angishields, Author at Business RadioX ® Page

BRX Pro Tip: Theater

July 26, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: Theater

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BRX Pro Tip: Theater Transcript

Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about the window dressing the theater, some of the touches that we put on this thing of ours to make this the environment that generates such marvelous results.

Lee Kantor: [00:00:19] Yeah. A lot of what happens in the studio is going towards building that experience that is memorable, that’s visceral, that leaves an impact that these people remember. It becomes the best thing they did that day. It becomes the best thing they did that week. It’s the thing that they tell their spouse, and family, and friends about. Some of the things we do in the studio to create and to amplify the experience is we use headphones. There’s no reason to use headphones. We can all hear each other. We’re just a few inches away from each other. But by putting on headphones, we’re isolating ourselves and our voices, and we’re really whispering into the brains of all the people in the room. We have their undivided attention.

Lee Kantor: [00:01:00] Another area of theater is the on-air light. The on-air light, boom, once that light goes on, there’s a hush in the room. They feel the tension. This is real now. This is happening. We are doing a live broadcast. Broadcasting live. That creates the tension. That creates the, “I can’t take it back. I better be careful of what I’m saying.” It creates the opportunity of doing something they’ve never done before. Most of these people have never been part of a live broadcast. And then, it amplifies the tension. Another thing that we do in here is what-

Stone Payton: [00:01:35] Well, we’ve got the lighted sign, we get the flat screen television, we’ve got a mixer that is, my dad would say, too much sugar for a dime. But it’s appropriate because of the environment that we’re trying to create. And then, there’s some things you can do from a theatrical standpoint in your role as producer and host. One of mine, it’s as simple as, “We are live in five.” And I mean, it’s just a whole different dynamic when you do that.

Lee Kantor: [00:02:00] Right. And taking photos after the show. Making it an event. This is something that they’re going to share on social media. They’re proudly taking their photo in front of a Business RadioX microphone that I can’t tell you how many LinkedIn profiles have that photo in it because it is a big deal. It legitimizes them in the eyes of their marketplace.

BRX Pro Tip: Reasons for Not Doing This

July 25, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: Reasons for Not Doing This

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BRX Pro Tip: Reasons for Not Doing This Transcript

Stone Payton: [00:00:03] And we are back with BRX Pro Tips. Stone Payton and Lee Kanter here with you. Lee, we talk almost every day, every hour about the rationale, the reasons for doing this, for working with Business RadioX, this thing of ours, but let’s look at the other side of the coin. What are some valid reasons not to do this?

Lee Kantor: [00:00:25] I wouldn’t do this if I didn’t sell a product that was worth, at least, $10,000. If my customer isn’t worth $10,000, I probably wouldn’t do this with us. I mean, I might do a podcast individually for myself, but I wouldn’t do it through Business RadioX because I don’t think the price point works well. I think, it’s an easy sell when they think they can get one sale in a year, and that pays for a year of BRX. That makes it simple. If it’s a $500 item, and they’ve got to sell a quantity of it, I don’t think we’re that great for doing that.

Lee Kantor: [00:00:59] Another reason to not do this is if you don’t care about people and serving. If you think that you’re just going to burn and churn through a list of people as clients, we’re probably not the right fit because we’re investing a lot of time in building a community and serving an ecosystem. And if you don’t have that mindset, it’s not going to work for you because we’re really looking for people who have a longer term kind of perspective of things. And if they’re looking for a quick fix, or they need money tomorrow, again, our platform probably isn’t right for them.

Stone Payton: [00:01:29] Well, I’ll tell you, I wouldn’t do this if my goal was to become a media or, specifically, a radio personality. If I really envision my headshot on a bus or a bench in the town square, and I wanted to be that local celebrity, there’s nothing improper about that pursuit, but this isn’t the right path for that at all. This thing of ours is the right path for serving a specific niche in your community, building those relationships, and celebrating and supporting people in the local business community, and doing that with the aim toward serving and growing your business. But if you want to be a radio personality, this isn’t the right thing.

Phil Bradstock with the Phoenix Film Office, Patrik Matheson with Bridge, and Roger Hurni with Off Madison Ave and LighthousePE

July 24, 2019 by angishields

Filmmaking, Visual Storytelling, and Marketing

Valley Business Radio

Phil Bradstock with the Phoenix Film Office, Patrik Matheson with Bridge, and Roger Hurni with Off Madison Ave and LighthousePE

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Phil Bradstock

Phil Bradstock is Film Commissioner at the Phoenix Film Office, the ultimate resource for everything you need to film in the City of Phoenix, including permits, information regarding technical crews, talent, local resources, and coordination with other agencies to film at city-owned locations.

