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John Swolfs with Advisor Circle

March 9, 2023 by angishields

John-Swolfs-headshot
St. Louis Business Radio
John Swolfs with Advisor Circle
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John-Swolfs-headshotJohn Swolfs was born and raised in Westchester (but now considers himself a Californian after a decade in San Francisco), where he played soccer for the Somers Express as a left-winger.

He attended the University of Albany, majoring in history and education. John eventually started his career in the front office of the Port St. Lucie Mets, working in the ticket office and as the game day mascot.

After nearly 15 years in the ETF industry in various roles, John left to co-found Advisor Circle, where he spends his time building and developing programs and platforms to help today’s outspoken financial advisors share their voices and views.

When he’s not cooking or out skiing, John enjoys rooting for struggling sports franchises like the NY Jets and Tottenham Hotspurs. He currently resides in London with his wife and two children.

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This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:05] Broadcasting live from the Business RadioX Studios in Saint Louis, Missouri. It’s time for Saint Louis Business Radio. Now, here’s your host.

Phillip Hearn: [00:00:18] Hello, great listeners, and welcome to Doc’s Discussions here on Saint Louis Business RadioX. My name is Dr. Phillip Hahn and we always strive to have really fun guests who are inventive and really taking over the leadership mantle in their space. And this episode is no different. So I’ve got with me the Chief Content Officer and co-founder for Advisor Circle, John Swolfs. John, how are you today?

John Swolfs : [00:00:44] I’m doing great, thank you for for having me. Excited to to be joining you today and really looking forward to our conversation.

Phillip Hearn: [00:00:50] I am as well. I’ve been looking forward to this. So thanks for thanks for joining us. So always like to get a background. We know where you are and we’ll talk a bit more about that in the discussion. But tell me more about your background and your upbringing. How did how did we get to the john of today? What does that look like?

John Swolfs : [00:01:06] Yeah, that’s I mean, that’s a great question and probably a super long question. So there’s a couple different ways to to tackle that. You know, probably first and foremost, I grew up outside of New York City, in Westchester, stayed in New York, you know, through through college, went to SUNY Albany, where I studied history. The minor in education kind of had a thinking that that maybe I wanted to be a teacher. My mom was a teacher for 30 plus years, the New York school system. So that was sort of the direction that I had traveled. But through that, I’ve always been a huge baseball fan. Whether that was playing the game, whether that was, you know, working in and around the game. So I decided that after college I wanted to try to become a professional umpire. So I went down to a school down in Florida. The Harry Wendelstedt School of Umpiring took the six week course that they have down there. About 180 folks go down to it. They select about the top 20, 15 to 20 or so, folks. And then you go on to to another level. I unfortunately was not selected while I was down there, so I didn’t get kind of through that that first round. But my my love of baseball and wanting to be a part of the game never diminished. So so come back up from Florida and figure out how I can can work in baseball and was lucky enough to have a family connection that knew the Wilpons who at the time were the the current owners of the New York Mets and they had a minor league team out in Brooklyn.

John Swolfs : [00:02:30] They said, Hey, throw your resume into the pile with everybody else. They’re getting ready to do their seasonal hiring. I was lucky enough to get selected and work a season out in Coney Island for the Brooklyn Cyclones. And while I was there, I just sort of asked the general manager of that squad like, Hey, how do you stay involved in baseball? They said, You got to go down to the winter meetings. I went to the winter meetings and then just through, you know, general connections with the Mets and stuff, they have a their spring training facilities in Port Saint Lucie. The general manager of Brooklyn was close friends with the general manager in Port Saint Lucie. He thought I’d be a good fit for that job, went down and worked for a year for the Mets in Port Saint Lucie, doing everything literally from, you know, selling outfield signs to writing game day agendas to to wearing the mascot suit for slander of the dog driving players to the airport. So you really get this amazing exposure to how businesses run and all of the things that that goes into to trying to make an operation, you know, look like it’s running smoothly to the public when behind the scenes, you know, I forgot to hire a game day staff that day to wear the mascot suit.

John Swolfs : [00:03:39] So so now I’m wearing the mascot suit in those sort of things. So, you know, from there I then, you know, I did that for a year. Long story short, my now wife was in New Jersey. I was down in Florida. Long distance relationship just felt like it was more important for me to be back up in the tri state area. So I went back up, moved to to New Jersey and started working in Merrill Lynch’s Financial advisory Center in Pennington, New Jersey. And then from there, you know, did like a year or two in the call center and then went on to the internal wholesaling job with iShares and BGI and then BlackRock. And from there I joined Index Universe in 2012 where I started writing agendas, writing content, being involved in events. And you know, ten years later, here I am, a co-founder of Advisor Circle, one of the leading events businesses in the industry, creating, you know, awesome types of events. With Futureproof, we helped create the exchange event that ran in February of 2023, a couple of weeks ago, as well as the inaugural one in April of 2022. So long story short, yeah, I started off in baseball and now I’m, you know, creating events for financial advisors so you can see the direct line and how one would end up here.

Phillip Hearn: [00:04:54] Yeah, exactly. It’s a it’s a complete direct line, right?

John Swolfs : [00:04:57] Yeah, absolutely. I’m surprised more people aren’t on the path.

Speaker4: [00:05:00] Yeah. I mean, what are they doing? Feel like they’re being slackers? No, I’m teasing.

Phillip Hearn: [00:05:03] So I did read up about you looking to become a major league. I’m kind of geeking out. So when I was in high school in college, I was an umpire. So I’ve heard of that actual school that you talk about. Harry Wendelstedt school. What? Take me a little bit. Let’s go back a step. Take me a little bit through that experience itself. How did you know you wanted to be an I know you said you had a love for baseball, but most people, when they say they have a love for baseball, they’re going, Hey, I want to be a pitcher or a center fielder or a shortstop, not I want to be the guy behind the plate or calling at the bases. What? Take me through how you got to that particular point.

John Swolfs : [00:05:37] Yeah. So I’ll paint a picture for for your audience. So those that that are unable to see me, I’m closer to 2582262. So one the physical size there to play any and all of those positions you mentioned wasn’t there. So after about sophomore year of high school, I sort of realized like, hey, you’re probably not going to be able to to play this sport sort of professionally. And from there, I just wanted to figure out how I sort of stayed involved with the game. And through that it just kind of became like, Hey, what’s something you can do? And umpiring was something that that became of interest to me. I started doing high school games, I started doing college games. I started doing, you know, summer woodbat men’s and college games, which were really exciting. And I felt that one, I was decent at it and two, I enjoyed it and I didn’t mind being out there. Obviously it does come with a little bit of grief, as we all know. You know, you’re always making 50% of the people upset. 50% of the people are happy with you. But but once you can move on from that and not really worry about it, the more you do it, it just becomes sort of second nature and reflexive. And that’s what I really liked about it. When I got to that point of really doing more of the sophisticated, you know, college games, they’re quick. It’s well played baseball and it’s a lot of fun. And that’s sort of what kind of cemented my interest to want to continue to do it and try to do it professionally.

Speaker4: [00:07:06] That’s amazing. I love it. I love it. Yeah.

John Swolfs : [00:07:08] And you want to hear about your your stories there, You know, What made you give it up or stop. Maybe you still do it.

Speaker4: [00:07:15] No. So I gave it up right after college myself, but I enjoyed it.

Phillip Hearn: [00:07:19] It was fun. So it was one of the summer jobs that I had when I turned 14. So you could be young enough to still be an umpire and an umpire game. So I’ve umpired everything from preschool games all the way through like freshman, you know, fall ball type games. So I enjoyed the process. I was still playing even during that time in high school. But again, I’m a big sports nut. So that was that was an easy job for me. And and they paid me. So I went, oh, okay, I get paid to talk and coach, you know, and umpire baseball. Excuse me. So I was like, this is a no brainer. Let’s do it. So, yeah, but you’re right, that 50% piece is 100% correct. You’re going to make someone mad. So it’s almost like you got a full crash course on conflict resolution, Right? Because someone was upset at almost every call that you made. So, yeah, it was it was definitely interesting, to say the least. So. So what all did you learn, uh, when when you look at baseball and again, you have a natural love for it, right? So growing up in the New York area, you’re a mets fans, not a mets fan, not a Yankee fan. So did pick that up?

John Swolfs : [00:08:27] Any fan? Let that be known. I am a Yankee fan. I think that’s what made it easier to work in baseball was the Mets. And not being a fan of the team. Now I support the Mets, having worked there in that sort of stuff, and I do like the organization. But you know, certainly if they were on the field playing each other, I would be, you know, pulling for the Yankees, you know, wholeheartedly.

Phillip Hearn: [00:08:45] Okay. All right. So, see, that’s interesting because you might be one of the only folks in the tri state area that that likes the Mets but still can root for the Yankees. So with all of your experiences in baseball, how did you take what you learned and that and you talked about that experience in Port Saint Lucie, where you’ve been everything from the game day staff to the mascot, which I’m going to need pictures for that. I’m just saying we’re going to have to keep this time. I don’t know.

John Swolfs : [00:09:10] If there’s any more slide of the dog pictures. And besides, I’d be behind the mask, so you’d never know. But we’ll see if we can dig something up for you.

Phillip Hearn: [00:09:17] Yeah, just to say we knew somebody in the suit, right? Yeah. Very true. So what what did you take from all of those experiences being basically in every position, working with that that minor league team with the Mets? How did you translate that into your passions and your focuses when you talk about business?

John Swolfs : [00:09:37] Yeah, absolutely. So I think there’s a couple things that you can take away from it. One is sort of the the humbling nature of it, right? That, you know, the no matter what the job is or what the role is, if you do it and do it well, it’s helping the organization and it’s helping to advance things. So, you know, don’t think that you’re ever above any sort of job that that may be offered. I mean, some of the jobs are super fun, like, you know, getting to go and, you know, drive a player to the airport. That’s a lot of fun because you’re talking to, you know, a professional baseball player, you know, taking some of the guys to the local elementary schools and those sorts of things. That’s a lot of fun. To do those sort of things. But then, you know, having to to do some of the stuff behind the scenes where, you know, a game starts at 7:00 at night, we worked a typical 9 to 5 and then between 5 to 7 we got ready for the game. So you understand it’s a really long day. So you really hone in on your work ethic. It’s something that you like to do. So it doesn’t always feel like work, even though you’re tired and exhausted. So there was that element that I really kind of as a first job out of college, was super long hours. So it helped establish a pretty strong work ethic from that standpoint.

John Swolfs : [00:10:48] So, you know, in business, anything that you’re doing, it’s going to take time, effort and energy. So you better be committed to that grind. If you’re not, it’s going to show. So that was something that you definitely saw and you saw it even like in taking inspiration from the players that you saw coming in at, you know, 9:00 in the morning to to work out and be around and at the field knowing they didn’t have a game until until 7:00 and what they were doing to grind to try to be a professional. You see that, you know, at every level or no matter what you’re doing that you have to you have to work hard. So there’s the humility part to it. The other thing that I learned from it is like, be excited about what you’re doing as well, right? So you can be humble about it, but you know, be excited. Be be a cheerleader for your own team. Be a cheerleader and try to get folks into the stands. Try to make sure that the folks are having a great time while you’re you’re there. And then the other thing that you take away from that is like the little things matter. So if you can help a fan out that might be having a a rough moment or something didn’t go their way and you can solve their problem no matter how big or small it is. It feels like the world to them.

John Swolfs : [00:11:53] And you’d be surprised, you know, like somebody’s having a bad experience or they thought they were supposed to have tickets here and they’re not together. And you solve that, you know, you’ll see them three weeks later at the game and they’ll come up and say, Hi, how you doing? Thank you again for that and those sort of things. So you understand that, you know, customer service really matters. You understand that if you treat every person and every individual as if their problem right there is the most important thing for you. They feel that. So those were kind of the three things that I really learned in being down in baseball and working there. And the other one is that it rains every day at about 4:00 in Florida. So you better get ready to run out in the field and pull the tarp on to to the field before it floods, which is never my favorite because it had like snakes and mice and stuff all wrapped up in it. And that stuff is not for me, but that’s part of doing the roles and jobs that you may not be all that excited for, but you know, you just got to get out there and do it because that’s what the the job requires. So yeah, a lot, a lot of different things. But most of it is, you know, very core business, basic things and a lot of attitude as well.

Speaker4: [00:12:57] Absolutely. And I love.

Phillip Hearn: [00:12:58] The humility and the customer service aspects that you talk about, too. I think a lot of people, again, would just hear that you worked in baseball, but you were in all the inner workings, including and not not excluding pulling out the tarp. Right? So, yeah, yeah. I don’t know if it’s got snakes and all that stuff in there. I think I’m out too. I think it’d be cool to pull out the tarp once just to say I’ve done it. But yeah, I’m with you. If it’s, if it’s got all that in there, I’m out.

Speaker4: [00:13:23] I’m good. I’d rather not.

John Swolfs : [00:13:25] Absolutely. It does. It does teach you a lot. And what you really learn is minor league baseball is nothing like the the big leagues and that sort of stuff. Like we had a permanent staff of maybe 6 to 7 people. And then we brought in like, you know, 20 plus workers to kind of help us get through the games to like take tickets and do those sort of things and be ushers and that sort of stuff. But it really was about 6 or 7 of us that were were doing a lot of the, you know, the heavy lifting to, to make sure that everything ran the way that it was supposed to, which was, you know, at times, you know, very trying and at times an amazing experience. I guess the one other takeaway I’d have from it is, I think, you know, after doing a season in Brooklyn and then a year in Port Saint Lucie, to me, I think I realized that, hey, if I wasn’t going to be on the field, I’d rather be in the seats and watching the game and being a fan of the game. And I think that’s really important as well because you don’t want to get stuck doing things that you might not enjoy because then those little customer complaints feel like they’re a nuisance to you and you don’t want to tackle them with the same zeal, energy and smile that you would. So it’s not one of those like, Hey, hang on to your dreams type of thing and it’ll come true. To me, it was more like, Hey, I think this is this has had its run and I enjoyed this quite a bit. But you know, the woman I’m in love with is, you know, 1800 miles away up in New Jersey. And I just think, you know, this has run its course type of stuff. And I don’t know that that’s necessarily a business lesson, but it was a very good life lesson for me as well.

Speaker4: [00:15:01] Well, I think that’s important, though, too. I mean, if you’re.

Phillip Hearn: [00:15:03] Losing the zeal, the zest for something and the zeal, as you mentioned, getting out of it when you understand that, I think is an extremely important piece, one that.

Speaker4: [00:15:13] I would say a lot of.

Phillip Hearn: [00:15:14] Maybe missed that.

Speaker4: [00:15:16] That opportunity or almost that calling to move to the next thing. Right. So I think.

Phillip Hearn: [00:15:20] That’s extremely important. So I’m really glad you shared that. So you make the transition from baseball now you head more into fiscally focused jobs, right? So you talked about your time at BlackRock. You talked about your time at Inside ETF. Tell us a little bit more about that transition, what that looked like and.

Speaker4: [00:15:39] What were some of those learning processes after leaving the baseball room?

John Swolfs : [00:15:43] Yeah, absolutely. So the first job I landed was with Merrill Lynch in their financial advisory center, and that was just a huge education and sort of understanding, you know, stocks, bonds, commodities, ETFs, an asset allocation, you know, understanding we’d be taking calls from inbound clients who typically, you know, may have been, you know, with an advisor in a branch that, you know, wasn’t quite the size that the advisor should be focusing on anymore. So, one, you had to learn to kind of ask the right questions, sort of understand what their goals, their objectives were. So I think I got a bit of a crash course in sort of what it was like to to be a financial advisor without having to, you know, go out there and try and grow my own book, but certainly understand a lot of those challenges. So what I learned there again, was one that kind of core investment, you know, time horizon outside of assets, risk tolerance, all of those sort of things. And what was really interesting is that when I went over to to iShares and internal wholesaling position, you know, I was sort of able to put my shoes very much into the or put myself in the shoes of the advisor that I was talking to on the phone and understanding some of the challenges that they may have had in their, their business. And in 2007, when you’re talking to an advisor with, you know, 25 years of experience and you’re telling them sell out of your mutual funds and buy ETFs, you know, they’re laughing you off the phone saying, John, you’re probably younger than my business is old right now.

John Swolfs : [00:17:06] Put my kids through college. What are you going to tell me about investing? And, you know, here we sit 15 years later and, you know, ETFs are gathering assets at record paces every single year, outdoing mutual funds. So it was really cool to be on the innovative side of finance as well and sort of leading the charge for for what is a you know, to some extent in my opinion, my opinion and my view, just a more efficient and better way to be invested in an ETF in general. So that was really interesting. And then you just learn again like, Hey, I covered advisors in the wirehouse in New York City. Then I had an opportunity to move to San Francisco and cover RIAs and understand that those worlds are completely different. So that when I got the opportunity to sit in the seat that I am now, whether that have been, you know, back in the days at Inside ETFs or now with the advisor circle and creating the future proof event is you can really understand the types of content and the types of challenges that those advisors have. And I think that’s one of the things that really helps set advisors circle apart from other traditional events companies, is we’ve had people that have come from the industry that have sat in those seats that understand those real life challenges that advisors are facing and want to provide real solutions rather than just create content.

