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Mayor Michael Caldwell With Black Airplane

January 16, 2022 by Jacob Lapera

Woodstock Proud
Woodstock Proud
Mayor Michael Caldwell With Black Airplane
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MayorMichaelCaldwell2Michael Caldwell is the 31st Mayor of Woodstock, Georgia, and Managing Partner at Black Airplane, a full-stack digital product agency. Caldwell was previously the youngest state legislator in the United States and represented Woodstock for eight years in Georgia’s House of Representatives.

He also serves as a gubernatorial appointee on the Georgia Technology Authority. Michael and his wife Katie have three children, Oliver, Elizabeth, and Charlotte who will arrive in March 2022.

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. This is Woodstock proud, spotlighting the individuals, businesses and organizations that make Woodstock one of the premiere destinations in metro Atlanta to live, work and play. Now here’s your host.

Jim Bulger: [00:00:28] Hello, and welcome back once again to Woodstock, proud here on Business RadioX, I’m your host, Jim Bulger. You know, when we started this program about a year ago, we promised that in each episode we would spend a few minutes just to get better acquainted with and to celebrate some of the individuals that are really making a difference here in the Woodstock community. And our guest today definitely fits that bill. Having already had a huge impact on Woodstock and someone who is now poised to make an even bigger difference in our future business leader, philanthropist, a lifelong resident of Woodstock, four-term state representative and the newly elected mayor of Woodstock, Georgia, Michael Caldwell, Mr. Mayor. And it feels so good to say that, Mr. Mayor, it is our privilege to welcome you to Woodstock.

Mayor Michael Caldwell: [00:01:20] Proud. Oh, thank you, my friend. I’m I’m proud to be here, and I’m glad it feels good for you to say it still feels completely bizarre to hear so

Jim Bulger: [00:01:29] You’ll get used to it quickly now. This past Monday, you were officially sworn in as mayor. Yes, sir. And due to some unfortunate scheduling, that ceremony took place at exactly the same time that the Georgia Bulldogs were getting ready to take the field against Alabama in the National Football Championship.

Mayor Michael Caldwell: [00:01:49] They heard something about that football game. I’ll tell you, I’m a I’ll kick this interview off by turning off all your listeners by telling them I’m a Michigan fan. So for me, I it was funny because the half the council was messaging me going, Hey, we’re going to be fast tonight, right? And I went, You know, the shame for you is all the incentive for the guy with the gavel to finish this thing up just disappeared as well.

Jim Bulger: [00:02:11] What I found interesting was, despite that competition, you packed them in.

Mayor Michael Caldwell: [00:02:16] We did. We yeah, we slammed that room. I don’t know what the total count on people in that room was, but I did see that. I did see the police chief counting to try to make sure we were meeting code. I’ll tell you, I’m grateful there was a game because I think we might have had a problem. So I’m the my my honest answer in that is just thank you to everybody who came out and for those who couldn’t because they were in Indy or just watching the game on their couch. Thank you all for not drinking and driving, but it was it was an absolute honor to get to see everybody.

Jim Bulger: [00:02:45] Well, it had to feel great. And as someone who’s lived in Woodstock their entire life and has been so involved in the community for all these years, that ceremony had to have a real emotional impact on you. Now, as someone who grew up here in town now in a position to lead this town, what kind of feelings went through your head on Monday?

Mayor Michael Caldwell: [00:03:08] Yeah, it’s tough to. It’s tough to wrap all that into a couple of words. It is an incredible town. I mean, your intro called it called it a premier destination, right? It’s pretty incredible what this place has become. It is a different place than I grew up in, and it’ll be a different place for my kids to continue to grow up in the one constant we’re going to continue to have is change. The question is, does it continue to feel like the community it is? What I love about this place is, you know, I’ve heard it called Mayberry. I’ve heard it called, you know, people say there’s something in the air. It’s a city unexpected. At the end of the day, it’s a it is a community. I don’t I think we don’t believe in strangers. It’s a place. I trust that when I walk down the street, somebody will pick my kid up when he falls over and scrapes his knee and and they don’t ask questions, right? And it’s it’s a place I’m so proud to be from, and I’m so proud to get to see where we get to go and to to get to get to help lead and set that direction is, yeah, it’s just it’s something special that night. I think I said, I said I used to. I used to finish all my articles in the State House when I did a monthly article for the local magazines and that I used to finish with. It’s the honor of my lifetime to serve our families in the house. Oh, and it was. But this is this is just something special. This is home. It is a whole different level of of humbling to to get to lead this community.

Jim Bulger: [00:04:26] Well, before we talk about your plans as mayor, let’s give people a little history if they don’t already know. As I mentioned, you served four terms in the Georgia House of Representatives. God help us. Initially elected in twenty thirteen, in that time you were the youngest state legislator in the entire U.S.. So tell us how you first came to seek public office at such a young age and was that always a dream of yours?

Mayor Michael Caldwell: [00:04:53] Yeah. So no, I was I. So I was born to a father who was born in England. He was born to an English mother and a U.S. Air Force chief master sergeant. And that means by technicality. I’m a British citizen. I have a British passport, and every time I say it out loud, George Washington rolls over in his grave. But I I was born. I wasn’t born to the county commissioners kid. I wasn’t. I didn’t grow up in a government family. I just I fell in love with the Great American experiment. And when I say that, I know how cliche and cheesy it sounds. But I grew up with two passports. And so when when my dad would say or when teachers would say, Hey, this is the greatest place in the world, you kind of went, well, why right? And so I went back and I for me, I answered that question in the document that started it all. I go back to the declaration. So the declaration says we hold these truths to be self-evident, that all men are created equal. They are endowed by their creator with certain unalienable rights. Among these are life, liberty, pursuit. We have argued for a quarter of a millennium now about life, liberty, pursuit. What belongs in that list? Did we hit it all? What we missed the most important sentence in in the document, which is early important, most important part of the sentence we are endowed by our creator with.

Mayor Michael Caldwell: [00:06:05] We are the only nation in the history of the world to recognize rights come from God and not government. And whatever you believe about divinity, it’s not important. It is important, but not for this. We are the only nation in the history of the world to recognize in our founding documents. Your rights are inherent to you as a human being. They are not granted to you by those in power. You have them and you grant the powerful power. And that concept is unique to us, not just in human history, but in the world today. And if we disappear from the Earth, when we talk about being the beacon of liberty in the world. That’s what we’re talking about. And as a kid, I fell in love with that story, and so I I was that nerd through high school and college who would go sit in the gallery of the State House and watch because it was drivable, it was accessible. And I would sit down there because our General Assembly is older than the United States Congress. It’s been meeting continuously since the revolution, and it was amazing. I felt like I was watching history unfold in front of us, right? And so as as I watched that, I learned very quickly. I am a weird Republican in that I believe in. I buy into the conservative agenda, and I also thought lobbyists had too much financial interests at the Capitol, and that meant neither side wanted to sit at my lunch table.

Mayor Michael Caldwell: [00:07:12] And so I I decided I ran for the first time in 2010. I was actually a college student. At the time, I had no idea what I was doing. I wasn’t a political volunteer. I’d never been part of the party. I was just a I was a guy who knew what he believed and felt like. We needed a better standard on campaign finance reform. And so I started running that year having no idea what I was doing. And one of the party elders here in Cherokee County sat down with me. It was very nice. I asked him for coffee, gave me an hour of his time. We got to the end of it and I said, Well, what do you think? He goes, Can I be honest with you? I said, Yeah, don’t. I mean, I think it’d be a waste of both of our time if you weren’t. He goes, Look, you sound like good conservative. If at your age you take 10 percent of the vote, you’re going to change the way I look at Georgia politics. Now, in hindsight, I know he was exaggerating at the time. I didn’t know enough to know that. And so I walked out and you walk out of that with one or two responses, right? Either.

Mayor Michael Caldwell: [00:08:01] Oh, forget that I’ll prove him wrong or you do what I did, which was crap. What have I done? And so I went and sat with my my college roommate, now my business partner, my my girlfriend, now my wife. And the three of us had a big whiteboard on the wall. And I’m I’m one for drama, so I turned an hour long egg timer over and I said, OK, here’s we’re going to do. We got an hour. Let’s write up on the whiteboard with a perfect campaign in office would look like to us, it sounds like we’re going to lose either way. But if we don’t, we’ll have really changed the game. If we do. Maybe we’ll change the conversation. And so it was a we sat down and we wrote up things like I filed the first bill for legislative term limits anywhere in America in 25 years. I don’t believe in War Chest, so I send all my money back to my donors at the end of every election cycle because if you donate $100 to the campaign, I spend seventy five and then I break every promise I made to you. I shouldn’t get reelected on your twenty five bucks. It should be your choice. We wrote up things like the state will tell you how I voted on every measure. We cast thousands of votes over the course of that eight years. It’ll tell you if I voted yes or no, I won’t tell you why.

Mayor Michael Caldwell: [00:09:02] So I did it right up on every single vote I ever cast from the floor as we were voting. So you could always see what was Caldwell thinking. Maybe he was wrong, but at least I know where his head was at the time. And so we wrote all this stuff up. It’ll tell you the state will tell you how much we campaign with a couple of times a year. I do a disclosure every single day updated on my website, and I still do that in the mayor’s office. Now you can go on my campaign site, see where all our money came from, where it went. You can see the refunds on there that went out, and the goal was to figure out, look, before we ever even have the opportunity to touch legislation, how do we start trying to change the game by leading by example? And so we did all this stuff. It was 2010. Spoiler. We didn’t win, but but I didn’t take 10 percent. I took 46 percent of the vote that year. If we could have swayed another 200 people, we’d have won the. It race, we were done, I thought it, I thought, cool, what a fun game this was in college to go, try to try to see if we couldn’t make an impact when got my career started, got married and then turned out two years later, I was just as frustrated about the issue as I was two years before, and so I ran again.

Mayor Michael Caldwell: [00:10:01] My opponent spent 100 hours, said high six figures. I spent $16000 and we won with fifty five percent of the vote. We knocked on 17000 doors that year and we just worked it. And so the that was 2012 January of 13. I swore into the State House as the youngest state legislator in America, and the voters of the 20th sent me back three more times after that. And so I’m I was a tremendous guy. I said I wasn’t going to run for the State House more than four terms in a row and we held to it and it was I I mean, it genuinely it was the honor of a lifetime to get to go down there. There is something about the. It was fun that I remember very well, and it was only about a year and a half ago, but I remember very well the last time I ever stood on that floor and I got butterflies the same way I did the first time you walk on because there’s just there is a there is a history to that building in that room that is just palpable and and it was incredible getting to serve that way and to get to try to do it, do it to the best I could.

Jim Bulger: [00:10:59] Well, it’s a great story. And I mean, the fact that this was driven by issues that attracted you and you weren’t the eight year old who went to school with the briefcase and the necktie that was not campaigning for third grade president. You know, I mean, but this was really something that you saw things you wanted to be a part of changing.

Mayor Michael Caldwell: [00:11:20] Yeah, I still don’t want to be an elected official when I grow up. I think for me, it was it’s public service, right? And so I’m sure we’ll talk today, too. I mean, I’ve got a private sector background and and the private sector has been really good to me and I find a lot of meaning in that and I enjoy building. But on the public service side, there are when there are moments that you can go make a difference, not just for yourself and not just for your neighbors, but for the next generation. I think that is the American calling. We’re all called to answer that when it presents itself. And if you want to fix the Republic, we need more good people running for office. And so I saw that calling back in 2012 and we answered and I hope that I hope that I was answering and calling for it again this year.

Jim Bulger: [00:12:02] Well, how do you think those terms in the house prepared you to be the mayor of Woodstock? I mean, what do you feel are the major differences between the two roles?

Mayor Michael Caldwell: [00:12:11] Oh yeah, I we could fill a Mack truck with the differences between the roles, and I don’t mind spending some time doing it. I will tell you, I think it prepared me in a few ways it so one of the things that I did in the State House, I held more public meetings than any elected official in America. During that eight years, we did a weekly coffee every Saturday morning at Copper Coin down here. And we did it a 9:00 a.m. Every single Saturday. The only exceptions were when I was out of town with my family. And so we held something near 400 of these coffees, let alone the rest of the normal engagement you do in the public. But what I loved about that and the reason I used it as part of this example is it taught me that room held me so accountable. It was different people in the room almost every weekend. You had your regulars, but it was it was amazing. The filter through and out we probably had over the course of eight years, 1500 people come in and out of that room throughout that time period. And I used to tease it was the room that people knew that they could come yell at me and they did. But it was a great opportunity. I learned more in that room because it was that moment you got to know on a weekly basis, no matter who, no matter what happened in the week, no matter how proud and and and egotistical I’m feeling that week I get to sit in front of my neighbors and tell them about the week that I spent talking on their behalf.

Mayor Michael Caldwell: [00:13:29] And you’ll never find a more higher moment of accountability than when you’re telling neighbors whose money you’ve spent and whose voices you’ve borrowed for a week, how you did it and why. And and I say all that the people I was going to say almost without exception, really at large part without exception came with grace. I mean, it was a it was a it was a civil wonderful experience and and we’ll do it again through the mayorship. But it was a it was an experience that taught me and reminded me on a regular basis over the course of the better part of a decade that the. It is so important to pause and listen to the people that you’re representing. And I’ll tell you, that loss in 2010 taught me early on, and I think everybody should lose their first race for office because it taught me it is an early, immediate reminder the seat is not yours. You don’t deserve it just because you put your name on a ballot. You have to earn it and you’ve got to and and you don’t earn it once and then get to hang on to it. You have to daily, get up and earn it and listen and understand and represent. The mayor’s role is different in it is similar to the representative’s role in all of those ways, and then I think it has an additional burden, say burden. That’s the wrong way and additional responsibility that comes with the fact that there’s a there’s a real leadership component that comes into this too. And so there’s that balance between, I guess, a good way to illustrate this in the State House, we used to talk about what do you do in situations where you think you know what you think? You know what’s right on a specific bill, but your district disagrees with you? And it was always fun.

Mayor Michael Caldwell: [00:15:08] That was a really fun question to ask new candidates who thought they were going to run for State House and they come to you and ask, Hey, what do you think? Should I do this well? Ok, let’s talk about this situation. What do you do? And you always get one or two answers. It’s either the, well, you know, I’m a representative. It doesn’t really matter what I think. I’m there to represent the majority or the I get hired to use my judgment and that’s what I’m there for. And that’s if they don’t like my judgment, they’ll send somebody else. And I always I always thought both of those were answers that were missing the meat, right? And so for me, the threshold and it’s an imperfect threshold. But the the measuring rod I used to use was if I believe a majority of my district disagrees with me on an issue. I asked myself why if I. Is it because they don’t have the information I have? Meaning if I had ten minutes with the average voter, could I win them to my side? Then I’m going to go with what I what I believe is right on this issue. If it’s because we are principally opposed on a matter, then I’m going to go with the district because I’m here to represent the district’s principles in this in this body.

Mayor Michael Caldwell: [00:16:02] As mayor, I think so often the goal is it’s a vision casting role. And so the job is to take the city in a direction. You need to do that in a way that represents the will of the people. And also in a way that is chasing after their good. And that is an interesting balancing act from issue to issue. And and so it’s different from the representative’s role where it is a it’s an idea in concept pitch and then you’re hoping your colleagues can rally around it and the mayor’s role. I’ve got a council I have to win over. I keep teasing. I have no power until I have lots of it because I can’t cast. I can’t vote, I can’t make a motion, but I have a huge soapbox and I do cast a vote if it’s a tie on the council and we’ve had more tie votes in the last two years than we did the prior 14 combined. But I think we’ve got a we’ve got an incredible alignment on our council right now. I think we all see the goals we’re chasing after. I think we’ve got a really neat chapter coming up here in Woodstock where we’ve all felt it. There’s been we’ve come through a great season here. The challenge now is is not building something great. We’ve built something great. Challenge now is building something that’ll last. And so doing that in a way that. That that brings not just a council, but brings brings our people along with us. I think it’s going to be the calling.

Jim Bulger: [00:17:16] Well, and I would think I mean, when you were holding those Saturday morning face to face meetings, people had to appreciate to that. They could talk to you without filters, without go betweens, without interpretations.

Mayor Michael Caldwell: [00:17:30] They’ll tell you there was no filter.

Jim Bulger: [00:17:33] And as mayor, you’re going to get that just walking around town.

Mayor Michael Caldwell: [00:17:36] That’s exactly right. It’s well, my wife used to tease in the State House. She used to call it Woodstock famous, which meant it was famous enough that you didn’t get anything for it, but famous enough to ruin a trip to the grocery store. And and it’s a little bit on overdrive for that now, but it’s great. I honestly, I genuinely love that part of this job that we live in a city that is one of the largest cities in the state now where 35000 people in this city were top. I want to say top 30. It might be top 25 population cities in the state and I can walk down Main Street and people know who I am and same, vice versa. And what a cool dynamic for a city that we can have that kind of size and scale and impact in in not just a not just a region, but in a state. And yet we still have that that small town feel. And it’s so hard to put your finger on. But you know, you live here for any, any period of time and you know what we’re talking about and it’s just an incredible balance that we’ve struck in this place. And so we’re going to. Here’s the reality Cherokee County’s got 100000 people coming in the next 10 years. Woodstock’s going to pick up a lot of them. And so doing that in a way that continues to build doesn’t have the expectation that when we close our eyes and open them again in 10 years, that everything looks exactly the same because it won’t. But making sure that we still have that community focus and feel has to be the target. The the former is an unachievable goal. The latter is something we can do.

Jim Bulger: [00:18:58] Well, we’ve talked a number of times on this show about. How that makes Woodstock special. I mean, as we’ve grown that sense of community, that small town feel our appreciation for the history of what’s come before, right, that we haven’t lost that. And as we look at some other cities around us that have grown, they have become more homogenized in that and have become more big. City ized

Mayor Michael Caldwell: [00:19:25] Isn’t. Isn’t that so important to you, though? I feel like it’s something that we have to remind our eyes and say, remind each other, remind ourselves, is so I was born in Michigan. I lived in Michigan, California, Texas, North Carolina, Georgia. I was on for a not for the job I’m in today, but for a previous role. I was on nearly a thousand flights in seven and a half years. I have. I’m not great at a lot of things, but I’m well traveled. But I feel like we get so many people who who haven’t gotten that gotten that good fortune to go see, not not to go to Paris, but to go to the middle of nowhere Iowa and go see other small towns. And it is so important that when you say the words Woodstock special that that listeners, especially Woodstock, are listening, don’t hear, Hey, we live here and we’re biased and we like it special, meaning unique. This place is different and we take it for granted. I mean, we just absolutely as residents here completely take for granted how fundamentally unique and different this place is. And so protecting that and not just preserving it, you know, that’s that’s the you hear that word on the campaign trail for mayor a lot. How are we going to preserve? I want to capitalize on it. How do we build that and grow it and make sure that that the next generation not only has it like we have, but knows it uses it and pushes it forward? These these are attainable things that we can chase.

Jim Bulger: [00:20:51] Well, let’s talk about the decision to run for mayor. I mean, you announced your candidacy in early 2020. What brought that about?

Mayor Michael Caldwell: [00:20:57] Yeah, I I started talking with our current or current or former mayor. Sorry, I’m the current mayor.

Speaker4: [00:21:06] Oh yeah.

Mayor Michael Caldwell: [00:21:07] Hey, you know, it’s funny, actually, I come. So our charter says that I’m mayor as of January one, regardless of swearing, which led to me making all kinds of jokes about an ethics free pass for 10 days. But we for the first couple of days there, we had a power outage here in Woodstock the first weekend. So the day after I became mayor and it was a good hour and a half where the power cut through a large, large swath of the city. It was a bad luck storm hit right at the amphitheater took out one of the power lines. That, of course, is everything right? And so and it was so that everybody knows those power lines will be underground within six months. But I was texting the city manager because my coincidentally the water in my house cut off at the same time and I went, If this is a coup, it’s being done very well. So but I I think the world of our former mayor, Don Enriquez, served for 16 years. Our city will turn one hundred and twenty five years old this coming December. So when I say he’s the longest serving mayor in Woodstock history, that doesn’t mean like some of these North Fulton cities that have been around for three and a half months.

Mayor Michael Caldwell: [00:22:12] He’s the longest serving mayor in a in an old city by by nearly all American terms. And he did a spectacular job for us, led us from a very different place in the early 2000s to where we are today. And Donny and I had coffee back in the in early 2020 like we did fairly often. And and I did, I told him, Look, if you ever think you’re not going to do this job again, let me know if you do, I’m charter team Donny. But if you ever decide you’re not going to. And we both kind of laughed about it. And he called me back later that week and said, You know, I’ve been thinking a lot about that. I’m going to put some more thought into that, and we’re great and we hung up and it was another one of those, OK, you know, I’m not going to put too much thought into that. I’ve come off of a Senate race that didn’t work out. I’m out of the House. I’m really am done like I’m going to go focus on private sector. And so to make a long story unbearable, over the course of a couple of months, Donny and I kept talking and and Donny decided that six years have been enough for him. And so he decided to step out and was a huge supporter of mine, and all six council members got on board right away.

Mayor Michael Caldwell: [00:23:19] And you know, I think I mentioned to you the other day when we were talking, I for me, the deciding moment was was with my wife. Katie has been an incredible supporter through the State House. Days could not have done it had she not been, nor would I have I watched way too many families break apart down there. You don’t, you got to keep your priorities right. But it was never her thing, right? My wife is not a political nut. So but when when I went home and I said, Hey, what would you ever think about running for mayor? It was so much fun to watch my wife’s eyes light up like, Oh man, no, that’s something that actually matters. This is this is our home. And and that for me, was a huge differentiator. It was a moment where I went, You know this, this could be a thing where we really get to get to make a difference where not just that it matters for us, but we’re it matters so much for so many people who call this place home. So I’m proud of the place. If it’s not obvious, I love it.

Jim Bulger: [00:24:13] Well, and it ended up that you ended up running for mayor unopposed when when you consider, I mean, these days, elections sometimes deteriorate into political attacks, professional attacks, even personal attacks. You were able to avoid all that by running unopposed. And we’re really able to focus on getting ready to take office.

Mayor Michael Caldwell: [00:24:37] Yeah, I’ll tell you to. I have to say thank you to a gentleman named Chuck Sanger as well who who initially had planned to run for mayor, and Chuck and I had both separate from one another, didn’t know each other, hadn’t decided to run because of the other, had both started running for mayor. And when when we both realized we both were, we both decided, let’s start. Let’s start getting a beer. And so we went four months and sat at Reformation Brewery and just started talking, What do you believe? Why are you running? What do you think? And and I’m extremely grateful to Chuck because he through that process told me he thought that I was going to do a great job and decided to become a supporter instead of an opponent. And so it did to to exactly where you’re going. The biggest benefit in that was not was not not having to run a race because if I’m being honest, over the course of a decade, I’ve run plenty of races, we can do that. The biggest benefit was after 16 years of Donny’s mayorship. There’s a lot of institutional knowledge there, and there are a lot of things that just the people who work around the city manager and every council member came after Donnie. And so there are a lot there’s we haven’t had a single person there right now who experienced a change over in mayorship yet.

Mayor Michael Caldwell: [00:25:48] And so there’s just. Things that we take for granted. Well, had I gone through a normal election in November, you get about a month, month and a half to try to onboard into that after that kind of tenure. That’s a that’s a tough lift because it because Chuck was gracious and because we came to that agreement together, I got from August 18th till January 1st and I got to tell you guys that was that was a genuine gift from God. I mean, just an unbelievable blessing to get to spend that kind of time where I had a literal key. I was going to say key to the key card to the city like it was. I was able to go into the annex and sit with city staff and meet with department heads and get to know the city before I was responsible for the city, and that was just a massive advantage that had to be huge. Oh man, I am, I am I. I am still learning that I don’t know what I don’t know. Like, I have been learning for the entirety of my life and every facet of my life, but I am so much better in the role right now today. What a week and a half, two weeks into exactly two weeks today into the role than I would have been had I not had that four months of onboarding.

Jim Bulger: [00:26:58] And besides giving you that time to really focus and get acclimated and get assimilated into the role. Running unopposed had some real financial benefit for the city, too, right?

Mayor Michael Caldwell: [00:27:09] Absolutely, yeah, there is a I mean, this is money that we all, as citizens should be willing to spend because it’s the bedrock of the Republic. But there are costs to elections. And so the city, it costs the city about $30000 every time we hold a municipal election. And so not just that I ran unopposed, but the three returning council members who I think are absolute rock stars, each ran unopposed as well. And because of that, state law allows us to outright waive the election because the assumption legally is that all four of us would have voted for ourselves. I tried to tell the clerk I was undecided. But but the the the savings to the taxpayer in that are substantial. I mean, the city, if and so what I kept trying to tell everybody through the qualifying period was, look, if, if you think you’re going to be better in this role than me, you you should run. But if you’re if you’re running for a joyride, don’t, don’t run. There’s a real cost that comes along with this, and there was a savings for I mean, as silly as it sounds, the voters shouldn’t care about this, but my supporters sure do. There was a savings for my campaign supporters, too, because we don’t keep war chests. I was able to send checks back to all my donors. And so it’s a there are there are downstream impacts of that. I think the elections are the bedrock of a republic. They are fundamentally important. And when we have a genuine discrepancy and battle of ideas, we we absolutely should always have them. But if if, if you don’t have candidates who are competing because of a difference in direction and ideas, when you can come to an agreement, we can come to consensus. Rather, that’s so much better for not just the candidates, but for the taxpayer too.

Jim Bulger: [00:28:43] Well, I don’t want to pass over that too quickly because those war chests you talk about, I mean, they’re a real thing. And for a lot of candidates, the donations they get in that go unused are held for future campaigns, future elections. In your case, you had a lot of early support when you first announced your candidacy. There were a lot of donations that came in to

Mayor Michael Caldwell: [00:29:06] Show off for a second, the most that’s ever been raised in a Woodstock City election. Oh, is that right? $10000 and I raised twenty seven without an opponent so well, and I don’t take lobbyist money

Jim Bulger: [00:29:17] And whatever and whatever was left. You wrote checks back to those people and it’s interesting on your website. You show what each of those donations were, who it came from and you show the check going back to them.

Mayor Michael Caldwell: [00:29:30] Yes, sir. You can see every dime and I’m grateful to a large portion of those people sent them right back to me again and said, Nope, I want you to count it toward the next one. But it was their choice, not mine, and it should have been theirs. It should always be the donor’s choice for that, and it should be your call to re-up.

Jim Bulger: [00:29:46] Well, you mentioned Donnie before, and as you said, I mean four terms six years a great run. And I know we all owe him a lot of gratitude and a lot of respect and a lot of thanks for his service to this city. But as the new mayor coming in after that kind of tenure, what challenges does that pose for you regarding the balance between respecting what was already in progress and new agendas, new ideas that you want to propose?

Mayor Michael Caldwell: [00:30:18] Yeah, it’s a great question without a clean answer. I think the simple answer is we’re going to chase good ideas wherever we find them. So the the you run for office for one or two reasons, you either want to turn the card over, you want to make sure no idiot comes in and does. And I was in the latter camp this time. So so I’m I’m really proud of the city. I think we’ve done a spectacular job. We are in a year, so I’ll I’ll pause to make a quick plug. I have a state of the city address coming up next Friday, so you get some spoilers in this in this interview today because I’ve got a lot of those talking points fresh on my mind, but would love to see you all in Woodstock will be hosting it. 7:45 a.m. on Friday, the 21st. But we. At a time when states across the unions businesses are shuttered at a time when businesses and cities all over the country are seeking help in trying to figure out what’s next still coming out of this pandemic in our city, our unemployment rates at two point eight percent. I mean, things are going well here. And so making sure that we don’t break what isn’t broken but there were also leaning in and making sure we’re looking forward to because the honest truth is the American, the North American pattern. Forget the American powder. The North American pattern is to treat suburban cities like consumables. We use them up. We move on to the next one, and cities have a 10 to 15 year lifespan of being a really neat place to be. And then they get priced out or they fundamentally forget who they are and they become a place nobody wants to be anymore.

Mayor Michael Caldwell: [00:31:51] And you can watch in metro Atlanta as it continues to sort of shift north and east and west and south as these places that 15 years ago were where you wanted to own a business and you wanted to live. And now I don’t, I don’t know. That’s where I’ll move up a little bit further. If I’m accept that as the premise, that means my kids won’t want to live here and I refuse to accept that, that’s that’s that’s unavoidable. And so it means in order to do that in order to break that right, if you want atypical results, you’ve got to have atypical behavior. And so we’re going to have to do some things that feel a little bit weird when you compare us to the American normal. And so if, if, if everything about my mayorship looks like a normal mayorship, I’ve done it wrong. At least I haven’t thought through whether or not my kids are going to want to live here. Or maybe I did, and I just didn’t care. I care desperately. I don’t. If Ali gets into MIT, God bless him. I hope he goes, and I hope he has a great life wherever he decides to be. But I don’t want my kids hitting senior year going. I cannot wait to get the hell out of this place, and that is the American pattern. And it’s just not OK. I want my kids to feel roots. I want them to look around and love the place they grew up and recognize how special and unique it is because it is. And so we’re going to have to we’re going to have to be willing to look around and find good ideas and break the mold a little bit.

Jim Bulger: [00:33:07] Well, and I think for the kids growing up in Woodstock now, like your children, I mean, they have that picture of Woodstock indelibly, you know, etched in their minds. My kids grew up in Woodstock. They left now when they come back, Woodstock is a totally different city than it was when they left.

Mayor Michael Caldwell: [00:33:30] It’s fun. Having grown up, I grew up in Town Lake and so I grew up in really the the part of Woodstock that was populated back when I was growing up. And and it’s funny when kids come back from from wherever they’ve moved off to now and they go, What? What happened here? I know it really came around, but you know, that’s the beauty is that it’s it’s it is such a it is a destination. It’s the right word. If you look at if you look at the amount of people who come here on a on a daily and weekly basis, as tourists, as people coming to spend to to shopping or retail, to drink beer in our breweries to to play, it is astounding. We had 100000 bike trips on the bike trail at Old Road Mill Park alone, let alone you get up to Blanket’s Creek when it starts to look like it is a just an insane level of participation that we have here from not just our citizens, but the people all around who know this is a place to be.

Jim Bulger: [00:34:27] Let’s go a little bit deeper into that because I mean, as as the 31st mayor of Woodstock, you’re coming into your initial term with a situation that nobody has ever had before, and part of it is being that destination city. So how does that change the expectations for you as mayor, not only from the residents, but from visitors, from other cities that look as a look at us as kind of a role model? I mean, that has to completely change the expectations on you.

Mayor Michael Caldwell: [00:34:54] As Mayor Jim, you’ve taken a lot of private sector leadership roles. You ever taken one where things were going really well and you go, Yeah, see, that’s not the role you want to take, right? That’s it’s when the bar is way up here. You’ve got to make sure to bump that sucker up. And so that’s it’s I. I see it as a challenge, and I think it’s a it’s a really spectacular change. It is the job you want to take is the you don’t want to inherit a mess. And I’m very fortunate in that I get to come into this role with a counsel who has let you know it’s Donnie deserves incredible respect and and and I, I try to give it to him regularly because he deserves it. Donnie would be the first to tell you that as much as big personalities and mayors get recognized for this stuff, at the end of the day, you got to have a council who’s aligned and working it, and you’ve got to have a city staff who understands what they’re doing. We got 200 employees who are, I mean, world class, top notch and and so we’ve just got an awesome team who gets this. But then above and beyond that, the government doesn’t create this feeling right. We the government can help facilitate things like parks it can facilitate. We can make sure that our roadways make sense and that we’re investing in grid streets and walkability and those are important. But if the community is not bought in, you don’t have anything. And so it’s not just even the government team, it’s this incredible place of people, you know, it’s a sense of belonging we have.

Mayor Michael Caldwell: [00:36:14] And so that’s that’s the part we’ve got to make sure we’re still investing in and that what we’re doing as a government is dealing so at a state level. We used to talk about if you wanted to predict prison populations in 15 years, you look at third grade reading level. And that wrap your head around that right, but it was a great example of a leading indicator, and if we can improve that leading indicator, we fix the actual problem, not the symptom. The prison sentence is a symptom of underlying problems. How do we go fix the underlying problems? Fact check me on that because I know they used to talk about it in the State House all the time. I have yet to find the source, but it’s a really good thought process, right? So if we can fix the leading indicator, how we actually solve the underlying problem, that’s for me here in Woodstock. I want to start looking at, OK, what are the what are the the policy objectives we’re chasing? What’s the leading metric we can start going after? That isn’t the symptom based metric, but the actual leading metric we can chase. I’ll give you an example. I think the number one thing I’m a conservative as conservatives. Far too often when it comes to local government, we treat the word density like it’s a bad word, OK, because it causes traffic, because it whatever right for me. I think if we want a long term, sustainable city, we have got to stop paying attention to single family versus multifamily is the metric.

Mayor Michael Caldwell: [00:37:30] We’ve got to start paying attention to ownership versus mentorship as the metric. If you want a long term city, if you want to set a population of people who think long term about your city, you build a population of owners. That’s common sense. That makes sense. The bigger reason this matters. You have an entire population of millennials right now who are objectively making more than their parents made and are objectively poorer than their parents were. They’re all complaining about it. You know, they are because they’re loud. But the problem is, all of Gen X is looking at them saying, Well, you should have saved more like we did. Here’s the reality Gen X, I hear you. You are full of crap. They were not better savers than their kids are. What they did is they got out of college and they bought a house. Their kids got out of college. They were 15 years into their career now, and they have yet to buy anything. And so where their kids are paying rental payments every month, their parents paid mortgage payments and they built nest eggs and they built wealth. We built the American middle class on an ownership model. Look at California. Look at England. Both are 80 percent renters, and both have a massive disparity between the haves and the have nots. If you want wealth classes in this country, if you want wealth classes in Woodstock, you do it by getting out of the ownership model. If you want to build a strong middle class here and more importantly, a strong, financially stable city in the long term, you build a financially stable people.

Mayor Michael Caldwell: [00:38:48] We can go on savings or good campaigns. All we want, I promise you, we’re all bad at it. What forces saving and what generates individual American wealth is home ownership. The challenge is when prices start to look like they do. The millennial buying their first home probably doesn’t start with a picket fence, but it might be a townhouse. It might be a condo, but it gives a route through which we can achieve ownership and we can build an actual wealth model for not not just the city, but for the individual citizens and families. They turn that nest egg. They build up in that condo into a home, and then they pass that nest egg on to the next generation. You continue to build wealth that way. This is how we did it. As a country, we are abandoning that concept and mentorship rates are growing at a massive rate in this country. Sister cities nearby have recently announced they are majority renter. Now, if we follow that pattern here, we will not have a place we want to live in 30 years. We’ve got that is a leading metric that isn’t sexy on the campaign trail. It is really easy to say no condos and you’ll hear me say no apartments because it follows that rental ship model, right? It’s not. The renting is bad. My wife and I rent it for the large part of the start of our marriage. It’s that when your community becomes a majority of that ownership model, it changes the face of the community. It changes the wealth pattern of the community.

Jim Bulger: [00:40:08] I can almost hear the cheers of realtors all over our city.

Speaker4: [00:40:11] That’s true.

Mayor Michael Caldwell: [00:40:14] I I think that if we get that metric right, we fix fifty five symptoms down the way. And so those are the kinds of metrics is not the silver bullet. There is no silver bullet to make a great city. But if we can find those kinds of leading metrics and chase them and chase them unapologetically, then we are going to build a city that is unlike any other city because I don’t know another city chasing that metric right now. If we become the one setting that pattern, not only do we make this a healthier place, we set the example for how to bring the American Republic back. So I think we’ve we’ve got to decide we’re going to lead and lead on things that are going to matter for the people who are going to call this home.

Jim Bulger: [00:40:48] That’s great. Now, I suspect there are some misconceptions about the mayor’s office, and I

Mayor Michael Caldwell: [00:40:57] Suspect that

Jim Bulger: [00:40:58] One of them is this is a part time position. Yes, sir. I mean, you’re also the managing partner of Black Airplane, which is an award winning digital agency located here in Woodstock. How did you get involved in that business?

Mayor Michael Caldwell: [00:41:12] Yeah. Speaking of misconceptions, with office, I will never forget in a past life, I used to travel a lot for work, and I’ll talk about that in a second too. I was in. I was outside of Baltimore for work on a Wednesday afternoon and I got a call from a constituent back in the State House days and he said, I need to meet with you this afternoon. Oh no, sir, I’m up in Baltimore right now. I’m here for work. I can meet with you on Saturday. And he goes, I don’t care what side gig job you’ve got. We’re paying you one hundred and eighty grand a year. You’re going to get back here. Oh, oh sir. I don’t know how to tell you this. I’m not your congressman. I make $17000 a year and we work for 40 days out of the year. And it was, but it was, and I felt bad for the guy because it’s those moments where you realize we just, you know, the number of doors I knocked on and running for State House and said, I want to be your state representative and they go, How are you going to change? Washington set a good example.

Speaker4: [00:42:02] I got to.

Mayor Michael Caldwell: [00:42:04] And so for the for the mayorship, it is a part time job. I have a real job. That’s where I make my money. My my former State House buddies all tease me. I found the one job in government that pays less than the State House did we. I own Black Airplane. We we employ just shy of 30 full time developers and designers, building custom software for some of the largest companies in the world. For the DOD, for Coca-Cola, for some really fun companies and and also for a whole lot of companies. Here in North Georgia, there are mid-market, just great brands that are trying to build a living for themselves in their communities. I started my career way back when in recruiting and then in software and then got out of that. My dad, my neighbor, my college roommate and I started a safety equipment business back in 2011 that we we built up to about 30. Yeah, about 30 people. Maybe a little bit more than that. We sold it to 3M in twenty fifteen. I got locked in at 3M for two years. During that time period, from 2011 to 17, I was on just shy of a thousand flights. I flew. I averaged a flight every other day, including holidays and weekends, and that didn’t include the time that I was grounded because I was in the legislative session. So for the first three months of the year, I couldn’t fly and I traveled all over the world. I wrote the the the dropped object policy that has since large portions have been adopted into OSHA policy.

Mayor Michael Caldwell: [00:43:31] But I traveled the world talking on that topic and we sold that company. 3m did really well. After two years, I left 3M and David Leggett, the one of those one of the four of us and I. He has always been a tremendously talented software developer, knew he wanted to get back into that and start an agency. So in Twenty Seventeen, we started Black Airplane. We actually bought the brand off of a gentleman who was using it for his design shop. We hired him in as our first designer and we relaunched the company and we’ve built it up since. We’re cash flow positive, profitable all those fun words, no debt, no outside investment and built it up to just shy of 30 full time. Now here in downtown Woodstock and I walked to work most days. My office is 2600 feet from my house. I walk or a golf cart and and it’s a I will tell you as mayor, this is we’re all biased in that we know the things that we know, right? But I’m a firm believer. If we’re going to build a long term sustainable city, we need to have more people who live and work in that city, right? We we lose our sense of roots, unlike we had three generations ago because three generations go and for the five thousand years in human civilization, prior to it, you lived and worked in the same city and then the automobile through everything on its head because we all accepted I can work forty miles away.

Mayor Michael Caldwell: [00:44:43] The problem is then when the place you live starts to feel off, you don’t think about how to fix it. You think about how to get out of it. When the place you work starts to feel off, you don’t think about how to fix it. You think about how to get out of it. When you work and live in the same place, you feel a responsibility to make sure that that place continues. And so if we can get more people who are living and working here at the same time right now, we call it a great place to live, work and play. The challenge is Pick two, you can live and play here, or you can afford to work here, but you can’t do both. And so we’ve got to get more high paying jobs. The challenge is, I don’t want Microsoft. I’m not looking to attract the next Amazon campus into our 13 square mile city. I want I want fifty twenty five employee companies locating in downtown Woodstock who are paying six figures and allow their people to walk or take a short under ten minute drive to work every day. I will tell you I employ a whole team of people who we’ve got two or three exceptions because they wanted land in North Georgia. But outside of those, I think our average commute is like seven or eight minutes. And I can’t tell you the quality of life improvement. You give somebody with that.

Jim Bulger: [00:45:50] Well, and there’s a whole different office dynamic that comes with that, too, when you’re employing your neighbors. That’s exactly right. I mean, you’re not the faceless leader of the organization because you’re going to see them at the grocery store, you’re going to see them at the restaurant. You are living with them outside of work, too. And I think that brings another level of responsibility to that leadership as well.

Mayor Michael Caldwell: [00:46:16] Absolutely. Well, you know, I’m really proud of Black Airplane. We’ve built an incredible team of people and we’ve got we’ve got our five values like everybody. But the the one that always means the most to me is we invest in each other personally and professionally, and I have a team of people who really buy into that and have shown us that over and over again. And it is so much fun to watch the team as you’ll have someone. We have an employee who who took on foster kids and one of the foster kids got really sick, and David and I own the company were both 50 50 partners, and we had no idea this was happening. One of our one of our employees walked around the company collecting money for these guys, and I think they raised them like $2200 or something. I mean, just silly stuff that is just leaning into each other in moments where it’s not a yeah, sure. Here’s five bucks. It’s a no. What do they need, OK? How do I meet that need? And I love that we’ve built a family there. And I think a large part to your point is that it’s a family of people who consider our community home. And so you already have a tie together.

Mayor Michael Caldwell: [00:47:11] It’s not your tie isn’t just the logo that you’re wearing, right? It’s the it is everything I know. I’m going to see you again. I know you probably won’t retire here. When you leave, I’m likely to see you again. This is not a, you know, this isn’t a this isn’t a limited season in our in our relationship together. It’s just a it’s a season we work together. And so having that relationship, I think you’re right. As a leader, it adds a sense of responsibility. I hope and I believe my team shows it. It adds a sense of responsibility to them as well. They perform for the company because they recognize not just that the company matters for them and the families it feeds, but that our company, our company, does a lot in the community too. And so I think our employees rally around that and really believe in it. And we we do it. I might just be terrible at taxes, but I don’t see a whole lot of tax benefit out of it. But we do it because it’s the right thing for Woodstock and for Cherokee County. And if it’s good for Woodstock and Cherokee County, it’s going to be good for us.

Jim Bulger: [00:48:03] So let me just recap a minute. Sorry, I’m doing a lot. No, no, no, no. Well, you’re

Mayor Michael Caldwell: [00:48:07] Here.

Jim Bulger: [00:48:08] But in addition to being the owner and managing partner of Black Airplane. Devoted family man, you and your wife, Katie, have two small children, Oliver and Elizabeth, with a third on the way in

Mayor Michael Caldwell: [00:48:21] March and in March, yeah, we’re going to have a busy Q one.

Jim Bulger: [00:48:24] You have all this community involvement with the different boards and charitable organizations and everything else. And I’ve always been as you and I have talked about, I’ve always been a huge admirer of the way you’re able to balance your time between family and work and community. How does adding the Office of Mayor bring an additional challenge to that?

Mayor Michael Caldwell: [00:48:47] Well, thank you. You make me sound like a really good guy. I’m just a big jerk. But I. It adds complexity I used to get asked in the State House all the time, how do you do this and a real job? Oh, poorly

Speaker4: [00:48:59] Is

Mayor Michael Caldwell: [00:49:01] The the way I used to describe it was, you know, when you wear two hats, no matter how good each hat looks, you still look stupid. But I I don’t know. I there’s not one of those things, you name, that I don’t love doing. And so it makes it a lot easier. I think back to in sixth grade, my my teacher was complimenting my mom and I remember standing there sixth grade, right? I’m standing there in teacher. Oh yeah, Michael did great on this history piece, blah blah. I remember my mom just, I mean, totally deadpan. Look at her. She goes, Don’t kid yourself. Michael never does anything he doesn’t want to do. And and but it stuck with me because there’s there’s an element of you’ll always do really well in the stuff that you want to be doing. And so this is a for me. I’m fortunate in that. I mean, I tell my wife, every day you leave me, I’m going with you. She, my wife, has been a huge support in all of this and my wife’s the president of the board of directors for Woodstock Arts, formerly Elm Street. And and so I do my best to make sure I’m supporting her in that when I leave here, I’ll be picking up the kids from grandparents because she’s off at their retreat this weekend. And it’s we she and I have always recognized we’re a team and that means we’re going to each take one for the team every now and then and make sure we’re supporting so we can go get things done because we both value what we’re doing in the community.

Mayor Michael Caldwell: [00:50:17] And then I’ve got a great business partner. David’s been incredibly understanding and supportive through the, you know, sometimes I’m gone at one o’clock for a ribbon cutting and I I don’t get to do that one o’clock meeting, so we’ve got to push it to two. But the the mayor’s office brings an easier balance than the State House did in that it is easily as much time as the State House took, but it is spread through the year. And unlike the State House, where if I had a Regulated Industries Committee meeting at 10:30 in the morning on a Tuesday, I got to drive down there two hours before. So I’m driving out at 8:30 in the morning meeting last two hours. Great. Now we’re at 12 30. I’m going to grab lunch down there. Grab lunch. Ok, now we’re at 1:30. Ok, I got another hour drive back. It’s 2:30 now. Well, my whole day, 8:30 to 2:30 shot right for a four one meeting here. If I catch a meeting for mayor, I’ve got a two minute walk or drive from my office. I have the meeting for forty five minutes or an hour and then I get back to the office and it’s a genuine hour going. And so it’s there is a it’s an added just not just a hey cool that feels more like it matters because I can see where I work and live from here, but also a a genuine value to I didn’t have to travel an hour and a half away to go do something that matters. We can do it right here at home.

Jim Bulger: [00:51:31] Absolutely. Well, and over the last couple of years, you and I have gotten better acquainted because we both have the privilege of serving with NAV, the North Atlanta venture program, where we operate as mentors to new emerging growth continuing growth companies. Yes, sir. So as a business leader and also a mentor to other businesses. Talk a little bit about your goals concerning business growth in Woodstock.

Mayor Michael Caldwell: [00:52:00] Yeah, I think study after study shows that business recruitment is almost never the way to genuinely grow jobs in the community. The dramatic majority of additional jobs come from growing businesses that already exist there or getting people who live there to start their own business. I will tell you one of the one of the ways I really want to go after recruiting in Woodstock is a an atypical recruiting model, which is we have a we’ve got a seventy eight, somewhere between seventy eight and eighty two percent, depending on the year that you’re measuring out commute and Cherokee County. So we have a tremendous, tremendous talent base in Cherokee of people who are working jobs and commuting out to companies outside of this county. In addition to those employees commuting out, you have a ton of business owners commuting out. They live here and they own a business in Cobb or Fulton County. I’m going to take the list from the secretary of State of Businesses, who’s registered agent lives in Woodstock and whose business is located in Fulton County. And I want to lunch with every one of them because those are guys who 15 years ago, when they opened their business, of course, it made sense to open it out there. There was nothing here, but they all it’s time come home. And so that’s I’m having weekly meetings with developers talking about, Yeah, we want to build office space. We just need to justify the demand. They are waiting. They’re itching to build it. These business owners would love to come back, but there’s no office space. So you have this chicken or the egg. All we need is a matchmaker. And so I’m going to intentionally start having those meetings with those guys.

Mayor Michael Caldwell: [00:53:26] And I think it’s a good complement to how do we continue programs like the North Atlanta venture mentor for anybody on here who doesn’t know about that program. By the way, we have the only MIT trained venture mentoring service in the state of Georgia here in downtown Woodstock. It is an awesome asset that we’ve got for this community, and if you have a business you’d like ongoing mentorship in from people who’ve been there done that, it is a free program to be a part of. And if you think that you could offer value to that as a mentor, we would love to talk to you. It is an awesome, awesome program here downtown, but more programs like that and then also making sure that we are continuing to add entry level office space here to for businesses that want to get off the ground, we need additional co-working options. We’ve got the circuit, which is a great option. It’s where I started Black Airplane, but encouraging as we continue to scale out that we’re bringing in more, more and better options for those kinds of how do we keep the overhead low, allow people not just to fail fast, but to succeed fast too, because they’re not trying to desperately make ends meet at every turn around. We’re sitting in the innovation spot, which is an awesome option for that kind of kind of launching point. And so how do we continue to build those options here in downtown Woodstock? I think the the small business infrastructure is going to have to be a big focus of the next two or three years.

Jim Bulger: [00:54:43] Well, we talked earlier about how the representative role in the mayoral role differ, and I think one of the other differences in that is the direct leadership role you have as mayor and obviously you’re a different person now than you were when you first entered the house. Yeah. You’ve had experiences as a business leader with Black Airplane. Talk a little bit about your management style and how those leadership experiences. You see those being put into play as mayor.

Mayor Michael Caldwell: [00:55:15] Oh, that’s a good question. I think I’m a I like to believe I’m a lead by example guy. I am a. I am not afraid of confrontation, but I’m not a confrontational guy, I’m not an aggressive guy. I like to I like to win people over. I think you have more success that way if you can get them bought into your vision than the other way around. But at the end of the day, I think I mentioned our values at Black Airplane earlier. We’ve got our we invest in each other that matters desperately to me and I think hopefully speaks into what I’m trying to describe there through just sort of an authentic, genuine leadership by example style. But our first value is we have courage and that value. For me, it’s it’s the most important value we have, I think, and I hope that it leans into the mayorship as well. The way I try to teach it with our employees is it’s those moments. Having courage is more is less important in a moment where you feel you’re on the defensive than it is in a moment where you feel you need to provide feedback. So I find far too often people are willing to let someone else fail because they don’t want to say the mean thing or what they perceive is the main thing.

Mayor Michael Caldwell: [00:56:24] And in reality, what you’re doing is being a coward because you’re letting someone else bear the burden of your discomfort in the form of failure. And so encouraging my team to show courage by not just correcting and not doing it maliciously, but showing the courage of correcting and grace. But then, as mayor, I hope that I can have the courage to do like we’ve been talking about through this interview, right? We’re going to have to lead in ways that look a little bit weird sometimes. And if we don’t, then we’re decimating our city to be a place we don’t want to be. And so I think courage is going to be a dramatically important piece moving forward. I have tons of examples through my time in public service where I think I did a good job of showing that, and I have tons of examples where I absolutely missed it. And so my hope is like, we all do. I hit more than I miss. What did? What’s Cinderella’s quote? Have courage and be kind? I hope I can be a lot like Cinderella here, so well.

Jim Bulger: [00:57:20] Now, anyone who’s ever entered a leadership role knows that initially they’re going to be seen as a new set of ears for people wanting to resurface discussions on old issues. How do you plan to handle that?

Mayor Michael Caldwell: [00:57:36] I’d like to be a new set of ears, bring them. I think my my caution will be what we said earlier. Write good ideas will win out and bad ideas will continue to have to wait for the next new set of years. Let’s let’s hear round. I think I think that’s that’s a healthy occurrence, too. It’s part of why new sets of ears are good is because what what may have been, what may have been dismissed. Eight years ago might have been dismissed because it was a bad idea. Eight years ago, but you know what? Woodstock isn’t the city we were eight years ago, and so there are there are a lot of ideas that may have been left on the table that do deserve a rehearing. There are a lot of ideas that I’m confident got left on the table that belong under the table or in a trash can. So I fall back to I hope I have the courage. I hope I have the wisdom to see between the two and the courage to make it very clear where we’re going now.

Jim Bulger: [00:58:25] That’s great. And it’s obvious that all of these previous experiences you’ve had have brought you to this exciting new chapter. So. Let’s get out the crystal ball, let’s look into the future. Let’s look four years down the road, it’s now the end of your first term as mayor. How do you hope residents will then view their city? What words do you want to hear them use?

Mayor Michael Caldwell: [00:58:51] Oh, that’s a great question. I hope the word community comes out a lot more often than the word city. I like the word vibrant. I like I like the word neighbor. And I know how cliche that sounds. But it’s an underused word and it’s a word that I think we are we’re becoming increasingly suspicious of. I hope that when people think about Woodstock, I hope that regardless of the fact that four years from now, we’re going to be an even larger city, we could be knocking on the door of 40000 people. And I hope they keep using the word small town because, you know, it’s amazing how often we use that word, and it’s just a really hard word to continue to justify. And yet I don’t see it going anywhere anytime soon because we’ve got that feel. I hope they, I hope they say walkable. I hope they say, as I say, vibrant again, because it’s an important one. I want that sense of life. I think the fact that I can go sit under the Elm Tree at Reformation on a Tuesday afternoon and it feels full is not an example of Woodstock being out of work because we’re again, that unemployment rate is real low. It’s that it’s that we’ve got a city of people who’d rather be together than apart. And at a time in this country where a division seems to, it just seems to be floating in the air. It sure seems to have missed us. And so I want I’d like people to use words like weird and different. I think we should. We should be striving to be different and unique, and I think that word special needs to keep coming out.

Jim Bulger: [01:00:23] So that’s a lot of words. Oh, that’s that’s great. We thank you for that. And obviously, we could talk for hours. Oh, yeah. But before we wrap up here, any any final thoughts you’d like to share?

Mayor Michael Caldwell: [01:00:34] I want to say thank you. We I know it was unopposed, but it was unopposed because 35000 other people decided not to run. And I like to hope at least a part of that was that they thought I would do a good job for them. So I want I want the citizens of Woodstock to hear that I intend to earn that. I will not get everyone right. I know I didn’t in the State House and I won’t hear either. But it won’t be for lack of work and it won’t be for lack of trying to make sure I do. So my promise to everybody is I ran. I still believe I had the most accessible and transparent legislative office in America for the course of eight years. I intend to run the mayor’s office the same way if you ever need me. My personal cell phone is six seven eight five two three eight five seven zero. It is the same phone my wife calls me on, so don’t blow me up because she needs to get a hold of me to. But call me anytime you need me, shoot me a text message. I am around downtown. I live on Hubbard Road and I walk to the corner of Mill and Town Lake Parkway for work every day. You can catch me in between, probably at the brewery, so I would love to see you and hear from you. I am not the guy who has all of the ideas. I am the guy who’s going to try to aggregate them. I consider the mayor’s role a facilitator role. I get staff and the council, the information and the resources they need to get their jobs done and to execute. For the people who call this home, people who call this home use me as a facilitator. If you’ve got a good idea, I want it. I will run with it. If you’ve got a bad idea, I will be kind.

Jim Bulger: [01:01:59] Well, in communication and transparency have always been foundations of your public service and I think your private life as well. So that accessibility and I mean, obviously, you’re active on social media. You mentioned the phone number, you have websites and I mean, there are a lot of ways people can contact you if they want.

Mayor Michael Caldwell: [01:02:21] If you’re not talking to me about something, that’s because you don’t want to.

Jim Bulger: [01:02:25] So help us help you. How do you feel that we, as residents here in Woodstock, can effectively assist you and the other elected officials?

Mayor Michael Caldwell: [01:02:35] Yeah, that’s a great question. Don’t be shy. And I mean that genuinely, I find I find so many people think their elected officials are going to get their idea through osmosis, and that’s just not going to happen. So if you’ve got one, don’t assume it has come across our desks already. And so don’t be shy. Please share ideas. Share thoughts. But also, I would ask. In the same way, I’m hoping to have courage, have courage, be willing to try some stuff out here. I think that I guess I’ll say it this way if we follow the American pattern, we’re doomed to failure. So trying out some new things can’t do anything worse than the than the regular pattern for a suburban city can do. So let’s let’s make sure we’re setting a path. Let’s we are. I would. There are two things we have to remember right now in order to do well in the long term, we’re going to need to do some things that feel a little bit weird and that’s good in order to do in order to remember and be grateful for what we have right now, we’ve got to remember that, yes, we have issues with traffic and parking and pedestrians are in the roadways.

Mayor Michael Caldwell: [01:03:40] And you know what? Those are all problems that come with a city people want to be in as we complain about those problems and we should because we should be chasing solutions. Let’s remember almost every other community in America would kill to have those problems. We have problems people envy, enjoy the problems other people envy like. It is a good thing if it takes you a little bit longer to get through downtown because it means you have a downtown that’s worth something and is contributing your property value. You know, the people who really don’t like the traffic in downtown and are. And I understand why the people who do not live in our city and don’t work in it, but drive through the middle of it. You know what, I want them to stop doing driving through the middle of it. So it’s I’m OK with them hating that traffic. That’s fine with me. For those of us who call this home or work here, let’s remember those are good problems. Let’s lean into them, and let’s make sure that we’re thinking of solutions together.

Jim Bulger: [01:04:30] That’s great. And and the web address if people want to email you.

Mayor Michael Caldwell: [01:04:33] Yeah, you can catch me at Michael at Mayor Caldwell or go to Mayor Caldwell dot com. Or you can always check out the city website at Woodstock, Ga. Gov.

Jim Bulger: [01:04:43] Well, Mr. Mayor, thank you so much for your time today. Sharing your goals, sharing your insights. We thank you for all of your past service and all your contributions to the city, and we thank you for your willingness to lead us into our future as our mayor. We wish you, your family, your entire city team, all the best in the future. Thank you once again.

Mayor Michael Caldwell: [01:05:07] Thank you, sir. It was an honor,

Jim Bulger: [01:05:09] And we thank you for listening to Woodstock. Proud. We hope you enjoyed getting to know new Woodstock Mayor Michael Caldwell a little bit better. Until next time, this is Jim Bulger saying Take good care of yourself. Please stay safe and we will talk with you again. Real soon.

Tagged With: Black Airplane, Michael Caldwell

Neel Parekh With MaidThis

January 14, 2022 by Jacob Lapera

NeelParekh
Franchise Marketing Radio
Neel Parekh With MaidThis
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

maidthis

NeelParekhNeel Parekh is the CEO and Founder of MaidThis, one of the top-rated national cleaning franchises. MaidThis offers hassle-free house cleaning for busy individuals and vacation rental hosts (Airbnb, VRBO, etc.). MaidThis has been called “the franchise for millennials”, given its fully remote model and new-age spin on an old-school cleaning industry.

As he built his business to reach millions in revenue, Neel traveled for five years while managing a fully remote team — he is now on a mission to help others achieve the same! A renowned business expert, Neel mentors other entrepreneurs on the benefits of owning a franchise versus launching a new business, the do’s and don’ts of managing a remote team, success tips for franchise operators, how to be a successful digital nomad, and more.

Connect with Neel on LinkedIn and follow MaidThis on Facebook and Twitter.

What You’ll Learn In This Episode

  • About MaidThis
  • The benefits of becoming a franchise owner versus launching a whole new company
  • Tips for others who want to be a franchise owner
  • Some fundamentals of running a fully virtual company
  • Some must-know tips for marketing a fully virtual franchise

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SeoSamba Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to seosamba.com. That’s seosamba.com.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a good one today on the show, we have Neel Parekh and he is with made this cleaning. Welcome, Neel.

Neel Parekh: [00:00:42] Hey, thanks for having me here.

Lee Kantor: [00:00:43] Well, I’m excited to learn what you’re up to. Tell us a little bit about Made this How are you serving, folks?

Neel Parekh: [00:00:48] Yeah, absolutely awesome. Made. This is a work from anywhere cleaning franchise that focuses on two niches one’s residential cleaning, and the other is vacation rental turnover. It’s like Airbnb, so we’re actually the first and only vacation rental cleaning franchise. And yeah, like I mentioned, we’re fully remote concept.

Lee Kantor: [00:01:03] So what was the genesis of the idea? How did this come about?

Neel Parekh: [00:01:09] You know, I was working in corporate a few years ago, and I was trying to find some sort of side hustle and was trying a lot of different things like e-commerce and marketing. None of it really worked, and I came across a post on Reddit lead, you know, of Reddit dot com.

Lee Kantor: [00:01:23] Yeah.

Neel Parekh: [00:01:24] Hundred percent. Yeah. Yes, I read it in a guy who posted how he started a candy company. I thought, You know what the heck? Let me try this as well. And it started to work. And in hindsight, I figured out why he was working better than anything else. But it started to work well and I wanted to eventually quit and travel. And that’s why I had to figure out a way to make this local business completely remote. And a couple of years after that, I quit my job and took my side hustle full time and booked a one way flight to South America and traveled for about five years. While building made this, and therefore was able to make the systems in a way that can be done from anywhere in the world.

Lee Kantor: [00:01:57] So but you obviously you need boots on the ground in the market to serve?

Neel Parekh: [00:02:02] Correct? Yeah. So the cleaners are localized. However, your operations have coordinated things. Picking up calls can be done from anywhere.

Lee Kantor: [00:02:09] And then so the people that are there cleaning your job as the franchisee is just to recruit them, motivate, manage them.

Neel Parekh: [00:02:20] Exactly, exactly. And of course, on the other hand, you have the customers calling you as well. Right. So you’re kind of almost like the middleman in between the two funnels which are running. But I think what’s cool and in this day and age is how fast technology has moved. You can have a local company completely remote, and I feel like a lot of people haven’t really caught on to that yet. It’s a lot of home service companies. You don’t really need boots on the ground as much any more besides the actual labor go in there. So that’s kind of what we figured out just because of the timing that we came about in.

Lee Kantor: [00:02:49] And then so when you kind of made that mental shift and then you tested it, I guess with yourself, you were remote and then you were trying to to manage the people locally. What were some of kind of the the breadcrumbs that were like, Hey, this could really work? Like, when did you start seeing some traction and when did you see this as more, you know, maybe easier to manage than you maybe anticipated?

Neel Parekh: [00:03:15] Yeah, great. Great question. And I think at the first the beginning, I didn’t think it could be done fully remote because you don’t you don’t think that with the local business. So my parents had video rental stores like a traditional brick and mortar store. So I always thought local businesses, you have to physically be there. There’s a large in-person presence. And then what happened and how I figured out could work for me. This is I was doing this as a side hustle meeting. I was doing it from my job. Basically, I’d run out and lunch breaks, take calls, you know, just render and give cleaner’s cash because I didn’t really know how to do this thing at all. So I kind of figured at the time I’m like, Oh, I’m actually kind of doing the remote. It’s just from L.A. and the one piece I cannot figure out how to get out was doing in-person interviews for cleaners, so I always thought it had to be done here. Finally, I kind of solved that because I just had to go somewhere for vacation one time, so I found someone to do the interview for me, and it worked, and that was the last piece of the puzzle. So then I said, OK, let me just try to take off completely, go to South America and leave. Whenever you have constraints, you kind of figure out a way to get creative around those constraints. So because I was not there at all, I had to figure out the systems in a way which to make in order to make it work. And the beauty of any model that does this is that it works mostly for businesses which send technicians straight to a different job site, whether that’s a home or that somewhere else. As long as there’s not a central office where customers have to come into this model can work. So it was it was kind of a slow aha moment, you know, I kind of figured out just from different things I was doing that, Oh, this actually can work. And then finally, you just made the plunge.

Lee Kantor: [00:04:47] So then you eliminated the step of that in-person interview with the person that goes into someone’s house. You did you get rid of that? Or you just found another way to do that remotely?

Neel Parekh: [00:04:59] I found someone who can do the group interviews for me in person. And Lee, what’s kind of changed in the last couple of years is we were doing in person because cleaners were not very tech enabled, right? They wanted to meet someone in person. You have group interviews, you have that whole funnel. What happened since the pandemic is that everyone learned how to use Zoom. Everyone learned how to use my 70 year old parents know how to use Zoom and do karaoke on it, right? So like, everyone has a Zoom, including cleaners. So now you actually can’t be fully remote because you could run the entire interview funnel exclusively on Zoom. And people are. And able enough to be able to do that, so the game has changed in our favor because of the pandemic. We don’t need to do group interviews in person anymore and we don’t do it in person anymore.

Lee Kantor: [00:05:39] And then you’ve been able to elevate that Zoom interview or execute that Zoom interview in a manner that you’re getting kind of the same. Read on this person, you know, because obviously there’s limitations to zoom as in person, you’re missing some cues, visual cues that maybe you would see in person, but you’ve been able to kind of navigate around that.

Neel Parekh: [00:06:04] Yeah, good question. And I would say, for the most part, yes, it will never be 100 percent compared to an in-person interview, right? You see kind of body language cues and things like that. But a lot of the things we are testing for is reliability is a big one in attitude. So reliability, you know, the people who won’t show up for group interviews won’t show up for a Zoom interview. And after that, we actually added another segment of the funnel, which is in terms of like a test cleaning. So there are different steps we added to kind of push them through those hoops a little bit more. So we’ve been able to achieve a similar level of success by adding and refining the funnel a little bit more.

Lee Kantor: [00:06:39] So once you’ve kind of got this model down for yourself, how difficult was it getting that first franchisee to make that same mental shift in that same leap of faith that this can be done remotely?

Neel Parekh: [00:06:52] You know, surprisingly, not because I think when people hear it, it’s kind of like a oh, like, of course, you can do it remotely, right? So for me, I think the bigger, bigger shift was actually, to be honest, understanding of the franchise world. I didn’t come from a franchise road. I didn’t know anything about franchising. So getting into franchising and figuring out basically how to pitch this, who really ideal franchisees? What are they looking for? I think that was more of a learning curve for me. I feel like when people see the model and they understand it like, Hey, you don’t need heavy overhead, you can run a local home services company pretty lean. This is just the way things are in this day and age. It doesn’t have to be super old school where you have a big shop and hold on to supplies everywhere. So surprisingly, it wasn’t that much of a mental hurdle for people to get it immediately.

Lee Kantor: [00:07:35] So did you kind of I hear this a lot from founders that, you know, you assume that the person who’s a franchisee potential franchisee is a version of you, you know? Oh, maybe that someone with a side hustle that is, you know, coming from corporate that is kind of seeing the world like I saw the world so that this would be a logical path that you go down that route or did you say, OK, let me start from a clean slate and let’s see who would be attracted to this kind of a model?

Neel Parekh: [00:08:01] I’m very curious what you think the correct way to do this? I’m not correct way. I’m sure there’s multiple ways to do it. I’m going down the path of probably someone who resonates with my story. And what I found from early emerging brands is people resonate with your story are probably the ones who are going to be more bought in, right? So people who want to start it as a side hustle and eventually quit their job, they say, Hey, has already done it. Obviously, he’s done. He’s bought a franchise off of it. Let me just copy that blueprint. So I’ve been approaching the path of the people who want to copy the similar model with side hustle to remote local opportunity is kind of what I’ve been doing. Lee, what have you seen from different people you’ve interviewed?

Lee Kantor: [00:08:41] And now that that’s it’s usually that’s I mean, when they’re just starting out, that seems to be the path is like, Oh, somebody like me, of course, because I did it, I’m proof. So therefore it’ll be easier for me to sell because I have me as this example of doing it this way. Yeah, but over time, you realize some of the people realize that, hey, maybe I was an anomaly, or maybe I was an outlier. I wasn’t really kind of the optimal person. Maybe there is a different optimal person that this is a better fit for than me.

Neel Parekh: [00:09:16] Yeah, yeah. And I think that will be a discovery process. We’re still relatively new in the franchise had been around for a year. I have a couple of locations, so still kind of figuring out who is the ideal target. But yeah, initially it just, hey, who are people who resonate with my story who have a similar background? And I agree. I think we’ll see where this goes,

Lee Kantor: [00:09:33] But something to consider and this is what I’m seeing a lot of as brands evolve. They’re trying to partner with other brands. So so I’m seeing more clusters of brands and that are targeting a similar audience member.

Neel Parekh: [00:09:48] So when you say partner, do you mean like someone buys a franchise, someone becomes a franchisee of one brand and another brand or?

Lee Kantor: [00:09:56] Yeah. So that and that and the franchisor becomes owning all these multiple brands that have the same customer?

Neel Parekh: [00:10:04] Oh, interesting.

Lee Kantor: [00:10:05] Interesting. So it’s I mean, I’m using the term cluster and I’m using these words. I don’t know what they use internally, but there’s there’s now I’m seeing a lot more what I’m calling professional franchisees where they’re like, Hey, I’m building a portfolio. So if I’m going through all this hassle of getting this, you know, a person who wants made right? Mm hmm. They also may want a. Painter, or they also may want someone to clean their pool, and it’s the same customer, so the hard part is getting the customer. So if I can then now have three or four other services that I’ve already got the customer I can now offer them. Then there’s some economies of scale for me and I can build this kind of mini empire.

Neel Parekh: [00:10:48] Interesting. Ah, is it usually the franchisee who’s going out and finding the different ancillary services

Lee Kantor: [00:10:53] Now that franchise or

Neel Parekh: [00:10:55] They’re the ones who offer that? Right?

Lee Kantor: [00:10:57] So and then they start buying up these kind of complementary. They’re looking for the emerging franchise and they’re like, Oh, that’s a good fit to this portfolio. And then I have a portfolio of four to six services that I’m going after for this one customer.

Neel Parekh: [00:11:12] Yeah, yeah. Yeah, I love that. I love that it makes. I mean, for us, I think the most complimentary service, for example, would be, let’s say, window cleaning, right? We do residential and Airbnbs, but a lot of the residential customers say, Hey, I need my window cleaning done right now. We just refer it out to a partner. They give us business. We give them business. But we had that as just a bolt on service as well. I like that a lot.

Lee Kantor: [00:11:32] Right. And the more window cleaners you, you know, the more you’re going to grow your business because that’s a great referral source. And then if you can teach your people in the local market or working the local market to befriend, OK, I need you to to meet the window cleaner, the painter, the landscaper, like all these people who are outsource those kind of home services. Yeah. Then the then your choice is also one of those outsourced home services. Yeah.

Neel Parekh: [00:12:02] Yeah, yeah, I love it. I feel like, I mean, you’re giving me way too many ideas right now. So I’m like, OK, go start a window cleaner because I need to take a step back. It’s the same

Lee Kantor: [00:12:11] Model, right? Like, once you’ve got your thing now, you can plug and play with all those home services.

Neel Parekh: [00:12:16] Exactly, exactly. I like it.

Lee Kantor: [00:12:19] So now, like you mentioned that that this was kind of your first venture into franchising. What have you learned about that process? Because your business, you know, when you’re going from a Hey, I’m a remote cleaning service to I run a franchise of remote cleaning service providers. You, you’re going from. Ok, let me get one more client to let me become a training operation and helping someone learn these skills and kind of then kind of be successful in selling that one more local client. So how has that shift happened for you? Was that a difficult transition?

Neel Parekh: [00:12:56] It was. It was. I guess I’ve heard it. I heard a phrase, Leila, where it’s like the ignorant are often the most bold, and I feel like that’s what I was. I didn’t know what I was really getting into because I was completely ignorant on the industry and what franchising was and what I am basically selling. I always say I’m pleasantly surprised into how much I enjoy it. Honestly, I love like I care for more when my franchisees make a sale than when my corporate office makes a sale, I just get so pumped because it’s like, Hey, the model is working, and it just brings me a lot of joy. So she’s seeing my franchisees trust me and buy into the system and seeing it paying off for them is huge for me. So I’ve been loving that part a lot. One thing which has been very interesting is, let’s say, cleaning, you know, maybe selling a $200 cleaning, going from a $200 sale to a thirty five thousand plus sale. Right, that’s a big jump. It’s not like, hey, I gradually went up from two hundred to one thousand to ten thousand and then now I’m doing like a large ticket item. So going straight to a large ticket item sale has been an interesting shift and has made me have to like, really retool what I’m doing. And I’m realizing, like I’m actually running two businesses right at my corporate offices as well as the franchising because it’s related, but it’s extremely different. So that’s been a lot of the learning I’ve had in the last year or so.

Lee Kantor: [00:14:09] And then. So where are you at right now? How many up and running franchises do you have?

Neel Parekh: [00:14:16] Sure. Yeah, we have two franchise locations. One’s in Denver, one’s in Myrtle Beach, and we have two corporate locations L.A. and the bay areas like S.F.

Lee Kantor: [00:14:24] And then are, are you going going for regions or are you just like kind of the world is your oyster in wherever they come, they come

Neel Parekh: [00:14:32] For us because it’s water. Wherever they come, they come right. And I think people who are in that local market have a better handle on whether their market is good or not. So I know there is a strategy of targeting specific states and saying, Hey, I’m going to target this state. I think there probably are some states which are very conducive for vacation rentals. For example, Florida has thirty five percent of the entire nation’s vacation rentals. Those are probably really, really good markets. But the reality is with cleaning, every household is a potential customer in theory. So it’s not like we’re just segmented into certain key markets, and that’s it. So because of that, the entire country is our oyster and anywhere works, and it’s a remote model as well. So I have people who are living somewhere else who want to open a franchise somewhere else, and it’s doable with our model.

Lee Kantor: [00:15:15] And then are you constantly kind of upgrading your technology in terms of making an app or something that’s easy for your franchisee to totally kind of send them to one location? They can do all the behind the scenes like schedule pay like all the kind of elements of the business, all in one kind of nice technology bucket.

Neel Parekh: [00:15:40] Yeah, I mean, we came to the market with that tech stack in place. That’s what kind of allowed me is my corporate office to get ahead so quick. We’re just more tech enabled than any other cleaning company. So we already had that before we even got into franchising. So they piggyback off of that. A lot of my upgrades for the franchise system are based off of my learnings from corporate and also seeing what the other franchisees are doing and bringing that to everyone else. So do you feel like the shared economies of scale with just trying out a process and system, seeing if it works from rolling it out has been the biggest benefit because you could just speed up things a lot if there’s four different locations testing things out and everyone can share the knowledge you save a ton of money from not having to test things out individually, you could share resources. It just makes a ton of sense. So I think the process is is the refining of the processes. And the funnel has been the biggest improvement month over month in the franchise world.

Lee Kantor: [00:16:30] Now, have you gotten to the point where the folks that are out in the wild doing the work, you know the franchisee are bringing to you? Hey, this is something that’s working here. That’s a learning that you’re like, Oh, I didn’t think of that. That’s a good one. Let me implement that moving forward.

Neel Parekh: [00:16:50] Yeah, yeah, definitely. And I think a lot of the learning has come on the marketing end, and I’m sure you guys you know this, but like it’s very city by city from marketing. Yelp works great in California just now. We’re great in Myrtle Beach, right? So it’s not a one size fits all from marketing any local market. So the cool part about this is there’s some stuff which does work. Seo works no matter where you are. Google is key everywhere, but there’s other things in smaller markets which you might need to get scrappy for picking up the phones and calling real estate brokers attending your B and C meetings, right? More networking stuff, which I maybe have not had to do in L.A. because it’s a massive city. I got that knowledge from our franchisee, and now we know like, Oh, this works, this is how you do it. Let’s document it. Put in our operations manual. Everyone has access to it. So I think the marketing end just with the different sized cities has been very, very telling.

Lee Kantor: [00:17:37] But when they’re doing that, then then it can no longer be remote if that some of the marketing has to be done kind of boots on the ground.

Neel Parekh: [00:17:44] There’s parts of it where the majority of it is digital marketing, so the majority of it is going to be remote. For example, our Denver franchisee, I think they only do digital marketing, but our Myrtle Beach location, the person individual happens to be there already. So most of it’s digital marketing. He’s working a full time job on his spare time. He’s able to actually attend meetings and do different things. So it’s not a requirement, but it’s something extra and beneficial if you are there, at least at the beginning.

Lee Kantor: [00:18:10] And so what’s next for you? What do you need more of?

Neel Parekh: [00:18:15] Next for me for franchising. Yeah, get more. Obviously, we have the two right now and I’m loving it so far. You know, our goal is not to grow one hundred in a year. I tell everyone, Hey, my criteria is if you check mark all the boxes of what I need in the franchise, I also need to be able to have a beer with you. I want to make sure we get along well, and that’s the goal of what we’re doing in business is, you know, you want to be in business with people you like. So I’m looking for a select few individuals to really, really grow and expand with them to multiple territories as opposed to a mass quantity of franchisees. So my goal is just to kind of slow and steady growth going forward and finding the right people in the U.S.

Lee Kantor: [00:18:52] So that’s what I hear a lot of is that the first franchisees are critical because that’s the ones that other people are going to use to validate the concept.

Neel Parekh: [00:19:02] Right. Right. Exactly, exactly. And yeah, even more than that, I think you just I talk to them every week, right? You want to make sure you like them and make sure they like you, and it’s a good cultural fit. So that’s that’s very important for me.

Lee Kantor: [00:19:15] Well, congratulations on all the success, and it’s so refreshing to see someone going to kind of a an industry that has been doing things one way to kind of look at it through fresh eyes and attack it totally differently. Well, kudos to you.

Neel Parekh: [00:19:30] I appreciate those words. Thanks, Lee.

Lee Kantor: [00:19:31] And if somebody wants to get a hold of you, learn more about the opportunity. What’s the website?

Neel Parekh: [00:19:35] Sure, you just get to made this franchise that’s made his franchise.

Lee Kantor: [00:19:41] And then if you go to made his, that will take you just to the consumer site,

Neel Parekh: [00:19:47] Correct, which has a franchise link in there as well, but you could check out both

Lee Kantor: [00:19:51] Good stuff. Well, Neal, thank you again for sharing your story today.

Neel Parekh: [00:19:54] All right. Thanks, Lee.

Lee Kantor: [00:19:55] All right, this Lee Kantor. We’ll see you all next time on Franchise Marketing Radio.

Tagged With: MaidThis, Neel Parekh

Jerry Howard With E4 Leadership & Business Coaching

January 14, 2022 by Jacob Lapera

Coach The Coach
Coach The Coach
Jerry Howard With E4 Leadership & Business Coaching
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JerryHowardAt E4 Leadership & Business Coaching, Jerry Howard equips business owners, executives, and their teams with the tools to fight for the highest possible good of those they lead.

He drives culture shifts by implementing a language of leadership that bridges the gap between decision-makers and where the rubber meets the road. Client interface, personal development and team health all suffer when there’s a leadership disconnect.

The technology is based on neurolinguistic science, using pictures and videos, digital platforms, and visual metrics to bring quantitative results to qualitative goals.

Jerry began his professional career soon after the terrorist attacks on September 11, 2001, by volunteering in the United States Marine Corps. While on active duty, he completed his bachelor’s degree and obtained an MBA from National University in San Diego, CA.

Afterward, he and his family returned to the Richmond, VA area. He has worked as an executive in hospital administration and is also the President and CEO of two boutique construction companies; which provide smart solutions for energy, light, and décor.

Today Jerry is the founder and senior leadership consultant at E4 Leadership & Business Coaching. He is a keynote speaker and is a featured author in multiple veteran’s journals published by the VA War Memorial, and a Christian anthology titled “From Light to Dark” published by EA Books. He volunteers with multiple veteran organizations and helps lead faith-based and nonprofit boards in the Richmond, VA community.

Jerry has been married for 20 years and has four beautiful children. He enjoys active sports such as snowboarding, mountain biking and boxing. To recharge, he finds no greater joy than spending time with family and learning to be a better disciple of Jesus.

Connect with Jerry on Facebook and LinkedIn.

What You’ll Learn In This Episode

  • About E4 Leadership & Business Coaching
  • Biblical thinking into practice
  • 5 key drivers for business

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. Welcome to women in business where we celebrate influential women making a difference in our community. Now here’s your host.

Lori Kennedy: [00:00:24] Hi, everyone, this is Lori Kennedy, and I’m your host today for women in business, powered by a Business RadioX Stone Payton, our producer is also in the studio with us today. And we’re grateful to have you tuned in with us today. We are interviewing two amazing women we have. Kara Frenkel with a moving target ATL and we have Kristi Choate with Chote Barbecue and we’re going to get to hear about them today and what motivates them and what got how they got started and all that kind of stuff. So Kara, why don’t you say hi to us and tell us a little about when you guys opened and what that look like?

Kara Frenkel : [00:01:07] Absolutely. I’m Kara Frankel. I’m the owner of Moving Target ATL, which is a mobile ax throwing business and company, and we opened our first unit in November of 2020. So dead in the heart of the COVID season, and we’re fortunate enough to have a really great year. And we opened our second unit with partners of ours in October of last year. So that’s we’ve got a good little bit over a year under our belt in the mobile business.

Lori Kennedy: [00:01:35] And so what areas do you serve

Kara Frenkel : [00:01:37] Right now, Georgia,

Lori Kennedy: [00:01:39] Anywhere in drive?

Kara Frenkel : [00:01:40] Well, yeah, we try to stay a little closer to home, but we do right now. We do go off more than we really wished we would. Yeah, that’s why the expansion is coming.

Lori Kennedy: [00:01:51] And so where is the you guys are in Woodstock, where we are? Ok, so where is the other unit going to be?

Kara Frenkel : [00:01:57] Actually, the second unit is also housed here in Woodstock. It wasn’t originally planned that way, but it was. The supply was the demand was needed for here. Ok, so the third unit that we’re looking for, southwest Georgia.

Lori Kennedy: [00:02:10] Ok. Awesome. Awesome. All right. Well, Kristi will tell us a little about you and what what all you do. I know you have your hands in lots of different things and how barbecue got started.

Kristi Choate: [00:02:22] Well, so I’m Kristi Choate. We along with my husband, Brian Owen Cho barbecue. We got started, well, little small beginnings. That’s why we always say don’t despise small beginnings. We started out with a kiosk restaurant in the back of Woodstock market, which is just off of Bells, Ferry and ninety two. So the reason for that is you had to have a commissary to have a food truck. So and that was our ultimate goal is to have a food truck that was back in twenty sixteen twenty seventeen is when we got our start with our food truck and it’s just grown since the last five years. And also during the pandemic, we had the blessed opportunity of opening a restaurant in Ballgown Georgia. So in the end of July of 2021, we opened our restaurant in Bell Ground.

Lori Kennedy: [00:03:18] That’s awesome. And how did like you also do other things, don’t you?

Kristi Choate: [00:03:23] I do. I do a lot.

Lori Kennedy: [00:03:24] Yeah, you, you work, what, a couple of days a week, as well as trying to come up with all the recipes and yes, help everybody get to figure out how to get the food out of the kitchen and that sort of thing. Absolutely.

Kristi Choate: [00:03:38] So in addition to Cho Barbecue, I am an administrator at our church. I’ve done that for the last. It’ll be 10 years in October. So I’ve done that. In addition to Cho Barbecue, in addition to being a mom and wife and all the things you just learn to balance it all. So we actually have a great team that’s in our in our kitchen now who you know, it’s it’s a it’s a baby for you. So you’ve had so much control over your recipes and how things are done and your processes and being able to find those people to come into your into your family. And that’s why we like to say at show barbecue, we’re a family, so they come into our family and then you have to teach them like you teach, you know, you’re just different things to your children when growing up. Not that their children. These are bright individuals who have definitely added to our lives and added to our business. But here you’re handing their your baby that you’ve had for the last five years over to other people. And you know, it takes a lot of trust in those people.

Lori Kennedy: [00:04:37] Yeah, I think that’s a really good analogy, too, because it’s also and Carrie, you’re going through the same thing as you guys grow. You know, you also have to just like with children, you do a whole lot more for them when they’re an infant than you do when they’re 15. So or it looks different. So you also have to kind of take your hands off a little bit and let them go and have trust that they’re not going to.

Kara Frenkel : [00:05:02] And that’s hard,

Lori Kennedy: [00:05:03] You know, add salt instead of sugar to your sweet teeth.

Kristi Choate: [00:05:07] When you have a personality like me who you know you like things done right and it’s easier to do it yourself rather than trusting people to do it. It’s hard. It’s harder to to hand that off to people because I mean, there’s always going to be tweaking here and there, you know, to get them back on track with how you want things done right. But they’re doing a great job.

Lori Kennedy: [00:05:28] For sure. Well, Kyra, let me start with you in. I gave you guys a list of questions and I don’t know that we’ll get to all of them, and I kind of just want us to go wherever our conversation takes us. But we will. We have at least a guideline that we know we can start with, but tell me what motivates or inspires you.

Kara Frenkel : [00:05:48] I would say motivation for me has to come from within. It’s easy to say, Oh, my family motivates me or I do it for them, but you really have to be internalize that. I think so. From that, I would say resilience and action, and I know that those two have to go hand in hand and always have in my life. And my dad was a very wise man, and he once taught us at a very early age that you don’t get to pick the cards you’re dealt. So since you don’t get to pick up and play the hell out of the ones that you that you can’t that you have. So with that, you really a lot of when something is challenging that comes your way. It’s truly that ability to say, You know what, I can’t be a victim of circumstance. This is what’s facing me now and how do I get past it? And by doing that, that’s really what motivates me is like, you don’t have a lot of downtime to be able to wallow in the misery. You have to be able to take action and get past it and push yourself past it. And that’s that’s where our business was actually formed. By losing a job to COVID and being able to within four weeks, we already had a business plan in place, and within three months we were fully in business from the ground up. So it’s just truly being able to say, you know what? This was really difficult, but we got to go somewhere else and having a good support system behind you, pushing you like my husband does is is what got us there that fast?

Lori Kennedy: [00:07:02] Yeah. Well, I know you talk about resilience and I do know some of your personal story and you know, only sure what you feel comfortable with. But how does how do some of the things that you’ve had to have resilience with affect? How did those affect you now?

Kara Frenkel : [00:07:22] Obviously, my chronic health issue was the biggest part of the overcoming through the past 15 years or so and knowing that I was living more when I was possibly facing my last days and knowing that I couldn’t get couldn’t get caught up in that. And I had to say, You know what? There’s more for me here, and God had a hand in that and said, Yeah, there is more for you here. And being able to step past that and being able to say, You know what? It’s not fair, but life’s not fair. So it’s time to time to keep going and keep living.

Lori Kennedy: [00:07:51] Yeah, it gives me chills. Thank you for sharing that. I’m Christy. What motivates or inspires you?

Kristi Choate: [00:07:57] That’s a great question. And like what Kara said about internal motivation for me, there’s various things that motivate me, not just internally, but externally. For me, a lot of my motivation comes externally, a lot of stressors, things that just have to be done. So you wouldn’t necessarily think of that as motivation, but you know, you have things that have to get done on a daily basis with the restaurant. Things are it’s predictable. There’s things that have to be done every day. But in terms of inspiration, I find my inspiration from all different types of places people inspire me. Stories inspired me, you know, just a beautiful day sometimes inspires me just seeing what God has has made out in the world, you know, and competition inspires me. So competition is a big thing. I never liked losing. I don’t like losing. So, you know, wanting to win, wanting to to put out there the best product you can and actually negative comments inspire me, whether it makes me irritated in the moment. But I take that. I take that as constructive criticism and move on with it.

Lori Kennedy: [00:09:10] Yeah. Wow, OK. And how does who you are as a person reflect in what you do?

Kristi Choate: [00:09:19] Well, I think a lot of times

Lori Kennedy: [00:09:23] I think the word that comes to my mind is excellence like right off the top of my head. But so as you if you get caught up in that, like if you get caught in, how does that how does that actually, you know, implement itself in my life? I see that in everything you do.

Kristi Choate: [00:09:38] I think being a more for me, I’m more critical on myself than I’m on other people. So one, I don’t a lot of times see what I’m excellent at because I tend to. It’s easier to find the faults than it is the good things sometimes. But it takes people who you have in your life to be able to speak into you. Sometimes that’s what you need. You need people in your life that are speaking those things about you that you might not even see in yourself. So excellence. Like I said before, I’m I’m a recovering perfectionist in that, you know, at some point with a restaurant, you have to hand things off. So and it still creeps in. But again, I don’t think necessarily perfectionism is a bad thing because you always want something to be better.

Lori Kennedy: [00:10:31] Yeah, yeah. Well, you know, I know we’ve talked about Instagram before and I’m a one which is a perfectionist in its title, but really, I think they’ve changed it to an improver as they should have. And I just like to always improve things. And so I see that that trait in you as well, like, you know, and you’ve even talked about it just here right now. You analyze something and then try to figure out how to how to make it better, whether that’s, you know, a recipe or handing something off to someone or that sort of thing.

Kristi Choate: [00:11:03] I think also what Carrie was saying is you take those trials that you have in your life and they can either make you bitter or better. So and we can always wallow in bitterness for a while, but it’s not a healthy place to stay. So I mean, we all have we all have stories. And whether we frame those stories as something for our good or something, that’s always going to be a struggle for us. We just need to reframe those in our mind.

Lori Kennedy: [00:11:32] So, yeah, for sure. So what makes your life significant, Kara? And how does that affect and feed into your work?

Kara Frenkel : [00:11:43] Significance for me, I think is more is just simply connection, connection and relationship, and it’s everything that we do. It’s what empowers me as from from families or friends or anything else can be very situational situationally. Oh, that was hard, situationally connective. But it’s really finding the value in those bonds of people that make you be better or want to show up and be the best that you can be. And what we do, everything that we do is truly a connection from the moment that a customer calls us. The cool thing we get to do is we usually come into their personal lives or whatever, wherever that might be. Be it work, be it church, be it their home or celebration, and they become our family. So it’s taking that transactional status out of of of a business model and being able to make it much more relational and much more personal. And that’s that’s what we pride ourselves in. We don’t want you to feel like you hired us. We want to feel like you like us.

Lori Kennedy: [00:12:41] Well, and you think of all the details like, I remember I went to an event and you had crocs in every size. So why do you have Crocs in every

Kara Frenkel : [00:12:51] Size insurance guidelines, close toed shoes in Georgia, you’re going to have people that wear flip flops twenty four hours a day, three hundred and sixty five days a year. So we have to be prepared. And I think that’s the big thing that we’ve come across is we want to over exceed your expectations, but we also want to be able to provide the things that you don’t expect. And if there’s anything that I’ve ever wanted, if if I was the customer, we want to add that, be it a purse hook. Simple as that sounds, that’s a big deal. A coat hook, a drink holder. Some of the things that you add just because it’s something that you would want or that would be an irritation if it wasn’t there. So it’s just adding the extra special touches and the attention to detail.

Lori Kennedy: [00:13:29] When you do an event like what are the what is the normal time limit if somebody hires you for something, what does that typically look like?

Kara Frenkel : [00:13:37] There’s not really a typical our base rate. Our base time is two hours, so that’s going to be the shortest event that we do. But it’s based a lot out of what your what your event looks like if you have other entertainment or if we are the focus of that entertainment, if people are coming all at once or if they’re going to be straggling in or if you have 100 people or if you have one hundred and fifty people, or if you have 30 people. So it kind of faces off of what you’ve got going on and what your what’s your headcount looks like?

Lori Kennedy: [00:14:04] Ok, got it. All right, Christy, let’s ask you that question. What makes your life significant and how does that feed into or affect your work?

Kristi Choate: [00:14:15] Well, it makes my life significant. Would be. I find my significance from my relationship with God. I know that not everybody is religious or has those views, but that’s where I get most of my significance from. I’m not here as an accident. I’m here with a purpose. I was designed for a purpose. I’m here for this exact time and this exact reason. So a lot of my significance comes from my relationship with with my mouth, my god. So, you know, and I think every life has significance, obviously. But I I haven’t found that most profoundly until I had a special needs daughter like you really don’t have unless it comes into your life and you have a personal relationship with it. Whether it be an issue, a health issue like cancer or whatever, or you have a child with a special need or you have an elderly parents, at some point we’re all going to have elderly parents that were caring for it really doesn’t have significance for you. So it’s just those different things that come into your life, whether you’re going to see it as significant and help you grow and be better, or whether you’re going to use it as something to point to as a crutch and, you know, just wallow in it. So I found through my daughter that I have found a lot of joy, like she doesn’t have the nickname Hannah Joy for no reason.

Lori Kennedy: [00:15:46] But yeah, so yes, she’s always smiling and always has lots of hugs available

Kristi Choate: [00:15:52] That she does.

Lori Kennedy: [00:15:54] Well, one of the things that Brian, your husband said to me recently was that you guys are considering your business and ministry and that the people who work for you, you know you want to make positive impacts in their life. What are some ways that you’re that you see that played out?

Kristi Choate: [00:16:13] Well, we’re interested in their stories. They’re not just somebody who comes to work who, you know, they just come in, get the job done. We don’t care about them, necessarily, and they just go home. A lot of times it’s easy to see yourself as a number or machinery, as my pastor calls it. But they’re not just machinery. They are people who have stories and who have hurts, who have, you know, different things in their life that are struggles for them. So I want to know what they’re going through and who they are as people. And my husband says that he was brought into this restaurant business for Grace. You know, he grace is something that we extend, but we also receive. So we also want to extend that grace to people that we work with. And like I said before that, everybody that comes into our business, we’re accepting them into our family. So we want to see them as family and with family comes struggles sometimes, and you just have to work through that.

Lori Kennedy: [00:17:16] Yeah, yeah, for sure. How do you use your influence in the community, Christi?

Kristi Choate: [00:17:25] Whether we think we have influence or not, we do so a lot of times I don’t think I have influence because I’m an introvert, so I like to sit back, observe. I don’t like to be in the spotlight. That’s why my husband is the extrovert and he can talk to anybody. But whether we like it or not, we have influence how I’m using that in the community. I mean, I to be honest, I don’t know.

Lori Kennedy: [00:17:53] Well, you teach a Bible study well or you facilitate a Bible study and you’re very consistent with that and you are very purposeful and driven with that.

Kristi Choate: [00:18:05] Yes. So that goes into my consistency and my perfectionism. I do have a Bible study. I do go to to my part time job. I’m consistent in that. I do go to my restaurant and I’m consistent in that, and I think people can see consistency as an influence.

Lori Kennedy: [00:18:27] It’s definitely something that you can depend on, right? Like, yeah, I would much rather have friends that I know how they’re going to react to something as opposed to somebody who’s going to blow up if I’m one minute late or whatever, you know, because I’ve never been late.

Kristi Choate: [00:18:45] Right?

Lori Kennedy: [00:18:46] Never, never, never, never. Well, Kara, how do you use your influence in the community?

Kara Frenkel : [00:18:52] We’ve actually started a of not a foundation. We’ve started a format of fundraising that we call acts of service, and that allows us to being mobile. We can give back to quite a few different communities, not just the local community that we’re plugged into. And that’s been really great because it allows us to add a level of unique entertainment while people are giving back for either an organization, a cause or a nonprofit. And that’s something that we partner with a lot. We like to do that monthly, if not bi monthly, and sometimes it’s notified that, you know, notice that we are a big sponsor of something like that, and sometimes the best giving is when people don’t know that you’re involved.

Lori Kennedy: [00:19:30] Yeah, yeah, that’s for sure. You also have this ministry at your house that’s like the hot tub ministry.

Kara Frenkel : [00:19:36] We do.

Lori Kennedy: [00:19:37] We do for girls only. I like that one,

Kara Frenkel : [00:19:42] Our networking moment that we have there once a month.

Lori Kennedy: [00:19:46] Well, Chrissy, I actually thought about something as we were having this conversation. You know what? I’m going to say, Tony.

Kristi Choate: [00:19:53] Maybe I’m not sure.

Lori Kennedy: [00:19:55] Go ahead. Banana pudding? Yes. Tell us about your banana.

Kristi Choate: [00:19:59] So special needs. My daughter has been involved in Special Olympics since she was in fifth grade. That’s how old you have to be or what grade you have to be in to get involved with Special Olympics. So she has done bowling, she’s done swimming, she’s done horseback riding and her greatest love is horses. So but she actually had an accident about a year ago where she fell off a horse and broke her arm. But that’s a side story. A joy. It’s and she’s always had the nickname Hannah Banana. And at a barbecue restaurant, you do have banana pudding. So we renamed the pudding to hand a banana pudding and every for every hand and banana pudding that sold a dollar gets donated to a Special Olympics Georgia and to beets, which is Bethany’s equine and aquatic therapy they’re out of. I believe the address is Woodstock, but it’s pretty, pretty far up there in between Milton and Canton area. Ok, but that’s the barns that she’s written at since fifth grade.

Lori Kennedy: [00:21:05] Yeah, that’s awesome. So how do you handle mistakes in your business and give me an example? I know it feels like an interview, doesn’t it? That’s an interview question.

Kristi Choate: [00:21:16] I mean, food’s pretty predictable. A mistake in in a restaurant would be something not cooked right. Something’s overdone. Something’s not put together correctly. They don’t like it. It’s always trying to please the customer. You’re going to do things wrong. I mean, that’s just that’s just how it’s going to be. There’s always going to be somebody who doesn’t like something. Some things are personal preference, but you know, we always want to make it right for the customer. We always said, we’ll give them a refund. We’ll give them a free meal, give them a coupon and come back later. It’s the only issue with handling mistakes. Is not handling them. Yeah, ignoring them. Then your customer isn’t feeling valued and ignored, and that’s never a good thing.

Lori Kennedy: [00:22:00] I guess we have the we just we went on vacation together, y’all, so we just spent a whole week together. And you know, things happen with your business when you’re not there. And so I saw that, you know, your husband dealt with a customer that was not happy. And he didn’t even ask, Was he right or wrong? He didn’t care. He just said. I don’t make him happy. It doesn’t really matter what happened, right, you know,

Kristi Choate: [00:22:29] Because in the end, you always want a customer who’s satisfied or not just satisfied who has had a great experience.

Lori Kennedy: [00:22:36] Yeah. And in the same token, he did ask because he wanted to know if there were things that he needed to do different going forward. But he was like, Make them happy. I don’t care what happened, and then let’s figure out what happened and see if we need to make changes, you know? Absolutely. Yeah. What about you care? How do you handle mistakes in your business and give me an example?

Kara Frenkel : [00:22:56] Well, obviously when you are a one or a two man show, you wear a lot of hats and you have a lot of plates spinning in the air and it’s just, we’re human. It’s going to happen where one of those drop. Unfortunately, like you said, I’m my worst critic, so I can’t get past it very easily. So the biggest thing I think is just swiftly handling the situation and being very humble and using 100 percent candor and just being flat out honest. It was exactly what happened, why it happened and then how you can rectify it. I think also it’s I like to come to the customer with these are some options that I think we can, how we can handle the situation, but also ask for input. What do they what will they be satisfied with if this mistake happened? And then it’s just learning through that and knowing that you put the proper things in place, so it doesn’t happen again. The example that I probably, as I say, you have to give yourself a little bit of grace. I don’t usually do it, and I’m still probably worried about this one. But early on, I gave a lot of credit to Google Calendar and being able to do all my scheduling through that. And the mistake happened when I realized that I double booked when we had one unit. I double booked a event on the same day at the exact same time in different cities.

Kara Frenkel : [00:24:11] So that wasn’t going to be an easy one to rectify. But I had to just put that aside and say, OK, let me go to these people on a very personal note. Let them know I made a mistake and take full responsibility for it. I think that’s the other part is how would I want this handled if it was me? Unfortunately, both events couldn’t be rescheduled or changed from the date. But being able to work through it and letting them know I made a mistake and being able to right that wrong in the customer’s behalf. So if it was doing their event at a slightly earlier time, just to be able to make both happen, even if it came down to, I reached out to a competitor to be able to say, Would you be available on this? I messed up. Would you be available? And if that was the right route I needed to go, we would be happy to do that to make sure that the customer was satisfied. On the other end, but it was just being able to also say, Well, you know what we could do, we could do it at this time. And I say, if you would do that for us, we’ll we’re going to comp your event and they’re more than happy just to know that they can still feel really good about the outcome, and they were able to help us out in a really sticky situation.

Lori Kennedy: [00:25:14] Yeah, for sure. Well, so I know we’ve talked a couple of times before and I’ve heard you say things about like what makes what you do different than your competitors.

Kara Frenkel : [00:25:28] Anybody that’s making people have a great time is doing a great thing. So I’ll start with that. Yeah, a little bit about what we do differently is the attention to detail and being able to start with a really good quality product at the point where I lost my job and we were going to start a business. It seemed like, OK, how are we going to do this? Where where are these funds coming from? And to do it, I could understand how somebody would want to go into it as inexpensively as possible just to be able to start the business and then grow with it as you do. We took the absolute opposite approach and said, if we’re going to do it, we’re going to do it right and it’s going to be recognized that there is a difference. And we hear a lot. Even when I talked to our insurance company, they say usually every Monday morning we get somebody that wants to quit their job and put this on wheels and start mobile ax throwing. And they say we can’t even insure them because they don’t even know how they’re going to build it, let alone have a drawing or any type of a business plan. And that’s one thing having the industry knowledge behind me and going into my fifth year of being in the industry and in the sport, we already knew what that looked like. We knew what, how we needed to make it right and make it different, make it safe. And that was our biggest thing is putting the safety first. Making decisions that weren’t all about the money, but it was about the safety and the experience. And by doing that, we keep everything on the unit versus extra targets off of the unit or roaming axes where it’s not going to be safe. So it’s just a quality product, a quality experience and having that wow factor when we pull up all the way to the very end and the follow up.

Lori Kennedy: [00:26:57] Ok, awesome. Same question for you, Christy. What makes barbecue, not just your everyday barbecue? What is special about y’all

Kristi Choate: [00:27:07] In contrast to care? We did start out small. We started out with a little offset smoker in our driveway, which you know, would draw the neighbors. What are you cooking? And he, my husband, Brian, he. I’d like to say invested in a lot of meat before he got it right. So he does a lot of things wrong before he got it right. But we’ve always gone into it is our motto is sauce optional, simply great barbecue. So we want our product to have flavor outside of the sauces, which we already make. We make as well. Before you put it on the product, but it’s always that attention to if it’s right, if it’s cooked right, if it’s if it’s how it should be, if it’s it moist, is it dried out? Is it too dark? Is it too light? So it’s always been doing it right the first time? I mean, you’re going to get like I said, you’re going to ruin it. Ruin a lot. Spend a lot of money. Before you get it right,

Lori Kennedy: [00:28:13] Yeah, one of my first memories of Brian was when he entered barbecue into a church cook off and one for the very it was his very first time doing something like that. And I remember how scared he was and he was like, But I won. I won. Yes, that was fun.

Kristi Choate: [00:28:28] So he he figured it out quickly that he would rather sell barbecue at a barbecue competition than to pay somebody to tell him that his barbecue is good.

Lori Kennedy: [00:28:36] So he makes sense appropriate.

Kristi Choate: [00:28:39] He’s always done the meat side of the business, the the brisket, the ribs, chicken, and I’ve always done the sides. I’ve always had a affinity for cooking that probably comes from my aunt, you know, going to visit her. She was a great cook, but yeah, so we’re complementary in that. But yeah,

Lori Kennedy: [00:28:58] What are the other parts of the business that you do versus him? I’m always curious, and I’m going to ask you the same question here because I’m always curious how husband and wife figure out who’s supposed to do what without, you know, killing each other.

Kristi Choate: [00:29:13] Yes, that’s a very great question. So him being the extrovert and me being the introvert, he’s greater. He’s better with people than I am. I would much rather get my get my head to the grind and do work versus having to manage people. And I’ve told him that I will do whatever, but I’m not managing people. That is not my strength. That’s not what I like to do. I like to do work. So I mean, I’ve been on the food truck, I’ve made sides, I’ve been up late, I’m going up. I’ve been up early, I’ve done it all. But also, I also have an administrative background, so I like numbers. I like putting my hands to whatever is the back end of the restaurant to make it run because there’s a lot, a lot in the back end that goes into it.

Lori Kennedy: [00:30:03] Yeah, I mean, we’ve talked about things like, what company do you use for payroll and what, you know, how did you get a PPP loan and all these kind of things? So I know you do a lot of the admin paperwork accounting that kind of stuff.

Kristi Choate: [00:30:16] Yeah, a lot of inquiries from catering. Yeah, I just do it. Do it all on on the administrative side of things. So yes. But Brian is the day to day operations of the restaurant. He worked for a Fortune 500 company for 23 years, and in June, he quit his long time job during a pandemic and went full time into restaurant,

Lori Kennedy: [00:30:44] Took the plunge,

Kristi Choate: [00:30:45] Took the plunge. At some point in your business, you’re going to have to do that, whether you’re forced to or you doing it willingly, it was the next step to where we wanted to be with our business.

Lori Kennedy: [00:30:57] Yeah, it’s very courageous. It’s a very courageous step. It’s a very scary place to be. But yes, you’re right, in order to take that business to that next level, you have to be willing to put your all into it. Yeah, for sure. What about you care? How do you and your husband divide your your business?

Kara Frenkel : [00:31:15] Well, my husband hasn’t taken the plunge, so he still has a normal job or what he calls a real job, which you know, now we laugh at that because now he has two real jobs. But if you asked him, he’d say, I’m the brains. He’s the brawn. I would say way more than that. We both are extroverts. We both have no problem talking to customers and it kind of works for what we do. I get the customers from the time that they’re trying to get a quote all the way through the process. All of the back end again, those a lot of spinning plates, for sure. And he gets our unit safely to wherever we go and does one hundred percent of the maintenance he’s he did ninety nine percent of the build out of both units himself other than the welding, and he’s the MacGyver that can make any. He can prepare ahead for what he can think could possibly go wrong. But he is in the moment the person that can go. No matter what happens, I can fix it. And we’ve actually seen that happen when our winch broke right at the beginning of an event in my head. It’s like, Oh, this one’s canceled, he said. No way, you know, he went to Home Depot, he fixed it. They never even knew anything was wrong. But he also has the personality to be able to be the lead expert and be up on the trailer and having people have a great time with him. So he’s kind of the anomaly that is hard to be able to get, which is why being able to find the the right people to be our operators are very difficult because you usually don’t have the person that has that skill and that those traits as well as the personality and you kind of have to have both.

Lori Kennedy: [00:32:43] Yeah, yeah. What is the greatest challenge that you’re facing right now as a business or industry?

Kara Frenkel : [00:32:49] Oh, goodness, I would have to say I’m going to go from the mobile aspect because ax throwing is it’s not going anywhere. It’s a worldwide sport. It’s an ESPN sport. But the mobile side is newer, so that’s only been around for a couple of years. And so a lot of trial and error to be able to make sure that regulations are are are completed and correct. But the biggest thing would be. Somebody getting into the business. So new without doing the proper research in the industry knowledge and knowing what those regulations are and how to be able to be safe at what you’re doing and what you’re building, not just jumping straight in because we’re trying to keep the integrity of mobile apps growing at a level that we we operate at and that we want to be able to sustain. And if you get somebody that’s not going to do it very safely and you get one bad rap, then it’s going to hurt the whole industry. So it’s just trying to make sure that we can mentor and help people along the way to be able to make the decisions and be knowledgeable before they actually jump in.

Lori Kennedy: [00:33:49] Who knew about ax throwing before you did this and how did you bring that knowledge to the. Do you know, how did you do it before?

Kara Frenkel : [00:33:58] Yes, I was actually. I was in brick and mortar entertainment for four years or almost four years before COVID, so I ran brick and mortar different entertainments, but ax throwing was one of those across the country.

Lori Kennedy: [00:34:11] Ok, yeah, I think you’ve probably told me that. But you know, I had not remembered that. I think that ax throwing combining that at an event with alcohol would be an interesting endeavor to make sure everybody stays safe all the time, for sure. Which way do I throw this thing again?

Kara Frenkel : [00:34:28] We’ve been very fortunate again. We that’s our number one thing is the safety, so we’ve been very fortunate to make good decisions that keep people safe.

Lori Kennedy: [00:34:36] Yeah, that’s awesome. Christy, what are the greatest challenges that barbecue is now facing as a business or industry?

Kristi Choate: [00:34:44] Can we say pandemic? So all across the board, whether it’s labor commodity cost, it’s all a challenge. Yeah, something was. So let’s just take fryer oil, for example. What it was 13 dollars, 14 dollars a couple of years ago is now $40. Meat is a couple of dollars more dollars per pound. So business cost is a huge thing and labor costs have not gone up. You know, you just want to take better care of your employees and to get that great talent, you have to pay them more. So and a lot of times customers, they don’t want to pay higher prices, but you kind of have don’t really they want they want the same amount at the same cost. So but we’re in that unique situation that, you know, we have great customers few and far between that they’ll come in and be like, Well, this is expensive, but it’s not McDonald’s or it’s not Chick-Fil-A. It’s a process that takes a lot longer time to produce then than that. And but yeah, the pandemic, I think, is the biggest challenge, and I know it’s not forever. Costs are going to come back down. Hopefully, hopefully it won’t be much inflation, but you know, it’s just something we’re dealing with for the next. I don’t know how long.

Lori Kennedy: [00:36:09] Yeah, we thought we had several conversations about labor and how difficult it is to get get people working these days. So I know that’s got to be even more difficult in restaurants than it is in automotive, but it’s we’re struggling as well.

Kristi Choate: [00:36:23] Absolutely. Now for the food truck, during the pandemic, we had our best sales year period. Being a mobile business, you know, with all the restaurants shut down, people were inviting us into their neighborhoods. And yeah, so we did a lot of neighborhoods. We did more, more more events like that. So it was a great year for the food trip. But, you know, still the costs went up.

Lori Kennedy: [00:36:51] Well, what are some misconceptions about your industry misconceptions?

Kristi Choate: [00:36:56] Well, I think I hit on one of them is that people want the same amount for the same price in in this environment. It’s just not going to happen. I was actually reading an article today about a company in Atlanta, a restaurant group that actually is putting a surcharge on their tickets. I mean, it’s right on there for you to read, so it’s not hidden. But they have. I believe it’s a five percent surcharge to provide paid time off and health benefits for their employees. So every ticket, they’re adding five percent to it. Now you can opt out of that, but that’s not something we’re doing.

Lori Kennedy: [00:37:33] But I I think it’s a very creative idea.

Kristi Choate: [00:37:36] Absolutely. And I think anything that you want to do with your business, as long as people know up front where you’re doing, then you’re better off more information than less information.

Lori Kennedy: [00:37:48] Yeah. And I think a lot of people, at least a lot of people that I know when they go out to eat now, they tip more percentage wise than they did before the pandemic because they know that it’s hard to keep employees working. And I think everybody knows it’s hard to give them benefits. It’s costly to give them benefits. So I think I would be all for, you know, if I can afford to go out to eat, then I can afford to pay an extra five percent to make sure somebody’s taking care of. Right? I mean, I think that’s I think that’s very creative.

Kristi Choate: [00:38:19] It is creative. Absolutely.

Lori Kennedy: [00:38:20] Yeah. What are some misconceptions about your industry here?

Kara Frenkel : [00:38:24] That’s pretty easy. Ax throwing is dangerous.

Lori Kennedy: [00:38:27] So especially when you combine it with alcohol.

Kara Frenkel : [00:38:31] We just talked about this. Absolutely. Yeah. So I think the biggest thing is, again, it’s been around for a long time now. So it’s not something that’s just thrown together like, Hey, this would be fun if we started throwing axes for a sport, it’s it’s here to stay. So I think the biggest part is especially when you throw it on to a trailer and your mobile people think it’s a free for all. The people are just walking around with axes and doing their thing. They’ll. And always, hey, I saw a video once like, we know where it’s going, hey, I saw this video once and it looked really dangerous or it could have gone really bad. But there’s a lot of things that you that checks and balances that you put into place to make sure that you can show them clearly that that’s not the norm. And again, some of those regulations are our trailer is regulation distance for throwing, regulation width for throwing. It also always has somebody on the trailer. The axes are the properly selected axes and the size and the weight that they should be to make the risk a lot less than it would be if it was improper.

Kara Frenkel : [00:39:32] Making sure that people are going through a litmus test of getting up the stairs easily before they’re going to start throwing axes. And then again, making sure that the throwing is only happening on the trailer and that we have full management and full responsibility of where those axes are and that they never leave the trailer. So there’s a lot of checks and balances to make it a lot safer. Plus, we’re totally covered with our insurance that there’s no additional risk to any property owner or anywhere that we’re sitting. So that gives them some type of a peace of mind as well. But once they see what we do versus what some other people do, or they’ll actually build a target on the ground, and then, yes, there’s axes roaming around, you never can really control somebody. But what we do is it’s one hundred percent. You’re always with somebody that knows what they’re doing, that’s managing it on the trailer and you never take them with you.

Lori Kennedy: [00:40:17] Yeah. Contained.

Kara Frenkel : [00:40:18] Very contained. Yes.

Lori Kennedy: [00:40:19] Well, yes. And our industry and automotive, whenever somebody says, Yeah, I saw something on YouTube, right? Oh no.

Kara Frenkel : [00:40:27] The funny thing is the one, the one that most people are talking about. We can go ahead and debunk that one right off the bat so we know what they’re talking about before they even get to that. You’ve seen it? Yeah, we know. We know.

Lori Kennedy: [00:40:38] Well, are you being mentored and are you mentoring others? And like, what does that look like for you on a regular basis?

Kara Frenkel : [00:40:44] We do mentor others in two different capacities. One is when we jumped in, we were we were quickly recognized as a very quality brand. And by doing that, we had a lot of people through Facebook groups and other people that are looking to get into the into the industry, reach out to us and ask for a lot of guidance, which this is where my husband and I differ. He’s like, No, we did all of that. They can do like, no, it benefits and behooves all of us to let people fall in love with the sport and to do it the right way. So there’s no reason to put anything in their way of being successful because it would only hurt us as well. So it’s from San Diego to two people in Florida and currently somebody in Tennessee, in North Carolina that we’re starting to kind of help through the process and mentor along the way. I have no problem answering questions and trying to at least open their eyes to things that they don’t know or even going to come their way before they make the mistakes that could possibly cost them their business before it even gets off the ground. And then our second way is through our established partnerships that we have. So our second unit is more of a, you know, closer to my heart. It’s son and daughter in law, have bought into it and have their own unit as well. And they’re doing it on a part time basis because of his job. But being able to mentor them and actually teach them a little bit more about business in general, not just about the business that they have. They have actually started themselves. And then obviously the new entrepreneurs that are coming up with us as well for the next units.

Lori Kennedy: [00:42:08] Although I love your answer, my thoughts go toward franchise.

Kara Frenkel : [00:42:13] Yeah, yeah, we’re doing partnerships versus franchise. It’s just a better business model for us. So we’re partnering out versus franchising. Yeah.

Lori Kennedy: [00:42:22] What about you, Christie? What mentoring? Who’s mentoring you? Who are you mentoring? How does that look?

Kristi Choate: [00:42:29] So when we got into the barbecue food truck business specifically, we had several barbecue food trucks that were out there already doing it. Some great guys who who, you know, told my husband and I, If you ever need anything, let us know they let us. They gave us some tips, some tricks of the trade, that sort of thing with having to do with the food truck. These were people who knew, and Kara’s point is that, you know, their success doesn’t equal my failure and my success doesn’t equal their their failure. Every once in a while, you run into some people who aren’t like that where they see it more as a competition, but is if you’re putting a great quality product out there. I mean, it elevates it elevates the whole industry or whole elevates the whole barbecue industry. Now, of course, my husband and I like to go wherever we go. We go to always, always find out, find those barbecue restaurants where we can go. And it makes us, you know, like, Oh, we need to do this different or, you know, it just validates to us that we’re we’re doing something right.

Kristi Choate: [00:43:33] So those were people who early on were mentors to my husband and I in our business. And when we were looking to expand from the food truck to the restaurant, you know, we had different people from some, some local breweries. I mean, Spencer Nix with reformation, he was a great asset to my. Has been and not Kobe Zakhele with. Yes, several local restaurants and can you know, he he you know, Bryant bounced some stuff off of him and actually gave him a great lead for this restaurant where and now? So those were people that you know, were vital, you know, to our business and who has have talked and talked into my husband and I. But also, you know, in terms of other mentors, I mean, there’s lots of people out that you come in contact with that can be challenging or can be mentoring you in some aspect. And in terms of mentoring other people, I don’t feel like I’m mentoring other people, but that’s the key there. You don’t feel like it. So again, you have influence, whether you think you do or you don’t. But yeah,

Lori Kennedy: [00:44:48] For sure you do. Ok. Just a couple more questions. And what advice Christy would you give to someone trying to get into a new business, not specifically your business, but a new business? What advice would you give them?

Kristi Choate: [00:45:04] I think I said it before. It’s don’t don’t despise small beginnings. A lot of people want to go big or don’t do it at all. I think are entry level points into business where you can be successful and build from there. And that’s what we have seen in our business is we started small, we funded it ourselves. We didn’t have any debt going into our business and we built the food truck out ourselves. So there’s different things that you can do in business where you don’t have to invest a lot of money ahead of time, but you do have to invest a lot of talent and sweat equity into it. So that’s what I would, you know, some advice I would give them is don’t don’t worry about starting small. It’s OK.

Lori Kennedy: [00:45:50] Good advice. What about you care

Kara Frenkel : [00:45:54] In business in general

Lori Kennedy: [00:45:55] Or business? Yeah, business in general. I think just because your business is so specific, it is. Yeah, that I’d say here in general, yeah, in

Kara Frenkel : [00:46:03] General, I think it’s just, you know, take a deep breath and believe in yourself. You can do more than you give your give yourself credit for and allow the people that are your your best advocates to be there to pump you up and make you feel like, you know what, you’re doing a good job and listen to them. Sometimes it’s hard to hear the positive. It’s only it’s really easy to hear what people are going to the naysayers of what you’re doing. So take the risk and be able to know that there’s going to be setbacks. And that’s OK. That doesn’t mean it’s the end of your business. So just be ready to to power on pass those and do it. Just do it. But make sure that you’re you’re well informed when you do so that you’re prepared for what can come your way.

Lori Kennedy: [00:46:44] That’s awesome. Ok, last question and that is, how do we get in touch with you? How do we find you? How do we follow you? How do we come see you? Whatever that is, Kara, how do we do that with you?

Kara Frenkel : [00:46:59] With me? You can find us at W W W Dot Moving Target ATL. You can also email us and that would be info at moving target ATL. And then our phone number is seven seven zero seven five six two nine three seven. That spells axis axis, so that’s easy to remember on that.

Lori Kennedy: [00:47:20] My father,

Kara Frenkel : [00:47:21] My husband did that. He gets full credit for that. But then also, if you’ll check us out on social media, we’re on Facebook and Instagram, and you can really get a good feel for what we do and what sets us apart in the industry.

Lori Kennedy: [00:47:31] Awesome. Thank you. How do we find you?

Kristi Choate: [00:47:35] Well, when you can just look for the food truck rolling down the road, but that jokes aside, yeah, no.

Lori Kennedy: [00:47:41] You guys are at. You’re in down from Woodstock. A good bit trucking tab.

Kristi Choate: [00:47:47] Yeah, two times a month. We’re at several local breweries. We do all kinds of events, which is complimentary to ax throwing. But yeah, it’s WW W Dot Tote Variety BBC.com is our website and you can find us on Instagram and Facebook. Our restaurant is actually up in Bagram. It’s one oh one five zero Ballgown Highway in Bagram. It’s right on the main thoroughfare there as you’re going in and through background ground, and we’d love to have you come out and visit us.

Lori Kennedy: [00:48:23] Awesome. Well, thank you for joining us today on women in business powered by Business RadioX until next time, this is Lori Kennedy reminding you to keep learning and growing.

Tagged With: E4 Leadership & Business Coaching, Jerry Howard

Jan Levie With Handy Entertainment

January 14, 2022 by Jacob Lapera

JanLevie
GWBC Radio
Jan Levie With Handy Entertainment
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HandyEntertainment

JanLevieJan Levie is the CEO and Creative Director of Handy Entertainment, a subsidiary of A Handy Little Company, a WBENC-certified Woman-Owned Small Business event production and management business. Handy Entertainment creates entertainment solutions for social, corporate, promotional, and fundraising events.

They help companies make transitions, create solutions, and reinvent traditions that no longer serve their purpose. By creating and producing customized, interactive entertainment, they connect people to each other, their company, their project, or their mission. They are immensely proud of the diversity, equity, and inclusion they bring to the table, training and hiring people with physical, intellectual, and emotional handicaps.

Jan’s professional background spans stage, film, television, voiceover, industrials, journalism, and translation. She has worked extensively with corporate, legal, educational institutions, and government entities both in the U.S. and internationally.

Jan Levie is a noted speaker presenting among many topics, on events, entertainment, non-verbal communication, intuition, and disabilities awareness. She will be presenting on Intuition in Business at 2022 The Special Event in Anaheim, CA. Jan serves on Discover Chamblee’s Advisory Council.

Connect with Jan on LinkedIn and follow Handly Entertainment on Facebook and Twitter.

What You’ll Learn In This Episode

  • How hiring an event production company saves time and money
  • Stories about Handy Entertainment helped businesses and individuals
  • Why you should do what you want instead of what everybody tells you to do
TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here. Another episode of GWBC Open for Business, and this is going to be a fun one. Today on the show, we have Jan Levie and she is with Handy Entertainment. Welcome, Jan.

Jan Levie: [00:00:28] Well, hey, Lee. How are you?

Lee Kantor: [00:00:30] I am doing well. Tell us a little bit about Handy Entertainment. How are you serving folks?

Jan Levie: [00:00:36] We produce event entertainment. We create event entertainment for companies, for businesses, and for individuals.

Lee Kantor: [00:00:44] Now, what’s the backstory? How did you get into this line of work?

Jan Levie: [00:00:47] Oh, do you want to hear the real story?

Lee Kantor: [00:00:50] The real story. Let’s start with the real story, and then we can do the fake story a little later.

Jan Levie: [00:00:54] Real story, and I didn’t have permission to share this story until last month. The real story is, I started my business in 2009, and if you fast forward to last month, December 2021, I asked my favorite son if he knew why I started my business. And he said something like, “Well, you needed to find something to do.” And I said, “No. I already had plenty to do.”

Jan Levie: [00:01:22] And just to go back in 2009, he was nine years old and he was struggling everywhere. He was struggling in school. He was struggling socially at home. And we were trying everything. But I just decided when I started this business that I was going to create something that, no matter what it turned out that he had or is, that he would have work and that it would be meaningful. Go ahead.

Lee Kantor: [00:01:51] But what drew you to this event production?

Jan Levie: [00:01:55] Well, I started doing event entertainment when our kids were in grade school and it morphed. And my background is theater and journalism, so that was kind of a shoo in. The more I did with events and I’d always done events because, in order to support a theater habit, you have to have fundraisers. And somebody ends up working them, and so I’ve done quite a bit of production work beforehand.

Jan Levie: [00:02:24] I just realized that the greatest part about having an event production and event entertainment company is you get to really create things that are unique, and individual, and that serve a specific purpose. It’s kind of amazing. It’s not just entertainment. You can get people to come in and to leave with something that’s about them, or about the business, or about the event, something that is maybe electronic. Maybe it’s written, maybe it’s art, maybe it’s something they get later. It’s just fascinating to me how multi-pronged it can be and how far it can go.

Lee Kantor: [00:03:10] I think it’s one of those places that really leave an impact. It leaves a mark. It’s visceral. It’s emotional. And it elevates relationships. It elevates kind of the content. It elevates everything around it if it’s done well. I think in today’s world, a lot of people are kind of superficially going through the world. But when you have an event, it forces you to be in the moment.

Jan Levie: [00:03:37] Totally. And I couldn’t agree with you more about the tendency/tendencies towards superficiality. And I really hope and I truly believe that we create things that touch people, that move them, that show them something in a way that they haven’t done before.

Jan Levie: [00:03:59] And full disclaimer, no, it’s not a casino table. I mean, we can get those if you want them. It’s not about something that’s just pretty. It’s something that really resonates with the goal of the event, or the hope of the host or hostess, or something that people want to try out, or something that they want to leave as their mark in the world.

Lee Kantor: [00:04:29] And I think that’s what separates your firm from others that it isn’t just about, like you said, executing casino night. You’re trying to leave a mark for these people. And you’re really getting at the heart of the outcome they desire. Not just the “Oh, that’s the event we desire.” Sure. But what is kind of the emotional resonance you want to leave with each of the people.

Jan Levie: [00:04:52] Well, what do you want people to do? What do you want them to feel? What do you want them to know? I mean, really, literally, what do you want them to feel, know, and do after the event? Is it just about having a good time? Do you want people to know who your sponsors are? Do you want them to know what it is you accomplished without being boring, without just giving announcements? Do you want them to have a reason to find out more? Do you want them to see things in a different way?

Lee Kantor: [00:05:24] Now, I’m sure that most other event production companies aren’t asking those questions, they’re more about the nuts and bolts of, you know, kind of chairs, tables, and kind of the logistics of it. But when you get to the heart of it, I think that that’s what elevates you and it elevates a company. If you can really get to the heart of what your client really wants, not what they say they want, but what kind of impact they want to leave, then you’re becoming a true partner.

Jan Levie: [00:05:56] Thank you. Yeah. It takes more time. It’s not like creating widgets. It takes more energy. It takes more money. It takes more engagement. But if a client tells us, for example, that for them, the most important thing is to reach as many people individually as possible, then we know that’s what they want. If they say that budgets are a big concern, we know that we can work within the parameters or not. If they say that they really want glam and glitz, then these are your options, these are things that you could do with that.

Jan Levie: [00:06:37] Sometimes people want to be part of what we create, and then we have to ask them to show us their proof of concept for the part they want to contribute beforehand, and this has happened. You don’t show up expecting the client to have provided that thing that they wanted to provide and then they don’t.

Lee Kantor: [00:07:01] Now, when a person is considering an event, can you share maybe some stories about how you’ve helped a person kind of think holistically and maybe get more than they even expected, but it can help them really make a difference in their business and to the folks who are all involved with every aspect of this.

Jan Levie: [00:07:25] Sure. I don’t know if you’ve heard of Sojourn, the Southern Jewish Resource Network. It is a nonprofit that creates counseling and outreach programs for LGBTQ, i.e., youth and their families and their communities and institutions. And what we did for them at one point was, we created Zoltar cards that were distributed by Zoltar that listed their mission in the past year. And everything that was listed was listed as a question.

Jan Levie: [00:08:05] And then, as the answer to the question, there was what they had accomplished, the amount of seminars that they had led, the amount of counseling sessions that they had referred, the amount of money they had raised to combat homelessness in these communities. It was all listed. And they were separate cards, there were eight of them. There were eight statements.

Jan Levie: [00:08:32] And the thing that meant the most to me is when their chair of their board called me the next day to thank me because she said it was the very first time that their sponsors and donors knew really what they were doing.

Lee Kantor: [00:08:50] And that’s something that some businesses take for granted. “Of course, they know what I’m doing. Why would they be here to support me if they didn’t know?” But it’s one thing of kind of intellectually knowing and then another thing to emotionally know and connect dots where you can see the thing in action. You can really feel the emotion of what’s going on. That’s a different level of intimacy and relationship.

Jan Levie: [00:09:17] Those are really, really great words to describe, I believe, what we’re trying to create.

Lee Kantor: [00:09:26] Now, what is it like for you when you hear someone who has maybe worked with other entertainment or event production companies who aren’t kind of caring at the depth that you are and they’re kind of superficially thinking, “Oh, I just tell you these kind of basic superficial things.” And then, you got to kind of dig in a little deeper to get the why behind the why to really understand what outcome they truly, truly desire, what it could be, not just what they think it can be.

Jan Levie: [00:10:00] Why behind the why, it’s so good. The why behind the why, so a lot of companies or institutions or people we deal with, when you ask them things like, “Could you give us a budget range?” They will hesitate or obfuscate and say, “Oh, we don’t know.” And that happens because people have had experiences, I believe, I feel in the past, where companies have used that to peg what they’re going to offer to hit or go over that budget.

Jan Levie: [00:10:33] And like I explained to them, when someone says to me, “I’m going to Paris, where should I stay?” And I say, “What’s your budget?” And someone says, “I don’t know.” And I said, “Do you want to stay under the bridge or do you want to stay in the hotel?” You know, it makes a difference. And before I create something as an offer for you, let me know what it is that is most important, what it is you’re trying to achieve. And if you don’t know yet what you’re trying to achieve, let’s try to figure it out.

Lee Kantor: [00:11:04] As Stephen Covey says, focus on the end in mind, what is the end result you’d like? And let’s work backwards from there, right? Like, let’s get to what feeling do you want your people to leave with? And then, let’s figure out ways to do that instead of just thinking, “Well, I want Casino Night.” I think it’s better to look at that from the end in mind rather than what you think is the best path to get there. And then, give the floor to the experts like you and help them create that event that they want that leaves their people with that feeling they want them to have.

Jan Levie: [00:11:47] Thank you for that. I really don’t know that I’m an expert. I feel that I always am learning. And I always try to learn from people who are better than me. And there are loads of people out there who are my teachers, who are my mentors.

Lee Kantor: [00:12:02] Right. We’re all learning, but you’re humble enough to know that you’re still learning. You don’t have to have all the answers. But you have enough scar tissue and experience to know. You may not know how it’s going to end, but you probably know how it could end. And there’s lots of ways to get there. So, I would definitely defer to you when it came to things like this.

Jan Levie: [00:12:24] Thank you. Something as simple as, you want to have an entertainer and you have the space for them. What is it that you would like people to see? Like, one event that we did, they had a huge gallery of beautiful art. And so, we set it up so that when people were waiting – and this was before COVID. We have pagers now if people need them. We have a scheduler now if people need them – they were hanging out, they were in line, they were waiting, they were speaking with each other, but they were in a place that had things they could bid on or buy. And that was really useful. That was useful for the organization. It was useful for their guests. And they said that everybody stayed and they stayed a long time, much longer than ever, and they made more money than ever.

Lee Kantor: [00:13:13] Now, isn’t that a great example of how an event and working with a professional organization like yours, it can save the host time and money and make them more money than they might have been able to do if they had just kind of put this together on their own. Or just said, “Hey, you’ve done events,” something on the team, and they just kind of hand it off to them and say, “Yeah. You’re good. I had a party at your house, that was a good one. You’re in charge of this.”

Jan Levie: [00:13:44] Thank you, Lee. Thank you. These are the things that make a huge difference. Like, do you have sponsors or donors that you want to highlight, you want to give them business? Do you want their business to be part of the event, something that they produce?

Jan Levie: [00:14:04] For example, we are preparing a proposal, actually, today for an event, and they have many small boutiques. And one option is for them to have lip print analysis on an item that is produced by one of the boutiques. So, that actually highlights what the shop sells. It gives people something to take with them that has information about the event on it. And it gives them something about themselves, which is a lip print analysis.

Jan Levie: [00:14:42] We’ve done that before with the step and repeat, with the different logos from the different companies and the different sponsors. And people have written on them. They’ve put their prints on them. They’ve written about the organization. And there were lots of pictures and it went on social. So, what they had to say about the organization was on social, literally.

Lee Kantor: [00:15:06] And it’s that kind of thinking, though, why I’m a big believer in hiring specialists for certain things. And this an example, one, where a person like you are going to help me think of things that I wouldn’t think about because you think about this every day. I’m thinking about this once a year.

Lee Kantor: [00:15:24] And to hire an expert that, first of all, knows where all the landmines are, that’s super valuable. Someone that knows ways to elevate my event, super valuable. Knows ways that I can maybe make money or get more value in terms of social media exposure for my brand, for my company, that’s extremely valuable. I think that any time anybody is having an event of any size, it’s worth having a conversation with you or somebody on your team or somebody in your industry.

Jan Levie: [00:15:55] Totally. And one way that we save people money is that we work with trusted vendors. We work with partners who actually do what they say they’re going to do when they say they’re going to do it. And they have backup plans.

Jan Levie: [00:16:10] So, what’s really great about that is that, by using us, you get things at a much better consumer cost than if you were going out and spending the time, spending the energy, or paying your employees to go out and source and price everything, not knowing in the end if those companies that are less expensive are going to deliver what you need, what you want, and when you want it in the condition you expect it to be in.

Jan Levie: [00:16:37] And I can’t say enough about having trusted partners in business. It’s so amazing, so awesome, and helps me sleep at night.

Lee Kantor: [00:16:46] Yeah. And in business today, you have to have those kind of trusted people around you in order to execute what you do and you’re doing the vetting for me, the consumer. You’ve already kind of kissed all the frogs to find the princes, right? You already know who are the people that keep their word and promise. And that’s super valuable because my time is worth knowing that. And I don’t want to do that and audition all these people. You’ve already seen them in action. You might have seen them in another event and say, “Hey, this person is a rock star, let me get them on the team.” And then, you built kind of a team of people you trust to help execute. I mean, that’s super valuable.

Jan Levie: [00:17:25] It’s incredibly important, and I know that you all have that too.

Lee Kantor: [00:17:29] Yeah. I mean, we try to do that as well. Like people say, under-promise, overdeliver. To me, the optimal is, overpromise and overdeliver. So, I want you to be wagging your tail when this thing is over. I want you to have a great experience.

Jan Levie: [00:17:48] Absolutely. And one of the ways to do that is to really find out. For example, we had a walk through yesterday, and one thing I discovered that I hadn’t known from our previous discussion is that, even though this planner was amazing and has the most incredible ideas, for her, a turnkey solution is better than something that is more involved and has more bells and whistles. She wants something that’s really kind of easy in and easy out. Whereas, somebody else might say, “Well, you know, if we could do this part, that would be fine with us. And you could take care of this part.”

Jan Levie: [00:18:31] So, it’s really good to know what are your strengths as an organization or as a person. Like, if you’re someone who really wants to manage those, are you capable of managing the installations, the tents, the permitting, making sure that your bartenders are licensed, and that your caterer has the correct setup to keep everything, the proper temperature? Can you do that? Do you know that your officiant is licensed? Do you know all these things or do you need to have professionals take care of it for you or to help you with it? So, there are different levels of engagement.

Lee Kantor: [00:19:09] Now, let’s shift gears a little bit and talk about GWBC. Why was it important for you to get involved with that organization?

Jan Levie: [00:19:17] I’m a woman. I’m a woman-owned small business. And I am the owner of a company that is certified by GWBC, by the Greater Women’s Business Council. And I am so glad, and the reason I’m so glad is I am now, as a business owner, eligible to work with large corporations and entities that do business with the federal government.

Jan Levie: [00:19:45] We have been able to really make strides in business in, I’d say, the past six months because of this certification, which has allowed us to get in front of partners that, otherwise, they would probably just go to the big boys. When I say big, I mean big. When I say boys, I mean boys. But by having diverse certification opportunities, people who have businesses that normally don’t get a chance to sit at the table are at the table. And that creates an equity that is long overdue.

Lee Kantor: [00:20:28] Now, in the growth of your business, what can we do to help? What do you need more of?

Jan Levie: [00:20:34] You should hire us. We will put together an amazing show for you, an amazing event.

Lee Kantor: [00:20:42] And then, when you’re saying event, what is an example of the types, maybe the range of events? Like, what would be something small, medium, and large?

Jan Levie: [00:20:51] Something small would be, well, nowadays, in the last-year-and-a-half, two years, we’ve had quite a few micro events with 25 people, 50 people, 75 people. You could have something medium which is about 300 to 500. Something larger from 1,000 to 5,000. And you could have something with installation of tents. You could have something with bands. You could have something with a specific type of entertainment like, for example, a sword swallower. They’re hard to find. You know, find a good swallower that stays around.

Jan Levie: [00:21:40] You could have an over-the-top wedding. We did a wedding, well, it’s two months ago now, and it was safe. We created an environment that kept all of their guests safe, which was really important for them. We used our contact free entertainer booths. And everybody managed to be able to interact and have what they needed. And to take something home that reminded them of their experience. But they weren’t exposed to someone else’s germs.

Lee Kantor: [00:22:15] Well, Jan, congratulations on all the success. If somebody wants to learn more, what is the website?

Jan Levie: [00:22:21] www.handyentertainment.xyz.

Lee Kantor: [00:22:29] And it’s just as you think it spelled, right? H-A-N-D-Yentertainment.xyz?

Jan Levie: [00:22:35] Yes. Except you wouldn’t think that it’s done xyz, but it is.

Lee Kantor: [00:22:40] That’s the surprise and delight moment that you add to the whole thing, right?

Jan Levie: [00:22:44] Thank you. And it’s so sweet.

Lee Kantor: [00:22:46] Well, thank you again for sharing your story, Jan. You’re doing important work and we appreciate you.

Jan Levie: [00:22:51] Well, thank you so much, Lee. And it’s been a pleasure to talk with you.

Lee Kantor: [00:22:55] All right. This is Lee Kantor. We’ll see you all next time on GWBC Open for Business.

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

 

 

Tagged With: Handy Entertainment, Jan Levie

Kristi Choate With Choate BBQ and Kara Frenkel With Moving Target Atl

January 14, 2022 by Jacob Lapera

Women In Business
Women In Business
Kristi Choate With Choate BBQ and Kara Frenkel With Moving Target Atl
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This Episode is brought to you byAlpha and Omega

kristichoateBryan and Kristi Choate started out smoking meats in the backyard for themselves and for gatherings with family and friends. They soon learned that they were on to something good and were strongly encouraged by their friends and family to do something to get this out there to the public.

They began catering some weddings for friends and providing food for church events while they figured out what was next. They decided that they wanted to start a food truck and catering business. They did that for about 5 years and loved it

They decided that it was time to take the next step so they recently opened a restaurant, Choate BBQ in Ball Ground, GA. They hope to get the food truck back out soon but they’re focused on making sure that they continue the great service and BBQ they’ve become known for.

Follow Choate BBQ on Facebook, Instagram, and Twitter.

 

KaraKara Frenkel‘s Moving Target ATL is Georgia’s most popular, top quality MOBILE axe throwing company based in Cherokee and Cobb Counties.  With over 4 years of specialized axe throwing industry experience, they are excited to now take their comprehensive knowledge and the sport of axe throwing on the road, bringing the fun directly to your home, neighborhood, church, business, office, or event.

It doesn’t take much to recognize that Moving Target ATL is 100% focused on providing a top-quality brand in every part of their business including their units, booking process, and full customer experience.  They provide a personal custom experience and play model for special events no matter the size or location.

They specialize in corporate events and team builders, client or staff appreciations, church events, private parties, and social gatherings of any kind. They also partner with venues, festivals, and fairs. They offer many options and game models suited especially for events, and work with every step of the way making this logistically simple and enjoyable start to finish.

Mobile is ALL they do, allowing them to focus on the best event experience possible, and they continue to strive to improve our concept every single week. They are sure to exceed your AXE-pectations!

They are fully insured with a specialized general liability policy, and can add other’s businesses as additional insured on their policy if selected. There is no additional risk to the property owner or business in regard to their event. They’ve got it covered!

They also pride ourselves on giving back to the community and non-profits with their fundraising campaign, AXE of service.

Follow Moving Target ATL on Facebook and Instagram.

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. Welcome to women in business where we celebrate influential women making a difference in our community. Now here’s your host.

Lori Kennedy: [00:00:24] Hi, everyone, this is Lori Kennedy, and I’m your host today for women in business, powered by a Business RadioX Stone Payton, our producer is also in the studio with us today. And we’re grateful to have you tuned in with us today. We are interviewing two amazing women we have. Kara Frenkel with a moving target ATL and we have Kristi Choate with Chote Barbecue and we’re going to get to hear about them today and what motivates them and what got how they got started and all that kind of stuff. So Kara, why don’t you say hi to us and tell us a little about when you guys opened and what that look like?

Kara Frenkel : [00:01:07] Absolutely. I’m Kara Frankel. I’m the owner of Moving Target ATL, which is a mobile ax throwing business and company, and we opened our first unit in November of 2020. So dead in the heart of the COVID season, and we’re fortunate enough to have a really great year. And we opened our second unit with partners of ours in October of last year. So that’s we’ve got a good little bit over a year under our belt in the mobile business.

Lori Kennedy: [00:01:35] And so what areas do you serve

Kara Frenkel : [00:01:37] Right now, Georgia,

Lori Kennedy: [00:01:39] Anywhere in drive?

Kara Frenkel : [00:01:40] Well, yeah, we try to stay a little closer to home, but we do right now. We do go off more than we really wished we would. Yeah, that’s why the expansion is coming.

Lori Kennedy: [00:01:51] And so where is the you guys are in Woodstock, where we are? Ok, so where is the other unit going to be?

Kara Frenkel : [00:01:57] Actually, the second unit is also housed here in Woodstock. It wasn’t originally planned that way, but it was. The supply was the demand was needed for here. Ok, so the third unit that we’re looking for, southwest Georgia.

Lori Kennedy: [00:02:10] Ok. Awesome. Awesome. All right. Well, Kristi will tell us a little about you and what what all you do. I know you have your hands in lots of different things and how barbecue got started.

Kristi Choate: [00:02:22] Well, so I’m Kristi Choate. We along with my husband, Brian Owen Cho barbecue. We got started, well, little small beginnings. That’s why we always say don’t despise small beginnings. We started out with a kiosk restaurant in the back of Woodstock market, which is just off of Bells, Ferry and ninety two. So the reason for that is you had to have a commissary to have a food truck. So and that was our ultimate goal is to have a food truck that was back in twenty sixteen twenty seventeen is when we got our start with our food truck and it’s just grown since the last five years. And also during the pandemic, we had the blessed opportunity of opening a restaurant in Ballgown Georgia. So in the end of July of 2021, we opened our restaurant in Bell Ground.

Lori Kennedy: [00:03:18] That’s awesome. And how did like you also do other things, don’t you?

Kristi Choate: [00:03:23] I do. I do a lot.

Lori Kennedy: [00:03:24] Yeah, you, you work, what, a couple of days a week, as well as trying to come up with all the recipes and yes, help everybody get to figure out how to get the food out of the kitchen and that sort of thing. Absolutely.

Kristi Choate: [00:03:38] So in addition to Cho Barbecue, I am an administrator at our church. I’ve done that for the last. It’ll be 10 years in October. So I’ve done that. In addition to Cho Barbecue, in addition to being a mom and wife and all the things you just learn to balance it all. So we actually have a great team that’s in our in our kitchen now who you know, it’s it’s a it’s a baby for you. So you’ve had so much control over your recipes and how things are done and your processes and being able to find those people to come into your into your family. And that’s why we like to say at show barbecue, we’re a family, so they come into our family and then you have to teach them like you teach, you know, you’re just different things to your children when growing up. Not that their children. These are bright individuals who have definitely added to our lives and added to our business. But here you’re handing their your baby that you’ve had for the last five years over to other people. And you know, it takes a lot of trust in those people.

Lori Kennedy: [00:04:37] Yeah, I think that’s a really good analogy, too, because it’s also and Carrie, you’re going through the same thing as you guys grow. You know, you also have to just like with children, you do a whole lot more for them when they’re an infant than you do when they’re 15. So or it looks different. So you also have to kind of take your hands off a little bit and let them go and have trust that they’re not going to.

Kara Frenkel : [00:05:02] And that’s hard,

Lori Kennedy: [00:05:03] You know, add salt instead of sugar to your sweet teeth.

Kristi Choate: [00:05:07] When you have a personality like me who you know you like things done right and it’s easier to do it yourself rather than trusting people to do it. It’s hard. It’s harder to to hand that off to people because I mean, there’s always going to be tweaking here and there, you know, to get them back on track with how you want things done right. But they’re doing a great job.

Lori Kennedy: [00:05:28] For sure. Well, Kyra, let me start with you in. I gave you guys a list of questions and I don’t know that we’ll get to all of them, and I kind of just want us to go wherever our conversation takes us. But we will. We have at least a guideline that we know we can start with, but tell me what motivates or inspires you.

Kara Frenkel : [00:05:48] I would say motivation for me has to come from within. It’s easy to say, Oh, my family motivates me or I do it for them, but you really have to be internalize that. I think so. From that, I would say resilience and action, and I know that those two have to go hand in hand and always have in my life. And my dad was a very wise man, and he once taught us at a very early age that you don’t get to pick the cards you’re dealt. So since you don’t get to pick up and play the hell out of the ones that you that you can’t that you have. So with that, you really a lot of when something is challenging that comes your way. It’s truly that ability to say, You know what, I can’t be a victim of circumstance. This is what’s facing me now and how do I get past it? And by doing that, that’s really what motivates me is like, you don’t have a lot of downtime to be able to wallow in the misery. You have to be able to take action and get past it and push yourself past it. And that’s that’s where our business was actually formed. By losing a job to COVID and being able to within four weeks, we already had a business plan in place, and within three months we were fully in business from the ground up. So it’s just truly being able to say, you know what? This was really difficult, but we got to go somewhere else and having a good support system behind you, pushing you like my husband does is is what got us there that fast?

Lori Kennedy: [00:07:02] Yeah. Well, I know you talk about resilience and I do know some of your personal story and you know, only sure what you feel comfortable with. But how does how do some of the things that you’ve had to have resilience with affect? How did those affect you now?

Kara Frenkel : [00:07:22] Obviously, my chronic health issue was the biggest part of the overcoming through the past 15 years or so and knowing that I was living more when I was possibly facing my last days and knowing that I couldn’t get couldn’t get caught up in that. And I had to say, You know what? There’s more for me here, and God had a hand in that and said, Yeah, there is more for you here. And being able to step past that and being able to say, You know what? It’s not fair, but life’s not fair. So it’s time to time to keep going and keep living.

Lori Kennedy: [00:07:51] Yeah, it gives me chills. Thank you for sharing that. I’m Christy. What motivates or inspires you?

Kristi Choate: [00:07:57] That’s a great question. And like what Kara said about internal motivation for me, there’s various things that motivate me, not just internally, but externally. For me, a lot of my motivation comes externally, a lot of stressors, things that just have to be done. So you wouldn’t necessarily think of that as motivation, but you know, you have things that have to get done on a daily basis with the restaurant. Things are it’s predictable. There’s things that have to be done every day. But in terms of inspiration, I find my inspiration from all different types of places people inspire me. Stories inspired me, you know, just a beautiful day sometimes inspires me just seeing what God has has made out in the world, you know, and competition inspires me. So competition is a big thing. I never liked losing. I don’t like losing. So, you know, wanting to win, wanting to to put out there the best product you can and actually negative comments inspire me, whether it makes me irritated in the moment. But I take that. I take that as constructive criticism and move on with it.

Lori Kennedy: [00:09:10] Yeah. Wow, OK. And how does who you are as a person reflect in what you do?

Kristi Choate: [00:09:19] Well, I think a lot of times

Lori Kennedy: [00:09:23] I think the word that comes to my mind is excellence like right off the top of my head. But so as you if you get caught up in that, like if you get caught in, how does that how does that actually, you know, implement itself in my life? I see that in everything you do.

Kristi Choate: [00:09:38] I think being a more for me, I’m more critical on myself than I’m on other people. So one, I don’t a lot of times see what I’m excellent at because I tend to. It’s easier to find the faults than it is the good things sometimes. But it takes people who you have in your life to be able to speak into you. Sometimes that’s what you need. You need people in your life that are speaking those things about you that you might not even see in yourself. So excellence. Like I said before, I’m I’m a recovering perfectionist in that, you know, at some point with a restaurant, you have to hand things off. So and it still creeps in. But again, I don’t think necessarily perfectionism is a bad thing because you always want something to be better.

Lori Kennedy: [00:10:31] Yeah, yeah. Well, you know, I know we’ve talked about Instagram before and I’m a one which is a perfectionist in its title, but really, I think they’ve changed it to an improver as they should have. And I just like to always improve things. And so I see that that trait in you as well, like, you know, and you’ve even talked about it just here right now. You analyze something and then try to figure out how to how to make it better, whether that’s, you know, a recipe or handing something off to someone or that sort of thing.

Kristi Choate: [00:11:03] I think also what Carrie was saying is you take those trials that you have in your life and they can either make you bitter or better. So and we can always wallow in bitterness for a while, but it’s not a healthy place to stay. So I mean, we all have we all have stories. And whether we frame those stories as something for our good or something, that’s always going to be a struggle for us. We just need to reframe those in our mind.

Lori Kennedy: [00:11:32] So, yeah, for sure. So what makes your life significant, Kara? And how does that affect and feed into your work?

Kara Frenkel : [00:11:43] Significance for me, I think is more is just simply connection, connection and relationship, and it’s everything that we do. It’s what empowers me as from from families or friends or anything else can be very situational situationally. Oh, that was hard, situationally connective. But it’s really finding the value in those bonds of people that make you be better or want to show up and be the best that you can be. And what we do, everything that we do is truly a connection from the moment that a customer calls us. The cool thing we get to do is we usually come into their personal lives or whatever, wherever that might be. Be it work, be it church, be it their home or celebration, and they become our family. So it’s taking that transactional status out of of of a business model and being able to make it much more relational and much more personal. And that’s that’s what we pride ourselves in. We don’t want you to feel like you hired us. We want to feel like you like us.

Lori Kennedy: [00:12:41] Well, and you think of all the details like, I remember I went to an event and you had crocs in every size. So why do you have Crocs in every

Kara Frenkel : [00:12:51] Size insurance guidelines, close toed shoes in Georgia, you’re going to have people that wear flip flops twenty four hours a day, three hundred and sixty five days a year. So we have to be prepared. And I think that’s the big thing that we’ve come across is we want to over exceed your expectations, but we also want to be able to provide the things that you don’t expect. And if there’s anything that I’ve ever wanted, if if I was the customer, we want to add that, be it a purse hook. Simple as that sounds, that’s a big deal. A coat hook, a drink holder. Some of the things that you add just because it’s something that you would want or that would be an irritation if it wasn’t there. So it’s just adding the extra special touches and the attention to detail.

Lori Kennedy: [00:13:29] When you do an event like what are the what is the normal time limit if somebody hires you for something, what does that typically look like?

Kara Frenkel : [00:13:37] There’s not really a typical our base rate. Our base time is two hours, so that’s going to be the shortest event that we do. But it’s based a lot out of what your what your event looks like if you have other entertainment or if we are the focus of that entertainment, if people are coming all at once or if they’re going to be straggling in or if you have 100 people or if you have one hundred and fifty people, or if you have 30 people. So it kind of faces off of what you’ve got going on and what your what’s your headcount looks like?

Lori Kennedy: [00:14:04] Ok, got it. All right, Christy, let’s ask you that question. What makes your life significant and how does that feed into or affect your work?

Kristi Choate: [00:14:15] Well, it makes my life significant. Would be. I find my significance from my relationship with God. I know that not everybody is religious or has those views, but that’s where I get most of my significance from. I’m not here as an accident. I’m here with a purpose. I was designed for a purpose. I’m here for this exact time and this exact reason. So a lot of my significance comes from my relationship with with my mouth, my god. So, you know, and I think every life has significance, obviously. But I I haven’t found that most profoundly until I had a special needs daughter like you really don’t have unless it comes into your life and you have a personal relationship with it. Whether it be an issue, a health issue like cancer or whatever, or you have a child with a special need or you have an elderly parents, at some point we’re all going to have elderly parents that were caring for it really doesn’t have significance for you. So it’s just those different things that come into your life, whether you’re going to see it as significant and help you grow and be better, or whether you’re going to use it as something to point to as a crutch and, you know, just wallow in it. So I found through my daughter that I have found a lot of joy, like she doesn’t have the nickname Hannah Joy for no reason.

Lori Kennedy: [00:15:46] But yeah, so yes, she’s always smiling and always has lots of hugs available

Kristi Choate: [00:15:52] That she does.

Lori Kennedy: [00:15:54] Well, one of the things that Brian, your husband said to me recently was that you guys are considering your business and ministry and that the people who work for you, you know you want to make positive impacts in their life. What are some ways that you’re that you see that played out?

Kristi Choate: [00:16:13] Well, we’re interested in their stories. They’re not just somebody who comes to work who, you know, they just come in, get the job done. We don’t care about them, necessarily, and they just go home. A lot of times it’s easy to see yourself as a number or machinery, as my pastor calls it. But they’re not just machinery. They are people who have stories and who have hurts, who have, you know, different things in their life that are struggles for them. So I want to know what they’re going through and who they are as people. And my husband says that he was brought into this restaurant business for Grace. You know, he grace is something that we extend, but we also receive. So we also want to extend that grace to people that we work with. And like I said before that, everybody that comes into our business, we’re accepting them into our family. So we want to see them as family and with family comes struggles sometimes, and you just have to work through that.

Lori Kennedy: [00:17:16] Yeah, yeah, for sure. How do you use your influence in the community, Christi?

Kristi Choate: [00:17:25] Whether we think we have influence or not, we do so a lot of times I don’t think I have influence because I’m an introvert, so I like to sit back, observe. I don’t like to be in the spotlight. That’s why my husband is the extrovert and he can talk to anybody. But whether we like it or not, we have influence how I’m using that in the community. I mean, I to be honest, I don’t know.

Lori Kennedy: [00:17:53] Well, you teach a Bible study well or you facilitate a Bible study and you’re very consistent with that and you are very purposeful and driven with that.

Kristi Choate: [00:18:05] Yes. So that goes into my consistency and my perfectionism. I do have a Bible study. I do go to to my part time job. I’m consistent in that. I do go to my restaurant and I’m consistent in that, and I think people can see consistency as an influence.

Lori Kennedy: [00:18:27] It’s definitely something that you can depend on, right? Like, yeah, I would much rather have friends that I know how they’re going to react to something as opposed to somebody who’s going to blow up if I’m one minute late or whatever, you know, because I’ve never been late.

Kristi Choate: [00:18:45] Right?

Lori Kennedy: [00:18:46] Never, never, never, never. Well, Kara, how do you use your influence in the community?

Kara Frenkel : [00:18:52] We’ve actually started a of not a foundation. We’ve started a format of fundraising that we call acts of service, and that allows us to being mobile. We can give back to quite a few different communities, not just the local community that we’re plugged into. And that’s been really great because it allows us to add a level of unique entertainment while people are giving back for either an organization, a cause or a nonprofit. And that’s something that we partner with a lot. We like to do that monthly, if not bi monthly, and sometimes it’s notified that, you know, notice that we are a big sponsor of something like that, and sometimes the best giving is when people don’t know that you’re involved.

Lori Kennedy: [00:19:30] Yeah, yeah, that’s for sure. You also have this ministry at your house that’s like the hot tub ministry.

Kara Frenkel : [00:19:36] We do.

Lori Kennedy: [00:19:37] We do for girls only. I like that one,

Kara Frenkel : [00:19:42] Our networking moment that we have there once a month.

Lori Kennedy: [00:19:46] Well, Chrissy, I actually thought about something as we were having this conversation. You know what? I’m going to say, Tony.

Kristi Choate: [00:19:53] Maybe I’m not sure.

Lori Kennedy: [00:19:55] Go ahead. Banana pudding? Yes. Tell us about your banana.

Kristi Choate: [00:19:59] So special needs. My daughter has been involved in Special Olympics since she was in fifth grade. That’s how old you have to be or what grade you have to be in to get involved with Special Olympics. So she has done bowling, she’s done swimming, she’s done horseback riding and her greatest love is horses. So but she actually had an accident about a year ago where she fell off a horse and broke her arm. But that’s a side story. A joy. It’s and she’s always had the nickname Hannah Banana. And at a barbecue restaurant, you do have banana pudding. So we renamed the pudding to hand a banana pudding and every for every hand and banana pudding that sold a dollar gets donated to a Special Olympics Georgia and to beets, which is Bethany’s equine and aquatic therapy they’re out of. I believe the address is Woodstock, but it’s pretty, pretty far up there in between Milton and Canton area. Ok, but that’s the barns that she’s written at since fifth grade.

Lori Kennedy: [00:21:05] Yeah, that’s awesome. So how do you handle mistakes in your business and give me an example? I know it feels like an interview, doesn’t it? That’s an interview question.

Kristi Choate: [00:21:16] I mean, food’s pretty predictable. A mistake in in a restaurant would be something not cooked right. Something’s overdone. Something’s not put together correctly. They don’t like it. It’s always trying to please the customer. You’re going to do things wrong. I mean, that’s just that’s just how it’s going to be. There’s always going to be somebody who doesn’t like something. Some things are personal preference, but you know, we always want to make it right for the customer. We always said, we’ll give them a refund. We’ll give them a free meal, give them a coupon and come back later. It’s the only issue with handling mistakes. Is not handling them. Yeah, ignoring them. Then your customer isn’t feeling valued and ignored, and that’s never a good thing.

Lori Kennedy: [00:22:00] I guess we have the we just we went on vacation together, y’all, so we just spent a whole week together. And you know, things happen with your business when you’re not there. And so I saw that, you know, your husband dealt with a customer that was not happy. And he didn’t even ask, Was he right or wrong? He didn’t care. He just said. I don’t make him happy. It doesn’t really matter what happened, right, you know,

Kristi Choate: [00:22:29] Because in the end, you always want a customer who’s satisfied or not just satisfied who has had a great experience.

Lori Kennedy: [00:22:36] Yeah. And in the same token, he did ask because he wanted to know if there were things that he needed to do different going forward. But he was like, Make them happy. I don’t care what happened, and then let’s figure out what happened and see if we need to make changes, you know? Absolutely. Yeah. What about you care? How do you handle mistakes in your business and give me an example?

Kara Frenkel : [00:22:56] Well, obviously when you are a one or a two man show, you wear a lot of hats and you have a lot of plates spinning in the air and it’s just, we’re human. It’s going to happen where one of those drop. Unfortunately, like you said, I’m my worst critic, so I can’t get past it very easily. So the biggest thing I think is just swiftly handling the situation and being very humble and using 100 percent candor and just being flat out honest. It was exactly what happened, why it happened and then how you can rectify it. I think also it’s I like to come to the customer with these are some options that I think we can, how we can handle the situation, but also ask for input. What do they what will they be satisfied with if this mistake happened? And then it’s just learning through that and knowing that you put the proper things in place, so it doesn’t happen again. The example that I probably, as I say, you have to give yourself a little bit of grace. I don’t usually do it, and I’m still probably worried about this one. But early on, I gave a lot of credit to Google Calendar and being able to do all my scheduling through that. And the mistake happened when I realized that I double booked when we had one unit. I double booked a event on the same day at the exact same time in different cities.

Kara Frenkel : [00:24:11] So that wasn’t going to be an easy one to rectify. But I had to just put that aside and say, OK, let me go to these people on a very personal note. Let them know I made a mistake and take full responsibility for it. I think that’s the other part is how would I want this handled if it was me? Unfortunately, both events couldn’t be rescheduled or changed from the date. But being able to work through it and letting them know I made a mistake and being able to right that wrong in the customer’s behalf. So if it was doing their event at a slightly earlier time, just to be able to make both happen, even if it came down to, I reached out to a competitor to be able to say, Would you be available on this? I messed up. Would you be available? And if that was the right route I needed to go, we would be happy to do that to make sure that the customer was satisfied. On the other end, but it was just being able to also say, Well, you know what we could do, we could do it at this time. And I say, if you would do that for us, we’ll we’re going to comp your event and they’re more than happy just to know that they can still feel really good about the outcome, and they were able to help us out in a really sticky situation.

Lori Kennedy: [00:25:14] Yeah, for sure. Well, so I know we’ve talked a couple of times before and I’ve heard you say things about like what makes what you do different than your competitors.

Kara Frenkel : [00:25:28] Anybody that’s making people have a great time is doing a great thing. So I’ll start with that. Yeah, a little bit about what we do differently is the attention to detail and being able to start with a really good quality product at the point where I lost my job and we were going to start a business. It seemed like, OK, how are we going to do this? Where where are these funds coming from? And to do it, I could understand how somebody would want to go into it as inexpensively as possible just to be able to start the business and then grow with it as you do. We took the absolute opposite approach and said, if we’re going to do it, we’re going to do it right and it’s going to be recognized that there is a difference. And we hear a lot. Even when I talked to our insurance company, they say usually every Monday morning we get somebody that wants to quit their job and put this on wheels and start mobile ax throwing. And they say we can’t even insure them because they don’t even know how they’re going to build it, let alone have a drawing or any type of a business plan. And that’s one thing having the industry knowledge behind me and going into my fifth year of being in the industry and in the sport, we already knew what that looked like. We knew what, how we needed to make it right and make it different, make it safe. And that was our biggest thing is putting the safety first. Making decisions that weren’t all about the money, but it was about the safety and the experience. And by doing that, we keep everything on the unit versus extra targets off of the unit or roaming axes where it’s not going to be safe. So it’s just a quality product, a quality experience and having that wow factor when we pull up all the way to the very end and the follow up.

Lori Kennedy: [00:26:57] Ok, awesome. Same question for you, Christy. What makes barbecue, not just your everyday barbecue? What is special about y’all

Kristi Choate: [00:27:07] In contrast to care? We did start out small. We started out with a little offset smoker in our driveway, which you know, would draw the neighbors. What are you cooking? And he, my husband, Brian, he. I’d like to say invested in a lot of meat before he got it right. So he does a lot of things wrong before he got it right. But we’ve always gone into it is our motto is sauce optional, simply great barbecue. So we want our product to have flavor outside of the sauces, which we already make. We make as well. Before you put it on the product, but it’s always that attention to if it’s right, if it’s cooked right, if it’s if it’s how it should be, if it’s it moist, is it dried out? Is it too dark? Is it too light? So it’s always been doing it right the first time? I mean, you’re going to get like I said, you’re going to ruin it. Ruin a lot. Spend a lot of money. Before you get it right,

Lori Kennedy: [00:28:13] Yeah, one of my first memories of Brian was when he entered barbecue into a church cook off and one for the very it was his very first time doing something like that. And I remember how scared he was and he was like, But I won. I won. Yes, that was fun.

Kristi Choate: [00:28:28] So he he figured it out quickly that he would rather sell barbecue at a barbecue competition than to pay somebody to tell him that his barbecue is good.

Lori Kennedy: [00:28:36] So he makes sense appropriate.

Kristi Choate: [00:28:39] He’s always done the meat side of the business, the the brisket, the ribs, chicken, and I’ve always done the sides. I’ve always had a affinity for cooking that probably comes from my aunt, you know, going to visit her. She was a great cook, but yeah, so we’re complementary in that. But yeah,

Lori Kennedy: [00:28:58] What are the other parts of the business that you do versus him? I’m always curious, and I’m going to ask you the same question here because I’m always curious how husband and wife figure out who’s supposed to do what without, you know, killing each other.

Kristi Choate: [00:29:13] Yes, that’s a very great question. So him being the extrovert and me being the introvert, he’s greater. He’s better with people than I am. I would much rather get my get my head to the grind and do work versus having to manage people. And I’ve told him that I will do whatever, but I’m not managing people. That is not my strength. That’s not what I like to do. I like to do work. So I mean, I’ve been on the food truck, I’ve made sides, I’ve been up late, I’m going up. I’ve been up early, I’ve done it all. But also, I also have an administrative background, so I like numbers. I like putting my hands to whatever is the back end of the restaurant to make it run because there’s a lot, a lot in the back end that goes into it.

Lori Kennedy: [00:30:03] Yeah, I mean, we’ve talked about things like, what company do you use for payroll and what, you know, how did you get a PPP loan and all these kind of things? So I know you do a lot of the admin paperwork accounting that kind of stuff.

Kristi Choate: [00:30:16] Yeah, a lot of inquiries from catering. Yeah, I just do it. Do it all on on the administrative side of things. So yes. But Brian is the day to day operations of the restaurant. He worked for a Fortune 500 company for 23 years, and in June, he quit his long time job during a pandemic and went full time into restaurant,

Lori Kennedy: [00:30:44] Took the plunge,

Kristi Choate: [00:30:45] Took the plunge. At some point in your business, you’re going to have to do that, whether you’re forced to or you doing it willingly, it was the next step to where we wanted to be with our business.

Lori Kennedy: [00:30:57] Yeah, it’s very courageous. It’s a very courageous step. It’s a very scary place to be. But yes, you’re right, in order to take that business to that next level, you have to be willing to put your all into it. Yeah, for sure. What about you care? How do you and your husband divide your your business?

Kara Frenkel : [00:31:15] Well, my husband hasn’t taken the plunge, so he still has a normal job or what he calls a real job, which you know, now we laugh at that because now he has two real jobs. But if you asked him, he’d say, I’m the brains. He’s the brawn. I would say way more than that. We both are extroverts. We both have no problem talking to customers and it kind of works for what we do. I get the customers from the time that they’re trying to get a quote all the way through the process. All of the back end again, those a lot of spinning plates, for sure. And he gets our unit safely to wherever we go and does one hundred percent of the maintenance he’s he did ninety nine percent of the build out of both units himself other than the welding, and he’s the MacGyver that can make any. He can prepare ahead for what he can think could possibly go wrong. But he is in the moment the person that can go. No matter what happens, I can fix it. And we’ve actually seen that happen when our winch broke right at the beginning of an event in my head. It’s like, Oh, this one’s canceled, he said. No way, you know, he went to Home Depot, he fixed it. They never even knew anything was wrong. But he also has the personality to be able to be the lead expert and be up on the trailer and having people have a great time with him. So he’s kind of the anomaly that is hard to be able to get, which is why being able to find the the right people to be our operators are very difficult because you usually don’t have the person that has that skill and that those traits as well as the personality and you kind of have to have both.

Lori Kennedy: [00:32:43] Yeah, yeah. What is the greatest challenge that you’re facing right now as a business or industry?

Kara Frenkel : [00:32:49] Oh, goodness, I would have to say I’m going to go from the mobile aspect because ax throwing is it’s not going anywhere. It’s a worldwide sport. It’s an ESPN sport. But the mobile side is newer, so that’s only been around for a couple of years. And so a lot of trial and error to be able to make sure that regulations are are are completed and correct. But the biggest thing would be. Somebody getting into the business. So new without doing the proper research in the industry knowledge and knowing what those regulations are and how to be able to be safe at what you’re doing and what you’re building, not just jumping straight in because we’re trying to keep the integrity of mobile apps growing at a level that we we operate at and that we want to be able to sustain. And if you get somebody that’s not going to do it very safely and you get one bad rap, then it’s going to hurt the whole industry. So it’s just trying to make sure that we can mentor and help people along the way to be able to make the decisions and be knowledgeable before they actually jump in.

Lori Kennedy: [00:33:49] Who knew about ax throwing before you did this and how did you bring that knowledge to the. Do you know, how did you do it before?

Kara Frenkel : [00:33:58] Yes, I was actually. I was in brick and mortar entertainment for four years or almost four years before COVID, so I ran brick and mortar different entertainments, but ax throwing was one of those across the country.

Lori Kennedy: [00:34:11] Ok, yeah, I think you’ve probably told me that. But you know, I had not remembered that. I think that ax throwing combining that at an event with alcohol would be an interesting endeavor to make sure everybody stays safe all the time, for sure. Which way do I throw this thing again?

Kara Frenkel : [00:34:28] We’ve been very fortunate again. We that’s our number one thing is the safety, so we’ve been very fortunate to make good decisions that keep people safe.

Lori Kennedy: [00:34:36] Yeah, that’s awesome. Christy, what are the greatest challenges that barbecue is now facing as a business or industry?

Kristi Choate: [00:34:44] Can we say pandemic? So all across the board, whether it’s labor commodity cost, it’s all a challenge. Yeah, something was. So let’s just take fryer oil, for example. What it was 13 dollars, 14 dollars a couple of years ago is now $40. Meat is a couple of dollars more dollars per pound. So business cost is a huge thing and labor costs have not gone up. You know, you just want to take better care of your employees and to get that great talent, you have to pay them more. So and a lot of times customers, they don’t want to pay higher prices, but you kind of have don’t really they want they want the same amount at the same cost. So but we’re in that unique situation that, you know, we have great customers few and far between that they’ll come in and be like, Well, this is expensive, but it’s not McDonald’s or it’s not Chick-Fil-A. It’s a process that takes a lot longer time to produce then than that. And but yeah, the pandemic, I think, is the biggest challenge, and I know it’s not forever. Costs are going to come back down. Hopefully, hopefully it won’t be much inflation, but you know, it’s just something we’re dealing with for the next. I don’t know how long.

Lori Kennedy: [00:36:09] Yeah, we thought we had several conversations about labor and how difficult it is to get get people working these days. So I know that’s got to be even more difficult in restaurants than it is in automotive, but it’s we’re struggling as well.

Kristi Choate: [00:36:23] Absolutely. Now for the food truck, during the pandemic, we had our best sales year period. Being a mobile business, you know, with all the restaurants shut down, people were inviting us into their neighborhoods. And yeah, so we did a lot of neighborhoods. We did more, more more events like that. So it was a great year for the food trip. But, you know, still the costs went up.

Lori Kennedy: [00:36:51] Well, what are some misconceptions about your industry misconceptions?

Kristi Choate: [00:36:56] Well, I think I hit on one of them is that people want the same amount for the same price in in this environment. It’s just not going to happen. I was actually reading an article today about a company in Atlanta, a restaurant group that actually is putting a surcharge on their tickets. I mean, it’s right on there for you to read, so it’s not hidden. But they have. I believe it’s a five percent surcharge to provide paid time off and health benefits for their employees. So every ticket, they’re adding five percent to it. Now you can opt out of that, but that’s not something we’re doing.

Lori Kennedy: [00:37:33] But I I think it’s a very creative idea.

Kristi Choate: [00:37:36] Absolutely. And I think anything that you want to do with your business, as long as people know up front where you’re doing, then you’re better off more information than less information.

Lori Kennedy: [00:37:48] Yeah. And I think a lot of people, at least a lot of people that I know when they go out to eat now, they tip more percentage wise than they did before the pandemic because they know that it’s hard to keep employees working. And I think everybody knows it’s hard to give them benefits. It’s costly to give them benefits. So I think I would be all for, you know, if I can afford to go out to eat, then I can afford to pay an extra five percent to make sure somebody’s taking care of. Right? I mean, I think that’s I think that’s very creative.

Kristi Choate: [00:38:19] It is creative. Absolutely.

Lori Kennedy: [00:38:20] Yeah. What are some misconceptions about your industry here?

Kara Frenkel : [00:38:24] That’s pretty easy. Ax throwing is dangerous.

Lori Kennedy: [00:38:27] So especially when you combine it with alcohol.

Kara Frenkel : [00:38:31] We just talked about this. Absolutely. Yeah. So I think the biggest thing is, again, it’s been around for a long time now. So it’s not something that’s just thrown together like, Hey, this would be fun if we started throwing axes for a sport, it’s it’s here to stay. So I think the biggest part is especially when you throw it on to a trailer and your mobile people think it’s a free for all. The people are just walking around with axes and doing their thing. They’ll. And always, hey, I saw a video once like, we know where it’s going, hey, I saw this video once and it looked really dangerous or it could have gone really bad. But there’s a lot of things that you that checks and balances that you put into place to make sure that you can show them clearly that that’s not the norm. And again, some of those regulations are our trailer is regulation distance for throwing, regulation width for throwing. It also always has somebody on the trailer. The axes are the properly selected axes and the size and the weight that they should be to make the risk a lot less than it would be if it was improper.

Kara Frenkel : [00:39:32] Making sure that people are going through a litmus test of getting up the stairs easily before they’re going to start throwing axes. And then again, making sure that the throwing is only happening on the trailer and that we have full management and full responsibility of where those axes are and that they never leave the trailer. So there’s a lot of checks and balances to make it a lot safer. Plus, we’re totally covered with our insurance that there’s no additional risk to any property owner or anywhere that we’re sitting. So that gives them some type of a peace of mind as well. But once they see what we do versus what some other people do, or they’ll actually build a target on the ground, and then, yes, there’s axes roaming around, you never can really control somebody. But what we do is it’s one hundred percent. You’re always with somebody that knows what they’re doing, that’s managing it on the trailer and you never take them with you.

Lori Kennedy: [00:40:17] Yeah. Contained.

Kara Frenkel : [00:40:18] Very contained. Yes.

Lori Kennedy: [00:40:19] Well, yes. And our industry and automotive, whenever somebody says, Yeah, I saw something on YouTube, right? Oh no.

Kara Frenkel : [00:40:27] The funny thing is the one, the one that most people are talking about. We can go ahead and debunk that one right off the bat so we know what they’re talking about before they even get to that. You’ve seen it? Yeah, we know. We know.

Lori Kennedy: [00:40:38] Well, are you being mentored and are you mentoring others? And like, what does that look like for you on a regular basis?

Kara Frenkel : [00:40:44] We do mentor others in two different capacities. One is when we jumped in, we were we were quickly recognized as a very quality brand. And by doing that, we had a lot of people through Facebook groups and other people that are looking to get into the into the industry, reach out to us and ask for a lot of guidance, which this is where my husband and I differ. He’s like, No, we did all of that. They can do like, no, it benefits and behooves all of us to let people fall in love with the sport and to do it the right way. So there’s no reason to put anything in their way of being successful because it would only hurt us as well. So it’s from San Diego to two people in Florida and currently somebody in Tennessee, in North Carolina that we’re starting to kind of help through the process and mentor along the way. I have no problem answering questions and trying to at least open their eyes to things that they don’t know or even going to come their way before they make the mistakes that could possibly cost them their business before it even gets off the ground. And then our second way is through our established partnerships that we have. So our second unit is more of a, you know, closer to my heart. It’s son and daughter in law, have bought into it and have their own unit as well. And they’re doing it on a part time basis because of his job. But being able to mentor them and actually teach them a little bit more about business in general, not just about the business that they have. They have actually started themselves. And then obviously the new entrepreneurs that are coming up with us as well for the next units.

Lori Kennedy: [00:42:08] Although I love your answer, my thoughts go toward franchise.

Kara Frenkel : [00:42:13] Yeah, yeah, we’re doing partnerships versus franchise. It’s just a better business model for us. So we’re partnering out versus franchising. Yeah.

Lori Kennedy: [00:42:22] What about you, Christie? What mentoring? Who’s mentoring you? Who are you mentoring? How does that look?

Kristi Choate: [00:42:29] So when we got into the barbecue food truck business specifically, we had several barbecue food trucks that were out there already doing it. Some great guys who who, you know, told my husband and I, If you ever need anything, let us know they let us. They gave us some tips, some tricks of the trade, that sort of thing with having to do with the food truck. These were people who knew, and Kara’s point is that, you know, their success doesn’t equal my failure and my success doesn’t equal their their failure. Every once in a while, you run into some people who aren’t like that where they see it more as a competition, but is if you’re putting a great quality product out there. I mean, it elevates it elevates the whole industry or whole elevates the whole barbecue industry. Now, of course, my husband and I like to go wherever we go. We go to always, always find out, find those barbecue restaurants where we can go. And it makes us, you know, like, Oh, we need to do this different or, you know, it just validates to us that we’re we’re doing something right.

Kristi Choate: [00:43:33] So those were people who early on were mentors to my husband and I in our business. And when we were looking to expand from the food truck to the restaurant, you know, we had different people from some, some local breweries. I mean, Spencer Nix with reformation, he was a great asset to my. Has been and not Kobe Zakhele with. Yes, several local restaurants and can you know, he he you know, Bryant bounced some stuff off of him and actually gave him a great lead for this restaurant where and now? So those were people that you know, were vital, you know, to our business and who has have talked and talked into my husband and I. But also, you know, in terms of other mentors, I mean, there’s lots of people out that you come in contact with that can be challenging or can be mentoring you in some aspect. And in terms of mentoring other people, I don’t feel like I’m mentoring other people, but that’s the key there. You don’t feel like it. So again, you have influence, whether you think you do or you don’t. But yeah,

Lori Kennedy: [00:44:48] For sure you do. Ok. Just a couple more questions. And what advice Christy would you give to someone trying to get into a new business, not specifically your business, but a new business? What advice would you give them?

Kristi Choate: [00:45:04] I think I said it before. It’s don’t don’t despise small beginnings. A lot of people want to go big or don’t do it at all. I think are entry level points into business where you can be successful and build from there. And that’s what we have seen in our business is we started small, we funded it ourselves. We didn’t have any debt going into our business and we built the food truck out ourselves. So there’s different things that you can do in business where you don’t have to invest a lot of money ahead of time, but you do have to invest a lot of talent and sweat equity into it. So that’s what I would, you know, some advice I would give them is don’t don’t worry about starting small. It’s OK.

Lori Kennedy: [00:45:50] Good advice. What about you care

Kara Frenkel : [00:45:54] In business in general

Lori Kennedy: [00:45:55] Or business? Yeah, business in general. I think just because your business is so specific, it is. Yeah, that I’d say here in general, yeah, in

Kara Frenkel : [00:46:03] General, I think it’s just, you know, take a deep breath and believe in yourself. You can do more than you give your give yourself credit for and allow the people that are your your best advocates to be there to pump you up and make you feel like, you know what, you’re doing a good job and listen to them. Sometimes it’s hard to hear the positive. It’s only it’s really easy to hear what people are going to the naysayers of what you’re doing. So take the risk and be able to know that there’s going to be setbacks. And that’s OK. That doesn’t mean it’s the end of your business. So just be ready to to power on pass those and do it. Just do it. But make sure that you’re you’re well informed when you do so that you’re prepared for what can come your way.

Lori Kennedy: [00:46:44] That’s awesome. Ok, last question and that is, how do we get in touch with you? How do we find you? How do we follow you? How do we come see you? Whatever that is, Kara, how do we do that with you?

Kara Frenkel : [00:46:59] With me? You can find us at W W W Dot Moving Target ATL. You can also email us and that would be info at moving target ATL. And then our phone number is seven seven zero seven five six two nine three seven. That spells axis axis, so that’s easy to remember on that.

Lori Kennedy: [00:47:20] My father,

Kara Frenkel : [00:47:21] My husband did that. He gets full credit for that. But then also, if you’ll check us out on social media, we’re on Facebook and Instagram, and you can really get a good feel for what we do and what sets us apart in the industry.

Lori Kennedy: [00:47:31] Awesome. Thank you. How do we find you?

Kristi Choate: [00:47:35] Well, when you can just look for the food truck rolling down the road, but that jokes aside, yeah, no.

Lori Kennedy: [00:47:41] You guys are at. You’re in down from Woodstock. A good bit trucking tab.

Kristi Choate: [00:47:47] Yeah, two times a month. We’re at several local breweries. We do all kinds of events, which is complimentary to ax throwing. But yeah, it’s WW W Dot Tote Variety BBC.com is our website and you can find us on Instagram and Facebook. Our restaurant is actually up in Bagram. It’s one oh one five zero Ballgown Highway in Bagram. It’s right on the main thoroughfare there as you’re going in and through background ground, and we’d love to have you come out and visit us.

Lori Kennedy: [00:48:23] Awesome. Well, thank you for joining us today on women in business powered by Business RadioX until next time, this is Lori Kennedy reminding you to keep learning and growing.

Tagged With: Choate BBQ, Kara Frenkel, Kristi Choate, Moving Target ATL

Stacy Santiago With Powerhouse Hypnosis

January 13, 2022 by Jacob Lapera

StacySantiago
Workplace Wisdom
Stacy Santiago With Powerhouse Hypnosis
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StacySantiagoStacy Santiago is a Certified Hypnotherapist, Board Certified Coach, and Licensed Professional Counselor in Woodstock, Georgia. Her passion is helping 6 and 7 figure entrepreneurs quickly and effortlessly dissolve barriers at the subconscious level so they can skyrocket their income, fulfillment, hypnosisand impact to a level that leaves others speechless.

Knowing that our subconscious mind controls 95% of our life and that people are hungry for faster, permanent solutions to painful problems, Stacy created Powerhouse Hypnosis with a unique methodology. Stacy doesn’t put superficial band aids on symptoms for temporary relief.

She takes you deep below the surface of what’s holding you back – money blocks, self-doubt, limiting beliefs, self-sabotage – and unlocks both the conscious and subconscious superpowers you need to create what you want to have and feel in your life. Forever.

Her career path includes experience in insurance, recruiting, therapy, career counseling, and successfully building her first coaching business, True Career Choice. All about the simple life, Stacy spends her time with her husband and three boys, living out her faith, cultivating peace, and constantly learning new things about the mind.

Connect with Stacy on LinkedIn.

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:08] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for workplace wisdom sharing, insight, perspective and best practices for creating the planet’s best workplaces. Now here’s your host.

Stone Payton: [00:00:31] Welcome to another exciting and informative edition of Workplace Wisdom Stone Payton here with you this morning. And you guys are in for a real treat. Please join me in welcoming to the broadcast with powerhouse hypnosis Miss Stacy Santiago. How are you

Stacy Santiago: [00:00:49] Doing well! Thank you, Stone. Thank you so much for having me.

Stone Payton: [00:00:52] Will this conversation has been such a long time in the making? I’ve been so excited about visiting with you. I have a ton of questions. In fact, we may have to have you come back to complete my my entire line of inquiry, but I’m really excited to have the conversation and bring your work to our listeners. Perhaps a good place to start, though. Can you give us just a primer, a little overview, mission purpose? Well, what are you really out there trying to do for folks?

Stacy Santiago: [00:01:18] Yeah, sure. That’s a great question. So just to get perspective, I’m a certified hypnotherapist as well as a board certified coach and licensed professional counselor. And what I really love to do is help entrepreneurs especially quickly and effortlessly dissolve barriers at the subconscious level so they’re able to just break free and skyrocket their income, fulfillment and impact to a level that just really leaves others speechless. That’s what I’m about doing.

Stone Payton: [00:01:51] Well, I got to tell you, I resemble that remark. I’ve been an entrepreneur virtually all of my life, and I’ve certainly struggled. I’ve been very blessed and I’ve had a few wins. I’m sure you see some patterns. Are there some things that you see over and over that you see more and more entrepreneurs struggle with?

Stacy Santiago: [00:02:11] Yeah, absolutely. And what it comes down to, hands down, is mindset. I mean, you may have heard it said that success is 80 percent mindset and 20 percent mechanics. And it’s just it’s so true. We all have limiting beliefs. And the more you grow your business, the more you’re going to feel the effects of these perceived limits, for example. So many entrepreneurs struggle with self-doubt, imposter syndrome, fear of failure or fear of success, or even secretly feeling like they’re unworthy of earning a lot of money. And this all comes from old hardware programing in the subconscious. And most of the time it comes down to one of these root beliefs. I’m not good enough, I’m not deserving or worthy, or I’m not accepted or loved. And what I’ve found is that unless you neutralize and you release these negative beliefs in the subconscious, then they’re always going to create limits and suffering in your life.

Stone Payton: [00:03:13] So I got to tell you, I feel like I am actually in the session because, I mean, these are things that I’ve struggled with personally, and I think or at least I feel like I’m pretty good at recognizing when I’m struggling or when I feel like I’m I’m struggling. But, you know, I don’t necessarily know what to do about it. I think my go to move is is work harder. Read more But, you know, I don’t have like, Oh, this is happening. So now this is what I do to to get self corrected. I bet you see entrepreneurs trying to just because of their nature. They try to fix this on their own right.

Stacy Santiago: [00:03:53] Oh yeah, I was doing that too. I was executing and hustling like a bro. But I face so many limits and struggles in my own journey as an entrepreneur that I couldn’t break free from on my own. And I see that over and over with people as they try and put their head down, do it alone and just overcome it with hustling. They think, Well, if I just work harder and I push, push, push, I’ll achieve, I’ll be successful and I’ll be happy. But if you’ve ever tried this before, and yes, that was me been there, done that, then you know, you know that happy is not the outcome that you get. And another struggle that I see where people go with this is it’s easy to slip into operating with a victim mentality. And that means you believe in an objective reality that you largely have no control over. And what’s not working for you might be because of someone else or someone has something you don’t. And so there’s kind of some blame, some complaining going on there and no judgment. If listeners, that’s where you are, but there is a victor inside of you that’s screaming to be let out.

Stone Payton: [00:05:07] So how let’s do talk about that, your back story a little bit. How does one find themselves in in this line of work? Tell us a little bit about your journey.

Stacy Santiago: [00:05:17] Yeah. So for me, being an entrepreneur, I took the journey starting out. I can do this on my own, I can do it. And I chose a few different models of business, a lot of trial and error. And it all came to this point where I tried to launch something that didn’t work. And it was kind of funny because I had about two people enroll in what my offer was, and I was so disappointed I actually gave them their money back. Yeah, it was just so frustrating for me, and I’ve always been seeking, Well, how do I break free and what do I do? And I’ve worked personally with five different coaches on my own, five different programs and angles. And then I also saw that with the people that I’ve been working with for over a decade and helping them find their ideal path and grow their business, it’s just so clear that there are deep issues and inner struggles that cannot be fully resolved with conscious thought. And so having tried many things and been seeking for a long time, I finally found that best solution hypnotherapy. And now I’ve combined that hypnotherapy mindset and coaching all into this one superpower formula that sets people free to have and feel what they truly desire in their business in life.

Stone Payton: [00:06:36] Well, and I do want to be careful to make the distinction because I get the distinct sense that that you’re not dismissing other methods of introspection and growth and and information gathering and inspiration. I sense that you’re saying, don’t let me put words in your mouth. There’s still a place for the self-help book the education, the, you know, focus and and and setting strategy and all that. I just I get the idea that you feel like there’s this whole other untapped resource that is, if we can take that and use it to compliment all that, then you’re really on on steroids. If you were

Stacy Santiago: [00:07:16] Right, exactly. It comes down to knowing what the real problem is because for some people, it might be knowledge and knowledge can be very helpful. But if you have a route struggle like I’m not good enough this plaguing self-doubt, this need to please people this feeling unworthy or undeserving. That’s not something that’s going to be fixed through business tactics or self-help books. It’s kind of like wanting to see your one hundred piece puzzle finally put together, but all you’re doing is grasping at one random piece at a time. So when you have these root problems, it’s it’s not a matter of knowing something. It’s a matter of being stuck in this toxic pattern of subconscious thought. Does that make sense?

Stone Payton: [00:08:09] Well, it does. And and I realize it would be completely inappropriate to name names. But but I’m wondering if you could help bring an example to life where maybe you’re working with a client and, you know, maybe they’ve got this imposter syndrome, but they they come to you thinking that the the the problem is, is X. And then you help them identify the root cause is why is there an example where someone came to you when they felt like the problem was something more superficial and then you helped them identify something they had not even maybe even entertained?

Stacy Santiago: [00:08:46] Oh, sure. Yes, all the time. So I have this client who has a really wonderful business offer. She’s super bright, hardworking, and she’s struggling with the revenue that she wants to earn. And so that can be a very common experience, right? That’s what’s top of mind is maybe I’m not breaking through to that next level of revenue that I want. So it must be maybe this money issue that I have. I can’t figure out why. What am I not doing right? But in looking underneath the surface with this client in particular, she has this belief that she is not going to be accepted, that she is going to put herself out there. And when she does, she’ll be rejected and she’ll be left alone with nothing. So you see that even though she really does want to amp up this revenue and she wants to get this offer out there and getting so much more momentum with it, it’s not a matter of tactics. She’s already spelled out, she’s mapped out. We’ve reviewed funnels. We’ve looked at all of that, but it’s not going to matter what she executes on because what’s underneath that, as long as she believes and she doesn’t shift out of, well, I’m going to be rejected and I’m going to be left. Along with nothing, it’s just not going to matter what she does, she has to go to that place. And it’s so interesting because in working together, I mean, she didn’t know that on the on the front end of this, she didn’t know that that’s what really needed to be worked on. It comes out only as we do this work with mindset and hypnotherapy because in the subconscious and the heart, that’s it knows where to go.

Stone Payton: [00:10:31] Ok, so let’s talk about hypnotherapy a little bit. I almost characterized it as as the elephant in the room. I think it’s the elephant in my room. I don’t think it’s an elephant in your room. I got to believe that you must meet with some level of skepticism when you’re maybe in your sales and marketing process or in the early part of your counseling, your consulting work. Do you run into some skepticism? If so, how do you deal with it? What really is hypnotherapy? Let’s let’s let’s let’s take the veil off of this thing and really help people understand what this is, can be and can do for them.

Stacy Santiago: [00:11:09] Oh, sure. Yes, this is not something that while it’s becoming more mainstream, it’s not something as common as traditional talk therapy. And often what’s portrayed about it is not an accurate representation of what hypnotherapy actually is. And so in hypnosis, what it is, it’s a powerful state of focus. And as a hypnotherapist, I help your critical mind relax and move to the side so we can access that which you want to change and feel differently about. So when your mind shifts to a lower brain wave pattern called Theta State, which is similar to dreaming, then the mind can find what caused the hardwired beliefs that are not serving you. And it’s in this relaxed state that the mind can release and can accept new programing that frees you to feel and create what you actually do want. And what’s cool is that all hypnosis is just self-hypnosis. You’re completely in control, you’re very much aware. It’s very effortless, it’s very relaxing. You know, you may have experience a little bit of a hypnotic state like when you’re driving and if you’ve ever driven somewhere and you’re like, Well, how did I get there? I don’t remember those traffic lights. That’s a light, hypnotic state. And your subconscious was actually driving for you.

Stone Payton: [00:12:37] Well, and I wonder if that’s and you tell me, is that a little bit of what happens? Is that similar to the dynamic that an athlete or a top performing person in any arena finds themselves in when they say they’ve got the flow or they’re in the zone or the is it touching on that same dynamic?

Stacy Santiago: [00:12:58] Yeah, so there’s different levels, and the closest that you that one could come on their own would be. Perhaps a longer, in-depth meditation where they’re very much visualizing and focusing on that, but even still, that’s in the conscious realm. And where hypnotherapy comes into play, it’s finally getting behind the veil. It’s finally moving aside the analytical mind to wear what comes up for you and what you’re accessing. You have no idea until you’re in it and your mind just does the work for you. You’re your analytical mind is not there dictating anymore. It’s not overthinking. It’s literally kind of just taking a nap on the side. And then your subconscious mind does the work for you, and you can only access it in that deep state when you have an expert that’s helping facilitate that for you.

Stone Payton: [00:13:54] So I’m probably going to use the wrong word here because I’m from a traditional trainer, speaker consultancy kind of background before I got into this line of work, but the question I would typically frame is what does an engagement with you look like? What? Speak a little bit to the process. Someone listens to this either here live this morning, or maybe they listen to it six months from now and they reach out. Is there like this initial consultation? And kind of, if you don’t mind, kind of lay out what the workflow or engagement pattern? I know I’m using their own words, but.

Stacy Santiago: [00:14:30] Mm hmm. Yeah. It’s like, Whoa, what do we do in this? And so I offer a couple of different options. Sometimes a client might want to do just in hypnotherapy. There’s a lot going on. And so we might want to do, let’s say, five sessions to unwind. Some of those deep limiting beliefs like not enough. And then as well do some abundance work so we could take that approach and do in-depth hypnotherapy sessions. There’s also the powerhouse program, which I’ve specifically designed based on what I absolutely know works for people on both the subconscious and the conscious level. So with that type of program, what we’re doing, we’re doing the hypnotherapy sessions, but we’re also learning what we can do on the conscious level to release to manage triggers. So for example, I want you to be in a place where no matter what happens in your day, you’re in the driver’s seat because you know how to reframe, you know, how to make a meaning that serves you. You know how to handle emotion. You know how to see, feel and visualize in a way that manifests 10 times faster for yourself. So I want to give you those tools to do it on a daily basis and then also have the coaching support because I’ll see things you can’t and I’ll help give you that feedback, connect the dots and help you get the feedback you need. So all of this happens so quickly for you, and it’s almost like a night in day in a matter of just a few weeks.

Stone Payton: [00:16:09] Ok, so so I’m sensing there’s there’s genuine the word we would have used in the consulting world is capability transfer. If I’m working with you for a handful of sessions or through a specific sequence, I’m going to I’m going to take away from that the ability to to do some of this on my own. Yes.

Stacy Santiago: [00:16:30] Yes, exactly. Okay. So we’re taking care of the subconscious, what we do and hypnotherapy and release. There is a permanent release because now it’s changed. The hardwired programing has changed. So that becomes part of that permanent solution that operates for you because your subconscious is now doing that work. But then also you’re still going to be triggered in life. You know, the objective is to never feel negative emotion or to never be triggered. It’s to manage that and to move through it, according to your own choosing. And so you’ll want these tools to do what I call live above the line of suffering so that life isn’t just OK going through the motions, it’s not just tolerating the drudgery. No, you live above the line of suffering and you know how to do that because you have the greatest tools out there that you it’s just a super super ninja power that you have, and it changes everything and it and it ripples out. I want this to ripple out to not just to you and your business, but to your family, to people in your community. This has a ripple effect. That’s just profound.

Stone Payton: [00:17:41] I bet it. I mean, this must be incredibly rewarding work.

Stacy Santiago: [00:17:47] Yes. Yes it is. It’s truly wonderful. And when you have people say to you, what you’ve done has literally saved my life. I mean, I’m going to get up every day and I’m going to I’m going to take a stand for you because you deserve to have more. You deserve to thrive. You deserve to have the impact you want to have in your business and your life. There is a better way and a lot of people, you know, they wake up and it’s tough. It’s tough to get out of bed. It’s tough to wonder what your purpose is and if if you’re really enough and I want you to be able to wake up energized knowing that you are creating everything you want, you’re the one generating emotion, the emotion you want to feel. You know that you’re accepted, you’re worthy. You know it to the point where you can see those positive effects manifesting in your business and your relationships.

Stone Payton: [00:18:43] So and I asked almost all of my guests this because I have kind of a sales and marketing lens that I have a tendency to look at a lot of things through. How does the whole sales and marketing thing work for for a practice like yours? Is it something where you go out and kind of beat the bushes? Or is it more kind of word of mouth or how is that? Or is it education or?

Stacy Santiago: [00:19:08] Yeah. For me, it’s through personal connection. So what I like to do is to connect with people in different forums, whether that’s online, it could be Facebook, it could be in a professional group, it could be through my extended network and understand where people are because most people, especially entrepreneurs, are not saying I’m super fulfilled. I’ve got all the abundance I want. I have the complete success and impact. I’ve just totally reached it and I’m great. Most of the time that’s not the case. And so I want to listen. I want to understand where you are and if I can add value, if I can help you, whether that’s with what I have to offer or whether that’s with somebody else that I know of. It would be better to fill in the gap. That’s what I want to do is I want to make sure that you’re on the best path for what you need. And so that’s it. It’s just connecting and listening and then giving my honest assessment of what I would recommend so that you can have what you most want.

Stone Payton: [00:20:09] I’ve got to confess this is such a timely conversation for me. I am going to be on the other side of the microphone later this afternoon. I’m going to be a guest on a on a show and I do. I mean, I’ve been so blessed and this thing of ours has has really helped, you know, our clients build relationships and and grow their business. And there’s a piece of me that I think it’s probably deep down I try to keep it pushed out, and maybe I need to let it out instead. You know, it feels like, man, you know, I guess it’s a little bit of that imposter thing, you know, or like, I’m going to get found out, you know, like, you know, I’m not that bright. I didn’t really invent all this. I just was, you know, kind of here at the right time and found a way to help people grow their business by using this platform to to build relationships. But I’m going to be on the other side of the microphone later this afternoon. And there’s there’s this little piece of me that, you know, hopes it helps. Nobody discovers, you know, Hey, I’m not all that bright, you know, I just we’re just doing this thing and it’s and it’s working.

Stacy Santiago: [00:21:11] Mm, yeah.

Stone Payton: [00:21:13] Does that sound familiar?

Stacy Santiago: [00:21:14] Yeah. And I think what I know is made the difference for me and why I’m so confident in what I do. Aside from the results and having just so many clients over and over again say what a difference this has been, you know, for me, it’s it’s completely heart driven. Like my priority is not the money, it is not the success. It’s the heart. And it’s taking a stand for people and it’s truly helping them reach that level of happiness and love in their life that they have always wanted for themselves in their family. And when you come from the heart and you actually care about people, that’s a power that’s stronger than anything.

Stone Payton: [00:21:58] So is this work that can be executed or partially executed virtually?

Stacy Santiago: [00:22:06] Yes, it completely is. I have clients from all over the country, so everything’s delivered virtually through different modalities, so there’s one on one with me via Zoom. There’s coaching via Zoom. That’s live. And then there’s also modules as well, so I can deliver tons and tons of value at your own pace and that you can always have access to. So yes, it’s super easy. It’s super comfortable. Even the hypnotherapy can be done virtually via Zoom.

Stone Payton: [00:22:35] So I’m kind of a one trick pony and I have a tendency to see everything through the Business RadioX lens. But I think you ought to be on this side of the mic, you know? And I don’t know how that would work, exactly. I mean, you can always use it to build relationships, but I’m talking about like in executing your work. I I don’t I don’t know. You know, and of course, my I go back to the more traditional sources of providing support, you know, the book and the radio show and the talk. But while this is, this has been a very interesting conversation. Before we wrap, let’s make sure that our listeners know how to reach out if they’d like to have a conversation with you or someone on your team, or if they’d like to just learn more about this topic in general, let’s leave them with some, some points of contact.

Stacy Santiago: [00:23:26] Yes, so the easiest thing would be to go to Power House Hypnosis, and you can read much more about it there. And if you’re wanting to schedule a free breakthrough, call with me, there’s a blue button in the top right corner of that home page. There are blue buttons throughout the home page and the About Me page, and you can easily just click on that and calendar will pop up and you’ll see my availability and you’ll just click on whatever time works best for you. And there will be set to connect via Zoom, and we’ll have about a forty five minute call where I’ll understand what’s going on for you and listen to see how I can add value and then we’ll take it from there. It’s super easy and and super fun, and you know, no matter what you just even from that one call, that’s why I call it a breakthrough call is you’ll have so much more clarity, so much more just relief. You’ll feel good that someone out there gets it and you’ll know what next steps are best for you.

Stone Payton: [00:24:31] Well, Stacey Santiago with powerhouse hypnosis, it has been an absolute delight having you on the show. Thank you so much for visiting with us.

Stacy Santiago: [00:24:40] Absolutely. Thank you so much, Stone. Just such a joy to share this. I’m so passionate about it because I know what it can do for people and I want to spread that word. So there’s hope and there’s help out there. You’re not alone. And so thank you for allowing me to share.

Stone Payton: [00:24:56] All right, this is Stone Payton for our guests this morning, Stacey Santiago with powerhouse hypnosis and everyone here at the Business RadioX family saying, we’ll see you next time on workplace wisdom.

 

Steve Taylor With Robin Hood Multi Academy Trust

January 13, 2022 by Jacob Lapera

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SteveTaylorSteve Taylor is the CEO of Robin Hood Multi Academy Trust in Birmingham and has been in post since January 2016. Steve has a strong leadership background in education and, as well as being a National Leader of Education, has worked at a national level on a number of initiatives as well as at an international level.

During the recent Coronavirus shutdown of schools, Robin Hood MAT created #TheLearningProjects – a national editable set of resources for any school in the country to build upon and improve. The team currently runs #PodcastCPD, an innovative and free approach to CPD for anyone interested in education with aim of generating national and global networks.

Steve and the Robin Hood MAT team are interested in open, transparent leadership and collaboration within the education sector and have committed to sharing EVERYTHING the MAT does for others to use as a base to build from.

TRANSCRIPT

Intro: [00:00:02] Welcome to Daring To, a podcast that finds out how CEOs and entrepreneurs navigate today’s business world, the conventions they’re breaking, the challenges they faced, and the decisions that they’ve made. And lastly, just what makes them different.

Rita Trehan: [00:00:19] Well, welcome to Daring To. I’m so excited, we’re starting 2022 with a difference because 2022 is going to be a great year. My first guest on the podcast this year is Steve Taylor. Steve is the CEO of a Multi-Academy Trust – and we’ll tell you what that is shortly -Robin Hood Academy in Birmingham. And that’s Birmingham in the UK, for our worldwide listeners.

Rita Trehan: [00:00:44] And, Steve, I’m delighted to have you on the show because we’re starting 2022, where are they different, where are the passion, because we’re bringing somebody from the education sector. And, boy, business leaders are going to learn something from listening to your story and what they can learn from what you’ve achieved as the CEO of the Robin Hood Multi-Academy Trust.

Rita Trehan: [00:01:04] So, let me begin. I don’t know, when I was at school, most head teachers, like heads of schools, told me that they start their school and they knew at a very early age that they wanted to be a teacher. I can remember when I was five, having all the kids around me because I’m a bit of a control freak and I wanted them to listen to me reading a story to them, even if they didn’t want to listen to it.

Rita Trehan: [00:01:28] But you got your passion from a zoo. Like, I know? Is that right? Like, can you talk me through how does going to a zoo, like, instill this inspiration and desire to, number one, enter the education sector and, second, being such a leading light at the top of your profession. So, go on. For those people that are thinking about what they want to do with their career, is the answer to go to the zoo?

Steve Taylor: [00:01:57] Maybe. I don’t know. I mean, first, I’m going to say thanks for having me. And I just want to start by saying that I think the education sector, particularly in the UK – I can only speak for the UK – has got a lot to learn from the corporate sector. So, I think it’s both ways. Yeah. So, this is in a zoo in Australia.

Rita Trehan: [00:02:17] It gets even better, doesn’t it?

Steve Taylor: [00:02:19] Yeah. Well, I think I never knew what I wanted to do growing up. I didn’t particularly love school. I certainly didn’t love A-levels and further education. And so, I left school and I was a little bit lost to what to do. So, like many people of that school age, I got a part-time job, and got in late, and went to bed late.

Steve Taylor: [00:02:40] But I had a desire to go to Australia, so I flew out to Australia. And, really, with not many plans and got there and felt incredibly homesick and a little bit out on a limb, really, which as a 19 year old knocked me a little bit. Anyway, long story short, I stayed with a family and the family had a three year old daughter. And I got on really well with her. I’d always got on well with children growing up and, also, people with special needs and things. I considered going and working with people with Down Syndrome previously.

Steve Taylor: [00:03:17] And so, I was lost to something to do one day and the lady said, “Why don’t you take my daughter to the zoo?” So, I took her to the zoo. And it was one of those light bulb moments in life. I’m at the zoo and as I was sort of interacting with her and really enjoying the experience, it kind of hit me and I thought, “I know what I want to do. I want to become a teacher.” It’s all clicked. It’s kind of taken me to go to Australia to figure it out. But that’s what I’m going to do.

Steve Taylor: [00:03:47] So, you know, I booked a return flight for two months time, got on a plane, came home, and I got into university. And from there, the rest is history, really. But all because of going and living in Australia.

Rita Trehan: [00:03:56] And its history where you’ve made some really important strides, I think, in sort of thinking about education and helping sort of schools and the education sector itself. Think about the role that education plays and the role that people within the education sector have in terms of their own personal development.

Rita Trehan: [00:04:22] So, look, you started your career, you started in a school, and you tell this story, which I read about, which hit me right in the core because I thought of all the CEOs that I know across different business sectors. And when I hear their stories, a lot of what you talked about really resonated. And it was this kind of like, here you are in this role and everybody judges you. You have this high expectation. Like, the kids are judging you. You’re a good teacher. The rest of the teachers are judging. You’ve got all of the government structures that are judging you on performance. Here you are, this young.

Rita Trehan: [00:05:05] The school that you went to in Coventry had been run by somebody that they’d been there, I think, 20 something odd year, 29 years or something. You were four at the time. Four at the time when they first started there. And here you come in, this young chuck, full of ideas, full of ambition. That’s pretty scary. But that’s something that probably a lot of leaders face, isn’t it? How do you deal with that sort of fear and apprehension?

Steve Taylor: [00:05:35] Well, I think partly it comes down to what drives you, isn’t it? I mean, for me, I always wanted to go into leadership in education. When we talk about being judged by all of those different external factors, that’s the same in any organization, I think the biggest factor that judges me more than anything else, though, is me. And I think that if you’re internally built that way, that’s a massive pressure to deal with.

Steve Taylor: [00:06:03] I think when I went into the headship role at the age of 33, I went in with a massive amount of naivety. And I think when I look back now, I think really being naïve was really good because going in and asking questions without any sort of alternative agenda, just because I didn’t know, was really useful and set me up ready for transforming an organization that had been pretty stale at the time. Just to be clear, that’s not the organization I work for now.

Rita Trehan: [00:06:36] Yes. Yeah. No. This is your first sort of school that you worked for.

Steve Taylor: [00:06:42] Yeah. It gave me a real driving force to move things forward. And a lot of that was done with naivety, which meant that I did some things that maybe others wouldn’t have done just because I’ve not come across it before. And I think, ultimately, that was a strength. But it also meant that I made a few mistakes and put people’s noses out of joint occasionally inadvertently.

Rita Trehan: [00:07:07] You talked about taking risks and learning from failures has been something that’s really important to you. Can you tell us a little bit about, number one, Robin Hood? I don’t know. I think about Robin Hood and I think about the story, Robin Hood. But it’s actually a school. For our listeners, many people won’t actually know what a Multi-Academy Trust is. You’re the CEO of that Multi-Academy Trust. So, tell us a little bit about Robin Hood. I mean, really, is it really called Robin Hood?

Steve Taylor: [00:07:35] Well, a Multi-Academy Trust – for people not in the UK – it’s a group of schools run together as a charitable organization. So, we’ve got about 2,000 pupils spread across four schools. We’re about to go to six and become two-and-a-half thousand pupils. But in terms of Robin Hood Multi-Academy Trust, our offices are based – this is going to sound terrible – by a roundabout in Birmingham. And the roundabout is called Robin Hood Roundabout. And our first school that the trust began as is what is called Robin Hood Academy.

Steve Taylor: [00:08:12] And so, we were saying we’d love to be able to say to you guys that it’s because this was the furthest realms of Sherwood Forest and all of this element. I think the reality, it might be that the school was near Robin Hood Roundabout, and it’s been named because of the geographical location to a roundabout. That inspired it.

Rita Trehan: [00:08:34] Well, it’s the little things that make a difference, right? But actually within the school, if you think about it, it’s like on the sector of like around a roundabout in an area. But you’ve done some really creative things in there that if I think about organizations today, particularly in 2022, what we’re seeing post-COVID and across the world, there is this real demand for think differently, act differently, be differently.

Rita Trehan: [00:09:04] Your voice about being different in the education sector was happening before COVID, back five or six years ago, you were talking about that it’s time for the education sector to make a difference. And, perhaps, the way we’ve been thinking about education is thinking about how well a particular school does or the pupils within that school. You were kind of pushing the boundaries quite early on. Tell us a little bit about your thinking around that.

Steve Taylor: [00:09:33] I think there’s loads of good people out there doing some really creative thinking. But I look at education and I think sometimes kid’s performance driven, isn’t it? You know, in the UK where performance tables. And I think what that does is, historically, not everyone, but a lot of schools and a lot of organizations linked with education, they want to have the upper hand to get the best outcomes for their pupils. But of course, that’s going into a league table against many of the schools and organizations. And it gets to me.

Steve Taylor: [00:10:07] It gets to me because I think that, you know, I’m accountable for 2,000 children in my organization. But the reality is that, if I care about education because it’s vocational, I don’t want to make a difference to children’s lives. It’s not just about 2,000 children. With Robin Hood MAT, our view has always been trying to create a wider ripple in education more than we are entitled to. So, punching above our weight because we’re only a small organization. But I want us to make a bigger difference.

Steve Taylor: [00:10:39] And that means that during COVID, our small team – and we’ve got some really great people on it who do some tremendous work – we built some resources. Because we’re partnered with a school in China, so I saw they’re in lockdown. I phoned up the school in China, and I asked them what it was like to be in lockdown. This was like early February before the UK had gone into lockdown. And off the back of that, we decided to build a lot of resources. And so, we were ready. As soon as we went into lockdown, all of our resources are ready.

Steve Taylor: [00:11:11] But education in the UK, generally, probably hadn’t seen it coming in the same way. So, we offered them out and they weren’t really big across the UK, hundreds of schools are using them and some schools globally. What we said about that was, we would allow people to take our logo off all of the resources we created, and it’s just about making it better. And so, I think it’s not about pushing our name out there with these resources. It’s about these are our starting point. Can anyone build on them?

Steve Taylor: [00:11:40] And I just think in education, sometimes people worry about putting their head above the parapet and they think that they might be seen as having this big ego. Whereas, I see it with this, we’ve done a lot of thinking around something. We’ll put it out there. And if people can better it and improve it, then that’s great. That’s what we want them to do. This is a start. And can they build on it? So, that’s been our view and vision.

Steve Taylor: [00:12:01] But it all comes down to, can we make a bigger difference? Because what I really want to do is, I want to look at myself in the mirror and know that I’ve done the very best that I can do in leading the organization and I want to make a difference.

Steve Taylor: [00:12:15] And I have to say, when we went into lockdown and we started having other schools using our resources, I phoned up my dad to tell him when I was driving home from work one night, and I started crying, which is going to sound wimpy. But I started crying down the phone.

Rita Trehan: [00:12:30] Oh, now, why do we think that sounds wimpy? It doesn’t sound wimpy at all. It sounds like you’re human. You’re just showing some humility and humbleness.

Steve Taylor: [00:12:38] I started crying down the phone to him, and it was because I realized at that moment I’d hit a career goal and it had just dawned on me. I always want to try and make a bigger difference to education. And at that moment, at a time when education, when we were needed, we stepped up because of the team that we’d built. And, you know, it made me so proud, but it also made me cry. And I think part of that is to due with the pressure of the role as well.

Steve Taylor: [00:13:06] Because what you said to me about we believe in taking risks and learning from failures, and I do believe in taking risks and learning from failures. But I’ve got to be honest with you, I hate it when we fail. I hate it. I’m worried about being found out all the time and someone saying, “You’re just not really good enough and on your bike.”

Rita Trehan: [00:13:25] I imagine. I know I felt that myself as a leader during the course of my career. I still feel it every day in the business that I run of you’re responsible for a lot of people. You want to do the best. The fear of failure is always, like, in the back of my mind. But turning it as a positive to say what you learn from that seems to be something that you have kind of grasped and are sharing. So, this idea that you brought to life sort of saying you were ready pre-COVID, if you like, with this, I think, you call it pair and share, which I love.

Rita Trehan: [00:14:05] I mean, it’s almost like the open systems environment, isn’t it? We’re open systems and you’re doing that for the education sector. Isn’t that something that needs a bigger voice? I mean, how do we get other people to understand this importance?

Rita Trehan: [00:14:22] We did some research last year that said connection and collaboration in leadership are absolutely critical to people being the best that they can be. And it sounds like connection and collaboration is something that you’re kind of pushing. Are open systems concept in the education sector in the UK? Come on, are you kidding me? Really?

Steve Taylor: [00:14:45] Yeah. Exactly.

Rita Trehan: [00:14:48] Talk about it because it’s like you’ve made it happen.

Steve Taylor: [00:14:51] That’s exactly what it’s about. It’s encouraging people. The thing about education is people do worry about putting their name up as being a specialist or an expert. So, I think for education to move on where it needs to go, the next few years needs to see all schools and organizations where they’ve done fantastic and amazing work, and brilliant paperwork, and systems to support their children.

Steve Taylor: [00:15:20] I’d like to say that every school publishes on their own website or in a centralized format more of their resources for others to go and take and use. Take the logos off because it’s not about that. And share that best practice. And it is exactly like that in terms of the open system format, where, what we are trying to do at this moment in time in its initial phase, is modeling it. We’ve just launched at the moment Podcast CPD 2.

Rita Trehan: [00:15:46] Yeah. Please talk about that.

Steve Taylor: [00:15:48] That’s a curated podcast because, you know, there’s loads of podcasts out there at the moment. There’s so many that is so easy to miss them, isn’t it? So, we were looking at Podcast CBD 2, and we’re thinking at a time during the pandemic, how do we target people who are interested in learning but don’t have a lot of time when schools and organizations are going to be pushing a lot of health and safety regulation and a lot of training is going to be on compliance? How do we push it?

Steve Taylor: [00:16:19] And so, I thought, “Well, why don’t we curate a list of podcasts?” Some of which we’ve created, others we’ve been on, and others listened to. And that we listen to them a little bit like a book club.

Rita Trehan: [00:16:31] So, is this within the trust that you have or do you [inaudible] anybody?

Steve Taylor: [00:16:36] We pushed out nationwide. We’ve got 400 leaders from across the UK signed up for it. And then, after a couple of podcasts, we do a Zoom where we bring in one of the guests we’ve interviewed and then we put people into breakout rooms and we create networks. So, our thinking around that was, one, people would get to do the learning in their own time, when they’re driving to work, washing up, walking the dog. So, it’s bite size chunks when it’s convenient to them.

Steve Taylor: [00:17:04] But, also, we think connecting and articulating your learning is so important that you make it concrete and you take on board other’s views. And in my view, what we really want to do is start to allow people to make connections and network with other people that they wouldn’t usually meet. And so, if off the back of Podcast CPD 2, some people listen to our podcasts and think they’re great, some think they can be better in other areas, I don’t care as long as they’ve got an opinion.

Steve Taylor: [00:17:33] But what I really want them to have is, when the program is finished – and it’s 11 weeks – I want them to have three or four people nationwide they can call on that they would never have met before. Now, if we do that, that’s an ultimate success because what we’re then doing is we’re pushing forwards networks that are going to last a lot longer than this concept. Which means people are going to be more informed and they’re going to be better at their jobs and make a wider difference to education. So, that’s really the vehicle that we’re pushing it out in.

Steve Taylor: [00:18:00] I mean, we’re learning a lot along the way. I’m doing an MBA at the moment, which is where I met you through it. And as part of that, this is a research project as well so we can make sure it’s as well informed and we can really kick it on to the next level after this.

Rita Trehan: [00:18:15] I mean, it’s pretty cool if you were like somebody young right now thinking, like, “I thought about going into the education sector. But I don’t know, it gets bad press. Is it a career for me or whatever?” I mean, it sounds like you’re making it almost like a startup kind of organization environment. It sounds pretty attractive to somebody that might be thinking about the education sector. I mean, how do you position something that is so vital for the development of people of the future and getting them to think about education as a career that has so many avenues to it and so much entrepreneurship to it?

Steve Taylor: [00:18:57] Well, I think that sometimes when we say to people, go into teaching. The teaching status across the world, in some countries, it’s valued. In others, it’s a lower status. It’s valued in the UK. But I think when you’re saying to people these days, “Go and become a teacher,” I think we need to get it and make it clear to people that it doesn’t have to be for life. You know, you can be a little bit more fluid with your career than that.

Steve Taylor: [00:19:25] You know, I’m 43. I’m running Robin Hood MAT. Am I going to be a CEO of an educational group of schools until I’m 65? Absolutely not. Because I want to know that I can go on and be tested in other areas and have I got transferable skills. And so, I think we make going into teaching and education more appealing to people by almost releasing the pressure a little bit.

Steve Taylor: [00:19:51] Don’t think about it as an entire career. Think about it as some amazing skills you’re going to develop. But it doesn’t mean that you can’t go on and transfer that into something really amazing in the corporate sector. I just think that education and going into teaching, in the past, it’s been a little bit blinkered because people go in at the age of 21 and they leave at 60. And, often, they’re tired and worn down because it’s quite an attritional career.

Steve Taylor: [00:20:16] But it doesn’t have to be that way. You can make a difference to children’s lives. You can kick on and really help organizations move forward. But then, you can go and try something different. That’s what I’m interested in doing because, from my own wellbeing, I’ve got to have another avenue in the future that I can go down to see am I a one trick pony or can I go and do something in a completely different field?

Rita Trehan: [00:20:43] It sounds like to me that you are, like, articulating something that a lot of people are talking about right now. Like, we’re hearing about mass resignations, the big resignation crisis that people are rethinking their lives and what they want from them lives sort of maybe spurred by the COVID crisis and what that has created and people’s thinking about it.

Rita Trehan: [00:21:04] But this concept of career experiences as opposed to a career, I mean, how can we get sort of like the private sector and the public sector to be thinking about that more broadly? I mean, you’ve managed to get sort of people thinking about collaboration and connection more broadly across the education sector to say it’s not about calling. What’s your views on how we might be able to make career experiences through the lenses of private and public sector as something that’s real, it’s really doable, and actually maybe what people are looking for right now?

Steve Taylor: [00:21:41] Well, I think we missed a massive gap in terms of, you know, corporate social responsibility in the corporate sector. I think there are loads that do a tremendous job. There are some organizations that probably missed a trick a little bit.

Steve Taylor: [00:21:56] I’m lucky enough one of my close friends is higher in Pepsi, and I go running with him three times a week. And we talk leadership, and we talk about insight into how his organization is run, and we talk insight into how my organization is run. And I think that the collaboration between education and the corporate world I don’t think it’s built a lot. I think in the UK it’s really flimsy. I think there are so many opportunities missed.

Steve Taylor: [00:22:31] And, often, when we look at corporate social responsibility into schools, you know, I’m thinking banks and different elements, maybe improve the the campus or the building, it might be to do something with the children. But I think that in terms of staffing, you know, giving people an opportunity to see what education looks like from the corporate sector on their careers, and also giving teachers the opportunity to look outside of the education sector, I think, is an absolute untapped reserve that we’ve got to start to explore in much greater depth.

Steve Taylor: [00:23:04] And I think if we can do that, we would see partnership in terms of corporate and education working together. But, also, those career steps, I think, would be a little bit easier and they’d be a little bit less regimented. And it would open up people’s minds to the fluidity of where careers can go.

Rita Trehan: [00:23:23] Could you imagine? I mean, I was just thinking about your concept of taking all the things that you’ve learned, all the resources that you’ve put together, like, putting them out there for everybody to sort of share nationwide around education, which is what Robin Hood Multi-Academy Trust has done. We’ll call it MAT, the MATs – short term – so that people know what a Multi-Academy Trust is.

Rita Trehan: [00:23:45] I mean, if you were to imagine a corporation, say a Pepsi as an example, took their logo off and actually shared their resources with other corporations. Imagine what that network might look like. And yet it’s not that inconceivable to apply this concept about making a bigger difference, which is what you started to do at Robin Hood. Applying that concept maybe it isn’t as difficult as people might think it could be, right? There could be some things they could learn from doing that.

Steve Taylor: [00:24:21] Yeah. I agree. I do wonder sometimes – well, I think I know I’m idealistic in my thinking in terms – because whenever people are creating, when we’re doing this co-creation of concepts and when we’re building materials, deep down isn’t it that a lot of people actually want credit for what they’ve built? For people to know that they were the first creators of something that was fairly original?

Steve Taylor: [00:24:49] How we get past that? Actually, even in the education sector when people build stuff, they’ve put a lot of time and effort with their teams. So, taking logos off is a bit of – and I’ve got to be honest with you –

Rita Trehan: [00:25:02] Scary, right?

Steve Taylor: [00:25:03] Yeah. When we first started doing it and I put it on Twitter, we had some people on Twitter who had got followers of like 40,000 and 50,000 people. They took our stuff. They put it onto their own stuff. And they pushed out themselves as if they’d made it themselves. And I was encouraging that. I was encouraging that for schools. Well, how do you fight it is that some people were going to push it out and almost take credit for making it? And I had to overcome how that made me feel because, actually, we’d put thousands of hours into that work.

Rita Trehan: [00:25:41] How did you overcome that feeling? Because that’s a very true and valid feeling that a lot of people have? Like, as an entrepreneur having entrepreneurial insight or innovation, the buzz comes from having created. But then, to see somebody just perhaps kind of like not recognize that, how do you deal with that conflicting emotion of wanting to share in it, to be open, and yet this feeling of like, “Yeah, but it was my baby.”

Steve Taylor: [00:26:12] Well, I think that I’m going to give a really honest answer because there’s two part. The first part is to really look at the reason why we’re doing it. And the reason why we’re doing it was because we wanted to make a wider difference. So, it doesn’t matter whose logos on it. If it’s out there and more people are seeing it, the ultimate aim is helping people out at a time when they are nothing. And so, the more people that have that, the better. So, the first step was I got to get over myself a little bit, and that is the important thing.

Steve Taylor: [00:26:42] But the second part is – and this is the really honest answer – I saw a couple of individuals on Twitter who were marketing it as they develop themselves and were using it as a vehicle to increase their followers, as I did. So, I’m not talking about schools using it, but someone who is trying to get a trajectory of pushing themselves further up.

Steve Taylor: [00:27:04] I just got in touch with them. I messaged them and said, “I see you’re using our stuff, and that’s fine. But just be aware the driver for this is to get it out to as many schools and children as possible at a time of need, not just to rebrand and sell as something that another individual has created.”

Rita Trehan: [00:27:25] So, I think that’s a really powerful lesson. And, listeners, as you listen to that, go back and just replay that if you get a moment. Because there’s some really powerful learning in that, which is, when there is something that’s uncomfortable but actually needs to be brought to the surface, do it in a constructive way but be transparent about it. And what you just shared and thought like, “To be really honest, here’s what I did,” was transparent leadership in its truest form. So, I encourage you if you are a leader today listening, go back and just listen to that and then think back to how transparent are you being as a leader right now? And maybe there’s a little nugget there that you could learn from.

Rita Trehan: [00:28:09] So, let’s talk about you as a leader. So, most leaders during COVID have experienced some kind of change or reflection or, I don’t know, some kind of epiphany. Maybe not in the case, I don’t know. But what’s your experience? How do you feel? Do you feel different? Do you feel the same?

Steve Taylor: [00:28:32] I tell you, it’s been a roller coaster. An absolute roller coaster. And I’ve been through a whole range of emotions. At the start, I felt education, when we were doing lockdowns, I felt that if you’re in public service, you have to step to the fore and you have to make a difference. And I felt it’s not on the same level, obviously, when countries go into war in World War II and things. But when education was asked to remain open and keep going during those lockdowns, I felt a sense of pride because we were needed and we stepped up.

Steve Taylor: [00:29:07] And so, for that, that was a massive career. And I felt that education needed to forge the way ahead and make the biggest difference possible. So, there were highs there. I think as we progressed into more lockdowns and we had staff absences, budgets – I mean, we’ve got about an £8 million budget – supply, teachers, and all this sort of stuff, covering classes because we had staff illness, it then started to become attritional. And when we started to realize, I’m just saying, we’re going to return to normal doesn’t mean it’s going to be the case, nor should it.

Steve Taylor: [00:29:45] But there have been times when I’ve been massively, massively tired. And I don’t think that’s different for anyone in any role or sector because I think we’ve dealt with some elite problems. We’ve been very reactive in our thinking. What we’re trying to encourage our leaders at the moment is, if you’re reactive in your thinking for long enough, you’ve got to be careful your default mode doesn’t become a reactive thinker. We want all of our leaders in our organization to be strategists. We want them to look to the future with hope, and to be empowered to make a difference, and not to feel as though we’re always reacting to the Omicron variant or the Delta variant or these sides of things.

Steve Taylor: [00:30:27] So, I think it’s been a roller coaster. I think there are times when – if I’m honest with you – I’d quite like to go and buy a little cottage in the middle of a field with no internet, no Wi-Fi, and just a wood burner and a little library. And I’d like to go and cut myself off from civilization.

Rita Trehan: [00:30:45] You can’t do that because Robin Hood Multi-Academy Trust needs you. And all the kids and the wider community, we need leaders like you to be pushing.

Steve Taylor: [00:30:59] I think it’s normal to feel it.

Rita Trehan: [00:30:59] Yeah. Of course, it is. Absolutely.

Steve Taylor: [00:31:01] I think with leadership, personally, when the going gets tough, I have to have exit strategies for myself. It’s just how I deal with pressure. And the reality is that, very rarely do I ever take an exit strategy. But knowing that I’ve got one, knowing that I’ve got out.

Steve Taylor: [00:31:25] I think the other thing to say is that, if you go into something, you absolutely love it, and you believe in what you do, and you believe that it’s making a difference, and it’s vocational, you have to be really careful. Because you’ve been so guilty of this, your personality – you the individual and you the leader – becomes so entwined. That’s great when things are going well. What concerns me is when things don’t go well, can you separate out the two?

Steve Taylor: [00:31:50] Because, of course, if my organization fails and I am found out, it doesn’t mean I’m a terrible person, does it? It just mark me that I’ve got it wrong. And trying to separate those out, I think, that’s something that I’m constantly battling with all of the time. Because if you care, trying to say that something is just a job, it’s not always the easiest thing to do, is it?

Rita Trehan: [00:32:14] So, I think there’s so many lessons that leaders can learn from that. There’s sort of the fragility of leadership. It’s fragile. It’s lonely being a leader sometimes. It can be a lonely job. It’s incredibly rewarding when it reaches its pinnacle of that feeling of that connection with what you do and how it delivers.

Rita Trehan: [00:32:38] I mean, you have a staff around you, how do you encourage the young leaders within your organization to really grow and develop? You’ve talked about some of this. I mean, pair and share blew me away. Like, 150 people across different organizations getting involved and paring and sharing and learning. Internally, what are you doing? Because, you know, there’s a lot going on, not just in the UK, but around the world. There’s a lot of focus on education.

Rita Trehan: [00:33:07] You know, kids are suffering too. Let’s not ignore them in this ecosystem. It’s hard for them to be in and out. Our formative relationships are formed at an early age. How are you helping your organization and the leaders both guide themselves, but the individuals who they’re serving?

Steve Taylor: [00:33:29] Well, I think that, firstly, we believe in distributed leadership. So, my central team that I work with, a good number of them are way better than me in terms of what they do. I’m fortunate I’ve got a great team. We really try and we’re pushing out at the moment heat experiences for our leaders. We’re trying to systematize that we push them into some experiences that push them well outside of their comfort zones, and we call them heat experiences.

Steve Taylor: [00:34:05] And we’re trying to build those into their performance management systems because we want to see how they operate when they’ve got their back to the wall, that’s when you do your greatest learning. So, we’re trying to make that our focus moving forwards.

Steve Taylor: [00:34:18] The other thing that’s happened, it wasn’t by design, it was by luck. When we went into lockdown, I decided that we were going to set up a collaborative group within only Robin Hood MAT. I was going to call the group Call To Innovate. And so, I emailed out every member of staff in the trust and said, “We want to create some wider resources and we want to make a bigger difference to education. Do you want to come and join us on some of the Zooms with this to be part of this team who are going to be doing this level of thinking? You won’t get paid any extra money for it. It’s going to be in your own time and it’s going to be after a hard day’s work during remote education. But if you’re interested, we’d love to have you with us.”

Steve Taylor: [00:35:02] So, we sent that out to our staff across the organization. And, you know, 50 people signed up for it and joined our Call To Innovate teams. And what we did then was, we built some really tight skillsets and put them into collaborative working teams of about five and had flat stretches in them. But they would take it in turns lead in that structure.

Steve Taylor: [00:35:24] And what we saw was, actually, there were some people who we had totally not understood just how effective they were and we hadn’t understood just what skill sets they got. And so, we saw loads of great leadership come out of that purely because we’d given people the opportunity to make a difference to the greater good. And they stepped forward and they were unbelievable in it.

Steve Taylor: [00:35:47] So, that really taught me that, actually, whilst we talent manage and look in our organization for up and coming leaders, sometimes just giving people some great opportunities, there are people who stepped forward to maybe aren’t envisaged, but they really made a difference. And that really showed me that, actually, sometimes you’ve just got to have the faith to give people some of the opportunities and see how they run with it. And this concept did that. So, that pushed out this belief with us that distributed leadership and giving people opportunities is just so important, which sounds obvious. But sometimes it’s funny the vehicle to do that, isn’t it?

Rita Trehan: [00:36:25] It’s a massive sort of reflection on the fact that, actually, just asking people, there are people often dying to be able to showcase or contribute what they’ve got. But finding the right avenue for it when things are very structured are often not possible. And yet what you created was an environment that said like, “Hey, come tell us what you can do.” And people have stepped up to that.

Steve Taylor: [00:36:51] So, again, I think there’s a lot of similarities and sort of innovations that both public and private sector can learn and listen to the calling, which is loud and clear in the world today of people saying they want to make more difference. They want their skills to be utilized. They want people to know what they’re capable of doing.

Steve Taylor: [00:37:13] And maybe this Call To Innovation concept or this kind of ecosystem lab that you’ve created is really at the forefront of things. I mean, the more and more you talk about the work that you and the team have done at Robin Hood MAT is really on the edges of innovation.

Steve Taylor: [00:37:35] I don’t know many schools, for example, that offer Mandarin from nursery school age. I mean, I don’t know, when I was at nursery school, there wasn’t that on offer. I mean, that’s pretty innovative. Where did that spark from? There’s just like oodles of innovation that seem to be pouring out of the Academy Trust.

Steve Taylor: [00:37:59] The guy I took over from Richard Hunter, he was really innovative. And I can’t take any credit for introducing the Mandarin. He introduced the Mandarin. And it’s brilliant when you see it because we’ve got kids in nursery that are learning nursery rhymes in Mandarin. And by the time they leave in year six, 11 years old, they’re halfway towards a GCSE standard by the time they go off to secondary school.

Steve Taylor: [00:38:28] So, you know, I think that what I got from Richard and the thing is I inherited an organization that thinks that way because of the work that Richard Hunter and his predecessors had done. And as a result of that, really part of it is the enjoyment of thinking differently, doing things differently, isn’t it? And, you know, going into boundaries that others maybe haven’t done before.

Steve Taylor: [00:38:54] I think, if you can get an organization doing that in education – there are some that do it really well – often, we’re a little bit institutionalized. We operate within certain parameters and think that we’re tied to how we have to operate. I think it can be a lot more fluid than that, and we enjoy the chase of trying to do something totally different.

Steve Taylor: [00:39:16] So, yeah, we also have kids. One of the kids said to us, “I want to send a rocket into space.”

Rita Trehan: [00:39:24] Why not?

Steve Taylor: [00:39:24] So, rather than the teacher, say, “You can’t do that.” We designed the rocket on a 3D program CAD drawing. We’ve got a 3D printer, we printed out. We hired a weather balloon. We put a GoPro on it. And we sent the rocket up on to the edge of space and filmed the curvature of the Earth. And that’s because a teacher listened to a child when they said, “I want to send a rocket in space.” And the first thing they didn’t say was, “Well, we can’t do that.” But they said, “How can we do that?” And I think that that’s so important to have that organization where people are taking kids [inaudible].

Rita Trehan: [00:40:03] It’s not the know, it’s the how. Jeff Bezos, if you are kind enough to listen to the Daring To podcast, or, Elon Musk, if you’re listening, there was a young lad in school in Birmingham in the UK, where the school encouraged a young child to create a rocket and send it to space. So, if you’re looking for any ideas, look no further, Mr. Bezos and Mr. Musk. I hope you’re listening. And who knows what else they might learn from you?

Rita Trehan: [00:40:38] Steve, I would love to continue talking to you but we are close to time. I do want to end – before asking you to share your details with people – two things, you said one of your favorite quotes was, “Limit is like fears are often just illusions.” I found that a really inspiring quote. Tell me how that applies to you. It’s not yours, you said you think it comes from a film, it may come from Will Smith, I don’t know. But “Limit is like fears are often just an illusion.” Give an example.

Steve Taylor: [00:41:13] Well, I’m not sure. So, I think as we grow with Robin Hood MAT, we look to the future and we look at can we become bigger. Not because we want to become bigger by numbers, but because we want to make a bigger difference. But with each growth phase comes risk, doesn’t it? And I think we’re trying to encourage ourselves that as we look to the future, we don’t become hamstrung by the fact that we might just fail. Because, in my view, if you’re going to go on and become truly exceptional, you’ve got to be prepared to put it all on the line, haven’t you? Not recklessly, but you’ve got to be prepared to take the biggest risks to get to where you need to get to. And from that just might come great learning.

Steve Taylor: [00:41:58] And, personally, I love listening to Steve Jobs’ inauguration speech at Stanford, because when he talks about looking back and connecting the dots, and that sometimes at your lowest ebb, you might do your greatest learning. I think that is just so important because that’s how I ease pressure on myself. Which is, it might all go wrong but maybe the making of me is in it going wrong. Just as long as I can flip it, I’ve got some positive to come out of it. If we’re daring to go into an area that we’ve not done before.

Rita Trehan: [00:42:29] That cycle. And as I ask all my guests, I ask them to finish with a daring to moment, so something that they are daring to do, daring to have done, or daring to hope will happen. What’s your daring to moment?

Steve Taylor: [00:42:43] Well, I think professionally, not in the near future, but in the medium term to long term, I’m daring to save my skills that are transferable to go into a different sector to see what learning I can do. And knowing that if that doesn’t work, I’d come back to the education sector more informed, more enlightened, and a better leader of education. But just daring to take the blinkers off and look further afield in the future.

Rita Trehan: [00:43:12] That’s brilliant. And, Steve, if people want to know more about the work that Robin Hood Multi-Academy Trust is doing and they want to know more about you, what’s the best way for them to do that? Like, LinkedIn, Twitter, social media? Share some details.

Steve Taylor: [00:43:28] I think Twitter, if you want to get in touch with me personally, it’s @tambotaylor, that’s T-A-M-B-O-T-A-Y-L-O-R. That’s my granddad’s nickname, Tambo. A bit sad but there you go. That’s my Twitter handle. And then, if it’s Robin Hood, it’s @robinhoodtrust. And if you want to know more about Robin Hood, you can go on www.robinhoodmat.co.uk and [inaudible].

Rita Trehan: [00:43:49] That’s brilliant. Thank you so much. We’ve started 2022 with a great podcast. Some massive learnings for people, I think, leaders everywhere. And your insights are inspirational, I think, to both the public and private sector. So, thanks very much. Thank you very much for being on the show.

Steve Taylor: [00:44:09] Thank you for having me.

Rita Trehan: [00:44:11] Thanks for listening. Enjoyed the conversation? Make sure you subscribe so you don’t miss out on future episodes of Daring To. Also, check out our website, dareworlwide.com, for some great resources around business in general, leadership, and how to bring about change. See you next time.

Tagged With: Robin Hood Multi Academy Trust, Steve Taylor

Wayne Schatzel With BizDevOne

January 13, 2022 by Jacob Lapera

WayneSchatzel
Coach The Coach
Wayne Schatzel With BizDevOne
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BizDevOne

WayneSchatzelWayne Schatzel helps small business owners take control of their businesses and life.

Why small business?​

They often hear the phrase in business, “nothing personal, it’s just business.” However, the origins of that phrase is credited to Otto “Abbadabba” Berman who was an accountant for organized crime. Big business has adopted this same mindset and with it, they treat employees like numbers and their clients like transactions on a spreadsheet. Business should be personal.

The small business is the perfect David vs. Goliath underdog story. With a failure rate of 20% in the first year and only half making it to the 5-year mark and 30% making it to 10 years, the odds are against you.

The small business owner competes against a tremendous number of other small businesses, large corporations with seemingly unlimited resources, and governmental regulations and taxes that restrict revenue and opportunities. However, there is no better place to create the work and lifestyle that they want to spend their time doing. For him, it is personal. He help small business owners not only succeed but to flourish.

Business is about relationships, with your employees, vendors, and customers. It is creating a culture of success that everyone wants to be a part of. It is developing a strategy that matches your vision, creating processes that make running your business more efficient and delivering the products or services that your clients rave about. It’s not about him, it is about them and their business.

“I don’t do it for you, I do it with you.” – Wayne Schatzel

Connect with Wayne on LinkedIn.

What You’ll Learn In This Episode

  • The difference between consulting and coaching
  • Small business owners work in their business and not on their business
  • It is important to work with a coach to get better awareness and manage their mindset

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now, here’s your host.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Wayne Schatzel and he is with BizDevone. Welcome, Wayne.

Wayne Schatzel: [00:00:43] Hi, Lee. Nice. Nice to be here. Thanks. Thanks for asking me to join you.

Lee Kantor: [00:00:50] Well, I’m excited to learn what you’re up to. Tell us a little bit about Biz Dev one. How you serving, folks?

Wayne Schatzel: [00:00:57] Well, Biz Dev one, I’m a life coach and business consultant. So Biz Dev one is I work with small businesses and I help them kind of reevaluate some of their goals or even just create goals and, you know, achieve this success that they’re looking for.

Lee Kantor: [00:01:16] And what was kind of the genesis of the idea? What’s your back story?

Wayne Schatzel: [00:01:20] Well, my backstory was I worked in a lot of different businesses. I worked in sales, I worked in I.T., so I’ve always been a big proponent of business. I love what businesses can do for people. And when I became a life coach, I wanted to work with business owners in general. I saw that business owners, you know, we’re under a lot of stress. They wore all the hats. So basically, I figured I could help the business owner. I help a lot of people that work for them, their vendors, their customers, all that. It’s a bigger ripple.

Lee Kantor: [00:01:54] And when you’re dealing with especially small business owners, are they kind of look at the world a little differently than maybe somebody who’s kind of working in a corporate environment?

Wayne Schatzel: [00:02:05] Oh, yeah, a business owner. I mean, they’re taking it all on their own. A lot of times what I find is the business owners are it’s their their brainchild, their baby, so to speak. So they want to really control what goes on in the business. They want to control basically their life, their lifestyle. A lot of times people come in there to plan their own business to basically run their own life. But with that comes a lot of other things. We talk about life and work balance, but really, it’s just kind of developing a harmony, right?

Lee Kantor: [00:02:42] And it’s one of those things where when you go and become self-employed, you think, Oh, I’m getting rid of my boss that I hate, and now you realize I got 100 bosses. Every one of my clients is now my boss.

Wayne Schatzel: [00:02:53] Yeah. You go from if you had a company that you could just take a month off and it runs itself, that’s really a company. But basically, you’re you’re taking on a self-proclaimed job.

Lee Kantor: [00:03:07] And is that kind of an awakening for a lot of people? They they didn’t they didn’t realize that that’s what they were going to do.

Wayne Schatzel: [00:03:13] Yeah, I think so. You know, if you’re like a great mechanic and, you know, great at fixing cars and you don’t want to work for somebody else’s schedule, you decide on, you know, go into business for myself and they don’t realize, Oh, well, I got to deal with, you know, hiring people, HR issues, payroll, marketing, things like that that they didn’t have the expertize in. And now all of a sudden, they’re there to try and do all those jobs, which because that’s not their skill set. It takes them longer than they probably need to take on those those issues.

Lee Kantor: [00:03:47] Now, in your practice, you do both consulting and coaching a lot of folks, you know, pick a lane. Why was it important for you to do both?

Wayne Schatzel: [00:03:58] Well, I found what the small business owner, you know how you are one way. You are an always right. So there is no differentiating between work in your life as a small business owner because you’ll work late, you’ll work on weekends. So a lot of times the business owner is so focused on their business that they’re not paying attention to things that are going on in their own mindset. So what I find is very valuable is I can be working on a specific subject matter in their business, but it’s their own personal limitations that may be getting in the way. So I just kind of switch hats and I coach them through that, you know, that obstacle is that limiting belief. And then we move on to the problem at hand with the business

Lee Kantor: [00:04:48] Now is that usually the point of entry is more of the coaching standpoint and then getting into the nuts and bolts of the business or does it go the opposite where they have a problem they’re trying to serve with their business? I mean, your your firm’s called biz dev ones. I assume business development is a component of this.

Wayne Schatzel: [00:05:04] Yeah, it’s funny because I started out, you know, as a coach, you would think performance was the way I started with. But it’s most business owners are focused on their business. They’re not really thinking about themselves. And, you know, people understand that they, you know, coaches are helpful, but they don’t realize how it’s affecting them. So when I’m able to do both, that seems to be the the secret sauce for for what I do for my clients, right?

Lee Kantor: [00:05:31] But is the point of entry kind of the kind of the frustrations or is it that I need to get more sales?

Wayne Schatzel: [00:05:37] Yeah, it’s usually the problem with the business that’s going on, whether it’s, you know, their marketing or they’re having some problems where their business isn’t doing as well as they think they’re not sure about what they’re delivering for their business, those type of things. It’s usually a business issue that starts the conversation now.

Lee Kantor: [00:05:57] Is there any advice you can give to the listener here? That is, a lot of our listeners are coaches trying to learn and be better from this standpoint. Is there any kind of advice you can give them that they can do on their own to kind of maybe alleviate some of the frustrations they might be dealing with?

Wayne Schatzel: [00:06:14] Well, I think if if you’re talking to the coach, keep it simple. I think sometimes we have a tendency to overcomplicate things and sometimes the simplest answers is, are the best ones, you know, don’t you don’t have to dig far. The client, the business owner with the right questions is going to tell you exactly where the issue is.

Lee Kantor: [00:06:38] And so it’s just a matter of maybe kind of asking yourself some basic questions and really get clear of those priorities that maybe when you started have kind of drifted a little and maybe get back to a true north.

Wayne Schatzel: [00:06:50] Yeah, a lot of times, you know, the business owner now is doing something that they really didn’t have the passion for. So it’s just sometimes it’s just a reevaluation or even a reframing of what that task is and how that’s going to get them to their end goal.

Lee Kantor: [00:07:09] And do you find that a lot of business owners have trouble delegating like and what happens is all of the kind of work that they are not passionate about, it’s taking up the majority of their time and they kind of lose the passion that they had because they’re not doing the work they love and they’re doing all these kind of administrative or operational tasks that they were. They didn’t sign up for it to begin with.

Wayne Schatzel: [00:07:32] Yeah, you’re right on point with that. I’ve had clients where they didn’t want to let go of either the finances, right? So that might not be their strong suit, but they they feel like that’s something that they don’t want to reveal or whatever the case may be in their mind, but sometimes just having a bookkeeper taking that task off your hands frees up your headspace.

Lee Kantor: [00:07:57] And then sometimes they’re kind of penny wise and pound foolish when it comes to investing in something like that.

Wayne Schatzel: [00:08:02] Yeah, especially if they are, they’re struggling with their business. So they’re they’re they’re really trying to hold tight onto the purse strings, which makes a lot of sense. But it just sometimes they need to have that 36000 foot view to see what what this really is going to mean to the business. And when you’re when you’re in that lack mentality, a lot of times you’re working in the business and not necessarily on the business.

Lee Kantor: [00:08:29] Now do you ever find that business owners kind of are neglecting the ecosystem that’s around them? They’re not kind of getting as much out of their employees, their vendors, even their customers as they could be if they just asked.

Wayne Schatzel: [00:08:45] Yeah, there’s plenty of that, especially in the employees. I mean, there’s been many instances where they’re looking outside of their own company and somebody within their company has some expertize that they can just tap on the shoulder to get them through a particular hurdle. Or even that person might want to move into that kind of a position that could help the company.

Lee Kantor: [00:09:07] Now is that when you’re working with folks, is that where you’re helping them kind of maybe see the forest for the trees like you’re getting in there and with fresh eyes to see maybe kind of even assess like, OK, do you have a lot of assets here that you’re not really leveraging? And there’s a lot of opportunity just right in front of you and a lot of people look outward instead of inward. And there might be kind of there’s a book called like acres of Gold in your backyard that may not you may not be paying attention to because you’re looking, you know, down the road.

Wayne Schatzel: [00:09:37] Well, what I usually find when working with a business owner, that’s kind of in distress. They are. Their head is down there grinding it out. And what I try to do is I come in and I try to really get into their vision of what they wanted for their business. I kind of get in the box with them for a little bit and to see what their initial goals were, what they’re trying to accomplish. And then I try to take them out of the box and give them that 36000 foot view so they could see the forest and then they could see the direction they want to take the, you know, in the forest when they back down among the trees. So usually that that usually helps them a lot because it gives them some clarity that they were missing

Lee Kantor: [00:10:23] And those fresh eyes that I mean, that’s a good exercise for anybody at any stage of their business is to have somebody with fresh eyes. Just look at things that might kind of open up your mind to to opportunities you may not have considered.

Wayne Schatzel: [00:10:36] Yeah, that’s definitely true. And then after that, it’s once you you see that path, then you start taking those action steps and then spend. A lot of accountability comes into play there, but you have to take some action to that’s different than what you’re doing. You know, I guess it’s Einstein’s theory of insanity, so you need to have a when you get that, you know, 36000 foot view, you come back down, OK, what’s the plan? And then you got to start doing it right?

Lee Kantor: [00:11:06] And then does that part of your role also, that accountability partner?

Wayne Schatzel: [00:11:10] Yeah, absolutely. I helped them with the strategies, the strategies at that point, thinking about whether it’s a marketing strategy or even just processes to improve what they’re currently doing to make them more efficient. And then we set up, you know, milestones and we work to make sure that we’re hitting hitting those targets in a timely manner.

Lee Kantor: [00:11:29] And then when you do things like that, it’s amazing what can be accomplished?

Wayne Schatzel: [00:11:35] Yeah, it’s there. Surprised a lot of times the business owner surprised that it wasn’t as difficult as they made it out to be. But I mean, I think we all kind of do that. We make we tell a story that’s not true. And, you know, we base all our actions on that, that false narrative, right? But once they see the truth of that, then it be it becomes a lot lighter. The workload becomes a lot lighter.

Lee Kantor: [00:11:58] Right. Because now there’s steps that can be followed. It’s not this kind of ambiguous thing that you just imagining. It’s like, OK, I do these six things, and let’s see what happens rather than, I don’t know it could be. There’s a lot of uncertainty now. Can you share a story? Don’t name any names, but like where somebody came to you with a certain type of problem and then you were able to help them work through it and get their business to a new level?

Wayne Schatzel: [00:12:26] See, yeah, this I can talk about. I work with one client in particular that they’re they’re relatively new and they were working in an industry with low voltage wiring, and they have a person, another company that could mentor them, that you offered to help them. But they weren’t utilizing some of his knowledge and they weren’t positioning themselves in the industry. So like we were talking about before, just a few questions. You know, I asked, Did you do a SWOT analysis? Did you look at your competition? What’s what’s what’s your your biggest competitor doing? Why aren’t you setting regular meetings with the mentor and sitting down with the mentor and looking at things that maybe gaps that he can help you with? And it’s amazing, just those certain questions within four weeks. They totally changed their trajectory.

Lee Kantor: [00:13:34] Yeah, it’s it can happen that quickly. The right relationship and the right contact or connection can just it’s almost I don’t want to say it’s like magic, but it can happen like magic, where all of a sudden the door opens and now all your problems kind of go away because this this this person or company filled a gap that you needed.

Wayne Schatzel: [00:13:56] Mm-hmm. Yeah, it could be as simple as that. It’s it’s surprising.

Lee Kantor: [00:14:02] Now what is the way you work with your clients? Is it is it direct one on one coaching group coaching? Do you do mastermind groups like how do you serve your clients? How do you how do they work with you?

Wayne Schatzel: [00:14:12] I do one on one coaching, mostly with the business owners because I need to. Sometimes I’ll work with them and a group of people within their company. We could do a group mastermind just with their company. I do also a mastermind group with other business owners. But when I’m working with a business owner, I like to be one on one.

Lee Kantor: [00:14:32] And then so that’s like kind of a regular rhythm where you’re checking in and giving them homework and checking progress and holding them accountable.

Wayne Schatzel: [00:14:40] Yeah, we’ll meet once a week for an hour or two. I’ll give them some tasks, some assignments, things that they should be looking at working on. And then, you know, they could check with me through text message or a phone call during week. And then we, you know, we reconvene back a week later.

Lee Kantor: [00:14:58] Now, when you started your practice, what was kind of the first clue that you were on to something that you had a good thing going here and that you could really help a lot of folks?

Wayne Schatzel: [00:15:08] Well, well, the first time I was called a life coach, I wasn’t a life coach. I was just helping a friend work through her stage fright, giving me a speech for the Boys and Girls Club of America and just talk her through that whole process. And she started claiming I was a life coach for her, and you didn’t even know what that was. I started looking into it. And that was about 13 years ago. And then I looked into being life coach and I got certified from there.

Lee Kantor: [00:15:43] So she gave you the credential before you had the credential.

Wayne Schatzel: [00:15:46] Yeah. And I was scared to be called the life coach to look into this.

Lee Kantor: [00:15:51] So if somebody wants to learn more, get on your calendar to have a conversation with you. What is the best way to do that? You have a website.

Wayne Schatzel: [00:15:58] Yeah, Biz Dev one and you could just email me at Wayne at one.

Lee Kantor: [00:16:06] Good stuff when. Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you. Thanks, Leigh. All right, this is Lee Kantor juicio next time on Coach the Coach radio.

Tagged With: BizDevOne, Wayne Schatzel

Chris Walls With Go Mini’s

January 13, 2022 by Jacob Lapera

ChrisWalls
Franchise Marketing Radio
Chris Walls With Go Mini's
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

GoMinis

ChrisWallsChris Walls joined Go Mini’s as President and CEO in 2020. Chris has extensive business and legal experience having held both legal and operational roles in public and private companies. He worked with Real Media, Inc. as the digital advertising category established itself.

He was the General Counsel for e-commerce pioneer Outpost.com and helped lead them through a restructuring and eventual sale. Chris was also the CEO and General Counsel of OptiCare Health Systems, Inc., a public company that he restructured to profitability for an eventual transaction to a private company.

Chris was also the General Counsel for a technology manufacturer in the entertainment industry and closed the sale of the company to private equity investors. Chris has worked with several private equity and venture capital investors in both buy and sell transactions. Most recently he has held operational and legal roles with technology and adverting companies.

Chris holds a B.A. from the University of Dayton and a J.D. from Widener University School of Law.

Connect with Chris on LinkedIn.

What You’ll Learn In This Episode

  • Go Mini’s Moving & Portable Storage is the new way to move and store
  • Go Mini’s’ impressive YOY revenue growth
  • Business through networking, partnerships, and shared best practices
  • Opportunity to bring customers the convenience and control of renting, moving, and storing in the form of mobile storage container solutions

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SeoSamba Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to seosamba.com. That’s seosamba.com.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a fun one today on the show, we have Chris Walls with Go Mini’s. Welcome, Chris.

Chris Walls: [00:00:42] Welcome, Lee. Glad to be here!

Lee Kantor: [00:00:43] Well, I’m excited to learn what you’re up to. Tell us a little bit about Go Minis. How are you serving, folks?

Chris Walls: [00:00:50] I’m sorry, I didn’t hear you there for a second.

Lee Kantor: [00:00:53] Tell us a little bit about Go Minis.

Chris Walls: [00:00:56] Well, we are a portable storage company. We help people move and store their goods and it’s probably one of the most convenient solutions out there. So if you’re you need something, if you’re going to move, for example, we rent by the month. We can deliver the container to you, say, you know, the first of the month and you’re going to move on the 15th. You have two weeks to load it up. You give us a call. We can pick it up and move it across town for you to your new place. Drop it off in the driveway there and you could unload it and take two weeks to do that since we rent by the month. So it’s one of the most convenient and non stressful ways to move. And we also use it for storage. So if you have, you know, maybe you have pool furniture or you just have too much stuff around the house, you give us a call, we drop it off for you. You load it up, we can store it at your property, or we can take it and store it on our premises for you. When you need it, you just give us a call. We bring it back. So it’s a pretty convenient, a simple option for storage and a lot better than traditional self storage, where you have to rent a truck and load it up and then unload it and that sort of thing. So it really saves you a lot of time and a lot of frustration, frankly.

Lee Kantor: [00:01:58] Now what was the genesis of the idea? How did this come about?

Chris Walls: [00:02:03] Well, we were formed in 2002, and I think that the founder was a man by the name of Bill Norris, who’s still involved with the company and a shareholder. He has moved away from the day to day, obviously, but he saw what Pod’s was doing and thought he had a better idea. A more convenient idea is one of our major competitors, and our delivery system is much different than theirs. We have larger containers and but the idea itself was just a great idea, and he wanted to expand and make it what he thought was a little better. And I would agree that our system is a little better than all the competitors out there.

Lee Kantor: [00:02:40] So now is it that the container that I’m going to get, I can use it as my personal storage unit down the road, or I can just use it to transfer belongings from one place to another

Chris Walls: [00:02:52] So you can keep it for a long as long as you like. In fact, we have a number of people who do that years and years, which always surprises me. But yeah, you could. You could keep it for a few days if that’s all you needed it. We rent to rent by the month. You keep it for the month. You can keep it for two months, three months, several months.

Lee Kantor: [00:03:08] It doesn’t matter now if I’m going to have that on my property. Is that something that I have to worry about permitting or getting permission? Or is that something that it’s just like kind of a shed and they don’t care?

Chris Walls: [00:03:21] Generally, no. There are a few towns, primarily in California that have come up with some ordinances for how long they could be there. Or you may need a permit, but the vast majority ninety nine point five percent it’s a temporary structure. You don’t need any type of permitting or anything along those lines,

Lee Kantor: [00:03:39] Even though the temporary might be a year or two like

Chris Walls: [00:03:43] That. That’s correct. And I think that’s what’s happened right is that some people have kind of put it out there, Hey, that’s been there. You know, the code guy may go by. That’s been there for two years. We should probably look into that, that sort of thing or some neighbor may complain or something along those lines, but it could be for quite some time. But given that it’s not affixed to the ground, it’s our containers are actually on wheels. It’s pretty temporary.

Lee Kantor: [00:04:04] Now what does it look like from the franchisee standpoint? What kind of kind of background or a skills or, you know, career path had they been on prior to getting involved with you?

Chris Walls: [00:04:17] You know, that’s really good question. And they’re from all over. Initially, we had a lot of people who were in the in the moving business, so this wasn’t necessarily their primary business, and that’s changed a little bit. And we have them from from all different types. We have ex corporate folks. We have, you know, obviously the people that are moving, people that are just looking for their next endeavors and they look at the numbers and say, Hey, this really works, and it’s a relatively simple business to operate. So if I’m looking for someone you know the key franchisee, you need someone. I think that is just motivated to go out and market and become a member of their community. I mean, the folks, one of the things that we believe sets us apart is that we are local. We have the support of a franchisor who’s a national organization, but each one of our franchisees gets involved in the local community, donating containers when they can for food drives or for certain charity events. You know, a lot of our guys donate to local sports teams so they can use them to store their things and that sort of stuff, and that’s just being part of the community. And and we look for folks that are willing to do those types of thing. And, you know, the more knowledge they have about marketing, the better off they’re going to be. But we can certainly train them and teach them all the different techniques we have on the digital marketing side and that sort of stuff. But I’m a true believer in that. While you have to do the digital marketing day in and day out, there still is no substitute for actually meeting people, shaking hands and obviously in a COVID safe manner these days. But getting out in the community and getting people to know that you’re the local. They can supply these types of things, it really makes a big difference.

Lee Kantor: [00:05:53] Now is a consumer typically kind of that residential consumer or is it a B2B play as well where business people are using it, as well as kind of people that are just moving or just have a lot of stuff?

Chris Walls: [00:06:07] It’s both. We have about once you get established with a franchise, probably 25 to 30 percent of your business is going to be commercial and that could be a local builder. That could be a restoration company, that sort of thing. And then you do the residential side, which is moving and storage also restoration projects. Hey, I’m redoing my kitchen and I really don’t have a place to put a store everything. While you know, the new stuff came in early, I got to put that somewhere and I have to take delivery of it, or I have a place to put some of the old stuff. Or, you know, I don’t want everything to get dirty and that’s in the home and it’s going to be a mess. Let me throw all my furniture that I’m going to keep in there and that sort of thing, you know, redoing my floors and getting new carpets, that sort of stuff.

Lee Kantor: [00:06:49] So the franchisee, I would imagine, wants to become best friends with the real estate agent, the mortgage person like that whole kind of, you know, real estate mafia group of people that are kind of serving the community.

Chris Walls: [00:07:04] Absolutely. And we’ve had some really creative things done in that way where our franchisees have created a partnership with a local realtor, successful realtor and the realtor would actually offer a go mini as part of the listing. You know, some people use know they’re going to use them for staging, Hey, let’s get rid of the clutter. Where are we going to put it? You can put it in a go mini and we’ll we’ll work a deal with the realtor. They’ll deliver that and everybody’s happy along those lines. We’ve also had some guys who went out and actually had magnets made for some of the more successful realtors in their market. And when they put the Go Mini in the driveway, there’s a big almost billboard of that realtor provided by Joe Smith Realty, that sort of thing. So that’s worked out well. So yes, that’s actually one key area to to that. We encourage our franchisees to go out and try to explore and go to those realtor meetings and get to know the realtors who are doing well in the area.

Lee Kantor: [00:07:59] Now, in order to be the franchisee, is it something that I have to actually take possession of all of these storage units like do I have to have kind of a big space where I can hold dozens and dozens of storage units?

Chris Walls: [00:08:13] Yes, you do. And we recommend about an acre of land. You don’t need a building. Our containers are built so that they can withstand the weather, their air, their water tight, and they’re made of steel galvanized steel in most places, and they last quite a long time. Our containers lasts about 20 years to 25 years. They’re quite durable. But you would need, as we say, we recommend about an acre of land that’s fenced and has some security. The good thing is, most of our folks that rent our containers generally don’t come back to them. We bring them to them. So it’s not like you’re going to have a lot of trouble coming in and out like you would at a self-storage unit. It’s a little different model, but you do need you do need that land. And you know, and some of the more dense areas, you can put that outside of the community that you’re serving, so you can find land a little bit cheaper. That makes the economics of the franchise a little better as well.

Lee Kantor: [00:09:06] Now, when you’re buying the franchise, it’s something that, oh, I buy 50 or I buy 100. Is that how you sell this or is that how it sold? Or is it just like when you get a franchise that includes X number of units?

Chris Walls: [00:09:19] We sell the franchise based on the population in the franchise territory that you get your protected territory. So depending on the size of the territory and generally we like to start generally like to start about 400000 as their smallest that will sell. Now you’re going to need containers. If you add a 400000 person territory in your first year, you’re going to buy sixty eight containers and then as your territory, it gets bigger. Obviously, you buy more containers and then you have an obligation to buy containers every year until you reach a certain saturation point.

Lee Kantor: [00:09:51] So it’s something that it kind of you don’t have to go of buy it all on day one. You can grow into it as you as a as kind of your brand matures in that market.

Chris Walls: [00:10:02] That is exactly correct and it works out very well. We like to have people fully stocked when they start out so they can get out there and start putting them in the community. And maybe they have some extras and sometimes, like I say, they donate or they put them in a good spot so people can see them. Because one of our best ways of marketing is is

Lee Kantor: [00:10:17] The container, right?

Chris Walls: [00:10:19] It contains a big billboard in your neighbor and say, Hey, what’s that? It’s like, Oh, we’re redoing our floors and we put all our furniture. Hey, we’re doing that next month, too. That’s a great idea. Next thing you know, we have three containers in that neighborhood that was one of four that

Lee Kantor: [00:10:32] Were you kind of affected by that container shortage that you hear so much about with the supply chain disruption?

Chris Walls: [00:10:39] Very much so. I’m 2021 was a great year for us from a growth standpoint and our containers. We had a record number of containers ordered and we. A record number of containers get caught up in that shipping crisis. So it was it was very painful, quite frankly, as we’re having such a great year to have containers that used to take 10 weeks to get here. Now, taking months and months and months, we had some frustrated franchisees. I was very frustrated. But we work through it. And you know, one of the things that I’ve discovered through the crisis is there’s a difference between having vendors and partners and and our container providers, which we call Minis are many providers were our partners. You know, they informed us what was going on. They stepped up and they helped out. We went back to our franchisees and formed then what was going on. They stepped up and they helped out, and the franchisor were from the corporate office was able to help out because the cost went through the roof. We were seeing shipping that I was paying 5X the time, you know, 5x what I paid last year. It’s just crazy. And you know, we made a decision as a company, as a board that this is temporary and we can’t let this stop our growth. So that’s why we went out and we try to put everybody together and say it’s going to cost us more, but we’re going to split that cost up a little bit for this one year to try and get everybody the containers that they need as quickly as possible, and we were able to do that. We finally got them all delivered this year and we saw just phenomenal growth. The best it’s the best year we ever had. Twenty twenty one, we’re going to have close to 30 percent network growth this year. So I think we made the right decisions, even though it was a little costly for us.

Lee Kantor: [00:12:21] Now has that crisis abated or are you still kind of working your way through it?

Chris Walls: [00:12:27] We’re still working our way through it. It has abated somewhat. We saw some pricing come down here late in twenty twenty one and but nowhere near what it used to be. And the time frames have shortened as well, which is almost as important for us. And we expect that to come down as we move through 2022 and talking with I’m not a shipping expert, but I’ve become more and more than I would like to be honest with you, when in 2023, they do expect it to abate as new ships come online that had been building for the last two years or so and help relieve things. So it’s definitely getting better, but it’s still not good.

Lee Kantor: [00:13:05] And so what do you need more of like? Are you looking? Are you actively looking for franchisees in certain regions or like, how is your growth? But is it from kind of the west to the east? Or are you just taking them where they come?

Chris Walls: [00:13:18] We take them, where they come. We do have certain areas that we target that are available. We’re in 40 states right now. We’re going to we’re going to crest one hundred franchisees this year. We had we added 14 new franchisees last year, which is a record year for us. Wow. And and yeah, it was phenomenal. And what I love to see, very honestly, is a lot of the growth came from internal from folks that are already in the system.

Lee Kantor: [00:13:42] So they were just buying more territories.

Chris Walls: [00:13:44] Yeah, which to me is just OK. I really think this business is doing well for us going places. And we added a lot of things this year. What I’ve talked to the corporate staff about is how does the franchise or add value to the franchisee, how do we grow their business? So when we looked at different things this year, we did our first national television commercials. We did a couple and we went and had a studio do it and really came out spectacularly. We ran them for a couple of weeks in October. It really is a test run just to see which channels perform the best. And then we’re going to do in earnest in spring, which is our seasonality. When we start to get busy again or busier and run, you know, we’ll have a couple of months of running that commercial. So we’re doing things like that. We just did an animation, which I think if you if you watch any television and see advertisements, you’re seeing a lot more of the animation. We did that so and we had a broken down so our franchisees could use it on their local markets or if they wanted to do social media, we had it.

Chris Walls: [00:14:47] You know, it’s a it’s a one minute animation. It’s cut down to 30, cut down to 15, cut down to 10 and cut down to six so they can use it a lot of their social media part and some marketing folks to help them with their social media campaigns and and make sure everybody is up to snuff on that. We’ve come up. We revamped what we call our quote, end quote engine on the line, which is a the primary way that our franchisees get their business. And we’re actually in the middle of new operating system that we created internally. And it’s really from cradle to grave that it takes leads that come in from the quote engine, internalizes them, puts them right into the operating system, automatically gives our franchisees the ability to communicate with the customer, the potential customer via text via email if they’d like does the contract automatically with the signatures process with the credit cards does helps with the delivery. Text the client when we’re on our way, I mean, the system from soup to nuts is just phenomenal, and that’s only available to so many franchisees and no one else.

Lee Kantor: [00:15:47] Now I would imagine if some. He’s buying additional franchisees, buying additional territories. There is a lot of economies of scale in terms of if I got an A. I can just pop and get another half acre or another acre adjacent and then keep all the storage units together.

Chris Walls: [00:16:04] Absolutely. You can do that right there. You can stack the containers if you have a forklift for storage. And you know, the other side of the coin is if you have an acre on the west side of town and you want to expand the east side of town, you can get a smaller it’s got a half acre lot and get the economies there. And the beautiful thing about this franchise is it does not take a lot of employees to run and it scales so nicely as you grow. When you look at, you know, when you start out, you can do it with one person. One person could be driving the truck and and with our new system and could be entering potential clients and that sort of thing. Usually it’s two, but that grows when you start out at one hundred containers. Two people can handle that. Two hundred containers, that’s still two people. When you get over two hundred, maybe you’re going to add another truck. So now and that’ll take you maybe to four hundred containers. So you can you can really grow and you don’t have to add a lot of employees, which is we all know in today’s market. Yeah, that’s very difficult to find. So that’s it’s a big, big selling point for us and our largest franchisee only uses six employees.

Lee Kantor: [00:17:05] Now are you seeing this as kind of some folks doing it with like a parent and a child, like a recent graduate, this guy kind of gives them a family business that they can run together.

Chris Walls: [00:17:16] We’re seeing that. We’re seeing, you know, corporate refugees. We’re seeing people that have other businesses, and they started looking at this and say, Hey, this might not be a bad adjunct. For example, some of our best franchisees are actually self-storage owners and they’re maxed out. And for them to expand, sometimes it’s impossible. So when they look at this and said, Geez, I’m getting a lot of people here who need storage, maybe I can offer them a mobile storage, right?

Lee Kantor: [00:17:39] It’s just more options on their menu, right?

Chris Walls: [00:17:42] And they can go find a lot that’s going to be in another town that maybe is cheaper and they can do that. And the economies that they’re going to get from the mobile storage is going to be better than their self stores, which is a very good business in and of itself.

Lee Kantor: [00:17:53] Well, congratulations on all the success. If somebody wants to learn more about the opportunity, what’s the website

Chris Walls: [00:18:00] Website is w WW Go MINUSCA

Lee Kantor: [00:18:03] And that’s they can find out if they need storage and they can find out about the opportunity there.

Chris Walls: [00:18:07] Yep, we have a franchising website right off of that as well. You can click right through it.

Lee Kantor: [00:18:11] Well, thank you so much for sharing your story today, Chris. It was great chatting with you.

Chris Walls: [00:18:16] Same here, Lee. Nice meeting you.

Lee Kantor: [00:18:18] All right, this is Lee Kantor. We’ll see you next time on Franchise Marketing Radio.

Tagged With: Chris Walls, Go Mini's

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