Phil grew up in Phoenix and graduated from Brophy College Prep before earning a degree in Political Science from Boston College. After graduation and following an Endless Summer around the globe, he was offered a position as a Production Assistant on the TV show Suddenly Susan at Warner Bros. Studios. While never intending to pursue a career in the film industry, he soon settled in his role as a Production Coordinator for Warner Bros. Television and worked on such shows as Nikki (WB), Presidio Med (CBS), Run of the House (WB), Center of the Universe (CBS) and Hot Properties (ABC).

After meeting his future wife on set, they decided to relocate to Phoenix where Phil was hired by the City of Phoenix as the Film Commissioner in 2006. Phil’s role as the Film Commissioner is to attract projects into the Phoenix market, direct them to local resources, provide location assistance, and act as the logistics coordinator amongst multiple government agencies and the local community.

Connect with Phil Bradstock on LinkedIn, and follow the Phoenix Film Office on Twitter.

Patrik Matheson

Patrik Matheson is Co-Founder of Bridge, a passion-driven creative studio that pushes the boundaries of both online and offline visual communication. They BRIDGE the gap between business strategy and creative execution, building impactful brands through authentic storytelling, graphic design, and web development.

A producer at heart, Patrik has been creating little businesses, experiences, and events for friends since he was eight years old. He started learning HTML and CSS in high school and by his senior year, Patrik was doing freelance work for family friends. He moved to Phoenix and quickly found an intership at Atmosol, the premier Amazon webstore builder for major brands. There he learned quality assurance, documentation and ultimately how to code very well. Patrik also interned at The Lavidge Company, where he worked on major social media accounts like the Waste Management Phoenix Open and The Phoenix Suns. He then went on to take a front end development position at Prizelogic for about a year which was his last “job,” ending in 2013.

As the co-founder of a creative agency, Patrik has learned the importance of separating himself from many parts of the business that previously fell solely on his shoulders as a freelancer. This change in mindset has allowed him to play a role that often involves being a good communicator and articulating vision to produce higher quality work than he could ever do alone.

Connect with Patrik Matheson on LinkedIn, Facebook, and Instagram, and follow Bridge on LinkedIn, Facebook, and Instagram.

Roger Hurni

Roger Hurni is Co-Founder, Managing Partner and Chief Creative Officer at Off Madison Ave, an integrated marketing communications firm in Tempe, AZ. Off Madison Ave specializes in new media, strategic planning, interactive marketing, public relations, advertising, market research and strategies, and media planning.

Roger’s belief is that great creative and marketing results stem from the alignment of behavioral triggers along the lifetime customer engagement path. He has worked with top tier brands such as Nike, Doubletree Hotels, PetSmart, Safeway, Wells Fargo, Starwood Resorts and Hotels, and P.F. Chang’s, to name a few. And as a business owner, he understands the true value a brand can bring to the success of an organization.

Roger is also Managing Partner and Chief Marketing Officer for LighthousePE, an AI-driven personalization and proximity marketing solution for mobile app developers that “delivers the right message to the right person in the right place at the right moment.”

Check out the co-branded campaign for @VisitArizona and @BarbieStyle on Instagram: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, and 11.

Connect with Roger Hurni on LinkedIn and Twitter. Follow Off Madison Ave on LinkedIn, Facebook, Twitter, and Instagram, and follow LighthousePE on LinkedIn, Facebook, and Twitter.

BRX Pro Tip: Insurance Client

July 24, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: Insurance Client

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BRX Pro Tip: Insurance Client Transcript

Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we talk about your book of business and some organizations, some individuals who really fit the mold for the kind of people we can genuinely help — help other people, and make more money, serve their market. One of which we’ve come to learn is the folks in the insurance business, but we’ve got a client here who is in the long-term care planning insurance business. Give us some highlights about how and why this is working so well for this guy.

Lee Kantor: [00:00:35] Yeah. I think a good way to illustrate this is to kind of go through what that show concept meeting looked like. Initially, he came in as most of these people do with the idea of doing a show about the long-term care insurance business, the tax benefits, and things like that, the kind of deep dive into it. And we quickly moved him into doing an exercise where we identify who are his best prospects, who are the ideal clients that he would like to clone. And then, we eventually landed on women executives or women entrepreneurs, people that have an easier time wrapping their arms around this kind of service, and they see the benefit right away.

