Rome Floyd Chamber Small Business Spotlight – Maureen Kirkland with Fairfield Inn, Carissa Shellhorse with Workout Anytime, and Cristin Warden with Brighter Birthdays
/
RSS Feed
BRX Pro Tip: Make Impressions, Don’t Buy Them
/
RSS Feed
BRX Pro Tip: Make Impressions, Don’t Buy Them
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here. Lee, here in the media world, one of the things you hear about a lot is impressions. And your counsel is, “Look, make impressions, don’t buy them.”
Lee Kantor: [00:00:18] Yeah, a hundred percent. And I think this is one of the key differentiators of the Business RadioX media model over most other kind of media that’s out there. Our objective and our value proposition for our clients is to help them be that indispensable go-to resource for their clients to help them meet and serve the people that are most important to them, to help them make great impressions on the people who matter most to them.
Lee Kantor: [00:00:47] And a lot of times, people use the media in a very transactional way. They are just buying anonymous impressions on platforms like Facebook, or LinkedIn or Google, and they’re not really serving those people. They’re just saying, “Hey, I exist. Hey, I exist. Look at all these people who now know I exist.” And that’s fine, you need some sort of brand ubiquity that helps, but what really helps, especially our clients who are mostly professional services folks, people who run small firms, they need to build relationships with just a handful of people. If they had relationships, better relationships with three, five, ten new people this year, that would make a monumental difference in their business. And that’s why they hire us. That’s why they sponsor shows on our network. We are great at helping our clients make impressions on the people who matter most to them.
BRX Pro Tip: New Host Tip – Create Evergreen Go To Questions
/
RSS Feed
BRX Pro Tip: New Host Tip – Create Evergreen Go To Questions
Stone Payton: [00:00:00] Welcome to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, under the category of host tips and, particularly, for our newer hosts in the Business RadioX system, one of the things that I think our newer hosts really appreciate, and it’s something I keep available to me to this day, is creating a list of evergreen kind of go-to questions. Yeah?
Lee Kantor: [00:00:28] Yeah. I know that when I’m doing interview, I regularly asked what’s their back story, how do they get started. I ask to share a rewarding story that they have of how they helped a client overcome a challenge that they had. But I thought it would be a good idea to list other evergreen questions that are useful for any type of business interviewer on our network or on anywhere if they’re listening. So, here they go.
Lee Kantor: [00:01:00] Number one, what was the inspiration for your business? How did you know that it was going to be successful? How long have you known you wanted to be an entrepreneur? How did you meet your co-founder? When did you know the time was right to make your side hustle your full-time gig? What was your original idea and how did it change as you kind of brought it into the market? How did you find your first customers? How did you find your first investors? What are your biggest learnings so far? What were your biggest challenges to get to this new level you’re at? What would you have done differently if you knew what you knew today? Who was your most important mentor, or blogger you follow or author that you like? So, those are some evergreen questions. I’m sure you have some of your go-to that you can share some.
Stone Payton: [00:01:54] Well, I don’t know. I think you hit on a lot of them. I always do like the back story thing. It’s incredible what you can learn about a person’s history by asking them about their backstory. I love to ask them what they’re enjoying the most. I love to see their eyes light up when they go there. And if I ever just space out, I like having those questions right there where I can touch on. Occasionally, I’ll ask what they’re finding the most challenging or what’s next. I’ll ask what we, in the business community, can do to help them.
Stone Payton: [00:02:24] There’s just some questions that apply to, virtually, every interview that are worth incorporating in most cases and are a great resource to lean on if, for whatever reason, you lose your concentration, you know, so that you’re not just sitting there with your mouth hanging open. But I can’t recommend this highly enough. I’ve been hosting Business RadioX style interviews for 16 years now, and I still have those go-to questions right there at my fingertips when I get ready to do a show.
BRX Pro Tip: Self Sabotage
The Hardy Realty Show – Carrie Edge with Elevation House and Lori Davidson with Hardy Realty
/
RSS Feed
BRX Pro Tip: The 30 Day Challenge
/
RSS Feed
BRX Pro Tip: The 30 Day Challenge
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you’re so creative and it makes it so easy to to want to continue to pursue the vision here at Business RadioX, and I think one of the reasons I, and so many people on the team, we love what you do with the 30 day challenge. Talk to that a little bit.
Lee Kantor: [00:00:24] Sure. It’s something that started out with my work in fitness and wellness is I like to do 30 day challenges every month and I mix it up. So one month I might be doing a jump rope challenge where I’m going to jump rope every day, or another month I’ll ride a spin bike every single day. And I do this to mix it up to keep my exercise routine interesting.
Lee Kantor: [00:00:46] But these 30 day challenges work for your business as well, and I recommend thinking about it and getting your team to think about it on what 30 day challenge can you be implementing in your business to help you achieve the goals that you’re after.
Lee Kantor: [00:01:04] So in our business, one of the 30 day challenges might be, okay this month I’m going to only invite ideal prospects to my house show every day. So every day I’m going to invite an ideal prospect to my house show. And next month it might be, I’m only going to invite referral sources to my show. Every day I’m going to think about who’s a good referral source and I’m going to invite them to the show. Next month I’m going to only invite power partners who would be a good power partner for me. I’m inviting them every day this month.
Lee Kantor: [00:01:38] Another challenge might be, okay, I’m going to go back through my database and who are some former guests I like that didn’t work out at the time that I can kind of rekindle the relationship and bring them back on. Or former clients? Where is a client that I had for a while that has kind of gone away, but maybe I can rekindle that relationship. But mix things up. But if you do the work every day, you’re going to reap the benefits of compounding small efforts over time. So don’t make it too daunting. Just make it easy, but get some benefits of this compounding and consistency. So do the work. A little bit of work every day adds up.
