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BRX Pro Tip: Be as Clear About Who is Not an Ideal Client as You Are About Who Is
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BRX Pro Tip: Be as Clear About Who is Not an Ideal Client as You Are About Who Is
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think it’s really important that we are – every bit is clear about who is not an ideal client as we try to be about who is an ideal client. Yeah.
Lee Kantor: [00:00:21] Yeah. I think that articulating who is not a good fit for you is just as important as articulating who is a good fit. And it’s a great exercise to help you hone in on who is a good fit for you.
Lee Kantor: [00:00:33] So, like in Business RadioX, we always talk about one of the most important traits of somebody that works with us, whether they’re a client or a studio partner, is that relationships are important. That’s kind of non-negotiable. They can’t be transactional-minded. So if a person is very transactional-minded, that’s an exact wrong fit for us. So if a person that we’re kind of running into is somebody that is just quid pro quo, you know, what’s in it for me, I’m a taker, these are all signals that they shouldn’t be working with us. And it should be crystal clear for us that they are not the right fit for us. They’re the exact wrong fit for us. And that by being super crystal clear about who is wrong for you, it’s helping you really understand who is right for you.
Lee Kantor: [00:01:21] And, you know what they say, if you think everybody is your prospect, then no one is your prospect. And, the tighter you can identify who your ideal prospect, the easier it is for you to find them and to serve them. And, an exercise to really help you hone in on that is to just be as clear about who is the exact wrong prospect so that when you see the right one, you know who they are and you can pursue them.
BRX Pro Tip: Do You Have a Problem You Can Solve by Throwing Money at It?
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BRX Pro Tip: Do You Have a Problem You Can Solve by Throwing Money at It?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, the question of the day, do you have a problem you can solve by throwing money at it?
Lee Kantor: [00:00:12] Sometimes you do have a problem that you can solve by throwing money at it. Sometimes it’s necessary to invest more into the solution that is showing some promise to really see if it can scale and take your business to a new level.
Lee Kantor: [00:00:25] I think a lot of people are hesitant. When they have something that is working, they don’t play it out all the way. They don’t really kind of see what it could be. I think that if you have something that you’re doing that’s working a little bit, it might be time to throw some more resources into it and see if it can work even better if you put the necessary investment into it.
Lee Kantor: [00:00:47] Double down on your winning bets and cut your losses with investments that aren’t paying off. Try that for a while. See if you can really move the needle in your business by seeing, “Hey, this is working a little bit. Let’s just pour a ton of resources into this to see if it’ll work a lot,” rather than just kind of dabbling on lots of things with mediocre results. Double down on the winners and cut your losses with the things that aren’t working.
BRX Pro Tip: Focus on Being a Creator Rather Than an Influencer
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BRX Pro Tip: Focus on Being a Creator Rather Than an Influencer
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor Stone and Payton here with you. Lee, I think it’s important, and you mentioned this the other day, that we focus more on being a creator rather than an influencer.
Lee Kantor: [00:00:17] Yeah. Influencers are getting all the press nowadays and everybody would like to be an influencer, but I believe that being an influencer is an outcome from being a valuable creator. So if you can create meaningful content that turns into meaningful relationships, then you will gain the influence that you desire. So if you can just focus on serving and delivering value to the people that are most important to you, that should give you the influence that you’re seeking.
Lee Kantor: [00:00:46] So, you can’t just become an influencer because you want to be an influencer. It isn’t about building this huge audience that may be bought or it may not be real, by just having a lot of followers or viewers or listeners. It has to be that you really deliver value and the people that are around you want that information and want that content and because your content is so valuable that they do listen to you and that they do act on some of the suggestions that you make.
Lee Kantor: [00:01:15] So, I believe that it’s much more important to focus on creating important, meaningful content. And if you do that every day, if you do that well, then an audience will be built and you will have the influence that you desire.
Rome Floyd Chamber Small Business Spotlight – Lee Carter with Brinson Askew Berry
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BRX Pro Tip: Giving People a Voice
Access to this series is restricted to Business RadioX® Studio Partners.
BRX Pro Tip: How to Apologize
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BRX Pro Tip: How to Apologize
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, in your experience, what is the best way to apologize?
Lee Kantor: [00:00:11] How to apologize? That is an important thing that people should get good at because people make mistakes all the time. So, I think that having at least a framework for how to apologize is important. I think, number one, when it comes to apologizing is like you always say bad news fast. If something bad has happened, don’t wait until the right time to tell somebody. Tell somebody as quickly as possible so that we can kind of start taking action on how to deal with it. So, number one, a part of an apology is identify that something bad has happened and tell people quickly.
Lee Kantor: [00:00:49] Number two is take responsibility by acknowledging the mistake. It’s much better to take responsibility than to blame other people. And as a leader, ultimately, you are responsible. So, taking responsibility is an important component of an apology. The third part of an apology should be some sort of empathy and articulate the impact, the mistake or what you understand the mistake has caused. So, by showing this kind of empathy, by articulating the impact the mistake caused, is showing that “Hey, I’m aware I did something wrong. I am owning it and I feel like I understand that the impact that that mistake caused.”
Lee Kantor: [00:01:32] Now saying that is one thing. The next step is the acknowledgment from the party that you’re apologizing to, that you got that part right because you may not – you may be articulating an impact that you think you’ve caused, but the impact might be different than what you are articulating. So, get acknowledgment from the part of your apologizing to so that they understand and believe that you understand what you are apologizing for.
Lee Kantor: [00:02:01] And then finally, the last thing is explain how you are going to avoid making this mistake again. If you can do all of those things and you can really own the mistake, take responsibility for the mistake, show empathy around the mistake, and then have a plan of action so that you’re going to tell this person that this mistake is not going to happen again, then you have apologized effectively.
The Hardy Realty Show – Tracie Ball with Open Door Home, Barbara Beninato with Rome Symphony Orchestra, and Molly Steeves with Hardy Realty
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