Lee Kantor: [00:01:16] And once we did that, then that opened up the doors to really start brainstorming where are we going to be able to find these people. He knew some successful women business people. We knew some successful women business people. Then, we did the traditional show concept meeting where we identify the power partners, the influencers, the people that refer to him. And then, in short order, he was able to get a dream list, and he was off to the races.

Stone Payton: [00:01:46] That’s the understatement of the century. This guy, of course, understands the value of referrals, had some great clients who really liked him and appreciated the value of his work, but hasn’t given him much in the way of referrals. Did he walk out of episode one with like over a dozen referrals from someone who had never given him any, I don’t think.

Lee Kantor: [00:02:06] Right. He knew this person for over a decade and never got a referral. And then, after the episode, he got over a dozen. And just by changing the framing and the positioning, instead of asking for a referral for insurance, he was asking for a referral of a successful woman entrepreneur, even though those both people are the same person to our client. The ask is for a woman entrepreneur that’s doing good work to be spotlighted, that is a much easier referral than have the insurance guy call me.

Cialdini’s Influence on Our 6 Principles of Persuasion

July 24, 2019 by angishields

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How Can You Leverage Your Network to Serve a New Sponsor?

July 24, 2019 by angishields

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Stone Payton:
And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you are so good at this. I want to ask you to talk about it a little bit. How can we leverage our existing network to serve a new client, a new sponsor?

Lee Kantor:
One of the benefits of operating your own Business RadioX Studio is that your network is very diverse. You have interviewed or been part of interviews of people in a variety of industries that most people really don’t have access to. Most people work in a certain field, and they know certain types of people, but because you interview people from all across the business community, you have a very wide and deep network.

Lee Kantor:
So, when you have a new sponsor, one of the most generous things you can do to really help them have a successful launch is reach out to your network and make a connection. I do these all the time, “Bob, meet Mary. Mary, meet Bob.” And then, get them together, and so they can start helping each other. So, now that your new sponsor can reach out, and then take it from there, and then start building a relationship, you’ve served both of those parties. You’ve made it easier for the sponsor to make a new friend and maybe meet a new potential prospect or client for them. And you’ve helped the past guest get onto another show to help give them more exposure and get the word out about their work. And they might have a new business acquaintance that can help them in their business.

Lee Kantor:
So, by being this kind of mega connector, you are really living into the mission that we’re trying to help our studio partners do in the markets they serve is to being that de facto media outlet, that hub, of business knowledge and influence in their market.

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How Do You Help a New Client Design the Right Show Concept?

July 24, 2019 by angishields

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Stone Payton:
And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, it’s the heart of our process. This is what I think puts us in a position to genuinely serve our clients. How do we help a new client design the right show concept?

Lee Kantor:
This is one of the finest part of the job because this is where the potential client comes in and, invariably, they want to do a show about whatever they do. If they’re an accountant, they want to do the accounting show. If they’re an insurance person, they want to do the insurance show. One of the first things that we like to tell them is the great idea, let’s hold that idea over here to the side, but let’s dig into who your best client is. Let’s try to understand and really kind of articulate the ideal client you’d like to clone. Who is the person you want more of? What client would you like to have over and over again?

Lee Kantor:
When you have conversations about that, you can move the sponsor into thinking, “You know what, it is better if I focus in on my best client or my best prospect because if I had more of those, that would move the needle in my business. It is less important for me to show how smart I am about whatever topic I have. I have plenty of time to do that, but what I don’t have and most of them don’t have is a machine that brings the right prospect in front of them in a predictable, reliable manner,” which when you host a show about the specific niche, about a specific group of people, that does that. It becomes a machine. And then, now, they have a tool they can use to go out to the marketplace and request more of these type people because your company is sponsoring a show that is putting the spotlight and celebrating the work of this individual person, this type of person.

Stone Payton:
So, everything you’re saying is right, of course. But I think one of the things that we do to serve people particularly well in this regard is the process of landing on that right show concept. It really does need to be a process of mutual discovery, a co-authored show concept that they really embrace and buy into. And I think you do that particularly well. But I think just going into it with the mindset of co-creating a show to deliver desired outcomes is so much more powerful than “Sit down, shut up, give me your milk money, and let me teach you how to do this.”