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BRX Pro Tip: There Can Only be One Priority

November 12, 2024 by angishields

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BRX Pro Tips
BRX Pro Tip: There Can Only be One Priority
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BRX Pro Tip: There Can Only be One Priority

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, this is an interesting perspective, but I think I’m in 100 percent agreement with you on this, there can be only one priority.

Lee Kantor: [00:00:16] Yeah. The word priority, the origin of the word priority – fun fact – appeared in the 1400s and it didn’t have a plural. The plural of priority didn’t appear until less than 100 years ago. So, prior to less than 100 years ago, people had one priority. There was only one thing to do.

Lee Kantor: [00:00:40] But, today, most people have lots of priorities. And because of that, they’re accomplishing a lot less than they could if they just focused on the one thing that really mattered. So, if there is one thing that really moves the needle in your business, try doing that and only that, and see what happens.

Sylvia McNiel with Mary Kay

November 11, 2024 by angishields

Houston Business Radio
Houston Business Radio
Sylvia McNiel with Mary Kay
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Sylvia-McNielSylvia McNiel, known as ‘Super Sensational Sylvia’! Sylvia is a top Mary Kay consultant in San Antonio, driven by a passion for helping people that has fueled her 29-year career in beauty and wellness.

She brings honesty, integrity, and hard work to each consultation, always mixed with a splash of fun.

Beyond her business, Sylvia is a weekend enthusiast—diving into football, outdoor activities, and running with her friends.

With a love for travel, she’s gearing up for an exciting trip to Ireland to run a half marathon and explore the beautiful countryside.

Follow Mary Kay on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Trisha Stetzel here, bringing you another episode of Houston Business Radio. Today, I have an amazing human being with me that I met many years ago through BNI Business Network International. If you’re not familiar, you might want to take a look because it does create long lasting relationships. I’d love to introduce you to Sylvia McNiel, also known as Super Sensational Sylvia. She’s a top Mary Kay consultant in San Antonio and Houston. Now she’s built a beautiful team and she’s driven by passion, helping people. That has fueled her A 29 year career in beauty and wellness. She brings honesty, integrity and hard work to each consultation, always mixed with a splash of fun. Sylvia, welcome to the show.

Sylvia McNiel: Thank you. Thank you. Trisha. What a what. A huge, uh, intro to live up to. It’s it’s. Thank you, I appreciate that. Um, but, yes, I created it myself. You know, calling myself super sensational Sylvia. And a lot of times my my husband will, you know, when I’m not in the when I’m not super sensational, he will tell me that you’re not being very sensational right now. And I’m like mhm mhm.

Trisha Stetzel: Well we’re just going to call you triple S today. Okay. All right. Triple s. Well and we, we do have um I asked you to come on the show because you’re such a beautiful story to tell that I think people need to hear. But before we get there, I have a few questions for you. So the first question I want to put out there is I know that you’ve built a really strong reputation in Mary Kay, and it has been 29 years. It’s a long time to be in this business. So tell me, what initially inspired you to get into the beauty industry, and how has that motivation evolved over the last 29 years?

Sylvia McNiel: So I started my business 29 years ago when my I have three children. Um, and we, um, they were all under the age of five. My husband had just graduated from AMP, uh, school. He had an associate’s degree in in mechanical. He’s he’s a mechanical guy. Okay. Um, and he he picked up a Reader’s Digest book and was reading it, and there was an article about Mary Kay and my mother had. Has sold Mary Kay. She was selling Mary Kay at the time, and he would watch her leave, like around Christmas. He’d leave in the morning and she’d come back with cash, and then she’d leave again in the morning with some more baskets and come home with cash. And he was he was putting it all together. And he said, I really think you need to look into this business. I think it’d be great for you. Um, at the time, I, we had chosen to remain a single income family. And, um, so I wasn’t getting out of the house very often. I, you know, my wardrobe was was a mom wardrobe, sweatpants, t shirts, ponytail, hairstyle. Um, I did not wear makeup. And, um, you know, so I, I, you know, I opened my mind to it at the, in the beginning, I was like, I don’t want to do what my mom does, you know? We all go through that. And so I was like, okay, I’ll listen. And when I went to my mom, the home of my mom’s director, this beautiful woman, and, um, she just glided along and, you know, just diamond dripping in diamonds. Had a pink Cadillac, beautiful house. And I thought, what is going on here? Because everybody in that room was gorgeous.

Sylvia McNiel: Everybody had beautiful skin. Everybody was just happy. Everybody was happy. And, you know, it was just a different environment. And so when I heard about the opportunity, what really grabbed my attention was the fact that Mary Kay, um, the values God first, family second, and career third. Um, and the idea that you build your business with the golden rule in mind, and you’re always thinking of others, not yourself. And so it was a very servant type of, of business. Um, and then when I read Mary Kay’s autobiography, I realized she didn’t create the company to have awesome cosmetics and skincare. She built the company for women. And so I didn’t finish college. So my self-esteem was really below sea level. And so I was I was really, um, you know, trying to determine, do I go back to school? Do I, you know, what am I going to do? I can’t go back to school until the kids are older. And, um, this was an opportunity for anyone with a college degree. Without a college degree with a high school diploma, all you needed was your desire to reach a goal that was given to you in your heart. And so I was just like amazed. And I thought, what? And then I heard everybody’s stories and I just, I thought I could probably, I could do this. I could learn this. I’m not dumb. Um, I could read a book and follow things. And back then, you know, everything’s digital. Back then we had cassettes and we had videos. Tapes we had, um, had to.

Trisha Stetzel: Write everything down.

Sylvia McNiel: We had to write everything down and use a calculator. Um, it was so, so, you know, caveman style. But but I did. And so I learned. I learned the business. But, you know, I signed my agreement in two weeks later, we moved away to a town where I had no support. I didn’t have my family, I didn’t have I didn’t know anybody. All I had were the Mary Kay ladies there. And so they helped me. Um, Learn the business, and I learned fairly quickly. Um, because I always tell myself, you are a smart woman. Um, I learned fairly quickly that you hang around the women that have $1,000 sale every week. You hang around the people that have are growing, that are moving. They’re, you know, they’re having parties. They’re having, you know, so I that’s what I did. I just asked if I could be their assistant. And they were so happy. And I was like, okay. Um, and so that’s, you know, and in the 29 years, I will say it hasn’t all been, um, you know, it’s been a struggle. It was a struggle for the first probably four years because we moved. We moved every like 2 or 3 years. We had to move because my husband’s job. So I had to start all over every time we moved. And. But every time I got better, you know? I got better every move.

Sylvia McNiel: I got better and I, you know. And by the time we reached Indianapolis, um, my husband was working for United Airlines at the time, they they built a hub there, and. And I’m a midwest girl. I was born in Michigan, so I was like, yay, let’s go to the Midwest. Um, so by the time I got there, I, I had it down. I knew who my market was. I knew who I needed to be around. I knew how to, you know, make friends right away. Um, by then, the kids were teenagers. And that’s when I won my first Mary Kay car. And I built a team. Back then, you had you had to have 30 or 35 people on your team to be a unit. I had like 26. I had 24. I had a really, really, really strong business. And um, and then life happens. And the best thing about this business is you can pull back whenever you need to and you don’t have to get out. Mary Kay doesn’t kick you out. You’re an independent contractor. You own your own business. So life hit us and there were some challenges with my girls. Um, and, you know, and and that kind of fog. Um, I was young, and I began to listen to outside people, and they started saying things like, well, maybe you should start getting a real job.

