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Florida Home Builders Radio: Matovina and Company President, Greg Matovina, Discusses Paycheck Protection Program

April 3, 2020 by angishields

Greg-Matovina
Association Leadership Radio
Florida Home Builders Radio: Matovina and Company President, Greg Matovina, Discusses Paycheck Protection Program
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Matovina-and-Company-President-Greg-MatovinaGregory E. Matovina founded Matovina & Company, a residential land development firm, in 1991. Over the last twenty nine years, Matovina & Company has been involved in the development of over 15,000 home sites with a primary focus on developing small lot developments targeting first time and first move up home buyers.

Prior to forming Matovina & Company, Mr. Matovina was an accountant with Arthur Young & Company, working primarily in the audit and tax departments. During his employment with Arthur Young, he was exposed to the home building/development industry through a relationship with Summerhomes, one of the top five builders in Northeast Florida at that time. In 1986, Mr. Matovina joined Summerhomes as Vice President of Finance and quickly advanced to Executive Vice President, in charge of all building activities, including finance, accounting, permitting, purchasing and estimating, construction and land development.

Mr. Matovina has been active in the Northeast Florida Builders Association, serving as a member of the Board of Directors for over fifteen years. In 2002, he was the Secretary/Treasurer, in 2003, he served as the First Vice President/President Elect and in 2004 held the position of President. He received the 2000 Leadership Award for his service to the industry as Chairman of the Codes and Standards Committee, was named Builder/Developer of the year in 2005 and in 2006, was the first recipient of the Arnold Tritt Achievement Award. Mr. Matovina also has served in a leadership position with the Florida Home Builders Association having served as Secretary in 2016, First Vice President and Treasurer in 2017 and President in 2018.

Mr. Matovina’s efforts to create homeownership opportunities for people of all economic status has led to his appointment to the Board of Directors of Habijax, Jacksonville’s Habitat for Humanity affiliate. Mr. Matovina has served on the Habijax Board for fifteen years, 5 of those as Chairman. He also dedicates his time and leadership to the Board of Builders Care, the Northeast Florida Builder’s Association’s non-profit organization whose mission is to eradicate substandard housing in Northeast Florida (14 years), the Northeast Florida Builders Association Charitable Foundation which funds housing related charities (14 years as Chairman) and Ability Housing, Inc. (10+ years with 7 as Chairman) which provides affordable rental housing for the developmentally disabled, homeless and other low income populations..

A native of Hammond, Indiana, Mr. Matovina received his bachelor’s degree in Accounting from the University of Miami where he graduated Magna Cum Laude. He is a Certified Public Accountant and Licensed Real Estate Broker. He is married to the former Leslie Hicks of Jacksonville and they have four daughters, Aubrey, Kate, Katie and Kimberly.

Connect with Greg on LinkedIn.

Transcript

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Tallahassee, Florida, it’s time for Florida Home Builders Radio. Now here’s your host.

Stone Payton: [00:00:23] Welcome to Florida Home Builders Radio. Stone Payton here with you with the Business RadioX Network. Please join me in welcoming to the broadcast for today’s episode. Mr. Greg Matovina. How are you, sir?

Greg Matovina: [00:00:38] I’m doing great today, Stone. I’m healthy, and everybody in my family is healthy, and I hope the same is true with you and your family.

Stone Payton: [00:00:45] Well, it certainly is. And it’s plenty to be thankful for. I know we’ve got a great deal that we want to talk about with respect to some of these new programs coming out to offer some relief to business people. But before we get into the weeds on that, can you give our listeners just a little bit of an overview of your work in the community and your role with the Florida Home Builders Association?

Greg Matovina: [00:01:06] Sure, Stone. First of all, my background is I’m a CPA. But I, also, am a land developer. And I have served with the Florida Home Builders Association in the chair. So, that means I was president. And I think that was three years ago. And they still keep me around from time to time to help out. And with my land development practice, and I actually have a small CPA practice, I’ve been very intimately involved in the breaks that the government is offering at this point in time to help keep the economy going during this coronavirus. So, that kind of gives you the background of where I’m coming from and what I have to say today.

