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BRX Pro Tip: Protecting Your Brand

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BRX Pro Tip: Protecting Your Brand Transcript
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about protecting your brand.
Lee Kantor: Yeah. Branding is one of those things that you’re doing, whether you’re doing it intentionally or not. People are coming up with what your brand is, whether you’re putting any effort to brand yourself. So, it’s a good idea to be proactive and do some work to help you protect your brand in the market that you’re serving or for the show that you’re serving. So, the impression that you’re giving your guests, the way you behave, the way they see what you have in your studio or on your show, the way you interact with them, those are all opportunities to brand the way that you … you know, postings on social media, that helps you brand. The events you show up at helps you brand.
Lee Kantor: We just had a meeting with one of the influential associations here in the technology arena in Atlanta, and she loves our brand. She’s like, “Every time I’d bring you up, people rave about you. They enjoy their interviews. They appreciate you coming here. We look forward to working with you. I can’t wait to come up with new ways that we can work together.” So, our brand in this marketplace is very good, and that’s because we put an effort to do a good job for these people and show up at events that we think are high profile enough and worth our time to show up at, and really serve the heck out of everybody that comes in contact with us. And because of that, we have a brand that resonates locally, especially in the technology community. And we’re hoping to build that brand and have people around the country have the same exact experience.
IMPACT Ep4: Make Way 4 Books, Literacy, Teachers

