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Ivy Kaminsky With Elevate! with Ivy

January 12, 2022 by Jacob Lapera

Coach The Coach
Coach The Coach
Ivy Kaminsky With Elevate! with Ivy
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IvyKaminskyIvy Kaminsky is a leadership and self-love coach with Elevate! With Ivy and a nonprofit founder. She is also a women’s empowerment champion, a Tarot Reader, and a leader by example.

Ivy’s passion for empowering women has led her to use her unique gifts to coach women to reach their highest potential by teaching practices of self-worth, self-love, and self-care while combining both practical and spiritual approaches and business strategy and mindset tools. As a natural relator, mentor, and teacher, Ivy incites continued discovery and development, personal growth, and new heights for her clients, and is a source of wisdom and encouragement for all.

Ivy has a Bachelor’s degree in Communications from the University of St. Thomas, a Master’s degree in Development Studies from the University of Kwa-Zulu Natal in Durban, South Africa, and she has traveled to 25 countries.

Follow Elevate! With Ivy on LinkedIn.

What You’ll Learn In This Episode

  • Self-worth, a key component in client’s transformations
  • Kind of transformations clients usually see

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from The Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now, here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show we have Ivy Kaminsky and she is with Elevate with Ivy. Welcome, Evie.

Ivy Kaminsky: [00:00:44] Thank you so much. Happy to be here.

Lee Kantor: [00:00:46] Well, I’m excited to learn what you’re up to. Tell us about a little bit about your practice. How are you serving, folks?

Ivy Kaminsky: [00:00:52] Absolutely. So with my coaching business, I’ll leave it with Ivy. I am serving them a number of different ways. I have events. I have three months, six month and nine month coaching programs. I have. I do tarot readings and I also have an online course that I’m launching on the 17th of January called Foundations for greatness from self-limiting to self worth.

Lee Kantor: [00:01:22] Now how did you get into this leadership and self-love coaching?

Ivy Kaminsky: [00:01:27] Yeah. So my story, I was raised by an alcoholic mother who I like to say chose men poorly, and there was a something happened that was pretty pivotal. When I was about nine, my mom was fighting with my stepdad or they were fighting and he was he was abusing her and I decided to get in between them and tried to stop them. And I really just wanted to protect my mother, who I loved more than anything. And, you know, maybe not very smart, but that day, for whatever reason, I decided that no matter what, I would never let someone treat me that way. And it kind of led me on a journey to figure out why someone would settle for that kind of treatment. And what I realized is that my mom didn’t have any sense of worth or value, and she ultimately didn’t believe she deserved any better. And obviously, she couldn’t teach me what she didn’t possess. So I have really spent my entire life learning how to build my own sense of worth and choose myself and my well-being so that I can live fully in my power because I think I think we’re all on a journey of self-awareness, discovery and growth. And just far too often, especially as women, we are, I don’t know.

Ivy Kaminsky: [00:02:53] We base our value on external factors like how much money we make, where we went to school, how many followers you might have on social media, our relationship status, our weight, et cetera, fill in the blanks. And I, I know that true self-worth is about our innate value that we all just have because we’re human, just because we’re born. But truly feeling that solid sense of worthiness is not something that comes easily to most people, strictly based on the way that we’re all wired. So basically, we’re all walking around with a bunch of limiting beliefs that are holding us back, and we may not even know that or be aware of that. And so for myself, as a lifelong learner, I really love sharing all of my knowledge and my tools with the women I coach to help them feel a solid sense of worth because I know the difference that it makes in their lives. And when you have that true sense of worth and value, everything falls into place and really anything is possible. You can make more money and take better care of yourself. You can listen to your intuition and follow your purpose, have really clear boundaries, see your fear patterns or what keeps you small and learn how to move through them.

Lee Kantor: [00:04:11] Now, what do you think was the reason you were able to grow up? And kind of, I want to say, dysfunctional in the most positive way possible because you came out of it in a great way. How are you able to kind of feel a sense of self-worth to go on this type of journey when other people might be in the same situation? And maybe your mother was in a similar situation for herself and couldn’t? What what separates the people that can kind of become that lifelong learner and have the self-worth to kind of go on a journey that you’ve gone on?

Ivy Kaminsky: [00:04:48] Yeah, that’s a really great question. And I think it really comes down to choice and to, you know, not be a victim to to kind of choose something other than than blaming everybody else and everything else that happens to you. You know, the horrible things that happen to us late in life, you know, everybody has horrible things that happen to them, but it’s not about, you know, those things don’t necessarily define you. You get to define you. And the actions that you make in your life define you. So you can either blame those things and and feel like poor me. Or you can say, you know what? That’s just something that happened to me and I’m I’m going to make different choices so that I. Be the creator of my life rather than just being just reacting to things every day.

Lee Kantor: [00:05:37] Now do you think that that’s kind of the critical linchpin mindset shift that has to occur in order to kind of go on this journey of of self-worth and growth and growth?

Ivy Kaminsky: [00:05:49] Yeah, I mean, that’s one of the main ones. I also think you need to be open and open to learning. I think you need to be self-aware and kind of really be willing to take a hard and deep look at yourself and what you might want to change and if you need to change. I think it’s a combination of, you know, of choosing of being open to learning and of taking the actions to make change because just because you want something doesn’t mean it happens. You also have to be willing to put in the work and change your habits every day, and it doesn’t happen overnight. So it’s it’s all all those things combined, I think I think, ah, what kind of where the magic happens now?

Lee Kantor: [00:06:31] Do you work with a certain type of person, like do you work with entrepreneurs? You work with self-employed, primarily women. Is there a kind of a niche that you serve?

Ivy Kaminsky: [00:06:41] Absolutely. So I mostly work with what I call leaders, lady bosses and soul pioneers, and my clients are definitely usually women that are oftentimes burnt out, working too hard, maybe not taking care of themselves. Or they might be struggling to find more purpose in their life and their work. Sometimes they want to quit drinking or heal their relationship with food, and they know that it’s a deeper issue. Because of everything that I’ve been through, I feel like I can be a good example to others of what’s possible. And I’ve also had a lot of loss in my life, including the loss of a child at full term, which has really forced me to look at my life and see what was working and what wasn’t. And because of that loss, you know, I was kind of like. And it was, you know, I lost both parents and and a son, and I was like, Why? Why does this keep happening? Like, what is the lesson to be learned here? Because it’s I was kind of to the point of like, no more, please. I can’t take any more of this loss. So what is the lesson? And what I what I came to realize is that, you know, I mean, it’s kind of cliché, but life is just too short. And, you know, because of that, I really took a hard look and I decided to start a nonprofit so that I can have more fulfilling work. I got divorced and I really just continued to grow and push myself. So, yeah, I know the struggles that we all face, and I also know what it takes to overcome them.

Lee Kantor: [00:08:10] And what are some of the symptoms that your prospective clients are having where you’re a good fit to help them through it? Is it that they’re in some sort of a transition or they feel that kind of a sense of, I don’t want, say, desperation, but maybe a sense of things are getting out of control?

Ivy Kaminsky: [00:08:27] Yeah. I mean, it really depends on the person. Sometimes people just know, you know, they need, they want, just want their life to change, they just want to see something different and they’re just kind of feeling stuck and tired and. You know, want want more out of life, they want more purpose or or they just are tired of being sick and tired of being sick and tired, and they want they want to turn some things around. So it really kind of depends. But people just usually know when it’s time to make some big changes. And sometimes they have a kind of a catalyst, something big that happens like I did. And sometimes it’s just it’s just all the little things adding up.

Lee Kantor: [00:09:07] Now you shared the story of your transformation. Is there any transformation you can share of a client? Obviously, don’t name their name, but maybe share the before and after of what they were struggling with and how after working with you, they got to a new level.

Ivy Kaminsky: [00:09:22] Absolutely. So some of the different, you know, the transformations depend on the client, and they’re not all the same, but some a couple of the ones that come to mind. One of my one of my clients, I think, you know, maybe because of seeing me doing the same thing, but decided that they wanted to quit drinking and really basically do an overhaul of their entire life. And so after our working together in a lot of kind of trial and error and figuring out how to to be successful in that in everyday life, they’ve they’ve come to a place of much better health and well-being and better boundaries and just kind of seeing the reverberations across all areas of their life. I have another one who came to me feeling super burned out, kind of in a career transition and just not even knowing if they should stay in the same industry anymore, just being really frustrated and not being able to say no at work and working all kinds of hours and not getting paid very well. And then after working together, we she ended up getting recruited for a really awesome job where she was able to for the first time, negotiate a much higher salary and for less hours. So it really, really kind of depends on what kind of growth people are looking for, but those are a couple of them.

Lee Kantor: [00:10:57] Now do you find I like to? Maybe you can help our listeners that are struggling when you are kind of struggling with something and you do get help. Do you find that that person who goes through that process, all of a sudden opportunities to start presenting themselves and things become clearer because you’ve kind of eliminated some of this baggage or some of the friction or noise that’s in your life? And if you can remove some of that, then all of a sudden you start seeing the world a little differently in different things that may have always been there. You’re seeing them slightly differently, and they’re opening up different types of opportunities.

Ivy Kaminsky: [00:11:34] Absolutely that. That’s what I would call signs and synchronicities. And I think the more that we listen, the more that we tune in. Like first, you have to be open to it and then you have to be tuned in to it. But you know, listening to your intuition and then kind of feeling a sense of being part of something bigger than yourself and maybe having a relationship with with divine source or your higher power or whatever you might call that. I think all those things coming together when you’re really working on yourself, you start to see, you know, the signs, the symbols, the synchronicities and really starts working for you rather than against you. And those magic things happen. You start collaborating with people you’ve always wanted to. And I just think the universe comes to meet you where you’re at and because you’re at a, you know, maybe a better, more healthy place than just better things are happening. And that’s definitely a great part of it, a great benefit of it.

Lee Kantor: [00:12:38] Do you think that things are happening and you even if you’re not in a great place, they’re happening all around you, you’re just not seeing it or you’re not open to it. But it’s the fact that you’re kind of opening your eyes to this and and becoming more self-aware that all of a sudden now, you know, a rainbow of colors is around you that maybe have always been there. You just haven’t been recognizing.

Ivy Kaminsky: [00:12:59] Absolutely, absolutely. I think we’re always being kind of nudged in a certain direction in the direction of our purpose and our divine purpose in this life. But most of the time, we’re not listening. And so that stuff is always happening around you, but you have to be open to it and you have to be doing the work to to hear it and see it. And yeah, I definitely think that that it’s it’s there regardless. But the more you can tune in the.

Lee Kantor: [00:13:29] And the more you benefit from it, because it’s I believe it’s all there around you. It’s just a matter of you kind of being aware of it and going out and grabbing it instead of repelling it.

Ivy Kaminsky: [00:13:40] For sure, for sure. And that’s, you know, that’s the more you can be taking good care of yourself, you know, maybe meditating, doing yoga, like whatever, whatever taking care of yourself looks like for you. The more you can hear those nudges and the more you can tune into and tap into that inspiration and creativity that comes. You know, more magically, when you’re not really stuck in the basic necessities of life, you know, you’re worried about how you’re going to eat the next eat today, your basic needs, you can’t think of your higher aspirations, but but when you have that luxury like, it’s all around you if you can tune in and listen. And yeah, the more beautiful. I think synchronicities happen when you’re when you’re doing the work, when you’re open to it, when you’re listening, when you’re receptive.

Lee Kantor: [00:14:40] Well, I mean, thank you so much for sharing your story today. You’re doing such important work, and we appreciate you. If somebody wants to get on your calendar and learn about your courses or the stuff you have going on, is there a website they can go to?

Ivy Kaminsky: [00:14:52] Yeah. So my my website is under construction, but people can see all of my offerings at my scheduling site, which is Elevate with Ivy Dot BlockFi dot com. They can also connect with me on LinkedIn at Elevate with Ivy, and I’m doing a virtual event tomorrow at Four O’Clock Central called called Excuse Me, Call to Clarity. Twenty twenty two. And you can find that on Eventbrite.

Lee Kantor: [00:15:23] Good stuff. And then your main website when it gets working is Elevate with Iveco that there will be kind of the central location to get in contact with you down the road.

Ivy Kaminsky: [00:15:33] Absolutely. Yeah, not actually. Should be very, very soon. Yes.

Lee Kantor: [00:15:37] Good stuff. Well, thank you again for sharing your story today.

Ivy Kaminsky: [00:15:42] You are absolutely welcome. Thank you so much for having me.

Lee Kantor: [00:15:44] All right, this is Lee Kantor Lusail. Next time on Coach the Coach radio.

Tagged With: Elevate! with Ivy, Ivy Kaminsky

Daryl Sneed With SOUNDOFF

January 7, 2022 by Jacob Lapera

Chicago Business Radio
Chicago Business Radio
Daryl Sneed With SOUNDOFF
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Firmspace-sponsor-banner

DarylsneedDaryl Sneed, CEO/Co-Founder of SOUNDOFF

A recovering pre-med/biochem major, who found the light after getting his MBA right after undergrad, Daryl’s professional career with anchors in management consulting, health care, talent management and fashion/creative entrepreneur encompasses the idea of “moving experiences”.

Daryl spent his corporate life as a management consultant with two global consultancy organizations (Arthur Andersen, CSC) and as an executive with healthcare advisory and analytics firm, Sg2, and AVIA, the country’s leading healthcare digital innovation intelligence and consulting organization.

Hidden well beneath that science and math surface was the burgeoning desire to explore more creative avenues. Daryl put his consulting and project management skills to use by jumping headfirst into building a women’s modern heritage brand (ricorso) from the ground up while working full-time.

In 2016, Daryl set out to further explore his love of fashion and design weaving in his other passions including art, streetwear and social causes and co-founded the lifestyle design brand, SOUNDOFF.

What clearly drives Daryl is to have a foot planted in both creative and business worlds.

Follow SOUNDOFF on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studio in Chicago, Illinois, it’s time for Chicago Business Radio brought to you by FirmSpace, your private sanctuary for productivity and growth. To learn more, go to Firmspace.com. Now here’s your host.

Max Kantor: [00:00:20] Hey everybody, and welcome to another episode of Chicago Business Radio. I’m your host, Max Cantor. And before we jump into today’s show, I want to give a quick shout out to our sponsor. Today’s show is sponsored by firm SpaceX. Thanks to them because without them, we couldn’t be able to share these important stories and we have a great guest today. He is the CEO and co-founder of SoundOff Design. So please welcome to the show, Daryl Sneed. Welcome to the show, Darryl.

Daryl Sneed: [00:00:48] Thanks very much. Glad to be here.

Max Kantor: [00:00:50] So we’re going to jump right in. Tell me a little bit about sound off. What do you guys do?

Daryl Sneed: [00:00:55] So we are a lifestyle apparel brand based here in Chicago. We got started in 2016 in terms of kind of creating the foundation for the brand and really kind of took off, I’d say, in twenty eighteen twenty nineteen with, I would say, a collection of everything from T-shirts, sweatshirts, snap backs. So the category of items that would typically fall into lifestyle streetwear based garments and our design ethos is very much grounded in bringing bringing voice and statement to style and fashion. So we very much look at a lot of what’s happening in in our current landscape and how to translate that into graphic design and art and kind of married into lifestyle essentials.

Max Kantor: [00:01:44] Now has this been a passion your whole life? Or did something like an event or something in your life happened that made you get into this business?

Daryl Sneed: [00:01:54] No. So I would say sound off was a an opportunity that came about kind of haphazardly. So I my background is predominantly been in health care. So I started off actually as pre-med in college and then ended up going the route of MBA and ended up in management, consulting and health care, and then ended up in a couple of various different izak roles and professional advisory based companies in the health care space. I had always had a a passion and interest in more visual creative spaces, so I started a design brand of its style called Rick Corso back in 2012, which is very much it’s a women’s hire in luxury brand, and I had a break in 2015 in between health care careers and through a conversation with one of my co-founders, Drew Ferguson. We we decided this idea of there’s the space of in the T-shirt realm of T-shirts, graphic T-shirts that really didn’t really suit kind of more. I would say a thirty five and above crowd. So we decided to fill that space with a potential brand, and we brought on our third co-founder, Brett Grafton, who is the art director for the brand, and we decided to create a brand that filled the space of, you know, really having something that brought more visual statement and voice to modern issues and topics. And it was right also at the beginning point of the 2016 elections. So when Hillary Clinton and Donald Trump were running for president and we just saw such an increase in voice and statement and and just kind of like, you know, beginning to really put more emphasis on people finding their own voice. So it was kind of a good timing to create this brand ethos because we just saw culturally in in America, particularly during that time, people were looking for more statement oriented type of things so that what that’s kind of what what haphazardly kind of became the beginnings of the brand.

Max Kantor: [00:04:25] Gotcha. And I think that’s so cool that you all kind of identified a missing need in the market and then you filled that need. One of my favorite things about your designs as I went through your website is just the simplicity of it. I mean, the the sweatshirts, the hoodies with like just the singular mustache on it or a singular chess piece. Like, I thought they were so cool. So I got to know. How have your designs evolved since founding to now?

Daryl Sneed: [00:04:53] You know, it’s interesting. When we started the brand, I would say it was very honorific, very focused on. Reflecting on individuals icons that kind of paved the way for voice, so Malcolm X. Nina Simone and Josephine Baker, you know, individuals who we kind of always identify or figures. Joan of Arc, for example, you know who we identify as very much representative of voice. And then what we found through the first couple of years where people wanted to see themselves as having their own voice. So it’s like we always recognize Malcolm X as somebody who really, you know, paved the way and really does emulate this idea of sounding off and creating statement. So but people really kind of responded to emblems and icons of things that reflected who they were. So things like the mustache where it symbolizes the recognition of health promotion, health awareness is very much tied into the the November Mental Health Awareness Month. We moved more to graphics that really do augment people’s individual style and communicate something about themselves rather than just being, you know, I’m aware of T-shirt with Jack Kerouac on the front, which, you know, there are people who love Jack Kerouac and love that whole beat generation and love the movement and what that stood for. But I think, you know, in today’s world, people are much, much more akin to wanting to share something about themselves and wear something that’s visualized like, I have a voice and my voice is this. So that’s like, you know, I would say, that’s where our design ethos has really evolved to.

Max Kantor: [00:06:43] Definitely. And I like I said, I love the simplicity of it and hearing you talk now. It’s so interesting now that I’m thinking back to all the designs I saw I’m now seeing. Oh, all the subtext that is there with each design. So it’s super cool. So you did start, you know, this brand is totally original. You created it. What do you think the hardest thing about creating a brand is?

Daryl Sneed: [00:07:09] Finding audience, you know? You know, it’s funny, you know, when we when we started the brand and started the idea ideation of the brand at 15 and started putting some true concreteness to the brand in 16, it was still on the precipice of building. They will come in. In the online world because it was still online shopping. What’s what’s very much still in its beginning phases, but it had matured and it matured much faster than than as we kind of got our kind of anchors built into the brand. So, you know, the challenges today are very much still kind of similar. It’s like, you know, finding it on, it’s just because you have an online store and have access to a lot of people through paid campaign and Instagram and Facebook. You know, it’s still very much is like, who’s your audience? How do you find them? Because there’s just even more competition now. So the barriers are like having to build a store or having a storefront or less because you can do it in a much more economical fashion of building an online store. But the competition for that same person is even harder because we’re all inundated with ecommerce now and everyone’s very adept to buying online. So which is great, but it’s still very much. How do you how do you create your own ethos and voice and get in in front of enough people to make it more charitable to be a sustaining brand?

Max Kantor: [00:08:46] Now when did you all realize you were getting traction and people were really liking what you were putting out there?

Daryl Sneed: [00:08:53] You know, it’s been a combination of increasing some awareness through through through online and through the various different online levers. And it’s also having a bit of a physical space. So we have a studio space in Chicago. It predominantly sits, predominately situates as our, you know, where we where we where we ship out of where we design out of. And then in 20 late 19, 2020, we started to really kind of open on a regular basis on like weekends and Saturdays, as we have people who are like in particularly in Chicago and in our in our neighborhood who are, you know, hey, can I come over and try something on and I really love it. And the more frequent we’ve been able to do that and have kind of that live interaction and live conversation, you know, it really has begun to kind of help us really design much more to what people are reacting to when they see it and touch it. So it, you know, pure online, it’s great. But I think finding the hybrid in the middle of having something that is both still tactile, where people can still come in touch experience and just even get a conversation around the brand. I mean, the number of people who come into our studio on the weekends when we’re open and just ask like what sound off about and in that two minute spiel and when they look around, they get it. And, you know, in some instances, they become online customers because now they know the brand, they know the quality and they know what it is. Some they still like the store experience to being something they can tangibly kind of look at it and touch it. So, you know, we’ve seen a couple of different ways of how, you know, we’ve we’ve captured some audience and really beginning to build, build some headway in that space.

Max Kantor: [00:10:46] Now what kind of retailers are the best to carry your brand?

Daryl Sneed: [00:10:53] Ok. So retailers who we’ve talked to, we’ve we’ve predominantly still been solely through our online or store. But we’re beginning to expose ourselves into some of the wholesale space. I would say retailers that are much more akin to independent brands, you know, you know, brands that are not typically on Amazon. So you know, the the uniqueness of we have a very retail oriented product that people people love the feel of it. They love the the overall quality of the product and then they love the story behind it and they love the graphics. So you know, those stores and retailers where they can really kind of complement and be able to talk about like, here’s what this design is about. This whole brand is about this. You see it and not only the quality of the goods which peers us against, you know, very, very, you know, anchored brands in the streetwear space in terms of quality. But then also we have a very consistent design ethos in a very consistent voice and people really can see it come through. And I think that’s where retailers who have that consumer conversation in direct retail conversation has been really be something where this brand is going to really anchor more towards.

Max Kantor: [00:12:14] Now have reality TV shows that are fashion centric, like Project Runway making the cut. Have they affected your industry in any way?

Daryl Sneed: [00:12:27] Not I would say not, not directly on those those shows are, you know, if you talk about Project Runway in that genre, they’re much more geared to what I consider kind of more end to end. So from cutting so all the way through where sound off is much more anchored into the graphic and art and kind of design space. And you know, we tether into, you know, based product that that definitely fits our ethos. But we don’t we don’t have to compete on the nature of, you know, having to cut and sew and create the base design. So which is a very different, very different space if you’re going to get into into that part of brand development.

