Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

GNFCC Year in Review and Leadership Transition: An Interview with 2020 Chair Alan Najjar and 2021 Chair Lindsey Petrini

December 17, 2020 by John Ray

GNFCC year in review
North Fulton Studio
GNFCC Year in Review and Leadership Transition: An Interview with 2020 Chair Alan Najjar and 2021 Chair Lindsey Petrini
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

GNFCC year in review

GNFCC Year in Review and Leadership Transition: An Interview with 2020 Chair Alan Najjar and 2021 Chair Lindsey Petrini (GNFCC 400 Insider, Episode 54)

On this edition of the “GNFCC 400 Insider,” GNFCC CEO Kali Boatright is joined by Alan Najjar, GNFCC’s 2020 Chair, and Lindsey Petrini, GNFCC’s 2021 Chair. Alan and Lindsey offer a GNFCC Year in Review for 2020 and discuss their leadership transition. “The GNFCC 400 Insider” is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®.

Alan Najjar, Director of Business Development, Smith & Howard

Alan Najar, Smith & Howard

Alan Najjar has overseen the business development efforts of Smith & Howard since 2011. He started his career in banking after graduating from the University of Georgia. A veteran of the Atlanta banking and business community, Alan has held executive level leadership positions at SunTrust Bank and other Georgia financial institutions. Prior to joining Smith & Howard, he was the EVP and Chief Operating Officer of an Atlanta-based financial services company.

Alan is the outgoing Chair of the Board of Directors for The Greater North Fulton Chamber of Commerce and is a trustee emeritus for Georgia Gwinnett College Foundation and Community Foundation for Northeast Georgia. He is active in numerous civic, social, and academic organizations. Alan and his wife, Donna, are long-time residents of Gwinnett County, and when away from the office, Alan most enjoys sunrises on the lake and time with his family.

Lindsey Petrini, Chief Operating Officer, Wellstar North Fulton Hospital

Lindsey Petrini, Wellstar North Fulton

Lindsey Petrini is the Chief Operating Officer of WellStar North Fulton Hospital. WellStar North Fulton Hospital is a 202-bed facility located in Roswell, Georgia.

The hospital is recognized for its accredited cancer program, trauma and primary stroke center designations, and for providing a continuum of services through its centers and programs, including neurosciences, pain management, cardiology, women’s services, rehabilitation, surgical services, and oncology. For more information click here.​

 

About GNFCC and “The GNFCC 400 Insider”

Kali Boatright, President and CEO of GNFCC

“The GNFCC 400 Insider” is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events such as this North Fulton Mayors Appreciation Lunch, follow this link.

For the complete show archive of “The GNFCC 400 Insider,” go to GNFCC400Insider.com. “The GNFCC 400 Insider” is produced by John Ray and the North Fulton studio of Business RadioX®.

Tagged With: Alan Najjar, GNFCC, GNFCC Year in Review, Greater North Fulton Chamber of Commerce, Kali Boatright, Lindsey Petrini, Smith & Howard, WellStar, Wellstar North Fulton

Essie Escobedo, Office Angels

December 17, 2020 by John Ray

Essie Escobedo
North Fulton Business Radio
Essie Escobedo, Office Angels
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Essie Escobedo, Office Angels (North Fulton Business Radio, Episode 314)

Essie Escobedo of Office Angels joins host John Ray to discuss why she formed her now twenty year old company and how she helps small business owners with outsourced administrative, bookkeeping, marketing, and other services.  “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Essie Escobedo, Chief Executive Angel, Office Angels

Essie EscobedoEssie launched Office Angels in 2001 after a 20+ year career as a small business owner, serving as Owner and Chief Financial Officer of two corporations which she co-founded. Essie served on the Board of Directors of the National Association of Women Business Owners (NAWBO), the Atlanta Women’s Network (AWN), and currently serves on the Advisory Boards of Professional Women’s Information Network (ProWIN) and Access to Capital for Entrepreneurs (ACE). She mentors on how to start and run a successful business, and volunteers with the Georgia Consortium for Personal Financial Literacy and with The Edge Connection.

Essie holds a Bachelor of Science degree in Physics from The American University and has been an Adjunct Professor of Business at Lanier Technical College.

Company website

LinkedIn

Questions/Topics Discussed in this Show

  • When and why did you start Office Angels?
  • How is Office Angels different from a traditional staffing agency?
  • What kinds of services does Office Angels provide?
  • How does the process work?
  • How does one know when his/she is ready to work with Office Angels?
  • How does one evaluate the cost/benefit of working with Office Angels?
  • What has changed at Office Angels since the pandemic started?
  • Do you think the acceptance of remote work will continue after COVID-19?
  • How are your small business owners changing the way they do business?

North Fulton Business Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Essie Escobedo, Office Angels, outsourced administrative services, outsourced bookkeeping, remote work, Virtual Assistants

Positioning Your Business for a Successful 2021, with Scott Siegel, Beacon Sales Advisors

December 17, 2020 by John Ray

Scott-Siegel
North Fulton Studio
Positioning Your Business for a Successful 2021, with Scott Siegel, Beacon Sales Advisors
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Scott-Siegel
Scott Siegel, Beacon Sales Advisors

Positioning Your Business for a Successful 2021, with Scott Siegel, Beacon Sales Advisors

John Ray: [00:00:00] And hello again, everyone. I’m John Ray with Business RadioX. And I’m here with Scott Siegel. And Scott is with Beacon Sales Advisors, his own firm, where he acts as a Outsourced VP of sales for a variety of companies. So, Scott, my question for you is, what do I need to do to position myself and my business for a successful 2021?

Scott Siegel: [00:00:28] John, that’s a great question. There’s a couple of steps that any business owner needs to take, but first is you need to review 2020, and you need to talk about what worked and didn’t work, you need to talk to your team and your customers, and you need to listen for what you don’t want to hear.

Scott Siegel: [00:00:47] As you’re thinking about 2021, there were three things you need to do. You need to focus on your sales strategy, you need to set very clear goals to keep you at, you need to have a revenue forecast by month and service, and you need to make sure you have the right sales team. The second thing you need to do is you need to define sales process in a CRM or customer relationship management system with defined steps and objectives. The third thing, sales management. You need the right forecasting tools, pipeline tools, and you need the right compensation structure.

Scott Siegel: [00:01:25] But what it all comes down to is focus. Focusing on the right customers and the channels and prioritizing. Focusing on continuing to sell even in these challenging times. Don’t stop and focus on the basics. Weekly sales meetings, weekly one-to-ones. Then, demonstrating to your team that you care. The most important thing is communicate, communicate and communicate. That’s what you need to do to prepare for for a successful 2021.

Scott Siegel, Founder, Beacon Sales Advisors

Scott Siegel is the founder of Beacon Sales Advisors. He is an outsourced, fractional Vice President of Sales, who focuses on helping small and mid-size companies optimize their sales strategy, process, and execution. Scott helps companies with hiring and developing the sales force, transforming company sales culture, implementing new sales processes and procedures, and instilling best practices. He focuses not only at the strategic level but also at the tactical level; all to help companies achieve record-breaking sales.

Scott earned his bachelor’s from West Virginia Wesleyan and an MBA from the University of New Haven. He started his career with Frito-Lay and worked for Welch’s, Keurig Green Mountain and good2grow leading sales organizations ranging from $25 million to $3 billion. Scott’s held broad cross-functional leadership roles in national sales, field sales, operations, marketing and corporate strategy.

To learn more, go to the Beacon Sales Advisors website, email Scott, or call directly: 978-881-4069.

Listen to a full North Fulton Business Radio interview with Scott here.


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Decision Vision Episode 96:  Should I Take an Home Office Deduction? – An Interview with Matthew Steinberg, Brady Ware & Company

December 17, 2020 by John Ray

home office deduction
Decision Vision
Decision Vision Episode 96:  Should I Take an Home Office Deduction? - An Interview with Matthew Steinberg, Brady Ware & Company
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

home office deduction

Decision Vision Episode 96:  Should I Take a Home Office Deduction? – An Interview with Matthew Steinberg, Brady Ware & Company

The question of a home office deduction has suddenly come up in 2020 with so many more individuals working from home. Brady Ware Tax Manager Matthew Steinberg joins Host Mike Blake to discuss the eligibility factors for a home office deduction, how it is calculated, and more. “Decision Vision” is presented by Brady Ware & Company.

Matthew Steinberg, Brady Ware & Company

Matthew Steinberg specializes in tax and business advisory services, with an emphasis in tax compliance. He also has experience in a variety of areas, including high net-worth individuals, trusts and estates, private foundations, and tax planning. He has over eight years of experience in public accounting and focuses on providing high quality service to his clients.

Matthew is a licensed CPA in the state of Georgia. He is an active member of the America Institute of Certified Public Accountants and the Georgia Society of Certified Public Accountants. In addition to daily responsibilities, he serves as one of the firm’s liaisons at Tech Alpharetta, providing business support and tax advice to start-up technology companies.

He is also involved with the firm’s recruiting efforts at universities, and he attends on-campus events to meet with current students and discuss the opportunities a career in accounting can provide. Matthew is also an active member in his community and volunteers with the nonprofit organization All About Cats.

Mike Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is the host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms, and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth-minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision-maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:20] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we will discuss the process of decision making on a different topic from the business owners’ or executives’ perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:41] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta per social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:07] So, today’s topic is different from what we normally do. If you’re a regular listener of the podcast, you know that although this podcast is being supported by a public accounting firm, we don’t often talk about accounting specific topics. And I don’t think I have to explain why. In fact, I think it may have been more than a-year-and-a -half since we did the last one. But there’s a topic that’s particularly topical that I want to make sure we cover. And we need to make sure that we cover it before the end of the year, because if we wait until after the end of the year, there may be some issues that may be too late for you to take action with.

Mike Blake: [00:01:57] And so, that topic is, Should I or can I deduct my home office expenses from my taxes? So, spoiler alert, the pandemic happened. A lot of us were sent packing. I mean, some of us are still in the office, but a lot of us have been sent home. And we’ve basically been told by our bosses that, you know, you can work anywhere you want, but you can’t work here. And that has created all kinds of challenges, as are well-known. There’s the general upheaval of simply working in a new environment. You’re probably, at least, initially, you were working in a setup that wasn’t geared towards work. You may not have the infrastructure that you had at the office.

