angishields, Author at Business RadioX ® Page

BRX Pro Tip: What Do We Mean When We Say De Facto Media Outlet?

August 8, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: What Do We Mean When We Say De Facto Media Outlet?

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BRX Pro Tip: What Do We Mean When We Say De Facto Media Outlet? Transcript

Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you, Lee, we use this phrase a lot. What do we mean when we tell people de facto media outlet?

Lee Kantor: [00:00:13] This is one of the main reasons that a sponsor should host a show or even why someone should be a studio partner. When you host your own show, whether it’d be about a specific nature, or specific group of people, or if you have your own Business RadioX studio in a market, you become the safe place where people tell their story. And you’re the gathering point. You’re the hub. And then, you as the host or you as the studio partner get to be the one that has orchestrated this, that has facilitated this. So, you get all the credit.

Lee Kantor: [00:00:49] And then, if you do this over time, you literally become the de facto media outlet. You’re the place, the go-to place. You’re the place where these stories get told. And they’re happening either on your network, or they’re happening on your client’s show. Either way, by being the de facto media outlet, you have separated yourself from every competitor in the market. You’re the place. You might be a great accountant, you might be a great business coach, but you’re also the host of a show or the operator of a studio that tells the stories in that market or in that industry. And that’s valuable.

Stone Payton: [00:01:25] And you’re also the de facto person that they think about when they’re going to have somebody serve on a panel, speak at something, join some sort group. They know that you’re the person that does the bumpety-bump show. And if we’re going to do something meaningful in this community around this topic, we’re going to invite you to participate.

BRX Pro Tip: Niches Bring Riches

August 7, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: Niches Bring Riches

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BRX Pro Tip: Niches Bring Riches

Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you are very fond of saying “niches bring riches.” What do you mean by that?

Lee Kantor: [00:00:12] It’s important to have catchphrases. It’s important to have little memorable phrases that have key concepts stick in your head. And this one is kind of fundamental in our work. The nichier you can make your show, the better chance you have of being the de facto media outlet for that specific niche. And then, when you are that, then you are the place to be for that type of content. You’re the place to be where those type of individuals gather. So, the nichier you are, the more value you provide, the more you serve that group, the more you stand out. And then, you’re no longer a vendor. Your sponsor is no longer just another person, another commodity inside of this, a bunch of other vendors. They are somebody who is serving. They are somebody that is really supporting and celebrating the work that goes on there. So, the nichier you are, the better chance that you have to make more money in that space.

Stone Payton: [00:01:10] But don’t you find that, sometimes, this is a little bit of an emotional challenge for a prospective client or a new client in that they want to try to do everything for everybody, and they say, “Look, we want to try to reach as many people as we can.” So, sometimes, this takes a little bit of diligence and sort of tough love to get people to focus in on a niche, and then maybe build some bridges to some other opportunities. But it’s not easy for some people, I find.

Lee Kantor: [00:01:39] Right. I think you have to have kind of an abundance mentality and believe that by really serving this small group, that you are going to have access to this larger group, because when you do serve, like we do a lot of work with women entrepreneurs, by doing a lot of good work for women entrepreneurs, male entrepreneurs don’t avoid us. They want to play too.

Stone Payton: [00:02:02] Right.

Lee Kantor: [00:02:02] So, they want to figure out how they can get what the women entrepreneurs have. So, it’s not a scarcity mentality. It’s an abundance mentality. But you can serve more by being really definitive of “These are the people I serve on this show.” And then, when you can do that, then the sky’s the limit of what you can serve beyond this one show, but this show should be about this niche.