Max Kantor: [00:13:11] Do you have any advice for a young person who wants to get into the design industry?

Daryl Sneed: [00:13:17] Go to it. Go into it with open eyes. And I think we all tend to get very starry eyed of the success stories of the brand that, you know, they they overnight they became an instant success. Or, you know, the random opportunity where you get something on somebody like a Kardashian or an influencer and it becomes, you know, the immediate hot thing. And those are those are the one percent out of the ninety nine to convert to the 99 where it just takes it just takes a lot of hard work. And just kind of you have to keep pushing it and keep pushing and keep pushing it. And the brands that really do sustain are those that kind of like over time, build their audience, build their build, their build, their design ethos, continue to kind of build out their overall strategy and grow it. And if you find that anomaly where you do become that overnight, it can also be a challenge if you’re not operationally prepared. Because if you get dumped on a thousand orders and you don’t know how to get a thousand orders out, it could also be a big challenge, you know, sustainability as well. So it’s like go in, go in with as much open eyes as possible of if you get to spend 20 percent of your time doing the creative, which is the fun part. That’s a lot.

Max Kantor: [00:14:44] So, Darrell, if someone’s looking to start ripping sound off, how can they find you guys?

Daryl Sneed: [00:14:49] So obviously we’re online, so we have contact information on our website, sound off, design all of our social media handles Instagram, Facebook, Twitter, it’s at sound off design. And then, you know, direct. Our studio is in Chicago and the Edgewater neighborhood. So we’re we’re usually there on Saturday afternoons and then through me directly through my email, which is Darrell Sneed at Sound Design. Dot com.

Max Kantor: [00:15:19] Awesome. And you can get the same products at both your in-person store and online. Yes. Great. Well, Darrell, thank you so much for being on the show today. It’s been so fun talking to you about sound off. Like I said, I was going through your website and I was really impressed and I really liked what you guys are putting out there.

Daryl Sneed: [00:15:35] Great. Thank you. Thank you.

Max Kantor: [00:15:37] And thank you all again for listening to another episode of Chicago Business Radio. I’m your host, Max Cantor, and we’ll see you next time.

Intro: [00:15:47] This episode is Chicago. Business Radio has been brought to you by firm SpaceX, your private sanctuary for productivity and growth. To learn more, go to Firme Space.com.

Tagged With: Daryl Sneed, SOUNDOFF

Liku Amadi With Anasa Law Firm

January 7, 2022 by Jacob Lapera

Coach The Coach
Coach The Coach
Liku Amadi With Anasa Law Firm
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LikuMadoshiLiku Amadi is a Bay Area native and CA licensed attorney. Liku helps coaches and consultants establish a solid legal foundation for their online business with custom contracts.

Liku prides herself in not just delivering legal services, but educating her clients on the value and purpose behind the legal services they invest in.

Connect with Liku on LinkedIn.

What You’ll Learn In This Episode

  • The growing popularity of contract templates vs custom contracts
  • Misconceptions about doing business online
  • Three areas coaches/consultants should tread carefully
  • Why should coaches and consultants work with me vs other lawyers

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Liku Madoshi with a Anasa Law Firm. Welcome.

Liku Amadi: [00:00:45] Thank you so much, Lee. I’m excited to be here. Well, I’m

Lee Kantor: [00:00:48] Excited to learn what you’re up to. Tell us about your practice. How are you serving, folks?

Liku Amadi: [00:00:53] Yes, definitely. I am an attorney, California based attorney. I serve coaches and consultants by helping them establish a solid online business foundation when it comes to the legal aspects of their business. And specifically, that’s through entity formation and contracts.

Lee Kantor: [00:01:12] So can you share a little bit about your journey? How did you end up serving coaches like what drew you to that group?

Liku Amadi: [00:01:20] Yeah. So when I started my own practice, I was kind of just serving everyone. General legal practitioner kind of zeroed into business law and then started doing what we call anything down. And so I found that I like to work with coaches and consultants and draft contracts, which was deemed kind of boring in law school, but I found that I actually liked it. I like the research aspect of it. I like getting to know my clients and their businesses and figuring out how we can custom make their contracts based on those businesses and their experiences in those businesses. And so when it was time for me to, you know, get down further and just talk to one group of people, my target audience, if you will, that’s who I chose. And with that, just online coaches and consultants, specifically because with COVID, we’ve seen a boom of online businesses, but even with just time and technology advancing, a lot of businesses are online and it may seem easy to do business online, but there are still a lot of things that a lot of legal things I should say that we need to abide by. There’s still a lot of rules and regulations, and so I just want to make sure coaches and consultants can serve their clients by doing what’s right for them and having a solid legal foundation.

Lee Kantor: [00:02:44] Now I’ve interviewed hundreds, even probably close to thousands of coaches and consultants over the years and almost to a person. They are all kind of respectful of the law and want to abide by the law, but that’s an area they tend to skimp in when it’s their own business and they’ll kind of maybe go with something they found at the office supply store contract. That’s a template, you know, that’s just kind of a bare bones generic contract or go to the internet and Google search contract and then just kind of wing it on their own. Can you talk about kind of some of the dangers and pitfalls when you take that approach?

Liku Amadi: [00:03:27] Yeah, definitely. So, like I said, one of the reasons why I like working on contracts and working with my clients is because I can get to know their businesses. Every business is unique. You can have, you know, one person over here consulting about businesses and business structure and the same person over here doing the same thing. But they are doing it differently. They’re taking different approaches. Their experience with clientele is different. How they run their websites is different, their services are different, et cetera. And so the issue with contract templates, because I’ll back up and say first that they are really popular right now. You can easily google them and download one off. Google, like you said, you can go on Instagram or maybe even take talk all these social media sites and pay twenty seven or forty seven or ninety seven dollars for a contract template. And you know, it’s easy as that, right? You think that you have what you need in order to secure your business, but. Contract templates are good for those businesses who are starting out, right, because you don’t know what you don’t know, and that’s just it.

Liku Amadi: [00:04:35] So I applaud business owners who go and find those contracts because at least they have the knowledge that I do need some type of contract and legal protection in place. I’m supposed to have a contract for something that I’m doing in my business, so this is me going to do that, right? That is great. But when you reach a certain point in business, those templates will not serve you because after you start to have more client interactions and you deal with the issues regarding payments and resolving disputes and the specific services that you offer, your contract templates do not address those issues, nor do they address protections that you can have in your specific state, right? So custom contracts do that. They are tailored to your needs to your business needs. And the pitfall the main pitfall with custom I’m sorry with contract templates is that you won’t get that. You’ll just get something super generic that this consulting business can use. And also the bakery, you know, online bakery, running cookies or something like that as a holiday special can also use.

Lee Kantor: [00:05:40] Now you mentioned the preponderance of online coaches that have kind of bubbled up since, you know, combination the great resignation, the pandemic and all this kind of chaos that’s happening over the last few years. And a lot of folks said, Hey, I’m going to pull the rip cord and I’m going to go out on my own, and I might as well be a coach or consultant because I’ve been doing this work for 20 years. I can certainly help other people do a similar thing or help them through the same problems I’ve been solving for my corporation. How should they be protecting themselves when they are going online and serving people, maybe around the globe, whereas maybe in their business or previously they were working locally and maybe there were different rules in their state? But if now they’re crossing state lines, it sounds like they’re opening themselves up for some liability. They may not really fully understand or appreciate.

Liku Amadi: [00:06:33] Yeah, and so I would say generally you would want to protect yourself by forming an entity. It’s usually an LLC, right, so you can protect your personal assets number one and separate them from your business assets when you deal with the client who has a dispute, or, God forbid, you get sued. So you want to have that liability protection in place number one. And then just two generally again, is disclaimers to limit your liability. So if you put something out there, a lot of coaches and consultants have digital products, for example. So if you put a course out there or a PDF out there saying, you know, in five days, you can stop being depressed or something like that, you want to put a disclaimer out there that you are not a licensed mental health professional. You’re not making any diagnosis, that these techniques are something that works for you personally and you’re not recommending them or making any guarantees that people get results right. You want to make it clear that you’re just putting this out there for informational purposes and not for people to follow to the tee.

Liku Amadi: [00:07:37] So those two things generally are disclaimers and entity formation. But regarding crossing state lines, I think that’s starting to get trickier and trickier in the online space because now we got the metaverse and you know, this is going to keep getting more complicated. But generally you have a contract clause, which is a governing law clause saying that this contract is governed, for example, by California law, right? That it’ll be interpreted according to California law. However, people online business owners can still get sued if they’re serving clients. Let’s say, like in Florida or New York, and you know it may be appropriate that they’re sued in those states or some other location. Again, we can reach the globe being online, like you said, so it really depends is the best answer. And the typical lawyer answer, it depends on the situation, which again is it’s better that you have clear, concise, you know, specific contracts regarding what you’re doing. So it’s easier to resolve those disputes. And you don’t get to the point where you’re in Massachusetts serving clients all over the states and you might be sued somewhere else.

Lee Kantor: [00:08:49] Now in your work, is it is it feasible possible where I should look at my legal expenses? Not necessarily as an expense in terms of this is just costing me money. This is kind of insurance in case something bad happens. But is it is it possible to take some of my content and maybe have, you know, IP around it where I can use your services to help me create revenue and revenue opportunities?

Liku Amadi: [00:09:19] Yeah, definitely. So unfortunately, I think the perception around lawyers is, Oh my God, I’m in trouble or there’s trouble afoot and it’s expensive, right? But that’s that’s not where the advantage is. And so the advantage is when you can help people create assets or identify their assets where they can create additional income, like you said with intellectual property, find other ways where they can get ahead of the game and their industry again using contracts, entity formation and so with intellectual property, specifically, coaches and consultants should look at. And again, I’ll say it depends, right? Or it depends just on where you want to take your business and what you’re doing with the different services and products that you offer with your business, your vision and these things change. But from a general standpoint, we have a lot of courses again, courses, digital downloads. You might want to protect those via copyright and copyrights pretty much protect those things that you create those artistic, tangible things that you create. So again, courses, digital downloads, any videos, even social media content that you put out there. Trademarks protect the features of your brand, so there’s often confusion between LLCs and trademarks. And LLCs protect you when it comes from when it comes to liability and trademarks. Protect your brand so your business name should be protected by a trademark. Your business slogan should be protected by a trademark. Your business logo can be protected by a trademark. Those distinct features that when you go out there in the marketplace, in your arena of business, help you be distinguished from the competition. And so those are the main two things. You also have patents which protect inventions. That’s a whole nother ball game, but I would also just recommend business owners getting an IP audit and seeing how much they value the content and features of their business and what they can do to not only protect those, but then also license them out and use them as assets so they can generate more income for their businesses.

Lee Kantor: [00:11:31] Now, is there anything you can share? That’s actionable, I know. It depends as part of your business, and everything is kind of customized to the specific needs, but are there is there some low hanging fruit for imagine a person, a listener now that is working a corporate job and is thinking of taking the plunge and leaving? And or maybe they’re, you know, going to resign or they’re going to be downsized, whatever the case may be, but they’re thinking of pursuing being a coach or consultant. What is the kind of some actions they can take to, you know, get their practice off on the right foot? From a legal standpoint, some things they can be doing or thinking about other than call you to, you know, just make sure that they have the right kind of foundation to do this correctly.

Liku Amadi: [00:12:16] Yeah, that’s a great question, and I would start with why you’re at your job, check your employee handbook, because when we’re leaving our jobs, we’re usually working on our businesses, right? We have all these ideas we’re fleshing out. We’ve got to open our Microsoft Word document and we’re drafting things or creating things. And those things could become they could be subject to ownership by your employer, right? If you’re working on company time, using company resources or what you’re creating is related to the company’s business. So for example, if the business runs, let’s say they’re a practice where multiple therapists write, You’re a therapist and you want to go out and be a life coach. And some of the things that you’re creating, let’s say a PDF is related to things that are in your normal line of business. Like those people can look at what you’re creating if you show them and it can be like, Listen, this is actually arts. It’s like you created it on company time or company resources. This is what we’re talking about. You might be in competition with us, and so rightfully, we have ownership over this content, right? And so again, custom situations, different circumstances. But bottom line is check your employment agreements and your employee handbooks as to running other businesses or generating ideas and your activity with regard to your own business ventures. As it pertains to you being at the job because there could be certain restrictions and you don’t want to get caught up in that, I had a client who got caught up in that and actually lost something that they were creating because he told her company about it.

Liku Amadi: [00:13:54] They were super supportive of her going out. But at the end of the day, business is business and that was advantageous to them. So a number one, that number two, when it’s all said and done, you want to form your entity for sure. So your LLC should be something that you form again, so you’re protected from legal liability related to your business. You don’t want to get in trouble and have your family funds on the line. Your cars know other assets. Number two is definitely use custom contracts throughout your business, so this is why you’re working with clients. This is when you’re working with contractors, graphic designers, people who are building your websites and hiring employees. Any relationship that you have in business, there should be a contract that to outline that relationship, to make sure that everything is clear as to your duties, your responsibilities, payment, how you resolve disputes, et cetera, et cetera, et cetera, right? We want everything to be as clear as possible, so definitely contracts. And then lastly, it’s having that intellectual property audit just to know what your intellectual property is. Really. Talk to an attorney about where you see yourself taking this intellectual property in the future and strategize on how you can protect it. And then I would just say in general, after all, those three like for people listening here, they’re probably looking for legal information, right? And I’ll give a disclaimer here at the end that none of this has been legal advice.

Liku Amadi: [00:15:25] This is only legal information. There’s no attorney client privilege formed here from this podcast interview. And if you like to seek an attorney client relationship and you need to do so by signing an engagement letter, right? My little tidbit right there. But the last thing I’ll say is just finding that person or source of information that is trusted and vetted where you can get all your information from. Because with the internet, we have an overload of information so you can look up to how to form your LLC. And 10 resources will give you 10 different answers. And that’s just not helpful because with information overload, you don’t take any action. And when you don’t take action, you put things on the back burner and you open yourself up to risk. And not only that, but you’re prevented from taking those additional unnecessary steps in business to hire someone to get a contract that’s properly made to get your trademark because you’re just overflowed with information. So find an attorney that you can listen to all the time that you contact, all the time that you have questions with, or, you know, find a law firm that can help you just find that one resource that is on your team, even if they’re not full time, but that you just know when I have a legal question, that’s the person I’m going to type in with. So you’re not over here Googling like crazy and looking on social media for all these freebies and cheap downloads, which will not help you solve your problems.

Lee Kantor: [00:16:52] Yeah, I’m with you. I think it’s always better if you can afford it to hire a specialist, somebody who has depth and knowledge within that niche, rather than a generalist who just may never see this again or see something once or twice a year. So I think whenever you’re choosing any type of relationship with consultant, coach, a lawyer that you should always aim for a specialist because I think. You may pay a little more, but you’re going to get a lot more in terms of value and knowledge about the niche.

Liku Amadi: [00:17:24] Definitely, I agree.

Lee Kantor: [00:17:25] Now if somebody wants to learn more about your practice and get on your radar, get on your calendar, what is the website?

Liku Amadi: [00:17:32] Yes, yes. Yes. The website is a NASA law firm that is a NASA law firm. You can contact me there. You can reach out and book a consultation with me. We can strategize. I can help you with your contracts or entity formation. I am the lawyer for coaches and I’m happy to help. You can also follow me on Instagram, where I drop a lot of free legal information. Again, legal information, not legal advice, but my Instagram is a NASA law firm that is a NASA law firm, and there I always post information almost on a daily basis. I go live, I invite questions, so I’m more than happy to help from that standpoint. And lastly, I’ll say that I host the monthly webinars this one. This month is the first of the year excited about that. And so we’ll be hosting a webinar specifically for online coaches called Legalizing Your Online Coaching Business, where we’ll be getting into some of the things I already talked about, more specifically entity formation, custom client contracts, and also making sure that your website is in the proper legal condition in order for you to serve your client. So I I’m here to help. I’m here to talk and use me as a resource.

Lee Kantor: [00:18:49] Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Liku Amadi: [00:18:55] Thank you so much for having me. This was this went by a little too fast, but I’m glad we did it, so thank you again.

Lee Kantor: [00:19:03] All right, this is Lee Kantor. We’ll see you next time on Coach the Coach radio.

Tagged With: Anasa Law Firm, Liku Amadi, Liku Madoshi

Tyler Buechler With Start IT Now

January 7, 2022 by Jacob Lapera

TylerBuechler
Coach The Coach
Tyler Buechler With Start IT Now
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TylerBuechlerTyler Buechler, Owner of Start IT Now

Tyler Buechler grew up in the middle of nowhere on a small dairy farm in North Dakota. There are more cows than people where he came from and in the winter the temperatures can fall as low as 30 degrees below zero. He started working a job doing concrete construction when he was 15 until he went to college and continued it during the summers there. All that is to say that he learned the value of working long hard hours and not taking things for granted. It also taught him to work smarter and not harder.

When he saw his entrepreneurial opportunity in college, he took it and ran headfirst toward his dreams. Of course, there were many bumps and bruises and lessons to be learned along the way. He struggled without having any previous business knowledge but he was motivated and determined to learn and wouldn’t give up no matter what. He enthusiastically plowed a path forward and learned with every win and every loss along the way.

With nearly 20 years of experience starting and growing companies, his passion is to help others to do the same and to give them the tools they need to be empowered to generate the success they are dreaming of. It’s difficult enough on his own with no experience and that’s where the value comes in from having a mentor that does have the experience. He has already navigated the pitfalls and made the mistakes so he can show others how to avoid them and do it right. He is also an expert in teaching others how to reprogram their subconscious to transform their mind into the entrepreneur they dream of being.

His greatest passion is to help others and see them become as successful as their dreams will take them. His unique talents and knowledge come from building multiple companies from the ground up and having nearly a hundred employees and tens of thousands of clients around the world with eight figures in annual revenue. His desire is to pass on that knowledge and experience to others so they can obtain that same success.

Connect with Tyler on Facebook and LinkedIn.

What You’ll Learn In This Episode

  • Build a 9-figure business from the ground up
  • Go strategically to grow yourself to become better
  • Subconscious to do with growing as an individual and an entrepreneur

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no-cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show. We have Tyler Buechler with start iT now. Welcome, Tyler.

Tyler Buechler: [00:00:44] Thank you, Lee. Appreciate it.

Lee Kantor: [00:00:45] Well, before we get too far into things, tell us a little bit about Start it now. How are you serving, folks?

Tyler Buechler: [00:00:52] Well, I basically I’m taking my past 17 years of experience, of starting and growing companies from the ground up. And now I like to help work with other entrepreneurs and business owners and teach them how to do it, how to do what I did and try and accelerate it a lot for them. Help them figure out a lot of the messes that I went through personally and avoid a lot of the pitfalls so that they can grow up faster.

Lee Kantor: [00:01:15] Now are there is this kind of open to any kind of entrepreneur? There are certain entrepreneurs in certain industries. Is this like kind of manufacturing? Is it tech? Is it health care or could it be anybody?

Tyler Buechler: [00:01:28] You know, I like to always say that business is kind of universal. There are a lot of principles that know apply across all businesses, but my areas of expertize that I’ve got a lot of experience in are in the tech industry. Also within restaurants, food and beverage and a little bit of retail. But that’s the majority of where I’ve got my experience and so I can help those people most efficiently having that experience there.

Lee Kantor: [00:01:54] So in the restaurant or retail spaces is something that maybe there’s a mom and pop that wants to grow and then you help them get to a new level or maybe franchise or like, how do you help kind of somebody in that space grow?

Tyler Buechler: [00:02:09] Yeah, absolutely I can. I can definitely do both of those. A lot of people have some fantastic businesses and great ideas, and really, it’s just understanding what they need to do to execute in order to take that next step and to branch out. And so let’s say there was a mom and pop that wanted to expand. They wanted another location or a franchise, or they just simply want to grow their business and make more money, become more efficient. I’ve done all of those things with past businesses, and so that’s what I have to aim them to. Excuse me what I aim to help them do, be more efficient and continue to grow to better their business in their life.

Lee Kantor: [00:02:47] Now is your work typically around operations is around sales is around marketing like or do you help kind of holistically, you know, go over everything.

Tyler Buechler: [00:02:58] It’s kind of holistically over everything. Like a lot of entrepreneurs, when I began and started out in my businesses, you know, I did everything like a lot of business owners do. I wore every hat, as they say, did operations, did sales, did the accounting, did procedures and growth strategy, you name it, everything training’s creating all the training material. So having that experience, you know, I know what a lot of business owners are going through, and so I can bring that experience to help them understand where are they spending their time and where should they not be spending their time? One of the biggest things that I run into with a lot of business owners is that they see a problem or they see a perceived problem within their business, and they’re trying to fix it and they’re trying to do it all themselves. And really, it’s helping them understand what they need to let go of and let someone else help them with so that they can focus on the things that they’re really best at and continue to grow their business.

Lee Kantor: [00:03:51] Now what is an engagement look like? Are you typically coming in because there is a crisis with this business that they plateaued or they’re frustrated or something, you know, or they could be kind of in dire straits? Or is it something that they’re doing well and you’re just there to help them get to a new level?

Tyler Buechler: [00:04:09] Generally speaking, a lot of people that I’m working with are doing very well for themselves. It’s not exactly that. They’re, you know, two two months away from closing their doors or anything like that. It’s really just that they may have a business. They started it from the ground up. It’s their passion and their pride, and they’ve gotten it to a point where they’re making a living for themselves, but they feel completely overwhelmed. They’ve put so much into it, and they’ve been integrated themselves into the business so much that they are kind of their own, their own bottleneck, and they really just need some help understanding what they can do in order to actually rise above that and to really run their business and to grow it. You know, as they say, working on your business rather than working in it, being able to run things much more efficiently and distribute organizational skills and responsibilities within the business so that they can continue to grow it because of every piece of it needs their hands on it. They’re going to be limited at some point and they really can’t go beyond whatever their own capacity is now.

Lee Kantor: [00:05:12] Are there symptoms for people out there that might recognize themselves, that they are the bottleneck or their symptoms? That that you might be the bottleneck in your organization?