Stone Payton: [00:01:54] What compelled you initially to join the Florida Home Builders Association?

Greg Matovina: [00:01:58] Well, Stone, if you want to know the truth, in the early days, what happened is I just felt like it was time for me to give back to an industry that had done so much for me. But as time progressed more and more, and I got more involved, it just blew me away how much the Florida Home Builders Association and your local home builders Association that do and at the national level to further our industry. So, it was kind of a tenuous decision in the beginning, but it got reaffirmed more and more as time passed.

Stone Payton: [00:02:41] All right. So, today we’re here to talk about the Small Business Paycheck Protection Program. You have some insight on this and some counsel for our members. Yeah?

Greg Matovina: [00:02:50] I do, I do. The program, really, in a nutshell, is quite simple; although, when you read it, it can be a little confusing. There are two components to the program. The amount of a loan you can get is equal to 2.5 times your average monthly payroll, typically, based on 2019 or maybe even the 12 months ended in February. So, if you have a payroll processing firm, they can help you come up with the information that you need to satisfy the bank you’re applying through to get that information. So, that determines the amount of your loan.

Greg Matovina: [00:03:34] Now, on the back side, what happens is you can actually have up to two months’ worth of payroll eight weeks forgiven of your actual payroll going forward. Once the loan is approved, and you get your money, two months or, I mean, eight weeks can be forgiven. Plus, if you have a mortgage payment on your commercial structure, the mortgage payment can be thrown into the forgiven pot, or if you rent a commercial structure for use in your business. And then, utilities. And there are some other things that can get thrown in also, including maybe group health plans and some other employee benefits. So, don’t get confused between the way the loan is computed at 2.5 times payroll and the way the forgiveness is computed. There are two separate calculations. It sounds like they belong together, but they don’t.

Greg Matovina: [00:04:32] The other thing I want to mention, Stone, is that the terms on these loans, as I understand it, and they seem to change daily, but the terms on these loans are such that — so, let’s say you got an $80,000 that was two and a half times your average monthly payroll, and $60,000 of it got forgiven, well you still have to pay back then $20,000. But my understanding is there are no payments due for six months. And then, at the end of six months, I am surmising, I haven’t seen it clearly stated, that you pay interest only for 18 months. And that interest originally it came out at 1/2 of 1%. Not 5%. 1/2 of 1%. That’s my understanding that Secretary Mnuchin announced yesterday that they’re increasing that to 1%. But in any event, the interest is only 1% per annum. And you don’t have to pay the principal back for another 18 months or a total to loan term of two years. There are supposed to be no closing costs on this. No fees, no closing costs.

Stone Payton: [00:05:47] If I’ve recently laid off employees, can I go back now and rehire them, and all of this would still apply?

Greg Matovina: [00:05:53] Absolutely.

Stone Payton: [00:05:54] Okay.

Greg Matovina: [00:05:54] Absolutely. So, you can get your next eight weeks’ payroll covered, and your rent, and your utilities. So, if you’re going to pay your rent and utilities anyway, and you’re gonna get the government to pay for eight weeks for the payroll to put those people back on the payroll and find something for them to do.

Stone Payton: [00:06:12] So, what are some of the eligibility requirements?

Greg Matovina: [00:06:16] You can’t have more than — you must have, I think, at least, two employees, Stone, and you have to have less than 500. Nonprofits are eligible. Self-employed individuals are eligible. So, instead of providing payroll documentation, they would just provide evidence of their amount of self-employment earnings. Other than that, there aren’t a whole lot of requirements other than the fact that you have some payroll.

Stone Payton: [00:06:47] And this is something that’s coming down the pike in the coming days or it’s something that’s already here? What’s the timing on all this?

