BRX Pro Tips

BRX Pro Tip: Document Key Systems

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BRX Pro Tip: Document Key Systems

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about documenting key systems.

Lee Kantor: [00:00:10] Yeah. I think this is super important, especially if you’re getting ready to hire someone, whether it’s your first teammate or your tenth teammate. Before you make that hire or before you go about the process of hiring someone, document some of those foundational systems. Get those systems super tight that you can hand them to somebody and they understand what you’re trying to accomplish. They understand what the finished job looks like. They understand all the steps that are involved in getting that done.

Lee Kantor: [00:00:38] And when you have that kind of collection of systems, now, you can hire someone and know that they can get going and start making an impact pretty much immediately. I think that’s so important when you’re delegating, especially for the first time, to create these clear systems that build the solid foundation so that that hire can be successful and get some quick wins and to help you grow your business

BRX Pro Tips

BRX Pro Tip: Success Story: Managed IT Services

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BRX Pro Tip: Success Story: Managed IT Services

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. For today’s topic for our Success Story series, Lee, let’s talk about managed IT services.

Lee Kantor: [00:00:14] Yeah. There was a managed IT services that was having the typical challenges of, you know, meeting new people that were important to them and really giving the love that they wanted to give to their existing clients. Another part of their challenge was that, because of the pandemic, they weren’t able to attend some of these in-person events and networking meetings that they used to go to where they, you know, kind of met people and networked with people and learned about new opportunities.

Lee Kantor: [00:00:45] So, by creating a show for them to spotlight existing clients, prospective clients, and really the whole ecosystem that they were serving, it enabled them to become that voice of business in that niche. And then, it gave them a tool to meet strangers in an elegant and non-salesy way. It gave them a way to create a mechanism that allowed them to kind of love on and support and celebrate the work of their existing clients. And to serve that whole ecosystem by spotlighting the power partners or referral partners and the associations that they were part of.

Lee Kantor: [00:01:23] It really separated them from all their competition. It showed them as an indispensable cog in the machine there. They created a ton of thought leadership content. They created a ton of social media engagement. It really kind of allowed them to differentiate themselves and position themselves as the premium go-to service provider in their space.

BRX Pro Tips

BRX Pro Tip: SOPs are Important

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BRX Pro Tip: SOPs are Important

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we’ve talked a lot recently about standard operating procedures, systems, processes. And I’d like to think they were beginning to eat a little bit of our own cooking. But, yeah, let’s hit it again for a minute. Why are SOPs so important?

Lee Kantor: [00:00:23] Well, they’re important because you have to replace yourself at some point. You can’t be doing all the work yourself. That’s not going to grow your business. So, if you want to replace yourself, you better have some sort of manual or procedure in order to teach someone else how to do some of the tasks that you’re doing. So, if you want to grow and you want to replace yourself, you have to have some processes documented in order to do that.

Lee Kantor: [00:00:51] And, you know, it goes back to that E-Myth book by Michael Gerber, it probably goes back farther than him. But if you do something more than twice in our world, we create a standard operating procedure for it so that someone else can do it if we’re not there and when we’re not there. And part of when you’re building that standard operating procedure, it has to be what the finished job looks like. So, you have to include that when you’re kind of writing this up. And if you do that right, you can leverage your time with virtual assistants, with interns, with other people, with partners, with other people to help your business really flourish.

Lee Kantor: [00:01:33] Because, you know, like Michael Gerber says, you eventually want to work on your business, not in your business. So, document all of this stuff to the best of your ability. And it’s not just the checklist of what those tasks are. It’s what the finished job looks like at the end. What is your expectation of what the finished job looks like? If you can’t communicate that clearly, then keep writing that procedure because you’re not done yet.