Speaker4: [00:18:23] Yeah, that’s that’s absolutely.

Phillip Hearn: [00:18:25] Fantastic itself too. And and your unique experience of being in a full leadership position from the from going from that that crazy stretch of 2007 all the way to now. And at that particular point, being a VP and a CEO of Inside ETFs. I mean that that’s an interesting step just because you’ve got a chance.

Speaker4: [00:18:48] To kind of.

Phillip Hearn: [00:18:49] Re-experience what you did in baseball, it sounds like, too, right, in terms of really maximizing all the different components. You understood the business from soup to nuts By the time you got to getting into advisory circle from what it sounds like to me.

John Swolfs : [00:19:03] Yeah, absolutely. Certainly, you know, you know, everything from writing content to sourcing speakers to working with vendors to to everything that that you need to do in order to to bring an event to life. I’ve had the opportunity to, you know, see all of that and experience that in numerous different ways. So it did allow me to sit and in the advisor circle hat that I have now and really have confidence in what we’re doing and what we’re trying to do. And then part of that as a leader is understanding who are the right people to go out and support you, to do those sorts of things and making sure that you have the right team, the right people in place. And I think that, you know, far and away sometimes exceeds the knowledge that might be in one person’s head because, you know, one person can only do so much, but a team can do a whole lot. And I think that’s one of the best things that we’ve been able to do at Advisor Circle is bringing people with a great set of experience, a great set of skills that know and understand our industry as well as being able to complement those folks with the different skill sets that you need, whether that be on a creative side or whether that be on a sales side. Um, or whether that be on a logistical standpoint. You know, we’ve been able to, you know, add complementary pieces across the team over the past, you know, two plus years that we’ve been around now to get to a team of 12 that is a, you know, just one of the best teams in the industry that I can think of and excited to to be working with those guys every day.

Speaker4: [00:20:34] That’s amazing. I love it. So as you then talk.

Phillip Hearn: [00:20:37] About Advisor Circle, tell our listeners a bit more about the mission and the purpose of.

Speaker4: [00:20:43] The company. I know you talked a bit about it through our conversation so far, but we really want to drill down on that and have a better understanding because it sounds like you guys are doing amazing work.

John Swolfs : [00:20:52] Yeah, I think it can be really simplified. So one, we’re a product studio that’s looking to humanize financial services. So, you know, what does that mean? It means that, you know, financial services for for far too long sort of use the the oak desk and jargon to kind of keep a distance between themselves and their clients and making sure that sometimes, whether it be advisors or whether it even be the traditional asset managers, that they kind of kept the seat of authority. And we believe that, you know, the culture around finance is changing. It’s tech driven, it’s more inclusive, it is going in a more human direction. And we just want to bring out that that human connection, whether that be in how you interact at an event, whether that be how you speak at an event, whatever it might be. We want it to feel like it’s part of your DNA, that it’s not forced and that we can help people make this human connection. So I know it probably sounds, you know, a little like pie in the sky and that sort of stuff, But but you’d be surprised how quickly you can humanize something just by being your authentic self. And that’s really what we’re trying to do. And we just want to help financial services get there a little bit quicker.

Speaker4: [00:21:57] Absolutely. That’s fantastic.

Phillip Hearn: [00:21:59] So let me ask you the direct question in your current position. So you’re a co-founder, chief content officer. What motivates you in your current position and responsibilities?

John Swolfs : [00:22:11] Yeah. So one obviously, like I said, is the team that we have, right? Obviously, you know, when you’re a leader, you feel that pressure to not want to let folks down and make sure that you’re doing the best for the business and the best for them. So so that’s that’s motivating. And then I do think that right now we’re we’re in a seat where, you know, folks have seen that we were able to innovate and do something different. So that motivation drives me to make sure that we continue to to widen that moat, if you will, and continue to be the trendsetter, the tastemaker, those that the industry is looking to, to learn from and follow. And that’s really, really motivating from where I sit is, you know, you want to continue to make sure that you you hold your spot as a as an industry leader and that that can really, really wear on you or it can really motivate you. And our team really has a way of using that to motivate ourselves and not let that be a barrier. But, but more of a motivation tool.

Speaker4: [00:23:03] That’s fantastic. That’s really cool. Again, it sounds like you guys have some great things.

Phillip Hearn: [00:23:07] Going and something that’s actually coming up is your next future proof event.

Speaker4: [00:23:11] Can you tell our listeners a bit more about it, the dates, what it all will entail?

John Swolfs : [00:23:16] Yeah, absolutely. So September 10th through the 13th, we’re in Huntington Beach, California. It’s a beautiful setting. It’s all outdoors. So we take over a half mile of a parking lot right next to the beautiful Pacific Ocean and we build all of the facilities outside. So you have this half mile boardwalk, if you will. It’s bright, it’s colorful, it’s airy. It feels like you’re at a festival, not at a B2B event. So it allows folks to be, again, their true, authentic selves. So you saw more people walking around in shorts and a golf shirt than you did in suits. You saw people wearing hats of the college that they went to, you know, or teams that they might support that helped spark some conversation. We created a very open environment that that led to people wanting to share. So, again, it’s September 10th through the 13th in Huntington Beach. You can register at Futureproof Dot Advisor circle.com, go ahead and get your ticket. But we continue to to innovate each year. So I’m currently working on, you know, the set of speakers that we’re going to have this year. We just closed our apply to Speak window.

John Swolfs : [00:24:23] We had over 350 applications come in in about a month window. So I have one the unenviable task of going through all of those. But I also have the amazing task of getting to see just how amazing our community is and just what great thought leaders that we have out there, which is really exciting, I would say. And I don’t want to do a commercial, but we do have a price break that ends on Friday. So I think between now and Friday is the the lowest price ticket you have the opportunity to purchase. So I would suggest that folks go and take care of that right away and get themselves in. Our hotel block will sell out. We take over for hotels. They all face the Pacific Ocean. So they’re they’re all fantastic venues. But we did sell out last year. We expect to sell out this year. We’ll probably have, you know, over 3200 attendees on site as well. So you’re going to want to act quick and get your your ticket and your hotel room before the they’re all gone.

Speaker4: [00:25:17] That’s awesome. No, that’s great information.

Phillip Hearn: [00:25:19] So it sounds like that block runs out or that pre ticket sale excuse me runs out on March 3rd. So here just in a few days from this recording itself, correct?

John Swolfs : [00:25:29] Absolutely. March 3rd. Yes.

Speaker4: [00:25:31] Awesome. Sounds good. Very good.

Phillip Hearn: [00:25:33] So last question for you and really thank you so much for your time. This has been a lot of fun. How do our listeners find you and connect with you? What are those ways that they can reach out and and chat with you if they’re interested in learning more about your organization and more about what you’re doing?

John Swolfs : [00:25:48] Yeah, absolutely. So there is LinkedIn. You can just, you know, John Smoltz, you can find me there. That’s Swolfs for those that that are looking for me. Same thing on Twitter. John Swolfs at Twitter, you can find me there. You can find more about Advisor circle at Advisor circle.com and you can certainly email us all from there. And then again, if you go to futureproof dot advisor circle.com, if you have any questions around the content or anything that we’re creating, there’s email addresses there where you can reach out. It comes directly to me. Like I said, we’re we’re a smaller organization, so we, we, you know, personally get involved in all of these sort of things. So that’s a couple different ways that that folks can can reach out to me. I’m happy to connect you on LinkedIn and Twitter. You know, I don’t want to say all day, every day, but but a few times a day. So won’t take long for me to get back to you.

Speaker4: [00:26:38] That’s awesome. John. It’s been a lot of fun to getting to know more about you.

Phillip Hearn: [00:26:42] And and your rise with with working at Advisor Circle. So thank you so much for your time.

Speaker4: [00:26:47] Really appreciate it.

John Swolfs : [00:26:49] Oh, appreciate it. And I guess one last thing I should mention. I might as well do a commercial while I’m here is this Wednesday at 3 p.m. Eastern. We’ll be doing a live Twitter spaces, sharing updates around Futureproof and just having a really great conversation and giving people an opportunity to see sort of some of the early results and sort of some of the things we’ve been working on as we get to. Of that six month out window from futureproof. So 3 p.m. Eastern. It’s a Twitter spaces hosted by futureproof.

Speaker4: [00:27:19] Absolutely. Yeah. So listeners definitely check that out. This coming Wednesday, 3 p.m. on Twitter spaces. That sounds like it’ll be a very good time. So thank you, John, for sharing.

Phillip Hearn: [00:27:29] And this has been another episode of DAX Discussions. I’m Dr. Philip Hearn and from all of us at Saint Louis Business RadioX, We appreciate it and we’ll see you next time. Thanks.

About Your Host

Phillip-HearnDr. Phillip Hearn Ed.D. is a results-driven entrepreneur, Senior Executive, Consultant, and Board Member with more than 20 years of success in business acquisition and real estate. His expertise in leveraging extensive experience with expansion, and financing, makes Phillip a valuable asset for companies, particularly in real estate, seeking guidance on growth opportunities and process improvement.

Phillip is the founder of Mid American Capital Holdings, LLC, an acquisition focused company. Current subsidiaries include Phillip Speaks, specializing in coaching, advising and public speaking engagements; Financial Center, consulting business owners on methods to implement business trade lines and credit to grow their operations, and other subsidiaries which continues to expand. Phillip also gives back via his non for profit Center for Communities and Economic Development.

Phillip has obtained an Ed.D. from Capella University and holds an Executive Masters in Health Administration (EMHA) from Saint Louis University; an MA in Marketing and a BA in Media Communication, both from Webster University, and Lean Six Sigma (Black Belt) from Villanova University. He has served as a Board Member for the National Sales Network St. Louis Chapter and Ready Readers, for which he has also served as the Governance Department Chair and President of the Board.

Phillip is a coach, advisor, key note speaker and podcast host on Business RadioX. Audiences benefit professionally and personally through his teachings of leveraging and application. His new book “Life Mottos for Success” exemplifies how positive words and thoughts can transform your life!

Connect with Phillip on LinkedIn, Instagram and Twitter.

Tagged With: Advisor Circle, Future Proof

BRX Pro Tip: Teach Someone Like Richard Feynman Did

March 8, 2023 by angishields

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Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you have suggested that we teach someone like Richard Feynman did. Say more about that.

Lee Kantor: [00:00:15] Yeah, Richard Feynman is a scientist who’s very well renowned and everybody should read at least some of his things. He’s a real smart guy that knew a lot about a lot of different things. really interesting scientist who can take something complex and then explain it to somebody in a simple way so they can understand it.

Lee Kantor: [00:00:35] And that’s kind of the basis of this pro tip today. One of his core tenets when it came to teaching was that whenever you’re teaching a new concept, teach it as if you were trying to teach it to an elementary school child. When you do this, this forces you to get rid of all the complexity and all the jargon, and you have to teach it in the simplest way possible.

Lee Kantor: [00:01:00] And if you’re saying, well, that’s it’s too complex. I’m not able to do that. If you’re struggling to teach somebody at that level, then you might not know the concept as well as you think you understand it. And then when you have that kind of a gap, and you’re having a hard time explaining it to somebody, then that’s where you have to go back and relearn something so that you can figure out how to explain it more simply.

Lee Kantor: [00:01:27] And this act of teaching is a great way for yourself to really demonstrate an understanding of something. And it’s a great place to know that you truly understand it if you can teach it to somebody else. So whenever you’re learning something new, try and teach whatever you’ve just learned as quickly as possible to somebody else, and that will help you lock in that learning and it’ll help you get that depth of knowledge to be able to explain it simply. That shows that you really do understand it. So that’s a great way to learn something. And teaching is a great way to learn.

BRX Pro Tip: The Power of Stories

March 7, 2023 by angishields

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Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton Lee Kantor here with you. Lee, talk a little bit about your view on the the power of stories.

Lee Kantor: [00:00:11] Yeah, stories, anecdotes, case studies. These to me are all kind of in the same boat here. They’re so important in business because those are the things that get locked into people’s brains. People fall asleep when they see spreadsheets and numbers and charts and things like that. They need things that kind of they can remember. That leaves a mark. And your story, whether you know it or not, becomes their story. It becomes a story they share with other people.

Lee Kantor: [00:00:41] So if your story is super compelling and you tell it in the right way, it feels like that person listening to the story has lived that story as well. And then when that happens, that makes it easier for them to buy what you’re selling or to tell someone else about the service and to champion your service to somebody higher up in their organization.

Lee Kantor: [00:01:01] So try to make your stories compelling, insightful, powerful and easy to share. If you do invest the time in telling your story just right in order to get the effect that you desire, you’re going to see amazing results. So it’s worth the time and effort to take some of those anecdotes, especially the foundational ones, the critical ones, and really spend the time crafting them and wording it just right. So they leave the right impression and they get locked into your prospect’s brain so they can remember it and so they can share it.

Ask the Expert: Jared Rhodenizer with Horse.TV and CarsonJames.com

March 6, 2023 by angishields

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Jared-Rhodenizer-bwJared Rhodenizer, Founder and President at Horse.TV and CarsonJames.com, is a digital marketer, copywriter, Facebook ad specialist, video editor, interior designer, and former cowboy.

Connect with Jared on LinkedIn and Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Excel Radio’s Ask the Expert brought to you by Buckshot Photography and Video. It’s your story. Make it awesome. For more information, go to buckshot.com. Now here’s your host.

Randell Beck: [00:00:32] Hello, everybody. Senors and senoritas, welcome to the program. It’s Ask the Expert with Robert Mason and Randy Beck. And today’s guest is Jared Rhodenizer.

Robert Mason: [00:00:42] Hello.

Randell Beck: [00:00:43] Hi, Jared.

Jared Rhodenizer: [00:00:43] Hi.

Randell Beck: [00:00:44] How are you doing today?

Jared Rhodenizer: [00:00:45] I’m doing well. How are you?

Randell Beck: [00:00:46] We have got we’re loaded for bear with questions for you. Awesome. Jared is here today to talk about digital marketing, the back end, how we make this work once we shoot our social media video or make our posts or we decide we want to run a paid ad to promote our business. Before we start, Robert. What’s your week been like?

Robert Mason: [00:01:07] It’s been a good week. My birthday was yesterday. I’m negotiating two contracts today as I. Happy birthday to you.

Randell Beck: [00:01:15] Happy birthday to you. Happy birthday from buckshot. Happy birthday to you. Yeah.

Robert Mason: [00:01:19] My wife made it special. And then the dogs ruined it by being in the bed last night when I went there. So we’ll get into that later.

Randell Beck: [00:01:25] And give us a an encapsulation. Robert Mason’s deal is.

Robert Mason: [00:01:29] Robert Mason has been a realtor for 32 years. I’m a real estate broker as well. I’ve had my own real estate company. I’ve sold my own real estate company. And you know, this radio program with you, Randy, is special because you’re a big part of my business already in the videography and all the stuff that you do for me. So I’m super pleased to be doing this with you. This is our maiden voyage.

Randell Beck: [00:01:52] Maiden voyage on Ask the Expert. That’s right. This is episode one. This is episode.

Robert Mason: [00:01:55] One. And we have a real expert with us who’s going to give us all the insight.

Randell Beck: [00:02:00] And, Jared, introduce yourself. Tell people what’s your deal?

Jared Rhodenizer: [00:02:03] So my name is Jared Rhodenhizer. I am a digital marketer. I own two companies, Carson. Com LLC and horse TV. Essentially, in a nutshell, we train people how to train their horses through online media books. We have MP3 players that people can listen to while they’re training their horse. That tells them step by step what to do. We have video libraries of subscriptions and all kinds of stuff in the the horse niche. But I’ve also done other things. We did real estate marketing, a lot of horse stuff. And basically anything that you can teach someone how to do through video, I can show you how to sell it and sell a lot of it.

Randell Beck: [00:02:47] So that’s very interesting. That’s what I do. And I like that. Know your horse TV and you’ve got this this operation that’s oriented around horses. And Robert here said he’s he called us a rodeo today instead of radio. A rodeo. I like that.

Jared Rhodenizer: [00:03:04] It might be a rodeo, might be a play on words before it’s.

Robert Mason: [00:03:08] All said and done right before it’s to get it out there.

Randell Beck: [00:03:12] That’s what you call the truth slipping right out. Yeah. All right. So tell us about horse TV a little bit.

