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BRX Pro Tip: Create Assets, Not Just Activity
Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I think this one’s for me. Help me/us stay out of the activity trap, man.
Lee Kantor: I mean, activity is a trap. It’s something that it makes you feel like you’re doing stuff, but at the end of the day, you need more assets and you don’t need more activity. Busy people are always creating activity. Successful people are taking that activity and turning them into assets that keep working after the event is done.
Lee Kantor: Create testimonials, case studies, podcasts, new relationships. Make sure your next meeting produces something of value that produces an asset you can use again, and again, and again.