Mike Blake: [00:02:44] And we had Jason Jones on a while back to talk about kind of the decisions that go around working from home and how to meet some of the challenges. And even a little bit of insight as to what the post-coronavirus real estate and office market may look like, if there’s a post-coronavirus. This may be something we live with. We’ll just have to figure that out.

Mike Blake: [00:03:05] But a question that I hear asked a lot – and I think if you’re not asking about it, you should – is, you know, now, that I’m working from home, are there any tax benefits to my doing so? I’m investing in resources and equipment and supplies. I, otherwise, would not have done unless I had been basically compelled to do so, whether it’s by the company, or a localized stay at home order, or some other force that required you to do that.

Mike Blake: [00:03:40] And as you guys know, I’m not a CPA. I’m not an account. The last thing I will do is give accounting advice or tax advice. The second last thing anybody else should do is take my advice if I offer it. So, what I’ve done here is, we’ve brought on an expert on the topic to help us kind of work through that. And there are really kind of a couple of, you know, key questions. One, can you deduct it at all? And number two, should you deduct it? And what I mean by that is, when you get into kind of high level taxes, there are deductions that you’re allowed to take and the IRS looks at, “It’s okay. That’s a deduction.” There are other deductions you take and the IRS looks at it and say, “Wait a second. We need to take a closer look at this here.” And so, you know, not everybody necessarily takes every deduction that is available to them because they don’t necessarily want to have the additional scrutiny on their finances, on their taxes. So, we’re going to talk a little bit about that balancing act to the extent that it plays out here.

Mike Blake: [00:04:51] And so, joining us is our very own Matthew Steinberg, who’s a manager at Brady Ware out of the Alpharetta office. Matthew specializes in tax and business advisory services with an emphasis on tax compliance. He also has experience in a variety of areas, including high net worth individuals, trusts and estates, private foundations, and tax planning. He has over eight years of experience in public accounting and focuses on providing high quality service to his clients. Matthew is a licensed certified public accountant in the State of Georgia. He’s an active member of the American Institute of Certified Public Accountant and the Georgia Society of Certified Public Accountants.

Mike Blake: [00:05:29] In addition to daily responsibilities, he serves as one of the firm’s liaisons of Tech Alpharetta, providing business support and tax advice to startup technology companies. Matthew is also involved with the firm’s recruiting efforts at universities, and he attends on campus events to meet with current students and discuss the opportunities a career in accounting can provide. Matthew is also an active member in his community and volunteers at the non-profit organization, All About Cats. I presume that’s not about the play. Matthew Steinberg, welcome to the program.

Matthew Steinberg: [00:05:58] Yes, it’s not about the play. Thank you for having me, Mike. A pleasure to be on here. You did mention the cat thing. I have a cat, literally, sitting next to me. One of the benefits from working from home, our animals get to enjoy us most of the day now instead of just a third or two thirds of the day, because our home is our office now. And it’s great that we are talking about that today.

Mike Blake: [00:06:22] Well, they do get to enjoy us. And I have two cats as well. I’m convinced they also mess with us, that they know when they don’t want us on the desk, when we don’t want them on the camera. And that’s exactly when they feel like they need to be there.

Matthew Steinberg: [00:06:37] Well, I hope my cat doesn’t walk over and step on the power button while we’re doing this, because that would just cause all kinds of issues.

Mike Blake: [00:06:45] So, Matthew, let’s jump in. You know, who is eligible for writing off a home office or workspace? Can employees do so or only the self-employed? Or is it more complicated than that?

Matthew Steinberg: [00:07:00] That’s a great question. So, currently, the way the tax laws are written, the only people who are really eligible for these deductions anymore are going to be people who are self-employed. The tax law was changed at the end of 2017 with the Tax Cuts and Jobs Act, which eliminated the ability for W2 employees, like you and me, to be able to deduct those expenses. And they were limited as an itemized deduction. I won’t get into the detail, but the IRS and Congress did away with that at the end of 2017, implemented in ’18. So, right now, the only people who are really eligible are those who can consider themselves self-employed or maybe they are partners in a partnership or something to that extent. Those are the people who are going to be eligible, not W2 employees.

Mike Blake: [00:07:54] Okay. And that part of the TCJA really didn’t get a lot of publicity, I don’t think. I think they’re much higher profile elements to that bill, that law. And probably we may not even be thinking about it all that much except for the fact that we have coronavirus.

Matthew Steinberg: [00:08:16] That’s right. Yeah. You know, it wasn’t really something that was being utilized that much, even by W2 employees. It’s always been a bigger bang for your buck and benefit for the self-employed individual. But there were certain people who did qualify. So, you’re exactly right that it wasn’t really publicized like some of the other items that were in that tax bill.

Mike Blake: [00:08:40] Okay. So, first decision point here, are you an employee? If yes, the answer is you’re not going to be eligible. So, I’m going to save you the rest of the 45 minutes, you could probably turn us off and go listen to something else. Listen to other fine podcasts at a podcast aggregator near you. Now, for the rest of us that are self-employed or, I guess, are in a less conventional job market, maybe you’re in a partnership and so forth, are there requirements out there for making a home office deduction? In other words, you know, a lot of IRS rules, as I understand it, have certain tests that will help you determine whether or not you are, in fact, eligible for that deduction. Is there a test of that kind for deducting home office expenses?

Matthew Steinberg: [00:09:33] Yeah. I mean, it’s a pretty standard tests in terms of it’s pretty black and white, which, you know, not a lot of items are with the IRS. Do you have a dedicated space in your home? Or, not necessarily in your home. Do you have a dedicated space that you’re using to operate your business? If the answer to that is yes, then you look to the next step, are you regularly using that space? And, say, you have two offices, say, you have a main office and then you have an office in your home, you are allowed a deduction or a potential for a deduction, even if you have two offices, as long as you can substantiate that you regularly use your home office as a place of business. So, those are pretty much the two generic standards in order to see if you would even qualify and then you move on to the next step at that point.

Mike Blake: [00:10:24] So, you said something I want to pause on. You said substantiate, what in the IRS would constitute sufficient substantiation that that space is indeed a workspace and not something else?

Matthew Steinberg: [00:10:42] I mean, that’s a good question. I mean, you know, the IRS is not going to come and knock on your door and say, “Hey, let me see your home office.” Unless you’re under some complete audit and they’re examining certain things like that. But you just need to be able to prove, you know, “Here’s my house. Here’s a room I have for it.” You don’t necessarily need a blueprint of the space. But all of that, in terms of substantiating and providing sufficient data or information related if you qualify, you know, that’s something you just need to feel comfortable about. If you have a space in your house, you have a room that you say, “Okay. This is where I do my office.” Or, “This is dedicated to it.” If the IRS ever came knocking on my door, which they don’t typically do, if they did, here’s the space and there’s the proof. That’s pretty much the basics behind it.

Mike Blake: [00:11:40] So, assuming you’re in a non-audit situation, you know, do you basically just say, “Hey, look. Our house is 2,000 square feet. We’re using 500 for the office.” And, therefore, you just sort of multiply it by your rent or by, I guess, your mortgage or something, maybe your depreciation and that’s it. And then, you might be asked to do more if the IRS decides to fly you and ask questions.

Matthew Steinberg: [00:12:07] That’s right. Yes. You’re getting into the detail. So, for example, say, your house is 2,000 square feet, like you said, and, say, your home office is 400 square feet. So, quick math, that’s 20 percent. So, if you’re thinking about expenses and things like that, getting into the depreciation, where you’re deducting part of your value of your home as an expense for your business, you’re going to take the percentage that’s related to your home office and things like that. We can get into the expenses and what are considered write-offs. You know, you mentioned mortgage interest and, I think, maybe real estate taxes, a percentage of that could be deductible against your business expenses if you’re a self-employed individual or a home office deduction. So, those are all very good points that you made.

Mike Blake: [00:12:54] What about job search expenses? You know, I haven’t looked at this because, fortunately, I have not been in a job search. But, historically, job search expenses have been something that one can write-off. If you have a dedicated space for your job search, a home office, could that potentially be a write-off opportunity as well?

Matthew Steinberg: [00:13:18] So, that’s a good question you asked. The job search expenses, those kind of went away with the TCJA, especially if it’s for, like, searching for a job, for an employment where you would be a wage worker. Those would fall under the two percent miscellaneous itemized deductions on Schedule A. But you do bring up a good point, say, you’re working for gigs and you’re an independent contractor, and you have a home office space. And you’re spending time searching for opportunities to get jobs, not necessarily employment jobs, but jobs where you get paid out of a 1099 or as a miscellaneous contractor. Then, you could qualify and substantiate some of those expenses related to a home office. But if it’s for job fulfillment related to getting a full time employment position where you’re paid a salary every week or every other week, then that wouldn’t qualify. So, it goes back to what we started with at the beginning, if it’s related to self-employment versus being a wage employee.

Mike Blake: [00:14:17] Okay. Now, for some of us, like me, the workspace is a part of the home. In my case, it’s sort of semi-detached. It’s part of the building, but you have to leave and then come back in, which is great. It means that barrier to entry means I don’t get bothered as much. But, you know, some people might have a garage, or a bar, and a workshop, a shed that’s actually a secondary freestanding structure. Does the concept or the approach to deduction change if it’s a freestanding structure? Does that make it easier, harder, no difference?

Matthew Steinberg: [00:14:57] Yeah. That’s a good point. You know, if you can designate a space that maybe isn’t part of your home, maybe it’s a separate space and you can assign value to that potentially, then it wouldn’t necessarily make it more complicated to compute the deduction. It would just be a different sort of calculation. But you’d still be eligible if you had a detached garage or a barn or shed you’re using that isn’t part of the house, that one unit of the house, you’d still be eligible for the deduction as long as you are regularly using it and conducting business there. So, that would qualify.

Mike Blake: [00:15:35] Okay. I actually know somebody who built a shed, a so-called she shed, on their backyard. And I know that that is exclusively for office use. If you do that, does the way deductions work, does that work any differently? Do you then, basically, have to depreciate the house? Is that how that works? Or can you deduct it all in the first year as an expense? Do you have any insight into how something like that might work?

Matthew Steinberg: [00:16:05] Sure. So, if you build, we’ll call it, a she shed – I don’t know what the use is – but if it’s for a business purpose and you’re generating income regularly from the use of that shed, potentially. Say, it cost them $30,000 to build it, you can easily compute that number because you had to come out of pocket for that amount. You sound like you have to break it out of anything or segregate it.

