growing and we need to make sure that we grow with them and that we are there for them so that if I’m not available to take a call, I’ve had three calls while I’m sitting here and I need to make sure that I can pass that off to somebody who is just as capable and just as trustworthy as I am. If they can’t get a hold of me, they know that Christy or Louise or Tim or Aaron or whoever can take just as good a care of them as I will. And all of our folks are incredibly, incredibly knowledgeable and patient and whatever they need to be with our folks. Because when you. Have clients like Brian or whoever that may be like him. You know, you have to have the best.

Sharon Cline: [01:06:21] Come on now. So, yeah.

Brian Pruett: [01:06:23] And the bird is the word, right?

Tara Key: [01:06:25] Bird is the word. That’s right. I started that hashtag. I’m sure it’s going to catch on. And you know, Bird is how we spell our name. And then when I do the word, it’s w a y, r d, So if you do that hashtag, you know, on Facebook or whatever, I kind of started that. So that’s my new thing. So there.

Sharon Cline: [01:06:43] You go. There you go.

Brian Pruett: [01:06:44] So as I mentioned, imagine yourself and your agency or a sponsor, one of our sponsors, deluxe sponsor for the trivia all along. So again, I want to thank you for that. But why is it important for you guys to be involved in the community?

Tara Key: [01:06:55] So giving back to the community is just one of the ways that we say thank you for the community supporting us. You know, it’s hard as insurance agents to give to people because of regulations and whatever. And so it’s hard for us to even for even just little gifts for referrals or whatever. So making sure that the community sees that we’re out there doing what we can to sponsor events like the trivia nights and knowing that we are doing our part in giving back monetarily and time and, you know, whatever we can to make sure that those things are supported in the best way possible are important to us, because that way they know that, you know, we’re not just sitting on our haunches collecting a paycheck and saying, okay, well you’ve given to me now, you know, that’s all it’s about because that’s not what it’s about. It’s about you’re giving to us and we’re taking what you’re doing and we’re giving to others because these people, you know, like Pettit Preserve or the Scholarship Foundation or the footprints on the heart, who are helping moms who’ve lost children or families who have lost children, you know, you can’t do enough for people like that. And so Brian and his fundraisers and the trivia nights and things like that are helping in ways that we could never go out and help, just as the four of us or as the little few of us. And so knowing that we are making an impact on people that we could never touch otherwise and giving back is is just one of the things that we do to say, hey, thank you as a community for giving to us so that we can give back to people who who need us in their time.

Brian Pruett: [01:08:42] And the cool thing is, if anybody’s listening and has a business, they want to sponsor this. This particular event that I do every month, you’re helping 12 charities all year long, right? So it’s not just one charity. You’re helping 12 different charities that touch a lot of people. So and people that come out and support it every month, whether they come out and just enjoy the food and have a good time. I know you and Madge like having a good time, right? Because, no.

Tara Key: [01:09:05] We don’t like having a good time.

Brian Pruett: [01:09:07] There. Probably some of the loudest folks when they’re there. So by the way, we missed you guys Wednesday night.

Tara Key: [01:09:11] I know, I know. You know, I’m the executor of the estate for my aunt’s stuff. And when we finally were able to get in there, she died last May. When we were finally able to get in there. I was just sworn in two weeks ago. So her home has been sitting and it was sitting through the freeze, even though we turned the water off. When we turn the water back on, we realized there was a pipe that had burst. And so we had a massive amount of damage from that. And so Wednesdays were the only days that I could get out there during the week to get the remediation team, the plumber, the, you know, all these people out there to check things out. And so we have a ton of damage on top of all the other stuff that that’s going on. So yeah, I did not get back till, till kind of late on Wednesday evening so yeah but we won third place the month before. Yeah. And so yeah, I’m excited to get back next month and take first place. I’m picking and choosing my team though, very carefully. I need people who know some trivia because, you know, my, my team has to be a little smarter.