Tyler Buechler: [00:05:23] Absolutely. Just about any time that anyone is a business owner and you feel like and when I say you feel like if you think about it, everything. Then you say every day there’s a task or a series of tasks that you have to complete that you feel overwhelm you and are always taking all of your time. And you feel like those tasks are taking precedence over the other things that you think you should be doing. You’re recognizing a point in your business in which you are maxed out and you have created a situation in which you know you have to have your hand or your eyes on whatever that is coming through your business and you may not even need to. You may not even need to have that on there. It can actually function without you or someone else can take care of it. But it’s just a habit thing, right? We’re creatures of habit. And so they continue to do it without realizing that they are getting overwhelmed. They’re feeling stressed and they’re feeling more busy than they’ve ever been before, but they don’t recognize it on the balance sheet of their business. They don’t see it in the quality of their life because as the business tries to grow and demands more of them, they just willingly give their time rather than understand, how do I make this more efficient?

Lee Kantor: [00:06:29] Now is there any baby steps these people can take to kind of test the waters about delegating or moving things off of their plate into their others? Because it sounds like they might have trust issues or they might think like, Hey, I can get it done faster myself than telling somebody else. Like they can rationalize it a million different ways. But are there baby steps they could take today? They can, you know, offload some of these things to give them so selves, some more space and more breathing room and more time to think about, you know, the important things?

Tyler Buechler: [00:07:01] Yeah, absolutely. I think anybody can really take some baby steps towards it. It’s about letting go, delegating. It’s about figuring out what are the most important things to be done in your business and who can help accomplish those baby steps would be like sitting down and figuring out what is a task that you can you do every single day. And if you really think about it, let’s say this task didn’t get done or didn’t get done properly. What would be the compounding effect in your business? Would it be a huge deal or would it be a small deal? Well, it’s important it has to get done, but if it didn’t get done today, it wouldn’t be the end of the world. It just wouldn’t get done. Ok, start with one of those tasks that you don’t feel like. It’ll blow your whole world up if it doesn’t get done or gets done wrong. Start with one of those delegated to somebody and create a process for it. And, you know, prepare yourself for if it doesn’t get done, then what happens? Well, you need to train them a little bit further. Can you get someone else in that position of completing that task that simply takes your time and understanding what the consequences are and when it’s something that’s less stressful? Or, you know, they don’t feel like it’ll blow up their world. It’s an easy place to start. Rather than saying, Well, I’m just handing the the keys to the whole castle over to a manager, and I’m just going to step away and hope that the place doesn’t burn to the ground because that’s how people feel when they think about giving those tasks that they always complete over to somebody else.

Lee Kantor: [00:08:25] Now is there. How about you? This is kind of mindset. And how much is it just lack of knowledge?

Tyler Buechler: [00:08:35] You know, I would have to say that I believe it’s one hundred percent mindset, and the reason that I say that is because I think the most important knowledge that any of us have is our experiences. And so no one can actually have the knowledge of what it takes until they experience trying to do it right. You can hear about it from somebody else. You can know factual information, but to know how that actually feels, you have to go through it. And so I don’t slam anybody or putting anybody down saying, like, Well, you just don’t have the knowledge of what it takes. You just need the experience, you need to actually try it, you need to be able to let go. And so it is mindset. I do a lot of mindset coaching with people. I help them to understand and really organize their thoughts in their feelings from their subconscious mind. Your subconscious mind is a feeling center. It tells you how excited, how fearful, how anything you feel about any situation, in any experience and for so many people. For all of us, really, if we don’t know what the outcome will be of something, our brains will fear the worst, we will imagine the feeling of the worst possible scenario.

Tyler Buechler: [00:09:41] Handing that task over to an employee, it doesn’t get done in our world. Blows up won’t. Really, it won’t. So it’s being able to address that emotionally in that fear and then actually putting some practical steps in place. So, OK, let’s plan this out. You’re going to hand this over. You’re going to tell them how to do it. You’re going to document it. And then what are the things that could go wrong when you acknowledge those and actually quiet some of that fear. It helps people to understand, OK, what reality in reality, what could happen and what could go wrong? Well, if that does, how do I prepare for it? How do I get past it? Now it’s not as scary. You’re looking at it in the face. You’re not just throwing out there in the world of like, Oh, anything could happen, although this is what’s realistic, and it quiets that fear and gives people the courage and the ability to take those steps and actually start making those changes within their business that they need to in order to grow.

Lee Kantor: [00:10:31] Now, is there a story you can share of maybe a client you work with and share their challenge they came to you with and how you were able to take them to a new level? Obviously, don’t name the names or the company name, but just the the scenario.

Tyler Buechler: [00:10:44] Yeah, absolutely. To be honest, it been countless of them. One of the first ones that comes to my mind is a young man. There’s about 30 years old and he has his own gym. He’s fantastically brilliant, a great example of definitely not a lack of knowledge. He has multiple degrees and even a. When it comes to exercise science, the psychology of exercise mechanics of the body. He’s very well in all of his experience on himself with working out dieting and nutrition. He knows a lot. So he has a gym and he has. I think at the time, he had three or four personal trainers that worked under him in his gym, and he had several dozen clientele that paid for monthly subscriptions and then dozens others that were just members of his gym. A very successful business, but he wanted to grow. He wanted to be able to do more and make more money, expand and have multiple locations. But he was maxed out on his time. He couldn’t find another minute in the day. And so it was around those conversations of How do you do this? Well, a big part of it was he even told me a story one day when we were talking about how he has a piece of equipment in his gym that was old and needed to be replaced. This piece of equipment, he said, could be replaced by two new pieces of equipment that would take up the same amount of space, create more efficiency in his gym and actually be a better situation for all of his paying members.

Tyler Buechler: [00:12:08] But he had two clients out of nearly 70 clients that came to his gym to clients that had made comments to him about how they like that piece of equipment and they don’t want to see it go. That right there caused him to question his decision of should he get rid of that or not. And he spun his wheels literally for weeks, thinking about it and trying to mull over whether it was worth it to get rid of that one piece of equipment or not. It was simply about the experience of, look, you know, what’s best for your clients and you know, how to run your gym, do it. They probably don’t even realize how good it will be when these other two pieces of equipment are in there, and this is just a tiny little example. It can go as big as people that have hesitated on actually pulling the trigger and going and setting up a second location because they feared that they wouldn’t have the time to go and do that, even though they have managers in their business that were telling him, This is a great scenario. You should open a second location. I can help do this. This person can help do this. We can help you open a second location. But they didn’t have the comfort in their own mind that they could do it.

Lee Kantor: [00:13:13] So what kind of puts them over the edge that gives them the confidence to take that action, to take that risk or at least perceive risk in their mind?

Tyler Buechler: [00:13:23] When I work with people, I help them to address that and acknowledge it being able to actually speak directly to your subconscious and address those fears and then talk through it with yourself. And as I said, it’s creating a systematic approach to it, laying out your, your goals and your actual plan of what steps are you going to take? And then the biggest piece of it that really gets people over the edge is saying, Let’s go down the list and let’s create a list of all of the things that could go wrong if we do this. Because in your mind, you always think the world comes to an end. My whole business collapses. Well, is that realistic? What’s the most likely thing to actually happen? That’s probably not the most likely thing. That’s a once in a one in a million scenario out of what you’re trying to do. So let’s list the most likely things when you go and list those say top five or 10 things that could go wrong. It now prepares your mind, and your mind doesn’t fear them as much because it’s looking them right in the face. And it’s understanding, OK, well, if these things are the things that are most likely to go wrong, now I’m looking at it and I’m thinking about it and I’m prepared for it. If this goes wrong, if scenario one, three or five goes wrong, I can have an action plan of what I do to recover from that, and it’s really not that bad.

Lee Kantor: [00:14:37] So that’s that exercise, though, of kind of playing out, OK, what’s the worst case scenario? Write down all the worst things that could possibly happen. What’s the best case scenario? Write down all the best things that could possibly happen. And then just feeling comfortable with that reality of this is as good as I can imagine it. This is as bad as I can imagine it. The bad isn’t as scary, and the the good seems more likely.

Tyler Buechler: [00:15:05] Absolutely.

Lee Kantor: [00:15:06] And just that activity of writing it or speaking it or having a facilitated conversation around it by bringing it to the fore. And to your instead of your subconscious, all those fears that are, you know, kind of nagging at you and you don’t know what they are or where they come from there. But just getting them out of your system and into the real world, and now it’s no longer subconscious. It’s now in your conscious mind. Then it becomes manageable. And that’s where you help do with your clients. You help them kind of get a lot of that junk that’s in their mind, out of their mind and into, you know, get them into kind of a real world thinking so they can take action so they can make educated moves to help them grow their business.

Tyler Buechler: [00:15:49] Correct. That’s a great way of saying it.

Lee Kantor: [00:15:51] So now you mentioned that business is business is business. So are the people that you’re working with are they tend to be solopreneurs or their small firm owners, or it could be anybody. But it’s always the leadership. I would imagine somebody in a leadership role.

Tyler Buechler: [00:16:09] Yes, it’s always leadership role, but it can be anybody. I have worked with solopreneurs, I have worked with small organizations and I’ve worked with organizations that are, you know, 30 40 employees and fast growing. They all have their own unique problems at the different levels that they’re at. But really, it all comes down to kind of the same thing. It’s analyzing the situation. What are your goals? What action steps do you need? Do you think you need to take? And then assessing what are the risks and the rewards and then just being prepared for them. It’s having someone else kind of guide you and help you along with that to feel like you’re not alone in trying to figure these things out. That really gives a lot of comfort to it as well and makes it easier to address. What are the possible pitfalls and how much easier is it to actually navigate through those? When you’re addressing them, you’re giving it a face. It’s not just imaginary or ghost that you don’t know where it’s coming from. You’re looking right at it in the face. This is what could happen. All right, I’m ready for it.

Lee Kantor: [00:17:05] Now, if somebody wants to learn more, have a more substantive conversation with you or somebody on your team, what’s the website?

Tyler Buechler: [00:17:11] My website is w WW. Start it now. Dot net. And you can also email me at Tyler Beaker at Start it.Now Dot Net. And I realize Beachler is probably a tough one for a lot of people, but be Yui S.H. letter, and you can also reach out to me on LinkedIn or Facebook. I am Tyler Ziegler.

Lee Kantor: [00:17:34] Good stuff. Well, Tyler, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Tyler Buechler: [00:17:40] I appreciate that very much. Thank you, Lee.

Lee Kantor: [00:17:42] All right, this Lee Kantor. We’ll see, y’all next time on Coach the Coach radio.

Tagged With: Start IT Now, Tyler Buechler

Jeremy Morgan With WellBiz Brands

January 7, 2022 by Jacob Lapera

Franchise Marketing Radio
Franchise Marketing Radio
Jeremy Morgan With WellBiz Brands
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

JeremyMorganJeremy Morgan, CEO of WellBiz Brands, Inc.

Morgan leads the WellBiz portfolio and also oversees the Support Center’s shared services departments. Under Morgan’s leadership, this robust platform of shared services and infrastructure helps to accelerate the portfolio’s scalable and predictable revenue growth.

Previously, Morgan was the Senior Vice-President of Marketing and Consumer Insights for Smashburger, where he played a vital part in leading the company through unprecedented growth from 35 to 280 restaurants; obtaining various national accolades.

Follow WellBiz Brands on Facebook and LinkedIn.

What You’ll Learn In This Episode

  • Drybar’s new international expansion
  • The brand’s plans for further international growth
  • WellBiz portfolio moving forward in 2022

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SeoSamba Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to SeoSamba.com. That’s Seosamba.com.

Lee Kantor: [00:00:31] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a fun one today on the show, we have Jeremy Morgan with, well, biz brands welcome.

Jeremy Morgan: [00:00:42] Hey, there, it’s good to be here.

Lee Kantor: [00:00:43] Well, I’m excited to learn what you’re up to. But before we get started, tell us a little bit about, well, biz brands. How are you serving, folks?

Jeremy Morgan: [00:00:50] Yeah. Well, Miss Brands is a franchisor of five different wellness and beauty brands, including Drybar, Amazing Last Studio, Radiant Waxing Elements, Massage and fitness together. So across the portfolio, in the five brands we have, we have nearly nine hundred locations, about five hundred franchise owners and primarily serving a high end consumer female consumer and a membership model context. And it’s just a really, really fun group of concepts that we built together.

Lee Kantor: [00:01:20] Can you talk a little bit about how it got started? Was there a first brand or was this always kind of built as this kind of a conglomerate?

Jeremy Morgan: [00:01:28] Yeah, it’s our first brand started back in the nineties with fitness together, and it has been an M&A approach to bring these brands together under a common platform. All of our brands were founder started and they all all the founders were service providers in the various modalities that we do. So as an example, Ali Webb was a cosmetologist that more or less pioneered the idea of blowouts and built the Drybar brand. Similarly, Jessica Lea did that with eyelash extensions as an expedition in the eyelash extension category and so well busies just very uniquely positioned to take a brand that was started by a founder that got traction. Enfranchising has built a franchise community and really help it scale and take those brands to the next level.

Lee Kantor: [00:02:15] Now is your potential franchisee. Are they someone who’s looking at kind of the portfolio as a way to grow their own wealth? Or is it something that they go in as, Oh, I’m the fitness together person, and that’s what I’m going to kind of build a fitness together empire? Or are they kind of mix and match?

Jeremy Morgan: [00:02:35] It is mix and match. So we have a lot of a lot of franchise owners build their business empires within one brand and really get focused on one specific concept. And we’ll go and sign an initial agreement for maybe two or three units and build from there as we have added new concepts to the portfolio. Drybar we acquired in just over a year ago, radiant waxing we acquired back in the summer. Those were both added. This year we have started to see our franchisees in the elements and amazing fashion fitness together concepts latch on to building those as well within the same shopping centers. And so some folks really, really like the idea of having very close proximity have all the concepts in kind of all their back in their backyard and be able to work on those all together. It’s interesting, particularly the beauty brands use the same type of service providers Amazing Lash and Drybar. Both leverage cosmetologists, amazing lash and radiant waxing both leverage as petitions. And so there’s a lot of synergy that comes for some owners working across the portfolio with with multiple concepts.

Lee Kantor: [00:03:53] And also, I would imagine it’s a similar customer, so this same customer could be a customer for each of the brands.

Jeremy Morgan: [00:04:00] It is absolutely the same customer. So all of our concepts are incredibly female centric, drybar and amazing lash and are both effectively 100 percent radiant. Waxing is about eighty five percent female and elements massages about 70. And these are all kind of upper income, wellness and beauty conscious consumers that spend a lot of their wallet on how they how they take care of themselves and how they look. And it is absolutely a very common customer across the across the platform.

Lee Kantor: [00:04:31] Now is this when a franchisee is considering this? Is that something that is? I would imagine a great selling point is if you kind of bundle some of these together, the effort to get one customer is really you’re getting three, you know, they’re kind of going across three brands.

Jeremy Morgan: [00:04:48] Yeah, absolutely. So I’d say there’s a big part of the value proposition is that also, I think just from a from a well, business platform standpoint, overall, any franchisee that comes into any one of our concepts really is leverage being able to leverage the learning that we have across all concepts. We have a big digital marketing team that focuses on how we drive consumers into all of our concepts, and we operate as a nine hundred unit franchisor. And when you compare that to a a smaller franchisor that might have 50 radiant was a 50 unit concept as a standalone and the resources and expertize that we’re able to bring to bear both with. People and the amount of money we’re able to spend and the scale that comes from just cost efficiencies on the buying of digital and things like that are really pretty remarkable on what we’re able to bring to a franchise on any one of these concepts along the way.

Lee Kantor: [00:05:47] Now, can you share a little bit of insight of why being a membership based business is so effective in today’s world?

Jeremy Morgan: [00:05:54] So a membership based business is really helpful in a couple of ways. First of all, membership in general has and recurring revenue in general has just really taken off as a business model, whether it’s Peloton or Netflix or Amazon Prime or our concepts in elements massage and amazing drybar. So, you know, consumers have gotten very accustomed to a membership driven approach. One of the things that the membership does is it really encourages consumers to make the service that we’re offering a part of their regular routine. It’s the more that a consumer uses our service, the more likely they are to stick with their membership for a long time. And so that built in approach where, hey, I’m a member, I get a service every month. I need to come in and get that service. It reminds them how much they enjoy that service, that that the light they get from kind of taking care of themselves or treating themselves along the way. So that’s a big portion of it from a consumer value prop standpoint. And then for the business owner, of course, the the predictability of those recurring revenues is just incredible. Being able to rely on a certain amount of cash flow coming in every single month, irrespective of what’s going on with the weather, irrespective of what’s going on on the number of weekends in a month, irrespective of what’s going on with holidays, it really builds a more steady approach to your cash flow that allows you to more easily make your plans on how you’re going to pay rent, how you’re going to pay your teams, and it overall just builds the business more quickly.

Lee Kantor: [00:07:34] Now, if there’s any emerging franchise AWS listening to this, is there any advice you can give them on how to kind of position your business as being membership based or membership friendly?

Jeremy Morgan: [00:07:47] Well, I think that it starts with just really making sure that the service that you’re providing is make sense to be in a membership driven approach. And I do think that the vast majority of of retail concepts out there, there is probably a membership angle that can be taken, but it doesn’t necessarily have to be a monthly approach. I mean, we everyone pays for Amazon Prime once per year for their subscription. When you go into an element’s massage or a dry bar, you might pay $80 for one service every month. But in other concepts, it may make more sense to have a lower membership fee to access a suite of services as as an example. So I think part of this is constructing. It starts with consumer starting a membership program that makes sense to enhance a consumer value proposition. And if you can do that, you can sell memberships. And if you can sell memberships, then you can build this great flywheel ecosystem for your franchise business owners and help them make more money and be more successful on on on their cash flow.

Lee Kantor: [00:08:59] Now let’s talk a little bit about dry bar. Since taking that over. Now there’s a big international push. Can you talk about that?

Jeremy Morgan: [00:09:09] Absolutely. So Drybar has just been amazing acquisition for us. I mean, first of all, what a crown jewel of a brand in general. I think it’s about a 10 year old brand that really has captured the hearts and minds. It’s a premium beauty brand at a very accessible price point. We are very fortunate to be able to partner with them and bring them into the portfolio more broadly and and really be pushing for a broader franchise growth strategy and across the country and across the world. In the first year that we have owned it, we have sold over 50 franchise licenses, which is about triple what they had ever sold in previous years. And part of that is because of the international push. We just opened in the United Kingdom just in December. We sold a 10 or 12 unit agreement with Harrods. Probably the most well-known prestigious retailer in the United Kingdom agreed to strike a deal with us. It’s the first time they’ve done a franchise deal Drybar is now in, located in their flagship Knightsbridge location, which is just incredibly exciting. They’re selling drybar retail products in their beauty section, but they’re also providing services and really. Using blow outs to the UK. Uk consumer beyond that, Harrods IS has introduced a new retail concept called Beauty and Beauty for the U.S. listeners out there is somewhere between an Ulta Beauty and a Sephora in that general genre, but they also have services that are offered within those locations, and Harrods intention is to put Drybar into each one of those beauty locations that they build over the next several years. There are three of them that are opening here this month in January one in Edinburgh and Scott in Scotland, one in Lakeside in London, one in Milton Keynes, and there’s another couple that are going to open by mid-year. And so by mid-year, we should have six locations up and going in the United Kingdom broadly with plans to get another half dozen or so open over the coming years.

Lee Kantor: [00:11:28] Well, congratulations on that. That’s exciting. Was that the first time that you have ever kind of partnered with a brand like Harrods?

Jeremy Morgan: [00:11:35] It is. So it is a first for the Drybar Drive our concept, and it was the first for first for, well, business in general. Well, this has two locations in Vancouver outside of the US. These 900 locations we have are primarily U.S. domestic. And this is our first foray into Europe and our first time partnering with such a prestigious operator such as Harrods

Lee Kantor: [00:11:59] Now is do you see that as a future growth channel for you to go international with those kind of partnerships with your other brands?

Jeremy Morgan: [00:12:08] Potentially for sure. I think that we’re most when we look for franchise partners in general, we’re always seeking for the type of operators that understand how to how to execute the services we provide really, really well. That’s the most important to us. And you know, and we start with that versus a specific geography. So if an incredible franchise operator were to approach us in Australia, absolutely we would talk to them. If that came in Saudi Arabia, absolutely we would. We would engage in discussion, but they have to be willing to really, really embrace what has made drive our drybar or amazing, amazing lash and really work with us hand in hand on how we introduce these services to a new international consumer. What it means to get blowouts or eyelash extensions or massages is often different in other countries than what it means in the U.S. and we really want to be able to lean on those franchise partners to help educate the consumers on how these brands that we’ve spent so long developing can be brought to life in a new country.

Lee Kantor: [00:13:19] I would imagine that’s really an important component to a solid relationship is to understand culturally how the brand is going to fit in and how the consumer is going to interact with it. It’s probably going to be different than it is in the United States, but you can learn from the United States, so there has to be kind of a give and take from both sides.

Jeremy Morgan: [00:13:39] That’s absolutely right. And I think with with with Drybar in particular, we think that there is just an enormous opportunity to bring the brand globally. But part of what comes to that with with that is really making sure we’re being thoughtful about the different hair types that women have in in different markets. Textured hair has a different approach on how you want to achieve the various looks than than than what we have often in the U.S. And so it’s a approach that we really want to be thoughtful, that we have the right products, we have the right looks that we can do and we can really make sure that everything we’re doing is layering up to this idea of having our guests walk out of there feeling really confident, really happy about how they look and how they feel, right?

Lee Kantor: [00:14:28] So the outcome that your guest desires might be similar, but how you get there might be a little different and you have to kind of be open to listening and learning how what makes those different countries unique. And you might have to communicate a little different. It might be the same thing, but it might be just maybe communicated a little differently.

Jeremy Morgan: [00:14:47] Absolutely right. I’ve spent a lot of time developing brands and launching them in new markets over my career. And what you just said is absolutely just the the cornerstone of success. For any brand that looks to go international, you have to figure out the things that you absolutely have to stay true on for your brand and at the same time, remain flexible on the things that are really going to make it work and come to life in another market. And there’s no predetermined roadmap for what exactly what that looks like for any one brand or any one market that you go into. And I think having an open mind and finding the right franchise. Rumors that can help work with you, arm in arm on that, that you really trust, that really understand those consumers in those markets is really where the where the success lies.

Lee Kantor: [00:15:42] Yeah, and that’s why you’ve got to kind of wait for your pitch because there’s probably a lot of people clamoring to get involved with you, but you’ve got to make sure they’re the ideal fit.