Sylvia McNiel: Um, maybe you should look at going back to school. So and I listened and I thought, okay, I’ll get a, I’ll get a I got a real job. Um, and, and I went into the insurance industry for about ten years, and it was the worst mistake of my life, but it taught me many, many, many lessons. Many lessons. And, um, I realized I had a real job. Um, but, you know, I pulled back and I stayed in Mary Kay and I still went to the meetings, and my business kept me in business for ten years because I wasn’t doing any, any work that, you know, we call income producing activities for us. I wasn’t doing parties or facials and recruiting and keeping a team, and I wasn’t doing all that. But I still had a lot of people ordering from me. And, um, and I think a lot of that had to do with me because they trusted me and they they trusted my advice. They knew I knew every single product that I had on my shelf. And so at that time we moved from there to San Antonio. And, um, Mary Kay, that was the year Mary Kay introduced websites for all the consultants. So I just taught all my customers how to order off the website. Like, this is easy technology.

Trisha Stetzel: Yeah.

Sylvia McNiel: And that was yeah, that was back in 2011, 2012. And um, and I stayed, you know, in the commercial insurance industry for a while and did that, um, got the kids through, through, you know, high school and college and, um, all their dramas and everything going on. Um, and then we moved to San Antonio, which we knew we would do after the kids graduated, because that’s where our family, that’s everybody was there, and our family, everybody was aging and we knew we were going to come back. Um, yeah. And so I, we lived in San Antonio for probably six years, and then my husband got transferred to Houston, and and that’s when I moved to Houston and I was like, okay, this is the last move, um, that I would like to do. And at that time, I left my job. My job was getting very stressful. It was, um, my husband knew I was unhappy for a long time. And although I was making a good income and we were very, very, very comfortable, he he said, you know, you need to stop. This is not you. This is not who you are. You need to find something you would love to do. And I was at a networking event for, for the commercial for as a commercial insurance person, and I was getting ready to tell them that I was leaving my job. It was right around Thanksgiving, too, and I, um, I remember the president of that group standing up and saying, we’re going to have a membership drive next Thursday. Everybody invites somebody within, you know, your contact sphere, la la la la. And by the way, does anybody know Mary Kay lady? And I was just like.

Trisha Stetzel: It’s a sign.

Sylvia McNiel: I was like, what are you doing to me? So I fought it. I fought it for a couple of months. I was like, I’m not doing that anymore. No, I’m not doing it. Finally, I told her, I said, look, you know, I’m I’m leaving my job, but I’ll be your Mary Kay lady. I thought, well, why not? You know, I don’t have another job to go to. And and man, as soon as I said yes, all the doors opened up. Everybody needed a facial. I had probably close to 200 customers within a year. Wow. Just skincare. Just in skincare customers. Um, and I was back on target for a car, and I was like, what in the heck? And then we moved to Houston. And so I’ve been through a life of like, really, you know, challenges all the time. And I, um, I think it set me up for for what ended up happening, you know, and, um, so that’s that’s my story. And I landed in Houston. I kept my team in San Antonio. I still go back. Um, I’m building a team here of professional women who want a business and, um, who are teachable and trainable like I was because I didn’t know anything. And, um, and that’s that’s where we are today, you know, and now I’m, I’m, I’m in this position today.

Trisha Stetzel: Yeah. And, you know, so many of us do the job and try and be an entrepreneur. And it’s so hard to find that balance. And it’s so what a beautiful story that you’re able to hold on to that entrepreneurial spirit. Although suppressed for a few years while you had the job. Right, or the 9 to 5, uh, but you were able to pull that back out. And what an amazing business model for you to be able to do that as as a working mom. Right. And getting through that and being able to come back to it. And I know that honesty and integrity are such a core part of who you are, and that comes out in the story that you’ve told. And you’ve also mentioned, um, that you love to have fun. And that was even in your bio that I read. So, um, fun and business and this business that you’re in, how do you balance the professionalism of being a skincare consultant with also a sense of fun when you go in and work with your clients?

Sylvia McNiel: I, you know, if it’s not fun, if it, you know, and I heard this lyric from Pitbull at by the way, and he said, if you’re not having if you, if they’re not laughing, you’re not making money. And I thought he’s he’s absolutely right. Because, you know, women are just so stressed out and they are so busy. And for them, you know, for, for first of all, for somebody to host a party, it’s a lot of work, especially if you have kids and you have a big family and, you know, it’s a lot of work. But I do make it worth their while. And I always tell them, you know, I help them, I’m your partner. I’m going to help you. Um, so to get the you get women coming and they, they’re just there to help their sister or their sister in law. And they come like this.

Trisha Stetzel: Um, cross arms. Yeah, completely.

Sylvia McNiel: And they sit back and they and they tell me right up front, I am. You’re not taking anything off my face. And I said, oh, you’re absolutely right. I’m not. And I just leave them alone. I’m just like, mhm. And but you know, I make it so fun. Um, I’m never mean and I’m never, um, you know, I, I’ll tell them. Oh okay. Yeah I understand. No problem no problem. You know what. But here’s what I do. This is my here’s a secret. You can’t tell anybody else. I say, here’s a pen and paper, and you’re going to sit over here because all of us are going to. We’re taking our makeup off and we’re going to put it back on. But since you don’t want it, you know, you can take notes because I’m going to give you some secrets that you probably haven’t even heard before. And they’re like, okay, in the beginning, about halfway through that party, they’re like, okay, okay, I’ll all right, I’ll do it.

Trisha Stetzel: Give me one of those. I want to do that too.

Sylvia McNiel: And you know what ends up happening. A lot of them buy everything or they join me. They join my team. Yes. Yeah. And they’re like, I want to join. I want to I want to know more about what you do. And so, um, you know it. You’ve got to make it fun for people, even a facial. You know, the transformation. I talk about the transformation of a woman in a facial setting. Because a woman who has a facial, she wants that for her. That’s her thing. Okay, that’s. She doesn’t want to share it, you know, with anybody yet? She wants to she wants to experience it. And the transformation, you see from a woman who doesn’t wear any makeup and is learning how to take care of her skin. And then at the end of the appointment, they look at their face and they’re just like, you know, you can’t take the mirror away from them. They’re they’re transformed and they realize how beautiful they are. Mhm. You know, And that is it’s like, that’s the payday. I mean, for me, because that woman sees herself in a different light and, and all of a sudden now the, the relationship between that woman and I, it’s a friendship. Because I took the time to make sure she uses everything correctly, talk about her skin, understand what her concerns are. I never try to push anything. And then I come back and I teach her how to make herself look cute, you know? And then she gets all excited. I mean, I just did an appointment on Tuesday and and it was it was just unbelievable the transformation. And, um, and I, you know, I told her I this is my motto.

Sylvia McNiel: Now, I am here to serve women just like Mary Kay built this company for women. I am here to serve women and to show them they can be professional businesswomen speak professional business lingo, just like a professional who got their MBA. Because our training is so top notch. You know, it’s just incredible the training we get and you can still have fun. You can still be the band mom. You can still be the karate mom and and the the, you know, the comic con mom who took the kids all over Indiana, you know, because nobody else wanted to. And, you know, you can still do all of those things. Nothing in my life was ever, um, a question, you know, that there was nothing in it. There was nothing that made my business go south, that I didn’t do intentionally or did unintentionally and didn’t know I was doing it. It was not the kids. And when I asked my kids who are adults now, when I asked my son one time, you know, when I won the car and and I won that car, do you remember that? And he said, yeah. And I said, did you ever feel like I was never around? He goes, mom, I didn’t even know you had a job. Like, he was like, he goes, you were here in the morning when I left and you were here after school, and you were only gone a couple hours on the weekend. I never knew you had a job. And so I was like, okay, I’m going to record you one day, and you’re going to. You’re gonna have to give me that testimony. Mom of the year award.