Brian Pruett: [01:10:20] So some people, some people think that I’ve rigged this because the title sponsor won the first month, the first place the next month, both sponsors will finish second and third because Dr. Fahrenheit was second or too funny. And they actually know they won last month. That’s what it was. And you guys got third. And then last night, the title sponsor, our Wednesday night, they actually finished in second again. So I’m not rigging this just because my sponsors are there. So yeah, but anyway, no. So that’s actually what you were talking about with your you said your grandmother’s house. My aunt’s aunt’s house. Can you give a little some tips or advice for insurance based on, you know, just kind of that situation?

Tara Key: [01:11:00] Sure. Well, first of all, make sure you know what your coverages are. You know, read through your policy. As stupid as that sounds. You know, make sure that you’re taking time to read your policy. And if. You don’t know what it means. Go sit down with your agent. And if they are not going to take time to go through it with you and explain to you what these coverages are and you don’t have coverage that is going to cover you if something happens. Now, there are some coverages that you can’t add to a policy like you can’t add a flood policy unless you’re in a flood zone because, well, first of all, you don’t want to add a flood policy if you’re not in a flood zone because it’s a waste of money. But, you know, if you don’t have the backup of water and sewer on your policy, you are in a huge, huge risk because if water backs up through your toilets or your sinks or your tubs and does damage to your home, you’re not covered. So all of the damage that comes through that any rising water that comes up through those those systems are not going to be covered by your homeowner’s policy. And if you don’t have that one particular endorsement, you’re not covered. That’s very easy to check. And it’s very inexpensive. If you don’t have the mold and fungus endorsement on your policy, you’re not covered if that is found in your home. And that’s a very inexpensive coverage. If you don’t have replacement costs or on your contents, then you’re going to get actual cash value.

Tara Key: [01:12:31] And if it costs $1,000 to replace your 85 inch TV, you may only get 250 because that may be all that it’s worth when it’s time of loss. So you’re out 750 bucks. So there’s just things that you can check that are very easy for you to look at. And if you don’t understand what it means, go ask your agent. And again, if they don’t take time with you to explain it, find another agent because they should care enough about you to do those things. Make sure that you have on your auto policies. Make sure that you just are not carrying state minimum limits because you’re still liable for anything that happens above those limits. Make sure that you have an umbrella policy because if you have any assets that can be liquefied, you know, you’re going to you’re going to lose those, you know, So make sure you have an umbrella policy that would explain what that is. Sure. So when you are covering your auto your liability limits are the. Limits that cover the damages to the other persons person and property. So you have options. The state says that you have to carry at least 25,000 per person, 50,000 per accident and 25,000 in property damage. So if you hit someone, then that means that per person in that accident, there’s $25,000. So if there’s two people and you hit them, they can get $25,000 each in personal injury. But if you do more than that, they can come after your property and your liquid assets. So if you do more than $25,000 in property damage, they can come after you for the rest of the damage that you do to their vehicle.

Tara Key: [01:14:25] Most cars out there today are more than $25,000 even if you buy it used. The thing about that is, is that you can also only carry uninsured, underinsured limits as high as what your liability limits are, which means that your property is exposed if you don’t carry higher limits. Because if they hit you and they’re not properly insured, you only have those limits of liability for your uninsured, underinsured motorist coverage. So my mom and dad are going through this right now because they were hit by someone. That person only has minimum limits and now we’re having to go through and use their uninsured, underinsured motorist coverage because sometimes health insurance won’t pay out until you’ve exhausted all of your auto insurance coverages. So, again, just some of those things that you look at on your auto coverage. So the higher your limits, the better you’re covered. Normally, if you’re going to do an umbrella policy, you have to have at least 100, 300, 100, which means 100,000 per person for personal injury, 300,000 per accident and 100,000 in property damage. Steel, 100,000 on a car is still not enough for some of those cars. Teslas, you know, the rivian’s, you know some of those way more Cadillac Escalade, you know, so you can even up that to 250,000 if you wanted to. But then you’ve got your million dollar umbrella policy that goes over your home and your auto it covers. That’s why it’s an umbrella. It covers everything. So however you got to remember your business is separate from that.