Jeremy Morgan: [00:15:51] You are. You are absolutely right. There is no question if if I wanted to just simply sell Drybar to anyone who wanted to take the license rights, I could probably do that quite quickly. However, we’re really continuing to build the brand for the long term. We think it’s the second or third inning of a multi-decade phenomenon in beauty and wellness. We have really anchored on brands that we think are best in class on the services that they provide, and we’re willing to be very, very patient on finding the right franchisees that are able to bring those brands to life in the markets where where they operate.

Lee Kantor: [00:16:31] Well, congratulations again on this success and thank you so much for sharing your story. If somebody wants to learn more about the opportunities with Drybar and all the brands, can you share a website?

Jeremy Morgan: [00:16:43] Absolutely. So all of our brands broadly, the best entry portal is, well, biz brands. And if you are interested in Drybar specifically, go to drive our franchise. Inc.com.

Lee Kantor: [00:16:54] Well, Jeremy, thank you again for sharing your story. You’re doing important work, and we appreciate you.

Jeremy Morgan: [00:16:59] Thank you so much, Leigh.

Lee Kantor: [00:17:00] All right, this is Lee Kantor. We’ll see, y’all next time on Franchise Marketing Radio.

Tagged With: Jeremy Morgan, WellBiz Brands

Rene DeLuca Eder With Yoga With Rene

January 7, 2022 by Jacob Lapera

Cherokee Business Radio
Cherokee Business Radio
Rene DeLuca Eder With Yoga With Rene
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This Episode was brought to you by

The Innovation SpotAlma Coffee

 

 

 

 

ReneDeLucaEderHeadshot2Rene DeLuca Eder, MPA, E-RYT-500, YACEP, Yoga Teacher at Yoga With Rene

For over 20 years, Rene has practiced, studied and taught yoga. A former police officer turned into a yogi and mother of two, she shares what she has experienced in hopes of inspiring others and raising collective vibration. She teaches classes, leads retreats and yoga teacher training programs.

Follow Yoga With Rene on Facebook.

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:23] Welcome to another exciting and informative edition of Cherokee Business RadioX Stone Payton here with you this morning, and today’s episode is brought to you, in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which means, of course, from seed to cup, there are no middlemen. Please go check them out at my alma coffee and go visit their Roastery Cafe at thirty four point forty eight Holly Springs Parkway in Canton. As for Harry or the brains of the outfit Leticia? And please tell them that Stone sent you. You guys are in for a real treat this morning. Please join me in welcoming to the podcast with yoga with Renee. The lady herself, Miss Rene DeLuca Eder, yoga teacher. Just all around. Good person business entrepreneur. Welcome to the show.

Rene DeLuca Eder: [00:01:17] Thank you so much stone for having me. It’s so great to finally meet you in person.

Stone Payton: [00:01:22] Well, it’s a delight to get a chance to visit with you. I’ve been blessed in so many ways, not the least of which is I’ve met a gentleman by the name of Dean Belmont.

Rene DeLuca Eder: [00:01:32] Oh, wonderful, wonderful man. I’m familiar. I’m familiar with

Stone Payton: [00:01:37] Him. Yes. Well, and Dean suggested that we connect. It’s been a while we were talking on the phone. It may have been two or three, two or three months ago. I’ve really been looking forward to this conversation. I am absolutely fascinated with this whole idea of yoga. I like to read about introspection and getting oneself sort of aligned with whatever is out there, and my knowledge base is virtually nonexistent. And so I’m excited to learn. I’m excited to hear you. Share your story. Let’s start, though, because this is a business for you. Mission purpose What in a nutshell, are you really out there trying to do for folks?

Rene DeLuca Eder: [00:02:23] I think bring a lot of awareness awareness around yoga and what it is and what it means. I like to think a lot about the goal or objective of yoga. If there is one, which I honestly don’t think that there is, but is to raise collective vibration so that everyone comes into a space where they are vibrating at their highest possible energy, doing all kinds of wonderful things, whether it’s continuing to practice yoga, becoming a yoga teacher or maybe it’s something different, maybe you want to be the best mom that you can be, or you want to be the best dentist that you can be? I think yoga is a space that allows you to expand your consciousness and expand into the greatest potential of what you of what you can be.

Stone Payton: [00:03:07] So is there an accepted definition of what yoga is that maybe just differentiates it from exercise or stretching or meditation? Is there some kind of general definition that it fits within?

Rene DeLuca Eder: [00:03:20] Well, one of the beautiful things about yoga is that it’s, you know, super old. And because of that, there’s a lot of different interpretations and ideas and meanings and symbology that go along with yoga. But a couple of things that stick out to me that I feel like really differentiate yoga from stretching is attention to breathing. So putting yourself in different shapes is beautiful and wonderful for a lot of different reasons. But when you really start to concentrate on your breath, which is a lot of what we do in a yoga practice that makes it feel different not only physically in your body, but also emotionally and spiritually, it’s that connection to breath that bridges the inner world as we connect to it and the outer world as we experience it. So yoga isn’t necessarily just the external or the physical practice. It’s something that encompasses all the different layers and aspects of being. And you know, another thing that I like that I probably is more of like my mantra when I think about teaching yoga in a more professional sense or a classic sense is going back to the ancient texts of Patanjali’s yoga sutras and particularly one of the sutras or one of the sentences there. Verses in the book is Yoga Chett Narrative Hatha Yoga Chit Ready Narrative, which means yoga ceases the fluctuations of the mind. So again, beyond the physical kind of connecting to that space within which allows your mind to calm down and you catch glimpses of inner peace and and who you really are? And so that’s a whole lot of information.

Stone Payton: [00:05:04] Again, I was being quite genuine. When I say, I find I find this whole idea fascinating, I personally find it difficult to get my mind. Still, the one place where I have found that my listeners will not be surprised. Is in the woods, you know, in a tree stand or fishing or just walking in the woods, that is where my mind is. The stylist and I feel very refreshed, and I can’t help but wonder if people who regularly practice yoga don’t achieve that or something well beyond what I’m feeling when I’m in the woods.

Rene DeLuca Eder: [00:05:41] I think it’s a very similar experience, and yoga doesn’t necessarily have to be, Oh, I have to go to a yoga studio. I have to buy certain clothing. I have to be at a certain level or practice a certain style or intensity of yoga. Yoga can be painting, it can be singing, it can be being out in the woods, it can be sitting and observing your breath. It can be being with a special person. It can be anything that kind of creates that same state that you’re describing. And yoga is just, you know, one way to get there. Another beautiful saying that was shared with me is the paths are many, but the truth is one. So whatever gets you there, you know, gets you to that, to that space. But but what you’re experiencing and being out in the woods and fishing, is that yoga? Absolutely. Absolutely.

Stone Payton: [00:06:28] Well, I’m delighted to hear you say that

Rene DeLuca Eder: [00:06:30] You’re an advanced practitioner. You didn’t even know it just like that, but not a stone way to go.

Stone Payton: [00:06:35] But but it’s so true, for example, fishing or hunting, which I enjoy both immensely. I really have a fantastic time, whether I harvest anything or not. I went fishing the other afternoon in a place I didn’t know, didn’t really know where to go or what to do when I got there, but I knew I was going to be near the water and I still. I just thoroughly it. Just it just it really just sort of helped me calm my mind. And actually, I think maybe it may be one of the sources of creativity and refreshment for me. So in your environment, do you find yourself teaching entire classes? Is it one on one? What’s what’s the mode for you?

Rene DeLuca Eder: [00:07:14] Well, I jokingly say I’m kind of a one stop shop for four yoga instruction. I’ve been teaching yoga since 2000, so this is my twenty second year of teaching yoga. So odds are, if there has been a yoga class or gathering of some kind, I’ve probably led it in one way or another. I so I do teach group classes all all over the place. A lot here in Cherokee County was specifically at lifetime fitness here in Woodstock, just off of Highway 92. Yeah, I’m also right around the corner from here at Jen Miller Fitness, which is right off of Mill Street, right near downtown Woodstock. Those are probably the the classes that I do.

Stone Payton: [00:07:58] So you’re in that studio? My buddies over at Mesmerize Media, they’re your name, right next door.

Rene DeLuca Eder: [00:08:03] Right next door. Yep. And I met those guys and they are lovely. They are a hoot. I toured their studio and it was just beautiful. And those guys, they said great things about about you. They said, Oh yeah, you’re going to see stuff. Oh yeah, he likes to come over and have a beer if he wants. And I’m like, All right,

Stone Payton: [00:08:20] Well, I’m out of beer, but you know, I live right here on the edge of town. I love walking to town. I’ll do a couple of calls and I’ll stop by the Woodstock beer market or daily draft or reformation. But when I’m low on a beer budget, then I run down to see Tim and Jerry and they got some of the refrigerator. But yeah, OK, so. So you teach there as well,

Rene DeLuca Eder: [00:08:37] I teach there as well. So see come and have a yoga class with me and Dean who introduced us will likely be in that yoga class. That’s how we met was through gin and then we can go have a beer next door

Stone Payton: [00:08:48] Mesmerize that is beautiful. I absolutely love it. I love it. I love it. So does that present a challenge, though? When you have a group of people I’m operating under, the impression they might be at different levels is the right word, but one might be more flexible than the other or have more experience. And that’s got to be you really got to be on top of your game to to give everyone the best experience, right?

Rene DeLuca Eder: [00:09:11] Absolutely, absolutely. So especially in larger, you know, group classes where you have, say, six to 10, 12, 15, 25, 30 people. Yeah, people are all going to come in and they’re going to have different energy. You know, some people, like you said, are going to be more flexible. Some people are going to be a lot stronger. Some people are dealing with illness or injury of some kind, and you need to be able to get to that place where you can lead everybody to connecting with their breath and connecting with their body. And if afterwards, they feel like they found a little bit of stillness and peace like they’re out in the woods, fishing or hunting, if they find that that place and find a little stillness for a little while, I feel like I’ve done. I’ve done my, my job, my job.

Stone Payton: [00:09:52] Mm hmm. So which leads me to to ask, even though I was, I played ball when I was young and I’m kind of active. I am the absolute antithesis of physically flexible. I’d like to think that in my business life, I’m flexible and try to accommodate, but no one I am. I am just, you know, like and my wife is very flexible. Sure. So for someone like me, there’s still a place in this arena. There’s still a path.

Rene DeLuca Eder: [00:10:18] There’s, oh, one hundred percent, you know,

Stone Payton: [00:10:20] You also show. In fact, which one in Woodstock already knows, but

Rene DeLuca Eder: [00:10:26] Oh, absolutely, yoga is for everyone, it doesn’t you, no matter if you look a certain way or your certain height or weight or anything like that, anybody can practice. You know, I hear that all the time people come to me, Renee. I don’t know if I can do yoga because I’m not flexible. Yeah. And if if you were flexible already, you probably wouldn’t be coming to yoga class, right? Or if I had a dollar for every time somebody came to me and said, Oh, you know, I would do yoga if I was more flexible. That’s the reason why you come to a yoga practice to begin with. And so I often say, if you can breathe, you can practice yoga. And as a matter of fact, you know, I work with people over the years that have been in different states of coming back from injury, and they might not have a whole lot of mobility. I’ve worked with people that are literally bedridden or who are in chairs and cannot stand up. Can those people practice yoga? They have beautiful, absolutely beautiful practices. And are there people that I work with that can tie themselves up in knots and do the splits and do handstands? Absolutely. There’s those people, too. And that’s one of the things that’s that’s beautiful about yoga is it really, truly reaches everyone. And not everyone, you know, necessarily wants to come to a group class and have that experience. You know, some people want to work one on one or with small groups or just with their spouse or just with their family members or just with a special person. And and I absolutely provide those experiences as well.

Stone Payton: [00:11:56] So, so what’s the back story? How did you get involved with this? You say when you said you started doing this.

Rene DeLuca Eder: [00:12:04] So I started teaching yoga in 2000. I actually discovered yoga the year before. So 1999, all the way last century. Wow. Now we both feel really

Stone Payton: [00:12:16] Old teaching yoga in two different centers.

Rene DeLuca Eder: [00:12:19] Oh, I know it makes me sound like I can live forever. Like some yogis can live forever. Maybe I’ll be one of those that spans into a third century. God willing, I don’t know. But yeah, so I and a lot of people find this kind of interesting. I used to be in law enforcement. I was a police officer for many, many years, 10 years, to be exact. And so obviously, law enforcement, even back then, I left in 04. But even back then, you know, it’s a stressful job for a lot of different reasons that we can all kind of relate to, I think, universally. And so my husband actually suggested that I try a yoga class to. Reduce stress. And I was like, what? Yoga, like what I what like I didn’t even know really what it was, you know, we have all these preconceived notions about what it is. And so I was kind of like, Oh, OK. And I ended up in what’s called a Bikram style yoga class, Bikram Yoga, which is a very hot, heated yoga, 104 degrees, 60 percent humidity. It’s a very intense physical, like, sweaty type practice. And so I was very skeptical, of course, going in because Juan, I’d never done yoga before and to I didn’t really like being hot. And so I was like, Oh, I was a newlywed and I was like, OK, honey, whatever you want to do? Sure, I’ll try it. And so I went, and within a very short time, I found that I was very drawn to the practice. You know, there’s a lot of focus, there’s a lot of breathing.

Rene DeLuca Eder: [00:13:54] There was a lot of intensity and I found that when I when I practiced yoga, that all the other thoughts in my mind went away, that I became very peaceful and very still in my mind, which helped me really recharge. And then I felt like I was better able to deal with all the stressors of, you know, just life in general, not only being a police officer, but all those vicissitudes of life just in general that come your way. And, you know, within just a couple of weeks, I was practicing quite a bit. I was going all the time. I was like, Oh, what time’s that meeting? I going to go, I have a yoga class. I got to go to. So all of a sudden I’m skipping meetings to go to yoga. But you know, other officers would come to me and say, Hey, you know, you smile more like you seem happier, like you look different, like what’s going on? And at first, I’d be like, I don’t know, because I was kind of embarrassed. I mean, I’ll be honest, you know, I wasn’t sure about how that was going to be received by others, particularly police officers. And then eventually, I kind of, you know, became comfortable with it. It was just like, Hey, I’m practicing yoga, and some people will be like. What like did you join a cult because that’s what some people thought it was, you know, it didn’t have quite the mainstream awareness that we have now. And and some people were like, Hey, can I join, you know, can I can I try it with you? And you know, it was just a wonderful way to connect to myself.

Rene DeLuca Eder: [00:15:20] And in time people would start to ask me to help them with flexibility or their back. You know, people are having back issues. Or, you know, at the time, officers had PT tests where we had to, you know, run a certain amount of time, you know, run a one point five miles in a certain amount of time. We had to do a certain amount of sit ups, a certain amount of push ups. And there’s also a flexibility test, a sit and reach where you had to sit on the floor, legs straight and reach forward and push your hands on this box and they would measure your flexibility. And that was a it was a test in order for you to get certified to become a police officer at the time. Oh wow. And so some people were were struggling with that, and they found out that I practiced yoga and all of a sudden people were asking me for advice. And that’s kind of how the whole yoga teacher, you know, journey started it. And back then, you know, you didn’t really need to be certified. People would be like, Oh, ask DeLuca. She knows something about yoga. She’ll make you more flexible. And you know, I started teaching at police academies and things like that. This was out west when I was still in Utah. And that’s kind of how my yoga teacher journey became official is that I just started teaching yoga to police. Officers were struggling with their PT tests.

Stone Payton: [00:16:33] I’m really glad I asked. I am a fascinating back story.

Rene DeLuca Eder: [00:16:38] Yeah, it’s unusual. I’d like to say that I, you know, was out in the mountains and someone picked me, you know, some kind of guru and all that stuff. It wasn’t. It was boring, really out of practical, practical reality and out of out of life. And and as time continued on, I realized that I’d rather be teaching yoga than working.

Stone Payton: [00:16:58] So OK, on the on the business side of things, how does the whole? And I ask all my most of my guests this because I’m a I’m a kind of a sales and marketing person. Oh yeah, great. So how does the whole sales and marketing thing work for a yoga practitioner? How do you get the new business?

Rene DeLuca Eder: [00:17:17] Well, you know, there’s lots of different ways to do it. Most of my business comes from people that have met me through group classes, so teaching at a larger space or a fitness place that maybe is a health and wellness place in a more general sense, but maybe they want to offer yoga to their to their clients. And so a lot of people, I meet that way and maybe they want to further their journey. They want to learn more. They want to work with me one on one or in a small group. And so I get a lot of my business. A lot of it’s through word of word of mouth, word of mouth, for sure. I have kind of started since, you know, the past year and a half and two years has made a lot of changes in business environments and my business is no different. I would never have thought, and I don’t speak in absolutes much, but I never would have thought to teach yoga virtually. To me, it’s always an in-person experience. That exchange of personal energy is really important, and being able to observe someone as they’re breathing in the postures is really important. But because of some of the things that happened, all of a sudden I’m looking at teaching virtually, you know, my my private clients still want to meet with me, but they don’t necessarily want to have me in their house. And, you know,

Stone Payton: [00:18:32] Not

Rene DeLuca Eder: [00:18:32] Not that they don’t like me anymore, but just for other reasons in their own readiness. And so all of a sudden, I’m pivoting into more of a virtual environment. You know, I’m getting a personal zoom room and things like that, learning to set up parts of my house so that I can teach virtually all these types of things. And it’s been a wonderful way to connect with people in an environment that I never would have. I never would have thought of. So teaching virtually has definitely helped him. But another like aspect to my to my business. Another area that I’ve really experienced a lot of growth, especially in the past year, is not only is that virtual environment, but yoga teacher training certifications. So I not only teach yoga classes, but I teach yoga teachers to teach and become certified and be able to carry on the the tradition. And, you know, especially in the past couple of years, you know, a lot of people have had changes in their own career and work environment for lots of different reasons. There’s been a lot more collective introspection, I think, because of, you know, people losing their jobs or things changing their working from home. Things are more flexible and.

Rene DeLuca Eder: [00:19:47] Some people have decided that they want to learn a lot more about a lot more about yoga and whether or not they want to teach yoga professionally or not, a lot of people come on the journey just to learn more, you know, to read the books, to learn about the philosophy, to go in deep and learn, you know, the finer points of of yoga. And so people can come to me. You know, I offer annual yoga teacher training programs right here in Woodstock. So if anyone’s interested in becoming a certified yoga teacher or just wants to learn more about yoga, they really enjoy their practice but want to go deeper. Yoga teacher training is, is really is really the next step is the next step. And another thing that I’m starting to offer in 2022 is things are starting to open up again is yoga retreats. So, yeah, super fun. So think about it like a little yoga vacation. So it’s like a vacation in a beautiful place with a lot of yoga involved. So you’d spend what I’m doing now are mostly self-care weekends. So with Elodie Retreat center up in just outside of Helen, Georgia, so these

Stone Payton: [00:20:57] Are our

Rene DeLuca Eder: [00:20:58] Local. You don’t need a passport, you don’t need to, you know, get on an airplane and all that stuff. But yeah, it’s just an amazing place near Mount Yona that has some amazing spaces, a lot of natural environment, as well as some beautiful, you know, a spa and facilities to facilitate a lot of meditation and yoga. And they have a beautiful meal service and all this stuff. And so you stay up there for a couple of days and, you know, kind of immerse yourself in a yoga experience. So it’s a beautiful way to connect as well.

Stone Payton: [00:21:31] And it strikes me that a couple of things you mentioned might work real well together, like a blended experience. So maybe go to the retreat and then we participate in some of the virtual for the ongoing and for the prep the or even if you have if you’re taking a class, but you still might want to supplement that with the virtual I mean, there’s it’s a both end world or it can be right.

Rene DeLuca Eder: [00:21:52] Absolutely, absolutely. Everyone’s journey is is unique and be able, you know, being able to tailor those experiences to what each person needs is is better. I have, you know, some clients that absolutely will not go to a yoga class with other people for for whatever reason. And I respect that and I have other people who like that environment. The more people, the better, like some people really like to practice in that environment. And so I think being able to pivot and offer both is, you know, it’s important, it’s important so that people can select and kind of personalize, personalize their journey and how they want to relate to the experience.

Stone Payton: [00:22:33] Ok, so tell me more about breathing. Let me tell you part of what precipitates this question. I’ve heard people over the years and talk about I’ve heard people actually specifically expressed the idea of doing breath work.

Rene DeLuca Eder: [00:22:50] Absolutely.

Stone Payton: [00:22:51] I have a soon to be son in law. Oh, wonderful. My youngest got engaged over Christmas.

Rene DeLuca Eder: [00:22:58] Oh, congratulations.

Stone Payton: [00:23:00] They are both health nuts, and I mean that in a very, you know, positive way. They live in Chattanooga. They’re in the perfect environment. Yeah, she got a real job. She fired me. She was helping me out. Oh what? She got a real job with Echelon. The you know, the bicycle. Oh wow. Yes, company. And they’re both, you know, they’re young and they’re cute and they’re fit and they eat right and all that stuff. And Matt, my soon to be son in law, he is beginning to do some breath work for a wellness outfit up there. Wonderful. And of course, we teased him about it. You know, I look, you work mostly on in or out, you know? Right? We tease a reference. But obviously this is this is a thing this. So it’s definitely more about breath work and breathing, if you would.

Rene DeLuca Eder: [00:23:47] It’s definitely, yeah, definitely a thing. You know, I mentioned earlier kind of bridges the internal and the external worlds, but by listening to your breath or becoming aware of your breath, it’s a metaphor for the way that you are experiencing the moment. It’s a way that you live. Your life is the quality of your breathing. So if you simply, you know, lower your eyes, you know, sit still and observe your inhales and exhales as they naturally occur. And you maybe think about some of the words or maybe the textures or the things that you’re experiencing, like what adjectives would you use to describe your breathing pattern, you know, in the moment? You use those same words to describe the way that you are experiencing and living your life in that moment. So it’s it’s central, it’s important, you know, not only to a yoga practice, but obviously we don’t breathe right and be around for real long. When you say like three minutes, you know about three minutes, most people will kind of transition to their next life without oxygen. But but it’s a way to turn your attention in inside a way to turn your attention inside. And when you start to connect to your breath and you start to connect to your body, which is what yoga encourages us, at least the physical practice of yoga encourages us, encourages us to do. We move into a place of truth. So. Your mind often lies, right, we have all these thoughts, some of them come true. Some of them are real. Some of them are are not. And actually, I would argue personally that most of the things that the mind conjures up are not real. They’re just things that we conjure up in our mind, their kind of stories that our mind tells us over and over and over again.