Jared Rhodenizer: [00:03:19] So it’s essentially Netflix for horse people. It’s the same exact platform we have, the web, the apps, you know, Apple, Roku, all that. But it’s only horse content. So it’s documentaries, movies, TV shows. We produce our own content. I have my own reality show on there. And then we also license a lot of other content as well.

Randell Beck: [00:03:40] And the methods we’re talking about about selling here that we’re talking about through the digital medium is something you use to grow this channel.

Jared Rhodenizer: [00:03:48] Yes, more so the Carson James company that has more funnels and more intricate ways of getting customers. Okay, horse TV is pretty straightforward. Carson James is much more interesting as it pertains to getting customers and selling people.

Speaker5: [00:04:05] So.

Randell Beck: [00:04:07] And so Carson James does what.

Jared Rhodenizer: [00:04:09] We have an online subscription at Buckaroo Guru.com and people pay $20 a month and they get access to all of our courses. So we have 12 courses in each course has anywhere between 20 to 40 videos in it and each course has a specific. Method of teaching your horse how to do a certain thing, such as groundwork, problem solving, advanced writing, fundamental writing, which is like just the basics of what everyone should know how to do to ride a horse, things like that. Okay.

Randell Beck: [00:04:39] And you’re using what kind of techniques to push this out and sell it and get people interested.

Jared Rhodenizer: [00:04:45] So there’s lead magnets, tripwires, upsells, core offers and profit maximizers.

Randell Beck: [00:04:52] I think we’re going to have to define terms here.

Jared Rhodenizer: [00:04:55] That’s a mouthful. It can go deep. So essentially go slow. Okay.

Randell Beck: [00:05:00] What do they say in that movie about Wall Street? Speak as if you were speaking to a golden retriever or a very young child.

Jared Rhodenizer: [00:05:07] Okay, so. It’s how the funnel works is you want to start with content marketing, which is essentially giving away your best stuff for free. And a lot of people get concerned with that because they think, well, if I give away my best stuff for free, then no one’s ever going to want to buy anything. But that’s it actually. And it makes sense that people think that. But that’s actually the exact opposite. You want to put your best foot forward and that will cause people to buy things. And they people, if they like your free stuff, they’re going to like your stuff. They’re going to buy stuff from you and they’re going to be happy to pay for it. But the problem that I think a lot of people have is they say, well, I’m going to give away my kind of mediocre stuff because I don’t want to give away my best stuff. You want to give away your best stuff and then give them even better stuff, too. When they sign up. All of your stuff you produce should be your best stuff.

Randell Beck: [00:06:03] So. So nothing we’re going to say today should stop anybody from continuing to develop their content and their messaging and no, absolutely not.

Jared Rhodenizer: [00:06:11] So the way the funnel works is through most of I would say 90% of everything that we do is through Facebook ads because that’s where our customers are. So you have to identify if you have a younger audience, you know, Instagram and TikTok is going to be where you want to go. But most of our people are 40 and over, and those people are mostly on Facebook. So that’s where we mostly advertise is on Facebook because that’s where our customers are at. So you start off with content marketing. You would put up we’ll put up a video or a blog post or we have a podcast as well. We’ll put up a podcast episode and we just blast that. We pay to blast that out for free. And we target people who are in the horse niche and get everyone to consume the content. And then so an.

Randell Beck: [00:06:57] Example of that content would be what?

Jared Rhodenizer: [00:06:59] So a video on how to train your horse not to be buddy sour, which means he always wants to be with the other horse instead of paying attention to what you’re wanting to do. So you would have.

Randell Beck: [00:07:10] This video on that and you would you’re putting that like on Facebook. Yes. So people can just watch it.

Jared Rhodenizer: [00:07:16] There’s two ways to do it. You can upload it to your website and send people over to your website or you can upload it to Facebook and they can watch it on Facebook. The benefit of uploading the video directly to Facebook is that people are automatically pixeled who watch that video. So everybody that watches that video on Facebook, Facebook creates an audience automatically. So even if you don’t know what you’re doing, you can always go back and create this audience later. They’ll create this audience and then you can go and retarget those people with other ads. So the goal is to get people to consume the content and pixel those people, cookie them through the Facebook pixel and then go back later and reach out to them and get them to buy a low ticket offer and see what a lot of people and that’s called a tripwire. A lot of people mess up because they sell their core, offer their core thing directly to Facebook, and that will work if it’s a good product in your marketing is good, But you’re not you don’t you’re you’re missing out on a lot of revenue by going straight from just your core thing, your most expensive thing. So a tripwire. So after you’ve content pixeled them through your videos or your podcast or whatever, it doesn’t matter. People get caught up on the medium too. It doesn’t matter as long as it’s good. It can be a podcast, a blog post, a video, anything PDF file, as long as it’s good.

Jared Rhodenizer: [00:08:39] And then once you want to do is you want to take your core offer. So our core offers are subscription, which is $20 a month and they get all the courses. So what we do is we take a what I call a splinter of that and we take a piece of it and make that a tripwire. So we’ll take one course and sell it for something ridiculous. For instance, we have our entire problem solving course, which I believe is 42 videos right now. We sell that for $4, $4, you get 42, and they’re good videos for $4 and that sells like crazy. And then we have an order bump on the page where people can add an an option to their cart, where they can get a copy, a digital copy of our book for $10. So 50% of people take that offer for the $10. So that’s another $5. So when you take the $4 you made and then you take the 50% of people who buy the $10 book as a bump, that is an average order value of $9. And it takes about anywhere between 5 and $10 to acquire a customer through Facebook ads. So essentially you’re breaking even on your tripwires. But that’s fine because, A, you’ve got a lead, you have a new contact on your email list. B, they’ve bought something, somebody who’s bought something from you, even if it’s cheap, just like a dollar or $4 is a much better and more qualified lead than someone who just opted in for a free giveaway.

Jared Rhodenizer: [00:10:06] If they’ve spent money with you, if they’ve opened their wallet to you. It’s it’s a lot better of a customer. And so then immediately after they buy the tripwire, this $4 course, we have this presentation, it’s a video presentation with a one click upsell, which is a button directly under the video where they don’t have to enter their credit card information. Again, they can just if they want to add it to their order, they can just click the button and it charges their card and puts them on a subscription. So in this video we say, Hey, the course you just got, congratulations on your order. Thank you for doing that. You’re going to love it. By the way, wanted to let you know that we have these additional 11 courses and you can get access to all of them for just $20 a month. And 30% of people on average take that. So we have broke even on the front end. We haven’t spent any money because we made all the money back from the tripwire sale for $4 and the order bump for $5. So we made our money back on our Facebook ad spend and now we’re getting members for free. We’re paying nothing to get people to subscribe for $20 a month.

Randell Beck: [00:11:14] So. So the order before we go further, the order is you put up this content. Yeah. The teaser. A good piece. Yes. They’re watching that. Yes. Then they’re they’re hit by an ad that says you can get another piece for this $4. That’s the tripwire. Yes. Okay. And then well.

Jared Rhodenizer: [00:11:32] The other piece is not necessarily content. It’s a it’s an actual course. An actual course. Right.

Randell Beck: [00:11:37] So they get a piece of the course for $4. Yeah. Let’s say. Yeah. And then after they’ve done that then they get an offer for the rest.

Jared Rhodenizer: [00:11:45] Yeah. So you can break down whatever product you have, no matter what, even if it’s a service industry, you can break it down into different splinters. It’s all about taking your thing and breaking it down a little bit more and a little bit more. And you start off and then you just build up. And then once they subscribe to our membership program, we pitch them what we call our profit maximizer. And that is a one time payment of $97 and that is an MP three player that they can buy and they actually wear it while they’re training their horse and it talks to them and tells them what to do step by step. And that comes with an 84 page PDF file that gives them written instructions and they also get videos to show them how to do it. And then these are additional videos to the videos they just got in the course. So it’s additional videos that go directly with the MP three player that show them demonstrations of how to do what the MP three player is going to be telling them to do while they’re training their horse.

Robert Mason: [00:12:42] How did you get started in this?

Jared Rhodenizer: [00:12:45] So. I started off working for a company and we did. Ironically enough, we developed tools for real estate agents to do marketing. So I was in charge of sales and marketing there at a company, and I invented a product for them called the Facebook Lead Generator, and that was a product that taught real estate agents how to run Facebook ads and get leads through a free home value opt in form. And that blew up and went crazy out of the water. And the guy I work for, he’s still to this day, probably the smartest guy I know when it comes to sales and marketing taught me all of this. And so after working for him for two years, I was essentially running his company. And then I wanted to do something on my own. And my brother Carson has always been phenomenal with horses, but he was a nobody. I mean, no one knew who he was. I think he had $40 to his name and. I went up to him and I said, Hey, I have an idea. Can I film some videos of you? And he was like, Yeah, I don’t care. So we’ve we set out and we started and we filmed ten videos. I believe it was the first, the first time we ever filmed. We filmed ten videos and I put those videos on a DVD because this was back when DVDs were still relevant and people were buying them. And to my knowledge, we were the first people that did this. And then I sold the DVD on Facebook for 495. So the offer was it’s a free DVD. You just pay 495. And that covered the shipping and handling of the DVD. And I believe the first year we did over $1 million because it was the same and it was the same. It was the same concept. We just now, since DVDs are not really that relevant, we’ve moved to selling the digital courses. But even back then we would sell the DVD and then we would do the upsell, which was the membership site, and we have just created hundreds of thousands of videos since that day.

Robert Mason: [00:14:51] So in today’s security breaches and stuff like that, how do you keep your information secure from being stolen? Copied?

Jared Rhodenizer: [00:15:01] You mean like people ripping us off? Yeah. Oh, we don’t. People every single day since I’m in that niche, I see all the ads for every everyone. I’ll put up something, and like, a week later, I went through a funnel one time where someone had copied, like, almost verbatim every single thing I had written, all the graphics and everything. It was insane. There’s nothing you can do about it. I mean, I could get into attorneys and do all that, but at the end of the day, those people aren’t as good as I am and I’m going to come out with something better and they’re never going to keep up with me. They’re never going to catch me. Right? So I don’t I just I just ignore them. I don’t care.

Randell Beck: [00:15:40] And no matter what you do, at the end of the day, they can just play it on their machine and screen, record it, and then they’ve got it no matter what. Because once it’s displayed on a screen, you can record.

Jared Rhodenizer: [00:15:49] But the other the other part of it is, is that I don’t just say it because Carson’s my brother or whatever. Carson is probably one of the top horse trainers in the entire world. He is phenomenal. No one, hardly anyone, is going to be as good as he is. And he’s No. One as as personable as he is either, and as good of a teacher. So we have a really good combination where I’m really good at what I do, and he’s phenomenal at what he does. And we just have that winning combination and a lot of people aren’t going to have that. You might have a really good horse trainer, but your marketing guy sucks or you might have, you know, vice versa. So yeah.

Randell Beck: [00:16:28] So let’s talk mechanics for a minute. So now that we understand this process, so you’re going to put this first piece of content onto, let’s say Facebook. And so. Where in a group or on your own page.

Jared Rhodenizer: [00:16:43] Adds on ads. So you have to have a in order to run ads on Facebook. You have to have a business page. You can’t run ads from your personal profile. So you have to have a business page and then you just go to. So you’re paying for ads. Yeah. Oh, yeah. All right. Yeah, people. And that’s the thing. We we kind of talked about it before this interview started. We briefly mentioned it. There’s a difference in people running social media and people running paid ads. A lot of people think that if they put something up on their Facebook or their insta web or whatever, that that’s how they’re going to sell and that’s how they’re going to get customers. But Facebook is very much pay to play if you don’t. I used to have a Facebook page that had 500,000 people on it, and every time I would post something, it would get a million likes. Well, Facebook didn’t like that because a lot of people were doing it. So they have completely changed their algorithm where it is. I mean, we have right now on the Carson James page, I think we have 175,000 likes or followers, but that doesn’t mean anything anymore because only like 2 to 3% of your likes are going to see it. So it doesn’t Facebook likes mean absolutely nothing. If you’re going to get your ad or your content out in front of people, you have to pay for it. You just have.

Randell Beck: [00:17:59] To. So let’s use Robert as an example. If you wanted, you said, okay, you’re putting up videos for your real estate practice and you’re getting calls from potential clients and so forth. So let’s say he wanted to broaden that right and not get a lot more reach than he’s just getting right now from putting it on his page. Yeah. So how do you do that? I mean, paid ads. Yes. But what does that mean? How do you target the person you want?

Jared Rhodenizer: [00:18:23] Facebook, At least they used to. I haven’t done real estate ads in a long time, but when I used to, they used to have a category called Likely to move and that was gold. And I don’t know. Yeah, I’ve never seen that. I don’t even know how Facebook knows that. But it worked.

Randell Beck: [00:18:38] Well isn’t that their connection with like. Data mining.

Jared Rhodenizer: [00:18:42] I mean, I use big data, right? Oh, of course. I just don’t know the specifics of how they got that information. But yeah, so.

Randell Beck: [00:18:49] Are there are there obviously that was like a preset a profile that you could just choose when you go.

Jared Rhodenizer: [00:18:55] Yeah, when you go in Facebook and you go, there’s a thing called targeting and you just type in who you want to target age.

Robert Mason: [00:19:03] Where they’re at. Because I’ve done a lot of that as well. Not a lot of it. But yeah, you can target by age sex. What what is your do you want to be within a 50 mile radius? You can go to other cities and things like that. Yeah, it’s pretty good.

Jared Rhodenizer: [00:19:19] It’s it’s interesting too, because we advertise globally all over the world, mainly in the United States, but our ads reach other places. But if you’re if you’re focused on an area, let’s just say we’re in Woodstock and you want it to be Woodstock and within 50 miles, it’s a lot cheaper to run ads because you’re only trying to reach so many people. And it’s a lot easier to get your ads out there and get more people to see them because there’s only so many people within a 50 mile radius of Facebook or I mean of Woodstock.

Robert Mason: [00:19:50] And you can also break it down by how much you’re going to want to spend. Yes. Like if you spend $100 a day or a week or whatever it is, it tells you, the algorithm tells you how many you’re going to reach.

Randell Beck: [00:20:01] So it sounds like, you know, the basic old marketing question of who’s your customer, right? You’ve got to know who it is you’re wanting to reach the person looks like.

Jared Rhodenizer: [00:20:10] I think that’s one, too. But that’s who’s your daddy. Okay. Yeah. You. Before you ever start out on any of this, you have to identify who your customer is. Like, obviously, if you’re in real estate, you’re probably not going to be targeting 18 year olds, right? So age would be a big contributing factor.

Robert Mason: [00:20:27] Randy’s already talked about the 18 year olds. We’ve already covered this, right? No, no, we.

Randell Beck: [00:20:30] Haven’t even got to the 18 year olds yet. Okay. So so you have this prime customer in mind. You run these paid ads, you target it. Yes. And now. They watched this because they’re seeing it pop up. Right. It’s a paid ad, but they’re seeing it pop up for them. It’s free, Right? Okay. So they watch it and then they get at the end of it, they get this offer for the next piece. Yes. The tripwire. Right.

Jared Rhodenizer: [00:20:54] Okay. That’s one way to do it. Okay. Another way to do it is webinars. Webinars work phenomenally. That’s another way we do tripwires and we do webinars like.

Robert Mason: [00:21:05] Streamyard or what are you talking about?

Jared Rhodenizer: [00:21:07] So a webinar. Well, when I say webinar, it’s essentially a presentation. It’s a PowerPoint presentation that we do on Zoom. Last webinar we did, we had 4000 registrants and it cost about if you’re targeting your warm audience. So there’s warm audiences and cold audience. A warm audience would be people who are familiar with you, which would be people who are on your email list, people who have visited your website, people who’ve watched your videos. They at least know who you are, people who’ve bought from you before, and you can create all of these audiences within Facebook. And then there’s a cold audience, which I define as someone who has no idea who you are. Now, webinars are going to be a lot more expensive to get leads from your cold traffic. So once you’ve done this stuff that we’ve talked about before with the content marketing and the tripwires, you’re also, while you’re doing all this as people are going through these funnels and going through these pages on your website, they’re all getting cookied and they’re all getting into your Facebook custom audiences. So then once you’ve ran this, you can say, okay, I’m going to take all of these people who’ve interacted with all of this stuff I’m doing and I’m going to target them for another ad, and then you can run webinars. And we were getting we were getting 40 cent webinar registration leads to our warm list last week when I did this and it was crazy. So a webinar is essentially a PowerPoint presentation where it shows very good, valuable content and then at the end there’s some sort of a pitch. So the webinar we did recently was, What was it? Oh, it was on trail riding, how to have a good trail ride and solve problems or how to have a how to solve problems on the trail and have a good ride every time was the title.