Greg Matovina: [00:06:54] The timing, Stone, is now. They just opened up this morning the application process. And your best bet is to go to the bank that you already bank with. Hopefully, they’re an SBA lender. And if they are, they will have an application online that you can fill out and email them in all the necessary information, so that you can get your loan processed. These loan funds are limited. And so, you want to get your application in today, if not over the weekend at the latest. If you are a self-employed individual, you cannot apply until next Friday.

Stone Payton: [00:07:36] Is it like some of these other programs that I’ve heard of where I’m supposed to have tried some other sources first and, now, I’m coming to this? Or is this a little bit outside that set of rules?

Greg Matovina: [00:07:47] This is outside of that set of rules. As long as you are going to use it for the eligible payments, which is payroll, and rent, and utilities, and employee benefits, then you do not have to have applied for any other loans. And I would tell you that I have already filled out the application for this, and the application is pretty simple. You’re not providing other than payroll information. You’re not providing a bunch of financial statements, and tax returns, and ad infinitum of documentation. It doesn’t go through your typical underwriting that that a loan would go through.

Stone Payton: [00:08:27] Do you have a feel yet – and you may not – on the kind of turnaround we can expect in terms of an answer and actual funding for these?

Greg Matovina: [00:08:35] I’d be taking a wild guess, but the government is saying it’s going to be days. I’m going to say it’s going to take, at least, a week, if not two weeks from the time you apply because I think banks are going to be inundated to begin with, and they’re going to have trouble getting turned around on their end.

Stone Payton: [00:08:54] Well, and that’s why your counsel is act now. Don’t wait around. I mean, I think this program is going to be available for a little while. I would think it would be. But your counsel is jump on this.

Greg Matovina: [00:09:03] You should not wait one minute. Here’s the way I got to look at it, Stone. My payroll at my company is roughly $3000 a month. There’s only four of us. I calculated out the loan forgiveness, and it comes out to somewhere in excess of $25,000. It’s going to take me maybe an hour to apply. That’s a pretty good hourly rate for a CPA or anybody, $25,000 an hour. But I’ve already seen numbers of a not-for-profit that I’m associated with. They’re going to be applying for $400,000, of which they think about $320,000 to $350,000 will be forgiven.

Stone Payton: [00:09:46] Wow. Okay, before we wrap, let’s just kind of walk through step by step. I’m maybe hearing this right now, and I’m going to dedicate maybe the afternoon in getting this thing together. Let’s just hit some of the high points for the steps. You’re suggesting go online to get to the application, or would you just go ahead and go to a lender if I have a relationship with one?

Greg Matovina: [00:10:07] I would definitely call my lender and/or my banker, whoever I bank with, and I would start right there. And if they say, “We’re not an SBA lender,” which most banks are, then I would ask. They all have friends in the banking business. I would say, “Well, refer me to somebody.” And then, at that point, they may point you to the online application because it may not be quite in their department to handle. They may not. They may say, “Hey, let me help you with the application here over the phone. And then, you can email me the backup data.” So, I would say the starting point, Stone, is definitely with the person you already have a relationship with.

Stone Payton: [00:10:50] And one phone call that might make sense to make as well somewhere in this process if you are working through a payroll company, right, that’s helping you put all this stuff, so you could get that documentation together?

Greg Matovina: [00:11:02] Absolutely. I mean, most payroll companies have an online portal that you can go to. But if you’re an old dinosaur like me, you might struggle with an online portal, so you can just give them a call and, hopefully, they can help you walk you through the process of getting what you need.

Stone Payton: [00:11:20] This is one of the great advantages of the Florida Home Builders Association. We have so many marvelous resources, people with specialized knowledge and expertise right here in our organization. I think we should continue to try to tap into that. If someone wanted to reach out and have a conversation with you or somebody on your team, is it appropriate maybe for them to have access to a LinkedIn, or a website, or something like that that we could share with them?