Tara Key: [01:16:10] So if you have a business, you need to make sure that your business stuff is in a business name, that it’s incorporated so that they cannot touch your personal assets. Because if all of that’s in your personal name, your personal stuff is still exposed. So make sure that you get with your business attorney and your accountant to make sure that all of that is set up properly so that you are not exposing your personal stuff. Okay, So all of that is just some of those little bitty nuances that, you know, you just don’t know if you don’t know. But that’s where we come in to educate you and that’s why it’s important that you talk to your agent if there is even the slightest change in anything, if you buy a new home, if you buy a business, if you buy a new car, it’s it’s important to make sure all of those things are covered properly and that they are doing the things that cover you properly and don’t leave you exposed. Now, I know that sometimes budget comes into play and people can’t afford those umbrellas. They can’t afford to pay for those higher costs. And I totally get that. But when you when when you look at the difference and you look at the exposure, most of the time those coverages are minimal. And you look at what you waste on a Coke every day when you go to the store or stop wasting that money on a Coke and start buying your umbrella policy for 50 bucks a month.

Brian Pruett: [01:17:42] So I’m going to ask a question because I was wondering why I had to insure my umbrellas. You know.

Tara Key: [01:17:49] Not your actual umbrellas. Fine.

Brian Pruett: [01:17:52] I try to pull a rich baroque. It didn’t work. It didn’t.

Tara Key: [01:17:55] Work. I’m sorry, Rich.

Brian Pruett: [01:17:56] Sorry, Rich. I’m so sorry. I do have three other questions, because you kind of spurred some things that, you know, obviously, I don’t know and some other folks may not know. So three questions I have on the insurance side, one on auto and then two on home. But if somebody’s out there and you have to rent a car, right, and they offer you the insurance on the rental car, first of all, somebody accept that or does their personal car insurance cover.

Tara Key: [01:18:21] So your personal car insurance does go over to the rental car, but you have to make sure that you have full coverage. You also want to make sure, again, that those liability limits and uninsured, underinsured motorist limits are going to cover the value of. That rental car because again, if you hit someone or they hit you and they’re not properly covered, you’re still liable for those damages. So you want to make sure that you’ve got those coverages in place. You also want to look at your comprehensive and collision deductibles. Your comprehensive deductible means that if you have a glass claim, you’re a deer runs out in front of you and a tree falls on it during a storm, you know, things like that, things that you can’t control, it’s stolen or things are stolen out of it. You know, those things. Most of the time you can get a $0 deductible on them for your comprehensive. Your collision deductible is if you’re in a car accident, that’s your fault. That collision coverage covers the damage to your vehicle. So you need to make sure that you are not pricing yourself out of what you can afford. If you’re in an accident, that’s your fault. Usually you can go up to $2,000 for it for a deductible, and that just lowers your premium. But if you look at the difference between 500 and $1000 deductible, it’s usually like three bucks a month. It’s literally pennies. So, you know, you just want to make sure that those deductibles are are okay for your pocket if you were to have an accident. So you do have to make sure that you have appropriate coverage for the vehicle that you’re renting and that you have full coverage in place. So those things are important. Make sure you also have towing on your policy. If you rent a car in case that, you know, you break down somewhere and they don’t have anywhere to come and get you, that you can have that car towed and then be able to get something else.

Brian Pruett: [01:20:13] Is it worth somebody having both? Should somebody be able to purchase the rental insurance and having.

Tara Key: [01:20:19] Not usually I mean, I know of people who do and unless they offer something really crazy, then usually your coverage again, as long as you’ve got appropriate coverage is enough.

Brian Pruett: [01:20:33] Okay. So as far as the home is concerned, if somebody has collectibles like myself, I have a huge baseball card collection. So whether it’s that or sports memorabilia or antiques, are there special what are they called riders for? Anything like that?

Tara Key: [01:20:47] There are. So some policies will have them built into them. And it’s called a special property rider where you can insure something for the actual value of the item. Usually you have to have it appraised if it’s above a certain value for things like jewelry or whatever. We need to know, like the cut, clarity, carat, you know, the kind of metal that it’s put into for me, memorabilia, things like that. You have to know like exactly what it is, why we’re insuring it for that amount. So depending on what it is, it may need an appraisal, pictures or whatever. Sometimes we have a separate policy that we can put those on, and it’s a personal articles policy that you can do it for. You can do a $0 deductible on those things and that way you don’t have to pay anything out of pocket. The good thing about doing it on a separate policy is that it covers no matter what the loss is. So a homeowner’s policy will only cover it if it’s due to a fire or theft or things like that.