SBBV E9: Meet Stephanie Rising, Small Biz, Big Voices

August 6, 2019 by angishields

Tucson Business Radio

SBBV E9: Meet Stephanie Rising, Small Biz, Big Voices

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Mark Bishop interviews Stephanie Rising, host of Small Biz, Big Voices

A business coach and author, Stephanie Rising has helped over 100 small business owners achieve greater proficiency, profitability, and sanity. She specializes in navigating the complexities of family-owned companies and partnerships with 5 to 25 employees. An expert small business advocate, she provides objective problem solving and accountability that has led many of her clients to award-winning achievement. Her clients have represented a total of over $60M in annual revenues and 1,000 employees.

Stephanie specializes in DISC behavioral analysis and her book, DISC: Leverage Your Nature, Increase Your Sales, is available on Amazon. She outlines step-by-step tactics for building a marketing plan that is sustainable for each reader’s personality and speaks to their specific target market. Stephanie has led numerous well-received workshops on DISC-based marketing and applying behavioral analysis in business.

As an extension of her belief in promoting an educated and healthy community, Stephanie is a monthly sponsor of Youth On Their Own, which provides stipends, supplies, and mentorship to Tucson teens who are homeless through no fault of their own.  She also supports Temwani Children’s Foundation, which provides education, food, and hope to orphaned children impoverished by the effects of HIV/AIDS in Lusaka, Zambia in Africa.

Stephanie’s podcast, Small Biz, Big Voices, is broadcast monthly on Tucson Business Radio X. Show notes, interview questions and additional coaching tips can be found on her Small Biz, Big Voices Facebook page.

Stephanie is available for executive team coaching, strategic planning retreats, and public speaking.

NFTC: Talks About Construction in Tucson Ep 9

August 6, 2019 by angishields

Tucson Business Radio

NFTC: Talks About Construction in Tucson Ep 9

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GUESTS:

Tim Bee
Southern Arizona Director
Arizona Builders Alliance
520.881.7930
tbee@azbuilders.org
website: https://twitter.com/ABAArizona
SOCIAL MEDIA: Facebook | LinkedIn | Twitter |

Bee was elected to the Arizona Senate in 2000 to represent Legislative District 30. Tim Bee was re-elected three times: in 2002, 2004, and 2006. Bee termed-out of the legislature in 2008. The Senate is term-limited; members may a maximum eight years (four two-year terms).

Bee served as Senate Majority Leader for two sessions from 2003 to 2006. In 2007 he was elected Senate President, the first from Southern Arizona since 1974.

In February 2009, Bee was appointed by Arizona Governor Jan Brewer to head the Governor’s Office in Tucson where he served until May 2011. Bee left the Governor’s office to take a position as the Senior Director for State Relations at the University of Arizona. Within four months he was promoted to serve as Associate Vice President for State Relations. Bee went on the become the Vice President for Government and Community Relations, overseeing Federal, State, Tribal, and Community Relations and the Office of Presidential Events and Visitor Services. Bee left the UA at the end of 2017 to pursue a career opportunity with the Arizona Builders Alliance where he currently serves as the Director for Southern Arizona.

Brad Lloyd
Vice President
Lloyd Construction
520.884.9821
brad@lloydconstruction.com
LinkedIn: https://www.linkedin.com/in/brad-lloyd-65363379/
Facebook: https://www.facebook.com/lloydconstruct/
Website: https://www.lloydconstruction.com

Bradley J. Lloyd is a second-generation owner/operator for Lloyd Construction Company, Inc. Raised in the industry, Brad learned the construction business from his dad at an early age. Throughout his upbringing, Brad would accompany his father to the job site and listen and learn as his father explained what was happening in each stage of construction. When he was old enough, Brad joined the work crews out in the field and learned a variety of trades, also acquiring his accreditation with the American Concrete Institute Masters Training. He earned a Bachelor of Science degree in Criminal Justice from Western New Mexico University, and then returned to Lloyd Construction to continue his career. Eventually, Brad made his way into the office and has served as lead estimator, project engineer, and project manager. In 2004, Brad became Vice President of Lloyd Construction, alongside his brother Bill, who is President.