Matthew Steinberg: [00:16:33] In terms of deducting it, you could not expense it all in year one because it qualifies under the real property statute. So, if it’s being used for business, it would be depreciated over a long period of time. Thirty-nine years is the typical standard of life for a standalone building that’s used for commercial reasons. So, if it costs you 30,000 and you divide that by 39, it’s going to take you a pretty long time to realize that fact. So, it’s a slow process, but, you know, 100 percent of that would be related to the business because that’s what it’s there for.

Mike Blake: [00:17:12] Okay. Now, I want to switch gears a little bit. We’ve talked a lot about the real estate itself, but, of course, it takes more than a building to be an effective workspace. What about furniture? If I buy a Herman Miller chair, buy the snazzy microphone that I’m now working with at home for the podcast, can I deduct that as well? Does that work the same? Is it different? How does that work?

Matthew Steinberg: [00:17:42] So, it’s a little different. So, the answer is yes, you can deduct it. Say, you have an office and you decide to buy two chairs for clients to come sit, and each chair is $1,000. So, you spend $2,000 on chairs that are directly related to your home office. So, you would be able to accelerate those deductions because they’re called personal property. And they qualify under a different statute where you can accelerate the depreciation significantly faster. Then, you would be able to get immediate expensing or a deduction for something like furniture, chairs, computers, things like that. As long as it falls under, what we call, the de minimis threshold, which is set at 2,500 by the Internal Revenue Service.

Matthew Steinberg: [00:18:29] If you start purchasing pieces of property that are $5,000, $6,000, then you need to look into how we would depreciate things like that. But, currently, under the law, those would all qualify for something, we call, bonus depreciation, which right now is 100 percent. Meaning, you would get to expense it immediately under the bonus depreciation statute. So, I mean, you are in a good position in terms of if you need to purchase things like file cabinets, furniture, things like that, that are easily movable, those will qualify for that immediate depreciation or expensing.

Mike Blake: [00:19:07] Okay. I need to go back to the real estate part, because I almost forgot one question that’s really important. What about improvements to existing real estate? For example, I read an article in The Wall Street Journal, I’m going to say, about a month, maybe six weeks ago, where there is a host, I think, on Fox Sports, who basically converted one of his rooms into a home studio with different lighting, different paint, because apparently that works better on camera, soundproof and sound modification, all that kind of stuff. Can home improvements such as those potentially be a tax deduction opportunity as well?

Matthew Steinberg: [00:19:48] Yes. They can as long as it’s for conducting the business. So, if you go out and add a pool to your house, that’s not going to qualify for a business use of home. Unless you can prove that that pool somehow add to some sort of value or it’s related to your business. I mean, if you’re providing swimming lessons, sure. But for the example that you are providing, for the guy or the girl, instead of –

Mike Blake: [00:20:16] It’s a guy, it turned out.

Matthew Steinberg: [00:20:18] A guy. Okay. He had set up an in-home studio for his profession. Those improvements would qualify to be deducted as part of the business use of home deduction. And they are interior improvements more than likely. So, they would probably qualify for something we call a qualified improvement property, where you would get an accelerated benefit or deduction for it. So, that is something where you would be able to get a benefit. Now, if you’re just doing improvements all around the house and making repairs and painting rooms, that’s not going to necessarily qualify because it’s not related to the actual office space you’re using. Let’s say you paint the whole house, sure, you could allocate part of the cost to the office. But you couldn’t deduct your bedrooms and things like that where you’re just updating it and putting crown molding, and things like that. If you try to do something like that, you’re going to draw some attention from the Internal Revenue Service and increase your audit risk.

Mike Blake: [00:21:16] Now, can you write-off or potentially deduct services such as internet access, or even a portion of utilities, or maybe something else, you know, some other service you might buy for your home to work from home that you wouldn’t have if you didn’t need to do that?

Matthew Steinberg: [00:21:35] Yes. There’s something we call indirect and direct expenses. So, there are certain expenses that you’re going to have in your home, whether or not you have an office. You know, power bill, water bill, probably internet and cable, you’re going to have those things. So, we spoke briefly earlier about the square footage of a home and what is designated as the office space. So, we used 400 feet as the square feet of the office space and we used 2,000 for the total, so that was 20 percent. So, say, you have a $1,000 and we’ll call it $1,000 a month in power bills, and water bill, and cable bill. Twenty percent of that, we can designate or allocate to the home office. So, you get a $200 reduction, because 1,000 times 20 percent is $200.

Matthew Steinberg: [00:22:24] Now, there are other expenses that are more direct. Even though you’re using 20 percent of the house as an office, you have other expenses that are 100 percent. So, say, you buy or you pay for a website that’s only related to the office or to your business. Well, that’s going to be 100 percent deduction for the business. So, it’s not going to be like you have to allocate it to your house or things like that. Say, you have postage and things that you’re paying out of pocket that are only related to the business that are coming out of your businesses use of home, things like that are going to be 100 percent direct expenses, even though you only have 20 percent of the house as the office. So, you always need to be deciphering what’s a direct expense, which you get 100 percent benefit for, versus what’s an indirect expense, which you’re only getting a 20 percent benefit for because it’s allocated along the whole house.

Mike Blake: [00:23:18] Okay. Now, what about equipment such as computers, webcams, microphones, printers, things of that nature? Can that also potentially be written off?

Matthew Steinberg: [00:23:32] Yeah. So, those would all qualify as direct expenses for the business or the business use of home. So, you know, say, you need to get a webcam, say, it’s $500, that could be immediate write-off. Computer, printers, all those items would all qualify in the business use of home to reduce your business income and get you a lower taxable income and pay less taxes. So, those are all great ideas and, you know, they would all add to your benefit of having a home office and they’re all great to have.

Mike Blake: [00:24:12] Now, I’ve heard in the past that computers can be tricky and the IRS, at least, at one point, used to pay those extensive scrutiny because a lot of people kind of mix a computers personal use and – sorry – business use. So, if you have games on your computer, unless you’re a game developer, I guess, or game tester, that might be problematic. Was that the case or is that still the case now?

Matthew Steinberg: [00:24:47] You know, it’s a good point. You could say the same thing about cell phone usage. We have cell phones and, you know, do we deduct 100 percent of the cell phone bill? Or do you take 75 percent is business, 25 percent is personal? It’s a fine line. With the computers, the IRS really hasn’t released in recent years, you know, come down hard on taxpayers for buying a laptop and then deducting it all for business purposes, even though you may be using it slightly for personal, for de minimis reasons. You could technically say, if you want to be super conservative, you could allocate your usage of it and only deduct certain amount of it. But for the most part and for most of my clients, they’re going to be deducting those laptops primarily for business, more like maybe allocating those items.

Mike Blake: [00:25:52] Okay. So, I think there’s something on a tax return called a standard home office deduction. Am I right about that? And if so, how does that work?

Matthew Steinberg: [00:26:03] So, I think you’re referring to, maybe, the simplified method potentially. So, most most taxpayers, if they’re self-employed, will file something called a Schedule C, profit or loss report, to show their income and expenses, determine what their amount is that’s subject to taxes and self-employment taxes. And on that form, at the bottom, there’s a schedule called Form 8829 which is where you calculate your business use of home deduction. And that’s where you would calculate all the expenses related to your home, the direct and indirect expenses. And then, you would also be able to calculate the depreciation on the business use percentage of the home.

Matthew Steinberg: [00:26:47] Now, the IRS came out, several years ago, and put something out called a simplified method computation. And the reason they did this is, there were so many people taking a business use of home that it was just too much for the IRS to monitor. So, so many people were doing it. So, they said we’re going to give you something called a safe harbor limitation. And what it means by safe harbor is, if you take this deduction, you are free and clear. The IRS will not look at you and audit you. You can take this amount as a ceiling amount. You can deduct it and you are free and clear. You have no audit risk. It’s called a safe harbor deduction under the simplified method. And the way it works is, for every square foot that you had attributed to home office, you would get a $5 deduction. And it was maxed out at 300 square feet. And it hasn’t changed in the last year. So, the most you could get for a deduction was $300 times five square feet, which is 1,500 bucks.

Matthew Steinberg: [00:27:48] So, the IRS just gave you that as being a self-employed person. You don’t have to give them any information. You don’t have to put any data down. They’ll just give you a $1,500 deduction annually. They’re not going to ask you any questions. You just get it. So, that was put in place maybe five, six years ago. And the amount hasn’t been adjusted for inflation or anything like that. It’s kind of stayed at 1,500. And that has been what a lot of taxpayers have used, because sometimes that $1,500 simplified deduction is actually higher than what they would get if they computed an actual deduction. And you can choose and pick which one you want to do every year. You don’t have to stick with one and keep it going annually. If the actual costs and deductions of the home office are better, you can go to that. But there’s a risk there, because the IRS isn’t giving you that safe harbor. So, it’s always nice to do a comparison analysis. And that’s always why you want to get a good CPA to take a look at that for you.

Mike Blake: [00:28:47] Of course.

Matthew Steinberg: [00:28:47] I’m trying to sell a little bit here.

Mike Blake: [00:28:52] Yes. I did not know that it worked that way. Now, what if your space and equipment have dual purposes, right? As we record this, my office also doubles as my game room. Does that impact deductability? And is that as simple as just saying this room, say, 50 percent is for office and 50 percent is not? Or does it get more complicated than that?

Matthew Steinberg: [00:29:18] Well, you know, if you go and look at the regs, the IRS regulations and the black and white, it says in there that the space that you’re using is supposed to be dedicated and focused to the business. If you have a mixed use space or purpose for the space, then it’s not really designated for the use of the business. So, can you break it out and, say, maybe part of that space, maybe, there’s 500 square feet basement, and 250 is business and 250 is personal or just not related to the business. And the reason they do that is they don’t want you to create an office space that’s 2,000 square feet and really inflate your deduction by getting a lot more depreciation and really pumping up what your expense would be in order to reduce your taxable income.

Matthew Steinberg: [00:30:12] So, it’s pretty clear in the regs about the space and what should be used and what shouldn’t be used as a deduction in determining the square footage and what you can depreciate. That’s really, I guess, where it comes down to. And, also, if you have those indirect expenses, they don’t want you to be allocating more of the utility expenses and things that are more personal in nature to the business if they aren’t really qualifying. So, you have to kind of be careful about those things. You don’t want to overdo it. That’s what I would recommend to my client if they were asking these questions. You know, you don’t want to get too aggressive because then you start causing other issues.

Mike Blake: [00:30:51] Right. As they say down here, “Pigs get fat and hogs get slaughtered,” right?

