BRX Pro Tips

BRX Pro Tip: Community is a Tremendous Competitive Advantage

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BRX Pro Tip: Community is a Tremendous Competitive Advantage

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this morning. Lee, I’ve learned a lot working with you and being part of this business over the last 15, 16 years. But one of the things that has really stuck with me, community is a tremendous competitive advantage.

Lee Kantor: [00:00:21] Yeah. This is something that I got from Seth Godin and Alan Weiss. They both, in their own way, talk about the importance of tribes, building tribes, and building community. And that’s something that I’ve really taken to heart.

Lee Kantor: [00:00:34] And we’ve tried to help our studio partners at Business RadioX really lean into the responsibility of being a community builder. And our local studios, in a short time, truly do become the hub of business in the markets that we serve. We are able to bring passionate business leaders into our studios and give them a platform to tell their stories. And because of that, our studio partners have the luxury and the opportunity to build a tribe and a community of business leaders because of our studio.

Lee Kantor: [00:01:17] And our studio partners become this mega connector. They become the valuable resource to the business community. They become indispensable because they are the place where the stories of business are told. They become the voice of business in their community. They help their clients become the voice of business in their niche.

Lee Kantor: [00:01:37] And it’s truly a beautiful thing when it comes together this way, and we’ve seen that time and time again. In a short period of time, the studio partners in any market become that place where these stories are told, and they become trusted, they become well-liked, and they become the place that serves the business community in their local market.

BRX Pro Tips

BRX Pro Tip: New Habits, Small Actions

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BRX Pro Tip: New Habits, Small Actions

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, when it comes to establishing new habits, one of the best strategies – and you’ve shared this with me – is to take small daily action as opposed to big heroic efforts.

Lee Kantor: [00:00:21] Yeah. To me, it’s a lot easier to begin a habit or to begin any type of a system by doing a little bit every day rather than doing something every other day or even once a week. It’s a lot easier to make that activity really part of your routine, if it’s done every day.

Lee Kantor: [00:00:44] Now, if you can create systems that help you do the most important things that drive growth in your business every day, then these habits can move the needle in your business and become a habit that really benefits from that compounding effect.

Lee Kantor: [00:01:00] The problem with doing things, you know, every other day or weekly, it’s harder to really incorporate that into your day because every day is a little different. So, it’s easy to then say, “Well, I didn’t do it today. I’ll do it tomorrow.” And then, all of a sudden, you’re not doing it anymore.

Lee Kantor: [00:01:16] So, if you can kind of say, like one example in our business, “I’m going to get guests for my whole show.” It’s a lot easier to say, “Okay. Everyday, I’m just going to ask one person to be a guest on my show. Everyday, when I wake up in the morning, I’m drinking my coffee, I’m going to invite one person on the show.” If you do that everyday, at the end of the week, you’ll have invited five to seven people. And you’re going to be able to fill your pipeline with prospective guests for your show.

Lee Kantor: [00:01:46] If you say, “Every week, I’m going to do that and I’m going to get five or ten guests on Saturday,” that’s great if you can have the discipline to do that, and put it in your calendar, and do it every week. But there’s a bigger likelihood of you missing one Saturday. If you miss one Saturday, guess what? Now, it’s two weeks have gone by since the last time you’ve done this, and that’s going to make a big difference. But if you were doing it every single day, you’re not going to fall that far behind. One miss isn’t going to be kind of catastrophic and lose the momentum.

Lee Kantor: [00:02:17] So, it’s a lot easier to just do a little something every day. But in order to do that, I would put it in my calendar and block the time and really do that. Make it a non-negotiable part of your day. And take a little bit of an action and something that’s a meaningful act that’s going to move the needle in your business. So, if you can identify a handful of things that can move the needle in your business, and then incorporate those things, and drill it down to a little bitty action, you’re going to be a lot more successful a lot faster.

BRX Pro Tips

BRX Pro Tip: Remember Know, Like, Trust

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BRX Pro Tip: Remember Know, Like, Trust

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’ve heard it before, you’ve heard it before, but it’s important to remember, people buy from people that they know, like, and trust.

Lee Kantor: [00:00:14] Yeah. And if you believe that to be true, then you should also spend some time each week working on those three areas. And so, I’d ask yourself, if you’re struggling with sales, what have you done this week to meet more of the right people? What have you done this week to get those people to like you more? And what have you done this week to build the social proof that you need to get more of those people to trust you?

Lee Kantor: [00:00:44] If you work on each of those areas every day, you will sell more. In other words, just spend some time each day to make more friends and then being a better friend, because those are the elements of a friend and those are the elements of a prospect when it comes to selling, especially in professional services.

Lee Kantor: [00:01:04] Professional services is a relationship business. You have to have more relationships, better relationships, and you have to be visible, and you have to be out there if you want to sell more. And, again, in professional services, you don’t need a thousand sales. You just need a couple more. And in order to get those couple more, you just got to meet a few more people, you got to be nicer to the people that you already know, and you have to always be kind of building up this social proof that says that you can deliver what you promise.