BRX Pro Tips

BRX Pro Tip: The 30 Day Challenge

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BRX Pro Tip: The 30 Day Challenge

Stone Payton: [00:00:00] And we are back with BRX Pro Tips.  Stone Payton, Lee Kantor here with you. Lee, you’re so creative and it makes it so easy to to want to continue to pursue the vision here at Business RadioX, and I think one of the reasons I, and so many people on the team, we love what you do with the 30 day challenge. Talk to that a little bit.

Lee Kantor: [00:00:24] Sure. It’s something that started out with my work in fitness and wellness is I like to do 30 day challenges every month and I mix it up. So one month I might be doing a jump rope challenge where I’m going to jump rope every day, or another month I’ll ride a spin bike every single day. And I do this to mix it up to keep my exercise routine interesting.

Lee Kantor: [00:00:46] But these 30 day challenges work for your business as well, and I recommend thinking about it and getting your team to think about it on what 30 day challenge can you be implementing in your business to help you achieve the goals that you’re after.

Lee Kantor: [00:01:04] So in our business, one of the 30 day challenges might be, okay this month I’m going to only invite ideal prospects to my house show every day. So every day I’m going to invite an ideal prospect to my house show. And next month it might be, I’m only going to invite referral sources to my show. Every day I’m going to think about who’s a good referral source and I’m going to invite them to the show. Next month I’m going to only invite power partners who would be a good power partner for me. I’m inviting them every day this month.

Lee Kantor: [00:01:38] Another challenge might be, okay, I’m going to go back through my database and who are some former guests I like that didn’t work out at the time that I can kind of rekindle the relationship and bring them back on. Or former clients? Where is a client that I had for a while that has kind of gone away, but maybe I can rekindle that relationship. But mix things up. But if you do the work every day, you’re going to reap the benefits of compounding small efforts over time. So don’t make it too daunting. Just make it easy, but get some benefits of this compounding and consistency. So do the work. A little bit of work every day adds up.

BRX Pro Tips

BRX Pro Tip: 3 Areas to Work On Each Week

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BRX Pro Tip: 3 Areas to Work On Each Week

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know there are all kinds of activity strategies, processes that we can and should be employing. But let’s boil it down, what are three activities that we should be working on every week?

Lee Kantor: [00:00:20] To me, the three big buckets that you should be always working on are, number one, increasing revenue. What are you doing this week that’s going to, you know, add more revenue to the bottom line? Number two, is there anything you could be doing to reduce costs? Is there anything out there that you can trim and prune? There’s always activities that aren’t paying off, so really audit the work that you’re doing and see if you can reduce costs anywhere.

Lee Kantor: [00:00:46] And thirdly, and probably most importantly, come up with ways that makes life better for your clients, your employees, your partners. If you can invest some time in making the life better for your clients, your employees, and your partners, then that should help you increase revenue. And if you do it well, that should help you reduce kind of extra costs.

Lee Kantor: [00:01:09] So, if you can move the needle in these three areas even just a little bit each week, you will be building a successful organization. These are the priorities that, I think, that leaders should be spending their time on. Putting more time in the calendar each week to focus on all of these areas would be optimal, at least one of these areas at the minimum. But try to focus in all three each week and you will move the needle, you will grow your business.

BRX Pro Tips

BRX Pro Tip: Are You Being Reactive or Proactive?

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BRX Pro Tip: Are You Being Reactive or Proactive?

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a question I know I often have to try to ask myself, am I being reactive or proactive?

Lee Kantor: [00:00:14] Well, an easy way to tell if you’re being reactive or proactive is just kind of analyze each of your days. Like, how much of your day is spent reacting to events that are happening to you? Or are you kind of blocking time and taking time to take action proactively?

Lee Kantor: [00:00:30] Like, prospecting is an easy example of this. Prospecting doesn’t happen by itself. I guess, in our situation – and sometimes it is – because PR people are always sending us kind of guests for our show, so it’s easy to say, “Oh, I’m prospecting because these people are coming into my funnel and getting on my calendar.” But are they the right people? Are they turning into sales? Are they turning into prospects? Things like that.

Lee Kantor: [00:00:54] If you’re doing it with intentionality and you’re doing it kind of with the system, then you should be getting the right types of prospects. You should be asking people for sales. You should be interviewing people who are potentially new partners or new hires, people that are going to move the needle in your business. So, every day, you’ve got to make sure you’re spending some time proactively making something happen that’s going to move the needle in your business, because if you don’t, then the needle will not move in your business.