Greg Matovina: [00:11:46] Well, how about if they just send me an email directly to gmatovina@matovina.com. And I’ll do what I can to help them.

Stone Payton: [00:12:00] Well, Greg, thank you so much for coming on and sharing this information. And with your permission, we’re very likely to reach back out and maybe catch up with you and follow up on this and future developments. And, look, we got all hanging on this and work together. This has been an absolute pleasure. And I sincerely appreciate you investing the time to share this with our members.

Greg Matovina: [00:12:20] Thanks for having me, Stone. And thank you for sharing this information with our members. I think it’s very important.

Stone Payton: [00:12:27] All right. This is Stone Payton for the Florida Home Builders Association. Our guest today, Greg Matovina, and everyone here at the Business RadioX family saying we’ll see you next time on Florida Home Builders Radio.

About FHBA

Established in 1947, the Florida Home Builders Association (FHBA) strives to create a climate in which the construction industry can prosper. FHBA is affiliated with the National Association of Home Builders and is home to twenty-three local home builders’ associations across the state.

FHBA-finalvertical

Together, the association works create the best possible economic and regulatory environment for member success through superior lobbying efforts, educational forums, and providing members with networking and a comprehensive menu of products and services.

Follow FHBA on LinkedIn, Facebook and Twitter.

iGuard PPC Founder Kim Gay

April 3, 2020 by angishields

Kim-Gay-iGuard
Atlanta Business Radio
iGuard PPC Founder Kim Gay
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Kim-Gay-iGuardAs founder and CEO of iGuard PPC, Kim Gay’s mission is focused on improving overall health through better infection prevention and control.

iGuard PPC provides infection prevention products and services that are effective in helping prevent the spread of COVID-19. The COVID-19 virus is highly contagious and can live on surfaces for up to 3 days. iGuard’s electrostatic spraying equipment will provide 100% coverage of our disinfectant that will go into the nooks and crannies where bacteria and viruses hide. It’s FDA approved for food surfaces and because it’s green, it’s safe for people and pets! Last week, Fire House #1 on Spalding Drive in Sandy Springs, was disinfected with Kim’s product.

A Georgia native who’s lived in Sandy Springs for 22 years, Kim graduated from Georgia College & State with a marketing degree and a job in sales for Proctor & Gamble. Then, while selling specialty beds to hospitals and nursing homes, she saw an opportunity and her research confirmed, that there was not a dependable provider of nursing home equipment. She formed a company to meet that need and “in 2007, just before the market crash, sold the $5 million company, to a national player.” She began consulting in the health care field while “researching what is going to be the next big thing in healthcare- and it always came back to infection prevention.”

Her research led to an antimicrobial coating product in Florida, developed by two brothers- one a scientist, the other a marketer- their focus was getting rid of mold on tomatoes, a huge Florida crop. Kim saw other possibilities and did further research. She invested in the product and started a research study at Bud Terrace – a skilled nursing home that’s part of the Emory Health Care System, spraying the nursing home for the first time in 2012. (In the beginning Kim did the spraying.) The result? Infection numbers went down drastically and her product is still being used. Then Kim found a sporicidal disinfectant that kills spores (which are the most difficult to eradicate) that is also green and kills Covid-19. Now, that’s a second part of her company’s process that protects against infection for up to one year.

Her dog Piper, a flat-coat retriever, helps her stay sane

Connect with Kim on LinkedIn and follow iGuard on Twitter.

Tagged With: iGuard PPC

BRX Pro Tip: Marketing has Changed

April 3, 2020 by angishields

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BRX Pro Tips
BRX Pro Tip: Marketing has Changed
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BRX Pro Tip: Marketing has Changed

Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, maybe it’s obvious, maybe it’s not, but you and I have certainly observed marketing has changed.