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GUESTS:
Ethan Myerson, Development Director
Make Way For Books
700 N Stone Ave
Tucson, AZ 85705
520-247-8613
ethan@makewayforbooks.org
Makewayforbooks.org
SOCIAL MEDIA: Facebook | LinkedIn | Twitter |
Ethan has long believed in the power of books to transform people’s lives, and he believes education is one of the surest paths to success. After a career in photography and design, Ethan has enjoyed working for several years in the nonprofit sector in Tucson, at organizations devoted to education and anti-poverty work. As Development Director, Ethan’s main goal is to help donors at all levels create the changes they want to see in society. The mission of Make Way For Books–ensuring that all children have a chance to read and succeed–is one that he believes in, and one that he thinks all of southern Arizona has a vested interest in supporting. When he’s not helping donors reach their philanthropic goals, he enjoys a variety of creative hobbies, including painting, illustration, and woodworking, and can often be found playing tabletop games of all kinds.
MWFB partners with parents and educators to make sure that all of the adults in a child’s life know that they have what it takes to give the child a chance to read and succeed. 90% of children in poverty who are reading at grade level in Grade 3 will go on to graduate high school. The literacy work done with children under the age of 5 will have a huge impact on their future success and in turn the future economic health of our community. In our programs:
- 99% of children gain literacy and language skills necessary for school readiness
- 82% of children gain the social skills necessary to focus, take turns, and participate in school
- 99% of parents gain the skills, knowledge, and confidence to be their child’s first and best teacher.
Betty Stauffer, Executive Director
Literacy Connects
200 E Yavapai Rd
Tucson, AZ 85705
520-603-4911
bstauffer@literacyconnects.org
www.literacyconnects.org/
SOCIAL MEDIA: Facebook | LinkedIn | Twitter |
Betty has been the Executive Director of Literacy Connects since it was formed on July 1, 2011. Before that, she was the Executive Director of Literacy Volunteers of Tucson since June 2002. Literacy Connectswas formed when five well-established literacy organizations in Southern Arizona merged to create one innovative organization. Betty has lived in Tucson since 2000 before which she lived in Cleveland, Ohio. She is a social worker and was the Executive Director of a transitional housing program for homeless families for 10 years in Cleveland. She loves working in literacy because it is addressing one of the root causes of homelessness and poverty both of which have been her professional focus for more than 30 years. Betty is the mother of 2 grown children and the proud grandmother of 3 wonderful boys.
Our Impact on Tucson
Literacy Connects is a volunteer-driven Tucson nonprofit providing literacy and arts programming to over 48,000 children and adults annually. Skills gained from our services reduce unemployment and poverty and help children be more successful in school. As Tucson has been identified as the sixth-poorest metropolitan area in the U.S., the services Literacy Connects provides are all the more critical.
While increasing literacy skills is key for people to move toward their full potential, our programs also address our students’ attitudes and behaviors. When skills, attitudes, and behaviors all change–a world of opportunities open.
Adrienne Ledford, Executive Director
Treasures 4 Teachers of Tucson
6800 N. Camino Martin
Tucson, AZ 85741
520-425-3956
Adrienne@t4teachers.org
www.t4teachers.org/
SOCIAL MEDIA: Facebook |
I was a special education teacher asst for 22 years in the Amphi district. Seeing the need we had for supplies I shopped at the T4T in Tempe and thought we needed a shop down here in Tucson. We opened 5 years ago this summer. I retired 4 years ago and volunteer full time at T4TT.
Our Impact on Tucson
Education is a valuable stage in the life of a child. Teachers provide an invaluable service to our community by educating young minds and preparing them for the world. Despite the importance of their profession, the powers that be rarely find a way to provide teachers with all of the supplies they need. Teachers are underpaid and classrooms underfunded in Az. They cannot deliver quality instruction without the tools they need. That’s where Treasures 4 Teachers comes in: our mission is to provide educators with the hands-on materials they need in the classroom for free to low cost through donated and repurposed items. Our warehouse has a wide variety of unique and useful materials teachers need to be creative and successful. It’s not just pencils and paper they need but its plastic caps or egg cartons, art supplies or science items. We make a teacher’s job easier not only saving money but time.
SHOW HOST:
Barbara McClure, Executive Director
IMPACT of Southern Arizona
3535 E Hawser Street
Tucson, AZ 85739
520-825-0009 / Mobile Phone: 206-915-0919
barbara@impactsoaz.org
www.impactsoaz.org
SOCIAL MEDIA: Facebook | Instagram | LinkedIn | Twitter |
Barbara McClure wakes up each morning passionate about going to work at a place that improves lives and inspires futures every day! She has been the Executive Director of a Tucson social service nonprofit called IMPACT of Southern Arizona, for ten years. What is it that keeps you passionate about your role Barbara?
Barbara has been a visionary and planner with decades of experience as a small business owner and in nonprofit leadership; her innovative ideas and strategic thinking, along with a talent for bringing the community together, has helped grow IMPACT five-fold in a very short time. Her talents and interests are diverse but all center around helping people, improving the community, bolstering education, building capacity and sustainability, being vocal about the rights and conditions of others, experiencing art, nurturing all inhabitants of your garden, and enjoying life to the fullest.
And now Barbara is about to experience another exciting chapter in her life with hosting a brand-new Radio Show Podcast here on the Tucson Business RadioX Network starting in November.
IMPACT of Southern Arizona is a 20 – year old social service nonprofit stabilizing families and seniors, and moving people out of poverty. IMPACT’s programs are designed to stretch household budgets so earned income can be spent on necessities such as improved housing conditions, fuel to get to work, utilizes, and needed medical attention and prescriptions. Its clients are your neighbors! People come to IMPACT because it is a welcoming place where they are always treated with dignity and respect, and where they find resources, referrals, coaching, and help to attain the skills that can move them forward into self-sufficiency.
Barbara grew up in Pasadena CA, moved to Long Beach for college, got married and started our family then moved to Seattle area ten years later. Took our youngest son on an 11-month motorhome trip to get to Tucson – Homeschooled for 10th grade.
We vacationed at a rustic cabin when I was growing up, where we had no phone or television; and spent all our time outside fishing, hiking, horseback riding, listening to old radio shows, playing pool, reading comic books from the local small grocer, and using our imaginations all day long. I always admired the superheroes who defended people and cities like Gotham and Metropolis, so when our three boys were born, we named them after familiar character: Colin (Bryce for an overlay of Bruce Wayne, Kent, and Parker. Our first grandchild was born last year, and as in the family tradition, named Logan, after the Wolverine. I used to always tell them they were my superheroes – and they still are today!
Barbara loves working with numbers and has always loved math and the organization of things, so accounting seemed perfect, but I soon realized that I if I became a CPA I would have to spend many months inside doing tax returns, and that did not appeal to me as a long–term career! I have a great imagination and enjoy creating things, so thought I should find a better path that might nurture that side of my personality. I was working in the shipping industry in SoCal at the time and fell in love with import and export, so shifted my majors to Marketing and International Business. Those were wonderful fits, and I imagined graduating and moving to the largest port on the planet, in Germany; then, I met my future husband and things took a different turn.
A little bit about how Barbara got into Nonprofit work:
All along with my husband and I were always involved in nonprofits and community volunteer opportunities, and often said it was too bad we could not make a living doing those things we loved so much. Leadership roles in PTO, Boy Scouts, Historical Societies, Junior League, Elks, Rotary and more. Then when we moved to Tucson I looked for a local opportunity to impact my community. A Board position was about to open at IMPACT, and my local bank branch manager, Peggy Smoot, suggested I would be very passionate about getting involved in the mission work there. I worked in the Food Bank.
There are thousands of nonprofits in Tucson. What makes IMPACT Unique is that they bring the community together to stabilize families and move people out of poverty. Our true success lies in partnering with a large number of businesses, agencies, social clubs and other nonprofits. We invest $2.5 million in the community each year, and we do it all with a lean staff of amazing professionals supported by more than 170 volunteer shifts each week! We have put great systems in place to run efficiently, effectively and with a commitment to sustainability and integrity, protecting the community’s investment in our work, striving for perfect audits, being innovative, building capacity and most importantly – treating everyone with dignity and respect. We are an award-winning nonprofit with numerous nods to incredible customer service. Our clients are your neighbors… We improve lives and inspire futures of people living in Southern AZ.
So, IMPACT is celebrating its 20th anniversary this year, and you have been at the helm half that time. Share with me the things IMPACT has accomplished over the years, and the things you have planned for this celebratory year.
TMBS E70: Ben Bettenhausen and Angela Kennecke

