
“Food, Faith, and Feelings” Podcast Episode from May 21, 2017

Shark Tank winner Tiffany Krumins and co-host Steven Julian discuss manufacturing pitfalls you need to be aware of when launching a new product.
TIFFANY KRUMINS
Tiffany Krumins, the first Shark Tank winner, is an Atlanta native and the inventor of Ava the Elephant, a child friendly dispenser that takes the fear out of taking medicine. Called a modern day Mary Poppins, Tiffany has gone from nanny to entrepreneur, and has seen her passion to help children grow into a business that is now known and loved all over the world.
Tiffany’s success story began when she was a nanny to a little boy with Down’s syndrome who was terrified of “medicine time”. To help alleviate his fear, she constructed an animal made of fabric, sponges, a store bought medicine dropper, and a recordable sound chip from a greeting card – and Ava the Elephant was born. Knowing that she would need to find a way to produce her invention, Tiffany began searching the internet and found a casting call on Craigslist that said: “Do you have the next million dollar idea but don’t have the funding to make it happen?” She immediately applied for the casting and was invited to be on the first ever episode of Shark Tank.
Her story has been a roller coaster ride as she went from being on a national TV show and receiving $50,000 to start her company, to learning just months later that she had thyroid cancer. While working from a hospital bed, she struggled through the growing pains of building a business and fighting cancer.
Tiffany’s appearance on Shark Tank and the success following continues to provide countless opportunities for her and her brand. Her story has received unparalleled exposure. Some of her more notable appearances and acknowledgements:




Hans Appen/Appen Media Group
Appen Media Group is a multimedia news organization headquartered in Alpharetta. It publishes the Alpharetta-Roswell Herald, Johns Creek Herald, Forsyth Herald, Milton Herald, Northside Woman, Education Answer Book, Relocation Answer Book, Medical Answer Book, Seniors Answer Book, and operates northfulton.com and multiple other niche websites and social media platforms.
Melody Astley/FinListics Solutions
FinListics Solutions is an Alpharetta-based company that helps B2B sales and marketing organizations speak the language of business with their clients. Using software and education, they help sellers better understand their clients and clients industry, and help them to understand how their solutions align with their clients’ goals. Once they know how their client thinks, they can engage in more meaningful executive conversations and articulate the financial and operational improvement that their solution delivers. This leads to better client relationships and more sales.
Abe Colin/Humble Pie Pizza Company
Chef Abe Colin with Humble Pie Pizza Company finished big in the International Pizza Challenge recently which featured contestants from all over the United States, Canada, Mexico, Italy, Greece, Austria, Scotland, and Japan. Chef Abe placed 5th in the World as well as 2nd in the Southeast region in the non-traditional pizza category. The Challenge is part of the annual International Pizza Expo which is billed as the best pizza-making contest in North America. Contestants bring their own ingredients and must bake a pie from their pizza menu on the spot and present it to a panel of judges. The panel scores each pizza based on crust, sauce, cheese, toppings, overall taste, creativity, and appearance. Humble Pie Pizza Company owner Elek Woodliff said “We’re thrilled that Chef Abe demonstrated his skills for Humble Pie on an international stage. We know how creative and delicious his recipes are and now that’s been recognized with this competition.”

Joel Beck/The Beck Law Firm
The Beck Law Firm is a boutique law firm in Lawrenceville, GA that practices in three areas: small business law, estate planning and financial services industry law. Founded by Joel Beck, the firm helps people go into business and stay there, helps people prepare for the “what if?” questions in life, helps stockbrokers and investment advisers, and their firms, comply with securities industry laws and regulations, and assists with other legal needs in the industry. The firm’s business law and estate planning practices serve folks in the metro Atlanta area, and the firm’s financial services practice serves clients nationwide.
TIFFANY KRUMINS
Tiffany Krumins, the first Shark Tank winner, is an Atlanta native and the inventor of Ava the Elephant, a child friendly dispenser that takes the fear out of taking medicine. Called a modern day Mary Poppins, Tiffany has gone from nanny to entrepreneur, and has seen her passion to help children grow into a business that is now known and loved all over the world.
Tiffany’s success story began when she was a nanny to a little boy with Down’s syndrome who was terrified of “medicine time”. To help alleviate his fear, she constructed an animal made of fabric, sponges, a store bought medicine dropper, and a recordable sound chip from a greeting card – and Ava the Elephant was born. Knowing that she would need to find a way to produce her invention, Tiffany began searching the internet and found a casting call on Craigslist that said: “Do you have the next million dollar idea but don’t have the funding to make it happen?” She immediately applied for the casting and was invited to be on the first ever episode of Shark Tank.
Her story has been a roller coaster ride as she went from being on a national TV show and receiving $50,000 to start her company, to learning just months later that she had thyroid cancer. While working from a hospital bed, she struggled through the growing pains of building a business and fighting cancer.
Tiffany’s appearance on Shark Tank and the success following continues to provide countless opportunities for her and her brand. Her story has received unparalleled exposure. Some of her more notable appearances and acknowledgements:



Stephanie Phillips/Jack Nadel International
Jack Nadel International (JNI) is a premier provider of targeted advertising and marketing solutions and has been in the branded merchandise industry for over 60 years. Their work is about extending your brand through promotional products, printing, direct mail, creative solutions, online-marketing, event support, campaigns and so much more. JNI has all the experience and resources you need. Their core beliefs are (1) clients come first, (2) treat everyone they work with like partners, (3) deliver quality with integrity, (4) believe in themselves and that they can do anything for their customers and (5) where there is respect, there is trust. JNI has offices located all over the U.S. with four international locations (London, Sydney, Athens and Hong Kong) which allows them to manage client projects no matter where it takes them.
Lisa Martin & Julie Smith/Custom Human Resource Solutions
Founded by Julie Weith Smith, SPHR, the philospophy of Custom Human Resource Solutions (CHRS) is to provide personal and customized service to its clients in the development of human resource management that is creative and innovative. CHRS is an outsource human resources services provider that focuses on addressing human resources needs as they arise as well as taking a proactive approach to developing and maintaining HR practices and programs to ensure legal compliance, strong employee morale, and a positive workplace culture. CHRS works with partners in the industry to provide everything small businesses need to develop and maintain a healthy and efficient HR department. Since CHRS is not a professional employment organization, their clients are able to carve-out the services that are most beneficial to them.
Clint Casteel/HatchWorks
HatchWorks provides digital technology strategy, talent, and solutions to help companies continue to grow by adopting mobile, cloud, and data products in an AGILE delivery model. They offer everything from individual talent to support your current engagements to full end-to-end solutions for IT roadmap delivery, from concept to launch. They utilize a curated talent model and results-based pricing to generate a maximum return on their clients’ IT investment.

Tyler Jones/Carmichael Consulting Solutions
Carmichael Consulting is a professionally-staffed Managed IT Services provider focused specifically on small and medium sized business (SMB) organizations. Carmichael Consulting is well positioned to support organizations that leverage any combination of Windows, mac OS, Android, and iOS based devices. As a full-service IT solution provider, Carmichael Consulting can provide IT support as well as technology planning for business requirements spanning your entire network: from server to desktop, or mobile device, and into the cloud. Carmichael Consulting is a proud member of the Google Cloud Partners program, Apple Consultants Network, Dell Partners, Cisco Meraki Partners, and the Microsoft Partner Program.
Rob Peterson/Dave & Buster’s
Dave & Buster’s restaurant and entertainment venue has open its first location in Alpharetta, the fourth location in Georgia and Dave & Buster’s 98th location overall. The 34,000-square-foot, state-of-the-art facility offers the very best in food, drink and entertainment in an upscale, modern interior. Guests can play more than 150 of the latest games including the new zombie-rrific The Walking Dead Arcade Game and Zombie Snatcher. The restaurant’s mouth-watering, chef-crafted menu combines fun and flavor in American fare with the Pepperoni Pretzel Pull-Apart, and legendary Buffalo Wing Burger. Dave & Buster’s offers an innovative cocktail menu including tropical Tiki Drinks, the Original CoronaRita, Adult Snow Cones, and Glow Kones, featuring a multicolored, flashing cube.

It is common for a business to have a great idea, yet fail to capture momentum, establish credibility, and realize their dream. Often they find themselves far off the path they set out to conquer. However, when they take the stage and claim their voice, it puts them in the ideal place for success, profitability, and opportunity.
Stefanie Diaz/Mastermind Your Launch
Stefanie Diaz has always had a keen ability for developing marketing strategies for entrepreneurs, but it’s her ability to position startups for accelerated momentum through personal branding and content marketing that has become the cornerstone to her professional success. Her background includes being a strategic adviser to CEO’s spanning startup phase to over $100 million in annual revenue. She has led strategic partnerships with global retailers and Fortune 500 companies, as well as facilitated multi-million dollar government contracts. There is something magnetic about the energy of startup founders that draws Stefanie in. They’re hungry, driven, and committed to making positive change for themselves and the greater community. Learn more at MastermindYourLaunch.com.
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