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Kevin Hein with Konectd Company

December 1, 2022 by angishields

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Kevin Hein with Konectd Company
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Kevin-Hein-KonectdKevin Hein started Konectd back in 2013 helping business owners transition to mobile websites. Today, he has focused on helping business owners of all verticals and sizes maximize opportunities for them.

Working with companies from start-ups to established ones, he has a solution for you.

Connect with Kevin on LinkedIn, Facebook and Instagram.

What You’ll Learn in This Episode

  • Changing marketplace for small business owners
  • Understanding the needs of business owners and not just chasing a sale
  • How business owners are keeping employees today
  • How to work with local in mind
  • Tools that you are using today
  • Tips and tricks for business owners

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Konectd, Mr. Kevin Hein. Good afternoon, sir.

Kevin Hein: How are we doing today, Stone?

Stone Payton: I am doing well and I have been so looking forward to having this conversation. I got a ton of questions. I know we’re not going to get to them all, but I think. I think a great place to start would be if you could articulate for me and our listeners mission purpose. What are you and your team really out there trying to do for folks, man?

Kevin Hein: Amazing. Well, first off, I want to thank you for bringing me on and looking forward to sharing a little bit with your listeners about what we do today. You know, our focus, our premise is really focusing around the customer needs. We’re not going in and working with these large, large companies on a day to day basis without considering those small local businesses to they have their needs. They’re looking for just help. They have questions. They don’t know who to go to. They’re looking at their day to day marketing or lack thereof. Don’t know where to start and are overwhelmed. Right. Is something as simple as building a Facebook page, a business page, and starting a website, right? So our focus in our team is really coming around as a support staff to their business. And that’s really where our focus and energy has been from the get go.

Stone Payton: Well, and I suspect it’s a moving target or a moving set of targets. Are you finding that there are changes in the marketplace for particularly for those small business owners that you have to help them adapt to and live into?

Kevin Hein: Absolutely. So when I started this business back in 2013, there was a huge shift from going to desk, from desktop to mobile. So that was our primary focus when we started out is getting people to the mobile websites. We’ve since obviously seen that shift go well into the mobile world and we’ve expanded since on what we’re offering from social media SEO websites. But what I’m finding now, just beyond the digital side of things is business owners are starting to age, right? And there are new entrepreneurs coming into the market. And I think that’s amazing. And there’s a lot of tools that they can use out there today. But these aging entrepreneurs are really looking for just a little bit of help to get them to the end of the stretch where they can retire and step back. Right. So understanding what digital presents actually means and where to put their energy and focus, right. We can compare against whether it’s competitors locally or competitors across the nation where they should spend their energy in going forward, whether it be social media or a website, or it might be something as simple as just a one pager explaining what they do and they offer. They don’t need a huge portfolio of pages within a website, but really just a simple explanation of, Hey, we’re here, this is what we offer, here’s how we can help. And that’s really been eye opening, putting that customer view first versus just trying to sell, sell, sell. And that’s not how we bend. That’s not how we’ve started is we’re not out knocking down doors and trying to sell everybody everything that we offer. It’s really focusing and tailoring into what they want and what they’re looking for.

Stone Payton: Well, it strikes me, as you’re speaking, that it’s really important that you genuinely listen to what the customer has to say, what the prospective client has to say, what may be some assumptions, some of which might be a little bit flawed maybe, And you may have to kind of log that and know that you’re going to need to educate and inform, but to in your pursuit to genuinely serve. It sounds like genuinely listening is is a gosh, not just a working discipline. I mean, it sounds like it’s a core value for you guys.

Kevin Hein: Absolutely it is. And the better piece of it, too, And what I’ve really instilled with my employees and my team is first, we’re a family, We work together, we take care of each other. We understand each other’s needs. I have kids. I have a few employees that have kids, you know, and really families first. And I want to instill that into our customer base as well to understand that it’s not straight business all the time. Tell me what’s going on. What are your other struggles? And I’m not necessarily saying personal, but are you having issues? Are you looking for funding? Are you having trouble finding employees or outside of just the digital world, what what can we help with? Because it may not be something that we offer, but we have a huge connection across multiple platforms, whether it be social media or personal throwback, an old phrase Rolodex. Right? And we can we can find those and connect those people to help them out, whether it’s local or regional or national. We can we can get down that path where we’re really just trying to be a resource to help them get down the path that they’re trying to get to. Right. So again, it may not be something we offer, but we listen and try and help where we can. Right. And we may not be the experts, but I know certainly that we can we can connect them with some experts that would get on the path. And in the long term, it just helps our case on what we’re offering as well. Right?

Stone Payton: Yeah. So so what’s the back story, man? How didn’t how in the world did you find yourself in in this line of work?

Kevin Hein: You know, I hopped out of college marketing degree, young and spry and excited, got into the marketing world, work for a very, very large corporation, realized it wasn’t for me. I got sucked into the sales side, did very well, ran a sale work for another organization, actually ran their sales team as a director and enjoyed it. But again, it was the big corporation. It wasn’t a fit for me. So I’ve been able to really marry this sales and marketing viewpoint, which brings again, a lot of value to my customers, I believe as well, because you can write a good marketing strategy, but having any sales perspective behind it is important too. On how the customer thinks, how they’re going to react to certain things. Being able to write copy, that’s correct as well is very important. But again, realizing back a few years I started this in 2013, it’s the the age old started in the garage and now I’m doing this full time type deal. Right. And it’s been fun. It’s been a fun ride. And we don’t plan on stopping anytime soon, but really being able to get down to the nitty gritty with the customers and focus on what their needs are is really the fun part because at the end of the day, I get to go to the customers, whether it’s again via Zoom or I get to go on site, I get to see what they’re doing, I get to learn new things. I get to touch, feel right. I understand manufacturing operations. I understand, you know, the building operations or again, the digital operations that people are running to. And that is really what excites me is I get to interact and create a relationship and help grow with them and watch them grow. That’s really what’s important to us.

Stone Payton: So you spoke earlier in the conversation. You touched on sort of your ethos, your mindset, your value system around selling someone, serving someone versus just trying to to chase a sale. And at the same time, you’ve got to get into that conversation first, right? You have to have that conversation. So have you sort of landed on some sort of discipline process? Have you cracked the code on on getting a chance to have the conversation in the first place? I don’t know. Maybe we put that in the marketing bucket. Do you have a process for for meeting your market? I guess.

Kevin Hein: Yeah. You know, it’s I can’t say that I’ve cracked the code. I don’t know that there is a real code out there because every person is unique, everyone’s different. Although we see with a lot of business owners, they have similarities in problems that they’re running into. Sure, we can create a workflow or something like that that would that would drive some success. But really it’s focusing down and just being a people person again, understanding it as you iterated before, listening intently, providing value to them, whether it’s at a cost or not. At the end of the day, again, if I can help you find a better spark plug for your vehicle or a spark plug for your vehicle, I would be happy to do it again. I think provides no value for me, but it helps them. And at the end of the day, that’s what’s important. But as far as again, that marketing first or sales first, I think it’s so intertwined in my brain, I don’t know which ones coming out at which time. But again, going back to the cracking the code, I think it’s just being genuine, being authentic, being who you are. Right? This isn’t this is who I am.

Kevin Hein: I have three little beautiful babies. I got a gorgeous wife and we make it work. We’re we’re we’re a busy family. And there’s a lot of people, a lot of owners out there that are in the same situation. And you make it work and you understand that not everyone’s out to get you. And that’s where sometimes we run into the roadblock of saying, Oh, you’re just another marketing agency. And I was like, Well, no, actually we do a lot more. And sometimes I feel like we adopt our our clients and I get a text on Wednesday night before before Thanksgiving, and they’re going to they’re going to need something. Something’s going to come up and it’s okay. That’s what we’re here for. We’re here to help out. And and that’s where really focusing on your culture internally will exponentially show the value that you bring and the support and the familiarity that you bring to these owners, too, because they’ll they’ll understand and they’ll feel the culture that’s coming within. And they can really, over time, will be able to detect if there’s a negative or a bad feel about it. And that’s definitely what we don’t want to instill, right?

Stone Payton: Yeah. Well, let’s talk about culture a little bit, because it’s one thing for you, Kevin Hine, to have this mindset. This ethos, this approach to genuinely serving and helping the client get what they need and want, whether it’s you who provides it or not, it’s clearly yet another to build a team of people who will help you achieve those ends and live into that that value system. Talk a little bit about your own recruiting, developing, retaining and I don’t know, maybe you’re even helping some of your clients on this very issue.

Kevin Hein: Yeah. You know, and I appreciate you pointing that out. It’s something that we sit down through the interview process, you know, like a lot of other people will put an application out there or an opening out there and we’ll get applicants. But what I really focus on is sitting down and speaking with them. I’m not here to ask you, what are your three strengths and three weaknesses? Right? I can look at your resume. I can understand what your what your capabilities are. I may ask a few questions about you. Tell me about working with a client that comes at you negatively or whatnot. And and that’s fine. But really, again, understanding you get that feel with speaking with them and understand what their core values are, too. And look, at the end of the day, I don’t expect my client or my employees to work around the clock. I don’t have that expectation. They shouldn’t have that expectation of me, even though sometimes I feel like I’m doing that, it doesn’t necessarily mean that I have that expectation for them. So really what I’ve instilled with them are a few different values. But the biggest piece being that you listen and you help them out on whatever need that they may have or again point them in the right direction. I’m not saying you have to know how to change a spark plug in a car, but hey, hey, here’s your local whatever auto body shop. Here’s who can help you out or have a connection with. And so but the other piece, too, is I’m not here to keep you forever. I understand that you need to move up in your career, and maybe that’s internally, maybe it’s not right. And that’s an okay thing. I want to provide you with all the tools, all the knowledge, all the capabilities that I have, the ability to share with you or our team has to share with you.

Kevin Hein: And if you go and better yourself in a different organization or create your own organization, I fully support it. I want you to understand that. I understand that. I’m asking a lot of what you’re doing on your day to day. It’s time is money, right? I’m asking you as an as an employer to take time away from your family. I’m asking you to maybe work some extra hours because we’re buried in a project. I’m asking you to possibly travel depending on the type of client where we’re going. Right. And I take that all into consideration, and as I said in the beginning, is I consider my employees family. Right. I will do anything for them and I don’t expect anything in return. And that’s the biggest key is I’m not out to. You know, accept anything back to me. Right. And that’s really what I focus on with my employees, is how can I help you? Because if you have the right mindset, the right, whatever it might be, that may be a struggle at home or with family or whatever it might be, if there’s anything I can do to help you out or if you need some extra time off or something happened, I’m here to support you. I’m your cheerleader, and I will back you up all the way. And I think that having that feel versus again, I’ve worked in a few large organizations that you really are a number. My employees are not a number. We have daily communications. We work on a lot of projects together. We have a lot of fun together too. So that’s really my focus around all of that.

Stone Payton: When you stepped out on your own a decade ago, was it at least a little bit scary for you, man? What was that like?

Kevin Hein: Yeah, so I ended up not stepping out right in 2013. I did it a bit on the side just for clarity, but I’ve been out on my own now for I’ve got to be over six years now, which is still a fair amount of time. And I was scared out of my mind. If I’m not, you know, if I’m being honest, it’s and I am not I am being honest. But it was it was terrifying. Right. And my wife looked at me and said, Are you sure this is the route we need to go? And I said, You know what? I have to do it. I can’t be one foot in and one foot out. Right? It’s not going to do anything if I don’t if I don’t take that leap. And I wouldn’t change. Change it for the world, right? Yeah, I work all hours. But you know what? Kids have a Christmas party at 10 a.m. on a Tuesday. Guess what? I’m going to go disappear at 10 a.m. on a Tuesday for an hour, and then I’ll be back at work. Right.

Stone Payton: So when the when the batteries do run a little bit low and and you need to recharge, where do you go? And I don’t necessarily mean like a physical place, but but how do you sort of get re-inspired get get, get built back up to go back out and try to serve and live into this purpose of yours.

Kevin Hein: Yeah. So my, my quiet place or my place to go to is actually running. As weird as that sounds. I go out and I go for a run and I’ll turn on some music on in the background. But I’ll went on my runs, I turn my music pretty low, just it’s just sent back round noises. I’m huffing and puffing down this down the street or down the sidewalk, but it really clears my mind and gives me a few moments to really soak in everything that maybe I’m a bit overwhelmed on a few projects that are going on. We’re taking on new clients. We have some clients that may be off boarding, which is it happens with everybody and really kind of decompress and then build a plan moving forward. That’s kind of my I’ll call it sacred space, right? And when I go out for a run and I don’t usually go running with anybody, it’s usually just by myself. And that’s my time away to really just process everything. And I come back and I’ll be maybe a bit tired from the run. Physically, mentally, I feel so much clearer and ready to hit the ground running, like you mentioned before, is is that that’s where I really start feeling a lot better and hitting that groove again.

Stone Payton: Well, and it really is so important to make that space for ourselves and for those of us leading organizations to to make that space or the room for it for the people who who we’re trying to generate results with. And and through I mean, it’s it’s critical, man. If you neglect that, you are really putting some things in jeopardy, don’t you think?

Kevin Hein: Yeah, yeah, absolutely agree with that.

Stone Payton: So before we went on air, you were sharing with me what I can only describe as as a fervent commitment to a genuine affinity for serving local. Can you speak more to that?

