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Delegating vs. Abdicating
Rome Floyd Chamber Small Business Spotlight – Pam Powers-Smith with the Chamber, and Kenna Stock with Harbin Clinic
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BRX Pro Tip: 3 Areas to Work On Each Week
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BRX Pro Tip: 3 Areas to Work On Each Week
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know there are all kinds of activity strategies, processes that we can and should be employing. But let’s boil it down, what are three activities that we should be working on every week?
Lee Kantor: [00:00:20] To me, the three big buckets that you should be always working on are, number one, increasing revenue. What are you doing this week that’s going to, you know, add more revenue to the bottom line? Number two, is there anything you could be doing to reduce costs? Is there anything out there that you can trim and prune? There’s always activities that aren’t paying off, so really audit the work that you’re doing and see if you can reduce costs anywhere.
Lee Kantor: [00:00:46] And thirdly, and probably most importantly, come up with ways that makes life better for your clients, your employees, your partners. If you can invest some time in making the life better for your clients, your employees, and your partners, then that should help you increase revenue. And if you do it well, that should help you reduce kind of extra costs.
Lee Kantor: [00:01:09] So, if you can move the needle in these three areas even just a little bit each week, you will be building a successful organization. These are the priorities that, I think, that leaders should be spending their time on. Putting more time in the calendar each week to focus on all of these areas would be optimal, at least one of these areas at the minimum. But try to focus in all three each week and you will move the needle, you will grow your business.
BRX Pro Tip: Are You Being Reactive or Proactive?
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BRX Pro Tip: Are You Being Reactive or Proactive?
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a question I know I often have to try to ask myself, am I being reactive or proactive?
Lee Kantor: [00:00:14] Well, an easy way to tell if you’re being reactive or proactive is just kind of analyze each of your days. Like, how much of your day is spent reacting to events that are happening to you? Or are you kind of blocking time and taking time to take action proactively?
Lee Kantor: [00:00:30] Like, prospecting is an easy example of this. Prospecting doesn’t happen by itself. I guess, in our situation – and sometimes it is – because PR people are always sending us kind of guests for our show, so it’s easy to say, “Oh, I’m prospecting because these people are coming into my funnel and getting on my calendar.” But are they the right people? Are they turning into sales? Are they turning into prospects? Things like that.
Lee Kantor: [00:00:54] If you’re doing it with intentionality and you’re doing it kind of with the system, then you should be getting the right types of prospects. You should be asking people for sales. You should be interviewing people who are potentially new partners or new hires, people that are going to move the needle in your business. So, every day, you’ve got to make sure you’re spending some time proactively making something happen that’s going to move the needle in your business, because if you don’t, then the needle will not move in your business.
BRX Pro Tip: Better Communication with a New Client
BRX Pro Tip: Product Market Fit
BRX Pro Tip: Transfer Your Values and Priorities to Your Calendar
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BRX Pro Tip: Transfer Your Values and Priorities to Your Calendar
Stone Payton: [00:00:00] And, we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think maybe one of the best pieces of advice I ever got from you is transfer your values and your priorities to your calendar.
Lee Kantor: [00:00:18] Yeah. Your calendar is one of the tools you have at your disposal that’s free, that can really help you manage your time, manage your stress, grow your business. It is very useful if you use it properly. It shouldn’t just be a place where as things get put in there, you kind of just mindlessly add things to it. You have to proactively put things in your calendar that really represent what’s important to you.
Lee Kantor: [00:00:46] So, if say, for example, writing a blog is important to you, put it in your calendar, block time to write the blog. Put time to block all the steps that have to do with writing the blog, you know coming up with ideas, writing the post, putting the post, you know editing the post, publishing the post. Put all of those things into the calendar. Make them real. Block the time and do the work during that time.
Lee Kantor: [00:01:14] A good way to tell yourself if you were kind of working on the most important things that are going to move the needle in your business is just look at your calendar. Your calendar doesn’t lie. Your calendar is telling you what your day and what your weekly and what your month look like. So, if you have activities in your calendar that aren’t representing your priorities, then fix that.
Lee Kantor: [00:01:35] You know, if you say I want to work out every day, then make sure they’re putting working out every day is in your calendar. If you say that you want to meal prep every week, then make sure that meal prep is in your calendar every week. If you want to make sure that you’re growing your business and you know that I have to, you know, prospect to 100 people, make sure 100 people prospecting activity is blocked in your calendar.
Lee Kantor: [00:02:00] You’ll know if you’re moving the needle if those things are actually there and you’re actually doing the work during the times that you set aside to do the work. So, use your calendar as a tool rather than a kind of just a diary of what you did. Make it something that’s telling you what to do.
BRX Pro Tip: Using a Virtual Assistant
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BRX Pro Tip: Using a Virtual Assistant
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, using a virtual assistant.
Lee Kantor: [00:00:10] Yeah. In today’s world, we’re very fortunate in that the world is kind of our oyster when it comes to finding a virtual assistant. And, now, there’s a lot of affordable options when it comes to a virtual assistant. We’ve been using a company called Gabtech Global. They’re based in the United States, but they have a lot of virtual assistants that work from the Philippines. And they can handle a lot of administrative tasks that bog you down each week.
Lee Kantor: [00:00:36] I would recommend any entrepreneur, anybody, a solopreneur, especially, or somebody in professional services to just do an experiment. Contact a virtual assistant, whether it’s through Gabtech Global or it’s through Fiverr or Upwork or something. And then, have them do some of those administrative tasks that are bogging you down each week. You’re going to find that they’re a lot more affordable.
Lee Kantor: [00:00:59] You can be focused in on kind of the the bigger task that only you can do that have to do kind of with really moving the needle in your business. And you can delegate a lot of these smaller tasks that take up time, that make you feel like you’re busy but aren’t really moving the needle. And I highly recommend trying this. This is something that can be a game changer if you leverage this right.
Lee Kantor: [00:01:21] Start small, have them do small things, maybe social media engagement, maybe prospecting, maybe little teeny tasks that you’ve been kind of procrastinating because you don’t like to do it. Find a way to test and experiment with a virtual assistant to have them try to do some of those tasks that are kind of repetitive and that you can clearly define and teach them how to do, so they’re doing it in the exact way you want them to do it. But they’re doing the work so you can focus in on kind of the bigger activities that move the needle that really leverage your time to its fullest.
