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Your Voice Matters: Speaking Soulfully and Leading with Purpose

October 22, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Your Voice Matters: Speaking Soulfully and Leading with Purpose
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In this episode of High Velocity Radio, Lee Kantor interviews Lauri Smith — speaker, author, and Soulful Speaking Coach — who helps wild-hearted leaders and loving rebels find their authentic voice and speak from the untamed pulse of their purpose. As the author of Your Voice Matters and creator of The Vocal Presence Path®, Lauri shares how soulful speaking can awaken authenticity, inspire change, and transform leadership into a force for good. With her blend of fierce compassion and intuitive insight, she invites us to reclaim our primal power and rise into true, soul-led presence.

Lauri Smith is a speaker, author, and Soulful Speaking Coach who helps wild-hearted leaders and loving rebels speak from the untamed, radiant pulse of their purpose so they can ignite meaningful change.

She’s the author of Your Voice Matters: A Guide to Speaking Soulfully When it Counts, creator of The Vocal Presence Path®, and host of the Soulful Speaking Podcast.

She treats speaking as a sacred practice that reclaims the primal power of voice and calls us home to our true selves. Known for her fierce compassion and intuitive depth, she’s on a mission to help leaders unmask their radiance and rise into authentic, soul-led leadership.

Connect with Lauri on LinkedIn.

What You’ll Learn In This Episode

  • Visionary leadership must-haves
  • Speaking as a spiritual practice

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio, and this is going to be a good one. Today on the show, we have the CEO and the Soulful Speaking Coach with Voice Matters, Laurie Smith. Welcome.

Lauri Smith: Thank you so much, Lee. It’s great to be here.

Lee Kantor: Well, I don’t think I’ve ever spoken with a soulful speaking coach. So tell us about your practice.

Lauri Smith: I would love to. I feel like most speakers have received training that is very outdated. Leaders and speakers. That’s coming from a one way, one size fits all mold. And you know what they say about the definition of insanity. If you keep repeating the same actions, you’re doomed to get the same results. Speakers and leaders who really want to change the world need to be not speaking from that cookie cutter place. So soulful speaking is something that is untamed, radiant. Everybody embracing and resonating with their own vibrance and their own charisma. With 8 billion people on the planet, there are 8 billion possible flavors of charisma. And one size fits all just isn’t going to get us where we want to go next.

Lee Kantor: So how do you go about helping your clients and speakers or aspiring speakers kind of break out of the mold and, and have that authentic voice that you’re talking about?

Lauri Smith: First, shining a light on the sneaky and insidious places that they may still be thinking that there’s a way that they should speak, or a kind of leader that they think they need to copy. So really shining a light on what are the limiting beliefs and what are the habits that may be stopping them from being their full selves? And sometimes those habits create what I call a speaker alter ego mask, where the real you is not the one that gets up on stage. It’s not the you that you are with your closest friends. It’s it’s using personality traits that you’ve been rewarded for in your life, and then only using those so that they sort of harden into. I’m going to lead with my intelligence because there’s a voice inside that’s telling me that I’m actually not smart enough for this, and it becomes like carpal tunnel in your wrist where the range of the human gets limited and only poured into that mask. So I help them figure out what mask might kind of be controlling them, what the limiting beliefs are, and release them and then open up their body, their breath, and their energy to play their instrument, which is them the way it was really designed to be played, the way we all came in as babies and marry that to a sense of purpose or an intention that they have now as an adult that they did not have as a small child.

Lee Kantor: So how do you help them actually kind of discern between a persona that they might be using as a mask and their authentic true self? Are there some activities or exercises you do to uncover them?

Lauri Smith: I might do some values work with them. If I hear the word should come out of their mouth, I’m going to point that out. Or if I hear it kind of underneath the words. And a lot of times it’s envisioning the change that they want to see in the world and mining the values from that and then asking them, are you embodying the change that you wish to see in the world right now? And most of the time, their answer, once they start to really feel it and look at themselves is, no, I’m not, I’m I’m doing some weird thing of what I think I need to be. And once they become aware of it, once they shine the light on it with exercises and reflections back, um, especially if I’ve been chatting with them and then they get up on a stage or turn on a green camera light and they seem different. We can have a conversation about that, and once they’re aware, they start to choose to let it go and be more and more and more themselves. Another thing that I often do with them is to help them remember to set the intention for what they want to create. Whereas a lot of speakers are unconsciously focusing on what they want to avoid, and then they end up creating more of what they want to avoid. So when a speaker sets an intention to create more curiosity in an audience, or to invite a sense of opening in an audience, and then they start being in conversation with the audience and looking for movement from wherever they started, to that hope or possibility or curiosity or opening, they become more themselves because their attention is on what they want to create, rather than what they’ve been told to avoid for their whole lives.

Lee Kantor: So it sounds like a good portion of your of the activities being done is to kind of identify the mask and then slowly remove the mask so we can get into their authenticity. Authenticity is there. After doing this for a minute, have you kind of come to the conclusion that maybe there’s some common masks that are out there that, you know, humans tend to have these X number of masks, and then once you identify them, then you can kind of move them off of that.

Lauri Smith: Yeah. There are there are five that I created a quiz around that specifically show up when speaking. There’s one that I call a porcelain doll, which is sort of a quiet, um, trying to create. The piece actually will not speak very much quiet, smiling, very still energy. And, um, in the attempt to keep the peace, they might avoid actually doing things the way they really want to do them, or even speaking up when they want to. The heady hipster is the one that’s focused on leading with the mind, attempting to prove things to people intellectually. The peppy pleaser is a smiling perky tends to happen on women more than men. The the bad speaking advice out there of you need to smile more when you speak can create that over time, where someone is just smiling and peppy for every single moment of their talking, and there is no range there because they feel like they need to earn the attention of the audience. The Jivin Jokester is a speaker who feels like they need to be entertaining the audience at all times, and if there’s ever a moment of stillness, they tend to be uncomfortable with it. They don’t trust it. They don’t understand that the silences may be powerful and actually make the laughs louder. And then the final one is the deranged mannequin. It’s the one where everyone hates the name. It’s a lot of effort and passion that gets channeled into too much effort, too much work. Even physically, in the body and in the face. It’s like every single muscle is doing something that’s actually doing nothing. And that’s that’s the one that I test the highest for in my own quiz when I’m off. I tend to have a little to a lot of deranged mannequin going on, and then people can sort of have combinations. I’ve shown up in a version of Deranged mannequin meeting Heady Hipster, so I’m intellectually trying to prove something to myself through proving it to you with a lot of effort as I’m speaking.

Lee Kantor: So when you identify, um, the persona that’s closest to you or the combination that’s closer to you, what do you do next with that information?

Lauri Smith: Um, depending on the mask, it. You know, it’s surprising how easy it is for most of the masks to set the intention for what you want to create in the audience, rather than, for example, the heady hipster is I’ve got a voice in my head that tells me that I’m not good enough, and I need them to see me as smart. So what do I wear? What do I say? How do I say it? When do I gesture? What do I do with my slide presentation? To have them see me as smart versus I want to create curiosity in the room, and I’m going to look at their faces and read their body language, looking and feeling for signs that they are stepping into more curiosity. It’s a little bit like years ago there was this Volkswagen Jetta commercial that I loved, and when I went looking for Volkswagen Jettas, I saw them. If I had been looking for little red Honda fits, I would have seen those. And that does a lot of the work of letting go of the mask, because their attention is not on how they need to be seen. The attention is on what they want to create, and they tend to show up more as their full selves when they do that.

Lauri Smith: The other thing is, is calling them on it. So I have a background in theater and sports and in theater and sports. You go and you practice, and in theater you have a director who’s watching your performance and calling you on your bad habits when they see them. So I watched them speak, and if I feel like there’s a moment where they’re making a joke, and the key thing with the jive and jokester is not to never joke. If you’re funny, you’re funny. It’s part of your gift, but it’s to notice. Were you making the gift, the joke for you in that moment as a speaker, for your own comfort? Or were you making a joke in service of the journey that you’re taking people on? And if you call someone on it, they usually know right away? Yeah, I was uncomfortable with the silence, so I made a joke. Well, the silence was actually incredibly potent and powerful. So know that and allow yourself that moment of silence and then go where you want to go for the journey you’re creating, the ride you’re creating for the audience. From there, rather than thinking that if they’re not laughing, you’re not likable, um, you haven’t earned their attention or something like that.

Lee Kantor: Now, have you, uh, found that over the course of your career and coaching, uh, speaking, that when we’ve shifted to, uh, a lot of online and virtual training and virtual speaking Is the tactics and techniques the same for an online speaking opportunity versus an in the in a room, face to face speaking opportunity or the fundamentals the same. But maybe you have to physically, uh, change how you deliver the speech.

Lauri Smith: Yeah. Some of the fundamentals of this, you know, how do you be authentic? How do you really unleash your your own unique charisma are the same. And yet if someone knows how to fill a 500 seat theater with their energy, they may not know how to do that on zoom, because our our energy tends to follow where our attention is. So as soon as we sit down or stand in front of a device that is 1.5ft away from our faces, for some people, their energy gets really small, like I’m doing right now. Their voice follows, their body language becomes really small. And it’s okay because I have a mic in my face right now. And yet when someone does that, subconsciously the audience becomes less compelled to listen to them because it’s like their body, their breath, their voice and their energy are saying, this is private, this is not for you. Whereas if they’re aware of the whole room that they’re physically sitting in, instead of just kind of zeroing in on this two dimensional device, that’s a foot or a foot and a half away from their face, their body language, their voice and their energy become more inclusive. And that’s one of those things that has people in an audience not just saying, oh, yes, I could hear him, but I couldn’t stop listening or I couldn’t stop watching. If it’s a zoom webinar where they can actually see the speaker. That’s one difference. That is pretty big. Movements are different, just like they are between stage and film. So a movement to connect with an audience on a stage might be walking ten feet over to the left side of the audience, right side of the stage. And when you get on camera, it’s very different. It’s going to become the same impulse to connect, but in a smaller, more camera sized way.

Lee Kantor: Now, is there any, um, maybe techniques or strategies you can share with a listener who maybe have had experience on a stage being big and having large movements and gestures, but now they’re being forced to be kind of static. Uh, you know, just maybe their facial expressions, um, in front of a microphone? Is there some things dos and don’ts when it comes to taking somebody who’s big, maybe on a in real life stage and then now has to kind of convert that to still kind of creating that big emotions but with much less physicality.

Lauri Smith: Yeah, I’m a big rule breaker, and what I would love for them to do is to be in the conversation that they’re in. So if I’m in a conversation with someone and they’re 500ft away from me, I’m going to do different things in order to be in that conversation. They might be bigger. They might be actually jumping up and down on a table or something like that. When we get closer together, if I’m actually listening to your half of the conversation, I’m probably not going to move in the same ways, even though I have the same impulses for what I’m communicating. And one of the things that I often kind of a hack is, um, I’m a big talker. I, I cannot talk without my hands. Once in a corporate world, I was telling a story about the showerhead breaking off and water spraying in my face, and I was gesturing all over the place. And this woman said, just out of curiosity, can you sit on your hands and tell that story again? And I couldn’t do it. So sometimes it’s a matter of put your hands underneath the camera line so that you can move and gesture as much as you want to, but they’re down so low that they don’t become distracting.

Lauri Smith: And then when you really want to illustrate a point, you bring them up like the showerhead and you’re gesturing and you are still you and it is helpful if it’s vibrant and alive in the person’s whole body. The other thing that I might do with a speaker who moves around a lot on a stage and feels trapped themselves when they need to do it in front of a video camera, I might have them sit down so that they feel more grounded because they can feel their seat in the chair and it becomes the same amount of vibrant and alive energy, but harnessed by the act of grounding and sitting down. Other folks, if their energy and their voice is getting really small when they’re sitting down on zoom, I might tell them, get a standing desk and stand up for your speeches, because that’s what helps you become harnessed and alive.

Lee Kantor: And do you remember the moment when you started in your career, when you Realized, hey, I have something to add to the conversation when it comes to helping people become better, more dynamic speakers. Do you remember that moment when you were like, oh, I can do this. I can really make a difference in this area?

Lauri Smith: Yeah, there were a couple, and the one that flashed into my head. I was at a coaching community meeting, and someone else was speaking about speaking at this meeting, and he was in a large flat room, and he was talking about just having a conversation with one person at a time in the audience. And he had so much beautiful stuff, and he was helping so many people. And yet the conversation went something like this. He would get very quiet. He would look at somebody in the right part of the audience and say, you don’t think about the audience, you just think about one person at a time, and someone on the other side would go, what? We can’t hear you. And then he would go say the same thing to another part of the. And that happened probably five times. And I was sitting in my chair feeling this huge calling forth energy, and I wanted to stand up and say, but everybody paid the same amount, and you are the leader holding the room. What about actually holding the room when it’s in a group? And he had so much beautiful stuff and it was his event. I did not stand up and shout that I took it as a hey, he’s really helping people with how he’s telling people to truly connect when they’re talking. And the next step is, how do you truly connect with one set of eyes at a time, while you’re also actually almost hugging the rest of the room with your energy so that it’s an intimate conversation that everyone in the space is a part of, and that is part of what great leaders have. It makes people in the room feel more safe to go on the ride that you’re creating, as the person taking them on that ride.

Lee Kantor: Now, is there a story you can share about working with somebody who may be needed some help in becoming the speaker they’d like to have been? Um, can you share? Don’t maybe name their name, but just share what the challenge was they presented to you and how you were able to help them get to a new level?

Lauri Smith: Yeah, absolutely. I one of my favorite stories was a a corporate client, uh, that included a 360 report. And when I was conducting, it was a, a more introverted, quiet leader in an organization where that’s not the majority and a real superstar in terms of the work getting things done. You know, top 2% of people in the organization. And I was conducting the 360. A potential promotion was on the line. And his boss said, frankly, I don’t think he has it in him. His boss was a very extroverted, loud, talkative, take up all the space in the room kind of leader. And you know when you’re conducting a 360, you don’t really answer back. You’re just recording and taking down the notes and the feedback. And inside I thought, well, frankly, you don’t know what you’re talking about. It, it he did get the promotion. That’s the end of the story. And he learned how to be himself and hold a room. And he transformed into one of those people who might only speak once or twice in a meeting. A dynamic meeting with 50 people, all hashing something out. And when he speaks, people listen to what he has to say. The whole because he knows how to hold the energy of the room and then add his voice in and where he started was quieter.

Lauri Smith: Not holding the room, sometimes trying to do it like his boss, which was not his natural 1 in 8,000,000,000 charisma. And he did get the promotion. And that’s one of my favorite stories because. Presence. Charisma can go in waves throughout time, where a speaker will come along and everybody will think that that’s charisma. So they need to copy that person, when in reality what that person was doing was being themselves. And that’s why it worked for them and that’s why they were such a popular speaker. So when someone is the kind of speaker leader that isn’t the popular one in their organization or in their world, and they find their way to their charisma, and his was so needed in that organization. They needed someone who wasn’t talking for the whole entire meeting. They needed someone who was listening to the conversation and chiming in at just the right moment to share the perspective that might shift everything. And I could see that was who he was probably going to be from the moment we first met. And to have that actually happen and the promotion happened when the boss is saying, frankly, I don’t think he has it in him, made me very happy for him, for the organization and brings me joy now, even thinking about it now.

Lee Kantor: Do you find when you work with organizations that you have to manage the expectations that you’re not going to be cloning whoever the boss thinks is a great speaker, that you’re just going to be bringing out kind of the natural voice of each of these individuals. It’s not you’re not kind of a duplication machine where you’re just taking, you know, this person’s speaker and just, you know, creating, you know, copies of that.

Lauri Smith: Absolutely. And I didn’t think organizations would be as open to it as they have been. And I find a lot of the time, if I’m being brought in, they’re more open to it because the boss has already tried to make him a clone of himself or make her a clone of herself, and they’ve realized this isn’t working. We need an expert here. So they’re more open to the possibility that they are going to be charismatic, but they’re going to have a very different style than you do because they’ve tried and failed, tried and failed, Tried and failed in a lot of circumstances already. So when I mention it, sometimes they even look like the confusion is clearing up. I now see why it wasn’t working. I was trying to make him into me, but I already know he’s not a clone of me.

Lee Kantor: Now, when you’re working with somebody, do they kind of at some point come to the realization that, hey, we might have brought Lori in for speaking, but this really transcends into any maybe customer facing, uh, opportunity where it might be our salespeople may need some of this work, or anybody that’s dealing with customers might need some of this work, because speaking doesn’t have to be, you know, in large form. It could be in small form too.

Lauri Smith: Yeah, that has happened a few times. It also happens a lot, even on the executive coaching engagements. They would call it executive presence or leadership presence, that there’s an element of that where sometimes they are more focused on traditional speeches, and sometimes they’re already aware that it’s the communication and the presence of the person in multiple situations. And there have been a few where I’ve been working with the leader of a team, who then decides to bring me in to do some kind of an event or a program with the team.

Lee Kantor: Now, who is your ideal client? Is it that individual that’s looking to kind of uplevel their speaking, or is it an organization that might need kind of training for a group?

Lauri Smith: My ideal clients tend to be unconventional leaders and loving rebels, most of whom have their own mission that they’re on. They might be a solopreneur and, um, there’s some aspect of rebel in them. So whether it’s inside an organization or they’re running their own, there’s a bit of, I don’t want to do it the way everyone else does. I don’t like traditional, I like innovative, and my dream, dream, dream clients would say that they want to feel the vibe in the room shift when they talk. They don’t just want to inform people. They would even say it’s beyond touching people’s hearts. They want to feel an energy at the beginning and feel that through their speaking, the vibe has shifted. There’s a different energy and emotion in the room because of their speaking performance.

Lee Kantor: So if somebody wants to learn more about your practice and maybe would like to learn about speaking more soulfully, or maybe get a hold of your book. Your voice matters a guide to speaking soulfully when it counts. What is the website? What is the best way to connect with you?

Lauri Smith: My website is voice hyphen Matters.com and there’s a page for the book. There’s a page for my podcast, and if you love the socials and you scroll to the bottom, you’ll be able to connect with me on LinkedIn, Instagram, and YouTube. From there.

Lee Kantor: Well, Lori, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Lauri Smith: Thank you. Thank you very much.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Lauri Smith, Soulful Speaking Coach

From Tax Strategy to Wealth Preservation: Mark Kanakaris on Financial Mastery

October 21, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
From Tax Strategy to Wealth Preservation: Mark Kanakaris on Financial Mastery
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In this episode of High Velocity Radio, Lee Kantor Mark Kanakaris, Founding President of Kanakaris & Associates and Managing Partner of Cherokee Tax Group, shares his expertise in helping individuals, families, and business owners build, protect, and transfer wealth with precision and purpose. With over 20 years of experience in financial planning and tax strategy, Mark discusses how a proactive, client-first approach can transform retirement planning, optimize tax efficiency, and preserve wealth for future generations. As a federally authorized Enrolled Agent, he brings deep insight into complex tax matters and offers practical guidance for navigating today’s ever-changing financial landscape.

Mark Kanakaris is a trusted authority in financial planning and tax strategy with over 20 years of experience helping individuals, families, and business owners build, protect, and transfer wealth. As Founding President of Kanakaris & Associates and Managing Partner of Cherokee Tax Group, he leads with a client-first approach—offering tailored, strategic solutions for retirement planning, wealth management, and complex tax matters.

A licensed Enrolled Agent (EA), Mark is federally authorized by the U.S. Department of the Treasury to represent taxpayers before the IRS. This designation places him among the nation’s top tax professionals, with specialized knowledge in navigating high-stakes tax scenarios and delivering forward-looking financial strategies.

He works extensively with individuals nearing retirement, small business owners seeking tax-efficient structures, and families interested in long-term estate preservation. His dual academic background in Economics and Philosophy (Mercer University) and Accounting (Saint Leo University) reinforces a well-rounded, analytical approach to problem-solving.

He is a go-to expert for insights on tax policy changes, retirement income planning, and strategies for high-net-worth individuals.

Connect with Mark on LinkedIn.

What You’ll Learn In This Episode

  • Navigating retirement income planning: Key strategies for securing a comfortable future
  • Wealth management for the next generation: Building and protecting family legacies
  • Understanding complex tax scenarios: How to handle IRS audits and tax disputes
  • Estate & trust planning: How to ensure a smooth wealth transfer
  • Tax strategies for business owners: Maximizing deductions and minimizing liabilities

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio, and this is going to be a good one. Today on the show we have the Founding President of Kanakaris and Associates, Mark Kanakaris. Welcome.

Mark Kanakaris: Thank you. Thank you for having me.

Lee Kantor: Well, I’m excited to learn what you’re up to. Uh, for folks who aren’t familiar, can you share a little bit about your practice? How are you serving folks?

Mark Kanakaris: Sure. So we are a full service tax, investment and estate planning firm here in Woodstock. Been here for 17 years. So we kind of cover the whole gamut, you know, from what you make is what you keep, you know, get you prepared for retirement and make sure that you have your estate planning documents in order. So there’s no messes later on.

Lee Kantor: So who is your kind of avatar for your ideal client? Are they people that are already at that stage ready to retire, or are they up and comers who maybe haven’t, or who are in the kind of growing their wealth stage?

Mark Kanakaris: Well, we’ve got a mix of everybody. Predominantly. What we’re geared for is for people within the first five years before and after retirement. But we have a lot of folks, um, you know, business owners, because they need a special hand-holding. We’re able to guide them through the tax work because a lot of accountants just don’t give them the tax. Call it insider thinking that they need to have to be proficient with their cash flows, how they handle their taxes, recognizing income, and, uh, how how to set up the right kind of investment plans for retirement plans, whatever it might be for themselves or their employees.