Together, they carry on the family tradition of delivering award-winning, high-quality, and value-driven projects to the Arizona market. Brad enjoys nothing more than doing good for the local community and has served on a number of Boards, including the Tucson Boys Chorus, Southern Arizona ABA, Arizona Construction Trades, the Arizona Cancer Center, 14 years as a Board Member and coach for Tucson Youth Athletics, a member of the CAPLA and Lloyd Scholarship Committee, and an active member and contributor to the Arizona 4-H Youth Development Program.

A great part of their success today – and what makes Lloyd stand out from the crowd – is the personal attention, consideration, and passion that Brad lends to every project.

Alice Templeton
Business Development Director
Barker Contracting
520.323.3831
atempleton@barkerone.com
Website: https://www.barkerone.com
SOCIAL MEDIA: Facebook: | LinkedIn

Alice has decades of experience in enhancing business practices and communications on behalf of the A/E/C industry. A Tucson native, she brings long-standing relationships and a solid understanding of our community to every effort she pursues. As a former president and current board member of the Metropolitan Pima Alliance, Alice offers insight and knowledge of the real estate development community, enabling her to bring diverse interests together to find common ground solutions. Alice is equally at ease working with all sectors of the public, whether government staff, developers, businesses or neighborhoods. She is a dynamic speaker who has presented at regional and national conferences on a variety of subjects, including client relations and project management.

About Your Hosts

Tucson Metro Chamber
465 W. St. Mary’s Rd.
Tucson, AZ 85701
520-792-1212

As the president and CEO of the Tucson Metro Chamber, Amber Smith leads the Tucson Metro Chamber in implementing the goals and visions of the Chamber’s Board of Directors to champion an environment where business thrives, and the Tucson community prospers. Focusing on growing business through workforce development, talent attraction, and public policy, the Tucson Metro Chamber helps make Tucson the ideal destination for business success.

Amber serves in several leadership positions including as President and a founding board member of the Southern Arizona Defense Alliance, a board member of the Pima Community College Foundation, Advisor on Startup Tucson and Board Member on Cradle to Career. Amber’s mission is to bring together the right groups to have a collective impact.

Amber graduated from the University of Arizona with a bachelor’s degree in political science and a master’s degree in public administration from Eller College. Amber began her career working for Senator McCain where she became adept at retaining professionalism and decorum when discussing controversial matters. A government relations professional by trade, Amber skillfully navigates challenging policy matters while finding common ground. Collaborative by nature, she continues to build relationships between the public and private sector to achieve mutually beneficial goals.

Michael Guymon
Vice President
Tucson Metro Chamber
(520) 792-2250 x150
Mguymon@tucsonchamber.org
Website: https://www.tucsonchamber.org
SOCIAL MEDIA: Facebook | LinkedIn |

A native Tucsonan, Michael Guymon’s twenty-two-year professional career has primarily centered on political strategy, business development and advocacy, and organizational management. As Vice President for the Tucson Metro Chamber, Michael is responsible for developing and implementing the Chamber’s local public policy and workforce development/attraction programs and initiatives.

Michael’s previous positions include Vice President of Regional Partnerships for Sun Corridor Inc.; Executive Director of Metropolitan Pima Alliance; Chief-of-Staff to Tucson City Council Member Fred Ronstadt; Asst. Vice President for Governmental Affairs for the Tucson Metropolitan Chamber of Commerce; and political consultant to The Bridges, a 360-acre mixed-use, infill development that will include Tech Parks Arizona, GEICO’s regional headquarters, housing, and a 111-acre commercial development. Michael holds a bachelor’s degree in Political Science from the University of Arizona.

On a personal note, Michael’s passion is baseball and he was named the Official Scorer for the Tucson Padres AAA Baseball Club from 2011 – 2013. The team moved to El Paso in 2014.

