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The Hardy Realty Show – Devon Smyth of The Davies Shelter
Tactical Tip: How Do You Maximize My Listing’s Online Exposure?
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Jill Heineck’s Tactical Tips for Selling Your House in Today’s Environment
Transcript
Lee Kantor: [00:00:05] Welcome to Jill Heineck’s Tactical Tips for Selling Your House in Today’s Environment. I’m Lee Kantor. Jill, today’s question is, how do you maximize my listings online exposure?
Jill Heineck: [00:00:17] Well, Lee, what we do is we have access to two MLS’s in Atlanta, Georgia – MLS and First MLS. And not every company does. And so, we leverage those two memberships to get as much exposure as possible. Those MLS’s have partnerships with companies like Zillow, Trulia, realtor.com, etc. 40 plus syndicated websites. And that is one way we do get a lot of exposure for our listings. Number two is, Keller Williams has their own international KWLS or Keller Williams Listing Service. And then, thirdly, we leverage all of our social channels, including Instagram, Twitter, Facebook, and LinkedIn. And this is the way that we get the maximum online exposure for all of our listings.
Lee Kantor: [00:01:07] Good stuff, Jill. For more answers to your real estate questions, please go to heineckandcompany.com.
Matthew Stevens with CENTEGIX
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Matthew Stevens is the CEO of CENTEGIX, an industry leader in crisis and incident management systems. CENTEGIX protects over 1M people across 10 states in 1200 schools, hotels and government buildings. As CEO Matthew is responsible for company strategy, culture and reputation.
Prior to the CENTEGIX, Matthew was the CEO of Corvado, software for Capital Improvement Planning and Execution, and before that the CEO of CloudVault, an eDiscovery and Compliance cyber security platform. He founded or co-founded several startups including InfraPoint and The Stevens Group, was executive at Atlanta based Cbeyond (NASDAQ: CBEY) and advised top brands including Coca-Cola, EarthLink, Lexis-Nexis, and Southern Company.
Stevens is a practical operator, focusing on the useful application of emerging technologies to simplify and solve complex business problems.
He is an active member of the Atlanta technology startup ecosystem serving as an Advisor or Board Member to several startups and active in both High Tech Ministries at The Buckhead Church.
Matthew lives in Sandy Springs with his wife of 15 years, Candace, and their 3 children. An avid outdoorsman, he spends what’s left of his free time ‘off grid’ hiking, camping, fishing and hunting with his family.
Follow CENTEGIX on LinkedIn, Facebook and Twitter.
What You’ll Learn in This Episode
- School safety
- Active shooters
- Crisis Communications
- Contact Tracing
- Technology futurist
- High growth tech companies
- Scaling a tech business
About Our Sponsor
OnPay’s
payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
ATDC Radio: Take 5 – Five Repeat Entrepreneurs
About Your Host
Jane McCracken returns to ATDC as a Startup Catalyst, having started her career here many years ago. She then moved into venture capital and investment banking both in the United States and Europe before joining an early-stage, medical diagnostics company as chief financial officer. During her time there, she raised $60 million and completed eight international acquisitions. The company was listed on both the London and Oslo stock exchanges.
Jane then worked with two venture-backed companies. She joined the founders of an online travel company as CEO, and took it from startup to the world’s second-largest hotel booking site before Travelocity acquired it. At the request of her venture investors, Jane then joined a computer games developer as CEO and turned around the faltering enterprise before it was sold to a NASDAQ-listed games company.
Most recently, Jane was CEO of an oncology-focused clinical research company, which grew from startup to a multinational firm with $15 million in annual revenue and offices across Europe and the United States. The company was financed through its own cash flow and was sold in early 2012 to a larger clinical research organization.
Jane continues to work with fast growing companies — in interim and full-time positions — as a consultant, board member, and angel investor. In addition, Jane has served on boards for public and private companies, as well as government-related and non-profit organizations. She is a frequent speaker and panelist at conferences, companies, and universities and is an active volunteer in her community. Jane obtained her bachelor’s degree from Wake Forest University and her master’s degree at the Georgia Institute of Technology.
Connect with Jane on LinkedIn.
BRX Pro Tip: Being Effective vs Efficient
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BRX Pro Tip: Being Effective vs Efficient
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about this idea of being effective versus being efficient.