Trisha Stetzel: Mom of the year award.

Sylvia McNiel: Yes. But, you know, you can have you really can have it all and and really create a business around your life. Yeah. Not let the business run your life. Yeah. And, um. Yeah. And so I learned a lot of that. Um, And mainly this year mainly. Yeah. So let’s.

Trisha Stetzel: Talk about that because.

Sylvia McNiel: Came to fruition.

Trisha Stetzel: Story. So as we um, you know are rounding out our conversation today, I really want to tackle this because I think it’s so important for people to hear. Silvia, you were in line for a diamond ring this year, right?

Sylvia McNiel: Yeah, I was in line, um, this year to win my first Mary Kay diamond ring. I had set the goal last year. You know, I was I was ready, I was working through and I was on target to earn a car. And so, you know, we were we were working, working, working. And on April 8th of this year, which is the day of the eclipse, um, my husband has had a motorcycle for seven years, and, um, we went on a motorcycle ride, which is what we do a lot of times, you know, we go with a group and we always ride with a large group. And, um, we decided to go to the to Bandera. I knew we were where we were going, and I knew that that was not a very safe area for motorcycles. And I told my husband, if it rains because it was supposed to rain that day, um, I did not want I wasn’t I was going to drive and meet everybody at the restaurant. Well, it was sunny that morning and the sun came out and everything was dry and and in Kerrville, we were in Kerrville. And so we went on our ride. And I remember I was thinking about this this morning, Trisha. I remember that morning when I woke up, I did not I always have my cross.

Sylvia McNiel: I’m a very faithful woman. And, um, I didn’t have my cross on and I didn’t, so I, I didn’t have. So I just woke up early, walked around the bike, and I just prayed over it. I just prayed, I prayed on the seat. I prayed on the handlebars, the tires, everything. I just prayed. And, um, there was a guy that was walking out of the hotel and he said, I said, hey, have a good day. And he goes, you too. And you be sure you come back. And I was like, I go, I will. I said, of course. And so we got on the bike and we took off. Well we’re, we’re winding around those, those hill country roads and it’s, it’s zig zag. And on that last turn we were almost to the restaurant and, um, my husband took the turn and it was just a little bit too wide. And at 30 miles an hour he hit the edge of the of the road, the gravel and the took the bike one way, and it flew through us another way. The direction that I went, or that my husband and I went was the direction of the edge of a hill. So we, you know, my husband was I sat a little higher than him. So he he immediately was thrown into a bush.

Sylvia McNiel: But I went through two trees and I hit the third, and the third tree is what saved me from going over the edge, because there was nothing else left, and I didn’t know that. So, um, anyway, so I’m in the tree. I never passed out, by the way. And and I literally was hanging in the tree, um, from my waist. And I had my helmet on. I had full armor, you know, gloves, everything jacket, full helmet. And I could hear my husband calling me so I couldn’t breathe. I had knocked the wind out of myself. And, um. And then I, you know, my, I, I pushed myself, you know, I was trying to push myself up and I could hear my husband say, don’t move. And I was like, I was trying to look, but I couldn’t see from the helmet. And I said, why, what’s what is it? And I said, I think I can get out. And he’s like, don’t look, don’t turn around. If you want to stand up, you can stand up, but come around. And so I came up to the top of the road and I did not know there was nothing behind me. I just thought I was in the grass. And so I was like, okay, I’m on the ground. Um, I walked around, cleaned up my mess, and the adrenaline was pumping.

Sylvia McNiel: Me and my husband are walking around. We’re, you know. But long story short, I ended up having internal bleeding, and I, um, um, was life flighted to San Antonio. Um, the the injuries that we sustained were, um, were mine were pretty extensive. My husband literally had a hole in his knee, but we never we didn’t break any bones, which is a miracle like that’s a miracle. Um, and the bleeding that I had was due to to my skin. Just kind of like separating, so. Okay. I was like, okay, I can deal with that. It’s all right. I, you know, a little surgery. It’s okay, I get it. But I didn’t realize the that the impact of, you know, like, I, I thought, okay, that’s fine. That’s good. Okay. I’m going to be home, you know, by the weekend. Da da da da da da da da. And I even gave myself four weeks to recover. I was like. Four weeks. I told the doctor when I came back to Houston, I said, I got it four weeks down in my calendar and and, uh, to recover or are we on. Are we good? Are we on, you know. And she had to have a come to Jesus moment because the impact was what was the trauma? I didn’t realize the trauma that I had gone through.

Sylvia McNiel: And so my body was still in trauma mode even two months after I was bruising, I was I couldn’t walk, but, um, I, you know, a month after the accident, a month into towards the end of April, I was thinking, okay, you know, I couldn’t walk, I could hardly walk, I couldn’t move, I couldn’t sleep. It just it was it was just crazy. But I was happy and I was grateful because I was like, thank God, you know? And I give God all the glory. He was there with me that day. Somebody was there with me that day because I didn’t have any broken bones. I had surgery, but it wasn’t real major. I didn’t I didn’t bruise any organs. I didn’t puncture a lung, I didn’t, um, my face was. And that’s really the moneymakers. What I was thinking about. God. You know, if I didn’t have my face, you know. But thank God I had a good helmet, you know. Otherwise, it would have been really bad. And I was thinking, man, you know, I’m okay. But then towards three weeks after I started realizing all my goals that I had set for myself and I was challenged and I was, um, you know, um, it was I was just sitting around. Anyway.

Trisha Stetzel: Yeah, I, I get it, it felt. It felt insurmountable, I’m sure. Yeah, absolutely.

Sylvia McNiel: Oh, my gosh. You know, I make goals and I, I’m trying to make this goal and and this happens. So, so I thought okay, fine. You know we’ll it’s it’s two months to the deadline, you know. All right. You know I guess I’ll just try again next year. And then Mary Kay sent me an email I literally like a week later And they said they didn’t know about my accident. They just sent out an email and said, hey, just want to remind you that you’re on target for the ring, the diamond ring that you’re going to get at the end in July. Um, and we need your ring size, and we need you to choose your ring. And I’m like, what? Wow. I thought, okay, I’m not out of it. I can do it. I was like, okay. But I had people surrounding me that believed in me. And, um, you know, immediately I had a friend of mine, Sarah, and she was she was just came over. We worked the numbers. She’s like, can we do this? I said, I think so, I don’t know how, but we’ll do it. Um, and I had a girl that comes over once a week to help, you know, with, with stuff. And so she became my driver.

Trisha Stetzel: You couldn’t even drive, you couldn’t walk, you couldn’t drive, drive.

Sylvia McNiel: I couldn’t I mean, it was crazy. So I couldn’t drive and I just. And we did it at 14,000 retail in sales in two months. And I couldn’t drive. I couldn’t even dress myself like I had a cane. I refused to use the walker unless I was in the house. But I was like, I’m not. I’m not giving up. If I can get to if I can get there, I can sell this product. And I did. And a week before the deadline we finished, um, I don’t know how I prayed a lot. I prayed every day. But you have to, like I said, my entire life prepared me for that time. Um, and for now, because I’ve had to get really, really creative and doing my business because I can’t, um, you know, before the accident, I was a runner. I was actually training for a half marathon in May. And, um, I was I was a runner. I was up at 4 a.m., I would work out, I would do my business, and I would do stuff outside. And, I mean, I was everywhere, and I, I, I struggle, I still struggle even this week was was a struggle because if I overdo things, my body tells me and and then I have to listen to my body. So I know now that things. They’re just things, you know, what really matters is you, your health, your family, and. And I forgive you. No, I don’t forgive myself. I tell myself it’s good things are still going to come If you don’t. If you didn’t make it this time, did you do your best? Yes. Did you? You know. Did you color it? Yes. Are you ready for the next week? Yes. Okay. You’re okay? Yeah. Okay. And so that that’s just, you know, uh, lessons that I’ve learned this year that I’ve, that I’ve, as I was telling you just now that I’m, like, all of this came together like, this year, and, and it’s like a masterclass of everything that I’ve gone through in the 29 years of being.