Matthew Steinberg: [00:30:57] Yeah. That’s the saying I’ve heard quite a bunch.

Mike Blake: [00:31:06] You know, if you wanted to keep documentation, you know, we both know people that they just want to document everything. They just want to assume they’re going to be audited and be ready. You know, if you’re advising a client that were just dead set. And it sounds like you don’t really need to do this. But, of course, documentation is never a bad idea. If somebody listening just wanted to, if nothing else, to satisfy their own anxiety or to do things to document their home office or proactively substantiate, if you will, what kinds of things do you suggest they do?

Matthew Steinberg: [00:31:42] Well, I mean, you would want to maintain a file and you’d want to keep a separate books and records for the expenses that are related to the home office. You’d like to have spreadsheets set up where you can, at least, show on an annual basis that you’re breaking out the expenses or allocating them to the personal side of the home and on the business side of the home. You may even want to take a picture of your office space and just put it into the file that you have, whether it’s an electronic file or you’re still maintaining paper folders, because I still know people that do both.

Matthew Steinberg: [00:32:14] So, you know, if you want to really substantiate your case that you have a legitimate home office, those are the things you want to do. You’d want to keep a copy of your settlement statement from the house because that’s showing the value of the home. Because that’s what you’re going to be depreciating, a percentage of that, so you want to have all these kind of things in your file. The settlement statement, a spreadsheet allocating expenses properly, copies of the real estate document, copy of the real estate tax annually, copies of your mortgage interest statement, because all of these things are being allocated. I mean, if you want to maintain copies of your monthly bills from power companies, cable bills, water bills, anything related that could substantially be related to your business use of home office deduction, all those things you’d want in your file, if you’re just dead set on maintaining a perfect file.

Mike Blake: [00:33:07] We are speaking with Matthew Steinberg of Brady Ware & Company, and the subject today is, Can I or should I deduct my home office expenses from my tax return? Matthew, a couple more questions before we let you go and go back to helping clients. One question I have is, if you have a home and you’ve used it as a home office and then you sell it, are there any specific tax implications on the capital gains or anything else you can think of that you need to be aware of as you prepare to sell that property?

Matthew Steinberg: [00:33:45] So, that’s a good question. You posed a simple question that’s actually complicated, but I’ll do my best to answer it. So, first off, let me state that there is a rule out there that allows for your principal residency if you lived in it for two of the last five years, where you can get, what we call, exclusion of the gain up to 250,000 if you’re single and 500,000 if you’re married, filing jointly. So, what that means is, if you lived in the home for the last two years and you sell it for a million dollars, and your basis was half a million – obviously, two years, you double the value of your home, that’s great – but $500,000 of that is tax free. So, you wouldn’t pay any tax on your stuff. Or report the transaction to the IRS, but you don’t pay any tax on it. And it’s excluded from income tax or capital gains tax.

Matthew Steinberg: [00:34:39] So, getting back to your question, if you depreciate part of the property as a business use of home, is any of that recaptured as income tax? And the way that works is, say, you have depreciated $20,000 – what is called $20,000 – you are entitled to what we call an ordinary income tax deduction at that point, because it reduced your ordinary income by $20,000. So, ordinary income tax rates are higher than capital gains tax rate. So, now, we’re getting into a whole bunch of tax mumbo jumbo here, so I hope I don’t want to lose anybody.

Matthew Steinberg: [00:35:20] But at $20,000, you were able to get a deduction for ordinary rates. So, when you go to sell the home, that gets taxed at capital gain rates. So, the exclusion only allows you an exclusion for capital gains, not the ordinary component. So, when you sell the home, you would have to recapture, potentially, part of the business use depreciation when you sell the property, which would be taxed ordinary rate. So, 500,000 minus 20 would be 480, which was the original gain, 480 would be tax free. And then, you’d be subject to tax on $20,000 ordinary. So, there is a potential tax exposure if you do take actual expenses for a business use at home annually and depreciate it. So, you do need to be aware of that as a tax payer and as a self-employed individual who’s using a business use of home, that there could potentially be a consequence, a tax consequence or a tax liability, from selling a primary home that was used for business purposes at least a percentage of it. So, that is out there. If you have those issues, I would recommend a CPA to help you with that. It is complicated.

Mike Blake: [00:36:27] Yeah. We’ve probably only scratched the surface, too.

Matthew Steinberg: [00:36:31] Yeah. Yeah. That’s as basic as I can make it. That sounded complicated when I was listening to myself.

Mike Blake: [00:36:39] So, I’ve heard in the past – I don’t know if this is true or not, so I’d like you to either substantiate or debunk a myth – does putting in a home office deduction substantially increase the probability of an audit? Is that a flag the IRS kind of picks out and picks on?

Matthew Steinberg: [00:36:59] Well, let me first start with the percentage of individuals being audited has been decreasing every year for the last 20 or 30 years. The IRS is understaffed and they just can’t keep up with the volume of returns. So, let me put that out there, audit risk is already pretty low to begin with. I’m not telling you to go out there and do everything possible to make your return super aggressive and get all the benefits. I would never recommend anything like that. We want you to file a tax return correctly. We don’t want you to pay more tax than you need to pay. You pay the minimum tax which you’re required to pay.

Mike Blake: [00:37:37] Yeah. Of course.

Matthew Steinberg: [00:37:38] Every time you take a position on a return or you’re doing things that aren’t standard, you’re increasing your risk for audit. Now, I mean, I will go back and say that the IRS did implement what we call the safe harbor, which we talked about for a few minutes earlier, where you get that automatic 1,500 deduction based on 300 square foot, which is the cap. And if you do that, they’re not going to audit you. They’re going to stay away from you. But if you have a significant percentage of your home being used for a business deduction, you’re increasing your risk.

Matthew Steinberg: [00:38:14] If you have a 5,000 square foot house and you’re saying 2,500 of it is a home office, then you’re just putting yourself out there and drawing all kinds of red flags. Will you get audited? Maybe. I’ve got clients who’ve done everything right. They say for the last 40 years, and they’re just more audit prone and they get no changes. They don’t have any note. IRS comes in, spends years looking at their returns, and nothing happens. Other clients are a little more on the aggressive side in doing it that way forever. And they’ve never been looked at once. So, how lucky do you feel? I don’t want to say that. But, you know, it’s just some clients are unluckier than others and they do everything perfect. And other ones are taking some positions that may be are more aggressive, not necessarily wrong, but they’re just taking more aggressive positions and certain things and they never get looked at. So, does it increase your audit risk? The simple answer, yes. Will you be looked at? Who knows? I mean, it’s a mystery.

Mike Blake: [00:39:16] Yeah. I mean, there is a significantly random element. You know, in my opinion as a non-CPA, you know, the best defense against audit risk is just doing the right thing. Your number may just come up. I mean, there are some things, I think, that do flag audits. You know, estate, and gift tax issues, donations, those things seem to flag audits more. You know, the IRS will look for, in my experience, just what appear to be outsized deductions. And I think that’s automated, basically. But there is just sort of a random element, right? And your number just comes up and, you know, the best defense against an IRS audit is just don’t give them anything to audit.

Matthew Steinberg: [00:40:03] That’s right. You make a good point. The IRS has – you know, most of the returns are now electronically filed and they run it through a computer system, and they have the formulas in there and algorithms. Say, if you have $200,000 as income and you donate $200,000, that’s going to flag something. Like, how are you giving away all your money? Little things like that doesn’t necessarily trigger an audit, but it triggers potentially a notice or at least someone to review it. So, there are all those things in play. And the IRS system is getting more sophisticated on an annual basis as they computerized more and more of this and more returns get electronically filed.

Matthew Steinberg: [00:40:38] So, you make a good point that there are certain things that trigger notice and red flags and things to that extent. But, you know, there’s also the human element and, you know, is your number going to be up? And, obviously, the best offense is not the best defense, right? Is what they say? Or best defense is not the best offense? One of those.

Mike Blake: [00:40:59] One of those two. Well, Matthew, it’s been a good informative conversation. I’ve learned some things. I know our listeners will be learning some things, too, that they’ll either take back to their own CPA or maybe they’ll even take it back to you, which should be a good decision – speaking of decisions. But if people have more questions about this, how can they best contact you for more information?

Matthew Steinberg: [00:41:23] Sure. So, my name is Matthew Steinberg. My email address, msteinberg, S-T-E-I-N-B-E-R-G, @bradyware.com. You can also reach me at my cell phone – yeah, I’m giving my cell phone number – 678-468-1083. Since we’re not in the office as much anymore, it’s harder to reach me on the office line, so that is my cell phone number. So, please feel comfortable to reach out to me either via email or via my cell phone if you have additional questions. I would love to help you and be an adviser to you, if possible.

Mike Blake: [00:41:59] Well, Matthew, thank you. This is good stuff. And I have a feeling this could be one of those podcasts that people will be pausing and rewinding and taking notes. That’s going to wrap it up for today’s program. I’d like to thank Matthew Steinberg so much for joining us and sharing his expertise with us.

Mike Blake: [00:42:15] We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: Brady Ware, Brady Ware & Company, home office deduction, income tax planning, Matthew Steinberg, Michael Blake, Mike Blake, tax manager, tax savings

Phillip Williams, P&P Business Solutions

December 16, 2020 by John Ray

P&P Business Solutions
North Fulton Business Radio
Phillip Williams, P&P Business Solutions
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Phillip Williams, P&P Business Solutions (North Fulton Business Radio, Episode 313)

Phillip Williams of P&P Business Solutions joins host John Ray to discuss how he helps business clients as they work toward a successful transition or sale. Phillip also discussed the tight credit conditions which currently exist for small businesses. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Phillip Williams, President, P&P Business Solutions

Throughout his 30-year commercial banking career, Phillip Williams focused on the success of his commercial clients by expertly dissecting their financials and prudently advising them. Committed to his fiduciary role, Phillip established P&P Business Solutions to serve as a trusted advisor.

After a long commercial banking career, he had the opportunity to work with hundreds of businesses and witnessed firsthand the key drivers that made his clients successful, as well as to avoid their mistakes. This invaluable experience has provided the backbone for him to help you improve your business results today. Guided by a passion for helping others, Phillip has spent many hours volunteering within his community. With a heart for serving, Phillip will prioritize your best interests above all else.

