BRX Pro Tip: Your Network is Your Net Worth
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you and I talk about this a lot. We certainly believe it, but there is so much genuine business value in a well-established, well-nurtured network.
Lee Kantor: Yeah. If you’re in business today, especially if you’re a professional service provider or somebody who aspires to be a trusted advisor to their clients, your network is something that is going to compound over time, and the strength of your network is going to directly determine your income ceiling.
Lee Kantor: Most professionals focus on getting better at their craft, and obviously, that’s table stakes. You have to be great at what you do, and you have to be exemplary in some portion of what you do that separates you from everybody else.
Lee Kantor: But the thing that’s going to really move the needle is who you know and how deeply they trust you and what you do. So, think about where your last couple of clients came from, and I’m betting at least one of them came from somebody who knew you and somebody who referred you to them. And that’s not luck. That’s just the power of your network.
Lee Kantor: So, instead of investing time and energy in getting strangers into your network, spend more time in getting your network to start working for you. Don’t wait for networking to happen at big events or conferences or chamber meetings. Be intentional about building a network that’s valuable to you that could refer business to you. And the way that you do that is you have to genuinely be adding value to your network’s world. What are you doing that’s providing value and use to the people most important to you?
Lee Kantor: So, an action step this week, reach out to a couple people who’ve referred you business in the past and see how you can help them and be useful. Don’t ask for referrals; just keep adding value. If you invest time in adding value to your network, your network will reward you by adding value back to you.
