Before joining ATDC, Adam Gautsch spent most of his career helping to run a website development company in Greenville, South Carolina. For fun, he helped start and run different organizations and events in the tech and entrepreneurial sectors. These included a co-working space, a social entrepreneur meetup, an idea collection website for cities, an app tracking the Greenville trolleys, and Startup Week Greenville.
Follow ATDC on LinkedIn, Facebook and Twitter.
Karl Falk, CEO of BotDoc, is a visionary behind refined and simple processes. US Air Force Academy graduate, former AF officer, responsibility over $1B, Government consultant on emerging tech and rapid software prototyping. Entrepreneur with ability to lead, inspire others and take action.
Tracy Fox, CRO and Director of Business Develpment and Sales with BotDoc, is a seasoned entrepreneur and visionary business leader; building, growing, and scaling multiple Founding, Fortune 500, and Fortune 100 companies. Passion for building people and teams to achieve market leading growth.
Jonathan Steenland is Chief Innovation and Security Officer at Botdoc. Prior to that, he was the Chief Strategy Officer at the National Cybersecurity Center (NCC) and co-founder and Principal of CISO Services with Zyston where he was responsible for co-leading Zyston’s CISO Advisory and Consulting Services.
Jonathan is passionate about creating innovative security programs that are aligned with business needs, providing sustained competitive advantages for business and developing next-generation cybersecurity professionals.
Araz Feyzi, Founder and CEO of Syfer, is an Engineer with a Masters in Information Systems, a technologist and data scientist with over 10 years of experience at Caesars Entertainment and Duetto Cloud.
Syfer provides security for the internet of everything. They grew from a physical device that helps individual households better secure their internet and connect devices to a piece of software that helps internet service providers (ISPs) better protect all their customers.
Stone Payton: [00:00:02] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, we have so much fun in the studio. We get a lot done. We build great relationships. We generate a ton of really solid content. Let’s talk a little bit about some ways to repurpose that Business RadioX content.
Lee Kantor: [00:00:19] Right. This is something. Again, it’s an unintended consequence of our actions. We focus so much on giving an ROI in terms of helping our clients meet the right people, so they can grow their business by selling more to these guests in the show that we kind of take for granted the amount of content that we capture. And then, if you’re really mindful and really strategic when it comes to the content capture, you can be asking questions during the interview that’s going to bubble up answers that you can use later on.
Lee Kantor: [00:00:47] And if you work closely with the marketing communications people in your client’s business, then, you can really, really be strategic. They can have an editorial calendar. They can say, “This month, we’re going to be asking these kinds of questions, and then we’re going to use that for an article that we’re going to run next month.” And you can talk about trends, and tips, and all these things that can you can ask your people that you know later on, you’re going to take that content and repurpose it down the road. So, be strategic and be mindful about what kind of questions you’re going to ask with knowing that you’re going to use some of that content later on down the road. So, we do that.
Lee Kantor: [00:01:24] Capturing testimonials, great use of our platform by asking people how they benefit from this or that organization. It’s a great way to capture that. The guest always says something nice. This works extremely well at events if you’re going to do your show in an event or conference, but it also works great in the studio.
Lee Kantor: [00:01:45] So, now you have this this content in an audio form. You can, obviously, use it in audio form. You can take out clips and kind of make mini podcasts with it, frequently asked questions with it. You can, then, transcribe the stuff. The transcription pricing has gone down dramatically, especially machine transcripts. You can, now, use it as tweets, and blog posts, and and web content, social media content in all of the channels. You can use the audio as a soundtrack for video. You can take a clip, use that audio clip, lay on some photo of the guest, logos, even the words on the screen. And all of a sudden, now, you have short video.
Lee Kantor: [00:02:23] So, the content totally flexes to whatever the desire you have to fit into the overarching marketing strategy of your client. So, there is no better way to capture content this easily and efficiently than using the Business RadioX platform.
Start:ME is a free intensive 14-session business training program for promising small businesses that provides entrepreneurs the tools and connections necessary to build and grow successful businesses. We operate in three metro Atlanta communities – Clarkston, East Lake, and Southside Atlanta. When successful, these businesses generate income for entrepreneurs and their families, while at the same time, build neighborhood vitality. Start:ME has helped 208 businesses around the ATL start and grow since 2013!