Trisha Stetzel: Is everything that you’ve talked about today has been resiliency after resiliency, after resiliency, and where you’re picking yourself up and you’re just taking one step at a time, one step at a time. And I think what’s really special about your story, Sylvia, is that you surrounded yourself with people who are going to support you. Your family supports you. All of the ladies on your team supports you. Your clients support you. The people in your network support you.

Sylvia McNiel: I had I had people that order on my website that I’ve never even met, and they were ordering the nominal amounts of product and I’m just like, I don’t even know these women. But they saw my videos and they were watching my videos and, and I had people that I thought were my competitors, and they were calling me to see how close I was. And, you know, it’s just amazing the when you I always tell people, God’s not going to help you till you make a decision. And when you make that decision, you need to rely on him to help you get through it because he he already knows what’s going to happen. And that’s what happened because I was like, like a little kid. I’d just wake up and I would get dressed and I would, you know, hobble into my office and, you know, and.

Trisha Stetzel: I get the help that you needed. So the beginning of this story is you got to walk across the stage, you got your ring, which I.

Sylvia McNiel: Forgot to wear it. I was going to wear it.

Trisha Stetzel: Dang. Yeah. I’m so excited for you. And congratulations. So, Sylvia, if people want to connect with you, they want to learn more. They want to, um, maybe schedule a skincare class with you. How do they get in touch with you?

Sylvia McNiel: Um, you know, you can go to my my website is Mary kay.com forward, slash or forward or backslash. My initials S Sylvia McNeill and McNeill is mc n I e l. Or you can find me on Instagram at McNeill. Sylvia and I have videos and stuff there, but you can contact me either. Either of those ways is the best. Yeah, and.

Trisha Stetzel: Well, I’ll put all of that in the show notes. And by the way, guys, if you can’t find her, come find me and I will be happy to connect you with my beautiful friend Sylvia. Thank you for coming on today. I appreciate your vulnerability. I think, as I’ve been telling you over the last couple of weeks, I think this story needs to be heard because there are so many of us women out there who may feel like we should just give up because it’s hard. And you have proven over and over again that it’s just about putting one foot in front of the other and having a really great support system. So thank you for sharing your story with me today.

Sylvia McNiel: You’re welcome. Thank you for having me, Trisha. I appreciate you.

Trisha Stetzel: Absolutely. That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Mary Kay

2024 GWBC LACE Awards

November 11, 2024 by angishields

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The Greater Women’s Business Council LACE (Ladies Achieving Continuous Excellence) Awards is a black-tie event that celebrates, recognizes and awards both corporate partners and women business enterprises (WBEs) that made major contributions to the mission of GWBC.

LACE Awards are given to companies or individuals for their outstanding contributions in supporting women-owned businesses through mentoring, coaching, world-class supplier diversity initiatives and providing procurement opportunities. The 2024 LACE Awards took place on Friday, November 1, at the Georgia Aquarium.

Meredith Moore, Artisan Financial Strategies

https://stats.businessradiox.com/41191.mp3

DOWNLOAD HERE

Annita Golatt, with Bee Collaborators Project Management Group

https://stats.businessradiox.com/41192.mp3

DOWNLOAD HERE

Sed Joseph, Founder and CEO, StageWing

https://stats.businessradiox.com/41194.mp3

DOWNLOAD HERE

Nazeera Dawood and Veni, Vendorship

https://stats.businessradiox.com/41195.mp3

DOWNLOAD HERE

Tammy Cohen, Founder, InfoMart

https://stats.businessradiox.com/41196.mp3

DOWNLOAD HERE

Olivia Rios, CEO of Cold Mountain Consulting

https://stats.businessradiox.com/41197.mp3

DOWNLOAD HERE

 

Tagged With: GWBC, GWBC Lace Awards 2024

2024 GWBC LACE Awards: Olivia Rios with Cold Mountain Consulting

November 11, 2024 by angishields

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The Greater Women’s Business Council LACE (Ladies Achieving Continuous Excellence) Awards is a black-tie event that celebrates, recognizes and awards both corporate partners and women business enterprises (WBEs) that made major contributions to the mission of GWBC.

LACE Awards are given to companies or individuals for their outstanding contributions in supporting women-owned businesses through mentoring, coaching, world-class supplier diversity initiatives and providing procurement opportunities. The 2024 LACE Awards took place on Friday, November 1, at the Georgia Aquarium.

Olivia-RiosOlivia Rios is CEO of Cold Mountain Consulting. Cold Mountain Consulting partners with clients to provide detailed analysis, insightful recommendations, and hands-on solutions for legal marketing technology challenges.

With decades of industry experience and product expertise, they utilize marketing technology to ensure the success of your strategic initiatives.

Connect with Olivia on LinkedIn.

 

 

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from the Georgia Aquarium for the GWBC 2024 LACE Awards. I’m so excited to be talking to my next guest, Olivia Rios with Cold Mountain Consulting. Welcome.

Olivia Rios: Hi everybody.

Lee Kantor: Big news I heard, last week or so something happened.

Olivia Rios: Yes. I am part of the Women’s Entrepreneur Initiative that is a cohort through Invest Atlanta and we recently graduated. We’re Cohort 6.

Lee Kantor: Cohort 6, a recent graduate, what was it like going through the program?

Olivia Rios: It was a really extensive long program, but it was incredible. It was the linchpin for me scaling my business. It was really critical.

Lee Kantor: So, talk to us kind of like the before and after. What was it like in your business before you were part of it, and then now after, what have you learned?

Olivia Rios: I’m really glad you asked that question because my business has just hit five years, we’re a little over five years now. And probably the first three years in business, I applied to this program several times because I knew I had a lack that I needed, and I was looking for these potential resources. And I applied a couple of years in a row and didn’t get it. And then, the third year, when I finally get it, we were in a different position. We were doing extremely well at that point in revenue stage.

Olivia Rios: But I like to give my kids a shoutout who always keep me really humble. And I remember I called them immediately and I was like, “Guess what? I finally got in.” And my youngest says to me, “Well, Mom, you knew you weren’t ready before.” And there’s something to be said, right? But wasn’t wrong. Wasn’t wrong. But, also, was saying you stuck in there and you hung in there and it was well worth it.

Olivia Rios: So, to your point, the difference is when you’re working on your business and you’re working on building it and you’re trying to scale it, there are things, you’re going to have some gaps, and you need resources like this and you need this type of support. And being in a cohort with other women who are going through the same process, different type of businesses, different type of business models, but all of us as entrepreneurs have the same issues where we have families, we have children, we’ve got a whole life to run, and then we also have staff. So, a lot to think of, but you make it through and we’re here and we’re doing really well.

Lee Kantor: Now, what would you share as maybe an unexpected consequence of going through the program? Was it the kind of community and collaboration that you have with the other members, or was it something you learned, or maybe a mentor, or somebody?

Olivia Rios: I am actually very, very lucky that I got to participate when you’re talking about Open for Business, Wells Fargo and Invest Atlanta had the Open for Business Fund, and I am one of the recipients of that. I purchased a commercial property right up the street, actually, with the Wells Fargo Open for Business Fund. And I believe I’m only, like, the second person who had gotten it, there’s other people since. But as far as this program, it was so critical in helping me get there.

Lee Kantor: Now, what type of consulting do you do?