Lee Kantor: Yeah. There was a time when marketers could get away with just blasting some impersonal message to large groups of people and then, they would, you know, get people into their funnel and they would work their way down over time. But marketing is evolving and that kind of activity isn’t as effective as it was, not that ever was that effective in the first place. I think in today’s world, that marketing requires a more generous act of connecting with people personally, targeting specifically the people who matter most and then, communicating to them with a message of empathy and service.

Lee Kantor: I think that is the trend of where we’re going with marketing. Even though we have access to a lot of inexpensive mass media tools, I think the most effective ones in today’s world in order to create that, as you like to say, the green dollar ROI is to get targeted, get specific, serve the people who matter most. And then, do that personally rather than, you know, in a mass manner. So, if you do that every day, good things will happen over time. But you’ve got to be in it for the long run. You’ve got to have a heart of service. And then, you can leverage our platform to make that happen. That’s the beauty of what we do. Our thing works. What’s your rap? It works.

Stone Payton: It works. It always works. Lee, it never doesn’t work.

Stone Payton: And that’s because it’s personal and it’s with a heart of service.

TMBS E71: Recycling Non-Hazardous Waste

April 2, 2020 by angishields

Tucson Business Radio
Tucson Business Radio
TMBS E71: Recycling Non-Hazardous Waste
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GUEST:

Jeremy Walters, Sustainability Ambassador, Republic Services MultiVu Media Relations

800.653.5313 x3

Jeremy Walters serves as a sustainability ambassador for Republic Services, an industry leader in U.S. recycling and non-hazardous waste. Jeremy helps to develop and execute recycling education programs and serves as a spokesperson for Republic’s nationwide “Recycling Simplified” education campaign. He joined Republic in May 2016 and is originally from southern California. He has a bachelor’s degree in environmental studies with a minor in solar and renewable energy.

 

 

Tagged With: The Mark Bishop Show

Serve to Win: Team Up With A Networker

April 2, 2020 by angishields

Serve-to-win-feature

https://stats.businessradiox.com/30121.mp3

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Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, one of the best pieces of advice I’ve ever received from you in terms of running a successful studio, for the studio partner to team up with a networker.

Lee Kantor: [00:00:15] Right. This is at the heart of how this business started for me personally. I don’t like to network. I’m not good at networking. And the first thing I did was identify somebody who was and who enjoyed it. And then, made her a co-host on my house show, Atlanta Business Radio. So, that’s how this began. So, I think it’s important. Ubiquity is important. Having people see Business RadioX all over the place is good for you and your market. So, the more places you can show up and be seen, the better.

Lee Kantor: [00:00:44] So, if you don’t like to go to all the networking meetings, a way to attack that is to partner with somebody who likes to go, make them a co-host or a periodic co-host on your house show, a semi-regular guest host, or whatever you want to call them, and give them the latitude to invite guests, and show them how to leverage it. And they’re going to be happy to go out to the networking meeting, and to come in there, and tell the story for Business RadioX in order to invite guests that are important to them.

Filed Under: Serve To Win

Serve to Win: How To Work A Networking Event

April 2, 2020 by angishields

Serve-to-win-feature

https://stats.businessradiox.com/29750.mp3

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Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I was just at a networking event as recently as last night. How should someone in the studio, in the Business RadioX family work a networking event?

Lee Kantor: [00:00:21] I think this is one of the great benefits that we have and our clients have when they do any type of networking. No longer do they have to be the person at the networking meeting with their business card out saying, “Hey, buy my stuff,” “Hey, I’m the best blah, blah, blah in the planet. We should have coffee, so I can tell you how awesome I am.” What you can do as part of the Business RadioX family is you can put your media hat on, and you can go in there and say, “You know what, I’m looking for interesting guests. I do a show that’s about blah, blah, blah. Do you know anybody that would be a good guest for my show?” or you can say “My company sponsors a show about blank. Do you know anybody that would be a good guest for that show?”