Rene DeLuca Eder: [00:25:31] But when you start to connect with your breath, your breath is the truth. You know, I am inhaling, I’m exhaling, my breath is fast, it is shallow, it’s deep, it’s rhythmic, it’s erratic, you know? That’s the reality of what you’re observing in the moment. And it’s a space. It’s a space of truth. And it’s the same thing with with your body. Again, your mind is often going to tell you stories about, Oh, this could happen or that could happen, or this is what a person is thinking of you, or that’s what a person is thinking of you. You know, all these external realities against which may or may not be true. But when you start to connect your breath with your body and experience what what, it’s what it’s feeling, you release all that clutter all that chatter from your mind and move into a place that is pure experience and pure reality exactly as it is without interference, without chatter from the mind, without all these mental constructs which may or may not be based in in reality. So by focusing on your breath and focusing on your body, you, you move beyond a space of delusion or illusion. And we call that Maya in the yoga world. So, you know, going through our daily routine, we might be doing this and doing that and thinking this and thinking that is it our true reality? Maybe, maybe not. But if we sit and notice our breath for a little bit of time and we get into our body for a little bit of time, we can release things whether or not they are true or not true and moving to a space of true experience through experience. Yeah.

Stone Payton: [00:27:03] And so there’s for the for the novice. Or maybe, maybe maybe for the expert,

Rene DeLuca Eder: [00:27:11] Probably for everybody

Stone Payton: [00:27:12] Is part of this having someone like guiding you through a series and like manipulating the breath a little bit just to get control of it? And then you sort of maybe go through an exercise. I’m going to do this kind of breathing for a little while. And is it structured?

Rene DeLuca Eder: [00:27:29] Sometimes it can be. Sometimes I mean, observing just your natural breath,

Stone Payton: [00:27:34] Just paying attention,

Rene DeLuca Eder: [00:27:34] Paying attention to your breath is the highest yoga practice that there is. It’s the most advanced yoga practice that there is is sitting and observing your breath exactly as it is. But you know, a lot of times what we think of in yoga, particularly in the West. And by that, I mean, the United States is we think about being able to do certain things with our body, which is a beautiful part of the practice, putting your body in different shapes and doing all those things. And that’s and that’s lovely. And but but another thing is we can use the breath itself in different ways, different breathing techniques in order to bring about certain energetic effects. So if we breathe in a certain way, we can boost our energy. If we breathe in a certain way, we can calm ourselves down. If we breathe in a certain way, we can become more balanced and focused. And so that can be helpful to have a teacher kind of guide you through those practices again to personalize the experience. But is it something that someone could learn a few tricks on their own by reading a book or going to a few classes or taking a few sessions and then maybe do on their own? Absolutely.

Rene DeLuca Eder: [00:28:39] You know, some people prefer always having that guidance. Some people are a bit more independent and are OK kind of working on their own. So, you know, breath work is an entire field upon its in and of itself. So as a matter of fact, there’s eight limbs in the practice of yoga. There’s eight limbs and one of the limbs is called pranayama pranayama, which is breathing techniques. So one of those eight areas are fields of study or experience. One entire branch is devoted just to breath work, and it’s central to the practice. And then, of course, another limb is Asana, which are the physical postures. So those are the two that most people think of. When they think of yoga, they think of the postures moving into different shapes and they think about, you know, breathing or there might not. But there’s still, you know, six others that are out there. And so that’s always been very interesting to me and a great thing to bring awareness to. A lot of people don’t think about it in those terms.

Stone Payton: [00:29:46] Well, what I’m beginning to love about this is there’s there’s a place here for the beginner. Mm hmm. And it looks like you never really you could never actually run out of getting better and getting more benefits. Right? There’s always another absolute level of,

Rene DeLuca Eder: [00:30:04] Yeah, there’s always another level of experience and you know, there’s lots of things out. There for people to try and experiment. I once read somewhere or someone told me in the source fails right now, but there’s 8.8 million yoga postures that have been documented in some way. Can I do them all? No. Can anybody do them all? Probably not. It will take most of us lifetimes to even catch a glimpse of what all that might be about. But again, it’s not only about, you know, the physical experience or being able to do certain things with your body. It’s really more about stilling and quieting the mind more than anything. And there’s many different ways to do that. Again, going back to your experience, being out in the woods, I mean, that’s that’s a form.

Stone Payton: [00:30:51] Well, now I’m going to be a lot more attentive to my breathing. You know, I try to be quiet when I’m hunting. Well, sure, I’m going to pay a lot more attention to my breathing. You? I will. Absolutely, yeah, look at that.

Rene DeLuca Eder: [00:31:02] How your yoga is going to inform your hunting experience. You think it’s not connected, but it’s all connected. Everything, it’s all connected.

Stone Payton: [00:31:10] It’s all connected. So before we go, though, let’s do offer a little bit of counsel. I don’t know to the to the novice or an intermediary or all the way through. But I guess my mind goes to the novice because of course, I represent that pack. You know, somebody listens to this. Sure. Here live today or maybe on demand, right? And maybe they hear it three months from now. What are some things that may be they can begin doing just to begin to get their arms around some of the benefits of of this of this kind of are there just a few things we could leave them with to something to start doing? Yeah, we’re not doing. Absolutely not.

Rene DeLuca Eder: [00:31:48] I always like to teach to inclusion, you know, not telling people what not to do. I like

Stone Payton: [00:31:53] To tell people what they what

Rene DeLuca Eder: [00:31:54] They should do. And I would just say, you know, start to explore what’s out there and maybe it is finding a teacher or going to a yoga class or, you know, a friend who has a friend that really likes yoga, you know, maybe learning from them a little bit about their experience or about the teachers that they that they, you know, have worked with. Another thing, too, and you kind of said you’ve done some reading yourself. I started as a self, you know, study, Yogi. I just found a few books about yoga and started reading about yoga and absolutely fell in love with the practice and the philosophy and all different parts of it just by finding some great, great books. And also, you know, especially and we touched upon it in our interviews in the past couple of years, there’s a lot more high quality virtual instruction that is out there that you can find, you know, for free or there are subscription services. There’s lots of different ways to connect with yoga, you know, very, very easily from the comfort of your own home or going out and experiencing it out in your environment. And so it doesn’t really matter how you get there, but just getting out there and starting to practice is, you know, a beautiful experience and everyone’s journey is entirely different. And so allowing it to unfold and doing those things that make you feel comfortable.

Stone Payton: [00:33:14] Yeah. All right. So let’s make sure that we leave our listeners with a way to connect with you. Oh, wonderful. And whatever fashion is appropriate, whether it’s email website, maybe you have some video stuff, but whatever would give them a chance to have a conversation with you or someone in your world?

Rene DeLuca Eder: [00:33:32] Oh, absolutely. Yeah, I would love to connect with anyone who wants to learn more about more about the practice. And you know, the best way to reach me is through my website. It’s yoga with Renee. So Renee is with one e yoga with Renee, one yoga with Renee. And there there’s lots of links to different things. Actually, just the last last week, I did some video stuff, so some video practices will be on there that will be available on the retreat. Information will be on their teacher training, information will be on there. And just this past Thanksgiving, I published my first book about yoga.

Stone Payton: [00:34:08] That was going to be my last question.

Rene DeLuca Eder: [00:34:10] And I knew it. I knew it.

Stone Payton: [00:34:12] I knew it. That you might be writing a book because I thought we talked about that. A couple. Yeah, so. So say more about the book.

Rene DeLuca Eder: [00:34:20] So, yeah, it’s now out. It’s a published. It was published right before Thanksgiving Thanksgiving holiday. It was the number one new release in yoga books on Amazon. The number one new release in e-books on Kindle and the number one Kindle release in exercise, dieting and health. Short reads. It’s called yoga your life, yoga your life and it’s a journey, a way that modern yogis can use the ancient wisdom of the eight limbs to bring peace and joy into their lives off of the mat. So it is a wonderful book talks about the classic eight limbs of yoga, but in a very approachable way. It’s a short read. There’s a lot of personal essays, some that have to do with being in a yoga class. Many. Would you have to do about just living life, you know, being a mom, being a pet owner, all different kinds of things that I’ve done in tying it into a yogic experience. And there’s a link there to the Amazon page that will get you to the book, but it is available on Amazon Amazon.com. Well?

Stone Payton: [00:35:26] Well, were you sold one copy anyway? Oh no.

Rene DeLuca Eder: [00:35:30] Oh, you are. Oh good. It’s out there in Kindle.

Stone Payton: [00:35:32] Carry so many books, right? You’re right, right? Right? No, that’s so. But I can get it on Kindle. Absolutely. Oh, fantastic. You have to. All right. So let’s leave him with those points of contact again.

Rene DeLuca Eder: [00:35:43] Then website all yoga with Renee. Easiest way to do it, you know? Sign up for my newsletter. There’s links to the information there, the different things that I do. And you know, if you’re interested in working one on one or with a small group or you want to look at my teaching schedule and join me somewhere out here and beautiful Woodstock, or you want to join me at a retreat up there in the mountains, or you want to pick up my book and read it, or you’re thinking about taking that next step and becoming a yoga teacher? Please check out my website. I would love to connect with the folks here in Cherokee County specifically.

Stone Payton: [00:36:15] Well, Renee DeLuca Etre Yoga Instructor, author, speaker, facilitator That’s so much fun. It is.

Rene DeLuca Eder: [00:36:24] I love talking about yoga. How much time do you have?

Stone Payton: [00:36:26] I love listening to you. Talk about yoga. It’s been an absolute delight in the studio.

Rene DeLuca Eder: [00:36:32] My pleasure? Absolutely.

Stone Payton: [00:36:34] All right. Until next time, this is Stone Payton for our guests today. Renee DeLuca, Etre yoga instructor at Yoga with Renee. Well, what about yoga with Renee?

Rene DeLuca Eder: [00:36:44] Si.com: works just

Stone Payton: [00:36:45] Fine. Yeah. And website one more time again,

Rene DeLuca Eder: [00:36:48] Yoga with Renee,

Stone Payton: [00:36:49] Yoga with Renee and everyone here at the Business RadioX family saying, We’ll see you next time on Cherokee Business Radio.

Tagged With: Rene DeLuca Eder, Yoga With Rene

Melissa Cantrell With CDH Partners

January 6, 2022 by Jacob Lapera

Melissa Cantrell1
Cherokee Business Radio
Melissa Cantrell With CDH Partners
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This Episode was brought to you by

The Innovation SpotAlma Coffee

 

 

 

 

HeadshotMelissaMelissa Cantrell is the President and CEO of CDH Partners, where she handles operations to establish short and long-term goals, plans and strategies, as well as resourcing, employee growth, and budgets.

When she is not deciding operational strategies, building a diverse, well-oiled team, or networking, she is the principal of CDH’s education studio – ensuring resources and managing designs.

As the Principal of our Education Studio, Melissa has built her career upon delivering innovative architectural design and master planning to public and private educational clients. Her comprehensive experience has equipped her with an expansive understanding of the challenges facing today’s educational facilities.

As the first female executive of CDH, Melissa moved the dial to garner more than 50% female ownership and leadership in less than two years in her position at CDH Partners – an often-unheard-of feat in a predominantly male-led industry.  With this move, she was able to create a more inclusive culture all while experiencing the disruptive pandemic.

Melissa has created an environment that is inclusive, forward-thinking, and familial. Our employee retention and tenure rates are exceptional for the industry – with most of our staff averaging 15 years with CDH. All staff are encouraged to pursue education and networking to grow themselves personally and professionally.

Melissa has had an eventful 12 months – taking over operations and creating a diverse ownership team and managing 30% of the projects and revenue for firm. She is a recognized Author, Speaker, and Thought Leader in the development of Future Ready Schools in the Georgia Education Market. She has won multiple design awards in this market segment.

Follow CDH Partners on Facebook and LinkedIn.

 

This transcript is machine transcribed by Sonix

 

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:23] Welcome to this very special edition of Cherokee Business Radio Stone Payton here with you this morning and today’s episode is brought to you in part by Bagshot shot video and photography. Of course, they specialize in real estate and architectural video and photography. Reach out to talk with Randall Beck at info at Bagshot or give him a call at five one six five zero nine six nine four three and tell them Stone since you, you guys are in for a real treat this morning. It’s our first broadcast of 2022. It’s our special design series and we have with US President and CEO of CDH Partners Miss Melissa Cantrell. How are you?

Melissa Cantrell: [00:01:06] I am great. Thanks for having me here, Stone.

Stone Payton: [00:01:09] Well, it’s absolutely my pleasure. And of course, we owe a debt of gratitude to Courtney Shand. Is that the right best saying that right chantry? All right. We owe a debt of gratitude to Courtney because she’s the one that coordinated this thing and put this thing together. But I’m looking forward to this for weeks. You’re the president and CEO of Seed Partners. Tell us a little bit of mission purpose. What are you out there trying to do for folks?

Melissa Cantrell: [00:01:33] Yeah, absolutely. So we are an architecture and interior design firm located in Atlanta, Georgia. We specialize in health, health care facilities, education worship and then also live work, which is corporate and some light industrial projects. We were established in 77

Stone Payton: [00:01:54] And we were five.

Melissa Cantrell: [00:01:55] Well, thank you. I was three

Stone Payton: [00:02:00] Seconds ago, you did good,

Melissa Cantrell: [00:02:05] But over the years have just allow the company to grow and mature. We have a great legacy that we carry with us and looking forward to a tremendous future.

Stone Payton: [00:02:15] So how does one find themselves in the position of president and CEO of a firm like this? Tell us a little bit about the backstory in the path.

Melissa Cantrell: [00:02:24] Sure. Well, for me, I became an architect because of a long history there. The family legend has it that we’re related to Buckminster Fuller, and I don’t know who who all out there knows who Buckminster Fuller is, but he developed the geodesic dome. So I grew up as a young child hearing about Buckminster Fuller and these amazing structures that he created. But I also had a tremendous influence from my mother. So not only is architecture and engineering in my blood, but my mother was a residential builder. During the the 80s, which was really unusual at that point in time to have a woman, a woman in construction, much less to own her own construction company. So I grew up on the job site, stepped on many nails over the years, so I carry my scars with me. But that’s really what allowed me to develop my love for the built environment. So growing into that, knowing that from a young age, I wanted to be an architect because I knew construction wasn’t for me.

Stone Payton: [00:03:32] That’s the value of experience like that. I knew I didn’t want to be a school teacher. I didn’t know what I was going to be, but I was going to be a basketball coach or a school team. There you

Melissa Cantrell: [00:03:39] Go. But really, knowing that I wanted to make an impact and architecture was a way for me to do that. So I went to Georgia Tech, grew through the program there, graduated and I was looking for a company that was going to allow me to fulfill my ambition and my desire to make that impact in our society and our communities. Talk to many firms, but seed age really encompassed everything that I was looking for. The the company itself was very family oriented. All the market sectors are ones in which we touch human lives. We impact them health care. We we, you know, heal the body worship, we heal the mind and spirit. And then in education, we really begin to develop the young souls that are going to really drive our society’s moving forward. And then even within our corporate environments, I mean, think about everything that you’re experiencing in the studio today. The acoustics, the lighting, everything impacts the way you thrive in your environment, in your business. So that really spoke to me. So developing within the company as a young intern, watching the ups and the downs and the ebbs and flows of the market and our communities really just began to build in me, and I began to take on more leadership roles within the company.

Stone Payton: [00:05:10] And voila, here you are. Here I am. So we do some work and you may be aware of this. We do at DC Radio. We haven’t been down there in a while with all the COVID craziness and all that we’ve. On some virtual stuff, we’ve continued to do that, but with their accelerator programs, we’ve got a few folks in that in that Georgia Tech, where what is it about Georgia Tech that is that produces such marvelous, successful, not just talent, but it seems like the people that I’ve had the good fortune of, of getting to know over the years that come from that ecosystem. They just they’re very invested in the community and the business community, the community at large, the most, they’re all. Everyone I’ve met is very successful, but they’re they’re very committed to this. This impact you speak of, aren’t they?

Melissa Cantrell: [00:05:58] We really are. And I say we because I do feel that the College of Architecture, specifically with the influence and emphasis on social impact, but across the board, I mean, we’re we’re trained, we’re taught the technical nuances of our specialties, but we’re also taught that everything we do has that impact and we’re taught different ways to contribute to our communities, whether that’s in our businesses, within political aspirations or even within the social giving that we’re we’re trained to participate in.

Stone Payton: [00:06:36] So what do you like the most? Well, let me back up, what did you like most about the I don’t even know what to call it, the rank and file work of being an architect, I guess. And then what do you like most about what you’re doing now?

Melissa Cantrell: [00:06:47] Yeah, absolutely. What did I like most about the rank and file would probably be touching those individuals working with our clients to to really establish what is their vision for what they look for at the end of the project. So they come to us with ideas. They don’t know really how what that looks like and to be able to take those thoughts and the aspirations that they have for those spaces and carve and shape it into something that really begins to establish their work environments or their their learning environments, their worship environments for the next 50 years. And then to see them the day that that facility opens, especially the students, the kids, when the doors open and they flood the space and just the oohs and ahs and the tears and the joy that they feel, especially in disadvantaged areas where schools are their safe place or worship facilities are their home, or even where the health care facilities really heal not just their bodies, but their families is just so impactful. And that is what brings me to work every day. It’s what drives me to do more and to do better. And then for me and my role today, it’s seeing that not just with any one particular market sector. My focus, my specialty is education. But to see as as the CEO and president to have that influence over all of our market sectors is really impactful. And to to be able to develop the leaders within our firm and the leaders in our communities is really soul fulfilling

Stone Payton: [00:08:42] The skill sets. This happens to me a lot. I get surprised more than I should, but I’m always surprised that people who have extreme technical competence and whatever their craft is. And then I find that that is there’s so much more that is required to that has brought them to where they are. I’ve seen that in other domains, people who who manage wealth, people who help you organize businesses, and it’s it’s occurring to me. I have to confess, I didn’t think of it that in your line of work. Yes, there’s the technical competence because there must be a thousand and one things that you should take into consideration if you’re trying to create an environment that’s conducive to educating a child. But there’s also this whole other side of things that you’re talking about to bring whomever’s vision to the to the for the first, well, maybe do individuals often possess both? Or is it a matter of finding individuals that possess one or the other and putting them together?

Melissa Cantrell: [00:09:44] So what we look for in our talent is those individuals who have those technical competencies, which I’ll be honest with you, that’s a given for

Stone Payton: [00:09:55] First like table stakes, its table

Melissa Cantrell: [00:09:57] Scale. It really

Stone Payton: [00:09:58] Is. You’ve got to have that

Melissa Cantrell: [00:09:59] Right, right? But when we look for employees, whether they’re in the production realm, where they’re going to be working with our clients or even in our operational aspects like Courtney here, we’re looking for individuals that seek a higher purpose where what we do means more than just. Creating a building because we have people we do have the the more technically geared individuals where. That is their love and their passion, and we need them, right? But the the individuals that are really going to take our firm and our buildings, our projects and our clients to that next level are those individuals that have that passion and that desire to to make an impact, to bring a building to a higher level and to provide spaces that are really going to drive success for our clients.

Stone Payton: [00:10:55] So the recruiting and development for you is critical. I mean, recruiting people that fit that fit those characteristics and then keeping them engaged motivated. But I mean, this is this is part of your job.

Melissa Cantrell: [00:11:11] It is. It is. And that’s been a huge part of the last few years for us. So I became president in 2019 and we went through a series of changes, not to mention this pandemic that we live in, that really actually in many ways escalated or expedited what my vision for the company was moving forward, allowing us to have a hybrid work environment, allowing us to provide more transparency to keep our employees engaged, which was admittedly relatively difficult in the pandemic. But we were one of the first in the industry to bring our employees back in a safe working environment a couple of days a week while allowing them to work in a hybrid environment outside of that. And we’ve continued that, but we’ve also brought back different opportunities within our organizational structure to to drive that engagement and to keep them involved and motivated and together.

Stone Payton: [00:12:12] So am I just being old fashioned, uninformed or is my instinct right? Is it still at this point, a little unusual to have a female in a position of this high leadership in this arena, this architectural?

Melissa Cantrell: [00:12:27] It really is. So there’s only 50 percent of the graduates from architectural programs are women. Only 20 percent of those are licensed professionals, and only 17 percent of our industry are actually executives or principals in leadership positions in architecture. It is a very unusual situation to have a female in a leadership position. But I do believe that that actually allows us to position ourselves even better with our clients and within the industry. Not because I’m a woman, not because of any, you know, the WB, although that does allow us some some opportunities within the federal arena. But really, because I think as women, we manage differently, we we try to be more engaged, we’re more connected. And for myself, it really allows me to connect with my employees a bit better and with the team. I try not to look at it as a hierarchy, but more as a unified approach. We do have a leadership team which actually is more than 50 percent women and where more than 50 percent women owned as well across our shareholder. So we’re we’re very proud of that fact. Our clients like that. It connects with them as well and allows us to provide more diversity within our approach.

Stone Payton: [00:13:59] As you were speaking, I was thinking Business RadioX the brains of the outfit. Holly Peyton, my wife, Abby Cantor, my business partners. Why we need to formalize that, probably because we’re like 100 percent as far as brain work run by. There you go. And I do the fun stuff, right? We come into the studio and chat with you guys and that kind of thing, or go out and do these conferences and trade shows and stuff. But make no mistake about it is if there’s anything you like about the Business RadioX network, you can thank our Abby and Holly. So, so you spoke to about change a few moments ago. Tell us a little bit more about what have you learned or discovered or has surprised you about managing an organization through changes like that?

Melissa Cantrell: [00:14:45] Wow, that’s a loaded question. When I when I took the position in July of nineteen, I had no idea what I was in for. You know, the pandemic aside, just the leadership of the the firm itself, looking at how we as architects because we are a creative group, which also means that we are also a bit more emotional and emotionally engaged than than other industries might be very. As I mentioned, very passionate about what we do and the company itself. The way we’re structured within the market sectors, somewhat siloed us, and over the last two years, I’ve taken a tremendous, tremendous focus on de siloing of pulling our leadership team together, pulling our studios together and creating opportunities for each of them to have their own identity as subject matter experts. But for all of us to also learn from the synergies of this market sectors and allow that subject matter expertize to flow into other arenas, for instance, looking at how our worship centers are structured for children’s ministries and using some of what we’ve learned from the higher education or the K-12 market to bring that synergy into it or for health care, bringing our expertize there into our higher ed world to begin to inform spaces for the the health sciences industries or markets. So really, looking at how those different markets, that knowledge that expertize those skill sets can drive the business and make us more impactful for our clients and for their projects?