Jared Rhodenizer: [00:22:51] And then we have on the opt in page, we have bullet points, what we’re going to discuss, and then people can just sign up for the webinar. And on that webinar, Carson and I are on it together and it shows our faces overlaid over a PowerPoint presentation that I put together. Carson tells me what to put and I put it all together and then he goes through. And when Carson’s going through the webinar, it’s phenomenal. I mean, he’s giving away. It’s not this thing where they get on and they get just a tiny bit of information and then it’s all a big pitch. Like I said, the the thing about this digital marketing thing is adding the value. So many people do not add the value and then they’re like, Well, why don’t I get sales? Because you don’t teach anything, dude. Like, so we do. It was probably an hour worth of value and then a 15 minute offer at the end. But see an offer and that’s another thing. Now that we’re talking about offers, like I said, I could go all day on this and offer is not, hey, go buy my core product and offer is, hey, my core product is normally $20 a month, but if you buy it right here, it’s $10 a month or an offer is it’s normally $20 a month and you don’t get these bonuses. But if you sign up on this webinar, it’s still $20 a month, but you get all of these free bonuses included. If you sign up right now at this link, that’s an offer.

Randell Beck: [00:24:07] They’ll get your your your eBook and your your your decal and plastic cowboy hat and.

Jared Rhodenizer: [00:24:14] Whatever, whatever. So on this one, in this specific example, probably not plastic last longer. We did a we did the membership was $20 a month, but we did a two week trial so they didn’t have to pay anything for two weeks. And we, we actually have a trail riding course and we gave them lifetime access to the trail riding course. Even if they cancel their membership, you get it free just for trying out, just for signing up for a two week trial. And then we also gave them three free bonuses, which were three free, I call them pocket guys, the little field guides that you can take with you, like while you’re on the trail and you can read and learn how to solve problems. So they got those as well. So that’s that was our offer. And it converted, I think, at 30%.

Robert Mason: [00:24:57] Wait, wait, wait, wait. Let me go back there a second. You’re reading something while you’re on.

Jared Rhodenizer: [00:25:02] Not while you’re on your horse, but before you go. And you can take it with you. I mean, you could take a break and be like, oh, my horse is acting up. I wonder, Oh, there is a chapter about this. Oh, okay, here’s what I need to do. Stuff like.

Randell Beck: [00:25:12] So these are value adds. Yes. And so it sounds like this is sort of a high tech way of doing what the Yes set that the sales trainer is always talking about. Get them saying yes, get them saying yes, and eventually you get the big sale.

Jared Rhodenizer: [00:25:26] I guess. Yeah. I’ve never gone through any of that sales training I follow. There’s some core core guys that teach this that I follow and I just I just listen to what they say and they’re always coming out with new and improved ideas and. Another. That’s another thing. Just we were talking about staying on top. There’s so in marketing, in some ways nothing ever changes. But in other ways everything changes. So the technology changes and the platforms change and how you reach the people changes. But the way that people respond to advertising never changes. That always stays the same.

Robert Mason: [00:26:04] So social media trends are changing constantly. How do you keep up? How do you keep track of the latest social media changes?

Jared Rhodenizer: [00:26:14] I download the apps and play with them. I mean, honestly. And I see how they work and I see and I mean, a lot of marketing is looking at what other people are doing and if it’s working, that’s another thing. Don’t look at people who aren’t converting, but watching other people who are doing things and it’s working and then just not copying them directly ripping them off, but saying, Oh, okay, I see what they’re doing here, and then twisting it into your your own way of doing it. But, you know, if someone has never downloaded TikTok or hasn’t ever, you know, it doesn’t use the app, they’re not going to know how to run TikTok ads or know what kind of ads convert on there. You have to you if you want to, you know, advertise on those platforms, you have to you have to be active on them and see what other people are doing and how the videos work and the videos that are successful and the ones that are not.

Robert Mason: [00:27:05] You’ve brought up TikTok now a couple of different times. Are you a proponent of TikTok? Because I get a lot of pushback from folks. Don’t download TikTok Chinese owned your spyware and stuff like that. Is there any of that true? I have no.

Jared Rhodenizer: [00:27:18] Idea. Yeah. If it makes me money, I’m going to use it.

Robert Mason: [00:27:22] Yeah, my daughter says the same thing, so I get warned off on TikTok. That sounds like.

Jared Rhodenizer: [00:27:27] A there’s so many. There’s so many. I don’t even know how you know what’s true anymore because everyone says this is true and this is not true. And this I mean, there’s. How do you know? You don’t know so.

Robert Mason: [00:27:38] Much disinformation out there.

Randell Beck: [00:27:39] So. Well, there’s that Abraham Lincoln quote about not trusting everything you see on the Internet.

Speaker5: [00:27:43] So did he say that? Yeah.

Robert Mason: [00:27:46] It’s attributed on a cell phone, too, right?

Jared Rhodenizer: [00:27:48] I think he tweeted it.

Robert Mason: [00:27:50] Was he in a balloon flying over America at the same time?

Randell Beck: [00:27:53] So I like the philosophy there. You know, use it if it makes you money, if it’s moving you forward and achieving your goals. You know, what’s all the debate about, Right. That’s kind of that’s a philosophy right there, I think. But all right. So now. People are going through this chain of events on Facebook and you’re saying they’re being retargeted because of the cookies. Right. So once you put your ads up, everybody that’s looked at it, Facebook is ensuring that they see your next ad again. Is that how it works?

Jared Rhodenizer: [00:28:18] They’re ensuring that they’re pixeled, that they’re that they have the potential to see it.

Robert Mason: [00:28:23] When you say Pixeled, I’m imagining the Brady Bunch, you know, all the faces showing up and I think.

Jared Rhodenizer: [00:28:28] So.

Randell Beck: [00:28:29] You didn’t know that Brady Bunch invented Zoom, did you?

Robert Mason: [00:28:32] I didn’t know that either. Oh, that’s.

Jared Rhodenizer: [00:28:34] True. Clever. So a pixel is essentially just a little a little tracking. They call it a cookie, but it’s just a line of code that they put on your phone or your computer. And it doesn’t it doesn’t get any of your personal information. It just allows you to reach those people again, to know, okay, this person’s been to my website or this person’s been to a certain step of my website. So let’s say, for example, someone bought the tripwire, but they didn’t buy the upsell, they didn’t buy the core product. You can say, okay, I want to target everyone who visited this page, which would be or the thank you page, which would be the upsell page. So the thank you page of the tripwire is also the upsell page of the core offer. So you can say, I want to target everyone who bought the tripwire but did not purchase the core offer. And then you can run ads specifically to those people to just try to get them to buy your core offer and vice versa. I want to I want to I want to target everyone who’s bought the core offer, but but did not buy the profit maximizer, which we do that as well.

Jared Rhodenizer: [00:29:36] So if they bought the membership and they’re paying subscriber, but they still haven’t bought our $97 product, I want to target all those people to buy to buy this. And it really does work really well when you do it that way. Because if you’re Ryan Deiss who owns digital marketer.com, he said it really good He said a lot of people go in when it comes to marketing. And he used this analogy. He says they walk up to a woman and they ask her to marry him. He said, It doesn’t work like that. You have to ask for coffee and then you have to ask for a date. And then you have to, you know, things have to evolve. So a lot of people are just trying to sell their thousand dollar product on Facebook and these people don’t even know who you are. Take them out to coffee first. Introduce. Introduce yourself first. People are just walking up to people and marketing and saying, Hey, will you marry me? Like, no.

Robert Mason: [00:30:24] Well, isn’t that what branding is all about? I mean, when you when you talk about when we talk about branding ourselves or branding, you know what? We do it. It doesn’t happen overnight. You have to be seen time and time again. You have to build trust with your audience. That’s what you’re talking about, right?

Jared Rhodenizer: [00:30:42] Essentially, yeah. It’s more about it’s more about them than it is about you, though. If a lot of people mess up in branding and I see it all the time and no offense, but real estate agents are the worst. They’ll have this huge ass sign with their picture on it and the picture takes up 75% of the sign. And it has a phone number that’s not going to convert anybody. What if you had a sign that didn’t have your picture on it that had an offer? It was like 1% commission rate. If you call this number, you know, I don’t I’m sure you can’t really do that. I’m not a real estate agent, but having an ad with an offer on it is much more enticing to customers than branding and getting your name out there, because no one, at the end of the day, no one cares about you, no one cares about what you sell, no one even cares about your product. People only care about the result. That’s all they care. They care about what they’re going to get. And if you can feed into that, then you’ll win.

Robert Mason: [00:31:41] Well, I’ll give you an example. Some of the things that I’ve used before on Facebook in particular, because I get I get a good amount of business from Facebook, just my personal page, not even my business page. And I’ve paid for ads as well. When I offer a free appraisal or a free CMA current market analysis that tends to generate. I’ll give a free photography coupon away or something like that. We’re going to talk about that to get ready. Ready. And it might be.

Randell Beck: [00:32:10] Free to your customer, but you’re not going to be free to you.

Robert Mason: [00:32:13] It’s going to cost me. But yeah, I get and it’s funny how people chase the likes of Facebook. Oh, they liked it. Yeah, they liked my picture of my food or whatever the hell it is, Right? Right. And you’re missing the boat if you’re trying to promote.

Jared Rhodenizer: [00:32:28] It’s so a really good example. All real estate agents do the free market analysis, which is good. All roofers do the analysis. Yeah, the analysis. I’ll come out and get a free roof review, whatever. But since everybody’s doing that, I’ve always won by doing things that people are not doing, trying to get creative. For example, instead of running. If I was a roofer, I would not run ads that say, Hey, come out, let me free roof inspection. I would say, Buy a roof with me and get all your gutters for free. And I would partner with I would if I did the gutters myself, then I would obviously just handle it or I would partner with a gutter person and pay them a certain amount of money. But that would be an offer because that’s more appealing than let me come out and tell you your roof needs to be replaced because you know that’s what I’m going to do, because that’s what everyone does. That’s why I’m trying to get in your house. People are not stupid. And people who advertise to people and think that people are stupid are not going to win much longer because people are getting smarter and smarter and smarter. Everyone knows that when you run an ad to do a free roof inspection, what are they going to do? They’re going to come out. And if your roof was just replaced last week, they’re going to say, Looks like you need a new roof. Yeah.

Robert Mason: [00:33:45] Nope. Looks good to me. Sorry I wasted three hours.

Jared Rhodenizer: [00:33:48] So the more creative you can get with your offers and that’s what people miss. And I don’t think this I see it because I study. I look at ads. Magazine ads are really bad. You look at all these magazine ads and it’s just like a person’s face and a phone number or a website that doesn’t. What incentive do people have to go visit your website? What what is the purpose of that? Put an offer on it. Give them an incentive to go to your website and to sign up or to to to buy from you. What is the what do I get out of this? And if you don’t, if you would just start if people would just start putting something that people can get when they take action on this ad, they would see a lot more success.

Randell Beck: [00:34:30] Now, apparently you’ve pixeled me because because your things keep showing up for me. And I saw this post that you did and I don’t know if you saw this and you just.

Robert Mason: [00:34:41] Bought a horse too.

Randell Beck: [00:34:42] So there’s something going on and the barn. And so I don’t know if you’ve seen this, but Jared had a post up the other day where he was talking about these offers and these ads that are going out. And you did like 20 different variations and, you know, a, a, a reemphasised with the D and cut off at the transverse roundabout or the next thing you know, you knew what was selling and what wasn’t. Right. Right. So tell me a little bit about this testing that you do.

Jared Rhodenizer: [00:35:05] I split test 25 different ad headlines. So you use the same picture because you don’t want the picture to have an an influence. I’m just trying to see what headlines are going to get people to click. So I keep the picture the same. I keep everything the same. I just changed the headline, which is the bottom. If you look at a Facebook ad, it’s the bottom part that’s right above the Learn More button that’s always there, the big bold text. And I’m just testing it. I’m only spending like 25 bucks, but I’m seeing which of these which of these headlines get the most click through rate. And then I’ll take that winner and I’ll use that and I’ll spend a bunch of money on that. And then I’ll once I get the headline winner, I’ll use that headline and then I’ll split test the picture. So I’ll use four different five different pictures with that headline and see which one of those ads gets the most clicks. But the key is just not spending a lot. It doesn’t take much money to do the testing. And then pretty soon you’re going to have a winning combination of the headline, you know, the picture. And then if you want to go even further, you can split test the ad copy after you have those two winners as well.

Randell Beck: [00:36:11] And so basically, you’re just finding out what people are responding to, right?

Jared Rhodenizer: [00:36:14] Yeah, exactly. Okay.

Randell Beck: [00:36:17] So and I knew I would find the tie in between digital marketing and real estate today. While he’s saying this about the testing, I’m envisioning Alec Baldwin up at the front of the room with his chalkboard and he’s like a beet. Always be testing, right?

Robert Mason: [00:36:32] Yeah, that was a good movie.

Randell Beck: [00:36:33] It was, Yeah.

Jared Rhodenizer: [00:36:35] Testing. Testing is big.

Robert Mason: [00:36:37] And so do you have a group of folks that help you come up with your marketing or your materials?

Jared Rhodenizer: [00:36:44] No, unfortunately, I don’t. I’m a member of I follow a lot of the the guys like Frank Kern, Ryan Dice, Russell Brunson, Russell Brunson owns Clickfunnels and I follow a lot of their stuff and try to learn from them as much as possible. And I have a few. I shouldn’t say I don’t have anybody. My the guy I used to work for, his name is Calvin. I talked to him probably once a month and we brainstormed some stuff and talk about what’s working and what’s not. So I do have a couple people.

Randell Beck: [00:37:16] Now, you know, this series that we’re doing is called XL. We’re really about business excellence, which obviously you’ve been achieving in a big way. And so following these people, was that the key to your success? Was that is that how you learned to excel was by choosing these guys? How did you pick them?

Jared Rhodenizer: [00:37:35] So the guy I worked for, Calvin, he started off teaching me everything that Ryan Deiss taught, who is the CEO of digital marketer.com and his business partner, Perry Belcher are kind of the guys. They didn’t invent this, but they’re kind of like some of the the first first to go at this whole funnel strategy. And Perry Belcher speaking to him is really, really interesting. He owns a company called Survival Life. And they do they do stuff exactly like we do. So they have a tripwire offer. Have you ever seen the the little credit card knives that they they look like a credit card, but they turn into a knife. So Perry Belcher. Oh, he has one. So Perry Belcher.

Randell Beck: [00:38:20] Robert Mason survivalist.

Jared Rhodenizer: [00:38:22] Yes. Perry Belcher is the one who invented that. And he owns a company called Survival Life. And yeah, he’s got it right there in his pocket. And as soon as you he sold I don’t remember how many of those he sold, but it was millions. And then as soon as you buy the credit card knife, there’s an immediate upsell to buy another knife. And he calls it the Hoffman Richter, some fancy German name. It’s a name that he made up. But you get this knife. And with the knife, you get a subscription to the Family Protection Association, which is a $20 a month subscription, and they send you once a month. You get the Lamplighter Report, which is all about homesteading, survival and anything that anyone in that niche would be interested in. They have tripwires like how to grow a garden when you only have five square feet of of of land. So that’s one of the things you can buy from them. So they’re very, very good at splintering and upselling and cross selling and everything like that.

Randell Beck: [00:39:28] Do you recall pricing on some of those things? Like what were those tripwires?

Jared Rhodenizer: [00:39:31] Credit card knife, I think was 495. I think it was free plus 495 shipping. And then the Family Protection Association was $20 a month. And I haven’t looked at this in a long time, so it might have changed. But that’s that’s what it was when I was looking into it. And then you get the big knife for free. And it really is a quality. It’s a good knife.

Randell Beck: [00:39:50] And so. So you started following these guys. You studied what they were doing.

Jared Rhodenizer: [00:39:53] Yeah.

Robert Mason: [00:39:54] Yeah, That’s a knife. That’s a.

Randell Beck: [00:39:56] Knife. So you followed what they were doing. You were learning from them. And how did you put this? You know, like, what made the difference for you? There’s a lot of people that try things like this, right? But you’ve succeeded really well. What made the difference?

Jared Rhodenizer: [00:40:08] Well, it’s like I said in the beginning, you have to have good marketing, but you also have to have a good product. If you don’t have a good product, then you can do all the marketing in the world and you’ll sell some, but it’s not going to be great and vice versa. You have a really good product, but no one knows about it and no one’s going to buy it. People have to know about it. I don’t know, man. It was just working for those two years for Calvin really opened my eyes to the potential. And then I think before him, I worked for a guy named Brigg Hart, who was the most he is the top money earner in the world, as far as I know, for direct sales marketing. He was like the lead at Amway. And then I don’t know if you guys remember Monavie. He was like the top guy in Monavie and I worked for him for a few years and just being around, I mean, these guys had millions, drove Lamborghinis. I mean, their whole life was a party. Being around those guys really, really, really influenced me and made me like, Damn, that’s that’s what I want. This life. Yeah, big time.

