Garrett Ervin, Author at Business RadioX ® Page

MARKETING YOUR SMALL BUSINESS: Jonathan Holmes with Mighty 8th Media

September 30, 2015 by Garrett Ervin

On the Money

MARKETING YOUR SMALL BUSINESS: Jonathan Holmes with Mighty 8th Media

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On this episode of “On the Money“, host Joe Moss of Embassy National Bank interviews Jonathan Holmes of Mighty 8th Media about marketing your small business.

Jonathan Holmes/Mighty 8th Media

Mighty 8th Media is beginning its 10th year as a full-service marketing, communications and interactive agency with the credentials, creativity and a desire to help organizations build a strong brand and grow their company through effective communications strategies. They view each client uniquely and offer marketing solutions that emphasize both traditional and interactive marketing techniques that are targeted to their unique needs. Their team of professionals sets ambitious goals, plans strategies that defy limits and creates results-oriented campaigns that leave lasting impressions.

The firm’s name was inspired by the 8th Air Force, the largest force of its kind during WWII. Like Mighty 8th, they were formed here in our home state of Georgia, delivered great results and even extended their wings into Europe.

Located north of Atlanta, Mighty 8th Media was founded in 2005 by partners Jonathan Holmes and Bradley Sherwood. At the core of Mighty 8th Media is their dedication to an old-fashioned approach to customer service. They believe in the days when business relationships were often friendships in which the vendor could guide the customer through the decision-making process by fully understanding their needs, desires and financial parameters. By infusing creativity and a diverse mix of media and technology, Mighty 8th is skilled at breathing new life into old concepts.

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“On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

Holly Willis and Lori Haigwood with USA Payroll and Michelle Hanchey and Netania Walker with Toastmasters International

September 24, 2015 by Garrett Ervin

Gwinnett Business Radio

Holly Willis and Lori Haigwood with USA Payroll and Michelle Hanchey and Netania Walker with Toastmasters International

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Mike Sammond, Holly Willis, Lori Haigwood, Michelle Hanchey, Netania Walker, Steven Julian

Holly Willis & Lori Haigwood/USA Payroll

USA Payroll is dedicated to providing quality products and services beyond what you would expect from a payroll service company. They design every program to meet their clients’ demands. Their powerful and flexible payroll system gives you complete control of all your company information while eliminating the burden of payroll preparation in house.

Michelle Hanchey & Netania Walker/Toastmasters International

Survey after survey shows that presentation skills are crucial to success in the workplace. Many people pay high fees for seminars to gain the skill and confidence necessary to face an audience. Toastmasters International provides an option that is less expensive and held in high regard in business circles. This organization has been around for more than 85 years and offers a proven and enjoyable way to practice and hone communication and leadership skills.

Toastmasters International is the leading movement devoted to making effective oral communication a worldwide reality. Through its member Clubs, Toastmasters International helps men and women learn the arts of speaking, listening and thinking – vital skills that promote self-actualization, enhance leadership potential, foster human understanding, and contribute to the betterment of mankind.

CLICK HERE to watch the video of this show.

Chris Arrendale of Inbox Pros and Andy Green with Kennesaw State University

September 23, 2015 by Garrett Ervin

Silver Lining in the Cloud

Chris Arrendale of Inbox Pros and Andy Green with Kennesaw State University

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Chris Arrendale/Inbox Pros

Inbox Pros is your partner in Email Deliverability. To this effort, they assist in evaluating mailing infrastructure set up, authentication, sender reputation, bounce and complaints management, list quality and permissions, domestic and international compliance, message content and delivery tracking. They also provide ISP remediation and outreach, domain specific volume and policy guidelines, and industry updates. Services include:

Deliverability Audits – This deliverability audit suits any client of any provider and will include a comprehensive report on the state of the ESP.
24/7 Monitoring & Alerting – Their monitoring alerts keep an eye on your email deliverability 24/7. These alerts monitor IP/domain blacklists, as well as IP/domain reputation.
Reporting & Analysis – They work with you to design custom reports for better overall email deliverability analysis.
Reputation Building – From IP warming plans to helping establish or rebuild your reputation, they are focused on achieving solid email deliverability.
IP & Domain Authentication – Making sure that you have the proper IP/domain authentication set up is a valuable piece to getting emails delivered.
Whitelisting Assistance – They look at your program and provide feedback on how to get white-listed with those ISPs and domains that accept white-listing.
Bounce Code Reasoning & Assistance – They analyze your bounces, determine the cause, and provide assistance on either suppression or getting those emails delivered.
Block Removal Assistance – ISP blocks can be difficult, but their consultants have expertise in working to get these blocks removed.

Andy Green/Kennesaw State University

Kennesaw State University is a comprehensive university recognized for its entrepreneurial spirit, global engagement and sense of community. As Georgia’s third-largest university and one of the fifty largest public universities in the country, Kennesaw State offers more than 100 undergraduate and graduate degrees, including an increasing number of doctoral programs. Kennesaw State is committed to becoming a world-class academic institution positioned to broaden its academic and research missions and expand its scope on a local, national and global level.

Kennesaw State University offers the only undergraduate degree in Information Security and Assurance in the state of Georgia.

The Marketing of NAPA and NAPA AutoCare Centers

September 22, 2015 by Garrett Ervin

Gwinnett Business Radio

The Marketing of NAPA and NAPA AutoCare Centers

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Gwinnett Business Radio - September 22, 2015 — Mike Sammond, Ron Givens, Scott Holton, Brian Gardner, Zachary Bennett

Brian Gardner/NAPA

NAPA Autoparts has been a trusted part of the American automobile industry for more than 90 years providing corporate, independent, and home auto mechanics with quality parts for their vehicles. NAPA’s commitment to quality has earned them a respected leadership position in the industry.

Wanting to venture further into the auto repair side of the industry, NAPA joined together with the top automotive repair centers to bring you NAPA AutoCare. Now you have top, local certified mechanics, quality, reliability, and efficiency standards backed by the national power of NAPA. Just look for the NAPA AutoCare logo.

NAPA AutoCare Centers. The parts you trust are now the shops you rely on.

Ron Givens/GK Tire & Automotive, a NAPA AutoCare Center

Established in the early 1980s, GK Tire is owned and operated by Tom and Ron Givens. Their motto has always been “if it’s not right, we’ll make it right”. Their capabilities include diesel diagnostics and repair, electrical diagnostics and repair, as well as all gasoline engine diagnostics and repairs. Their technicians are all ASE certified. They are an authorized Michelin tire dealer but they also inventory tires from manufacturers such as Michelin, Bridgestone, Uniroyal, Goodyear, Firestone, Falken, Nexen, Dunlop, Kelly Springfield and others.

Scott Holton/Aero Automotive, a NAPA AutoCare Center

Aero Automotive has been in business for over 10 years and they’ve been proud to be a NAPA AutoCare Center since 2009. While they appreciate the recognition from NAPA, their real motivation for joining the family of NAPA AutoCare Centers was the additional benefits that it enables them to provide to their customers.

They are professionals and their work reflects that. They pride themselves on doing the best job possible. That starts with understanding the complexities of today’s automobiles, how to maintain them so you get the most out of them, and a systematic approach to repairing them when mechanical failures do occur.

Zachary Bennett/Reformation Productions

Reformation Productions is a full-service marketing agency offering marketing consultation and creative production services. The agency leads businesses through the proven marketing process used by Fortune 500 companies so that they can compete both efficiently and effectively on the marketplace.

Services include: Brand Identification & Development, Customer Targeting, Competitive Analysis, Strategic Planning, Messaging, Campaign Concepting, Web and Graphic Design, Photography & Video Production, Voiceovers & Radio, Social Media, Print Advertising & Collateral, Media Buying, Business Coaching, Public Relations and SEO.