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GUEST:
Ben Bettenhausen, Founder & CEO of Racing for Lives
About Ben Bettenhausen–Ben is the founder and CEO of Racing for Lives, a new non-profit organization focused on driving national awareness and action to fight the opioid epidemic across America. Led by marketing creatives with decades of industry-leading expertise, Racing for Lives aims to serve as a megaphone for the cause and drive as much impact as possible for families and communities struggling to fight this deadly disease. Ben is a successful entrepreneur, the founder of two successful New York agencies includingPrint2Print and The Underground New York.
Angela Kennecke–Angela is the founder and president of Emily’s Hope.
Angela named the non-profit after her daughter Emily, who died of fentanyl poisoning in May of 2018. Angela is committed to stopping the stigma through education and awareness. Angela travels across the country telling Emily’s story and informing people of the opioid epidemic. She also is active in fundraising for Emily’s Hope and helps plan and coordinate all of the signature events. Angela is a broadcast journalist, with 30 years of experience as an anchor and investigative reporter for KELOLAND Media Group. She is also the author of the book, The day His Heart Stopped Crying. Angela is a volunteer for theAddiction Policy Forum, Children’s Miracle Network, and many other causes. She also writes a blog and produces a podcastcalledGrieving Out Loud.
TMBS E69: Diana Morrison, Innovation at Massage Envy

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A new survey REVEALS OVER HALF OF AMERICANS HAVE SKIPPED WORK OR LEFT AN EVENT EARLY DUE TO A BAD SKIN DAY. Diana Morrison is my guest and is here among other things, to give us great tips TO COMBAT BREAKOUTS AND HELP PEOPLE FEEL COMFORTABLE IN THEIR OWN SKIN.
Diana Morrison, Sr. Manager of Service Development & Innovation at Massage Envy
www.massageenvy.com/skin-care/clear-skin-series/
Diana Morrison is the Sr. Manager of Service Development and innovation at Massage EnvyFranchising. Diana has a background in the salon and spa industry for over 17 years. She was dual-certified in massage therapy and esthetics from the SouthwesInstitute of Healing Arts and has been a licensed esthetician since 2006.
Diana joined MassageEnvy in 2014 as a “Skin Care Specialist”. As the Sr. Manager of Service Development, Diana oversees all skincare and body care services at Massage Envy. Diana’s passion for skincare is born out of the drive to connect with and help others. She believes that being an esthetician is like being a trusted advisor and that all treatment and product recommendations should be customized and tailored for each individual person.
With this approach, Diana believes that estheticians are not only able to deliver results with each service, but also provide support and guidance for achieving skincare goals through a home care regimen.
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TMBS 68: Mandy Hale – DaVita Kidney