Randell Beck: [00:41:12] Okay, Robert, you said you’ve done some of this. You did some marketing and advertising on Facebook, and what was that like for you? What did you do?

Robert Mason: [00:41:19] It was hit or miss? I wasn’t focused enough. I wasn’t consistent enough, which, you know, that’s part of all of our problems in life in general. Facebook has been good to me. On the free side, as in I’ve got X amount of followers in real estate. I think it’s a little bit different if people know, you know, what kind of character you have, your honesty. They maybe went to school with me or they’ve done something well.

Jared Rhodenizer: [00:41:50] And there’s a difference in a Facebook profile and a Facebook page. So if you have friends on your Facebook profile, those people obviously know you. They’re there. The warmest traffic that you can have. They’re the hottest, the hottest leads in the world on your personal Facebook.

Randell Beck: [00:42:05] Even volunteering, right?

Jared Rhodenizer: [00:42:06] Yeah. I mean, those are your friends. So. Absolutely.

Robert Mason: [00:42:09] And so in real estate, you know, there was a lot of cold calling and there’s a lot of training out there where, you know, it’s your sphere of influence and you got to connect with your sphere of influence. And I’ve been doing it so long and I’ve got so much just built up momentum there that, you know, that kind of it takes care of things.

Randell Beck: [00:42:24] And so you did paid ads.

Robert Mason: [00:42:26] You said did paid ads response there? No. And it was because probably I was not. Offering what you were talking about something that was why would somebody click on this? Why would somebody unless there’s a real need and somebody sees it and go, oh, yeah, I need to sell my house, Let’s call this dude. You know, I didn’t create any urgency to connect and I just did it wrong, so.

Randell Beck: [00:42:52] Okay. So we got questions here that have come in for you. Oh, really? One of them just jumping off the page at me because it involves video. It says, okay, because video comment content is becoming popular on social media every day. Oh, yeah. Leaps and bounds. How do you create effective video content that resonates with your client’s target audience and drives engagement? In other words, you can’t really split test video, right? Or can you? You can. How do you do that?

Jared Rhodenizer: [00:43:18] You can set up one audience and run two different videos and see which one gets the most engagement and the cheapest price per engagement. So Facebook has cost per through play and they also have cost per engagement. So if you just look at those numbers and see which one’s cheaper and obviously people like the cheaper video better because you’re not paying as much to get it in front of people.

Randell Beck: [00:43:39] And let’s define through play and engagement.

Jared Rhodenizer: [00:43:42] So through play would be they watch the videos. I think it’s for three seconds or more, which really isn’t qualified. So when you go to Cookie people on Facebook, you can you can create you can create audiences from people who’ve watched three seconds of your video, ten seconds of your video, 50%, 75% and 100%. Now, obviously, the longer they watch the video, the less people it’s going to be. I don’t generally target people who’ve watched three seconds of the video because to me that’s not really a view. Um, but that would be a through play and then a engagement rate is just how many people are actually clicking to watch. So we put it in front of this many people. This is how many people engaged with the ad click the play button commented, liked, shared it, did, did something and engagement is just doing something other than scrolling past it.

Randell Beck: [00:44:34] Then just seeing it and moving on. Right. Okay. And so if you if you run two versions like that and you split test it and you find the version that you want to use, then what is that video put out? The same way like with a paid ad and targeted.

Jared Rhodenizer: [00:44:49] The same way. So I would come up with ideas and that’s the biggest thing, is it all goes back to what I started with in the beginning is don’t put out mediocre crap that people don’t really care about. That’s going to not really solve a problem for them. Put out a video that like when people watch it, they’re like, Damn, that was good. Or that’s exactly what I needed to hear. That’s when you have a winner. And so you get you can get 3 to 4 ideas of what content that could be and then make videos on each one of those things and then put them in an ad set together and run them all together at the same time. And one of them’s going to win.

Robert Mason: [00:45:26] So one of the things that Randy and I’ve been doing is we’ve been shooting videos and basically we will we will get questions from the audience whether just like just like this. Right. And then we will go shoot a video on it. And, you know, anywhere from a minute to 90 seconds. And and so because I pay him so much money for this, it needs to work. Right. And so fair statement. Fair statement. And but we hadn’t even thought about putting those on a paid page. Have we? We didn’t even talk about that.

Randell Beck: [00:46:05] So in terms of implementing your marketing program, no, but in terms of like determining what kinds of videos work, yes, I’ve done some of that already. Right. And so that’s how we arrived at the format we’re using. And and the type of thing that we’re doing right is because I know that to be effective from doing this testing in other ways.

Robert Mason: [00:46:24] So this is a very good subject for not only us. Yeah. Particularly, but for anybody who wants to.

Jared Rhodenizer: [00:46:32] Well, good subject. For anyone who wants to make money.

Randell Beck: [00:46:34] All three of us know each other. We all hang out in circles of business people, and everybody’s out there marketing themselves on social media and trying to promote their business. And, you know, they’re coming in here to Business RadioX and working with Stone to do it. Stone is here today. Everybody, by the way, say hi to Stone.

Speaker6: [00:46:49] Hi. Stone.

Randell Beck: [00:46:50] And and, you know, they’re actively engaged in this process, right? So this is something that I think a lot of people need to hear from you.

Robert Mason: [00:46:58] Yeah, this is big.

Jared Rhodenizer: [00:46:59] Yeah, it’s a good it’s a good topic. That’s the thing. Like anyone, especially right now, if you can if you can teach people how to do something in video, it’s a lot easier. And I’ll be honest, the real estate is is one of the hardest ones. It really is. Because, well, you’re a broker, so you kind of have a free pass. But most brokers and maybe you can help spread awareness about this are very, very against the methods I’m talking about today. They all they want it clean. They don’t. Oh, we’ve never done that before. We can’t do that or you can’t do that open. If they if brokers would open up their agents and let them do some digital marketing type stuff with tripwires and funnels and stuff like this, we would see a huge boom in the real estate, but everyone does it the exact same way.

Robert Mason: [00:47:47] Well, there’s there’s also this feeling that they’re the brokers don’t want to share the secret sauce with everybody, right? So I come from a position of abundance. I like to to be a teacher to help, you know, the the other agent number one, two, three are not my competition. An and if they are, whatever best guy wins. Right, right. But you’ll also find that in the real estate world, we are the cheapest bunch of folks on the planet as well. Right?

Randell Beck: [00:48:16] Couldn’t have said it better myself.

Robert Mason: [00:48:17] I mean, it’s just. It’s a fact. Yeah. And a lot of that has to do with we never know when we’re going to get paid. We have a salary. Right. You know, we’ve it’s just a difficult it’s a difficult gig. But yeah, this is fascinating.

Randell Beck: [00:48:29] Well, and I’m a broker, too, although I’m not in real estate anymore, but my industry is related and still, you know, open involved in real estate in some ways. And I had a friend back in Virginia Beach, his name was John, and his take was a little slightly more cynical than yours because he at the time you this is back in the days of.

Robert Mason: [00:48:50] Pagers and pagers before light.

Randell Beck: [00:48:53] And when you when you would pull up in front of one of his listings, it would say, text this number for more information. When you did, the system would send you a text with information on the house, but it also page him with your phone number. Right. And he would call this person right in front of the house and say, I see you’re at, you know, 955 Coleman Street. And you know, what can I tell you about the house? How can I help you? Would you like to go in and see it? You know, we can send somebody over, you know, all this sort of thing. And I was like, you know, John, that’s a really good system. You know, I bet you’re kind of secretive with this, right? Like, you don’t want this to get out too much. He says, No, I’ll tell anybody. He says, Nobody’s going to do anything with it most of the time anyway. And if they do, there’s enough business for both of us. There is.

Robert Mason: [00:49:37] It really is.

Jared Rhodenizer: [00:49:38] That’s what I’ve I’ve, I’ve bought and sold a lot of properties. And if I had one thing that I could tell every real estate agent that would immediately just boost their sales is answer your phone.

Speaker5: [00:49:50] Right, right, right.

Jared Rhodenizer: [00:49:50] Right, right.

Randell Beck: [00:49:51] That’s the hardest thing to do. It’s ringing all the time.

Robert Mason: [00:49:53] But you know what? There’s a problem with that. We get so much ads, so many people calling my phone. You know, caller ID is wonderful, but when the numbers are one eight, eight, eight, you know, or it’s out of state and nine at 99 out of 100, if you answer it, it’s going to be a spam. It’s a spam. Someone’s trying to sell you something. Right. And so you get frustrated. You don’t answer your phone How much?

Jared Rhodenizer: [00:50:22] But would it be worth it for agents to invest in a call screener and pay them just to screen calls?

Robert Mason: [00:50:29] If you have a number of calls coming in, I mean, most agents sell two houses in a year.

Jared Rhodenizer: [00:50:34] Yeah, well, if they’re having the problem like you’re having where they’re getting 100 calls a day, I would think buying or paying someone to screen your calls and immediately be able to transfer that call to you and only and you knew if it was from that number, it’s your call screener. So this is a good lead. That would be a really good investment.

Robert Mason: [00:50:51] Well, you know, with exp, I’m with exp. So when you look at my phone number on a listing, it’s got the exp number and it goes through a call center. It does not come straight to my cell phone. Okay? Unless I put my cell phone number in there directly, which I do because agents, people will want to text you. Yeah. And if you text a landline, you get that dumb message contest. Right?

Jared Rhodenizer: [00:51:14] And I think for the younger generation, putting tech, just putting your name and saying text me to find out about this house and being really vague about it would do really, really well. The more fancier you try to get with your copywriting, generally the worse it gets.

Robert Mason: [00:51:30] Oh, that’s pretty that’s.

Speaker5: [00:51:31] Yeah.

Randell Beck: [00:51:31] Simplest is best simple. That’s why that’s why AI is making such waves in copywriting right now.

Speaker5: [00:51:37] So many people.

Randell Beck: [00:51:38] It doesn’t have to be complex, it just got to be correct.

Jared Rhodenizer: [00:51:41] You go to their website and it says at so-and-so real estate or I’m going to stop picking on real estate at So-and-so Roofing, we pride ourselves on having the utmost standing. No one buys that bullshit and no one gives a shit. No one cares. Say, say, Hey, my name is so-and-so and I own this company and be real. The more real that you can get in your bio and sound, the less corporate you can sound, the more people you’re going to get to buy from you. And so everybody’s website says the same thing. We pride ourselves in blah, blah, blah. We’ve been in business since. No one gives a shit how long you’ve been in business. How much money are you going to make me? How much can I sell my house for? How much is it going to cost me to get a new roof? And are you a good person?

Robert Mason: [00:52:23] Well, that’s very it’s very interesting. It’s about being real. Being real on social media is so very important. I see so much cheesy stuff out there.

Speaker5: [00:52:33] There’s so much cheesy stuff. And social media at.

Randell Beck: [00:52:36] Best Shot, we subvert dominant communication paradigms through technologically enhanced infrastructure and.

Speaker5: [00:52:43] Industry. Best practices.

Robert Mason: [00:52:44] You lost me ten seconds ago, man. At best.

Speaker5: [00:52:46] Shot. So this is this is something they teach you at business school when you get your MBA, right? That’s how people that’s how people write their websites.

Jared Rhodenizer: [00:52:53] And no one No one. And you think, oh, well, I just don’t. And people don’t put themselves in other people’s shoes like, well, I don’t relate to it. But most people know if you don’t relate to it, neither does anybody else, right? If it wouldn’t sell you or you’re not intrigued by it or you think it’s boring, guess what? So does everybody.

Speaker5: [00:53:09] Else. Well, I.

Robert Mason: [00:53:09] Misspell things on purpose. Yeah, you should. It makes me.

Speaker5: [00:53:12] Real.

Jared Rhodenizer: [00:53:13] It’s brilliant. I misspelled things in our ads all the time. Because you know what? People will comment and they’ll correct me. And every time someone comments on an ad, even though you’re paying for it, the more engagement that ad gets, the less you’re going to spend to.

Speaker5: [00:53:25] Pay to.

Robert Mason: [00:53:26] Get it out. The engagement, That’s an engagement.

Speaker5: [00:53:28] It’s an.

Robert Mason: [00:53:28] Engagement. I’ve been doing this for years and people just think I’m.

Randell Beck: [00:53:31] Yeah, they think you’re illiterate.

Speaker5: [00:53:33] Yeah, they.

Robert Mason: [00:53:33] Think I went to the University of Georgia, which.

Speaker5: [00:53:35] Yeah, I did.

Jared Rhodenizer: [00:53:36] People comment and correct your spelling errors. Guess what? That’s only helping driving.

Speaker5: [00:53:40] Up your engagement.

Jared Rhodenizer: [00:53:41] Right? It’s only driving your engagement.

Robert Mason: [00:53:43] More school teachers on Facebook than.

Jared Rhodenizer: [00:53:45] That’s smart.

Speaker5: [00:53:46] That’s good.

Randell Beck: [00:53:47] Okay. Follow up question here. Um, so let’s say that somebody is listening to this and they’re like, Oh, that is for me. Right. And so they’re like, Now I got to make this content so Jerry can put it out there and, you know, Yeah. Creating a social media strategy for for this this client. How do you do that?

Jared Rhodenizer: [00:54:08] Well, you go through the steps first. I mean, if you’re wanting to have a social media strategy, you probably everyone I mean, I would think would have a core offer, which is the core offer is essentially just the main thing you sell. So you say, okay, this is the thing I sell. The next step is to figure out your splinters. Okay, how can I break off a piece of this to sell? And then how can I break off a piece of this to give away his content?

Speaker5: [00:54:32] Right.

Randell Beck: [00:54:33] And so that was what we were talking about a minute ago with the tripwire. Yeah. Okay. And so I’m thinking this question is a little bit more like, how do I make good content to do that with? Like you say, you say you want to break this up and use a piece of this. What is this?

Speaker5: [00:54:46] How do you arrive at?

Jared Rhodenizer: [00:54:47] If you don’t know, ask your customers, send an email. A Facebook groups are very valuable to everyone. Should we have a Facebook group? Everyone should have a Facebook group. Now, in your Facebook group, you can actually tag everyone at the same time by typing at everyone and it sends a notification to everyone in the group to go look at your post. So that’s pretty valuable. But I would just say ask people if you have an email list already, send out an email. If you’re just getting started, ask the ask your potential customers and say, Hey, what’s the biggest question you have? What’s the biggest problem you’re trying to solve? What do you struggle with the most? And then there you have it and answer it. And that’s when it comes to not being afraid to give away your best stuff. Because if they have and you’ll find common denominators with everybody, like with the horse niche, the Buddy sour thing is the biggest problem. It’s the easiest fix, but for some reason it’s the biggest problem that everyone has and it’s what everyone wants to learn how to fix. So whenever we put out something with how to fix a buddy sour horse, it just it just goes crazy because that’s what people want. I don’t know why it’s an easy fix, but it’s what people want. And a lot of times if you get biased, you’re like, Well, this is not what they want. This is what I think they want. You’re going to mess up. You got to make sure it’s something that they actually are having a problem with and want answers to. So if you’re a roofer.

Speaker5: [00:56:13] Sorry. I didn’t mean interrupt. Go ahead. If you’re a roofer.

Jared Rhodenizer: [00:56:16] An example would be put out content that says how to look at your roof and know in five minutes whether or not it needs to be replaced. And then do a video of you up on the roof and showing examples of, Hey, if you’ve got this problem, you probably, you know, this means this and this, and it’s educational. This means that you have this problem and this problem. And if this is this, this could cause a potential leak. That would be an example of really good content that you could put out. If you’re a real estate agent, you could put out content about, hey, here’s how. Here’s an example of really bad listing pictures and here’s an example of really good listing pictures.

Speaker5: [00:56:54] I’ve done that one and and.

Jared Rhodenizer: [00:56:55] Showing and talking about what makes them bad and what makes them good. Here’s here’s an example of a really good staged home. Here’s an example of a home that’s not staged well at all. And yeah, and here’s why. Staging your house can get you more money and education and asking people what’s what is your top concerns about selling your house and then addressing them.

Robert Mason: [00:57:19] Well, that’s what those videos that you and I are doing. That’s exactly what we’re doing.

Randell Beck: [00:57:23] And these questions are derived that way, right?

Robert Mason: [00:57:26] I mean, the real the real questions.

Randell Beck: [00:57:27] And because because you like the ask the expert format, we’re framing it in an educational, you know, hanging your content in an educational frame. Right. Right. Because that’s good for your client and builds your expertise. Right.

Jared Rhodenizer: [00:57:40] Right. If the goal if the goal is always to. Help people, just help people first and then worry about making sales. You’ll make the sales.