The “Administrative” Stage of Estate Planning

September 22, 2015 by Garrett Ervin

Gwinnett Studio

The "Administrative" Stage of Estate Planning

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Adam Gaslowitz, Ronnie Genser, Jeff Scroggin, Craig Frankel

On this episode of “Wealth Matters”, hosts Craig Frankel and Adam Gaslowitz discuss how to anticipate and avoid issues at the “administrative” stage of estate planning with their guests Ronnie Genser and Jeff Scroggin.

Ronnie Genser/Bereavement Navigators

Prior to founding Bereavement Navigators in 2012, Ronnie Genser’s professional background included over 25 years in international and domestic sales, marketing, training, and consulting. In addition to her sales and marketing career, from 2006-2008 Ronnie served on the Board of Directors of the Lewy Body Dementia Association. As a board member and subsequent volunteer, over a five-year period (2006-2011) she created the organization’s support group network of almost 100 support groups, which spanned 36 states and the province of Ontario, Canada. This support group network continues to provide families and care givers the resources to cope with the life changes wrought by Lewy Body Dementia, an incurable, progressive disease that currently ravages 1.3 million Americans.

Ronnie’s successful career path took an unexpected turn after the sudden death of her husband, Dr. Sandy Weinberg, an Associate Professor of Healthcare Management at Clayton State University, as well as an internationally-renowned FDA Regulatory Affairs consultant to the pharmaceutical, medical device, and biologics industries. He died unexpectedly on October 8, 2011 at age 61, after complications from a heart attack, having spent two days in the ICU at Northside Hospital in Atlanta and seven days in the cardio-vascular ICU at St. Joseph’s Hospital.

The things Ronnie learned about what she needed to do after Sandy’s death including how to organize the numerous and unexpected tasks, the resources she found, and the tips she learned, she now shares in her work as a Bereavement Navigator with other widows, widowers, adult children, and other relatives who have lost a loved one, in hopes that her knowledge will make this process and the journey ahead easier for them.

Because Ronnie’s experience also taught her that being well-prepared before a death is one of the greatest gifts you can give a loved one, she also works with healthy couples and individuals to prepare, or in some cases better prepare, their affairs before their own deaths. As a result, Bereavement Navigators offers them and their loved ones the priceless gift of peace-of-mind, knowing the potentially myriad tasks their loved ones will face after their death will be much easier, less time-consuming, and most importantly, less stressful.

Jeff Scroggin/Scroggin & Company, P.C.

Jeff Scroggin has practiced as a business, tax and estate planning attorney in Atlanta for 36 years. His practice Scroggin & Company, P.C. is devoted to tax planning, estate planning, business representations, business succession and sales of businesses and properties. He is co-creator of the “Family Incentive Trust” and creator of the “The Family Love Letter.” Jeff practices out of an 1883 house in the historic district of Roswell, Georgia. The building contains one of the largest collections of tax memorabilia in the US. The tax collection was featured in a front page article in the Wall Street Journal on April 15, 2015. Jeff is known for his ability to convert complex, technical information into practical, useable forms. He also hopes he is not as pompous as this bio would seem to indicate.

Jeff serves as a Member of the University of Florida Levin College of Law Board of Trustees. Jeff received the following degrees from the University of Florida: B.S.B.A. (Accounting), 1974; Juris Doctorate, 1977; Master of Laws in Taxation (LL.M.), 1979. Jeff has taught tax law at the University of Florida College of Law and College of Business.