Olivia Rios: We are a marketing technology. We have a focus on communications, data, analysis. My clients are law firms. My background is in legal. It’s a really unique space. It’s a really unique culture. And I just happen to have the experience to know how lawyers think and make sure we’re helping them communicate. But the bigger issue is the data doesn’t lie, so we help them look at the data, analyze it, and help them guide their processes behind that.

Lee Kantor: So, what is that pain they’re having right before they call you?

Olivia Rios: They’re not hitting the mark. They’re not communicating effectively with who they need to communicate with. But it’s also a day and time of data privacy, and this is critical and, surprisingly, sometimes lawyers can be the worst at this, they’re not necessarily thinking this through. So, this is one of the areas where we really can support them. We’re experts in data privacy so we can make sure that they’re set up. Primarily with their CRM system, we’re going to make sure it’s set up, protect them on any of these issues. We put in different processes in place to automatically set that up for them and just protect their whole system to make sure they don’t get blacklisted or anything.

Lee Kantor: Is there a symptom that’s happening that might be a, “Hey, we got to pay attention to this”? Is there something going on that’s a signal that what we’re doing isn’t working, we have to bring somebody in to help us?

Olivia Rios: Yes. And, actually, we’re seeing a lot of that. And I think this is a result of coming back out of the pandemic with the quiet quitting and the resignation and all that. What we were seeing, which turned out to be a benefit for us, was that there had been a lot of institutional knowledge that was lost. And these are particular roles within a law firm that are almost like the centerpiece, the connector between your IT department and your marketing and your BD department. So, we’re the ones that are connecting those two and making sure that the system is running the way it’s supposed to.

Olivia Rios: But we’re also setting up funnels and we’re setting up BD processes, and then we’re walking them through that to make sure that they’re getting the data that they need and that it’s working for them.

Olivia Rios: Unfortunately, one of the other symptoms we see oftentimes is that salespeople are going to do what they do, which is sell a product. But generally when they’re selling the product, they’re not being as clear or they’re not training as well. And once they sell the product, they’re gone. And you might have this million dollar product and nobody knows how to use it, and that’s the big frustration right there.

Olivia Rios: We’re working with a firm who’s walked away from a product they’ve been using for ten plus years, because they thought the product was the problem. It’s not. And they’re going to have the same problem with this new system if they aren’t trained and educated and if they don’t have process behind it. But, luckily, we have developed a reputation and they heard about us, and they said we can’t do this again so we need to have it done right this time, and that’s where we come in.

Lee Kantor: Now, where does the GWBC fit into all this?

Olivia Rios: Well, I recently am one of the ones who got certified, so I’m super excited about transitioning a little bit more into the government space. That was a big deal for us. We worked on that for several years. And this last year, and this is another benefit from the WEI program, was the collaboration with GWBC and being able to get the certifications.

Lee Kantor: And then, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what’s the website, best way to connect?

Olivia Rios: It is Cold Mountain Consulting, and mountain is abbreviated to MT, and we are also on all the socials and LinkedIn.

Lee Kantor: Well, thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Olivia Rios: Thank you so much. I really appreciate it.

Lee Kantor: All right. This is Lee Kantor, back in a few at GWBC 2024 LACE Awards.

 

Tagged With: Cold Mountain Consulting

2024 GWBC LACE Awards: Tammy Cohen with InfoMart

November 11, 2024 by angishields

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The Greater Women’s Business Council LACE (Ladies Achieving Continuous Excellence) Awards is a black-tie event that celebrates, recognizes and awards both corporate partners and women business enterprises (WBEs) that made major contributions to the mission of GWBC.

LACE Awards are given to companies or individuals for their outstanding contributions in supporting women-owned businesses through mentoring, coaching, world-class supplier diversity initiatives and providing procurement opportunities. The 2024 LACE Awards took place on Friday, November 1, at the Georgia Aquarium.

Tammy-CohenTammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart over 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding.

Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies.

Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record.

Connect with Tammy on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from the Georgia Aquarium at GWBC’s 2024 LACE Awards, talking to one of the winners, and one of the probably most passionate people I’ve ever met when it comes to business and the business community, Tammy Cohen with InfoMart. Welcome.

Tammy Cohen: Thank you. Thank you.

Lee Kantor: Well, we’re here at this GWBC event, let’s first get the elevator pitch for InfoMart so we get that documented. So, first, tell us about that and then we’ll talk about GWBC and why it’s so important to the business community.

Tammy Cohen: Okay. So, InfoMart is a global background screening company. We serve customers globally doing criminal employment verifications. Call us at infomart-usa.com.

Lee Kantor: And then, the reason we’re all here tonight is to celebrate all of these ladies achieving excellence. What compelled you initially to become part of the GWBC community, and what has kind of surprised you from being, you know, with it for so long?

Tammy Cohen: So, I actually didn’t join for years because my business at that point was ten plus million over, and I’m like why would I want to join? But I had customers that’s like, “No. I need you to join because I need that spend.” So, I joined and never realized what I was missing out on. And it’s not just about building your business, and I think that’s what surprises me, it’s what you learn to go out and build your business is what you take away from here.

Lee Kantor: Now, I’ve been fortunate to interview hundreds of WBEs over the years, and what keeps coming back is the community and the collaboration, and the sisterhood of women talking to women in a safe place, getting to know each other, and those conversations can happen anywhere. I have somebody recently talked about meeting someone in the Uber line that now they’re doing business across the country. It’s just that type of collaboration can happen, which you don’t see a lot in other kind of organizations.

Tammy Cohen: You really don’t. And that’s what’s so unique is that you can meet somebody and you’re immediately looking at how can we do business, who do I know to connect you with. And then, that person will remember, and it might be five or ten years later, but you get a connection somehow. It’s very connected. And even though it’s a regional type of organization, the national events and the way you keep connecting, it becomes very much a community as nationally.

Lee Kantor: Right, it’s those six degrees of separation, they really come to life. And a lot of times you do get the referrals from those weak ties, right? Not your best friend, but the person who kind of knows you a little bit, that’s where the business kind of takes up.

Tammy Cohen: Oh, I can’t tell you how many emails I get that’s just an introduction from somebody who ends up being a great account. And it’s all just somebody said, “Hey, I want to introduce you to my friend Tammy Cohen. This is what she does.” So, we’re very much a community that supports each other.

Lee Kantor: Now, GWBC is obviously the certifying agency here in Georgia and the Carolinas, what would you say to the women-owned business owners that are out there that think, “Oh. I don’t have to do this, I have enough business,” or “It seems too hard to go through the process”? Because I would imagine there’s so many more women-owned business owners that would benefit from being part of the community, and like you said, maybe not for the reason they think. They may think this is a way to just drive revenue, but it’s a lot more than that.

Tammy Cohen: I think what I didn’t realize was, you know, the opportunity for matchmakers, and that’s basically where you go to an event and then a day you sit with ten different corporations, get to pitch your business, you might take a company away, you might not. But what you take away is the ability to pitch under great stress, and you can’t get that anyplace else. And then, you have the community of where you get to know each other. And the fee is not that much relative to what you take away. But, you know, it’s like any organization, if you don’t jump in and get involved, you’re not going to take anything away.

Lee Kantor: Right. This isn’t one of those places where you just write a check and then wait by the phone at home. You got to kind of lean in, and you got to do the work, and you got to volunteer, and you got to put yourself out there.

Tammy Cohen: You just have to show up, show up on the virtual meetings, put your camera on, contribute a couple of things in the running chat. So, it’s easy to actually get engaged. You just have to take the effort to do it.

Lee Kantor: Well, Tammy, if somebody wants to learn more about InfoMart, one more time the website.

Tammy Cohen: backgroundscreening.com.