Randell Beck: [00:57:52] That is just such an awesome wrap up. Yeah, you know, everybody forgets that. But that’s really the rule, isn’t it?

Robert Mason: [00:58:00] The more people that you help in their journey, the better off that you’re going to be morally with integrity and the better your life is going to be. And that is a real thing.

Jared Rhodenizer: [00:58:11] Well, we were talking about branding earlier and making, you know, being getting your brand out there. Oh, how how what.

Speaker5: [00:58:18] Better way can.

Jared Rhodenizer: [00:58:19] You build a brand than helping people before you get paid? Yeah, that’s the way to build a brand. Sure is.

Speaker5: [00:58:27] Yeah.

Randell Beck: [00:58:29] We have covered a lot of ground. This is gold. This is gold today. I hope you’re listening out there. Okay. Before we wrap up, Jared Robertson, real estate. I’m in content creator. You know what? You’re the expert today. If you had one piece of advice for each of us, what would it be?

Jared Rhodenizer: [00:58:47] I think I’ve shared it all.

Randell Beck: [00:58:49] We got all the good stuff. Yeah. How about for.

Speaker5: [00:58:51] Stone? I don’t.

Jared Rhodenizer: [00:58:52] The the the one piece of advice not to you guys specifically, but to everybody is stop looking at what everyone else is doing and and trying to copy it. Like the website example writing all corporate be, be real and just talk to people. And we even go so far as like sometimes we’ll say, Hey, on this webinar we’re going to cover a lot of content and at the end we’re going to pitch you something. Just tell people, be honest and up front.

Speaker5: [00:59:21] Why not? They know you’re going to do it.

Jared Rhodenizer: [00:59:23] They know you’re going to do it anyway. And it makes you real, right? You’re like, and sometimes I’ve even seen this. I haven’t tried it yet, but in ads I’ve seen, Hey, this is an ad and I’m about to sell you something. But let me tell you why it’s okay. Or, you know, it’s up front.

Speaker5: [00:59:36] It’s real or why it matters and why it matters.

Jared Rhodenizer: [00:59:38] Yeah, people appreciate the.

Speaker5: [00:59:40] Real and the and the non.

Jared Rhodenizer: [00:59:42] Corporate. I’m dealing with a person. I’m not dealing with a logo.

Robert Mason: [00:59:48] And it’s not mechanical. Right?

Randell Beck: [00:59:51] Beautiful. Beautiful. Robert, anything to add?

Robert Mason: [00:59:53] Any thoughts? God, I could go on forever and ever. And you do? Sometimes I do. Yeah. I mean, this has been fantastic. And this is our opening salvo, and. Wow, what a guest.

Randell Beck: [01:00:05] It’s only Jared advised us to only make it better each time. Yeah, it’s going to be hard to do.

Speaker5: [01:00:10] Yeah.

Robert Mason: [01:00:11] And you’re my content guy, So.

Speaker5: [01:00:13] So that’s up to you. It’s up to you. Yeah. Yeah. I thought about this. Sits on. Yeah, I’ve thought about that. Thank you.

Jared Rhodenizer: [01:00:22] Oh, yeah, no problem. I love talking about this stuff, man. Yeah, anytime.

Speaker5: [01:00:25] And as do.

Randell Beck: [01:00:26] I, but obviously not from the same perspective as you do. Yeah, but a lot to learn here, right? And. And, you know, open up the whole new world of reach and engagement. Right.

Robert Mason: [01:00:36] Well, that was a macro dive. I mean, we came in from 55,000ft on that subject matter.

Jared Rhodenizer: [01:00:41] And we could we could go a lot deeper.

Robert Mason: [01:00:43] I can get a lot. Yeah. I mean, that was a shotgun blast. I mean, you could sniper scope the stuff down and really and get into it and.

Speaker5: [01:00:51] So thank you. Oh, yeah.

Jared Rhodenizer: [01:00:52] I enjoyed it. Thanks for having me.

Randell Beck: [01:00:54] Great. I enjoyed it a lot. Jared rodenhizer Horse tv and Carson James Robert Mason exp Realty. See you next time.

Tagged With: CarsonJames.com, Horse.TV, Jared Rhodenizer

The Hardy Realty Show – Makayla Little with Blue Willow Boutique

March 6, 2023 by angishields

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Tagged With: Ann Smith, Blue WIllow Boutique, Broad Street, Hardy on Broad, Hardy Realty, Hardy Realty Show, Hardy Realty Studio, Makayla Little, Rome News Tribune

Lindy Earl with TurnAbout 180, Christine McCartney with Sorrow to Strength and Charlie Derrien with Charlie’s Angels Movers

March 6, 2023 by angishields

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Lindy Earl with TurnAbout 180, Christine McCartney with Sorrow to Strength and Charlie Derrien with Charlie's Angels Movers
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Lindy-Earl-bwLindy Earl is a Certified Chaplain, working with the nonprofit organization, TurnAbout 180. Lindy’s background includes her entrepreneurship as a Speaker, Consultant, and Author. She has written in 4 genres: Business, Christian, Relationship, and IT. Lindy holds an MBA from The College of William and Mary and a BS from Virginia Tech.

Lindy’s passion and strength is her ability to listen to people. As a Chaplain she works one-on-one with people who are dealing with angst or grief, maybe through the death of a loved one or a divorce. Lindy especially enjoys working as a Corporate Chaplain, where companies have her into the workplace on a regular basis to make herself available to employees.

Great relationships develop and the company’s retention soars while absenteeism drops. Companies develop a strong corporate culture, improved employee satisfaction, and decreased attrition.

Lindy has multiple books in publication and continues to write blogs and record videos on a weekly basis. You can learn more at www.TurnAbout180.org or contact Lindy at ChaplainLindy@gmail.com.

Christine-McCartney-bwChristine McCartney was born in Winnipeg, Manitoba Canada and in 1993 she and her husband moved to Georgia so he could attend Life University.  Her husband, Dr. Larry, and I opened our clinic, Lake City Chiropractic in Acworth in 2000.

Unfortunately in 2015 he passed away from cancer, and after a year of running the practice, Christine sold it and took time to grieve. After some time she decided she wanted to help people who may be going through the same grief and went back to school to become a certified Grief Life Coach.   She wanted to help individuals find joy once again in their lives.

Someone who has lost a loved one can sometimes get “stuck” and they don’t know how to move forward. Grief comes in different forms, not only loss of loved one. It could be a divorce, loss of a job, an illness, death of a pet, or life as we know it after Covid. Let Christine help guide you to a new life of joy and get “Unstuck”.

Connect with Christine on LinkedIn and Facebook. You can also reach her through Sorry to Strength at Christine@sorrowtostrength.com

Charlie-Derrien-bwOnce upon a time Charlie Derrien was working 60 hours/week in unrelenting corporate America management.  In late 2012, God and Charlie made a decision together that it was time to leave the corporate world. She thought and prayed long and hard and said, “God, allow me to use all this formal training that I went to school for (she was a business major at Shorter University) to begin my entrepreneurial journey.”

Charlie prayed for an idea, a catalyst. Then the light bulb came on, and she began her grueling research of logistics as a whole, with a special interest in residential moving. Charlie had moved all across the United States throughout her childhood and young adult life, due to her father’s military background as a medic in the United States army, so the concept of this moving business was not foreign to her.

Now, one of Charlie’s passions in life is EXCELLENCE in customer service and it has been since the moment she walked into her very first job at McDonald’s. She was committed to “hot fries” and service with a smile. All these years later, Charlie still lives by the same fundamental creed. While she no longer serve french fries, she still strongly believes that regardless of the business you are in, the differentiator must be the EXCELLENCE in service that you consistently deliver and provide.

That said, what fascinated (and frustrated) her the most about this industry, is how broken it truly is. She couldn’t believe that clients like herself would call on a company for help in assisting them with this very important life change, entrusting this company around their families, children, pets, irreplaceable antiques, expensive furniture and china, only to be met with huge disappointment and heartache.

Christine read review after review from hundreds of moving companies, from small businesses to the big players in the game. She read horror stories about moving companies that didn’t show up for a clients’ scheduled move, theft of a clients’ merchandise, carelessness with the clients’ things, damages beyond repair, holding a clients’ items hostage, physical altercations on the job sites, hours late for their scheduled move start time, and the list kept going.

After months of building a core team, coaching, meetings, trainings, setting expectations and goals…it was time to launch…and BOY, did they LAUNCH! The calls starting pouring in with people just like Christine that weren’t asking for the moon and stars, they simply needed a service handled professionally, competently, at a fair price and with a smile and willingness to serve.

That’s who Charlie’s Angels Movers really is, and who we strive hard to be every single day, on every single job. Excellence in service matters here. Our clients matter here. Christine’s team takes pride in what they do and she’s honored to work with such an extraordinary group of men.

Christine asks her team at every meeting, “How do we feel about competition?” And the unanimous response is “There is none.” Simply because when you know what you bring to the table of an organization and you know you work hard to deliver on the expectation, it doesn’t matter how many other people are doing the same thing around you. When you conduct good, fair business, the clients will come.

To all of our prospective clients that made it a point to stop by here first and read Christine’s story, thank you so much.  Your time is valuable and we appreciate that. We’re EXCITED to partner with you on your upcoming move and we look forward to making your move a heavenly experience!

Follow Charlie’s Angels Movers on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and Resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits. Dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good, fabulous Friday morning to you out there in the listening world. We got three more fabulous folks. I have to apologize for my voice. First of all, the pollen is early on me this year, so it’s kind of kicking my butt at the moment. But for those of you first time tuning in, this is Charitable Georgia. It’s stories about individuals, businesses, nonprofits doing great things in the community. So welcome to Charitable Georgia. My first guest this morning is Chaplain Lindy Earle from Turnabout 180. Chaplain Earl. Thanks for being here. Good morning.

Lindy Earl: [00:01:13] Thank you for inviting me.

Brian Pruett: [00:01:15] So you and I have talked a little bit. I’ve heard some stuff that you presented on what you do and why you do it. But give us a little background. First of all, tell us about Turnabout 180 and how you got there and why you’re doing what you’re doing.

Lindy Earl: [00:01:27] Okay. Well, why I’m doing what I’m doing is it goes back to my childhood. And when I was a little girl, I was raised in a very religious home. And I wanted to grow up to be a pastor. And I was told, you can’t. And back then you couldn’t. And life went on. And so I got into the business world. I was a college professor. I was vice president of marketing. I was an entrepreneur. And then one day I got a phone call and this guy on the other side side on the other end of the line said, We’d like to hire you as a chaplain. I said, Well, that’s great, but I’m not a chaplain. I have an MBA, not a theology degree. And he said, No, we’ll train you. And I said, What does it cost? He says, We’ll pay for it. And I’m like, This is just too good to be true. And sure enough, they put me through the training and got me certified and I became a chaplain. But I worked for a nonprofit where our focus is helping other people, whether they’re dealing with childhood angst, grief, just not not waking up happy every day like we should. We’re meant to be, you know, live this life as well as we can. Life is very, very short. And so at turnabout 180, the whole goal is to take you from where you are. If you’re not in a very happy path to where you can be. And we do this through seminars, through Bible studies and through one on one. And we work both with individuals, but we love to work with business chaplains, so we love to work with companies.

Lindy Earl: [00:03:03] And so we have clients who invite us in and once or twice a month it can be as often as once a week. We go into companies and we give a Bible study or we give a presentation. Brian You were there for my presentation on communication where we talked about both. I’m sorry. We talked about. The different ways to communicate and how you accidentally communicate very often and what you don’t mean to say. And so we go in and we give these seminars to employees and then we make ourselves available for one on one interaction. People can talk about anything from their childhoods to not liking their bosses to what’s going on in the world today because we’re there for what we meet you where you are. And a lot of people are still dealing with grief. Might might have been their mother died ten years ago. Might have been. They had a break with a family member and they’ve never dealt with it. Or it could be that they need a new job. We have counseled people through I hate my job. I’m not happy here. Okay, well, rather than just quitting, why don’t we work to see work with your employer to see how we can make you happy? One of the benefits of having a chaplain in your office is that retention increases greatly. Attrition therefore drops, absenteeism drops, workplace violence drops, employee conflict drops, employee satisfaction improves, which means customer satisfaction improves. What a great benefit is that you have happier customers because you invested with the benefit of having a chaplain in house.

Brian Pruett: [00:04:51] So when you do that with the businesses is are you there particular times during the day or are you there? Does somebody bring you on for a certain amount of time during the month or how does that work?

Lindy Earl: [00:05:00] Well, normally they choose a couple times a month. They’ll say, okay, we want you here every Tuesday morning from eight to noon or we want you here on Wednesday afternoons from 1 to 5. And you can find the prices for this on turnabout 180.org and you can have us there for the entire day. Most people have us in twice a month. That’s the norm.

Brian Pruett: [00:05:27] So when you and I talked, you have some in common with myself that you were a marketing professor at KSU. I took marketing classes at KSU, but I didn’t have you. So how is this how do you see the difference from the marketing aspect, or has it helping you, having that marketing background doing this?

Lindy Earl: [00:05:43] The marketing background has definitely helped me with the social media side. I understand the importance. I’m very sad how few people understand what marketing really is. They confuse advertising with marketing, sales, with marketing, you know, true marketing is learning what the customer wants, finding a way of providing that at a price affordable to them, but profitable for the company. That’s true marketing. And when companies understand this and stop calling sales, marketing sales is a very important function. But it’s not. It’s not marketing. So that’s one of the joys when I’m talking to C levels and they want to talk about, okay, I can’t decide what to do. I have a business background, so I understand. Well, what are the ramifications and what’s your return on investment and what’s, you know, I get it all. I get the marketing, I get the the accounting, the finance operations. You know, this is going to have an effect on your personnel. What is that going to mean? So from that perspective, my business background has been very beneficial in working with clients because I can definitely understand now if I’m meeting with an engineer and they want to talk about the first derivative of, I don’t know, speed being, whatever it is, I don’t even remember what those were. No, I can’t go there because in the business world, the first derivative of total cost is marginal cost. That’s how I understand it. But it’s great to talk to people without a business background and say, Well, have you considered this? And I’m doing it from a Christian point of view because we’re business chaplains. The chaplaincy is as important as the business.

Brian Pruett: [00:07:26] So you also work with individuals, correct?

Lindy Earl: [00:07:28] Absolutely.

Brian Pruett: [00:07:29] And you’re able to do weddings as well as funerals and counseling and that kind of stuff. So I’m sure there’s a plenty of difference between working with a business and an individual. But can you walk us through that process a little bit?

Lindy Earl: [00:07:41] Yeah, I often meet people who their company does not offer this benefit, but they realize I’m not as happy as I should be or I’m having marital problems or I, like I said, don’t like my job and they just need somebody to talk to them about it. A lot of divorce situations and my goal is always to keep relationships as intact as possible. If they’re thinking, I want to quit my job, I want to leave my spouse, what can we do to, you know, see it from every point of view? So we meet, we can meet by Zoom, we can meet in person, or we can meet by phone. And a lot of people want phone. They like the anonymity and that’s fine with us, whatever works. And we can offer different genders of chaplains. We have male chaplains as well.

Brian Pruett: [00:08:31] Are you guys national or are you just here in Georgia? Whereas whereas the turnabout 180.

Lindy Earl: [00:08:37] We are located locally, but yes, we are national. We’ve had out-of-state clients many times.

Brian Pruett: [00:08:43] So I have to ask every time I see you at a networking event, you’re carrying around baskets of mints. What’s the what’s the story behind that?

Lindy Earl: [00:08:49] Okay. The story behind my candy basket is when I was first introduced as a chaplain at companies. There are 100 employees in this company. And I’m walking up and down the hall saying, Hi, I’m your new chaplain. And they were kind of like, okay. And some people were very receptive. We know you’re coming, this is great. But I just found that if I had a candy basket. I would say hi. Would you like a piece of candy? Now I’m in their office, so obviously I’m safe. And they would say sure. And as they were taking their candy, I would say, by the way, I’m Chaplain Lindy. I’m one of the benefits your company offers. And it was a great introduction to being able to talk to people because very few people want to pass up candy. And even if they do, they’ll at least still talk to you and say thank, you know? And when they go, I don’t need you know, it’s too early in the morning. I’m like, are you going to have coffee breath in half an hour? Yeah, I’ll take one for later. So that’s how it started. And so when I started attending network events, which is where Brian and I met, I just thought, you know what? If it works with the companies, it’ll work in the networking world. And it’s become a joke.

Brian Pruett: [00:09:57] And like Stone, you don’t turn down food, but I’m sure you don’t turn down candy either.

Stone Payton: [00:10:00] Absolutely. And I did learn. My dad taught me. If someone offers you a mint, take it. Yes.