Tara Key: [01:21:55] A separate personal articles policy will cover it. Let’s say that you’re out at an event and you lose it. Your homeowner’s policy is not going to cover it if you lose it. The personal articles policy will. The personal articles policy will also cover it. Let’s say like my Galaxy four watch that I had when I had to have an I.V. medicine for a while and I didn’t wear it and I just took it on and off the battery charger. It just decided to quit working. But I had it insured. Well, they covered it because it was on my personal articles policy and it just decided to quit working. Had it been on a homeowner’s policy as a special rider, it would not have covered it for that. So and it covered it at a $0 deductible for a stated value. So now it won’t cover phones or electronics like a phone or a tablet, but it will cover computers, It will cover high end electronics like that, but it doesn’t cover phones and things like that that are covered through like asurion.

Sharon Cline: [01:23:06] So aren’t you.

Brian Pruett: [01:23:08] Impressed? I knew Rider.

Tara Key: [01:23:09] I am extremely impressed.

Brian Pruett: [01:23:11] Wow. See? There you go. All right. Last question on the insurance part is, if somebody’s renting, they there’s a special insurance for that as well.

Tara Key: [01:23:18] There is. So if you’re renting, you’re not responsible for the structure of the home, but you’re still responsible for your own items in the home. So if something happens to those, God forbid, the house should burn down or the backup of sewer and drain were to happen, everything in the toilet backs up and flows over. Or pipes burst and wets everything and molds everything. You want to make sure that you have coverage for that. And so normally what we do is we just say, okay, if you had to replace everything in the home that belongs to you, how much would it cost you? And people usually are like, Oh, I don’t know, I don’t have anything. So maybe 2000 bucks? Well, if you had to replace all your shoes, your hats, your t shirts, I mean, literally every single item that you own, it would cost a lot more than people think. So as you’re going through your house today, look at all of your stuff, take an inventory and just start thinking about how much it cost you to buy it to begin with and then say to yourself, Am I really properly covered? And then, you know, that will let you know. Yeah, I got a lot more stuff than I really think I do. And then if I had to go buy it again today, it’s going to cost me quite a bit more than it did then, especially if I go buy it brand new now. Granted, I may have bought this table at a yard sale, but if I had to go buy it brand new, how much is it going to be? So you know, we can insure you for 30,000, $50,000 for your personal items, and usually a $500 deductible is as low as those will go. But you can do $1,000 if that’s more comfortable. And those are very inexpensive policies, but it does insure your items. It ensures that if it gets wet from a pipe burst, if the backup of sewer drain, if it gets molded, any of those things so that your items are covered if something were to happen.

Brian Pruett: [01:25:10] Awesome. Thanks for those tips. I have a question that if any of us are business owner listening and either they’re new in business or they’ve had it and never thought about doing this. And it’s not just my event, although it’d be great if it was my event. Share the, I guess the benefits or the importance or all the above of being able to not only sponsor a fundraising event, but also being out there at a community event with like a booth or something like that. What share why somebody should think about doing that.

Tara Key: [01:25:38] Absolutely So well, first of all, the the benefit of it is meeting people, people that you would never otherwise see, people that come up to you. We were at an egg drop. Well, it was more like an egg fling. Egg scatter. I don’t really know what to call it. Eggos. Yeah, they called it an egg drop, but they had them in big boxes and they just kind of flung them everywhere across the field. We were at Life College and so we had a ton of people just come up to us and talk to us and ask us questions about their own policies and whether or not they ever are clients or not. It was just knowing that we could again pour into somebody else’s life that we would never otherwise be able to touch. And so, again, whether or not they ever come back to us, it doesn’t really matter. But we were able to, in that moment, help them with something. You know, those little kids that come up to you and they want a lollipop or they got so excited, y’all about these stupid yo yos that were, you know how the little yo yos you get from, like, Oriental trading or whatever. They were so excited about yo yos. They kept coming back and coming back because they’d see a kid with one and they wanted that yo yo. And those kids were so excited about those yo yos. And so they wiped us out of yo yos that day.