P&P Business Solutions was founded by Phillip Williams in 2015 to serve small business owners who are based in Metro Atlanta and St. Augustine, FL.  P&P stands for Passion and Prosperity. Generations of entrepreneurs like you have fueled the American Dream by their sheer passion to build businesses that, in turn, produced great prosperity

Company website

Connect with Phillip on LinkedIn

Questions/Topics Discussed in this Show

  • Cost of Capital vs Access to Capital
  • Lessons Learned from CovId19 as it relates to your business
  • Is now the right time to sell my business?
  • Business Owner Paradigm Shift: Life Style Business vs Enterprise Business
  • Tightening Credit Market – Does my bank still love me?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: access to capital, bank line, business transition, family business transition, P&P business Solutions, Phillip Williams, sale of a business, small business credit

Darryl Cobbin, The A Pledge

December 16, 2020 by John Ray

The A Pledge
North Fulton Business Radio
Darryl Cobbin, The A Pledge
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Darryl Cobbin, The A Pledge (North Fulton Business Radio, Episode 312)

Branding and marketing veteran Darryl Cobbin joined host John Ray to discuss The A Pledge. This collective initiative, by his firm and others in the Atlanta marketing community, seeks to increase inclusive opportunities in the industry. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

The A Pledge

The A Pledge is a call to Atlanta advertising and marketing agencies to come together in a committed effort to create inclusive opportunities within the industry. Over the next decade, members of this initiative will make the changes needed to ensure their teams reflect the diversity of the Atlanta community. As they do, they look for systemic opportunity to grow in the industry, our city, and our nation.

To learn more, visit The A Pledge website.

Darryl Cobbin, The A Pledge

Darryl Cobbin is an award-winning branding expert, author, and speaker. He is widely recognized for leading game-changing marketing approaches that result in #1 business growth positions across diverse industries.

At The Coca-Cola Company as Vice President, Sprite Brand Business Unit he co-led Sprite to become the #1 growth soft drink Brand in the U.S. As CMO of Boost Mobile (later acquired by Sprint Nextel), the start-up became the #1 growth brand and redefined marketing in the wireless space. And as EVP of Marketing for 20th Century Fox films, Darryl co-led the development of the marketing strategy for Avatar, the #1 Box Office Movie of All Time.

He is currently President of Brand Positioning Doctors; a marketing firm that focuses exclusively on helping clients build better brands. Cobbin is a contributing blogger for The Huffington Post and his business results have been chronicled in multiple books including The Tanning of America, The Big Payback, and Romancing The Brand, among others. Cobbin is also the recipient of the Brandweek Marketer of the Year Award.

Cobbin currently resides in Atlanta and is the father of three daughters.

Questions/Topics Discussed in this Show

  • What is The A Pledge?
  • Who’s behind The A Pledge?
  • What Atlanta agencies and brands are involved?
  • What is the pledge looking to accomplish?
  • Why is this pledge unique?
  • How will you hold agencies and brands accountable?
  • What can we expect year one?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: atlanta, Atlanta Marketing agency, Brand Positioning Doctors, Darryl Cobbin, diversity, diversity and inclusion, inclusion, inclusion in the marketing industry, The A Pledge

Frazier & Deeter’s Business Beat: Grant Edwards and Kevin Carlson, TechCXO

December 16, 2020 by John Ray

TechCXO
Business Beat
Frazier & Deeter's Business Beat: Grant Edwards and Kevin Carlson, TechCXO
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Frazier & Deeter’s Business Beat: Grant Edwards and Kevin Carlson, TechCXO

Grant Edwards and Kevin Carlson of TechCXO are more than just “interims-for-hire” filling a role. As a fractional CFO and fractional CTO, respectively, Kevin and Grant become a part of their respective clients’ teams to bring seasoned executive knowhow and collaboratively drive impactful solutions. They joined host Roger Lusby on this edition of “Business Beat,” presented by Alpharetta CPA firm Frazier & Deeter.

TechCXO

TechCXO provides companies with on demand executives. TechCXO was founded on the premise that high potential companies can greatly benefit from proven, interim executives who they otherwise may not be able to access due to cost, availability or because they do not necessarily need them full time. Our purpose is to provide the best executive talent available… on demand.

Grant Edwards, Partner, TechCXO

TechCXO
Grant Edwards, Partner, TechCXO

Grant Edwards is a hands-on, results-driven executive with expertise in finance operations, SEC reporting, corporate governance, and strategic planning. Grant has been the CFO for multiple early stage companies, many of which of had successful exits. These include an energy company that grew from inception to over $70 million in annual revenues, an entertainment and theatre company, a durable medical equipment company, a receivable factoring business and an executive travel company.

His Big 4 CPA experience includes positions with Deloitte & Touche and Arthur Andersen. He also served as Senior Director of SEC Reporting and Corporate Controller for Shinogi & Co. (formerly Sciele Pharma) where he launched all initial accounting policies and procedures, designed to shepherd the company through a period of massive growth, from $100MM to over $500MM in annual revenue. He effectively managed a team of 32 employees and a full spectrum of corporate finance functions, including general ledger, accounts payable, accounts receivable, payroll, financial reporting (internal and external) and revenue recognition.

As Vice President, Corporate Controller & Treasurer for Harbinger Group, Inc., Grant managed all finance, accounting, and treasury functions for this NYSE-listed BDC/Holding Company/Private Equity company, while contributing additional service as an active member of the Disclosure, Pension and 401K Committee.

Grant is also an adjunct professor for accounting at Georgia State University.

Kevin Carlson, Partner, TechCXO

TechCXO
Kevin Carlson, Partner, TechCXO

Kevin is a veteran technology executive with a unique combination of technology expertise and business acumen. A four-time CTO of both services and product companies, he has worked with numerous organizations across various industries in technology leadership and executive-level roles in North America and Europe. He is also a technology thought-leader, with in-depth working knowledge of current technologies such as mobile application development, AI, predictive analytics, privacy, security, and technical architecture.

Serving as fractional CTO for a number of companies, he is an expert at helping clients leverage technology effectively and manage the change inherent in the technology world. Seeing companies transform through the thoughtful application of technology solutions has been a career-long goal. Throughout his career, Kevin never lost the desire to code and prototype solutions . He believes that in order to gain a full understanding of how things work, it’s necessary to get into the details and determine how they apply to solving a business problem. Equally as rewarding as helping business strategize and plan on technology solutions, he still likes get in the trenches with software engineers and work through making a system more performant or find an elusive bug.

A founder of multiple startups, he stays active in the startup community by mentoring founders and providing technology leadership. He is currently a mentor for The Farm, Comcast’s Accelerator located in Atlanta, GA.

Among Kevin’s career highlights he is serving or has served as:

Board of Advisors, ChartSpan Medical Technologies – As an advisor to Chartspan whose flagship product is a first of it’s kind, fully automated personal healthcare record management system that operates on a mobile platform. Chartspan allows an individual to take ownership of their personal health information, manage the information for an individual or entire family and control which healthcare providers receive the information.

Vice President of Development, DataFinch Technologies – Led and managed development teams for three products, mentoring and fostering collaboration between team members in development, user experience, quality assurance, project management, and technical writing. Responsible for helping set technology strategy, working with product management to prioritize effort, and ensuring the timely delivery of quality software.

CTO/CSO, Optaros – Set technology direction and strategy for world-class digital agency focused on eCommerce for B2C and B2B. Responsible for global technical resource pool and for working with partners and clients to set eCommerce technology strategy.

CTO, Verteris – Chief Technology Officer for firm that provides software and information services to legal and financial services organizations.

CTO, Delivery Services, Viant – Responsible for technical strategy and direction for Viant in all areas of the company. Key responsibilities include business development, enterprise marketing, recruiting, service model development, and other broad ranging managerial duties within the technology community. Responsible for the management of over 500 technology staff members in 8 offices worldwide.

Founder & Managing Partner, Advanced Systems Group – Founded and managed a technology focused consulting firm that provided focused services to companies developing software either for internal use or the retail market. Flagship clients include: IBM, Peachtree Software, Equifax.

In addition, Kevin is a published writer, songwriter, blogger and speaker. When he isn’t busy helping his clients, he is active in the music industry and voting member of NARAS. Several of his original songs have been licensed for TV shows and he actively writes and records new music.

Kevin received his Bachelor of Science degree from Georgia State University; and completed executive education studies in Leadership in Professional Services Firms from the Harvard Business School.

Read more of Kevin’s insight at his blog: FractionalCTO and on Twitter @thatcarlson.

Company Website

Company LinkedIn

Grant Edwards LinkedIn

Kevin Carlson LinkedIn

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers and acquisitions and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

Roger Lusby, Partner in Charge of Alpharetta office, Frazier & Deeter

Roger Lusby, host of Frazier & Deeter’s “Business Beat,” is an Alpharetta CPA and Alpharetta Office Managing Partner for Frazier & Deeter. He is also a member of the Tax Department in charge of coordinating tax and accounting services for our clientele. His responsibilities include a review of a variety of tax returns with an emphasis in the individual, estate, and corporate areas. Client assistance is also provided in the areas of financial planning, executive compensation and stock option planning, estate and succession planning, international planning (FBAR, SFOP), health care, real estate, manufacturing, technology and service companies.

You can find Frazier & Deeter on social media:

LinkedIn
Facebook
Twitter

An episode archive of Frazier & Deeter’s “Business Beat” can be found here.

Tagged With: Alpharetta CPA firm, CFO, Chief Financial Officer, Chief Technology Officer, CTO, finance, Frazier Deeter, Grant Edwards, Kevin Carlson, Roger Lusby, Technology

Now What?, Part 2; An Interview with Betty Clark, CPMedia & Marketing (Inspiring Women, Episode 28)

December 16, 2020 by John Ray

CPMedia
Inspiring Women PodCast with Betty Collins
Now What?, Part 2; An Interview with Betty Clark, CPMedia & Marketing (Inspiring Women, Episode 28)
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Now What?, Part 2; An Interview with Betty Clark, CPMedia & Marketing (Inspiring Women, Episode 28)

On this edition of “Inspiring Women with Betty Collins,” Betty continues her consideration of lessons learned in 2020 begun in the last episode. She is joined by Betty Clark of CPMedia & Marketing, who offers her perspective on how marketing & advertising are changing. “Inspiring Women” is presented by Brady Ware & Company.

Betty’s Show Notes

2020. It’s not quite over. But Now What?

It’s a question I think we should be asking pretty constantly as we navigate through these times.

In this episode, we’re going to talk a little bit about reflection and embracing the last two actions from my Now What, Pt 1 episode, Assessing and Moving.