Lindy Earl: [00:10:06] People ask me that all the time and they’ll ask, are you trying to tell me something? And I’m like, No, no, no. I’m just being nice.

Brian Pruett: [00:10:13] Yeah. So if somebody wanted to get a hold of you for your services, for business or individual, how can they do that?

Lindy Earl: [00:10:20] Admin at turnabout 180.org. We’ll get you directly to me. You can also go to Chaplain Lindy at gmail.com.

Brian Pruett: [00:10:28] Awesome. Well, Chaplain Lindy, I appreciate your time this morning. You mind sticking around? Listen to these next two stories. Looking forward to it. Awesome. Now we are going to move over to Ms.Christine McCartney, who has got an incredible story herself. But you’re with sorrow, strength, grief coaching. And tell us why you went. Because there’s all kinds of different coaching. There’s business coaching, there’s marketing coaching, you know, but you’ve decided to kind of take it to the next level with the grief coaching because you’ve had personal experience. But if you don’t mind, can you share your story and why you’re doing it?

Christine McCartney: [00:10:59] Absolutely. Brian. First of all, thank you for inviting me. I appreciate this. So, yeah, my story is kind of an odd story, how it goes back to my life. I was originally from Canada. My husband and I came from Winnipeg, Manitoba, and we came down to Georgia and he went to chiropractic school at Life College. He and I were together for 30 years. We started our own business. We owned Lake City Chiropractic here in town in Acworth. And in 2015, he was diagnosed with stage four esophageal cancer and passed away in five months. So now we had a business. We had two young girls. They were 16 and 12 at the time. And so I knew that whatever, whatever I had to do, I had to do for my kids. And so I ran the business for about a year and then realized this was not my dream, this was his dream. And that I. Decided I was going to sell the business, which I did. Took time off to grieve, and I did not go to one of those grief support groups. Like I never did anything like that. I just kind of convalesced at home and did everything myself and made sure my kids were okay. And as I said, I took time for myself, made sure the kids were okay. But then I decided it was a God thing because for about a month you probably don’t even know this, but for about a month, every night I was getting like a push push. I felt it and I was like, You need to start a widow’s group, a grief group. And and I am not I am not a leader per se, but I knew that God was wanting me to do something.

Christine McCartney: [00:12:50] So I went to my pastor and I said, You know me, this is not me. But I feel like God is telling me I need to start a widow’s group. But I don’t want to just do widows. I want to do widows and widowers. And he goes, Yes, we need that. So this is how sort of strength started at that point. Then I decided I wanted to go to school to become a life coach. And the incident went back to school. And, you know, everyone’s as you said, there’s different coaching. There could be health coaching, physical, you know, all business coaches and stuff. And I knew immediately what I wanted to do and that my niche was going to be grief. And I remember the professors there were saying, You have no idea how much this is needed. And I said, Well, I’m just doing this because if I could help one person go through peacefully, what I’ve gone through that is that would make my heart feel great. And so hence, that’s how I started sort of strength and and now grief. I can help people because grief is not just a loss of a loved one. It could be any kind of loss. It could be a divorce. It could be a loss of a job. As chaplain had said, it could be a pet. It could be any kind of change or any of us who have gone through COVID. Our whole lives have changed during COVID. So I can help people kind of guide them to get find joy back in their life again and how to take those steps.

Brian Pruett: [00:14:28] I like the your the name SAALT strength because it takes a lot of strength to go through what you did and then start this and help others. Because going through something personal like that, obviously being a man of faith, I don’t think there is anything coincidence wise, but God, you know, takes you through things. And it’s for that reason to help other people. As you mentioned, you know, it could be a loss of a spouse. It could be loss of a job. You know, the way you handle grief needs to be talked about because a lot of ways, a lot of people don’t handle grief the right way.

Christine McCartney: [00:14:59] Oh, a lot of people don’t even it’s taboo. It’s like it’s expected that, oh, you know, well, it happened six months ago. You should be over it. And but every individual is different. Everyone has to go through the process. There’s all these different levels of grief and that you could be stuck in one level and not know how to move forward. And that’s where I can kind of come in and let you have the steps. Now, there is a difference between counseling and coaching. So counseling, they help get the person’s mind wrapped around the tragedy and understanding and everything like that. What I do is I acknowledge that and I can tell if they are ready to move forward because you have to be ready to move forward in your life. Otherwise this won’t work. But I kind of help them move forward. Get unstuck is kind of my term that I use.

Brian Pruett: [00:15:55] I like how you talked about people. Six months, get over it. So be 23 years in June that my dad passed away of unexpectedly heart attack at my cousin’s wedding reception. Oh my goodness. And my mother was working. I won’t say where, but she was still working at a place and her boss came to her three weeks afterwards and said, you know, it’s been three weeks, get over it. And the interesting thing was a couple of weeks later we had to have our dog put down. And he was so more in tune of saying, Well, you should go be with the dog. And my mom looked at him and said, you know, Wow. Anyway, um, so do you work just in a particular area or where all can you know.

Christine McCartney: [00:16:37] I do most of my sessions either on phone or Zoom or I can meet somebody. So with that, with Zoom, I mean, I could have a client in Egypt, it doesn’t matter because it’s over the telephone. So I can have anybody that’s dealing with with loss anytime, any.

Brian Pruett: [00:16:58] Anywhere. If somebody’s listening to you right now and they are going through something, can you just give a brief nugget of what somebody might be able to do to, you know, we’ll get to how they can get in touch with you, but gives you a brief nugget of somebody who might be going through something.

Christine McCartney: [00:17:09] Yeah, absolutely. One of the things and this this is something that I tell my clients a lot is because you’re struggling, you’re struggling with. How to go forward. One of the biggest things that I want everyone to kind of do, and you don’t even have to be going through grief to do this is called It’s a joy Journal. A lot of people forget how to be happy. Every day. I want you to think about at the end of the day, what is the one thing that made you smile? Write that down. What this does is every day you do that, you start reading it and you realize that now you are starting to look around to see what makes you smile. And it could be anything silly. It could be a dog walking down the street, pooping on the sidewalk. I mean, whatever makes you smile, jot it down because then that is going to retrain your brain to find joy, happiness, laughter And then soon enough, you’re going to start seeing more things like, Oh, wow, look at those flowers today. Those are beautiful. They’re shining there, you know, Oh, look at this little boy. You know, So there’s there’s lots of things. That’s that’s one thing that I kind of tell all my clients is that’s the first step to start finding joy again.

Brian Pruett: [00:18:30] Awesome. Thanks for that. So you had something exciting happen just before the holidays, right? I did. Yeah, well.

Christine McCartney: [00:18:36] Oh, yeah. Sorry. I’m like, What was that? Yes, I got engaged. So, yeah, my husband, like I said, was gone for seven years. And. And, you know, it’s like the whole dating world was crazy. But I found a wonderful man, and we’re getting married in 2025, so we got some time. There you go.

Brian Pruett: [00:18:57] Well, congratulations on that. Thank you. So if somebody wants to get a hold of you, you learn about more about your services or schedule something. How can they do that?

Christine McCartney: [00:19:04] You can call me at or call or text at 404, 5421229. My email is Christine at zero two strength.com. My website is W WW dot soar to strength.com as well.

Brian Pruett: [00:19:22] Awesome. Well Christine thanks for coming and sharing a little bit about your story and do you mind sticking around? Absolutely. We are now moving over to Miss Charlie Derrien from Charlie’s Angels movers. Charlie, thank you for being here this morning.

Charlie Derrien: [00:19:32] Thank you, Brian. I appreciate the invite.

Brian Pruett: [00:19:35] So you do a lot within the community and we’ll talk about all that. But I have to ask, first of all, you’ve told me a little bit about your story of why you started your business. But I was a fan for many reasons for Charlie’s Angels on TV. Yes.

Charlie Derrien: [00:19:49] I get that a lot. Right.

Brian Pruett: [00:19:51] So share a little bit about your story and Charlie’s Angels movers.

Charlie Derrien: [00:19:55] So it all started ten years ago. I was looking for a moving company because I was planning a personal move out of my house. Suddenly, I couldn’t find one that I would want to do business with. So in reading reviews East Coast to West Coast, I’m like, Man, this is really broken. Like on a different level, broken. So I thought, Hmm, that’s interesting. Simultaneously, what was happening at my full time corporate job in the corporate world was I was being passed up on two promotions, six months apart. So when it happened the first time, I thought, Oh, let me do what Charlie does, which is go back to the drawing board and work harder and do better. Even though there was kind of a hush over the crowd, like everybody was like, you know, but it was her. But she was next in line. And it was just a known thing. It was a given. So when it didn’t happen, I was like, okay, very upset, but let me work harder. Six months later, they promoted her sister instead of me. And so I thought, this is this is real. This is you know, I’m being overlooked and looked over. And I went home and had a nervous breakdown for about a good week. I was very upset that it happened a second time. And I was crying and I was in my living room and I got down on my knees and I said, God, give me anything. Give me anything. Put Sorry. Sorry, I said. God. Give me anything. Put it in my head. Just give me an idea and I’ll take it from there. And I don’t know what else to say other than the whole it all came together with the combination of What about moving? I didn’t know anything about moving, right? I knew business.

Charlie Derrien: [00:21:34] I knew client service. I know customer service. I’ve been doing that for a long time. I didn’t know anything about moving other than military background. My father was a medic in the Army, so we moved a lot, but I wasn’t participating in it at that time, so I just ran with the idea. I printed, literally printed some business cards that were free with Vistaprint. If you guys remember, Vistaprint printed some business cards and they were very generic. I made a very generic website on Wix, if you remember Wix. I don’t know if Wix is still around. And I started showing up at places that might need movers like storage companies and different things. I started sending them pizza every week and just defining my presence and just showing up. I started networking and plugging into networking events. I made a t shirt because that’s what I could afford. I had $200 in the bank when this all started, right? I made a t shirt that said Charlie’s Angels Movers. I scribbled out my logo one night at 2:00 in the morning and I sent it to somebody that was much better at drawing than me, and they made it all come together my box with wings. And I left my corporate job two months later, as it were. My phone was ringing enough. I started at the right time. It was during the moving seasons, the moving industry’s peak season. So my phone was just ringing to the point where I thought if I leave the 60 hours here and devote it to this, I think I’m going to make this go.

Charlie Derrien: [00:22:56] I feel like God gave it to me and I said to God, give it to me and I’m going to take it from here. So I was committed to that. So I left my corporate job, handed them my resignation. They said, Charlie, please don’t go. Please don’t go. Now is what they said. It was a critical time. I said, Oh, I’m already gone. And and that was it. So it started there and I spent the next three years, I was the only person at the helm other than my field team of movers. So I spent the first year working on all my trucks. So if a client hired a four. Man Three Man two man team, I was one of 2 or 1 of 3 or 1 of four. So sometimes I’d show up and be met with, looks like you’re, you’re moving us. So I got that in the beginning. But then when they saw that, yes, I was very serious about it as the guys were, I could lift anything. They could lift. I was up and down three flights of stairs, just like they were on the sofas. I was doing it at the same level, but primarily because I had to learn this. I had to dig in. I felt like I needed to just really dig in and be in it. So I did that for the first year, and then after the first year I didn’t have to work on my trucks anymore.

Brian Pruett: [00:24:00] Well, it’s, you know, don’t don’t apologize for showing up because when God speaks to you and you listen and you do what you what he thinks you do, it’s amazing what he does. I mean, we all have the stories of why we’re doing what we’re doing, and it’s just really cool to learn more about stuff that you because, I mean, just recently you were gone because it was from the Super Bowl and the NBA all star game. You got some gigs for that?

Charlie Derrien: [00:24:23] Yes. Got a.

Brian Pruett: [00:24:24] Contract? Yeah. You know, so that’s that’s amazing. So you’re based in Acworth, right? But do you do all over? We do.

Charlie Derrien: [00:24:29] So we’re local, regional, national moving will facilitate anything out of state. We do like commercial now because any of our clients that we’ve moved residentially, if they have a business, they always call us and say, But Charlie, I know you don’t do commercial, but and so we always say, Of course we would thank you for choosing us again. And yeah, of course we’ll do it.

Brian Pruett: [00:24:47] But you also just opened up an office in Texas, correct? We did.

Charlie Derrien: [00:24:51] So we franchise started franchise in Houston at the top of the year. So I have one of my brilliant CFOs out there to CFOs with my company. One’s my brother that you mentioned, Stone That’s Brad. And then the other one is Corey, and he’s opening up operations out in Houston for us, moved there. His fiance was already over there, runs a very large real estate company, her and her father. So it just seemed like the perfect fit of what we’ve had going on. So we’ve been talking about it for at least the last two years and finally launched, and we’re ready to ready to move on it in a big way and hopefully just sort of explode in the Houston area as the objective marketing standpoint.

Brian Pruett: [00:25:30] Congratulations on that. So I have to ask this, too, because every time I see a picture of you, you got your little dog. Yes. Tell me about your dog.

Charlie Derrien: [00:25:39] Thanks for asking about my dog. That’s biscuit. So Biscuit is actually my child, right? He’s definitely an extension of biscuit. Everywhere I travel, I do a lot of traveling business, and otherwise biscuit goes everywhere that I travel to. He. I got him as a puppy. He’s six years old this year. He’s obviously something of a mascot has become. Right. He comes to the office with me. Everybody loves him. He doesn’t deal with everyone. That’s just but but for the people that he does deal with, he’s you know, he’s just a great little road dog and companion and my little furry love. And he was hit by a car in 2018. I don’t know if it’s such a good story. Well, it’s kind of long to tell it, but the short version is I don’t know if you guys know Toby Carmichael at the Lake City Animal Hospital.

Christine McCartney: [00:26:29] He’s my vet.

Charlie Derrien: [00:26:30] So Toby has so many levels of fantastic. But I met Toby because my dog was hit by a car. I showed up in my raggedy old at the time I had Charlie’s Angels. Charlie’s Angels charity truck, where I was doing things with homeless people. We were doing haircuts and feeding them and doing different things. So I came in my raggedy old 15 foot box charity truck that I didn’t even know was going to start. So I let my door accidentally swing open, and I heard him before I saw him, heard him. And I went out there and he was just broken. Like I could tell his back something was devastatingly wrong, back was broken. His legs were just hanging. He was limp. And I’m looking at him and knew he was dying. So I have this truck that I just pulled from storage, my charity truck, because I’m getting ready to put it back on the road and we’re doing some things and I’m like and I knew it wasn’t going to start because it hadn’t been starting. So I was waiting for the mechanic or whatever. I went out. I was frantic. I was hysterical. I was the only one home. I didn’t know what to do, panic, go outside. And I’m like, I just wasn’t in my right mind. I called two vets, Toby’s office answered and said, Come on, we’re yeah, technically, you know, we’re getting ready to leave, but come. How far away are you? Come on. So I was like, I’ll do it. I call Uber, I go out and I just start. I just turn the truck over.

Charlie Derrien: [00:27:40] I start straight away, which I was like, Thank you. I go to you know, I was thinking God about that, right? So I drive to the vet, he meets me out in the parking lot and he’s like, Are you Charlie? And I said, I am. And, you know, I’m crying. I’m trying to make my way through the tears. I’m holding him. He takes him out of my hands. He’s like, I see your I see your signs, you know, Nice to meet you. And tell me what happened. I explain. Goes back in the room. He’s gone for about 15 minutes and he comes back out and he’s like, you know, I don’t know how because he saw him, too. So I’m looking at him reading him like I know what’s bad. And he comes back out of the room 15 minutes later and he’s like, I don’t know quite how to say this, basically, but he’s fine. Like, there’s no internal and then he just brings him out and he walks over to me and I’m just like, What do you mean? Like Toby? You saw Doctor Carmichael, You saw that he wasn’t fine. Like how? Like, that’s just so many levels of. And in that moment. I needed my dog to live through that in that moment. I was going through some other critical things in my life and just a bad, bad time. So it was it just all worked for good. And I have an amazing relationship with Dr. Carmichael now. I see him everywhere, networking all over the city. And he’s just that’s my buddy.

Brian Pruett: [00:28:50] That’s amazing what God shows up when he does my little biscuit. Yes. What kind is biscuit?

Charlie Derrien: [00:28:55] Biscuit is a maltese Yorkie.

Brian Pruett: [00:28:56] Okay. Yeah. You also have some kids as well. I do.

Charlie Derrien: [00:29:00] I have I have three kids, Caden, Dane and Kennedy, 24, 16 and 13. My oldest son is was diagnosed with bacterial meningitis at three weeks old. So he deals with a lot of things physically, a lot of physical, handicapped and mental handicap. So, you know, we deal with with sort of the special needs side of things and which is why I don’t know, I know that, you know that I do a lot of things from a community standpoint. So and I’m really just following the things that speak to me, specifically the horizon, the gala tonight I’ll be attending the gala. So somebody was good enough to get me tickets after I missed my deadline and I thought I was well ahead of the curve. But but I did get a couple of tickets. I’ll be at the gala just to support and, you know, give back to that. Of course, the Acworth Community Garden is another one of my loves because I’ve learned to plant things in the last couple of years. And miraculously, they’re growing. They never grew before. But I’m just like, God, could you help me out here with this one? And, you know, and, and and everything’s just growing.