Tara Key: [01:26:59] But they were so excited. And to see them just get excited about a yo yo Madge’s husband dresses up like Santa Claus. And so we did the the reindeer run or I can’t remember exactly what it’s called, Etowah River Park in Canton. And people would come by and take pictures with him. And, you know, those kids were so excited about that. And so, again, whether or not they ever become a client, they know that in that moment, bird insurance was there for them. Just to put a smile on a face, to have a moment in time where they got to have a picture with Santa and they’ll remember that, you know, they remember that run when Santa was there, you know, and they’ll look at that. Our sign will be there. You know, our little chicks will be in their picture from the Easter egg hunt or whatever. But it’s a moment where we get to pour into other people’s lives again. And I know that God will bless that in return, and he will pour into our lives in the process. Because again, it’s about ministry and it’s about giving back to people who have nothing to give to you in that moment and whether or not they do in the future, that’s completely up to them. But it’s about ministry and it’s about giving to others who at that moment have nothing in return to give to you.

Brian Pruett: [01:28:15] Awesome. So if somebody is listening and wants to get a hold of you and talk about their insurance needs, how can they do that?

Tara Key: [01:28:21] So they can call the office if they would like to? It’s I just went totally blank. Seven. I never call the office, so I don’t know. (770) 439-7991. They can go to our website. Which is w w w dot b y. R d i n s u.com. I have no idea why they didn’t finish out the word. And then they can also email me at Tara Tara at birdie nsu.com. So there’s several ways to get a hold of us and you know we’re on Facebook, we’re on LinkedIn, they can go to my Facebook page, they can go to my LinkedIn page, you know, and they’re welcome to do that as well. So.

Brian Pruett: [01:29:10] Awesome. So if anybody is listening and you want to take part in events or be part of the community and stuff, I have some ways to help you out with that. I’ve got other events coming up. There’s still part to be chance to be part of trivia as well. I’ve got a huge event coming up in July that’s going to have some former professional athletes out. And we’re looking for for sponsors for that as well as we now have opportunity to sponsor this show. So if you’re listening and you want to be a part of all that you can go to, it’s email me. It’s Brian Brian at B’s and that’s B’s Charitable Pursuits dot com. I tried my B apostrophe s, but nothing like that. So that’s why it’s B’s like a bumblebee on the email. So just before we wrap this up, I always have I’d like to ask this question and I’ll ask all three of you. Um, I’d like for you guys to give us one quote, one word, one positive nugget to let somebody listening to live today and the rest of 2023 and beyond with and we’ll start with you, Miracle.

Sharon Cline: [01:30:08] Um.

Miracle Hill: [01:30:09] Why’d you put me on the spot? Oh, man. I had anything to say to somebody. I just say. Trust God. Trust. Angels? Yeah, man. There’s nothing. There’s nothing too hard for him to do for you and all he wants. He wants us to look at him as his father. That is in heaven. So, you know, I, you know, lift up my hands and what you got for me today? God like. And, you know, believe it or not, he’ll lead you. He’ll guide you. And. And he just wants us to trust him. So. So do that. And I promise you you’ll never go wrong, because.

Sharon Cline: [01:30:54] Right.

Brian Pruett: [01:30:55] Right. All right. You got to give something different, Angela.

Angel’o Hill: [01:30:57] Walk by faith and not by sight.

Sharon Cline: [01:31:00] All right, Tara.

Tara Key: [01:31:03] Um, I think that mine would be kind of along the lines of what our Cartersville Business Club says. You know, you don’t go wrong by giving to other people because it does come back to you. Um. You know you’re blessed by blessing others. God gives to you so that you can give to somebody else. He doesn’t give to you, for you to hide it in the ground.

Brian Pruett: [01:31:25] So awesome. Well, again, Miracle Angelo Terra, I appreciate you guys coming this morning, sharing your stories, getting positive and good news out there. Thank you for that. So everybody listening, let’s remember, let’s be positive. Let’s be charitable.

 

Tagged With: Byrd Insurance, Collard Greens & Blessings Catering

BRX Pro Tip: Keep a List of Your Wins

April 25, 2023 by angishields

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