Lee Kantor: All right. Well, Tammy, thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Tammy Cohen: Thank you.

Lee Kantor: All right. This is Lee Kantor, back in a few at the GWBC 2024 LACE Awards.

 

Tagged With: 2024 GWBC Lace Awards, InfoMart

2024 GWBC LACE Awards: Nazeera Dawood and Veni with Vendorship

November 11, 2024 by angishields

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The Greater Women’s Business Council LACE (Ladies Achieving Continuous Excellence) Awards is a black-tie event that celebrates, recognizes and awards both corporate partners and women business enterprises (WBEs) that made major contributions to the mission of GWBC.

LACE Awards are given to companies or individuals for their outstanding contributions in supporting women-owned businesses through mentoring, coaching, world-class supplier diversity initiatives and providing procurement opportunities. The 2024 LACE Awards took place on Friday, November 1, at the Georgia Aquarium.

Nazeera-Dawood-VeniNazeera Dawood is Founder and CEO of Vendorship. After a rewarding career as a medical doctor her passion for prevention prompted her to obtain a master’s degree in Public Health.

During her 8 years in public service as Research Project Manger, Director of the Fulton County Health Department as well as Fulton County Chief of Staff and she developed an extensive knowledge of the (governmental) proposal process.

Nazeera has a passion for solutions- and results-driven strategies, with a focus on quality, cost-effectiveness, use of practice guidelines, evaluation, supportive collaborations and public private partnerships for the benefit of all. She currently serves on the Review Board of the inaugural Fulton County District Attorney Conviction Integrity Unit.

A serial entrepreneur she has a wide professional network in the public sector, in business and in no-profit work. Nazeera founded Vendorship Inc. to ease the entry into government contracting.

As Vendorship’s CHH (Chief of Client Happiness) she strives to deliver the custom program to government contracting opportunities our clients need to provide government agencies with high quality products and services that improve the work of the public sector and all of our citizens’ lives.

Veni brings over two decades of diverse expertise in HR, ERP Functional Consulting, in the IT industry. She has a proven track record working with Fortune 500 companies across India, USA, and Canada.

Her experience spans People Management, Client Relations, and Automation. At Vendorship, her focus will be on developing HR strategies that align with business objectives.

Veni enjoys traveling.

Follow Vendorship on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from the Georgia Aquarium at the GWBC 2024 LACE Awards. I’m so excited to be talking to some of the nominees, some of the awards tonight. We have with us right now Nazeera Dawood and Veni N. with Vendorship.

Veni N.: Thank you.

Nazeera Dawood: Thank you for having us.

Lee Kantor: Welcome. So, please educate us on Vendorship. How are you serving folks?

Nazeera Dawood: Sure. So, Vendorship was initiated in January of 2018, we are in our seventh year. We make government contracting easy. We assist businesses from all industry sectors to navigate the government contracting system in federal, state, county, city, and universities and become their extended partner and handhold them in identifying opportunities, writing proposal response, and anything that can help them to become successful in government.

Lee Kantor: So, what’s your backstory? How did you get involved in this line of work?

Nazeera Dawood: Sure. So, I used to actually practice medicine in India, but I found my dream job after coming here in the local county, which is Fulton County. I was an administrator at the health department, and then I went to become the chief of staff for the former chairman of the Board of Commissioners. And at that time, I realized that many companies do not have the resources to even write a one-page response to the government. They just didn’t know how to tell their story, though they had very good skillsets and services that government needed. However, they just didn’t have the capacity or the knowledge. That’s when we realized there’s a gap and we formed Vendorship to assist firms to make them more comfortable and make it more easy for them.

Lee Kantor: Now, I would imagine there’s a lot of government dollars that don’t get taken advantage of, and a lot of the reason behind that is it’s so complex, or the people, the businesses feel like it’s too overwhelming. They may have tried once or twice and then failed and said forget it, it’s too much trouble than it’s worth. How do you help that person kind of even find out if this is even viable? Do I have a service that there is a path to government money or not? And how do I navigate that complex world with the paperwork and all of the forms that you have to fill out to kind of get the opportunity?

Veni N.: That is where we come in as Vendorship. We take up 80 percent of the work off them, like make it easy. We research the RFPs, write the proposal for them, help in bidding, so the end to end work for them, we take it up. So, that makes it easy for them and that’s where we serve them with our service.

Lee Kantor: So, do you just take a fee for that service or do you take a percentage of the dollars that are generated?

Nazeera Dawood: Since our service is knowledge as a service, so there is a fee for our time, efforts, and expertise that we put in. And, also, towards the end, once they win a contract, there is a slight award share. But it’s a partnership because we are coming with the supplemental information about getting into government contracting and they’re coming with their niche service area. All they need to have is a company that offers a service that government needs. So, they do not need to have any certifications. All they need to do is have a service that government needs, and we can help them navigate the system by either getting certifications first, or respond to opportunities through teaming partnerships or subcontracting opportunities.

Lee Kantor: So, do you help the firm that doesn’t even know if they have a service the government does? Like for example, we do business podcasts for associations, is that something that there would be government money? Is that something that we should pursue? I don’t know.

Veni N.: You should because government is always looking for marketing campaigns. They’re looking to get the word out during some of the public campaigns. Such as when COVID happened, they were trying to get the word out. So, they would love to partner with you, but then you have to be in the playing field. Right now, they don’t know Business RadioX is having the service. So, when you work with us, we help you become a vendor first, help you do the business development, shake hands, bring more visibility, but also respond to opportunities. When a prime vendor is responding in marketing, you would bring your sector of podcast to that proposal response submissions.

Lee Kantor: So, we would work with you, you would kind of give us a roadmap or we would pay you to give us a roadmap, and then when opportunities arose, you could execute those for us on our behalf and then help us get those contracts.

Veni N.: Yes, we would write the response for you actually, so you can just focus on doing the podcast and not worry about all the other work.

Lee Kantor: Once I partner with you, then it’s kind of you now are kind of watching my back and helping me be successful on our behalf.

Veni N.: We are the extended team for them and then we help them guide everything.

Lee Kantor: So then, are you always on the lookout for more things? Like, would you be kind of scouring databases to go here’s something that might be good for you, and you’re just doing that because that’s what we’re paying you every month, a retainer or something to do the service?

Nazeera Dawood: Exactly.

Veni N.: Yes. And, also, we help B2B, so there might be another corporate partner that might want your service as well, so we’re making those partnerships as well. Because you might be only 50 percent eligible to submit a response, but we bring in a teaming partner who has the remaining 50 percent of eligibility, so combining you increase your score to a win.

Lee Kantor: So, do you have kind of a highlight of your most favorite thing that you’ve done so far, the most successful partnership you’ve worked on?

Nazeera Dawood: Yes. So, we had a client who was one of the seven vendors who won $47 million from Malta, and they were a staffing agency, technology staffing agency. And so, we helped them navigate the system and they were able to win those contracts. We have a client who started with zero revenue, a new company, helped them build the logo and all the things to bring them more visibility. And within one year, they bagged two projects from the government sector.

Lee Kantor: So, who’s the ideal partner for you? Who’s your ideal client? Do you have a profile of what that person looks like or that firm?

Veni N.: It’ll be all IT solutions and staffing companies. And we’re also extending to commercial these days, so everybody.

Lee Kantor: The more staffing agencies you know, you have a better chance?

Nazeera Dawood: All kinds of industries.

Veni N.: Predominantly at this point we are serving technology. Predominantly technology companies are our partners. But then, we do serve companies who have janitorial services. We do have a company whom we are serving who does mental health services. So, we are in all sectors and industries, predominantly technology, but since our strategies are almost similar, we become their capacity.

