BRX Pro Tip: Share What Your Know Freely
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BRX Pro Tip: Share What Your Know Freely
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you and I are big proponents of this idea and sometimes, it’s a little bit counter-intuitive, especially for people who have very highly-specialized knowledge and expertise, but our take on this whole thing of ours is share what you know freely. You agree, right?
Lee Kantor: Absolutely. I think that one way that we demonstrate thought leadership and authority in our markets is that we are the place that shares all the stories about business that come in and we don’t charge for that. Another thing that we do is we share how we do what we do and why we do what we do. Anytime somebody asks us, “Hey, I’m starting a podcast” or “Hey, I’m interested in learning about how you do events or whatever”, we’re happily given them all of the details, exactly how we do what we do, to the software we use, to the equipment we buy. We happily share that information.
Lee Kantor: And I don’t think that doing that is something that you should create scarcity around that knowledge. Because when people are buying what you are selling, they’re not just buying what you know, they’re buying you and your relationships and your contacts and the all of you and that those things can’t be replicated by somebody else, even if they know the facts that you know, they don’t know the nuances that you know and they don’t have the scar tissue that you have. So, I think it’s important to be generous, freely share the knowledge that you have with as many people as possible. And not only does that demonstrate you know a lot, it demonstrates that you care a lot.
Stone Payton: It really does. And, you know, one of the basic tenets of our entire philosophy has been from day one, if you’re worried, at all, about somebody competing with you, I mean, our tenet has been, serve your competition and you won’t have any.
BRX Pro Tip: Use Giveaways to Build Your Email Lists
Great Idea vs Good Execution
Dave Workman, Al Buchweitz and Tom Thatcher with Elemental Churches
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Elemental Churches builds team leadership development tools. Their “action learning” experiences are gamified based on real-life and build skills. Do & Learn… and not learn and do.
Dave Workman is president of Elemental Churches, a consulting group devoted to helping churches become healthier and more effective. He is the author of Elemental Leaders: Four Essentials Every Leader Needs…And Every Church Must Have and The Outward-Focused Life: Becoming a Servant in a Serve-Me World.
Dave was instrumental in the growth of the Vineyard Cincinnati megachurch from its inception and then served as senior pastor for thirteen years. He spearheaded such initiatives as the groundbreaking Healing Center—a multimillion-dollar facility offering forty different services to holistically meet the needs of thousands of resource-challenged people every month—and the H2O Nigeria Project, drilling over one hundred water wells in central Nigeria.
Dave regularly speaks on leadership development and building outward-focused churches nationally and internationally. He and his wife Anita have been happily married since 1978 and have two married daughters who are both involved in ministry.
Al Buchweitz is VP of Growth at Elemental Churches. His experience is a unique blend of pastoral leadership and church-planting as well as innovative entrepreneurial endeavors in the marketplace. After graduation from Wheaton, Al planted churches in Boston and Chicago and later served on the executive team at Vineyard Cincinnati Church during a time of explosive growth, overseeing the development and management of Assimilation, Communications, Outreach and Celebration Support.
In the marketplace, his roles included sales and partnerships for LexisNexis and sales and facilitation for Building Healthy Teams Curriculum, Open Mentoring & Leadership/Innovation Simulations at Triple Creek Associates. Al owns several patents, has created brands and successfully launched three unique product lines. Al’s catalytic role with Elemental Churches is shaping the organization’s growth through networking, product messaging, and marketing strategies.
Al and his wife Stephanie enjoy a full life with seven children, three sons-in-law, and Jack the dog.
Dr. Tom Thatcher is co-founder and Chief Analyst of Elemental Churches. He has served as Dean of the Russell School of Ministry and Cincinnati Bible Seminary and professor of Biblical Studies. As a teacher, Tom has spent more than 20 years in seminary and congregational classrooms leading courses and presentations on Biblical Studies and early Christianity. He has served on numerous research committees in the Society of Biblical Literature, has authored or edited 20 books on the New Testament, edits an academic series of books, and regularly writes mass-market adult curriculum materials. As an administrator, Tom has substantial experience in program review, strategic planning, organizational infrastructure, and outcomes assessment. Tom regularly speaks at academic conferences and a variety of congregational settings. Tom and his wife, Becky (a former public school teacher, children’s minister, and now intervention aid), have been married since 1987 and have two children.
Follow Elemental Churches on Facebook and Twitter and connect with Dave, Al and Tom on LinkedIn.
Franchise Marketing Radio: John Mike Heroman with Salad Station
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Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com
John Mike Heroman, Franchise Development, Salad Station.
Salad Station was founded in 2012 by now-president Scott Henderson with the support of his mother and co-founder Cindy Henderson, The Salad Station continues the legacy of the Henderson family’s deep passion for farming, fresh ingredients and exceptional value.
The Salad Station’s self-serve, pay-by-the-pound approach benefits guests by bringing purpose to their bowls and reducing waste while also supporting franchise partners by translating to a low-cost labor model. With over 100 toppings and a hot bar, the Salad Station offers triple the choices of other BYO salad companies—including gourmet selections without the premium price tags.
The brand continues to innovate with an ever-evolving menu, on-the-spot chop or wrap options and the recent launch of its automated salad-building machine with touch screen customization, SALLY. The Salad Station’s commitment to a bountiful salad bar that is always “Fresh, Full, Clean” make the franchise truly unique and has contributed to a footprint of over 20 units and growing. For more information about franchising with The Salad Station, please visit https://thesaladstation.com/franchising
Follow Salad Station on Facebook and connect with John Mike on LinkedIn.
BRX Pro Tip: Ways to Use a TV Screen in Your Studio
BRX Pro Tip: Educate Your Clients About Search Benefits
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BRX Pro Tip: Educate Your Clients About Search Benefits
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk a little bit about what our studio partners and our client host can and should be doing in terms of educating their guests, their clients, their listeners about the search benefits associated with participating on the Business RadioX platform.
Lee Kantor: All right. I think this is an area that we kind of take for granted and that you’ve got to make a point to tell your guests and your clients and your sponsors, everybody, that when they appear on a Business RadioX show, an episode that’s published, Google usually puts them pretty high up. Like when they search for their name or their company’s name, that post, that episode that they were on usually is one of the top 10 search results for them and their company.
Lee Kantor: So, it’s a good piece of content for them to have shown up high because it gives them the third-party validation that they were on a legitimate business talk network. It shows that they’re a legitimate company because then, they had enough, you know, gravitas to appear on this show. So, there’s a lot of benefits for them that their episode appears so highly in Google. And it’s not just the usual suspects of, you know, my LinkedIn and the usual stuff that usually shows up.
Lee Kantor: So, it’s important to make them aware that this is happening and this is part of the value. And especially if you’re trying to sell somebody something, letting them know that, “Hey, when you appear here, your client’s episodes are going to show up high.” So, they’re going to get SEO value from doing this. So, it’s important to make people aware, but I think we take it for granted because it happens so frequently and so easily.