The Arizona 100: Preview of the August 8 Issue

August 6, 2019 by angishields

Valley Business Radio

The Arizona 100: Preview of the August 8 Issue

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The Arizona 100

The Arizona 100 is a twice-monthly digital publication that provides quick and concise, yet thorough, news of the people, events, activities and news shaping Arizona. Each of the 100-word stories or 100-second videos focus on the arts, entertainment, history and restaurants to business news, management, healthcare and real estate.

The Arizona 100 has international and national “100” partner markets, which publish any article/ video upon request providing a combined reach of more than 300,000 readers across 15 markets.

The Arizona 100 is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

To subscribe to The Arizona 100, visit thearizona100.com. Submit story ideas to editor@thearizona100.com

BRX Pro Tip: How Long Should a Show Be?

August 6, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: How Long Should a Show Be?

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BRX Pro Tip: How Long Should a Show Be? Transcript

Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we do a lot of shows out of the studio. We do a lot of shows in several states now across a lot of studios. How long should a show? And what I really mean by that is an episode. How long should an episode be?

Lee Kantor: [00:00:17] As long as it takes, that’s how long it should be. I am not a believer of shorter is better. I think it should be as long as it has to be. In our studio, we allow 90 minutes for an episode. Our recommendation to most people is the show should be between 30 and 60 minutes. And given, at least, 30 minutes of time to kind of breathe after the show’s over, and hang out, and let the magic happen of the interacting and the energy of the room kind of come to fruition. But I think that a show can go at any length of time. And I don’t think you should rush it. I think that people’s attention span is as long as something is compelling and interesting.

Lee Kantor: [00:01:00] So, if you feel like your conversation within your interviews are getting kind of circular, and you’re rehashing things that you talked about before, then it’s probably a good idea to end it. But I don’t think that you have to end the show at any specific time just because the show — there’s no time limit. That’s the beauty of this long-form medium that you don’t have to have a time limit. It can be as long as it has to be. But it’s much better to end it sooner, and leave them wanting more, and wanting them to come back on than it is to wring out every drop of it, and the guest feeling like they never have to come on again because, again, the purpose of doing these shows is to build a relationship, accelerate relationships, and you want them to want to come back on. You want them to refer guests. You want them to enjoy the experience and play longer

Diane Quintana with DNQ Solutions, Jonda Beattle with Time Space Organization and Katharine Chestnut with Alkaloid Networks

August 5, 2019 by angishields

Atlanta Business Radio

Diane Quintana with DNQ Solutions, Jonda Beattle with Time Space Organization and Katharine Chestnut with Alkaloid Networks

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Diane N. Quintana is a Certified Professional Organizer and owner of DNQ Solutions, LLC, based in Atlanta, Georgia. A seasoned expert in her field, Diane led the organizing team for an episode of A&E Hoarders show in 2011 and provided several after-care organizing sessions for the segment participant. She has been featured in Real Simple Magazine and has appeared on the Atlanta Friends and Neighbors Show.

An accomplished speaker and author of four books including Flying Solo: A Guide to Organizing Your Home When You Leave Your Parents’ Nest and Now What? A Simple Organizing Guide, Diane most recently co-authored the illustrated children’s books Suzie’s Messy Room and Benji’s Messy Room with Jonda Beattie.

As a mother and former elementary school teacher, Diane has lived and worked in four countries including Asia and the United States.

Diane teaches professional women and working mothers how to become organized and provides them with strategies and solutions for maintaining order in their busy lives. She specializes in residential and home-office organizing in metropolitan Atlanta and in working with people challenged by ADD, Hoarding, and chronic disorganization.

Diane is a member of the Institute for Challenging Disorganization (ICD), The National Association of Productivity and Organizing Professionals (NAPO), and NAPO-Georgia. She is certified in chronic disorganization through the ICD and holds Hoarding and Attention Deficit Disorder specialist certificates. Diane is also a consultant with Parkaire Consultants in Atlanta.