Lee Kantor: Now, what compelled you to become part of the GWBC community? Why was that important for you and your firm?

Nazeera Dawood: Because we are 100 percent women-owned and we knew that we wanted to assist other women-owned small businesses as well. We are a small business, but we were two, three, five years ago, a very small, struggling, growing business, so we know the struggles that come with growing a business. And we know there’s monies in the government, and by becoming woman-certified through GWBC, we realized not just the networking opportunities, but also able to assist fellow colleagues, GWBC partners to get into government contracting.

Lee Kantor: So, if somebody wanted to learn more, have a more substantive conversation with you or somebody on the team, what’s the website? What’s the best way to connect?

Veni N.: vendorship.net, you have to go to and you get all the details on there.

Lee Kantor: Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Nazeera Dawood: Thank you for your time and thank you for having us.

Veni N.: Thank you for having us.

Lee Kantor: All right. This is Lee Kantor, back in a few at the GWBC 2024 LACE Awards.

 

Tagged With: 2024 GWBC Lace Awards, Vendorship

BRX Pro Tip: Other People’s Problems are Your Opportunity

November 11, 2024 by angishields

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BRX Pro Tip: Other People’s Problems are Your Opportunity

Stone Payton: [00:00:00] And, we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I don’t know, I think this may be the master key to the whole thing. If we can just recognize and remain aware that other people’s problems, they’re our opportunity.

Lee Kantor: [00:00:20] Yeah. The reframing of problems and frustrations is critical for any entrepreneur, because the more you hear about people struggling or frustrated about certain things, your brain should be kind of firing and saying, “Okay, if they’re really struggling in this area, is this something that’s just them, or is this something that other people are struggling with? And is there a way that I can kind of tweak my service and my offering in order to help them solve this problem?”

Lee Kantor: [00:00:46] I mean, your job as an entrepreneur is to solve other people’s problems. Their problems are your opportunity. Their moments of struggle are your opportunity. When your prospect expresses frustration and is struggling with something, this is an opportunity for you to sell somebody something.

Lee Kantor: [00:01:04] So, helping other people get over these hurdles and overcome these struggles is exactly how service providers make sales. So, pay attention to your client’s and prospect’s problem, then try to help them solve them. That is just kind of the basics of being an entrepreneur, especially in professional services. That’s your job is have your ears open and listening for other people’s frustrations and struggles so you can help them solve those problems. You’re a problem solver. You’re not a salesperson. You’re a problem solver. And if you can solve their problem, the sales are going to come.

2024 GWBC LACE Awards: Sed Joseph with StageWing

November 11, 2024 by angishields

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The Greater Women’s Business Council LACE (Ladies Achieving Continuous Excellence) Awards is a black-tie event that celebrates, recognizes and awards both corporate partners and women business enterprises (WBEs) that made major contributions to the mission of GWBC.

LACE Awards are given to companies or individuals for their outstanding contributions in supporting women-owned businesses through mentoring, coaching, world-class supplier diversity initiatives and providing procurement opportunities. The 2024 LACE Awards took place on Friday, November 1, at the Georgia Aquarium.

Sed-Joseph-GWBCSed Joseph, Founder and CEO of StageWing, helps turn up the volume on life’s celebrations.

She also helps DJs and small A/V companies grow their businesses by connecting them to clients looking for services and equipment support for live and virtual events.

Connect with Sed on LinkedIn.

 

 

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from the Georgia Aquarium. I’m so excited to be at the GWBC 2024 LACE Awards, and so very excited to be talking to the DJ of the dessert portion of the evening, Sed Joseph with StageWing. Welcome.

Sed Joseph: Thank you. Hi.

Lee Kantor: Hey, how are you?

Sed Joseph: Pretty good. I’m excited for tonight.

Lee Kantor: I know. It’s going to be a big night. A lot of ladies here that have done some amazing things.

Sed Joseph: Excellent. And I’m paired with the dessert tonight, so I’m really going to get a lot of good attention.

Lee Kantor: So, tell us about StageWing.

Sed Joseph: Yes. So, StageWing, I’m the founder of StageWing. We are a platform where DJs and A/V professionals list their gear, and we have event planners and other A/V professionals who actually rent gear from us. So, think of us like the Airbnb but of lighting and sound equipment.

Lee Kantor: So, you have a marketplace that matches people with equipment with people who need equipment?

Sed Joseph: That’s exactly right, yes.

Lee Kantor: So, what was the genesis of the idea?

Sed Joseph: Well, as you know, I’m a professional DJ, and one of the biggest pain points that we have when we’re traveling, going from state to state, is to find where the equipment is going to come from and source it. You definitely don’t want to travel with turntables on a plane or anything like that. So, it’s a much easier community where you can easily find the equipment that you need. So, yeah, it just came out of that pain point. I talked to some of my friends in the industry and that’s how it came about.

Lee Kantor: So, you have a website? So, are you a technologist? You knew how to make a website that did that? That seems like a pretty big lift.

Sed Joseph: I am far from a technologist. Actually, I came up with the idea and I talked to a couple of friends of mine, and there were some no code, low code options out there that I started off with, the very first version of it. But since then, I’ve paired up with my tech team, and so now we have a full product at stagewing.com.

Lee Kantor: Is it all over the country or is it primarily in Georgia or the South?

Sed Joseph: Great question. We’re in 12 states right now. Yes.

Lee Kantor: So, what comes first, the people with equipment or the people who need equipment?

Sed Joseph: Actually the people with equipment.

Lee Kantor: That’s harder?

Sed Joseph: You really need the equipment on the site first. But, yeah, once we have the equipment there, like in Atlanta, that’s our biggest market right now, but we have people in Athens, and we have folks in Houston and Orlando, Miami, New York. So, yeah, having some equipment on the site makes it a lot easier for people to find us.

Lee Kantor: So, say you want to go to a new market, how do you kind of begin the process to, you know, have people put their stuff on?

Sed Joseph: That’s a great question. So, usually what I do is I travel there or either I find someone who travels there often, and they usually pair me with someone who’s already there, have a business viable already there, which is to help bring more customers their way.

Lee Kantor: And then, say that I have a son in Chicago – and I don’t know if you’re in Chicago or it’s on your roadmap.

Sed Joseph: Yeah, that’s on our roadmap. You’re right.

Lee Kantor: That’s a good place to be. So, would he have friends that are kind of entrepreneurs, or is this like big production companies that have warehouses full of equipment that you would partner with?

Sed Joseph: It’s both. It’s both, yeah. It’s the mom and pop who have a whole bunch of equipment just in their garage.

Lee Kantor: In their garage, right?

Sed Joseph: Exactly.

Lee Kantor: So, they can just list it and then if somebody needs it, like, how do they do the handoff?

Sed Joseph: So, the great thing about it is that we call ourselves almost like the DoorDash of DJ gear and lighting and sound, because the person who lists the equipment can also handle the delivery, the setup, all of that’s included.

Lee Kantor: That’s included in the price or that’s negotiated?

Sed Joseph: They can actually put that on our site as an add-on. So, if they’re interested in doing that, that’s —

Lee Kantor: So, it would be like X number of dollars for a turntable and X plus X or X plus Y for delivery setup?

Sed Joseph: That’s exactly right. And if you’re not interested in ever moving, like let’s say you got a big sub in your basement – a subwoofer for those who may not know what sub means. It’s a very heavy piece of equipment – then you can always say pick up only and then just let the renter decide if they want to pick it up from you.

Lee Kantor: And then, how do you handle kind of, “Oh. Well, that fell off the table and we have some breakage”?

Sed Joseph: Yes, yes, yes. So, currently it is on our equipment providers to have their own insurance, which most people do. But the future – I’m going to give you a little taste of what’s happening in the future – we have an insurance partner now that we’re working with to provide that as an additional add-on.

