
BRX Pro Tip: Solve Your Client’s Biggest Problem
Stone Payton: [00:00:00] Welcome back to BRX Pro Tip. Lee Kantor and Stone Payton here with you. Lee, when it comes to serving the client, your counsel is to work on solving the client’s biggest problem.
Lee Kantor: [00:00:14] Yeah. I think in order to find the right fit between your prospect and you, and your skills and the assets you bring to the table, it’s important to be clear on getting your potential client to articulate what their biggest problem is. And to get them to say, “You know what? If I could do more of this, then that would move the needle in my business. If I had more of these kind of relationships, that would help me.” And once you know what their biggest problem is, then you know if you can solve it. And that’s the key. And if you can solve your prospect’s biggest problem, then you know that you’re going to have a client for a long time.
Lee Kantor: [00:00:55] And in our case, at Business RadioX, a good fit for us are people whose biggest problem is that they’re having a difficult time getting in front of the people who matter most to them. If that is truly their biggest problem, then we know with confidence that we can help them solve that.



Lara O’Connor Hodgson serves as President & CEO of 



Joey Kline is a Vice President at JLL, specializing in office brokerage and tenant representation. As an Atlanta native, he has a deep passion for promoting the economic growth and continued competitiveness of communities in and around Atlanta, as well as the Southeast as a whole. He has completed transactions in every major submarket of metro Atlanta, and works primarily with start-ups, advertising/marketing agencies, and publicly-traded companies. With a healthy mix of tenacious drive and analytical insights, Joey is a skilled negotiator who advises clients on a myriad of complex real estate matters.


Lola Ojabowale is the Founder and CEO of 
Timothy Michael Ricke is an award-winning, dynamic
Born and raised in the Atlanta area, Evie Brooks learned the value of money and food at a young age by growing vegetables with siblings in their family garden while others played in the playground. She canned goods in the fifth grade to sell at the local fair (early entrepreneur).













