BRX Pro Tip: Build Your Business Around Your Lifestyle
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton abd Lee Kantor here with you. Lee, especially in recent years, I may be the poster child for this one, but building your business around your lifestyle.
Lee Kantor: Right. This is something that a lot of founders aren’t really kind of thinking this through when they start. If you are kind of a solopreneur, a business coach, somebody who has a business that is your business, and you’re kind of the only person doing it or a part of a small team, and your business is, in essence, a lifestyle business, then you really have to kind of lean into that. Like, you can’t run a lifestyle business the way you would run kind of hypergrowth business that you’re trying to kind of dominate the world.
Lee Kantor: If you’re going to build your business around your lifestyle, make sure that you’re really building your business around your lifestyle. So, these are some of the questions you should ask yourself. What kind of life do you want to live? When you’re clear about the kind of life you want to live, then you just have to build your business around that, not the other way around.
Lee Kantor: If you want a lifestyle business and you’re working crazy hours and you’re missing your family time, and you’re hoping some day in the future things will slow down, that day is never going to come. So, if you’re truly building a lifestyle business, flip everything around. Mark off your lifestyle as kind of the non-negotiable areas where you’re not going to infringe and just fit your business in around that.
Lee Kantor: How many hours do you actually want to work? How many days do you want to have off? How much travel do you want to do? How much income do you really need to do those things? Then build your business that supports that.
Lee Kantor: Maybe that means taking fewer clients but charging more. Maybe it means hiring faster to build out a team that can do a lot of the work that you don’t want to do, or maybe you’re not really good at it. Maybe it means you should be automating parts of your business.
Lee Kantor: The point is that your business should serve your life, not the other way around, if you’re truly trying to build a lifestyle business. So maybe it’s a good idea to take an hour this week or this weekend and write out what that ideal lifestyle looks like, and then look at your current business and the current business model and say, “Is what I’m building fitting into my life? Or am I having to force-fit my life around my business?” And then, decide what needs to change.
