BRX Pro Tip: Protect Your Reputation Every Day
Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I received a marvelous compliment earlier in the week, and the guy essentially said yes, you guys – he was talking about the Business RadioX network – have a great reputation. And I guess intuitively I try to do things to create and communicate that reputation. But what are your thoughts on reputation?
Lee Kantor: I think that’s essential and that’s foundational, especially if you’re on our team and you’re working with Business RadioX in any form or fashion, as a partner, as a sponsor, whatever you’re doing. I mean, protecting our brand and protecting your reputation is critical. And it’s not built. You know, you can’t do this once and be done. This is something that has to be earned every single day through the hundreds, if not thousands of tiny interactions that most people don’t even notice.
Lee Kantor: You know, doing the little things, returning phone calls promptly, keeping your promise, showing up prepared and ready to do whatever it takes to get the job done, doing what you said you were going to do, all those things just creates and just solidifies the trust over time. And it’s not something, again, that happens once and you’re done. This is something that has to be earned every single time you interact with somebody.
Lee Kantor: And you know the old saying that people may forget what you said, but they’re going to remember how you treated them, and they’re going to remember if they could count on you or not? That’s for sure. So today, think of one commitment you’ve been putting off and fulfill it. And just keep your word and make sure that that happens today and every day, because your reputation is foundational for your business.
