Studio Partner Pro Tip: Reminding Sponsors About Relationships
BRX Pro Tip: How Lee And Stone Met
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BRX Pro Tip: How Lee And Stone Met Transcript
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s tell him how you and I got connected.
Lee Kantor: [00:00:08] Sure. As is the case most of the time, I meet everybody through having a show in the studio. And meeting you was no different. I was a co-host of Atlanta Business Radio with Amy Otto. And I believe she invited you want to be a guest.
Stone Payton: [00:00:27] She did. I had just self-published a book, Never Fry Bacon in The Nude and Other Lessons From The Quick and the Dead. It was a book, really, based on my 90-minute keynote at the time. I was out doing keynote speaking work. I had done some radio interviews. It was very different than this one. In those other interviews, it was very sound bite-y. But I came into this interview on the Atlanta Business Radio Show, hosted by Amy Otto. There was this guy behind the other desk doing the producing, but it was a completely different dynamic. We just talked about me, and my work, and the why behind what we were doing. And it was just the most marvelous experience.
Stone Payton: [00:01:05] And I feel like maybe it took a while for you to really explain to me the power of what we were doing. But in hindsight, I feel like when I got it immediately, I’m really going to be able to use the material we just captured to help me get the word out about the work that I’m trying to do, and it’s going to make prospecting for new business and building new relationships so much easier just as a product of being a guest, let alone what I would learn later about hosting a show and, ultimately, being part of a studio.
Studio Partner Pro Tip: Multiple Revenue Streams
Studio Partner Pro Tip: Studio Work Flow
BRX Pro Tip: Guest Benefits
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BRX Pro Tip: Guest Benefits Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think we’ve probably invested quite a bit of time and energy describing and validating what’s in it for the studio partner, what’s in it for a client or host, but what’s in it for the guest to participate in this thing of ours?
Lee Kantor: [00:00:18] Well, the guest gets the the biggest gift of all. They get to tell their story in an authentic, uninterrupted, unscripted manner. They are never allowed to do this. The traditional media does not give them this opportunity. We are usually the only place in town that allows this to happen. So, just the content that they’re going to get, and the credibility they’re going to get to be on a radio show, and having been interviewed is tremendous value.
Lee Kantor: [00:00:48] They get, now, this content that they can share and repurpose on a variety of ways. And we’ve seen guests use their interviews in as many ways as you can imagine. I’ve seen guests use their interviews on their answering — you know, their hold music. I’ve seen them, you know, have tweets, blog posts, Facebook posts, Facebook lives. They use it as an award. It’s on their resume. How many Business RadioX photos in the studio are there? LinkedIn photo? The guests are very creative in using their interview.
Lee Kantor: [00:01:22] So, they’re getting a lot. And they’re not doing you a favor by being a guest on the show. You’re doing them a big favor, and you are giving them a big gift. And most of the time, when a person is a guest on the show, they want to reciprocate back. That’s how much they enjoyed and appreciate being a guest is they can’t wait to do something for you.
Stone Payton: [00:01:44] And I’ll just say, let them. Tell them what they can do for you. Let them do something for you because they really do genuinely feel that way. They feel that way immediately after the interview. They feel that way weeks and months down the road. So, my counsel is yes, they do feel that way. They really do want to help you. So, let them.
BRX Pro Tip: Studio Partner Benefits
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BRX Pro Tip: Studio Partner Benefits Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’ve talked a little bit about communicating the mission. We’ve talked about the ideal profile of a studio partner, some of those traits, characteristics. But what are the benefits, man? What is in it for the studio partner to be a part of this thing of ours?
Lee Kantor: [00:00:19] I think one of the biggest benefits of being a studio partner is in a short period of time, you get to know the movers and shakers in the markets that you serve. You become kind of a key person in the ecosystem. You’re no longer a vendor. You’re no longer seen as somebody who is just taking from the community. You’re seen as a hub of the community, as someone that becomes the storyteller for the community, and that somebody that everybody wants to know because you’re the place where the stories get told, and people like to tell their stories. And by you going out there and looking for interesting guests that are doing amazing things, you’re going to attract quite a disparate group of people, and you’re going to kind of be the hub of all the networks.
Stone Payton: [00:01:13] Well, I’ll tell you everything you’re describing is why I jump out of bed every morning. I love running a studio. But let’s not dismiss or gloss over the financial opportunity. This can be a very lucrative and financially rewarding business as well. Now, I mean, you have to work it, but you can make a very comfortable living in a fun lifestyle business if you so desire.
Lee Kantor: [00:01:38] That’s right. I mean, you’re meeting the people that make these buying decisions, and you just have to convince a handful of them to spend some money in your shop, and amazing things can happen.
Stone Payton: [00:01:51] And you know, you can rest assure, what you’re promising them as far as giving them an opportunity, a platform to build relationships and generate compelling, original content, that’s going to happen. It’s going to happen every time. It works. It always works. It never doesn’t work. And that’s — you can go to the marketplace with a great deal of confidence knowing that, I think.
Lee Kantor: [00:02:12] Right. By being able to deliver conversations in-person, face-to-face meetings with people that are hard to reach for your client and do it in a way that serves the community and serves them, it’s amazing. It’s what we call it a righteous circle. It’s a win-win-win.