Brian Goebel serves as the Managing Director for Social Enterprise at Goizueta (SE@G), a research center within Emory University’s Goizueta Business School, which generates meaningful societal impacts by making markets work for more people, in more places, in more ways. As part of his role at Emory, Brian’s serves as the Program Director for Start:ME.
Mercedes Rivera is a maker, artist, entrepreneur, and Start:ME East Lake coordinator.Mercedes graduated from Start:ME’s East Lake program in 2019 to accelerate her business, Heart Mercedes. Heart Mercedes is a handmade artisan goods and creative management services promoting the “Random Acts of Kindness” movement. Mercedes has shown up to nursing homes with dozens of balloons, taught beading lessons to special needs children, and funded a trip to Southeast Asia to host a feeding program for the less fortunate. As a fellow entrepreneur, Mercedes understands the highs and lows of one’s entrepreneurial journey, and she is passionate about working with entrepreneurs to make positive impacts through their local communities!
Jennifer Andersen Smith provides leadership, support and assistance for all of Atlantic Capital Bank’s community development initiatives and projects as the bank’s Community Development Officer. In her role she oversees community empowerment programs, such as financial and credit education, one-on-one counseling, and other specific outreach efforts. Atlantic Capital is proud to sponsor Start:ME 2019 Holiday Gift Guide which highlights amazing local businesses for your holiday shopping needs!
Follow Start:ME on LinkedIn, Facebook and Instagram.
Anne Rice is a licensed therapist in both Georgia and New York. Anne received her bachelors in psychology from Princeton University and her masters in counseling from Boston College. Anne lived and worked in Brooklyn providing in home therapy and then supervision for a team of therapists in Staten Island before returning to her home state of Georgia.
In Georgia she provided in home therapy before starting her own private therapy practice, Firefly Wellness Counseling. In the summer of 2018, after looking for space to expand her practice, Anne created Blue House Wellness, a coworking space for mental health professionals. Anne is passionate about helping other therapists launch their practices and reducing the stigma around seeking mental health services.
In her spare time, Anne can be found baking and exploring Atlanta with her husband and infant daughter.
Follow Blue House on Facebook.
Questions and Topics in this Interview
GUESTS:
Russell Johnson, Photographer, and Videographer
SOCIAL MEDIA: Facebook
Perfect Look Photography is a photography business that serves: individuals, families, wedding parties, children’s parties, family reunions, models, actors, and actresses, etc. to meet all of their photography needs. We also do real estate and corporate photography. In addition, we make videos for all special occasions. We photograph and create videos for events in the Tucson, Marana, Oro Valley, Catalina, Oracle, Sahuarita, Sonoita, Green Valley, Nogales, and Sierra Vista area. We also do photo restorations. We provide great photos at great prices!
Russ Johnson is a photographer that has been working in the industry since the early 1990s. He is always learning how to create new products for his customers and to refine his skills. He creates green screen photos, art photos, vignetted photos, montages and collages, and videos for all occasions. He has also made three documentaries. 
Sloane Ehnat Photography
520.808.8699
sloaneehnat@gmail.com
Sloane Ehnat has been a professional photographer for the past (17) seventeen years. She specializes in Personal and Professional Branding for entrepreneurs. Sloane Ehnat Photography specializes in Personal & Professional Branding Photography.
With a background in fine art portraiture and photojournalistic style wedding photography, my emphasis is on capturing your unique essence and translating that on film. I help you to stand out with world-class, ‘stop the scroll’ imagery that draws in and connects you to your dream clients. I create photographs that capture your true essence, elevate your business, and attract your ideal clients to you. Together we collaborate to bring your vision to life.
Aaron Maus, Owner/Operator
Computer Doctor of Tucson
Aaron Maus is a 20 Year Office Technology Expert, specializing in Windows environments. Author of the Book, “Why won’t this thing work?” A host of the Tucson Tech Talk Show and Technology Frustrations and Gimmicks Podcast Show. Graduate the TCI Industrial Electronics Program in New York City, Master troubleshooter, Technical Trainer, self-proclaimed hacker for the people.