Lee Kantor: [00:01:09] And a lot of times that person will say, “What about me? How about me?” And you’ve totally changed the whole dynamic of networking. It’s no longer about hoping that they pick you to have coffee with you. It’s you have something of value that they want, and that they want to be part of, and they want to connect with you. They want to open up their LinkedIn account and share names with you because they look like a hero because they’re connecting their people with you, and you’ve just flipped the table.

Stone Payton: [00:01:38] And I experienced this, I’m serious, as recently as last night. I mean, I was the belle of the ball. Well, John Ray, one of our studio partners, was really the belle of the ball. But I’m the cool radio guy that’s serving the community, and people have met people through us. It’s just a completely different — it’s a different positioning. It’s a different dynamic. It’s just it totally changes your presence and your approach in serving your community. And I think it’s one of those advantages of being part of the Business RadioX family that sometimes maybe we take for granted, and it is such a gift.

Filed Under: Serve To Win

Serve to Win: Why Ask For Guest Nominations Instead Of Direct Invites

April 2, 2020 by angishields

Serve-to-win-feature

https://stats.businessradiox.com/30048.mp3

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Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you, Lee, when we go out into the marketplace, and we invite people to come on the show, the select portion of our serve process, why do you advocate asking someone to suggest, or recommend, nominate a guest as opposed to reaching out and inviting them directly in so many cases?

Lee Kantor: [00:00:26] What we’ve found over the years is that it’s about positioning. We’re always going to great lengths to change the positioning in the minds of the sponsor and the guest, in the minds of the studio partner and the sponsor. And what you always want to do is be the one that gets to choose, not hoping that somebody picks you. So, whenever we have an opportunity to create that dynamic, we tend to go for it.

Lee Kantor: [00:00:52] And in the case of asking someone to be a guest, when you’re saying, “Hey, would you like to be a guest on my show?” then you’re kind of being the one that’s asking them to pick you. If you instead say, “Hey, do you know anybody that would make an interesting guest on my show?” you’re not asking that person to be a guest anymore. You’re asking them if they know anybody that would be a good guest.

Lee Kantor: [00:01:15] And a lot of times, their answer is, “What about me?” And then, “What about me?” is no longer them say, “Yes, I’ll be a guest.” They’re saying now, “Please pick me.” You’ve changed the dynamic. They’re no longer kind of getting to decide. You’re deciding if they’re worthy enough to be a guest. And that subtle change of the positioning allows you to, then, at some point, sell them something in a more efficient way because you’re, now, if not peer to peer, you’re a little bit higher than they are because you have something that they want.

Filed Under: Serve To Win

Eric Holtzclaw with Liger Partners

April 2, 2020 by angishields

Liger-Partners
Atlanta Business Radio
Eric Holtzclaw with Liger Partners
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Eric-Holtzclaw-Liger-PartnersEric Holtzclaw is the Dojo Master for Liger Partners, a full-service marketing firm based in Atlanta, GA.  When his team of Ligers isn’t feasting on tater tots and quesadillas, they are working with companies across a wide spectrum of industries to create killer brands, solid strategy and flawless execution.

Eric is an unconventional thinker with 25+ years of experience. He is a founding member of multiple successful start-up companies, including one of the first profitable Internet enterprises.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.

His professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

Eric is an award winning and sought after speaker and author. He is a regular contributor to several news outlets and his column Lean Forward appears weekly on Inc.com, where he shares the strategies for successful company growth. He is also the co-host of the weekly podcast “Build Your Best Business” which highlights the stories of those that start and grow companies.

Connect with Eric on LinkedIn and Twitter, and follow Liger Partners on Facebook.

What You’ll Learn in This Episode

  • The importance of marketing
  • The difference between a tactic and a strategy
  • What to look for in a marketing partner
  • Using social media effectively
  • Creating content that converts Marketing “vapor” and “paper”

Tagged With: B2B, Branding, digital marketing, marketing, Relationship, thought leadership

BRX Pro Tip: Opening Relationships vx Closing Sales

April 2, 2020 by angishields

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