Lee Kantor: So is your firm, um, would it help a retiree eliminate. They wouldn’t need a CPA. They can use you for both the CPA and for wealth management.

Mark Kanakaris: Correct. We do all that for our clients included in our management fees are a one stop shop. We do it all so and we take a proactive approach. We don’t have people say, oh gee, Mark, should I convert? We’re actually telling them how much the Roth convert and why. So one of the biggest things we find with Roth conversions is people try to drag it out. And what they don’t realize is that Irma taxes, well, it’s not really a tax, but the Irma costs and their Medicaid will end up eating them up if they don’t get aggressive with their Roth conversions.

Lee Kantor: So when you’re, uh, helping with both sides of the equation there, it seems more efficient because I know a lot of folks have a difficult time getting their wealth advisor and their CPA kind of on the same page.

Mark Kanakaris: Yeah. We, uh, in our workshops, we talk about the three monkeys, your tax guy, your financial guy and your lawyer and getting them all. Most people just don’t think they need to have them all in the same room once a year saying, what do we need to do for our client? And it’s a big challenge. And and a lot of efficiency is lost there. I mean, a tremendous amount in my opinion, obviously.

Lee Kantor: So now talk Talk to me how you work. So say I’m using your firm for this kind of thing. Are you meeting with me every year? Like, what does it look like when you’re in a relationship with your clients?

Mark Kanakaris: So we meet with our clients usually several times a year. Obviously we’re going to see them twice a year, at least at tax time alone, because we’re going to have to, you know, drop off your return. We go over things. When you pick it up, we’re going to have a meeting. And there’s usually follow on meetings from that because we’ll figure out based off of this year’s taxes what kind of Roth conversions. And then you know, what tax laws change. Maybe more advanced tax strategies like using charitable trusts or Nim cuts or flip cuts to to, you know, offset future taxes. So we’ll usually have sometimes five and six meetings with the client a year just because of the tax work. It’s so heavily involved.

Lee Kantor: And is this fee based or um is it a percentage of the portfolio.

Mark Kanakaris: Yeah, it’s all fee based. Guys are percentage of the portfolio. So we take our percentage as well and we knock it all out. And for most of my clients, I tell them that you’ll save more money in taxes than you’ll ever pay me in fees by a landslide. You can’t even you can’t even compare the two.

Lee Kantor: And that’s, um. So because because you have, uh, the knowledge of the wealth management side as well as the tax side. So then that helps even in the investment side, I would imagine when you’re, uh, kind of helping them build, you know, put their portfolio together.

Mark Kanakaris: Yeah. More than most people realize, especially those. And I see it all the time as people who have non-qualified money, which is money that maybe came out of their bank account they gave to an investment guy, and he just went and put it to work. And every time he makes a trade or has dividends or income, that stuff hits their tax return. Well, one of the biggest things I see is, is all I see people with non-qualified all the time and I’m like, well, where’s your Roth accounts? Because this is money that you could put into a Roth and they’re never doing it. And it just it blows me away that people don’t think to do this. It’s a no brainer to me for somebody who’s got nonqualified money to automatically if they’re working, of course, to be putting money into their Roth. I see it all the time. It really shocks me to see how much that opportunity is mixed. Probably more than most, more than anything else, I would imagine. And then, of course, they’ll invest backwards. They’ll put their trading account in a non-qualified account, so they’re throwing their tax return all over the place because of their gains and losses. Instead of investing that way in their IRAs, where no matter what they do so that money comes out of the IRA, there’s no tax issues.

Lee Kantor: Now, when you’re working with the retired, um, how do you recommend they navigate the spending of the money? I know that’s a challenge for a lot of folks that are retired. They’ve spent their whole life accumulating, and now you get time to spend. And that’s trickier than maybe they anticipated.

Mark Kanakaris: Well, you know, in retirement, every day Saturday. Right. Can be what we do is we? Yeah, we, uh, we have an income chart that we put together, and it’s just it gives us a baseline to work off of, and we’ll take a client. We’ll show them the Social Security and their investments and a nominal rate of return and say, we just make this rate of return. Here’s your budget that you can live on on a day to day basis. And usually we’ll show them a couple of we’ll show them the max amount that they can have. And if that’s more than what they’ll ever need, then we’ll show them what they really need so that they’ll see what their nest egg that they may be leaving as an inheritance. So we can deal with the taxes on the inheritance. But once you have that road to go off of that baseline every year, you could say, you know, just make up some numbers. Hey, Mr. and Mrs. Retiree, you can have 100,000 a year, but we need to make sure that every year our investment accounts worth so much money. If that starts to change to the downside, we have a problem. The other thing we find, too, is a lot of folks who, even if they have that chart later on in life, they’re never going to spend what we tell them to spend, because I call it the rule of 85. I say, look, your knees, my knees, my back, your shoulders, all that they’re going to hurt. And the thought of traveling and doing a bunch of things at 85, when we’re aching all the time doesn’t sound that exciting anymore. So your spending will probably drop from outside activities. So we’ll probably find that we’re saving a little bit more than what we anticipated. Now, of course, if we do better than anticipated, that makes a big difference.

Lee Kantor: Now, how do you help folks when it comes to insurance? It seems like you you, uh, have carved that area out as not part of your, uh, services.

Mark Kanakaris: No, we, um, we’re fully licensed in insurance, so life insurance, annuities. If we need, um, for the people who are working disability, uh, we have access to all that stuff, and we do quite a bit of it. It’s, you know, it’s always case by case. Some clients like the guarantees of annuities, the guaranteed payments. Some people, uh, they’ll come in and say, look, there’s no way I’m going to get all this money and pay the taxes. So maybe they’ll buy a big life insurance policy to offset the taxes or to buy their their heirs. The time to pay the taxes on that money over the ten year period that they have to pull the money out and give them just cash to work with. We see that becoming a more popular idea. I’m of the opinion that we’re in the cheapest taxes we’ve seen for a while. Let’s stick with Roth conversions that no longer make sense.

Lee Kantor: So now when you work with your business clients, um, how do you go about helping them kind of maximize their deductions and minimize some of their liabilities?

Mark Kanakaris: So there’s a lot with that. You know, first and foremost, you know, we make sure that their books are in order, you know, enough that if they ever were to get audited that they’re going to be able to stand through an audit. And luckily, audits are not as frequent, I think, as people think they are. Once we know that’s in place, you know, we look at what they’re spending money on, how they’re spending money, if they’re doing really well, you know, we have to see how many what kind of retirement plans, if they have to have a retirement plan for all their employees to keep them, versus if they’re just having one for themselves, where they can dump a lot more money in it. We have a gentleman now with a medical practice, and, uh, most of his employees are all subcontractors to him. So he can set up a set plan, and he could put a ton of money into his retirement account and avoid paying the taxes on it now. Yes, it’s going to be an IRA. It’ll be taxed later on. But right now he’s in such a high tax bracket, he needs every deduction he can get his hands on. And sometimes we look at, hey, what purchases are we making? Maybe we need to, you know, uh, look at bringing in new, uh, new, uh, inventory for next year early, uh, prepay, maybe next year’s advertising sometimes just to get the, to get the expense out so we can keep the taxes down. So we’ll have, we’ll have like, uh, right about now is when we start our Q4 huddles to say, what are we going to do to end out this year and keep our taxes where we want them to be?

Lee Kantor: Now, what about for the retirees that are struggling kind of financially? Maybe they anticipated having more income. Is there any advice for that person? Um, to maybe create additional revenue streams or maybe, uh, having to invest in maybe getting buying a business or something along those lines?

Mark Kanakaris: Uh, you know, when people are kind of when they didn’t save enough, you’re caught in this. It’s been my theory right now. I would tell that client, you know, the market’s doing good. Let’s grow that money until we can create the income we need. Or can that money be converted to something like, like an annuity for, say, and maybe give them the income they would want? But hopefully you don’t have to use that whole nest egg. I always like to leave some liquidity in case an emergency comes up, but that’s such a case by case basis. Um, you have to take it, you know, person by person. I don’t know if I would tell them to go out and buy a business or start a business, but, you know, some folks will work part time in retirement. Just one. I always think it’s just to keep you busy, but if it helps you from having to use your nest egg for a few more years and let it grow. That usually helps, because I find that the first 5 to 10 years of retirement can have the most impact on a retirement, so I really want to avoid big losses in that that time period to the best of my ability. So that’s why we’re active money managers. So we’ll get out of the market. We don’t like what we’re seeing. Uh, because the mathematics, you can’t beat the math. If you take a big hit early in retirement, you could be permanently hurt for the rest of your retirement.

Lee Kantor: So. So then when you’re wealth advising, so you’re buying individual stocks for individual, um, clients.

Mark Kanakaris: Correct. We have several portfolios based on their risk tolerance and what they’re designed, what they want them to do. And we use stocks and ETFs. Um I don’t we do some mutual fund work. The 401 KS that we manage for some company that we have 41K services for. Obviously they’re all based off of mutual funds. But to be an active money manager we use stocks and ETFs, portfolios that we backtest and do a lot of making sure we’re buying what we think are the best of the best companies out there to, you know, grow our clients money safely. We have a lot of criteria that goes into how we build it. You could have a whole podcast on how we build just one of our portfolios, but there’s a lot of things that we go through to screen it back, test it to make sure that this portfolio has got good chances of being a successful portfolio for the year. And then every year we kind of look at it. Was there any poor performance, any of the companies not, you know, making the grade, so to speak, and then we’ll replace them with something better. And that way we can also keep in tune with the market more.

Lee Kantor: And then how often do you make those changes?

Mark Kanakaris: Usually once a year. Once I buy a stock I’m going to I’m going to hold it or trade it for the year depending on the ebbs and flows. You know, the whole thing is trying to you know, you can’t perfectly time the market, but you have a pretty good idea when the bottom is marketing it out and you have a pretty good idea when it’s topping out. And when we see those big bottoming outs, we start buying in there. And I always kind of say my clients probably think I’ve bought stock a days. They think I’ve lost their mind. And I always say, I’m looking for the day where everybody thinks, from here we’re just going to go to zero, and that’s the day I’m looking to buy. And there, you know, it helps. You know, the money’s always made in the buying. And hopefully that really helps with what helps our clients keep those big returns in their pocket.

Lee Kantor: So, um, are you optimistic in the way the economy is going and the way the market’s going? This is are you bullish or like what? Or you’re kind of a uh, on the fence.

Mark Kanakaris: Long term bullish. Yep. Definitely long term bullish this week. Been kind of choppy but you know still seems to be moving up. But yeah I think long term bullish I think once we get some of the deregulation out of the way I think when interest rates come down and hopefully inflation will come with it. Um yeah, I’m definitely bullish. I think that we’ll probably hit some sort of bump sometime in the next year. Can’t really tell you when because, you know, there’s a lot of concern about the unemployment. And unfortunately, I think that we’re going to need to see higher unemployment to get inflation down. You just can’t have everybody working and spending it, you know, big rates and expect inflation to come down. Um, people aren’t saving like they used to, so they’re spending more. I see a lot of reports on it. There’s a lot of talk about it. So, um, once we kind of get through that or if that can work itself out, which would be the obviously the most ideal route I think will be fine. But I’m bullish, you know, especially over the the current political administration’s outlook on the market. I think it’s going to be a good four years. Well, three more to come.

Lee Kantor: And then you’re okay with the preponderance of, um, the AI stocks kind of pulling more than their share of the weight for the, say, the S&P 500.

Mark Kanakaris: You know, that’s that’s talk every day. And we’re always saying every day that we’re in an AI bubble. And will it bust. I you know I think as long as earnings continue to be there for these AI companies, the AI bubble will continue to grow. Uh, I, I think AI is the future. And at some point as, as you know, as I mean, the big companies are selling to the big companies when you see the big mid companies really embracing AI. I think it’s I think then you’re going to know we’re fully enveloped in a big AI world. Uh, it’s going to be the cost of AI. I think for some companies are going to be expensive. But you know, we’ve been looking into AI and even AI, small AI companies, and they’re selling their services at record rates. And I think those companies would get into AI early and get those people who are using their AI chats or their AI agents. You know, once they lock up that customer, I think as long as they’re pretty happy, they’re going to stay with this company for a while, and you’re going to see these companies have really big, positive revenue for long, long times. They’re always they’re always going to be talking about retention rates.

Lee Kantor: So how are you seeing AI impact the financial world? Well is it affecting your firm?

Mark Kanakaris: Ai. We use AI in our firm. Absolutely. Um, you can use AI a variety of ways. Obviously, we use AI to help update our CRM. We have AI, AI trying to help us predict what the market’s going to do. Uh, there’s a variety. I mean, the big firms, the big box firms, they’re using AI and anything they think they can help them figure out where the market’s going to go before it goes there. That’s that’s one big use. But we also use a lot of you know, we’re using it to automate more things in our office. So we could be more efficient for our clients and not have to hire as much as many, you know, full time employees.

Lee Kantor: Now, when you’re looking at the lens of an individual, uh, client, are you looking at it? I know your services are both tax and wealth management, but which are you? Are you leaning more one way than the other, or how do they how are you kind of viewing that?

Mark Kanakaris: I kind of think that your income and your wealth drive your taxes, so. Uh, I can’t say they go totally hand in hand because I think the wealth part, your wealth management drives the taxes. So I think that’s the bigger thing that we focus on. But as because we build our portfolios and put our clients in the right portfolios based on the kind of money we have. It makes us not have to be so constantly looking over our shoulder, making sure we did the right thing. As long as we manage our funds right, the taxes tend to take care of themselves. And what I mean is, we have a lot of people with very large non-qualified accounts. We just have to be careful in how we buy and sell those accounts that we don’t create watch sales. And as long as we can avoid that, then the clients keep more of their profits. So we try not to do too much trading in those because we don’t want to, you know, just create them to death and create just what could be a what look like to look on paper like a tax nightmare. But again, you know, the devil’s in the details and you pay for me to be in the details on the tax side. I’m not worried about that.

Mark Kanakaris: We don’t have it covered. We do have it covered. But I think the wealth really the wealth management side kind of drives the taxes. So the wealth drives it. And at the end of the year, the tax kind of cleans it all up. And it helps us sometimes say, what do we need to do different next year. Some of our clients, because maybe they’re bumping income brackets or tax brackets. And we have to, you know, do larger Roth conversions or maybe even, hey, you know, maybe we should take a different approach on some of these investments. The change isn’t an investment. Hasn’t been a big of a deal. Usually what we find is that our IRAs that are growing, we’re you know, we’re trying to always keep them from jumping tax brackets when they go in to start taking their RMDs. So we’re trying to always encourage our clients to do large RMDs for Roth conversions before they retire. Uh, to keep them from jumping those brackets, because with the income chart that we create for our clients, I know roughly when you’re going to wind up in a new tax bracket so I can plan ahead of that. Now, of course, if I have a great year in the market, you know, then maybe I’m right.

Lee Kantor: Then you have to make some adjustments.

Mark Kanakaris: Right? And good problem to have. Obviously good problem to have.

Lee Kantor: Right. Well, I mean and the reverse could happen if you have a bad year then there’s other problems. Um, right.

Mark Kanakaris: But that’s really a bigger issue on a non-qualified really on your IRA account, if that’s what you’re counting on for your retirement income, more so than your taxes. Right. Because if your IRA came down, you’re and you’re taking RMDs because that’s where you’re taking it from. It’s you’ll take less. Um, but yeah.

Lee Kantor: Now, um, you mentioned that, uh, your clients usually are coming to you in a few years before retirement. Are they moving typically from a different firm, or are they maybe they would do it yourselfers that got a little gun shy and realized that this is more complicated than they envisioned at this stage?

Mark Kanakaris: Um, the DIY ers, you know, the do it themselves. Sometimes I think, uh, I don’t see as many of them coming over. I think it’s, it’s I’ll just say it’s just ego. They think they can do a better job. Um, and they’ll do that for a while. And let’s be honest, in a bull market, they think they’re doing a great job, but they’re, you know, listen, rising tide raises all ships. So in a bull market right now, I mean, Elmer Fudd could do a good job in the market, you know, to do an outstanding job, take somebody with some insight, but you could do in the market as a DIY or the people that are getting a retirement. You know, when they start saying, I want to retire in a few years, they like knowing they have a plan in place. They know they like to have their money’s in the right bucket so that they know. And even if I tell them if something happened and God forbid you had, let’s just say you had a health scare and you had to retire early, you know exactly where you’re sitting. You may not like it, but you know where you are and you know it’s not the end of the world.

Lee Kantor: So is something happening with their current advisor when they switch to you, like, are they being ignored? Like, is there some problem that is the trigger that gets them to you?

Mark Kanakaris: Or like we hear a variety of things, but normally we do. I think a lot of people feel that they don’t hear from their advisor. Um, I think that’s a big one. The ones that are working, they don’t have an advisor. So, you know, maybe we met them through a tax office event or a dinner workshop and they’re coming in like, you know, I’m getting ready to retire, and I really haven’t talked to anybody, but maybe we said something that made sense to them. So it’s a it’s a bit of a mix. Um, we do hear a fair amount of people think that their advisor didn’t care. They thought they weren’t, you know, big enough potatoes, so to speak. Um, we hear that some I don’t know if that’s the highest one, but maybe if it is the most common one, it wouldn’t be by much. We hear kind of a variety of things because we see everybody from all walks of life.

Lee Kantor: So what size portfolios are appropriate for your firm?

Mark Kanakaris: You know, I have this don’t close the door on anybody attitude. But the clients that we have the biggest impact on and make the most money and have the most tax effect on tend to have at least $1 million. But it doesn’t mean if you don’t have $1 million, I’m not going to take you. I mean, we took a client today with 29,000. It’s her. It’s her life savings and how important it is. I know what the money’s got to do. And I’ve got a portfolio that’ll do exactly what you want it to do. And I’m. And I think that’s a win win situation.

Lee Kantor: And so you don’t have to have a mega or you don’t have to be a movie star or an athlete to use your firm.

Mark Kanakaris: No, but it’s funny that we seem to draw a lot of wealthier clients because we do. We do have more wealthier clients than we did, say, over a half a million then don’t have a half a million. But we don’t. You know, I don’t discriminate. My practice isn’t for sale. So, um, at this point, I’m at a good place where I’m just here to materially improve upon what people have already started. You know, it’s no longer about me. It’s about what can I do for others. I’ve got all the things I want. I just want to do a good job. And I get a lot of personal gratitude when I call up somebody and say, hey, look how much your account’s grown. And they’re like, oh my gosh, that’s that’s really one of the best things I get out of my job. Or I saw a tap loophole where we could Roth convert a ton of money for pennies on the dollar that they never saw before, like we had a guy two years ago do a $30,000 Roth conversion. It didn’t cost him a penny in taxes. I to me, that’s cool stuff. I love all that. Just I love seeing my clients win, whatever that means to them.

Lee Kantor: Now, how do you handle kind of the the adult children of your clients? I know a lot of firms don’t have any plan in place to really get the next generation, like the the wealth advisor ages with the client. Do you have any kind of, uh, succession, uh, strategy for the children of your clients?

Mark Kanakaris: Well, the ones that have clients, the clients that are here, uh, we always invite their children to come in and get their taxes done from us and get to know us just because we are we are their advisor. And a lot of the times they go, I’ve been listening to dad or mom saying, you’ve done a good job. I just changed jobs. I want to give you my 401 K and see what you can do. And we have that happen quite a bit. Um, we had it just happened last month, and that’s how a lot of them seem to come in. Or when people do pass, the errors will go well if the blah blah blah thought you were great, I should probably stay with you and we’ll say, well, great, let’s try it for a year. And if you’re happy in a year, you should stay. And if you’re not, happy New Year, let’s talk about it. So we do try to keep people in that way as well and keep them engaged. But usually the best way to get them started just doing their taxes so they know who we are and they’ll feel comfortable with us and we do a good job with their taxes. When an opportunity comes up, they’re like, hey, let’s talk to Mark. He’s done a good job so far, so I want him to feel comfortable with me and feel that I’ve got good credibility when they when I work with them on their in their investments.

Lee Kantor: So a lot of times the taxes is kind of the first point of entry. And then from there it just evolves.

Mark Kanakaris: Yeah. Usually evolves on its own because everybody knows that we do both. When you walk in you see our tax side, you see our investment side. So there’s there’s no you know, there’s no like hey you guys do this. Wow I didn’t know that. So they can see it. They know about us. And uh you know when they feel comfortable they do it.

Lee Kantor: And if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what’s the website? What’s the best way to connect?

Mark Kanakaris: It’s Ken Harris and Associates comm I know it’s a mouthful, but I think the K. Aws is still working. And, you know, I always tell folks, just click on there and give us a call, set up an appointment, phone calls. Fine. If you just want to talk to me, you don’t want to come to Woodstock. Um, we do what we seem to. As you know, everyone’s doing a lot more virtual appointments than ever before. So we’ve been doing a lot more virtual appointments, and, uh, people get to know us a little bit, and sometimes we do a couple before they come in, but, you know, know who you’re working with.

Lee Kantor: Absolutely.

Mark Kanakaris: Well, I try to tell them, let’s have a couple of chats before we make a decision. Make sure I’m a good fit for you. And you’re a good fit for me.

Lee Kantor: Well, Mark, thank you so much for sharing your story today. You’re doing such important work, and we appreciate you.