Connect with Diane on LinkedIn and Twitter and follow DNQ Solutions on Facebook.

Jonda S. Beattie is a Professional Organizer and owner of Time Space Organization based in the Metro-Atlanta area.

As presenter, author of three books as well as a retired special education teacher, she uses her listening skills, problem solving skills, knowledge of different learning techniques, ADHD specialty, and paper management skills to help clients tackle the toughest organizational issues.

Jonda does hands on organizing, virtual organizing, and moderates a Zone Plan Teleclass for those who prefer to work on their own with organizational coaching.

Connect with Jonda on LinkedIn and follow Time Space on Facebook and Twitter.

Katharine Chestnut spent 30+ years focused on marketing strategy continues to provide marketing consulting along being active as a speaker and mentor. She opened Alkaloid Networks, an Atlanta coworking office, four+ years ago and recently launched the Atlanta Coworking Alliance.

Follow the Atlanta CoWorking Alliance on Twitter and Facebook.

MarketMate Atlanta: Faye Sykes and Kevin Salvadori with Scarlet Oak Financial Services

August 5, 2019 by angishields

Atlanta Business Radio

MarketMate Atlanta: Faye Sykes and Kevin Salvadori with Scarlet Oak Financial Services

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Faye Sykes is CEO of Scarlet Oak Financial Services. Faye’s passion is educating and helping individuals and business owners design workable financial solutions. As an IAR Investment Advisor Representative, Faye is a fiduciary for her clients and works on a fee-based or fee-only basis that keeps it transparent and simple for her clients. After Faye’s mother lost her battle with cancer in 2006, she found that retirement planning is a lot more than just investing and earned her Certified Long Term Care Designation and has tirelessly learned as much as she can about Social Security and ways to help her clients maximize their options.

What you should expect working with Faye as an advisor:

• Customized financial planning and consulting
• Easy to understand education on a variety of financial topics
• Coordinate with CPA’s and estate planning attorneys make sure
• Provides integrity and honesty helping you toward your financial goals

Faye has volunteered in many organizations including Senior Connections, Life Enrichment Senior Services, Decatur Business Association, Decatur Arts Alliance, Kiwanis as a Distinguished past President and a Lt. Gov and founding member and past President of Atlanta Independent Women’s Network.

Faye is a graduate of Syracuse University- GO ORANGE and loves the Green Bay Packers. She has been in the financial services industry since 2005. Contact her at 800-871-1219 or fsykes@scarletoakfs.com.

Kevin Salvadori, an Independent Wealth Manager at Scarlet Oak Financial Services, has a mission to help you get your finances in shape! If you have ever felt lost with what to do or where to start to get your finances in order, he can help. Kevin offers a flat fee one-year consulting program – “Financial 101” He will help you create a budget, assist with plan to get out of debt, educate you on basic financial concepts, help you understand investing and insurance and much more. This program lays a foundation for a healthy financial future.

In addition, as our 401k specialist, he assists the employees of our plans to understand not only their 401k options, but other retirement planning that creates opportunities outside of the 401k, 457 or 403b retirement plans.

What you should expect working with Kevin as an advisor:

• Customized financial planning
• Education on a variety of financial topics
• Coordinate with CPA’s and estate planning attorneys to cover all important areas of your financial life
• Provides integrity and honesty helping you toward your financial goals

Kevin became passionate about retirement planning and investing after he was forced to retire from professional basketball prematurely due to a career ending injury. His belief is you need to prepare for the unexpected when you can, because you never know what the future will hold.

In his free time, Kevin volunteers as a coach with high schools and camps. He enjoys teaching life lessons that he was so fortunate to learn from his college basketball Coach Dean Smith. He is a graduate of University of North Carolina at Chapel Hill and a member of the 1993 National Championship Basketball team. Kevin still stays very active outdoors and enjoys time with his dogs. To contact Kevin call 800-871-1219 or email him at kevin@scarletoakfs.com.