The basics of business haven’t changed through this time. And one of those basics is marketing.

I work with Betty Clark of CPMedia with my marketing. My interview with her covers a lot of ground. I know you there lots of marketing tips you will come away with from this interview. Don’t hesitate to contact her, and tell her you heard my interview with her. She can be found at CPMedia & Marketing.

As Betty Clark explains about CPMedia:

CPM has been in business for close to 30 years now. Throughout the years, we’ve discovered that a lot of businesses just simply lack the time and expertise in marketing their company in a way that’s going to get the results and the phones to ring. At CPM, we take a company’s budget and their goals and we use our marketing expertise to create a marketing plan. Then we implement them through that plan, through the use of traditional and digital advertising tactics, so a business can stand out from their competition and they can get more leads, which is going to turn into customers.

Ultimately, you’ve got to embrace the new day. It’s here, ready or not. It’s been here; it’s not gone. This has been hard for me. This has been one of the toughest things for me to grasp as a business owner, as a mom, as a wife, as a church member, any of it.

It’s been hard.

I don’t want this new day. I still don’t want this new day, but as we know, “life is like a box of chocolates.”

I’ve always been amazed at the resilience of the people in our country. I believe that if you keep asking Now What? and be ahead of it, no matter how the year closes and what the New Year brings, I think that you will have some success that you will really enjoy your life.

After you listen to this episode, go to www.BradyWare.com and look up Betty Collins, my podcast will be right there. There will be handouts that summarize all this.

I’d love to talk to you about it, because it’s something that I’m passionate about. Because when the marketplace works in this country, the country works. Right now, it needs businesses to work. It needs employers to have success.

Betty Collins, CPA, Brady Ware & Company and Host of the “Inspiring Women” Podcast

Betty Collins is the Office Lead for Brady Ware’s Columbus office and a Shareholder in the firm. Betty joined Brady Ware & Company in 2012 through a merger with Nipps, Brown, Collins & Associates. She started her career in public accounting in 1988. Betty is co-leader of the Long Term Care service team, which helps providers of services to Individuals with Intellectual and Developmental Disabilities and nursing centers establish effective operational models that also maximize available funding. She consults with other small businesses, helping them prosper with advice on general operations management, cash flow optimization, and tax minimization strategies.

In addition, Betty serves on the Board of Directors for Brady Ware and Company. She leads Brady Ware’s Women’s Initiative, a program designed to empower female employees, allowing them to tap into unique resources and unleash their full potential.  Betty helps her colleagues create a work/life balance while inspiring them to set and reach personal and professional goals. The Women’s Initiative promotes women-to-women business relationships for clients and holds an annual conference that supports women business owners, women leaders, and other women who want to succeed. Betty actively participates in women-oriented conferences through speaking engagements and board activity.

Betty is a member of the National Association of Women Business Owners (NAWBO) and she is the President-elect for the Columbus Chapter. Brady Ware also partners with the Women’s Small Business Accelerator (WSBA), an organization designed to help female business owners develop and implement a strong business strategy through education and mentorship, and Betty participates in their mentor match program. She is passionate about WSBA because she believes in their acceleration program and matching women with the right advisors to help them achieve their business ownership goals. Betty supports the WSBA and NAWBO because these organizations deliver resources that help other women-owned and managed businesses thrive.

Betty is a graduate of Mount Vernon Nazarene College, a member of the American Institute of Certified Public Accountants, and a member of the Ohio Society of Certified Public Accountants. Betty is also the Board Chairwoman for the Gahanna Area Chamber of Commerce, and she serves on the Board of the Community Improvement Corporation of Gahanna as Treasurer.

“Inspiring Women” Podcast Series

This is THE podcast that advances women toward economic, social and political achievement. The show is hosted by Betty Collins, CPA; Betty is a Director at Brady Ware & Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware & Company, committed to empowering women to go their distance in the workplace and at home. Other episodes of “Inspiring Women” can be found here.

Show Transcript

Betty Collins: This is Betty Collins, and today, we’re doing part two of Now What?, which is something I put together after the year we’ve had with 2020; it’s not quite over, but Now What? is a question I think we should be asking pretty constant as we navigate through these times. When we talked first, I said it was all action by you; knowing, assessing, moving. Today, we’re going to talk a little bit about reflection and embracing the last two actions. When we talked about knowing the basics of business- and by the way, this is on my website that you can get these handouts related to it, gives you an overview, but we talked about the basics of business. That hasn’t changed. Just how we’re doing business has changed. Just how we’re living our lives have changed. The basics are still there. So, what are those? Revenue in customers, expenses, debt, cash flow, who our advisors and partners are, versus our transaction vendors, marketing and technology and company structuring. We talked about those things, went into a lot of detail about that.

Betty Collins: Then we assessed; assess the damage. The tornado came through and now, we’re standing, going, “Do we have a house left or are we going to rebuild?” But it’s all about moving forward, not just assessing and planning. We talked about hope is not a strategy, so you can’t just hope it all comes together. We talked a lot about your financial position and profitability … Debt, and that life will go on beyond 2020. One of the things I didn’t spend a lot of time in on the last part one of Now What? is the marketing and technology area. I’m fortunate enough, I get to work a lot with Betty Clark, CPMedia and she is a marketing person who has had to say, “Wow, how do I help my clients market? What is it that they need?” She had to do a lot of pivoting with thinking in how she’s gotten put together. I’m going to interview her next, and we’re just going to talk about marketing today, versus marketing in February, 2020; two very, very different things.

Betty Clark, CPMedia: As we’re in this time of Now What?, every business needs to be asking now what?, as I’ve talked about, with the basics of business; they haven’t changed. One of those basics are marketing and technology. For me, I really had to dig into this because I’m one who’s out in the marketplace. I’m either public speaking, I’m either at an event, I’m involved with different boards where I get opportunity. So, for me, I’ve never had to do a lot internally, back here. I don’t look at- so, I’ve really had to do the pivot thing and figure it out. I worked with Betty Clark of CPMedia in marketing, and we just started putting together a plan. Really, it’s stuff that … It’s not like it’s rocket science necessarily, and it’s stuff I know, but putting it all together in a plan that bounds it all is big. I want her to talk to us today about Now What? in marketing and technology. Betty, welcome to the program. Appreciate you being here. I want you to tell us a little bit about CPMedia and marketing. Tell us what you do.

Betty Clark, CPMedia: Well, CPM has been in business for close to 30 years now. Throughout the years, we’ve discovered that a lot of businesses just simply lack the time and expertise in marketing their company in a way that’s going to get the results and the phones to ring. At CPM, we take a company’s budget and their goals and we use our marketing expertise to create a marketing plan. Then we implement them through that plan, through the use of traditional and digital advertising tactics, so a business can stand out from their competition and they can get more leads, which is going to turn into customers.

Betty Collins: Well, I know for me, I’m a CPA, so marketing is not coming natural to me. It doesn’t make sense to me. I think if I just get out there and sell myself, it’s all good, which just isn’t the case. This plan was what I had to really put together. Really, 2020 forced me to do that. I really didn’t have a plan before. I was just doing a bunch of things all over the place and we consolidated that. For me, every business and industry has witnessed a change. What I do in business hasn’t changed. It’s how I do it; that’s what’s changed. Accountants don’t change very, very easily, so. I’m assuming marketing is no different. You’ve witnessed this change. Tell us about that.

Betty Clark, CPMedia: Well, actually, I would say that marketing has not changed, but certainly, the advertising tactics have evolved. When I first started my career, the primary way to market any business was through the Yellow Pages or traditional media vehicles like the newspaper and running ads on billboards, TV and radio. Then throughout the years, it evolved to include cable, the internet, social media and all the digital advertising elements that are out there. With this pandemic and 2020, we’ve had to approach target audiences in a more digital world, versus a traditional world.

Betty Clark, CPMedia: People spend more time now on their computers, their smartphones, their smart TVs, so we look at advertising and marketing opportunities, those vehicles instead. The marketing basics still remain the same. Companies need to identify their ideal client. They need to know their core message. They need to make certain that their image matches their message. They need to have products and services in place for every stage of a client’s development. Marketing material should be one that educates people, and they need to make certain that their website is one that can work 24 hours, seven days a week, and plus, they need to get their entire team on board with their marketing efforts.

Betty Collins: I know for myself, when we were devising my plan and we’re still- it’s still evolving. It’s always going to keep changing because opportunities change. One of the things that was surprising to me was how much I needed my database now, because I’m not out there and how incorrect and a mess it was. It ends up I have a thousand people and then I did- it’s not even a thousand people, which is overwhelming, but a thousand contacts sorted by industry or sorted by ownership or doing different than- I mean, I’ve now got that put together. I wouldn’t have been messing with that. I just would have hoped I could email them or, “Let’s send out a mass whatever,” and 50 emails come back. It’s forced me to go back to basics so that I can use them, though maybe in a different way. A lot of the technology, to me, has been here.

Betty Collins: Zoom has been here, but now we’re all using it. I got this stupid folder on my desk that has seven ways to get on a call because everyone’s different. People are now using things that have been in existence. It’s just been interesting, for sure. It’s helped me realize what I should be going after, and it is. I’m sticking with basics like you’re talking about, so we don’t have to get crazy about it. I can’t speak right now and I can’t go to events right now, so I have to have something that works. That’s been very helpful to take that. What do you think a business should do, going forward, in 2021? We’re all waiting for 2021. We all want that new year.

Betty Clark, CPMedia: Can you imagine what New Year’s Eve is going to be like? It’s going to be a blast. Just like you, everyone should create a plan. Just like we had to create a plan for you. In doing so, now is the time to make sure that all your programs, your people, your technology, that everything is working well and in tip-top condition, and everybody knows how to utilize all the digital aspects that are out there, like Zoom.

Betty Collins: Because we’re not going back. We’re not going back.

Betty Clark, CPMedia: That’s right. It will never be the- it won’t be the same. Then you also need to be creative and innovative in your marketing mix, just like we, again, using you as an example, like we did with you. Let’s look at different ways that we can market the Betty Collins when it’s not face to face. Businesses need to review their objectives, see how well they can achieve them without the programs that they were forced to eliminate in 2020. Perhaps the programs that were replaced with the traditional ones that they have been using, perhaps are more profitable, that they have found out that the ROI was better. That would be one to continue on for 2021.