Lee Kantor: [00:00:12] Yeah. I think in business, a lot of times we focus too much on let’s try to find the most efficient way of doing something rather than the most effective way. And a lot of the automation and technology kind of is the the impetus behind that. We can lean on so much technology, we can get stuff done a lot faster. But we don’t kind of really appreciate the underlying risk to doing that and the impact that that’s making.
Lee Kantor: [00:00:39] I just recently read a book by Rory Sutherland called Alchemy, where he talks about this in terms of an automatic door versus a doorman. Both of those things open a door. But the experiences are totally different, right? There’s one way of opening a door where you just walk up and the door opens and you’re like, “Wow. I can get in the building.” Another thing is, you walk up to a building, somebody holds the door open, they welcome you, they ask you where you’re going. That’s another kind of experience.
Lee Kantor: [00:01:11] So, you have to decide what is the experience and what is the positioning and what is the brand that you’re trying to say by that activity? Are you somebody that is an automatic door where they may or may not need you? It doesn’t matter whether someone’s there. Or is your brand something that has a doorman where there’s a welcome, there’s a human interaction, it’s human to human. And that’s telling a different story. So, the most efficient solution isn’t always the most effective solution in your particular case. And you have to ask yourself, what is the story you want to be telling to other people and what is the story that you want other people to be telling about you?
Rome-Floyd Chamber Small Business Spotlight – Mike Schieffer of Lumina Coffee and Todd Trail of Woodstock Furniture Outlet
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Association Leadership Radio: Kristi Howell with BCRCC
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When Kristi Howell joined the Burlington County Regional Chamber of Commerce (BCRCC) as its President and CEO in December 2002, she became only the second executive in its 27-year history. Since then, the Chamber has grown and evolved through her focus on membership, programming, annual budgeting, and staffing.
Committees now available to BCRCC members as a result of Ms. Howell’s vision include: Women in Business, the Military Relations Council, the Young Professionals Network, HR Council, Legal Professionals Roundtable, the Hospitality & Tourism Council, and the Healthcare Issues Council. Under her leadership, the Chamber has added signature regional events including the Education & Workforce Conference and South Jersey’s Healthcare Forum.
An active member of the Burlington County community, Kristi serves on numerous boards and committees. Her most recent board appointments are with the YMCA of the Pines and Girl Scouts of Central & Southern New Jersey Advisory Council. She proudly continues to serve as a member of the Visit South Jersey and American Cancer Society Advisory Board.
She co-chairs the Joint Base Open House Foundation, which raises funds for its Annual Open House & Air Expo at Joint Base McGuire-Dix-Lakehurst (JB MDL). Another commitment in Kristi’s JB MDL portfolio is Director Emeritus of Honorary Commander’s Program. She currently serves as one of two civic leaders representing JBMDL on the Air Mobility Command National Civic Leader’s council.
Kristi Howell is a longtime resident of Burlington County (over 30 years). She holds a Bachelor of Arts (in Government and Politics) from Widener University. Prior to joining the BCRCC, Kristi worked with NJ Governor Christine Todd Whitman and Acting Governor/NJ Senate President Donald DiFrancesco at the State House in Trenton.
Kristi has received numerous honors in her sixteen years as the CEO of BCRCC, including the inaugural 20 under 40 award for SJ Biz, Burlington County Women of Distinction and the NAWBO SJ – Glass Ceiling award. In 2018 she was honored by SJ Magazine as a Woman of Excellence in Leadership. She is looking forward to receiving the Gloucester County Chamber of Commerce Foundation Community Service Award -Small Business Person of the Year.
Glenn Drake with Bank Shot
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Bank Shot was developed by 30+ year brokers Glenn and Bernardine Drake who have owned and operated their brokerage with over 700 agents since 1991.
Bank Shot addresses a pain point in this industry for Title Companies, Brokerages, and Property Managers. It is a convenience tool for clients/customers/agents to transmit checks with ease from any location.
From the Real Estate owner/operator/bank perspective, it addresses a compliance piece in a regulated industry that allows professionals to stay within regulated licensed law.
These benefits are functionality, security, compliance, and convenience. There are also synergies with many other payment solution services.
About Our Sponsor
OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