Jeff is a Founding Board member of the University of Florida College of Law Tax Institute and a Founding member of the University of Florida Advisor Network. He was a CPA with Arthur Andersen’s nationwide estate planning group. He is a Nationally Accredited Estate Planner, is rated “AV” by Martindale Hubbell (since 1990) and has been named in Atlanta magazine as a Georgia “Super-Lawyer” (2009, 2010, 2011, 2012, 2013, 2014 and 2015) and “Five Star Wealth Advisor” (2009, 2010, 2011, 2013, 2014 and 2015). He holds a perfect 10 rating from AVVO. Jeff was Founding Editor-in-Chief of the NAEPC Journal of Estate and Tax Planning from 2006-2011 and was Co-Editor of Commerce Clearing House’s Journal of Practical Estate Planning from 2004-2006.

Jeff’s professional affiliations include: The State Bar of Georgia, the Florida Bar, American Revenues Society, American Tax Token Society, Atlanta Estate Planning Council, Buckhead Study Group, Georgia Planned Giving Council, and the North Georgia Estate Planning Council (President, 2002-2005). He was Chairman of the North Fulton Community Foundation from 2007-2009 and is a member of the Board of Directors of the National Association of Estate Planners and Councils (2002-2010) where he was Co-Chairman of the Long Range Planning Committee and served as Chairman of the Publications Committee. He is a member of the Board of Directors of the Historic Roswell Convention and Visitors Bureau ( 2004-2015), and is a member of the Roswell Rotary Club. He served as Founding Chairman of the Friends of Barrington Hall (2008-2012).

Jeff is the author of over 250 published articles and columns. He was a columnist for Advisor Today Magazine (1997-2010) and a contributing writer to National Underwriter. He has written three books and was recognized by the CFP Board of Examiners for writing one of the best planning articles for the year 2000. His website has been recommended by the Journal of Accountancy for estate planning purposes.

Jeff is a frequent speaker on business, tax and estate planning issues. He has been married for 37 years to Lynn Geiger Scroggin and has three children. His oldest son is a professional blacksmith, his daughter works as a charitable event planner & fundraiser and his youngest son is an Iraq war veteran.

About Gaslowitz Frankel:

Gaslowitz Frankel is an experienced trial practice firm specializing in all aspects of complex fiduciary litigation throughout Georgia and the Southeast. With a focus on representing individuals, companies, banks, and fiduciaries in dispute involving wills, estates, trusts, guardianships, businesses, and securities law, their experienced and highly qualified litigation attorneys have tremendous credentials and a proven history of success.

If you would like to listen to past episodes of “Wealth Matters’, please visit their You Tube Channel.

Remember to tune in on the 4th Wednesday of every month at 8:30 AM to listen live to their show!

Facebook: https://www.facebook.com/EstateDispute

Twitter: https://twitter.com/EstateDispute

LinkedIn: https://www.linkedin.com/company/estatedispute

Eric Hansotia with AGCO and Todd Gerry with Tradebank of Atlanta

September 17, 2015 by Garrett Ervin

Gwinnett Business Radio

Eric Hansotia with AGCO and Todd Gerry with Tradebank of Atlanta

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Mike Sammond, Eric Hansotia, Todd Gerry, Steven Julian

Eric Hansotia/AGCO

AGCO is a global leader in the design, manufacture and distribution of agricultural equipment. AGCO supports more productive farming through a full line of tractors, combines, hay tools, sprayers, forage equipment, grain storage and protein production systems, seeding and tillage implements and replacement parts. AGCO products are sold through five core equipment brands (Challenger, Fendt, GSI, Massey Ferguson and Valtra) and are distributed globally through a combination of approximately 3,100 independent dealers and distributors in more than 140 countries. Founded in 1990, AGCO is headquartered in Duluth, GA. In 2014, AGCO had net sales of $9.7 billion.

Todd Gerry/Tradebank of Atlanta

Tradebank of Atlanta is a trade/barter organization representing thousands of business owners who trade/barter their products and services to acquire the things they need without having to spend cash. Tradebank has offices throughout North America providing its clients with new avenues to market their business as well as a wealth of spending opportunities that can either reduce their cash expenses or enhance their personal lifestyles.