Charlie Derrien: [00:29:59] So I guess they like the energy in my place and some of the things that I’m doing. So Acworth Community Garden, I’m learning some things from there. They didn’t know that it was kind of double double edged for me. So yes, I want to come and help and do the things. But also there’s master gardeners in there that are teaching. I’m asking all these questions, so I’m getting educated. And and then I had a lunch yesterday with I don’t know if you guys know Jimmy Durham, but good friend of the mayor’s Tommy Ellegood, if you know Tommy. And it was just an amazing lunch where I learned about Kenya Connect Kenyan connections. I don’t know if you guys know this program. Mars Hill Church is plugged into it, as I understand it. But anyway, really passionate about being able to. The idea of going over and helping orphaned kids over in Africa. And so they’re planning a trip for July. So really excited about hearing more about that and seeing how me and my children can maybe go over and, you know, lend something to that from a working and helping them build.

Brian Pruett: [00:30:50] That’s awesome. We’ll circle back around to what you’re doing in the community, but I wanted to also you have one of your children was on American Idol, right? Yes, he was. We’ll share that experience.

Charlie Derrien: [00:30:58] Yeah, sure. So Dane, my middle 16 year old, he’s a brilliant in his craft. He is a performer and an all around entertainer. So he dances, he acts now and he’s doing some theater and he’s a phenomenal singer. So now I’m getting him to the point where he’s writing and encouraging that and the things that are coming out with just him writing is just brilliant. But he was on American Idol at 14 two years ago. Lionel Richie said, Yes, absolutely, yes. Luke Perry and or Luke Bryan and Katy Perry said, Come back in two years. Your voice sounds young. Come back in two years. So he may be back in two years or he may be a star by by the end of this year.

Brian Pruett: [00:31:35] He just needed that little boost. Who knows?

Charlie Derrien: [00:31:36] Yeah, but. So we’ve had many auditions since then. The next big boy band that you guys will probably all come to learn in the next year or so. So while he didn’t make that audition, it was so much fun that they flew us out to LA and he got to go through the whole experience and Fox Studios were there. Simon Cowell’s people, NBC studios like it was just a big we have we’re just he’s literally just dipping his toe in and dipping his toe has been in just some very big projects. So we’re we’re just excited and all the support that I can give him. And of course, you you presented something to me that one of the events that you have going on and I’m always one to say, hey, if you have a spot for my kid to just do a song, you know, the crowd would be pleased.

Brian Pruett: [00:32:15] Yeah, we’re still working on that too. So, um. All right. So before I get to all the community stuff, you also you’ve started another venture, right? Don’t you have something with used cars?

Charlie Derrien: [00:32:25] I do. So. So actually, a couple. So, Brian, there’s a few things that we’ve only talked, I guess to a certain point, but I do have Charlie’s Angels chariots, used car sales, so which really just stemmed from my field team when I would hire people for the moving company, 1 in 3 people wouldn’t have vehicles. So I’m just like, how do you you know, this was a thing this I’m noticing that this is a thing to the point where can I fix that? So I’m always looking at things from a can I solve this problem or can I lend something to this to make it better? Leave things better than I found it. So I thought, well, how how labor intensive is this to start a car dealership? Let me just start the process. It turns out it’s very labor intensive. It’s starting a whole nother business. Right. Took me about a year back and forth with the city and licensing things. Anyway, we were finally there. Charlie’s Angels Chariots is just a sweet number in my office. So now it turns out everybody wants a car, right? So it went from just my field team and being able to give them an option that wasn’t buy here, pay here where they were getting not a good deal.

Charlie Derrien: [00:33:26] Right. But based on their credit and their circumstance, whatever, this is just what was happening. So now if you work here, it’s an extra incentive to retain. In my people as part of it. So if you work here, I have a car program for you, a car buy program for you. But stay the course. Stay out of trouble. I deal with a lot of young men that didn’t have that just didn’t have structure growing up. You as I learned them, they didn’t have they don’t have mom and dads. They come from broken homes. So there are things not not all of my field team, but a lot of them. And so, yes, I’m the boss. Yes, I’m the CEO. Yes, I’m the owner, but I’m also a momma bear. And I also it’s important to me when they come on board and don’t have their license, driver’s license. I have young 20 year olds, 25 that don’t have their driver’s license. Well, I want to know about that. Why didn’t you ever drive? Do you know how to drive? Yes. You know how to drive. But no one’s ever they didn’t have parents that were teaching them type of thing.

Charlie Derrien: [00:34:23] So they just never it just fell to Now you’re 20, 25 and you don’t have a driver’s license. We can help you with that. I have a course right here in my parking lot. Let’s teach you how to drive. So at least two guys, you know, we’ve moved on to getting their driver’s license, and we always celebrate those kind of wins, too. Just so it’s important with my field team, with all the training that I do, what I the message that I really convey is that you can’t be in my space and not level up. You can’t be around me in my presence and not get better in some capacity. Right. Because because of your energy to me, I’m getting better. You’re giving me something too. So I have a responsibility almost to give that back to you. So. So I’m just doing that in all sorts of ways. So yeah, the car dealership also, I’m building out a venue, Heaven on Earth event venues I’ve incorporated, so that should probably be. In. People will be staying there and wanting to stop by and see what’s happening probably at the end of this year. But it’s on schedule for 2024.

Brian Pruett: [00:35:17] Well, maybe we can do some events there.

Charlie Derrien: [00:35:18] We can absolutely do some events there. We haven’t even gotten to that part yet, but I’m excited to talk to you about it.

Brian Pruett: [00:35:22] Awesome. Yeah. Well, all right. So we’re going to move into because you do a lot for the community. I mean, you’ve shared a lot already, but you and I were introduced by a mutual friend, Melissa Pearson from the Barter Company. Yes. And my favorite redhead. Yes. I love giving her a hard time. She gives it right back. But when I came into your office after you asked me to come speak with you, you were already on a thing for karaoke.

Charlie Derrien: [00:35:43] Yes. I’m the title.

Brian Pruett: [00:35:44] Sponsor. So you’re also my title sponsor for something I’m doing all year long with trivia that’s rotating 12 charities all year long. So again, thank you for that. But absolutely, you just give back so much to the community and it’s awesome to hear. I mean, again, we all have great stories and why you do what you do, but why is it important to not only be a part of the community, but give back?

Charlie Derrien: [00:36:07] You know, some things, definitely. When it comes to helping people, I have a special place in my heart for elderly people and animals. Anybody that doesn’t have a voice necessarily or can’t use their voice or doesn’t know how, like that, those are kind of the things that speak to me. Jeez, you’re pulling on my heartstrings this morning, Brian. Like, what are we doing here? It’s important to me because my childhood was very broken, very broken. And, you know, my brother, who was my CEO, we have a good story just in our childhood that we came from very little and it was a struggle. And now we’re here and we don’t struggle. We still struggle. Everybody struggles, but we struggle different. And so it’s important for me to not forget where I came from. And it just help people like it’s in my heart.

Brian Pruett: [00:37:02] Well, I appreciate that. And I know you’re fine. I mean, this is why the show is around. I mean, I can’t get inspiration from the three of you or people I’ve had in the past. Then there’s something wrong with them. I don’t know. But no, it’s just incredible the amount that you do that all of you do. So I’m going to circle back around to you in a second because I ask everybody this towards the end. But I want to go back. I’m going to kind of go back this way to Christine. You do a lot and I see you a lot in networking. You do a lot of stuff, too. Why is it important for you to be part of the community?

Christine McCartney: [00:37:37] As I said earlier, if I can help one person to find peace and go through what I did, that would make my heart feel good so that that is my goal. It’s not about money. It’s not about people knowing who I am or anything like that. It’s just it’s for my own self in peace.

Brian Pruett: [00:37:57] Chaplain Lindy, why is it important for you to be part of the community?

Lindy Earl: [00:38:00] I think that some people are definitely called to mission fields across the country, across the world. I really believe our mission fields starts as soon as we step outside our front door and we start. And you can affect somebody’s life every single day with a smile, a kind word, a compliment. I love walking past somebody and just saying cute shoes and guys really like it. They’re like, Wow, you noticed my shoes? I love guys socks. Guys wear the greatest socks and it just means something to be noticed. People need to be loved. They need to be appreciated. And we can do that on a daily basis with very little effort on our own part. Mostly we just need to be aware.

Brian Pruett: [00:38:44] Well, thank you. So. All right, Charlie, coming back to you for a second. So I guess if you ask Brad, he can tell you from the first night. I like putting stuff together and having fun. And I know Brad had a pretty good time with. He had a great time. They told me all about it.

Charlie Derrien: [00:38:57] I’m sorry I missed it.

Brian Pruett: [00:38:58] Yeah, well, hopefully you’ll be back two weeks. Yeah, Week and a half. Actually. I’m there for. This one’s for the Pettit Preserve. For those of you wanting to be part of that was going to be for the Pettit preserve this time. All right. So if somebody wants to get a hold of you for your moving for your cars, whatever, how can they do that?

Charlie Derrien: [00:39:15] They can call six, seven, 85235353. Really our primary number I do have a separate number for the car dealership as well. But you call the primary number. Everything’s out of the same office. So you can just kind of tell whoever’s answering the phone what service that you’re looking for. Also, Charlie’s Angels movers.com is our website. Charlie’s Angels movers at Gmail is our email address. And you can Google us and we’re kind of everywhere.

Brian Pruett: [00:39:39] Lots of well on the billboards, too. You can’t miss them. Yeah, the billboards all over the place. You know, I love it. Like, I just love the picture with you and biscuits. It’s awesome. So real quick, before we wrap up with the last question, can you share about karaoke? Can you tell us about that? Yes, thank.

Charlie Derrien: [00:39:52] You. Arioch is a The Fallen Heroes project. So basically anybody that needs resources still or could use some resources, their families from 9/11 and what sort of transpired from nine over 11 proceeds go to support that. So it’s something that let’s see, this is the this will be the third year for me as the title sponsor of karaoke. So we’re building on it. It gets bigger and bigger. My very good dear friend Chuck Berg, it’s his baby and his brainchild. And when he brought it to me for the first time, I said, That’s really fun. That’s a great concept to have a charity event at the airport, airport hangar, and just how we kind of tied it together and all the ideas that he had. But it’s it’s the Fallen Heroes project. The money goes for a very good cause. I like the fact that it stays local. So I like to support charities that are in either our city or in our state so that the money stays local. Doesn’t have to be that way. I do other things too, but but I do like to support that. And it’s going to be at the Strand, the on Marietta Square this year, September the we were playing with the dates but the 30th. I’m pretty sure that’s the date. I’ve been unplugged from the meetings because I’ve had this project that I’ve been working on. But I think the last that we heard that, we did confirm the 30th, but it’s going to be a great event. You guys should buy tickets. My son will sing. There’s a conflict, so he can’t actually because I’m the title sponsor, he can’t participate in the contest where there’s going to be at least a $1,500 prize winner is what it was last year. It might go up this year, but definitely buy tickets early. We’re going to sell out. It was such a fun event last year and you know, we hope to have the support.

Brian Pruett: [00:41:30] And how did you guys move from the airport to the Strand?

Charlie Derrien: [00:41:34] We kind of got kicked out. Oh, because some people sometimes you guys know this, they don’t always follow the rules, right? So if it’s an airport, if the airport says you can’t smoke cigarets outside over there next to the things that will explode and make you go boom. Oh, yeah.

Brian Pruett: [00:41:49] Yeah, I can see.

Charlie Derrien: [00:41:49] That, right? You can’t do that, right? So they don’t they take that very seriously as well they should. And said because you had certain people, those rascals that weren’t following the rules. Yeah, we don’t know if we can do this again here. So we just had to be innovative and find something else. We had to pivot.

Brian Pruett: [00:42:06] There you go. All right. One last question for the three of you before we wrap this up. I always like to end the show this way. We’ll start again. Back with you, Chaplain Lindy. But I like for the three of you to share at least one nugget, one phrase, one word quote or whatever. People can live today and the rest of 20, 23 and beyond with.

Lindy Earl: [00:42:26] I would say intentionally live every day of your life.

Brian Pruett: [00:42:31] Christine.

Christine McCartney: [00:42:34] Fall into your grief. It’s okay to be sad, but you need to find a way to come out of it.

Brian Pruett: [00:42:42] Charlie.

Charlie Derrien: [00:42:44] I’m going to quote one of my brilliant mentors, Zig Ziglar, if you know who that is, if you help. He taught me 12 years ago now. And this was a pivotal moment. It changed the trajectory of my entire life. If you help enough other people get what they want by default, you always get what you want. I, I grabbed that and got my head around it and shifted all my steps. Will let me focus on Brian. And then by default, things will fall into place for me. And I promise you, that’s exactly how things have gone since.

Brian Pruett: [00:43:15] Most people will learn more that we actually use that as a motto for the Castle Business Club. So it’s great. Yeah. Good. Yeah. Well, again, guys, I really appreciate you coming and sharing your stories. Being a part of this show. Everybody out there listening, let’s remember. Let’s be positive. Let’s be charitable.

 

Tagged With: Charlie's Angels Movers, Sorrow to Strength, TurnAbout 180

BRX Pro Tip: Better Show Hosting – Building Rapport

March 6, 2023 by angishields

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BRX Pro Tips
BRX Pro Tip: Better Show Hosting - Building Rapport
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BRX Pro Tip: Better Show Hosting – Building Rapport

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, under the heading of Better Hosting Mechanics, let’s talk a little bit about that all-important activity of building rapport.

Lee Kantor: [00:00:17] Yeah. I think that a lot of beginner hosts don’t spend enough time on this part of being a good host. I think a lot of beginner hosts focus more on researching their guests and the facts associated with whatever the guest is doing, and they’re not kind of working on some of the hosting mechanics that are built more around the emotions and the feelings that we want our guests to feel from having participated in the interview. And I think it’s worth spending some time to learn and research how to be a good human being host rather than a, you know, fact-finding host.

Lee Kantor: [00:01:03] So, in our case at Business RadioX, we always wanted our guests to feel supported and celebrated. That’s kind of our agenda going in. We want to put a spotlight on their work and let them know that we appreciate what they’re doing.

Lee Kantor: [00:01:18] So, everything we’re trying to do is we’re trying to make our guests feel comfortable. We try and make them feel important. And by the end of the interview, we want them to feel heard and appreciated.

Lee Kantor: [00:01:30] Since our objective is to build, nurture and accelerate relationships with our guests and to kind of bond our guests with ourselves or our sponsor, we attack this differently. So, we’re not trying to kind of – we’re not investigative reporters. We’re not trying to find a scandal. We want the guests to feel heard and we don’t want them to be embarrassed. We want them to create a piece of content they’re proud of that they’ll share. Those are kind of our objectives going in. And everything we’re doing as a host is to try to elicit that type of emotion from our guests back to us. So, it’s important for us to have our guests feel good about us, and we want our guests to create a piece of content that they’re proud of and that they’re going to happily share.

Lee Kantor: [00:02:20] So, that’s our lens going in. And because of that, we’re able to build a rapport with our guests fast. We have to do it fast and make them feel comfortable as quickly as possible to get out of their own head, to be able to articulate their message clearly and effectively. And everything we’re doing is to help them do that all along the way. If they stumble, we’re there to help them. We don’t want them to sound like they don’t know what they’re talking about. If we ask them a question that they don’t quickly know the answer to, we have to come back behind and kind of rescue them and reframe the question so they can answer it.

Lee Kantor: [00:02:58] So, we’re there to kind of make them look good. And we’re not there to embarrass them. And that’s the difference between how we do an interview as opposed to how, you know, an investigative reporter would do an interview. We’re a safe place for our guests. We are not, you know, kind of digging for skeletons in their closet.

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March 4, 2023 by angishields

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Rome Floyd Chamber Business Resource Series – Chuck Shaw with Gallagher Insurance

March 3, 2023 by angishields

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Rome Business Radio
Rome Floyd Chamber Business Resource Series - Chuck Shaw with Gallagher Insurance
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Tagged With: Chuck Shaw, Gallagher Insurance, Gallagher Insurance of Rome, Hardy on Broad, Hardy Realty, Hardy Realty Studio, Karley Parker, pam powers, Rome Floyd Chamber, Rome Floyd Chamber Business Resource Series, Rome Floyd Chamber of Commerce, Rome Floyd County Business, Rome Floyd Small Business Spotlight, Rome News Tribune

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