Stone Payton: [00:16:42] Well, I am curious to understand how the whole sales and marketing thing works for a firm like yours, but I got to believe I got. I got to believe that having this, this knowledge and experience base of having designed these spaces that must really carry a lot of weight in the process. Yeah, but how does the whole sales of marketing thing work for you guys?

Melissa Cantrell: [00:17:06] It’s all relationships. I mean, it’s just it’s the same as business to business. You know how you market there. It’s it’s just about relationships, developing interpersonal connections with people like yourself who maybe one day you want to build your own studio.

Stone Payton: [00:17:25] Over incidentally.

Melissa Cantrell: [00:17:26] Awesome. Well, remember CBH Partners?

Stone Payton: [00:17:29] All right, you got it.

Melissa Cantrell: [00:17:31] But working with our clients, I mean, the path to a project may take years to develop to develop that, that connection with that individual or that business, to really define what’s important to them and to their industries, find out what their pain points are and work on solutions to solve those. That’s what drives us to get that next project. Our understanding and our mutual respect for our businesses is really the key to success when it comes to that.

Stone Payton: [00:18:05] It’s amazing. I can’t draw a stick figure as my wife knows, she teaches art classes on the side. You know, she’s got her first watercolor painting class. She’s incredibly artistic. I couldn’t draw a square if I had to, but I’m from the professional services world a long, long time ago when I had black hair. You know, it’s something closer to a religion. I come from the professional services, the consulting, training, speaking world and what you’re describing. That’s what makes a really good consultant, trainer, speaker or or successful relationship oriented, not far less transactional, right? Much more, much quicker to invest in the ecosystem or the or the community and focused on trying to get inside kind of almost projecting themselves into the to the mind or the other person and really understanding, you know, how they feel and what their. And now what I’m hearing you say is that’s what it is. That’s why you guys are at the top of your field in the architectural arena.

Melissa Cantrell: [00:19:06] That’s exactly what’s fascinating. Yeah. Listening is the key, right? Understanding what they need, understanding what you’re looking for. It it it is the key to success, and it’s unfortunately not something that they teach us in architecture school. But a lot of it is God, given a lot of it is training and a lot of it is observation and watching our predecessors and then also teaching that down to those who are going to be our successors.

Stone Payton: [00:19:34] So where are you thinking about taking this thing, you and you and you and Courtney and crew, where are you going to take this thing?

Melissa Cantrell: [00:19:41] What’s next? What is next? We are looking at some emerging markets or emerging markets for CD and really developing going broader and deeper in the markets that we’re in. We, as I mentioned within the health care studio market sector, we we categorize them as studios. It makes up about 60 percent of our revenue. And I mean, look around you as we are in the midst of a pandemic, the way in which the health care arena is modifying and changing to accommodate that. And I mean, lots of lessons learned there. And there was a tremendous loss of revenue for the health care industry during the height of the pandemic, when all of this broke in 2020. They didn’t know what to do there their hospitals were. Flooded with patients, and they couldn’t they had to redirect all of their assets, all of their resources to deal with that. And now they’ve begun to find that balance. I say that as Omicron begins to to take its hold on our communities. But you know, that really defined the direction that they were going to go. So going broader and deeper within those understanding what our clients need, how do we take our technical expertize and hire a consulting team that’s going to support that mission, to drive success, to make them whether who, whoever them is to, to have more ambition within their their revenue streams? That is also ours. We intend to grow. We are growing. We grew 15 percent last year.

Stone Payton: [00:21:28] Congratulations.

Melissa Cantrell: [00:21:29] Thank you. Not just in revenue, but also in staff. We were strategically adding key members of our team. And you know, recruiting is difficult right now, but it’s even more difficult when when I talk to you about what we’re looking for in key individuals, so we don’t hire just anybody, but growth is where we want to take this. We’re looking for a five to 10 percent growth this year and then looking at different markets where that can occur, you know, put a plug in. We’re looking for a great interior designer, OK, who can really begin to define our corporate environments? You know, that is coming back. It’s going to come back a little bit differently. Not sure if that’s going to be larger square footages or smaller square footages, but it certainly is going to mean that we work differently in the future. Hopefully, it doesn’t mean that we’re all in cubicles again because I sure do enjoy having an open office environment. But it definitely means that the work environment is going to be different and more creative in itself.

Stone Payton: [00:22:40] So you spoke to this a little while ago, listening how important that is, and you strike me as an individual. Your organization strikes me as the type of of entity that would probably go to some lengths to get clients and even potential clients together in some fashion to just get their input, get their opinion. Have you had a chance to do a little bit of that in some fashion? And if so, what have you learned? The reason I’m asked a reason I’m asking is I could see a hospital administrator and an assistant superintendent of a school system having some very similar ideas. And maybe maybe they could cross pollinate, right?

Melissa Cantrell: [00:23:21] Yeah, that’s a great idea.

Stone Payton: [00:23:24] You’re welcome. I’ll send you a bill. Thanks.

Melissa Cantrell: [00:23:27] Appreciate that. We we haven’t done that as formally. We do that with every project because it seems like every time we start a new project, there’s a new set of issues that we have to operate around opportunities within the design of that particular facility that we’re looking at, whether that’s a renovation or a new project. But no, we have not looked at that across the board as far as bringing those individuals together.

Stone Payton: [00:23:58] Well, I cheated a little bit. Those are two words that I have a little bit of on the periphery. My father was a school superintendent, a long, you know, four four. Well, they voted him in and then they voted him out. But my mom and dad were in the school system. And so anyway, I just thought about, Hey, you know, as like, I bet if he had any or he had any role in designing a new school, the so many of the considerations would not have even they would be thinking about a whole different set of things right now.

Melissa Cantrell: [00:24:29] They did. Yeah, absolutely. I mean, how large is a classroom? What’s the inner changes to keep that that positive airflow through the classrooms that came from health care? Right. So the the amount of air changes that a health care facility has to have to keep that air clean and ventilated and exhausted is now being input into the way schools are being designed within their mechanical systems. So again, that comes to the synergies between the market sectors and and to your point, how you know, the CDC has influenced the design of schools and OSHA as well.

Stone Payton: [00:25:14] Well, you’ll be delighted to know. I think the space we’re in, it’s so, it’s so new. We’ve got the gym jammie. I don’t know what to call it, but you’ll know what to call it, but the air scrubbing stuff or whatever, and they did that just, you know, because they, you know. This thing is only like a year old, so they built that out. Speaking of studios, I’ve enjoyed having this one. We’re in a co-working space called the innovation spot. I mean, right in the heart of Woodstock, like a mile from downtown, which I walk here a lot because I live on the edge of town. It’s a it’s a great space. I envision the innovation spot expanding like next door to the next building as well, and I love it. And one of our sponsors gave us this, this kind of wall that we’re looking at, and it’s got some of our community partners plastered plastered on it. We have studios all over the country here in the network, and I really love coming into this space. It’s just to me, it’s fun. You use the word studio earlier. What does studio mean in your world? Is it like a physical location or what is it?

Melissa Cantrell: [00:26:14] Well, so our the word studio in architecture actually comes from the bowel health movement back in the the 50s, actually before then. But it is just a group of individuals who are focused on a particular, in our case, market type. Ok, so we have we do cluster are team members in groups, but we also, as I mentioned, that open office environment have very low partitions, so everybody is really together. O ne allows for that collaboration, but for us, studio just specifically means that market focus

Stone Payton: [00:26:54] And what are they? Again, you mentioned them at the top of the show, but yeah, what are those those those major areas?

Melissa Cantrell: [00:26:59] So again, health and wellness, which is our health care facility, and that range is anywhere from small medical offices to new towers. We’re actually doing a replacement tower for well star right now. Oh, fun. Yeah, we’re excited about that. For our worship and community. It is everything from churches, so Mt. Power and Church of God apostles perimeter. We’ve done some work here in Woodstock and then also through community centers and actually working with some of the local municipalities, education and research. So we work with Kennesaw State University, Clayton State University, the local Cobb School System, Fulton DeKalb, Atlanta public, but then also in the research area. Adolescents, which is right down the road from here, did their new R&D facility and working with them right now on some warehousing space and some manufacturing area for them and then live work. So Walton on the Chattahoochee did an apartment complex for them. If you haven’t been down there as beautiful, do a lot of senior living facilities.

Stone Payton: [00:28:11] Oh, I didn’t even think about Wow, I bet that’s that’s not going anywhere.

Melissa Cantrell: [00:28:15] It is not going anywhere for a while there. It definitely slowed down. But the because the lending, but the lending is back and everybody’s building again, so.

Stone Payton: [00:28:26] So before we wrap, I’d love to get some council provides some counsel from you, if we could, on two fronts. And one is on any person, maybe particularly female. But I’m not going to confine the conversation to that. Who has an eye toward growing into a role of this nature, one that has this kind of impact, one that’s going to influence these kind of lives that maybe they want to be an executive, a leader of some kind. And I don’t know, maybe dos, don’ts lessons learned, you know, or any counts because because somewhere out there, whether it’s today live or, you know, they may hear this six months from now, you know, maybe if they heard a little something from from this Melissa Gal, who has accomplished so much and is getting a chance to play at this level. Any insight there on that front? Maybe.

Melissa Cantrell: [00:29:21] Oh, wow. I would say find a mentor. That was a really impactful move for me. My mentor, actually, I had several over my career and not all of them were in architecture. Of course, there was Bill Chetwynd, who was one of the founding partners of the company, who has made a tremendous impact on my career, could not be here without him and give a big shout out to him, but also to my my stepfather, Dennis Burnette, who was the CEO and president of a number of banks in our local area, and how he directed me from a non architectural perspective to really understand business and to make some key decisions also was very impactful. But finding that mentor that guide, I wish I had more female influence in my professional career growing through the industry. It just wasn’t set up that way, but that’s not the case today. There are so many talented strategic women out there that. These young women could could go to and lean on, but also for the young men not to exclude them.

Stone Payton: [00:30:41] Yeah, we can use a little help with the answer, but go find a woman, they could give

Melissa Cantrell: [00:30:47] You some, actually.

Stone Payton: [00:30:50] Look, I wouldn’t be here if it wasn’t for Payton.

Melissa Cantrell: [00:30:53] That’s right. But I do believe that that is key. Using your networks, I wish I had learned that earlier on or listened to that advice earlier on in my career and being not so humble as to accept help. Hmm.

Stone Payton: [00:31:13] Thank you. I’m glad I asked, because I think that’s marvelous counsel, and it’s a good reminder for people like me who have been blessed to have some mentors. And I don’t know that I really spent much energy seeking out that kind of support last year. And there’s no reason I shouldn’t continue to do that. Absolutely.

Melissa Cantrell: [00:31:30] I’m doing continuously every day.

Stone Payton: [00:31:36] And then from the other side of the desk advised on for a client or a potential client, what can what can we be doing so that we get the most out of our relationship? Well, I guess with any professional services provider, but particularly, you know, from somebody in your arenas, what could what could we be doing? What could we do to to get the most out of it and make it the richest experience possible?

Melissa Cantrell: [00:32:03] Yeah, that’s a great question.

Stone Payton: [00:32:05] It took me a minute to get it out, but I thought a fantastic question. That is a fantastic question.

Melissa Cantrell: [00:32:10] I think it really boils down to coming with an open mind. You know, bring your thoughts, your your vision, your dreams for what that project will be. Just vocalize it. But then also allow your architect or your designer to to shape that it may not be what you thought it was going to be. But more often than not, you’re going to be more pleased with the result. So allow the creatives to to do what we do. But but just, you know, come with that open mind that that thought process to really think differently. That’s what we’re trained to do. But it’s not always what we get to do.

Stone Payton: [00:33:00] What a fantastic way to launch our program for this year. Melissa Cantrell, President and CEO of Seeds Partners. I cannot thank you enough for coming in and visiting with us. Let’s make sure before we leave here that our listeners know where they can, where they can go. Learn more if they want to have a conversation where maybe somebody on your team or whatever you think is appropriate, the website, LinkedIn, whatever you think. Let’s make sure we have a way for them to connect.

Melissa Cantrell: [00:33:30] Yeah, absolutely. Our website is very simple. Its partners. That’s the best way to learn more about us. We’ll have a website relaunch here in the next few weeks, so

Stone Payton: [00:33:43] Courtney is nodding your head and smiling.

Melissa Cantrell: [00:33:45] It’s going to be amazing. We’re super excited about that. And then you can also call me. I’ll give you my direct line. Oh, my six seven eight seven eight four three four eight one. And you can reach out to me directly. I’d love to talk to you more about any projects you have, even help you with some thoughts and lead you in the right direction, even if that does not mean that you end up working with Seed H. My main goal is to make sure that our clients and prospective clients are successful moving forward.

Stone Payton: [00:34:17] What an absolute delight to have you in in the studio. Thank you so much for coming

Melissa Cantrell: [00:34:22] In and my pleasure, Stone. Thank you so much.

Stone Payton: [00:34:24] All right. Until next time, this is Stone Payton for our guest today and everyone here in the Business RadioX family saying we’ll see you next time on Cherokee Business Radio.

Tagged With: CDH Partners, Melissa Cantrell

Sean Glaze With Great Results Teambuilding

January 5, 2022 by Jacob Lapera

seanglaze
Cherokee Business Radio
Sean Glaze With Great Results Teambuilding
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This Episode was brought to you by

The Innovation SpotAlma Coffee

 

 

 

 

Sean GlazeSean Glaze, Author and Speaker at Great Results Teambuilding

Sean Glaze is an expert at helping leaders create exceptional team cultures. His programs inspire your people to laugh together so they can have more success working together. Sean’s four books, The Unexpected Leader, Rapid Teamwork, The 10 Commandments of Winning Teammates, and Staying Coachable are entertaining parables with powerful take-aways for building and leading great teams!

As a successful coach and educator for over 20 years, Sean gained valuable insights into how to develop winning teams – and founded Great Results Teambuilding to share those lessons with smart team leaders… Sean’s engaging conference keynotes and interactive teambuilding event programs equip and inspire the individuals on your team to be Winning Teammates!

SEAN-GLAZE-LOGOConnect with Sean on LinkedIn and Twitter.

 

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:23] Welcome to Cherokee Business RadioX Stone Payton here with you this morning, and today’s episode is brought to you, in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which of course means from seed to cup, there are no middlemen. Please go check them out at my alma coffee and go visit their Roastery Cafe at thirty four point forty eight Holly Springs Parkway in Canton. As for Harry or the brains of the outfit Leticia? And please tell them that Stone sent you this could to be a fantastic show, and I think we’re going to wrap the season with this show. We’ll go dark for a couple of weeks and enjoy family, but please join me in welcoming to the broadcast with great results Team building speaker, author, coach all around. Fantastic guy, Mr. Sean Glaze. How you been, man?

Sean Glaze: [00:01:18] I am fantastic, Stone. Glad to join you today and hope we can share some stuff that your audience can take away and implement with their teams.

Stone Payton: [00:01:24] Well, it’s so great to have you back on the Business RadioX microphone. We should have been doing this a lot more. It’s been too long. I’ve so been looking forward to to catching up. I want to ask you a little bit more about mission purpose of great results team building, and I want to talk about staying coachable. Sean’s got a new book out called Staying Coachable. But before we dove into that, yeah, give us a little bit of a primer man mission purpose. What are you out there trying to do for folks?

Sean Glaze: [00:01:53] Well, Woodstock is where I probably got the start. That should have been a better start. And my background for those that haven’t known great results, team building or have not had the opportunity to work with yet. My background is as a high school basketball coach, and that’s how I started working with teams and as a young basketball coach, you go in, you get that very first head coaching job and you’re full of excitement, enthusiasm and expectations. And man, I was pretty convinced I knew what I was doing until you take over a team that that hadn’t been super successful and then you end up having a far less successful season than you expect. And and that was despite all of this great stuff that I had. That was the X’s and O’s and the skill sessions, the individual improvement and all the strategy. And I realized with the help of an assistant coach that the problem that we were having in our basketball program is honestly what I’ve been working with leaders to help improve in their programs and organizations across the country in terms of corporate work. And that is so often team performance issues are something we try and address with strategy, and I extend owed myself into thinking that I was a really good coach. And it turns out being a great leader and leading a great program and a more positive, profitable organizational culture has very little to do with strategy and everything to do with those connections and the commitments that you can gain from getting people to be enrolled in and really engage with a mission and each other.

Stone Payton: [00:03:24] What an epiphany. And that’s a very different frame than I’m accustomed to. As you may remember, I grew up in my early years as the son of a high school basketball coach. So, I mean, if I’ve heard it once I’ve heard it a thousand times fundamentals, son fundamentals and a thousand other phrases like that. But what a marvelous frame that how how long did it take for you to to evolve into this pattern of thinking,

Sean Glaze: [00:03:51] Oh man, I probably was very full of what I thought was confidence for the first eight or 10 years. And you know, confidence is thinking you can help. Arrogance is thinking you don’t need help, and I think that for way too much of my early coaching career, I was through male ego or whatever else convinced that I had figured it out because I had focused so much upon that strategic part. Yeah. And it turns out as I figured out much later, and I’d like to admit that that culture will always determine how well your strategy is executed

Stone Payton: [00:04:27] So you’re not on the gym floor anymore. Or maybe you are at times I. But so but your career is invested in coaching consulting. So tell us about the work now. What’s the expression of the work now? Yeah.

Sean Glaze: [00:04:40] Well, I realized after I had some success focusing upon culture and seeing teams turn around, not because we change strategy, but because we changed the dynamics of our team culture and interactions and focused upon those values and what behaviors define those values and building expectations and standards and having one on one conversations and all the things that I think that sometimes as leaders, we find ways to neglect because we want to focus on the strategy. Yeah. And people will invest resources and time and strategic planning. And then that ends up being sabotaged because they’ve not focused on and invested in culture in those interactions and the communication and the collaboration that’s going to allow that strategy to succeed. And so when I figured out that what we were doing as an organization, as a basketball program. After we focused upon culture with so much more successful than when we had neglected it with my head in the sand thinking I had it all figured out. Then I started to to think about, Well, how can I help other people? Because ultimately, I think you and I and most of the business leaders that are listening. You know, when you find some success, the next step is significance. How can actually help to share these lessons with people who are on the path that I was on previously? And keep them from face planning? Excuse me, thinking about to sneeze?

Stone Payton: [00:06:07] No worries. This is a real interview. This is not but.

Sean Glaze: [00:06:12] But but then I started. I think that I sent quite possibly the most hideous flier that was ever created out to about 100 different basketball programs, you know, colleges and universities around the southeast and had some people reach back out and went and started working with athletic programs and basketball teams and soccer teams and volleyball teams. And then I realized, well, the same stuff that helped us in locker rooms and helped other coaches and their locker rooms would probably help people in conference rooms and boardrooms and classrooms. And so put together a pretty ugly website about 12 or 13 years ago and and did the same thing with fliers for, you know, some companies and and those half and full day team building events ended up being something that had a huge positive impact, not just on those teams for a few days, but obviously you kind of those lessons and and personal awareness kind of insights that help to improve their productivity and interactions and team culture, you know, for for an extended time. And so that’s how great results team building was, was actually hatched, was taken some of those lessons and then transferring them from our locker room into, you know, conference rooms and into organizations now get a chance to work across the country with leaders to help them to build more positive and profitable team cultures.

Stone Payton: [00:07:34] So I got to ask you because some execs, I believe this has been my impression and I’ve been one of them all, but roll our eyes sometimes when we hear the word team building. So the whole sales and marketing positioning like I have no doubt if you get to have the conversation with an exec that’s all handled, but that’s a challenge. Surely?

Sean Glaze: [00:07:55] Yes. Oh my goodness. You know, and a lot of the time, you know, and I’ve since transitioned and I’ll still do in the team. Building half or full day events are a catalyst opportunity to to build some awareness that you can then move forward because team building is an ongoing commitment, not just a one day activity. Yeah, but I was absolutely that guy because as a young teacher and coach, I remember the second year I was a teacher. The principal that I was working for brought in a couple of people who were under that umbrella of team building. And those of you that can’t obviously see, I’m used.

Stone Payton: [00:08:28] Yeah, we’ve got the air quotes going on here because

Sean Glaze: [00:08:30] Team building is this unbelievably nebulous umbrella of stuff that a lot of times has very little impact. And there is absolutely reason for people to cross their arms and roll their eyes. And when I work with organizations and do one of those events, I’ll oftentimes start, OK, when did you see on the agenda that you had team building? How many of you rolled your eyes and thought, Oh my goodness, what are we in for? Because I was that same guy, I was the one that was sitting back with his arms crossed. What have I gotten myself into? What are we going to do over the next few hours in terms of waste and time? I got other things to do, et cetera. And so my focus is always been and finding ways to make it far more relevant and impactful because I think that there’s two types of team building and what you and many other team leaders and organizational leaders have unfortunately experienced is recreational team building, which is let’s go spend a little bit of time together. Let’s have a little bit of fun. Let’s do something. But it very rarely has a lasting impact upon team performance and behaviors because culture is just repeated behaviors. So how do you change behaviors? We need to change people’s beliefs which lead to those behaviors, and our belief is always based upon our awareness. What we’ve experienced. And so if you want to change people’s behaviors, you start with giving them an experience that affects their awareness, that changes their belief because our behaviors are always going to be a result of our beliefs.

Sean Glaze: [00:09:55] So if you can give people a shared experience and change some of that awareness about how what they do impacts others and influences others in terms of the quality of interactions, then you do begin to see an impact. Because if I care about a goal and if I care about the people and get to know a little bit more about the people that I’m working with to achieve that goal, then the accountability that comes with keeping up my end of the expectations that a team sets, that accountability is almost always the result of the empathy I feel because I care about the goal and I care about those people. So there’s a huge difference between recreational team building, which is, let’s go bowling, let’s play laser tag. Let’s go do something in terms of building a bear, putting together bicycles, which are again. You positive and can add some value, but I think that intentional team building gives people a chance to experience activities that really focus upon specific issues that a team or organization are dealing with in terms of, you know, establishing and building and strengthening trust with coworkers and with clients. What does it mean to be more accountable? How do you actually build into your organization some feedback loops that actually really improve and help people to stay coachable? Those are the things that I think have had an impact that have resulted in a lot of referrals because it’s not what people expect.