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Guest:
Mandy Hale, RN–Vice President of Nursing, DaVitaKidney Care
Mandy Hale joined DaVita as a patient care technician in 2001. She has worked for the company for 16 years and currently leads Nursing Strategy. She is an expert in process improvement and continued quality of care. Hale holds a doctorate in nursing from Bradley University and an MBA from Lewis University. She also sits on the board of directors of the Nurses & TechnicianCouncil for the National Kidney Foundation of Illinois.
Women in Technology (WIT): Tarsha McCormick with ThoughtWorks

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Join us for Women’s History Month on ‘Women in Technology (WIT) on Business RadioX’ as we speak with Tarsha McCormick, Head of Diversity & Inclusion at ThoughtWorks. We’ll get a glimpse into Tarsha’s professional journey as well as her approach to diversity, inclusion and belonging in the tech industry. She’ll share stories and examples to illustrate solutions that are working and the challenges ahead.
‘Women in Technology (WIT) on Business RadioX’ showcases successful female STEAM executives in Georgia, providing an opportunity to tap into their brilliant minds and learn from their personal career journeys. Women in Technology (WIT) is a 501 (c)(3) organization on a mission to empower girls and women to excel in STEAM from the classroom to the board room. www.MyWit.org
Tarsha McCormick is the Head of Diversity and Inclusion for ThoughtWorks North America. She was instrumental in helping to build, grow, and lead various aspects of their People organization including recruiting, benefits, HR operations and talent management, helping to company grow from a startup of less than 100 employees to over 5000 globally.
Since moving into the Head of Diversity and Inclusion role, Tarsha has driven the strategic thinking and work related to making ThoughtWorks more diverse and inclusive, and advocating for change in the I.T. industry. Tarsha has spoken at numerous conferences and events, sharing her knowledge and learning in the diversity and inclusion space, including SXSW, Grace Hopper, and Tech Inclusion. She is a proud member of the advisory board for Per Scholas Atlanta, a nonprofit that provides tuition-free technology training to unemployed or underemployed adults seeking careers as IT professionals.
Connect with Tarsha on Twitter and follow ThoughtWorks on LinkedIn, Facebook and Twitter.
About Your Host

Trisha Stezzi is a purpose strategist, Gold Halo Award-winner, AMA Award-winner, radio show host, and social entrepreneur. For more than two decades, she’s been at the forefront of the quickly evolving corporate social responsibility/purpose movement.
Trisha has advised top brands and nonprofit organizations of all sizes and types. Trisha is a strong believer in the notion that diversity, technology, and social innovation are key to business success and to solving the world’s biggest challenges.
Trisha founded her purpose-driven agency, Significance, in 2017 to help people and brands create meaningful connection, fulfillment and impact via solutions tied to strategic business objectives.
Significance offerings include: Purpose Strategy, Purpose Speakers Bureau, Purpose-Driven Experience Curation & Creation, Purpose-Driven Content Development, Corporate Partnership Readiness, Corporate Partnership Acquisition & Activation and ‘Champions of Good’, the ground-breaking purpose activation framework that puts PURPOSE IN MOTION. #ChampionsOfGood
Significance | Experience Purpose. Unleash Potential. #DoSomethingSignificant
Champions of Good | Purpose In Action #ChampionsOfGood
Connect with Trisha on LinkedIn and Twitter and follow Significance on LinkedIn and Facebook.
About Women in Technology (WIT)
Women in Technology (WIT) empowers girls and women to excel in science, technology, engineering, the arts, and math (STEAM) from the classroom to the boardroom. We do this by providing female students in middle school, high school, and college with education, exposure and experience. By sharing the stories of successful professionals across the STEAM fields, we encourage all generations of girls and women to write their future.
Our team of more than 300 volunteers delivers professional development and networking opportunities to our more than 3,000 professionals, and programs at no charge to more than 1,500 students. WIT is a 501©(3) non-profit organization committed to making Georgia the state with the highest percentage of women in the STEAM workforce by providing opportunities that champion women throughout their education and career.




