Lee Kantor: Because a lot of those marketplaces have some sort of an insurance provider, and that just built into the fees of the transaction.

Sed Joseph: Yeah, that’s exactly it.

Lee Kantor: So, what do you need more of? How can we help?

Sed Joseph: Oh, definitely what are you doing right now, I’m just so grateful that I’m on the station with you all and speaking with you. So, just spreading the word about us, I think, is really going to help us. You know, that’s the biggest thing, is that more eyes on our brand.

Lee Kantor: And then, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what is the website? What’s the best way to connect?

Sed Joseph: Oh, great. Thank you for that. They can connect with me directly via email, which is said sed, S-E-D, at stagewing, S-T-A-G-E-W-I-N-G, .com, or I’m also on LinkedIn, Sed Joseph on LinkedIn as well.

Lee Kantor: And what about any of the socials, Instagram, they could find you in other places?

Sed Joseph: Yes. As a DJ, I’m Sed the Saint. That is my DJ name. That’s my stage name. And, also, they can find us @stagewingapp, A-P-P, on Instagram, Facebook, YouTube, everywhere.

Lee Kantor: Good stuff. Well, thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Sed Joseph: Thank you so much. This was fun.

Lee Kantor: All right. This is Lee Kantor, back in a few at the Georgia Aquarium for GWBC 2024 LACE Awards.

 

Tagged With: 2024 GWBC Lace Awards, StageWing

2024 GWBC LACE Awards: Annita Golatt with Bee Collaborators Project Management Group

November 11, 2024 by angishields

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The Greater Women’s Business Council LACE (Ladies Achieving Continuous Excellence) Awards is a black-tie event that celebrates, recognizes and awards both corporate partners and women business enterprises (WBEs) that made major contributions to the mission of GWBC.

Annita-GolattLACE Awards are given to companies or individuals for their outstanding contributions in supporting women-owned businesses through mentoring, coaching, world-class supplier diversity initiatives and providing procurement opportunities. The 2024 LACE Awards took place on Friday, November 1, at the Georgia Aquarium.

Annita Golatt, with Bee Collaborators Project Management Group

 

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from the Georgia Aquarium at the GWBC 2024 LACE Awards. I’m so excited to be talking to my next guest, Annita Golatt with Bee Collaborators Project Management. Welcome.

Annita Golatt: Thank you. Thank you. Thank you for having me.

Lee Kantor: Well, I am so excited to learn what you’re up to. Tell us about your business.

Annita Golatt: So, I basically support small business groups that are just getting started off the ground, and I help them manage their projects and get them more socially involved with what’s going on within the community.

Lee Kantor: So, what’s your backstory? How did you get involved in this line of work?

Annita Golatt: Okay. Well, a little bit about me. I’m ex-military, so I’m a veteran. And I work for a major corporation, health care corporation here in Atlanta. And I just decided, because I’m a project manager by trade —

Lee Kantor: That’s your superpower.

Annita Golatt: That’s my superpower, yes. And so then, I just decided to go ahead and just get started on my own. I was like, I’m giving all this talent to a wonderful health care organization, but I can offer it to so many other people. So, I started off volunteering, and then I realized I’m really good at this. You know what I mean? I’m really good at helping people. So, I decided, you know what? Let me see what I can do with it, and it’s just taken off.

Lee Kantor: So, then you started asking for business. Like, how’d you get your first clients?

Annita Golatt: I just started volunteering.

Lee Kantor: Oh, so that’s the secret?

Annita Golatt: Yeah. We were doing, like, Christmas drives. We were doing things in the community just to give back. And then, people just started reaching out, like, “Hey, we like how you’re collaborating with these small businesses.”

Lee Kantor: “Help us.”

Annita Golatt: Yeah. “Can you help us?” And I was like, yeah, so I just had to jump in there.

Lee Kantor: So, now, you just go from project to project?

Annita Golatt: I do.

Lee Kantor: So, how many projects can you handle at once? What’s your personal best?

Annita Golatt: I did a couples retreat last year, and it was about trying to fix marriages. It was interesting, and it went really, really, really well. And we got picked up by a major broadcast studio.

Lee Kantor: And it’s your show?

Annita Golatt: Yeah. So, now, we’re kind of B-listers at this moment, so it’s actually getting ready to become like a reality show.

Lee Kantor: Wow. That’s an unintended consequence of that activity, right?

Annita Golatt: Yeah, but it was great.

Lee Kantor: So, now, do you have a sweet spot in terms of your types of clients you would like to work with?

Annita Golatt: I’m a people person. I’m military, so I get in where I fit in. You know what I mean? If I can help, that’s my person. You know what I mean? If you need something from me, you’re my person.

Lee Kantor: So, a person that’s out there or a business that’s out there, what type of pain are they having the day before they reach out to Annita and hire her?

Annita Golatt: I think it’s the organization. It’s the understanding where to take your business and who to collaborate with. So, I’m kind of the jack of all trades. I’m like the “plug,” you know what I mean? So, I try to help them get back on the right track in trying to optimize as much as they possibly can.

Lee Kantor: So, what kind of questions do you ask that client at the beginning stages to help them kind of, you know, at least get in the right mindset to be helped?

Annita Golatt: Where would you like your company to go within the next five years? That’s typically what I like, to give them a five year mark and plan. And hopefully, we hit that mark within two. If we hit it in five, great. But I want to know where do you see your company, because a lot of times when they come to me, they’re going down.

Lee Kantor: They’re struggling.

Annita Golatt: They’re struggling.

Lee Kantor: Right. So then, you got to really get in there quick to help.

Annita Golatt: And they’re ready to give up. And so, that’s not what we want. As business owners, we want to make sure that they are still on the right track, and they’re meeting their marks, and they’re still kind of engaged with their company, and they still have that —

Lee Kantor: The passion that got them started, but they’re frustrated.

Annita Golatt: The passion, exactly. Yes, yes, yes,

Lee Kantor: So, what compelled you to become part of the GWBC community?

Annita Golatt: I mean, have you met the community?

Lee Kantor: I know them pretty well.

Annita Golatt: Okay. It’s something that’s effortless. It speaks to me who I am as far as a person is concerned. I love the values and the trademark. I love what they do for the community. Most importantly, the support that they give women, I think is very, very, very important. And it’s the versatility of it all, I think.

Lee Kantor: So, do you work only in Atlanta?

Annita Golatt: I work in Atlanta, but I live in the south side of Atlanta, so I live about 45 minutes from my current position.

Lee Kantor: Oh, okay. Have you been to the GWBC new office?

Annita Golatt: I have not.

Lee Kantor: Oh, you should check them out.

Annita Golatt: Is it beautiful?

Lee Kantor: It’s Bank of America Plaza, it’s beautiful.

Annita Golatt: Gosh, I’m going to have to get an invite.

Lee Kantor: It’s a co-working space. You should definitely check it out.

Annita Golatt: Okay. I definitely should get invited.

Lee Kantor: So, if somebody wants to learn more about you and your firm, if they need some help, where should they go? Is there a way?

Annita Golatt: They can check me out on beecollaboratorsprojectmanagement.com, or you can follow me on Instagram @nita_the_pm.

Lee Kantor: All right.thepm means The Project Manager, I guess.

Annita Golatt: The Project Manager.

Lee Kantor: Good stuff. Well, congratulations on all the success.

Annita Golatt: Thank you. Thank you. Thank you for having me. I appreciate it.

Lee Kantor: All right. This is Lee Kantor, we’ll be back in a few at the LACE Awards 2024.

 

Tagged With: 2024 GWBC Lace Awards, Bee Collaborators Project Management Group

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