Stone Payton: [00:11:13] I’ll bet. And so part of the solution, and I recognize that it’s far more complex than this, but it sounds like maybe a fundamental part of it is some sort of shared experience. But but want to hear you speak more directed at what’s actually going on in their world, not just a recreational shared experience?

Sean Glaze: [00:11:35] In any time you can get a group of people together and they can share an experience. You know, when I’ll have those initial conversations with a prospect who will call as a client, hey, we’re dealing with the situation and we know we need something. In most of those calls, 90 percent of the calls that I’ll get are emails that I’ll get. As far as an inquiry are people that know that they need something that their culture is missing something, but they don’t know what they need, right? And so they reach out. And again, I’m sure I’m one of those people and there’s a whole host of other people that operate under that umbrella of team building. And so when people reach out and not knowing necessarily what they need, but knowing that there’s a gap somewhere they really need to fill to change the productivity and results that their team are getting when they do happen upon great results, team building and have an opportunity to have those conversations. It really is about creating an experience and the team building activities are in the challenges and the whether it’s a paired situation or a group of or a whole group or even individual activity. You have and work through in the midst of those half or full day events are an opportunity for them to experience something that changes their awareness and understanding of how their behaviors impact others because there’s always a ripple effect. And that idea of once my awareness change, then my beliefs begin to change. And maybe that’s about understanding and appreciating the background and, you know, strengths and desires and circumstances of a teammate that I haven’t had the chance to connect with. And collaborations always going to improve when I’ve built a stronger relationship that’s going to allow us to to have a connection that’s strong enough to support the weight of truth when it matters.

Stone Payton: [00:13:15] Oh, I like that. You’re going to hear that again. I might repeat that, and I may or may not give you credit, John. I don’t know. I love that strong enough to support the weight of truth when it matters. Yeah, look for that in future stone publications. No, I’ll I’ll credit John. So you must surely and I realize every situation most is probably unique, but surely you must see some things over and over. Maybe some patterns over the years, some some common mistakes or blind spots. You don’t like me. I’m the number two guy in a pretty successful media company, and I run the studio here in Woodstock, Georgia. I’m sure there’s even though I might be well-intentioned, even though I’m fairly well-read on some of these topics and I get to interview experts like you, there’s got to be some blind spots and some things that you just see over and over to some of those come to mind just kind of make us more aware

Sean Glaze: [00:14:06] That, no, I’m thrilled the chance, because that’s something that I wouldn’t have understood early on when I first started working with teams a bit over time, over the last eight or 10 years, you realize that there really are those recurring issues and challenges that are the result of people being against teams or teams because they’re always made up of people. So whether it’s a basketball team or whether it’s a business, yeah, those teams are always going to experience one of probably five major issues and know again my website you’ll see you. There’s five things that you need to build a great team. They use that kind of cheesy acronym great because it helps people as leaders to walk through the process of what it means to build a really effective team culture. And if you’re looking, you kind of thinking about the word great there on your whiteboard g is going to be four goals. Have you defined the goal and the mission and the purpose and what it is we’re here to accomplish together? What is our compelling common? Why? And then the R is going to be for relationships. Have you actually taken the time to invest in relationships among your people in between your departments that allow the collaboration to occur when it needs to? And those are the two most important parts, because if you’ve established meaningful, compelling common goals and if you’ve built stronger connections and relationships that opens the door to the last three, which r e is going to be first setting expectations, what are our standards that we’re going to operate by? What is that new for the last 18 months? What is our digital communication? Plan, how are we actually going to commit to communicating with each other to make sure that we maintain connections and productivity? Yeah.

Sean Glaze: [00:15:41] And then after those expectations, you have accountability and accountability is a place where a lot of times people will call it. You know, we’re having an issue with feedback or people aren’t accountable. And again, I think accountability is almost always a result of a lack of empathy or a presence of empathy. And you build empathy by getting people to buy in to a compelling common goal and to building relationships. Because if I care about the goal and I care about my people, I’m going to live up to those commitments that I’ve made when expectations were established. So it really becomes a system and a process where you need to know why you’re there. You need to know who you’re with. You need to know what the expectations are. And that leads to far more positive accountability. And then finally, and I think sometimes what people end up forgetting about is to make sure you’re thinking people to make sure that people feel seen and valued. So you’ve got that acronym great in most every conversation I’ve had with a leader, whether it’s coaching or working with them to establish a program or a speaking engagement or a teamwork event has been an issue with one of those five parts of the puzzle.

Stone Payton: [00:16:45xGjpCYwjcFg8yytjgvE4iUzM7EZxqAUQT4c1bGz4uXUJKRrK3ZCac7zsfWbA6fdnHYDZDXpbo86LkfSrWmkWptV9fvM6z a while, and I think he may be a mutual friend who wrote a book on personal accountability the cube q, the guy by the name of John Miller. You’re nodding your head. So we both we both know

Sean Glaze: [00:17:01] John John is fantastic. He actually wrote one of the reviews for my most recent book. He’s just been wonderful. And again, I’m a huge fan of Cube. Q. The whole idea of personal accountability is so important to every organization.

Stone Payton: [00:17:14] So shout out to John Miller, author of Cube Q John. I’ll send you an invoice for the four for the end, but I’m having fun here visiting with Sean. We’ve got to get you on the air for too long, John. All right, so let’s talk about your book Staying Coachable A story with four questions to help you thrive and change. Keep climbing and enjoy relentless improvement. Not your first rodeo. This is your third fourth book.

Sean Glaze: [00:17:45xGjpCYwjcFg8yytjgvE4iUzM7EZxqAUQT4c1bGz4uXUJKRrK3ZCac7zsfWbA6fdnHYDZDXpbo86LkfSrWmkWptV9fvM6z leaders to really be more effective. The first one was rapid teamwork, which is really and they’re all parables. Rapid teamwork is really that framework of the great team culture and kind of walk in a group of people through that in the midst of kind of an adventure and experience that they’re having the most recent before staying coachable was the Ten Commandments of winning teammates. What does it mean to be a winning teammate? How do I become somebody that others want to work with that has more of a positive impact on my team? And we’ve all had those winning teammates we’ve worked with in the past. Who’s the best teammate you’ve ever had? When you think about that, there’s probably a person who’s not yet pops up and you think about the traits that they, you know, they showed. Those are the things that you really appreciate that other people want to see out of you. And obviously, you know, most recently, is staying coachable. My background as a basketball coach, stone is is something you can imagine that as a coach, not every player or athlete that I had the pleasure of trying to develop was always coachable. You know, they had they wanted to get better their way, not necessarily the right way. They wanted to do things. You know what? It was comfortable instead of making a commitment to actually do something differently. And so when I was having conversations with leaders across organizations throughout the country, that was one of those issues that came up not just in terms of accountability, but buy in.

Sean Glaze: [00:19:07] And you know, you might have noticed over the last 18 to 20 months, there’s been a pretty huge shift with Kobe, whether it’s remote workers or, you know, circumstances where people are having to change the way they do what they do. And that’s not comfortable for a lot of people. And there’s oftentimes been much like when I was trying to help somebody, you change how they’re shooting a free throw. Leaders have issues with people who are maybe you’re pushing back a little bit and resisting the changes that are necessary for their businesses and teams to succeed. And maybe that’s, you know, a merger and acquisition. Maybe that’s, you know, adopting a new type of platform or software that’s going to make us, you know, be able to move forward as a team or organization together. But when people resist, it’s largely because, like I did when I was a young coach, you have leaders who are commanding and controlling instead of connecting and staying curious. And I think that staying coachable is a book is really about that shift, which gives you so much more impact and influence of rather than commanding. Can you begin to stay curious? Can you begin to use questions to let that person you’re wanting to improve, not just recognize where they want to be and where they are? But once you create that gap to have that desire to improve themselves because they see the benefits of it.

Stone Payton: [00:20:30] I love that you quote C.S. Lewis right there in the beginning of the book. I’ll say that. Because I want you guys to get your hands on your own copy of this book, you chose to do this one in a story form. Yes. Each of my

Sean Glaze: [00:20:44] Books, each of my books has been a parable, and I think that there’s so much more digestible. They’re pretty easy reads, you know, one hundred and fifty two hundred and sixty pages, it’s easy something to pick up at a bookstore off Amazon and carry with you on a flight somewhere. Perhaps if you’re able to do that now, I know we’re just kind of getting started back.

Stone Payton: [00:21:00] Here’s a tip guys buy two copies if you really if you if you want, here’s what I do. I like to do. I like to buy two copies and I leave one on the plane. Now, for all I know, it’s, you know, it gets in some big pile at Delta, I don’t know, but I always felt like it was a way to pay it forward, right? I can guarantee you I’ve left some John Miller books like that.

Sean Glaze: [00:21:21] And giving away his gifts is always one. Yeah, but but the idea of learning in the midst of the story, some of the insights and takeaways and questions that you can use first with yourself and then with your team to help to move yourself forward and to not just, you know, survive and change, but how do you thrive? How do you really you create that clarity of where you want to be and where you are and where is the gap in between and create the humility and the really are kind of four different steps to that process of staying coachable. But it all comes under. And you’ll appreciate this. You know, staying coachable will be what does it mean to be coachable? Yeah. Well, being coachable, I think, includes two things wanting to be better and being willing to change. Now, when I talk with groups and I say, OK, who here wants to be better? Every hand goes up, everybody wants to be better, whether that’s athletes or businesspeople or salespeople or, you know, whatever the team is, wherever the organization is, where the industry is, we all want to be better. But it’s the second part of that definition that people get tripped up on. You know, when you ask them the second question, all right, raise your hand if you’re willing to change. We see fewer hands. And so that idea of seeing change as something that is positive and something to be enthusiastic about, and some of that’s going to help you to progress and to benefit from, I think, is where the four questions come in and these four questions that a father and son learn in the midst of kind of their correspondence with this wise mentor. The four questions that they learn help them to improve themselves by answering the questions and kind of leading themselves through that process.

Stone Payton: [00:23:01] Wow. So are we giving away too much if we bring up one of the questions just to give us some context for this?

Sean Glaze: [00:23:09] It will if the first part of any journey is hunger and I’ll use kind of for ages and its hunger and its honesty and its humility and then its habits, and each of the sets of questions are really based upon engendering a curiosity and answer for hunger, for honesty or humility, for habits. I think the first question that they are asked is the most important that very simply again, simple questions not always easy to answer, right? What specifically do you want? What do I want out of what this change is maybe making available? And I think that idea of clarifying what you want leads to the next set of questions, which largely are based upon where are you now? And I think that sometimes that’s the most difficult part, as we can sometimes identify what we want and what success is going to look like. The difficult part is looking in a clear mirror and instead of excusing away our numbers, you know, you’re kind of making you the mistake of blaming circumstances or other people. When we take that personal accountability and we really look at our numbers without excuse or explanation, and we realize here’s where I am now, it’s the gap between where we are now and where we want to be. That creates the opportunity for humility. And I think that, you know, the issue that I had as a young coach, the issue that a lot of people who may have hired a coach but aren’t always appreciating and applying those insights and ideas is largely because we’re not humble because ego gets in our way. Yeah.

Stone Payton: [00:24:45xGjpCYwjcFg8yytjgvE4iUzM7EZxqAUQT4c1bGz4uXUJKRrK3ZCac7zsfWbA6fdnHYDZDXpbo86LkfSrWmkWptV9fvM6z do people resist change, particularly when it’s like pretty logical? We need to move in that direction? There’s just something just so basic. I’m curious on your thoughts about why people resist change. I mean, why is it? Why is that just a natural reaction so often?

Sean Glaze: [00:25:11] I think that arrogance leads to those annoyed looks and the eye roll when you receive advice, and we’ve all received advice that we didn’t appreciate, right? And so recognizing that, you know, advice and feedback is always a gift. You know, we’re going into Christmas season now, and we will likely all of us have that, you know, kind of Uncle Louis who’s going to give us a gift that we know are not

Stone Payton: [00:25:38] To use,

Sean Glaze: [00:25:40] But when we receive the gift. The question is, how do you respond? And when Uncle Louis gives you that box and you know, it’s going to be the scarf you’ll never wear or the socks, they’re going to be hideous or whatever that thing is that you would never use, you’re still going to say thank you. And so receiving all feedback and advice and saying thank you, I think is important. The second part of that is to just like we recognize Uncle Louis may not be the best gift giver. There’s also somebody in your life that you know, has an understanding of who you are and where you want it to go and what you’ll appreciate. They give great gifts. And then when you say to thank you, you’re not just mean to get, but you’re not going to appreciate it, and then you’re probably going to apply it and use it. And I think that feedback and advice is much like that. You need to be very sure a of where you want to be. What does that destination or hunger? Part two, I think, is what inspires humility, and that is once I acknowledge where I really am, once we as a team acknowledge, here’s our numbers.

Sean Glaze: [00:26:45xGjpCYwjcFg8yytjgvE4iUzM7EZxqAUQT4c1bGz4uXUJKRrK3ZCac7zsfWbA6fdnHYDZDXpbo86LkfSrWmkWptV9fvM6zthis room. If I’ll accept and acknowledge this is what I am and where I’m at right now. Then you have to recognize that there is a gap between those two places and it’s the gap between where you want to be and where you are. That opens the door for people who would otherwise not be humble to recognize that they do have a weakness and they can’t necessarily get better their way because if they could get better doing what they’re doing, they would already be there. And so that’s what opens the door to those conversations about, you know, what do you need to do differently? What is it that is the weakness that you do need to acknowledge? And then when you acknowledge that weakness, then you can seek out the mentor that’s going to give you the gift that you really can apply.

Stone Payton: [00:27:27] So on this hunger thing, a couple ideas kind of surfaced for me as you’re just this is very helpful, by the way. By the way, guys, if you ever want like a good deal on books or sometimes free books and you want free consulting, get yourself a radio show, man. It’s a marvelous way. But now this this this idea of of hunger, a couple of ideas, a couple of things come to mind for me. One is in my my the example that’s coming to mind. I got a marketing degree and so I rarely went to class and I got pretty good at pool and really good at table tennis. Much better than you might think. Now when I say really good, I mean, really good for, you know, southern Alabama. You know what? I traveled to South Florida and some other places. I found out I wasn’t as good as I thought, but there was a transition where a gentleman, you know, I played with the old sandpaper paddle or whatever, he talked me into using a different type of some different equipment and taught me a completely different way to stroke the ball. Well, I was really good, you know, I thought and then when I started doing it his way, I was really not good for a while. And then I, you know, I kind of had this dip thing, but I wanted to be really, really good. Bad enough, I was willing. To be a bad for a while, can you can you speak to that? That’s part of this hunger

Sean Glaze: [00:28:53] Thing, right? I think that is such a tremendous example, and I wish I had a personal story like that that I could use in my keynotes because I think that that really does speak to the experience that most people have as they’re looking forward down that path of I want to go from good to better. I want to go from better to great. I want to go from great to better because better is always going to be, you know, that next step. And sometimes we get complacent. I think that’s when people stop being coachable is they become complacent, they get comfortable camping somewhere instead of climbing to the next summit. Hmm. And so the idea of, you know, what does it mean you to be willing to live through that dip before you can make that next rise to the summit? You know, I think that it’s really. Important as a leader and as a teammate to recognize that. You have to be willing to be bad long enough to be better. And I think that if you’re learning from a mentor who you know has been successful and lead people to summits previously and enjoyed those summits himself or herself previously, then that’s quality advice that you can follow and you can trust their previous results. But even somebody else’s previous results are going to lead you into that early dip before you begin to ascend. And you know, I remember when I was teaching my son, you had dribbling the basketball or whatever that might be in terms of the basketball analogy. Everything that I would talk to my players and athletes about is, again, you’ve got to be willing to be bad long enough to get better with, you know, when Steph Curry started shooting, he missed a lot of threes. Yeah, but he was willing to miss enough that he got better and started making. And I think that that idea of giving ourselves permission to be bad long enough to get better is what allows us to climb that next hill.

Stone Payton: [00:30:43] So I guess part B of that, so very helpful. It helps me process it from individual achievement, individual effort, how to approach change, make sure I really do want it that bad and if not, then OK, be honest about that with myself. Don’t pursue it. But if you’re really serious about this stone, you’ve got to kind of you’ve got to work yourself to the trough. So part B of that was my my second thought was as coaches of our organizations, as leaders of our organizations, we it would be helpful if we were more prepared to coach other people through that dip and not well. And because this has happened, I’ve seen don’t sell them on the idea that there won’t be a dip. That’s because I think it’s easy. Oh yeah. And until this is going to be great, right? Do you see that people try to sell them like there’s going to be no dip,

Sean Glaze: [00:31:32] It’s all going to be sunshine and 70 degrees and beautiful. And and sometimes there’s going to be a storm in the midst of, you know, those those experiences. And so, yeah, I think that as a leader and it starts with yourself, you know, every change initiative begins with a leader being willing to change. Yeah. And so I need to expect and be aware of it, acknowledge that I’m going to experience a dip and can I live through that and continue to stay consistent? And you know, oddly enough, that’s the fourth part of the book is, you know, if you’ve identified the hunger and if you have been honest about acknowledging a clear mirror of kind of where you are and you know, what is your current honest situation? Humility is the next step, because there’s going to be some Hillary recognizing the gap between those three, between those places of where you want to be and where you are. Well, once you’re humble and you get that advice and you find that mentor and you get the information that you know has been successful or will lead you to a better place.

Sean Glaze: [00:32:33] Knowing that doesn’t change anything as a leader, as an organization. Things only change when you do something differently. And so the last part of that is, you know, what are you going to do differently? What are those habits that you’re willing to commit to and stay? Because again, intensity is nice. But if I were to work out really hard for one day, that’s not going to change what I’m looking like. If that consistency over time and as a leader, we’ve got to be willing to commit to the things that we were humble enough to accept his advice. And once we’ve identified that path, we’ve got to walk it consistently instead of, you know, thinking that you. It’s going to be easy because I think that it is that process that’s going to be a dip and for us to not just acknowledge ourselves as leaders, but for us to make sure that our team understands and is given permission to be bad long enough to get better. There’s always that transition from what we’re doing now to what we want to do better.

Stone Payton: [00:33:25] So when I come across a book like this, I don’t just see a good, interesting read over the holidays, although it certainly will be. And, you know, if nothing else, I just act like I’m reading sort of some of the family to leave me alone. But no, I will thoroughly enjoy reading this over over the holiday. But this kind of book strikes me, if it’s used properly, that it could be a real strategic resource. It could be more of a more of a tool, a personal development tool and a leadership tool. Insights counsel on what? What can we do as leaders or as individuals to get the the most value out of the book is there are certain ways we should go about reading it and trying to apply it.

Sean Glaze: [00:34:04] And I think the the first and most important change occurs internally and again, all habits. This is one of the few quotes from part of the book. Habits are external evidence of internal commitments that we’ve made. And so as a leader, we need to demonstrate through our habits that we’ve made a commitment to move ourselves forward. But the next part of that is how do we get our team to buy in and to understand and to not resist that change that we might see is necessary for the next level of success in our organization? And that goes back to not commanding and controlling but asking questions. Questions are the way that you engage people. And if I can get you to digest this question and to come up with your own answer. That’s the power of the book is really introducing not just the process, but what are the questions you can use first with yourself and then with the people on your team to help them create the buy in internally that’s going to lead to their behavior change.

Stone Payton: [00:35:01] All right. So help me think this through because I absolutely screwed this up 20 years ago. A marvelous mentor of mine and John Miller, who we mentioned earlier, a gentleman by the name of Steve Brown wrote a great book called 13 Fatal Errors Managers Make and How to Avoid Them. Just, I mean, just chock full of good solid wisdom about about leading people. And the first time I had a team outside of the fortune group was the name of that company where I was leading. I just thought, Well, that’s the magic pill. I’m going to mail everybody a copy of Steve’s book. Well, when a book lands on your desk with no explanation and it says 13, failing that anyway, that didn’t go over well. But and I got to believe there must be some way like for my team I’ve got I’ve got one in twenty nine markets now. I got 19 studios, I got a dozen plus studio partners doing what we’re doing here and I’d love I’d love to to tap into and benefit from the power of something like this. But I’m getting the idea. If I do it right, don’t screw it up. We could all sort of dove into the book process. Yeah. Your thoughts on that?

Sean Glaze: [00:36:10] Yeah. And I think that that’s hopefully the power of the book and there is a great results team building. You can find the book, you can find the book on Amazon. But more importantly, on my website, there’s free downloadable application guide that you can use not just first individually, but then with your team when I speak on the book. Each member of the audience gets a card that has those questions for them to answer in the midst of the moment to go back, because I think it’s important first for people to have time to consider because again, you simple questions don’t always lead to easy answers, and so it takes a little bit of introspection and personal time to really be clear and thorough and honest about answering those questions for ourselves and then bringing that to a team conversation. And what does that mean to us collectively? Because I think absolutely that any change initiative is only going to be. And I think that there’s some research out in terms of change that 70 percent of change initiatives fail. And largely that’s

Stone Payton: [00:37:04] Because it doesn’t surprise me, but out

Sean Glaze: [00:37:07] Because the manager or the leader hasn’t done a really good job of creating. Buying and buying doesn’t always occur at the very first, you know, people will buy in at different points along that process once they’ve seen some results, once they’ve had the chance to process the questions that allow them to be a more engaged part of the change or wanting to create

Stone Payton: [00:37:26] Now this whole change thing. It’s a murky mess, right? You’re dealing with people they adopt or don’t at different rates. They see things differently. You’ve got to communicate differently. Some of them think it’s a marvelous idea and in reality hits. And, you know, and then some of them are pessimistic as hell, but then they get in there. I mean, this is this whole thing of managing change. It’s a big, hairy book.

Sean Glaze: [00:37:52] And I remember again, so much of my experience again, you hearken back to as a basketball coach, right? Right. And we’re going to do things this way, and this is what you need to do.

Stone Payton: [00:38:02] New sheriff in town.

