BRX Pro Tip: Build a System Before You Scale
Stone Payton : And we’re back with Business RadioX Pro tips. Lee Kantor, Stone Payton here with you. Lee, this idea has certainly come into great focus for us of late, but it’s really smart to build a system before you try to scale.
Lee Kantor: Yeah. I am just all in when it comes to building systems. I try to do it in my personal life. I try to do it in my business life. Having systems solve so many problems for me that I just think people are not leveraging it enough. And I think one of the biggest mistakes that business owners are making is that they think about, okay, I got something I’m going to sell, I’m going to sell, I’m going to grow, I’m going to grow. But they don’t have a system that can really handle that and is really worth replicating.
Lee Kantor: So if you can’t explain exactly how you do what you do, the steps, the sequence, the experience, then putting more clients into this kind of world and you don’t have a way for them to get a predictable, repeatable result, you’re just going to be causing more problems down the road. And it’ll reveal itself pretty quickly. When you’re adding more clients or more markets, you’re just kind of going to multiply the chaos that’s going to happen. So I think it’s so important.
Lee Kantor: The first thing is to kind of build out and document your process. Before you think about scaling, just have the process pretty tight. Write it down, map it out, make it something so that somebody else can follow along without you being in the room.
Lee Kantor: Test that. Run that test where someone is doing it without you kind of being involved, and does it work and where does it break down. And then every place it breaks down, that’s a gift to you because you’re solving the problem before you’re stress testing it with a bunch of people doing the thing.
Lee Kantor: So find the gap, fix the gap, and then simplify everything the best you can, and then let loose. Then go for it. Then push the gas. It’s so important. The best systems aren’t that complicated. They’re clear. They’re simple. If you can’t describe what you do in a way that makes someone immediately kind of understand that value, it’s just not ready to scale. So invest time in that, build the system first, then press the gas pedal.
