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Mastering Business Communications, with Pamela DeRitis, Connect and Captivate

September 18, 2024 by John Ray

Pamela DeRitis, Connect and Captivate, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Pamela DeRitis, Connect and Captivate, on North Fulton Business Radio with host John Ray

Mastering Business Communications, with Pamela DeRitis, Connect and Captivate (North Fulton Business Radio, Episode 802)

In this episode of North Fulton Business Radio, John Ray interviews Pamela DeRitis with Connect and Captivate. Pamela discusses her background in acting and how it informs her approach to corporate communications, emphasizing authentic connection and captivating an audience. She details techniques like improv and structured storytelling to help clients enhance their speaking and video presentations. Pamela also shares client success stories, including overcoming personal challenges and preparing for high-stakes presentations. The conversation touches on the importance of emotional engagement, the impact of AI on communication training, and tips for effectively connecting with an audience.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Pamela DeRitis, Connect and Captivate

Pamela DeRitis, Connect and Captivate

Pamela draws on over fifteen years of experience in acting and improv to help you create authentic and influential communications with your peers, employees, or audience.

Through coaching that builds confidence and character, Pamela will help you become a trusted partner to your clients and customers, whether you are giving a keynote speech, creating video content to help sales conversions, or networking in person.

Pamela’s coaching programs are formulated from her training in the Meisner technique, Practical Aesthetics, improv, and other neuroscience-based acting techniques, which have all shaped her life as an artist and entrepreneur.

Pamela brings her unstoppable creative momentum to the table to help your businesses gain an EQ advantage and become a captivating communicator, on camera, or off.

Website | LinkedIn | X (Twitter)

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:21 Meet Pamela DeRitis with Connect and Captivate
01:32 Pamela’s Journey and Connect and Captivate
02:10 Acting and Improv in Business Communication
04:41 Emotional Breakthroughs and Business Applications
08:14 Challenges in Business Communication
17:59 Storytelling Principles in Business
21:58 Client Success Stories
24:00 The Role of AI in Business Communication
26:56 How to Know You Need a Communication Coach
32:53 Conclusion and Final Thoughts

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Renasant Bank supports the Georgia Alliance for Breast Cancer

Georgia Alliance for Breast Cancer (formerly It’s The Journey) is a registered 501c3 non-profit that strives to support Georgia’s breast cancer community by raising funds to support breast health and breast cancer programs throughout the state of Georgia.

GAABC’s mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes.

Randi Passoff, a breast cancer survivor, founded GAABC in 2002. She created “the kinder and gentler breast cancer walk” based off the Avon 3-Day Breast Cancer Walk. Instead of a 3-day walk of 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days, and participants sleep in a hotel. Most importantly, what’s raised in Georgia stays in Georgia.

Renasant Bank is a major supporter of GAABC, both in corporately donated funds and employee donations and participation in the walk.

To learn more about GAABC and the 2-Day Walk, go to the GAABC Website.

About North Fulton Business Radio and host John Ray

With over 790 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: business communication, communications, Connect and Captivate, effective speaking, John Ray, North Fulton Business Radio, Pamela DeRitis, speeches, storytelling

Exploring Concierge Medicine, with Kathleen Elmiger, PartnerMD

September 16, 2024 by John Ray

Exploring Concierge Medicine, with Kathleen Elmiger, PartnerMD, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Exploring Concierge Medicine, with Kathleen Elmiger, PartnerMD, on North Fulton Business Radio with host John Ray

Exploring Concierge Medicine, with Kathleen Elmiger, PartnerMD (North Fulton Business Radio, Episode 801)

In this episode of North Fulton Business Radio, host John Ray interviews Kathleen Elmiger, Membership and Business Development Officer at PartnerMD. Kathleen explains the benefits and workings of PartnerMD, a concierge medical practice based in Sandy Springs. The conversation covers a range of topics, including the difference between traditional primary care and concierge medicine, the value of personalized health care, membership benefits, and the role of insurance. They also discuss the unique executive health services offered by PartnerMD, aimed at improving workplace wellness. The show emphasizes the importance of personalized medical care and its positive impact on patients’ lives.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Kathleen Elmiger, PartnerMD

Kathleen Elmiger, PartnerMD, on North Fulton Business Radio with host John Ray
Kathleen Elmiger, PartnerMD

Kathleen Elmiger’s role at PartnerMD is with Membership and Business Development.

She helps those who are looking for a better and more personalized primary care experience by matching their needs with a PartnerMD physician. Additionally, she helps companies with their executive health programs by personalizing executive physicals and health education for their leadership team members.

Her career path has always been centered around helping others in both the healthcare and hospitality industries, with an understanding that the two go hand in hand. Kathleen has a diverse background in direct patient care and advocacy, medical sales and prevention, and hospitality and program management. She is committed to building trust, strong relationships, and improving lives through better health in all populations.

LinkedIn

PartnerMD

PartnerMD is a concierge medical practice that provides personalized primary care services across several states, including Maryland, Virginia, South Carolina, and Georgia. Established in 2003 and headquartered in Richmond, Virginia, PartnerMD operates with a membership model that allows patients to receive enhanced medical care tailored to their individual needs.

The practice emphasizes preventative care, offering customizable executive health programs designed for companies to support their employees’ well-being. By maintaining a lower patient-to-doctor ratio, PartnerMD enables its physicians to cultivate deeper relationships with their patients, ensuring more attentive and thorough care.

Membership at PartnerMD includes benefits such as extended appointment times, direct access to physicians, and a variety of wellness services.

In addition to primary care, PartnerMD provides access to wellness courses and health coaching, aiming to empower patients in managing their health proactively. The organization is committed to redefining the healthcare experience, focusing on both the physical and emotional aspects of patient care.

PartnerMD’s North Fulton location is at 755 Mt. Vernon Highway, Suite 110, Sandy Springs, GA 30328.

Website | LinkedIn | Facebook | X (Twitter)

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:30 Introducing Kathleen Elmiger and PartnerMD
04:23 Understanding Concierge Medicine and Executive Health
06:35 Challenges in Traditional Primary Care
08:57 Benefits of PartnerMD’s Concierge Medicine
15:26 Affordability and Insurance Aspects
18:43 Patient Experience and Continuity of Care
27:05 Contact Information and Closing Remarks
28:20 Supporting the Georgia Alliance for Breast Cancer
30:25 Final Thoughts and Thank You

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Renasant Bank supports the Georgia Alliance for Breast Cancer

Georgia Alliance for Breast Cancer (formerly It’s The Journey) is a registered 501c3 non-profit that strives to support Georgia’s breast cancer community by raising funds to support breast health and breast cancer programs throughout the state of Georgia.

GAABC’s mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes.

Randi Passoff, a breast cancer survivor, founded GAABC in 2002. She created “the kinder and gentler breast cancer walk” based off the Avon 3-Day Breast Cancer Walk. Instead of a 3-day walk of 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days, and participants sleep in a hotel. Most importantly, what’s raised in Georgia stays in Georgia.

Renasant Bank is a major supporter of GAABC, both in corporately donated funds and employee donations and participation in the walk.

To learn more about GAABC and the 2-Day Walk, go to the GAABC Website.

About North Fulton Business Radio and host John Ray

With over 790 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: concierge medicine, executive health, Healthcare, John Ray, Kathleen Elmiger, North Fulton Business Radio, PartnerMD, primary care

Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design

September 12, 2024 by John Ray

Desiree Caldwell, Elite HR Logistics, Inc., Jason Etheridge, LogicSpeak, and Sean Shannon, Strategic Growth Design, on ProfitSense with host Bill McDermott
North Fulton Studio
Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design
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Desiree Caldwell, Elite HR Logistics, Inc., Jason Etheridge, LogicSpeak, and Sean Shannon, Strategic Growth Design, on ProfitSense with host Bill McDermott

Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design (ProfitSense with Bill McDermott, Episode 61)

This episode of ProfitSense with host Bill McDermott features three distinguished entrepreneurs who share their expertise in navigating various complexities of managing a business. Desiree Caldwell from Elite HR Logistics discusses modern HR challenges, employee engagement, and the role of technology in streamlining HR processes. Jason Etheridge, Logic Speak, reveals key moments from his 20-year journey in the IT service industry, covering topics such as financial growth, acquisition, and managing technological change. Lastly, Sean Shannon from Strategic Growth Design elaborates on the critical components of a successful sales strategy, the importance of aligning sales and marketing, and the nuances of sales leadership.

Bill McDermott concludes the show with a commentary on going beyond exit planning as a buzzword.

ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton Studio of Business RadioX® in Alpharetta.

Desiree Caldwell, Elite HR Logistics, Inc.

Desiree Caldwell, Director of People & Culture / President, Elite HR Logistics, on ProfitSense with Host Bill McDermott
Desiree Caldwell, President and Director of People & Culture, Elite HR Logistics, Inc.

Desiree Caldwell is President and Director of People & Culture at Elite HR Logistics, Inc.

Elite HR Logistics is dedicated to providing exceptional hiring and staffing solutions to keep businesses running smoothly. Founded on the principle of putting people and family first, Elite HR Logistics delivers outstanding service through a flexible and comprehensive approach, ensuring teams are equipped with professionals who are ready to perform at their best.

Specializing in finding dedicated candidates who are passionate, eager to contribute, and ready to grow, Elite HR Logistics leverages over 30 years of combined experience in the logistics industry. The company excels in safety, service, and building strong relationships, making it a trusted partner in workforce management.

Elite HR Logistics’ streamlined process saves clients time, money, and resources, allowing them to focus on their core business operations without interruption. The company manages all aspects of the hiring process, including recruiting, dispatch, payroll, education verification, background checks, DOT compliance, and more. Whether clients need temp-to-hire industrial employees or long-term team members, Elite HR Logistics provides hands-on service and industry expertise to meet all staffing needs.

With a unique ability to find talent where others aren’t looking, Elite HR Logistics equips candidates with the tools they need to succeed and places them with reputable businesses across the United States. Committed to helping clients build strong, adaptable workforces, Elite HR Logistics is the partner of choice for driving business success. The road to success starts with Elite HR Logistics.

Website | LinkedIn | Desiree’s LinkedIn | Instagram | Facebook | X (Twitter)

Jason Etheridge, Logic Speak

Jason Etheridge, Logic Speak, on ProfitSense with host Bill McDermott
Jason Etheridge, Founder & President, Logic Speak

Jason Etheridge is the Founder and President of Logic Speak

Logic Speak works with local Atlanta businesses to provide proactive Technology Strategy, Support and Security. Since 2004, Logic Speak has focused on making a positive impact on organizations to leverage technology better.

IT Strategy: A well-defined technology strategy is essential for aligning IT initiatives with business goals. It involves identifying the right technologies that can drive innovation, enhance productivity, and improve operational efficiency. By developing a clear roadmap, you can ensure that your technology investments are strategic and yield long-term benefits.

Support: Effective technology support is crucial for maintaining a productive workforce. It involves providing timely assistance and troubleshooting for IT-related issues. This can range from software and hardware support to network and infrastructure management. By ensuring that employees have access to reliable support services, you can minimize downtime and maximize productivity.

Security: Security is paramount in today’s digital world, especially with the rise of cyber threats. A strong security strategy involves implementing measures to protect sensitive data and systems from unauthorized access, breaches, and other security risks. This includes deploying firewalls, encryption, multi-factor authentication, and regular security audits.

Find out more at www.logicspeak.com or email us at hello@logicspeak.com

Website | LinkedIn | Jason’s LinkedIn | Instagram | Facebook

Sean Shannon, Strategic Growth Design

Sean Shannon, President, Strategic Growth Design, on ProfitSense with Bill McDermott
Sean Shannon, President, Strategic Growth Design

Sean Shannon is the President of Strategic Growth Design.

Strategic Growth Design helps small and medium sized businesses and start ups chart a path to sustainable growth through thoughtful strategy and disciplined processes.  Sales is the engine that drives growth and yet little thought is given to the infrastructure that’s necessary to create repeatable success.

SGD offers business owners and CEOs the opportunity to engage on a project basis or as fractional sales leadership, all driven by the needs of the organization.  Some simply need the processes; others need the leadership only years of experience can bring on an interim basis.  The pros at Strategic Growth Design are ready to roll their sleeves up and get to work driving revenue north and mental anguish south.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction to Profit Sense
01:20 Guest Introduction: Desiree Caldwell of Elite HR Logistics
01:40 Navigating Modern HR Challenges
02:52 Employee Engagement and Retention Strategies
04:50 The Role of Technology in HR
05:52 Success Stories from Elite HR
07:32 Fostering Healthy Workplace Cultures
09:36 Guest Introduction: Jason Etheridge of Logic Speak
10:05 Pivotal Moments in LogicSpeak’s Journey
11:35 Managing Financial Growth
14:45 Adapting to Technological Changes
18:00 Sales Strategies and Community Service
22:46 Guest Introduction: Sean Shannon of Strategic Growth Design
23:07 Key Elements of a Successful Sales Strategy
26:58 Aligning Sales and Marketing
28:32 Compensation Design for Sales Teams
30:59 Responding to Market Disruption
34:44 The Importance of Exit Planning
36:37 Conclusion and How to Stay Connected

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

Follow this link to find the show archive.

The show is presented by The Profitability Coach. The Profitability Coach helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business.

Bill McDermott is the Founder and CEO of The Profitability Coach. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center, Gwinnett Habitat for Humanity, and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University, and he and his wife, Martha, have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Instagram and follow The Profitability Coach on LinkedIn.

Tagged With: Bill McDermott, Desiree Caldwell, Elite HR Logistics, it services, it services provider, Jason Etheridge, LogicSpeak, ProfitSense, ProfitSense with Bill McDermott, Sales, sales management, Sean Shannon, staffing, Strategic Growth Design, talent retention, workplace culture

Do You Really Know Your Competition?

September 11, 2024 by John Ray

Do You Really Know Your Competition, The Price and Value Journey Podcast with host John Ray
North Fulton Studio
Do You Really Know Your Competition?
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Do You Really Know Your Competition, The Price and Value Journey Podcast with host John Ray

Do You Really Know Your Competition? (The Price and Value Journey, Episode 113)

In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from DIY solutions to client procrastination and unexpected market influences. John uses real-world examples from various industries to illustrate his points and emphasizes the importance of recognizing these hidden competitors. Additionally, he explains how this understanding can be leveraged to improve pricing strategies and ultimately enhance the perceived value of services.

The Price and Value Journey is presented by John Ray and produced by Business RadioX® – North Fulton.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:25 Understanding Hidden Competition
00:43 Examples of Unexpected Competitors
02:19 The Importance of Recognizing Hidden Competitors
02:44 Strategies to Shift Perceived Value
03:47 Conclusion and Final Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: competition, competitors, John Ray, pricing, professional services, The Price and Value Journey

What is Profitability?, with Bill McDermott, Host of ProfitSense

September 9, 2024 by John Ray

What is Profitability? with Bill McDermott, The Profitability Coach
North Fulton Studio
What is Profitability?, with Bill McDermott, Host of ProfitSense
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What is Profitability? with Bill McDermott, The Profitability Coach

What is Profitability?, with Bill McDermott, Host of ProfitSense

In this commentary from a recent episode of ProfitSense, Bill McDermott, The Profitability Coach, defines profitability and discusses the dynamics behind it.

Bill’s commentary was taken from this episode of ProfitSense.

ProfitSense with Bill McDermott is produced by John Ray and the North Fulton Studio of Business RadioX® in Alpharetta.

Transcript

I want to take a moment and share with our listeners the question, what is profitability anyway? Today, I’d like to talk about profitability being the profitability coach. That’s a word we throw out a lot, but what exactly is profitability? Simply stated, profitability is how efficiently a company makes a profit.

A high gross or net margin shows a company is highly efficient in profitability. A low gross or net margin is highly inefficient in profitability. However, there are industry norms which can also dictate profitability. Service businesses usually make. Higher margins manufacturers typically lower. And the primary reason is manufacturers typically are more asset intensive than a service businesses are.

So how does a company increase profitability? Revenue, often called the top line, is the total income generated from the sale of goods or services. Increasing revenue is crucial for success and can often be done through things like developing a marketing strategy and diversifying offerings. It’s also important to manage costs effectively.

Costs are expenses incurred in running a business, including products and materials, labor, rent, utilities, and marketing expenses. Understanding the difference between fixed costs, expenses that remain constant regardless of production levels, like rent, and variable costs, expenses that vary with production, like ingredients, can help business owners make informed decisions to maximize profitability.

Try keeping fixed costs low and efficient as well as managing variable costs. With a solid understanding of profitability, success is within reach. How are you doing with your profitability?

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

Follow this link to find the show archive.

The show is presented by The Profitability Coach. The Profitability Coach helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business.

Bill McDermott is the Founder and CEO of The Profitability Coach. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center, Gwinnett Habitat for Humanity, and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University, and he and his wife, Martha, have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Instagram and follow The Profitability Coach on LinkedIn.

Tagged With: Bill McDermott, profitability, ProfitSense, ProfitSense with Bill McDermott, The Profitability Coach

What Do After Loss Professionals Do?, with Rachel Donnelly, AfterLight

September 9, 2024 by John Ray

What Do After Loss Professionals Do?, with Rachel Donnelly, AfterLight
North Fulton Studio
What Do After Loss Professionals Do?, with Rachel Donnelly, AfterLight
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What Do After Loss Professionals Do?, with Rachel Donnelly, AfterLight

What Do After Loss Professionals Do?, with Rachel Donnelly, AfterLight

Rachel Donnelly: One of the things that people have to do when they become an executor is put together the process of how they’re going to attack it.

And we come in and help them to really get organized, do an audit and inventory of their loved one’s assets and debts, put together a spreadsheet because that is the biggest part of being an executor, is getting organized from the beginning. And one of the mistakes that I made in being an executor, so I’ve taken the mistakes I’ve made, the mistakes I see executors make and reverse engineer that into a proven process that we utilize over and over again.

Every client engagement is customized. Every client engagement is different, but we have that framework that we work with clients to do over and over again. Okay, let’s put together the scaffolding of your loved one’s affairs from, like I said, their assets and debts to the intangible assets, their photos that may be behind a username and password at a Google Drive, or what did they want to have happen to their Facebook account?

So we do a very detailed inventory and then systematically. And then we work alongside them per the wishes of the will, or the sort of laundry list the estate attorney has given them and say, okay, let’s follow along with that. Let’s close, transfer, archive, according to that laundry list. And then, there are always sort of other duties as assigned that come up that we help them to brainstorm and figure out what to do with mom’s Hummel figurine collection.

Getting the house cleaned out, we can help do that. So we’re very full service in taking each aspect of a loved one’s life and figuring out, how do we close that down and protect and safeguard that?

Listen to Rachel’s full ProfitSense with Bill McDermott interview here.

Rachel Donnelly, AfterLight

Rachel Donnelly, AfterLight
Rachel Donnelly, AfterLight

Rachel Donnelly is the Founder and CEO of AfterLight.

AfterLight is on a mission to help the living deal with dying, fostering lighter hearts and lighter loads. The company assists clients in managing the unavoidable administrative tasks associated with after loss and legacy planning.

Whether you’re facing an unexpected loss or want to prepare your legacy so your family can grieve in peace and settle your affairs with ease, AfterLight is the answer to your overwhelm.

Connect with Rachel and AfterLight:  Rachel’s LinkedIn |Website | Instagram | Facebook | X (Twitter)


The “One Minute Interview” series is produced by John Ray and the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: after loss professional, AfterLight, Bill McDermott, executor services, executors, rachel donnelly, The Profitability Coach

Does God Care About YOUR Business with Author Ric Grove

September 5, 2024 by John Ray

Does God Care About YOUR Business with Author Ric Grove, on the Organization Conversation podcast with host Richard Grove
North Fulton Studio
Does God Care About YOUR Business with Author Ric Grove
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Does God Care About YOUR Business with Author Ric Grove, on the Organization Conversation podcast with host Richard Grove

Does God Care About YOUR Business with Author Ric Grove (Organization Conversation, Episode 61)

In this unique episode of Organization Conversation, host Richard Grove welcomes his father, Ric, to discuss the intersection of business and faith. Ric, who has over 30 years of experience in both business management and Bible study, shares insights from his book Does God Care About YOUR Business? The conversation delves into the significance of maintaining one’s relationship with God while pursuing business success. Drawing from personal anecdotes and scripture, Rick explains how business ambitions should not come at the expense of spiritual commitments. He emphasizes that while God does not micromanage business outcomes, the principles and values upheld during business operations are of utmost importance. The episode offers thought-provoking reflections for anyone grappling with how to integrate their faith into their life as a business owner.

Organization Conversation is sponsored by Wall Control. The show is produced by John Ray and the North Fulton studio of Business RadioX®.

Ric Grove, Dekalb Tool & Die and Author, Does God Care About YOUR Business?

Ric Grove, Author, Does God Care About YOUR Business?
Ric Grove, Author, Does God Care About YOUR Business?

Ric Grove is the CEO of Dekalb Tool & Die and author of the newly-released book, Does God Care About YOUR Business?

Established in 1968, Dekalb Tool & Die, Inc. is the sister company of Wall Control Storage Systems. DeKalb Tool & Die specializes in crafting, repairing, and innovating a diverse array of metalworking tools. Whether it’s progressive dies, transfer dies, draw dies, or single hit tooling, they possess the expertise and resources to meet your needs. From CAD design to timely delivery, they ensure comprehensive tooling service.

Beyond their design and build capabilities, they excel as a competitive source for quality metal stampings. With presses ranging from 60 to 1800 tons and coil feed capability up to 60″ wide, their versatility enables them to produce a wide range of stamped metal parts.

Recognized for exceptional customer service and on-time deliveries, they were recently honored with Blue Bird Corporation’s Global Supplier of the Year award. While they take pride in their state-of-the-art equipment and technologies, it’s their skilled employees who remain their most valuable asset.

They invite you to experience their facility firsthand with a personal tour when you’re in the Atlanta area. As you explore their capabilities on their website, they’re ready to address any inquiries and provide assistance. They eagerly anticipate the opportunity to quote on your tooling and metal stamping needs, offering competitive prices and unwavering honesty in their business transactions.

Dekalb Tool and Die values the chance to introduce you to their company and demonstrate their commitment to excellence.

Website | Instagram

Does God Care about your business, author Ric Grove, on the Organization Coversation Podcast with Richard Grove

About Organization Conversation

Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Amazon, iHeart Radio, and others.

Richard Grove, Wall Control

Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation

Richard Grove‘s background is in engineering, but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team, based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time, Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive, they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot, and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control, he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advice through his website, ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset, growing and scaling Wall Control through a multitude of challenges to become the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Connect with Richard: Instagram | Twitter | LinkedIn | Richard’s Website

Tagged With: Dekalb Tool & Die, faith, faith and business, faith in business, Organization Conversation, Ric Grove, Richard Grove, Wall Control

Building Relationships Through Reciprocity

September 4, 2024 by John Ray

Building Relationships Through Reciprocity, on the Price and Value Journey Podcast with host John Ray
North Fulton Studio
Building Relationships Through Reciprocity
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Building Relationships Through Reciprocity, on the Price and Value Journey Podcast with host John Ray

Building Relationships Through Reciprocity (The Price and Value Journey, Episode 112)

In this episode of The Price and Value Journey, John Ray explores the concept of reciprocity for professional service providers. He delves into the importance of meaningful, no-strings-attached interactions that build strong relationships and expand influence. In defining the rule of reciprocity, John articulates how genuine giving fosters lasting bonds and maniford returns organically and naturally. A notable historical example illustrates the profound impact of selfless giving. For those looking to grow their business and professional reputation, this episode emphasizes serving first without immediately expecting quid pro quo returns.

The Price and Value Journey is presented by John Ray and produced by Business RadioX® – North Fulton.

Topics Discussed in this Episode

00:00 Introduction to the Price and Value Journey
00:28 Building Meaningful Relationships
01:16 The Rule of Reciprocity
01:49 Genuine Giving and Its Impact
02:45 Remarkable Examples of Reciprocity
03:37 The Importance of Selfless Giving
04:30 Conclusion and Final Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: building relationships, grow your business, John Ray, reciprocity, relationships, The Price and Value Journey

Creative Freedom and Faith: A Conversation with Nathan D. Myers

September 4, 2024 by John Ray

Nathan D. Myers
Hello, Self . . .
Creative Freedom and Faith: A Conversation with Nathan D. Myers
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Nathan D. Myers

Creative Freedom and Faith: A Conversation with Nathan D. Myers (Hello, Self… Episode 51)

In an inspiring conversation, guest Nathan D. Myers, an award-winning actor, director, and designer talked with host Patricia Leonard. Nathan shared his journey from growing up as a preacher’s kid to diving into the arts and the film industry. He discusses the significant moments and nudges from God that redirected him back to his true passion, despite societal expectations.

Nathan described his realization of his creative purpose and the importance of embracing one’s gifts. He highlighted his unique approach to addressing trauma through neuro-emotional reprogramming, especially for actors. Nathan also offered insights on living authentically and pursuing dreams, emphasizing that each step, no matter how unexpected, contributes to fulfilling one’s purpose.

Hello, Self… is presented by Patricia Leonard & Associates  and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

Find the video version of this podcast on YouTube here.

Nathan D. Myers, Actor, Director & Designer

Nathan D. Myers, Actor, Director & Designer

Nathan D. Myers is an award winning Actor, Director and Designer.  He is the Co-Founder of the Fort Worth Actors Studio; He is the Director of the ICVM Gold Crown Award winning Feature Comedy Aria Appleton Shines, & he was the Lead Designer of the Capernaum First Century Village & Gardens project featured in seasons 1-2 of The Chosen.   

He recently Production Designed the feature Matter of Time with Sean Astin, and the series County Rescue for Great American Pureflix.  He most recently held the position of Supervising Art Director on the Feature Florida Wild Starring Mira Sorvino -Produced by Rick Eldridge.  Nathan also has a small acting role in the film opposite actor Jonathan Schaech.

As an actor, Nathan recently guest-starred on the TV Series Vindication, Season Four.  He is represented by Treasure Coast Talent in Los Angeles.

IMDb | Facebook | Instagram

About Hello, Self…

Hello, Self… is a biweekly podcast focused on inspiring stories of turning dreams into reality. Join coach and author Patricia Leonard and her guests as they share life-changing Hello, Self… moments.

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia Leonard, Host of Hello, Self…

Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN.  She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist.  Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language.  Her work is focused on helping clients find their runway to success!

She has a professional background in management, human resources, corporate training, business consulting and talent development.   Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.

Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…

She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.

On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order!  Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

Website| LinkedIn | Facebook | Twitter | Instagram

Tagged With: Actor, filmmaker, Hello Self Podcast, Hello Self..., High Heels Cabaret, Nathan D. Myers, Patricia Leonard, Patricia Leonard & Associates, prodcuer, Runway To Success

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