Sean Glaze: [00:38:04] And and again, you’re talking about you. 15. Eighteen year old kids that even then as I was working, you would sometimes see some resistance and maybe it wasn’t outwardly like you’d get with you adults or people who are a little bit more willing to share their thoughts and concerns. Right, right. But they didn’t necessarily buy in. It was something that I realized as I became a better leader that when I would have those one on one conversations and we implemented that as part of our team culture, that for me to have those conversations once every couple of weeks with every member of our team. And you can’t do that with 300 people, but you can do that with 10 to 15 people every couple of weeks. You list your schedule 10 or 15 minute check in. Want to know what’s going on with you and your family? How can I help you? How can I support you? And then you can ask some of these questions because it’s through those conversations that you build trust and that you begin to get a better picture of what they’re experiencing. And if you can feel what their perceptions are and what their fears are and what their challenges are, then you as a leader can address them a little bit more effectively.

Stone Payton: [00:39:05] What incredibly rewarding work this has to be, you must really thoroughly enjoy the work now.

Sean Glaze: [00:39:12] Well, it’s when you have that opportunity to work with leaders who are struggling in some way and to give them a little bit of confidence and a little bit of a of a sense of the clarity of a process that they can follow, whether it’s in terms of building a culture, helping to implement some type of change. Again, it’s still something that, you know, people don’t like fog. And if you can give them the benefit of clearing away some fog because I had to live through fog and I had to make those mistakes myself. And you know, if I made a mistake as a basketball coach, we would lose a game or a few games, and there weren’t necessarily large stakes. We weren’t losing millions or billions of dollars that as an organization, if you’re implementing change or if you’re having issues with your culture, it absolutely affects livelihoods. And so to be able to give people that toolset or that set of insights that makes them more effective as leaders or teammates is something that I absolutely enjoy.

Stone Payton: [00:40:06] Well, you also I was going to say, strike me as that’s no. I know for a I just know I feel it in my bones. You’re the kind of guy that would take this book periodically, if not daily thumb through here. And you’re like, dead gunman. I’m really falling short on this. Like, it’s not like you feel like you’ve just totally conquered all this stuff, right? I mean, that’s part of it.

Sean Glaze: [00:40:27] No, I’ve got it all figured out because I’m sitting at the top of the mountain. Oh, goodness, no. And I think that that’s part of what comes with some maturity is a willingness to acknowledge, my goodness. What what a knucklehead, ignorant dude I am because I’m still in again. The more I can learn, the more hungry I am, the better I can be for the people that I serve.

Stone Payton: [00:40:45xGjpCYwjcFg8yytjgvE4iUzM7EZxqAUQT4c1bGz4uXUJKRrK3ZCac7zsfWbA6fdnHYDZDXpbo86LkfSrWmkWptV9fvM6z hands on the book and also if they’d like to have a conversation with you or somebody on your team to talk about some of these topics. Whatever, whatever you think is appropriate in terms of LinkedIn, email, whatever website, and let’s make sure they can get their hands on this book.

Sean Glaze: [00:45xGjpCYwjcFg8yytjgvE4iUzM7EZxqAUQT4c1bGz4uXUJKRrK3ZCac7zsfWbA6fdnHYDZDXpbo86LkfSrWmkWptV9fvM6zto do so. I’m available as a resource, whether it’s through email or you just you brief conversations you can. You set up via Counly that there’s a link on my website at Great Results Team building the book itself. I know we’re discussing staying coachable is something I’m very, very proud of. Just released back in end of October, it’s been doing really well and looking forward to sharing that with a number of teams across the country in the next few years.

Stone Payton: [00:41:35] Fantastic. Well, Shawn Glaze, it has been an absolute delight having you back on the Business RadioX microphone here in the studio. Let’s let’s don’t wait so long before we do the next one, huh?

Sean Glaze: [00:45xGjpCYwjcFg8yytjgvE4iUzM7EZxqAUQT4c1bGz4uXUJKRrK3ZCac7zsfWbA6fdnHYDZDXpbo86LkfSrWmkWptV9fvM6z I can be a resource or of any assistance, please don’t hesitate to reach out.

Stone Payton: [00:41:55] What a marvelous way to take us out of 2020. One. Have a great holiday, man.

Sean Glaze: [00:42:01] Merry Christmas. Happy New

Stone Payton: [00:42:02] Year! All right, until next time, this is Stone Payton for our guests today with great results. Team building Mr. Shawn Glaze and his new book Staying Coachable and everyone here at the Business RadioX Family saying We’ll see you next time on Cherokee Business Radio.

Tagged With: Great Results Teambuilding, Sean Glaze

Tamara Edwards With TE&CO.

December 23, 2021 by Jacob Lapera

TamaraEdward
Chicago Business Radio
Tamara Edwards With TE&CO.
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TamaraEdwardTamara Edwards is the Founder and Director of Communications at TE&Co. and is a sought after PR and Communications strategist, consultant, and advisor to visionary Business Leaders, Investors, Entertainment Professionals, and Aspiring Political Figures.

Her early career as an aide to a high profile member of the U.S. Congress accelerated her experience and interest in applying tactical PR and Communications solutions to ambitious business objectives.

Through TE&Co., Tamara has carefully curated a network of talented business and creative professionals to support her client’s interests that span industries such as Satellite and Spacefaring EO, International Development, Fintech, CPG, Blockchain, Manufacturing, Real Estate, Coaching, Entertainment, and more.

Connect with Tamara on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studio in Chicago, Illinois, it’s time for Chicago Business Radio brought to you by FirmSpace, your private sanctuary for productivity and growth. To learn more, go to Firmspace.com. Now here’s your host.

Max Kantor: [00:00:20] Hey everybody, and welcome to another episode of Chicago Business Radio. I’m your host, Max Kantor. And before we get started, a quick shout out to today’s sponsor. Today’s show is sponsored by firmspace. Thank you to firmSpace because without them, we couldn’t be sharing these important stories and we have a really great guest today. She is the founder and director of communications at TE&CO. Please welcome to the show, Tamara Edwards. Welcome to the show, Tamara.

Tamara Edwards: [00:00:48] Hey, thanks so much for having me, Max.

Max Kantor: [00:00:50] So let’s jump right in. Tell me a little bit about what te&co. is and how you guys serve, folks.

Tamara Edwards: [00:00:57] Yeah. So Tiangco is Tamara Edwards and Co. And quite literally, it’s the company I keep to support the strategies that we put out for our clients. But the history of our business in a very quick and personal story is I was working for a I’m from Chicago, but I moved to D.C. after college and pursued a career on Capitol Hill and found myself working for a very media driven congressman as his scheduler and on the communications team, and really quickly gained a lot of experience in campaign politics and managing crisis communications and building a personal brand. And my DC life was thriving and fantastic, but I’m from Chicago. My family’s here and I wanted to find a way to get back to Chicago. And so fast forward five years, a couple of inaugurations and a lot of fun stories in between. And I started a business. I started with the idea to service the personal brands of business leaders who want that clarity and visibility and crystallization of their message the same way that perhaps a member of Congress would enjoy. It’s really built into what they do. And so I think more and more now folks are thinking about their personal brands or how executive leadership makes their voice makes a difference. So we we service our clients in all kinds of ways. We do corporate communications. I, I stick with personal brands through their investment portfolios. We are sort of tagline is we can help raise the profile in a way that makes sense for your business goals. So it’s very strategic and targeted PR communications and personal branding.

Max Kantor: [00:02:51] One of the things that first stood out to me when I was reading through your back story was your time working in the U.S. Congress. I mean, because that’s such an interesting thing. And so now that you’re working with business people, what are some similarities and differences that you have found working with politicians and now working with business people?

Tamara Edwards: [00:03:10] Yeah, it’s funny because even some of my clients have political aspirations, but I really find and I think this is true for perhaps a lot of your guests or a lot of people listening. But a lot of people just really want to do good in their community or in a in a bigger picture. It’s not just I want to make money. I want to be a United States senator. It’s not these short term goals. Most people really at the end of the day want to help others, and there are so many ways to do that. And that’s that’s the the thread that keeps me super excited about what we’re doing and really getting behind the mission of our clients. And so we have clients that do things that members of Congress can’t do in their in their in their private practice. So the common thread really is is the interest and ability of doing doing good, whether it’s in your immediate community or in your industry. But we all want to be cutting edge and leading decisions, and the folks I work with are in fact doing that, whether they’re aspiring members of Congress or CEOs or ready for their next promotion.

Max Kantor: [00:04:31] So you started to talk about, you know, what some of your clients may be doing, but for you and T and Co., who are you guys? Is ideal client.

Tamara Edwards: [00:04:43] We so we actually have a really nice portfolio of clients right now, I have a a hair salon owner, which was newly added as a in November, and that was that was something I was really clear what I was taking that client on that I wanted to work with the CEO. It was really that the the jockey, so to speak. And but we have clients who do pressure and satellites. We’re in blockchains, we’re in manufacturing. And so the ideal client that we want to work with is not anybody in everybody, but individuals or companies or brands who are interested in communications and want to articulate themselves through PR, through communications, through things like having a clear social media strategy but aren’t sure exactly where to go. And what I found is they there’s it’s kind of there needs to be somebody not necessarily like me, but someone thinking the way that I do that, it’s really threading the needle between brand and what the marketing strategy is and what’s the what is the story that we’re telling as an organization? And so you can hire a brand agency to build you a beautiful logo. You can hire a photographer to take a great picture of you. But what are those individual pieces doing that all work towards the same goals? And I want people to think more about that. So whether they hire us today or tomorrow, or follow us on social media, we have a magazine coming out January one. We really want to help people get into that mindset. That streamlined, cohesive and comprehensive communications is pretty much the only way to go. And the fun part is the best part is not only does it work, but it actually makes the overwhelm of social media. And all of these daunting things kind of quell down when you have an actual plan in front of you.

Max Kantor: [00:06:40] Totally. And it is daunting. I mean, for someone who’s just starting out building their personal brand, all the checklist of items they have to do to build that up is an intimidating thing. So what are some tips to help somebody build their personal brand if they’re just starting out?

Tamara Edwards: [00:06:56] Yeah, I would. It’s a little bit of mind mapping, I’m actually in a few coaching programs with wonderful executive coaches here in Chicago. Shout out to O’Rourke of somewhere in between coaching, but really starts off like forget the tactical steps. Start with a strategy. And if you’re not sure what a strategy might look like for you, start off with your why and how and how am I going to show up the world is our oyster, right? So we can be very specific if you’re a consultant. How are you going to position yourself as a consultant or are you going to be very high touch, very buttoned up? I brand myself as a casual Midwesterner, and that’s how I my voice and tone comes across and all of the work that I do. And so starting off with those very clear, a little bit of again like by mapping a little bit of the will, who am I? What am I doing? Why does it matter who I want to help? And then I think from there you can start applying the tactical things so you can work towards a photo shoot as a as a first step. We love to do that as one of the early steps because it helps bring the brand to life.

Tamara Edwards: [00:08:03] It helps get everybody excited. But it’s not just again, that headshot photo shoot is, you know, we just did a shoot for. I mentioned Jen at a hair salon owner. Well, her unique positioning is she wants to make her salon more competitive, and it’s really her around the ecosystem running the place and they’re expanding into a new venue, a new location. So the way we structured the photo shoot, for example, is having her the team around her and her educating and her hands on with other women. And certainly we did photos, group shots. Everyone’s kind of in parallel, but some of those, a few of those shots, she was standing a few few feet a foot or so in front of everyone to make her the centerpiece. So that’s just one example of the many. But you want to get very clear about how you want to shell out who your audience is and how you’re going to market to them. And then you can apply the tactical things like a photo shoot, like a biography, like actually putting together a communication structure of what your message is going to be.

Max Kantor: [00:09:12] So can you share a story that illustrates maybe a person who came to you and you help them turn into a success story?

Tamara Edwards: [00:09:21] Oh, my gosh, yes. I love to talk about my first ever client, John DeBlasio, who is an incredible philanthropist and entrepreneur, and I actually known him from my days on Capitol Hill. The the story that we like to tell or I tell is here was this incredible, incredible foreign policy mind coming to Capitol Hill. And at the time I would, I would. If you can, if you can think back to if you’ve ever been to DC or been in the capital, the one side is the house, one side is the Senate. So us on the House side, we would take meetings and I was always really important to me to have numbers. Excuse me. It was really important to me to have folks from Illinois whenever they were in town that they could meet the Congressmen. And so that particular day, I took John to the steps of the steps of the Capitol, and I texted the other chiefs of staff and the delegation, and just about every member showed up. So here’s this person who came for a purposeful meeting. The day was a little hectic, so we moved the meeting outdoors and had great relationships, was really involved as an advisor, as a confidant, as a trusted member of the community for members of Congress. And I just always held him at a high regard. So fast forward to we’re having coffee in Chicago.

Tamara Edwards: [00:10:46] I just to catch up coffee and kind of starting this new venture, starting this new life wasn’t really anticipating pitching him. But long story short, he really didn’t have a Google presence. He didn’t have a LinkedIn. He didn’t have an up to date headshot, and he has big ambitions for himself. And the way that his sort of internet profile showed up didn’t really represent that. So I said, Hey John, give me six months. Let me test out some ideas. Within six months, we had a feature in Entrepreneur. We had beautiful new headshots. We had an op ed that was placed in national publications around at the time, what was happening on the the border of Donbass and Ukraine. He had been on Chicago tonight talking about some of at the time, some foreign policy pressing foreign policy issues, which is something that is very much his background. He’s a lieutenant colonel. So what we did was we started a newsletter. So lots of little tactical things that led up again within six months really had a transformational brand. And to date, he is now the CEO, and he is sort of one of those interim CEO, type of mentor, venture capitalists and investors. And his opportunities have expanded because we’re communicating consistently what he cares about LinkedIn. We’re not showing dollar signs. We’re not saying rah rah rah.

Tamara Edwards: [00:12:07] He’s giving away x amount of dollars. He’s a very, very good philanthropist. We’re not showboating all of the great things he’s doing. We’re more so very clear on. We’re celebrating the things that he’s excited about. We’re taking pictures of the things that he’s doing and communicating the message as to why. So one of the examples of something that we do very consistently is support and promote the emerging leaders program at the Chicago Council on Global Affairs, which right now through I think, mid-March, they’re accepting applications for their program. And John is a huge mouthpiece for them and through the power of social media and the power of just having your strong network in a brand and a following, you can really support and endorse these types of organizations. So, you know, I don’t have a dollar amount. I don’t have a I did this and thanks to me, he did it on his own. I just luckily was by his side to help storytelling integrate that into the avenues that we communicate. Right now, it’s LinkedIn and Twitter and say in 10 years, you know, we have a website for, but say in 10 years, it’s some, you know, maybe everybody’s on TikTok in 10 years. Maybe we go there. Maybe not, probably not. But but just to say, think about the channels that you’re communicating. And again, we have checks every few months where we go, what is our message? What is our message and what are we trying to convey? So that’s one example, but that really led to a lot of different corporate opportunities.

Tamara Edwards: [00:13:29] So another quick, quick, quick example is we have RCAF Artinian, who has a show on her YouTube channel and a really amazing Instagram CIAC, and the show is called Smart is sexy, so she wants. She sees herself as an Oprah type, and I know that sounds like super. Everybody wants to be like Oprah, but she has this incredible platform and very, very well-produced, beautiful videography. Beautiful imagery show where she goes around Chicago and meets with business owners and meets with nonprofit leaders and meets with women who aren’t just aren’t having a good season and tries to tell their story and sort of meet them halfway and lift them up and where we’re going. So one of the tactical things we did for her personal brand was, of course, we. We help underwrite the show and scripting and a little bit of the just day to day ops, but one of the things we’re doing for her personal brand for the past year and a half is really get her involved and make her story known in local media. So we’ve had top stories. We’ve had her feature on Chicago’s very own. I remember one day we were dropping off checks to business owners who were really affected by the looting and rioting last summer.

Tamara Edwards: [00:14:46] And regardless of your your opinion on where that all started, RCI wanted to step up and say, Look, this is just terrible. People can’t even pay for their new windows. So she wrote some checks and came down to the south side and particularly in that neighborhood we focused on. We worked with the Inglewood Chamber of Commerce and a few churches to get some ideas as to whom, and we shared that with the media and we had a top story in Chicago. We did things like that a few times. And now when she goes to the grocery store, people are excited and her viewership numbers are up. And yes, she’s not necessarily in the millions and millions and getting sponsored ads. The goal wasn’t to make her a social media influencer. The goal is to make her somebody who’s who’s setting the standard for how just an average person can be involved in their community and tell stories. So it was an extension of her. Smart is the new sexy show. So those are two really different examples just to show the range on how really thinking clear about how you can raise your profile can can have an impact on your business, on your life and your philanthropy. On your, on your, your community.

Max Kantor: [00:15:52] Totally. And it’s very interesting to hear about how you and t-e and co. kind of adjust and mold yourselves for whichever unique voice and story come to you. That’s really cool to hear you for two totally different clients. Tell me how you know you were able to help them succeed. And so in addition to all the stuff you’re doing for all your clients, can you tell me a little bit about T and Co magazine? What’s that all about?

Tamara Edwards: [00:16:15] Yeah, nice. So, you know, this all started actually a few months ago. There’s a multitude of things that sort of kicked off the thinking, right? One, I’ve never really marketed myself. It’s really we’ve been so lucky writing this wonderful wave of of of people who are just knocking on our door. I think my my clients are my marketing. And so we’ve been really lucky. And so looking ahead to twenty twenty two, I wanted to serve at a higher scale, not necessarily just cash in for my ideas. I love doing the work. I was a staffer on Capitol Hill. Always had that mindset. Truly. I mean, I I’m so involved in the day to day meetings like you do to you’re a CEO, you’re running our company and I’m like, No, we need to do it right. So. So all of that to say is we really wanted to serve and share our ideas and get people thinking. And I found that in a lot of my conversations with friends, with people who are perhaps shopping or exploring our services. We really got them thinking and they came back to us and wanted a strategy. And so I I just thought, if I could storytelling and showcase and share, you know, share some of the tactical things that led to success of X campaign or X project or X client.

Tamara Edwards: [00:17:34] Perhaps I can inspire other people’s right people to take it and run with it themselves. Maybe give us a call for a free 15 minute consultation. I’m always down for that. The other thing that really drove us to invest our time and energy and put our best ideas forward behind the magazine are I realized that PR is very expensive and we’ve never really skyrocketed our rates because we want to be approachable. We want to be affordable. We also know that takes a little bit of time to turn a brand around. So we actually have our clients on four and six month strategies. So I think about my style of comes as a ferris wheel is very low and slow, and smart and steady takes a little time to experience that shift. And we’ve kind of outdone a lot of our clients who have had big PR firms. And a few months ago, I took on a client in D.C. who we’re going to be launching a few satellites in a few years that’s called High Spec IQ, and we shopped for a few big, fancy expensive PR firms that were just sums that at this point, the startup that that high spec is, you know, wasn’t really ready to pay. So I’m talking twenty thousand a month beyond, and to me, that was a pretty shocking figure.

Tamara Edwards: [00:18:49] I could charge that right and still deliver, but I wasn’t willing to do that. And I think again, when you get to those big, expensive and fancy PR firms, it’s you’re paying for the zip code, you’re paying for the account managers and it’s very transactional. And I think that’s perfectly acceptable. That’s their business model. They probably have a yacht and I don’t. But. And that’s what works. And there’s a need for that when you when you are a big company. But what about everybody else? What about the small businesses? What about the the folks who are just getting started with their ideas? What about the personal? How do you attach? How do you attach a strategy to a personal brand as a PR firm? So I really wanted to kind of reset the way we think about PR, personal branding and communications in this new era where everybody does have a personal brand. If you have a LinkedIn profile, you have a personal brand. And how do we normalize this conversation about thinking about ourselves? I mean, I think every single person should have sort of their their their social media strategy or their campaign because people are inherently interested in each other. The example I talk about a lot is we watch each other more than we watch TV.

Tamara Edwards: [00:19:57] You probably scroll Instagram or Facebook or LinkedIn or TikTok more than you just scroll the channels, right? We all binge. We all have Netflix and things like that. But the first thing that we check in the morning, I think for most people is probably our phone and probably our social media. So give them something to look at, give them something to know. And that really is just going back to like really basic tactical steps. So to answer your question, it really was kind of cutting through the noise, but also us really put ducking our heads up and saying, Hey, we’re out here and we’re doing really fantastic things. Here’s what we’re doing. And again, 15 minute consultation calls are very, very welcome. I joke and say, I’m the best, worst salesperson because I really just want to help other people again. That staffer mentality, I came from a congressional office and a congressman who taught us to be in service. We were servant leaders, so I can’t turn that off. And so I really do see it as my responsibility to help sort of turn that tide and help people cross, cross over and be better at communicating what they’re doing, what they’re excited about, especially if they’re in service of others like, I’m so here for that.

Max Kantor: [00:21:11] Totally. And that is awesome. And if someone is looking at building their brand, trying to figure out how to tell their story or even wants to learn how to just get started on social media, anything like that, and they want to learn more about T and Co. How can I reach you guys?

Tamara Edwards: [00:21:27] Yeah, we have a nice and simple website. Tamara Edwards, CEO, Tamara Edwards, CEO. We have a magazine that’s going to come out several times a year, which I’m very excited about. And then there’s always an option you can email me at. Hello at Tamara Edwards, CEO, not for a free 15 minute consultation. I’d love to chat and hear from you.

Max Kantor: [00:21:54] Do you all have any social media as well?

Tamara Edwards: [00:21:57] We do. Yeah, we have an Instagram. Tamara Edwards, CEO and then my personal Instagram is a little bit of I’m a newlywed. A little bit of that, a little bit of PR tactics, a little bit of a little bit of everything. And it’s it’s Tamara Edwards, Edwards. That’s it. I just changed the handle, so I’m getting used to it. Tamara Edwards.

Max Kantor: [00:22:20] Awesome. Well, Tamara, it’s really been so great to hear how you’re impacting the community and how you’re really helping, folks. And it’s been great having you on the show tonight.

Tamara Edwards: [00:22:30] Thanks so much for having me. Max, really appreciate it.

Max Kantor: [00:22:32] And thanks to all of you for listening to another episode of Chicago Business Radio. I’m your host, Max Cantor, and we’ll see you next time.

Intro: [00:22:40] This episode is Chicago. Business Radio has been brought to you by firm SpaceX, your private sanctuary for productivity and growth. To learn more, go to Firme Space.com.

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