Mark Kanakaris: Thank you.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Kanakaris & Associates, Mark Kanakaris

Scaling the Creator Economy: Cam Pritchard on AI-Powered Revenue Growth

October 21, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Scaling the Creator Economy: Cam Pritchard on AI-Powered Revenue Growth
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In this episode of High Velocity Radio, Lee Kantor interviews  Cam Pritchard, CEO and Co-founder of Station, shares how his Chattanooga-based startup is transforming the creator economy with the world’s first AI Revenue Assistant for creators. Cam reveals how Station helps podcasters, YouTubers, and digital entrepreneurs unlock new revenue streams and boost earnings by up to 30%—all while automating the heavy lifting of media sales. From his entrepreneurial roots in New Zealand to building a venture-backed platform backed by investors from Canva, YouTube, Reddit, and Spotify, Cam’s story is a masterclass in innovation, grit, and the future of creator monetization.

Cam Pritchard is the CEO and co-founder of Station, the Chattanooga-based startup behind the first AI Revenue Assistant for creators.

Station helps podcasters, YouTubers, and digital creators instantly unlock new revenue streams—from sponsorships and memberships to merch and newsletters—by encoding the workflows of a full media sales team into AI.

The platform boosts creator earnings by an estimated 20–30% while saving hundreds of dollars in subscription costs each year.

Originally from Wellington, New Zealand, Cam has been building companies since college, including New Zealand’s first textbook rental business. He later worked in Toronto’s tech scene and at Thumbtack in San Francisco before turning his focus to the creator economy.

Since founding Station in 2022, he has raised $1.5M from leading VCs and angels from Canva, YouTube, Reddit, and Spotify. Cam now lives in Chattanooga, where he is scaling Station as the “Shopify for creators.”

Connect with Cam on LinkedIn and Twitter.

What You’ll Learn In This Episode

  • AI under the hood
  • Impact and value
  • Positioning in the market

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio, and this is going to be a good one. Today we’re talking to the CEO with Station, Cam Pritchard. Welcome.

Cam Pritchard: Hey, Lee, how’s it going?

Lee Kantor: It is going great. It is so good to be catching up with you. For folks who aren’t aware, can you tell us a little bit about station? How you serving folks?

Cam Pritchard: Yeah. So station is a platform for podcasters and YouTubers to monetize their show. So now I think there’s last year, there’s 185,000 new podcasters and 3 million YouTube channels that are now monetizing. And a lot of these folks don’t really have the support that a traditional media broadcast company would have around, uh, finding advertisers and understanding the business and how all the different ways that you can make money.

Lee Kantor: Yeah, I’m sure you know the stats. And maybe you can share some of the stats of how many people attempt podcasting, but quit after just a handful of episodes because the back end is too hard or too complicated, or they’re not making money.

Cam Pritchard: Yeah, there is. There is one saying in the industry, it’s the pod fade, and I think it’s 12 episodes. You make it over 12 episodes, you’re, uh, you’re well on the way. You’re you’ve persisted and you’ve, uh, you’ve passed the first trial.

Lee Kantor: But that’s one of those. I mean, not a high percentage. Don’t make 12.

Cam Pritchard: Uh, very high percentage, I would say maybe 70%. 60% at least. Yeah. I’d need to look at the stats up, but it is it is considerable.

Lee Kantor: Yeah. It’s one of those things where it sounds good and it looks easy, but once you start doing it, there’s there’s some moving parts that maybe you’re not aware of.

Cam Pritchard: Yeah, well, I think like with, with AI, it’s getting easier and easier to create content and edit it, which has been a huge bottleneck to people stopping after some time. And then also there’s platforms like ours which are really set up to help with the monetization side, which, you know, can be a deterrent as well. If you’re if you’re not being able to make money or cover your costs, then you know, it can become more of a cost than an asset that you’re, that you’re you’re building.

Lee Kantor: So let’s walk through the platform and and how you help the creators generate some revenue. So so what are you hosting the content or are they hosting it on a, on a podcast hosting site. And then they’re partnering with you to generate revenue?

Cam Pritchard: Absolutely. So they host on their separate sites and they put put their content out into the world. And we help them figure out how they can make money, uh, through either memberships, uh, newsletter revenue. Um, but most importantly, brand partnerships, which is where the majority of the revenue comes in the industry. And it’s been a huge bottleneck because a lot of creators that are creating this kind of content, they don’t have ad sales or media teams going out to find placements in their show. And so we’ve we’ve generated a really, really intelligent AI that goes and finds all the different brands that are advertising and then suggest the ones that are, that are most likely to spend with your show, given, uh, the category you’re in, you know, their, their expenditure on other similar shows and how often they’re repeat buying and some other, other nuances, which is, uh, I guess like a little bit of our magic behind the system.

Lee Kantor: Now, what size audience do you need to have in order for this to be a good partnership?

Cam Pritchard: Yeah, this is a great question, because if you’re if you’re a show and you’re talking to top chief marketing officers and you’re getting an engaged audience and they’re, you know, there’s 200 of them or 300 of them. A lot of brands would pay to be in that room with you. And so that can be a very, very, uh, you know, good, valuable audience that, uh, is, you know, you can you can charge good rates for because, you know, the the CMOs out there could be spending hundreds of thousands of dollars, millions of dollars on different software or products. Um, but generally speaking, when it comes to consumers, I think you want at least a couple thousand, um, active listeners every, uh, every time you put an episode out, um, or, uh, or at least 10,000 a month, uh, if you’re on a daily, then, you know, that can be lower, but that certainly helps. But again, huge caveat on what the audience looks like, especially if it’s localized. That’s a different story as well. So, you know, lots of different nuances.

Lee Kantor: So and and the creator doesn’t have to be an expert, right? They just have to go to your site. And then your site has the AI that’s going to determine or help determine, you know, the makeup of the audience, who they are, how much it’s worth, and things like that. Like, I’m not going to be I’m not going to have to figure out all those analytics, right?

Cam Pritchard: Yeah, absolutely. It’s going to so what you do is you just connect your show. So you go and you search up your show and then it, it, uh, takes a little bit of thinking time maybe 10s. And then it spits out all the different ways that you can monetize and how much you could make for each of the different, um, avenues you could walk down, uh, whether that’s a membership or, uh, offering, um, merchandise, bonus content, um, creating a newsletter. Um, and, and like, like we said, uh, finding advertisers.

Lee Kantor: So once it makes those recommendations, does the platform also help me spin those things up, or do I have to go now, get another piece of software that’s going to do a newsletter or a membership or something like that.

Cam Pritchard: Great question. I think what’s really groundbreaking about what we’ve done is you can you can literally spin up all of those pieces, even your newsletter. You do not have to write. So it’s going to listen to your last episodes, and it’s going to generate an engaging newsletter based on the way that you talk and your sort of style. And, and then you can you can publish that newsletter, you can post it to your social media, and you can even embed your episodes into that newsletter as well, so people can find your show not just by listening, but through your newsletter as well. So it’s a, it’s a it’s an interesting acquisition strategy there. So that’s like one example. But um, yeah. All built in. And when it comes to brand partnerships we have a program. So we basically showcase the top brands that would be, um, perfect for your show and, and great fits. And this is really important because if a brand is not a good fit for your audience. It’s probably not going to work or convert for the brand, and it’s going to waste everyone’s time long term. So really identifying the right brands is important. And then you can use some some of our specialists to go and represent you and find you brands if you don’t want to do it yourself. So we do the outreach and and take a take a modest commission.

Lee Kantor: Now do you also help with maybe repurposing the content, like because within one show there could be sound bites, there could be, you know, like kind of a highlight reel. Um, do you do things like that as well, or is it just the show in its entirety?

Cam Pritchard: Yeah, I think that’s definitely on our roadmap. I think that what we’ve found is there’s so many tools popping up to make that very easy, that a lot of a lot of podcasts and YouTubers already have that service built in. Um, and so it’s really they’re leveraging us for the monetization side.

Lee Kantor: So they’re focusing on monetization of the entire episode or the Newsletter that might also come out of it.

Cam Pritchard: Yeah, absolutely. And we, uh, and and we find advertisers as well. We’re going to be launching an, a program as well, where you can put advertisers into your newsletter directly from us. So you don’t have to source those advertisers as well.

Lee Kantor: And then how are the advertisers, um, kind of embedded into future shows. Is it, um, like, how does that occur?

Cam Pritchard: Yeah. So it’s all host read based, meaning that a host will come in and they will they will read the advertisement out on their show, uh, themselves. So there’s a little bit of back and forth and coordination, uh, that takes place for audio ads or video ads that, um, that we connect, uh, shows and brands on. Um, but if it is, if it is an advertiser inside of a newsletter, uh, it’s a display ad that we’ve sourced from a brand and, um, you know, it’s it’s been matched to you as a good fit.

Lee Kantor: But in the podcast it’s just a the host is going to read some sponsor, um, like a short, uh, few sentences about the sponsor.

Cam Pritchard: Exactly. And, and what’s, what’s interesting is if the host reads it out, it’s, uh, the brand is willing to pay about double, uh, just because the host influence really matters versus, um, you know, your, your typical pre-produced radio or, um, cable TV ad, which is a brand is already, uh, mocked that one up and you’re just putting it into your space.

Lee Kantor: And then also so it’s not a dynamic ad that can change. So that ad’s going to be there forever then.

Cam Pritchard: Yeah, there’s different ways to structure it where, um, some, uh, some networks they can put in, uh, ads temporarily and they can be host read ones. Um, but um, for the most part, for a lot of the shows that we’re representing, it’s, it’s baked in, meaning that it’s going to be there, um, for the episode and the duration of the episode. And that’s valuable for advertisers as well, because if the if the episode blows up, then they’ve built this, like, really cool asset that keeps on giving. Um, obviously for the show, they’re looking to monetize all of the possible real estate that they’ve got. And so dynamic can be a good option for them because they can repurpose that, uh, that evergreen content now.

Lee Kantor: So it sounds like you’re helping with the advertising component and generating revenue through advertising, and you’re helping with the content, uh, a little bit with the distribution of repurposing it into a newsletter. Are you helping with the distribution of the sharing of it and making it kind of go viral or get more eyes on it or ears?

Cam Pritchard: Yeah, we yeah, we we don’t do that just yet. It’s been really around just making sure that we can match you with really, really strong advertisers. Um, because that’s, uh, that’s a huge facet. And most there is a lot of hosting platforms are now that are really helping with the social side of it as well. So we’re kind of we’re kind of looking to partner with the hosting platforms. Uh, they can they help with that first part of the, uh, the process and then uh, and then we do the, we do the monetization piece.

Lee Kantor: And the only thing you really need is kind of the RSS feed.

Cam Pritchard: That’s right. The RSS feed, the, uh, the YouTube link. And then everything is generated. We style everything up for you. We give you a link in bio so you can put a link on your socials and you can put in, uh, your show and all your different assets. So really try and make it. So we’re showcasing the show in the best possible way.

Lee Kantor: Okay. So then you are helping then from that side. So I don’t need like a link tree.

Cam Pritchard: Exactly. Yeah. You can replace you can replace your link tree. In fact, we, we eliminate about $400 worth of tools that, uh, a lot of shows are using. And, uh, and our entry price, uh, for our newsletter and basic functionality is $9 a month.

Lee Kantor: Oh, so everybody can afford that? Just.

Cam Pritchard: That’s the idea. Yeah, exactly.

Lee Kantor: And and doing that is going to get me at least seen by potential advertisers that I’m not they’re not looking at my thing now anyway.

Cam Pritchard: Right. Exactly. And you you want to know, right. You want to know. Okay. What what advertisers could be really interested in your show that you’re not getting to. Because that’s really hard to figure out.

Lee Kantor: Right. Yeah. As an individual, like if you have a podcast somewhere, I mean, I don’t even know how you would begin trying to figure that that would take you so much time to identify and then reach out and the back and forth, it’s this seems so much more efficient.

Cam Pritchard: Oh, it’s it’s crazy. And our, uh, founding AI engineer, Sogut, he, uh, he basically spent months in a room synthesizing all the data and building quite a sophisticated AI to find these signals and the right brands for a show. And so, yeah, it’s, uh, it’s hard to do it by yourself. I can, uh, I can definitely attest to that. After going through the whole process and, and making, uh, making recommendations for it.

Lee Kantor: So, uh, you recently, uh, raised some money. You want to talk a little bit about that because you got some, some pretty impressive folks have, uh, invested in this concept.

Cam Pritchard: Yeah. So we we raised 1.5 million, uh, which was a pre-seed round. So really, you know, getting getting us, uh, to the next level and, uh, some incredible investors that are just super experienced in the media space from Canva, YouTube, Snapchat, Twitch, um, uh, thumbtack, a bunch of, uh, bunch of really great operators. So it gives us a huge advantage and that confidence as well to, um, you know, that know, we’re really touching on a big problem. And we actually just brought on someone from one of the top, uh, advertising agencies as, as well, uh, as an investor. And so, you know, she’s very excited about the, uh, the potential here and how we can help solve the matching problem for brands and shows. That’s being very evident and very hard to to solve. And and I think this is this is why podcasters and YouTubers make 60% less than other creators, because it’s just really hard to get to advertisers and know what to do. If you’re a sort of a smaller shop and you know the infrastructure is not really there for it.

Lee Kantor: So what do you need more of? How can we help you?

Cam Pritchard: Uh, so I think, um, word of mouth is massive for us right now. I mean, we’re offering a solution at $9 a month. So if you know anyone that is, uh, is starting a podcast or has a podcast, and it’s just really curious to figure out how they can monetize and what this looks like. Often people jump into this journey and they don’t really look ahead at all the different options and understand it. We, uh, we get you there, you know, in 30s and show you, hey, look, these are these are all the potential ways to monetize, but a little bit of growth assistance in there as well. And, uh, and then you can spin up all these assets to make your show look really good and to share it with your friends and start getting more adoption, um, without, you know, the, the heavy cost and going around and setting up all these other tools so that, uh, that would be a massive helping hand.

Lee Kantor: Now, is it $9 per RSS feed? Is that how it works? Like, say that you’re a podcaster and you do three shows. Is it $9 times three?

Cam Pritchard: Yeah, exactly. Per show.

Lee Kantor: It’s per show. All right. And if somebody wants to learn more and connect, is it free to just see how much advertising is potentially there? You have to pay the $9 to kind of figure that out.

Cam Pritchard: Well, so right now, if you if you go on, it’s absolutely free to see what advertisers could be really interested in your show and all the different ways that you can monetize. There’s actually a calculator to show, given that given your show and what it looks like, this is, this is how much you could be making per month. And these are all the things that you can do. So you can get in with that, um, free at this point.

Lee Kantor: And so you just go to the website station dot page.

Cam Pritchard: Station dot page, go check it out. Very simple. It’s really fun as well. Like if you’re if you’re curious and you got a show, you should just you should just have a look and see what’s in there. I mean, we’re we’re building this platform to support people to get a lot more out of their show and build it into a business. Um, but there’s there’s a lot of valuable insights that we’ve generated, um, with AI, uh, to help.

Lee Kantor: Yeah. And if you have a show of any size, you can go and check it out. Um, but if you have a show of some size, you should definitely check it out.

Cam Pritchard: Absolutely. And if you’re if you’re really passionate about creating content and you don’t want to go to advertisers all the time, and you know that because that keeps a lot of creators up at night, um, we can help, uh, we, you know, we we work with a bunch of advertisers, and we, uh, we’re really there to support your, uh, your show, to go and find great sponsors that are going to last with you.

Lee Kantor: Good stuff. Well, cam, congratulations on all the success. I know you’ve been working on this for a minute, and, um, it’s great to see you getting traction and taking this to a new level.

Cam Pritchard: Thank you so much, Lee.

Cam Pritchard: Great to great to chat again and really appreciate you having me on the show.

Lee Kantor: All right. This is Lee Kantor. Uh, we’ll talk to you next time on High Velocity Radio.

Tagged With: Cam Pritchard, Station

The Power of Reinvention: Jen Jaciw’s Path from Adversity to Achievement

October 21, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
The Power of Reinvention: Jen Jaciw’s Path from Adversity to Achievement
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In this episode of High Velocity Radio with Lee Kantor interviews Jen Jaciw — Career Ownership Coach, Consultant, Connector, and Speaker — shares her powerful journey from surviving adversity to empowering others to design lives they love. With over 25 years of experience in business management and entrepreneurship, Jen helps professionals transition from traditional careers to fulfilling business ownership. Drawing from her own story of resilience and reinvention, she offers authentic insights and actionable strategies for achieving personal freedom, success, and purpose.

Jen Jaciw (sounds like “Jasseff”) of Jaciw Consulting dba The Entrepreneur’s Source is a Career Ownership Coach, Consultant, Connector, and Speaker of  dedicated to helping professionals take control of their futures.

With over 25 years of business management experience spanning Sales, Marketing, Operations, and Entrepreneurship—including owning a successful Silicon Valley transportation company—she empowers individuals to transition from traditional careers to fulfilling business ownership.

As a child of an addict and domestic violence survivor, Jen understands the power of reinvention. She shifted from a victim mindset to a survivor mindset and now uses her experiences to inspire others to break free from limitations and design lives that they love.

Beyond coaching, she’s spent the past 10 years mentoring small business owners, leading networking organizations, and advocating for domestic violence resources. As a speaker, she brings authenticity, insight, and actionable strategies to topics like goal setting, career transitions, branding and marketing, and entrepreneurial success.

She has been in partnership with her husband, Alex, for over 30 years, and when she’s not coaching or consulting, she enjoys traveling and embracing the freedom she’s created in her own life.

Connect with Jennifer on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • The Career Crossroads
  • Employee to Entrepreneur Shift
  • The Power of Coaching & Mentorship

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio, and this is going to be a good one. Today on the show, we have the owner of Jaciw Consulting doing business as The Entrepreneur Source, Jen Jaciw. Welcome.

Jennifer Jaciw: Thank you Lee.

Lee Kantor: Well, I’m.

Jennifer Jaciw: Happy to be here this morning.

Lee Kantor: I am so excited to learn what you’re up to. Tell us about your consulting firm. How you serving folks?

Jennifer Jaciw: Well, I do a little bit of everything, but my main focus is career ownership coaching, and that looks a little bit different than regular career coaching. So my specialty is helping those that are interested transition from employee to entrepreneur.

Lee Kantor: So what’s your backstory? How did you get involved in this line of work?

Jennifer Jaciw: So I actually am one of my ideal clients. I was somebody that had owned a business previously. My first business was in California. I started that from scratch with my husband, had it for 15 years and sold it, moved to New Mexico where our money would go further and it was a much easier pace here, which is what we were seeking at this stage in our life. Um, but, you know, we made enough in the sale of the first business for one of us to retire, but not both of us. So I started looking for work about a year into moving here, and it was a lot harder than I thought it was going to be. You know, partly because I moved to a state that just is a little bit more, you know, on the poor side versus where I came from, Silicon Valley. So it took me a lot longer to find a job. And I had to switch industries, and I did, and I was successful in the industry, but unfortunately, two of the businesses that I was working for went out of business, and that happens a lot here. So I was faced with two layoffs in two years, and I said, never again. And so I was searching what else I could do as far as starting a business of my own, so that I wouldn’t end up in that space again. And I was connected with a coach that does what I do now. I went through this very experience that I now take others through four years ago, and I found so much value in the experience that I felt this was the right thing for me to do. I had been coaching or mentoring all of my life in some capacity, whether it be my own employees or teammates in leadership positions. And, you know, so it came very naturally to me, and I, I loved the whole experience that I went through. And now, you know, one of my driving forces was really what kind of impact can I make on others? And this was it. So I love the work that I do now.

Lee Kantor: Do you find there’s a lot of folks that, um, you know, maybe at the beginning they’re like, okay, I’m going to work for someone. There’s a sense of security in that. I’ll, you know, if I do a good job, keep my head down, I’ll be able to kind of stick around here, be promoted, and have a very nice life. And then with all of the chaos that we’ve experienced in the economy and then in just in general where people are getting laid off, maybe for the first time in their career or for the first time, you know, that they’ve even ever experienced it. And then all of a sudden now there’s uncertainty. And then now they they don’t look at their career as something that, oh, this is just kind of an autopilot. I have to, um, manage this. Uh, are people kind of seeing and feeling the difference between a career, a job, you know, a career ownership, as you call it, which I think is a great phrase, uh, rather than, I’m just going to get a job.

Jennifer Jaciw: I think more and more people are considering self sufficiency and taking ownership of their careers, because there really isn’t stability right now. You know, we’re about to hit the 1 million layoff mark in just this year. Um, we’re at I think, 985,000 jobs. You know, people have been laid off from their jobs this year, um, through October. So it is a much different job market than it was, you know, especially pre pandemic. You know, pandemic changed a lot of things in the job market. And a lot of uncertainty started to creep in. And it’s gotten more so in the last year. Um but what I have been really trying to focus on with my clients is there’s opportunity and uncertainty. You know, this is the best time to be taking control of what you do and how you do it. You know, a lot of people reprioritize what was important to them during the pandemic. They don’t want to go back to office jobs that they, you know, didn’t like in the first place. Or it could be that they were laid off, you know, in the last year. And they don’t want to just take the first job that gets offered. They really want to, um, put a lot of thought into finding something that aligns with what it is that they’re trying to achieve, whether that be more time with their family, more income, um, additional income streams. You know, I don’t think anybody in this day and age should be relying on one source of income anymore. It’s just not stable, you know, um, and secure as it used to be. Um, so I think that this is a great time for people to be really looking at this as an opportunity to take control, take that control back and make them the driving force for what they want their next chapter to look like.

Lee Kantor: Are you finding that people are comfortable with that mindset shift from employee to entrepreneur. Because that is not that simple. It’s not for the faint of heart to be an entrepreneur.

Jennifer Jaciw: It’s not as simple as making a mind shift. You know, it really takes a lot more than that. And what this coaching experience is all about is providing education and guidance and addressing the fears that come with considering something like this. If you’ve been relying on a paycheck all your life, yes, it’s big and scary to think about not having that, um, or replacing that, you know, um, and, and it’s based on your activity. But if you’re driven to succeed and you have those traits that can be transferred, you know, into doing something on your own, then we’re going to talk a lot about that. I want to do everything that I can to mitigate the risk that people feel, you know, when they are considering something big and scary like this. I mean, I certainly wasn’t ready when my husband said, we’re going to start a business together. For one thing, I thought he was nuts that we could work together in a business, you know, because that’s a whole other level of complexity when you’re trying to figure out how to work with your spouse and keep those relationships separate, you know? Um, but it is something that we figured out, and I’m very proud of that because it was not easy. Uh, but, you know, having, uh, all these different experiences that I can pull from to help my clients, you know, I think makes me really good at what I do because I do speak from, you know, the other side of things.

Jennifer Jaciw: I’ve been an employee. I’ve been an employer, you know, and I have made the the shift to business ownership twice now. The first one was a startup that we created with one town car and, you know, grew to a multi-million dollar company. This one is a franchise, you know, and we’re in a franchise environment. So most of the businesses that I do work with are structured, you know, which makes that risk factor. It does lower the risk factor. It comes with the systems, the proven systems and support. You know, people created a beautiful business and then replicated it over and over and over again. So they know what works and what doesn’t. And to come in to something that you’ve never done before without that system, the systems and the and the support, it will cost you a lot of more money and a lot more time to figure that out on your own. I know, because I did it, you know. So if you can, if I can do what I can to walk them through the different types of proven business models, um, with that additional support that comes with it, it’s a lot easier to, you know, give up employment and, and really look into, um, business ownership in a different way.

Lee Kantor: Now, can you share a little bit about what kind of those initial conversations look like. Say, I come to you and I was just laid off, and I’m, you know, I’m a little nervous. I don’t know what you know, maybe I’ve been sending out resumes and not getting any anybody returning my calls or or even acknowledging me, and I don’t know what to do. I’ve saved up some money. Maybe I have some 400 1KI could tap for an investment like you’re describing, but can you describe what it’s like, how you guide somebody who was just laid off through this transition?

Jennifer Jaciw: Yeah. And, you know, again, relying on my own personal experience, I’ve been through that. I’ve been in that spot and it stinks. You know, it’s not a it’s not a happy place to be. You’ve got a lot of pressure, you know, especially if you’re you’ve got a family, you know, people are relying on that income. So, you know, it really is, you know, just um, acknowledging where they’re at, you know, that this is a real thing. I understand the fear and the anxiety that comes with being laid off and trying to keep them up, keep them optimistic and helping them with tools and resources that can help them. You know, we go through an assessment together when we start working together. A behavioral assessment that can really pull. It doesn’t just pull strengths like a lot of them do. It actually digs deeper than that. It talks about their driving forces, what gets them out of bed in the morning, what makes them want to behave in a certain way, what drives them? Um, and there’s a lot of information in that assessment that comes back that can help them through the interview process. So I encourage my clients to actually continue to job seek when they’re going through the program. If they land a job while they’re going through the program, that’s great. They can continue the program. We can adjust the schedule to meet during lunch hour or after hours so that they can continue the path if they are interested in exploring what an additional income stream could look like.

Jennifer Jaciw: I have businesses that don’t require a full time time commitment. You know, if you have a proper manager in place, you could be hands off, you know, and just manage the manager. So there are things that will work with a job or without a job. Um, but really just trying to help them through the, you know, mitigate the stress, the anxiety that and and I don’t want anybody to ever feel like they’re stuck in a box, you know, that somebody placed them in 20 years ago. Because there are always options. And a lot of people have never considered being their own boss or they have and they don’t know where to start. You know, that’s what this experience is all about, is creating a safe space for people to just explore what that could look like and learn. You know, it really is focused on education and guidance so that all of their questions get answered. They know exactly what they’re getting themselves into. I also partner with several funding resources. Um, you know, people like CPAs and payroll companies and anything that they may possibly need to get started on the right foot. You know, I want to be a resource for that so that they can do that and just make it as easy as possible for them to make a confident decision.

Lee Kantor: Now when they’re working with you as the coaching delivered one on one, or do you do group or mastermind, like how do you deliver the coaching?

Jennifer Jaciw: The coaching is one on one. Um, I do occasionally do a workshop here or there, but most of it is the one on one coaching I find that works the best. But what what I do encourage in the very beginning is if there’s a family member, uh, it could be a spouse, it could be a sibling. If there’s anybody in your circle that you may be considering going into business with, I invite them to be part of the conversation as well, whether it be in the beginning or as you get more serious about considering something. I do want to meet those other people that are going to be involved, because it’s just as important for them to get their questions answered and to know that they’re the right fit for this business as well. You know, I don’t want to present a business to someone that doesn’t make sense. You know, it has to align with what it is that they’re trying to achieve, whether that be their values, their goals, whatever it is, you know, it has to make sense. I know when I was going through this journey myself, my husband was working the, um, fishing season in Alaska every year, so he would be gone for three and a half months at a time. And so when I started this journey, he had just left for Alaska, and I was getting more and more serious about opening a business. And he said, just don’t do anything until I get back so that I can talk to your coach and make sure that I get my questions answered and I said absolutely. So when he did get back, the first thing he did is hop on a couple calls with my coach. We did a couple calls together. He did some on his own. He made sure that he was just as confident in the support that I was going to receive going into this business. And and so that, you know, we knew that it was the right thing for both of us. And I think that’s really important.

Lee Kantor: So does it ever occur that after going through the coaching, the right thing to do is not owning your own business, but going and finding a job that that you’ll be more comfortable in that environment?

Jennifer Jaciw: Absolutely. And that’s why we start the conversation with the assessment and with your goals, because not everybody is cut out for business ownership. You know, it takes a lot. You know, you are going to have to make some calculated risks. You’re going to have to be able to make decisions. You know, we will mitigate as much as we can in this process, but there are things that you are going to have to do that are not going to be comfortable. That’s part of business ownership. You know, you have to get comfortable with the uncomfortable. Um, that’s just part of it. And not everybody is cut out to do that. So we may get to a point in this journey where, you know, we realize that this is just not the right time or it might not be the right. Um, it could be not the right time for financial reasons. It could be not the right time, because maybe there’s not enough business experience in the career to to do something else. So there’s lots of reasons, but we will determine that pretty early on. You know, if this is the right fit and if it is, then, you know, I will do my best to find something that makes sense.

Lee Kantor: Now what through the coaching, is the recommendations always a franchise or can the recommendations be an existing business that maybe is ready to sell or encouraging them to start their own business, whatever that might be?

Jennifer Jaciw: Yeah. There’s lots of paths that they could take as a result of this coaching, uh, experience. So definitely we will talk about all of those things. What would it look like if you were to keep and keep your job or find another job? What would that look like? Would that meet the things that you’re trying to achieve? Uh, the other could be you’ve got your own product or service idea and you want to create your own startup. I have a national, uh, partnership with score. Score is a group, a nonprofit organization where previous business owners or, uh, executive leaders now donate their time back and offer free mentorship. So I partner with those types of folks so that if I do have somebody that comes to me and has this great product or service idea, want to do their own thing, then I will, um, connect them with a score mentor so that they can continue free mentorship in that space that is their, um, specialty is that startup environment. My businesses are either going to be franchises or resales. So it could be somebody that’s retiring, is already generating income, is retiring moving out of state, has the the existing business up for sale. So it’s going to be one of those two that I would offer. But we explore all of those different paths. And really, you know, my I, I start the conversation with all of my clients, you know, during that intro call and just letting them know that I’m not going to push them in any particular direction. I want them my goal as their as their coach and their guide is to find them the right path, you know, whatever that is, and to not feel stuck like there’s no options because there’s always options. And I think that’s really important.

Lee Kantor: Now, is there a story you can share that maybe illustrates how, uh, the impact that this can make with somebody who’s struggling or feeling stuck? Mr..

Jennifer Jaciw: Yeah. Um, I mean, I’ve got a, of course, dozens of stories of clients that I’ve placed into businesses, but one of the ones that I think meant a lot to me is there was a ER doctor that came to me at the tail end of Covid and you know, she has two she had, she has two small sons and couldn’t remember the last time that she was able to go to a school activity or have dinner with them, because she had been in pandemic mode for three years. She missed her family and she said, I just can’t do this anymore. And I totally, you know, it was a very personal thing that she shared that with me because my youngest sister is an ER nurse and she was going through the same thing. You know, she was sleeping in a separate part of the house. She did not see her family for three years. And all of the medical professionals were like that during that time. So she she came to me, she said, I don’t want to give up my career. Obviously she put a lot of time, energy, money, experience, education into it. But she said, I want something more flexible. I want, you know, to pick and choose when I want to go to the hospital and work, you know, with patients.

Jennifer Jaciw: So we found her actually a recruiting agency that only deals with, uh, matching top health professional talent with the people that are looking for it, with hospital systems, with private practices. And it was perfect because she already had the network for it. She already had the connections. Um, she understood the business. She understands the industry implicitly. So it was the perfect thing. She is now able to create her schedule exactly how she wants it. She’s doing the things that she wants to with her kids. She’s having those family dinners, and she’s picking and choosing when she wants to work at the hospital. So it’s been, you know, a win win on all fronts. So that’s just one of the many stories that is somebody that chose to stay in the same industry she was in. I’ve got a ton of other stories where they were in, you know, something completely different. Um, their whole career was in something, and they totally switched into a different industry, but took those transferable skills with them and are now being super successful in something completely new.

Lee Kantor: Now, how do you handle some of the objections that, um, when it comes down, like people, I’m sure at first are like, yeah, that sounds good. Yeah, that sounds good. And then you’re like, well, if you’re interested in this opportunity, it’s going to be like 100 grand. And all of a sudden now they’re nervous now. Um, you know, this is different than getting another job. This is going to require a large investment, um, or a medium sized investment. Um, how do you help them kind of manage that risk and, and explain to them that this isn’t like a lottery ticket. These things are are a lot safer than that. But they’re not perfectly safe. But they’re not. It’s not just pure chance if you’re going to be successful.

Jennifer Jaciw: Right? No, there’s definitely work required. And that is something that we talk a lot about. You know, how much time are you willing to put into this business? Is it something you can work full time? Is it something you’re going to work more on a part time or semi absentee basis? We have different business models for each of those types of clients. So there’s, you know, a lot of clarity that needs to happen before we get to that point. We need to know, you know, what their commitment level is as far as their activity goes. We need to know, you know, what their financial status is. You know, what should should we be looking at something that has a lower, um, investment level versus a higher one? You know, how much lead generation needs to be provided by the the corporation by the business corporate team versus you doing the business development on your own. Some people are much more comfortable doing sales and business development than others. I work with a lot of engineers, you know, that have been laid off in the tech space, and they are not somebody that wants to go out and sell anything. So we look at different types of businesses where that’s not required. So there are, you know, lots of different ways that we’re looking. Always going back to that right fit. Um, but we also part of this experience is once I’m addressing the fears and getting to the point where they are confident in having those conversations with the businesses themselves, that’s part of this experience.

Jennifer Jaciw: So when I do get to the point where I’ve presented some ideas to them, they then have this safe space to have those conversations with the businesses directly. In those conversations, they’re learning about what their financials look like. What is the cost? What are the expenses? Um, what are your low level producers making? What are your top level producers making so that they have a really good idea going into anything, what they could potentially be making? What is the reward if they’re willing to take the risk? So we talk about that a lot. Risk and reward. They also will be connected with other owners you know, or with the owner itself if it is a resale. They’ll be talking with the owner of the existing business. So you know, again it’s just there’s so much that happens in this couple months of time that I have with people that we do everything we can to make it as smooth and seamless as possible so that, you know, if they’re going to take the leap, that they have the tools, resources, support everything that they need to get off on the right start and set up in the right way.

Lee Kantor: Now, um, before we go, can you share a piece of advice? Maybe this is a person had that has never had maybe a sales role before in their career, but like you mentioned, there’s no escaping the work. There is some work that needs to be done. And sales is usually one of the things that you’re going to have to do that at some point. Somebody has to buy something from somebody in the company in order for the company to thrive. Any advice for that new business owner when it comes to marketing?

Jennifer Jaciw: Yeah, and if that is something that we discover in those first couple conversations, then I will definitely keep that in mind as I’m looking at different types of opportunities, because if they’re going to make an investment, it needs to be a strategic investment and it needs to make sense. So if there are people that are more introverted versus extroverted, we will discover that through those first couple conversations. And we can keep that in mind. As I go to the portfolio and I look at the type of business that I’m going to present. You know, there are definitely business models that don’t require as much of that, you know. Um, and, you know, a lot of the businesses that I work with also provide sales coaching as part of the process, as part of the training. If that’s something they’re interested in learning more about. But there are definitely all types of, um, businesses, you know, ones that will rely on the owner to do the sales and marketing and ones that will not. So it’s really finding that the one that makes the most sense.

Lee Kantor: So what does it feel like for this individual right before they call you? What are what are they feeling? What what’s their, um, kind of internal dialog they’re having before they, uh, contact you or somebody on your team?

Jennifer Jaciw: Well, you know, unfortunately, a lot of people are not in a great headspace when they do decide they’re going to engage. I connect with a lot of my clients through LinkedIn, and it’s usually somebody that says they’re open to work, and usually that indicates that they have left a toxic environment either on their own accord or being forced out with a layoff. Um, and in that situation, you know, it’s my job as their coach or guide to, you know, help them get in the right head space for one, because again, interviewing is important. And if that’s something they’re going to continue to do, they have to be in the right head space. So we’re going to address that right away. The other thing is, you know, again I have talked to so many people, I think the percentage is like 75% of people want to be their own boss or have something of their own, but only 5% actually act on it. And so if I can tap into that 5%, that is, you know, willing to learn about what that could look like for themselves, then I can I can be the catalyst for that, you know, And that’s what I love about the work that I do, is finding those people that can see that this is a great opportunity, despite the uncertainty that they feel, you know, at the moment. I think it’s really important.

Jennifer Jaciw: But, you know, I mean, I don’t think that anybody should not have a coach or mentor at this stage in their life. You know, I work with and something else that has changed over the last year. You know, when I first started this business four years ago, it was usually 50 and above executives that had been laid off and couldn’t get an interview because ageism is prevalent everywhere in the job market. But what has changed in the last year is younger and younger clients are coming to me now. I have clients that are 28, 29, 30 and 32 that, um, aren’t, you know, they feel like the job that they’re in or that they’re looking for, they cannot find a business that aligns with their values or what is important to them. Or, you know, again, the growth opportunities. They’re not being given those opportunities. So they’re looking at self sufficiency. What can I do. You know to replace that employment paycheck. So I think there’s you know there’s opportunity for any type of client, you know, that is willing to just learn. And that’s all I’m asking for. People when they do connect with me is just be open, you know, to learning about what this could look like for you. And you can decide if this is for you or not. It’s really their journey, not mine. I’m just here to guide it.

Lee Kantor: So if somebody’s interested in, uh, having a conversation with you, whether to explore career ownership and see if that’s a right fit for them, what is the best way to connect with you or somebody on your team?

Jennifer Jaciw: Yeah, I’d probably direct them to the website so they can learn more about the experience and read some of the testimonials. My website is j j I w dot e. Coach.com.

Lee Kantor: Good stuff.

Jennifer Jaciw: My phone number is (408) 550-5892 and I am a virtual practice. So I have clients across the United States and into Canada.

Lee Kantor: And if they want to connect with you on LinkedIn, just your name?

Jennifer Jaciw: Yep. Jennifer. Yep.

Lee Kantor: Good stuff. Well, thank you so much for sharing your story today, doing such important work. And we appreciate you.

Jennifer Jaciw: Thank you. Lee, I appreciate being given the opportunity to share.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Jen Jaciw

Igniting Pride and Purpose: How Self-eSTEM is Transforming Girls’ Lives in STEM Fields

October 20, 2025 by Jacob Lapera

Bay Area Business Radio
Bay Area Business Radio
Igniting Pride and Purpose: How Self-eSTEM is Transforming Girls' Lives in STEM Fields
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Leah-Davis-Ambassador-logo1In this episode of Bay Area Business Radio, Lee Kantor interviews Adamaka Ajaelo, Executive Director and Founder of Self-eSTEM, a nonprofit empowering girls and women in STEM. Adamaka shares her personal journey in STEM, inspired by her Nigerian immigrant father, and discusses the organization’s programs that build digital, technical, and leadership skills. She highlights the challenges girls face in maintaining confidence in STEM, the importance of early encouragement, and Self-eSTEM’s new AI consulting initiative for small businesses. Listeners are invited to support and get involved with Self-eSTEM’s mission.

Adamaka Ajaelo is an Oakland native, mathematician, and STEM trailblazer with an unshakeable passion for the social, emotional and economic empowerment of young women of color.

She is the Founding Executive Director of Self-eSTEM, a non-profit organization on the mission to ignite pride, purpose, and possibility among BIPOC girls and women through STEM by providing culturally relevant education, training & mentorship, and a network of support to thrive within the talent pipeline.

Since 2014, Self-eSTEM has unleashed the brilliance & self-esteem of 1,325+ girls through STEM. Celebrating 10 years of impact, she is on a quest to ensure BIPOC women are recognized as top talent and innovation in STEM.

She pivoted out of tech from her role as a Director of Strategic Workforce Planning & Analytics at Visa, and where she provided insights and recommendations influencing global workforce plans and talent development strategies.

She has worked at large companies such as Kaiser Permanente, Cisco Systems, Workday, Meta (Facebook) and Adobe in the areas of Finance, Workforce Planning & Analytics and Business Continuity. She has 17+ years of experience in the areas of Finance, Operations, People Analytics and Workforce Planning for top global companies.

She has managed a budget of $110M+, shaped a $5.0B global tech workforce through talent insights, and is an Angel Investor via Pipeline Investors. Adamaka received her B.A. in Mathematics from Occidental College in Los Angeles, CA and her M.B.A. in Finance and Leadership-Management from Holy Names University in Oakland, CA.

When she is not working, she enjoys attending Warriors basketball games, wine tasting and traveling.

Connect with Adamaka on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

  • Empowerment of girls and women in STEM fields
  • The mission and history of the nonprofit organization Self-eSTEM
  • Overview of the Early STEM Immersion Program for girls aged 7 to 17
  • The need for diversity in innovation and technology
  • Initiatives to address digital and AI literacy gaps in education and small businesses

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in the Bay area. It’s time for Bay Area Business Radio. Now here’s your host.

Lee Kantor: Lee Kantor here, another episode of Bay Area Business Radio, and this is going to be a good one. Today on the show we have Adamaka Ajaelo and she is the executive Director and founder of Self-eSTEM. Welcome.

Adamaka Ajaelo: Thank you for having me. I’m excited to be here. Lee.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about Self-eSTEM . How you serving folks?

Adamaka Ajaelo: Yes. So Self-eSTEM is a nonprofit organization that was founded in 2014 with the mission to ignite pride, purpose and possibility among girls and women by providing digital, technical and leadership skills that strengthens and sustains their Stem identities. The organization was really started throughout my own journey of navigating the Stem pipeline, going from high school into college and really seeing sort of the gaps in the the ecosystem of providing supports for young girls and then often girls from what I call untapped and overlooked communities. And so my background is in strategic workforce planning and analytics. And what I had in my career is really an understanding of where companies are going. What are they looking for in talent? And so with self-esteem, it’s really reverse engineering that that talent pipeline in that funnel to ensure that they have the skill sets not only to to thrive in these Stem fields, but also to thrive in the future of work, in the future of work is basically something that is continuously evolving, but it’s really evolving due to the technology advancements in particular that we’re seeing the AI fields.

Lee Kantor: Now having grown up and lived through this personally. And then did your career involve Stem? Were you involved in a career in Stem?

Adamaka Ajaelo: Yes. So my undergrad, I majored in math. So I actually became a math major by default. As I was going through my my journey, I wanted to become a civil engineer. However, unfortunately, through my experience in college of not having that support and actually having people in roles in positions actually putting up roadblocks, I then became a math major, and then I pivoted into my career in corporate America, and I was doing finance for HR. So that’s using, you know, data analytics and looking at financial data. And then when I think about my role as strategic workforce planning, that’s also using my math background. It’s around data and analytics. But the data that you’re analyzing is not marketing data or information by the computer. It’s human capital data. So analyzing information about employees and about the workforce, that’s really where I built my career of what I call the number side in the analytics and the data storytelling side of HR. And so that’s where I really built my career. Analyzing the workforce plans and labor trends for companies such as. At the time, it was Facebook but now known as meta, Cisco, visa, Adobe and Kaiser Permanente, and as well as workday.

Lee Kantor: Now, when you were going through school, elementary and high school and then college, you were still on a Stem track, right? Like you were you were the exception to the rule that was sticking with Stem. As a woman, as you progressed?

Adamaka Ajaelo: Yes. Correct. And what really kept me grounded was my childhood and upbringing. But that was also something unique. Um, so stem for me has, um, this, uh, personal connection in the sense that, um, my father came to this country from Nigeria as an immigrant to study chemical engineering, and Stem was an everyday part of my, my life. We were doing homeschooling before homeschooling, um, was a thing. And so I was really immersed in the stem, um, fields. And my father really encouraged me to not have any limits or bounds of what I could do and achieve in the Stem fields. So that really grounded me and had, uh, this support system. Although I experienced challenges in navigating my educational and career path, I knew that I had that Stem identity, uh, locked in. But when I think about the ecosystem, I thought, well, how many young girls don’t have that personal connection? And for me, I saw Stem provide this social and economic mobility for my father and my family. Um, him coming from a rural and remote village in Nigeria, coming to the United States to study chemical engineering and working for the oil companies. I saw the connection of the impact that it can have on your life. But I was also curious. I had the Stem curiosity, and so really taking a this solid foundation that I had in my childhood, also integrating some of the things that my father taught me were also incorporating, um, those activities within our programing of actually providing exposure, not just in a traditional classroom setting, but getting outside of the classroom. Seeing Stem and engaging in Stem activities outside of the classroom is also something that really helped me reinforce, um, my Stem identity. And I and I attribute that to my father really providing that grounding, um, and rooted experience early in my childhood.

Lee Kantor: Because he was it was in your household. It was you were doing this like, this wasn’t negotiable. It was just part of how you lived your life. Right? It was just it was part of the fabric of your family.

Adamaka Ajaelo: Yes. You you you are correct. Um, I remember doing math and physics problems in the living room. We had a chalkboard in my house. Um, and then there were certain days I couldn’t go outside and play. It was just a day, you know, to study. My father had the saying, there’s a time to play and there’s a time to study. The time now, unfortunately, is the time to study, or fortunately, it’s the time to study.

Lee Kantor: And then when you grow up in that kind of environment, it isn’t really, um, a discussion whether you’re going to do this or not. Like this is it’s kind of non-negotiable, right? Like you, you’re going to do this and you’re going to follow this path. And, and and it’s going to be hard and difficult and there’s going to be challenges. But this is just how we do things in this family.

Adamaka Ajaelo: Uh, yes. Um, my my father. That is correct. My father said, um, um, I also have a creative, creative side, and I share it with my father that I wanted to be an artist. And then he said, you know, um, do you know when artists make money? Um, when they die? Um, there he was saying basically mathematically and statistically that, you know, going into this career field wouldn’t be necessarily lucrative. Um, and so that’s initially what made me wanted to become sort of a civil engineer, where I can create designs, um, and, you know, using tools such as AutoCAD or create designs from a drafting table, whether I’m designing buildings or are designing some type of apparatus that was leaning into my creativity and my creative side. Um, so yes, Stem was an everyday part of my life. Yes, it was a non-negotiable in my household. But there were also some, some guardrails, um, in what, you know, sort of career paths, um, that, um, will return the best, um, will provide the best impact for, uh, the life that I, uh, style that I’m looking to live or just, you know, wanting to thrive in, in, in my future career.

Lee Kantor: Right. And then now you’re trying to create an ecosystem for young people, young, uh, girls and women in Stem that will afford them those choices. Right?

Adamaka Ajaelo: Yes. Correct. So with self-esteem, um, we are we have two tracks in our program. So we have our early Stem immersion program, which is for young girls age 7 to 17. And with that we’re providing exposure and actually training, um throughout the year, um, on topics such as robotics, AI and coding. Um, and so it’s a journey where the girls are able to come back year over year. Um, when we we kick it off with our intensive one week summer camp, and then we have fall activities, typically in robotics and math. And then in the springtime they’re focusing on digital and AI literacy. So enhancing and developing those skills, um, what sets us apart is that we’re we have this tiered approach, um, an tiered curriculum that builds upon each other, that takes them from curiosity to mastery in a certain, um, subject. Um, in addition to that, our program is multi year, so the girls are able to return year over year from age 7 to 17 until they aged out. And now we also are, um, enhancing our infrastructure for what we call our innovator sustainment program, in which it is a program for alumni thinking about the age group 18 to 24.

Adamaka Ajaelo: And with that program, it’s really focusing on, um, how do you advocate and navigate your own educational and career path? So we’re providing training on intellectual property. If you’re creating something, how do you have ownership of that? How do you advocate for yourself? Um, with, you know, if you’re in college, a higher education advocate for yourself? Um, when you think about even financial aid or just financial literacy, but also too, about networking, one of the key things that we learned and observed is that this next generation and it could be due to the information age, but there’s a gap in in the human connection and networking with people. And so we’re also showing them how do you network, how do you actually build up a community of support to ensure that you’re thriving in your your career path? So those are the two key, um, uh, programs, um, that we have, um, within self esteem. But all of this is really rooted in ensuring that they have the skill sets, the knowledge and the network and the mentoring to thrive in the future of work and whatever career path they choose.

Lee Kantor: And I’m assuming by the fact that you named it self-esteem, you feel that if you’re able to develop these skills in math and science, technology, um, that that’s going to improve your self-esteem.

Adamaka Ajaelo: Correct. Um, there is a study that shows that, um, when we think about girls, um, and we think about their ability to, uh, perform. And again, perform is, uh, subjective. But in this case, thinking about it from an academic standpoint in test scores, um, early on girls have confidence. But as they transition from more of the elementary school and to go to middle school and then middle school to high school, we see that confidence drop. And so what that tells me is that the the narrative that it’s a skills and capability issue is not true. Rather it’s a lack of confidence and it’s a lack of, uh, exposure and encouragement. There was a study that shows that girls um, or actually I would say boys are 2 to 4 times more likely to be encouraged to take more advanced math courses, um, within um, uh, middle school and high school in comparison to their female counterparts. And so with that knowledge and information, we’re really, really trying to cultivate an environment where girls feel safe, they feel seen and they feel heard. Because for me, I had that in my childhood and that really locked in my Stem identity. And this Stem identity is this internal and self-belief that no matter what it’s happening in the external world or no matter the, the messaging or, um, the signals that I’m receiving, I believe that I belong in Stem, and I also believe that I can thrive and create within, um, within the industry.

Lee Kantor: Yeah. I think that, um, when kids are young, it’s so important to really instill, um, that confidence because there was a study. I know we’re talking about Stem today, but this is about the arts. But, um, somebody told me there was a study that said that if you ask a kid, like in kindergarten, if they’re an artist, they’ll say, yeah, I’m an artist. And they draw and they do stuff. But by like second grade, only the people who know how to draw well consider themselves artists. And everybody else kind of is like, nah, like they’ve already kind of given up. And I just think it’s so important that these kind of really, um, young ages to not be a dream killer in any area and, and to be the ones that, you know, telling everybody they can do it and give them a path to do it.

Adamaka Ajaelo: Yes. I really like that, um, example that you provided, uh, with the art. Um, and it applies to any, uh, subject or area. But what I really like with that example is that it’s also, too, is how you see yourself as you’re seeing that early on. Um, and a lot of times people think like, oh, no, people, um, are having this self-awareness. Um, maybe in high school. And I said no, as young as the age of seven. Um, eight and nine. Nine year olds, they’re starting to form these ideologies in, I say, these beliefs, sometimes these beliefs are expansive, and then sometimes these beliefs are, uh, contractive that they have constraints. But the example that you just provided is like, yes. Um, what if you actually invested time? You can still be an artist, you know, um, maybe your art is something different. Maybe it’s abstract art, but they’re starting to say like, hey, I’m not good at this. And then the data shows that this typically occurs in young girls, primarily in what we talk about in the math fields as well as the computer science fields. There’s all other fields, too, underneath the umbrella of Stem, but those are the two fields in which your analogy or your example applies, um, very, uh, concretely with young girls in those two two fields. So completely agree. Providing that encouragement and that exposure and, um, and providing those pathways that will open up more girls saying, hey, I feel that I belong in Stem. And then they start to select different career paths within the Stem, um, industry.

Lee Kantor: And it’s kind of a shame because there’s such consumers of technology. You’d think they’d also want to be involved in the creation of the technology that they consume so much.

Adamaka Ajaelo: Exactly. We actually have that, uh, saying is that, um, when you think about the products that are in the world and I always say that it shouldn’t be, and it’s nothing wrong for Elon Musk to dream for the world. But if we have the same people dreaming for the world, and we don’t have that diversity of thought, meaning that we have people who are active participants and consumers of the products, um, even the digital products, project products or technical products of the world, we need everybody’s input in shaping that, because once you have one group, then innovation doesn’t happen. I’ve worked for so many companies in which they started off as a, you know, a startup, and they had all this growth and they started to plateau. And I said, why? It’s because they started to have group thinking. But innovation by definition, is almost something what we call net new. It doesn’t exist in the marketplace. So if we’re thinking about these different products and we’re thinking about, hey, I’m a company, I stand on innovation, I want to drive innovation. If you don’t have net new thinkers and net new thoughts and net new ideas, then are you truly driving innovation? There’s a misalignment in the gap. And so that’s how I also lean in aligning to your your message that you just mentioned here. Uh, Lee is telling the young girls is that we need to hear your thoughts and ideas. We need your innovation. You have to be active participants in the innovation economy and not just consumers of the products being created.

Lee Kantor: So, um, what do you need more of? How can we help you?

Adamaka Ajaelo: Um, definitely. Um, uh, one of the things that we just had, um, was this past October 4th Saturday, we had our innovator showcase. Um, and this was more than just a fundraiser, but it was a platform for students, um, in our what we call our innovators in our program to showcase the impact of our, um, our, our story. Um, and so one of the things that we are really focusing on, um, with our organization is everybody’s talking about, um, AI and the future of work is that we are really trying to address this, uh, digital and AI literacy gap. So, one, many schools are not built to teach AI skills, leaving many students unprepared for the future of work. And so with our curriculum, we designed a multi-tier curriculum that incorporates all this insights that I’ve gathered from my experience of working at these leading and global tech companies. Um, taking the insights that I’ve gained in workforce planning, data analysis and machine learning for these major Silicon Valley companies. And so what we need help is, um, really people to support us for giving Tuesdays for initiatives. What we’re trying to do is take our curriculum and expose it to all of these students, um, in the school environments and in these after school programs, um, and youth development centers. So we we definitely need support of this Giving Tuesday for people to keep us in mind. Um, the, um, with your help, we’ll be able to equip more students with the AI skills they need to support themselves. But we’re also taking it a step further. We also understand through this AI revolution, um, that small to medium sized business as well as social enterprise need also support of integrating and adopting AI into their businesses.

Adamaka Ajaelo: And so with the training that we’re providing to participants in a program. We actually want to do a multiplier effect where they can actually provide that training to small and medium sized businesses. We understand that these businesses may not have a large budget, but if we think about a cash flow of investing in integrating AI into your company, your business, this is a way where you can do it as a tax deductible item because we are a nonprofit entity, but you’re also helping the young girls, and then you’re also getting something in an investment for your own business. So it’s a multiplier effect of investing in their future but also investing in yours. And so as we think about the year end giving season, giving season and giving Tuesday being on December 2nd, um, and then year end giving of December 31st, making that investment into self esteem as we’re focusing on one, building our AI training internally, but also to how do we actually take our learnings and training to businesses, showing them how they can incorporate tools that are using AI. Can you do AI agents, which is basically automating process and workflows. And so we’re looking to build that curriculum in-house, but then train our innovators to be those AI consultants for small and medium sized businesses. But that is something how people can help us. And this aligns to our three year strategic plan to really grow and and, and and really see ourselves as a sustainable organization. Uh, I’m sorry, not sustainable organization, but as a leader, um, in the Stem and AI fields.

Lee Kantor: Now for this AI initiative, is this something that if a small business has an AI need or is it or could you isn’t using it as much as they’d like? They can go to you and you would help them create an AI strategy, and it would be implemented by some of the girls in your program.

Adamaka Ajaelo: Exactly. Lee, that is, uh, spot on. So exactly. Um, one of the, um, major trends. And we’re even seeing companies, large enterprise companies. So I’ll give an example with Salesforce. So Salesforce one started at the enterprise level. So it was for large companies at the enterprise level was to use a tool. They gradually started to say, okay, let’s have AI for nonprofits. Now we’re seeing other um, uh, software saying, okay, how do we actually take our tools and go down to the individual business level, small to medium sized businesses? Maybe it’s a sole proprietorship. Um, and they need to adopt and use AI. So exactly what you described, this is where we want to step in and say, hey, we can help you with your AI strategy. We can help you, um, uh, adopt and integrate AI tools within your business. And then also too, if there is a custom need, uh, whether it’s a custom chatbot or an AI agent workflow, this is something that we can also provide, uh, some type of solutioning. So think of us as your AI consultant for your business. Um, and our goal is to really not only Mean do internally with their organization, but ensure that other organizations are using these tools as well.

Lee Kantor: And um, if somebody wants to learn more, what is the best way to connect?

Adamaka Ajaelo: Yes. So if anyone is interested in learning more about our organization and ways to connect and support, they can visit our website at WW. Dot and that is s e e e.org. And then they can also email us at info at Self-esteem. Org. And someone on our team will definitely reach out. Um, we’re I just wanted to say that we’re really excited for this AI, um, um, initiative because we know that if businesses are not utilizing and integrating AI into their processes or into their, their workplace, um, there is a huge risk. And I say it’s a risk to, um, not necessarily their business going away, but it’s a risk to new opportunities. It’s a risk to operational efficiency. Um, and then it can also be a risk to long term sustainability, um, and potential, um, opportunity cost of, you know, not capturing, uh, new clienteles in new in new markets. So I’m really excited about this, uh, AI initiative that we, that we have.

Lee Kantor: Well, congratulations on all the momentum. And thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Adamaka Ajaelo: Thank you.

Lee Kantor: All right.

Adamaka Ajaelo: Thank you.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Bay Area Business Radio.

Tagged With: Adamaka Ajaelo, Self-eSTEM

The Power of Connection: How Venture Atlanta Bridges Entrepreneurs and Capital

October 17, 2025 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
The Power of Connection: How Venture Atlanta Bridges Entrepreneurs and Capital
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In this episode of Atlanta Business Radio, Lee Kantor interviews Allyson Eman, CEO of Venture Atlanta. They discuss the evolution of Venture Atlanta into one of the nation’s largest venture capital conferences, new event formats, and efforts to support diverse founders. Allison highlights the Southeast’s growing startup ecosystem, challenges in attracting venture funding, and the importance of community reinvestment. She also shares advice for aspiring entrepreneurs and details about this year’s pitch competition and networking events. The episode is sponsored by Kennesaw State University’s Executive MBA program.

Allyson Eman serves as the CEO of Venture Atlanta, one of the nation’s largest and most prestigious venture capital conferences. Venture Atlanta will hold its 17th annual event on October 8-9, 2024 at The Woodruff Arts Center and Atlanta Symphony Hall. She has more than 30 years of marketing, communications, sales leadership, and business development experience.

In 2007, she took on the role of Executive Director for the newly created Venture Atlanta annual conference. She has worked with key business leaders across the country and founding organizations Metro Atlanta Chamber, Atlanta CEO Council, and Technology Association of Georgia to build Venture Atlanta into the premier event it is today.

In 2020, she was promoted to its CEO. Now in its 17th year, the conference is the Southeast’s largest investor showcase with over 1,500 attendees including venture capitalists, entrepreneurs, and senior business executives. With a primary mission to connect companies with capital, Venture Atlanta has helped launch 843 companies and raise $7.7 billion in funding, also spinning out $17 billion in successful exits.

Prior to joining Venture Atlanta, she was Senior Vice President of Marketing and Communications for SouthStar Funding, a wholesale mortgage lender headquartered in Atlanta. During her nine-year tenure with the firm, she helped it grow from eight to 800 employees with 30 offices nationwide.

SouthStar Funding grew to be one of the most reputable and respected wholesale mortgage lenders in the country under her leadership. Prior to SouthStar, she worked for SouthTrust Bank as a Branch Marketing Manager overseeing the marketing platform for 100 branches across Georgia.

She received a bachelor’s degree from the University of Florida. She resides in Marietta with her husband and two children.

Connect with Allyson on LinkedIn.

What You’ll Learn In This Episode

  • Evolution and growth of Venture Atlanta over 18 years.
  • Highlights of the current year’s event, including new session formats and topics.
  • Challenges and opportunities for founders in Atlanta and the Southeast region.
  • Diversity and inclusion efforts in funding, particularly for women and underrepresented groups.
  • The regional startup ecosystem and the importance of collaboration and co-working spaces.
  • Discussion on the funding landscape in the Southeast compared to other major markets.
  • The significance of community reinvestment by successful founders.
  • The introduction of a major prize for seed-stage companies at the event.
  • Advice for aspiring entrepreneurs on how to participate in future Venture Atlanta events.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studio in Atlanta, Georgia. It’s time for Atlanta Business Radio, brought to you by Kennesaw State University’s Executive MBA program. The accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. And now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, CSU’s executive MBA program. Without them, we wouldn’t be sharing these important stories. Today on the show, we have the CEO of Venture Atlanta, Allyson Eman. Welcome.

Allyson Eman: Thanks, Lee. Thanks for having me.

Lee Kantor: Well, I’m excited to get caught up for folks who aren’t familiar. Can you share a little bit about Venture Atlanta mission purpose? How you serving folks?

Allyson Eman: Absolutely. So this is year 18. Lee. So I have had the pleasure of running this organization for 18 years, and hopefully it just keeps getting bigger and better. So it’s one of the largest venture capital conferences in the country that connects tech entrepreneurs to venture capitalists and sources of capital, and gathers together everyone who really supports entrepreneurs and helps them thrive and grow.

Lee Kantor: So, like you said, you’ve been doing it for 18 years now. What has got you excited about this year’s venture? Atlanta.

Allyson Eman: You know, what I love is that we change it up every single year. So we always try to do something a little bit different, a little bit better. So for a long time, all of our content was all kind of main stage content in the big room threw up, you know, some threw out some keynotes and panels and that kind of stuff. And this year we’re we’re a lot more focused on on bringing, bringing founder, content, investor content, content that might mean a smaller audience. So we actually have eight executives who are sharing stories with like, you know, small groups of 50 instead of 500, um, in topics like, you know, how to stretch a marketing budget and, you know, having those tough conversations with people as you grow and go to market strategies and sales strategies and things like that. And then we actually are adding a whole procurement session to our conference. And that might seem like a strange thing that we’ve never done, but we also want to make sure we’re targeting founders as they grow in their journey. So we want to help founders sell into corporates. So we’ve got a panel with Fiserv, Southern Company, The Home Depot and Inspire Brands, and then we’ve got a breakout session that has those leaders and a bunch more FIS global Georgia Department of Health, you know, several more. And of course, my mind’s blanking right now and there’s ten people, but, uh, all sorts of, uh, you know, great corporates that will that will help everyone really demystify the sales process and help people understand when is the right time to sell into those companies.

Lee Kantor: So for having done this for almost 20 years now, are you seeing anything different about a founder or the founder, a founder, a founder, or is the personality or qualities or traits of a founder different today than they were when you started?

Allyson Eman: You know what? I think founders always have to be scrappy. They always have to have grit. And I think it’s true now more than ever. You know, there’s there was years, uh, that maybe funding was, was just flying out. Everyone, you know, you look back to 2020 and 2021, there seemed to be capital everywhere. And it wasn’t hard for people. Now they’re having to be a little scrappier. They’re having to stretch their dollars a little bit more. Investors are telling them it’s going to take a little longer in between, in between rounds. So I think there’s always going to be a an evolution for founders. But what I think is great for founders, especially here in Atlanta, the evolution that I’ve seen as wow, what’s happened in Atlanta and the collaboration and the co-working spaces like Atdc, seen Atlanta Tech Village and the Russell Center and Tech Alpharetta. And you know, there are so many great resources available for entrepreneurs. And I think those those weren’t around 18 years ago, you know, Atdc was here. And obviously they’ve been been around for a long time and and an incredible organization. But now there’s so much more now.

Lee Kantor: Are you seeing kind of, um, community form around maybe underserved entrepreneurs to give, uh, folks with all different types of backgrounds the opportunity to tap into some of this startup ecosystem?

Allyson Eman: Yeah, absolutely. I mean, I know there’s a there’s an event going on tonight, uh, with, with Morehouse Spelman that that’s, you know, to help, um, to help founders. We actually have an initiative that we do a dinner, uh, the last night of Atlanta. And it’s just a support female founders to to to put female founders in the room with, um, other investors and, you know, the venture capital money. Still, still. You know, it doesn’t go to women. I mean, under 2% goes to women and under 2% go to black founders. And it’s just it’s hard. And, you know, we want to do whatever we can to support those groups.

Lee Kantor: Now, when it comes to, um, creating this ecosystem that we’ve been talking about for 18 years now and, and it’s, uh, it’s grown dramatically. Are you seeing it being kind of self-sustaining where the folks that 18 years ago got funding, you know, created those kind of, uh, super large enterprise unicorn companies, are they kind of reinvesting back into the community, or is it something that they, you know, get the money and then they’re like, you know, on a beach somewhere?

Allyson Eman: Um, some definitely are. I think what what we could use is a lot more of that. I mean, obviously, David Cummings is probably the the quintessential, uh, founder who, you know, sold Pardot and opened Atlanta Tech Village and is now transforming south downtown. So, you know, he has given back so much and I think there’s definitely others. I mean, you look at tech operators. I mean, that fund was started by Tom Noonan. And you know, all the gentlemen that and people that are involved in that fund have all been true operators, which is, you know, where the name came from and they’ve all put money back in. You know, we we have a decent angel network here. I think, uh, Tie Angels has done a really good job being a great resource. Obviously you’ve got the Atlanta Tech Angels, but if we had a little more vibrant, um, angel ecosystem, I think it would help as well.

Lee Kantor: So now, um, as part of this year’s event, there’s a big prize. Can you talk a little bit about that?

Allyson Eman: Yeah. So, uh, ten seed stage companies. So these are early. These are early, folks. Pre-seed seed companies that are, uh, going to pitch on stage for a chance at a $375,000 investment. And that is an investment with four incredible funds co-founders Capital, Tye, angels, Knoll Ventures, and Front Porch Venture Partners. And actually, what’s great is one of the funds is out of North Carolina, one’s out of Tennessee, and two are local here in Atlanta. So great to see four groups coming together that, you know, generally wouldn’t work together. But we know we’re going to have another great winner, um, announced on Thursday.

Lee Kantor: And what about the region as a whole? I mean, you know, we’re biased towards Atlanta as kind of the center of the universe, but are you seeing the region as a whole kind of grow and, and be this kind of now regional ecosystem when it comes to startups and venture funding?

Allyson Eman: I’m sorry, can you repeat that? I spaced out for one second.

Lee Kantor: Um, like we talk a lot about Atlanta, obviously, but how is the region doing? How is the southeast doing when it comes to startups and, um, and venture funding?

Allyson Eman: I mean, the southeast is still getting a fraction of, of funding. I mean, there’s still no comparison to Boston to to Silicon Valley, into New York. We’re still getting a fraction. And I you know, the interesting thing is we’ve got 400, almost 450 investors coming to Atlanta, coming to invest in companies from across the southeast. Our companies are seeing great success. I mean, we’ve had three huge announcements just in the last few weeks. Price pix was one of our companies that just announced a huge acquisition. Um, uh, ad pipe just announced a huge raise. Rainforest just announced a huge a huge raise. So there are companies getting, you know, funding, but not enough. I mean, not not not compared to what you see in other other markets. We’re still not getting our piece of the pie.

Lee Kantor: So why is that?

Allyson Eman: I don’t know I don’t know I wish I wish I could, uh, could have the magic answer and wave a magic wand and everyone would, would get what they needed. But there there continues to be be a problem. And everyone always says it’s a funding problem. But you look at, you know, there’s a lot of funds here and there’s a lot of money that that comes into Atlanta, but I don’t know why are our our startups aren’t getting the money that that they should.

Lee Kantor: Is it just.

Allyson Eman: I can’t answer I can’t answer why why a VC doesn’t write a check?

Lee Kantor: Well, I mean, it’s one thing of not writing a check, but it’s another thing of writing a check somewhere else for maybe a lesser company.

Allyson Eman: Right, right. Yeah.

Lee Kantor: Um, so we don’t have an answer to that. There’s no, um, no magic wand in the 18 years of you doing this that, uh, you can, uh, kind of point to and say, hey, you know, take a look at us or like, is there anything we could be doing or is there any activity you’d like to see, maybe public private activity that would attract more funding or funders?

Allyson Eman: I don’t know, I think I think Atlanta has always had a little bit of a marketing problem that people don’t know. Everything’s here. I mean, if you look at it where the payments capital, capital really of the country, I mean, we have incredible, you know, cybersecurity companies here in Markham. I mean, we’re building in a great climate tech group here with what you know, Cox is doing and generator. So there’s so much here and and honestly Lee, maybe we’re just not telling the story. Maybe people don’t know know things. And what happens when people come to venture Atlanta is like I always hear funds from all over the country going, man, like there’s a lot of good stuff here. And it’s like, why did you not know that? You know? So I kind of always continue to think we have a little bit of a, of a marketing problem that, that we need to do a little better job shouting it from the rooftops. And, you know, I think you go out to Silicon Valley and there’s, there’s a fund after fund after fund after fund, and maybe it’s just a little bit easier to connect with them. But, you know, you look at what’s going on here. I mean, there’s events happening all the time. There’s collaborations happening all the time. So I, you know, maybe we’re just on the cusp of things, but there’s definitely more happening here, certainly, than there was ten years ago, no doubt.

Lee Kantor: And it’s one of those things, I think, that one of that helps Georgia as a whole is the diversity of our economy. And maybe that in some ways is holding us back because our economy is so diverse. There aren’t like kind of the density of standouts in one particular industry. There’s a splattering amongst lots of industries and that, you know, if there was 10 in 1, maybe that would get more attention as opposed to 1 in 10.

Allyson Eman: Right, right. Yeah.

Lee Kantor: So, um, what do you need more of? How can we help you? I’m sure the event is sold out. I’m sure that you don’t need sponsors. What do you need more of? And how can we help you?

Allyson Eman: Yeah, you know what? At this point, we don’t really need more of anything. Um, you know what? I think it’s never too early to for people to think about next year. Obviously. You know, as of next Monday, I’ll be working on 2026. So if you miss this year, get in touch with us about next year. This event happens annually. And you know what’s amazing is how many people have reached out to me in the last two days. Hey, just found out about this. Can I have a ticket? Well, no. You know, unfortunately you can’t. But, I mean, we’re we’re we’re basically on the brink of of of sellout. I mean, we’ll probably take a few people at the door, but, um, you know, we’ve got well over 1500 approaching 1600 people. So it’s definitely a pretty, pretty significant crowd. But, you know, and I asked would always be for, for investors to put money in southeast companies to look at the companies that we have selected this year. There’s a company lineup on our website. And, you know, we we did a lot of due diligence on these companies. They’re great companies like let’s help them get funded.

Lee Kantor: Now. What’s advice for next year’s aspiring entrepreneur that wants to get into Venture Atlanta next year? What is the thing that they have to do in order to stand out at Venture Atlanta?

Allyson Eman: Well, they actually have to apply. So that’s the funny thing is that we’ve got this open application process that, by the way, is completely free. It’s open all of May, all of June, all of July and half of August. And people will be like, oh, oops, didn’t see it. Well, make sure you’re following us on social media. We’re on every single channel LinkedIn, Instagram, threads X, Facebook. I mean, our team does a great job with social media. Uh, you know, make sure you are subscribed to our newsletter so that, you know, when applications open and get your applications in before the last day. You know, we get 600 plus applications. And what’s crazy is we get 400 in the last three days.

Lee Kantor: And then how many do you typically pick?

Allyson Eman: Uh, we pick about 85.

Lee Kantor: All right. So you can’t win if you don’t play right. You got to get you gotta apply.

Allyson Eman: Exactly. You gotta you gotta apply. But, you know, it’s it’s just the amount of people that have reached out. And, you know, what’s funny is, like, everyone seems to, you know, come out of the woodworks. Hey, I’m ready to volunteer. Hey, do you have discounts for this? I mean, you know, we we we’re pretty predictable. We open registration in April, we open company applications in May. Things, you know, our events going to probably be the exact same time next year. So people can pretty much plan it on their calendar.

Lee Kantor: Yeah. Subscribe to the newsletter. So you just kind of can you don’t have to think that much. It’ll remind you there’s no shortage of reminders.

Allyson Eman: And trust me, we do. Trust me, we do. But I mean, you know, for everyone that’s coming this year, we hope everyone has an incredible time. We work really hard. You know, we’ve got a great cocktail party and different lunches and different fun. There’s tons of fun events happening around the conference. I know, you know, Wednesday morning there’s there’s a founder and founder, jog. And that started, I think five years ago with like, you know, 2 or 3 people. And now there’s like 150 people that run through run through Midtown. And tomorrow one of our sponsors, Reed Smith, is hosting a pickleball tournament down in West Midtown. And we’ve got 100 investors coming to play pickleball. So there’s lots of fun stuff going on.

Lee Kantor: And if people want to connect the website.

Allyson Eman: Uh, venture.org.

Lee Kantor: Well, Allison, thank you so much for sharing your story, doing such important work. And we appreciate you.

Allyson Eman: Thank you so much, Lee.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

Tagged With: Allyson Eman, Venture Atlanta

Juvo Jobs: Bridging the Gap Between Local Talent and Employment Opportunities in Your Community

October 17, 2025 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Juvo Jobs: Bridging the Gap Between Local Talent and Employment Opportunities in Your Community
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In this episode of Atlanta Business Radio, Lee Kantor interviews Mark Emery, co-founder and CEO of Juvo Jobs. Mark discusses how Juvo Jobs connects job seekers with nearby employment using a location-focused mobile app and video introductions. He highlights the platform’s growth, upcoming microlearning features, and partnerships with schools, governments, and apartment complexes. The conversation covers Juvo’s commitment to inclusivity, supporting users from students to retirees, and its unique approach to job matching. Mark also shares ways users can connect with Juvo Jobs for support, emphasizing their community-driven, human-centered mission.

Mark Emery is a seasoned entrepreneur and HR technology expert, with 40 years of experience in the hiring and HR tech space. A 4-time founder, he has built and exited successful businesses, becoming a well-respected voice in the industry.

He’s led numerous workshops and webinars for employers, sharing his deep knowledge of the hourly hiring space.

While his titles also include Investor and Board Member, Mark’s current passion lies in his role as CEO of Juvo Jobs, where he’s focused on revolutionizing the way hourly workers and employers connect.

Connect with Mark on LinkedIn and follow Juvo Jobs on Facebook.

What You’ll Learn In This Episode

  • Focus on geographic proximity in job searching.
  • Unique features such as video introductions to employers.
  • Two-sided marketplace connecting job seekers and employers.
  • Emphasis on user control and convenience in the application process.
  • Discussion of job types available, primarily under $80,000 salary.
  • Importance of local talent and reducing long commutes for employees.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studio in Atlanta, Georgia. It’s time for Atlanta Business Radio, brought to you by Kennesaw State University’s Executive MBA program. The accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. And now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, CSU’s executive MBA program. Without them, we wouldn’t be sharing these important stories. Today on the show, we have the Co-founder and CEO with Juvo Jobs, Mark Emery, welcome.

Mark Emery: Hey, thank you very much, Lee.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us a little bit about Jeuveau jobs. How are you serving folks?

Mark Emery: Sure. And thanks a lot for having us. We’re excited. So Juvo Jobs is a mobile application that when you are in the throes of looking for work or not happy with the current job that you have, you download the Juvo Job app, create a profile, and we’ll actually show you jobs in your immediate vicinity. Or if you’re traversing through town, if you’re on your way to work and you’ve got a long commute, you’re having, you know, commute issues, you just open the app and you can see work right around you. So it’s it’s geography first. And then once you tell us what type of work that you’re looking for, pay rates, so on and so forth, we help connect you with work in your immediate vicinities.

Lee Kantor: And what’s an example of the kind of work that you all have on your platform?

Mark Emery: So we have hundreds of thousands of of jobs all across the country. Primarily, I would say they’re all under $80,000 a year, although we do have some in the healthcare world, nursing and so on and so forth. That might be above that. But I would say, you know, under $100,000 a year jobs.

Lee Kantor: And are these jobs that person could kind of go in and learn pretty quickly, like it doesn’t require a lot of training.

Mark Emery: Yes. Obviously, if there’s, you know, the higher the pay range, typically there’s more specific information necessary, whether it’s education or training or some type of experience. But we do have all kinds of different types of jobs, ranging from restaurants, hotels through healthcare, leasing for apartment complexes, specialty HVAC, all the above.

Lee Kantor: And then when a person like, how are you doing? It’s a two sided marketplace, right? You have the employers on one side and the potential employees, the workers on the other side. So how does it work? If I’m a worker, if I just click on a job and I got the job, or is this a now I have an interview for the job.

Mark Emery: Yeah. Juvo connects you with the employer. So one of the things that we realize is geography especially we’ll use Atlanta. We’re both here in Atlanta is is very important. You can you can work five miles away, but it could take you an hour to get there depending on on the commute. So what jumbo does is really try to identify work within your immediate location. And then we encourage you to do a video introduction, which the employer will see. That gives you an opportunity to kind of showcase your personality and talk a little bit about how you’re different, more than just a typical application and or resume. However, we do capture all that profile information, if you will, and share that with the employer as well as your video.

Lee Kantor: So is that something? If I go on and there’s three opportunities, I have to do that three times. And then the next day I go on. Or next week I go on. I have to do it again three times.

Mark Emery: Nope. You create one profile. Um, and or one video. And through that video, you’re actually you can scroll through and look at multiple questions and decide which two questions you want to answer. And you’ve got about 15 to 20s to answer each one of those questions. But no, it’s it’s one profile. And we’ll share that with, uh, the multiple employers that you ask us to connect you with.

Lee Kantor: And then how how are you like, what’s the difference between this and, say, a job board or something where you, you know, put your name in the hat and you’re in a portal and then it sends it out to a bunch of places.

Mark Emery: Yeah. I appreciate you asking. So number one, we just don’t send your information out. You request to be connected. Now. We will push those jobs to you. So one of the things that Juvo did very differently was we do not expect our job seekers to come to our website or come to the app all the time and look for work. You can come there once. Create your profile one time and then tell us what type of work that you’re looking for, or how far away you want us to look for jobs for you. And then we’ll push notifications to you about the opportunities that you pass that day, or earlier that week, or what’s in your immediate vicinity. Now, obviously, you can go on and look at it. Um, but it’s it’s very, very different. Um, we don’t like I said, we don’t expect you to fill out an application or a resume per connection request. Inevitably, our job and we feel very passionate about this is to give you the best opportunity to get an interview. You do not work for jeuveau. We do show you their W2 jobs, um, from all these different employers. It’s not like you’re trying to find a gig, um, job or anything like that, but it’s W2 work both full time and part time, and our job is to try to help you get the best opportunity to show your personality and tell that employer why they should interview you.

Lee Kantor: Now, since it’s a two sided marketplace, is there a fee for both sides or is it just the employer pays?

Mark Emery: Yeah. No no no no there’s no fees for job seekers at all. At any point in time. There’s no ads in the app. We’re not trying to upsell any of those kind of things. That is not uh, no, our our business is just to help connect you with work opportunities in your immediate vicinity.

Lee Kantor: So now, what advice do you have for job seekers out there right now that are kind of struggling to find the right opportunity? Like, what’s the best way to leverage Jeuveau?

Mark Emery: Well, first thing I always tell people is it’s always easier to find a job when you have a job. Um, so and there’s a lot of people who are not happy in their current roles, um, or looking for a higher paying work opportunity or, you know, in a lot of cases with us, something that they don’t have such a long commute for. So, um, we always say, first of all, get a job. Uh, second of all, try to find a better job at whatever point that it’s necessary for you. We also have a lot of our job seekers who work multiple jobs. Uh, because they may have, you know, pick up for hours here. Um, on a weekly basis. I work for this company. That’s my primary, that I work 15 hours a week. You know, you mentioned your sponsor, Kennesaw State. We have, um, hundreds and hundreds. And I don’t know what the numbers are of, um, students who look for work around campus during, you know, whatever days that they’re on campus and are in class, and they may live 15 miles away and want to work when they’re not having to go to campus, find a job close to where they currently live. So, um, again, we’re all about trying to be convenient and helpful to the job seeker.

Lee Kantor: Now, um, as you probably know, I interview a lot of business owners all over Atlanta and all over the country. And, um, and, you know, talent acquisition and reliable talent is usually on the top of their to do list. And the things that keep, uh, typical business person up at night. Um, what would you say to maybe a franchisor or a franchisee in a local market? Um, how should they at least consider leveraging, um, jeuveau? Because I would imagine this solves one of their biggest headaches. Yeah.

Mark Emery: So there’s a couple of components to it. And I’ve been around the block and in the business for, uh, many decades. Uh, and I’ve had millions of people get hired through our technology. Um, you know, I would say to employers, first of all, be human. Um, in today’s world, with AI and everything else, it’s easy to throw yet another tool, um, in front of job seekers when the reality is a resume or an application does not meet your customer service needs, it does not ring the register, uh, in terms of servicing your customers. So I would I would always encourage employers to really try to, um, understand the people and be flexible with the people that they want to hire because there is a tremendous amount of good willing talent out there. You just have to be able to be flexible with it and run your business around it. You know, a lot of people all the time are saying, well, this is the way I do things. Well that’s fine. Um, the workforce today requires a little bit more flexibility. And, you know, we should strongly suggest you do that now with jumbo and employers A lot of times commute creates a lot of problems. People showing up late. Uh, I got stuck in traffic. So we really take proximity very seriously. And that’s one of the primary things on our app that we utilize is finding talent local to your business. If you got to be there, they need to be there.

Lee Kantor: Now, um, you’ve mentioned several times proximity and the importance of proximity. Um, when looking for employers, looking for workers and for workers looking for opportunities, how did you kind of land on that as being really a key point of differentiating a key point of differentiation for Jeuveau, and you’re really emphasizing it in your, um, kind of value proposition.

Mark Emery: So the reality is, my last technology company, we had millions of people get hired through it all around the country from thousands and tens of thousands of employers and in my own household. My youngest daughter was driving almost 14 miles to go to work on a Sunday morning, and she would get home early because she worked in a breakfast place and it wasn’t busy. And I said to her, I said, you put more money into your gas tank than you going to and from work for that two hours that you were there. And we got in the car and we drove between here and her employer, and there were like 13 different restaurants that were closer to where, where she lived to home, where she would have spent less money, less time on gas, getting there and then working with hundreds of thousands of employers. We always hear, oh, well, I’ve got a I’ve got these screening tools and I have all these things and keyword search and now AI in place. And I always say to someone, well, let’s assume that you used all those screening tools. Let’s say that you’ve gotten through that whole process. You’ve actually got that person on the phone, you did an interview and you love them. It’s a $18 an hour job, $17 an hour job, and you think they’re a perfect fit. I have one more piece of information for you. So first of all, would you hire them? And 90% of the time they say, absolutely. You know, barring a bad background check or something, I say, here’s one more piece of information. They live 15 miles from your place of employment, and almost 100% of the time there’s this long pause and they go, no, that’s not going to work. So in reality, that is the most important thing. Almost every time when you talk to an employer, it’s location first. So that’s where we decided to focus first. Secondly, it was the video personality matters. The what we’re looking for in people matters, and we’ve tried to bring that human element back to the back to the process.

Lee Kantor: So when you’re talking to your. So let’s get into kind of the ideal fit for you when you’re looking for, um, the people to use jeuveau and I’m sure, you know, getting all the individual mom and pops that, that makes a lot of sense. But if you’re going for, uh, franchisees or groups or organizations have multiple units, how who who is kind of your ideal client in regards to that when it comes to somebody who is a multi unit, um, company or has a has multiple offices, what what’s the avatar for you for an ideal client.

Mark Emery: So really any location based business, um, is an ideal client for us. We go to market primarily through partnerships, where we’re integrated into a lot of technologies that that those employers already use, for example, payroll systems. Um, but when an employer is looking to come to us directly, obviously the more locations they have, the more we can be helpful. Um, our typical employer isn’t somebody who’s got 3000 employees in one location only. Um, you know, we work with organizations. You had mentioned the franchisors or franchisees that have tens, hundreds, thousands of locations around the country. That’s really where we’re able to be extremely effective, not just for the employer, but for the for the job seekers and the people in those communities who might not know that the that a particular employer or job opportunity is one block off of Main Street, because when you go to a job board, you start searching, you. Scroll page after page after page. And they’ll show you. They’ll tell you, hey, this job is five miles away. Five miles or within the zip code. Well, in Atlanta, the zip code of Dunwoody is the same as the same zip code as Stone mountain. In some instances, that could be two hours in the car.

Lee Kantor: Now, you talk about the importance of partners. Um, who are the ideal partners for you?

Mark Emery: So we work a lot, um, on the the job seeker side. We work a lot with organizations like Kennesaw State, um, for profit universities, uh, community schools. We work a lot within, um, the counties like City of Atlanta is a great example. We do a lot of work with, um, the school system there as well as, um, apartment complexes. The number one reason that somebody leaves one apartment and goes and rents from another apartment across town is because of work. It’s almost 50% of the reason that there’s apartment turnover. So we work a tremendous amount with apartments to say, look, keep your people local, help them pay rent. And we’ve had we’ve got story after story after story of success stories on helping those apartment ownership groups lower the late rent notices and increase the retention on their apartments.

Lee Kantor: So buy the apartment then can offer like, hey, here’s a heads up, here’s these places are hiring just that are nearby.

Mark Emery: Yep.

Lee Kantor: That’s a that’s a super clever way of, um, being sticky in your brand, in their, in their business making keeping their client the clients client happy.

Mark Emery: Well. Thank you.

Lee Kantor: Um.

Mark Emery: And then we try to be. We’re very much a common sense. Um, which obviously is.

Lee Kantor: It’s not always common. That’s right. Well, I think that you’re you’re really kind of looking at it through the lens of, you know, through the people using your service rather than what’s best for my service. So you’re, you’re looking at it through what’s going to be most useful and helpful for them, and then we’ll figure it out.

Mark Emery: Yeah. Another quick example is, uh, you asked about, you know, how are we different than a job board? So we heard all the time employers talking about how nobody reads my job descriptions. I’m wasting my time interviewing people and all these other things. And I realized, okay, well, with video, we help the job seekers. And if nobody reads the job description on a job board, how do you fix that? And they would say, well, I put it in bold and put it at the top that nobody reads. So we just implemented video for the employer side where they can actually tell the person what they’re looking for. Hi, this is Mark. You know, I work here. It’s we’re excited to to to talk with you. You have to work Fridays. You gotta work Saturdays. We work hard. We have a lot of fun. But we’re, you know, we’re a great environment. Now, the job description can be a part of my, for lack of a better term, posting. But what we have found is now employers. Nobody has to read the job description. You can tell them what they have to do.

Lee Kantor: Now how is your company? Um, kind of leveraging AI. I’ve seen some people in the, uh, out there using AI as maybe the first interview where the first interviews with an AI kind of chatbot or an AI avatar, that’s, that’s kind of doing that first pass.

Mark Emery: Yeah. So we use AI more, not as a, for lack of a better term, our service. We use it to be more communicative within our own organization to help us scale. I mean, we’re closing in on over 12 million job seekers on our on our network. Um, so we’re using it internally. We don’t feel that pushing it out in front of the employer or the job seeker today truly adds value. What we’re trying to do is make sure that that employer and that job seeker are able to communicate back and forth to each other in the most efficient way. So AI has a place right now. We don’t feel that it’s in a in a position to truly add value to either side, necessarily, without impeding the process of getting to talk to each other.

Lee Kantor: So now, um, in your growth, you you mentioned kind of, um, launching from Atlanta. Are you in all 50 states or are you nationwide at this point?

Mark Emery: Yes. Yeah, absolutely. And have been for for quite a few years.

Lee Kantor: So you’ve been doing this a while and you’re already serving a kind of a lot of, uh, a lot of the United States. And then are you at the point, um, like, where are you kind of in the growth of the company? Obviously it’s not a startup, but are you looking for more funding? Are you like, what are you looking for? And how can we help you?

Mark Emery: Well, to help support the growth we are actually doing, um, an additional, um, capital infusion to the business. Um, you know, our goal, we have a roadmap of micro learnings, you know, with having millions and millions of people on the platform, we know that we can help these individuals with micro learnings by knowing what type of jobs that they’re looking for, knowing what areas that they live in geographically and knowing what employers look for. So we’re going to be building within our ecosystem, of which I mentioned to you, the the apartment stuff, where we’re able to help deliver micro Learnings to say, hey, you know what, Lee? You’ve been on the network, here’s some jobs that you if you take these five, five minute video courses and take a little test, you might get a certification that helps you make 2 or 3 more dollars an hour. Um, you know, Lee, you love your job. Here is daycare options that are available between where you live and the job that you go to. So we’re expanding our ecosystem, if you will, and being able to find additional partners, uh, to help us do that is always, always, um, something on our horizon and something we’re looking for.

Lee Kantor: Now, you mentioned kind of, uh, Kennesaw State University and college students. Um, are you also making this available to high school students? I’ve seen a lot of employers now targeting high school students and giving them a path to employment.

Mark Emery: Uh, without a doubt. You know, the blessing of what we do is that we’re able to help at whatever age or state of life that you’re in. Um, you know, we look at it and go, there’s age, there’s state, and there’s status. You and I might be 25 years difference in age. We might work at the same organization doing somewhat of the same thing. But I might be a young parent with five kids. You might be a single person who’s never been married and is living the dream. So we’re always, um, enjoying the opportunity to go to the high schools, go to the colleges. Uh, demographic we have is the over 60 year olds retirees who want to get back into the market. And when we go to those high schools, a lot of times we’re there at night. And we’ve had high school students bring their parents over because their parents either need another job or a better paying job, or a job that’s closer to to where they live. So they don’t, you know, the kids aren’t home by themselves as much because of the commute. So it is we are blessed to be able to help regardless of age, state, or stage of life.

Lee Kantor: So if somebody wants to learn more, have more substantive conversation with you or somebody on the team, what’s the website? What’s the best way to connect?

Mark Emery: So they can go to Juvo Jobs.com. And we have, uh, you know, a contact us button there. Um, on the app, we have multiple ways to communicate, whether it’s through the intercom system within the app or, um, go on ratings. We reply to all ratings. We are always, you know, our email address of support at juvojobs.com, juvo360 is our corporate email address, so we would we’d love to hear from anyone with ideas, specific things. We have a whole department. That’s our what we call seeker support. If we don’t have an employer that you want to work for, you can reach out to us and we have a team who will actually reach out to that employer on your behalf to try to help you get an interview.

Lee Kantor: And that’s juvojobs.com.

Mark Emery: That’s us Juvo Jobs.

Lee Kantor: All right, Mark, well, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Mark Emery: Lee. Thank you for taking the time. And we appreciate the efforts that you bring for both the the local community and the business community.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

Tagged With: Juvo Jobs, Mark Emery

Flourishing in Leadership: The Four Principles of Growth, Authenticity, Meaning, and Excellence

October 17, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Flourishing in Leadership: The Four Principles of Growth, Authenticity, Meaning, and Excellence
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In this episode of High Velocity Radio, Lee Kantor interviews Sophia Toh, executive coach and author of The Game of Life. Sophia discusses her transition from corporate finance leadership at Procter & Gamble and Kraft Heinz to founding Illuminate U Coaching. She explains the differences between mentoring, coaching, and sponsoring, and shares practical advice for new managers and executives. Sophia also highlights how coaching empowers individuals to unlock their potential and drive positive change in organizations. The episode concludes with ways to connect with Sophia and access her coaching services and book.

Sophia Toh, is a CFO-turned executive coach, leadership trainer, and keynote speaker, dedicated to empowering individuals to achieve excellence and flourish.

She currently serves as the National Board Chair of Mothers Against Drunk Driving (MADD) and as a director on the global Professional Coaches Board of the International Coaching Federation (ICF).

With over 30 years of business experience—20 of those in corporate finance and strategic leadership roles at Procter & Gamble and Kraft Heinz—she has served as a three-time Vice President and two-time Business Unit CFO. She now leverages her expertise, experience, and empathy to meet her clients’ needs.

A bilingual executive and team coach, she is credentialed as a Professional Certified Coach (PCC) by the International Coaching Federation (ICF). She is also a proud 21-year member of the Institute of Management Accountants, holding the designations of CMA, CSCA, and CFM.

She trains on a wide range of topics, encompassing areas such as psychological safety, leadership in a VUCA (volatile, uncertain, complex, and ambiguous) world, emotional intelligence, decision-making, thought clarity, executive communication, team leadership, and life excellence.

She holds multiple degrees and certifications in finance, accounting, strategy, nonprofit leadership, and diversity and inclusion. She is certified in Gallup CliftonStrengths (her top 5: Strategic, Activator, Achiever, Positivity, and Maximizer), Hogan Assessments, the Four Stages of Psychological Safety™ framework, DISC, Enneagram, and 16-Types.

Currently, her life is centered around her “3M” focus areas: Making Memories, Meaning, and Money (derived from fulfilling work). She cultivates quality time with family and friends, actively volunteers and leads efforts to serve global, national, and local communities, and continually strives to grow her career as a coach, trainer, and speaker.

She offers complimentary coaching sessions for laid-off employees and free mentoring sessions for employees of nonprofit organizations, first-time people managers, and undergraduate or graduate business students.

Her philosophy is simple yet profound: Our greatest impact comes not from the paths we walk alone, but from the trails we help others blaze.

Connect with Sophia on LinkedIn.

What You’ll Learn In This Episode

  • Insights and themes from Sophia’s book, The Game of Life
  • The importance of authenticity and personal growth in leadership
  • Practical advice for first-time managers and the significance of a coaching mindset
  • The value of coaching in overcoming mindset challenges and enhancing leadership effectiveness
  • Different coaching delivery formats and client profiles
  • Common challenges faced by executives and when to seek coaching
  • The role of coaching in fostering positive workplace culture and organizational change

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here, another episode of High Velocity Radio and this is going to be a good one. Today on the show we have Author and Executive Coach with Illuminate U Coaching, Sophia Toh. Welcome.

Sophia Toh: Hi, Lee. How are you doing?

Lee Kantor: I am doing well. I am so excited to learn about your practice. Tell us about Illuminate U Coaching. How are you serving folks?

Sophia Toh: Yes, yes. So my name is Sophia Toh. T O H. I am an executive coach and my company’s name is Illuminate U Coaching. I’m also a leadership trainer, and I also spend a lot of time in the nonprofit sector. And basically what I do is I coach executives, but at the same time, I also mentor a lot of early career professionals and business students as well. And now separately, on top of that, a lot of coaches do training, leadership training, and I do that too. So I work with companies to help train their executives and also the people leaders so that they they can become better, better people managers and people leaders. Yeah.

Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?

Sophia Toh: Yes. So I have a close more than 20 years of corporate experience in corporate finance and accounting. I spent 15 years with Procter and Gamble, and when I left, I was the CFO for their chief financial officer for their one of their subsidiaries. I also was the, uh, was the VP and CFO of one of the Kraft Heinz, uh, 5 billion business units. So I spent 20 years in corporate. And when I left, I decided that I wanted to actually leverage my experience and also what I learned in leadership to help coach the executives, because I definitely believe that this is a job that is not only fulfilling personally to me, but can also create positive ripple ripple effects to actually benefits the workplace, because I believe good bosses will create a positive work environment for the people. And then they’ll people will in turn deliver for their business, and business will help to improve the environment.

Lee Kantor: Now, when you were at Procter and Gamble, did you get to have coaching yourself? Had you ever experienced being coached?

Sophia Toh: Uh, yes for sure. Now at Procter and Gamble, I actually mentor a lot of, uh, people. I joined Procter and Gamble in my mid 30s, which is kind of unusual. I was an exception because Procter and Gamble is famous for promoting from within, where they hire people out of college. But I joined Procter and Gamble as an experienced new hire. So when I joined right away, I got assigned a few, uh, younger employees as my mentees. And I’ll say, over the course of my career at Procter and Gamble, I probably mentor more than 50, between 50 to 60 mentees at Procter and Gamble, and when I was there, I also received coaching training. Right before I left. So. So at the time, right after the pandemic was ending, I decided that I’m just going to transition into coaching. They will allow me to flexibility for my time at my life stage because I’m a I’m an empty nester, so I want to live in a career with flexibility and also allow me to give back to nonprofit world. Yeah.

Lee Kantor: Now, for organizations that are deciding between a mentoring program and a coaching program, can you share a little bit about the trade offs of each of those, since you’ve got to experience both of them?

Sophia Toh: That’s a great question. That’s a great question. Yes. Uh, the A company can have both. Definitely. Um, so Procter and Gamble has very robust mentoring program, but they also have in-house coaching program that are very beneficial to their the employees too. And the way that you think about the difference between mentoring and coaching is that mentoring is more, uh, the mentors are serving more as a guide by sharing their experience, uh, with the mentees, somebody who has been through the, the kind of the grind. And so who can share advice to the mentees and coaching in a strictest sense of the definition of coaching is actually co-create with the the coach will co-create with the coachee so, so that they can figure out, uh, an action plan to work toward their goals. So coaching as a coach, I believe that everyone is creative and full of resources, but I’m just there serving as someone who serve as their external thought interrupter to try to ask questions, to help guide them, to come up with an action plan that they own themselves. So you can see, uh, giving advice and then coaching is more serving as a partner with the person to to work toward their goals.

Lee Kantor: So when you have a mentor relationship, is there kind of maybe an unsaid or unspoken expectation from the mentee that you might help them get promoted or find new opportunities or grow kind of within the organization?

Sophia Toh: No, because you actually brought up another relationship, which is sponsors. So a mentor will give advice. A sponsor will be somebody who advocates for that individual, maybe creating opportunities for them or give them promotions to, uh, promotion opportunities or also recommend them for like projects or programs that they may get involved in. So a sponsor is different from a mentor. A mentor may become a sponsor, right. So you can have many years of relationship with someone as as mentors and mentees. And then maybe you trust this individual, and then you feel like, okay, I’m going to help this person to get a job or a promotion or recommend them to someone else. So it can be. So most of the time it’s either or a mentor or sponsor. But a mentor can evolve into a sponsor. But there shouldn’t be any expectation that your mentor has to help you to get a job or to to help you promote it.

Lee Kantor: And that’s probably very important for the mentee to understand kind of the the what are the expectations of a mentor relationship versus a sponsor relationship?

Sophia Toh: Yes. Yes. And I have helped quite a few companies to put in mentoring programs. And typically I actually do train the mentors and mentees to set the expectations so that they are clear going into the relationships, because there shouldn’t be expectations that your mentor has to help you to get a job or to get promoted. Yeah.

Lee Kantor: So now let’s talk a little bit about your book, The Game, The Game of Life. Um, what inspired you to write that?

Sophia Toh: Yes. So I have been doing a lot of, uh, like, talking engagement, speaking engagement and training, and I have actually been leveraging the concepts. So when I actually put my hand on the book and start writing, it actually wasn’t that hard at all. It didn’t take me a lot of time. The the idea comes from Aristotle’s, uh, eudaimonia concept. Eudaimonia means, uh, flourishing or living. Well, human flourishing. So typically we think about the survival mode, and then we are surviving, and then we move from surviving to thriving. Thriving is more personal wellness, but flourishing is actually a concept that is a step above thriving, where not only are you thriving as an individual, you’re doing well. As an individual, you’re also helping your environment to get better and help others to get better. And I love that concept because I do. One of my values is service. And so when, uh, when I learned about the Aristotle’s concept, I started to think about, okay, I can make this into an acronym, The Game of Life. So game G stands for growth, authenticity, meaning and excellence.

Lee Kantor: And then when you started writing about those concepts, um, it came pretty easy to you because I guess you were living these principles.

Sophia Toh: Oh, yes. For sure. Uh, because I do think my friends will say that I’m someone who lives with joy, and I’m always who has a zest in life, even when I’m facing adversity in life. I do think that for the most part, when I think about making decisions in life, I actually look into these four areas. Um, like, am I growing in? Am I growing with something that I’m working on? Uh, is it authentic to me? Does it does it fit with my values? What does it mean to me? The meaning of it. And then I always give it my all and then give it my best. So that excellence part is where I figure out how to give it my best once I choose to do something or invest in something.

Lee Kantor: When you started your coaching practice, did something occur early on that gave you kind of the inkling that, hey, I’m going to be good at this. This is I’m definitely kind of living into my values. This is allowing me to kind of be the best me, and it really is aligning with my skills and values.

Sophia Toh: Uh, yes. For sure. So what I did not mention was that before my corporate career, I was I owned a restaurant for six years. So people will say that you have a job or you have a career, and then you have a calling, right? And if I think about my three stages, the three types of careers that I have had, my restaurant career probably was a job, and then my corporate career was probably a career that I paid very much intentionally trying to grow it and develop it. And then what I’m doing right now gives me so much joy and fulfillment that I dare to call it a calling. And if I think about how it came about, I. I’m from a big family. I’m the oldest of six children. I have 52 cousins who are all younger than me. So I feel that all my life I’ve been playing this mentor and coaching role, and then I mentor a lot when I was at P&G and also Kraft Times. And then I got my coaching training. So I definitely feel that it’s a natural progression for me to move from a mentor to a coach and really enjoy what I’m doing right now.

Lee Kantor: Now, can you share a story that maybe illustrates the impact a coach can have on someone. Uh. Can you? You don’t have to obviously name the name of the person, but maybe share the challenge they came to you with and how you were able to help them get to a new level.

Sophia Toh: Yes, yes. Um, so lately I have just coincidentally because I coach executives, but I do have people who are on the verge of becoming executive or in the top talent pool or hypertension pool, where both of them told me that they didn’t want to make it to C-suites. And I said, why? Uh, so both of them told me that they’re going to have to sacrifice their work life balance and harmony. They’re going to give up so much sacrifice to get to that level. So what I was able to help them to challenge the assumption that if you if you make it to C-suite, you’re going to be giving up your personal life. It’s actually to help them to rethink the their scope and also the authority that that can have in impacting the cadence and business. Operations in their company, where they can actually now have the power to design a system within the company that is going to actually make life a lot easier for everyone within the system. For example, because this is from my personal experience to, for example, let’s say you need normally you have ten reviews before you submit your budget to the C-suite. If you’re in a C-suite, you can actually now make the call and say, I only need five reviews. I don’t need ten reviews, right? You actually do have that authority and autonomy. Now that you can make the call to help make the life easier for the whole ecosystem within your organization. And for them, that is that that was the paradigm shift, right? Because where before they thought that there would be part of the system where from their vantage point right now everyone is suffering personally because of their position in the C-suite. Now, they felt empowered because they know that I can actually make something that will work for me and for many people.

Lee Kantor: Now, is that something that maybe people don’t realize how much agency they have and how much control they have over things, that they just kind of go with the flow and they don’t really, um, you know, take the control that maybe they do have access to.

Sophia Toh: Yes. Yeah, absolutely. That’s why I believe coaching is so important. Yes. Uh, because most of the time we’re just going with the flow and we’re so busy in our life, we don’t slow down and actually ask ourselves tough questions, or we don’t want to ask ourselves tough questions, right? When you’re working with a coach, a coach because somebody who is not you, right, who doesn’t have that internal conversations that you’re trying to convince yourself not to do something So somebody who can actually ask questions that can help you to unlock that disempowering belief that you may have about something or about yourself.

Lee Kantor: Now, within your book, do you share some of the life lessons that kind of you have personally kind of gone through it?

Sophia Toh: Yeah, yeah for sure. I didn’t realize how much I shared until my, the my friend who wrote the preface, uh, for me said that it was part memoir. I was like, did I share too much because she just mentioned memoir? I definitely share a lot of the stories about myself, because I do think that, um, not only am I sharing techniques, tools, things are different ways to think about different topics. I’m definitely using myself as the example who has lived through, uh, the, the, uh, the techniques, the tools and the, the experiences that I have shared in my book. Yeah. So it’s very personal to me. Yeah.

Lee Kantor: Yeah. So what is. Do you mind sharing one of those lessons with our listeners?

Sophia Toh: Okay. Uh, so let me think about a fun one. Uh, so a is authenticity, right? Uh, people always talk about how you want to show your whole self or your authentic self to the world, but not necessarily. You probably want to share your authentic best. Uh, not not necessarily the, the the the whole self. Right. So I share an example where when I was in my 20s, I went to a restaurant with, uh, karaoke and, uh, I love children. And there were two children there in the midst of people singing karaoke and having dinners. And because I wanted to entertain those two little kids, I went on stage to sing the, uh, the the song Do-Re-Mi from The Sound of Music and started to belt out the Showtune channeling Julie Andrews. And everyone was looking at me with their eyes open. Everyone just stop and like, what is she doing? Uh, so from so that was, uh. So I still cringe, uh, now that I’ve thought about this experience, uh, and, uh, and but I believe that we can be authentic, but we also need to pay attention to the context and the environment that we’re into. And authenticity is not so much, uh, just showing the world everything that you have, but really an a habit or practice on how you can express yourself in a way that is aligned with your values. So depending on the environment and the context, you can still be authentic in a way that doesn’t really, uh, show up as, uh, how do I say it? Unusual right to the environment. Yeah. So I probably would still do the same thing because I wanted to entertain the kids, but I probably will give some warnings to the to the people at that restaurant.

Lee Kantor: Now, a lot of your work is around folks maybe in transition or maybe their first time being managers. Can you share a little piece of advice that might help that first time manager, um, kind of get the most out of their role?

Sophia Toh: Yes. Uh, I actually have more than one, but I. So when you think about someone transitioning, uh, from being an individual contributor to a people manager is a rite of passage for them, because where they used to be rewarded on their technical expertise, they now actually have to rely on someone else to do the job for them. So. So it’s a scary transition. It’s a rite of passage. So what I have, uh, kind of, uh, mentor and also coach a lot of the, uh, early career professionals and also some executives, too, who may have come from individual contributors background but got promoted really quickly. Play is that you have to remember that now that you are managing someone, you actually have to spend time to get to know that person first. You want to go slow, to go fast, and also you. You are now playing almost like a coach role to help develop that person. Because if you successfully can kind of unleash the potential in your direct reports, you now are actually empowering yourself to to do bigger things. You now have, uh, developed expanded brands for yourself to right. Someone else can also think alongside you that can actually expand their thinking. So I do think that a big transition for, uh, being, uh, a individual contributor to a manager is really understanding that you are now you cannot be a know it all. You are now actually working with this individual here you where you actually have to spend some time understanding them to go slow. Then you can go fast with them. Because once you turn them into someone who is unleashing the potential, you are actually growing capabilities that you can help yourself as well. So it’s a win win. It’s a win win solution. It’s a triple win solution because it helps the company and organizations too.

Lee Kantor: Now how do you deliver your coaching? Um, do you work primarily with organizations that bring you in to do talks or trainings, or do you work one on one with folks? How do you deliver your, uh, coaching?

Sophia Toh: Uh, both. So if I think about, uh, I do a lot of one on one coaching, but I also do, uh, training, uh, with organizations. I sometimes I do, uh, team coaching and group coaching, too. And, and many times my training comes with, uh, the options of one on one coaching. So let’s say if I’m training people on a certain topic, I will offer the organizations, let’s say ten, uh, 30 minutes, uh, coaching sessions for people who participate in the in the training to sign up with me, because a lot of the time you go to a training, it’s one size fits all, and then your situation is different and uniquely yourself. And they need some follow up coaching session. And typically I actually do offer one on one coaching after my training, but separately I do. I do have a lot of one on one coaching that I’m doing with executives. Yeah.

Lee Kantor: So what, um, is kind of that ideal client profile from you. You mentioned nonprofits. Are there types of companies that, um, your work kind of gravitates towards?

Sophia Toh: Uh, yes. Uh, I do want to say yes. I do have, uh, some nonprofit clients, but for, for the most part, my clients are coming from, uh, from corporates. Because of my 20 years of experience in corporate, I have a lot of corporate clients from finance and accounting. Engineering design. Actually all over the board. Actually, I have coached for more than 1500 sessions since I left corporate, and it’s pretty. I would say that it’s pretty diverse in terms of the functions that they are in, uh, and industries to and, but for the most part, I do think I get a lot of, uh, finance and accounting clients because they, they feel that I understand their life and also and also from different functions to HR, design, engineering, um, just because of my tenure in corporate.

Lee Kantor: And what is the challenge that they’re typically having where they’re like, I better call Sofia.

Sophia Toh: Um, getting over their mindset, uh, let’s say, uh, perfectionism. That is a big one. Um, and it ebbs and flows depending on the hot topics in the, uh, in, the industry to. So I will say two years ago is returns return to office. And now I do want to say that there there is a common theme across, uh, organizations that are typically matrix where people have to, um, streamline their communication, uh, unclear roles and responsibilities. So many times I’m helping my clients to really helping them to manage the, uh, the complexities within the environments. And many times influencing is a big one influencing up, influencing down, motivating their employees. So just typical typical topics that, uh, an executive will have to be worried about. Yeah.

Lee Kantor: So if somebody wants to learn more about your coaching or get a hold of the book, what is the best way to connect with you and learn more?

Sophia Toh: Yes. Well, they can connect with me on LinkedIn. Uh, Sofia to s o p h I a t o h, and I’m the one with the Chinese characters on it because I put my Chinese name on, uh, on on LinkedIn. And they can also go to my website. Uh, illuminate I u m I n a t e dash u the letter u dash coaching c o a c h I n g.com.

Lee Kantor: And then the book is at the Game of Life book net.

Sophia Toh: Yes. Yeah. So the the website for the book is the Game of Life book dot net. Yes.

Lee Kantor: Well thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Sophia Toh: Yes. Thank you so much, Lee.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Lee Kantor: Thank you.

Tagged With: Illuminate U Coaching, Sophia Toh

Turning Vacancies into Vibrancy: Woodvale’s Vision for Urban Revitalization

October 17, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Turning Vacancies into Vibrancy: Woodvale’s Vision for Urban Revitalization
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In this episode of High Velocity Radio, Lee Kantor interviews Bashir Mansour, VP of Acquisitions at Woodvale, an Atlanta-based real estate private equity firm. They discuss the challenges facing commercial real estate due to the pandemic, rising interest rates, and remote work trends. Bashir explains Woodvale’s innovative efforts to convert underused office and hotel properties into affordable multifamily housing, addressing urban housing shortages. The conversation highlights the complexities of adaptive reuse, the importance of walkable infrastructure, and Woodvale’s commitment to revitalizing urban communities through practical, impactful real estate solutions.

As Vice President of Investments at Woodvale, Bashir Mansour leads the firm’s deal sourcing, evaluation, and execution efforts, while also managing capitalization efforts, securing equity and debt, and fostering investor relationships.

At Woodvale, he has executed $300M+ in transactions, deploying $150M+ in investor capital across acquisitions, developments, and investments. His team applies institutional-quality analytics while maintaining an entrepreneurial approach.

Before Woodvale, he worked in hotel renovations and construction across brands like Marriott, Hilton, Hyatt, and more. A Georgia State University Robinson College of Business graduate, he remains active in GSU’s Panther Immersion Program, mentoring students in finance, policy, and tech.

Bashir is passionate about delivering innovative, high-impact CRE investments while generating strong risk-adjusted returns for investors.

Connect with Bashir on LinkedIn.

What You’ll Learn In This Episode

  • Current state and challenges of the commercial real estate market
  • Strategies for converting underutilized commercial properties into multifamily residential units
  • Addressing the housing shortage, particularly affordable housing, in urban areas
  • Complexities and challenges of adaptive reuse projects in real estate

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio, and this is going to be a good one. Today on the show we have Bashir Mansour, who is the VP of Acquisitions with Woodvale. Welcome.

Bashir Mansour: Thanks for having me. I really appreciate you and appreciate your audience today. I’m honored to be here.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us a little bit about Woodvale. How you serving folks?

Bashir Mansour: Yeah, absolutely. I’m Bashir Mansoor, VP of acquisitions at Woodvale. As you mentioned, I’ve been with the firm for over five years now. And Woodvale is a real estate private equity firm based in Atlanta, Georgia. We specialize in solving challenging issues with an anchor and commercial real estate. We have a variety of different assets under our portfolio, and we play in a variety of different segments. We are asset agnostic, as we like to say, which means we’re not focused in one specific segment of commercial real estate. But we are focused across the board where we find uncommon opportunities. Our objective is to create impact through our projects and also generate return for our investors. So we’ve been in business in Atlanta for five years now as a consolidation of a variety of preexisting real estate ventures over the course of the last several decades, in fact, dating back to the 1980s. So Woodville is really a family business that spun off into a real estate private equity shop that has about, like I said, half $1 billion under management today.

Lee Kantor: Now, can you explain to our listeners a little bit about maybe the real estate market and a macro standpoint? We hear a lot of headlines about a high interest rates and how they’re impacting residential real estate. But can you talk about how it’s impacting commercial real estate.

Bashir Mansour: Absolutely. So in order to to paint this picture effectively, Lee, I need to take you back about five years to the Covid 19 pandemic. It’s a thing that we we all look forward to never speaking about again, but unfortunately we’re still in a position where that history is relevant. So in 2020, when the Covid pandemic hit, we saw a pretty wide level retraction in public markets and private markets, including, you know, in the stock market being down about 30% in 2020. The same was true for real estate values and real estate transactions. And in fact, this was pretty much the case across the board even in small businesses. A lot of your audience today may recall, you know, the way that we the way that we were shopping, the way that we were dining, the way that we were traveling, everything was changing. And so this had a tremendous impact on real estate, because real estate really is the backbone of the country, of our small businesses and our large businesses as well. And so in order to combat this, you know, economic retraction and the risk of really a wide set economic recession, that would have been, you know, pretty catastrophic. There was a lot of free stimulus pushed into the market, about $5 trillion over the course of a couple of years.

Bashir Mansour: There were there was also a reduction in interest rates from about 2% at the base level. And the base level was really what you would think of as the rate that the Federal Reserve sets as the minimum. And typically your interest rate is a spread or a yield that the bank sets over that base rate. So for your audience members, they probably remember interest rates in 2019 were about 5% into 2020. Those interest rates came down with the reduction that the Federal Reserve made from 2% to zero. Those interest rates ended up being somewhere around, you know, 2 to 3%. So a lot of your audience, in fact, may own homes that they bought in that period, and they’re locked in at those low interest rates. Well, that sort of economic stimulus, uh, plus, uh, the lower interest rates cause a lot of robust economic activity. Um, and especially in the real estate segment, which pushed values way up. Just generally speaking, we had a historically high period of inflation. It was the highest since the 1980s. And in order to combat that, inflation, which was becoming a real issue, if it was not, uh, maintained or if it was not controlled, um, the Federal Reserve then raised interest rates in the most aggressive rate hike cycle since the 1980s as well.

Bashir Mansour: So interest rates at the base level went from 0% up to about 5.5%. So that, as you can imagine, is really challenging anybody with an adjustable rate mortgage or anybody with commercial real estate debt that originally had their debt at around 2 or 3%, was now paying somewhere between 7 and 9%. So in some cases, their cost of borrowing capital tripled. And that had a remarkable impact on the economy and on the real estate market in particular. We saw it because of that transaction volumes decline about 60 to 80% over the course of 2023 into 2025. And in the market, you know, we were hearing a lot of survive until 25 and a lot of kicking the can down the road in terms of commercial real estate loans that were coming due over the course of the last couple of years. And so today, we are really in a unique period of time where transaction volumes are still low and it’s caused some impact at the value level as well.

Lee Kantor: Now, wasn’t there also kind of a systemic change in the sense that the work from home kind of trend became more firmly established with at least the younger generation of workers that that that became something that they preferred rather than going back into the office. And a lot of companies said, you know what? Why are we holding on to this real estate when no one’s in the office?

Bashir Mansour: Absolutely. The work from home, uh, you know, the rise in popularity of work from home changed the way that we do everything. And it’s impacted, uh, not just, you know, the way that we work, but it’s also impacted the way that we live. It’s impacted our urban landscapes. And so, you know, today, uh, analysts are projecting that over the course of the next ten years, up to 30% of the office inventory could be obsolete. And in fact, today in Atlanta, um, we have a 24% vacancy rate, which is higher than the national average of about 20%. Now, the interesting thing there is that while these buildings are roughly, you know, 76% economically occupied, meaning there’s a lease for 76% of the property, they’re actually only being utilized somewhere around 50 to 60%. And so the physical occupancy is a lot lower. And that has caused a tremendous impact on property values. It’s caused a change in the way that our our cities feel and the way that they operate. And so it’s led to a lot of challenges. It’s led to a lot of, you know, different, uh, a lot of different dynamics that we weren’t used to before. Some of these are positive because it means that people are more flexible. Um, and there are benefits to the, you know, to the family, at the family level, at the, uh, you know, employee level. But also, you know, to our, to our downtowns and our midtown’s, um, and you can see this in some cases in Atlanta, activity has kind of slowed down and there’s, uh, not as much foot traffic, which means that the small businesses and the people that are these, you know, entrepreneurs that are running restaurants or retail shops out of these downtowns and midtown’s aren’t seeing as much activity. So this has had a tremendous effect on the real estate segment as a whole and on the economy as a whole, but especially in our urban landscapes.

Lee Kantor: Now, um, there’s a lot of talk of well, if all of those buildings are only kind of half utilized, maybe we can turn some of those into residential or home. But it’s not that simple to turn an office building into, um, you know, condos. Right? Like, it seems like on the surface it may not be that difficult, but with the plumbing and where bathrooms and things like that, it becomes a lot trickier.

Bashir Mansour: Yeah, you’re exactly right, Riley. Uh, you know, the prospect of changing a office building into a residential building is challenging. Now, it’s something that I think, you know, we need to really take seriously. It’s something that we certainly are taking seriously here at Woodville, but it’s something that you can’t underestimate. Uh, today in the United States, we’ve got, uh, by some estimates, about a 5 million, uh, home shortage. Um, the period that we mentioned earlier, right after Covid, when interest rates were really low, allowed a lot of people to get into properties and lock in really low interest rates, and that has caused a slowdown in turnovers of homes, which has resulted in an even tighter supply crunch in available homes for purchase. Um, and as the combination of that dynamic plus, uh, the higher cost of of interest rates and the higher cost of borrowing capital has also led to a slowdown in new construction starts, which means that new homes are being built at a far less frequent rate over the course of the last five years. What we’ve seen in Atlanta is that properties, multifamily properties, which are essentially just apartment buildings, are being built with smaller footprints and smaller unit sizes. That’s a product of charging a higher rent per square foot and in other words, a more profitable business model. But what we have is right now the the inventory on the market does not supplement effectively. We believe the families that are made up of 3 to 5 people that need a place to live in our urban environments, and that’s been a challenging issue.

Bashir Mansour: So we see an opportunity at Woodville and converting office assets and converting large conference center hotel assets into multifamily properties. And we think that that is a real opportunity. Now, it takes a lot of careful execution and calculation. We’re working with some of the best architects and engineers to identify what the solutions are. Not every building works. In fact, the vast majority of buildings do not work for this. Like you mentioned, there are challenges in plumbing, challenges in the mechanical systems of the building and in the layouts. In some cases, you know, a square, a box that that is, you know, 10 to 20 stories tall doesn’t necessarily work because of the challenges that you have with the layout. So we’ve been working to identify that solution, but we think that if we can get it right and we feel that we have a model that does get this right and will be, you know, ready to to launch that in Q1 of 2026, we think we can really make a great impact and get those people who support our urban landscape, who support the city of Atlanta and other Sunbelt cities into the city, living a comfortable life where they can work, live and play. And we think that that’s going to change the dynamic of our downtowns and midtown’s today.

Lee Kantor: Now, is there an opportunity to kind of rethink what a home is like, for example, in some of these buildings that are difficult to retrofit into a traditional condo? Can you create or would there market, would the market kind of see as palatable something more like a dorm setting where it’s shared bathrooms? Well, instead of trying to recreate individual bathrooms that you just say, okay, this is a shared bathroom situation and there there might be a portion of the population that would be okay with that if the price was right. Is there any kind of outside the box thinking when it comes to, you know, doing things like that or creating these tiny home communities where it’s a much smaller footprint, but maybe in some land that isn’t being utilized, um, that you can put a bunch of them there and create kind of the density you need of people who are residents so that you can support kind of the small businesses that are around there, instead of just saying, oh, it becomes a ghost town after 5:00.

Bashir Mansour: You know, those are those are two great ideas. Lee. And I think that they both have merit. Now, what we have been discussing here at Woodville, and I credit our founder and managing partner, uh, Rahim Charania, who, uh, founded Woodville back in 2020, and all those other businesses that were consolidated under Woodville. Um, he’s a he’s a great guy and a dear friend and a great mentor to me. Um, he likes to say that we need to reimagine our, uh, vertical real estate and think about it the way that we’ve thought about our horizontal real estate development over the course of the last few decades. So what that means is mixing in different utilizations into high rise office buildings or in general, high rise buildings in urban infill markets. Um, and reimagining what a a home looks like. And there is an opportunity to turn buildings, uh, to turn, uh, you know, these buildings into micro housing, which is sort of, you know, along the lines of what you mentioned, where you have smaller units and shared restrooms. We think that those can effectively support the workforce housing demand that’s out there and get people into the city right now. Uh, those who don’t earn over $60,000 a year have a really tough time affording to live in Atlanta.

Bashir Mansour: So that’s that’s a challenge. And I know that there has been a lot of progress made in the city over the course of the recent years, thanks to both public and private efforts, but there are opportunities to scale that, that progress. Um, we think, however, that instead of going smaller, there’s an opportunity to go larger. We think that, like I said, you know, those families that are 3 to 5 people who can’t afford to live in the city today or who don’t have enough space to supplement them because a lot of the new inventory that’s been pushed into the market has been studios and one bedrooms, we think there’s an opportunity to build larger units for those folks, and that could solve some of the challenges that exist today with revitalizing and adapting some of these office buildings by creating larger footprints at a more affordable rate and not having to do as much mechanical and plumbing and electrical work, because you’re not trying to stuff as many studio units into a building as possible. So we do see that as an opportunity. We think that that that’s where we’re where we’re going with our, uh, new vehicle that’s going to launch next year. And that’s what we’ve been working on with our teams.

Lee Kantor: Now, can you educate us a little bit about kind of affordable housing? That’s something that is an important topic. And you kind of touched upon a little bit. The part I don’t understand about affordable housing is are you trying is the objective to just make the rent affordable for a renter, or is it is it to make, um, an equity opportunity affordable for an owner? Um, because those are two different things. Like are you just trying to find opportunities to give a person a low rent in order to live in an area you’re encouraging people to live in, or are you really trying to help somebody build wealth so that the the it’s going to appreciate over time? Like, like we’re seeing that even areas that are maybe on the edges, um, get bought up by investors and then all of a sudden they’re not affordable anymore to the people who previously lived there, but they are creating wealth for the people who own them.

Bashir Mansour: Absolutely. You know, with our focus currently under this fund that we’re planning to launch, we’re really looking at our urban landscape, and we’re really trying to drive value for folks who need more affordable housing solutions. We do see an opportunity in converting assets into condos rather than converting them into apartments and selling. And so it’s a unique dynamic, and it really depends on the building. Uh, there is a need for both affordable, uh, uh, home purchases and, and affordable rents. And so we see an opportunity in both markets. Um, right now we are really focused on identifying the right, uh, engineered system for conversion. And then depending on the market that you’re in, depending on the costs of the land, depending on the cost of the asset, which has to be tremendously low when you’re buying these assets and priming them for conversion, you have to really get in at a very low basis in order to make the deal work, so you could afford to do all the adaptive reuse construction that comes along with that strategy. But we see an opportunity for both something along the lines of developing condos, sort of like those, you know, small homes that you discuss, those, you know, miniature home communities that have been popping up around the outskirts of metro Atlanta. We see an opportunity to provide a similar solution in, uh, you know, adapted office buildings and adapted, uh, hotel conference center assets that were built in the 1960s, 1970s.

Bashir Mansour: These are really class B and class C properties. Um, and so we are trying to provide a, uh, less rent restricted, uh, opportunity for these folks to, uh, rent spaces in our, in our urban environments and provide that at a rate that’s below, uh, ami and, you know, make it so that they can afford to rent those spaces that they currently cannot afford to rent. Um, because of the, you know, premiums on market rate. But we also think that there is an opportunity if you can develop for the right dollar figure and if you can find the right building to build units that people can actually purchase and help them build some equity. So, you know, we are we are really a developer by nature. And so we are looking at this from the lens of a real estate developer. And there are a lot of nuances. And we work with a lot of excellent third parties that help guide those nuances in terms of, um, you know, the laws and the credits and everything that surround, uh, surround that type of solution. Um, but at the moment we’re really focused on engineering the right physical solution for this problem.

Lee Kantor: And so, I mean, you’re going into areas that maybe aren’t the most desirable today, but with the hopes that you’re you’re on an edge that can become desirable and eventually will appreciate. So it will create value and wealth for all those participating. That’s sounds like philosophically where you’re at.

Bashir Mansour: Yeah, you know we are. I wouldn’t call these areas, you know, undesirable. I would say that we really are focused on desirable markets and, you know, strong.

Lee Kantor: Well, I’m saying you’re on the edge of, like, the opportunities are on the edges right there. Not in where everybody is.

Bashir Mansour: Right. You know, in some cases they can be. Um, depending on the property, uh, depending on the location and depending on how cheap you can buy that asset. But to your point, for the most part, where you get those really great discounts or where you get that really great basis on an asset is a little bit, you know, it could be it could be, uh, depending variable. But in some cases on the outskirts of, uh, you know, the urban core, um, in secondary markets, in class B and class C properties, a lot has to do with the actual building. And so in the office segment, we’ve seen what we call what we consider a flight to quality where folks have been, you know, cutting down large leases and moving to fully amenitized buildings, class A properties. And that’s left a lot of the, you know, 1960s to 1970s, class B and C properties in these downtowns or in these cbd’s, which are central business districts, empty. And we think that the opportunities lie in those types of properties. So we really are working on developing a unique solution that, uh, it lands somewhere, uh, right. You know, right in, in, in the right area that you want to be in, uh, and provides the right amount of space for the end user, for the renter or for the home buyer.

Lee Kantor: So now what markets are kind of playing this, right. Are you are you seeing other opportunities around the country, like, like what parts of the country are kind of leaning in the right direction when it comes to, uh, you know, taking advantage of these opportunities?

Bashir Mansour: There are, you know, select developers in every market who are tackling these issues. Well, I think Atlanta has seen a tremendous lift in this, uh, you know, in this space over the course of the last several years. And there are some, you know, large players in the Atlanta market. We we are really focused on the Sunbelt United States. Um, these are not incredibly high density markets, but they are markets that have seen tremendous appreciation over the course of the last five years. And, um, you know, relatively high amount of inflation, which has led to some of the restrictions that we see, uh, in housing and housing affordability. So we we really like the Sunbelt. Woodville, uh, plays in its backyard. We understand the Sunbelt states. Well, uh, we have assets spanning from Georgia all the way west to Texas. And so we like those markets. We see an opportunity in those markets, uh, where there’s high vacancy permeating the office market. And so we are really focused on the opportunity where it presents itself and we’re looking in the right areas. But we think that for now, our focus remains the southeast US.

Lee Kantor: Now, what’s your opinion about, um, things like the Beltline or or mass transit, or the opportunities for some sort of way to move people in a Non-car like manner, whether it’s density for walking or density for, uh, you know, riding a bike or getting around without a car. How important is that?

Bashir Mansour: I think it’s incredibly important. Um, one of my favorite books is a book called Happy City by Charles Montgomery that talks all about our urban landscapes and our urban environments, and how important it is to have walkability and public transit access. And in in the case of Atlanta, the Beltline has been just a complete game changer, um, in the way that we, you know, uh, maneuver around the city and the way that we get around. It’s brought a lot of commerce, uh, to the Midtown area and to, uh, the West Side. And I know that it’s expanding. It’s been a really big game changer and why it’s very widely impactful, Tactful in the city of Atlanta, so that’s been incredible. I think that there are plans to expand that, you know, is what we’re hearing. And we know that, uh, it’s been, you know, a big a big piece of Atlanta’s growth over the last several years with, you know, property, uh, appreciation in those areas and new small businesses coming up all over the place. So we, we really we really love the Beltline. Um, we’re huge fans of that concept. And we think that, you know, once it’s complete, it’s going to be just incredible for the city.

Lee Kantor: So what do you need more of? How can we help you?

Bashir Mansour: Uh, you know, Lee, we are always open to finding, uh, brilliant minds who want to talk to us about these solutions. Hearing people’s concerns, hearing the challenges that they face. It’s a big part of how we’re trying to structure our product on the, uh, you know, new housing solution that we’re planning to launch next year. We would love to get in touch with renters, with folks who are looking to establish some equity, you know, hear about their challenges, hear what they’re looking for. We would love that. For for those of you who are interested in contacting us, whether it’s about, uh, those topics or whether you’re an investor or anything of the sort, you can find us at WW Woodville, or you can add us on LinkedIn. Uh, just by looking us up at Woodville. We’re highly responsive and we always welcome, uh, great conversations and collaboration.

Lee Kantor: Well, Beshear, thank you so much for sharing your story, doing important work. And we appreciate you.

Bashir Mansour: Thank you so much, Lee. This has been a pleasure. I appreciate you, and I appreciate the audience today. Thanks. And, uh, I really appreciate it.

Lee Kantor: All right. This Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Bashir Mansour, Woodvale

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We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2025 Business RadioX ® · Rainmaker Platform

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