Sheri Barker, Owner, and Manager
SB Creative
520-271-3724
sheri@sbcr8ive.com
sbcr8ive.com; ReviewBetty.com
SOCIAL MEDIA: Facebook | LinkedIn |
Sheri Barker is a professional digital marketer who works with local business owners and service professionals to optimize their online presence, improve their local search ranking and attract new clients. She has worked with hundreds of business owners to achieve their goals by implementing the top SEO and lead generation strategies and leveraging technology tools to maximize their productivity. A master at teaching techy things to non-techy people, Sheri is passionate about helping business owners attract their ideal clients, generate more revenue and regain their focus and freedom.
SB Creative is a digital marketing agency specializing in lead generation, web design, and now – online review management with the launch of a new service called Review Betty. Your Google My Business listing and your online reviews now account for 40% of your local search ranking signals. ReviewBetty automates your effort to acquire, monitor and amplify customer reviews.
Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com
Ruth Agbaji is the CEO and Nerd-In-Chief of Code Wiz and has a passion for helping kids connect with their inner genius. Through an interactive and project-driven approach, Code Wiz offers kids a wide variety of technology that aids the expression of their creativity.
Agbaji’s love for coding was simply love at first sight – so much so that she taught herself to code! Loving this newly found “power”, she proceeded to get a Masters in Computer Science from Tufts University and work as a Software Engineer for tech giants like Microsoft and Kronos. Desiring to make a direct impact on the next generation and having a need for flexibility, in 2017, Agbaji quit her day job to open Code Wiz.
Her vision was to have a center where kids of all abilities could come and learn about problem-solving through coding and explore every corner of their imagination as they poured themselves into personalized projects. With her first center a success and two franchisees growing and thriving, Agbaji is looking to grow Code Wiz into a household brand name in the enrichment education space.
Follow Code Wiz on LinkedIn.
Topics and Questions in this Interview
WIT’s 2019 Women of the Year Awards celebrates women who are actively engaged in Georgia’s STEAM community with roles in Small, Medium, and Large/Enterprise organizations.
Medina Allah, WIT Girl 2018
Monika Mueller, WIT Board
Maigh Houlihan, Warner Media
Kiera Palmer, WIT Women in Careers, Waddy Fletch
Antonio Newman, State Farm Insurance
D.K. Rogers, Cox Enterprises
Bernie Dixon, Launchpad2X
Kevin Miller, Adapture
Rachel Cunard and Elga Sanchez, Cox Automotive
Dr. Emily Bell, Fulton County Schools
Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk about specifically why business brokers should become Business RadioX studio partners.
Lee Kantor: [00:00:13] Yeah, business brokers are kind of a unique group because they are looking for businesses to buy, and they are looking for businesses to sell. So, they really have to be kind of have their ear to the ground when it comes to all kinds of business activity. And they also work with a lot of trusted advisors, like lawyers, and accountants, and people like that, and wealth management companies. So, they have to know a whole lot of people, and they have to be able to reciprocate to a whole lot of people.
Lee Kantor: [00:00:42] So, by being a Business RadioX studio partner, first, you have a great vehicle to reciprocate when it comes to doing a solid for any of those trusted advisors. Even though you might not be able to refer business to them as often as they refer business to you, you now have a vehicle that can give them a lot of credibility and authority by having them be a guest on one of your shows. And especially if you create shows around whatever is important to them, that’s even better.
Lee Kantor: [00:01:08] Another reason is that you get to become a mega connector. You’re going to be meeting people in all kinds of industry. So, you’re going to be able to match make in lots of different ways, in ways that you can’t even imagine until you start doing this for a few months. And then, what better way to know what businesses are getting ready or on the brink of being ready to sell than interviewing them in the studio?
Stone Payton: [00:01:29] That piece right there is huge. I call it first look. But sniffing out these opportunities is really one of the biggest challenges in that whole—even M&A investment bankers with really large organizations that serve middle market and larger markets sniffing out these deals. But also, at the smaller into the market, that is huge getting that. You’ve got a platform here that is just uniquely built for getting first look
Lee Kantor: [00:01:56] Yeah. That’s why I highly recommend if you’re a business broker and want to stand out from the other business brokers in your market, then become a Business RadioX studio partner and dominate your local market.