Kevin Hein: Yeah, certainly. So when focusing on yourself, right in talking with the running that I do, and that’s kind of my time away to decompress and breathe and think, you also need to, in lieu of serving yourself, you need to serve your community, really focusing on the growth and value that you bring to your community, whether it be local or regional, because that will in turn better where you live. It’ll better your community, it’ll better your neighbors, it’ll better your schools, it’ll better. Pretty much everything that’s out there, right? So if you focus on local and provide that value again, at times it’s that no cost, right? I’m helping out with the, let’s say the local chamber. Right. Or helping out with even I live in a really small town. Right. So everybody knows everybody and going down to city Hall and helping them because they got a broken page on their website. I’m not charging for that. It’s we’re so small, there’s really only one board. There’s no money there. Right. And they’re doing all the volunteering for sitting on boards and whatnot, part of the park board or part of the Economic Board or anything like that. So it’s going down and doing that. Really focusing on growing and intertwining that community piece is only going to help you in your business in the long run. Again, it just is another layer of. Really taking care of yourself and your community. That’s really a focus of ours because a few of our employees are not local to us. To. To connected. Right. So I instill in them to make sure that they’re getting out and helping their community to as a part of what they’re doing on their day to day as well.

Stone Payton: Before we wrap, let’s leave our listeners with a couple of pro tips, some tangible, actionable things they can be thinking about, reading, doing, not doing around some of these topics. I don’t know, maybe share with them some of the some of the tools that you yourself are using or helping your clients with just something to help them begin to. To move in this direction on some of these key topics.

Kevin Hein: Yeah, absolutely. I’d say first and foremost, working within and going to your chamber meetings, your community meetings, supporting those groups doesn’t necessarily have to be networking and you can sit in a corner. It doesn’t mean you necessarily need to speak, don’t feel like you’re totally obligated to present what you do or who you are or even. But just being a part and understanding what’s going on, I think is the biggest tool that you have out there. Something that I’ve focused on early on in my business kind of got away from because we got really busy but is a focus for me, 2023 is it’s not necessarily a tool as much as I’ve focused on getting out and traveling more and meeting new clients face to face, getting out and shaking hands again. Right? We were shut down here for a bit, but coming back and and again physically seeing people going out on site, seeing clients shaking hands, don’t be afraid that people are going to welcome you in. As far as digital tools. There’s a million out there, right? We offer a business app that people can log in to monitor their digital presence and so on and so forth. So that’s a tool of ours through connected. And you can reach out to me any time if anybody like a demo on that. Other tools we use for social media, we’re big partners with cloud campaign, simple tool for posting, scheduling, anything like that.

Kevin Hein: We’re big WordPress website people. We like to use those tools that are out there to very simple builders, so on and so forth. So those are a few of the tools. But the biggest piece I would say out of all the tools or all the needs that you have out there is just go do something. That’s what I ask people. People get overwhelmed with, Well, I can go to this or I can do that, or I need to learn how to do Photoshop, or I need to learn how to just go do it. Just go create a website. Go go post something out on social media. You know what? When I post it on social media, I got zero likes, did it for a long time, got zero likes. Then I got one follower, then I got two followers. You know, at the end of the day, I don’t think I have that many followers on our on our business page right now as it is, But we’re focused on just doing it, put in, put in the post, put in the time, because it will long term it’s a it’s a time game. You keep doing it, you keep pushing forward, don’t quit. You’re going to be success in your own eyes. And success is measure based on what you feel. It’s not monetary, it’s not a certain threshold that you have to hit. It’s whatever you feel is successful is successful to you.

Stone Payton: A man. All right. What is the best way for our listeners to get connected with you and tap into your work? Man? Whatever you feel like is appropriate? Email, LinkedIn, key URLs. I want to make sure that they can. I want to make it easy for them to connect with you.

Kevin Hein: Yeah, absolutely you can. And I may regret this, but I’ll just put my email out there. You can reach out to me. Kevin at Connected dot com it’s Kevin. Kevin at Connected K on E, C TED.com. They can reach out to me via LinkedIn. I believe it’s LinkedIn backslash k r hine Accion so they can reach out to me. There are probably the two spots that I’m most active that they can reach out to me directly. And again, any questions people have, we’re always happy to help out. And I know there’s always a lot of questions about marketing where they should spend money, where they should spend their energy. Is this working? Is that working? And some of it is testing, right? It doesn’t necessarily mean we have the right answer, but we can walk through their process and see what that looks like.

Stone Payton: Kevin, it has been an absolute delight having you on the show this afternoon. Thank you for investing the time and energy to share your insight and your perspective. This is been a marvelous conversation and you’re doing really important work, man. Keep up the good work and and know that we sincerely appreciate you, man.

Kevin Hein: Thank you, Stone. I appreciate your time and I appreciate everyone listening today.

Stone Payton: My pleasure. All right. Until next time, this is Stone Payton for our guest today, Kevin Hein with Connected and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Konectd

BRX Pro Tip: Test Your Subject Line

December 1, 2022 by angishields

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BRX Pro Tip: Test Your Subject Line
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BRX Pro Tip: Test Your Subject Line

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, here’s a good solid piece of tactical counsel, test your subject line.

Lee Kantor: [00:00:11] Yeah. If you’re doing any type of email marketing or any type of emailing, really, you really have to hone in on a good subject line because you don’t want your message to hit the spam folder if you can help it. And I use this tool. It’s a free tool that kind of gives you a ranking on how well your subject line is being perceived and if it’s going to be targeted in spam filters. And that website is omnisend.com/subject-line-tester, omnisend.com/subject-line-tester. And if you go to that website, it’ll have a place for you to just put your subject line in, and then it’ll tell you, it’ll say, “Hey, this was good,” or, “this has a good persuasive – you know, it’s persuasive,” or “this is too complicated. Here are some suggestions.” It’ll say this is using words that tend to be – we’ll put it in a spam folder. So, it’s really useful to at least kind of get an idea if you’re on the right track. I mean, obviously, you don’t have to take their advice exactly, but I would use it as at least a ballpark to say, “Okay, I’m in the right area here,” and then maybe you play around with some of their suggestions on how to add a word here or get rid of a word there that makes your subject line that much more powerful to help you get your open rate a little better and hopefully get more deals closed.

Lee Kantor: [00:01:44] So, that’s omnisend.com/subject-line-tester. If you go to that website, you will find it there. It’s a free tool and I highly recommend it.

WBENC 2022: Cheryl McCants with Impact Consulting Enterprises

November 30, 2022 by angishields

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WBENC 2022: Cheryl McCants with Impact Consulting Enterprises
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Cheryl-McCants-GWBC-WBENC-National-ConferenceCheryl McCants, Impact Consulting Enterprises

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here broadcasting live from the WBENC National Conference 2022, inside the Georgia World Congress Center, inside the GWBC booth, Booth 1812. So, stop by and see us if you want to catch up and tell your story. And right now, we’re excited to talk to Cheryl McCants, and she is with Impact Consulting Enterprises. Welcome, Cheryl.

Cheryl McCants: [00:00:40] Thank you. Glad to be here.

Lee Kantor: [00:00:43] Well, before we get too far into things, tell us about Impact Consulting Enterprises. How are you serving folks?

Cheryl McCants: [00:00:49] So, Impact is a communications company that I founded 33 years ago, back in 1989. And we specialize in telling stories that inspire smiles, trust, and confidence.

Lee Kantor: [00:01:02] And so, 33 years overnight success kind of story.

Cheryl McCants: [00:01:07] Yeah. A long 33 year overnight success. Exactly.

Lee Kantor: [00:01:11] So, how has the business evolved over the years?

Cheryl McCants: [00:01:14] Well, as most people would guess, the business started before things like what we’re doing now existed.

Lee Kantor: [00:01:22] Like, before the internet.

Cheryl McCants: [00:01:24] Before the internet. So, what’s very interesting is I moved our offices not too long ago, and so I had an old pile of business cards that didn’t have email addresses on it, that didn’t have cell phone numbers on it. And my daughter says, “Mom, these cards, why do you have them? They’re not complete.” So, things have evolved.

Cheryl McCants: [00:01:45] What I would say, however, is, as much things change, they still stay the same. So, it’s all about communicating. And we now have different channels of communication. So, we’ve got our podcast, we’ve got our internet, and it’s really all about connecting with people.

Lee Kantor: [00:02:00] So, that part hasn’t changed. The storytelling part is the same. It’s just the way you do it might have changed a bit.

Cheryl McCants: [00:02:06] Absolutely. It’s the channel of communication.

Lee Kantor: [00:02:09] So, now, who is the ideal client for you?

Cheryl McCants: [00:02:13] So, ideally, we work with organizations, for profits, not-for profits, government agencies that need to connect and communicate with diverse audiences. It used to be called multicultural marketing. You know, it’s been called a lot of other things. Since the unfortunate murder of George Floyd, lots of corporations have stepped up their commitments to work with businesses that are black-owned or business owners of color. And we work with them to help make sure that their messages are respectful, to make sure that the imagery that they use is not offensive, to make sure that there’s culturally competent communication in all that they do.

Lee Kantor: [00:02:54] So, what is kind of the pain that they’re having where they should be calling Cheryl and her team? Like, what’s a symptom that you’re the solution to?

Cheryl McCants: [00:03:03] So, anybody that’s looking to connect with diverse audiences, if you’ve got a product that you want to sell and you realize that you want to connect with the African-American community, or the Latino community, or the Asian, or the LGBTQ+, or the female audience, and you want to ensure that you don’t have faux pas that we’ve seen in some advertising campaigns that have taken place recently, my team comes on as added bench to your ad agencies. We come on as added bench to your internal comms team. And then, we come on as strategists for those organizations that are really looking to fulfill their commitments 100 percent.

Lee Kantor: [00:03:45] Now, are you looking for more kind of enterprise level companies as a client, or are you looking for more agencies for you to kind of take that bench role for them or a combination?

Cheryl McCants: [00:03:57] We are really looking for more enterprise, like in industries or agencies. We’re currently doing some work with Bristol-Myers Squibb. That’s one of the reasons why we’re here today. And we’re working with them on helping to tell the story about the impact that their investment in diverse suppliers has, not just on that women-owned business or on that minority-owned business, but the communities that the employees and the other partners of those businesses live, work, and play in. So, really looking for other organizations that either need help telling that story, don’t know how to get it together, we can work with them as well.

Lee Kantor: [00:04:36] And that’s something important for the corporates to realize that their budgets in some ways are so huge to throw some money at these groups. It’s pocket change for a lot of these folks. But the impact is dramatic.

Cheryl McCants: [00:04:51] The impact is huge.

Lee Kantor: [00:04:52] And I don’t think they really can empathize to the level to understand that that’s the case.

Cheryl McCants: [00:04:57] Right. No, absolutely. So, we also have an initiative called The Great Football Sunday. And the idea is that, if one-tenth of a percent of the Super Bowl campaign budget could be put towards a nonprofit or for-profit, but an organization that works to end homelessness in the city that the Super Bowl is taking place, if we turnkey that around, then I call it the Great Football Sunday, because then everybody would be able to watch the Super Bowl. And in order to watch the Super Bowl, you got to have a T.V. And, hopefully, the T.V. is in a home. So, yes, one-tenth of a percent goes a long way when you’re talking about billions of dollars.

Lee Kantor: [00:05:41] Right. And it’s so important for the corporates to really let that sink in. And then, you help them tell those stories and help them reach the people that need to be reached.

Cheryl McCants: [00:05:50] Right. We help them tell those stories internally and externally. During my work with Nike, for example, we know that your strongest and largest pool of advocates are your employees. So, you want to make sure that when people go home and they’ve got Thanksgiving dinners or they’ve got Mother’s Day celebrations and people say, “Oh, so how’s work?” You hopefully want them to say work is grand, work is great, and here is why.

Lee Kantor: [00:06:14] It’s a story they tell about.

Cheryl McCants: [00:06:15] Exactly. So, we work on preparing internal communication support, key messages, video productions, social media management, the media buying, the full spectrum. However, it all ties back to making sure that people know who they should be talking to, when they should be talking to them, and what they should be saying.

Lee Kantor: [00:06:39] So, how is this show working for you? You said you’re here for Bristol.

Cheryl McCants: [00:06:42] Here with Bristol-Myers Squibb. I’ve set up an appointment with Amazon for the week after next when I get back to New York.

Lee Kantor: [00:06:50] There you go.

Cheryl McCants: [00:06:51] I’m going to be connecting with Target, 1:00 tomorrow. So, so far, so good. And I’m also really excited about the new energy trends that are coming. And I do believe that offshore wind technology is the next big it.

Lee Kantor: [00:07:10] You heard it here first.

Cheryl McCants: [00:07:10] And so, I’ll put it out there. There you go, offshore wind.

Lee Kantor: [00:07:15] So, if somebody wants to learn more and get a hold of you, what’s the website?

Cheryl McCants: [00:07:18] So, you can reach us online at eimpactconsulting.com. I’ve got a podcast, Marketing McCants. You can get some marketing tips. We’re on Facebook. We’re on Instagram. We’re on Twitter. We’re out there. Just look for Impact Consulting Enterprises and Cheryl McCants.

Lee Kantor: [00:07:37] All right. Cheryl, thank you so much for sharing your story. You’re doing important work and we appreciate you.

Cheryl McCants: [00:07:41] Thank you for having me.