STRATEGIC INSIGHTS RADIO: The Importance of Business Plans

September 17, 2015 by Garrett Ervin

Gwinnett Studio

STRATEGIC INSIGHTS RADIO: The Importance of Business Plans

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“The Importance of Having A Business Plan”

This episode of “Strategic Insights Radio” covers why every business should have a business plan. Among the many reasons are client perception, understanding the target market, properly creating financial projections, business feasibility, applying for SBA and other types of loans, securing investors, and planning for successful and attainable growth.

Vlad Rusz/Sterling Rose Consulting Corp

Sterling Rose Consulting Corp is a Gwinnett County, GA based company that provides business plan creation and review, online and offline marketing, marketing plan creation and review, ongoing marketing services, accounting, bookkeeping, financial analysis, operations and business consulting. The staff of Sterling Rose Consulting Corp has over 100 years of successful entrepreneurial experience. In addition, the CEO of the Company, Vlad Rusz, has launched and managed four successful businesses that range in age from 17 months to 7 years old with gross revenues ranging from $175,000 to over $5.0 million.

Sterling Rose Consulting Corp. prides itself on providing quality, investor ready documentation. The company takes it even one step farther to make sure that the client understands how to effectively present these documents, whether they are being prepared for internal use or outside investors. Sterling Rose Consulting also provides full loan SBA packages, Immigration Visa Business Plans, Commercial Lending Business Plans, Commercial Space, Growth, Not-For-Profit and Venture Capital/Investment Ready Plans.In addition, Sterling Rose Consulting Corp also provides Zoho Customization, Design and Implementation, Custom CRM solutions, Payroll, Bookkeeping and Accounting Services.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

BUSINESS NETWORKING: James Barber with Training of Champions

September 9, 2015 by Garrett Ervin

On the Money

BUSINESS NETWORKING: James Barber with Training of Champions

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On this episode of “On the Money“, host Joe Moss of Embassy National Bank interviews networking guru James Barber of Training of Champions.

James Barber/Training of Champions

Training of Champions offers training classes, motivational speaking and keynote speaking for companies of all sizes. They can train on various topics such as traits of champion networkers, effective communication, customer service and a plethora of business dynamics.

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Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

Decatur Book Festival

September 5, 2015 by Garrett Ervin

Gwinnett Studio

Decatur Book Festival

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Senior Salute Radio brings timely information to leading edge Boomers and Seniors about issues involving care-giving and aging. Learn from both professionals and regular people going through the process with their families. Each week we will also Salute an incredible Senior.

Senior Salute Radio is presented by The Elder & Disability Law Firm of Victoria L. Collier.

Today’s Guests:

Philip Rafshoon/AJC Decatur Book Festival

Philip Rafshoon is Program Director for the AJC DBF. He manages the team that curates featured authors and events at the festival. With a BS in Management from Ga. Tech, he spent ten years in corporate sales. He then opened and operated Atlanta’s Outwrite Bookstore and Coffeehouse, a venue for a diverse array of literary events and an unofficial LGBT community center. Philip has been involved in a broad range of community organizations including the advisory committee of the American Booksellers Association.

Daphne Reiley/Author

Daphne Reiley is the founder of Ripples of Grace, a consulting practice meeting communities of faith in their mission to include the isolated. Daphne has found that isolation takes many forms and that communities of faith, in particular, should be but are often not very good at meeting the needs of isolated individuals and families.

Ripples of Grace provides education to organizations desiring to better address ways of reaching out to isolated populations. Daphne offers workshops to professional organizations as well as communities of faith. She also facilitates retreats for pastors, congregational leaders, and groups of individuals.

Along with her favorite co-author Joseph LaGuardia, she is working on a companion book to their previously published “A Tapestry of Love, the Spirituality of Caregiving”. The work in progress – “Taking It to Heart” – is a book aimed at those receiving long-term care.