Betty Clark, CPMedia: Create a list of possibilities to explore. There’s many things that still haven’t been tried yet, and how to do things. Then once you have that plan in place, then begin to prioritize. That, look what is currently running your budgets and maybe you need this for 2021. You might need to shift some dollars around or look at your advertising message that’s currently running. Now’s the time to evaluate the language that is being used, the images, and perhaps that right now, you’re using a picture with lots of people touching one another, being hugging or close to one another. I would suggest changing that and show a little social distancing.

Betty Collins: I was at a restaurant the other night and they requested that because you could obviously have your mask up while you’re eating, they did not want pictures taken at the restaurant- because people do that. They take pictures of their food, everyone comes close in the booth, and they said, “Please don’t do that,” and put it out there. If you’re going to have a picture taken, we want you to have a mask on, because they want that image of, “We’re practicing things safely here.”

Betty Clark, CPMedia: I’ve not ever heard of that.

Betty Collins: Well, I was there and that’s what they did.

Betty Clark, CPMedia: I don’t know if I would go that far, but-.

Betty Collins: They were thinking about their image. That’s what you’re saying.

Betty Clark, CPMedia: Yes, that you need to think that. I mean- and people want comfort and security. They want to feel secure and safe in whatever they do. It doesn’t matter what kind of business you are, you have that ability to provide that to everyone.

Betty Collins: People are much more aware of surroundings now, that’s definite. They probably are looking at what your image is, much differently, just because they are more aware.

Betty Clark, CPMedia: I would also suggest that everyone take a hard look at their target audience. What you have been using has your ideal client before. Perhaps, your ideal client that has changed. I’m assuming that it has and that the same benefits don’t apply right now as they used to. You need to evaluate that and also, see what your competitors are doing; that’s key. See what their position has been and what actions that they’re taking, so you’re able to to counter that. Certainly, nobody knows what’s going to happen in the future. I wish that we all did, but we do know that it- and I think we all discovered this, this year, that when you have a plan in place, that it’s easy to do the pivot and make some changes. But you need to have a clearly defined communications strategy and have that innovation.

Betty Collins: Because for me, and probably most people, as we’re doing this Now What?, now what? What I do for people is no different than what I did in February, as I did in March of this past year.

Betty Clark, CPMedia: They still have those same needs.

Betty Collins: They still have those same needs. I have identified, “Here’s,”- because maybe they didn’t maybe know that I did these things, too. It was opportunity to go, “Hey, I can do this, too, for you during this time, but I can do this all the time.” It’s not that I’m not doing the basics in the same business, it’s just how I’m doing it. Even, I’ve been involved with some online events tomorrow. I’m involved with one, and they don’t want this to be one big Zoom call, because everyone did that at first, and all these people who had events trying to do an event online, it was a big Zoom call. Where they’re doing it- no, you’re at the event and the precision of people coming on and off and the backgrounds, all of it. I mean- so, they’re just doing it differently now, even within this year of, “Hey, we can do a virtual summit.” No, it’s a big Zoom call. Or we can do a virtual summit that really looks like you’re there. The planning helps. It has really helped me for sure, which is why I wanted you to be on today’s. We’re talking about these basic businesses. Let’s close with this, is there anything they shouldn’t do?

Betty Clark, CPMedia: Ah, yes. Doing nothing.

Betty Collins: Doing nothing. Hope is not a strategy, and by the way, it’s not coming back. We changed.

Betty Clark, CPMedia: We all have evolved and we need to look at the pandemic situation as an opportunity, not as a challenge or an obstacle. Yes, it’s certainly closed some doors, but it has opened others. As we know that by having a well-organized plan going into 2021, knowing that you might have to adjust some things, as they ebb and flow, you’re going to be fine.

Betty Collins: Well, I appreciate you coming today and talking with this part of the Now What? It’s a huge area. I didn’t feel competent to come and talk about it. It’s a pretty specialized area, and so, I appreciate you coming. How can people reach you? What’s your website?

Betty Clark, CPMedia: They can reach me at CPMedia.com, or BClark, C-L-A-R-K, at CPMedia.com.

Betty Collins: Great. Well, thank you, and hopefully, we will get to 2021 first and have a big celebration on New Year’s Eve this year and keep moving forward, because it’s not a matter of what if, it’s a matter of when.

Betty Clark, CPMedia: That’s [CROSSTALK].

Betty Collins: We have to ask the question, now what? Thank you, Betty. I so appreciate you coming on today and talking about the marketing and technology aspects of things. I know you’ve been working with me personally on just, ‘how do I market myself?’ Because it’s been pretty tough when I’m a person who gets on stage and speaks, and I’m at events and I- you might chair boards for nonprofit organizations where there’s a lot going on. I’m out in that marketplace and I haven’t been able to do that. You’ve been helping me with understanding what other capabilities and avenues that I have. We’re going to finish- first, we know the basics. We assess and keep moving, and now we’re going to reflect.

Betty Collins: Reflecting, I’m not sure that I want you to think this is sitting in a dark room humming and meditating. I guess it could be; maybe that would work for you. I think many people, when you go, “Let’s reflect, let’s go back, doing,”- and it’s like, “Do we really have to do that?” “Yeah, you do.” Because this was a moment where you probably learned a lot, and so, you got to take that knowledge that you learned and you got to apply it. You got to reflect. Reflecting, to me, is you’re giving some really intentional, serious thoughts to the past- past being this year, so that you can make sure the present and the future are successful. Because remember, again, I’ve said, it’s not a matter of if, it’s a matter of what. COVID-19 and a pandemic is pretty major, but there’s other things. There’s recessions. I’ve sat through several of them since 9/11. There’s things that- health, all the sudden. There’s things of the market bottoms out. It’s the if … It’s not a matter if, it’s a matter of when.

Betty Collins: You have to go back to February 2020. I did this the other day because I was going through, looking for who I’d met with through the year and who I still needed to meet with. I’m looking at my calendar in January and February going, “Oh man, I forgot I got to do all those things and have all that time,” but when I went back and then, of course, you get to March and April’s calendar, it looked completely different, even May. I look back at what worked. I dealt with the would’ve, coulda, shoulda. You have to do that and then you got to critique your performance.

Betty Collins: Some people did really well. Most of us gained weight, but there are those few that said, “This is going to be my opportunity. I can exercise because I’m working at home and I can actually go down to my basement and work out in my gym. I can eat better,” although we are all just buying comfort food, I think. The would’ve and the could’ve been the should’ve, identify those; it’s really important. Critique your performance, so that you can take that and use it in the future. There’s been some really big success stories coming out of COVID-19 with all kinds of industries. Reflect on that past so you can impact your present and your future.

Betty Collins: You got to ask the question, “What’s going to- what will return to the way the things they were, and what is not coming back?” Many things will never be the same. I don’t know that that’s not bad. I like the dividers in the restaurants now. I like that. It cuts down sound, yet the restaurant’s full because they put up dividers. By the way, I haven’t been sick all year and I wonder if it’s because I’m not getting someone else’s germs and they’re not getting mine.

Betty Collins: I love now, the flexibility of my office. I didn’t like it at first. I did not embrace it. I did not think that it was good. I wanted everyone here. I wanted the parking lot full. I like the buzz of the office. That’s not happening, but I do now work out of my house and I have a system and liking it. Quite frankly, I love less traffic. I crave personal connection, so please, don’t get me wrong. We’re off a long way from doing that. In your business, you pivoted- tired of that word. You got to look back and go, “We pivoted. It worked. We’re going to pivot again. We’re going to pivot again and we’re going to pivot again.” I look at restaurants and now, I don’t think curbside service is ever going away. You know why? Because I like it.

Betty Collins: The customer likes that everything’s done. Someone comes out to my car and then gives me a bag. I love it. More online shopping continues to happen; that was already happening. Bank branches are closing. People are finding a way to deposit their checks as calling their phone. Works, right? Telemedicine, why would we go back? Man, you could just call your doctor and in eight minutes, somebody will be on screen with you, especially when it’s a common cold or something minor. I just don’t see some of those good things changing. Zoom is tough. Virtual events are not ideal right now. We’re still all adapting, but I guarantee you, somebody is going to come up with a way to make that appealing. I guarantee you that’s going to come.

Betty Collins: You have to look into your business and be realistic of what’s not coming back. You have to sit and go, “Hoping for the good old days, not a strategy.” You have to really identify probably, what isn’t going to come back. Then, is your competition winning because they did change and or they embraced the change and they’re looking at this as this isn’t going to be temporary? You have to be- you have to ask yourself, “Am I ready for what is not coming back?” Then there’s the, “Am I, will I or can I adjust accordingly?” I think most people have already done some of that, but some of us are still not. By the way, we’re probably going to have to still do a bunch of “Am I, will I or can I adjust?” If you don’t adjust, you’ll be left behind. You may not need to do a lot of that, but you probably will be left behind. Curbside is great for fast food and casual dining. They’re busting it, but fine dining, struggling.

Betty Collins: That’s why- I talked earlier in my podcast, part one of this is Jeff Ruby’s Restaurants. It’s about amazing steak, but it’s also about the experience of going there. They just do a fantastic job. I’m not going to buy an expensive steak and heat it up in the microwave. They were brilliant. They came up with, “Here’s your steaks, choose them.” You get so many. “Here’s your salad, it’s tossed. Here’s your bread. Just warm it. Here’s your mac and cheese, ready to go. Desserts already done. All you have to do is cook your steaks.” Well, I don’t want to cook $100 steaks and burn them, so they sent a video saying, “Here’s how you cook them and here’s the seasoning.” We did that in April or May, just for something different. We ate them out on our deck with some friends and we loved it.

Betty Collins: We had thirty minutes in this entire meal, besides going to pick it up. They just … You talk about pivoting, that’s brilliant. That was a great way to go. I had another place where I saw they were trying to do the same thing and they sent you baked potatoes. I can do baked potatoes, but I can’t make Jeff Ruby mac and cheese. They just did it right. They took signature products and said, “It’s ready to go, put it in the oven for thirty minutes.” Am I, will I or can I adjust accordingly? Adjustment’s a must, but new revenue streams are only half of it; that’s only half of the adjustment. So is the expense side. Just as I was saying in my company, the travel, the meal costs have gone down really, really big. For accountants, we’re like, “Yay, we’re spending less on that,” but that’s why we- that’s what got us into the marketplace where we met new people, new connections and build relationships. That’s going to have some effect, so we got to adjust accordingly. What do we replace that with? It’s probably going to be a cost that we’re not even anticipating, but we need to be saying, “Can we adjust to that? Am I, will I or can I?” It’s not too late to adjust your thinking. It will pass; it’s not really an option.