Lee Kantor: [00:07:42] All right. This is Lee Kantor broadcasting live from the WBENC National Conference 2022 inside GWBC Booth 1812. We’ll be back in a few.

 


About WBENC

The Women’s Business Enterprise National Council (WBENC) is a leading non-profit organization dedicated to helping women-owned businesses thrive.WBENC-Logo

We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why we not only provide the most relied upon certification standard for women-owned businesses, but we also offer the tools to help them succeed.

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

BRX Pro Tip: The Awful First Draft

November 30, 2022 by angishields

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BRX Pro Tip: The Awful First Draft

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today’s topic, the awful first draft.

Lee Kantor: [00:00:10] Yeah. A lot of people are procrastinating writing because they’re afraid their writing’s not very good. And that’s totally normal. A lot of people have insecurities around their writing ability, but I think what they don’t realize that most good writers have the same problem. The first draft of anything that anybody writes usually isn’t that great. And once you kind of reframe that in your head and know, “Oh, it’s normal to have an awful first draft so let me just knock that out as quickly as possible,” then it gives you freedom to just write and don’t judge, just get it all down on paper and then go back and then edit it. And that’s what good writers do. They’re not – the writing isn’t really the hardest part. It’s the editing that is the hardest part to take kind of raw concepts and words and then put them into a cohesive story or a cohesive post or article. That’s really where the rubber hits the road.

Lee Kantor: [00:01:12] So, if you know ahead of time that you’re going to go back over something and you’re going to make it better, then that takes a lot of the pressure off and it should make it less a chore and less something that you’re going to procrastinate around, knowing that, “Hey, today I’m just going to write my awful first draft. I’ll get that down. Then tomorrow I’ll come back and I’ll edit that.” And then, it just takes a lot of the pressure off yourself and you don’t have to make it perfect and you know it’s not going to be perfect. And you just want to get those ideas out of your head and you know that you’re going to make it better after editing it a couple of times.

Lee Kantor: [00:01:48] And then, now, there are so many, so much software out there where you can – you don’t even have to write it. You can just talk off the top of your head into a Google doc and it’ll record it and transcribe it for you and you can edit off of that. So, don’t be afraid of the first draft. It’s going to be bad. Just accept it. That’s the way it is. And then, just know that you’re going to make it better over time.

Mark Herschberg with Cognosco Media

November 29, 2022 by angishields

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Mark-Herschberg-headshotMark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app.

From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually.

At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals.

Connect with Mark on LinkedIn and follow Cognosco Media on LinkedIn, Twitter, Facebook and Instagram. You can also follow The Career Toolkit on Twitter, Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you. Please join me in welcoming to the broadcast with Cognosco Media. Mr. Mark Herschberg. Good afternoon, sir.

Mark Herschberg: Thanks for having me. It is a pleasure to be here today.

Stone Payton: Well, I have so been looking forward to this conversation. I got a ton of questions. I know we’re not going to get to them all, but I think a great place to start would be if you could share with me and our listeners mission purpose. What are what are you and your team really out there trying to do for folks, man?

Mark Herschberg: One of my passions in life is helping people with their professional efficacy, helping people be more effective in their careers and their lives. And so our books, our apps, the tools we put out, all the stuff that we give away for free. It’s all to help people be more effective and more successful.

Stone Payton: So have you found yourself kind of gravitating to a certain type of client, an industry, a sector, a niche, if you will, Or is it more broad, broader than that?

Mark Herschberg: It is more broad now. I have been teaching at MIT for over 20 years where through the research we’ve done at Sloan, in other places, we’ve refined what these skills are and how best to teach them. And when I teach at MIT, we do orient those lessons a little more for engineers and scientists, because that’s who we have at MIT. But when we put out the book, when we put out the tools, we put the resources, we’ve generalized them because skills like leadership, networking, negotiating, team building, these are universal and they apply in all fields and all disciplines.

Stone Payton: Okay, So I saw a Harvard Business School in my notes. I skipped over or didn’t notice in MIT. I got to hear more about the back story. Man Your path. How in the world did you find yourself doing this kind of work for these kind of people?

Mark Herschberg: And of unexpectedly, I began my career as a software engineer and realized that I wanted to become a CTO, a chief technology officer. What I learned as I understood the role, yes, I had to be a good engineer, but there were a bunch of other skills like negotiating, networking, leadership, hiring people, communication, all these things that you need to be successful as a leader that no one actually stopped to teach me. So when I trained myself, I began to upskill my team and at the same time MIT had gotten similar feedback. Companies hiring our students said, We want to see these skills. And by the way, we’re not having this issue with just MIT students or just engineers or just scientists. This is a universal problem. And research from universities around the country, from hiring firms, from corporations, universally say these skills are hard to find. And if you think about it, because we’re not teaching them. So at MIT, we created the Career Success Accelerator program, where we instill these skills into our students alongside their core math, science and engineering. And I wanted to reach a larger audience. I thought I was writing up some notes that I could share. And what I thought was 20 pages of notes turned out to be a 200 page book unexpectedly.

Stone Payton: So that was the first part of getting the book together. But talk a little bit about that experience. And I’m asking for my own benefit, but also a great many people who tap into this work are aspiring authors, people who are maybe they think maybe they have a book in them. What was that experience like? Did pieces of it come together easier than others yet? Talk to that a little bit.

Mark Herschberg: That I went through an interesting process because I did not plan to write the book. Now, this class we have at MIT, it is a very hands on experiential class. It’s not me and others lecturing at the students and them scribbling notes. They’re doing. They’re practicing. We’re having discussions so they don’t take a lot of notes. And for years I said, we need to help the students. Let’s write up some notes for them to take away. Let’s put these notes online, because MIT pioneered online courseware giving away our content for free for various reasons. That never happened. And when I was traveling a lot for my primary job, I build tech startup companies. I said, I’ve got some downtime. Let me write some notes. I really thought I was writing this 20 pages of notes. But 20 became 40 became 80, and I suddenly had over 100 pages and said, you know, I think there’s a book. So then I had to really step back and say, You can’t just throw a bunch of thoughts together and call it a book. And so I backed up. I went to the research about why are we teaching this and not that? What are other universities seeing? What are those corporate hiring companies seeing and then putting in the structure? So we came up with here are the ten skills that we see requested most often that are not generally taught to anyone. And from my years of teaching, I had the advantage that I know what the key ideas are. I know how to put it succinctly Where are the action items? What are the next questions? So a comment I get often is, Boy, I’m reading your book and I read a page. I have a question on the next page. You answered it. That’s not magic. That’s because I’ve been teaching. So if you are thinking of doing a book, don’t go and do your talks once it’s out. Start by doing your talks or going on radio programs. This will help you refine your content, understand how people will engage with it, and that will create a better book.

Stone Payton: Marvelous pro tip. We may carve that out and just share that. That’s good stuff, man. So now that you’ve been at this a while, what are you finding the most rewarding about the work? What is the most fun for you?

Mark Herschberg: Bone was coming upon the brain bump app. Now, one thing that I love about teaching is when I am in the room doing a big lecture or doing small groups, I can engage, I can see are people learning. I can sometimes see the light bulb go on in their head. And I love that. As an author, as someone going on radio programs like this. I don’t know if people are getting it. I generally think they are because I know how to explain this. I think it works, but you don’t get that feeling. And one of the big challenges that we know from learning is when someone reads a book, as soon as they finish that book, that’s it. They they stop with the content and they forget it all a week or two later. And it’s a terrible experience. We know with students it’s usually about 5 minutes after they walk out of the final. And that’s certainly how I was. So we want to help people retain what they learn to make it useful. And in fact, here’s one of the key limitations with a lot of existing content. If you think about a book where you read something is not where you need something, where you read an idea is not where you need an idea.

Mark Herschberg: So if you read the networking tips in my book, you’re probably doing it sitting at home. You’ve already met your dog, you’ve got a good relationship. You don’t need to build that. But two months later at the conference, that’s where you need those networking tips. So how do we get those tips when and where you need it? And from discussions with people, from all our experience, we create the brain bump app, which is, I think really the next evolution for books and podcasts and other content where we take the key ideas and put it into your hands so you can quickly access it when and where you need it in a context dependent way. And we get a lot more feedback on that. We talk to people, we see them using it. I don’t need to see you reading a book. You’re not probably going to let me watch you read a book, but people tell me about their experience with the app or I’ll sit with them and show, How are you using this app? What are you getting out of it? And that is so nice to see the impact we’re having. And we’ve had a tremendous way to really help people retain what they read in here.

Stone Payton: What a marvelous idea. So are you at this stage in the development of that app and having it out there, taking on other creators, other contributors, or is it confined to this content that we’ve been talking about for now? Or where are you in that?

Mark Herschberg: It is open. We first created a prototype for my book, and so there is you can still find the Career Toolkit app. So my book is The Career Toolkit. There is the Career Toolkit app, which is for free on the Android and iPhone stores, and that has the content from my book. Put it right in your pocket. Pull it up when you need it. But we saw this worked. We did our feedback from users, from content creators, and said, this can work not just for my book. There’s nothing special about how my book is done. We can do this for other books, podcasts, blogs, classes, talks. And we launched a little over a month ago. We’ve gotten some great traction. We continue to add content, so I’m constantly having new authors and content creators add advice from their books and podcasts and shows into the apps. There’s an ever growing list. You as the app user of brain bump you can go get for free from the iPhone and Android stores, and then you just select the blogs, a podcast, the books you want. Get those tips and you can use it one of two ways.

Mark Herschberg: Either you say, you know, I need those networking tips right now before I walk in the room. So you pull it up, you hit that networking tab and you get the tips. So you get the networking, you pull up the networking tag, everything’s tagged like hashtags, and you get this tips that you need. Or you say, I really just want to get better at leading. There’s never a moment where say, I’m about to lead in 2 minutes. I need that tip. You need it, you need it foundationally. You can set it. So at 9 a.m. each morning as you walk into the office, you get a tip, you get a pop up. You don’t even need to open the app. It’s got a little push to your phone when and where you ask for it. We don’t bother you with notifications you didn’t ask for. We don’t want to annoy you. Go ahead. There’s that leadership tip. Great. Swipe it away. 2 seconds a day. But by getting it each and every day, you’re building up that knowledge, that experience. And you’re better. You’re better at retaining it.

Stone Payton: Well, congratulations on the momentum with this thing, man. And I will definitely dive into that. I can see all kinds of applications, even for the work that we’re doing here at the Business Radio network. And of course, as you might imagine, I get to meet and cultivate relationships with a lot of folks who are creating some really solid content and to yet have another way to get it out there. And so effectively, that’s that’s fantastic. Now, you, of course, are no stranger at all to this whole process of of launching a new venture, a startup, helping other people do it. I got to ask, when you are initially working with some of these bright eyed folks who are very passionate about their ideas, do you find that sometimes they they walk into this with I don’t myths maybe a little bit strong, but some misconceptions, some preconceived notions, some some some fundamental assumptions where you have to kind of get them back on track and really help them understand what the path is more likely to look like.

Mark Herschberg: Very much so. And this is an important lesson both for people starting a business in general. I do a lot of tech startups, but also for those of you who are thinking of doing, let’s say, a book or a podcast or content. We often think of the hard work, I’m going to build that app, build that product, build the business, write the book. And boy, that’s grueling. That’s a lot of work. And then people get to the end. I know for books they do. Oh, we got the release party and all that sigh of relief. Here’s the secret When you get to that launch party for your book, when you get to the release for your app or your business, that’s not the end of the race. That is the start in technology. It’s not the best technology that wins. There’s a laundry list of going back to VHS versus Betamax. It is the good enough technology with the better marketing that wins. It is not the best business book out there. That is a New York Times bestseller. It is the not horribly written, good enough business book that has the right press and marketing. So you need to recognize, no matter what your venture, you have to get out there and market it and promote it. And that is a grind. And too many people focus on the creation work, which is obviously important. If you build a bad product, no one wants it, but then you’ve got market it and that’s at least 50% of the work, if not more.

Stone Payton: You clearly serve as a mentor to people in this space and in other domains. Have you had the benefit of one or more mentors that have helped you navigate the terrain in these in these different areas?

Mark Herschberg: I haven’t had as many formal mentors, but I have been lucky with some good managers, some good colleagues and people I could learn from, including just some peers, just some friends. And this is an important note. We often think of mentors as, Oh, you’re you’re 20 years ahead of me down the path, so I need to follow you. But really, we can learn from anyone. Everyone has something they can teach us. And if you keep your eyes and ears open, you can enhance your skills. You can develop and grow from nearly everyone you meet. I think that’s really important for accelerated growth.

Stone Payton: So when I talk to people like you with so much energy, so much enthusiasm, so many irons in the fire, as my dad would say, I’ve learned to ask, so I’m going to. What’s next, man? Where is your energy effort? Focus over the next, I don’t know, ten, 18 months?

Mark Herschberg: Good question. There are a number of things. I have a tech startup that we got some early seed funding for. We should be launching something in about six weeks from the time that we’re recording this towards the end of November 2022. So that should be out probably early January. We have the brain bump app that we mentioned and that app, we’re live, but we have a long roadmap. And equally important, I said marketing is at least as important as the technology piece. So getting more users and hand in hand getting more content on the app from those authors, podcasters and other content creators. And then I’m doing more with the book, especially, I think 2023 is the first year where we’re not at least partially in pandemic mode. We’re an endemic mode, but we’re getting back to normal ish. So the speaking that I do at conferences and at companies that should pick up as well. So those are my three top priorities, plus a course personal things that I want to just get back to.

Stone Payton: Yeah, well, you know what? Before we wrap, let’s do a little bit deeper dive on that one topic, because marketing. Yes, it is so important. I’m sure even you have probably skinned your knee. You may have a little scar tissue. Certainly learned some do’s and some don’ts. Let’s leave our listeners with a few pro tips and things to be thinking about reading, doing, not doing when it comes to this all important topic of of marketing.

Mark Herschberg: Let me give you a really game changing thought on marketing, because a lot of the listeners, they are business people. We think about our business content being marketed, a lot of content marketing. Today’s marketing channels aren’t necessarily optimized for our needs. So let’s think about social media. Social media is great. If you’re doing breaking news, reporters love it or it works great for visual stuff. If you are a model or a cake maker, great. Put those photos online. They do really well. But those of us in business, whether we’re thought leaders or we just have some business that’s not very visual, maybe it’s a tax accounting service. We’re not putting out photos and our content is evergreen. This puts us in a trap because when I post something today, I post something at 3 p.m. today on leadership. Well, let’s think about what happens. Half the people aren’t even on social media that day, so half my followers don’t see it. The ones who do see it. A number of them say, Well, yeah, that’s great, but leadership’s not my issue today. My issue today is trying to get more sales, trying to hire people, some other problems. So I’m not paying attention even though I saw it. And that post fades away because it is temporal. We put things in that chronological order, but that’s a great leadership tip.

Mark Herschberg: And now six months from now, one of my followers, one of my potential customers, they say now I need some leadership advice, but they’re not going back to see what Mark Post six months ago, anything good there? They’re not looking at those emails I send out every week from six months ago. So it’s misaligned to what we need because social media is visual and social media is temporal. What we need are channels where first it’s more content oriented, it’s more text and idea oriented, but it also needs to be a pull, not this push. I’m pushing this idea out when I think it’s best, and I hope that works for my large audience. Instead, we need marketing channels that let the audience feel the ideas to them when and where it’s relevant. Now, this was the idea behind Brain bump. It is Pull is pulling those ideas when they need it. But this is the first step and I think a larger sea change towards media and that you need to think of other ways. You can let your audience pull your information and get your information to be there when and where it’s relevant to them, because that’s going to create a lot more value for them and they will translate that value to your brand.

Stone Payton: I am so glad that I asked. That sounds like marvelous counsel. All right. Let’s make sure that our listeners can connect with you. Tap into your work. Let’s leave them with those key URLs where they can access these resources. Whatever you feel like is appropriate and just makes it easy for people to pick up the conversation again on demand as they as they need it.

Mark Herschberg: Now I give you two websites, the first brain bump app that’s brain bump app.com. If you go, that website will direct you to the store’s Android and iPhone stores. We can download the Free Brain Bump app. If you are a content creator and you think your content would be good for this at the bottom of the page, there’s a button to click, there’s a link to click and you click that you fill out. A form takes 30 seconds and I’ll get that and I’ll be in touch with you about getting your content on there. And remember, the app is completely free, so you can check it out, see if it would work for you. My other website, The Career Toolkit. Bbc.com And there’s information about the Career Toolkit book, which has advice on all these skills networking, negotiating, how to hire people, all the stuff they never actually teach us. There’s a whole bunch of other free resources on that website, and that is the career toolkit. Bbc.com.

Stone Payton: Well, Mark, it has been an absolute delight having you on the program this afternoon. Thank you so much for joining us on air, sharing your insight, your perspective and your energy for this man. Keep up the good work.

Mark Herschberg: Well, thank you. It has been a pleasure to spend this time with you.

Stone Payton: Well, it has absolutely been my pleasure. All right. Until next time, this is Stone Payton for our guest today, Mark Hirschberg with Conoco Media and everyone here at the Business Radio X family saying we’ll see you in the fast lane.

 

Tagged With: Cognosco Media

Mindy Paul with Mind, Money & Business

November 29, 2022 by angishields

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Mindy-Paul-HeadshotBefore starting his business coaching and consulting company, Mind, Money & Business, Mindy Paul spent years running his own companies and creating illogical growth in business spanning across multiple industries, even during the economic downturn of 2008-2010.

Now, his passion is turning overworked entrepreneurs into 6, 7 and 8-figure CEOs by helping them leverage timeless business principles employed by business owners across the globe and combining them with today’s most powerful strategies on mindset, manifestation and business growth.

Mindy’s disrupted the online business space with his renowned Mindset, Manifestation and Business principles, which have been taught to over 10,000 people across the globe and is responsible for countless entrepreneurs scaling their business and attracting monthly revenues of 6 and 7-figure leaps consistently.

Connect with Mindy on LinkedIn, Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you today. Please join me in welcoming to the broadcast with Mind, Money and Business. Mr. Mindy Paul. How are you, man?

Mindy Paul: A wonderful statement. First of all, thank you for having me here. I’ve been really excited to be here with you.

Stone Payton: It is absolutely my pleasure. I have really been looking forward to this conversation. I’ve got a ton of questions. I know we won’t get to them all, but I think a great place to start would be if you could share with me and our listeners mission purpose. What are you really out there trying to do for folks? Man.

Mindy Paul: I’m here to wake people up. Now, back in 2016, I nearly had a near-death experience and, you know, I was operating way below my potential and I made a deal with God that give me one more chance, and I’m going to make sure that I live it all out and I’m going to make sure anybody that I come across goes all out to and achieves their dreams.

Stone Payton: Okay, So let’s go back a little bit further. I’m always curious to know, how did you get into coaching? What’s the back story? What did you do before this?

Mindy Paul: Oh, well, like most entrepreneurs, I was I was trying one thing, jumping from that to the other to the other and not breaking through, not making any any changes. And, you know, I was halfheartedly going into these businesses, didn’t have the right mindset. And so I was kind of lost like most people without guidance. So I had to find I didn’t know what a mentor was until a friend of mine suggested you need yourself a mentor mentee. Get yourself a mentor. What’s a mentor I thought was a sweet, like mentors, right? So. So I went out and seeked like, start to invest in myself. And I just found that having the right mentor shows you, guide you how to get to your destination fast, hold you accountable. So I didn’t have that in my life. I didn’t know anything about it. So I wanted to become that person to other people because I know the importance of how my mentor helped me to really crack things into place.

Stone Payton: So say more about this, this Binti mentor relationship, because this has been a little bit of a pattern, I’ll say, because I get a chance to to have conversations on air with some very accomplished people. Often they’ve had some sort of struggle and then they have found one or more mentors. But talk a little bit about that relationship and maybe what you’ve learned about how to get the most out of that relationship on either side of the equation, if you could.

Mindy Paul: Sure. Well, here’s the thing. When we want to hire a mentor, we need to find someone who’s already got the results, got the instructions and manual to what we want to accomplish is just like last night, I was one of the ninja foodies. I was about to do some cooking. I thought, if I take this out of the box, I don’t read the instructions. I’m not going to know what to do, when to do and how to do it and how long to cook for, and the recipe is going to be a disaster. So having a mentor is like having an instruction manual where they’ve been where you want to be. They can directly guide you step by step, hold you accountable, give you the recipe that you need to get to the end result. And all you’ve got to do is kind of like, Listen, apply list and apply list and apply it. And before you know it, you’ve come so much further, faster than you would have done on your own.

Stone Payton: And then on the on the side of actually doing the mentoring, are there some, I don’t know, best practices guidelines, some do’s and don’ts about if you’re trying to mentor someone else, that’ll help you help them the best.

Mindy Paul: Sure. So one of the things I look for and is important is having the right attitude when you are in one to work with somebody who wants to change. I have people say, Look, can you help such and such? Can you help my son, my daughter? I can’t help anybody unless they’re ready to be helped. So the first thing they’ve got to have an open mind. They’ve got to be willing. They’ve got to have a desire. It’s not just about the money. People say, Well, I’ve got the money to invest. Money’s the last thing I look for in a prospect. The number one thing I look for is desire being coachable. Are they willing to listen? Are they going to be a pleasure to work with? Are they going to drain my energy? So that’s one of the things I kind of look out for.

Stone Payton: So you’ve been at this a while now. What are you finding the most rewarding man? What are you enjoying the most about the work?

Mindy Paul: I was waking up to messages in my DMS. Mindy, you’ll never guess what just happened. I’ve just done this. I’ve just sent this much money and I’ve had more in one day than I’ve earned in the last year. And I’ll wake up to so many different messages like that consistently. And that’s so rewarding When you help people break past their own limitations, things they could not imagine they could do. And they’re doing it and they’re looking back and they can’t recognize the person they were just like a month ago, two months ago. That’s how fast this stuff happens.

Stone Payton: So we’re not going to gloss over something you touched on very briefly early in the conversation, this near-death experience, if you’re willing. Would you speak a little bit more about kind of what led up to that and go a little deeper on that? That’s I find that fascinating.

Mindy Paul: Yeah, absolutely. Yeah. So this is going back in 2016, also 37 out of the year at the time. I was just sitting at home with my kids, my parents, and I just felt it’s about 10:00 at night. I just felt this whacking bang headache like something hit me on the side of the head with a brick. And I ended up in hospital. They took me to the stroke unit. They didn’t know if I was having a brain hemorrhage or something. Lots of different things happened, but at that point in my life, I was suffering unconsciously, right from I say unconsciously, I didn’t realize I was suffering, but I was. Lots of things in my business weren’t going right. I was in a bad place financially. And if you’d asked me at that point was I really stressed out on my book, I would kind of say, not really. But underneath, behind the scenes was something going on. And it was kind of like really killing me. I had a lot of guilt about like I’d lost some family money and made some bad investments. And I was I always had a lot of hate towards myself. I had a lot of anger towards myself. And and, you know, that happened to me for a reason. I was I needed a lesson. I had to learn a lesson. I had to go through this learning for me to be where I am today. Yeah, it was right now, when I think about it, just the dark cloud in my mind, just thinking about it, going back to that time where I was. And so I ended up in hospital, got 48 hours. The doctor told me, Let me support the next 40 hours. You could be gone. I’m like, How the hell can this happen to me? This always happens to other people. You know, that wasn’t a part of my movie. I didn’t see this happening to me. And all of a sudden, out of the blue, I get hit with this.

Stone Payton: All right. Let’s talk about the work a little bit, kind of paint for us the picture, if you would, what it’s like for a candidate, a prospective candidate, to kind of come into your circle. Well, especially like the early stages of of you coaching, you working with someone. Who are you helping? What are some of the the big steps that you’re taking with them?

Mindy Paul: Okay, well, I help people that are already in business. So this could be like coaches, consultants, lawyers, doctors, dentists, people with service based industries. So firstly, we take them through a process where I find that kind of where they are, and then I ask them some good questions about where they want to go. Like incomes they want to achieve. And a lot of the time I hear, well, you know, Mindy, realistically, I could do this. I’d be happy. And I’m like, I want to stretch you. I had a lady came to me and her goal was to earn £5,000 in a month. And I’m like, Come on, let’s. Let’s go a bit bigger. Let’s go to 50, 50,000 a month. And she couldn’t even take on the idea of 50,000 a month because that’s she didn’t see herself as a 50,000 a month earner. So I have a process to break you out of your current level of income, psychologically, subconsciously, to higher levels. So I break down those barriers. And before you know it, you’ll start to see shifts that happen. And, you know, you write your First 10-K, you write, you’re hitting 20,000 and you look back, you don’t even recognize the person that you were when we first had that conversation. A lot of times this happens quite fast. It doesn’t take a long time.

Stone Payton: Now you have if I’m if I’m remembering my notes properly really embraced some I don’t know topics principles that for some are a little bit controversial. Some people are kind of skeptical about them. I’m speaking about the law of attraction manifestations, some of this mindset stuff. I’d love for you to speak to that from your perspective, because obviously you’re finding tremendous success in your ability to help people with those things. Yes.

Mindy Paul: One thing that comes to mind saying is if it’s too good to be true, it probably is, right. Now, here’s the thing. Here’s the thing. Now we’ve got gravitation. We’ve got the force of gravity right now. If I hold a glass of water and I let it go, it’s going to fall, right? Yeah. Now, that’s a lawful process. Like it doesn’t matter where you are, which country you’re in. Doesn’t matter what color you are, what sex you are. That glass you let it go is going to drop unless you’re in space. Now, why can there not be laws that accumulate the laws that govern the accumulation of money, wealth, success? Why not? Yeah. There’s no there’s no difference between manifesting money. That law that works for the accumulation of wealth, business growth. Right. Then there is gravity. There’s no difference. It’s the same principle, right? It’s a universal law. Whether you believe in God, it’s God’s law or whether you believe in the universe. It’s a universal law works for everyone every time.

Stone Payton: So when did you kind of discover this and what was the process like in terms it’s one thing to kind of adopt it for yourself and try to begin exhibiting the behaviors, the habits, the disciplines, the mindset. And then clearly another, I would think, trying to turn around and help someone else acquire these.

Mindy Paul: Well, I’ll tell you, when I first discovered this, I would be probably about 14 years old, maybe 16 years old. I was at school. I was a really naughty kid, wasn’t a pleasant kid. And I’d always be getting myself into trouble, always in the headmistress office or headmaster’s office. And one I’d always be there. And every time I was in that situation, I start and I start doing this. I was tapping into something and I see myself with the relief of like not being excluded, not going home and getting a pasting from my parents and not, you know, and seeing myself, like overcoming this obstacle. And then that would happen. Then later on I got into when I was 18, 19, my car would break down. I’d end up with a bill that I can’t afford and I’ve got no money. I’ve got five bucks in my bank account, and then my brakes have gone. And then I start to do this. What is he going to feel like when I’ve got a bowl? The bulk of money in my pocket, I can’t even get the money out. This was before we had the card transactions. This is all cash money. Then how is it going to feel when I’ve got so much money in my pocket to pay for the repairs in this car and go out to dinner and go out the club and afterwards? And then I start to manifest money and I start to do this more and more because I knew that there was a force and I didn’t tell anybody about it because I didn’t want to kind of jinx myself like this. I had this magical power that nobody else had, and if I spoke about it, I would lose it. So that’s where the early stages of this start to happen.

Stone Payton: So talk to me, if you would, about the whole sales and marketing process for a guy like you, a practice like yours. A great many of our listeners are entrepreneurs, aspiring entrepreneurs, other people in the coaching profession who or at least in the professional services world, have you kind of crack the code on the structured process for acquiring? Attracting maybe is the better word in this conversation. New clients.

Mindy Paul: Oh, absolutely. Now, here’s the thing. I used to spend an absolute fortune on on ads, in videos like adverts and magazines, online Facebook ads and all that kind of stuff. And I remember one particular time I was introduced to a lady who had run a marketing agency, and her clients were getting some ridiculous results on about 300,000 a month, which is what I’m doing now. And I got introduced to I thought, You know what? Now I’ve cracked the code. Now my business is guaranteed to hit those like big months. And guess what happened? Nothing. And I was blaming the ad copy. I was blaming, like, the everything you could think of on an advertising platform. I blame everything. I blamed the traffic, everything. But I said, Look, your clients are getting all these results. Why am I? She she. I think she got a bit annoyed with me and she goes, You’re supposed to be a mindset coach and you’ve got the worst mindset out. She goes, The difference is between these people earning all this money. I’m doing the exact same thing for them as I’m you. But the thing is that you don’t have the right mindset.

Mindy Paul: You don’t have the belief with what you’re doing. And she goes, They’ve had the belief. And that was a wake up call for me. The belief was missing. So how can we attract something that we don’t believe we can attract? Because ultimately it’s our belief that tracks this. Now, if we believe that we can’t attract clients, guess what? You can pump all the money that you want into marketing. You can go buy all different courses, high different people, agencies to do your stuff. If that’s your belief, that’s your belief. You want manifest that. So I had to work on my belief systems. Once I start to change my belief systems, I start to attract clients like you could not imagine. But this is one thing if you’re in marketing, right? If you’re in a business right now and you’re running ads, you’re doing marketing and it’s not working and you’ve been at this for some time, there’s other people in your field doing it and cracking it and you’re not. It’s your inner beliefs that’s causing the lack of manifestation.

Stone Payton: So what’s next for you, man? Are you going to continue to grow and expand your individual practice, or are you looking toward, I don’t know, licensing, certifying other people to take some of your methodologies to an either an even broader audience. What’s what’s what’s on your horizon over the next ten, 18 months?

Mindy Paul: Yeah, sure. So we actually really like reaching out to connecting with more people now, really like trying to help more people tap into like now we’re hitting Dubai, we’re in us already with Dubai, Australia. So we’re going kind of worldwide with what we’re doing now. So yeah, we just expanding our business and right now I’m focusing my full attention and energy and helping as many people as possible. And then maybe five years down the road, I might build a team, I might license this stuff out. I know that we’re definitely going to be creating some new courses coming coming up in the near future. I’m in the middle of writing a book which will be out. We’ve got a podcast series and loads of other stuff. Fun stuff.

Stone Payton: All right. Listen, when you when you release that book, please reach out and let’s catch up so that we can tell folks about the book. Okay. So let’s make a future date for that. That’ll be fun. Hey, sure. Before we wrap, let’s leave our listeners with a just a couple of actionable pro tips, some things they can be thinking about doing, not doing to sort of begin to go down this path on some of these topics that you that you describe.

Mindy Paul: Sure. Now, here’s the thing. We’ve got to have a goal that we’re aiming towards, right? It’s got to be written down. It’s got to be descriptive. We don’t just want to sell one, earn more money or win a million bucks. We’ve got to have a very clear, concise goal written down. So if you wanted 1,000,000 million bucks, you want to write down why you want the million four, you’ve got to know there’s got to be a purpose behind the amount that you want. Just wanting more money isn’t going to do it for you, so you’ve got to be excited about what you want. So you’ve got to be going after something that you don’t know how are you going to get, but you really want it. Most people go off to something they they know they can get. They’ve done it before. That’s not the purpose of a goal. The purpose of a goal is to help us grow. So, number one, write out a short statement. It could be half a page of your goal in the present tense. So you start off with I am so happy and grateful now that my business is generating me X amount of money per month and I’m living in. If you have a goal of a certain home, write that down. So write that out just before you go to bed at night. And as you go to bed at night, see yourself. In possession of this gold. Most people go to bed worrying about what’s going to happen tomorrow, but you’ve got to go to bed knowing that this gold has already happened, even though as it happened. You wake up in the morning first thing again, you write that goal out. So now you’re starting to condition your subconscious mind that you already have this. Here’s a beautiful thing. Your subconscious mind doesn’t know what’s real or what’s imagined. You’ve heard that phrase. You tell yourself a lie. Often enough you end up believing it. So this is what we’re doing with our subconscious. So focus on what you do want and not what you don’t want. That’s that’s going to be the ultimate game changer.

Stone Payton: Okay. What is the best way for our listeners to connect with you? Tap into your work, your website, LinkedIn, email, whatever is the best way for them to get connected with you, man.

Mindy Paul: Okay, great. I’ve got one of the places is I’ve got a Facebook group, a private group. It’s called Mind Money and Business do lots of stuff in there. So it’s a great thing to join. I’m on LinkedIn, YouTube as well. Mindy Paul The Facebook page would be the best, and if somebody wants to email me, they can email me at Mindy at Mindy Poole dot com.

Stone Payton: Well, Mindy, this has been a lot of fun. Thank you for getting on the air with us and sharing your story and your perspective. Keep up the good work, man.

Mindy Paul: Thank you. Listen, I want to say thank you for what you’re doing for me and everybody else out there. I think it’s so valuable what you’re doing in this in this, especially in today’s climate, right?

Stone Payton: Absolutely. My pleasure. And I’m quite sincere. Let’s not make this the last on air conversation you and I have. Let’s swing back around as you continue to grow and expand. Release the book. Oh, did you do you already have a podcast? You have a radio show or. That’s one of the things on the horizon for you.

Mindy Paul: Yeah. The podcast is called The Mindy Poole Show. It’s on Spotify. It’s on on the Apple, Apple, or whatever it is. I’m not a techie person, but the Apple podcast thing, they do fantastic.

Stone Payton: Well, we’re going to do this again, with your permission, and this has been fantastic. Thank you again.

Mindy Paul: Thank you, buddy.

Stone Payton: All right. Until next time, this is Stone Payton for our guest today. Mindy Paul with mine money and business and everyone here at the business Radio X family saying we’ll see you in the fast lane.

Tagged With: Mind Money and Business, Mindy Paul

Josh Grode Wolters with Murphy Business Sales

November 29, 2022 by angishields

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Buy a Business Near Me
Josh Grode Wolters with Murphy Business Sales
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Josh-Grode-Wolters-headshotJosh Grode Wolters bought his first business, a pink ice cream truck, in high school and has never looked back.

He is currently the owner of a carpet cleaning service and a business broker with Murphy Business Sales.

He enjoys singing opera, running marathons, and is fluent in Spanish.

Connect with Josh on LinkedIn and Facebook.

What You’ll Learn in This Episode

  • Importance of a Business Valuation
  • Sales Process Timeline
  • 5 C’s of choosing the right Business Broker: Collaboration, Credentials, Comfort, Connected, and Closings

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me, brought to you by the Business RadioX Ambassador program, helping business brokers sell more local businesses. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Buy a Business Near Me Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Murphy Business Sales, Mr. Josh Grode Wolters. How are you, man?

Josh Grode Wolters: I’m doing well, Stone. Doing real well. Thank you for having me.

Stone Payton: Well, we are delighted to have you on the program, man. And I got a ton of questions. I know we won’t get to them all, but I think a great place to start is probably if you could share with me and our listeners mission purpose. What are you really out there trying to do for folks?

Josh Grode Wolters: Sure. Well, well, as a business broker, we’re in the job of connecting people. One one example that I was given was we’re almost like a minister and we help make marriages happen. Sometimes we help make divorces happen. But at the end of the day, trying to connect businesses for sale with the right buyers.

Stone Payton: So what is the back story? How did you get involved in this line of work?

Josh Grode Wolters: So I’ve been doing business brokerage for nearly eight years. I started when I moved back home to Sioux Falls, South Dakota, and it was kind of the family business. My dad had been doing it for, I think, most of a decade prior to me moving back home and just the chance to work with him and learn from him and do something that I’ve always been passionate about, working with small business owners and using my experience to help folks move on to the next chapter of their lives.

Stone Payton: So something that I’ve begun to learn a little bit more about as I’ve been hosting this series, is this this topic of valuation? Can you speak to that a little bit, why it’s so important, maybe some some tips or some things to be thinking about as as a business getting ready to sell is approaching that part of the process.

Josh Grode Wolters: Absolutely. That’s always how we start our process. And sometimes we have people come to us years in advance and ask us, what is the value of my business now? What are some things I can do to grow that value so that in three or four years when I’m ready to actually move on, I can make sure that I’ve done everything I can to extract, extract the maximum amount of value from the work that I’ve put in. And so we look at a number of factors when valuing a business, and it isn’t always the same. It certainly depends on the industry. But generally speaking, we like to look at the last few years of tax returns or income statements. We like to pair that with a balance sheet, looking at what assets they have and how they’re utilizing those assets. And then we look at the market, we look at other businesses that are sold, other businesses in the same industry, in the same arena and how they have priced and how they’ve sold. Certainly one thing that was difficult for me when I first first started in this business was as a people pleaser. I often took listings and price them where the owner wanted them to be, which isn’t always the right place. And in the last eight years I’ve come to the conclusion that the the difficult conversation ahead of time with a particular seller explaining how we value a business and why it’s valued that way often outweighs the heartache and a headache of listing a business that’s overpriced. So we just try to list list businesses fairly. And then I had the same conversation with the buyer and explain to them why the business is worth what it is and and what that means to them as a buyer.

Stone Payton: So you bring up a good point about timeline, I guess we’ll call it, because, well, for me, me and my business partner, we run the business radio network. We we’re not looking at an exit any time real soon. But there’s probably absolutely zero downside and perhaps some potential upside in still seeking a valuation, getting a handle on where we are so that so that if we do need to do some things to tweak some things to get the valuation up in coming years, we can we can start working on it now, right?

Josh Grode Wolters: Yeah. So often a business owner will come to me. They’ll be at their age to retire, ready to move on. And they’ll say, I’m just done. I’m done. I want to be out of this. I want to sell this yesterday. And that puts us in a difficult position because we need to list the business. And we don’t we don’t want to sound desperate. And so by starting early, write an ounce of prevention kind of deal and just starting those conversations. I can I can do some light consulting and just help buyers adjust their their business for for sale. Sometimes things that we do as business owners and I also I own a small business as well. Things we do to help us in the moment to help us that year with taxes maybe isn’t always the best for building value. And so we can get in a few years ahead of time and we can work with the owners to to structure their business in a way that is best for the impending sale. Then we can often get out ahead of the curve and utilize our tools to the best of their abilities versus being behind the eight ball and having to scramble to find a buyer in a short amount of time.

Stone Payton: So now that you’ve been at this almost a decade, what’s the most rewarding man? What’s the most fun about this kind of work for you?

Josh Grode Wolters: Stone. Don’t get me wrong, I love doing big businesses. I love doing the kind of middle market businesses that are pulling down a million plus dollars to the bottom line, top line to the bottom line a year. But honestly, for me, having been a small business owner and I’ve owned a small business for the last 20 plus years, started when I was in high school, a pink ice cream truck that I ran around the neighborhood. I love I love working with with small business owners, with entrepreneurs. We’re just wired a little differently. We’re we’re kind of crazy, we think, outside the box. And so working on a business that someone has built over the years, that their blood, sweat and tears are are baked into it and allowing them. A successful transfer. That’s that’s the most rewarding part. So I, I don’t have a very large. Minimum business size because I truly believe that small businesses and small business owners are what run this country and what make it great. And I really enjoy working with folks at that level as well.

Stone Payton: Okay, let’s talk about me some. It’s my show. No, no. Back to me and Lee. Right. We’ve got this pretty successful media company. We’ve been at it a while. But I don’t think that I really know and I’m pretty sure Lee doesn’t either. How to go. Go find the right business broker for us. I don’t know what questions to ask. I don’t know what to what to look for. Share some insight, if you would, on on helping us choose the right broker.

Josh Grode Wolters: There are a lot of brokers in this country. Some are great, some aren’t so great. But it’s hard to know what defines a broker ahead of time. So certainly those conversations and any kind of interview, just conversations you can have with a potential broker, someone that’s going to be representing you, are really important things to look out for. Positives and negatives credentials. Someone that has letters after their name. That can go a long way into establishing that trust and that credibility. So things like MBA, obviously if someone has a degree in business, they may have some experience being on for their business brokerage practice. There are other certifications that folks can receive in the business brokerage world, and so looking for those letters and asking brokers about it. Most of us don’t mind talking about ourselves and about the letters after our names. So that’s that’s usually not an issue. I’m part of a network Murphy business where all over the country into Canada. And for me, that is paramount to delivering the best service to my clients. Murphy Business has 200 and some brokers, and we can lean on each other. And that experience to really help us push deals over the finish line. If there’s an industry, a particular sector that I haven’t worked in, I can reach out to my network.

Josh Grode Wolters: Very collaborative group of folks and ask, Has anyone ever done a business like this of this size or this type? With these sort of issues. It really allows us to to leverage the group so that we can make sure that we’re hitting as many people as possible when we’re doing the marketing. As a as a sole practitioner, I would never be able to afford all the subscriptions that we have collectively to promote businesses and to to really get the word out there. Finally, I think after experience and and connections, you want to find a broker that is is someone that you can work with so that you have comfort with and that you can collaborate with, but also is willing to collaborate with others. We just have so much more success when we work with other folks, whether it’s our firm or an outside firm, because we don’t know everybody. And finding those buyers is often the most difficult part of the of the equation. And so being able to collaborate and using our network on a personal professional and then from a firm level are really, really ways that you can ensure you’re getting the best service possible.

Stone Payton: So there’s the marketing of the business that you’re helping someone sell. But then there’s also the sales and marketing of your own services. How does that work? How do you get the new clients?

Josh Grode Wolters: Yeah, it it really you hit it on the head. It’s, it’s selling ourselves to, to find new clients and then selling often the valuation to the, to the seller to say, Hey, here’s what the business is worth and here’s why. And then we go out and find find the buyers. So it’s it’s a33 sale process for us. You know, we use tried and true methods. I just sent out 500 letters earlier this month. And it’s funny because business owners will receive that letter. I’ll get it in the mailbox. They won’t be ready to sell today. It’s really it’s a timing issue. And you got to find someone when they’re in the in the right frame of mind and ready to do it. But they’ll file that letter away and they’ll call me in a year or even more, and they’ll say, Hey, I got you a letter. I don’t know. It wasn’t too long ago. And the look and it was from 2018, you know, and and it’s those kind of things that business owners, they hold on to that and they call us back. They eventually come around.

Josh Grode Wolters: But we couple that with some other strategies using social media, email lists, those kind of things. And after so many years in the business, you develop a network and you develop a reputation that people know that they can go to you for, for the best service. The other the only other substantial source for for my new sellers are actually repeat customers, something that I never thought would exist when I first started in this industry. But folks that I have sold the business to and now they’re looking to sell that and move on to something else. Folks who have sold their business and they’ve lived the retirement life for a few years and now they’re kind of itching to do something else, get into a different field or or develop a hobby or passion into something more. And so those repeat customers are kind of what keep me in the business here. After a certain amount of time, I spend more of my more of my my waking hours, my business hours working with those those folks than having to prospect new lease, which is always nice.

Stone Payton: So talk to me a little bit about deal structure, because you can get pretty creative with the way that you transition out of a business, the way you transition into a business. You’ve probably seen a lot and crafted a lot of different kinds of deal structures, haven’t you?

Josh Grode Wolters: There’s a thousand ways to skin the cat. There’s obviously the purchase price. That’s certainly very, very important, the purchase price, but there’s also the terms that go along with that. We can adjust the down payment. We can adjust how much the seller is going to carry as a as a loan to the new buyer. We can adjust what we call management contracts if we want the seller to stay on for more than the traditional month or so that that comes with the transaction transition for for a smooth handover. They may want to keep the owner on for for a year, maybe more, especially if it’s trade related or if the business is tied strongly to that person individual. So we can adjust that. There are ways kind of to mitigate taxes for the seller, and so we might see a lower purchase price. But because of the way the deal is structured, there could be less taxes. And so ultimately that seller is walking away with more money in their pocket. At the end of the day, a broker who has done a few deals and understands some of these nuances will be able to point the seller, the buyer on both sides of the transaction in the right direction in terms of a bank or a lending partner to use, in terms of a track tax strategy, in terms of deal structure, just to make make things work. It’s it’s often the creative, out-of-the-box thinking that will help us get the most deals done.

Stone Payton: All right, before we wrap, let’s leave if we could, let’s leave our listeners with a couple of actionable pro tips maybe on both sides of the equation, buyers and sellers alike. Some things to be thinking about, reading, doing, not doing, so that they can they can begin to take some action and learn more about this topic.

Josh Grode Wolters: So research goes a long way and and researching business brokers in your area reaching out to other business owners that you know to find out who they’ve used is a good way to start. But I think it kind of comes back to how we started our conversations, don’t it really begins with that valuation piece. And I should mention that a business valuation and market valuation is different, sometimes very different from a valuation used for internal accounting or from an insurance valuation. In terms of how we how we treat tangible assets, etc.. And so having a business broker produce a market valuation is really the key that someone’s looking for. And there are certain rules that we use when we create these these appraisals. And so if someone comes in and tells you, well, I can look at your business and tell you exactly what it’s worth, it’s just take this number and add add your your assets to it, that might get you in the ballpark. But being able to have a method of valuation that then can be explained to a potential buyer is going to be the most important piece to beginning that that journey on business transaction.

Stone Payton: All right, man, what is the best way for our listeners to connect with you? Maybe have a conversation with you or somebody on your team and continue this conversation and maybe tap into to some some additional work on this topic.

Josh Grode Wolters: You know, email and phone, text or call are obviously the easiest way to get a hold of me. My email is pretty simple. It’s my first the first letter, my first name J dot grody grody at Murphy Business. Otherwise, if you search, search for me, search your business broker, I’ll come up and Google. I’ve worked hard to make sure that I rank on those pages. And then just a phone call. Shoot me a text. 6059519555. Try to keep it real simple. Find me on LinkedIn. Find me on Facebook. I try to try to be accessible. And so I love to have those initial conversations and I’m happy to provide any insight and knowledge that I can. Even if someone just just wants that that first first phone call. Not a problem.

Stone Payton: Well, Josh, it has been a real pleasure having you on the program. Informative, inspiring and really appreciate you coming on and sharing your insight and your perspective and the work that you and your team are doing it. So it’s just it’s so important, I personally think, to the fabric of this country. And one of the things that makes this country so great, this whole notion of capitalism and entrepreneurship. Keep up the good work, man.

Josh Grode Wolters: Stone. Thanks for having me. This has been a pleasure talking to you and sharing one of my passions. I appreciate what you do and help them help them get the word out about best business practices for all your listeners.

Stone Payton: Well, it is my pleasure, man. All right. Until next time, this is Stone Payton for our guest today, Josh Brody Walters with Murphy Business Sales and everyone here at the Business Radio X family saying we’ll see you again on Buy a Business near me.

 

Tagged With: Murphy Business Sales

Paige Reid with Limitless Disability Services

November 29, 2022 by angishields

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Cherokee Business Radio
Paige Reid with Limitless Disability Services
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Paige-Reid-headshotPaige Reid is the Executive Director of Limitless Disability Services, and has worked in the disabilities community for over 10 years. This includes managing therapeutic riding centers, in-home caregiving and special needs day programs.

She has a passion for teaching the community about individuals with disabilities and wants to help make the world limitless.

Follow Limitless Disability Services on LinkedIn and Facebook.

Tagged With: Limitless Disability Services

Kimberly Spencer with Crown Yourself

November 29, 2022 by angishields

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High Velocity Radio
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Kimberly-Spencer-Crown-YourselfKimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.

From her entrepreneurial beginnings at five selling bags of glitter-water to her neighbors, to becoming an award-winning screenwriter, certified Pilates instructor, Miss Congeniality, and six-time WEGO Health Activist Award nominee, Kimberly is proof that it’s better to make your own mold than to conform to someone else’s.

She’s also the former executive of a national e-commerce startup and was the owner of the private Pilates studio, Fitness with Kim in Los Angeles, CA. Her work has been featured on Netflix, The CW, ESPN, Chicken Soup for the Soul, and NPR, and in Thrive Global, CNBC, and Forbes.

Connect with Kimberly on LinkedIn and Instagram and follow Crown Yourself on Facebook and Twitter.

What You’ll Learn in This Episode

  • How to discover what your “”Zone of Genius” is
  • What “”plagiarized programming”” is
  • What “productive procrastination” is and how it impacts entrepreneurs
  • How to cultivate confidence
  • Why people struggle with decisiveness in their business
  • The number one problem with leadership today
  • How we can change our language to change our perception of how we experience life

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Crown Yourself. Kimberly Spencer, how are you?

Kimberly Spencer: I’m doing great. Stone How are you?

Stone Payton: I am doing well. It’s an absolute delight having you on the program today, and I’ve got a ton of questions. I know we won’t get to them all, but I think a good place to start would be if you could articulate for me and our listeners mission purpose. What are you and your team really out there trying to do for folks?

Kimberly Spencer: I am in the business of transforming people’s stories, and then we also leverage other people’s stories like yours and other people out there who have a big heart and a big mission to really see entrepreneurship change, the dynamics of how we do business and how we operate in the world. To use those stories from poverty to profit, from victim to victor, to show those stories to others and to give those stories a platform so other people can really see that you can lean into your own sovereignty and build your own empire and stand out as you were, in my belief system, divinely created to live into a greater purpose on this planet.

Stone Payton: Well, I got to tell you, I am just very enamored with this whole idea that is encapsulated with those two words Crown yourself. I just love that. One of the things that leapt off the page for me when I was reading through my notes is this this idea of discovering your zone of genius. Can you speak to that a little bit?

Kimberly Spencer: So each one of us has a particular area of I’m not going to say it’s not expertise. It’s an intrinsic natural gift. That is, when we operate in that zone. It is a game changer. But so often we fear or have been taught to fear that zone of genius because it doesn’t fit in to the traditional mold in some ways. So, for example, one of my zones of genius is being an epic quickstart. I want to get something done. When I set my mind to doing something, it can be done very fast. But that’s something that for people who think, Oh, you know, there’s a system that you need to go through and you need to. Who are you like the qualifications and maybe do you need to get a degree? Like, of course, if you’re going to be a doctor, like you need to go to school for that. But for certain things, like launching a business not necessarily necessary to go to four years of business school and go through that rigamarole in order to get to that outcome and result that you want. Nowadays, it’s easier than ever to build a business from scratch with just a Google search part. If you just ask the right questions and seek out the right support. So that’s one of my zones of genius is getting a fire ignited in both myself and and others and literally lighting that fire, sparking their imagination, sparking their creativity and then leveraging their zone of genius. So the zone of genius is typically an area where we’re afraid of leaning into maybe it’s an area where you’ve been told you’re too much or too bold or you have too much motivation.

Kimberly Spencer: Many of my clients have been told that like and this this the audacity of having these big dreams, you want too much luxury. So I went when those are the things, the the natural gifts that you generally leaned into, but maybe society or sometimes our parents said, no, that’s not quote unquote realistic. So, for example, my son’s zone of genius, he’s five years old and he is already showing exceptional interest and acceleration in math and science. He loves math and science. He says he wants to be a rocket scientist and an astronaut. And maybe if it was a he was being raised by a different parent, they might say, Oh, that’s nice, that’s cute. But, you know, wait until you get a real job versus me. I’m like, I see him operating in this zone of genius where he’s shining and standing out in these specific areas. Now, certain other areas he’s not as advanced in, and that’s okay. But I see his own genius and I want to foster that rather than cripple that in this name of balance. So a lot of times we can find and lean into what our zone of genius was when we look at who and what did we want to be when we were about four or five six years old. And when we look, because that is the age when we are untainted by the jaded ness of society, by plagiarized programing, by anybody saying, oh, that’s not quote unquote realistic.

Kimberly Spencer: Like they’ve done studies with the creativity of children compared to people who were graduates in university. And the creativity of four or five and six year olds was far beyond being able to solve a problem faster than those who are literally studying to learn how to solve problems better. So when you can look at that area about four or five, six years old and strip away the plagiarized programing that said, you’re too much, you’re not supposed to be that. That’s not realistic and all of that crap, for lack of a better word, then you’re able to actually lean into that area. And I have seen a direct correlation stone between those the income of a business owner and the amount of time they spend in their zone of genius. So, for example, I hire for other people’s zones of geniuses that are not mine. My operations manager is incredible with spreadsheets. I love a good organized spreadsheet, but if I were to sit and input data all day, I would lose my mind. I can, but it wouldn’t be an efficient use of my time operating in my zone of genius. And when a business owner can spend 60 to 80% of their time in their zone of genius, and then the rest of the time can be in those other zones of either excellence or competence, that’s when you can really see a business grow very fast.

Stone Payton: Well, you bring up a very important point that hits very close to home for me, because I know one of my challenges I have a I have a tendency to hire in my own image.

Kimberly Spencer: Yeah.

Stone Payton: And what I think what I think I hear you saying, one, we need to fill those voids, those gaps with other people with different zones of genius. Now, you just described another term plagiarized programing. Say more about that.

Kimberly Spencer: So plagiarized programing is if you think of what plagiarism is. And first and foremost, I’ve always been a writer. When I was six, four or five, six years old, I was creating stories and we learned in school that plagiarize plagiarism is when you steal someone else’s work and don’t give them credit. That’s what we do every dang day with belief systems where if someone says, Oh, you know you’re not enough, or that’s not you didn’t work hard enough, and you’re like, I worked my fricking butt off. But if we adopt that belief system, if we think, Oh, I’m not good enough, then you literally just plagiarize that belief system. So it’s okay to have some belief systems, like all of our belief systems are plagiarized and created by those around us or consciously created by ourselves by saying, Oh, I really like that person’s belief system. I’m going to lean into that. Like, for example, I have a mentor who whose belief system says her success is inevitable. And so I was like, I really liked that. And I thought about it and I ruminated on it. I was like, You know, that belief system really makes sense. I’m going to plagiarize that and use that as my own. Now, I don’t I, of course, cite her and credit her for the terminology and phraseology of that, the ability to adopt that and say, this is mine, this is what I’m leaning into and how this is me. So often, though, we adopt things unconsciously, especially as children, the belief systems of, Oh, I have to tone it down, Oh, I’m not supposed to stand out, Oh, I’m too loud or I’m too, oh, I create distractions.

Kimberly Spencer: You know, these belief systems. Maybe a teacher like a teacher once said to my son, like, oh, he’s he’s just too loud. And I’m like, yes, he can be loud at times. And what how could we foster that in a good way? How can we foster that into a leadership skill so that he’s not unafraid to have a voice? Like that’s a huge thing. So being able to to look at what are those belief systems that you may be unconsciously adopted or plagiarized from somebody else without even knowing that you were stealing their work, without even knowing that you were stealing their belief system. Because that is the programing that we we are operating our lives through. And when we can change that programing and conscious instead of like just unconsciously plagiarizing our belief systems, consciously saying I’m going to choose the belief system that my success is inevitable, or I’m going to choose the belief that my gifts were given to me by the divine and that I have a great purpose in life compared to a belief system that maybe somebody else has adopted, or maybe you had for a while that was like, Oh, I feel I’m purposeless. What’s my point? Like, why am I here? All of those questions. Instead, you can consciously lean into and choose your own programing rather than unconsciously borrowing somebody else’s. That’s not even working for you in the first place.

Stone Payton: So who are you helping with this work? Who are the the clients?

Kimberly Spencer: So I work with the leaders and founders and CEOs and entrepreneurs who are they’ve gotten themselves to a certain level and maybe they’ve had success in another business or in another industry. And they’re looking for that alignment because they’re they’re the high achievers like Stone. I have a feeling that you and I both being high achievers like achievement is not always the problem. Like we can set our if we set our minds to something, we can do it. But is it aligned? And so I work with my leaders on finding how they can be their most aligned, fully authentic selves in their business and in their leadership strategy, where they’re shining in their zone of genius. They are supported by a team that doesn’t just look like them. They’re or or sound like them or have the same values as them. But that makes up for those areas where we’re not as strong. And that’s okay. And it’s okay as long as we support ourselves in the entity of what we’re creating with those who have their their different zone of geniuses. And that’s what creates a beautiful, diverse culture and ecosystem in your empire.

Stone Payton: I got to know what is the back story? How in the world did you find yourself in this line of work?

Kimberly Spencer: So I started out wanting to work in Hollywood. That was my dream. I had a dream fulfilled. I co-wrote a film, a feature film that got picked up by Lionsgate on Netflix. And at the premiere I realized I was only about 90% fulfilled. And I got curious. I said, Why? Like what? That’s very interesting to me that I wasn’t like, fully over the moon fulfilled. And I looked at what else did I want? And I said I wanted to direct, I wanted to produce. And in that way entrepreneurship filled that need because as an entrepreneur, I get to be the director of the direction of my company. I get to be the producer. And if you’re a startup or self-funded entrepreneur, you’re the executive producer managing the finances. If you are like, I write most of my content and I write from a place of heart and soul and calling in my ideal clients, and so that I get to be the writer and I get to be the performer too, like I get to fulfill all the desires that I had and it starts. So I had my screenwriting career. I pivoted into an e commerce company for two years and saw I got to pitch our product to the first round of Shark Tank auditions. Got it seen on the big billboards in Times Square, like saw success, and then also saw how if you don’t work on the subconscious structure of a business, meaning values alignment, leadership alignment and decision making alignment, that the business can really run into struggles and problems.

Kimberly Spencer: And that’s what I ran into with my business partner and that company. And then I also had a private Pilates studio for ten years. That was my first career. And I started doing that to support myself as a screenwriter. Because in Hollywood, with your first screenplays, it’s not that it’s not a moneymaking thing, it’s a passion thing. And even though it did get picked up by some big names and being able to then support myself was a huge endeavor. I grew up with two entrepreneur parents, which is a big blessing because I saw the value of the hustle and I saw what happens if you’re not making sales. Like if you’re not making sales, you’re not going out to a restaurant that that weekend. So being able to really. See that growth of a company. I mean, I saw my parents build a multi million dollar company that my mom is just now selling after the death of my dad this past year. And they built it from nothing with my dad simultaneously being an addict for a majority of my lifetime. And I thought if he could build that while being an addict and an alcoholic for the pat for 30 years, what could I build in the next ten that could surpass that? And that’s it was just that fire that got stoked in me.

Kimberly Spencer: And I’m very grateful for that experience. And then also so I went from having my own private Pilates studio. But when I was bought out of my e commerce company, it wasn’t the kind of buyout that you cheer for. It was the buyout where my business partner wanted to buy me out. We were right in the middle of seeking venture capital. Angel investors were interested in us, and he wanted to take the company in a different direction. And it didn’t involve me and it was soul crushing. And that was when I learned the very valuable lesson from the school of hard knocks of when to let go business and values alignment. And when I was bought out of my e commerce company three weeks before I got married, I had jetted off on my honeymoon and I knew six weeks in Italy allowed for a lot of reflection at an inn, a beautiful Airbnb off the coast of the northern Italian Riviera. And I was sitting there with my husband and I was like, What do I do when I get back? I’ve had all of these varying careers from Pilates instructor to screenwriter to to e commerce business owner.

Kimberly Spencer: And I saw this holistic. Connection because I saw what the lack of values alignment did for my own leadership style and my e commerce company. Because I was not treating my body kindly, I was losing my hair. I was so stressed out waking up at 3 a.m. to write customer emails. I was having panic attacks like it was not a pretty picture. And my my relationship with my then fiance, now husband was suffering because your partner doesn’t want to see you suffer. And so it was a blessing being bought out of that company. It was also a learning lesson because prior to that experience I had never had doubt about my career. I hadn’t like in other areas around my body or around relationships, I’d had to go through my own varying forms of self-doubt and self sabotage, but never in my career or various businesses because I just grew up with this level of audacity and courage to just ask for what I wanted. And if I didn’t get it next, next. That was that was always my philosophy. But then when I was bought out and after three months of dealing with lawyers who don’t send you the kindest emails when they’re not on your side and having every fear and every self doubt that I’d ever had in myself between my two muchness and my femininity and my age and my youth and my lack of degrees.

Kimberly Spencer: And all of that was brought up. Of course, now I see the strategy, but at the same time it actually really hit deeply at at my deepest insecurities. And so for a year and a half and my business with Crown herself, I didn’t make any money. And because I was so paranoid and scared of rejection and every value that I was promoting in Crown Yourself as well. And this is from a leadership standpoint, I was not actually embodying. So I was talking about owning your throne, claiming your power. And there I was being a victim of circumstance of of blaming my business partner for my for my loss of that business. And that’s not a very empowering place to be. And because I wasn’t aligned with the values that I was preaching, I also that’s part of the reason why I wasn’t making any money. And then I found out a year and a half in that I was pregnant with my first son, and that was when success became non-negotiable, because I knew that it wasn’t just success, it was the alignment with the values in which I wanted to embody in Crown your self ownership, authenticity, service, service, leadership, growth mindedness.

Kimberly Spencer: And yet there I was so stuck for a year and a half in my own pity party of self doubt. And it was from that that I said, No, this is this. I may have had the title of CEO or president before, but the title of mom meant so much more to me. And that was when I said I’m going to step up my game. I immediately went and got certified in timeline therapy, NLP Hypnosis, because I knew it was a mindset problem that I was having. It wasn’t like a sales problem. I knew how to make sales. I just wasn’t making them. It was a mindset piece of self-doubt, self sabotage and blockage. And I had to really shift my mindset first before I could move forward because my identity of who I had been was complaining and blaming and a victim and I had to shift. And my son was the catalyst for that shift. And I’m so grateful for him every day because he’s so phenomenal in in allowing myself to see a mirror of the things that I didn’t want to see within myself. But for my kids, there’s no way I’m not going to face those parts of me because I have to be the best mom possible.

Stone Payton: So now that you’ve been at it a while, you’ve kind of cracked the code on this pursuit. What’s the most rewarding? What’s the most fun about the work for you?

Kimberly Spencer: For me, it’s the transformations. It’s the realization of childhood dreams. I mean, one of my clients was able to fulfill his childhood dream and buy himself a plane. And it wasn’t just, you know, to have a fancy jet or or plane. It was so that he could take his grandkids to France on a fun little lunch in vacation just because he could, because he’d set up his business in that way. Being able to see one another, one of my clients align with becoming the CEO of a company and reconnect with her estranged daughter like and by bringing her into the work that she was doing that was huge. Like you can’t put a price on those things. One of my other clients was really struggling with her son, who was, you know, she’d had business success. She was getting reaching multi millions of dollars, hitting her goals in a third of the time that she thought that she was going to take. But then, of course, you know, as as a as a parent, when something happens to your kid or something’s going on with your kid, that that sucks the life out of you. And through just some basic perception shifts, she was able to see her kid and what he was doing as everyone else was labeling him as a problem, as a disruptor. And I said, Well, those are the people like the the Steve Jobs of the world who go out and change the world. I said, So it sounds to me like he’s actually got entrepreneurship ability and sales skills. So what if you leaned into that and looked into a different approach and she just it totally changed her perspective on how to work with and and navigate dealing with a teenager that was being disobedient and breaking some rules and being able to see that and help her with that.

Kimberly Spencer: She I mean, those the messages that I get from my clients have like it goes beyond just career success because I’ve met so many people and I’m sure you have too, who have had that career success. They’ve made the money and they’re miserable. And I see life as being this beautiful, aligned dance where you are in love with the body and in this form and you take care of yourself and you have healthy, thriving, amazing relationships that just light your soul on fire and then you get to go do work. And that that work brings in income and money and that money that you’re then being able to make or then recycling some of it back into your community to serve. And those are the people that I work with. I work with the mission minded, the purpose driven, the good hearted leaders who want to make an impact and they want to make an income. Because as my mentor Brandon Bouchard says, you cannot sustain the mission without the money and you can have a bigger mission when you make more money. And when people see that and are able to leverage that and then build teams that, then they’re able to support other people and their families and allow those teams to work in their zone of business. It only enhances and raises the consciousness of the planet. And that’s what I’m here for.

Stone Payton: So in your work, do you see some patterns over and over? A pathologies might be a little bit strong for a word, but like, I don’t know, lack of confidence or procrastination or decision making. Do you see some of the same challenges over and over?

Kimberly Spencer: Yeah. So I mean, I obviously I can’t diagnose pathologies, nor can I diagnose because I’m not a therapist, but I definitely see and recognize and patterns. And that’s one of my specialties as a coach is when I like a common one that I see is making decisions from fear rather than from faith. So a lot of times when someone is leaving, maybe their corporate job and they’re starting out on their company, they have the whole list of all the things that they don’t want to do, don’t want to be, don’t want to experience because of their past experience in a past job or in a past entrepreneurship, entrepreneurial endeavor. And so they’re driving the car, looking in the rearview mirror at all the things that they don’t want. And I mean, driving the car metaphorically, of course. And so if you think about driving a car, there’s only so far and so fast that you can drive while looking at the in the rearview mirror of all the things that you don’t want. And inevitably you crash and then you burn out. And then the problem is, is that eventually if you crash enough times, then it becomes an identification of I’m a bad driver or I’m a bad leader. And when it becomes as a personal identification, that’s when you run into the deeper subconscious issues of.

Kimberly Spencer: If if you identify with that belief system or that plagiarized programing because of the past experience, then it inhibits you from from growth. So what I see is when I see my leaders and my my founders making decisions from fear of all the things that they don’t want, we look at what’s the vision of how they do want? How do you get to create the rules instead of not do the rules that you didn’t like? There’s a there’s a big difference. I also see with entrepreneurs are a huge difference between playing not to lose and planning to win. So when you play the game of business or the game of life not to lose, you’re timid with your decision making. You are you try. There’s a lot of trying, but trying, like Yoda says, and Star Wars do or do not. There is no try. And when you are timid in your decision making skill set and you vacillate and then you make a decision, but then you go back on it, like when you’re in that space that creates uncertainty, It it creates uncertainty in you as a leader as far as how you make decisions. It creates uncertainty with your customers and it creates a whole ethos, an underlying subconscious ethos of uncertainty, where you may even see possibly and I’ve seen this happen with customers not feeling uncertain.

Kimberly Spencer: They don’t know why, but uncertain about making a purchase with you. And so instead looking at how can you be decisive, how can you make a decision and trust that it’s the right decision? Because a huge belief that I see so often with leaders is that they struggle and fear that they’re going to make the wrong decision and when. And it comes from a really good place. Stone Like they really care about the people and they see how their decisions impact the, you know, not only people but people’s lives, their families, the people that they serve. And so they’re scared of making the wrong decision. But that fear of making the wrong decision paralyzes people from making any decision, and thus they don’t make progress and progress forward. Whereas if they maybe switched their belief to one that your your audience is free to adopt, is that I personally believe and this doesn’t come from a place of ego, that I always make the right decision, even if it was a mistake, even if it was a big flopping failure. Because when I make a decision that wasn’t, even if it was a mistake, I learn something and typically I learn it faster than I would have had I not made that mistake in the first place.

Kimberly Spencer: But the fear of making mistakes is what cripples leaders from ever taking a decisive, bold action. And so if you can eliminate that, and especially as leaders get more and more success and entrepreneurs get more and more success, and there’s a perception that there’s more and more at stake of making a mistake. Now, obviously, you don’t want to do a full FTC’s mistake there, but if you’re conscious about the decisions that you make and you trust your team and you trust your input and you trust that you can make a decision, then making a decision is better than not making a decision or waiting to make a decision. Because typically when you make a decision, you’ll press further forward faster. But when you delay, delay creates more doubt, not only doubt in the minds of your team, but doubt in your own unconscious mind with your own ability to make a decision. And thus it trains your brain to create doubt Every time you’re making a decision versus you make a decision, you go with it if it if it flops or fails. Okay, great. What did we learn from this next?

Stone Payton: So how does the whole sales and marketing thing work for a practitioner like you, a business like yours? How do you get the new clients?

Kimberly Spencer: So I have various ways of getting clients. But really getting clients comes from I like to to flip the language of that because getting clients, it’s like imagine like getting dates right? If you go out there to get dates, like there’s an icky kind of feeling when you when you are like feeling like a piece of meat being chased after like versus being the person attracting clients because of who you be and how you show up in the world. And so showing up on podcasts, showing up in social media, showing up on to respond to people’s emails and their inquiries, showing up when someone posts that they have a problem and they love to have something solved or they’re looking for a solution, and then maybe giving them a few questions that could help them guide them on their journey. Being of service will get you so much farther, faster. And it sounds completely counter counter to our own egos to think that we have to go out there and close, close, close and get get clients. But most of my clients have been through referrals, referrals and podcast interviews because I just show up, I share open heartedly, I share my story, I serve as best as I can, and then I, I, I follow up. And that follow up piece is key as well.

Kimberly Spencer: So many people drop the ball on the follow up and I’ve been completely guilty of that as well in the past. So that whole fortune is in the follow up. It is it’s it’s it isn’t dating as it is in life. And I think that like when we take away these the principles of form and because dating and sales have so much in common because both our conversation of influence and if you look at if you’re married especially and happily married ideally and you look at how you connected and attracted your significant other, if you look at that subconscious strategy, you probably weren’t out there looking to get a client, looking to get get some, for lack of a better word. So you weren’t like probably it was there was an attraction and then there was communication and then there was active responding. I mean, I remember my husband, he did not wait. Those like he did not follow those quote unquote rules of like, oh, you should wait three days until you text her like he was. He texted me the next day. He’s like, she’s a beautiful woman. I’m like, Well, there are probably other guys who are interested, and I would like her to to focus more on me. So he followed up quickly. He also was proactive and inspiring.

Kimberly Spencer: And so when I looked at that strategy of what won me over was his influence. Now, of course, he wasn’t operating like on like a strategy to consciously, but when I looked at what worked for me, I just looked at how could I apply that to my business actually. So being of service, showing up, responding, caring about the other person. A lot will come from just the simple acts of kindness and care and showing that you care for someone and are interested in what they have to say and want to help them. And maybe if it’s not them, then maybe they have a friend or a referral or somebody. And one of my favorite questions, but quotes is from Oprah. And she says, In life you get what you have the courage to ask for. I would not have my marriage today if I didn’t ask to be in a committed relationship with my husband, nor would I have the clients that I have today if I didn’t ask them for the commitment of working together. You got to you got to make the ask after you have the offer and the courting phase of getting to know someone, seeing if they have a problem that you can solve. Being of value and of service. And then asking and making the offer.

Stone Payton: Well, I so sincerely appreciate and respect the reframe of my question, because I guess when I look back on it, something as simple as language really can change the entire dynamic and the way you perceive everything you’re trying to do for people. Can it?

Kimberly Spencer: Yeah, I mean, our language gauges, our experience of our reality, and so I’m very discerning about the words that I choose to use, especially around client attraction and retention. Because like, I don’t like the word leads, even because that just feels very it’s like I like leaders, I love leaders, I love working with leaders, but leads that it just sounds like something that you’re chasing down versus and it may not for somebody else, they may not have the same connotation. So I invite you and your audience to really look at what is the language in which you’re framing sales. I mean, are you are you chasing clients? Are you struggling with the follow up? Are you are there some limiting beliefs in yourself talk of like, oh, gosh, now I have to respond to these clients, like have to respond to these clients. Like, well, they’re paying you like that. That’s like, what if you get to do that? What if it’s something that’s exciting to you? Like just look at the language of how you’re speaking to yourself about your own business and you’ll you’ll see how you’re gauging your own construction of reality. And if you can change your language around that consciously, because once you’re aware of your language, then you’re like, oh, just like, just like you said. Stone Like from getting to attract thing, it’s it’s a it’s a it’s a minute language shift, but it literally opens the door for a whole new experience in bringing clients into your world and into your empire.

Stone Payton: So this is a very tactical question, probably admittedly, but I want the help personally. But by the way, gang, if you want to get some really good consulting and you want to engage in conversation with some really smart people, get yourself a radio show because you get in relation to with some great people. But my observation has been I’ve had the pleasure of interviewing a lot of folks who have accomplished a great deal. And one of the patterns that I see is a great deal of what I’ll call personal accountability, taking individual responsibility for for corporate results. But then I have also from time to time seen it bleed over into kind of beating themselves up. Can you speak to that topic at all? How do you draw that line and keep that contained and direct it in the right fashion?

Kimberly Spencer: I love this question. Stone So I see ownership, which I consider personal responsibility and accountability as a pendulum. So on the one side, you have the victim side where everything is somebody else’s faults, everything. It’s the economy’s fault, it’s the government’s fault, it’s your team’s fault, it’s the client’s fault. You know, And so many people, they choose not to, especially high achievers, they choose not to lean into that. So they swing the pendulum to the opposite side where everything is their fault, and thus all the responsibility for all the results lands on their shoulders. For example, I had one client who was struggling with the actions of his ex wife in his present, her present actions, and he was blaming himself. Now, he’d been divorced for about eight years and I said, You can only take 100% responsibility for your actions. She can only take 100% responsibility for her actions. And she’s had eight years to take 100% responsibility. However, he was trying to take on 10%, 20%, 30% of her responsibility for her actions and how her life was turning out. And unfortunately, even with our kids, we can’t take they are 100% responsible for their own actions. And so ownership and personal responsibility, if there is guilt and shame attached, then that’s not actual ownership. Ownership and personal responsibility is neutral. It is emotionally neutral. It is a state of acceptance, of emotional acceptance. And in and that is an actual physiological vibration that once you can accept it changes the vibration of how you be as a leader versus if you are operating in an emotional vibration of shame and guilt.

Kimberly Spencer: There is a lot slower action taking because when you’re blaming yourself and putting your self at fault, self blame is not ownership and most high achievers get that misconstrued because and I’ve been completely guilty of that myself as someone who was very skilled at taking all the blame for all the things, for all the people, and that that form of ownership, it will only lead you into a very dark spiral of what I’ve seen. It leads to depression and hyper anxiety and hypervigilance versus trusting and surrounding yourself with the right people to move you forward from the present moment because guilt and shame will keep you stuck in decision making from the past. Fear will keep you trapped in, paralyzed from making decisions in the future. So if you want to activate your decision making power as a leader, then ditching the guilt and shame and you can do that from a various different ways. I do that with my clients through timeline therapy and hypnosis and releasing the guilt and shame. And then. Also taking full ownership for what is present. What are you actually what do you actually need to take ownership for? So you can, for example, if you need if you’re in a relationship, you can take ownership for your communication, how you communicate, how your experience of the you can take ownership over your experience personally of how you’re experiencing the other person in a relationship, whether it’s personal or business, and they are 100% responsible for their own interpretation, for their own, for their for their emotions, for their triggers.

Kimberly Spencer: Those are their things that they need to work on. So that’s where you get to draw, do the dance of ownership. And the beautiful thing is that I’ve seen that when you start taking more personal responsibility and accountability for how you show up and and looking at it less from a identification of like, Oh, I screwed up in this communication. I’m a horrible communicator and rather as a strategy and then adapting the strategy, it plays into the law of requisite variety, which basically is a universal law that says the person with the most behavioral flexibility will win the day. So if you’re in a fight, for example, or if you’re struggling with somebody on your team not performing, let’s just give that as an example and they’re not performing. You can take responsibility for how you hired them for the interview. Questions you may have asked that may have not shown this person’s poor performance. You can’t take responsibility that they’re struggling with some stuff at home, but you can take responsibility of how they show up in your company and if they’re a fit for. What for? For this time in your company of of wherever you’re at. So, for example, my assistant, all of a virtual assistant that I had a while ago, was going through a struggle with her marriage. And she she said, I need some time.

Kimberly Spencer: And I said, absolutely, take some time like that was she took ownership over her, communication over her struggles. I took over my ownership of like I know that when I’m in an emotionally challenging place, going through emotionally challenging things, I don’t tend to make the best decisions. And that’s pretty universal. So giving somebody the space and grace, knowing that they’re there will be a position for them to come back to. But to take a few weeks off maybe, and just sort some things and have some time to maybe work on their own personal affairs and then be able to come back. But that required me to take ownership of, okay, if I have this happen, then this is going to happen. And that allowed me to take instead of being like, Oh, I shouldn’t have hired her. Oh, she’s all the struggles and oh, I must be really bad at hiring because I’ve hired this person who’s making these choices. No. Rather than saying, Oh, I’m going to choose, I accept where I am. Okay. The universe, the circumstances of my world have given me new data. How do I deal with this new data? This person is dealing with this. How do I adapt? How do I be flexible? How am I agile around this new piece of information about this person or this circumstance? And it is with flexibility and adaptability and operating from the present instead of from the past, guilt and shame that then you can actually move forward faster.

Stone Payton: I am so glad that I asked. I think that is marvelous. You asked you. All right. Let’s let’s leave our listeners with a couple of pro tips, if we could. Whether it’s someone with an idea on a cocktail napkin, getting a business off the ground, or whether it’s an established leader trying to open up the next opportunity. Just a couple of actionable tips, something to be thinking about, reading, doing, not doing that can kind of get them on this path of of crowning yourself.

Kimberly Spencer: So for the leaders who are looking for their next big opportunity, I can definitely say never put your success that you’ve had in the past up on a pedestal. Pedestals are very shaky surfaces that can get knocked down. And when you put your success up on a pedestal, it is very easy to forget the strategies that allowed you to get up on that pedestal. And generally those strategies involve taking risks and taking bold actions that required courage. So look at what are those decisions that you’re looking at and opportunities that you’re looking to lean into and then making decisions from there. For the person who’s got the idea of on a napkin and that they want to go and start their own business and move forward, just get started. Put one foot in front of the other. Craft a plan and focus on the most important thing in business, which is not your logo, it’s not your branding, It’s not your color scheme. It’s not a website domain. It’s not the name of your business. It is What problem do you solve? What problem do you solve that is on your napkin and how do you solve it differently than anybody else is solving it. And if you can find that, then you can then find the people who have that problem and let their cash meet, meet your products and services. Because all you need to prove that a business has a viable solution and can provide a valuable service is their cash to meet your products and services and that payment and that transaction. All other things are lovely, beautiful, necessary down the road. But when you first have that idea on a napkin, get the validation. Whether that’s getting investors to buy into the idea or getting actual customers to buy in to the to the products and services that you’re offering, because that is that is the only way to prove a business’s viability in the physical world is receiving payment, whether that’s investment seed capital or actual payment for your products and services.

Stone Payton: Marvelous counsel on both fronts. Okay. What’s the best way for our listeners to connect with you? Tap into your work, whatever you think is appropriate. I just want to make it real easy for them to to get connected with you.

Kimberly Spencer: If you love this conversation and you’d like to have a private one on one conversation with me, I’d love to invite you to head on over to crown yourself and just click the button that says Work with me and we can book a call.

Stone Payton: Well, Kimberly, it has been an absolute delight having you on the show this afternoon. Thank you for sharing your insight, your perspective, your energy and your enthusiasm. This is what a marvelous way to invest a monday afternoon. You’re doing such important work and we sure appreciate you.

Kimberly Spencer: Thank you so much for having me. Stone And I forgot to mention that if your listeners love podcasts like this and want to dive more into their subconscious belief systems, then head on over to wherever you listen to this podcast and subscribe to the Princess and the Bee podcast, where I tackle all the beliefs in every area of life that can allow you to become the king or queen of your domain.

Stone Payton: Fantastic. All right. Until next time, this is Stone Payton for our guest today, Kimberly Spencer with Crown yourself and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Crown Yourself

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