
With 12+ years of experience focused on growing brands and companies with creative solutions in the digital space, Joey DiFranco, Director of NEXT Lab at Exhibit Concepts, truly believes a growth mindset paired with experience and the right tools gives him a competitive advantage to help any client or company win.
Starting in the world of digital video production in the early days of social media and video platforms, Joey learned to tell digestible and impactful stories visually on a medium previously inaccessible to smaller budgets. He also helped push the platform (and his clients) in directions that followed the latest trends and technologies.
Expanding his skillset well beyond video to campaign creative direction, demand generation, digital marketing and automation, sales enablement and UX design — Joey still focuses on growth and equally important, the wins.
Connect with Joey on LinkedIn.






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Jim Adamczyk is Senior Executive Vice President and Chief Lending Officer for 
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Rick Grossman has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.
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Nate Bennett is a Professor and the EMBA Program Faculty Director at the