Betty Collins: How do you adapt to the changes? You’ve got to have a long-term plan. Many, many people do budgets, and they think that it’s the long-term plan. It really goes beyond that. I think we’ve learned something in that, for sure. Hopefully, in our country, we’ll make a lot more things here. We’ve learned that, you know what? We need to produce this stuff here so that when we have a pandemic or we have something that breaks out, we have the product right here. We’re not waiting and we’re not having to make emergency, “Wherever, someone please make masks.” Now, we’re just going to have lots of masks, and we’re going to make them here because we saw a need that could continue on.” We need to take a long-term team approach, not just you.

Betty Collins: Brady Ware really did well because our team got involved with the changes that we needed to make. Our team got involved with the new products that we were selling. Our team had to learn and educate and do. It’s going to be continual learning because of the environment we’re in. If you did not lead the way in changing, then you know what? Look at your competition and look at success around you and get your gear going, because we’re a long way from being done, I think, in this environment. It’s not too late, but you got to have a long-term plan. It just isn’t, “We survived it. We got through PPP, we spent our PPP cash and sales are starting to come back.” You got to have a long-term plan. What opportunities are being created because of the changes? What am I missing out on? I think that’s the most important thing your team sits and does.

Betty Collins: I just do. Brady Ware really seized the moments from the beginning, but it took top leadership. It took the board. We were ahead of the game from the beginning. In our industry, knowledge is what you need, so education and training of our team was huge. We knew that our whole tax season year was crazily broken up and stressful. It was a long seven months, six months. You had t- it just took long hours, too, but you got to look for those opportunities in your industry. Instead of giving someone steak to heat up, give them the real steak with the YouTube video on how to cook the steak with the seasoning. Totally different service.

Betty Collins: You have to get real information in real time to seize new opportunities. The guy that makes the pillows from Minnesota, he immediately went, “I doubt people are going to buy pillows,” so he made masks. He started ventilators, I think, as well, because- but he was doing it based on real time, real need, act now, no time for planning, no time for a retreat to go talk about it. That takes real information, real time. You need to know that. So, how do you do that? Well, your industry probably has associations. There’s government representatives called Senators, and you need to be really involved with them now. I think we’ve all learned that local leadership counts because they’re making decisions right now, that are huge, so be engaged with them. There’s a ton of new regulation, especially for certain industries. If you’re a hair salon, you better know. If you’re a restaurant, you better know. If you’re a CPA, you better know all of the stuff that rapidly got passed, because your clients want to know. Shoot, when stuff passed on a Friday afternoon, they were called on a Saturday morning. You have to be involved with real information in real time.

Betty Collins: Just like the restaurants, they were- they closed and they had to figure out how to stay open. They also had to drive their industry with ideas and help each other. Then they definitely were at the pulse with the government. Cameron Mitchell in Ohio was definitely on a committee with DeWine’s team, to go. This is what we need to do as a restaurant. What a great guy, to do that. I mean, he went from, “I built this whole thing. I know what it’s like to be a small business owner and a large one.” To know the opportunities, you have to understand what your client needs and then you learn to service it. You have to see the need that is not being met. That is basics 101 economics. See the need that is not being met and you won’t be able to sell enough. It’s not always easy.

Betty Collins: The last thing, we talk about knowing, assessing, moving and reflection. The last thing you got to do, sorry, it’s all action. You’ve got to embrace the new day. It’s here, ready or not. It’s been here; it’s not gone. This has been hard for me. This has been one of the toughest things for me to grasp as a business owner, as a mom, as a wife, as a church member, any of it. It’s been hard. I don’t want this new day. I still don’t want this new day, but as we know, life is like a box of chocolates, as I will take. We all know what that means. Part of a success is answering now what? by embracing the new moment. How do I deal with the fatigue of COVID-19?

Betty Collins: I will tell you, March and April were exhausting for me and by the end of May, I just had to get away. That was the turning point in my fatigue. I got away. Well, how do you do that when you can’t go anywhere? You can. You take a risk when you go, and I did. I took a risk and I flew somewhere that was very quiet and in the middle of nowhere, but I did certain other things, too. I started just working 40 hours a week and shutting my phone down because it was exhausting. Everybody was exhausted. I started enjoying more outside. It was amazing how many outside people were walking our streets in Gahanna. Everybody was out walking. I hired a personal trainer because of just weight and laziness. I rested on my weekends and said, “Okay. It’s getting done, I’m going to do it.” I made sure my office at home was something I liked to go into. It wasn’t just some table and chairs from the basement. It motivated me a little bit more, but I did go on vacation to a secluded place. I took a weekend in Ohio and focused on parks and simple trails, and good food and a really good friend.

Betty Collins: We just- those are the things that got me away. Those are the things that helped me with the fatigue of COVID-19. It doesn’t matter what it is, whether it’s COVID-19 or whatever the circumstance you’re in, you have to, sometimes. You got to get away from the circumstance. How do I stay positive and energized? I’m going to say this very, very clearly. I shut off Facebook, deleted my Twitter account, watch very, very minimal news. I’m very selective who I get my news from, but I know I need to be informed, especially in the time that we live. I chose crosswords over negative and awful TV and movies that are intense, because I didn’t [LAUGHTER], and time by myself became part of my routine.

Betty Collins: Sometimes, the time by myself was too much, actually, because I miss the marketplace. But then I found, “I can enjoy this.” I also looked at the very core of who I was during this new day. I think we- a lot of us have, whether it’s your family, or your faith, causes, focus on that. It probably will energize you. It’s not business as usual, and you got to look at the mindset and skills that you need, like the mindset of that kid who had a fish, who said it was for bait, not just eating for today and throwing out. Plenty of Zoom in webinars for sure on all these topics to the point of nauseum, probably. But there’s a lot of good free Zoom webinars right now and YouTube videos that can pull you out of some of this stuff. I would, “How do you stay positive and energized?” Ask other people what they’re doing to stay positive and energized. You’ll be amazed and then you got to do it.

Betty Collins: This is year has infected us all, personally, not just in our business, in our careers, but in our personal lives from distancing with our families and all of that, to not being able to maybe go to your church and you’re seeing it on Zoom, to just the uncertainties. I’ve always been amazed at the resilience of the people in our country. I believe that if you keep asking now what? and be ahead of it, no matter how the year closes and what the New Year brings, I think that you will have some success that you will really enjoy in your life. Again, on my web page, we have these handouts that show you my outline and all those lovely questions that I told you to ask yourself on knowing the basics. I’m Betty Collins. Have a great day.

Tagged With: advertising, Betty Clark, Betty Collins, CPMedia & Marketing, digital advertising, marketing

New Product Launch Strategy, with Monique Mills, TPM Focus

December 15, 2020 by John Ray

Monique Mills
Alpharetta Tech Talk
New Product Launch Strategy, with Monique Mills, TPM Focus
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

New Product Launch Strategy, with Monique Mills, TPM Focus (“Alpharetta Tech Talk”, Episode 21)

Monique Mills of TPM Focus joined host John Ray to discuss her entrepreneurial journey, how she helps start-ups and other businesses with new product launches, why everyone’s own future involves entrepreneurship in some form, and much more. “Alpharetta Tech Talk” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Monique Mills, CEO, TPM Focus, LLC

Monique Mills is a degreed electrical engineer turned serial entrepreneur. She attended Rochester Institute of Technology for her engineering degree and completed her MBA, with a concentration on Management of Technology, at Georgia Institute of Technology. She is a licensed Realtor(R) as well as a certified Project Management Professional (PMP).

Monique began her career in the semiconductor industry then went on to hold positions in the energy, aviation, real estate, and technology industries. Monique’s earliest entrepreneurial experience began while simultaneously working in her engineering career. As a result of her love of real estate, construction, and desire to manage her personal investment transactions, she became a licensed Realtor and launched a real estate sales and consulting business to assist other investors in strategic planning and execution of their real estate ventures. Monique has expertise in buying, selling, leasing, and construction management of both residential and commercial properties. She is a Member of the Atlanta Commercial Board of Realtors.

Monique has founded four companies, one of which was a SaaS technology startup targeting the commercial real estate and retail industry. Currently, she is the CEO of TPM Focus, a strategy consulting firm providing revenue-focused strategy and execution services to startups and SMB’s launching new products.

Monique lends her talents to startup incubators and accelerators around the country including serving as a Mentor for Founder Institute, a Startup Coach for the Advanced Technology Development Center at Georgia Tech, and serving as an Advisory Board Member for Stem to Market, a Kauffman Foundation-funded accelerator of the Association for Women in Science that supports STEM (Science, Technology, Engineering, Math) entrepreneurs seeking commercialization of their research and technology. She is an advocate for the diversification of STEM careers, expanded leadership, and equitable entrepreneurial opportunities for women and underrepresented minorities.

Monique is an Adjunct Instructor of Entrepreneurship at Georgia State University in the College of Business as part of the University’s Entrepreneurship and Innovation Institute teaching students how to apply evidence-based entrepreneurship methods to go from an idea to a sustainable business model.

Company website

Monique on LinkedIn

Question/Topics Covered in this Interview

  • Taking an electrical engineering experience, adding an MBA, and leveraging it as tech startup founder.
  • Tech startup founder as a Black person and as a woman.
  • Facing burnout.
  • The addiction to the torture of entrepreneurship even though you have other “safer” options.
  • Connection to Georgia Tech and desire to be helpful in whatever capacity in higher education (especially STEM and even teaching entrepreneurship at GSU)
  • The challenges encountered with established small businesses.
  • The challenges encountered with startups.
  • How the future is entrepreneurship, in some capacity, for everyone.

About “Alpharetta Tech Talk”

“Alpharetta Tech Talk” is the radio show/podcast home of the burgeoning technology sector in Alpharetta and the surrounding GA 400 and North Fulton area. We feature key technology players from a dynamic region of over 900 technology companies. “Alpharetta Tech Talk” comes to you from from the North Fulton studio of Business RadioX® and is hosted by John Ray.

Past episodes of “Alpharetta Tech Talk” can be found at alpharettatechtalk.com.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you.

Tagged With: Entrepreneurship, georgia state university, Monique Mills, new product launch, tech startups, TPM Focus

  • « Previous Page
  • 1
  • …
  • 214
  • 215
  • 216
  • 217
  • 218
  • …
  • 277
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio